The conversation also dives into the rise of Vamos Juntos as a regional industry force bringing together LSPs, buyers, and technology providers for in-person collaboration and knowledge-sharing. Charles explains how the conference is helping strengthen professional standards, spotlight regional talent, and build stronger connections between Latin America, the Caribbean, and the global language industry, while keeping the focus on community, learning, and practical takeaways for everyone navigating change.

We also explore how law firms can better plan for multilingual litigation, manage high-volume document workflows under tight deadlines, and evaluate whether a language service provider is equipped to handle complex, regulated cases. The conversation examines the real impact of AI in legal translation, where automation helps, and where human accountability remains non-negotiable, offering practical guidance for litigators who want to turn translation from a last-minute headache into a strategic advantage.

language service provider is equipped to handle complex, regulated cases. The conversation examines the real impact of AI in legal translation, where automation helps, and where human accountability remains non-negotiable, offering practical guidance for litigators who want to turn translation from a last-minute headache into a strategic advantage.

We take a deep dive into how IP strategy evolves across markets, the challenges of protecting rights in different jurisdictions, and the practical implications for companies working across borders and languages. Our conversation also explores how legal, linguistic, and commercial realities intersect, and why closer collaboration between IP professionals and language experts is becoming increasingly essential in a global economy.

We take a deep dive into the current socioeconomic and political as well as technological challenges facing the language industry and how as a global industry we can tackle these issues individually and collectively. Our conversation also covers Dimitri’s personal journey and how Stoquart was able develop resilience and a growth mindset.

This episode of the  Translation Company Talk podcast is sponsored by Hybrid Lynx.

During our chat, Giovanna shared valuable insights on best practices for working with interpreters, emphasizing the importance of cultural sensitivity and effective communication strategies. She also discussed upcoming resources designed specifically for translators, aiming to provide even more tools and guidance in this vital field.

This episode is a must for anyone passionate about language services—whether you're an educator, interpreter, or translation professional looking to deepen your understanding of their impact on education. Don’t miss the chance to learn from Giovanna’s expertise and join us for more enlightening discussions in each episode!

The Translation Company Talk podcast is sponsored by Hybrid Lynx.

Lucio brings a wealth of experience to the table, having dedicated his career to bridging communication gaps in humanitarian and human rights crises. In this episode, we’ll be discussing the crucial role language plays in delivering aid and advocating for human rights. From tackling translation challenges in complex situations to highlighting the importance of cultural sensitivity, Lucio will offer invaluable insights into the often-overlooked world of humanitarian and human rights translation. Get ready for a thought-provoking conversation that shines a light on the power of language in making a real difference in people’s lives.

This episode of the Translation Company Talk podcast is brought to you by Hybrid Lynx.

Among the topics we discuss, she provides insights about the demand for language services in general, the impact of AI and LLMs on language service providers, breakdown of demand for translation vs interpreting services, new and emerging use cases for language service providers and much more.

Make sure to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Spotify, Audible or your platform of choice and give this interview a 5 star rating.

This episode of the Translation Company Talk podcast is brought to you by Hybrid Lynx.

Vincent is a visionary in the field and has extensive experience in the localization and publishing industry, and covers this topic based on today’s realities of our industry. He also shares what kind of evolution is at play, how AI is disrupting this industry from outside and inside, how it will impact LSPs of both large and small sizes, and how will the role of linguists will shift into something new.

Make sure to subscribe to the Translation Company Talk podcasts on Apple Podcasts, iTunes, Spotify, Audible or your platform of choice and give this episode a five star rating.

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

Silja is an experienced language industry veteran and an experienced bid manager with extensive experience and impressive credentials. She shares her thoughts and opinions on way that bidders can gain an advantage through the procurement process.

Make sure to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Spotify, Audible or your platform of choice and give this episode a five star rating.

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

As we explore the intricacies of global expansion, Jordan provides valuable advice on how LSPs can structure their businesses to fully benefit from a global presence, while carefully balancing the risks of scaling too quickly. He shares insights on how to manage cultural shifts within a growing team and explains how scaling impacts not just operations, but also the supply chain, including the linguist community. We also delve into the financial aspects of scaling, such as preparing for investment costs, evaluating different geographical jurisdictions, and the pros and cons of mergers and acquisitions as a growth strategy. Whether you're part of an LSP or another industry, this episode is full of practical advice on building and sustaining a thriving global team.

Subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Spotify, Audible or your platform of choice.

This episode of the Translation Company Talk podcast is brought to you by Hybrid Lynx.

In this interview we cover a variety of topics such as marketing of linguist profiles, finance, customer service, use of technology and working with LSPs. This is a very timely and important conversation as our linguist colleagues are experiencing the evolution of the language services industry in real time.

Make sure to subscribe to Translation Company Talk podcast on Apple Podcasts, iTunes, Spotify, Audible or your platform of choice and give this interview a five star rating.

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

Shamus is a visionary and industry leader and has extensive experience in delivering large scale linguistic services for the government sector across several jurisdictions. He discuss topics such as how to analyze RFPs, preparing proposal responses, formats of proposals, building relationships with RFP issuers, and much more in this important conversation.

Subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Spotify, Audible or your platform of choice and give this episode a 5 star rating to promote it.

This episode of the Translation Company Talk podcast is brought to you by Hybrid Lynx.

We cover a variety of topics in this conversation, including the nature of language requirements by law firms and legal sector in general, type of translators that are good fit for this type of service, how can LSPs build interpreting infrastructure for this type of service, issues and concerns we encounter when dealing with this industry and much more.

Make sure to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Spotify, Audible or your platform of choice and give this episode a 5 star rating. Stay tuned for more interesting interview coming your way in the next few days.

This episode of the Translation Company Talk podcast is brought to you by Hybrid Lynx.

