One More Thing... The Apple Renaissance Podcast

Chapter 52 - Macworld San Francisco 2009

Tue, 26 May 2026 05:53:28 -0300

Phil Schiller fills in for an ailing Steve Jobs at Macworld. Unbeknown to the world at large, Jobs is near death, with his only hope for survival a liver transplant.

Chapter 51 - The Spotlight Turns To Notebooks

Mon, 25 May 2026 02:39:08 -0300

Apple takes laptops to a new level of manufacturing excellence with unibody MacBooks. Tim Cook takes on a higher public profile as Steve Jobs’ health declines.

What If Apple Bought Nintendo?

Sun, 24 May 2026 02:31:23 -0300

Ever wonder what might happen if Apple Acquired Nintendo? The best computer company together with the best games company. Let's explore the possibilities.

Chapter 50 - Let’s Rock

Sat, 23 May 2026 08:24:47 -0300

The first Android phone arrives, setting the scene for a battle with the iPhone that will last decades. It's like Mac vs PC all over again.

Chapter 49 - Apple Worldwide Developers Conference 2008

Fri, 22 May 2026 09:10:46 -0300

As Apple thrives, Steve Jobs' health deteriorates. The iPhone 3G and App Store debut.

Chapter 48 - iPhone Software Road Map

Thu, 21 May 2026 08:37:59 -0300

Steve Jobs opens the iPhone to allow an App Store. Meanwhile, Apple assembles the expertise required to design its own chips, including hiring Johny Srouji. Time shows both moves to be mighty significant.

Chapter 47 - Macworld San Francisco 2008

Wed, 20 May 2026 12:38:00 -0300

Apple achieves rare air with the release of the MacBook Air. The most influential laptop ever? Most laptops are still cribbing from it today.

Chapter 46 - The Beat Goes On

Tue, 19 May 2026 09:28:53 -0300

The iPod Touch debuts. Steve Jobs gives up and decides to allow third party apps on the iPhone. Plus: Apple versus The Beatles.

Chapter 45 - Special Mac Event

Mon, 18 May 2026 08:20:35 -0300

At last, the secret identity of Fake Steve Jobs is revealed. The aluminium iMac is released, with a design so classic it basically persists to the present day. Plus: Steve Jobs changes his shoes.

Chapter 44 - Apple Worldwide Developers Conference 2007

Sun, 17 May 2026 09:56:36 -0300

After a race to finish it, the first iPhone goes on sale on June 29th, 2007.

Chapter 43 - Macworld San Francisco 2007

Sat, 16 May 2026 06:37:54 -0300

This is it. The big one. Steve Jobs introduces the iPhone to the world.

No one suspects the impact the iPhone will have. Not even Apple.

Chapter 42 - It’s Showtime

Fri, 15 May 2026 09:14:41 -0300

Apple covertly builds the first iPhones in China. Steve Jobs and Scott Forstall go to Vegas. Plus: The iPod faces it greatest challenge yet. Microsoft’s Zune.

Secret Origin of the iPod

Thu, 14 May 2026 07:39:52 -0300

A change of pace as we take a break to look at how Apple came up with the iPod. If you prefer video, this episode is also available at our Unintentional Architects channel on Youtube. Check it out.

Chapter 41 - Apple Worldwide Developers Conference 2006

Wed, 13 May 2026 07:48:12 -0300

Steve Jobs sets in motion his plan for a new headquarters for Apple. Within Apple’s current campus, the transition from PowerPC to Intel processors is completed. Plus: Who is Fake Steve Jobs?

If you like Apple history in video form, check out our YouTube channel. It’s called Unintentional Architects. There you’ll find the Secret History of the iPod, with more cool stuff coming soon.

Chapter 40 - Come See Some Fun New Products From Apple

Tue, 12 May 2026 17:34:29 -0300

The internal battle of the iPhones reaches endgame. Jon Rubinstein & Avie Tevanian, two of the heroes that saved Apple, depart. Plus: The debut of the iPod Hi-Fi. Oh well, they can’t all be revolutionary winners.

