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    <title>What Comes Next</title>
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    <description><![CDATA[<p>How do you win attention in 2026? The content breaking through isn't necessarily the most creative, it's the most personal. Yet up to 25% of your audience might not recognize themselves reflected in your campaigns. Many aren’t even able to access the products you’re promoting.</p>
<p>Despite representing a $675 billion consumer market segment, according to a 2026 Disability:IN study, Disabled consumers are often an afterthought. But they don’t have to be.</p>
<p>Welcome to What Comes Next, an Advertising Week limited series exploring how accessibility and authentic Disability representation are driving creativity and innovation. Hosted by Dana Randall, Executive Creative Director at Level Access, and Keely Cat-Wells, founder and CEO of Making Space, each episode will interview the marketers, advertisers, and designers behind accessible products and the campaigns that brought them to life.</p>
<p>New episodes every other Tuesday.</p>]]></description>
    <pubDate>Tue, 30 Jun 2026 12:36:28 -0300</pubDate>
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        <copyright>Copyright 2026 All rights reserved.</copyright>
    <category>Business</category>
    <ttl>1440</ttl>
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        <itunes:author>Level Access + Making Space + Advertising Week</itunes:author>
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                    <comments>https://whatcomesnext.podbean.com/e/trailer/#comments</comments>        <pubDate>Tue, 30 Jun 2026 12:36:28 -0300</pubDate>
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                                    <description><![CDATA[<p>What Comes Next tells the story of accessible products, their marketing campaigns, and the impact they drive for businesses and society. Tune in for interviews with the leaders behind the Hikawa Grip and Stand for iPhone released in collaboration with Apple, North Face’s Universal Camping Collection, Mattel’s colorblind accessible Uno Deck, the Meta Ray-Bans and BeMyEyes integration, and more!</p>
<p>Available July 7th.</p>
<p>An Advertising Week podcast, sponsored by Level Access and Making Space.</p>
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                                                            <content:encoded><![CDATA[<p>What Comes Next tells the story of accessible products, their marketing campaigns, and the impact they drive for businesses and society. Tune in for interviews with the leaders behind the Hikawa Grip and Stand for iPhone released in collaboration with Apple, North Face’s Universal Camping Collection, Mattel’s colorblind accessible Uno Deck, the Meta Ray-Bans and BeMyEyes integration, and more!</p>
<p>Available July 7th.</p>
<p>An Advertising Week podcast, sponsored by Level Access and Making Space.</p>
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        <itunes:summary><![CDATA[What Comes Next tells the story of accessible products, their marketing campaigns, and the impact they drive for businesses and society. Tune in for interviews with the leaders behind the Hikawa Grip and Stand for iPhone released in collaboration with Apple, North Face’s Universal Camping Collection, Mattel’s colorblind accessible Uno Deck, the Meta Ray-Bans and BeMyEyes integration, and more!
Available July 7th.
An Advertising Week podcast, sponsored by Level Access and Making Space.]]></itunes:summary>
        <itunes:author>Level Access + Making Space + Advertising Week</itunes:author>
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