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    <title>The Rightway Forward</title>
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    <description><![CDATA[<p class="font-claude-response-body break-words whitespace-normal" dir="ltr">The New PBM Blueprint is the first series from The Rightway Forward Podcast. Dive in with host Joe Chamberlin, Rightway's VP of Consultant Relations, as he talks with industry experts about the problems built into traditional PBMs and what a better model looks like, from pricing transparency to member experience. New episodes cover real strategies employers and consultants can use today. </p>]]></description>
    <pubDate>Wed, 30 Sep 2026 10:38:22 -0400</pubDate>
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    <language>en</language>
        <copyright>Copyright 2026 All rights reserved.</copyright>
    <category>Health &amp; Fitness</category>
    <ttl>1440</ttl>
    <itunes:type>episodic</itunes:type>
          <itunes:summary></itunes:summary>
        <itunes:author>Rightway</itunes:author>
<itunes:category text="Health &amp; Fitness" />
    <itunes:owner>
        <itunes:name>Rightway</itunes:name>
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        <title>How Care Navigation Shaped Rightway's PBM, with Paula Bush</title>
        <itunes:title>How Care Navigation Shaped Rightway's PBM, with Paula Bush</itunes:title>
        <link>https://therightwayforward.podbean.com/e/how-care-navigation-shaped-rightways-pbm-with-paula-bush/</link>
                    <comments>https://therightwayforward.podbean.com/e/how-care-navigation-shaped-rightways-pbm-with-paula-bush/#comments</comments>        <pubDate>Wed, 30 Sep 2026 10:38:22 -0400</pubDate>
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                                    <description><![CDATA[<p>Rightway didn't build a PBM and add care navigation on top of it. Care navigation came first, and it shaped how everything after it got built.</p>
<p>In this episode of The New PBM Blueprint, host Joe Chamberlin sits down with Paula Bush, Executive Vice President of Care Navigation Strategy and Delivery at Rightway. Paula was one of the first thirteen employees at Accolade, helping build the care navigation category from the ground up, before stops at Haven and eventually Rightway.</p>
<p>Paula and Joe walk through Rightway's four pillars of care navigation: benefits navigation, finding and accessing care, billing and claim advocacy, and clinical guidance. They cover why the team is staffed with nurses instead of non-clinical health guides, and how that same nurse-led team now works from one shared data set with Rightway's PBM through Unity, so a pharmacy signal, like a missed refill or a new specialty fill, reaches the care team before it turns into a bigger problem. Paula also shares a member story that shows what that connection catches, and why Rightway's average net promoter score of 72 stands out against an industry that often runs negative.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Rightway didn't build a PBM and add care navigation on top of it. Care navigation came first, and it shaped how everything after it got built.</p>
<p>In this episode of The New PBM Blueprint, host Joe Chamberlin sits down with Paula Bush, Executive Vice President of Care Navigation Strategy and Delivery at Rightway. Paula was one of the first thirteen employees at Accolade, helping build the care navigation category from the ground up, before stops at Haven and eventually Rightway.</p>
<p>Paula and Joe walk through Rightway's four pillars of care navigation: benefits navigation, finding and accessing care, billing and claim advocacy, and clinical guidance. They cover why the team is staffed with nurses instead of non-clinical health guides, and how that same nurse-led team now works from one shared data set with Rightway's PBM through Unity, so a pharmacy signal, like a missed refill or a new specialty fill, reaches the care team before it turns into a bigger problem. Paula also shares a member story that shows what that connection catches, and why Rightway's average net promoter score of 72 stands out against an industry that often runs negative.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/7rm9adnv9pj5rk6s/Paula_-_v36mptm.mp3" length="119615737" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Rightway didn't build a PBM and add care navigation on top of it. Care navigation came first, and it shaped how everything after it got built.
In this episode of The New PBM Blueprint, host Joe Chamberlin sits down with Paula Bush, Executive Vice President of Care Navigation Strategy and Delivery at Rightway. Paula was one of the first thirteen employees at Accolade, helping build the care navigation category from the ground up, before stops at Haven and eventually Rightway.
Paula and Joe walk through Rightway's four pillars of care navigation: benefits navigation, finding and accessing care, billing and claim advocacy, and clinical guidance. They cover why the team is staffed with nurses instead of non-clinical health guides, and how that same nurse-led team now works from one shared data set with Rightway's PBM through Unity, so a pharmacy signal, like a missed refill or a new specialty fill, reaches the care team before it turns into a bigger problem. Paula also shares a member story that shows what that connection catches, and why Rightway's average net promoter score of 72 stands out against an industry that often runs negative.]]></itunes:summary>
        <itunes:author>Rightway</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2990</itunes:duration>
                <itunes:episode>5</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
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        <title>Inside Rightway's Clinical Strategy with Dave Stackhouse</title>
        <itunes:title>Inside Rightway's Clinical Strategy with Dave Stackhouse</itunes:title>