Chapter 39 - Macworld San Francisco 2006

Sun, 10 May 2026 09:13:05 -0300

Disney acquires Pixar from Steve Jobs, but not before Jobs reveals a dark secret to Disney CEO Bob Iger. Plus: The first Macs with Intel chips are unveiled.

Chapter 38 - One More Thing

Sat, 09 May 2026 03:41:36 -0300

The secret development of the iPhone continues, with the trials and tribulations of text entry without a keyboard dominating. As the competition between P1 and P2 heats up, only one finds a solution to the keyboard conundrum.

Chapter 37 - Here We Go Again

Fri, 08 May 2026 06:01:08 -0300

We go behind the scenes for the making of the iPhone inside Apple. It’s the iPod Phone vs the Mac OS X phone. Plus: Tim Cook makes the iPod Nano possible.

Chapter 36 - Apple Worldwide Developers Conference 2005

Thu, 07 May 2026 15:36:57 -0300

This is Steve Jobs’ Apple at its finest. Switching from PowerPC to Intel chips. Working on the iPhone. Steve Jobs’ classic Stanford commencement speech. Sit back and marvel.

Chapter 35 - Macworld San Francisco 2005

Wed, 06 May 2026 07:54:17 -0300

Apple goes small with the introduction of the Mac Mini and the iPod shuffle. Plus: Apple's phone has an early roadblock to overcome.

Chapter 34 - Steve Jobs, Bono and The Edge

Tue, 05 May 2026 07:59:04 -0300

Flushed with the success of the iPod, Apple begins working on a phone. You might have heard of it. Plus: Special guest appearance by U2.

Chapter 33 - Apple Expo Paris 2004

Mon, 04 May 2026 08:33:11 -0300

Phil Schiller delivers the keynote at Apple Expo Paris 2004, in the absence of Steve Jobs. Jobs has undergone major surgery to remove his pancreatic cancer. During surgery, doctors note Jobs’ cancer has metastasised to his liver. Jobs tells the world he is cured. He isn’t.

Chapter 32 - Apple Worldwide Developers Conference 2004

Sun, 03 May 2026 04:54:41 -0300

Project Q79, the touchscreen tablet, falters. Processing power, battery life, thermals, operating system, cost. You name it, everything was a problem.

Chapter 31 - Macworld San Francisco 2004

Sat, 02 May 2026 09:38:46 -0300

The iPod Mini debuts, bringing a lower price and vibrant colours to the iPod range.

Meanwhile, Apple’s mysterious touchscreen tablet project progresses.

Chapter 30 - The Year’s Biggest Music Story is About to Get Even Bigger

Fri, 01 May 2026 08:04:06 -0300

Steve Jobs receives devastating news about his health.

Chapter 29 - Apple Worldwide Developers Conference 2003

Fri, 01 May 2026 04:23:24 -0300

Apple unleashes the Power Mac G5, as it struggles to keep pace with Intel’s processors. Apple has turned to IBM as a chip supplier after Motorola failed to produce the goods. Plus, Apple’s research into touchscreens becomes project Q79, an initiative to create a tablet Mac.

Chapter 28 - Music to Your Ears

Wed, 29 Apr 2026 09:39:07 -0300

Apple makes the move that will turn them into the biggest seller of music in the world, much to their surprise. Bonus: A small group within Apple begins experimenting with touchscreens for the Mac. Little do they know it will end up on a revolutionary phone.

Chapter 27 - Macworld San Francisco 2003

Tue, 28 Apr 2026 17:20:32 -0300

With Apple firing on all cylinders, Steve Jobs delivers a classic keynote presentation. Plus, a behind-the-scenes look at the origin of the Safari web browser.

Chapter 26 - Macworld New York 2002

Tue, 28 Apr 2026 08:58:31 -0300

Hell freezes over as Apple releases an iPod for Windows. Behind the scenes, the top secret Project Marklar continues to port Mac OS X from PowerPC to Intel chips.

