The Affluent CEO Show with Yuliana Francie · Solo episode · About 15 minutes

You take two weeks off. Your team looks after your clients, the work keeps moving, and everyone tells you the business was fine. Then you come back to a stack of approvals, a client who only wants to speak to you, and a decision nobody felt authorised to make.

Did your business run without you, or did it just wait for you?

In this episode, I share three questions you can use to run the Holiday Test on your last real break. I also talk about how being the person who could handle anything helped me build a 25-year career in corporate strategy, and how that same habit shaped the business I built afterwards.

Run the Holiday Test

1. While you were away, which decisions moved forward without you?

2. When you came back, how many decisions were waiting for you?

3. How many times did you check in during the break?

If your team can do the work but still needs your approval to move it forward, start with one recurring decision. Write down who can make the call and where their authority ends. Then choose one repeatable task, agree on what a good result looks like, and review the outcome for two weeks before stepping back.

In this personal episode, I share how a one-page autobiography revealed the scared little girl still running my life—and my business.

We explore the adapted self: the identity we develop to earn safety and acceptance. Through four patterns—The Giver, The Overachiever, The Doer and The Understudy—I unpack how that identity can keep your business dependent on you.

I also share what changed when I began setting boundaries, trusting myself and allowing support into my business and relationships.

You'll hear:

• The quiet signs that your business still runs through you
• Why growth hides the cost of being the bottleneck
• The first honest question to ask yourself tonight

For established women consultants, coaches, educators, and professional service founders, sustainable growth depends on three equally important components:

Vision. Knowing what you are actually building.

Strategy. Knowing how the business will create and deliver value profitably.

Identity. Becoming the founder capable of leading the next version of the business.

When one of these components is missing, growth becomes unstable. You may have a clear vision but no profitable strategy. You may have a strong strategy but continue operating as the bottleneck. Or you may have the capability to grow but no clear direction for where the business is going.

In this episode, Yuliana explains why all three components must work together and how misalignment between them can create more complexity, pressure, and founder dependency.

You’ve done the math. You know the value. You know what makes commercial sense.

Then it’s time to submit the proposal, negotiate the contract, or put the number into the tender—and suddenly, doubt enters the room.

In this episode, I unpack why smart, successful women can negotiate themselves down before the client has even said a word, the hidden cost of avoiding rejection, and the difference between a strategic pricing decision and a fear-based one.

Because sometimes undercharging isn’t about not knowing your value.

It’s about whether you can hold the number when someone might say no.

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

If you’ve ever said this about your team, you may not have a people problem.

You may have a process problem.

Founders often delegate responsibility without transferring the knowledge, standards, judgement calls and decision-making framework required to actually own that responsibility. Then, when the work comes back incomplete or the team keeps asking questions, we assume they lack initiative.

But if the standard only exists inside your head, your team didn’t necessarily fail to meet it.

They failed to guess it.

In this episode of The Affluent CEO Show, I unpack why managing performance should start with examining the process—not the person—and why documenting what you know becomes increasingly important as your business scales.

I also explore the less obvious side of delegation: what happens when being the person everyone needs has quietly become part of your identity as a founder.

Because creating processes ultimately makes you replaceable in parts of your business.

And that’s exactly the point.

The goal isn't to create hundreds of SOPs or bury your business in bureaucracy.

It's to build enough infrastructure that responsibility can genuinely move away from you.

Because delegation isn't a conversation. It's infrastructure.

And if your business still depends on you knowing things nobody else knows, you haven't created freedom.

You've created yourself a job—with more risk, more responsibility and probably much worse hours.

Listen now to discover where you may need to stop managing the person—and start fixing the process.

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

In this episode, Yuliana gets radically honest about the beliefs she found running underneath her own business decisions. The control wound. The suffering belief. The fear of visibility. The identity underneath every sales resistance. And how her business has been the mirror for all of it.

This is one of those episodes you listen to twice. Once for the ideas. Once because you heard yourself in it.

In this episode:

• Why knowing what to do and actually doing it are two completely different problems
• What Yuliana discovered when she asked herself what $250,000 in a month would actually feel like
• The belief that says suffering is the receipt that proves you deserve what you receive — and how it quietly caps your growth
• Why making sales invitations can feel threatening at a level that has nothing to do with strategy
• The question that changes everything: what is my business revealing about me right now?

Take the Scaling Blindspot Audit: The patterns Yuliana talks about in this episode — Control, Performance, Receiving, Visibility — are the Four Scaling Blindspots. They run underneath your strategy and quietly cap what you're willing to receive. The audit takes a few minutes and shows you exactly which ones are most active for you right now.

👉 yulianafrancie.com/blindspot 

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

Yuliana Francie spent 25 years as a CPA and corporate strategist, managing a $450 million business and negotiating $1.8 billion in tender deals. Then she opened a skin clinic and spent three weeks deciding whether to spend a few thousand dollars on marketing. 

Nothing about her capability had changed. Something else had. 

In this episode: 

• Why the business stops being a business and becomes a mirror
• The two-founder test: same launch, same result, completely different next move
• What the research says about why high performers are the most exposed, not the least
• Why hiring a mentor was an identity decision, not a strategy one
• Validation leadership, and what replaces it

One question to leave with: what job have you unknowingly given your business?   Businesses are designed to create value. They were never designed to validate yours.  

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

…but the identity that built your success?

In this deeply personal episode, I share one of the most important insights I've learned after 25 years in business, corporate strategy, and my own journey of healing.

We often believe success comes from doing more.

Learning more.

Working harder.

Finding the next strategy.

But what if your greatest strength has quietly become your greatest ceiling?

Together we'll explore:

✨ Why successful women unknowingly wear "masks" that once protected them  ✨ The Good Girl, The Achiever, The Responsible One & The Strong Independent Woman  ✨ How hyper-independence becomes a hidden identity ceiling  ✨ Why strategy stops working when your identity hasn't caught up  ✨ The real meaning of Embody → Elevate → Expand  ✨ The butterfly metaphor that changed how I see transformation forever  ✨ Why every breakthrough begins by honouring—not rejecting—the woman who got you here

This isn't another conversation about mindset.

It's about recognising the version of yourself that built your success… and having the courage to outgrow her.

Because every season of life gives us a mask.

Every season of growth asks us to crack one.

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

What if the very qualities that made you successful are the same qualities keeping you disconnected from yourself?

For many high-achieving women, independence is celebrated. You're the capable one. The dependable one. The woman who always finds a way. You build the business, lead the team, hold the family together, and carry responsibilities that most people wouldn't dare take on.

But beneath that strength lies a question few women ever ask:

Is this really freedom… or is it survival?

In this episode, I explore the hidden cost of hyper-independence and how attachment theory offers a powerful lens for understanding why so many successful women struggle to receive support, set boundaries, rest without guilt, or feel truly fulfilled despite their achievements.

This isn't a conversation about blame or labels.

It's a conversation about awareness.

Together we'll explore:

• Why hyper-independence is often an adaptation—not a personality trait.
• How early attachment experiences can shape the way we lead, love, achieve, and receive.
• The four attachment patterns and how they commonly show up in ambitious women.
• Why people-pleasing, perfectionism, over-functioning, and emotional self-reliance are often survival strategies rather than character traits.
• The hidden relationship between self-abandonment and burnout.
• Why success starts to feel heavy when it's built from a version of you that no longer fits.
• What it truly means to move from survival to sovereignty.

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

In this deeply personal episode, Yuliana Francie shares her journey from a small village in Indonesia to negotiating billion-dollar deals and building successful businesses—only to discover that achievement and fulfilment are not the same thing.

Many high-achieving women spend their lives proving their worth through performance, productivity, and perfection. But beneath the accolades often lies a deeper question:

"Is this really it?"

