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    <title>The Priority Sale Podcast</title>
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    <link>https://theprioritysale.podbean.com</link>
    <description>Today, only top priorities become sales. The Priority Sale Podcast is devoted to helping you create the right mentality within your sales organization. We explore how to find and align with prospects’ priorities, in order to avoid becoming a commodity in their mind. From the authors of The Priority Sale.</description>
    <pubDate>Tue, 18 Apr 2023 13:20:09 -0400</pubDate>
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    <language>en</language>
        <copyright>Copyright 2021 All rights reserved.</copyright>
    <category>Business:Management</category>
    <ttl>1440</ttl>
    <itunes:type>episodic</itunes:type>
          <itunes:summary>The companion podcast to the book The Priority Sale, featuring authors and guests exploring a range of topics related to B2B sales.</itunes:summary>
        <itunes:author>Jesse Laffen</itunes:author>
	<itunes:category text="Business">
		<itunes:category text="Management" />
		<itunes:category text="Careers" />
		<itunes:category text="Marketing" />
	</itunes:category>
    <itunes:owner>
        <itunes:name>Jesse Laffen</itunes:name>
            </itunes:owner>
    	<itunes:block>No</itunes:block>
	<itunes:explicit>true</itunes:explicit>
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    <item>
        <title>How Might AI Change Selling?</title>
        <itunes:title>How Might AI Change Selling?</itunes:title>
        <link>https://theprioritysale.podbean.com/e/how-might-ai-change-selling/</link>
                    <comments>https://theprioritysale.podbean.com/e/how-might-ai-change-selling/#comments</comments>        <pubDate>Tue, 18 Apr 2023 13:20:09 -0400</pubDate>
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                                    <description><![CDATA[<p>Jackie Lutzke and Joe Wikert join us for a discussion about how artificial intelligence may change how we sell in the near future.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Jackie Lutzke and Joe Wikert join us for a discussion about how artificial intelligence may change how we sell in the near future.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/paayeu/TPS-Ep16.mp3" length="22785043" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Jackie Lutzke and Joe Wikert join us for a discussion about how artificial intelligence may change how we sell in the near future.]]></itunes:summary>
        <itunes:author>Jesse Laffen</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1424</itunes:duration>
                <itunes:episode>12</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Why Don’t We Tell Better Stories?</title>
        <itunes:title>Why Don’t We Tell Better Stories?</itunes:title>
        <link>https://theprioritysale.podbean.com/e/why-don-t-we-tell-better-stories/</link>
                    <comments>https://theprioritysale.podbean.com/e/why-don-t-we-tell-better-stories/#comments</comments>        <pubDate>Mon, 01 Nov 2021 11:52:25 -0400</pubDate>
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                                    <description><![CDATA[<p>Today we are joined by Henry DeVries to talk about the importance of story telling in selling and consulting with our prospects. Henry is the CEO of Indy Books International and knows how a good story can lead to a better sell.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Today we are joined by Henry DeVries to talk about the importance of story telling in selling and consulting with our prospects. Henry is the CEO of Indy Books International and knows how a good story can lead to a better sell.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/2vjuzg/TPS-Eps12.mp3" length="19297174" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Today we are joined by Henry DeVries to talk about the importance of story telling in selling and consulting with our prospects. Henry is the CEO of Indy Books International and knows how a good story can lead to a better sell.]]></itunes:summary>
        <itunes:author>Jesse Laffen</itunes:author>
        <itunes:explicit>true</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1206</itunes:duration>
                <itunes:episode>11</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Should Engineers Be Salespeople?</title>
        <itunes:title>Should Engineers Be Salespeople?</itunes:title>
        <link>https://theprioritysale.podbean.com/e/should-engineers-be-salespeople/</link>
                    <comments>https://theprioritysale.podbean.com/e/should-engineers-be-salespeople/#comments</comments>        <pubDate>Mon, 18 Oct 2021 11:44:58 -0400</pubDate>
