Really Good Stories https://thericciardigroup.podbean.com We talk to expert marketers to uncover Really Good Stories about their boldest professional moves and most impactful work. Because stories are at the heart of great marketing, where they connect, engage, differentiate, and inspire action.

Every episode goes past the case-study gloss into the real decisions — the risks that paid off, the ideas that almost didn't survive the room, and what truly moved the numbers. You'll come away with sharper instincts for building brands, winning buy-in, and making work that lands.

Hosted by The Ricciardi Group, a creative, strategy and marketing group setting a new standard in insight and creativity in partnership with the most complex and revered B2B brands.

]]> Wed, 21 Oct 2026 09:47:54 -0400 https://podbean.com/?v=5.5 en Copyright 2026 All rights reserved. Business:Marketing 1440 episodic The Ricciardi Group The Ricciardi Group No false https://feed.podbean.com/thericciardigroup/feed.xml https://pbcdn1.podbean.com/imglogo/image-logo/22467589/Cover_Art_4_7updb.png Really Good Stories https://thericciardigroup.podbean.com 144 144 Amy Butte: From Marketing Messages to Business Insights Amy Butte: From Marketing Messages to Business Insights https://thericciardigroup.podbean.com/e/amy-butte-from-marketing-messages-to-business-insights/ https://thericciardigroup.podbean.com/e/amy-butte-from-marketing-messages-to-business-insights/#comments Wed, 21 Oct 2026 09:47:54 -0400 thericciardigroup.podbean.com/870673f6-7e0f-378c-8a5e-a3859995e3c8 Amy Butte, former CFO, Director and Advisor, talks to Marisa Ricciardi, Founder and CEO of The Ricciardi Group, about the creation of the Navan Business Travel Benchmark. They discuss how it helped the all-in-one corporate card and expense management solution move beyond marketing messages to meaningful, data-driven insights that could power impactful conversations with customers, prospects, and investors. She also talks about reframing the public perception of an organization to reflect its reality as an AI-first company.

]]> Amy Butte, former CFO, Director and Advisor, talks to Marisa Ricciardi, Founder and CEO of The Ricciardi Group, about the creation of the Navan Business Travel Benchmark. They discuss how it helped the all-in-one corporate card and expense management solution move beyond marketing messages to meaningful, data-driven insights that could power impactful conversations with customers, prospects, and investors. She also talks about reframing the public perception of an organization to reflect its reality as an AI-first company.

]]> The Ricciardi Group false No 1272 1 2 full Joan Khoury: Crafting an Enduring Brand Narrative Joan Khoury: Crafting an Enduring Brand Narrative https://thericciardigroup.podbean.com/e/joan-khoury-crafting-an-enduring-brand-narrative/ https://thericciardigroup.podbean.com/e/joan-khoury-crafting-an-enduring-brand-narrative/#comments Tue, 06 Oct 2026 15:30:38 -0400 thericciardigroup.podbean.com/81e98c5b-6c80-349b-8052-a5846d4876ee Joan Khoury, Senior Managing Director and CMO at Oppenheimer & Co., talks to Marisa Ricciardi, Founder & CEO of The Ricciardi Group, about how a strong brand narrative grounded in a business’s value proposition lays the foundation for everything from business outcomes to employee satisfaction. She shares her 5-layer framework for thinking about brand – including a newly-minted sixth layer – and discusses the challenge of shepherding the legacy brand of a global financial institution through a modern transformation.

]]> Joan Khoury, Senior Managing Director and CMO at Oppenheimer & Co., talks to Marisa Ricciardi, Founder & CEO of The Ricciardi Group, about how a strong brand narrative grounded in a business’s value proposition lays the foundation for everything from business outcomes to employee satisfaction. She shares her 5-layer framework for thinking about brand – including a newly-minted sixth layer – and discusses the challenge of shepherding the legacy brand of a global financial institution through a modern transformation.

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