Among many interesting things, she covers the Canadian market linguistic regulation, cultural makeup, immigration and demographic trends, economics and much more. Manon provides a simple and easy to understand interpretation of the Canadian localization market in this conversation.

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, Audible or your platform of choice and give this episode a 5 star ranking.

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

Among the many interesting things that we discuss, Teresa covers a 360 degree view of the audit process with a quick recap of what was discussed in the previous conversation, audit report tied to OKRs, ownership of the implementation of audit recommendations, budget and resources, implementing the audit report results in enterprise and startup organizations, monitoring and shifts in priorities and much more.

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, Audible or your platform of choice and give this episode a 5 star ranking.

This episode of the Translation Company Talk is sponsored by Hybrid Lynx.

Charles talks about the Juntos organization as an umbrella association for LSPs in South America and the Caribbean islands, the benefits for its members, the role of such associations in supporting and fostering collaboration among LSPs, the annual conference, the speakers and content for discussion and much more.  

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, Audible or your platform of choice and give this episode a good rating. 

This episode of the Translation Company Talk is brought to you by Hybrid Lynx.

Among the many topics that we discuss, she talks about what is unique about video game localization, the ecosystem of video games and who are the buyers and different players, what do translators need to know keep in mind when localizing video games and much more.

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, Audible or your platform of choice and give this episode a good rating.

This episode of the Translation Company Talk podcast is brought to you by Hybrid Lynx.

Beatriz talks about a number of interesting topics including the overall state of MLV supply chains, managing freelancers and independent contractors in language industry versus other industries such as rideshare, language vendor lifecycle, specific laws and jurisdictional regulations, vendor profile maintenance, improving relations with vendors, better vendor communications and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, Audible or your platform of choice and give this episode a good rating. 

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

Among other subjects we discuss how enterprises deliver a good customer experience through localization that keeps customers engaged, the difference in impact of localized vs natively developed content on customer experience, technology that enables customer engagement and a variety of other related topics.

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, Audible or your platform of choice and give this episode a good rating.

This episode of the Translation Company Talk is sponsored by Hybrid Lynx.

In this conversation, Linda talks about why medical content translation is a unique sub-discipline, medical translation resource availability, translator requirements, LSP qualifications, the process of medical translation, impact of medical translation on patients and care providers, standards for this area of translation, impact of generative AI on medical translation, and much more.

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, Audible or your platform of choice and give this episode a good rating.

This episode of the Translation Company Talk is sponsored by Hybrid Lynx.

Among the topics discussed today, you will hear about what a localization audit is, key components of an audit, ownership and stakeholders in an audit process, defining the objectives of an audit, format and structure of final report, frameworks and available tools, examining agility and determining content priority, developing analytics from localization audits, determining localization maturity, connecting results of such an audit with KPIs and OKRs, in-house or outsourced model for localization audits, measuring localization impact on end-users through this study, inclusion of vendors and much more.

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode. 

This episode of Translation Company Talk podcast is sponsored by Hybrid Lynx

Paula talks about the current state of career development and enterprise localization for localization managers, how to acquire the skills needed to help localization managers to create a framework for careers post localization, how to keep up to speed with the latest trends in technology and processes in localization, the kind of support available in organizations to help localization managers map their journey, learning opportunities and skills the role offer to localization professionals, how to put technology skills specifically used in the localization industry to good use in a future career, and much more.

Do not forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.

Shamus talks about how language service provider management executives can build business acumen and expertise, what advantages you have if you have the right business acumen, the advantages, and disadvantages of learning to run a company without the experience and proper business education, if acumen can be learned through universities or colleges, the difference between acumen and a skill, the importance of mentors and coaches, and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode. 

This episode is brought to you by Hybrid Lynx

Adelina talks about how agility is architected for localization at enterprise level, how content for a service-based organization is different from a product-based platform, how to ensure consistency and harmony in language, what steps to take to make it easy for localization in terms of content engineering, the expectations from stakeholders to manage agile content flow to make sure everyone is on board and to ensure an uninterrupted flow for all, and much more.

Do not forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.

This episode of the Translation Company Talk podcast is brought to you by Hybrid Lynx

Carol talks about how language access creates challenges for diverse communities and immigrants, how to address the problem of language access to these groups that seems to be a persistent problem, the direct impact this problem have on the minority community, specifically in education, healthcare and the justice system, the effect it has on communities, families, and children, and much more.  

Do not forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.  

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

Florian talks about events, evolutions and changes that have taken place over the years, top trends affecting the localization sector, the impact for localization of lay-offs in other sectors, mergers and acquisitions in our industry, opportunities in our industry where consolidation can deliver better value to clients today, and much more.

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode. 

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

Javi, as he prefers to be called, talks about digital and social media marketing for our industry, strategies to engage audiences, build communities, deliver brand messaging, what engagement look like for LSPs, how LSPs should target audiences, using LinkedIn to develop more business, creating an influencer for your business, raising awareness through social media marketing, the importance of consistency with the type and frequency of content on social media, and much more.  

Do not forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.  

 This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

Mary offers her insights and knowledge about type of opportunities for localization in Canada  that are unique, how the Canadian market is different compared to operating in other countries in the Western Hemisphere, the importance and requirements for Canadian French language across all communications, the challenge for international companies to penetrate the Canadian market without local partners and local guides and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.   

Among many topics, we cover the super MLV perspective on economy, leveraging localization to weather the downturn, enterprise localization strategy, M&A activities in the light shrinking VC funding, tech layoffs and their impact on localization industry, client industry performance in our current economy and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.   

This episode of the Translation Company Talk podcast is brought to you by Hybrid Lynx.