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                                    <description><![CDATA[<p>Today we are joined by Kevin Jordan to show us that “salesperson” doesn’t always fit a singular mold. Anyone can be a salesperson, even engineers. Kevin is the Operations Manager and is part of the Sales Management Team at Allied Automation. </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Today we are joined by Kevin Jordan to show us that “salesperson” doesn’t always fit a singular mold. Anyone can be a salesperson, even engineers. Kevin is the Operations Manager and is part of the Sales Management Team at Allied Automation. </p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/d7wggv/TPS-Eps11.mp3" length="21281226" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Today we are joined by Kevin Jordan to show us that “salesperson” doesn’t always fit a singular mold. Anyone can be a salesperson, even engineers. Kevin is the Operations Manager and is part of the Sales Management Team at Allied Automation. ]]></itunes:summary>
        <itunes:author>Jesse Laffen</itunes:author>
        <itunes:explicit>true</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1330</itunes:duration>
                <itunes:episode>10</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
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    <item>
        <title>Why Don‘t We Like Selling?</title>
        <itunes:title>Why Don‘t We Like Selling?</itunes:title>
        <link>https://theprioritysale.podbean.com/e/why-don-t-we-like-selling/</link>
                    <comments>https://theprioritysale.podbean.com/e/why-don-t-we-like-selling/#comments</comments>        <pubDate>Mon, 11 Oct 2021 11:43:12 -0400</pubDate>
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                                    <description><![CDATA[<p>Today we are joined by Susan McClain to discuss how we can change our mindset and how it will help us become more successful in sales. Susan has 17 years of experience in sales, including being the VP of Sales for a Top 10 Global Century 21 franchise.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Today we are joined by Susan McClain to discuss how we can change our mindset and how it will help us become more successful in sales. Susan has 17 years of experience in sales, including being the VP of Sales for a Top 10 Global Century 21 franchise.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/ndhzhq/TPS-Eps9.mp3" length="19440952" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Today we are joined by Susan McClain to discuss how we can change our mindset and how it will help us become more successful in sales. Susan has 17 years of experience in sales, including being the VP of Sales for a Top 10 Global Century 21 franchise.]]></itunes:summary>
        <itunes:author>Jesse Laffen</itunes:author>
        <itunes:explicit>true</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1215</itunes:duration>
                <itunes:episode>9</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>What Are Companies Getting Wrong About Training?</title>
        <itunes:title>What Are Companies Getting Wrong About Training?</itunes:title>
        <link>https://theprioritysale.podbean.com/e/what-are-companies-getting-wrong-about-training/</link>
                    <comments>https://theprioritysale.podbean.com/e/what-are-companies-getting-wrong-about-training/#comments</comments>        <pubDate>Mon, 04 Oct 2021 13:43:49 -0400</pubDate>
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                                    <description><![CDATA[<p>Leslie Marquez, training and performance support consultant joins us today to talk about her 15 years of experience in the new hire training world. She will help us understand the e-learning and training do’s and don’t’s, and how it can be optimized in the post-covid world.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Leslie Marquez, training and performance support consultant joins us today to talk about her 15 years of experience in the new hire training world. She will help us understand the e-learning and training do’s and don’t’s, and how it can be optimized in the post-covid world.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/em7ank/TPS-Eps8.mp3" length="17433076" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Leslie Marquez, training and performance support consultant joins us today to talk about her 15 years of experience in the new hire training world. She will help us understand the e-learning and training do’s and don’t’s, and how it can be optimized in the post-covid world.]]></itunes:summary>
        <itunes:author>Jesse Laffen</itunes:author>
        <itunes:explicit>true</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1089</itunes:duration>
                <itunes:episode>8</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Oh no. Am I a salesperson?!</title>
        <itunes:title>Oh no. Am I a salesperson?!</itunes:title>
        <link>https://theprioritysale.podbean.com/e/oh-no-am-i-a-salesperson/</link>
                    <comments>https://theprioritysale.podbean.com/e/oh-no-am-i-a-salesperson/#comments</comments>        <pubDate>Mon, 26 Jul 2021 13:16:17 -0400</pubDate>
