Looking for a top-tier mentor to guide you in your real estate business?

That’s what we do. 

👉https://www.tomferry.com/free-coaching-consultation/

In this episode, Tom sits down with Aaron Cuha, a YouTube coach, real estate veteran, and host of Listing Velocity—YouTube Edition — a revolutionary new YouTube training program only for Tom Ferry Coaching members. 

Aaron has helped agents sell billions of dollars of real estate using YouTube. Here he gives you the full playbook: how to get found, build trust fast, and convert views into listings — even if you hate being on camera.

In this episode, you’ll learn:

• The #1 video type that drives real buyer and seller search traffic
• How to build a posting rhythm the algorithm actually rewards
• Simple SEO moves that move the needle fast
• Hooks and thumbnails that earn the click
• How to turn one video into content everywhere
• The mistakes that kill your reach before you even start

Want the full system?

Listing Velocity — YouTube Edition is a coaching-member-only program built to turn your YouTube channel into an active listing pipeline.

If it’s not in your calendar, then how much longer are you really going to keep putting it off? This Mindset Monday is a reminder that you don’t have as much time as you think you do. 

Want to really make the most of your life and not look back with regrets?

That’s what we help real estate agents do. Schedule a call.

👉https://www.tomferry.com/free-coaching-consultation/ 

So why doesn’t everyone do it? It’s not as easy as it seems.

Need help in getting real clear on what’s important in your life and business?

👉Schedule a free consultation with my team. That’s the first step to clarity. 

🔗https://www.tomferry.com/free-coaching-consultation/ 

At just 24 years old, Elio Alanis of Houston, TX, is already pacing 300 transactions a year. He closed 11 deals in his first year and built his entire business without a sphere of influence, without cold calling, and without a single strategy you'd expect. 

You’re about to learn genius-level strategies that other agents haven’t even heard of, which prove you don’t need years of experience or an established network to break big in your market. 

In this episode, you’ll learn:

• The New Construction Edge: Why Elio visited model homes every day during COVID — and how it became his first unfair advantage.
• Mobile Showrooms: How bus rides earn Elio's team 10 signed contracts per trip.
• The Marketing Discount: How $100 turns scrollers into signed buyers.
• Audience Engineering: The social strategy he used to reach buyers before they were ready.
• Text HOME: The dead-simple lead capture that converts where other CTAs don't.
• The "Broke Broker" Save: Why his Tom Ferry coach talked him out of opening a brokerage at 23 — and what that one conversation saved him.

And as you'll learn from Elio, the structure behind his growth wasn't instinct. It was built inside Tom Ferry coaching.

Ready to build a business that doesn't look like everyone else's?

Schedule a free call with a Tom Ferry consultant to learn more about coaching and see if it's right for you.

📞 https://www.tomferry.com/free-coaching-consultation/

Doug Edrington doesn't just run a team; he runs a "team-ridge"—a brokerage that operates with the tight-knit culture and lead-generation power of a team. After 21 years in the business, Doug has cracked the code on per-person productivity, with his agents averaging an incredible 28 units per year.

This week, Tom and Doug dive into the tech, the shifts in mindset, and the "meritocracy" required to grow a business from 500 to over 800 transactions.

You’ll learn:

• The AI bots that Doug’s team uses to roleplay, book appointments, and more
• The controversial website move that lets buyers "swipe" to choose their agent before they ever see a house
• The 18-month rule of leadership that Doug lives by
• Breaking the "Family" Habit: Why treating your business like a family might be the one thing stopping your growth.
• The brilliant billboard strategy that won their marketplace

Want to see how your team can become an industry outlier like Doug’s? 

Right now, Tom Ferry is running a special offer designed for team leaders looking to use this market to scale rapidly.

It starts with a short consultation to learn more and see if we’re a good fit. Schedule here: https://www.tomferry.com/free-coaching-consultation/ 

Your mindset is the foundation of everything – your income, your quality of life, and the opportunities you attract. 

Need help? That’s what we do at Tom Ferry Coaching. 

Check out this free video that shows you the real systems that agents are using to master their own minds, manage their schedules, and boost their income. 

🔗https://www.tomferry.com/ewebinar/

Lourdes Maestres runs a $100 million luxury team out of Fort Lauderdale with a team of just 15 people. And she travels four months out of the year.

Where most agents hustle harder to earn more, Lourdes rebuilt her business to do both — produce at the highest level and actually enjoy her life.

This week, Tom talks with Lourdes about exactly how she did it and how you can too.

If you think scaling means sacrificing your freedom… this episode will prove you wrong.

You'll learn:

• The team restructure that unlocked her freedom (and why she cut her roster nearly in half)
• The mailer campaigns quietly driving her luxury pipeline
• Why she ditched lead buying — and what she replaced it with
• The "cheesy" marketing move that landed a $13.5 million listing
• Why even a $100M producer won't make a major decision without a coach

And as you'll learn from Lourdes, having a sounding board at every level of success isn't optional — it's the strategy.

Ready to build a business that gives you more of everything?

Schedule a free call with a Tom Ferry consultant to learn more about coaching and see if it's right for you.

📞 https://www.tomferry.com/free-coaching-consultation/ 

Because if a market shift can blow your house down, it’s time to start laying some real bricks. 

If your business feels unstable, inconsistent, and fragile in any way, Tom Ferry has the free trainings, podcasts, and playbooks to help. 

🔗TomFerry.com

Kyle Zene was just 27 years old when he opened his own brokerage in February of 2020—a few weeks before the world shut down. 

Where most leaders would’ve panicked, Kyle pivoted his strategy and implemented systems that allowed him to step out of production and double his business every year since then.

This week, Tom talks with Kyle about exactly how he did it and how you can too. 

If you're still the hardest-working person on your team… this episode will show you what's actually holding you back.

You’ll learn:

• The single hire that lets you step out of production
• How to use AI to spot missing opportunities & lost deals
• The decision-making habit of today’s best leaders
• How to guarantee your agents keep getting better (hint: it’s not training)

And as you'll learn from Kyle, the structure behind his growth was built inside Tom Ferry Team Coaching.

Ready to stop being the engine and start building the machine? 

Visit https://www.tomferry.com/coaching-team/ to learn more.

Are you serious about growing your business FAST?

Coaching is the shortcut that makes sure you make the right moves and never miss a beat. 

Schedule your free consultation to learn more:

🔗https://www.tomferry.com/free-coaching-consultation/

Back in 2017, Tom posted a video about how the wealthy manage their money, and the internet lost its mind. Now he's back to react to it. Not because he had to. Because he couldn't not.

Most of what he said back then? Still dead-on. But some things have changed in the last 8 years. And the stuff that's changed might surprise you.

This is the reaction video that will change the way you think about money — for good.

In this episode, you'll learn:

• Why top producers get stuck in a cycle of rich and broke, and how to break it
• The "Three C's" quietly killing your financial growth
• Why 80% of agents are making a critical mistake with every commission check
• Tom's personal "1% per quarter" strategy for compounding net worth over 20 years
• Why singles and doubles beat home runs every time

Ready to build real wealth?

Tom Ferry Coaching members get exclusive access to Financial Foundations — an on-demand training led by Toby Mathis of Anderson Business Advisors, one of the top financial strategists in the game. 

This tool is only available to coaching members and is built specifically for real estate professionals ready to gain financial awareness, make informed decisions, set realistic goals, and achieve financial freedom and success!

Book a free call with a Tom Ferry sales consultant to learn more about coaching and see if it's right for you.

🔗 https://www.tomferry.com/real-estate-coaching-programs/ 

🎥Want to see the original video? Check it out here:

https://www.youtube.com/watch?v=wJB90G-tsgo

The easy way is the easiest way to keep wasting time and money. 

Ready to choose a better way? 

Tom Ferry's Coaching doesn’t make the things you do easier — it makes YOU more capable of doing hard things with less pain. 

And it guarantees that your hard work pays off. 

Schedule a free consultation now to learn what I mean.

🔗in bio. 

If you feel like you're "waiting" for the market to improve while top producers are pulling ahead, this is your wake-up call. Tom breaks down the professional standards that separate the industry's wealthiest agents from the rest, including the specific daily habits that build an unstoppable flywheel of success.

In this episode, you’ll discover:

• The 3 Emotional States of Business: Are you operating in disease, wellness, or greatness?
• The Checklist Rule: How to get things done with less mental strain.
• The 200-Day Challenge: A simple commitment that will transform your bank account and your self-esteem.
• The 5-5-4 Power Routine: The exact conversation counts you need in your CRM every single day.
• 4 Weekly "Anchor" Meetings: The secret to maintaining momentum and managing the health of your business.

Ready to achieve greatness?

Don't leave your success to chance. Schedule a free coaching consultation to see how Tom Ferry Coaching can help you dominate your market:

🔗 https://www.tomferry.com/consultation/

Need help getting your mind & business in check? Schedule a free business strategy session and learn how to take real control of your life: https://www.tomferry.com/real-estate-coaching-programs/ 

This week, Tom sits down with Chris Wolf — a former home builder and house flipper who made a career pivot into real estate sales just 14 months ago. He knew no one in his market. He had no sphere of influence. And he had a family counting on him.

He finished his first year at $510,000 GCI. But it wasn't luck, a hot market, or a secret strategy that got him there….

In this episode, you'll discover:

• Why he hired a full-time assistant just two months into his career — and why it was the best decision he made
• The two lead sources responsible for 78% of his transactions
• How he went from $130K GCI in his first six months to $380K in the second — and what changed
• The "just start" strategy he uses on the 40% of days he doesn't feel like doing the work
• Why personal responsibility — not market conditions — is the only variable that matters

If you're waiting for the market to get easier before you go all in… this episode is your wake-up call.

And as you'll learn, Chris credits his explosive first year to working with a Tom Ferry Coach.

Want proof that you can hit $500K GCI before your second anniversary in real estate?

Schedule a free call with a Tom Ferry consultant to learn more about coaching and if it's right for you:

📞 https://www.tomferry.com/free-coaching-consultation/

This week, Tom sits down with Joy Lynn, a Salt Lake City agent who started last year with a $250,000 GCI goal… then blew past it so fast she had to keep raising the ceiling. She finished the year at $750,000.

But it wasn't a new tool, a viral strategy, or a lucky market that got her there.

It was a simple rule that’s far more powerful than anything else. 

In this episode, you'll discover:

• The gap that’s probably costing you hundreds of thousands of dollars
• A 90-day rule for evaluating new habits, systems, or prospecting methods
• The non-negotiable morning routine she credits for her entire transformation
• Why she stopped cold calling – and what she did instead

If you're working hard but keep chasing the next shiny object… this episode will stop you in your tracks.

And as you’ll learn from the episode, Joy credits her success to working with a Tom Ferry Coach. 

Want proof that you can 3X the highest goal you’ve ever set in your life? 

Schedule a free call with a Tom Ferry consultant to learn more about coaching and if it’s right for you:

📞 https://www.tomferry.com/free-coaching-consultation/ 

This week, Tom sits down with Mario De Santes, an Italian immigrant who arrived in the U.S. with $100, no English, and a willingness to do whatever it took. Fast forward 11 years… and he’s now a $1.25M GCI producer, commercial building owner, and fully present husband and father.

But his journey wasn’t clean.

In this episode, you’ll discover:

• The wake-up call that forced him to rethink success
• How coaching helped him hit a 10-year goal in one year
• The mindset shift that eliminated burnout
• The systems and energy standards that changed everything

If you’re working hard but feel like something’s off… this episode will challenge you.

Ready to build your next level the right way?

Schedule your free Business Strategy Session and discover what coaching could unlock in your business.

📞 https://www.tomferry.com/free-coaching-consultation/ 

This week, Tom sits down with Edna Kimble, a powerhouse agent out of Tahlequah, Oklahoma… who’s ranked in the Top 5 Century 21 agents in the world for units every year for the last 10+ years (and #1 twice). 

She’s personally closing 130–150 transactions a year in a town of only 17,000 people—and she does 80% of her work from her iPhone.