In this episode, you'll discover:

• Why success can still leave you feeling empty • The childhood conditioning that teaches us to pursue safety over alignment • How hyper-independence becomes a survival strategy disguised as strength • The difference between achievement and authentic fulfilment • Why the identity that helped you survive may be limiting your ability to receive love, support, ease, and abundance • The three-step process: Embody. Elevate. Expand.

Yuliana explores how many women unconsciously earn belonging through achievement and how true transformation begins when we stop asking, "What do I need to do to be enough?" and start asking, "Who was I born to be?"

As Carl Jung said, "The privilege of a lifetime is to become who you truly are."

If you've built a successful life but still feel like something is missing, this episode is an invitation to stop performing for acceptance, release the pressure of proving, and reconnect with the woman you've always been beneath the conditioning.

Because your next level isn't asking you to become more impressive.

It's asking you to become more yourself.

Stop proving.

Start becoming.

Start now at yulianafrancie.com/embody

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

You are recognizing yourself.

In this deeply confronting episode, Yuliana Francie explores the hidden identity pattern beneath the exhaustion, heaviness, and emotional disconnection many high-achieving women quietly carry — even after building outward success.

This conversation goes beyond burnout, productivity, or time management.

Because the real issue is often not operational.

It is identity.

Drawing from her own experience navigating corporate leadership, high-level negotiations, hyper-independence, and emotional over-functioning, Yuliana unpacks the invisible survival code many successful women unconsciously build their lives from:

• worth must be earned
• strength is endurance
• receiving is unsafe
• needing support is dangerous

And while that identity may create achievement…

it often blocks the very things success is meant to give: peace, rest, love, support, fulfillment, ease, and emotional safety.

In this episode, you’ll learn:

• why success can start feeling emotionally heavy
• the difference between burnout and identity misalignment
• the “11pm moment” many high-achieving women experience privately
• why understanding the pattern intellectually is rarely enough to change it
• how hyper-independence shapes relationships, leadership, and self-worth
• why embodiment changes everything

This episode is not about becoming less ambitious.

It is about no longer building your life from survival.

Because the next level of your life may not require more force.

It may require becoming safe enough… to receive differently.

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

In this deeply personal episode, Yuliana Francie explores the hidden emotional patterns many high-achieving women quietly live inside: hyper-independence, over-functioning, emotional exhaustion, and the inability to fully receive support, rest, love, or ease without guilt.

Drawing from her upbringing in a hard-working Chinese family, her decades navigating corporate leadership and high-level negotiations, and her own experience with burnout and emotional disconnection, Yuliana shares the realization that changed her life:

The same identity helping her achieve… was also preventing her from receiving.

This episode unpacks:

• why so many successful women secretly feel emotionally exhausted
• the hidden cost of constantly “holding everything together”
• how survival-based identities shape leadership, relationships, and self-worth
• why hyper-independence often disconnects women from intimacy and support
• the emotional difference between performance and embodiment
• why “the woman who cannot receive love cannot fully receive life”

You’ll also hear a deeper conversation around nervous system safety, emotional alignment, and why success eventually becomes unsustainable when it is built from self-abandonment rather than embodiment.

This is not a conversation about doing less or becoming less ambitious.

It is a conversation about no longer forcing what your nervous system was never designed to carry alone.

Because maybe the next level of your life is not asking you to become more impressive.

Maybe it’s asking you to become more honest and in alignment with your truths.

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

Because we were taught that success comes through endurance.

Work harder. Carry more. Need less. Keep going.

In this deeply personal episode, Yuliana Francie shares the realization that changed her life: what if exhaustion was never the price of success — but the symptom of building from an identity that no longer fits?

Drawing from her upbringing in a hard-working Chinese family, her years navigating corporate leadership and billion-dollar negotiations, and her own experience with burnout and hyper-independence, Yuliana explores the hidden survival identity many successful women unknowingly build their lives from.

This conversation unpacks:

• why so many capable women feel emotionally exhausted despite outward success
• how hyper-independence disconnects us from love, support, rest, and fulfillment
• the hidden cost of constantly performing strength
• why embodiment is not a trend, but a deeper alignment with how we live and lead
• how success begins to feel lighter when it is no longer carried by survival

You’ll also hear powerful reflections on identity, receiving, nervous system safety, and the emotional patterns beneath ambition — including why “the woman who cannot receive love cannot fully receive life.”

This episode is an invitation to stop asking: “How can I push harder?”

And start asking: “What version of me is building this life?”

Because maybe the next level of your life is not asking you to become more impressive.

Maybe it’s asking you to become more honest.

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

On the same day my book was released, my father passed away.

Two defining moments, one ending, one beginning.

And in between them, a realization I can’t ignore:

A life unlived doesn’t disappear. It becomes regret.

In this episode, I reflect on:

•  The complexity of losing someone you were never fully connected to 
•  The weight of words left unspoken 
•  The quiet truth that most people aren’t running out of time—they’re delaying what matters

What are you still holding back? What are you waiting to say, choose, or become?

Because the time isn’t later.

It’s now.

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

In this episode of The Affluent CEO Show, I’m joined by Chelsea Norton, a somatic therapy and embodiment coach, for a powerful conversation on the shift from overgiving to overflow.

Because most women don’t have an offer problem. They have an embodiment gap.

We’ve been conditioned to:

•  over-deliver
• over-prove
• over-function

…believing that more effort equals more results.

But real expansion doesn’t come from force. It comes from alignment.

This conversation explores what happens when you stop operating from pressure—and start leading from presence.

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

So why does it still feel… off? 

In this episode, Yuliana Francie challenges the biggest myth in business growth — that you need a better strategy. 

After 25+ years as a corporate strategist, she reveals the real reason high-performing women plateau: 

It’s not strategy. It’s identity. 

This episode explores: 

•  Why strategy is no longer your bottleneck 
•  The hidden cost of overthinking and over-refining 
•  How burnout is a symptom—not the problem 
•  The shift from performing to embodying 
•  Why your business will only grow to your level of consciousness 

If you’ve built success but still feel misaligned, exhausted, or stuck in repeating patterns…   This is your turning point.   Because your next level isn’t built by doing more. It's built by becoming more.   → Start your next level: yulianafrancie.com/embody  

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

In this episode of The Affluent CEO Show, I sit down with Jodi Scott, founder of Green Goo, to explore the intersection of health, consciousness, and entrepreneurship — and why true innovation often begins with questioning the “normal.”

Jodi’s journey didn’t start in business. It started in the medical world — studying health psychology and working alongside physicians to improve how we understand healing.

But everything shifted in a moment of awareness.

Pregnant. Conscious. Living clean. Yet surrounded by products filled with ingredients she wouldn’t knowingly put in her body.

That moment sparked a mission: To reinvent first aid using plant-based, effective, and truly safe solutions.

This conversation goes deeper than products.

We explore:

•  The hidden toxicity in everyday “health” products 
•  The gap between traditional medicine and holistic healing 
•  How questioning the system leads to true innovation 
•  Building a purpose-led business rooted in integrity 
•  The power of listening to your inner knowing — even when it disrupts the norm 

This is not just about skincare or first aid. It’s about reclaiming sovereignty over your body, your choices, and your business.

If you’re a woman building wealth, impact, and legacy — this episode will shift how you think about what you consume… and what you create.

Ready to go deeper into Jodi’s world and explore her work? → Visit her special collaborative page here: yulianafrancie.com/greengoo

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

Not the kind measured by followers, revenue, or recognition. But the kind that lives on in people, in patterns, and in possibilities long after you’re gone.

Through a deeply personal story of her grandmother—a woman who never built a brand yet shaped generations—Yuliana reframes what legacy truly means.

This episode is a powerful invitation to shift from building for visibility… to building something that moves without you.

