Internal communications is at an inflection point in 2026. This episode breaks down the six major trends redefining the profession – from helping employees navigate continuous, layered change to understanding why every internal message must now pass a "screenshot test." With change fatigue ranking as one of the biggest workforce challenges, communicators who shift from event-based messaging to ongoing orientation frameworks will drive real impact.

To thrive in this rapidly evolving landscape, IC professionals need to rethink not just their tactics, but their entire professional identity.

• Learn why change fatigue is now a top workforce challenge and how to combat it
• Consider using AI as a strategic partner, not just a writing tool
• Explore why the internal-external boundary has collapsed
• Hear about the emerging trend of microcommunities and employee-led comms
• Avoid common pitfalls as you craft your communications plan

See the full transcript

Get tips in our Guide to Better Communications in the Agile Workplace

Fresh from ISE 2026 in Barcelona, this episode takes a look at what's shaping the AV industry right now. From the rise of ePaper displays to the quiet but significant shift toward USB-C connectivity, the show made clear that innovation today is less about spectacle and more about making technology simpler, smarter, and more connected.

AI was everywhere on the show floor – some of it genuine, some of it marketing buzz – but the real story at ISE 2026 was interoperability. Platforms, sensors, and devices are finally coming together in meaningful ways, and emerging standards like IPMX are helping AV and broadcast technologies work seamlessly across IP networks.

• Discover why ePaper is becoming the go-to solution for room signs and digital signage
• Learn how USB-C is simplifying AV setups and replacing legacy wiring
• Understand what IPMX standards mean for AV interoperability
• Explore how AI is delivering real value in captioning, camera tracking, and room automation
• Hear what ISE 2026 reveals about where AV technology is headed

See the full transcript HERE

See a video version of this episode on our YouTube channel, with images and videos taken right from the ISE 2026 show floor.

In today's workplace, meeting fatigue and email overload are driving organizations to rethink how they communicate. This episode explores asynchronous communication – a method that allows people to receive and process information on their own schedule rather than requiring everyone to be present simultaneously. Unlike traditional meetings or real-time calls, asynchronous methods respect people's time, reduce interruptions, and accommodate diverse schedules across shifts, time zones, and work arrangements.

Digital signage emerges as a particularly effective asynchronous tool, delivering information that's continuously available without demanding immediate attention. The discussion covers practical applications across various industries, along with content strategies, best practices, and how to integrate digital signage into a broader multi-channel communication approach.

• Understand synchronous vs. asynchronous methods and when each works best.
• Learn to combat meeting fatigue and protect employee "flow states."
• Discover how digital signage engages with non-intrusive, always-available information.
• Explore asynchronous content ideas for corporate, healthcare, and campus environments.
• Get actionable advice on integrating digital signage into a multi-channel communication strategy that balances synchronous and asynchronous methods.

See the full transcript HERE

Need content ideas? Grab our free Digital Signage Content Guide HERE

Digital signage has evolved far beyond decorative displays and electronic posters – it’s now a critical business system that directly impacts productivity, operational efficiency, and bottom-line results.

This episode challenges outdated perceptions of digital signage as merely a creative or facilities concern, revealing how modern implementations integrate with enterprise systems to deliver real-time data, performance metrics, and strategic communications across entire organizations. From manufacturing floors displaying live production KPIs to hospital wayfinding systems that guide patients via mobile devices, today's digital signage requires C-suite attention and cross-departmental collaboration.

You'll learn why treating digital signage as strategic infrastructure rather than an expense delivers measurable returns through improved employee engagement, enhanced visitor experiences, and real-time operational visibility.

• Understand how digital signage integrates with business systems to influence the bottom line in real time.
• Learn why C-suite buy-in and cross-departmental collaboration are essential for successful deployment
• Discover three red flags of underutilized systems: poor design, lack of integration, and insufficient saturation
• Explore how displaying KPIs and leaderboards drives measurable productivity improvements and morale
• Hear practical ROI insights and how cloud-based systems transformed signage into affordable investments

See the full transcript HERE

See digital signage solutions and examples for every market HERE.

This episode explores the critical role digital signage plays in bridging communication gaps and energizing public participation in local communities. Moving beyond static posters and outdated bulletin boards, we discuss how dynamic, real-time displays can be a game-changer for promoting local happenings, increasing attendance, and fostering a stronger sense of community identity.

We delve into actionable strategies and content examples for public-facing screens in various settings, including government buildings, libraries, and chambers of commerce. From engaging residents with civic information and interactive wayfinding to supporting the local economy and disseminating critical public health and emergency alerts, discover how to leverage visual communications to inform, connect, and inspire your community.

• Learn strategies for promoting local events with dynamic schedules, countdowns, and QR codes.
• Understand how institutions can use real-time updates, policy summaries, and interactive wayfinding for civic engagement.
• Discover content ideas that build community pride, like local hero spotlights and showcasing arts/culture.
• Get tips for using digital signage to support the local economy with dynamic job boards and "shop local" campaigns.
• Explore best practices for critical and emergency communications, focusing on public health and accessibility.

See the full transcript HERE

Get more content ideas in our Free Digital Signage Content Guide HERE

Hybrid work presents unique challenges, with communication being the biggest hurdle. This episode dives into how digital signage systems are more relevant than ever for keeping a dispersed workforce connected and engaged. The discussion focuses less on the technology itself and more on specific, actionable content ideas that digital signage managers can implement to foster a shared sense of purpose and belonging, regardless of an employee's location.

We explore innovative ways to address common hybrid challenges like information silos, collaboration gaps, and culture drift. Additionally, we discuss the rapidly growing application of digital signage for seamless workspace management, including room and desk reservations, to improve the overall in-office experience.

• Discover content for engaging remote employees, like spotlights and user-generated social feeds.
• Understand key hybrid work challenges: information silos and culture drift.
• Explore how to use signage for real-time workspace management and wayfinding.
• Get tips on using visual content to boost company culture and motivation.
• Hear why consistent messaging across all digital platforms is vital.

See the full transcript HERE

Get more tips in our free Guide to Engaging Remote Employees HERE

While ePaper hardware is simple (battery-powered, no cables), getting a large system running requires precise technical groundwork. This episode covers why IT professionals are vital for the initial setup of this enterprise software and focuses on the crucial back-end setup, including networking hurdles, essential port configuration, and preparing your event data source.

Whether you're planning a small deployment or a massive rollout, you'll discover how the process scales and why ePaper's wireless, low-power nature makes it an increasingly dominant technology in the visual communications space.

• Understand essential networking needs and data source preparation for EPS.
• Hear a step-by-step rundown of the ePaper implementation process.
• Learn how ePaper's battery power and RF communication simplify installation (no cables!).
• Discover that scalability mostly impacts time, not the difficulty of the deployment process.
• Explore the role of RF transmitters, their range, and environmental factors that affect signal strength.

See the full transcript HERE

Get more information about ePaper desk and room signs HERE

 The rise of hybrid workplaces and office hoteling has created a need for better room and desk booking solutions. While LCD signs were an early option, ePaper has emerged as the superior technology that's more efficient, sustainable and cost-effective, especially when deployed at scale. The age of LCD signs for workspaces is over, and ePaper displays are now the go-to choice for the modern workplace.

We take a deep dive into the practical advantages of ePaper over traditional LCDs, focusing on the massive difference in total cost of ownership (TCO). Our conversation covers the "Big Three" factors – acquisition, installation and maintenance – to show how ePaper's wireless, battery-powered design saves significant time and money, avoids network congestion and creates a cleaner, more professional aesthetic. It's a practical breakdown of why ePaper is simply a smarter investment for any organization embracing flexible office models.

• Discover how ePaper creates a seamless experience for office hoteling and hot desking.
• Learn why ePaper's total cost of ownership is significantly lower than LCDs at scale.
• Understand how ePaper simplifies installation and maintenance compared to wired LCDs.
• Get the details on the massive energy savings and sustainability benefits of E Ink technology.
• Explore various applications for ePaper signs, from desk booking to digital nameplates.

See the full transcript HERE

See our four different ePaper sign specifications and learn more HERE

A culture of recognition actively builds a more positive and productive environment. Publicly acknowledging achievements and positive behaviors isn't just a morale booster; it's a strategic tool that directly impacts the bottom line. It fuels engagement, strengthens loyalty and significantly improves retention by tapping into the fundamental human need to feel valued as part of a group. In any setting – from corporate offices to school hallways – a strong recognition strategy transforms a collection of individuals into a motivated and cohesive community.

Moving from the "why" to the "how," this episode details the advantages of using digital signage for recognition over traditional methods like plaques or trophies. We cover practical applications, from interactive donor boards and digital yearbooks to celebrating employee milestones, showing how modern technology can help build a stronger, more connected community.

• Learn why public acknowledgement is a powerful driver of behavior and culture. • Understand the advantages of digital recognition over traditional plaques and trophies. • Discover recognition signage ideas for corporate, education and healthcare settings. • Get tips for implementing a recognition strategy, from content mix to display placement. • Explore how to create a living history with interactive storytelling and recognition.

See the full transcript HERE

Learn more about our interactive recognition boards HERE

A successful digital signage deployment doesn’t just happen – it’s the result of careful planning. The crucial step between purchasing your system and captivating your audience is implementation.

In this episode, we break down the technical and logistical steps for a painless launch, emphasizing that setup is first and foremost an IT project that demands the right people, careful planning and a clear understanding of your network environment. We’ll walk through key pre-implementation checklist items so you can avoid common hurdles and ensure your system launch is smooth, fast and professional.

• Learn why successful implementation is an IT project, not just an AV one.
• Understand the two-phase process for a seamless system launch.
• Discover the most common technical issues that can cause delays.
• Get a breakdown of pre-implementation and IT readiness checklist.
• Explore different player options and their respective advantages.

See the full transcript HERE

Download our Networking Guide to get all of the details you need to build and deploy an AxisTV Signage Suite system HERE

There is no single secret sauce for effective internal communications. Because your audience and messages are varied, your strategy must be too. A successful multi-channel communications approach means using the right channel for the right purpose, ensuring employees know where to go for specific information and how to engage. This involves creating a clear purpose for each platform – from email and intranets to instant messaging and digital signage – and making them work together seamlessly.