Chapter 25 - Apple and Enterprise

Mon, 27 Apr 2026 09:57:35 -0300

This is the most offbeat episode ever: Apple and Enterprise. The 2 went together like oil and water. Just not what Steve Jobs was interested in. Bonus: a young man by the name of Tim Cook makes his first onstage appearance at an Apple event.

Chapter 24 - Macworld San Francisco 2002

Mon, 27 Apr 2026 05:48:21 -0300

The iPod is available! Next Apple releases an entirely new iMac. With its distinctive sunflower-inspired design, the G4 iMac is an instant classic. Apple is operating at a level unparalleled in the computer industry.

Chapter 23 - Hint: It's Not a Mac

Mon, 27 Apr 2026 05:37:43 -0300

The introduction of the most important Apple product of all time: iPod! It's the product that transformed Apple from a computer company into a consumer electronics company. Once Apple made the iPod, the company realised it could do anything.

Chapter 22 - Seybold San Francisco 2001

Mon, 27 Apr 2026 05:30:00 -0300

After posting a loss for the financial year, Apple's stock craters. Sensing an opportunity, PC manufacturer Gateway attempts to acquire Apple. Steve Jobs is not amused.

Chapter 21 - Macworld New York 2001

Sun, 26 Apr 2026 08:40:34 -0300

Mac OS X, Apple's next generation operating system, is released. Amid gloomy times in the computer industry, Jobs attests Apple will innovate its way out. The first Apple Stores open to good business, despite predictions of doom. Former Apple chief financial officer, Joe Graziano, states Apple is trying to sell caviar in a world happy with the cheese and crackers that were Windows PCs.

Chapter 20 - Your Life. To Go.

Sun, 26 Apr 2026 05:10:54 -0300

Jon Rubinstein hires Tony Fadell to develop Apple's MP3 player. Apple updates its iBook laptop, improving it greatly. Now Steve Jobs had Apple really motoring.

Chapter 19 - Macworld San Francisco 2001

Sun, 26 Apr 2026 05:03:08 -0300

The Digital Hub strategy for the Mac gets a big push. iTunes is revealed as a key pillar of that game plan. Apple takes laptop design to the next level with the Titanium G4 PowerBook. Jon Rubinstein finds the missing link for Apple's MP3 player in Japan.

Chapter 18 - Apple Expo Paris 2000

Sun, 26 Apr 2026 04:47:34 -0300

The Cube flops. Apple's sales plummet and its share price tanks.

Steve Jobs pushes ahead with plans to open Apple's own stores, which everyone thinks is the wrong strategy.

Chapter 17 - Macworld New York 2000

Sun, 26 Apr 2026 02:58:03 -0300

Apple releases perhaps its most beautiful Mac ever: The Cube. Realising a digital a digital music revolution has been happening around them, Apple acquire an MP3 jukebox app and its lead programmer, Jeff Robbins. Apple contemplates making its own portable MP3 player. Ed Fries from Microsoft Games makes an appearance promising games for the Mac as compensation for buying Bungie to get Halo for Xbox.

Chapter 16 - Macworld San Francisco 2000

Sun, 26 Apr 2026 02:40:37 -0300

Jobs gives iMovie the big push. He thinks video is going to be big. Bas Ording joins Apple's human interface group after impressing Jobs with his portfolio. Jobs finally signs on as permanent Apple CEO, having been interim CEO up until now (as if he was ever going to leave). Also: The lowdown on Jobs' classic outfit.

Chapter 15 - Amazing Feature Special Event

Sun, 26 Apr 2026 02:27:48 -0300

Apple releases Mac OS 9, the "best internet OS ever", for $99. The iMac is updated to keep it selling like hotcakes. Jobs launches iMovie, a new app aimed at making video editing easy for everyone.

