The Breakout Moment https://www.thebreakoutmoment.com/ The Breakout Moment is a sharp, 20-minute, case-study-driven podcast built for established B2B owners stuck in the “messy middle” — the stage where growth stalls, revenue plateaus, and systems start to strain. Each episode delivers practical, real-world strategies to help leaders push past ceilings and scale with intention. Hosted by Christina May, founder and CEO of Illumine8. ​

On this channel you will find:

  • Real business case studies across marketing, sales, and RevOps
  • Receipts that focus on the decisions and numbers behind growth
  • “What You Can Steal” takeaways you can apply in your own business

This is not startup hype or internet guru advice. The stories come from companies that look a lot like yours. Construction firms, manufacturers, distributors, and B2B service companies working through the challenges of growing from about $500k to several million in revenue.

]]> Tue, 11 Aug 2026 06:00:00 -0300 https://podbean.com/?v=5.5 en us Copyright 2026 All rights reserved. Business 1440 episodic The Breakout Moment is a sharp, 20-minute, case-study-driven podcast built for established B2B owners stuck in the “messy middle” — the stage where growth stalls, revenue plateaus, and systems start to strain. Each episode delivers practical, real-world strategies to help leaders push past ceilings and scale with intention. Hosted by Christina May, founder and CEO of Illumine8. ​ On this channel you will find: - Real business case studies across marketing, sales, and RevOps - Receipts that focus on the decisions and numbers behind growth - “What You Can Steal” takeaways you can apply in your own business This is not startup hype or internet guru advice. The stories come from companies that look a lot like yours. Construction firms, manufacturers, distributors, and B2B service companies working through the challenges of growing from about $500k to several million in revenue. Illumine8 Illumine8 No false https://feed.podbean.com/thebreakoutmoment/feed.xml https://pbcdn1.podbean.com/imglogo/image-logo/17244458/TheBreakoutMoment_PodPlatform_Coveragapt.png The Breakout Moment https://www.thebreakoutmoment.com/ 144 144 TBM #19 | How a Volunteer Became a Global Business Owner with Mason Hale TBM #19 | How a Volunteer Became a Global Business Owner with Mason Hale https://thebreakoutmoment.podbean.com/e/tbm-19-how-a-volunteer-became-a-global-business-owner-with-mason-hale/ https://thebreakoutmoment.podbean.com/e/tbm-19-how-a-volunteer-became-a-global-business-owner-with-mason-hale/#comments Tue, 11 Aug 2026 06:00:00 -0300 thebreakoutmoment.podbean.com/d0b68398-f5d1-3a1a-93a3-934f4b78d6c8 Mason Hale shares how an unexpected volunteer role for his children’s swim team became SwimTopia, a global software company serving customers in 20 countries. He opens up about co-founder challenges, stretching three months of runway into six years, growing through a creative acquisition, and rejecting the traditional startup playbook to focus on what mattered most: solving real problems for customers.

 

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

 

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

 

Sponsored by:

🟡  Illumine8 https://www.illumine8.com/

🔵  Steel Toe Communications https://www.steeltoecommunications.com/

]]> Mason Hale shares how an unexpected volunteer role for his children’s swim team became SwimTopia, a global software company serving customers in 20 countries. He opens up about co-founder challenges, stretching three months of runway into six years, growing through a creative acquisition, and rejecting the traditional startup playbook to focus on what mattered most: solving real problems for customers.

 

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

 

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

 

Sponsored by:

🟡  Illumine8 https://www.illumine8.com/

🔵  Steel Toe Communications https://www.steeltoecommunications.com/

]]> Illumine8 false No 1955 28 full TBM #18 | The Accidental Entrepreneur: Nicole Elia on Taking Over the Family Business TBM #18 | The Accidental Entrepreneur: Nicole Elia on Taking Over the Family Business https://thebreakoutmoment.podbean.com/e/tbm-18-the-accidental-entrepreneur-nicole-elia-on-taking-over-the-family-business/ https://thebreakoutmoment.podbean.com/e/tbm-18-the-accidental-entrepreneur-nicole-elia-on-taking-over-the-family-business/#comments Tue, 04 Aug 2026 06:00:00 -0300 thebreakoutmoment.podbean.com/9ef48e0b-6890-3b44-807e-76bf2c2b6c7d Stepping into the family business was never part of the plan.

