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    <title>The New Communicator</title>
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    <link>https://wiljr.podbean.com</link>
    <description>I aim to publish weekly podcasts that help business leaders deliver effective communications in times of change.</description>
    <pubDate>Sun, 27 Feb 2022 06:26:44 -0700</pubDate>
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    <language>en</language>
        <copyright>Copyright 2022 All rights reserved.</copyright>
    <category>Business</category>
    <ttl>1440</ttl>
    <itunes:type>episodic</itunes:type>
          <itunes:summary>Execution, though, is taking those smart ideas, translating them for consumers, then shipping–that’s where the value is actually realized.</itunes:summary>
        <itunes:author>Wil A</itunes:author>
	<itunes:category text="Business">
		<itunes:category text="Marketing" />
		<itunes:category text="Management" />
	</itunes:category>
    <itunes:owner>
        <itunes:name>Wil A</itunes:name>
            </itunes:owner>
    	<itunes:block>No</itunes:block>
	<itunes:explicit>false</itunes:explicit>
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        <title>The New Communicator</title>
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    <item>
        <title>Painting on a hill</title>
        <itunes:title>Painting on a hill</itunes:title>
        <link>https://wiljr.podbean.com/e/painting-on-a-hill/</link>
                    <comments>https://wiljr.podbean.com/e/painting-on-a-hill/#comments</comments>        <pubDate>Sun, 27 Feb 2022 06:26:44 -0700</pubDate>
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                                    <description><![CDATA[<p>Maybe art isn't only photos and paintings. Maybe it's not how we typically think of the creative side of the brain. More at <a href='https://wiljr.xyz'>wiljr.xyz</a>.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Maybe art isn't only photos and paintings. Maybe it's not how we typically think of the creative side of the brain. More at <a href='https://wiljr.xyz'>wiljr.xyz</a>.</p>
]]></content:encoded>
                                    
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                <itunes:summary>Maybe art isn’t only photos and paintings. Maybe it’s not how we typically think of the creative side of the brain. More at wiljr.xyz.</itunes:summary>
        <itunes:author>Wil A</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>118</itunes:duration>
        <itunes:season>1</itunes:season>
        <itunes:episode>13</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>The persecution of our locations.</title>
        <itunes:title>The persecution of our locations.</itunes:title>
        <link>https://wiljr.podbean.com/e/the-persecution-of-our-locations/</link>
                    <comments>https://wiljr.podbean.com/e/the-persecution-of-our-locations/#comments</comments>        <pubDate>Tue, 22 Feb 2022 05:30:45 -0700</pubDate>
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                                    <description><![CDATA[<p>How we are shape our future is not dictated by our past. We have an opportunity for change and, when needed, that change likely comes from the outside. <a href='https://wiljr.xyz'>Learn more at wiljr.xyz</a>.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>How we are shape our future is not dictated by our past. We have an opportunity for change and, when needed, that change likely comes from the outside. <a href='https://wiljr.xyz'>Learn more at wiljr.xyz</a>.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/ugtgad/Podcast_Persecution.mp3" length="2519198" type="audio/mpeg"/>
                <itunes:summary>How we are shape our future is not dictated by our past. We have an opportunity for change and, when needed, that change likely comes from the outside. Learn more at wiljr.xyz.</itunes:summary>
        <itunes:author>Wil A</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>255</itunes:duration>
        <itunes:season>1</itunes:season>
        <itunes:episode>12</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Taking off.</title>
        <itunes:title>Taking off.</itunes:title>
        <link>https://wiljr.podbean.com/e/taking-off/</link>
                    <comments>https://wiljr.podbean.com/e/taking-off/#comments</comments>        <pubDate>Mon, 21 Feb 2022 07:42:07 -0700</pubDate>
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                                    <description><![CDATA[<p>The great thing about moving around is the introduction to new new cultures. Whether that's around the world or in a neighboring town, we all do things just a little different than how we do them at home. More at <a href='https://wiljr.xyz'>wiljr.xyz</a>.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>The great thing about moving around is the introduction to new new cultures. Whether that's around the world or in a neighboring town, we all do things just a little different than how we do them at home. More at <a href='https://wiljr.xyz'>wiljr.xyz</a>.</p>
]]></content:encoded>
                                    