Whether you’re building your business or trying to scale without losing control, this is a must-watch episode where you’ll learn:

• Secrets for managing your business on a phone
• Her simple system for NEVER missing a goal
• How to grow your business while removing tasks
• Marketing strategies that win the community

Edna doesn’t rely on hype. She relies on systems, consistency, and coaching—so she can make faster decisions, see blind spots sooner, and keep improving without getting stuck in mistakes.

Do yourself a favor and schedule a free Business Strategy Session. Even if you don’t sign up, you’ll walk away with your next best moves. 

📞Schedule now: https://www.tomferry.com/free-coaching-consultation/ 

Social Copy:

⚡How does a Top 5 agent in the WORLD run 80% of her business from an iPhone… from a town of 17,000 people?⚡

On this episode of Tom’s Outlier’s Podcast, Enda Kimble shares the secrets behind her insane success! 

🔗Watch the full episode with the link in bio!

This week, Tom talks with Ryan Carney – who closed 32 transactions in his very FIRST YEAR as an agent (27 of them from expired listings and FSBOs). 

Whether you’re a new agent or an experienced pro looking to level up your game, this is a must-watch episode where you’ll learn:

• How “The Mirror Effect” is the #1 thing that makes successful agents
• The 12-hour execution rule that changes everything
• Why you should be waking up before 4 AM
• The emotional regulation strategy that keeps him calm in chaos

Ryan didn't come from a warm database. He didn't have years of connections. He built his business through cold calling, discipline, and refusing to negotiate with himself.

But let me give away a major spoiler from the episode… The difference that made the difference for Ryan… It’s Tom Ferry Coaching.

Most agents are grinding without a clear system. They're inconsistent. They lack accountability. And they're one decision away from everything changing.

That's exactly what Tom's Elite Coaching Deal is designed to solve. This is the proven system that's helped thousands of agents go from stuck to unstoppable—with the structure, accountability, and expert guidance that outliers use to win.

This insane deal won’t last long. Learn more about it here: https://www.tomferry.com/elite-deal-consultation/ 

In this conversation, Tom sits down with Sarah Combes, a 23-year industry veteran who made one decision that shattered her own GCI ceiling – $300K to $1.2M GCI in a single year. 

You’ll hear Sarah’s story and exactly what she did to achieve this breakthrough:

• How joining coaching changed her business approach
• The behavioral alignment techniques that speed progress
• The delegation strategy that changed everything
• How you can get started delegating and break past exhaustion 

If you’ve ever felt like you’re capable of more—but can’t seem to break through—Sarah’s story looks a lot like the version of you that’s waiting on the other side of the right structure, accountability, and guidance.

Ready to become a real estate outlier? That’s what Tom’s Elite Coaching Deal makes possible. 

This special offer won’t last much longer:

💰 Save $1,100 on Elite Coaching

📈 Get a 7X ROI Guarantee (make $7 for every $1 you invest)

🎟️ Get a ticket to Success Summit (August 3–5 | Anaheim, CA)

🎯 Get matched with the perfect coach for your goals

Get the Tom Ferry Elite Coaching offer: https://www.tomferry.com/elite-deal-consultation/ 

Outliers aren’t born.

They’re built—with the right coach, the right systems, and the right standards.

Watch the episode. Then decide how far you’re really willing to go.

Perfection kills momentum.

Action creates results.

If you're waiting until it's flawless, you'll never launch, never call, never take the shot that changes everything

Action solves everything.

Run it up the flagpole. See what happens.

If you need a mindset heading into 2026 - this is it.

What do you think?

In this series, Tom sits down with agents who are setting the example for how to compete at the highest possible level in today’s market.

Tom kicks off the series talking to Chase Guiles – a TF Lists, Top Performing Agent honoree whose rapid rise has been anything but accidental.

In this episode, you’ll get insights that Tom gained after analyzing 230,000 anonymous coaching sessions—and see how Chase embodies these principles through concrete actions and decision-making.

Chase’s story is an example of how any agent at any level can mimic the principles of success in their own journey and skyrocket their productivity, their brand, and their GCI. 

You’ll even learn Chase’s YouTube strategy, including why “boring but searched” beats flashy content, how to structure CTAs that convert, and the biggest mistake agents make on camera.

This episode gives you a clear look at:

• The behavioral changes that create breakthroughs
• How to align your goals with your actions
• The secrets to emotional regulation (the biggest success indicator for agents) 
• Chase’s YouTube pipeline framework

If you’re serious about elevating your career, mastering today’s market, and becoming the outlier in your office, this is your blueprint.

Watch now. Take notes. Then take action fast.

P.S. As you’ll learn in the episode, Tom Ferry Coaching has been instrumental in Chase’s journey to real estate success. 

If you want to mimic his rise and seize your highest potential, schedule a free Strategy Call to see if coaching is right for you:

👉https://www.tomferry.com/free-coaching-consultation/ 

 “If they can do it, I can do it.”

They didn’t reinvent the wheel.

They found models of excellence, studied what worked, extracted the insights, and put them into action.

So as you think about the new year and what’s possible for you in 2026, ask yourself:

Who are you modeling? Who are you learning from?

Life is too short to figure it all out alone. Find excellence, model it, do the work—and watch what happens.

In this episode of the Tom Ferry Podcast Experience, Tom sits down with Jason Pantana, co-owner and operator of AI Marketing Academy, to break down the three AI mega-trends that are fundamentally reshaping how agents generate leads, create content, and compete in today's market.

They’ll show you how top-performing agents are using real estate AI right now to compete at a higher level. Here’s just some of what you’ll learn:

• How AI-driven search is collapsing the traditional marketing funnel.
• Jason's simple two-variable system to determine where a lead lands in your funnel.
• How "Agentic AI" breaks out of the chatbox to work across platforms like Canva, Zapier, Spotify, and Uber.
• How agents are turning static listing photos into immersive walking tour videos in minutes.
• How to be the one AI recommends when it matters most

If you're serious about staying ahead in this market, understanding real estate AI is key. Watch the episode now!

Want to go deeper?

Check out AI Marketing Academy at https://academy.jasonpantana.com/ —the fastest-growing platform helping real estate professionals AI-ify their marketing and win in the new era of lead generation.

The future of real estate marketing is here. Don't miss it.

For those who don’t know, Tom Ferry’s Elite Retreat is one of the biggest, most exclusive gatherings of top-performing agents in the world. But this information is so crucial, we had to share it with agents everywhere. 

In this special episode of the Tom Ferry Podcast Experience, David breaks down the real story behind affordability, inventory, mortgage rates, and the massive opportunity emerging in expired listings. This is the same presentation top producers relied on yesterday to set their strategy for the year – and now it’s your turn to use it.

You’ll learn:

• How affordability is driving policy, demand, and buyer behavior
• The three forces that shape affordability 
• What you MUST know about today’s mortgage rates
• Why inventory is rising faster than anyone expected
• Why we’re entering a two-speed market and what that means for pricing strategy
• The data behind the surge in expired listings

If you’re serious about elevating your business, this is the episode you need to watch to understand where the market is heading and how to win in it.

Want to take serious action on David’s data and start closing expired listings at scale? 

That’s what Tom Ferry’s FREE Expired Listing Bundle is for. 

You get everything you need to… 

• A full webinar recording packed with advanced strategies you won’t find anywhere else
• A complete script book loaded with today’s best scripts for expired listings
• A system to help you connect with embarrassed, overlooked sellers and become the expert they trust

Download the Expired Listings Bundle for free and commit to helping more expireds this month.

This market is moving — don’t miss the moment.

Let’s make this your best year ever!

In this special episode of the Tom Ferry Podcast Experience, Tom talks with Coach Jeff Mays and mega-agent Carolyn Young (who has personally made millions in GCI for expireds) about the best strategies for winning the expired listings surge. 

You’ll learn:

-The data that makes a difference 

-The three most common objections from sellers

-A powerful outreach strategy that really works

-The four emotional stages of expired listing sellers 

If you want to level up your business, this episode is the place to start. 

Want to go deeper and really help more sellers at scale? Here’s your holiday gift – The 2026 Expired Listing Bundle. I’m giving you free access to a full webinar recording with strategies you won’t get anywhere else and a playbook filled with today’s best expired listings scripts. Access the bundle now and commit to helping more expireds over the next month! 

👉https://www.tomferry.com/agent-tools/expireds-bundle-offer/

In this episode of the Tom Ferry Podcast Experience, Tom talks with Pagie about her strategies for winning probate listings, how she got into the business, and the real value of conquering such a niche lead pillar. 

You’ll learn:

• The pros and cons of working probates 
• The two main ways to win more probate business 
• How to network with attorneys by speaking their language 
• A powerful referral strategy 

Don’t miss this one. Watch the episode, decide if probate listings are your next business pillar, and then plug in Paige’s strategies to start winning more deals.

You’ll get:

• “The Problem with Waiting” campaign to reframe rate hesitancy
• An IG polls that start conversations
• Expert follow-up strategies for setting appointments
• The expired listing postcard that wins re-lists
• Market context and why affordability is set to improve into 2026

This is the marketing update that every agent needs right now, combined with the marketing that will help you steer your clients in the right direction. 

Whether you’re solo or leading a team, if you’re looking to turn headlines into leads, appointments, and trust, this episode is a must-watch! 

“HAVING IT ALL”

Episode Description: 

Can you build a thriving real estate business and a fulfilling personal life? Matt Farnham says yes — if you design it intentionally.

In this powerful episode, @TeamFarnhamLV top-producing team leader and founder of One Life Retreat, shares his journey from burnout to balance. After years of being “always on,” Matt realized success meant nothing if it cost him his family. Today, he helps other high-performing agents and their spouses create alignment, set boundaries, and thrive together — in business and at home.

What You’ll Learn:

• Why success doesn’t have to be “either/or” — you can win at work and at home
• How intentionality and boundaries create freedom, not limits
• The real cost of success — and how to avoid paying it in regret

This conversation is for every agent chasing growth but craving balance.

💡 Learn more about how Tom Ferry Coaching helps agents build scalable success — without sacrificing what matters most: https://www.tomferry.com/free-coaching-consultation/

In this episode of the Tom Ferry Podcast Experience, I’m talking with Coach Paul Sanford, who is not only a powerful leader with over 22 years of experience but a pioneer in the world of AI search. He’s showing you exactly how to use AI search to sell more homes and position yourself as the leader of your market.

The future is here. Those who adapt first will sell millions of dollars of real estate. The ones who don’t will regret not acting sooner. Listen to Paul’s advice, follow the steps, and dominate AI search in your market!

But before he became an international icon, Josh was a regular agent trying to navigate the industry. 

In this special episode of the Tom Ferry Podcast Experience, the world’s #1 real estate coach talks with the world’s top celebrity agent about the real strategies behind his rise. 

You’ll get:

• The secret branding strategies that built Josh Altman’s business
• A glimpse into the real grit and mindset behind the highlight reel 
• The foundational steps for starting out

Whether you’re a new agent or an experienced pro, you can follow the exact plays that Josh Altman used and replicate his success. 

Want to dive even deeper into Josh Altman’s strategies? He and Tom are hosting a webinar that you don’t want to miss…

The $9B Game Plan webinar happens live on October 22! Register today for free:https://www.tomferry.com/webinar-registration-oct-q4-2025/ 

Last week, Tom did a Q&A with questions from the recent Success Summit. This week, he’s answering the six most common (and important) questions for agents who are struggling in real estate right now. 

This episode will give you answers to:

• Balancing fundamentals with online brand building 
• How new agents can stand out against the competition
• The best steps for young or new agents
• The #1 skill to master for winning more listings 
• Routines for keeping energy high

Watch or listen now and get yourself into momentum! 

And remember… If you’ve been struggling in real estate for a while, there is a proven solution…

Schedule a free coaching consultation where you’ll jump on a call with a trained business expert who will help you identify hidden gaps in your business and the best solutions for your next breakthrough. 

Resources to Raise Your Game

-In the episode, Tom mentions AnswerThePublic. A fantastic tool: https://answerthepublic.com/

-See Tom live in a city near you at Listing Edge: https://www.tomferry.com/listing-edge/ 

 -Free scripts and resources for agents: https://www.tomferry.com/agent-tools/

Welcome to the real estate Q&A that every agent needs this Q4. After the recent Success Summit, Tom Ferry received hundreds of questions from high-performing agents on the front lines of today’s market. 