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                                    <description><![CDATA[<p>Greg Stanley of Accelerant Partners joins us to talk about the hesitancy many experience when referring to themselves as a salesperson. This one is a must-listen for anyone in professional services.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Greg Stanley of Accelerant Partners joins us to talk about the hesitancy many experience when referring to themselves as a salesperson. This one is a must-listen for anyone in professional services.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/mk9pru/TPS-Eps10.mp3" length="25758405" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Greg Stanley of Accelerant Partners joins us to talk about the hesitancy many experience when referring to themselves as a salesperson. This one is a must-listen for anyone in professional services.]]></itunes:summary>
        <itunes:author>Jesse Laffen</itunes:author>
        <itunes:explicit>true</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1609</itunes:duration>
                <itunes:episode>7</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>What Are We Blaming on Selling Virtually?</title>
        <itunes:title>What Are We Blaming on Selling Virtually?</itunes:title>
        <link>https://theprioritysale.podbean.com/e/what-are-we-blaming-on-selling-virtually/</link>
                    <comments>https://theprioritysale.podbean.com/e/what-are-we-blaming-on-selling-virtually/#comments</comments>        <pubDate>Tue, 29 Jun 2021 16:10:01 -0400</pubDate>
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                                    <description><![CDATA[<p>Since he asked to come back, and we hate to disappoint, Mike Rendel is back to talk about what problems we pin on selling virtually. Then, we figure out whether "Being a natural" is a thing.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Since he asked to come back, and we hate to disappoint, Mike Rendel is back to talk about what problems we pin on selling virtually. Then, we figure out whether "Being a natural" is a thing.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/5gdzk5/TPS-Eps5.mp3" length="26153794" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Since he asked to come back, and we hate to disappoint, Mike Rendel is back to talk about what problems we pin on selling virtually. Then, we figure out whether "Being a natural" is a thing.]]></itunes:summary>
        <itunes:author>jesselaffen</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1634</itunes:duration>
        <itunes:season>1</itunes:season>
        <itunes:episode>6</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Why Is Change So Hard?</title>
        <itunes:title>Why Is Change So Hard?</itunes:title>
        <link>https://theprioritysale.podbean.com/e/why-is-change-so-hard/</link>
                    <comments>https://theprioritysale.podbean.com/e/why-is-change-so-hard/#comments</comments>        <pubDate>Tue, 29 Jun 2021 16:00:01 -0400</pubDate>
        <guid isPermaLink="false">jesselaffen.podbean.com/760f489e-a433-3ba1-afc2-ab7b79bdba76</guid>
                                    <description><![CDATA[<p>Producer of The Priority Sale Podcast Tiffany Jordan brings her background in behavior to talk about why it's so hard to change, especially in a professional sales setting. Then, we try to figure out whether "Learning by osmosis" is a thing.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Producer of The Priority Sale Podcast Tiffany Jordan brings her background in behavior to talk about why it's so hard to change, especially in a professional sales setting. Then, we try to figure out whether "Learning by osmosis" is a thing.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/hy43eb/TPS-Eps6.mp3" length="30518960" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Producer of The Priority Sale Podcast Tiffany Jordan brings her background in behavior to talk about why it's so hard to change, especially in a professional sales setting. Then, we try to figure out whether "Learning by osmosis" is a thing.]]></itunes:summary>
        <itunes:author>jesselaffen</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1907</itunes:duration>
        <itunes:season>1</itunes:season>
        <itunes:episode>5</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Why Don't We Present Anymore?</title>
        <itunes:title>Why Don't We Present Anymore?</itunes:title>
        <link>https://theprioritysale.podbean.com/e/why-dont-we-present-anymore/</link>
                    <comments>https://theprioritysale.podbean.com/e/why-dont-we-present-anymore/#comments</comments>        <pubDate>Tue, 29 Jun 2021 15:54:51 -0400</pubDate>
        <guid isPermaLink="false">jesselaffen.podbean.com/3233f026-eb32-3366-b21c-1ff67ed50e23</guid>
                                    <description><![CDATA[<p>The Priority Sale co-author Mike Rendel joins to talk about presenting and why we should try harder to make sure we do more presentations. Then, we figure out whether "Educating our prospects" is a thing.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>The Priority Sale co-author Mike Rendel joins to talk about presenting and why we should try harder to make sure we do more presentations. Then, we figure out whether "Educating our prospects" is a thing.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/buku49/TPS-Eps4.mp3" length="21235251" type="audio/mpeg"/>