Because legacy isn’t about being remembered. It’s about what continues because you existed.

🧠 Key Takeaways

•  Visibility without multiplication is just performance 
•  People don’t connect with perfection—they connect with truth 
•  Legacy is not what you leave to people, but what you awaken in them 
•  If everything depends on you… you don’t have a business, you have a dependency 
•  Movements—not audiences—are what create generational impact

⚡ The Question That Changes Everything

What are you deciding?

Not what you’re learning.  Not what you understand.

What are you deciding to become?

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

In this powerful episode, Yuliana sits down with Sharon Morrish, a woman whose life was radically transformed after surviving a ruptured brain aneurysm. From waking up in ICU on life support to discovering she had unknowingly written a goodbye letter to her family, Sharon’s story is a profound reminder that life is both fragile and deeply meaningful.

But this isn’t just a story of survival—it’s a story of awakening.

Sharon shares how that moment became the catalyst for her philosophy: “Your life, your rules.” She dives into the mindset shift that moved her from unconscious living to intentional living—where gratitude is no longer a cliché, but a daily discipline that rewires the brain and reclaims your power.

Together, Yuliana and Sharon explore:

•  Why high-achieving women often burn out while caring for everyone else 
•  The hidden cost of living by default instead of design 
•  How to train your mind to shift from negative bias to empowered thinking 
•  What it truly means to live life on your terms—without waiting for a wake-up call 

This episode will challenge you to stop postponing your life and start choosing it—fully, boldly, and unapologetically.

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

If Episode One cracked open the illusion… this episode rewires the truth.

Because the problem was never your strategy.

It was the identity driving it.

In this second instalment of the Book Launch Series, Yuliana Francie takes you deeper into the ELEVATE phase of Identity-Led Scaling™—where you stop borrowing blueprints and start building from your own design.

If you’ve ever felt like:

• You’re doing everything right… but something still isn’t working
• You’ve invested in courses, coaches, and strategies that only worked temporarily
• You keep rebuilding your business every 18–24 months

This episode will land hard—in the best way.

✧ Ready to Go Deeper?

Inside Yuliana’s new book Embody. Elevate. Expand., you’ll find:

• The full Leadership Archetype framework
• Aligned revenue models + pricing strategies
• The Scaling Readiness Diagnostic
• AI-powered journaling companion

👉 Access the book + bonus bundle here: https://yulianafrancie.com/embody

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

Kate shares how business owners can become their own publicist by understanding what journalists actually want, crafting stories that go beyond self-promotion, and positioning themselves as experts with relevant, timely insights. Together, Yuliana and Kate explore the difference between paid media and earned publicity, why media credibility matters, and how to make PR work as a true business growth strategy rather than just a visibility play.

They also dive into practical topics including how to start building relationships with journalists, how to use newsjacking effectively, what to do in a PR crisis, and why having the right backend funnel is essential if you want media exposure to convert into real leads and revenue.

This conversation is packed with practical wisdom for female entrepreneurs who want to amplify their message, grow their authority, and turn visibility into business results.

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

What if the problem was never your strategy? 

What if the real ceiling is your identity? 

Drawing from over 25 years as a CPA, corporate strategist, and business mentor, Yuliana explains why high-achieving entrepreneurs often unknowingly build businesses on outdated internal operating systems — identities shaped by survival, performance, and external validation. 

And no matter how good the strategy is, new software cannot run on an old operating system. 

In this episode, Yuliana breaks down the deeper architecture behind sustainable success and introduces the foundational concept from her new book Embody. Elevate. Expand. 

You’ll discover why scaling a business without evolving your identity often leads to burnout, frustration, and the feeling of constantly pushing uphill. 

More importantly, you’ll learn how to begin shifting into a level of leadership where success flows from alignment rather than effort. 

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

After investing over a decade in education and accumulating significant student debt, Dr. Chantal found herself deeply questioning the life she had worked so hard to build. Despite being passionate about women’s health, she realized she was advising patients to live healthy, balanced lives while she herself was exhausted, skipping meals, and running on empty.

At 33, she made a courageous decision: to step away from the path everyone expected her to follow and begin creating a life aligned with her values, health, and vision for the future.

In this powerful conversation, Dr. Chantal shares the moment she chose herself, the fears that came with leaving a prestigious medical fellowship, and how she began building a business from the ground up while redefining what success truly meant for her.

This episode is a reminder that success is not about following someone else’s checklist — it’s about discovering your own North Star and having the courage to design a life around it.

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

Yuliana opens with a deeply personal reflection from her corporate years in supply chain logistics, sharing the moment she realized she was the only woman in a room of eleven men — a wake-up call that ultimately changed the trajectory of her life.

Marina shares her journey of building Apex Transit, navigating fear, visibility, and self-doubt, and the courageous decision to stop playing small. Together, they unpack the invisible barriers women often face in leadership, from shrinking themselves in business conversations to hiding behind others’ names, and how reclaiming sovereignty becomes the gateway to real impact.

This conversation is a powerful reminder that leadership isn’t about performance — it’s about presence. It’s about stepping into your authority, trusting your voice, and recognizing that the power to create your life already lives within you.

Marina leaves listeners with a moving message: every dream carries purpose, and when you choose to fully own your power, you don’t just change your own world — you create ripple effects that transform communities, teams, and lives.

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

Sharing her personal journey from high-achieving burnout to identity-led expansion, Yuliana explores why strategy alone isn’t enough — and how hustle conditioning, metric obsession, and over-functioning keep women trapped in survival mode.

You’ll discover why your nervous system sets your revenue ceiling, how to shift from operator to orchestrator, and what it truly means to build success without self-abandonment.

This episode introduces Yuliana’s Embody. Elevate. Expand. framework and marks the beginning of a global activation centered on women supporting women.

If you’re ready to redefine success on your own terms, this conversation is for you.

Download the first two chapters of Embody. Elevate. Expand. free at join.yulianafrancie.com/book

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

If you’ve ever felt overwhelmed by everything on your plate… questioned whether you still love what you’re building… or struggled with the belief that you’re not doing enough — this episode is for you.

Simone shares her journey from corporate life into entrepreneurship, and how she consciously re-engineered her business around freedom, family, and fulfillment — including her bold belief that the less she works, the more she earns.

Together, Yuliana and Simone unpack:

✨ How to redesign your business around your ideal life (not the other way around) ✨ Why your beliefs quietly shape your income, energy, and capacity ✨ The hidden ways high achievers sabotage themselves (procrastination, overloading, analysis paralysis) ✨ A simple “plate exercise” to identify what’s truly serving you — and what’s not ✨ How to apply a powerful version of Pareto’s Law: finding the 4% that creates 64% of your results ✨ Knowing when it’s time to pivot, pause, or simplify — without making it mean you’ve failed ✨ Why chasing too many goals at once keeps you stuck (and how to build momentum with one focused priority) ✨ Letting go of the “I’m not good enough” story by lightening your load and asking for support ✨ Practical strategies for managing timelines, energy, and expectations as a driven woman building multiple visions ✨ And Simone’s beautiful reminder: stay true to yourself — your heart never leads you wrong

This conversation is packed with grounded mindset shifts and practical tools you can implement immediately — especially if you’re navigating burnout, expansion, or a season of change.

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

Together, they unpack how immigrant and Asian cultural conditioning (hello, “tiger mom” expectations) can wire us to equate worth with output, glorify hustle, and chase approval through achievement. Melissa shares her turning point after motherhood, postpartum depression, and layoffs—despite being a top-performing global partner—when her identity cracked and she realised her mantra had been: “If I can, I must.”