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                <itunes:summary>The great thing about moving around is the introduction to new new cultures. Whether that’s around the world or in a neighboring town, we all do things just a little different than how we do them at home. More at wiljr.xyz.</itunes:summary>
        <itunes:author>Wil A</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>112</itunes:duration>
        <itunes:season>1</itunes:season>
        <itunes:episode>11</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Why now?</title>
        <itunes:title>Why now?</itunes:title>
        <link>https://wiljr.podbean.com/e/why-now/</link>
                    <comments>https://wiljr.podbean.com/e/why-now/#comments</comments>        <pubDate>Mon, 21 Feb 2022 07:30:46 -0700</pubDate>
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                                    <description><![CDATA[<p>And, like the businesses we work with, the elevator pitch needs to be tweaked based on the audience that's in front of us. More at wiljr.xyz.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>And, like the businesses we work with, the elevator pitch needs to be tweaked based on the audience that's in front of us. More at wiljr.xyz.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/aczi9i/Podcast_WhyNow.mp3" length="2879346" type="audio/mpeg"/>
                <itunes:summary>And, like the businesses we work with, the elevator pitch needs to be tweaked based on the audience that’s in front of us. More at wiljr.xyz.</itunes:summary>
        <itunes:author>Wil A</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>300</itunes:duration>
        <itunes:season>1</itunes:season>
        <itunes:episode>10</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Is digital advertising dead? Yes. (Quotes from around the web.)</title>
        <itunes:title>Is digital advertising dead? Yes. (Quotes from around the web.)</itunes:title>
        <link>https://wiljr.podbean.com/e/is-digital-advertising-dead-yes-quotes-from-around-the-web/</link>
                    <comments>https://wiljr.podbean.com/e/is-digital-advertising-dead-yes-quotes-from-around-the-web/#comments</comments>        <pubDate>Mon, 21 Feb 2022 07:06:31 -0700</pubDate>
        <guid isPermaLink="false">wiljr.podbean.com/12834e5f-b8f6-30bf-afca-7626e3dfb4aa</guid>
                                    <description><![CDATA[<p>If the platforms (Apple) are making it more difficult for social media companies (Facebook) to target contacts, how do I make the argument that digital advertising (Google) is the right short-term approach? More at <a href='https://wiljr.xyz'>wiljr.xyz</a>.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>If the platforms (Apple) are making it more difficult for social media companies (Facebook) to target contacts, how do I make the argument that digital advertising (Google) is the right short-term approach? More at <a href='https://wiljr.xyz'>wiljr.xyz</a>.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/kt5tk5/Podcast_AdvertisingIsDead.mp3" length="4319208" type="audio/mpeg"/>
                <itunes:summary>If the platforms (Apple) are making it more difficult for social media companies (Facebook) to target contacts, how do I make the argument that digital advertising (Google) is the right short-term approach? More at wiljr.xyz.</itunes:summary>
        <itunes:author>Wil A</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>480</itunes:duration>
        <itunes:season>1</itunes:season>
        <itunes:episode>9</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Looking back to get ahead: What I learned after 30 days of creating content.</title>
        <itunes:title>Looking back to get ahead: What I learned after 30 days of creating content.</itunes:title>
        <link>https://wiljr.podbean.com/e/looking-back-to-get-ahead-what-i-learned-after-30-days-of-creating-content/</link>
                    <comments>https://wiljr.podbean.com/e/looking-back-to-get-ahead-what-i-learned-after-30-days-of-creating-content/#comments</comments>        <pubDate>Sun, 20 Feb 2022 13:01:39 -0700</pubDate>
        <guid isPermaLink="false">wiljr.podbean.com/655f1c4a-54fc-3e69-9bf2-a78c684bb82b</guid>
                                    <description><![CDATA[<p>What I accomplished, missed and learned from 30 days of posting articles, sending emails, creating podcasts, filming for YouTube and writing a book. Read more at <a href='https://wiljr.xyz'>wiljr.xyz</a>.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>What I accomplished, missed and learned from 30 days of posting articles, sending emails, creating podcasts, filming for YouTube and writing a book. Read more at <a href='https://wiljr.xyz'>wiljr.xyz</a>.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/yn2wgw/Podcast_30Days.mp3" length="3747256" type="audio/mpeg"/>
                <itunes:summary>What I accomplished, missed and learned from 30 days of posting articles, sending emails, creating podcasts, filming for YouTube and writing a book. Read more at wiljr.xyz.</itunes:summary>
        <itunes:author>Wil A</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>408</itunes:duration>
        <itunes:season>1</itunes:season>
        <itunes:episode>8</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Data centers.</title>
        <itunes:title>Data centers.</itunes:title>
        <link>https://wiljr.podbean.com/e/data-centers/</link>
                    <comments>https://wiljr.podbean.com/e/data-centers/#comments</comments>        <pubDate>Sun, 20 Feb 2022 12:19:09 -0700</pubDate>
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                                    <description><![CDATA[<p>Why Prineville? I read about this new plot of land being gobbled up by Apple, Facebook and others for data centers. Read more at <a href='https://wiljr.xyz'>wiljr.xyz</a>.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Why Prineville? I read about this new plot of land being gobbled up by Apple, Facebook and others for data centers. Read more at <a href='https://wiljr.xyz'>wiljr.xyz</a>.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/zz9vxr/Podcast_DataCenters.mp3" length="1495840" type="audio/mpeg"/>
                <itunes:summary>Why Prineville? I read about this new plot of land being gobbled up by Apple, Facebook and others for data centers. Read more at wiljr.xyz.</itunes:summary>
        <itunes:author>Wil A</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>107</itunes:duration>
        <itunes:season>1</itunes:season>
        <itunes:episode>7</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Puzzles.</title>
        <itunes:title>Puzzles.</itunes:title>
        <link>https://wiljr.podbean.com/e/puzzles/</link>
                    <comments>https://wiljr.podbean.com/e/puzzles/#comments</comments>        <pubDate>Sun, 20 Feb 2022 11:37:35 -0700</pubDate>
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                                    <description><![CDATA[<p>One of my hobbies is puzzles. Taking photos and videos are other activities I've been interested in. And when hobbies meet...</p>
<p> </p>
<p>More at <a href='https://wiljr.xyz'>wiljr.xyz</a>.</p>
<p> </p>
<p> </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>One of my hobbies is puzzles. Taking photos and videos are other activities I've been interested in. And when hobbies meet...</p>
<p> </p>
<p>More at <a href='https://wiljr.xyz'>wiljr.xyz</a>.</p>
<p> </p>
<p> </p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/sbu7vj/Podcast_Puzzles.mp3" length="1404771" type="audio/mpeg"/>
                <itunes:summary>One of my hobbies is puzzles. Taking photos and videos are other activities I’ve been interested in. And when hobbies meet...