In this podcast episode, he’s answering some of those questions for you. These are likely the same challenges you’re facing right now, with practical strategies to help you win.

You’ll get advice from the world’s #1 coach on:

• The best new tech and tools for agents to adopt right now
• Why some popular content trends can hurt your brand more than help it
• How to leverage Google Maps to raise your price point 
• The first steps for agents who are retiring or planning to leave the business 
• Secrets for successful cold outreach 

This is a real estate Q&A designed to give you clarity, confidence, and direction so you can finish the year strong and enter the next with unstoppable momentum. Watch now, take notes, and put these strategies into action.

👉 Finish 2025 strong with The Appointment Engine—live bi-weekly training with Tom Ferry on the system to set 100 appointments before year’s end. Join Tom’s free live webinar with Matthew Ferry on September 30 to learn more: https://www.tomferry.com/webinar-registration-sep-q3-2025/ 

Tom Ferry talks with advertising superstar Gary Vaynerchuk about his mind-blowing advice for creating a brand that stands out over the competition. 

You’ll learn Gary’s secrets for offering more value, increasing your exposure, and leveraging Instagram like a natural. 

Learn the strategies, use the tools, and watch your brand grow.

Watch it now! 

On this extra short episode of the Tom Ferry Podcast Experience, Tom asks his brother, Patrick Ferry, and his brother-in-law, Ron Cronin, for their best advice to agents working in today’s market. 

Patrick and Ron are both powerhouse coaches who also run their own thriving real estate businesses. They practice what they preach, and that’s why they’re able to dominate in any market. 

In less than six minutes, you’ll learn:

• How to turn knowledge into confidence
• What it takes to stop complicating simple things
• The secret to instantly establishing yourself in a new market

Watch or listen now! 

True confidence isn’t a mask. It’s not about faking strength or pretending you’re okay. It’s about becoming unshakable in the face of life’s hardest moments—and learning how to rise every time you fall.

JJ Mazzo, Senior Mortgage Banker and EVP with CrossCountry Mortgage, is recognized as one of the nation’s top mortgage professionals. Today, he’s a leader who radiates confidence, consistency, and calm under pressure. But his journey here was forged in fire—through deep personal challenges, moments of despair, and battles with his own past.

In this powerful episode of the Tom Ferry Podcast Experience, Tom sits down with JJ to unpack his new book, “Perseverance Principles: How to Unlock Confidence, Consistency, and Wealth Under Pressure.” 

Together, they explore:

• Exercises to work through hidden trauma that quietly shapes your choices and limits your potential
• The key principles that turn pressure into power
• How to create authentic confidence when life throws you curveballs 

Whether you’re in the middle of a personal storm or preparing for the challenges ahead, these principles will equip you to stand taller, lead with authenticity, and create a future you’re proud of.

Watch or listen now!

So, how do you make sure that you show up to the phone every single day prepared, relaxed, and on your A-game?

That’s what Tom and his brother, Matthew Ferry, are talking about in this episode of the Tom Ferry Podcast Experience. 

You’ll learn three authentic follow-up tactics that will help you set more appointments without ever making the conversation awkward. Because when you approach every conversation with authenticity, people actually want to work with you!

This is a quick, tactical episode that you need to watch before your next prospecting call. 

So watch it now, take notes, and commit to more authentic follow-up!

Now is the time to slow down and really get a handle on what’s happening—so you can communicate it to your clients and keep business moving forward. 

In this episode of the podcast, Tom Ferry talks with three world-class market experts to unpack what’s really happening in the real estate market:

-Lance Lambert (Co-Founder of ResiClub) 

-David Childers (President of Keeping Current Matters)

-Ken Pozek (Orlando super-agent) 

You’ll learn the economic indicators that you need to be paying attention to, the context to help you explain them, and the knowledge to make you the smartest agent in your area. 

This episode is a must-watch for anyone who wants to understand today’s real estate market, so watch or listen now! 

In this episode of the Tom Ferry Podcast Experience, Tom sits down with Tim to unpack how the world’s top performers use relentless discipline to:

• Turn pressure into fuel for breakthrough growth
• Cut time-thieves and distractions without apology
• Elevate daily habits from “good” to game-changing
• Redefine identity so your results never depend on the market

You’ll discover the mindset tools that separate consistent winners from everyone else—and how to apply them to real estate, entrepreneurship, and life.

Ready to experience Grover live? He’ll dive even deeper on stage as the keynote speaker at this year’s Success Summit in Dallas, August 26–28.

Plus, you’ll connect with thousands of driven agents, learn today’s top strategies for generating listings, and build your own foundation of relentless discipline—grab your Success Summit ticket now: TomFerry.com/Summit 

In this episode of the Tom Ferry Podcast Experience, Tom sits down with Jimmy Mackin and Jason Pantana to break down the latest trends, tools, and tactics in AI marketing automation for real estate. 

You’ll learn the latest tools and strategies for putting your marketing efforts on autopilot and maximizing results, including:

• How to integrate AI with your current tech stack
• Autonomous AI agents that act without prompting
• Proven listing attraction strategies that convert
• Fundamental tools for saving hours on content creation

If you want to put your marketing on autopilot and scale faster, this is the episode for you.

Watch now and future-proof your business with AI marketing automation.

That’s exactly how Meital Taub is dominating her market right now. She’s a top-producing agent, brokerage owner with a team of 13 agents, a mother of three, and she’s already closed over $100M this year—with $170M more in active listings. 

Her secret? Repeatable systems for managing her team, her clients, and herself.

In this episode of the Tom Ferry Podcast Experience, Tom sits down with Meital to talk about her step-by-step approach to systems, self-care, and the daily practices that allow her to control and exceed seller expectations at scale.

If you’re ready to level up your listings, your leadership, and your longevity in this business, this one’s for you.

Watch now and start mastering seller expectations like a pro.

And if you’re not already signed up for this year’s Success Summit, what are you waiting for?! Get your ticket here: TomFerry.com/Summit 

For that, we need to turn to one of the best examples working today. 

At just 26, Selene Hanna has carved out a thriving business in the high-end Newport Beach market. She’s not just a sharp agent—she’s a licensed mortgage pro with a deep grasp of finance and a gift for content creation that’s turning heads across the industry.

In this episode of the Tom Ferry Podcast Experience, Tom, Courtney, Founder of La Fossé Media and Selene dive into Selene's journey, the most effective Instagram tactics for young agents, and what it really takes to stand out in today’s competitive luxury market.

No matter how old you are or how long you’ve been in the business, this is not an episode to miss. Watch or listen now!

P.S. Looking for more of the best plays that agents are running today? The Success Summit happens August 26-28 in Dallas, TX. These are real estate’s three biggest days for agents at any level. You’ll get dozens of the best social media tactics for young agents, systems that 10X your productivity, and so much more. Get your ticket at TomFerry.com/Summit 

In this episode, they discuss…

0:00 – About Selene 

3:30 – Understanding the finances 

6:10 – Instagram for business 

9:00 – The ultimate hook

11:55 – Hiring a videographer 

15:00 – Getting Insta inspiration 

17:30 – Breaking into luxury real estate

22:18 – Incredibly effective social videos 

26:00 – Plan for getting started 

31:00 – Selene’s next moves 

In this Mindset Monday, I’m talking about what to do when these periods of intensity arise. 

Especially when it’s time to talk price adjustments. But what if you never had to say them again?

In this episode of the Tom Ferry Podcast Experience, Tom sits down with Ft. Lauderdale luxury powerhouse Lourdes Maestres, who created a smart, proactive tool to keep clients informed, aligned, and loyal: the “Don’t Fire Me” Report.

This simple email strategy gives sellers exactly what they need—updates, data, and trust—so that when tough conversations come up, you’re never on defense.

Lourdes breaks down exactly how to create your own, how to deliver it, and why it’s a non-negotiable in today’s market.

📧 More confidence.

💬 Better conversations.

🧠 Stronger client relationships. 🏠 No lost listings!

Watch the episode now and start using your own “Don’t Fire Me” Report today.

On this episode of the Tom Ferry Podcast Experience, Tom talks with Tim Scheib, a powerhouse team leader out of central Iowa, about how shooting a piece of real estate content every day has made his business indestructible. 

They discuss:

-How to get started

-The most important types that are working right now

-What to do if you’re afraid of the camera

-The future (and present) state of AI

-The best real estate video strategies 

You’ll get a comprehensive view of what it takes to create better real estate content on a daily basis. Watch or listen now! 

In this episode of the Tom Ferry Podcast Experience, Tom sits down with Jimmy Mackin, co-founder of Listing Leads, to break down exactly how to spot hidden opportunities and dominate underserved markets.

This is a call to stop chasing what’s obvious. 

Smart agents uncover what others miss—and that’s where real estate opportunity lives.

You’ll learn:

✅ How to identify markets no one else is serving

✅ Why chasing "easy money" is holding you back

✅ What top producers do differently to scale fast

Real estate opportunity doesn’t just show up… You have to know how to find it, and this episode shows you how. Watch or listen now and start unlocking yours.

P.S. Want to know where to discover the greatest source of opportunities anywhere in this industry? tomferry.com/summit 

And you’re walking a tightrope between telling the truth and keeping the listing…

In this episode of the Tom Ferry Podcast Experience, Tom breaks down how to sell listings faster—without sacrificing trust or the client experience. 

You’ll learn:

• The 3 best ways to price a home
• How to discuss price adjustments without losing credibility 
• The “Don’t Fire Me” Report that keeps sellers informed and on your side
• How to respond to “This other agent says they can sell my home for more”

The last thing in the world you want is for your listing to expire right now. Watch this episode, take notes, and use the slides to sell listings faster!

It’s not luck. Systems are the reason why most agents fail and others succeed. Bad systems produce bad results. Great systems make success inevitable. 

In this episode of the Tom Ferry Podcast Experience, Tom breaks down the 14 systems that every real estate agent has in their business, whether they realize it or not. He’ll show you what it takes to fine-tune every aspect of your business, get out of a rut, and guarantee a more profitable future. 

The reason most agents fail is that they’re not conscious of this stuff, so watch the episode now and get ahead of it. 

Now, what if you could refine and perfect all of your systems and plays over just 3 days? There’s only one event to make that happen. The Success Summit happens August 26-28 in Dallas, Texas. Get your ticket now! TomFerry.com/Summit 

Yes, skills matter — but even a system will outperform a great salesperson.

What’s your system for creating certainty? That’s what I’m talking about in this Mindset Monday. 

Now, if your systems aren’t getting you perfect results, how can you upgrade them so that your business is firing on all cylinders – even when you’re not watching? 

You’ll only get that at Success Summit 2025.

For three powerful days — August 26–28 in Dallas — I’m joining real estate’s top minds to break down ECO-SYSTEMS: the next-level systems that deliver 10X results for every 1X effort.

This is how the best in the business scale smarter, faster, and with less stress. Get your ticket now: tomferry.com/summit. 

Consumers are understandably worried. But if you look at the current data and the historical cycles, there’s a good reason to be optimistic right now – as long as you can control the narrative. 

For this podcast episode, Tom talks with Keeping Current Matters CEO David Childers about what’s going on with tariffs and real estate. 

You’ll learn:

• The most informed, accurate market predictions
• How tariffs impact new construction
• Why now is a great time to buy or sell a home
• How to communicate effectively with your clients

And a lot more. 

Moving forward and closing more deals means understanding what’s going on with tariffs and real estate, so watch or listen now!

Once you do, schedule a free Business Strategy Session that will equip you with the knowledge you need to maximize the opportunities ahead. 

Got a victory you’ve been nurturing for a while? Share it in the comments!

And if you’re interested in consistent victories that snowball and help you hit your long-term goals faster, get your free strategy session to learn how we can create a personalized plan for scaling your business. 

In this episode of the Tom Ferry Podcast Experience, Tom talks with Kate Newey – the Hat & Heels Realtor from Chicago – about how she solved the burnout problem in her own business. 

I’ll give you a little hint… It wasn’t just about hiring help — it was about finding the right kind of person for a very specific role. That decision changed everything

She’ll walk you through her journey of scaling her business, hitting the wall, breaking through, and onboarding someone during a terrifying time.