This episode breaks down practical steps for creating a robust, tiered communications plan. It’s not just about pushing information out; it’s about fostering two-way dialogue, building community and strengthening company culture.

• Learn why a single-channel approach fails and a multi-channel strategy succeeds.
• Discover how to define a specific purpose for each of your communication channels.
• Understand the power of two-way channels for boosting engagement and community.
• Explore how to coordinate channels for major events and story-driven campaigns.
• Get tips for securing leadership buy-in by connecting culture to the bottom line.

See the full transcript HERE

Get specific advice for digital signage communications in our Free Masterclass Guide HERE

Change is inevitable in business, but with 70% of change initiatives failing due to poor communication, organizations need strategic approaches to guide their teams through transitions successfully. This episode explores how internal communications serves as the cornerstone of effective change management, breaking down the critical phases from pre-change preparation through post-implementation reinforcement.

Digital signage and multi-channel communication strategies play a vital role in reducing resistance, building trust and maintaining team alignment during organizational shifts. Discover practical content examples and communication frameworks that turn potentially disruptive changes into opportunities for growth and employee engagement.

Key Takeaways:

• Learn why structured communication reduces change resistance and increases success rates.
• Discover pre-change strategies that build anticipation rather than anxiety.
• Understand real-time progress updates and visual reinforcement during transitions.
• Explore post-change communications that reinforce new behaviors and celebrate wins.
• Get practical digital signage content ideas for each change management phase.

See the full transcript HERE

Learn more in our Guide to Better Communications in the Agile Workplace

Digital signage is a powerful communication tool, but its connectivity to your network also makes it a potential target for security threats. A breach can lead to downtime, reputational damage or even a compromise of sensitive company data.

This episode demystifies the world of digital signage security, breaking down the most common vulnerabilities and risks that every organization should be aware of. We explore actionable, real-world strategies to harden your digital signage deployment against attack. From the fundamentals of network segmentation and data encryption to the importance of physical security and choosing the right technology partners, you'll get a clear roadmap for creating a secure and reliable digital signage ecosystem.

• Learn about the unique security vulnerabilities of different digital signage media players.
• Understand common threats like social engineering, malware and man-in-the-middle attacks.
• Discover best practices for securing your network, including segmentation and encryption.
• Get expert advice on the importance of physical security and keeping your software updated.
• Explore key security considerations when choosing hardware and software providers.

See the full transcript

Want to learn more about digital signage networks? Download our Digital Signage Systems Overview Guide

Choosing the right content for your digital signs can feel overwhelming, but an effective strategy is rooted in one key factor: your organization's structure. The way your company is built – whether it's a traditional hierarchy, a dynamic matrix or a decentralized network – fundamentally shapes its culture, workflows and communication needs.

This episode unpacks how aligning your visual communications with your company's framework can help you prioritize and produce better messaging. We explore seven distinct organizational structures and give you specific, actionable content ideas designed to reinforce your company’s goals, improve the employee experience and make your internal communications more effective than ever.

• Identify which of the seven most common organizational structures your company uses.
• Learn to tailor messaging to the communication flows and cultural values of each model.
• Discover dozens of content ideas for each of the different frameworks.
• Understand why a call to action is vital for every message and how to craft one.
• Explore using audience feedback to continuously improve your digital signage content.

See the full transcript HERE

Want more content ideas and inspiration? Download our Digital Signage Content Guide HERE

Displaying data on digital displays is a powerful way to keep your audience informed, from showing KPIs and production metrics to progress on company-wide initiatives. But how should you design these messages? What are some of the considerations to keep in mind when trying to make complex information understandable and engaging for your audience?

It’s more complex than a simple text message, but when done right, data-driven content is inherently eye-catching and incredibly useful. This episode breaks down the key design considerations to ensure your data is not just seen but understood in a matter of seconds.

• Learn to avoid the most common design mistakes, like information overload.
• Discover how to intentionally use color, contrast and motion for maximum impact.
• Understand the differences between data visualizations and data mapping.
• Get tips on using color and visual hierarchy to "tell a story" with your data.
• Explore the first steps for success, from planning your goals to testing designs on screen.

See the full transcript HERE

Get more digital signage design advice in our Masterclass Guide 4: Digital Signage Design HERE

Ever feel like your message gets lost in the shuffle at work? You're not alone. Many organizations grapple with keeping everyone on the same page, and the fallout from communication hiccups is bigger than you might think.

In this episode, Jennifer Razzano explains why effective communication is much more than a "soft skill" – it's a vital driver of success. Join us as she unpacks the hidden financial and productivity costs of falling short and learn her expert strategies for building a workplace where people feel heard, valued and connected.

How many hours does each employee waste per week on unproductive communication? The answer might shock you.

• Understand the true financial and productivity costs of ineffective communication.
• Get stats that prove that communication is a "need-to-have" for organizational success.
• Discover the crucial role of empathy in anticipating employee needs.
• Explore how to use the "Think, Feel, Do" model to craft messages that resonate.
• Hear a framework for building key messages (What, Why, Who, When, What's Next, and How).

See the full transcript HERE

Get specifics for your screen content in our free Digital Signage Communications Planning Guide

Many organizations mistake communications tactics for a cohesive strategy. They focus on pushing out messages without a clear vision of the behavior they want to influence or the business objectives they aim to achieve. This approach often leads to disconnected efforts, confused employees and a failure to build a strong, unified corporate culture.

We explore how to move beyond simple message delivery to create a truly strategic internal communications process. Get insight into frameworks and philosophies that turn communication from a reactive tool into a proactive, culture-shaping force and critical driver of your bottom line. And learn how to ensure your communications are designed to elicit specific, measurable actions that move your entire organization forward.

• Discover the crucial difference between communication tactics and strategy.  • Understand how communication drives employee behavior, belonging and alignment with company goals. • Learn the 3H framework (Head, Heart, Hands) to make messages more meaningful and actionable. • Explore how to align leadership behavior and incentives with your communication strategy.  • Get a framework for communicating complex news with clarity and purpose.

See the full transcript HERE

Get more communications advice with our Free Digital Signage Communications Planning Guide HERE

This episode takes a deep dive into the impactful world of digital signage content specifically tailored for coworking environments. From optimizing space management and fostering community to providing valuable resources and promoting internal services, you'll uncover a wealth of actionable strategies.

Learn how thoughtfully designed visual communications can transform shared workspaces into dynamic, engaging and highly functional hubs for diverse professionals.

• Learn why digital signage is a good communication tool for diverse coworking audiences.
• Hear eight specific content categories with practical message examples for each.
• Discover how to leverage digital signage to enhance wayfinding and streamline operations.
• Explore how to use digital signage to promote internal services and boost your brand.
• Get actionable tips on curating engaging content that automatically updates in real time.

See the full transcript HERE

Need more content ideas? Grab our free Digital Signage Content Guide HERE

Get an exciting preview of what to expect at InfoComm 2025 in Orlando, Florida. You'll get an inside look at the new digital signage products and solutions being unveiled at the show. But it's not just about the tech – Visix booth 3543 will also offer a unique and cool visitor experience. Celebrating our 45th anniversary, the booth will feature a fun, nostalgic '80s theme with lots of giveaways, inviting attendees to explore our latest offerings and learn about our long history in the AV channel.

• Discover the new BrightSign player support and the browser-based presentation designer.
• Explore the rapidly growing electronic paper sign (EPS) solutions and their comprehensive space management applications, from rooms to individual desks.
• Understand how hybrid work models are driving innovation in digital signage and space management technologies.
• Get an exclusive sneak peek into the immersive and nostalgic booth experience awaiting visitors, including fun giveaways.
• Hear about the company's 45-year legacy with the AV channel and their continued commitment to supporting the industry.

See the full transcript here

See more of what we’re showing at IC25 here

This episode delves into the increasing popularity and key benefits of BrightSign media players in the digital signage landscape. Discover why these "purple boxes" have become a go-to hardware solution for a wide range of applications, offering robust and dependable content playback with a long lifespan.

We cover the unique advantages BrightSign players offer and how they integrate with AxisTV Signage Suite, giving users more choice when planning their digital signage solution:

• Understand the core reasons behind BrightSign's widespread adoption.
• Discover key differentiators between BrightSign and Visix media players.
• Explore seamless integration of BrightSign players with AxisTV Signage Suite.
• Get insights into the specific BrightSign models supported and their ideal use cases.
• Learn about implementation, support and roadmap plans for BrightSign.

See the full transcript HERE

Learn more about all of our digital signage media players HERE

We delve into the concept of cultivated communication and its importance in today's fast-paced world. Our guests explore the idea that great communicators aren't born but rather developed through strategy and practice. They discuss the need to move beyond simply sharing information and focus on generating receptivity and offering a clear path forward.

The conversation highlights the significance of intentionality, empathy and preparation in communication and emphasizes the importance of understanding your audience's needs and crafting messages that resonate with them. We also explore the power of interconnectedness of various communication skills and how to navigate high-pressure situations with poise and impact.

• Learn to craft compelling messages that engage, influence and drive action.
• Get practical advice on applying intentional communication frameworks to messaging.
• Hear about generating receptivity and offering a clear way forward in every interaction.
• Identify common pitfalls, such as focusing too much on oneself or not clarifying purpose.
• Discover the power of storytelling to inspire, connect and reinforce priorities.

See the full transcript HERE

See what Rapid Fig does HERE

In a world saturated with audiovisual stimuli, this episode dives into the growing issue of digital overload. We explore the psychological effects of constant connectivity, from phantom vibrations to cognitive fatigue, and examine how this impacts our ability to focus and engage.

Understanding the challenges audiences face is the first step towards more effective communication.

Moving beyond simply acknowledging the problem, we provide practical advice for those working in digital communications. By focusing on genuine connection and recognizing the individual stories of our audience, we can create a more meaningful and less overwhelming digital experience.