Kristin talks about how sales and business development in particular evolved in the language industry over the years, how to sell to enterprises effectively, the difference between regular localization sales and managing the sales process with an enterprise in a B2B framework, the different phases of an enterprise localization sales cycle, what works effectively to build trust and open up the channel for identifying a need or a gap to fill, and much more.  

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.   

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

Charles discusses issues related to basic challenges faced by LSPs in the region, collective efforts in the the Association of Language Services of Latin America and the Caribbean or Juntos as it is known, the upcoming conference and much more. Make sure to visit their association’s website at www.juntoslatam.org.

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This episode of the Translation Company Talk podcast is brought to you by Hybrid Lynx.

Translation Company Talk podcast brings you another insightful interview. Today our guest is Adelina Cristovao. In today's episode we talk about localization in the Enterprise Sector in Germany. Over the past century Germany has driven localization to new levels due to its unique language, culture and geography. 

Adelina talks about what makes the German market unique for localization, how localization is done in Germany, the ratio of exports versus imports related content re, what languages and markets are paramount in the German enterprise segment, how German enterprises reacted with regards to their budgets for localization in the past 24 months of volatile economic and market conditions, and much more. 

Do not forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.  

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

We hear from Jessica about a variety of topics under the banner of pricing and pricing models such as current pricing models, impact of economy and downward price pressure on translation services, per-word pricing model as an industry standard, new and innovative pricing models, translation memory price discount relevance, negotiating price increases with existing customers, and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify or your platform of choice and give this episode a 5 star rating if it helped you learn how to improve your company’s pricing and offering. 

 This episode is sponsored by Hybrid Lynx. Transcription provided by doSTT AI.

Stephen talks about what mentorship is, how it would help and why it is needed today in our industry, who to reach out for help, what role mentorship plays, qualities that defines a good mentor in the localization industry, what one should get out of mentorship, what satisfaction one gets out of mentorship, and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify or your platform of choice and give a 5-star rating for this episode.   

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

Wayne discusses various topics in this interview including picking the right suppliers to ensure a good support team, understanding the stakeholder needs and setting up appropriate workflows, the way localization changed in terms of multimedia content, criteria for selecting long term partners for localization, the importance of transparency and effective communication between company, clients and suppliers, how to grow relationships with new suppliers to maximise value, how vendors can maximise the value of investments as ROI for enterprises, how vendor technology is an enabler of growth in the localization function, localization relationship models, how to map scaling of localization vendor relationships into an enterprise’s localization objectives and much more.  

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify or your platform of choice and give a 5-star rating for this episode.   

This episode is sponsored by Hybrid Lynx.

Renato talks about how the industry was performing this year, what the proliferation of speech and audio means for our industry, how speech is turning into a service that is distinct from interpreting and text translation, how voice and language interact in our business, who the main stakeholders are for speech business in terms of buyers, users, and suppliers, what type of activities and output is involved in speech processing business in the context of the language industry, what the next step is for speech to become more natural and useful, how our industry can bridge the gap of translation for foreign languages, and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.  

Resources:  

NIMDZI – Translation and localization market research  

doSTT – AI based speech transcription and speech translated transcription service provider 

This episode is sponsored by Hybrid Lynx.

To cover this important topic, we hear from Ingrid Christensen who has researched this topic in great depth and is writing a book about the language of trust. Ingrid is the CEO of INGCO. Among the many topics covered in this interview, she discusses trust as a currency in translation, importance of trust to clients, delivering facts to build trust through language, authenticity in translated language, maintaining and guaranteeing trust by translator and editor, role of standards and certification in upholding and guaranteeing trust to clients, impact of data breaches and cybersecurity incidents on perceived trust by clients, impact of using automation in translation and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify or your preferred podcast platform. Give this episode a 5 star rating or thumbs up wherever you are listening. 

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

In this conversation listeners can learn about a variety of topics related to marketing of LSP services such as the role of the marketing function in language companies, the difference between traditional marketing and modern marketing across channels, differentiating LSP products and services, separating sales and marketing functions, selling solutions versus selling quality translations, focusing marketing efforts on customers, explaining LSP services in buyers’ language, creating a need in the customer’s mind, standard marketing channels for LSPs, the role of marketing in product development, outsourcing to marketing agencies, and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify or your preferred podcast platform. Give this episode a 5 star rating or thumbs up wherever you are listening. 

This episode is sponsored by Hybrid Lynx.

Carrie talks about a number of topics in this interview including operational efficiency in localization units of enterprises, discovering areas ripe for efficiency implementation, using KPIs and metrics for improving resource performance as a means for increasing efficiency, establishing efficiency targets and objectives, modifying workflows and processes efficiently, localization efficiency best practices, using technology as a means for efficiency, impact of localization efficiency and automation on people and their jobs, and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify or your platform of choice and give a 5 star rating for this episode.   

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

Luis covers a variety of subjects including an overview of the US healthcare insurance industry, consumption of translation services by this sector, requirements for delivering languages, starting out in this sector, compliance and regulations, translation sales cycles in this sector, the role of technology, adapting to an evolving healthcare market and much more.  

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify or your platform of choice and give this episode a 5 star rating. 

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

Thomas talks candidly about his own experiences, the techniques he learnt of the years to sell solutions and not just services but also covers many sales related issues, concerns and opportunities such as pricing and pricing models, developing a sales team, creating a sales process, defining a customer journey, skills needed for selling translation services, training and re-training sales teams to meet changes on the client side, deploying technology for sales improvement, and much more.  

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify or your platform of choice and give this episode a 5 star rating. 