If you’re ready to solve your own burnout problem and conquer these longer sales cycles, watch or listen to this episode now!

Want to start winning in every area of life like Kate is? As you’ll learn in the episode, she took a major leap of faith when she started coaching, and it’s paid off BIG TIME. It’s the story you’ll hear repeatedly. But before you leap, all you have to do is schedule a free call to learn more. Schedule now – thank yourself later. 

Big things are on the horizon, including a new policy that will add a layer of complexity to how homes are marketed. 

On this episode of the Tom Ferry Podcast Experience, Tom talks with one of real estate’s brightest minds, the Co-Founder of 1000Watt, Brian Boero, about what real estate agents need to do in light of the Clear Cooperation Policy developments. 

They’ll dive into the potential for retaliation from major brokerages, what the new “delayed policy” means for you, and what we can do in order to steer the industry in the right direction. 

If you work in real estate, this Clear Cooperation Policy decision affects your business, so make sure to watch or listen now! 

For this podcast episode, I’m bringing in one of the best in the business, Carolyn Young, to help you get your spring market prep where it needs to be. Carolyn and I talk about the routines, research, and strategies that will help you:

• Set more appointments
• Create more structure
• Win more clients
• Stand out over the competition 

Now is the time to go all-in on spring market prep; this episode is your guide. 

But what if you need more than strategies? What if you’re looking for action, support, personalized guidance, and guaranteed results? That’s what coaching is for. Schedule a call today to speak with an expert about what a Tom Ferry coach can do for you. 

I’m talking with LA luxury broker Andrew Dinsky and his coach, Torey Severino. Andrew did 81 transactions last year, with ⅓ coming from real estate developers. These sales are bigger, more profitable, and more consistent. Andrew and Tory will unpack their steps for identifying opportunities, making connections, building relationships, and using developers to skyrocket your business. 

If you’ve ever considered working with real estate developers and builders, this is the episode you need to watch, so do that now! 

And, as you’ll see from the episode, Andrew credits a lot of his continuous success to having a coach. If you’re ready to take your business to the next level, open new doors, and achieve the life you’ve always wanted, schedule a free call to learn more about coaching: https://www.tomferry.com/free-coaching-consultation/ 

This is an industry where a lot of agents are posting a lot of the same. And if that’s working for you, keep doing it forever. But most of the time, the ones who stand out are those who bring their own unique spin.

Take Kaitlin Hannig, for example. She’s fairly new to the business, but her hilarious realtor humor videos have already earned her a massive following.

In this podcast episode, Tom sits down with Kaitlin, Jason Pantana, and his social media specialist/personal comedian Savannah Cooper to talk about leveraging authenticity into popularity – and popularity into profits. 

You’ll learn the secrets of social success, how to find your creative UVP, whether realtor humor videos are right for you, and most importantly… is Kaitlin actually funny?

The only way to find out is to watch the full thing, right now. 

In this episode of the Tom Ferry Podcast Experience, Tom sits down with real estate leaders Valerie Upham, John Bathurst, and Zac Nelson to unpack the power of Mastermind groups. They’ll share how they got involved, the strategies they use to extract the most value, and how these groups have transformed not just their businesses, but their entire mindsets.

Because Masterminds aren’t just about new ideas—they’re about shifting your identity, leveling up your thinking, and operating at a whole new level.

Want to join a powerful Mastermind group today?

Tom Ferry coaching members get exclusive access to online and in-person Mastermind groups, from twice-weekly sessions on various business topics to high-level retreats for comprehensive strategizing and networking. If you're ready to surround yourself with the best and accelerate your success, schedule a consultation now to learn more: https://www.tomferry.com/business-growth-assessment/ \

In this episode of the Tom Ferry Podcast Experinece, Tom sits down with Jimmy Mackin, Jason Pantana, and the No. 1 team leader in the UK, Matt Nicol, to discuss the keys to business pruning so you can prioritize growth. 

You’ll get clear insights into discovering what’s not working in your business, what’s slowing you down, and how you can trim the fat to empower your efforts. 

But what if you’ve been trying to prioritize growth and you can’t see what’s slowing you down? That’s what we’re here for. Schedule a quick consultation to see how to Tom Ferry business coach can help: https://www.tomferry.com/free-coaching-consultation/ 

And don't forget to sign up for TAG event coming soon here! https://www.tomferry.com/tag/

In this episode of the Tom Ferry Podcast Experience, Tom sits down with his brother, Patrick Ferry, to reveal five essential strategies to set appointments at will—so you can start going on three to four a day.

You'll learn:

• How to identify and attract your ideal clients
• The perfect way to answer “How’s the market?” (without sounding salesy)
• Strategies to build a powerful online brand

Watch or listen and use what you learn to set appointments now! 

And sign up for TAG event coming soon here!

https://www.tomferry.com/tag/

Let’s take a look at Hannah Dubyne… She’s only 24 years old, did 59 transactions in a single year, and has only lived in her city for 3.5 years. Clearly, what she’s doing is working. 

In this episode of the Tom Ferry Podcast Experience, Tom and Jason Pantana talk with Hannah about her real estate success formula for creating massive demand and closing sales with confidence. She opens up her playbook for social media, creating connections, conversion, and so much more. 

These are strategies that will work for agents at any level – a true real estate success formula – so watch or listen now!

But in today’s market, a cookie-cutter approach won’t cut it. 

In this podcast episode, Tom Ferry and Jason Pantana sit down with Terri Sjodin, author of Presentation Ready and a keynote speaker at our Elite Retreat. She’ll unpack her proven strategies to help you communicate to close with certainty. 

What you’ll learn:

• The 3 biggest mistakes agents make in presentations
• How to build instant rapport with any client
• Adapting your style to fit your audience
• The closing lines that seal the deal

If you want to elevate your presentation skills and communicate to close more deals, this episode is packed with the insights you need. Watch or listen now!

To start off, Tom and his guests dive into the best platforms and strategies for real estate agents to turn to if TikTok gets banned in the U.S. You’ll hear their predictions, the social media platforms to start building out in preparation, and the the types of content that will set you ahead of the curve. 

Next, you’ll learn Jason’s genius strategy for generating organic leads and establishing yourself and the most trusted authority in your market. 

To find Jason's A.I prompts for generative AI blogging and SEO strategy go to the link: https://www.jasonpantana.com/podcast-prompts

This two-part episode is critical for your Q1 preparation, so watch or listen now! You don’t want to be behind if TikTok gets banned! 

That’s what Jason Pantana and Jeremy Knight discuss on This Week in Marketing!

Jeremy has built a huge, dedicated following in the Austin, TX area, bringing him consistent business. His secret is niching down on YouTube to create the content his audience wants. 

If you want to create a powerful, lead-generating YouTube channel, finding your niche is an absolute must. 

In this episode, you’ll learn:

• The best types of real estate YouTube videos
• How to combine multiple niches under a cohesive umbrella
• Keys to strengthening your YouTube brand
• The best tech and tools for creating YouTube videos

Watch or listen and start niching down on YouTube now! 

In this episode, they discuss… 

2:15 – How long until YouTube pays off 

5:00 – Best videos / finding your niche 

11:30 – The umbrella of your niche 

13:20 – YouTube brand elements 

19:35 – Best tech tools for creating video

This is what Tom Ferry, Jason Pantana, and Jimmy Mackin are discussing in this special double-feature of the Tom Ferry Podcast Experience! 

In Part 1, they’re diving into the unique marketing strategies that worked in 2024 which will really take off in 2025. You’ll learn what’s going on with real estate influencers, faceless creators, and the best listing attraction strategies out there. 

Then in Part 2, Tom, Jimmy, and Jason break down a powerful strategy to build and maintain trust with everyone who encounters your brand. 

This is essential 2025 prep, so watch now, and let us know your thoughts on real estate influencers in the comments! 

In this podcast episode, Tom Ferry and Jimmy Mackin reveal their groundbreaking insights from an in-depth analysis of over 12,000 Instagram posts. They break down exactly what’s working (and what’s not) for generating real estate Instagram leads, featuring concrete examples of top-performing content. 

You’ll discover:

• How to turn your listings into lead magnets
• Proven strategies to cut through the noise in your market
• Ways to build a loyal following of engaged prospects
• The secrets to winning more real estate Instagram leads than ever before

This episode is a powerful playbook for one of your most powerful lead gen pillars, so listen now! 

In a year when 6-8% of your database will make a move, you need to have a killer strategy for your real estate email newsletter. On this episode of This Week in Marketing, Jason interviews Atlanta, Georgia’s Vanessa Reilly, who is one of the best email marketers in the business. Her emails are attention-grabbing, addictive, and – most importantly – they get people to take action. 

Vanessa unpacks her strategy for taking your newsletters to the next level and giving your audience the content they really want. You’ll learn her strategy for:

• Subject lines
• Email frequency
• Leveraging listings
• Valuable content 
• Driving engagement 

Watch or listen, now, and make your real estate email newsletter the factor that sets you apart from the competition. 

In this episode, they discuss…

0:00 – Mass email strategy 

3:15 – Vanessa’s email marketing strategy 

6:28 – The subject line

12:18 – Results of email marketing

15:08 – Weekly frequency 

19:25 – Mistakes & where to start

In this special episode of the Tom Ferry Podcast Experience, I’m honored to sit down with my dad, Mike Ferry, to explore the incredible story behind his groundbreaking career. From working alongside the iconic Earl Nightingale to the pivotal decisions that launched him into real estate, Mike shares the strategies and insights that revolutionized the industry.

This is more than a conversation; it’s a masterclass in living a purposeful and abundant life. Decades of wisdom are distilled into this one unforgettable episode. Grab a notebook, because the lessons Mike Ferry shares have shaped my journey as a leader, and they could do the same for you.

In this insanely powerful episode of the podcast, Tom Ferry talks with national speaker and NYT bestselling author Rory Vaden about the secrets to personal brand growth which will take your market reputation to the next level. You’ll learn exactly what it takes to put your brand on steroids and redefine the way you’re seen online. 

Watch or listen now, and if you really want to experience personal brand growth in 2025, Rory will be a guest speaker at our upcoming Elite Retreat in Orlando, FL, January 20-21. He’ll be sharing game-changing insights you won’t get anywhere else. 

Elite Retreat is real estate’s most exclusive high-level event of the year, and it’s only open to Tom Ferry coaching members, so if you’re interested in joining, schedule a growth assessment today! 

In a series of rapid-fire Q&As, Tom speaks with Jamie McMartin, Alicia Soekawa, Todd Bartusek, Rachel & Dustin Parker, and Derek Caldwell, who each reveal their unique secrets for scaling sales in 2025. They’re breaking down their processes, systems, marketing strategies, routines, and mindsets that drive consistent growth.

This episode is loaded with insights and game-changing tactics for scaling sales, straight from the pros. Grab your notepad and prepare to implement these strategies for an unstoppable year ahead!

For this episode of This Week in Marketing, Jason Pantana shares his segment from our epic recent webinar, “THE PLAN: Design Your Ultimate 2025 Business Plan,” in which he shares the best social media strategies for realtors in 2025. He’ll show you how to:

• Beat the algorithm to get your content prioritized and served to the right audience
• Transform content into conversations
• Leverage AI to amplify your impact

This is absolutely essential for your 2025 business prep, so make sure you watch or listen now, then implement today’s best social media strategies into your business plan. Afterward, you’ll want to go back and watch the full webinar recording, here. 

In this webinar segment, Jason discusses…

4:25 – Local social 

6:05 – Content Funnel 

12:50 – AI Amplification 

On this episode of the Tom Ferry Podcast Experience, I have 8 revenue rainmakers – Lourdes Maestres, Steve Rovithis, Luke Newcomer, Landon Albrick, Riley Smith, Meredith Fogle, Dee Martin, and Blake Davenport – who are spilling their secrets of how they’re making a ton of money right now. 

In a rapid-fire Q&A, we’re going around the table as they share their best strategies for ensuring a profitable year to come. 

You’ll learn what they're doing to generate and convert huge amounts of leads, the groundbreaking strategies to start implementing now, and their systems for scaling without hitting burnout. 