In this episode, Christina talks with Nicole Elia, a second-generation leader of Engineering Equipment Sales, Inc., about her unexpected path from chemistry to commercial refrigeration, taking on the family firm, and learning to delegate after years of wearing all of the hats. They explore the value of outsourcing, documenting institutional knowledge, hiring for character, and focusing on what you can control.

 

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

 

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

 

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> Stepping into the family business was never part of the plan.

In this episode, Christina talks with Nicole Elia, a second-generation leader of Engineering Equipment Sales, Inc., about her unexpected path from chemistry to commercial refrigeration, taking on the family firm, and learning to delegate after years of wearing all of the hats. They explore the value of outsourcing, documenting institutional knowledge, hiring for character, and focusing on what you can control.

 

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

 

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

 

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> Illumine8 false No 2430 27 full TBM #17 | From Employee to Business Owner in 32 Days with Nick Molfino TBM #17 | From Employee to Business Owner in 32 Days with Nick Molfino https://thebreakoutmoment.podbean.com/e/tbm-17-from-employee-to-business-owner-in-32-days-with-nick-molfino/ https://thebreakoutmoment.podbean.com/e/tbm-17-from-employee-to-business-owner-in-32-days-with-nick-molfino/#comments Tue, 28 Jul 2026 06:00:00 -0300 thebreakoutmoment.podbean.com/82a40528-fabe-3a29-802e-deeaf0942fb1 Building a company requires more than a good idea — it takes the right decisions, the right people, and a clear understanding of what you’re building toward.

In this episode of The Breakout Moment, Christina May sits down with Nick Molfino, President & CEO of L2 Construction, to discuss the experience of launching a construction startup in just 32 days, the values that shape a company’s culture, and the responsibility leaders have to prepare for the future.

Nick shares his perspective on entrepreneurship, opportunity, accountability, and the importance of building a business that cares for the people who depend on it.

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

 

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

 

Sponsored by:

🟡  Illumine8 https://www.illumine8.com/

🔵  Steel Toe Communications https://www.steeltoecommunications.com/

🟢  Genesis AEC https://www.genesisaec.com/

]]> Building a company requires more than a good idea — it takes the right decisions, the right people, and a clear understanding of what you’re building toward.

In this episode of The Breakout Moment, Christina May sits down with Nick Molfino, President & CEO of L2 Construction, to discuss the experience of launching a construction startup in just 32 days, the values that shape a company’s culture, and the responsibility leaders have to prepare for the future.

Nick shares his perspective on entrepreneurship, opportunity, accountability, and the importance of building a business that cares for the people who depend on it.

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

 

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

 

Sponsored by:

🟡  Illumine8 https://www.illumine8.com/

🔵  Steel Toe Communications https://www.steeltoecommunications.com/

🟢  Genesis AEC https://www.genesisaec.com/

]]> Illumine8 false No 1989 26 full TBM #16 | From Cold Calls to Capitol Reform with Karen Barbour TBM #16 | From Cold Calls to Capitol Reform with Karen Barbour https://thebreakoutmoment.podbean.com/e/tbm-16-from-cold-calls-to-capitol-reform-with-karen-barbour/ https://thebreakoutmoment.podbean.com/e/tbm-16-from-cold-calls-to-capitol-reform-with-karen-barbour/#comments Tue, 21 Jul 2026 05:55:00 -0300 thebreakoutmoment.podbean.com/cb4cf7de-0b53-37ec-a154-084d20e22bb6 Karen Barbour didn't learn leadership all at once. Over the course of her career in surety bonding, she built a business, challenged expectations in a male-dominated industry, advocated for procurement reform, and served as a mentor to women entering the profession. Those experiences shaped the conversation she shares with Christina May in this episode of The Breakout Moment. Together, they discuss confidence, mentorship, learning to ask for help, the pressure to "balance it all," and the question Karen still returns to when deciding whether something is worth fighting for: "How much do you hate injustice?"

