Listen in to Erin, Nicole, and Grace's latest conversation, so you can get:

• A recap of our favorite highlights from the season.

• Inside our heads and learn each of our #1 must-have processes that our businesses live by.

•  

  Our plans for future seasons! 

Most importantly?  You'll learn the value of recognizing and leveraging your natural talents and experiences to refine your business processes and make your client relationships better than ever.  The takeaway? There really is no one right way to build a copywriting business you love! Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

Listen in to Erin, Nicole, and Grace's latest conversation, and you'll learn:

• The big reason you must have an offboarding process in place, even if you don't stick to it rigidly.
• How the three of us (each with very different business models) approach offboarding.  
• How to use offboarding as a tool for getting more work in the future (including getting referrals!)

Most importantly? You'll learn that you can use feedback given during your offboarding process to make your client's experiences better than ever. 

The takeaway? There really is no one right way to build a copywriting business you love! Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

In this episode, we're tackling how you can consistently get feedback from your clients.

Listen in to Erin, Nicole, and Grace's latest conversation, and you'll learn how to:

• Educate your clients on giving actionable feedback, ensuring you get insights that are both constructive and specific, helping you refine your work effectively.
• Set up structured processes for feedback that streamline communication and make it easier for clients to provide the valuable input you need.
• Use live feedback sessions to address concerns in real-time, deepening your understanding of client needs and speeding up the revision process.

Most importantly? You'll learn how to use feedback to enhance your client relationships and build trust --  improving the quality of your copywriting projects and making it an easy yes to keep those clients coming back again and again.

The takeaway? There really is no one right way to build a copywriting business you love, but it's on you to use your powers of persuasion responsibly! Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

One of the most challenging parts of your business might just be that time you find you just can't do it all! 

That's why we want to share our thoughts on offloading some of the work your business needs --so you can focus on what you love.  

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Listen in to Erin, Nicole, and Grace's latest conversation, and you'll learn how to:

• Identify the right tasks to outsource
• Find the perfect team to delegate to
• Manage your outsourcing process so you can maximize your business's efficiency and growth

Most importantly? You'll get real-life tips on making strategic decisions that help maintain your work-life balance while scaling your operations! The takeaway? There really is no one right way to build a copywriting business you love, but it's on you to use your powers of persuasion responsibly! Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

In this episode, hosts Erin Pennings, Nicole Morton, and Grace dive deeper into the I ♥ Processes series.

Next Up? How to create winning briefs with your clients!

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Listen in to Erin, Nicole, and Grace's latest conversation, and you'll learn:

• The Importance of Project Briefs. What briefs are, why they're essential, and how they set the stage for successful client collaborations by clarifying expectations, deliverables, and boundaries.
• How to Incorporate Briefs into Your Process. Practical advice on creating and using briefs effectively, including tips for integrating them into your workflow and ensuring clients align with the project scope before starting.
• Using Briefs to Manage Edits and Changes. How briefs can serve as a reference point for managing client feedback, minimizing misunderstandings, and streamlining the revision process with clear agreements on project terms.

Most importantly? You'll learn that you don’t need to get lost in specific performance metrics to have a successful project - you need to align on overarching goals! The takeaway? There really is no one right way to build a copywriting business you love, but it's on you to use your powers of persuasion responsibly! Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

This is a killer chance to win over your clients from the start, and we want to share what we know with you.

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Listen in to Erin, Nicole, and Grace's latest conversation, and you'll learn:

• Why having a process for onboarding is so damn important (it’s all about creating standards for your business!)
• The different stages of onboarding (and the tools we <3 at eery budget).
• Strategies for managing tricky clients and maintaining communication (including how to identify those client red flags)

Most importantly? You'll learn that you don’t need to rigidly stick to your onboarding process, but you should have one in place to make an amazing experience out of working with you every single time. The takeaway? There really is no one right way to build a copywriting business you love, but it's on you to use your powers of persuasion responsibly! Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

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Listen in to Erin, Nicole, and Grace's latest conversation, and you'll learn:

• What a well-made contract will do for you and your clients (it boils down to just one word). 
• The mistakes that copywriters often make with their contracts.
• Clauses you can add to your contracts that can help improve your client relationships before you ever start work.
• The different types of payment structures you can set up that make sense for both project and retainer-based work.
• Why the kind of clients you want to serve must inform what's in your contracts and how you handle your payment terms.