        <link>https://therightwayforward.podbean.com/e/inside-rightways-clinical-strategy-with-dave-stackhouse/</link>
                    <comments>https://therightwayforward.podbean.com/e/inside-rightways-clinical-strategy-with-dave-stackhouse/#comments</comments>        <pubDate>Thu, 17 Sep 2026 18:06:50 -0400</pubDate>
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                                    <description><![CDATA[<p>In the fourth episode of The New PBM Blueprint, host Joe Chamberlin sits down with Dave Stackhouse, Vice President of PBM Clinical Strategy and Operations at Rightway. Dave got his start in community pharmacy in Western New York and later spent 22 years in managed care. He explains why Rightway built its clinical strategy around lowest net cost instead of rebate guarantees, and how that decision drove its early, aggressive move into biosimilars once Humira lost exclusivity. Dave also walks through Rightway's partnership with Mark Cuban Cost Plus Drugs, how it pressures specialty pharmacies to compete on price, and the thinking behind a pharmacy navigation team built to put a pharmacist within reach of every family Rightway serves.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In the fourth episode of The New PBM Blueprint, host Joe Chamberlin sits down with Dave Stackhouse, Vice President of PBM Clinical Strategy and Operations at Rightway. Dave got his start in community pharmacy in Western New York and later spent 22 years in managed care. He explains why Rightway built its clinical strategy around lowest net cost instead of rebate guarantees, and how that decision drove its early, aggressive move into biosimilars once Humira lost exclusivity. Dave also walks through Rightway's partnership with Mark Cuban Cost Plus Drugs, how it pressures specialty pharmacies to compete on price, and the thinking behind a pharmacy navigation team built to put a pharmacist within reach of every family Rightway serves.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/j4qcqpma7cscnvpg/v4_-_DAVE66ahf.mp3" length="71813746" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In the fourth episode of The New PBM Blueprint, host Joe Chamberlin sits down with Dave Stackhouse, Vice President of PBM Clinical Strategy and Operations at Rightway. Dave got his start in community pharmacy in Western New York and later spent 22 years in managed care. He explains why Rightway built its clinical strategy around lowest net cost instead of rebate guarantees, and how that decision drove its early, aggressive move into biosimilars once Humira lost exclusivity. Dave also walks through Rightway's partnership with Mark Cuban Cost Plus Drugs, how it pressures specialty pharmacies to compete on price, and the thinking behind a pharmacy navigation team built to put a pharmacist within reach of every family Rightway serves.]]></itunes:summary>
        <itunes:author>Rightway</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1795</itunes:duration>
                <itunes:episode>4</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:image href="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog22523516/Episode_4_cover65x3t.png" />    </item>
    <item>
        <title>The Pharmacist Behind Rightway's Model with Kristin Devlin</title>
        <itunes:title>The Pharmacist Behind Rightway's Model with Kristin Devlin</itunes:title>
        <link>https://therightwayforward.podbean.com/e/the-pharmacist-behind-rightways-model-with-kristin-devlin/</link>
                    <comments>https://therightwayforward.podbean.com/e/the-pharmacist-behind-rightways-model-with-kristin-devlin/#comments</comments>        <pubDate>Wed, 02 Sep 2026 12:38:05 -0400</pubDate>
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                                    <description><![CDATA[<p>In this episode of The Rightway Forward's new series, The New PBM Blueprint, host Joe Chamberlin sits down with Kristin Devlin, Chief Pharmacy Officer at Rightway. Kristin traces her path through managed care pharmacy, from building formulary and clinical programs early in her career to helping build Rightway's pharmacy function from its first days in 2020. She also shares what it took to stand up a PBM's clinical and operational side from scratch.</p>
<p>Kristin and Joe dig into the incentive problem at the center of pharmacy benefits: why the stick has always been the easier lever to pull than the carrot, and what it would take for benefit design to actually reward members for choosing lower cost, equally effective drugs. She shares how pharmacist-led education helped one client shift patients to more cost effective treatment, and closes with where she sees the PBM industry heading as regulation puts new pressure on legacy players.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode of The Rightway Forward's new series, The New PBM Blueprint, host Joe Chamberlin sits down with Kristin Devlin, Chief Pharmacy Officer at Rightway. Kristin traces her path through managed care pharmacy, from building formulary and clinical programs early in her career to helping build Rightway's pharmacy function from its first days in 2020. She also shares what it took to stand up a PBM's clinical and operational side from scratch.</p>
<p>Kristin and Joe dig into the incentive problem at the center of pharmacy benefits: why the stick has always been the easier lever to pull than the carrot, and what it would take for benefit design to actually reward members for choosing lower cost, equally effective drugs. She shares how pharmacist-led education helped one client shift patients to more cost effective treatment, and closes with where she sees the PBM industry heading as regulation puts new pressure on legacy players.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/us45y4bm8k4mk4gg/v3_-_Kristin_-_RWF9zaa6.mp3" length="102410448" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In this episode of The Rightway Forward's new series, The New PBM Blueprint, host Joe Chamberlin sits down with Kristin Devlin, Chief Pharmacy Officer at Rightway. Kristin traces her path through managed care pharmacy, from building formulary and clinical programs early in her career to helping build Rightway's pharmacy function from its first days in 2020. She also shares what it took to stand up a PBM's clinical and operational side from scratch.