 

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> Karen Barbour didn't learn leadership all at once. Over the course of her career in surety bonding, she built a business, challenged expectations in a male-dominated industry, advocated for procurement reform, and served as a mentor to women entering the profession. Those experiences shaped the conversation she shares with Christina May in this episode of The Breakout Moment. Together, they discuss confidence, mentorship, learning to ask for help, the pressure to "balance it all," and the question Karen still returns to when deciding whether something is worth fighting for: "How much do you hate injustice?"

 

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> Illumine8 false No 2316 25 full TBM #15 | Mentorship, Mistakes, and Better Leaders with Buddy Henley TBM #15 | Mentorship, Mistakes, and Better Leaders with Buddy Henley https://thebreakoutmoment.podbean.com/e/tbm-15-mentorship-mistakes-and-better-leaders-with-buddy-henley/ https://thebreakoutmoment.podbean.com/e/tbm-15-mentorship-mistakes-and-better-leaders-with-buddy-henley/#comments Tue, 14 Jul 2026 05:45:00 -0300 thebreakoutmoment.podbean.com/9f2655fb-5fb1-336a-8cef-214058dde1b5 Christina May sits down with Buddy Henley of Henley Construction for a conversation about leadership, mentorship, and building a culture where people aren't afraid to learn. Together, they discuss why mistakes are an inevitable part of growth, how "taking micro-risks" helps develop confident leaders, and why honest communication can strengthen trust with both your team and your customers. Whether you're growing a business or growing the people around you, this episode offers practical reminders that leadership isn't about getting everything right. It's about creating an environment where people can keep moving forward.

 

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

 

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

 

Sponsored by:

🟡  Illumine8 https://www.illumine8.com/

🔵  Steel Toe Communications https://www.steeltoecommunications.com/

🟢  Genesis AEC https://www.genesisaec.com/

]]> Christina May sits down with Buddy Henley of Henley Construction for a conversation about leadership, mentorship, and building a culture where people aren't afraid to learn. Together, they discuss why mistakes are an inevitable part of growth, how "taking micro-risks" helps develop confident leaders, and why honest communication can strengthen trust with both your team and your customers. Whether you're growing a business or growing the people around you, this episode offers practical reminders that leadership isn't about getting everything right. It's about creating an environment where people can keep moving forward.

 

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

 

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

 

Sponsored by:

🟡  Illumine8 https://www.illumine8.com/

🔵  Steel Toe Communications https://www.steeltoecommunications.com/

🟢  Genesis AEC https://www.genesisaec.com/

]]> Illumine8 false No 1377 24 full TBM #14 | Unplug, Recharge, Reset: Lessons on Growth with Tony Checchia TBM #14 | Unplug, Recharge, Reset: Lessons on Growth with Tony Checchia https://thebreakoutmoment.podbean.com/e/tbm-14-unplug-recharge-reset-lessons-on-growth-with-tony-checchia/ https://thebreakoutmoment.podbean.com/e/tbm-14-unplug-recharge-reset-lessons-on-growth-with-tony-checchia/#comments Tue, 07 Jul 2026 05:50:00 -0300 thebreakoutmoment.podbean.com/fbf77f78-3aef-3bb5-bc33-3c1aca3e9b42 What happens when the challenges you face at work start looking a lot like the challenges you face everywhere else?

In this episode of The Breakout Moment, Christina May sits down with Tony "C" Checchia, founder and broker at VCRE, for a conversation about self-awareness, expectations, emotional resilience, and the lessons that seem to follow us through different seasons of life. Together, they explore mentorship, personal responsibility, and why growth isn't something we achieve once but something we continue to work on over time.