This is too much wisdom to digest all at once, so we’re splitting it into two parts. Watch or listen now, take notes, and check back next week for Revenue Rainmakers Part 2! 

In this episode of the Tom Ferry Podcast Experience, Tom breaks down the five essential steps that will ensure next year is your best year in real estate. From refining your Unique Value Proposition to perfecting your schedule and taking a unique stance on your fees, this episode is packed with actionable insights you can implement immediately.

Don’t wait – with the new year fast approaching, the work you do now will determine if it’s truly your best year in real estate yet. Watch or listen now!

In this episode of This Week in Marketing, Sam sits down with Jason Pantana to break down exactly how he leverages the new rules of Instagram to attract high-end listings and buyers – all without spending a dime on ads.

You’ll learn the secrets behind the types of content that drive massive engagement, how to read your audience’s interest, and the best tactics for working with Instagram’s algorithm to maximize your lead generation.

If you’re ready to skyrocket your business using the new rules of Instagram, don’t miss this episode. Watch or listen now!

In this episode, they discuss… 

3:00 – Qualifying a lead

6:23 – Calibrated questions 

13:00 – Content that gets attention 

19:00 – Other people’s listings

22:43 – Types of post 

25:40 – Useful strategies 

28:30 – How leads reach out

In this episode of the Tom Ferry Podcast Experience, I chat with T3 Sixty CEO Jack Miller about the implications of this report, the greatest risks to real estate, and strategies to navigate the challenges ahead.

Ten years ago, T3 Sixty published “The Danger Report,” which accurately predicted 83% of the situations we face today. Given this track record, “The Opportunity Report” is essential knowledge for every agent.

Watch or listen to our full breakdown, and be sure to read the entire report. The risks to real estate are significant, but as you’ll discover, there are effective ways to stay ahead of them.

In this episode of This Week in Marketing, Jason Pantana talks with Hannah about what it takes to attract double-digit real estate leads from YouTube every month. As they walk through her channel, you’ll learn her secrets for:

• Keyword optimization
• Video ideas and research
• Thumbnails
• Content creation

And more!

If you’re not generating leads from YouTube (and a lot of them, regularly), you’re missing out on one of the best lead generation channels out there. Watch or listen, now! 

In this episode, they discuss…

0:00 – About Hannah’s business 

3:10 – Hannah’s story

5:48 – Evergreen videos 

8:35 – A walkthrough of Hannah’s channel 

10:40 – Thumbnails & keyword optimization

17:00 – Hannah’s second channel 

19:00 – Video breakdowns

22:55 – Researching topics 

In this episode of the Tom Ferry Podcast Experience, I’m talking with my good friend, Jimmy Mackin, about the best Q4 marketing to go all-in on right now. These are three marketing campaigns that will immediately start generating interest and lining up deals while still allowing you to enjoy your holidays and family time. 

Watch or listen to it now, and don’t forget… On November 6, Jimmy and I, as well as Jason Pantana (of Marketing Edge and This Week in Marketing fame) are going live for the business planning event of the year! THE PLAN: Designing Your Ultimate 2025 Business plan is a step-by-step guide to building your perfect business plan from the bottom up and optimizing it for maximum revenue! Sign up now!

https://www.tomferry.com/webinar-registration-business-plan-2025/

One last thing! In the episode, Tom and Jimmy mention an internal message from Mr. Beast. You can check that out here: https://drive.google.com/drive/u/1/folders/1FwLJflbEVG0mKq6AdHIz0-Jj9fiju2l1 

For this episode of This Week in Marketing, Jason Pantana shares a clip from the Success Summit in which he explains the marketing secrets he learned from his longtime mentor for getting listings sold. You’ll learn how Jason went from being an out of work waiter to the rising Rockstar of his first team by aligning with sellers and winning their support in marketing the listings.

This is a framework for how to talk to sellers and get your intentions aligned. It’s the foundation of getting listings sold, so watch or listen now! 

In this episode, Jason discusses…

0:00 – Jason’s story 

6:30 – How to set expectations

9:50 – 3 parties in the sale of every home

12:30 – A common foe

17:50 – The second function of a listing agent

21:50 – Decision Criteria 

When Andrew called me with the idea of sending out an in-depth survey to all the best real estate teams working today, needless to say, I got excited. Over 500 teams responded! We learned what these teams are doing differently, the plays they’re running, and distilled all the information down into practical insights. 

You’re about to learn the most important lessons from the best real estate teams in North America, including:

• How they organize and compensate their teams
• Lead generation costs and sources
• The secrets of successful lead nurturing

And a lot more!

If you want to run your business like the best real estate teams do, this is an episode you can’t miss! 

P.S. Andrew and I share some slides in this episode which you’ll definitely want to see. So you may want to go back to check it out on YouTube or our website. 

In this episode of This Week in Marketing, Jason Pantana teams up with AI expert Dennis Yu to explore how AI can revolutionize your online brand optimization. They’ll dive into the mechanics of AI searchability and reveal strategies to leverage these tools effectively.

By the end of this episode, you’ll know how to enhance your online visibility, attract more leads, and outshine your competition on Google.

Online SEO and brand optimization are essential for any real estate agent, and this episode is the place to start. Watch or listen, now! 

In this episode, they discuss…

0:00 – AI for online discoverability 

6:10 – Optimizing online presence

12:35 – Claiming your name

20:34 – Using Google against itself 

24:54 – Bots as employees 

In this episode of the Tom Ferry Podcast Experience, I’m talking with Edna about her secrets of real estate success, from maximizing charisma and scaling personalization to locking in solid S.O.P.s. You’ll hear the story of how she was struggling to hold down 100 transactions a year by herself, got into coaching, and found the systems that allowed her to scale every aspect of her business. 

Whether you’re a new agent or an experienced pro, Edna’s knowledge will help you raise the bar, close more listings, and find a new level of balance in your life. That’s what we’re talking about when we talk about the secrets of real estate success. There are no easy fixes, but there are systems and strategies for making your goals a reality. 

Listen now! 

To help make it easy on you, this episode of This Week in Marking is all about the Dos and Don’ts of YouTube optimization for agents. Jason Pantana shows you how to fine-tune your channel with everything from attention-grabbing thumbnails to meaningful SEO. You’ll get advanced strategies for enhancing engagement, tips for harnessing playing to the YouTube algorithm, and so much more! 

YouTube optimization for agents doesn’t have to be overly complicated – but it MUST be done. Watch or listen now to get started! 

For this week’s podcast, I want to share with you a panel from our recent Success Summit in which you’ll hear from three women who each launched their own incredible real estate comeback using unique methods. Misty Maki, Janet Glaude, and Nikki Martin had each taken a stumble in their caress when a decisive moment or decision set the stage for a new phase. 

You’re about to get a glimpse into what it takes to reinvent your brand, transform your team, and launch a real estate comeback to establish a legacy. Listen now. 

In this episode of This Week in Marketing, Jason Pantana talks with Elio about his strategy for generating Instagram leads at scale, the content he produces to captivate his audience, and his tactics for following up. This is one young genius’s process for going from DMs to closed deals.

No matter what lead gen sources you’ve been using, you can not afford to miss out on Instagram leads. As you’ll see, it doesn’t have to cost a lot to make a lot. Watch or listen now! 

First up is Ashley Blackmore from Durango, CO, who is harnessing the power of the often-overlooked platform NextDoor to generate and win listings at scale. Next, Jill Biggs from Hoboken, NJ, reveals her Listing Multiplier strategy, which transforms one listing into four additional opportunities. Finally, Vanessa Reilly from Atlanta, GA, shares her game-changing approach of using personalized letters that are dominating her market.

These three standout marketing strategies are some of the best working today for winning listings and enhancing your reputation in the industry. Don’t miss out—watch or listen now to discover how you can implement these tactics for your success! 

In this episode of This Week in Marketing, Jason Pantana and Coach Jeff Bannan discuss what’s working for the best agents today to generate more business from Instagram. They’re not delving into theory or anything overly technical. These are straightforward, practical Instagram pro tips that you can start to execute immediately for better results. 

Jeff is even busting out a list he’s compiled from all of his top level clients which shows the tactics that work every time, consistently. 

If you’re looking for practical Instagram pro tips for targeting real estate buyers and sellers, this is the video for you. Watch or listen now. 

In this episode, they discuss…

2:20 – Jeff’s list of pro tips

5:30 – Getting shares

10:50 – A play-by-play for success 

13:05 – The power of polls 

25:15 – How to form your strategy

34:55 – Appeal to those who aren’t ready YET

For this episode of the Tom Ferry Podcast Experience, I want to share a segment from my recent Success Summit where Jeff Mays interviews Case McCarthy, Elio Alanis, and Zach Callicutt, three new real estate agents who have managed to have such a big impact in such a small amount of time. 

At 22-years-old, Elio is already a millionaire. Think about that. He’s clearly doing something right. 

No matter what your level of experience, the wisdom that these three new real estate professionals share is for you, so make sure to watch or listen now. 

Turns out, it’s a lot more than that, and leveraging NextDoor might just be the best way for winning over sellers who weren’t considering listing before. 

In this episode of This Week in Marketing, Jason Pantana starts off with some important news and updates from the world of real estate marketing, including a new Google Business Profile scam you need to be aware of, plus an interesting new Instagram update that helps expand your presence. 

For the main story, he interviews Rockstar agent Ashley Blackmore from Durango, Colorado, who blew the audience at our past Success Summit with an innovative strategy of leveraging NextDoor for leads. 

Ashley shared one post which got her 6 listings and 3 buyers. It was just one post with $0 spent! Make sure to watch or listen to learn how she did it! 

In this episode, they discuss… 

0:00 – A Google scam & Instagram update

8:17 – Leveraging NextDoor

16:00 – DMs from listings

Instead of just telling you what to say in those situations, on this episode of the Tom Ferry Podcast Experience, I’m here with Mike Hickman, the CEO of Southern Gables, practicing the most effective buyer agreement roleplays.

You’ll learn how to talk about your commission, the questions to ask, and the phrasing that will help build trust and offer a better experience. 

We’ve just seen a massive shift in our industry and you need to be practicing your buyer agreement roleplays anyway, so this episode is necessary viewing. Check it out now. 

In this episode of the Tom Ferry Podcast Experience, I’m talking with Toby Mathis, the President of Anderson Business Advisors, author of “Infinity Investing,” and one of the best tax attorneys on the planet. He’s sharing the secrets of savvy financial management which real estate agents can use to create real generational wealth. 

Stop wasting the money you make and start your journey to savvy financial management by watching or listening to this episode. Also, be sure to get your copy of Toby’s book, “Infinity Investing.” 

This is a special episode of This Week in Marketing, aimed at your overall marketing strategy for the road ahead. Jason Pantana interviews the No. 1 coach himself, Tom Ferry about the post-settlement marketing that drives consumer decisions now. 

You’ll learn the mindset, the messaging, the marketing channels, and the consumer psychology you need to make an impact in your market, as well as the best ways to protect yourself under the new rules.

Watch or listen now!

First, Jason dives into the impact that AI is having on online search. You’ll learn the most recent developments that OpenAI has made on their online search feature, and what it means for your SEO. 

Next, you’ll discover the six most dominant sources where sellers look for listings agents, so you can be found and stand out. He’ll give you a full tutorial of how to position yourself on these sources to maximize your chances. 

Watch or listen to this episode now and then position yourself for success where sellers look for listing agents! 

In this episode, Jason discusses…

0:00 – Intro

1:15 – AI’s impact on Search

8:20 – Where sellers look for listing agents

15:00 – Finding the best agent directory sites

Here’s the problem it aims to address: half the states we work in haven’t given us new paperwork, and the other half have given us ambiguous, confusing paperwork. With the new offer rules surrounding the NAR settlement about to take effect, there’s a lot of misunderstanding (and misinformation) surrounding what you can and can’t do regarding contracts and offers. 

In this vitally important episode of the Tom Ferry Show, I’m talking with one Leo Pareja, the new CEO of eXp Realty, who helped to create the proposed new contract criteria, on what it means and how to understand all the changes taking place. He’ll help you cut through the misinformation and get a full grasp on how to conduct business in the new world of real estate. 

The new commission rule changes DO affect you, and Leo and I can help you understand how to navigate them, so watch or listen now. 