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

In this conversation, Leigh covers many topics such as the role of standards, the different types of standards for different aspects of an LSP business including management, execution of translation, interpreting, machine translation, cyber security and other types of services and processes involved. She also discusses what these standards mean to a business, the kind of work involved in preparing for a certification or maintenance audit, the role of people performing the work in different types of standards, overlap of certain standards, ambiguities in standards and how they affect us and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, itunes, Google Podcasts, Spotify or your platform of choice and give this episode a 5 star rating. 

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

Among the many subjects covered in this episode, Diego talks about the dynamics of HR practices between different countries, implementing HR processes, separating HR from supply chain management, employee motivation in this industry, the team structure and dynamics of an HR unit, and much more. 

Don't forget to subscribe to this podcast on iTunes, Apple Podcasts, Google Podcasts, Spotify or your platform of choice, and please keep your comments and feedback coming. Give the Translation Company Talk a five star rating wherever you are listening. 

This episode is sponsored by Hybrid Lynx. 

Duncan covers a broad range of subjects in the translation of clinical trials space. Among the many interesting topics he talks about the current state of this market segment, risk mitigation, trust as a currency, industry specific requirements, process development, translator competence, security and compliance requirements and much more. This episode is a must for executives in LSPs that plan to expand in this space. 

Don't forget to subscribe to this podcast on iTunes, Apple Podcasts, Google Podcasts, Spotify or your platform of choice, and please keep your comments and feedback coming. Give the Translation Company Talk a five star rating wherever you are listening. 

This episode is sponsored by Hybrid Lynx. 

Renato speaks in great depth about many areas including the current evolution and shift in the industry, trends that define the current translation economy, inflation and rising interest rates, pricing renegotiations, supply chain and labor scarcity, distributed LSP workforce, onshoring of manufacturing and services, the impact of automation inside and outside the industry and much more. 

Don't forget to subscribe to this podcast on iTunes, Apple Podcasts, Google Podcasts, Spotify or your platform of choice, and please keep your comments and feedback coming. Give the Translation Company Talk a five star rating wherever you are listening. 

This episode is sponsored by Hybrid Lynx. 

To cover this important topic, we are lucky to be hearing once again from Richard Brooks, CEO of K-International in UK. As an entrepreneur, executive, academic and management guru, he talks in depth about how organizations can use a simple strategy to improve performance across different business functions inside an LSP organization. We cover some very important topics including developing strategy, explaining objectives to staff, getting their buy-in to work towards a common goal and much more.  

Don't forget to subscribe to this podcast on iTunes, Apple Podcasts, Google Podcasts, Spotify or your platform of choice, and please keep your comments and feedback coming. Give the Translation Company Talk a five star rating wherever you are listening. 

This episode is sponsored by Hybrid Lynx. 

Among the many subjects we that we cover, we talk about the state of automation in the translation industry, using automation in SLVs to support MLVs, adoption of automation by LSP staff, automation tools beyond machine translation, areas of LSP business that are ready for automation, opportunities for translation tool providers to implement more relevant automation and much more. 

Don't forget to subscribe to this podcast on iTunes, Apple Podcasts, Google Podcasts, Spotify or your platform of choice, and please keep your comments and feedback coming. Give the Translation Company Talk a five star rating wherever you are listening. 

This episode is sponsored by Hybrid Lynx. 

We cover many topics about the basics of a customer centric LSP model, customer service as a differentiator, customer focus beyond sales, the impact of automation on customer centricity, difference in the customer lifecycle comparing customer centric and traditional LSP models and much more. 

Don't forget to subscribe to this podcast on iTunes, Apple Podcasts, Google Podcasts, Spotify or your platform of choice, and please keep your comments and feedback coming. Give us a five star rating wherever you are listening. 

This podcast is sponsored by Hybrid Lynx. 

We cover many topics in this interview including, the concept of innovation in the context of an LSP, innovation with technology, process and people, digital transformation in LSP operations, applying NLP to translation execution process, responding to the demand for innovation emanating from outside the language industry, collaboration and partnership with clients on innovative opportunities, the role of our industry associations in bringing us together to innovate more effectively, why opensource efforts like GlobalSight don’t get little support from the community, the need for developing opensource tools such as project management systems that form the core of every LSPs business function, building a culture of innovation inside an LSP, focusing on the end-product of our translation and create interoperability among stakeholders in the industry and much more. 

Don't forget to subscribe to this podcast on iTunes, Apple Podcasts, Google Podcasts, Spotify or your platform of choice, and please keep your comments and feedback coming. Give us a five star rating wherever you are listening.

This podcast is sponsored by Hybrid Lynx.

There are lots of interesting topics that we cover such as the business case for an effective machine translation implementation, rolling out an MT program across the enterprise, client-side concerns, supply side issues with adoption of this technology, frontline resistance to MT adoption, modes of accessing MT solutions, quality concerns, the place for an MT standard and much more. Kristin brings a fresh and interesting perspective, offering both the supply and client side an inside glimpse of the machine translation world. 

Don't forget to subscribe to this podcast on iTunes, Apple Podcasts, Google Podcasts, Spotify or your platform of choice, and please keep your comments and feedback coming. Give us a five star rating wherever you are listening.

This podcast is sponsored by Hybrid Lynx.

Among the many topics we cover in this episode, we discuss how to think globally as a language company owner, strategic corporate behavior complemented by reactive and on the fly adaptive vision, business horizon and landscape visibility measurement in time units, building alliances that extend beyond your geographic presence, rapid innovation, strategic translation sales mindset, building a team in which everyone feels a sense of belonging, aligning corporate values with strategic objectives and much much more. 

Don't forget to subscribe to this podcast on iTunes, Apple Podcasts, Google Podcasts, Spotify or your platform of choice, and please keep your comments and feedback coming. Give us a five star rating wherever you are listening.

This podcast is sponsored by Hybrid Lynx.