They explore why coaching alone can sometimes bypass the root cause, and why true transformation requires inner work first—healing identity, nervous system patterns, family scripts, and self-worth—before setting new goals. Melissa explains how Maloo Journey integrates therapy modalities and coaching to help women stop compartmentalising their healing and start building a life rooted in alignment.

The episode closes with a powerful reminder: it’s never too late to choose yourself—and change can start with one small micro-move today.

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

Lisa shares how her passion for building happy, structured workplaces turned into a business during COVID, and why most entrepreneurs don’t need more hustle—they need a centralised system, clear expectations, and a team that can actually follow a repeatable workflow. You’ll learn why “leading by example” is non-negotiable, how to avoid constantly changing the rules, and how tools like a CRM can save hours of wasted time and prevent staff from being set up to fail.

If you’ve been resisting structure because you think it will take away your freedom—this episode will reframe that: the right systems create freedom.

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

In this powerful and soul-stirring episode of The Affluent CEO Show, Yuliana Francie sits down with CPA, entrepreneur, and transformational guide Nancy Benet for an honest conversation about business numbers, personal responsibility, energetics, and what effortless success really looks like.

Nancy shares her extraordinary journey—from five failed businesses, $650,000 in debt, divorce, and raising four children with almost nothing… to building a multi-million-dollar CPA firm, owning commercial property, and creating a deeply fulfilling life on her own terms.

This episode is a reminder that success isn’t just about hustle or manifestation alone—it’s about the integration of numbers, mindset, and energy.

✨ In This Episode, You’ll Learn:

• Why numbers are the heartbeat of your business—and how they quietly tell the truth about where you’re going
• The moment Nancy stopped being a victim and took radical responsibility for her life
• How to use financial data not for judgment, but for clarity, alignment, and better life decisions
• Why avoiding your numbers keeps you stuck—and how the right advisor can “paint the picture” for you
• The real relationship between logic and energetics in business
• Nancy’s simple but powerful 4-step framework for effortless success:
  1. Intend what you truly want
  2. Manage your state through gratitude
  3. Take small, consistent baby steps
  4. Release control and allow support
• How to embed spirituality into everyday business decisions—without losing practicality
• A powerful reminder for every female entrepreneur: you are not stuck, and you are far more powerful than you think

💭 Key Takeaway:

Success is not a destination—it’s the journey of becoming who you truly are.  When you stop resisting, stop blaming, and start trusting both the numbers and your inner guidance, business can become calm, meaningful, and expansive.

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

You’ll hear how hustle creates a revenue rollercoaster, what it means to become the version of you who can hold 7–8 figures, and Sarah’s practical take on “work-life balance” through a family-first business model. She also shares the simple “be–do–have” framework (and a relatable gym-resolution example) to explain why identity work is not fluff—it’s the foundation for sustainable growth.

In this episode, we cover:

• Why strategy isn’t the real bottleneck (and how over-strategizing creates confusion)
• Nervous system regulation + money capacity (why income can feel like a rollercoaster)
• The shift from hustling for success to becoming the success
• A family-first approach to scaling without guilt
• Identity work using the “be–do–have” model

Want it even shorter (like 2–3 lines for Spotify), or do you want a punchier version with a stronger hook?

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

Julie shares her journey from corporate life to entrepreneurship, the reality of bootstrapping versus raising capital, and why many founders struggle when scaling too fast. She offers grounded insights on marketing strategy, storytelling, and the importance of understanding your customer before spending on ads.

This conversation also explores the emotional side of entrepreneurship—panic, cash-flow fear, decision paralysis—and why having expert support early can save both time and money.

In This Episode

• Why Borderline was created and who it’s for
• The truth about investor money vs. bootstrapping
• Why marketing starts with story, not ads
• How to think about funnels, customer experience, and retention
• The biggest mindset shift when leaving corporate life

 Connect with Julie Matzen on https://www.instagram.com/the.boarderline/

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

Anni shares the story behind Seeds of Bliss, the movement she co-founded with her husband to support humans in remembering that they deserve a happy, healthy, and fully expressed life. She speaks to the reality of burnout in powerful women, why linear, masculine productivity doesn’t work for cyclical beings, and how slowing down can actually increase productivity, clarity, and fulfilment.

You’ll hear about her 3-stage process for transformation:

• Radical Acceptance – getting honest about where you are without guilt.
• Inner Gardening – dismantling conditioning from family, society, and the workplace.
• Crafting a New Reality – rebuilding your life and work around your true needs, gifts, and values.

Anni also redefines soulful success as the bridge between your natural gifts and what you offer the world — creating both financial freedom and the freedom to be who you really are.

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

You’ll hear:

• Why most founders stay “indispensable” and accidentally cap their own growth
• The hidden cost of avoiding your numbers—and how simple dashboards change everything
• How Christine rebuilt her business mid-chemo and finally stepped out from behind her clients
• What it means to lead “from any seat” and ask for help without losing your power
• The reminder every woman leader needs: too late does not exist if you’re still breathing

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

Rachel shares her story of calling off an “ideal on paper” engagement, redefining her work, and claiming a new standard of romantic abundance rooted in feminine power, authenticity, and self-worth.

🔑 In this episode, we explore:

• Why “non-toxic” and “okay on paper” still isn’t true alignment
• How high-achieving women unconsciously over-lean into masculine energy
• What it means to date your worth, not your wound and call in a provider-style, emotionally attuned partner
• How authentic relationships become a catalyst for wealth, purpose, and expansion

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

From New York City to Sydney, Switzerland, and Cape Town, Ariane has lived as a true “global soul.” After years of doing what was expected — climbing the corporate ladder, leading a $500M venture fund, collecting all the right titles — her inner life kept whispering: “This ladder isn’t yours.” That whisper turned into a wake-up call that changed everything.

In this episode, Ariane shares powerful insights from interviewing over 1,000 people for her book The First 30 Days and distills what makes some people truly good at change. She reveals the “change guarantee,” why your body is the most honest advisor you have, and how your spiritual life is not separate from your role as a CEO, founder, or leader — it’s the next frontier of leadership.

If you’ve ever felt the inner nudge to leave what looks “successful” on the outside, or you’re navigating a big personal or professional transition, this conversation will land like a deep exhale.

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

Together, they dive deep into one of the most underestimated success secrets in business: your personal brand.

From her early days leading marketing at giants like Coca-Cola and Procter & Gamble to launching her own firm post-9/11, Paige shares powerful lessons every entrepreneur needs to hear — especially in a world where your digital presence is your first impression.

💎 In this conversation, you’ll discover:

• Why your story is your strongest business asset — and how to tell it authentically.
• The LinkedIn essentials that instantly boost your credibility.
• How to avoid the “generic AI trap” and stand out in a sea of sameness.
• Why saying no to misaligned clients opens the door to true abundance and alignment.
• The golden rule of branding: consistency builds trust — and trust builds empires.

With her signature warmth and wit, Yuliana also shares a relatable story about using LinkedIn for a little “personal due diligence” — proving that authenticity and awareness matter in every relationship, business or personal.

✨ This episode is your invitation to own your narrative, refine your online presence, and step into visibility as the brand you already are.

🎧 Listen now to learn how to turn your backstory into your brand advantage — and make the market remember your name.

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

Cathy shares how her 40-year background in finance and psychotherapy led her to create a movement that merges profitability with positive social impact. Through her work in Africa, from financial literacy and leadership programs in Tanzania and Malawi to empowering youth to become change-makers, she demonstrates how one person’s vision can create a global ripple effect.

Together, Yuliana and Cathy explore the essence of legacy, integrity, and conscious leadership — and what it truly takes to build a business that nourishes both the soul and society. They unpack powerful truths around success, ego, and identity, revealing why letting go of who we were told to be is the real key to becoming who we are meant to be.