Kristin and Joe dig into the incentive problem at the center of pharmacy benefits: why the stick has always been the easier lever to pull than the carrot, and what it would take for benefit design to actually reward members for choosing lower cost, equally effective drugs. She shares how pharmacist-led education helped one client shift patients to more cost effective treatment, and closes with where she sees the PBM industry heading as regulation puts new pressure on legacy players.]]></itunes:summary>
        <itunes:author>Rightway</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2560</itunes:duration>
                <itunes:episode>3</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:image href="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog22523516/Episode_cover_2_8msw9.png" />    </item>
    <item>
        <title>Building Rightway's PBM with Scott Musial</title>
        <itunes:title>Building Rightway's PBM with Scott Musial</itunes:title>
        <link>https://therightwayforward.podbean.com/e/building-rightways-pbm-with-scott-musial/</link>
                    <comments>https://therightwayforward.podbean.com/e/building-rightways-pbm-with-scott-musial/#comments</comments>        <pubDate>Wed, 19 Aug 2026 18:33:03 -0400</pubDate>
        <guid isPermaLink="false">therightwayforward.podbean.com/0be9972e-2e69-31c2-8ae4-1df704b09eb2</guid>
                                    <description><![CDATA[<p>In the second episode of The New PBM Blueprint, host Joe Chamberlin sits down with Scott Musial, President of Rightway, to walk through how he actually built Rightway's PBM, from a signed offer letter to a live client in about three and a half months. Scott explains how Thrive Capital's search for a disruptive pharmacy benefit model led him to Rightway CEO Jordan Feldman, why he insisted on financial alignment and member centricity before any contract was written, and how he handed Kristen Devlin a client with no claims system and no formulary in place, and a June 1 go-live date already set.</p>
<p>He describes the moment their first client agreed to be the platform's alpha, on the condition he wasn't the second or third company to attempt it, and connects that bet to the pharmacy navigation model Rightway runs today. Scott also links the model back to his years as an independent pharmacy owner and his work building Medicare MTM programs, and explains why he thinks legacy PBMs are structurally unable to replicate it.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In the second episode of The New PBM Blueprint, host Joe Chamberlin sits down with Scott Musial, President of Rightway, to walk through how he actually built Rightway's PBM, from a signed offer letter to a live client in about three and a half months. Scott explains how Thrive Capital's search for a disruptive pharmacy benefit model led him to Rightway CEO Jordan Feldman, why he insisted on financial alignment and member centricity before any contract was written, and how he handed Kristen Devlin a client with no claims system and no formulary in place, and a June 1 go-live date already set.</p>
<p>He describes the moment their first client agreed to be the platform's alpha, on the condition he wasn't the second or third company to attempt it, and connects that bet to the pharmacy navigation model Rightway runs today. Scott also links the model back to his years as an independent pharmacy owner and his work building Medicare MTM programs, and explains why he thinks legacy PBMs are structurally unable to replicate it.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/s5e55kpvj7jeasyy/v4_-_Scott_-_RWF6hrjb.mp3" length="105591117" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In the second episode of The New PBM Blueprint, host Joe Chamberlin sits down with Scott Musial, President of Rightway, to walk through how he actually built Rightway's PBM, from a signed offer letter to a live client in about three and a half months. Scott explains how Thrive Capital's search for a disruptive pharmacy benefit model led him to Rightway CEO Jordan Feldman, why he insisted on financial alignment and member centricity before any contract was written, and how he handed Kristen Devlin a client with no claims system and no formulary in place, and a June 1 go-live date already set.
He describes the moment their first client agreed to be the platform's alpha, on the condition he wasn't the second or third company to attempt it, and connects that bet to the pharmacy navigation model Rightway runs today. Scott also links the model back to his years as an independent pharmacy owner and his work building Medicare MTM programs, and explains why he thinks legacy PBMs are structurally unable to replicate it.]]></itunes:summary>
        <itunes:author>Rightway</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2639</itunes:duration>
        <itunes:season>1</itunes:season>
        <itunes:episode>2</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:image href="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog22523516/Episode_cover_1_9nd8v.png" />    </item>
    <item>
        <title>Inside the SureSpend™ Model with Doug Isenberg</title>
        <itunes:title>Inside the SureSpend™ Model with Doug Isenberg</itunes:title>
        <link>https://therightwayforward.podbean.com/e/episode01dougisenberg/</link>
                    <comments>https://therightwayforward.podbean.com/e/episode01dougisenberg/#comments</comments>        <pubDate>Tue, 04 Aug 2026 15:53:49 -0400</pubDate>
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                                    <description><![CDATA[