More at wiljr.xyz.</itunes:summary>
        <itunes:author>Wil A</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>100</itunes:duration>
        <itunes:season>1</itunes:season>
        <itunes:episode>6</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Hobbies and opportunities.</title>
        <itunes:title>Hobbies and opportunities.</itunes:title>
        <link>https://wiljr.podbean.com/e/hobbies-and-opportunities/</link>
                    <comments>https://wiljr.podbean.com/e/hobbies-and-opportunities/#comments</comments>        <pubDate>Mon, 31 Jan 2022 07:28:40 -0700</pubDate>
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                                    <description><![CDATA[<p>Sustainable and scalable. These two words have immense tension between them, since you can't focus on both of them at the same time. You either grow your business sustainably or scale your business.</p>
<p>More at <a href='https://wiljr.xyz'>wiljr.xyz</a>.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Sustainable and scalable. These two words have immense tension between them, since you can't focus on both of them at the same time. You either grow your business sustainably or scale your business.</p>
<p>More at <a href='https://wiljr.xyz'>wiljr.xyz</a>.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/xdbten/Hobbiesandopportunities.mp3" length="11041724" type="audio/mpeg"/>
                <itunes:summary>Sustainable and scalable. These two words have immense tension between them, since you can’t focus on both of them at the same time. You either grow your business sustainably or scale your business.

More at wiljr.xyz.</itunes:summary>
        <itunes:author>Wil A</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>327</itunes:duration>
        <itunes:season>1</itunes:season>
        <itunes:episode>5</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>B2B communications: A vastly altered landscape.</title>
        <itunes:title>B2B communications: A vastly altered landscape.</itunes:title>
        <link>https://wiljr.podbean.com/e/b2b-communications-a-vastly-altered-landscape/</link>
                    <comments>https://wiljr.podbean.com/e/b2b-communications-a-vastly-altered-landscape/#comments</comments>        <pubDate>Thu, 27 Jan 2022 06:13:58 -0700</pubDate>
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                                    <description><![CDATA[<p>This renewed focus on customer-obsession will force B2B communication leaders to 'pull forward' their long-term audience goals.</p>
<p> </p>
<p>For more, visit <a href='https://www.wiljr.xyz'>www.wiljr.xyz</a>.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>This renewed focus on customer-obsession will force B2B communication leaders to 'pull forward' their long-term audience goals.</p>
<p> </p>
<p>For more, visit <a href='https://www.wiljr.xyz'>www.wiljr.xyz</a>.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/uqpqr4/B2B_communications-A_vastly_altered_landscape9bueg.mp3" length="17456863" type="audio/mpeg"/>
                <itunes:summary>This renewed focus on customer-obsession will force B2B communication leaders to ’pull forward’ their long-term audience goals.