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

Emma’s story began 15 years ago when a back injury became the catalyst for change. Determined to design life on her own terms, she launched her business at just 22 and made a commitment to never give up her love of travel. What started as a dream of freedom evolved into a philosophy—and a movement—she now calls Blaisure: the art of merging business, leisure, and self-care so you can live a life you love now, not “someday.”

Together, Yuliana and Emma unpack what it really means to work from anywhere while staying grounded in wellbeing. They discuss:

• The myth of work-life balance (and why Emma prefers harmony).
• How multiple income streams can create more freedom and flow.
• The mindset shift from earning your rest to choosing your rest.
• Why receiving abundance often feels uncomfortable for high-achieving women.
• The magic of retreats—and how time, space, and intention can change your life.

Emma also shares her approach to creating profitable, soul-aligned retreats through her company Rest & Receive, helping others blend travel, transformation, and business in ways that are truly sustainable.

Her closing message is one every entrepreneur needs to hear:

🎧 Tune in to learn how to weave purpose, pleasure, and profit into a business that feels like freedom.

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

Melissa opens up about the pivotal moment during COVID when her thriving yoga studio came to a halt, forcing her to pivot into an entirely new field. What started as flipping homes alongside her husband turned into a passion-fueled design business that now blends creativity, intuition, and the art of helping people transform their living spaces.

We dive into:  ✨ How her yoga background continues to shape the way she connects with clients, builds trust, and navigates challenges.  ✨ The biggest lessons she learned when a $10,000 mistake nearly made her give up—and why she now calls it one of her greatest blessings.  ✨ The dance between logic and intuition in business decisions—and why ignoring intuition often comes at a cost.  ✨ How Melissa weaves spirituality unapologetically into her business culture, including grounding rituals and meditation practices with her team.  ✨ Why she believes true leadership comes from aligning with soul purpose and bringing out the best in others.

Melissa leaves us with a beautiful reminder: “The future belongs to those who believe in the beauty of their dreams.” – Eleanor Roosevelt.

This conversation is both grounding and inspiring—a must-listen if you’re navigating your own “big turn” and seeking courage to follow your intuition in business and life.

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

Isabella started in 2007 as a mature-age beauty student in South Africa, running facials from a spare room in her home. Her curiosity and love for skin led her into the world of dermatology, where she spent five years learning directly in consulting rooms alongside top doctors. While she absorbed priceless knowledge, she realized the medical model felt too transactional—patients left with prescriptions but not the connection or care they craved. 

That insight became the foundation for her first business, The Dermal Diary. With a reputation for results, clients quickly followed her, and soon she was treating serious skin conditions through touch-based therapies rather than medication. Her journey took her to Paris, where she mastered advanced buccal facial massage, later trademarking her own method, The Intrinsic Facial. 

Today, Isabella runs clinics in Sydney and Bowral, leads a thriving skincare brand, and trains therapists worldwide through her education programs. She has taught over 300 practitioners to guide them on the path to mastery. 

Beyond technique, Isabella opens up about mindset, imposter syndrome, and the reality of carrying the financial weight of her family while working alongside her husband. She shares how clear roles, mutual respect, and low ego make their partnership thrive—both in business and at home. 

Her story is one of resilience, reinvention, and relentless upskilling. Whether she’s reducing acne for a model whose career depends on it or empowering a therapist to master her signature facial, Isabella’s mission is clear: to connect, to heal, and to help others believe in themselves. 

👉 Tune in to hear how skin health, entrepreneurship, and personal growth intertwine—and walk away inspired to invest in your craft, trust your vision, and never stop learning. 5

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

About our guest Bernadette is a Sydney-based buyer’s agent on a mission to make professional support accessible beyond the ultra-premium end of town. After a career in hospitality management and higher education operations, she pivoted into real estate to champion the “underdog” buyer—families, first-home buyers, and investors who need clear strategy, not sales spin.  

In this episode 

• Why buyer’s agents exist (and who they really help)—and why sellers shouldn’t be the only ones with professional representation.
• Emotions vs. numbers: how to value a property, set a clear “tap-out” point, and avoid the “emotional tax.”
• Owner-occupier vs. investor decisions: different lenses, different limits.
• Sydney market realities: construction quality, strata risks, and why a strong team matters.
• Done-with-you support: Bernadette’s Your Secret Weapon coaching—strategy, checklists, valuations, negotiations, and templates.
• Motherhood & entrepreneurship: the messy middle, sustainable boundaries, and the power of a supportive partner and community.

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

Cassandra brings nearly two decades of global marketing agency experience and shares how burnout, time leakage, and endless tech tools inspired her to create a smarter way to manage operations. She dives deep into: 

• The hidden profit leaks in your business—why software subscriptions and scattered systems cost more than you realise.
• Burnout vs. balance, why scaling without scalable systems leads to collapse, not growth.
• Time tracking truths, the unpopular opinion that measuring time isn’t just about accountability, but profitability.
• The first step to fixing inefficiency, how analysing your P&L can uncover thousands in wasted spend.
• Her journey from “accidental entrepreneur” to pitching Can Ticket in Paris, winning global attention, and now preparing to present to 3,000 agencies in the Philippines.

Cassandra also redefines soulful success, sharing how building a profitable and values-driven company allows her to leave work early, pick up her son for ice cream, and provide for not just her 12 staff but their families as well. If you’ve ever felt buried under too many tools, burned out from inefficiency, or frustrated by profit that doesn’t match your effort, this episode will open your eyes to where your business may be quietly bleeding money, and how to stop it. Listen in to discover how systemising your business isn’t just about saving time, it’s about saving your bottom line.  

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

In this episode, I unpack:  ✨ Why chasing 2× growth by working harder keeps you stuck in cycles of exhaustion  ✨ How busyness gets confused with progress — and why that illusion kills true scaling  ✨ The missing link most strategies overlook: identity and energetic embodiment  ✨ How shifting out of the Mind Trap unlocks longevity, freedom, and exponential growth 

The truth? Strategy alone won’t take you to your next level. Your new identity will. 

If you’re ready to stop grinding for short-term wins and start building sustainable, soul-aligned success, this episode will give you the clarity (and the permission) to step into your next level. 

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

From becoming Hong Kong’s youngest director at just 16, to managing high-profile events and leading marketing campaigns across Australia, Adriana has spent decades mastering the art of attracting the right audience. But when COVID hit, she saw small businesses struggling — not from lack of effort, but from trying to buy attention instead of building trust. 

We dive into: 

• Why social proof is the ultimate currency in today’s digital economy.
• How Crowds Now connects everyday people with brands they genuinely love — creating authentic advocacy while giving them an income stream.
• The emotional psychology behind why people follow the crowd (and how to make your brand the one they flock to).
• The importance of ikigai in building a business that’s profitable and purposeful.
• Why money doesn’t change you — it amplifies who you already are.

Adriana’s mission goes beyond profit: she’s on a mission to help businesses rise while empowering individuals to keep their lights on and food on the table. This conversation is equal parts strategy, inspiration, and real talk for anyone ready to create genuine brand impact.   🔗 Listen now to learn how to turn your audience into a loyal, excited crowd , without wasting money on ads that don’t convert.  

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

From male-dominated boardrooms to navigating cultural bias as a woman with an accent, Raffy and Yuliana open up about their personal stories of being underestimated, overlooked, and labeled—simply for showing up as women. 

Together, they dive deep into: 

🔹 Why inclusivity is more than ticking a box  🔹 How equality means access—not just presence  🔹 The difference between brotherhood and sisterhood in leadership dynamics 🔹 The silent bias women face in corporate spaces—and even from other women 🔹 How to challenge the system without abandoning your authenticity 🔹 The power of sisterhood and the importance of finding your tribe 

Raffy also shares how she’s transforming the Australian automotive industry from within—bringing 40% female trainees into a once-exclusionary space—and why real change starts when women sit at the front row, unapologetically. 