• Learn to recognize the signs and impacts of digital overload on your audience.
• Understand the role of communications in contributing to or alleviating information fatigue.
• Discover how to design digital signage content that respects your audience's attention.
• Leverage recognition and community-building for higher engagement and less digital noise.
• Use intentional, consolidated and automated content for a less overwhelming environment.

See the full transcript HERE

Get more tips on digital outreach for hybrid offices in our Guide to Engaging Remote Employees HERE 

In this episode, we explore how to create content that not only looks good but also effectively conveys messages across various platforms, from intranets and social media to digital signage. We discuss the challenges designers face and examine practical strategies for overcoming these hurdles.

Listen to get actionable tips and resources for creating impactful digital content and internal communications, focusing on clear communication and timeless design principles.

• Hear fundamental principles of good design for internal communications.
• Understand the key challenges facing content designers today.
• Discover current trends, and how to measure success.
• Get practical tips for designing impactful digital signage content.
• Explore tools and resources to improve design skills and adapt to evolving trends.

See the full transcript HERE

Need more advice on crafting digital communications? Grab our free Digital Signage Design Guide HERE

Explore the fascinating journey of room scheduling and event management, from its humble beginnings with pen and paper to the sophisticated software solutions available today. We delve into the pivotal role of technology in streamlining these processes and how customers’ needs continue to drive innovation in this space.

It’s all about efficiency and understanding how to get the most from the tools available. Hear about browser-based solutions that help schedule spaces and resources, coordinate event teams and provide essential analytics for data-driven decisions.

• Hear the history of scheduling software and how this technology has evolved. • Get inspired by how an array of features can enhance operations and improve efficiency. • Dive into challenges faced by universities in scheduling spaces and how they can be overcome. • Understand the benefits of using a solution like Mazévo for managing events and resources. • Discover current trends and future predictions, including the potential impact of AI.

See the full transcript HERE

Learn how Mazévo can help you streamline your space and event management HERE

 Drawing from a wealth of experience in broadcast journalism, our Emmy and Telly award-winning guest, now leading a content strategy firm, explores how the fast-paced, results-driven approach of a news environment can revolutionize business storytelling, with practical insights into crafting compelling narratives for anyone looking to cut through the noise and connect with their audience on a deeper level.

Explore how to create content that not only informs but also resonates, humanizing your brand and driving measurable ROI. Hear actionable strategies for future-proofing your marketing and mastering the art of content creation in today's digital age.

• Learn how to apply newsroom ideas and techniques to your content strategy.
• Discover the three most valuable questions to ask when crafting a story.
• Understand the power of leveraging owned media to gain earned media coverage.
• Get strategies for utilizing video content and social media algorithms to maximize reach.
• Recognize the importance of calls to action, ROI tracking and analytics to ensure your content delivers measurable results.

See the full transcript HERE

Learn more about how to humanize your content at Lucie Content HERE

Dive into the exciting innovations and trends at Integrated Systems Europe 2025. AI was a big theme, and we explore how it’s transforming the AV landscape, moving beyond theoretical applications to practical uses like automating everyday tasks, enhancing content creation, and even optimizing space utilization. 

We look at advancements in DVLED technology, with its increasing flexibility and scalability for creating larger and more diverse displays. And we examine the growing emphasis on energy efficiency and product lifecycle management across a wide variety of products and industries.    • Discover how AI is being integrated into AV solutions for practical applications. • Understand the increasing importance of sustainability and energy efficiency in the AV industry. • Learn about the latest developments in DVLED technology and its expanding possibilities. • Get an update on E Ink technologies as one of the industry’s biggest growth areas. • Hear about some of the showstoppers that had attendees talking.

See the full transcript HERE

Learn more about Integrated Systems Europe HERE

The hybrid work model has become a permanent fixture in the modern workplace, but are you truly equipped to harness its full potential? In this episode, we delve into the critical components of a successful hybrid strategy, exploring the intersection of technology, strategic planning and evolving employee expectations. We also examine how forward-thinking organizations are adapting to this new paradigm and building workplaces that support both individual focus and collaborative teamwork.

We discuss the importance of data-driven decision-making and the need for a human-centric approach to hybrid workplace design. Join us as we explore the future of work and how businesses can create a thriving environment for their employees, both now and in the years to come.

• Discover how OfficeSpace Software can help you effectively manage space and optimize the hybrid employee experience.
• Understand the challenges and opportunities in navigating the evolving relationship between employers and employees in a hybrid world.
• Learn how to align workplace policies with your talent strategy and company culture to boost productivity.
• Explore the concept of a "Data Fabric" and how it can inform better decisions about real estate, resources and employee engagement.
• Hear insights on how organizations can use AI right now and future-proof themselves for emerging technologies like advanced AI, AR and the Metaverse.

See the full transcript HERE

Learn more about solutions from OfficeSpace Software

As we step into 2025, internal communication professionals face new challenges and opportunities. From prioritizing manager and frontline communications to addressing information overload, the landscape continues to evolve. Join us as we break down the latest insights and strategies to help internal communicators navigate the year ahead.

We explore key trends like streamlining communication channels, embracing new mediums, and leveraging data analytics to improve effectiveness. We’ll also discuss the ongoing importance of leadership participation, the role of personalization in cutting through the noise, and how generative AI is reshaping communication strategies.

• Get tips to help you take stock of last year’s IC efforts
• Explore longtail priorities that continue to resonate and evolve
• Hear what’s top of mind for communications pros this year (lots of stats and links!)
• Understand the impact of 7 of the top internal communications trends
• Discover how to avoid common communications planning mistakes

See the full transcript HERE

Need more advice on crafting visual communications? Grab our free Communications Planning Guide HERE

Digital signage is a powerful tool for promoting health and wellness in the workplace, encouraging positive changes that benefit both your employees and the organization as a whole. Not only does it demonstrate that management genuinely cares about its people, but it also boosts morale, strengthens company culture, and helps attract and retain top talent.

By displaying engaging, relevant content and campaigns, you can promote healthier habits, raise awareness about preventive care and improve overall wellbeing. The result? Fewer sick days, lower healthcare costs, and a happier, more productive workforce.

• Discover eight tangible benefits of wellness messaging on digital signs
• Get lots of ideas for individual messages and campaigns
• Learn about content subscriptions and feeds that can help
• Understand the impact of mental as well as physical health in the workplace
• Hear how interactivity and gamification can increase engagement with wellness messaging

See the full transcript HERE

Get free digital signage messages HERE

Derek DeWitt, communications specialist for Visix

Whether you’ve already started mapping out your content strategy or are still looking for inspiration, this episode is packed with actionable advice on creating a comprehensive content strategy and turning that vision into a practical content plan.

From defining goals and identifying stakeholders to understanding your audience and crafting content calendars, we break it all down into manageable steps. Listen for insights on tools, metrics and storytelling techniques to make your messaging more relevant, impactful and efficient. This episode will give you the framework and ideas you need to hit the ground running in the new year and set your team up for success.

• Understand the difference between a content strategy and a content plan
• Learn the different elements that need to be mapped out in both
• Discover how this process can streamline workflows and increase engagement
• Explore lots of online tools to help you at the macro and micro levels
• Get lots of content ideas to start building your plan

See the full transcript here: https://www.visix.com/podcasts/content-planning-for-the-new-year/

Click here for free digital signage message designs to fill in your content calendar. 

Agile work is reshaping how organizations approach productivity, collaboration and workplace flexibility. By focusing on outcomes and empowering individuals, modern work practices can transform traditional structures into adaptable, efficient models for success.

In this episode, we break down some next-gen workplace terminology, talk about the history of agile and how it’s evolved, and give you practical advice to adopt and implement this new mindset.

• Understand core agile principles and how it differs from hybrid and flexible models.
• Explore how this mindset focuses on organizational outcomes over rigid processes.
• Discover key benefits, like increased flexibility, collaboration and innovation.
• Learn practical steps for transitioning your workplace, from pilot projects to full-scale adoption.
• Hear best practices to overcome resistance, foster autonomy and support cultural change.

See the full transcript HERE

Get content and communications tips in our Guide to Better Communications in the Agile Workplace HERE

Get ready to spread some holiday cheer on screen! In this episode, we’re diving into the magic of holidays content for digital signs and how planning ahead can make your campaigns not just easy, but truly impactful.

From eye-catching campaigns and fun contests to fundraisers and kudos, there’s so much more you can do than just share a single holiday message. Listen to discover creative ways to celebrate the season, attract more viewers and make your screens more engaging.

• Hear lots and lots and lots of ideas for content and campaigns
• Discover how to make your messaging more inclusive, authentic and engaging
• Explore content ideas for basic holidays, lists and fun facts, social events and retail
• Learn about some unusual holidays and traditions (baby jumping!)
• Get links to popular websites to help you plan your content

See the full transcript HERE

Get more creative content ideas for your screens in our free Digital Signage Content Guide HERE

Info kiosks let you put a wealth of information on a single screen, allowing users to search and explore on their own terms – enhancing both convenience and engagement. Plus, they can help organizations make a big impact without a big budget.

In this episode, we discuss the versatility of these tools across industries, from guiding visitors to engaging customers to celebrating achievements, and how interactive design elevates the user experience. Listen for some inspiration and get tips on how to plan and launch your own info boards:

• Understand what an info kiosk is – the content versus the equipment
• Discover the benefits of touchscreen info kiosks for various industries
• Hear real-world use case examples of info kiosks and hall of fame boards
• Learn best practices to plan and collate content for your project
• Get some basic design and content tips for better audience engagement

See the full transcript HERE

Learn more about affordable interactive packages from Visix HERE

Optimizing the student experience is a core goal of every educational institution, whether it’s a college campus, a community college, a high school or an entire K-12 district. Digital signage can improve your student communications for higher engagement with them – as well as faculty, staff and visitors – but only if you have good content.

In this episode, we’ll give you an overview of the benefits of digital signage and how it works, and walk you through lots and lots of ideas for what to show on screens for both K-12 schools and higher education.