I want to help you get there and step into this new world with confidence. That’s why for this episode of the Tom Ferry Podcast Experience, I’m sharing an entire webinar I did which attracted over 5,000 motivated agents. The goal here is to provide you with everything you need to prepare before the Realtor commission changes take place. 

I’m talking with titans of the industry, such as Alyssia Essig (leader of The Essig Team), Jack Miller (CEO of T3 Sixty), David Childers (CEO of Keeping Current Matters), Kristi Jencks (one of the top business coaches out there), and marketing master Jimmy Mackin (CEO of Curaytor), about everything from contracts and processes to negotiations and buyer consultations. 

Do not take these Realtor commission changes lightly! Watch this episode and make the changes before it’s too late! 

In this episode of This Week in Marketing, Jason Pantana shares breaking marketing news relevant to real estate agents including a new scam affecting social uses and an important update Instagram is experimenting with. Then, he gives into how to use Instagram sequence tools to grab clips from other videos to use as opening visual hooks to captivate your audience. It’s one of the best tricks for helping your videos to go viral. 

Last, Jason talks to listing genius, Felicia Lewis, who is crushing her market in Carmel Valley outside San Diego. Felicia is what you might call “the seller’s dream agent,” and creates an unparalleled demand for her services. In this conversation she’ll show you how to adopt her listing generation strategies into your own business. 

Be sure to watch or listen, take note, and start using the Instagram sequence feature in your social media videos right away! 

In this episode, they discuss… 

0:00 – News & Updates

6:26 – IG Sequence Tutorial 

13:30 – Felicia Lewis Interview

In this episode of the Tom Ferry Podcast Experience, I talk with Tom about what it takes to be a great listing agent in today’s environment. We cover marketing, data points, vital knowledge, lead follow-up, timing, and he even shares the three most important principles of all great listing agents. 

But that’s not all Tom Toole has to share on this episode. He’s also sharing his ultimate techniques for handling buyer broker agreements at scale. 

Whether you’re a solo agent or running a team, the scripts, strategies, and information that Tom Toole shares are guaranteed to make you a better agent almost immediately. And if you’re serious about enhancing your skills and closing more deals before the end of the year, the best solution is to attend the Success Summit happening in Dallas, August 27-29. Get your ticket now: https://www.tomferry.com/summit/ 

Answering these questions on this episode of This Week in Marketing are Mike Hedge and Scott Pridemore, the CEOs of Pridemore Properties, as well as their in-house videographer and social media manager, Teresa Sottile. Jason talks to them about a recent video that led them to develop a viral video strategy which leverages popularity into prestige. 

You may have seen one of their Instagram reels which went viral, racking up over 4 million views in just a matter of days. Through this insightful interview, Mike, Scott, and Teresa share the impact this virality has had on their business, the creative process of creating viral content, the power of working with creative teams, and how they’ve formulated what could genuinely become a viral video strategy for real estate agents to harness. 

This is a CAN’T MISS episode, so watch or listen right here. 

And for those agents who are serious about taking their social media and real estate marketing games to the next level, you can’t afford to miss Tom Ferry’s upcoming Success Summit, August 27-29 in Dallas, TX. This year, Tom, Jason, and dozens of top producing agents are going all-in on the new marketing you need to attract qualified business in today’s new market. Get your ticket now before the price goes up! 

https://www.tomferry.com/summit/ 

This is real estate’s biggest, most impactful 3-day event aimed at equipping you with everything you need to charge the storm and create the abundance you desire. Tickets are on sale now, so don’t wait to get yours! 

https://www.tomferry.com/summit/ 

Lucky for you, my guest on this week’s episode of the Tom Ferry Podcast Experience is exactly the person who can elevate your presentations to the next level. Terri Sjodin is a longtime friend of mine and the author of the new book, “Presentation Ready.” In this talk with her, Terri will show you how to craft polished presentations that close deals using expert debate strategy. 

You’ll learn the top three mistakes that agents make during presentations and how to avoid them, the secrets to closing the deal instead of concluding your talk, and how to fully prepare yourself for the demands of the time. 

Don’t miss this episode, and be sure to buy Terri’s book, “Presentation Ready,” where you’ll learn how to avoid the 12 biggest mistakes that kill presentations that close. 

There is only one place where you’ll get the full insider scoop on all of the best AI tools for real estate agents that will vastly improve every area of your business – our biggest event of the year, the Success Summit. This year, we’re going all out on AI and showing agents exactly how to reshape their entire business for maximum efficiency and profit. 

For this episode of This Week in Marketing, I want to share a clip from last year’s Summit, where Jason Pantana walks you through the best practical AI tools for real estate agents. It’s powerful knowledge for any agents looking to future-proof their businesses. 

Watch it now and then be sure to get your tickets to the upcoming Success Summit this August in Dallas! 

In this episode, Jason discusses…

0:00 – Practical uses for AI

4:40 – Outputs of AI

7:10 – Video cloning 

10:30 – Audio enhancement 

12:00 – Text to…

16:20 – Text edited videos

18:52 – Never sacrifice

To answer that question, I have two of the brightest minds in real estate, Lisa Chinatti (Chinatti Realty) and Jack Miller (CEO of T3 Sixty), on the podcast. They’ll show you some of the most crucial adjustments to make before the new commission changes go into effect, covering everything from scripting and value propositions to commission negotiation and contracts. 

Time is running out to get yourself prepared for the big shift! So watch or listen to this episode now and get ready to turn the new commission changes to your advantage. 

In this episode, we discuss… 

1:30 – Decoupling commissions 

3:00 – 3 adjustments before August 17 

10:15 – Offering options

11:55 – Collaboration on both sides

16:45 – Collaboration, contracts, and creativity 

18:25 – Appraisals 

22:20 – Making up commission gap

29:30 – Scripting

37:00 – Big mistakes to avoid

I’ve known Gino Blefari since I was 19 years old. He’s been my personal client for decades, and in that time he’s risen to become real estate’s top player, the CEO of Berkshire Hathaway HomeServices of America. When analyzing Gino’s success, we’re not looking at what he started doing differently, but what he did persistently year over year his entire career. 

In this episode of the Tom Ferry Podcast Experience, Gino shares with me some of the greatest knowledge you can get on a podcast – the routines and systems of certain success. This is the full playbook of real estate’s top player, so I’d listen to this one until you have it memorized.

Last week on This Week in Marketing, Jason covered what it takes to create alignment with sellers to set the stage for launching a listing in the best possible way. This week he’s opening up his entire canon of effective listing marketing strategies for agents to fuel their playbooks and make sure that their listings attract serious offers. 

Launching a listing in the right way is your key to success as an agent, so watch or listen to the episode, choose your strategies, and build your plan.

In this episode, Jason discusses… 

0:00 – When to not launch a listing

2:05 – The six buckets of launching a listing

2:50 – Media assets

9:00 – Social media

16:05 – Print assets

21:42 – Open houses

25:42 – Signage 

27:10 – Paid ads

Join us in this episode as we dive into the best practices for aligning expectations with sellers and preparing them for the marketplace. Our host, Jason Pantana, brings on his original mentor, Bobbie Noreen, to share her proven framework for effective seller conversations.

Learn how to set the stage for a successful listing and build a strong relationship with your sellers from the start. Don't miss part one of this two-part series!

In this episode of The Tom Ferry Show, Tom Ferry and Jimmy Mackin dive deep into a series of effective campaigns that you can implement immediately.

Discover the Magic Buyer Letter strategy and other powerful assets that have helped agents secure listings quickly and efficiently.

Don't miss out on these actionable tips and start generating more listings today!

For this episode of This Week in Marketing, we're sharing a clip from the Marketing Edge Phoenix event where Jason Pantana interviews two of the greatest real estate marketers working today, Shannon Gillette and Brandon Howe. 

In this panel, these two Arizona marketing juggernauts share their secrets to success and the pillars they use to close hundreds of deals each year. Shannon will teach you how to build a powerful personal brand through Instagram and YouTube, while Brandon breaks down how to use postcards and Google Business Profile to their maximum potential. 

If you’re looking to learn the secrets to better marketing straight from the best real estate marketers themselves, this is an episode you can’t afford to miss. 

In this episode of the Tom Ferry Podcast Experience, I talk with two of today’s greatest team leaders, Stephanie Younger and Jamie McMartin, about what it takes to raise your urgency and focus in real estate today. 

You’ll get an inside look at the playbooks of the best agents working today for generating more listings, keeping your mindset strong, raising urgency with buyers and sellers, and closing deals with consistency. They’re even sharing their daily checklists. 

I’ll say it again… Urgency and focus in real estate is the equation for getting your fire back, so watch or listen now. 

In this episode of This Week in Marketing, Jason Pantana will show you how to geo-target your YouTube ads for capturing seller leads and becoming the “I see you everywhere” agent of your community. 

You’ll also learn some important updates about ChatGPTs new integration with Google docs which will help keep you on the cutting edge of real estate tech and automation. 

Geo-targeting your YouTube ads for capturing seller leads is one of the best ways to supercharge your lead gen in this market, so watch or listen, now! 

That’s the question that Jimmy Mackin and I are answering in this episode of the Tom Ferry Show. We’ll show you the exact websites and tools for thoughtful marketing that any agent can access to level up their game and compete like the small percentage of agents listing the majority of homes today. 

You will walk away with a guide for attracting listings at scale, so that you don’t just get busy – you stay busy. 

Watch or listen right now. The tools for thoughtful marketing are waiting. 

In this episode, we discuss…

0:00 – The Best vs. The Rest

2:25 – A counterintuitive rule

4:50 – Marketingexamples.com

6:20 – 1of10.com

9:40 – reallygoodemails.com

13:50 – Tweet Hunter

16:55 – Dribbble

One of the best people to turn to is Jimmy Burgess, the CEO of Berkshire Hathaway Home Services Beach Properties of Florida. In this episode of the Tom Ferry Podcast experience, Jimmy and I will show you the buyer agency role plays you need to study and practice today.

On top of that, Jimmy is sharing a ton of powerful knowledge on how agents can get unstuck in today’s market, the secrets to powering up your work ethic, and how to leverage buyers into listings. 

This knowledge is essential, so watch or listen and then begin practicing these buyer agency role plays now.

In this episode of This Week in Marketing, Jason Pantana talks with Chris Giannos, the CEO of Humanize.io, about the best real estate recruiting strategies working today for any role. They’ll cover the places to run ads, the messaging to attract top talent, how to write great ads, and creating a flywheel that amplifies your business from all angles. 

These are the real estate recruiting strategies guaranteed to make an impact on your business, direct from the best in the field, so quit wasting time and watch or listen now! 

The market is shifting yet again. Keeping Current Matters estimates that mortgages will drop in the second half of the year. With July approaching, this is your real estate halftime opportunity to make adjustments and fine tune your business – and that’s exactly what I’m showing you how to do in this episode of the Tom Ferry Show. 

I’m asking you important questions that will help you get to the root of what’s working and what’s not. After that, we’ll take a look at some insights from TomAI that show what some of our best clients are doing to win in their markets right now. 

Watch or listen now and get started making your real estate halftime adjustments today. 

In this episode, I discuss…

2:00 – What worked/didn’t?

4:00 – Priority adjustments

8:10 – Stop rolling the dice

10:20 – TomAI insights

13:54 – Tech enabled operations

In this episode of the Tom Ferry Podcast Experience, you’ll get all that and more. I talk with David Childers of Keeping Current Matters about his housing market forecast and the conversations you must have with buyers and sellers to steer the narrative. 

We’ll cover mortgage rates, inventory, the most important factors affecting real estate today, and break down a housing market forecast that will put everything in perspective. 

This is not an episode to miss. Watch it now and become the knowledge broker that consumers need today. 

In this episode of This Week in Marketing, Jason turns to one of the most knowledgeable minds in the entire business, David Childers of Keeping Current Matters. They’re talking about the realtor marketing messages that spur conversations, win trust, and inspire consumers to take the next step with you as their agent. 

This is a must-watch episode for putting out realtor marketing messages that make a difference, so watch or listen now! 

Once you check out the episode, you can check out the slides that David mentions by clicking here. 