This is an episode for every high-achieving woman who has ever felt too much, not enough, or just plain tired of trying to belong in rooms not built for her. 

 Connect with Raffy Sgroi: 

Website:  https://sageadvice.au/  Instagram: https://www.instagram.com/raffy_sgroi  LinkedIn:  https://www.linkedin.com/in/raffysgroi-sageadvice/ 

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

But this isn’t just a business success story. It’s a deeply personal mission born from Saara’s three-and-a-half-year infertility journey and the heartbreaking experience of multiple miscarriages. As a former cancer researcher, she turned her scientific background and personal pain into purpose—creating a product that not only enhanced sperm health but is now revolutionising men’s health globally. 

Saara shares: 

• The emotional moment her husband created a DIY prototype on the couch
• Why sperm health is everyone’s business—and what’s not being said
• How storytelling (not stats) became her most powerful business strategy
• Her transition from scientist to CEO—and the mindset shifts it demanded
• The vital role of relationships, contractors, and honest conversations in startup growth

This conversation goes far beyond underwear. It’s about breaking taboos, believing in yourself when no one else does, and building a business that truly saves lives.   🔗 Connect with Saara:    http://coolbeansunderwear.com   https://www.linkedin.com/in/saara-jamieson/ 

 📧 saara@coolbeansunderwear.com   

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

You hit the milestones.  You built the business.  You became the one everyone could count on. 

But somewhere along the way, your nervous system forgot how to receive. 

In this episode, I’m pulling back the curtain on the hidden blind spot so many high-performing women carry: the over-functioning that looks like power, but is actually protection. 

This episode is a reclamation.   Not of your achievements, but of your ability to feel soft, supported, and safe… even as you scale.  

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

Kim shares how she went from being "the missus behind the scenes" to leading a thriving construction company with a team of 25, co-founded with her husband. From shifting identity in a business branded with his initials to rebranding herself as Mrs. Kim Allen, she opens up about the internal work, emotional grit, and structural boundaries required to be both feminine and firm in leadership. 

🔥 Key Highlights: 

• How Kim demanded respect in a male-dominated industry by owning her name and voice
• The mindset shift from invisible partner to empowered CEO
• Creating boundaries and self-care systems to prevent burnout
• The reality of juggling motherhood, leadership, and personal well-being
• Her message to women building businesses from scratch: start small, schedule smart, and own your growth

Whether you're building from the ground up or leading a multi-6-figure team, Kim’s story is a reminder: you don’t have to become “one of the boys” to lead powerfully—you just need to own your place at the table.

Get in touch with Kim Allen on  https://mrskimallen.com.au/ 

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

In this deeply moving episode of The Affluent CEO Show, I sit down with powerhouse accountant and business mentor Coco Hou, whose story will stir your soul and awaken something deep within. 

Originally from China, Coco built her life in Australia, climbed the corporate ladder, and then took a leap of faith during the GFC to start her own firm. But nothing could have prepared her for the tragedy that would shape her the most—losing her husband overnight and becoming a single mother with two young daughters, one just five months old. 

This conversation is not just about business. It’s about identity, grief, motherhood, resilience—and what it really means to rise in alignment with your soul. 

If you've ever doubted your ability to start over, lead boldly, or rise after a fall, this one is for you. 

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

It’s not a strategy issue. It’s not a motivation issue. It’s what’s happening beneath the surface. 

In this episode of The Affluent CEO Show, I reveal the 10 most overlooked self-sabotage patterns that silently keep even high-performing women stuck and the real reasons why they’re so hard to break. 

⚠️ These patterns are sneaky.  They wear masks like “perfectionism,” “humility,” “discipline,” and “service.”  But what they’re really doing?  👉 Dimming your power  👉 Draining your energy  👉 Delaying your next level of wealth and impact 

And maybe the most painful part? You’ve been taught to glorify them. To believe struggle means you’re doing it right. 

💔 “Work hard, play hard”  💔 “No pain, no gain”  💔 “Be humble, give more, ask less” 

But what if those were lies? What if your ease was your edge? What if your business was never meant to prove your worth, but to express your truth? 

🧠 In this episode, you’ll learn:  • The unconscious beliefs running the show behind your hustle  • Why traditional advice reinforces burnout cycles  • How to shift from self-sabotage into self-leadership  • The role of identity, feminine energy, and soul remembrance in scaling 

💌 PLUS - I’m gifting 5 complimentary Soul Strategy Breakthrough Sessions (valued at $5K) to listeners ready to reclaim their power and scale with alignment, not burnout. 

✨ To apply:  Send an email to help@yulianafrancie.com with the subject line “Soul Strategy Breakthrough” and tell me why you’re ready for your next chapter. 

Cat opens up about her 20+ year corporate career, the identity crisis that led her to leave a high-paying job with nothing lined up, and the pivotal moment that birthed her mission-led company. From battling imposter syndrome to navigating a late ADHD diagnosis, Cat’s journey is one of resilience, reinvention, and choosing meaning over status. 

Together, we dive into: 

• 💻 How PonyUp for Good partners with corporates to reduce landfill and feed communities
• 🚨 The real definition of failure—and how staying “safe” kept Cat stuck
• 🧠 Embracing neurodiversity and rewiring outdated beliefs around productivity
• 💚 How defining your own version of success can change everything
• 🌱 What it means to build a head and heart business model
• 🌍 The environmental impact of tech waste—and how circular economy models can change the world

Whether you’re standing at a career crossroads or craving deeper alignment in your business, Cat’s story is a beautiful reminder that it’s never too late to take the leap—and build a legacy that feeds both the planet and the soul.   💡 Key Quote:   "Failing looked like staying in a job I hated. Taking the leap was the start of truly living." — Cat Harding   🔗 Connect with Cat Harding:   https://www.linkedin.com/in/catharding/

https://www.linkedin.com/company/ponyup-for-good 

https://www.facebook.com/ponyupforgood

https://www.instagram.com/ponyupforgood 

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

If you've been hitting income milestones but secretly feel exhausted, resentful, or like you're one step away from burnout... this conversation is for you. 

I share the story of a high-achieving client who looked successful on paper—but was quietly scaling from depletion, not overflow. And I reveal the unconscious patterns that keep visionary women stuck in survival mode even while their businesses grow. 

You’ll also be introduced to my S.H.I.F.T.™ Framework, a soul-aligned strategy designed to help you scale sustainably, reclaim your time, and build a business that runs beautifully without you. 

We’ll explore:

• The Myth of More: Why revenue growth doesn’t always mean real success
• The Cost of Force: The hidden toll of scaling without systems that honor your energy
• The Sovereign Shift: How to rewire your business from strategy and soul
• The 5 pillars of the S.H.I.F.T.™ Framework that create effortless expansion

If your body is whispering yes... if you're done being the engine and ready to rise as the visionary. There’s a deeper invitation waiting.   💌 Book a Complimentary Clarity Call If you’re ready to explore whether we’re the right match to co-create your next level:  Email help@yulianafrancie.com with SHIFT in the subject line. Let’s have a spacious, soul-deep conversation about what you truly desire—and how your business can start honouring that.  

In this soul-stirring episode of The Affluent CEO Show, Yuliana sits down with tech entrepreneur and expansion strategist Sundee Williams, who opens up about walking away from a life of abuse—and into a future of self-defined success. From saying no to what was breaking her to claiming yes to her own wholeness, Sundee shares her journey of transformation, starting with one decision that changed everything. 