• Get dozens of content examples and ideas for what to put on screens
• Discover how screens drive immediate action and ROI
• Save time with ready-made content and centralized scheduling
• Hear how to target messaging to specific audiences for more impact
• Understand how digital signage ties into CAP emergency alerts

See the full transcript HERE

Get more content ideas in our free Digital Signage Content Guide HERE

B2B sales often involve big-ticket items. But big-ticket doesn’t always mean price – it can be time, resources, reputation, money and more on the line. Visix is a B2B digital signage solutions provider, so we understand the benefits and challenges that that entails.

In this episode, Andrew Brown walks us through some of the practical, actionable advice from his new book, Get Referred: How to Increase Sales Velocity, Volume and Value.

• Learn the benefits and business case for B2B referral programs
• Hear about ad hoc, value-added reseller and managed referral programs
• Understand why your employees and customers may not be your best referrers
• Explore barriers like the babysitter effect and reputation risk
• Discover B.R.I.D.G.E – a quick guide to successful referral relationships

See the full transcript HERE

Get the book Get Referred: How to Increase Sales Velocity, Volume and Value HERE

Sustainability matters. It matters to your employees, customers, shareholders and partners. It can affect your brand reputation, the health of your workforce and community, and of course, the environment at large. Most of all, it can have a huge impact on your bottom line. So how can facility managers start to make a difference?

We continue our discussion of why sustainability matters, give you six tips on how to get started and cast some predictions about the future of sustainable facilities management.

• Learn four ways that sustainability (or lack of) affects an organization
• Explore green technologies, innovations and processes
• Understand why engaging and educating stakeholders is crucial
• Hear the most common challenges and barriers to sustainability
• Discover how sustainability for facilities and society is evolving

See the full transcript HERE

Learn more about our sustainable space management solutions HERE

With hybrid work becoming the standard, many offices now feel noticeably emptier. However, there’s growing acknowledgment of the benefits that in-person collaboration brings to fostering innovation and maintaining a cohesive company culture – something that’s often missed in remote settings.

In this episode, we explore how to optimize your workplace to create a more welcoming environment for onsite staff, enhance employee engagement and collaboration, and, perhaps, entice more people to return in person.

• Understand why people want to come into the office (if it’s set up right)
• Discover the benefits to the organization of having more in-office collaboration
• Get 15 tips on how to revamp your workplace to make it more appealing to employees
• Learn about new types of spaces, amenities and technologies
• Hear how even small offices can transform their facility without breaking the budget

See the full transcript HERE

Get more hybrid communications advice in our free Guide to Engaging Remote Employees

Office wayfinding is an often overlooked but essential element of modern workplace design, especially for large buildings or hybrid offices that offer flexible spaces. It can play a key role in improving productivity and employee satisfaction, and help to encourage people to come back to your facility.

In this episode, we’ll discuss the fundamentals of this new kind of wayfinding that businesses are using to help people find their ideal workspace, connect and collaborate with teammates, and improve the employee experience.

• Understand how office wayfinding differs from traditional wayfinding
• Discover the benefits for a flexible office and hybrid workforce
• Hear about in-office directories, different types of interaction and booking options
• Learn how to tie into directories for people, space reservations and events
• Get an overview of Visix creative and customization offerings

See the full transcript HERE

Learn more about workplace wayfinding from Visix HERE

Hybrid workplaces aren’t new, but they’re definitely evolving. In this episode, we dive into how data-driven reservation and occupancy systems are revolutionizing the hybrid workplace. Discover how these innovative solutions are not only making office spaces more efficient and cost-effective, but also creating a more engaging environment that attracts employees back to the office.

We explore real-world examples, discuss the technology behind these systems, and share insights from experts on how companies can leverage this data to optimize their workspaces and enhance the employee experience.

• Learn about Tango’s platform of connected real estate solutions
• Hear what works and what doesn’t work in hybrid office seating
• Understand how space utilization metrics can shape strategic decisions
• Explore how reservation systems can influence workplace happiness and culture
• Discover how you can make hybrid offices more appealing to attract employees

See the full transcript HERE

Find out more about all Tango solutions HERE

Gen Z makes up 32% of the world’s population, and they have unique perspectives on technology, culture and communication, being the first true digital natives. They are expected to overtake baby boomers in the workforce this year, and any business looking to attract and retain this talented bunch will have to adapt or perish.

Gen Z is pushing us to be more honest, more equitable and more innovative in our communications. In this episode, we’ll look at what’s important to them and how to evolve your messaging to better engage Zoomers in the workplace:

• Understand Gen Z priorities like transparency, authenticity and inclusion
• Explore how Zoomers blend online and IRL connections
• Get tips on the types of messaging, designs and channels they prefer
• Debunk common misconceptions about this generation
• Hear some common Zoomer slang for the workplace

See the full transcript HERE

Get more communications tips in our Communications Planning Guide HERE

Businesses of all types have been using digital signs for internal communications for years. But with the rise of more complex data sources, IoT, AI, AR and other technologies, corporate communicators are finding new and innovative ways to reach and engage their audiences.

In this episode, we do some future forecasting with Jason Cain, looking at what corporate digital signage managers and content creators are doing now, and how that might change over the next few years.

• Explore how data-driven content will be optimized, personalized and targeted
• Discover how IoT and AI will affect content creation, delivery and analytics
• Learn how mobile and multi-screen experiences will provide expanded engagement
• Understand how interactive experiences will evolve with voice and gesture controls
• Hear how cloud, sustainability and security will all be major factors in future systems

See the transcript HERE

Get more content ideas in our free Digital Signage Content Guide

Community can mean different things to different people. It can be a local neighborhood, a corporate culture, a campus student group or a network of peers. And the definition of community is changing as participation grows in more online platforms, channels and causes that may overlap or even conflict with traditional IRL connections.

No matter whether you’re trying to keep at-home and in-office employees feeling united, grow ties between your organization and the local community, or promote social awareness and activism, digital signage can help.

• Explore all the different types of communities (some you may not have thought of)
• Understand the importance and ways of keeping hybrid employees in sync
• Hear five ways digital signs can promote ties to your external community
• Get some best practices for how to keep community messaging engaging
• Learn about creating audience dialogues through feedback and calls to action

See the full transcript HERE

Get more content ideas in our free Digital Signage Content Guide HERE

This episode marks the beginning of our sixth year! 

If you didn’t make it to InfoComm 2024, listen to this episode as we dive into the highlights. Brian Galante shares his insights on the rapid development of AI in content creation, the push for sustainable solutions and the future of hybrid meeting spaces with USBC connectivity. Discover how these technological innovations are shaping the pro AV industry and what they mean for the future.

• Hear about some major themes and new technologies at IC24
• Discover how AI is being integrated into digital signage and pro AV products
• Explore advancements highlighted on the InfoComm Esports Live 2.0 gaming stage
• Learn about the shift of meeting room solutions to simplifying connectivity
• Get a quick overview of new Visix products unveiled at the show

See the full transcript HERE

See what Visix highlighted at InfoComm 2024 HERE

As a digital signage manager, you might not have had any formal training in the systems and methodology used by communication pros, but that doesn’t mean you can’t access that vast knowledgebase.

The International Association of Business Communicators (IABC) enables a global network of communicators working in diverse industries and disciplines to identify, share and apply the world’s best communication practices. And they are here to help.

• Hear the benefits of IABC membership and attending the World Conference
• Explore IABC resources available to members and non-members
• Learn how to leverage relationships inside your organization for efficiencies
• Understand the power of storytelling for a positive, fulfilling experience
• Get links to lots of IABC resources you can use today

See the full transcript HERE

Get more communications advice in our Masterclass Guide for Communications Planning HERE

InfoComm is the largest professional audiovisual event in North America, with education and certification courses, live events and panels, and thousands of new products and technologies on display. Whether you’re a manufacturer, integrator or end user, InfoComm 2024 is the place to be.

Listen to this episode for a quick preview of what Visix will be showing in booth C8135 at the Las Vegas Convention Center, June 12-14. Not only will we be demonstrating our latest software features, but we’re also unveiling some new products and solutions.

• Hear about Visix’s digital signage ecosystem and how it’s grown
• Understand how interactive experiences are making a comeback
• Explore what’s included in our sustainable space management offering
• Explore four ways to show space reservations and schedules
• Get a free exhibit hall pass with our VIP code

See the full transcript HERE

Learn about what we’re showing at IC24 HERE

Digital signage isn’t PowerPoint – it’s an enterprise business system. If you’ve invested in a content management system to inform and engage your audience, you need to know what it’s capable of, how it integrates with your existing systems, and how best to use it to achieve your goals.

In this episode, we discuss why a software training subscription is a critical part of launching a successful digital signage strategy. 

• Learn what’s included in the Visix training subscription • Understand how it can help you work faster and smarter • Explore how to find out if you already have a training subscription  • Discover both free and paid training options from Visix • Hear about other resources and services to help you succeed

See the full transcript HERE

Learn more about our Training Subscription HERE

Digital signage is becoming so commonplace that people are starting to find some truly unique and exciting new ways to use it. Using online research and some suggestions from ChatGPT, we’ve gathered some interesting and unusual ways to use digital signage in a number of environments, some of which are being done already, while others may happen in the near future.

- Hear about mood, relaxation, education and storytelling-driven screens

- Explore digital animal adoption and dynamic cemetery memorials

- Get examples of how AI and AR might complement digital signage

- Discover what may be included in next-generation restaurant boards

- Learn about real-time translation, digital town hall boards and more

See the full transcript HERE

Get more content ideas in our free Digital Signage Content Guide here.

Sustainability is on everyone’s mind, so it’s natural that organizations of all types are looking for ways to reduce power and waste. Modern digital signs have come along way down this road, and innovative new technologies and platforms are getting us ever closer to carbon-neutral solutions.