Chapter 14 - Seybold San Francisco 1999

Sun, 26 Apr 2026 02:14:24 -0300

Apple debuts its new Power Mac, featuring a G4 PowerPC chip for the first time. PowerPC vs Intel's Pentium was the processor war that defined the era.

Chapter 13 - Macworld New York 1999

Sun, 26 Apr 2026 02:04:29 -0300

Steve Jobs introduces the world to Wi-Fi. Apple debuts its iBook laptop, which is the first computer to feature Wi-Fi. Bungie preview a game they're developing for the Mac: Halo. Taking one for the team, Apple's marketing guru Phil Schiller takes a leap of faith.

Chapter 12 - Apple Worldwide Developers Conference 1999

Sun, 26 Apr 2026 01:50:58 -0300

Apple's pro editing software Final Cut Pro is released, in an attempt to stop production specialists bailing on the Mac due to the lack of a high end app. Priced at $999, it marks a breakthrough. Pros could spend $100 000 on a dedicated Avid editing system or do the same job for $5 000 on a Mac with Final Cut Pro, written by programming god Randy Ubillos and his team.

Chapter 11 - Macworld San Francisco 1999

Sun, 26 Apr 2026 01:36:30 -0300

Time again for Apple's biggest show of the year. Steve Jobs continues his quest to pull Apple out of the mire. One of his big announcements this year: How to turn your Mac into a Playstation, the hottest gaming console on the market.

Chapter 10 - Seybold San Francisco 1998

Tue, 17 Mar 2026 09:24:24 -0300

With the release of the iMac, the first phase of Apple's turnaround was complete. Rather than taking a victory lap, Steve Jobs had his eyes on what came next.

Chapter 9 - Macworld New York 1998

Tue, 10 Mar 2026 18:44:36 -0300

Steve Jobs makes a surprise appearance and gives those in attendance a rundown of where Apple is at in its turnaround, with the release of the iMac looming.

Chapter 8 - Apple Worldwide Developers Conference 1998

Mon, 02 Mar 2026 07:46:27 -0400

Steve Jobs and Avie Tevanian outline Apple's operating system strategy for the future, including some tweaks to avoid a developer revolt. As Jobs fights to keep Macs in the video editing market, he brings in a development team led by Randy Ubillos to deliver an app by the name of Final Cut.

Chapter 7 - Back On Track Event

Tue, 24 Feb 2026 00:10:54 -0400

The iMac cometh! Steve Jobs introduces the iMac to the world. Computers will never be the same again.

Chapter 6 - Seybold New York 1998

Tue, 24 Feb 2026 00:06:07 -0400

Learn about Apple’s secret Arm sauce.

Chapter 5 - Macworld San Francisco 1998

Tue, 24 Feb 2026 00:01:36 -0400

Steve Jobs in a leather jacket rocks Macworld with what some feared would never be seen again: a profit from Apple.

Chapter 4 - Apple Press Conference 1997

Mon, 16 Feb 2026 21:48:10 -0400

Steve Jobs gets to work fixing Apple.

Chapter 3 - MacWorld Boston 1997

Mon, 09 Feb 2026 00:27:13 -0400

Steve Jobs takes charge of Apple and begins to make changes. The one change nobody saw coming? Jobs embracing Apple’s greatest enemy.

Chapter 2 - Apple Worldwide Developers Conference 1997

Mon, 02 Feb 2026 23:34:51 -0400

CEO Gil Amelio is feeling the heat as Apple draws ever closer to bankruptcy. The board searches for a replacement as Apple continues to struggle. What role will Steve Jobs play?

Chapter 1 - Macworld San Francisco 1997

Tue, 27 Jan 2026 01:23:21 -0400

Apple Computer is on the brink of bankruptcy. CEO Gil Amelio is desperately trying to keep it afloat. The hunt for a new operating system to replace the creaky, old Mac OS is on. A face from the past unexpectedly re-enters the fold: Steve Jobs. Events pivotal to the future of Apple go down at Macworld San Francisco 1997.