In this episode, they discuss…

0:00 – Intro

2:50 – Important market conversations

7:25 – Determining needs

9:30 – Inventory is growing

11:45 – Watch the traction

12:50 – Mortgage rates

16:20 – Price conversations

20:40 – 3 things that affect affordability

22:30 – Gen Z and homeownership 

24:20 – Networth of a homeowner 

26:10 – Conversations for sellers

When that happens, how can you adjust your real estate follow-up to keep yourself top of mind with leads and generate new opportunities? That’s the question I typed into TomAI and it showed me what some of our most successful clients are doing right now to win big in their markets. 

In this episode of the Tom Ferry Show, I’m sharing the three most important adjustments with you. This is the summer to improve your real estate follow-up, so watch now! 

In this episode, I discuss…

0:00 – Summer adjustments 

0:55 – Increase personalization in follow-up 

4:02 – Education-based marketing

5:13 – Community Events

First, he dives into some breaking news surrounding the Google Map Pack and the upcoming TikTok ban in the U.S. You’ll learn what it means for you and how to prepare yourself before diving right into the four most important videos for buyers to be making right now. 

Once you watch, be sure to check out the full examples on the Instagram pages of Shannon Mangin and Roland Osage. This is not one to miss!

In this episode, Jason discusses…

0:00 –  News and Updates

10:30 – Videos for Buyers Agents

13:48 – Homebuyer hacks

15:48 – Property preview

18:10 – Instagram as matchmaker

20:30 – Area comparison guide

In this episode of This Week in Marketing, Jason Pantana talks with one of the most brilliant minds in all of real estate marketing and branding, Marc Davison, about what it takes to elevate your value proposition for buyers. 

Jason and Marc cover everything from the science of colors and fonts to the messaging you put you out. This is a masterclass of crafting a brand identity that consumers trust. Watch it now! 

And if you’re truly dedicated to scaling your marketing and skyrocketing your value proposition with buyers, do not hesitate to check out Jason’s full line of MarketingPRO courses.

Luckily, there is a way to permanently train your own custom GPT to write consistently perfect listing descriptions. In this episode of This Week in Marketing, Jason Pantana will give you a custom GPT tutorial for doing just that. 

He’ll walk you step-by-step through setting up your custom GPTs in ChatGPT, training them to match your needs and tone, and he’ll even give you the listing description prompts to feed it. 

And if you’re interested in more of these step-by-step real estate marketing tutorials, you must check out MarketingPRO – Jason’s 3-part, self-guided video series covering the most important aspect of your marketing: email, social media, and Google Business Profile. Get the full bundle now! 

On top of that, Jason’s full AI course, AI Marketing Academy, has a new session starting soon. Be sure to check it out! 

In this episode, Jason discusses… 

0:00 – News & Updates: Meta.AI

4:30 – YouTube & Adobe updates

8:45 – Custom GPT tutorial 

14:20 – Writing listing descriptions 

The NAR settlement agreement has gotten preliminary approval and rules are set to change in July, but that’s just one of the new challenges you face. 

Right now, it’s critical to use new buyer strategies to handle consumer perceptions, increasing competition, and a confusing market.

In this episode of the Tom Ferry Podcast Experience, I’m talking with expert coaches Janet Miller and Tausha Fournier about the buyer strategies that agents need to start implementing TODAY to protect themselves and start driving more business before the summer. 

Listen now. 

Since the NAR lawsuit first dropped, consumers have seen buyer agents in a different light. It’s your job to fix that and the way you do it is in your real estate marketing. 

In this episode of This Week in Marketing, Jason Pantana talks with Brian Boero, the co-founder of 1000Watt about the best marketing for shaping buyer agency perception today. 

Watch or listen now.

In this episode, they discuss…

0:00 – Fixing buyer agency perception 

4:08 – What matters to consumers

9:16 – Questioning value

12:00 – Setting better expectations

16:25 – Tell the right story

22:50 – Revealing statistics

26:30 – The best script is the truth 

31:00 – Lead the pack

With the NAR settlement come new rules and challenges that require preparation and nuance on an entirely different level. But it doesn’t have to be difficult.

In this episode of the Tom Ferry Show, I’m talking with coach Paul Sanford about the new buyer presentation strategies for winning trust, staying protected, and earning the signed contract. 

You MUST update your buyer presentation before June, and not just because it’s the law. This is one of the best places to start, so watch right now!

Jason Pantana rolls out a new format for This Week in Marketing, dividing each episode into three sections: News & Updates, a Practical Strategy, and a Short Interview.

This week, he’s talking with Zachary Foust about the knock-out real estate TikTok videos he’s using to draw an audience and spark conversations. Zach is one of the most unique and informative TikTok creators out there and his insights will blow your mind. 

Watch the episode, and then be sure to check out the real estate TikTok videos they reference in the links below: Gen Z & Millennial Buyers

10 Minute Personal Story

Stop Buying a Home Video

In this episode, you’ll hear about…

0:00 – News & Updates

6:00 – Tips & Tactics

10:30 – Interview with Zachary Foust

For this episode of the Tom Ferry Show, I’m sharing the entire recording of my recent webinar which attracted tens of thousands of agents from across the country, “Embracing Change Pt. 2: The Listing Side of the NAR Settlement.”

In addition to my own thoughts and strategies, you’ll also hear from industry thought leaders, Lisa Chinatti, Jamie McMartin, Jack Miller, Jimmy Mackin, and Byron Lazine. These are some of the most successful and most informed minds working in real estate today, and they’re opening up their entire playbooks on how to adapt your listing strategies in light of the NAR Settlement. 

This is a big deal, and I’m sharing it to help agents everywhere protect themselves and start serving more clients than ever before. 

In this webinar, we discuss…

0:00 – The NAR settlement adjustments

8:12 – Jack Miller: settlement sighlights

15:00 – B2B vs. C2C

22:30 – Co-Broke offers

31:17 – Listing contracts & objections

38:45 – A roleplay 

46:00 – Best advice 

1:00:00 – 5 listing attraction strategies 

In this episode of This Week in Marketing, Jason Pantana gives you a step-by-step process for converting your email list into listings using simple but effective campaigns. You’ll learn the campaigns to run, the content to add, and how to minimize your opt-out rate. 

If you're really serious about turning your email list into listings, watch or listen right here.

In this episode, we discuss…

0:00 – Email alchemy 

2:25 – How Matt Curtis does it

5:00 – Two emails a week

6:28 – Weekly Real Estate Roundup 

8:40 – Seller-focused content 

11:20 – Monday CTAs

13:30 – Content strategy 

Would you be interested in that? I thought so. In this episode of the Tom Ferry Show, I’ll show you 10 viral listing strategies that will help you break through all the challenges in the market, including the lack of inventory, and start multiplying your transactions.

If you’re looking for plays to help you win trust and generate business after the NAR settlement, these viral listing strategies are what you’ve been looking for, so watch or listen now!

In this episode, we’ll discuss…

0:00 – The NAR effect

2:30 – The perfect email

4:10 – Convert email to video

6:00 – Mega Open Houses

7:45 – Landing pages for every listings

9:55 – Home selling seminar

12:15 – A brand new postcard

15:20 – Listingleads.com

18:00 – Share your results

In this episode of This Week in Marketing, Jason Pantana is going to unlock ChatGPT’s most powerful and underutilized feature for scaling your real estate marketing – custom-trained GPTs. You’ll learn the four most useful GPT models and how to train them to handle your tasks for you. 

If you’re a real estate agent serious about saving time and upgrading your marketing, custom-trained GPTs are a MUST. Watch or listen to get started now!  

In this episode, Jason discusses…  

0:00 – What are custom GPTs?  

5:40 – Create or configure? 

7:40 – Property Description Generators 

9:20 – Review Ghostwriter  

11:15 – Social Media Content Creator  

13:30 – MLS Data Forecaster 

Plus, get valuable advice from our expert guests, including Jack Miller, CEO of T360, David Child, CEO of Keeping Current Matters, and Coach Alysia Essig, former president of her Association. Don't miss out on this essential guidance for protecting your business and livelihood in the evolving real estate landscape. Watch now and stay ahead of the curve!

If you’re worried about how the NAR lawsuit will affect your business, it’s time to start embracing change. Watch or listen, right here. And then be sure to register for “Embracing Change Pt. 2: The Listing Side of the NAR Settlement” happening April 4! Sign up here: https://tinyurl.com/2ymd8st3

In this episode of This Week in Marketing, Jason Pantana talks with one of the masters of the industry, the Broke Agent himself, Eric Simon, about the Instagram updates and trends you need to know today to stay relevant.  

You’ll learn how to take advantage of Instagram updates and trends to persuade the algorithm to prioritize your content and feed it to an audience more likely to work with you. 

Watch or listen, now!  

In this episode, we discuss… 

0:00 – Variety wins the game 

4:15 – Creating a snowball effect  

11:30 – What’s working today 

18:30 – Gimmicks  

21:12 – Latest features  

27:55 – What’s not working 

31:00 – Formats to replicate 

38:20 – The marketing triangle  

42:40 – Final thoughts 

We’ve given you LOTS of strategies, but what you really need is a plan. In this episode of the Tom Ferry Show, that’s exactly what I’ll give you.  

I’m proposing a 100-day challenge that gives you exactly the marketing you need to be running until the summer market kicks off. If you follow it, I’m absolutely certain you’ll be sitting on more listings than you ever have before – because the market is HEATING UP! 

In this episode, I talk about… 

0:00 – The converging forces 

3:00 – The 100 Day Challenge  

5:30 – Mega Open Houses 

7:48 – A better mailer  

At the end of the day, working with an agent is about the bottom dollar and making smart, calculated financial decisions. That’s what a knowledge broker helps you do. Unfortunately, great salespeople are not always so great at math. But don’t fear… 

That’s where people like Jeremy Davis come in. PalmAgent helps real estate agents find the numbers that matter and use them to become the knowledge broker in their markets.  

In this episode of This Week in Marketing, Jason Pantana talks with Jeremy about the numbers that buyers and sellers care about and how to use them in your marketing for maximum effect.  

Watch or listen now!  

In this episode, they discuss…  

0:00 – Being the knowledge broker matters 

2:40 – What PalmAgent does  

7:00 – The important calculators  

13:00 – Smart social media 

17:30 – Rapid-fire marketing ideas 

19:38 – Specificity makes the difference 

22:00 – Final thoughts  

There is urgency here! You don’t want to get left behind in the wave of competition!  

This episode of the Tom Ferry Podcast Experience is dedicated to bringing you the latest and most effective strategies for maximizing listing leads over the coming months.  

To help you do that, I have coach and Rockstar team leader Lourdes Maestres and the real estate marketing masters of today, Jason Pantana and Jimmy Mackin. We’re discussing how to prepare yourself for when the interest rate drops, the converging forces to keep in mind, and the marketing you can’t afford not to run. 

Watch or listen, right here and start maximizing listing leads before it’s too late!  

In this episode, we discuss…  

0:00 – Maximizing listing leads NOW 

2:00 – A perfect equity video 

4:30 – Front-loading your marketing 

12:30 – Marketing NOT to run 

14:30 – Market outside the box 

20:20 – Robot mail  

It’s true that marketing for listing referrals takes a bit of time and finesse, but your database is proven to be the best bet for getting your next listing.   

In this episode of This Week in Marketing, Jason Pantana is talking with Jimmy Mackin and RealScout Co-Founder & CEO Andrew Flachner about the best strategies for database marketing for listing referrals working today.  

In this episode, they discuss… 

0:00 – The greatest opportunity for listings 

2:51 – Quit the gratification addiction 

7:30 – Prepare the value-ad 

9:00 – Nurturing  

12:20 – Being the knowledge broker 

14:30 – Have an opinion 

16:20 – ZMA vs. HVA  

23:12 – All roads lead to the agent 

26:30 – Takeaways  

And because it’s your highest priority, your strategy starts with your focus and your schedule. In this episode of the Tom Ferry Show, I’ll show you where you need to be putting your attention to double or even triple your March listing appointments.

We’re talking about what to say “yes” to, what to say “no” to, and the strategies for skyrocketing your success. 

For starters, it shows us how things are changing across the world and the trends to watch out for.