For more, visit www.wiljr.xyz.</itunes:summary>
        <itunes:author>Wil A</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>525</itunes:duration>
        <itunes:season>1</itunes:season>
        <itunes:episode>4</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>The Communications Protocol and Trust theory: Building long-term trust in your business.</title>
        <itunes:title>The Communications Protocol and Trust theory: Building long-term trust in your business.</itunes:title>
        <link>https://wiljr.podbean.com/e/the-communications-protocol-and-trust-theory-building-long-term-trust-in-your-business/</link>
                    <comments>https://wiljr.podbean.com/e/the-communications-protocol-and-trust-theory-building-long-term-trust-in-your-business/#comments</comments>        <pubDate>Mon, 17 Jan 2022 09:54:23 -0700</pubDate>
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                                    <description><![CDATA[<p>To build long-term value through communications, businesses must define a structure of protocols aimed at delivering long-term trust with its audience.</p>
<p> </p>
<p>For more, visit <a href='https://www.wiljr.xyz'>www.wiljr.xyz</a>.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>To build long-term value through communications, businesses must define a structure of protocols aimed at delivering long-term trust with its audience.</p>
<p> </p>
<p>For more, visit <a href='https://www.wiljr.xyz'>www.wiljr.xyz</a>.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/vwg6fz/The_Communications_Protocol_and_Trust_theory-_Building_long-term_trust_in_your_businessblz50.mp3" length="5993486" type="audio/mpeg"/>
                <itunes:summary>To build long-term value through communications, businesses must define a structure of protocols aimed at delivering long-term trust with its audience. For more, visit www.wiljr.xyz.</itunes:summary>
        <itunes:author>Wil A</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>689</itunes:duration>
        <itunes:season>1</itunes:season>
        <itunes:episode>3</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>If a tree falls in a forest and no one is around to hear it, does it count as an impression?</title>
        <itunes:title>If a tree falls in a forest and no one is around to hear it, does it count as an impression?</itunes:title>
        <link>https://wiljr.podbean.com/e/if-a-tree-falls-in-a-forest-and-no-one-is-around-to-hear-it-does-it-count-as-an-impression/</link>
                    <comments>https://wiljr.podbean.com/e/if-a-tree-falls-in-a-forest-and-no-one-is-around-to-hear-it-does-it-count-as-an-impression/#comments</comments>        <pubDate>Sun, 09 Jan 2022 18:29:48 -0700</pubDate>
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                                    <description><![CDATA[<p>Whether social or other platforms, digital advertising no longer works for business-to-business communications.</p>
<p>More at <a href='https://wiljr.org'>wiljr.org</a>.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Whether social or other platforms, digital advertising no longer works for business-to-business communications.</p>
<p>More at <a href='https://wiljr.org'>wiljr.org</a>.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/qjpsdj/If_a_tree_falls_in_a_forest_and_no_one_is_around_to_hear_it_does_it_count_as_an_impression_aaz9i.mp3" length="7372277" type="audio/mpeg"/>
                <itunes:summary>Whether social or other platforms, digital advertising no longer works for business-to-business communications.

More at wiljr.org.</itunes:summary>
        <itunes:author>Wil A</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>826</itunes:duration>
        <itunes:season>1</itunes:season>
        <itunes:episode>2</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Why we do the things we do.</title>
        <itunes:title>Why we do the things we do.</itunes:title>
        <link>https://wiljr.podbean.com/e/why-we-do-the-things-we-do-1641181315/</link>
                    <comments>https://wiljr.podbean.com/e/why-we-do-the-things-we-do-1641181315/#comments</comments>        <pubDate>Sun, 02 Jan 2022 20:41:55 -0700</pubDate>
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                                    <description><![CDATA[<p>Execution, though, is taking those smart ideas, translating them for consumers, then shipping–that’s where the value is actually realized.</p>
<p>More at <a href='https://wiljr.org'>wiljr.org</a>.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Execution, though, is taking those smart ideas, translating them for consumers, then shipping–that’s where the value is actually realized.</p>
<p>More at <a href='https://wiljr.org'>wiljr.org</a>.</p>
]]></content:encoded>
                                    
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                <itunes:summary><![CDATA[Execution, though, is taking those smart ideas, translating them for consumers, then shipping–that’s where the value is actually realized.
More at wiljr.org.]]></itunes:summary>
        <itunes:author>Wil A</itunes:author>
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        <itunes:block>No</itunes:block>
        <itunes:duration>421</itunes:duration>
        <itunes:season>2022</itunes:season>
        <itunes:episode>1</itunes:episode>
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