• Hear about the green push in facilities management and commercial real estate
• Understand the challenges, benefits and long-term ROI for eco-friendly organizations
• Learn how governments, consumers and employees are driving sustainable innovation
• Explore energy, cost and waste savings from using digital signage compared to printed materials
• Discover new technologies and products that address environmental goals

See the full transcript HERE

Learn about sustainable space management here.

What are internal communications professionals focused on this year? In this episode, we take a look at multiple surveys and sources to see what the top themes and priorities are, and discuss how they might affect digital signage managers. Some trends have continued from last year, while others present brand new challenges and opportunities in our rapidly changing IC environment.

• Hear how 2023 trends have continued to evolve
• Discover how hybrid work, new tech and channel mix are changing workflows
• Explore how people experience (PX) is becoming more crucial
• Learn how IC pros are making content more engaging
• Understand the continued, and increasing, importance of AI

See the full transcript HERE

Download our free Guide to Better Communications in the Agile Workplace

Boost viewer engagement with these five easy content design tips: prioritize readability, design for the specific environment, maintain brand consistency, leverage storytelling and embrace interactivity.

In this episode, we give you practical advice to create compelling communications that make people put down their phones and pay attention to your digital signs. With a few tweaks to your messages, you can grab more attention, make more impact and boost ROI. 

- Think about how to design from the viewers’ perspective - Understand basic design principles for impact and understanding - Leverage storytelling and campaigns for more memorable messaging - Embrace interactive elements for both static displays and touchscreens - Learn the importance of testing, adjustment and measurement

See the full transcript HERE

Get more content design tips in our free Digital Signage Design Guide.

Choros is a revolutionary new space booking solution that lets you book any kind of shared space or asset, in any kind of environment, using just a smartphone. There’s no app to download and admin tools are all in the cloud, so you never have to download or update anything. Use Choros by itself, or combine it with ultra-low-power availability lights and/or epaper signs for maximum flexibility and choice.

In this episode, we step through some FAQs we’ve collected, going over Choros features and all the ways this simple solution can be modified and expanded to meet any organization’s space management needs.

- Understand how easy Choros is to set up and use

- Walk through the user-friendly WebAR interface and admin options

- Explore how EPS signs can support Choros in hybrid offices

- Discover new ultra-low-power availability lights

- Learn how Choros interacts with your calendar system to provide schedules and backend analytics

See the full transcript HERE: https://www.visix.com/podcasts/choros-features-and-faqs/

Learn more about the Choros WebAR space booking platform: https://www.visix.com/space-booking/ 

Integrated Systems Europe, the largest event of its kind anywhere, happened recently in Barcelona. We talk about some of the technologies and trends we saw there, as well as what these new innovations might mean for the future of audiovisual communications, workplace technologies and the return to office movement.

• Discover the big themes and biggest wow factors at the show
• Learn how sustainability is influencing the show and new products
• Hear how AI and analytics are being integrated in to all types of AV/IT tech
• Explore the surge in room sign and space booking technologies
• Understand how interoperability and integration are shaping the industry

See the full transcript here.

Learn more about Integrated Systems Europe here.

Digital signage has become so ubiquitous that people are finding new and innovative ways to transcend common uses of digital signage, expanding the technology’s reach into more uncommon contexts.

In this episode, we cover some of the newest ways organizations are using their screens to communicate to , connect with, and immerse their audiences in unique experiences. And yet these, too, will be more widely adopted and will eventually become, themselves, commonplace.

- Understand the most common uses for digital signage today

- Hear how digital wayfinding is being expanded to parking garages

- Learn creative uses for queue management and smart restaurants

- Discover how screens are enhancing libraries, museums, galleries and public artwork

- Explore shopping enhancements using mirrors, digital signage, AI and IoT

See the full transcript HERE

Get more ideas in our Masterclass 3: Digital Signage Content Guide

The Internet of Things (IoT) is increasing connectivity in new and interesting ways that will transform the way we interact with our surroundings. Digital signs with sensors and IoT capabilities will become environmentally-aware, and as circumstances around the screens change, they’ll be able to alter what they’re showing (and how they’re showing it) automatically, with no human intervention at all.

Digital signage is no longer just a one-way push communications tool. It’s become responsive in ways previously undreamed of. And this creates a number of exciting opportunities for communications and the viewer experience.

- Hear the evolution of the Internet of Things and how it works

- Understand how increased connectivity has brought about unprecedented changes

- Discover how organizations are already using IoT in innovative ways

- Learn how digital signage is becoming more responsive to external factors

- Explore some of the possibilities in both the near and far future

See the full transcript HERE

Learn more about digital signage systems with our Overview Masterclass Guide

No communication strategy can be successful without a good plan in place. There are many models out there to choose from, but the OASIS model is a perfect fit for people who are responsible for managing digital signage and other internal communications platforms. By using the five pillars of OASIS, anyone can develop and maintain a comprehensive plan for creating content that’s sure to engage their audiences.

- Learn what the five pillars of OASIS are

- Hear the benefits of having a communications plan

- Understand how SMART goals apply within this framework

- Get concrete examples for each step

- Explore ways to tailor OASIS to your specific context and needs

See the full transcript HERE

Get more advice for digital signage managers in our Communications Planning Masterclass Guide

When looking for advice on how to improve communications and engagement, you can do a lot worse than looking to the Bard of Avon, William Shakespeare, for inspiration. His use of language, his ability to engage different audiences simultaneously and the way he develops story all contain valuable lessons for communicators in the modern world.  

- Hear how word choice and brevity can elevate communications

- Learn why understanding your audience is crucial for a successful exchange

- Understand the use of story and character to engage audiences

- Explore how deep listening and a curious mindset can build bridges

- Discover the pros of vocal variety and the cons of filler words

See the full transcript HERE

Want communications tips specifically for digital signage software? Download our free guide.

McKinsey & Company has published a report about ten top-of-mind organizational shifts in that leaders are coping with and implementing. And these items are still relevant as we close out the year and enter a new one. Our times have brought some fundamental changes to the way organizations do what they do, and leaders must adapt or get left behind.

Whether or not you’re using our digital signage software, these topics are likely affecting your organization right now. And for communicators and content creators, awareness of and responses to these shifts will have to be integrated into future messaging and campaigns.

- Learn about the ten top-of-mind organizational shifts

- Understand how they’re relevant today, and will continue to be for some time

- Hear concrete statistics for how these shifts are affecting employees and businesses

- Explore how changes in the culture today will affect operations tomorrow

- Discover four action items for implementing change now

See the FULL TRANSCRIPT

Learn more about how to apply this to managing digital signage in our free white paper: Corporate Communications for the Modern Workforce

Time and money constraints shouldn’t stop your organization from having professional-looking interactive content on your digital signage. Interactive wayfinding templates are an attractive and affordable solution for environments that are less demanding than others.

Every design starts from a standardized template, but comes to life with your own branding, ADA controls, light and dark modes, and more. Your audience gets exactly what they need, and you don’t break the bank. But there are more benefits than just cost, and more available than just maps.

- Understand what wayfinding templates are and what they include

- Discover the benefits of wayfinding and directory templates versus custom projects

- Get real-world examples and applications in various industries

- Hear about two new interactive packages from Visix

- Learn what’s needed to make sure your project runs smoothly

See the full transcript HERE

Get more ideas for touchscreen designs in our white paper: Touchscreens for Audience Engagement

Digital signage content feeds are a fast and easy way to get content up on your screens. They look good, save you time and money, and are always up-to-date and relevant. Even if you have in-house designers, using content feeds can supplement your branded content, freeing up your folks to do more targeted messaging and campaigns. And the variety of content feeds is huge.

In this episode, we cover the basics of content feeds – what’s available, why you want them, how to set them up and how they can increase audience engagement.

- Learn how content feeds save time and money, and increase engagement

- Hear the pros and (very few) cons of using content feeds

- Explore the most popular content feed subscriptions

- Discover how easy it is to schedule auto-updating feeds

- Understand how to choose the best attractors for your audience

See the FULL TRANSCRIPT

Get more content tips with our Masterclass 3: Digital Signage Content Guide

Most organizations have communications for both internal and external audiences. If you’re sending mixed messages, or if those messages don’t reflect common branding and values, you can lose both employee trust and customer revenues

In this episode, we talk about the importance of aligning your internal and external communications, what the benefits are when you do, and some of the real bottom-line repercussions if you don’t. 

- Learn where internal and external communications should overlap

- Understand the benefits of communications alignment

- Hear why brand standards are just as crucial as consistent messaging

- Discover the three Ts (transparency, trust and training) and channel maps

- Get best practices you can start using today

See the full transcript HERE

Get more communications advice in our free guide Digital Signage Communications Planning

A fast and easy way to get great-looking content up on screens quickly is by using digital signage templates. They’re already designed with digital signage in mind by professionals yet can also be adjusted to fit in with existing brand standards.

Digital signage templates also allow more people to contribute content while still maintaining consistency in the look and feel of your messaging. Even for an organization that has dedicated design and content creation teams, templates are an effective way to augment what’s on offer without sacrificing quality.

- Understand the timesaving benefits of using digital signage templates

- Discover how templates can democratize your communications

- Get a rundown of all the templates provided in Visix software

- Explore ready-made packs and kits for popular screen designs

- Hear dos and don’ts for using digital signage templates

See the full transcript HERE

Get more design tips with our Masterclass guide on Digital Signage Design HERE

Web 3.0 is almost upon us, and it will herald completely new ways for people to communicate with one another in person, online and in virtual spaces. Organizations need to get in front of this new tech to understand what’s coming and what’s possible. We take a quick look back at the birth of the web and Web 2.0, and then peer into our crystal ball to see what’s coming up for the online world as we all get more connected.

- Hear the origins of the world wide web and how it continues to improve - Learn the basic of how the Semantic Web (3.0) will work - Understand six key aspects of Web 3.0 - Walk through a typical day in the world of Web 3.0 - Speculate about what late stage Web 3.0 and Web 4.0 will be like

See the full transcript HERE

Interested in future tech? Listen to our podcast episodes about the AI Age, AI Personas & Ethics and Using AI to Create Content

We’re drowning in data. Every organization has statistics, goals, deadlines and other info that they need to communicate to their employees, students, visitors and stakeholders. Making sure that data is accurate, timely and easy to understand is paramount. Data-driven content on digital signs can help.