Most importantly? You'll learn that getting your clients to sign the dotted line and pay you on time doesn't have to be scary! The takeaway? There really is no one right way to build a copywriting business you love, but it's on you to use your powers of persuasion responsibly! Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

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Listen in to Erin, Nicole, and Grace's latest conversation, and you'll learn:

• The essential components of a winning proposal (as in - what you need to share so that a "yes" is as easy as possible). 
• Why you don't need to have a fancy proposal - you just need it to be compelling and clear.
• How to turn a winning proposal into a replicable process (and some of the tools we use & our best tips). 
• What you need to do after you send a proposal to up your odds of success. 

Most importantly? You'll learn that the process behind a winning proposal isn't as difficult as you might think. 

Don't forget our free gift to you - listen to our recording of the Not-A-Funnel Sales Funnel here: https://www.thecopytable.com/notafunnel ^it's available until October 24, 2024

The takeaway? There really is no one right way to build a copywriting business you love, but it's on you to use your powers of persuasion responsibly!

Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

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Listen in to Erin, Nicole, and Grace's latest conversation, and you'll learn:

• Why consistent lead generation is essential for your business, even if you already have clients.
• The different strategies we use in our businesses.
• How to turn those strategies into a process (and some of the tools we use). 

Most importantly? You'll learn that you can set up a lead generation system that works for you, no matter how introverted you are! (Shaking your booty on TikTok and beachfront IG reels are totally optional). 

Our free gift to you - listen to our recording of the Not-A-Funnel Sales Funnel here: https://www.thecopytable.com/notafunnel ^it's a available until October 24, 2024

The takeaway? There really is no one right way to build a copywriting business you love, but it's on you to use your powers of persuasion responsibly!

Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

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Listen in to Erin, Nicole, and Grace's latest conversation, and you'll learn:

• What a process is, what they can do for you, and which ones you need in your copywriting business.
• When you need to create a process for a workflow and document it (and a tool that can help make this easy).
• The processes we'll be talking about more in-depth this season. 

Most importantly? You'll learn that you don't need to completely overhaul all of your workflows at once. You can start small and improve one small thing at a time. 

The takeaway? There really is no one right way to build a copywriting business you love, but it's on you to use your powers of persuasion responsibly!

Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

Hosted by Erin Pennings, Nicole Morton, and Grace Fortune, this podcast is your go-to resource for building a copywriting business that excites you and aligns with your life and what matters to you.

In Season 2, our focus is on the processes that copywriters need in their business. You know, those winning processes like lead generation, onboarding, offboarding, and client deliverables (and more).  Our goal is to help you:

• establish healthy boundaries and work-life balance
• choose the best business practices for you
• overcome the fear of taking up too much space

Visit TheCopyTable.com to get the latest episodes. 

Warning: If you don't like the idea of making a business where you're supported by other copywriters, this episode's not for you (but we think you should listen anyway -- you might just change your mind!). Listen in to Erin, Nicole and Grace's latest conversation, and you'll learn:

• What it was like to build our villages, and our best tips for building yours. 
• Our favorite parts of the first season of The Copy Table podcast
• What our plans are for the summer, and some special announcements about Season 2's theme (and when it's coming out). 

Most importantly? You'll learn that it's a lot more fun to build a copywriting business you love when you've got a village of people behind you to cheer you on! 

The takeaway? There really is no one right way to build a copywriting business you love, but it's on you to use your powers of persuasion responsibly!

Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

• How to set boundaries and handle difficult conversations with your clients-- and a trick that can help reword too-harsh "I wrote this when I was super annoyed and I need to rethink this" emails.
• How to know if it's time to cut ties permanently, or give your client the Ross-Rachel treatment.   

Most importantly? You'll learn that you are totally capable of navigating your client relationships, and leaving behind ones that just don't work for you in a way that won't harm your business reputation. 

The takeaway? There really is no one right way to build a copywriting business you love, but it's on you to use your powers of persuasion responsibly!

Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

In this episode, your hosts Erin, Nicole, and Grace discuss just one of the many things they have in common: running a copywriting business as parents. 

Listen up, and you'll learn:

• How they manage their business with very different families - young children, teens, and stepchildren.  
• How to set boundaries but still stay flexible so you can manage #allthethings and run your business without sacrificing what's important.

Most importantly? You'll learn that you can find that elusive balance and make your business feel good to you even if you feel tugged in twenty different directions. 

The takeaway? There really is no one right way to build a copywriting business you love, but it's on you to use your powers of persuasion responsibly!

Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

In this episode, your hosts Erin, Nicole, and Grace talk about the differences between "order taking" and "offer building" in the context of copywriting businesses.

Listen up, and you'll learn:

• The differences between order taking and offer building, and how to tell where you are on the spectrum
• How to transition from one end of the spectrum to the other
• The benefits of having some clients on the order-taking side and others on the offer-building side

Most importantly? You'll learn that there's no shame in being on the order-taking end of the spectrum, and being on the offer-building end doesn't necessarily mean that you're a more profitable or successful copywriter, so build your business in a way that feels good to you.

The takeaway? There really is no one right way to build a copywriting business you love, but it's on you to use your powers of persuasion responsibly!

Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

• What the BITE model is (and the overlap between MLM culture and marketing businesses like copywriting).
• That you're not immune to marketing tactics even though you're a marketer! (Copywriters are sold a potentially harmful glamorized image of the "six-figure business" regardless of their personal circumstances)
• Red flags to look for so you can know when you're crossing the sometimes slippery slope between ethical and unethical marketing. 

Most importantly? You'll learn that you can take a stand on ethical marketing without reducing your results simply by giving a damn and baking transparency into your business.

The takeaway? There really is no one right way to build a copywriting business you love, but it's on you to use your powers of persuasion responsibly! Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

The Book: Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing - https://a.co/d/hKb7wen Grace's 'No Assholes' Clause (tweak and add to your contracts if you like): "One of the very core business values of The Contractor is The Golden Rule: Treat Others As You Want To Be Treated. As such, a strict “No Assholes Clause” is in effect. The Contractor defines “Asshole” as an individual who engages in the following behaviors:

• Inconsiderately wielding power over others and/or stepping on others to advance their own interests
• Exploiting the powerless
• Prioritizing their own comfort and gain above all others
• Treating others well based on their utility and/or perceived social ranking
• Exerting control unnecessarily
• Degrading, dehumanizing, and devaluing those around them
• Providing derogatory, unhelpful feedback of work provided
• Getting angry quickly, being slow to forgive, and hanging onto past wrongdoings

If The Client engages in behaviors that the Contractor deems to fall under the above definition, the Contractor has the right to immediately cease work based on the severity of the infraction. The Client will be given a partial refund based on the completion status of the project or retainer, and no recommendations will be made to others in the Contractor’s network of colleagues."

• The red flags we've found and know how to recognize them
• The power of gut checks and how to recognize nerves vs warnings
• The importance of boundaries and how to set ones that work for you

Most importantly? You'll learn that not all red flags need to warn you away completely. 

The takeaway? There really is no one right way to build a copywriting business you love! Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

• How Erin discovered her superpowers and helps her clients become magnetic with her marketing framework and methodology.
• The nitty-gritty of Erin's framework: the REACH Visibility Trajectory™.
• Erin's superpowers: taking her experiences from past roles and using them in her copywriting approach and business structure.
• How Erin's Olympic-gymnast-level flexibility makes creating custom marketing solutions for her clients easier and makes the "yes!" so much easier. 
• Erin's journey from 1:1 service provider to course creator.

The takeaway? There really is no one right way to build a copywriting business you love! Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

• How Nicole discovered her superpowers and why it's so hard for to figure out what ours is (and a way to break through that block).
• Nicole's superpowers: creative thinking and pattern recognition.
• Nicole's process for creative development and bringing products to life.
• How Nicole's business moved from copywriting and content creation to brand and copy strategy (and the one realisation that helped her do it).

The takeaway? There really is no one right way to build a copywriting business you love! Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

• The one thing Grace lives and dies by that makes her projects consistently successful
• Grace's superpowers: problem-solving and cheerleading
• A few of Grace's favorite business tools that help her write amazing copy
• Grace's approach to problem-solving and making a name for yourself as a copywriter

The takeaway? There really is no one right way to build a copywriting business you love! Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

The takeaway? There really is no one right way to build a copywriting business you love! Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

Join hosts Erin Pennings, Nicole Morton, and Grace Fortune as they introduce the podcast. Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

Hosted by Erin Pennings, Nicole Morton, and Grace Fortune, this podcast is your go-to resource for building a copywriting business that excites you and aligns with your life and what matters to you.

In our bite-sized, action-packed episodes, we delve into topics like:

• establishing healthy boundaries and work-life balance
• how to choose the best business practices for you
• overcoming the fear of taking up too much space

Visit TheCopyTable.com to get the latest episodes.