Among the many topics discussed, we cover the definition of value, an LSP’s role in creating value, understanding each client’s needs and generating KPIs based on those, establishing internal processes and procedures to complement clients’ KPIs, addressing the problem of applying high-value resources to low-value content, defining the role of technology in creating translation value, communicating value from leadership to internal stakeholders, keeping a consistent value delivery promise, and much more.  

This is one of our best and most engaging episodes to date and it is highly recommended for language company executives that are looking for ways to differentiate their service offerings and improve their business with the most relevant of their clients. 

Nic McMahon is the CEO of United Language Group (ULG) – one of the world’s leading language solutions providers. Nic has more than 20 years of experience working for many of the top companies in the language industry and has travelled extensively in almost every continent. During his career, he has worked on language solutions for diverse projects ranging from healthcare and education disparity to commercial market expansions for the world’s number 1 control valve manufacturer and effectively supported the entire Fortune 500 to achieve their global growth and expansion. In all Nic’s experiences, the impact and opportunity of culture and language have been the constant foundational theme. 

Among the topics covered, we discuss the high level structure of a localization department, the experience of moving localization into engineering function, expanding localization support into upstream initiatives, exposure of localization team to cross-fuctional teams such as customer service and product development, defining the globalization strategy across departments, value demonstration by KPI presentation to decision makers, developing efficiencies by technology customization, raising localization profile across the enterprise, gaining executive sponsorship and how the vendor community can help buyer localization teams leverage their expertise in raising their team profile, as we as many more valuable topics. 

We also cover topics such as how can an enterprise's localization vendor deliver additional value, centralization and decentralization of localization units, value of working with a vendor versus building an inhouse team, metrics and data driven globalization decision making, vendor contribution to enterprise bottom line and the evolution of automation in enterprise localization landscape. 

As the enterprise localization department reaches maturity and organizational recognition, localization managers have to make decisions in line with leadership defined KPIs.  

Talia is a seasoned localization leader with experience in optimizing product performance and experience to win adoption in new markets. She Headed International Product & Growth at LinkedIn and SurveyMonkey, formerly at Google. Talia Founded GlobalSake in 2017, as a collective global community of tech executives driving international growth. She’s an independent consultant, helping companies with international expansion and product geo-fit.

Visit https://www.taliabaruch.com/ to learn more about Talia.

This episode is sponsored by Hybrid Lynx.

Vendor management is an art and a science, Carla and Norma discuss how it has changed over the years and what are some of the top challenges that our industry faces with regards to the supply chain. The conversation revolves about what activities are involved in vendor management, building an inventory of qualifications and the processes around effective vendor relation development. We also cover the role of standards compliance, the impact of vendor processes on translation output quality, best way for a translator to stand out, qualities of a good vendor manager, the role of education institutions in improving linguistic supply mechanisms and much more. 

This episode is of particular interest to both translation companies as well as freelancers and MLVs interested in collaborating with translation companies. 

Don't forget to subscribe to this podcast on iTunes, Apple Podcasts, Google Podcasts, Spotify or your platform of choice, and please keep your comments and feedback coming. Give us a five star rating wherever you are listening.

This podcast is sponsored by Hybrid Lynx.

From developing an eLearning localization program to intricacies of designing an efficient process, selling eLearning localization, working with a client to identify needs and offering solutions, the type of effort needed for a proper eLearning localization implementation and more, we cover topics related to this specific type of localization.

Don't forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify or your favorite platform. Give this podcast a thumbs up wherever you are listening, and send us your comments and feedback.

The Translation Company Talk podcast is sponsored by Hybrid Lynx.

Leigh is a veteran industry expert,having occupied multiple roles within localization, she eventually found her niche in Quality & Compliance, and now oversees and aims to grow that function at CQ fluency. In this interview we cover many topics, including the definition of quality in product, process and perception by client in addition to many other interesting topics.

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The Translation Company Talk podcast is sponsored by Hybrid Lynx.

Luis Echeverry from Continental Interpreting takes a deep dives on the state of this sector. A veteran of interpreting sector, Luis has seen this industry sector transform over the decades. He talks about his own experiences in the context of the pandemic, his personal challenges and how his company adapted and evolved in the face of so many unknowns. Luis also provides his perspective on how things are changing, the role of technology and what it means for service providers.

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The Translation Company Talk podcast is sponsored by Hybrid Lynx.

Among subjects discussed in our conversation today, we talk about the need for automation, applying different automation techniques to the process of translation, using automation for business processes in production, vendor management, sales and more. We also discuss why our industry is lagging behind in innovating automation solutions and how a change in our thought process can change our perspective.

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This podcast is sponsored by Hybrid Lynx.

Among the many topics we cover, we discuss the concept, how LSPs can add value in the content supply chain, understanding the rules and policies governing these industries, typical sales cycles, nature of doing business with these organization and much more.

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The Translation Company Talk podcast is sponsored by Hybrid Lynx.

Among the topics discussed, we cover the lack of business skills in the language industry, the tools and sources of information available to industry leaders, the best way to quickly skill-up and learn about driving your organization and much more. As a very young leader in the localization industry and managing the operations of a German language organization in the technology space, Annemarie presents a very fresh and interesting approach to managing with a vision.

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In this discussion we cover topics such as planning for an exit, developing a strategy, identifying your needs and wants, and much more. This week's episode is highly relevant and applicable to all small to medium size LSPs at any stage of their lifecycle. Don't miss it.

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The Translation Company Talk podcast is sponsored by Hybrid Lynx.

Toppan Digital Language is carving a niche for an under-served market that has been neglected overtime as the industry demand has changed. Anna further talks about the importance of allowing the customer's strategy to drive your business as opposed to imposing the LSP objectives on client, thinking strategically to drive the relationship versus applying band-aid solutions to typical problems, understanding the need of the customer for the kind of experience they want and to be able to provide that experience, what are clients actually buying from a translation company, determining the buyer journey and improving the experience at different touch points, how to analyze our customer's problem and offer strategic solutions in the light of volume explosion and proliferation of media types. This is a master class in sales and leadership that LSP executives cannot miss.