 

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

 

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

 

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> What happens when the challenges you face at work start looking a lot like the challenges you face everywhere else?

In this episode of The Breakout Moment, Christina May sits down with Tony "C" Checchia, founder and broker at VCRE, for a conversation about self-awareness, expectations, emotional resilience, and the lessons that seem to follow us through different seasons of life. Together, they explore mentorship, personal responsibility, and why growth isn't something we achieve once but something we continue to work on over time.

 

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

 

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

 

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> Illumine8 false No 2061 23 full TBM #13 | An Extended Conversation on Small Business Ecosystems with Brendan McCluskey TBM #13 | An Extended Conversation on Small Business Ecosystems with Brendan McCluskey https://thebreakoutmoment.podbean.com/e/tbm-13-an-extended-conversation-on-small-business-ecosystems-with-brendan-mccluskey/ https://thebreakoutmoment.podbean.com/e/tbm-13-an-extended-conversation-on-small-business-ecosystems-with-brendan-mccluskey/#comments Tue, 30 Jun 2026 05:50:00 -0300 thebreakoutmoment.podbean.com/86fb8111-4643-3431-af10-dbf5568f3c2a Last week, Christina talked with Brendan McCluskey of Trident Builders about community building and effective leadership. Before the cameras officially started rolling, they discussed the broader impacts of small businesses in their respective industries. Snap decisions can deeply affect long-term efficacy and stability in an organization. Brendan’s perspective and advocacy for employees at all levels of a business were too profound to leave on the cutting room floor. This week’s episode of The Breakout Moment is an exclusive look into their conversation.

 

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

 

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

Sponsored by:

🟡  Illumine8 https://www.illumine8.com/

🔵  Steel Toe Communications https://www.steeltoecommunications.com/

🟢  Genesis AEC https://www.genesisaec.com/

]]> Last week, Christina talked with Brendan McCluskey of Trident Builders about community building and effective leadership. Before the cameras officially started rolling, they discussed the broader impacts of small businesses in their respective industries. Snap decisions can deeply affect long-term efficacy and stability in an organization. Brendan’s perspective and advocacy for employees at all levels of a business were too profound to leave on the cutting room floor. This week’s episode of The Breakout Moment is an exclusive look into their conversation.

 

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

 

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

Sponsored by:

🟡  Illumine8 https://www.illumine8.com/

🔵  Steel Toe Communications https://www.steeltoecommunications.com/

🟢  Genesis AEC https://www.genesisaec.com/

]]> Illumine8 false No 2663 22 full TBM #12 | Leadership Lessons from the Housing Crisis with Brendan McCluskey TBM #12 | Leadership Lessons from the Housing Crisis with Brendan McCluskey https://thebreakoutmoment.podbean.com/e/tbm-12-leadership-lessons-from-the-housing-crisis-with-brendan-mccluskey/ https://thebreakoutmoment.podbean.com/e/tbm-12-leadership-lessons-from-the-housing-crisis-with-brendan-mccluskey/#comments Tue, 23 Jun 2026 05:50:00 -0300 thebreakoutmoment.podbean.com/1b4d383b-2fb4-3b83-a81e-b07f1db86392 Every business owner has to decide which problems are worth solving. In this episode of The Breakout Moment, Christina May sits down with Brendan McCluskey, founder and president of Trident Builders, to discuss leadership, housing, and why the work we choose to take on can shape families, communities, and future generations.

 

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

 

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

 

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> Every business owner has to decide which problems are worth solving. In this episode of The Breakout Moment, Christina May sits down with Brendan McCluskey, founder and president of Trident Builders, to discuss leadership, housing, and why the work we choose to take on can shape families, communities, and future generations.