In this episode, we walk through different types of data feeds, how best to get them onto screens, and the benefits and hurdles of designing good data-driven content for displays.

- Understand the benefits of data-driven content

- Hear lots of examples of what you can put on digital signs

- Learn when to use text and when to use data visualizations

- Explore the common mistakes and challenges involved

- Discover how Visix digital signage software and services can help

See the full transcript HERE

Get more content ideas and inspiration in our Masterclass Guide 3: Digital Signage Content 

EPISODE 122 | Guest: Debbie DeWitt, marketing communications manager for Visix

In this episode, we look at how business leaders and communicators can prepare for and react to the real and perceived effects of VUCA – Volatility, Uncertainty, Complexity and Ambiguity. To meet these challenges, they need to be diligent, flexible and adaptable at speed.

A good digital signage system can be an extremely valuable tool for delivering real-time, targeted and motivating communications to employees, stakeholders and the organization as a whole.

Join us as we explore how digital signage can help you adapt, communicate and lead with agility in a VUCA world, where change is constant, and uncertainty is the only certainty.

- Learn the origin of VUCA and why it should matter to you

- Understand why flexibility, adaptability and speed are crucial

- Hear four reasons digital signage is a great tool in a VUCA environment

- Explore how to combat VUCA with Vision, Understanding, Clarity and Agility

- Get content ideas to combat each of the four VUCA attributes

See the full transcript HERE

Get more communications advice in our free guide: Digital Signage Communications Planning

EPISODE 121 | Guest: Jill Perardi, director of professional services for Visix

Giving people attractive, easy-to-read digital directories can save them time and improve the visitor experience. The trick is to plan ahead, know your audience’s needs and give them just enough information on screen.

We’ll walk you through the best practices and most common mistakes in digital directory design. Whether you’re using our digital signage software or need a custom directory design, this episode will get you started with practical tips and advice.

- Hear the benefits of digital directories over printed signs and placards

- Get advice on where to put your screen or kiosk

- Learn about auto-updating directories tied to data sources

- Explore different ways to make your directory interactive

- Understand the basics of good directory design

See the FULL TRANSCRIPT

Grab our free infographic 8 Advantages of a Digital Directory

EPISODE 120 | Guest: Trey Hicks, COO & CSO of Visix, Inc.

People need to meet, work and thrive, no matter how their workplace or work schedule is organized. As hybrid models incorporate more office hoteling, hotdesking and other shared workspace policies, tech tools are having to adapt to meet more modern standards.

In this episode, we step through the history and challenges of space booking and how different technologies have improved the experience. We also give an overview of our new Choros WebAR space booking platform – the latest innovation for booking spaces. 

- Hear about the challenges of booking spaces before digital tools came along - Learn about the various room sign solutions that have been introduced - Discover the pros and cons of using space booking apps - Understand how simple QR codes can facilitate faster, easier reservations - Explore the advantages of BYOD space booking with Choros

See the FULL TRANSCRIPT

Get our free infographic 12 Ways to Streamline Space Booking here.

EPISODE 119 | Guest: Jennifer King, executive communication coach

Corporate jargon is something that’s used in every workplace, but does it serve the audience or the speaker? Jargon has its place and might be efficient, but it can often dilute, obfuscate and even offend. To communicate effectively, the needs of the listener have to be prioritized. Otherwise, things can go very wrong.

Thoughtful, intentional language is what’s needed to connect with today’s employees, visitors and customers. In every context, communicators need to remember that their target audience is people.

- Understand why each interaction needs to be treated as unique

- Explore specific jargon terms, and how they’re used and misused

- Consider what unintentional messages certain language might be conveying

- Hear how some terms can be dehumanizing

- Learn which terms need to be discarded and which ones to keep

See the FULL TRANSCRIPT

See more about Jennifer’s coaching by clicking this link

EPISODE 118 | Guest: Joe Murray, technical operations manager and lead systems engineer for Visix

We want to be sure that your digital signage software implementation goes as smoothly as possible. To that end, we’ve rounded up some of the most common technical mistakes we’ve seen in the past so you can avoid them. This is an episode we think your IT team will very much appreciate.

In this episode, Joe Murray walks us through some of the more common issues that can crop up before, during and after implementation, and gives practical tips on how to avoid them. 

- Learn the reasoning behind installing prerequisites on your own hardware

- Explore the importance of domain policies, publishing ports and SSL certificates

- Understand our three authentication types and why you should choose one early

- Prevent misunderstandings about the OS version on Visix media players

- Hear about wifi for players, video codecs and Windows Authentication on home PCs

See the FULL TRANSCRIPT

For more systems info, download our free Masterclass Guide 1: Digital Signage Systems Overview.

EPISODE 117 | Guest: Debbie DeWitt, marketing communications manager for Visix

The case has certainly been made for businesses needing digital signage, but what, specifically, can and should you put on your screens? In this episode, we give you a quick guide with 14 digital signage benefits and content ideas in just over 15 minutes.

Whether you have a digital signage system or are considering one, these tips will help you understand how digital signage can better engage your audience with dynamic visual communications.

- Hear how digital signage can actually save you time

- Explore realtime metrics and event schedules that auto-update

- Discover ideas for improving space management

- Understand why the visitor experience is everything these days

- Learn how your digital signs can become a source of revenue

See the FULL TRANSCRIPT

For a wrap up of these quick tips, download our infographic: 14 Things Digital Signage Can Do For You

EPISODE 116 | Guest: Sean Matthews, president & CEO of Visix

In this InfoComm preview, hear all about the three (count ‘em, three) new products Visix will unveil at this year’s show that all aim to greatly improve the user experience. There’s support for a digital signage player that’s becoming ubiquitous, an affordable solution for office hoteling and hotdesking, and a brand new product that aims to completely disrupt the room booking industry and mindset. 

- Hear about Visix digital signage support for the BrightSign player - Explore the benefits of the new pocket-sized EPS 42 E Ink sign for office hoteling - Discover how the hybrid workplace is changing habits and expectations - Learn about Visix’s disruptive new space booking product Choros - Get information on where to find Visix at InfoComm 2023

See the full transcript HERE

Find out more about our new products premiering at IC23 here.

EPISODE 115 | Guest: Daniel Brown, editor of Digital Signage Today

The digital signage space is facing a period of rapid change that shifts the focus to the audience and the experience, instead of the message and the product. Innovations in workflows and approaches are being augmented by technological advances like holograms, IoT, AR and AI. Sustainability considerations have also come to the forefront of everyone’s minds. And, as always, it’s ultimately about the content you put up on your screens.

- Learn why it’s all about the user experience today

- Understand why DEI is important for today’s audiences

- Hear how academic research is impacting the ways businesses communicate

- Discover how coopetition is changing the way businesses interact with each other

- Explore how advances in holograms and mixed reality are impacting many diverse sectors, from branding to healthcare

See the FULL TRANSCRIPT

To see the latest in the world of digital signage on Digital Signage Today, CLICK HERE

EPISODE 114 | Guest: Jill Perardi, director or professional services for Visix

Digital donor walls are being used by companies, non-profits, hospitals, schools and other organizations to celebrate and encourage philanthropy. Studies have proven that recognizing donors with a well-designed presentation on big screens can drive more donations than static plaques.

In this episode, Jill Perardi shares her design expertise and real-world client stories about the advantages of using digital donor walls to recognize donors and encourage giving.

- Hear the benefits of digital donor walls and why they’re better than plaques

- Discover how to create effective donor walls for static or interactive screens

- Learn about preparation and budgeting for a digital donor wall

- Understand the importance of good digital design and ADA compliance

- Explore the use of multiple screens, touchscreens and audio

See the full transcript by clicking HERE

Get more design tips in our Masterclass 4: Digital Signage Design Guide by clicking HERE

EPISODE 113 | Guest: Debbie DeWitt, marketing communications manager for Visix, Inc.

AI is a hot topic these days, but can it really be used to help with digital signage content and other communications efforts? The short answer is, yes. Using just a few tools, and a basic knowledge of prompts, anyone can use AI tools to generate ideas and suggestions, text, images, videos and more. 

Listen to find out how you can use AI to create content right now, and get lots of practical advice and links to get you started.

- Understand how AI can help generate text for messages and campaigns - Discover AI tools for graphics, images and videos - Explore how prompts work and what to include in them  - Hear how AI can act as an editor, scheduler and motivator - Get links to online tools you can start using today

See the full transcript by clicking HERE

For more content inspiration, download our Masterclass Guide 3: Digital Signage Content HERE

Guest: Josh Bachynski, AI innovator and thought leader

Do you have certain employee groups or demographics you’d like to communicate with more effectively? Can you identify your ideal audience representative? Artificial intelligence can help, but Using AI tools to create personas and improve communication requires a solid understanding of their capabilities and limitations.

In this episode, we continue our conversation with Josh Bachynski to explore the current state of AI tools and how communicators can use them, what the future may hold, and the ethical considerations that will need to guide our development and use of these technologies. 

- Learn what personas are and how to create them using AI tools - Find out how AI can help you communicate better using employee personas - Understand the importance of learning how to leverage AI tools ASAP - Recognize the limitations and pitfalls inherent in current AI tools - Explore the ethical implications of using AI for business decisions

To see the FULL TRANSCRIPT, click HERE

Connect with Josh Bachynski on LinkedIn to talk about how you can use AI in your business today.

Guest: Josh Bachynski, AI innovator and thought leader

The information age is over. The AI age is here. With ChatGPT, Bard and other AI-powered chat agents exploding onto the scene, how we search for and interact with information is changing rapidly, and will continue to evolve at breakneck speed. Communicators will have to adapt quickly to adopt and leverage these tools.

In this episode, we have an insightful and thought-provoking discussion with Josh Bachynski, an innovator and thought leader in technology and artificial intelligence, on the current and future implications of AI for communicators and society at large.

