The Wildkind’s Show

John Mitchell (Delta Gymnastics): Systems, Culture & Building a Business That Retains 96% of Customers

Wed, 03 Jun 2026 08:00:00 +1000

He was 21 years old, working at a not-for-profit gymnastics club,
when the committee told him: "We think you should be the one to do
this." That was the sliding doors moment that started Delta Gymnastics.

30 years on, John Mitchell has built one of Australia's largest
privately owned gymnastics clubs, with 150 staff, a NPS score of 75
(ahead of Google), and a churn rate of 3.8% against a national
average of 10.3%.

In this episode, John breaks down the exact frameworks, systems,
and mindset shifts that got them there, including why most small
businesses are being pushed into the red ocean by AI right now,
and what to do about it.

In this episode:
◼ The E-Myth principle that unlocked Delta's multi-venue expansion
◼ How they built a coaching curriculum that doesn't rely on any
single person
◼ Why they track NPS continuously, not annually, and what they do
with the data
◼ Blue Ocean Strategy in real life, including why copying
competitors is the fastest way to become average
◼ The four customer types model and how it drives a 3.8% churn rate
◼ The AI trap most small business owners are falling into right now
◼ Jim Collins, Verne Harnish, and why John says "First Who, Then What"
is still his biggest lesson after 30 years

Guest: John Mitchell - Co-Founder, Delta Gymnastics
Host: Flynn Graham - Founder, Wildkinds Studio

How to Build Authority Online Without Living on Social Media

Fri, 29 May 2026 18:00:00 +1000

Flynn spent last year filming somewhere between 800 and 1,000 videos across 40 different clients.

In this episode, he breaks down the five things that consistently moved the needle for business owners trying to build authority online without becoming full-time content creators.

They also run low-effort Canva tiles through Content Court and Andrew makes a prediction for where content is heading in 2026.

What Happens When Growth Puts Pressure on Everything

Thu, 21 May 2026 08:00:00 +1000

Mike Walsh came into the family business after years in commercial electrical work, then helped turn the automation side of Q Power into Walsh Gates. In this episode, he talks about learning management, defining real values, bringing EOS into the business, and building a team around a much bigger goal. There’s also a really honest section on cashflow, equipment finance and why growth can put pressure on a business fast. It’s a practical conversation about structure, people and staying clear on what you actually do.

Scars Not Wounds: A Honest Conversation About Social Media

Thu, 14 May 2026 08:00:00 +1000

Eight weeks after his first son was born, Andrew is questioning something he's spent years building a career around, social media.

In this episode, Andrew and Flynn have an honest conversation about what becoming a parent does to your relationship with platforms you've built a business on. They talk about privacy, intention, why people really post, the highlight reel problem, and what they actually want the digital landscape to look like in ten years.

The Mate Mentality: How Barry Minton Runs Elite Access Solutions

Thu, 07 May 2026 08:00:00 +1000

Barry Minton left a sales job because he wanted more time in the conversations, not less. That instinct became the foundation of Elite Access Solutions, a scaffolding business built on something most of the industry doesn't bother with: actual relationships.

In this episode, Barry breaks down the three values he runs his life and business by, how he built a team that comes to him when things go wrong instead of hiding it, and a story about a period of time where he'd ring whoever came to mind every time he got in the car. No agenda. Just to check in. And what happened.

Honest, straight-talking, and worth your time.

Instagram Is Now on Google! What This Means for Your Content Strategy

Fri, 18 Jul 2025 10:57:06 +1000

Big changes are here! Instagram content is now being indexed by Google.

That means your Reels, captions, and short-form content can now boost your SEO, show up in search, and pull in cold leads just like blogs and YouTube videos.

In this episode, Flynn and Andrew break down:

What indexing actually means (and why it's a big deal)
Why Instagram joining Google’s party changes the game for content creators
What the “zero-click future” is and how AI is rewriting search behaviour
How to shift your content strategy to win long-term visibility
Why going deeper on fewer topics is the future of organic reach

PLUS: Why stuffing keywords is a waste of time, and how to make content that ranks and resonates.

Want to create content to scale your business? Click Here

How to Combine Organic & Paid for High-Trust, High-Performing Marketing

Fri, 18 Jul 2025 10:53:29 +1000

In this episode, Flynn and Andrew unpack the hybrid marketing system. A strategic blend of organic content and paid ads that’s delivering serious results for their clients.

They break down:

Why paid ads are powerful but short-lived (and expensive)
The long-term brand equity you get from organic
How to combine both to build trust and convert
Why your content should never “look like an ad”
The data-driven system they use to test content and drive cheaper, higher-quality leads

This is essential listening for any business owner running ads (or thinking about it) and wondering why results are dropping or how to actually build long-term brand trust while scaling fast.

Plus: The real reason people scroll straight past your Meta ads and how to fix it.

Want to create content to scale your business? Click Here

Why You Need a Customer Avatar Before You Do Anything Else

Thu, 17 Jul 2025 17:01:17 +1000

If you skip this step, you’ll waste time, burn cash, and wonder why your marketing isn’t landing.

In this first episode, Flynn and Andrew break down the real reason every business needs a customer avatar — and what happens when you skip it.

You’ll learn:

What a customer avatar actually is (no jargon, we promise)
How it shapes your ads, content, delivery, and product design
The exact questions to ask when building one
Why specificity = cheaper leads and better results
How to build multiple avatars without blowing up your strategy

Whether you're a coach, studio, or service-based biz, this is the starting point for scalable, profitable marketing.

PLUS: The guys share a simple hack to get started — even if you’ve never built one before.

Want to create content to scale your business? Click Here