 

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

 

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

 

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> Illumine8 false No 1872 21 full TBM #11 | Building Culture and Creating Community with Jeff Schwartz TBM #11 | Building Culture and Creating Community with Jeff Schwartz https://thebreakoutmoment.podbean.com/e/tbm-11-building-culture-and-creating-community-with-jeff-schwartz/ https://thebreakoutmoment.podbean.com/e/tbm-11-building-culture-and-creating-community-with-jeff-schwartz/#comments Tue, 16 Jun 2026 05:45:00 -0300 thebreakoutmoment.podbean.com/7f66b980-20ca-32e0-8f13-46ffe5bbb246 In this episode of The Breakout Moment, Christina May talks with Jeff Schwartz, founder and owner of Ashton Manor Environmental, about the role culture plays in building strong teams, meaningful work, and lasting organizations. Drawing from decades of leadership experience, Jeff shares insights on intentionally shaping workplace culture, creating environments where people can thrive, fostering community involvement, and building professional relationships that extend beyond the office. Together, they explore how leaders can create workplaces that inspire engagement, purpose, and long-term success.

 

---------------------------------

 

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

 

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

 

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> In this episode of The Breakout Moment, Christina May talks with Jeff Schwartz, founder and owner of Ashton Manor Environmental, about the role culture plays in building strong teams, meaningful work, and lasting organizations. Drawing from decades of leadership experience, Jeff shares insights on intentionally shaping workplace culture, creating environments where people can thrive, fostering community involvement, and building professional relationships that extend beyond the office. Together, they explore how leaders can create workplaces that inspire engagement, purpose, and long-term success.

 

---------------------------------

 

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

 

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

 

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> Illumine8 false No 2221 20 full TBM #10 | Automation, the Human Touch, and Why Every Business Needs an Intern with Dondre Lawson TBM #10 | Automation, the Human Touch, and Why Every Business Needs an Intern with Dondre Lawson https://thebreakoutmoment.podbean.com/e/tbm-10-automation-the-human-touch-and-why-every-business-needs-an-intern-with-dondre-lawson/ https://thebreakoutmoment.podbean.com/e/tbm-10-automation-the-human-touch-and-why-every-business-needs-an-intern-with-dondre-lawson/#comments Tue, 09 Jun 2026 05:50:00 -0300 thebreakoutmoment.podbean.com/a7edf109-79b6-31d6-8757-1b954c6d46cd In this episode of The Breakout Moment, Christina May talks with technology entrepreneur Dondre Lawson about how AI, automation, and emerging talent are transforming the way businesses grow. From building lean, tech-enabled companies to creating opportunities through internship programs, Dondre shares practical insights on using technology strategically, developing future-ready teams, and finding scalable ways to drive growth in today's rapidly changing business landscape.

 

---------------------------------

 

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

 

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

 

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> In this episode of The Breakout Moment, Christina May talks with technology entrepreneur Dondre Lawson about how AI, automation, and emerging talent are transforming the way businesses grow. From building lean, tech-enabled companies to creating opportunities through internship programs, Dondre shares practical insights on using technology strategically, developing future-ready teams, and finding scalable ways to drive growth in today's rapidly changing business landscape.

 

---------------------------------

 

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

 

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

 

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> Illumine8 false No 2168 19 full TBM #9 | Everything Is Figure-Outable: Building a Construction Business with Terry Egley TBM #9 | Everything Is Figure-Outable: Building a Construction Business with Terry Egley https://thebreakoutmoment.podbean.com/e/tbm-9-everything-is-figureoutable-building-a-construction-business-with-terry-egley/ https://thebreakoutmoment.podbean.com/e/tbm-9-everything-is-figureoutable-building-a-construction-business-with-terry-egley/#comments Tue, 02 Jun 2026 05:49:00 -0300 thebreakoutmoment.podbean.com/a369e009-07f9-3994-aafe-0bf141597c67 In this episode, Christina May talks with the founder of Integrity Construction about building a successful family-owned business in a male-dominated industry. From starting her career with her infant daughter by her side to growing a respected construction company, she shares lessons on resilience, adaptability, and why long-term success comes from reputation and execution, not from simply checking boxes. It's a candid conversation about leadership, entrepreneurship, and the mindset that keeps businesses growing through change.