        <itunes:summary><![CDATA[The Priority Sale co-author Mike Rendel joins to talk about presenting and why we should try harder to make sure we do more presentations. Then, we figure out whether "Educating our prospects" is a thing.]]></itunes:summary>
        <itunes:author>jesselaffen</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1327</itunes:duration>
        <itunes:season>1</itunes:season>
        <itunes:episode>4</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>What's the Point of a Website?</title>
        <itunes:title>What's the Point of a Website?</itunes:title>
        <link>https://theprioritysale.podbean.com/e/whats-the-point-of-a-website/</link>
                    <comments>https://theprioritysale.podbean.com/e/whats-the-point-of-a-website/#comments</comments>        <pubDate>Wed, 16 Jun 2021 10:42:58 -0400</pubDate>
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                                    <description><![CDATA[<p>Bryan Gray joins to talk about your lead salesperson, the website. Plus, we decide whether pipeline moves are "a thing."</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Bryan Gray joins to talk about your lead salesperson, the website. Plus, we decide whether pipeline moves are "a thing."</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/x2dhx7/TPS-Eps2.mp3" length="26433409" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Bryan Gray joins to talk about your lead salesperson, the website. Plus, we decide whether pipeline moves are "a thing."]]></itunes:summary>
        <itunes:author>jesselaffen</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1652</itunes:duration>
        <itunes:season>1</itunes:season>
        <itunes:episode>3</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Does Marketing Put Sellers In Harm's Way?</title>
        <itunes:title>Does Marketing Put Sellers In Harm's Way?</itunes:title>
        <link>https://theprioritysale.podbean.com/e/does-marketing-put-sellers-in-harms-way/</link>
                    <comments>https://theprioritysale.podbean.com/e/does-marketing-put-sellers-in-harms-way/#comments</comments>        <pubDate>Wed, 16 Jun 2021 10:36:32 -0400</pubDate>
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                                    <description><![CDATA[<p>Sara Wesche joins to talk about the role of modern marketing, how it hurts and how it helps today's sellers. Plus, we explore whether pain points are "a thing."</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Sara Wesche joins to talk about the role of modern marketing, how it hurts and how it helps today's sellers. Plus, we explore whether pain points are "a thing."</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/rwtvy4/TPS-Eps3.mp3" length="21233997" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Sara Wesche joins to talk about the role of modern marketing, how it hurts and how it helps today's sellers. Plus, we explore whether pain points are "a thing."]]></itunes:summary>
        <itunes:author>jesselaffen</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1327</itunes:duration>
        <itunes:season>1</itunes:season>
        <itunes:episode>2</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
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                            <media:title type="html">Does Marketing Put Sellers In Harm&#039;s Way?</media:title></media:content>    </item>
    <item>
        <title>Why the Heck Do We Need Another Sales Method?</title>
        <itunes:title>Why the Heck Do We Need Another Sales Method?</itunes:title>
        <link>https://theprioritysale.podbean.com/e/why-the-heck-do-we-need-another-sales-method/</link>
                    <comments>https://theprioritysale.podbean.com/e/why-the-heck-do-we-need-another-sales-method/#comments</comments>        <pubDate>Wed, 16 Jun 2021 10:27:35 -0400</pubDate>
        <guid isPermaLink="false">jesselaffen.podbean.com/1b0e0f53-b5dd-34f4-b3cf-88119870b7b9</guid>
                                    <description><![CDATA[<p>Bryan Gray joins to talk about modern sales challenges and why the old methods we've used just aren't working any longer. Then, we examine whether hustle is actually "a thing."</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Bryan Gray joins to talk about modern sales challenges and why the old methods we've used just aren't working any longer. Then, we examine whether hustle is actually "a thing."</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/m2gecu/TPS-Eps1.mp3" length="25297396" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Bryan Gray joins to talk about modern sales challenges and why the old methods we've used just aren't working any longer. Then, we examine whether hustle is actually "a thing."]]></itunes:summary>
        <itunes:author>jesselaffen</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1581</itunes:duration>
        <itunes:season>1</itunes:season>
        <itunes:episode>1</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
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