Emma shares the reality of building UKCM while raising two young boys, including the terrifying Christmas Eve when cash-flow problems meant putting the family home on the line to ensure her staff were paid. Chloe reveals the painful lesson she learned after being thrown into live breaking-news coverage at Sky Sports News, with no script and very little knowledge of cricket.

They also explore failure, resilience, imposter syndrome, education, AI and the power of giving people a chance, including Emma’s remarkable story about hiring a man wearing an ankle tag who went on to remain with the company for ten years.

Honest stories, hard-earned lessons and plenty of laughs, because every story is different, but they all begin with one simple question: Why Not Now!

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Meet Chloe Everton and Emma Elston MBE as they launch Why Not Now!, a podcast for ambitious women ready to choose courage over comfort and believe that more is possible.

In this first episode, Emma shares how she and her husband built UKCM, otherwise known as the “bin business”, from scratch with no business background, a credit card and a secondhand van. She discusses being underestimated in a male dominated industry, the mentors who supported her and finding a new purpose after selling the company.

Chloe reveals her own defining “Why Not Now!” moment, applying for Shipwrecked while working as a teacher.

Expect honest stories, plenty of laughs and a powerful conversation about confidence, midlife reinvention and why there’s no perfect time to make a change. The time is now.

Launching 22nd September. Your new favourite podcast is nearly here.

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