But more importantly, when we look at the agents who are succeeding in the U.K. vs. U.S. real estate markets, we see how to achieve success anywhere, regardless of regulations, customs, and cultural differences.

In this episode of the Tom Ferry Podcast Experience, I have Matt Nicol from the U.K. and Kirk Kessel of the U.S., both legends of their real estate markets. We’re discussing the U.K. vs. U.S. real estate markets, how they work, and the path to success in each.

No matter what country you live in, you’ll learn the trends to look out for and what it takes to scale your business. Watch or listen, right here.

So why is it the most important time to maximize lead attraction? Because there are four converging factors this year that will impact the market and your business. If you stay ahead of them, they can be an advantage, but only if you don’t, they’ll wind up biting you later on.  

In this episode of the Tom Ferry Show, I’ll show you what those factors are and what it takes to successfully front-load your lead attraction so that the only impact on your business this year is a great one.  

Watch or listen now! 

In this episode of This Week in Marketing, Jason Pantana will demystify a few unspoken rules or guidelines surrounding your database marketing plan for this year. You’ll learn exactly what not to do and how to guide all your database marketing efforts in the right direction.  

Before you do ANY kind of marketing to your database, this episode should be your first priority, so watch or listen now and form the basis of your database marketing plan!  

But it all starts with knowing exactly how to fill it out. For this episode of the Tom Ferry Podcast Experience, I’m sharing a clip from a recent (EPIC) webinar event in which Jason Pantana takes you through the full process of crafting a perfect real estate marketing plan.

You’ll learn what sections to include, the strategies to incorporate, and much more!

And if you find this helpful (which you definitely will), then be sure to register for our continuation of this webinar, “Tom Ferry’s BIG Kickoff Pt. 2: Maximizing Momentum” on Feb. 22 at 9 a.m. PT! This is going to be the biggest, most transformative free webinar we’ve ever done.

So first get your real estate marketing plan from the episode and then save your seat for the career-defining webinar! (link below)

https://pages.tomferry.com/webinar-registration-tf-q1-feb-2024

Over the last two years on This Week in Marketing, he’s released some of the most groundbreaking tactics for agents to reap extraordinary results from their real estate video creation. But with such a wealth of content, it’s easy to have missed some of his most practical tips. 

For this episode of This Week in Marketing, we’re sharing some highlight clips from the past year centered on the best tips for real estate video creation, content ideation, and distribution.  

Watch or listen right here, then let us know in the comments which tip you’re going to put into action!  

If you tuned in to my recent BIG Kickoff webinar, you might remember myself and David Childers calling this year “The Year of the 5.” That’s because we’re predicting that home interest rates are going to drop to 5%! Beautiful right?  

 Absolutely, but what does that mean for you as a real estate agent? In this episode of the Tom Ferry Show, I’ll show you why 5% home interest rates mean that you need to be doubling down on your database and sphere.  

I’m sharing some strategies and info for touching base with past clients to generate repeat and referral business all year long, so watch or listen here! 

If you’re not running your business off of a well-crafted real estate business plan, you’re holding yourself back. But that raises the question: Where do you start when putting together your plan?

The answer is, RIGHT HERE. For this episode of the podcast, I’m sharing a webinar I did recently in which I walk you through the seven sections of an effective real estate business plan and how to fill them out.

You’ll learn how to set effective goals, manage your finances, plan your marketing, and create structure in your business. This is comprehensive stuff, so watch or listen right here!

In this episode of This Week in Marketing, Jason Pantana shows you six effective real estate SEO strategies for agents to use to attract and win more listings. He’ll guide you through the specific networks to use, the keyword placements to seize, and exactly what it takes to have Google recognize you over the competition. 

If you’re serious about using real estate SEO strategies to attract home sellers, this is the place to start. Watch or listen now!  

In this episode, Jason discusses… 

1:40 – Local Directories  

5:46 – Search Portals 

7:30 – Google Local Services 

13:15 – Social Media 

16:08 – Agent Referral Sites 

18:48 – Review Sites 

In this episode of the Tom Ferry Show, I’m giving you not just an example schedule for real estate agents, but the perfect real estate schedule to feel and perform at your best – in life and your career.  

Be sure to watch or listen right here and incorporate all the elements of this perfect real estate schedule into your calendar.  

Over the last four weeks on This Week in Marketing, Jason has laid out a list of the 24 best listing-generation tactics that are working for agents TODAY!  

No matter what your style, business model, or strengths, there are options here for every single real estate agent looking to generate more listings. And that’s your No. 1 job because the agent who controls the inventory controls the market.  

These listing generation tactics aren’t in any particular type of order so if you’re already here then start with this one, but also be sure to go back and check out the other three episodes after! 

Yes… Yes you can. Why am I so certain and specific about those numbers? Because I’ve seen MANY agents doing just that! It WORKS!  

Those two campaigns are exactly what I’m giving you in this episode of the Tom Ferry Show! You’ll learn them in just over ten minutes, and if you follow through with running them over the next 100 days, I bet you’ll have about eight more listings under your belt.  

Well… last week I hosted what might’ve been the biggest, most epic free real estate webinar ever put out. Almost 10,000 agents from all across the country joined to hear from a huge lineup of all-star speakers, but for me, there was one presentation that really blew me away.

For this episode of the podcast, I’m sharing a segment from that webinar where Rockstar coach Kristi Jencks shares her new strategies surrounding buyer agency. It doesn’t matter whether you work with buyers or not, because what she shares here is information that everyone who works in real estate needs to know.

You’ll learn the best strategies surrounding buyer agency today, how to handle concerns and objections, how to discuss compensation, and a process for closing more buyer deals faster.

Watch or listen, right here!

This episode of This Week in Marketing picks up with Part 3 of 4 of Jason’s 24 Ultimate Listing Generation Tactics. You’ll learn the next six marketing strategies specifically targeted toward potential sellers and how to use them in a way that makes those sellers want to list their homes with only you. 

You don’t need to see the first two parts to learn the tactics, so check them out right here!  

The only problem is that Google is a complicated beast. You’re a real estate agent, not a full-time SEO specialist… That’s why in this episode of The Tom Ferry Show, I’ll show you four easy and effective hacks to win on search and attract more online business.  

It’s only 10 minutes long, easy to understand, and will help you generate more business all year long, so watch or listen, right here.  

That’s what happened to Jay O’Brien when he got serious about the art of real estate gifting. He realized that although his reviews were all good, nothing about them stood out from the sea of sameness. It was only when he dove into gifting that his business exploded.

Gifting showed such powerful results that he teamed up with Jeff Jackel to form a company that is now the No. 1 name in real estate gifting – Client Giant.

In this episode of the podcast, I talk with Jay and Jeff about their top dos and don’ts and how to use the art of real estate gifting to generate referrals.

Watch or listen, right here!

On this episode of This Week in Marketing, Jason is continuing with Part 2 of his list of ultimate listing generation tactics. He’s opening up six more of the most effective plays that agents are running today to generate listings both immediately and over time.  

If you’re not neck-deep in real estate listings right now, it’s not the market… It’s your listing generation tactics. So watch or listen to this episode and start attracting more sellers today! 

In this episode, Jason discusses… 

0:00 – Listing to last 

1:30 – No. 7: Case Study Postcards  

3:40 – No. 8: Better Buyer Follow-Up 

4:55 – No. 9: Seller Streaming Ads 

7:35 – No. 10: Organic Social Media 

9:30 – No. 11: Seller Seminar  

11:30 – No. 12: Open Houses 

 Although I haven’t exactly been away (I’m covering A LOT more ground than ever before), I feel more compelled than ever to reach as many real estate agents as possible and help them push forward through market challenges.  To do that, I’m jumping straight back in with episode 284 of the #TomFerryShow.  

 It’s the same style of direct, practical, and cutting-edge real estate advice I’ve always given but updated for the situations agents are facing in today’s market. If you’re a real estate agent looking for motivation, marketing strategies, sales tactics, or systems for running your business, this this the show for you. 

 And in a fitting manner, this return episode is all about the thing that every agent wants but struggles to maintain – momentum. I’m sharing four ways to get it, keep it, and enjoy the power that comes with it.  

Welcome (or welcome back) to the Tom Ferry Show! 

U.S.-born Nick Fong has created a wildly successful business in Mexico through a series of brilliant moves which include working with developers, generating TONS of online leads, and using AI to maximize search. He’s the No. 1 agent in all of Baja, with eight offices and 92 agents, serving a mix of clientele from all over.

In this episode of the podcast, I talk with Nick about his story of scaling an international business and how you can get started doing the same.

If you’ve ever dreamed about starting, diversifying, or scaling an international business, this is an episode you can’t afford to miss!

Real estate marketing icon and coach Jason Pantana has seen every listing generation tactic ever run. He knows what was working yesterday, what’s working today, and what’s certain to work tomorrow.

In this episode of This Week in Marketing, he’s breaking down the first six of 24 ultimate listing generation tactics that agents can run to sell more homes and ultimately control their markets.Watch or listen, right here!

In this episode, Jason discusses… 1:26 – 1: Home Valuation CTAs 5:08 – 2: Seller-centric ads 9:00 – 3: ZMA Equity Checkup 12:45 – 4: Weekly Database Email 16:40 – 5: Local SEO/SEM 21:50 – 6: Online Reviews

That’s the question that Jason Pantana is answering on this first podcast episode of 2024! Jimmy Mackin and I are asking questions, dropping insights, and expanding on the strategies behind the seven must-have real estate videos for every agent in 2024.

But keep in mind, these aren’t just one-off videos that will launch you to local stardom immediately. Every one of these seven must-have real estate videos is meant to be on regular rotation.

So watch the episode, take notes, and then adjust your content batching schedule to include these seven videos!

On this episode of the podcast, Jason Pantana and I talk with Rockstar agent and coach Will Draper about his five social media steps for building your brand in 2024. We’re talking about choosing the right platforms, creating a winning content strategy, and a lot more!

Watch or listen, right here!

In this episode of This Week in Marketing, Jason Pantana shows you the five types of ads that generate leads more effectively than any others. You’ll learn what they are, how they work, and which ones would work best for you.

If you’re serious about running the types of ads that generate leads without costing you a fortune, be sure to watch or listen.

Meet coach Kristi Jencks… Kristi has 50 coaching clients (14 of them Team clients) whom she is helping to sell more houses right now. On top of that, she runs a small team that’s doing 150 transactions AND she’s the mother of EIGHT kids. She’s doing more than most people I can think of, but she has systems in place that ensure she’s never stressed or overwhelmed.

In this episode of the podcast, Kristi shares with me the three things she does to stay organized, help people on a massive scale, and sell more houses than some would find possible.

Watch or listen, right here.

One of my favorite ways to close out the year is by having my brother, coach Patrick Ferry on the podcast to share his action steps for success. On this episode, Patrick and I are talking about creating mental toughness, listing attraction at scale, discovering your Total Addressable Market, and just about everything else required for your 2024 real estate success.

There’s a long waitlist to get on Patrick’s schedule (the guy is in hot demand) but consider this a free coaching session with both of us. Watch or listen now and lock in your 2024 real estate success.

But the best thing about in-stream YouTube ads is how effective they are at directly generating listings. Shane Burgman is back on this episode of This Week in Marketing! He’s talking with Jason Pantana about his dynamite strategy for using in-stream YouTube ads in combination with his geo farm to bring himself the status of a local listing celebrity.

If YouTube ads ever seem intimidating, Shane and Jason will make them very simple for you by breaking down all the steps for running successful campaigns. Watch or listen, right here.

In this episode, they discuss…

1:56 – Shane’s approach to geo farming

4:37 – High-level farming strategy

6:27 – Publishing the market update

9:45 – Client avatar

11:37 – Open Houses

14:53 – In-stream YouTube ads

17:54 – Details and content of ads

21:04 – Method to the money

27:17 – Calls to action

31:55 – Being the local celebrity

On this episode, Jason Pantana and I interview Meredith on every aspect of her viral listing system, including:

• The Listing System Blueprint
• Her signature Listing Flywheel
• Her tech stack and AI protocols

And a lot more.

Meredith will guide you through building a repeatable system for making listings go viral, so I’d recommend you don’t miss this one.