- Discover different AI categories and what’s available now.

- Explore how AI will evolve and affect us in the very near future.

- Learn about AI use in internal communications and marketing.

- Discuss AI-powered chat agents, their advantages and limitations.

- Get links and recommendations to start using AI chat agents today.

For the FULL TRANSCRIPT, click this link

Connect with Josh Bachynski on LinkedIn to talk about how he can use AI to help your business today.

EPISODE 110 | Guest: Ellyce Kelly, professional services consultant for Visix

Content is anything you put on screens. Coming up with the subjects and formats for your visual communications is a daily challenge that shouldn’t be dictated by your content management software. To engage viewers, messaging needs to be driven by your audience’s interests, needs and expectations. Content trends aren’t only about what you say, but also how you say it.

In this episode, Ellyce Kelly walks us through six of the digital signage content trends we’re seeing. Get practical tips for new and expanded content to bring your messaging in line with current tastes.

- Understand why keeping up with content trends is important

- Learn about purpose-led and people-first communications

- Get tips on why and how to produce video snippets

- Explore increased data visualizations and interactivity

- Consider alerts as part of your content strategy

For the FULL TRANSCRIPT, click this link here

Get more content trends and ideas in our Masterclass Guide 3: Digital Signage Content here

EPISODE 109 | Guest: Debbie DeWitt, marketing communications manager for Visix

In the post-pandemic world, organizations have not only changed their physical footprints and in-office policies, they’ve had to reevaluate their priorities and processes to attract and retain valuable talent. The stopgaps that emerged in 2020 have evolved into more permanent, human-centric forms that are leveraging new tech and trends to meet reimagined goals.

In this episode, we step through 12 internal communication trends taken from experts and surveys across the industry, with practical tips you can start using today.

- Understand how collaboration tools and techniques have evolved

- Hear how visual content is being prioritized across communication mediums

- Explore the “Purpose Revolution” and the roll of frontline management and leadership

- Discover how communicators are prioritizing mobile, personalization and alignment

- Learn how AI, analytics and evidence-based communications are changing everything

See the FULL TRANSCRIPT

Get more advice in our free Masterclass Guide on Digital Signage Communications Planning

EPISODE 108 | Guest: Brian Galante, president and co-founder of Dimension PR

Trade shows are one of the most important ways that vendors can introduce new products, check in on technology trends and form lasting partnerships. For the first time in years, crowds are returning to the show floor in full force to see what’s new in the AV/IT industry.

In this episode, we get a quick wrap-up of the major themes and products on show at this year’s Integrated Systems Europe show from Brian Galante.

- Get the skinny on show attendance and vendor partnerships

- Explore the growing crossover between residential and commercial markets

- Delve into the main themes of the event: immersion, collaboration and sustainability

- Look at hot products on the show floor: holograms, audio innovations and powerless displays

- Hear about new space booking tech and trends for the modern workplace

Get the full transcript here

Learn more about Integrated Systems Europe here

EPISODE 107 | Guest: Sean Matthews, president & CEO of Visix, Inc.

Facility managers have to keep the big picture in mind while juggling a lot of disparate systems and teams. Using enterprise digital signage software can help pull those systems together for a unified visual communications strategy. Combine message management with event schedules, wayfinding, emergency alerts and even space management – all managed from a single UI. Not only can it reduce workload and waste, but it also adds up to better employee, customer and visitor experiences.

- Understand how digital signage fits into facility management

- Hear how digital signage helps facilities remain relevant and competitive

- Learn how integrated communications are more effective

- Explore interactivity for events, wayfinding, menu and donor boards

- Discover affordable e ink solutions for space management

See the FULL TRANSCRIPT

For more systems info, download our free white paper: Simplify and Diversify Facility Management with Digital Signage

EPISODE 106 | Guest: Joe Murray, technical operations manager and lead systems engineer for Visix

Digital signage is a system, and that system includes displays, content management software and some specialized hardware to get your content to the screens. Choosing the right hardware depends on what your content is, how many screens you’re feeding and where you want your media players to live. 

Joe Murray walks us through the full line of Visix digital signage players and gives practical tips for how to choose the best options for your content strategy. 

- Understand what a digital signage player does

- Learn why OS, processor and other specs are critical

- Discover different mounting options for various form factors

- Hear specs and use cases for Visix media players

- Explore HTML5 playback options

See the FULL TRANSCRIPT

For more systems info, download our free Masterclass Guide 1: Digital Signage Systems Overview.

See player specs on our webpage here: Digital Signage Media Players

EPISODE 105 | Guest: Jill Perardi, director of professional services for Visix

Menus can go digital and contain as much information as you like. But designing menu boards is not the same as creating paper menus, so you need to keep a few things in mind to have maximum effect and provide the best customer experience possible.

In this episode, Jill Perardi walks us through some best practices, and shares real-world successes and misfires you can learn from:

- Understand the difference between printed and digital menus

- Learn some design tips to make your menus easy to read

- Hear how auto-updating content simplifies things

- Discover how good menu board design affects revenues

- Explore the possibilities of interactivity

Get the FULL TRANSCRIPT

Get more design tips in our Masterclass 4: Digital Signage Design Guide

As we approach the year’s end, we’re giving you our quick countdown of 10 digital signage tips that you can start using right now. Or you can work these into your content strategy when you get back to the office in the new year. Either way, isn’t it worth just 10 minutes of your time to improve your visual communications?

See the FULL TRANSCRIPT

Get more advice in our free Masterclass Guide on Digital Signage Communications Planning 

No matter what size organization you have, business digital signage is a necessary tool to engage employees, increase their productivity and further your business goals. This is just as true with a hybrid workplace as it is for someplace where everyone is on site all the time. 

In this episode, we talk about how digital signage can help unify a disparate workforce, enhancing their interactions with your company and reminding them that they’re still part of a team.

- Explore the difference between business digital signage and retail signage - Hear different benefits for different sized organizations - Learn how to include remote workers - Understand how localization makes your content relevant - Discover how simple managing a digital signage system can be

See the FULL TRANSCRIPT

For more ideas, get our free white paper: Employee Engagement in the Digital Workplace

EPISODE 102 | Host: Derek DeWitt, communications specialist for Visix

Whether you’re designing for digital signage software, PowerPoint presentations, social media or downloadable resources, you’ve got to nail the basics to break through to your audience. In addition to good graphic design, you need to understand your audience and the context of your messaging to communicate effectively.

In this episode, we give you nine practical digital design tips you can start using today to attract more viewers, engage them longer and ensure your communications are motivating them to act.

- Understand how knowing your endpoint resolution is crucial

- Explore six basic design principles (contrast, colors, fonts, etc.)

- Learn to organize visual information for more impact

- Hear how colorblindness, eye strain and ADA guidelines affect designs

- Discover multiple ways to get your audience to interact and provide feedback

Get the FULL TRANSCRIPT

Download our handy infographic to take these tips with you.

EPISODE 101 | Guest: Dave Leo, region sales manager – North Central for Visix

Digital signs for hotels and other hospitality venues are the most efficient way to communicate large amounts of timely information to visitors in an environment that’s constantly changing. Anything from wayfinding to advertising and even flight information can be updated quickly and easily on screens to give people the best guest experience possible.

And today it’s even easier to use this technology. Cloud-hosted options mean no more server rooms, and events and other feeds can be pulled from elsewhere to populate displays with eye-catching content that people want to see. Weather, alerts and other streams can all be automated to save your staff time and free them up for more personalized guest service.

• Hear examples of how digital signs are being used by hotels
• Discover how seamless it is to integrate with scheduling systems
• Explore interactive wayfinding, emergency alerts and other content ideas
• Understand the power of under-the-hood analytics
• Learn how cloud solutions and third-party content can streamline system management

See the FULL TRANSCRIPT

For more information, download our free white paper: Maximize the Guest Experience with Digital Signage for Hotels and Resorts

EPISODE 100 | Guest: Debbie DeWitt, marketing communications manager for Visix

Design themes are super useful for both launching and maintaining momentum on a digital signage system. It helps you maintain consistency, helps reinforce your branding and it makes things a lot easier for multiple content contributors. Most importantly, it makes your screens look good.

In this episode, we’ll walk through the different element of a digital signage design theme, talk about why you need one, and give you lots of inspiration and links to get started.

- Understand what a design theme includes

- Learn the benefits of using themes for digital signage

- Get ideas for different types of design themes

- Discover where to find theme inspiration

- Hear about different ways to create a theme

See the FULL TRANSCRIPT

Get more screen design advice in our Masterclass Guide 4: Digital Signage Design

EPISODE 99 | Trey Hicks, COO & CSO of Visix, Inc.

A powerful tool for any communications efforts is digital signage analytics, which can not only give you an overview of how successful your messaging is but can also help drill down to something as granular as individual contributors. 

In this episode, Trey Hicks from Visix discusses why analytics matters, what to look at and how to use that data to help achieve your digital signage objectives.

- Learn what makes analytics data meaningful - Discover data tools that may be already built into your system - Understand the power of reports - Explore how power users can help others in the organization - Hear how to share analytics results effectively

See the FULL TRANSCRIPT

See our blog on analytics: The Value of Communications Analytics

EPISODE 98 | Sean Matthews, president & CEO of Visix, Inc.

Many of our clients use their digital signage software to show data and data visualizations on their screens. It’s a great motivator for your workforce and helps create a data-driven workplace for better decision making and higher productivity.

But how do you know what data to show and how to display it? Are you sure your employees understand it? Is it relevant and actionable? If not, you might need to rethink your strategy. Sean Matthews walks us through seven steps and real world examples that can help.

• Understand what we mean by data-driven workplace and why data matters
• Hear some surprising (and disappointing) workplace data literacy stats
• Discover how data affects everyday decisions and workloads
• Walk through seven principles of data literacy
• Find out about our digital signage data integration features

Get the FULL TRANSCIPT

Get content tips to motivate employees in our Masterclass Guide 3: Digital Signage Content Guide

EPISODE 97 |  Andrew Brown, co-founder of the Academy of Business Communications

It's not engagement, it's not communications, it’s not culture. Although each of these things play a part, none of them encompasses the whole idea nor the entire effort involved in forging emotional connections between an organization an its employees.