We explore: 

• The raw truth of surviving and thriving after trauma
• How to step into ownership when you’ve spent years in survival
• The critical mindset shift from employee to empowered CEO
• Why scaling isn’t about more sales, but more structure
• The secret power of her 3-Point Expansion Formula: Open Heart, Open Mind, Open Hands
• Using systems and soul to scale without burning out
• Replacing overwhelm with clarity and effort with flow

This episode is more than a conversation; it’s a call to rise. If you’ve ever questioned your path, feared your power, or struggled to trust your voice, Sundee’s story will meet you there and guide you home.   🔑 Takeaway: "You don’t need to change the world. Just change your life and the ripple will follow." ✨ Ready to reclaim your CEO energy and grow from overflow? Tune in now. 📌 Follow Sundee: https://www.facebook.com/Sundee.Williams98, https://www.instagram.com/aimadesimple2025/

www.linkedin.com/in/sundee-williams   📌 Connect with Yuliana: www.yulianafrancie.com | @theaffluentceoshow

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

In this soul-led conversation, I share the quiet truth most high-achieving women don’t say out loud: that scaling your business through hustle, sacrifice, and over-functioning isn't sustainable—and it was never the real strategy. 

We talk about what happens when you outgrow the version of you that built your business… and how to step into leadership that feels powerful, profitable, and peaceful. 

You’ll hear: 

• Why high income often comes with hidden burnout
• The subtle signs your “golden business” has become a gilded cage
• How the S.H.I.F.T.™ Framework helps you scale without self-abandonment
• The real cost of staying in performance mode—and the liberation of choosing alignment instead

If you’ve been craving deeper freedom, softer power, and more you inside your business... this episode will feel like a breath of fresh air.

Book your complimentary Breakthrough Session by sending an email to help@yulianafrancie.com

Together, Yuliana and Angela explore: 

• The pivotal moment that made Angela walk away from a powerful role at Amazon
• What true leadership looks like in a high-performance world
• Navigating burnout, alignment, and soul-purpose career pivots
• The mindset shifts required to lead with grace and authenticity
• How women can reclaim their voice, power, and presence in executive spaces

This episode is a must-listen for high-achieving women feeling the pressure of corporate success yet craving something deeper, more soul-aligned, and fulfilling.   ✨ Favorite Quote: "It wasn’t until I stopped performing for the world that I found the power within me to lead it." – Angela Langmann 📩 Connect with Angela Langmann: website: www.angelalangmann.com 

Linkedin: https://www.linkedin.com/in/angelalangmann/

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

From navigating corporate burnout to becoming a best-selling author, Yuliana reveals the deeply personal path that led her to embody feminine leadership, energetic mastery, and radical self-worth. You’ll hear how her story of spiritual awakening gave birth to her transformational book Unbecoming You, and how she earned the title Queen of Effortless Asking by rewriting the rules of negotiation, influence, and self-expression. 

✨ If you've ever felt like you were living someone else’s version of success…  ✨ If you're tired of overgiving, overworking, and under-receiving…  ✨ And you're ready to return to your own voice, your own rhythm, and your own power… 

This episode is your sacred permission slip. 

Tune in to discover: 

• The moment Yuliana knew her soul could no longer play small
• How the journey of unbecoming is the gateway to sovereignty
• Her ASK MORE™ framework for magnetic asking in business and beyond
• Why true wealth starts with self-worth, not spreadsheets

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

In this soul-awakening episode of The Affluent CEO Show, Yuliana sits down with powerhouse transformational leader and founder of Your2Minds, Suzana Mihajlovic—a woman who has worked side-by-side with the legendary Bob Proctor to teach thousands how to break free from limitations and live in alignment with their true spiritual potential. 

Together, they explore: 

✨ What “Your2Minds” truly means—and how coherence between your heart and mind is the key to real power  ✨ Why 99.999% of who you are is untapped—and how quantum physics now backs it  ✨ Suzana’s personal leap from a high-level corporate career into purpose-driven entrepreneurship  ✨ How to shift from a logical, hustle-heavy life into divine-led expansion without losing your ambition  ✨ Practical tools for calming your nervous system, releasing control, and building self-trust  ✨ Why your deepest desires aren’t random—they’re spiritual assignments meant for you 

This conversation is a powerful invitation to meet yourself beyond the noise, the past, and the programming—to access the divine intelligence that’s always been within you. 

Connect with Suzana: Instagram: https://www.instagram.com/suzana_mihajlovic/  

Facebook: https://www.facebook.com/suzana.mihajlovic1 

Website: www.your2minds.com 

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

On this powerful Mother’s Day episode, Yuliana Francie opens the tender and often unspoken conversation about grieving the mother you longed for but never truly had. Whether she was emotionally unavailable or trapped in her own unresolved pain, that absence shaped how you learned to hustle for love, overachieve for validation, and abandon your own needs to feel worthy. 

Through a soul-stirring metaphor of chasing rainbows, Yuliana helps you recognise how this invisible grief becomes a lifelong pattern of self-sabotage for high-achieving women—and how now is the moment to break free. 

It’s time to stop running. To stop chasing love like a distant rainbow. And to remember, you are the love you’ve been waiting for.  

💖 Special Mother’s Day Free Gift! 

If this message touched your heart, Yuliana has a special gift to support your healing journey. 

✨ Receive her “Letters to the Mother I Needed” Journaling Prompt & Guided Meditation Set — a powerful resource to help you gently release, grieve, and reconnect to your inner self with love and compassion. 

Simply email help@yulianafrancie.com to claim your free gift today. 

Because the most beautiful legacy you can create… is to come home to yourself. 

In this soul-awakening episode of The Affluent CEO Show, I sit down with quantum reinvention strategist and visionary founder of Center of Liberation, Sjeanne Cawdry, to explore the new frontier of feminine wealth creation—and how it’s not about doing more, but about becoming more aligned with who you truly are. 

Sjeanne unpacks the concept of Manifestation 3.0, where we move beyond hustle, scarcity, and surface-level strategy to tap into spiritual technology, embodied self-worth, and sustainable success. We dive into the Women's Wealth Transfer, how to future-proof your power in an AI-driven world, and why real abundance starts with reprogramming your energetic blueprint—not your to-do list. 

💎 What You'll Learn: ✨ How to shift from scarcity-driven hustle into magnetic, soul-aligned leadership ✨ The identity pivots and energetic upgrades required for quantum success ✨ Why "being ready" is a myth—and how to listen when your soul whispers before the universe throws a brick ✨ The secrets to holding more wealth without sabotage or burnout 

🔥 Whether you’re in your Phoenix Rising or ready for your next timeline leap—this conversation will activate something powerful within you. 

Connect with Sjeanne Cawdry on the link below:

Linkedin: https://www.linkedin.com/in/sjeanne-cawdry/ Facebook: https://www.facebook.com/sjeanne.cawdry Website: www.centerofliberation.com 

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

We dive into: 

• The wounded masculine energy many of us inherited in childhood
• How control became a survival strategy—and why it’s silently sabotaging your joy
• The difference between striving and surrendering
• Why asking for help is the boldest feminine power move you can make
• How softness creates intimacy, not weakness

Let's stir something awake in you—the version of you that no longer has to hustle for her worth. Ready to receive more by doing less?

Check out my upcoming masterclass on www.yulianafrancie.com/masterclass

In this soul-stirring episode of The Affluent CEO Show, I sit down with South African powerhouse Alison Jessica Weihe a woman who went from silent child, to anti-apartheid activist, to award-winning entrepreneur… only to discover her truest voice in her 60s. 

Alison shares how a $1.3 million betrayal nearly broke her and how that moment became the catalyst for her deepest transformation. From battling imposter syndrome behind public accolades to rebuilding herself through storytelling, identity intelligence, and soul-led boundaries, this conversation is a wake-up call to every woman still waiting for permission. 

Alison’s journey is proof that it’s never too late to reclaim your voice, rewrite your narrative, and finally feel like you belong to yourself, and to your purpose. 