The New PBM Blueprint is the first series from the Rightway Forward Podcast. Dive in with host Joe Chamberlin, Rightway's VP of Consultant Relations, as he talks with Doug Isenberg, Rightway’s VP of Underwriting and CoGS Management. 
 
Doug has spent his career inside PBM pricing, from building spread margin models at a legacy PBM to advising clients as a consultant to eventually shaping Rightway's pricing strategy from the ground up.











<p>
Doug walks through why the traditional PBM model is structurally biased toward higher drug costs, using real examples like Ozempic rebates and the mechanics of a "spread tunnel," and explains how Rightway's PMPM approach emerged as a deliberate alternative. The conversation gets into the details of the SureSpend model, including the precision pricing guarantee and the zero markup wrap, and Doug explains the toughest objections he hears from consultants: too many reservations of rights, too many exclusions, and concerns about auditability and transparency.</p>
<p>
Along the way, Doug and Joe cover GLP-1 carve-outs, rebate credits, rare high-cost drugs, and how reconciliation actually works, with real numbers walked through step by step.</p>
<p>
If you work with employers or consultants navigating PBM contracts, this episode offers a candid look at how pricing guarantees are built and why they matter.</p>
]]></description>
                                                            <content:encoded><![CDATA[










The New PBM Blueprint is the first series from the Rightway Forward Podcast. Dive in with host Joe Chamberlin, Rightway's VP of Consultant Relations, as he talks with Doug Isenberg, Rightway’s VP of Underwriting and CoGS Management. 
 
Doug has spent his career inside PBM pricing, from building spread margin models at a legacy PBM to advising clients as a consultant to eventually shaping Rightway's pricing strategy from the ground up.











<p><br>
Doug walks through why the traditional PBM model is structurally biased toward higher drug costs, using real examples like Ozempic rebates and the mechanics of a "spread tunnel," and explains how Rightway's PMPM approach emerged as a deliberate alternative. The conversation gets into the details of the SureSpend model, including the precision pricing guarantee and the zero markup wrap, and Doug explains the toughest objections he hears from consultants: too many reservations of rights, too many exclusions, and concerns about auditability and transparency.</p>
<p><br>
Along the way, Doug and Joe cover GLP-1 carve-outs, rebate credits, rare high-cost drugs, and how reconciliation actually works, with real numbers walked through step by step.</p>
<p><br>
If you work with employers or consultants navigating PBM contracts, this episode offers a candid look at how pricing guarantees are built and why they matter.</p>
]]></content:encoded>
                                    
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        <itunes:summary><![CDATA[










The New PBM Blueprint is the first series from the Rightway Forward Podcast. Dive in with host Joe Chamberlin, Rightway's VP of Consultant Relations, as he talks with Doug Isenberg, Rightway’s VP of Underwriting and CoGS Management. 
 
Doug has spent his career inside PBM pricing, from building spread margin models at a legacy PBM to advising clients as a consultant to eventually shaping Rightway's pricing strategy from the ground up.











Doug walks through why the traditional PBM model is structurally biased toward higher drug costs, using real examples like Ozempic rebates and the mechanics of a "spread tunnel," and explains how Rightway's PMPM approach emerged as a deliberate alternative. The conversation gets into the details of the SureSpend model, including the precision pricing guarantee and the zero markup wrap, and Doug explains the toughest objections he hears from consultants: too many reservations of rights, too many exclusions, and concerns about auditability and transparency.
Along the way, Doug and Joe cover GLP-1 carve-outs, rebate credits, rare high-cost drugs, and how reconciliation actually works, with real numbers walked through step by step.
If you work with employers or consultants navigating PBM contracts, this episode offers a candid look at how pricing guarantees are built and why they matter.]]></itunes:summary>
        <itunes:author>Rightway</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2816</itunes:duration>
        <itunes:season>1</itunes:season>
        <itunes:episode>1</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
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