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This podcast episode is sponsored by Hybrid Lynx

Among the many topics that we cover, we discuss some of the seismic shifts that have occured in the localization industry, the next pivotal evolution, the LSP misunderstanding about customer needs, the inability to speak customer's own language, mapping our services to the challenges of end clients as solutions, pricing and pricing models, the reason why an LSP exists, the core functions of LSPs, what do customers look in their vendors, and many other great topics. If you are an LSP owner and thinking about your growth strategy, you do not want to miss this episode.

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This episode of Translation Company Talk is sponsored by Hybrid Lynx

We cover the following topics in this episode, please see the time-code for easy access:

Paul is a seasoned industry veteran with multiple mergers, acquisitions and executive roles under his built, his advice and insights are applicable to every organization within this category. Don't forget to subscribe to the Translation Company Talk podcast on iTunes, Apple Podcasts, Google Podcasts, Spotify or your favorite platform and give us a 5 star ratings. Make sure to send your comments and feedback.

We cover topics such as the foundations of account management, how account management is different from sales, identifying a good fit, role of production staff in client satisfaction, comparing ROI from sales with account management, importance of good customer experience, how do our freelancer partners keep their LSP clients satisfied and much more.

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Among the subjects covered, we discuss the disconnect between academia and industry, the role of computing power in broad adoption of localization, the impact of computational linguistics and machine learning beyond translation output, the evolving notion of end-client to supplier relationship, value of emerging technologies from machine learning to blockchain, the role of engineers in demand for automation in this industry and why language service providers must use trust as a currency to justify their existence and much more.

Soren Eberhardt is a Global Site Manager for Microsoft 365 web direct sales. He has been working in the field of internationalization and localization for 25 years, both on the vendor and client side and in different roles, from translator to localization engineer and program manager. Products that he has worked on include Windows, Skype, and Microsoft Teams. He has taught localization classes at the University of Washington and classes on computer-assisted translation (CAT) tools at NYU and Montclair State University; and he also helped release the first MOOC on localization at EdX.

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In this episode of the Translation Company Talk, we talk to Alex Chernenko from Translit to understand the current state of events and what the future looks like. This conversation builds upon what we discussed earlier with Kevin McQuire on this subject. Among many topics we discuss gamification of events, impact of isolation on interpreters, hybrid model of events, new opportunities presented by digital events, interpreter market places, the lag behind AI enabled interpreting, new industries driving multilingual voice in realtime and many others.

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We tackle questions such as how to set expectations, how to establish the value of an acquisition target and much more in this thought provoking discussion that should not be missed by industry leaders.

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Cody is the founder and CEO of InWhatLanguage. He is passionate about translation and technology, and stays ahead of the curve as he is very deeply involved in the industry. Besides that he is an advisory board member at the World Trade Center Utah, a member of the Board of Trustees at the Utah Technology Council and and advisory board member at the Utah-Qinghai Ecopartnership. 

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Anu also talks about alignment of demand between sales and production teams that impact the output of vendor management organization. Many organizations do not have proper communication in place and end up in a reactive situation where vendor management is constantly responding to urgent inquiries for resources which affects the quality of work and in some cases in loss of revenue due to cancelled projects. As service companies very rarely we spend enough time in the area of service or product development in order to package our resource output for our sales team, and Anu talks about the importance of this area of business.

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We discuss what marketing localization is and in particular in the context of an enterprise setup, what does it mean to implement localization of creative content for different channels. She talks about what makes a good marketing localization team and what is important to ensure the content reflects the organization's vision, ideals and its voice across all markets and all channels. If you are a localization manager, you will find this interview very interesting as we discuss what it takes to do your work successfully. For the supply side, this conversation offers insights on how value can be generated by understanding the inner workings of a marketing localization team.

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Among the topics we were able to cover, we discussed why would organizations want to be specialists verus generalists, the impact of specialization on sales, creating focus and clarity through defining what the company does best which is reflected in its business makeup, the roles of linguists and internal staff and many other interesting topics.

I highly suggest this conversation for leaders of small to mid size language companies that are in the process of carving a niche for themselves or trying to scale up their niche expertise. Steve is also a lawyer, seasoned entrepreneur and one of the founding members of the Association of Language Companies, where he serves as a general counsel these days. He is also a long time Board member and currently the Secretary of the Spain-U.S. Chamber of Commerce. His contributions to our industry are many, and he is tirelessly supporting efforts to improve conditions for our colleagues in this exciting place.

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Aïssé addresses issues such as lack of awareness about localization which has resulted in localization taking a back seat at the C level decision making processes. She also talks about how it seems to be a trend not just with localization but also affecting other knowledge based services such as content development. We also discuss how localization is misunderstood and often confused with translation which is a major part of localization.

I found this conversation particularly interesting and engaging because we talk about a real world issue and I believe that as an industry we can do better to raise awareness about what we do. I have often heard that our conferences and events are great venues to communicate, but we end up talking  each other instead of the people that must know about what we and that must change. Do not miss this episode if you are a localization manager and you have run into problem of lack of awareness about your work.

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She also talks about about the German localization market in general, state of innovation in this market, the sectors driving the German market, language combinations commonly involved in localization, work volumes, demand for translation vs the emerging field of transcreation, inter-dependencies and integration of German localization market with other markets in the DACH region, adoption of technology and investment in this area, fragmentation of the market, segmentation of the localization industry, M&A and investments from outside the industry, profit margins and what drives them, finding the right partner to expand into the German market, the impact of Brexit and the EU regulations affecting the translation and localization market.