Andrew Brown walks us through what it takes to build emotional connections that benefit the wellness and success of both the organization and the humans involved in it. Whether or not you’re using digital signage, this is an episode that every comms and c-suite professional should listen to.

- Learn why it matters and who it matters to

- Understand the most common obstacles to connections

- Answer three questions to define your organizational culture

- Hear five key areas to focus on for building emotional connections

- Get real-world examples of what to do and what not to do

Get the FULL TRANSCRIPT

Get more advice and free tools on the Academy of Business Communications website

EPISODE 96 | Guest: Debbie DeWitt, marketing communications manager for Visix

Attracting and retaining talent; employee health, wellness and satisfaction; efficiency and productivity – the success of your organization hinges on workplace motivation and how you’re engaging your workers, whether they’re in the office or working remotely.

In this episode, we cover some surprising stats that show employers are still falling short in the eyes of employees. We also give you some practical tips for what you can do to build a better culture with workplace motivation techniques and how that can translate to your digital signage system.

- Understand how workplace motivation affect the bottom line

- Learn what employees are saying they want from their workplace experience

- Get 12 easy motivation ideas you can start using today

- Discover how digital signage can supplement your HR and comms efforts

- Hear where to find inspiration and tools that can help ease workloads

See the FULL TRANSCRIPT

Get more content tips in our Masterclass Guide 3: Digital Signage Content Guide

EPISODE 95 | Guest: Jason Cain, region sales manager – South Central for Visix

From shops to restaurants, campus bookstores to zoos, hotels and casinos to car dealerships – retail digital signs are being used to improve the customer experience, motivate staff and increase sales.

In this episode, Jason Cain talks through how lots of different retailers are using digital signage to engage their audiences, whether it’s with a single screen or across a worldwide chain. We’ll explore popular content for each environment, and some of his best real-world examples.

- Learn the benefits of investing in retail digital signs for CX

- Explore how interactivity can engage customers and boost revenues

- Hear how retailers handle internal vs. public-facing communications

- Understand the benefits of CAP-compliant alerts and analytics

- Discover cool real-world digital signage applications and get tips

See the FULL TRANSCRIPT

Read our blog: 8 Benefits of Digital Signage for Retailers

EPISODE 94 | Guest: Debbie DeWitt, marketing communications manager for Visix

Your company or campus just bought and installed a digital signage system. Your boss then tells you you’re responsible for keeping your screens full of realtime, engaging content. Yikes!

It’s not as scary as it sounds. With some basic training and a little inspiration, anyone can creative good-looking content for digital signs. We’ll walk you through how to get started and give you easy examples you can put into practice right away.

- Get lots of examples of easy content for launch day

- Understand how content goes from your desktop to screens

- Explore auto-updating content, content kits and subscriptions

- Hear how to build a content plan and calendar

- Discover where you can find content inspiration and free content

Get the FULL TRANSCRIPT

Get more tips in our Masterclass Guide 3: Digital Signage Content Guide

EPISODE 93 | Guest: Chip Kepner, region sales manager – West Great Lakes, for Visix

Government is all about people. Communicating essential information to both the public and employees can be a challenge with such a wide array of services and updates to convey. Whether it’s meeting agendas, wayfinding, weather or info boards, digital signs for local governments can help keep everyone informed and engaged.

In this episode, Chip Kepner gives us a quick overview of the way that digital signage is being used in city, county and local administrative offices to support both internal and public-facing communications:

• Learn about different types of government offices using digital signs
• Discover common content for both the public and employees
• Explore interactive options like wayfinding, directories and info boards
• Hear about messaging to mobiles, websites and public access channels
• Get info on CAP alerts, analytics, localization and scalability

Get the FULL TRANSCRIPT

Get more content ideas in our white paper: Streamline Communications with Digital Signage for Government Agencies

EPISODE 92 | Guest: Jennifer King, performance coach with Stand & Deliver

Communication is about language. Words matter, but so does the intention behind those words, the feeling or action you want them to inspire, and the way you deliver them. This is true in any context, whether it’s digital signage messaging, email, Zoom meetings, one-on-one conversations or presentations to thousands.

In this episode, which marks our third anniversary, Jennifer King, theater veteran and performance coach, walks us through some tips for how to make your communications more impactful and inclusive:

• Understand how intention shapes your language skills
• Learn how to flip your mindset from yourself to your audience
• Appreciate the power of the pause
• Hear how to get to the point and ensure people will remember it
• Explore tips for writing, speaking, videoconferencing and Q&A

See the FULL TRANSCRIPT

Stand & Deliver is a consulting and training firm that primes organizations for high-performance communication and leadership.

EPISODE 91 | Guest: Debbie DeWitt, marketing communications manager for Visix

The hybrid workforce has changed the way organizations connect employees to the company, the mission and each other. Although new tech and tools are part of the equation, some good old-fashioned employee engagement techniques are evolving to take center stage in the battle to build community over distances.

In this episode, we look at eight trends that internal communications professionals are leveraging to ensure everyone feels informed and engaged in the modern workplace:

• Learn how a hybrid workforce has changed the way we communicate
• Understand that adopting new tech is essential, but not the end-all
• Explore using more visuals, mobile-first designs and distributed communications
• Hear how communicators are focusing on EX, recognition, wellbeing and participation
• Appreciate the importance of frontline managers for message reinforcement

See the full TRANSCRIPT

Get more tips in our Masterclass Guide 2: Digital Signage Communications Planning Guide

EPISODE 90 | Sean Matthews, president & CEO of Visix, Inc.

Lots of people advertise free digital signage software on the web. But is it free? Do these apps come with hidden costs, limited features or lackluster support? Most importantly, will the free software you’re considering adapt to your needs or force you to adapt to it?

In this episode, Sean Matthews walks us through what to watch out for when considering a free CMS to manage your digital signs, what types of environments should and shouldn’t use them, and how to frame your software search to match your strategy.

- Hear the difference between free software, freeware and open source

- Walk through the pros and cons of free signage software

- Find out what “free” might mean (trial, demo, pilot, hosting, etc.)

- Consider how services, updates and security are affected

- Learn the questions to ask before downloading a free signage app

See the full TRANSCRIPT

Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview

EPISODE 89 | Guest: Trey Hicks, chief sales officer, Visix

What does digital signage cost? It seems like a simple question, but it’s not. Digital signage isn’t like buying a cell phone at a kiosk. It’s more like kitting out a smart home with phones for your whole family along with smart speakers and TVs, a cell and internet service package, as well as all the entertainment feeds you’ll want access to.

Digital signage isn’t a product. It’s a suite of products that includes digital signage software, hardware, services, subscriptions and more. We discuss six basic factors that can affect the cost of digital signage, so you can better plan your budget and shop with confidence.

- Understand perpetual licenses versus software subscriptions

- Hear the benefits of cloud and on-premise servers

- Consider whether to buy media players or use your own PCs

- Discover how endpoints, users and data options can affect pricing

- Explore services you may not have factored into your budget

See the FULL TRANSCRIPT

Grab our handy infographic with 10 Questions to Ask When Shopping for Digital Signage

EPISODE 88 | Guest: Ilyse Johnson, region sales manager – Mid-South for Visix

Schools have a unique challenge of communicating across three very different audiences – students, teachers and staff, and parents and visitors. Finding easy ways to engage and inform all of these folks can be tricky, but digital signs in K12 schools can unify and streamline both messaging and workflows.

Ilyse Johnson walks us through different methods to attract and motivate everyone in a school or school district, what schools have found to work best and some of the most popular things to show on screens.

- Learn how to unify school messaging while still targeting different groups

- Understand how digital signs get more buy-in than printed or audio announcements

- Explore popular content for school screens and how students can get involved

- Hear how automated data, content feeds and approval processes ease workloads

- Find out how schools are using menu boards, interactivity and wayfinding for higher engagement

See the FULL TRANSCIPT

See how one school district is using digital signage in our case study with video: Hall County School District Soars with Digital Signage

EPISODE 87 | Guest: Andrew Brown, co-founder of the Academy of Business Communications

Email, chat, WhatsApp, Zoom, Teams, town halls, meetings, intranets, digital signage – it can all feel overwhelming. As the number of messages we receive every day grows, as well as the number of technologies and channels we have to master, it’s more important than ever that organizational communications be deliberate, well planned and focused on outcomes. Companies that overcommunicate, though well intentioned, risk demotivating or alienating their employees.

 Andrew Brown from the Academy of Business Communications takes us through some of the most common traps that companies fall into, and explains that overcommunicating is about much more than just volume.

 - Understand why people feel you’re overcommunicating (it’s not just volume)

- Learn how trust and authenticity can cut the number of communications needed

- Hear what executives, supervisors and employees need to do better

- Discover how crucial listening is – both one-on-one and in groups

- Get tips on how to make your communications more impactful

See the FULL TRANSCRIPT

Get more advice and free tools on the Academy of Business Communications website

EPISODE 86 | Guest: Ellyce Kelly, professional services consultant for Visix

Collaboration has always been a buzzword in the workplace, but it’s come to the forefront lately with more people working remotely because it’s an essential tool to streamline and motivate processes and people. And it’s not a top-down initiative anymore – employees are begging for better collaboration skills, tool and technologies to help them do their jobs and balance their work/life habits.

In this episode, we talk with Ellyce Kelly about which collaboration skills can make the biggest difference to your teams, practical tips to encourage collaboration and how digital signage can help.

• Learn what collaboration is and why it matters to people and profits
• Understand the benefits of good collaboration and the dangers of ignoring it
• Hear real-world stats about how collaboration is affecting workforce dynamics
• Get practical tips to bolster good collaboration in your organization
• Discover how digital signage managers can apply and support collaboration

Get the FULL TRANSCIPT

Download these tips in our handy infographic: 7 Tips for More Effective Collaboration