Find Alison’s book Belonging and her social media handle on the link below:

Insta: https://www.instagram.com/alison_weihe

Facebook: https://www.facebook.com/alison.weihe

LinkedIn: https://www.linkedin.com/in/alison-weihe/

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

It’s called The ASK MORE™ Masterclass , my brand-new training designed to help high-achieving women like you master the art of asking powerfully, unapologetically, and magnetically  from the boardroom to the bedroom. 

If you've ever felt that familiar twinge of hesitation when asking for what you truly want — the deal, the raise, the support, or even deeper love, you're not alone.  We were taught to earn approval, not to own our desires. 

But it’s time to rewrite that story. 

In this 25-minute transformational session, I’ll show you how to: 

• Shift from shrinking to shining when it's time to ask.
• Tap into your feminine negotiation power without force.
• Confidently command high-value outcomes in every area of your life.

✨ Imagine no more second-guessing, over-explaining, or shrinking back.  ✨ Imagine asking and getting what you truly desire.   If you’re ready to unlock the codes to asking for MORE and receiving it with ease and grace, I invite you to join me. 👉 Sign up now at https://yulianafrancie.com/masterclass/ and step into your magnetic power. You deserve to ASK MORE,  and receive it all.    

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

Sheena shares her deeply personal journey from dyeing her hair blonde as a child to feel accepted, to launching a podcast with over 800 interviews on Asian women’s confidence, to writing two major best selling books, all in the pursuit of one mission: to help women strengthen their self confidence level. 

We explore: ✨ The real impact of invisibility and lack of representation ✨ Why gender equality is still projected over 130 years away ✨ How trauma, shame, and cultural silence affect confidence ✨ Daily confidence-building practices (including Sheena’s 3-phrase mantra) ✨ The importance of asking for help and building community 

Whether you’re an entrepreneur, a leader, or a woman on the path of personal growth. This episode will remind you: you are more than capable, and your voice matters. 

Follow Sheena on:

Website: https://www.sheenayapchan.com/

Facebook: https://www.facebook.com/sheenayapchan

Instagram: https://www.instagram.com/sheena.yap.chan

In this raw and deeply personal episode of The Affluent CEO Show, Yuliana Francie shares the story behind her book Unbecoming You and the spiritual awakening that shattered decades of silent suffering, perfectionism, and people-pleasing. 

She introduces her 3-step identity shift framework: Unlearn, Uncover and Unleash, a path to break free from burnout, imposter syndrome, and inherited patterns that no longer serve you. 

💔 You’ll feel seen if you’ve ever: 

• Settled in relationships that mirrored your childhood wounds
• Succeeded on paper but felt hollow inside
• Repeated patterns no matter how hard you tried to “manifest” differently
• Dimmed your light to keep others comfortable

💡 This isn’t about becoming someone new.  It’s about releasing everything you’re not.   🎧 Listen in and ask yourself the most important question:  Who could I become… if I stopped shrinking to fit into others' mold 📖 Start your own 21-day rebirth with Unbecoming You — now available at  https://www.theunbecomingyou.com/book   

Instagram https://www.instagram.com/alinagginsta

YouTube https://www.youtube.com/@lovemagicmiracles

Website https://www.lovemagicmiracles.com

This episode shares the awakening that changed everything: from a soul-stirring astrology reading to a life-altering spiritual vision, and ultimately, the bold decision to unbecome who the world told me to be. I reveal how I broke free from fear, shame, and generational conditioning to create a life of abundance, alignment, and authenticity. 

What would be possible if you courageously unbecome everything you were told to be… and stepped boldly into who you were always meant to become? 

Check out my special life changing offer on my bestselling book "Unbecoming You" at www.theunbecomingyou.com/book and start your journey to unstoppable today! For just $7, less than the cost of one meal—you’ll receive over $347 in total value. 

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

Her entrepreneurial spirit, born out of necessity, flourished into 15 years of remarkable business success. Yet, life presented another profound challenge when her daughter was tragically misdiagnosed, enduring over 200 seizures, countless emergency visits, and interactions with more than 30 medical professionals who ignored her insights. Driven by maternal instinct, business savvy, intuition, and the innovative use of Artificial Intelligence, Karen bravely confronted the medical system, ultimately identifying her daughter's correct diagnosis. 

Today, Karen is not only an accomplished entrepreneur but also the author of "Mum Please Help Me," book chronicling their compelling journey of using the power of AI, Business Savvy, and Intuition to Outsmart the Medical System in curing Her Daughter. Additionally, she is founding a charity dedicated to assisting families facing medical misdiagnoses. 

Get ready to be deeply inspired by Karen’s powerful advocacy, intuitive wisdom, and unwavering commitment to creating meaningful change.

Follow Karen Perks on this link: www.bidandbusinesswriters.com.au 

PS: Don't forget to grab my super special transformational offer on my bestselling book "Unbecoming You" at www.theunbecomingyou.com/book and start your journey to unstoppable today! For just $7, less than the cost of one meal, you’ll receive over $347 in total value. 

 Everything in this episode has a number attached. The free Founder Cost Check shows you yours: what founder dependency is costing your business each year in hours, capacity and profit, and where it still runs through you. 11 questions, 3 minutes. Take it at yulianafrancie.com, 

Drawing inspiration from the powerful poem quoted in Think and Grow Rich, we explore how high-performing women unknowingly limit themselves by playing it safe, settling for “enough,” and tolerating far less than they deserve. 

Yuliana unpacks the conditioning that keeps us small, introduces three enemies of the mind and shares how your deepest desires are actually the whispers of your soul, guiding you to your highest destiny. 

Ready to step into your next level of wealth, power, and purpose? 👉 Grab a copy of Yuliana’s best-selling book, Unbecoming You: 21 Days to Live Life on Your Own Terms. This is your roadmap to reclaiming your power and reconnecting with your truth.

AND ... For a limited time, get your copy of the Unbecoming You eBook and receive over $347 worth of value for just $7 on the link below. 

 https://www.theunbecomingyou.com/book

Own Your Voice, Command Your Power, and Bring Your Vision to Life. 

On this episode, our guest Jacqueline Young, a high-profile CEO built a career on excellence and resilience. But when asked to lead in a way that compromised her integrity, she made the bold choice to walk away, at the cost of her mental health. Thrown into a state of chronic stress and nervous system dysregulation, she realised she had been trapped in the cycle of perfectionism, people-pleasing, and overachievement. 

Her healing journey led her to ground herself, align mind, body, and spirit, and release the hidden rage that kept her stuck. Now, as a Mindshift Coach, she helps others break free from limiting beliefs and step into their authentic power. 

Her message is clear: You are enough. You have always been enough. 

Follow Jacqueline Young on the following:

👉 Instagram: https://www.instagram.com/jackie_openmindshypnosis;  

👉 LinkedIn: https://www.linkedin.com/in/jacqueline-d-young-017908168;  

👉 Facebook: https://www.facebook.com/profile.php?id=61555003096601 

PS: Don't forget to check out my special transformational offer on my bestselling book "Unbecoming You" at www.theunbecomingyou.com/book and start your journey to unstoppable today! For just $7, less than the cost of one meal, you’ll receive over $347 in total value. 

In this episode of The Affluent CEO, we take a deep dive into the powerful lessons from the film Daddio—a seemingly simple cab ride that unravels into a profound reflection on power, vulnerability, and the stories we carry in our shadow.

Tune in to this episode and learn how to align with your highest self, step into your power, and finally take the wheel of your own destiny. 

📲 Follow me for more exclusive content: 👉 Instagram: @yuliana_francie 👉 Facebook: @yulianafrancie 👉 LinkedIn: Yuliana Francie