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Sultan  also talks about the art of leadership, skill building, community development and the evolution of our industry through an entrepreneurial lens. He also discusses the role and importance of social media in building communities and maximizing their potential for sales. Sultan also provides his vision for the future of this industry as well as advice for colleagues who sell language services. He acknowledges Craig Buckstein, Jan Henrich, Lelani Craig, Anna Schlegel for their work, support, and contributions to the industry.

Special thanks to Carrie Fischer from Subway, Iti Sahai from Procor Technology and Javier Carvajal from Acclaro for hosting this episode and asking thought-provoking questions.

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Jordan specifically talks about how he changed his mindset from a crisis mode in the middle of the pandemic to that of a growth and expansion, and how he developed a strategy to acquire another language provider. We discuss how this acquisition experience has shaped Jordan's opinion about expansion and growth and what it takes to successfully acquire another company. We also spend a few minutes to discuss technology, efficiency gains through process improvement, identifying and pivoting towards niches that are most relevant and Jordan's predictions for the coming year.

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COVID-19 has been devastating for almost all industries, but the onsite interpreting industry has suffered more than a lot others. Kevin talks about the challenges that his company has been enduring the past few months because the work dried out from the onsite events. He discusses how the largest revenue stream for his company changed overnight, and despite a diversified portfolio of services, the impact was significant. We talk about how Kevin lead a self-reinvention initiative by introducing Remote Simultaneous Interpreting as an alternative despite investing heavily in onsite interpreting equipment. Among other topics, Kevin discusses what the customers and interpreters are going through, what leading as an entrepreneur means during these tough times and how he manages stress.

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We discuss how Patrick got involved in the industry, his current role and how he lead a full transition of his current tea m from a translation and interpreting type environment to a robust and disciplined global communication unit that develop both centralized and decentralized local content. He also talks about the importance of strategic alignment between localization and overall corporate communications. Among other topics we discuss the design and model of a corporate localization team, partnership with LSCs,  metrics and KPIs, using machine translation, the main challenges facing his team and many other important and valuable subjects.

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Anna has published a book titled 'Truly Global: The Theory and Practice of Bringing Your Company to International Markets'. She has first hand experience in building globalization teams and explores why this area is not so well understood. We also take a deeper dive into the executive mindset and how that affects the corporate globalization efforts of large organizations that want to venture beyond their traditional markets.

Anna N Schlegel is Vice President of the Global Portfolio-to-Market Lifecycle organization at NetApp. In her role, she oversees a variety of teams, including: Enterprise Globalization, Information Engineering, and Product Portfolio Solutions. Anna has worked in the tech industry in the Silicon Valley for over 20 years, leading teams at Cisco, VMWare, Xerox, and Verisign. Anna serves as the Global Executive Sponsor of NetApp’s Women in Technology organization, where she focuses on developing female leaders in the tech industry. She is also the co-founder of Women in Localization, the leading professional organization for women in the Localization industry with over 5000 members worldwide. 

Anna speaks 6 languages, is a native of Catalunya, and lives with her family in Santa Clara, California. 

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Javi, as he is known amongst his friends, talks about the importance of empathy, building communities, maintaining cordial relationships and the unique attributes of this type of language services buyer. If you are a marketer and you are actively using social media to reach out to potential buyers, you do not want to miss this episode as it includes very practical advice on how to make meaningful and useful connections.

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Among other things, Iti discusses what a product localization team looks like, the people working there and their experiences, as well as the role of vendors and suppliers within this group. We also discuss strategy, relationships, value creation and how to measure it among many other interesting topics.

Iti is a well rounded and very experienced localization manager who has seen everything from localizing for Bollywood, working on the vendor side to leading and managing a cutting-edge localization team at her current role.

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Paul has been involved in the mergers of MTL and Berlitz, which was later acquired by Bowne International and he was part of the merger team. When Bowne was acquired by Lionbridge, Paul was the managing director in Germany and then in the UK and he was involved in all the merger activities. He was also involved in SDL in this area. Recently he has been involved in the M&A space as a consultant.

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Molly also talks about how our companies can define ways to be more inclusive and supportive of women, enabling and empowering them to take leadership roles. She also elaborates on how women-led organizations perform better. This conversation was particularly interesting as we talk in the depth on issues and concerns that women experience on a day to day basis and how to find ways to mitigate and prevent such problems.

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We discuss how small LSC executives face very unique challenges and problems and how Carmen has overcome some of these concerns overtime. She also talks about managing stress, improving her work and life balance as well as the role of peers in staying successful.

If you are an owner or manager at a small sized LSC, this episode is a must for you. Make sure to listen to the end as there are some great tips and suggestions that you can apply to your work and life right away.

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Cecilia discusses the Nordic language industry and market in depth. She expresses her opinions as a language company entrepreneur, in particular the industry players, acquisition landscape, and how it has attracted a lot of investors in this industry within this highly competitive market. Given that the Nordics is a small but highly developed region, there is always need for translation and language. Sweden and the Nordic region as a whole has seen an influx of refugees and asylum seekers, which has driven the need for interpreting and document translation from foreign languages into local languages. We take a closer look at the makeup and structure of the government requirements and how that has affected language services in the context of immigration.

Among other subjects we talk about exports, M&A activities, emerging new sub-segments within the language industry, multimedia localization demand, work culture, lifestyle and cost of living impact on localization budget, evolution and growth within market, COVID and industry events in the Nordic region.  

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In particular we touch upon the core functions of a language business which includes production, resource management and business development as well as supporting auxiliary functions like administration, accounting, strategy building and so on. This episode is a masterclass in management for language company owners and executives. 

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Among other subjects we discuss the business development cycle in the language industry, developing a flow between marketing and sales, communicating value to clients, identifying your strengths to become a specialist and many other topics in the context of business development for translation companies.

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She also some advice for language services companies and how they must work with their clients on the buyer side. This is a very interesting episode and highly recommended for LSCs that work with clients directly as well as for people interested in learning more about Women in Localization.

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Lelani has been in the language business for over 25 years and she is an accomplished conference interpreter as well as a certified court interpreter.  She founded Commgap in 2000. It is a translation and interpretation company that delivers services in over 200 languages. She also founded and owns Global  One Voice, LLC. which offers medical interpreter training, language assessment, language classes and compliance consulting. 

She is also serving in the leadership council of several associations within the language industry. She often speaks in industry events and offers her experience and advice as a mentor.

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Francesco has learnt selling translation services in a hands on way. He talks about how to establish a sales team, building a process that is constantly changing and how to build it around your buyer. He is a big believer that if it is not fun you shouldn't do it, and he is applying that philosophy in developing his sales model. Getting to the right people, asking the right questions, identifying pain points, and keeping people motivated to do all these is what his philosophy is centered on. We also touch upon finding the right people to drive translation sales. Francesco believes there are lots of good sales people, but they need direction. He also talks about the case made for hiring sales people from outside the industry as there is a vacuum within the language industry. Predicting the behavior of sales people is also important, Francesco talks about a personality test that he applies for identifying the right sales people. 

We also cover many other opportunities and challenges, including aligning sales and marketing, performing sales online, best ways to prospect, developing a niche and how to build on your current strengths and many other interesting topics. Francesco is a true master of selling in the language space and you do not want to miss this episode.

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We discuss how Kocarek has started, what the evolution process has been like for them and what it means at ground level for the core business functions to innovate. This is indeed a very hot and timely topic and highly suggested for any business executive in the LSC space.

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The Globalization and Localization Association (GALA) is a not-for-profit trade association connecting and supporting professionals and organizations in the global language industry. GALA's mission is to help our members succeed and to drive our industry's development by building professional communities, sharing knowledge, and advancing best practices in the globalization sector. 

GALA is also hosting their annual international conference titled GALA Connected 2020, a virtual event that runs from 22 to 25 September. Given that this is their first virtual event, attendance is expected to be very high and the content is very relevant to current trends and industry challenges. Allison discusses in detail what the conference aims to address and what attendees can expect to walk away with.

Guest Bio: Over the past 10 years Allison has served GALA in several roles and provided leadership for many of the association's programs and activities. As Executive Director, she leads operations at GALA and is responsible for the growth of the association, its financial stability, and for the expansion and delivery of member value. Allison has an undergraduate degree in Biological Anthropology and a Master's degree in Library and Information Science. A lifelong athlete and a lifelong learner, she enjoys podcasts, reading, and all kinds of sports and athletic endeavors.  

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Rick has been part of the language services industry for more than 25 years. He is currently a partner at Dynamic Language—a Seattle-based Language Service Company, established in 1985 and a charter member of ALC. He has helped guide the company since 2004, leading to appearances in the Inc. 5000 list for six consecutive years. Dynamic is a family-owned business in its second generation of leadership and is one of the largest agencies in the Western United States.

As an ALC contributor since the beginning, Rick led the effort to organize two ALC conferences by serving as chair for the 6th and 7th conferences in San Francisco and Austin, respectively, and has most recently served as president of the Association of Language Companies since 2018. Overall, Rick has been part of the association leadership on and off for more than 10 years. He is a graduate of the University of Washington. 

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Jessica Rathke has 25 years of localization sales, sales management and marketing experience for leading language service providers.  She is currently the Managing Director at Localisation Sales & Marketing, a London- and Austin, Texas-based sales and cross-cultural consultancy.  Having worked with LSPs and sales professionals in over 45 countries, her services are designed to help LSPs increasse revenue and profitability.

Jessica holds an MBA and Bachelors of Arts degrees in Foreign Affairs and German from Miami University in Ohio, USA. She also did post-graduate studies in German at the University of Salzburg.  Jessica has served as Chapter Manager for Women in Localization UK and is currently Assistant Manager of the Texas Chapter.

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Among other things, we cover issues related to uncertainty, discipline, technology, automation and general challenges that the typical language company executive or owner faces. We also cover mergers and acquisitions in our industry, a subject that Andrew is very familiar with and has a lot of passion to talk about. Don't miss the great insights and advice coming from one of the most important people in our industry.

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In this episode of the Translation Company Talk we discuss how simple strategic customer service changes can present  opportunities for business that were not discovered before. Knowing your customer, their problems and their worries will help you present a more relatable and friendly service.

Providing language translation and localization for knowledge and service based industries like eLearning, healthcare and government will require exception customer service and support that easily accessible. Paul Doherty argues that not many companies in this industry focus enough on customer, yet it is a problem that can have severe repercussions if not addressed quickly.

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Our discussion touched upon sales, management, human resources, strategy development and mergers and acquisitions. Veronique also discusses what makes a company different and how to maintain a unique image in the ever competitive language market. 

Veronique is an industry leader with great passion for growth and she speaks in detail on how to grow your business. 

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#translation #business #localization #enterprise #language #languageservices #translationcompany #growth

I had the pleasure of interviewing Kathrin Bussmann, head of Verbaccino Inc., a strategic marketing consultancy that helps digital-first B2B companies build their global brand. She is also the host of the Worldly Marketer podcast. 

In particular, we explore brand positioning and how most LSCs do not align their mission with client's needs, which is the reason for disappointing results. We also address a number of topics related to finding your translation services niche and creating a focus to establish your business while providing niche, targeted translation services. Whether you provide business translation, software localization, video translation or any related services, you will find this conversation very useful.

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