 

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

 

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

 

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> In this episode, Christina May talks with the founder of Integrity Construction about building a successful family-owned business in a male-dominated industry. From starting her career with her infant daughter by her side to growing a respected construction company, she shares lessons on resilience, adaptability, and why long-term success comes from reputation and execution, not from simply checking boxes. It's a candid conversation about leadership, entrepreneurship, and the mindset that keeps businesses growing through change.

 

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

 

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

 

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> Illumine8 false No 1431 18 full TBM #8 | The Power of Adjacent Markets with Lacey Snyder TBM #8 | The Power of Adjacent Markets with Lacey Snyder https://thebreakoutmoment.podbean.com/e/tbm-8-the-power-of-adjacent-markets-with-lacey-snyder/ https://thebreakoutmoment.podbean.com/e/tbm-8-the-power-of-adjacent-markets-with-lacey-snyder/#comments Tue, 26 May 2026 05:45:00 -0300 thebreakoutmoment.podbean.com/873e7505-0ee5-378e-a6d9-b6e5aba9950b What happens when a lending company starts listening more closely to customer problems instead of staying in one lane? In this episode of The Breakout Moment, Christina sits down with Lacey Snyder of 4Bridges Enterprises to talk about expanding into structural steel, maritime, aviation, and other adjacent markets by following opportunity, building relationships, and staying adaptable through changing market conditions. The conversation explores sustainable growth, diversification, networking, and why some of the most resilient businesses are the ones nobody calls flashy.

--------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> What happens when a lending company starts listening more closely to customer problems instead of staying in one lane? In this episode of The Breakout Moment, Christina sits down with Lacey Snyder of 4Bridges Enterprises to talk about expanding into structural steel, maritime, aviation, and other adjacent markets by following opportunity, building relationships, and staying adaptable through changing market conditions. The conversation explores sustainable growth, diversification, networking, and why some of the most resilient businesses are the ones nobody calls flashy.

--------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> Illumine8 false No 1477 17 full TBM #7 | Succession by Fire: What Happens When Leadership Changes Overnight with Aaron Shapiro TBM #7 | Succession by Fire: What Happens When Leadership Changes Overnight with Aaron Shapiro https://thebreakoutmoment.podbean.com/e/tbm-7-succession-by-fire-what-happens-when-leadership-changes-overnight-with-aaron-shapiro/ https://thebreakoutmoment.podbean.com/e/tbm-7-succession-by-fire-what-happens-when-leadership-changes-overnight-with-aaron-shapiro/#comments Tue, 19 May 2026 05:45:00 -0300 thebreakoutmoment.podbean.com/6c5679c1-5cca-30d4-90b9-a01c77da4da0 In this episode, Christina May sits down with Aaron Shapiro, the second-generation leader of Shapiro & Duncan, a 50-year-old family-owned mechanical contracting company, to talk about one of the hardest realities any business can face: unexpected succession. After the sudden loss of a key family leader, the company was forced to implement real-time succession planning, revealing gaps in communication, leadership development, and operational preparedness.

Together, they unpack what happened, what the company learned, and how they turned a crisis into an opportunity to build stronger systems, mentorship, and future leadership. From training pipelines and employee ownership to learning how to let people fail safely, this episode is a candid conversation about building businesses that can outlast the people who started them.

 

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

 

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

 

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> In this episode, Christina May sits down with Aaron Shapiro, the second-generation leader of Shapiro & Duncan, a 50-year-old family-owned mechanical contracting company, to talk about one of the hardest realities any business can face: unexpected succession. After the sudden loss of a key family leader, the company was forced to implement real-time succession planning, revealing gaps in communication, leadership development, and operational preparedness.

Together, they unpack what happened, what the company learned, and how they turned a crisis into an opportunity to build stronger systems, mentorship, and future leadership. From training pipelines and employee ownership to learning how to let people fail safely, this episode is a candid conversation about building businesses that can outlast the people who started them.

 

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

 

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

 

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> Illumine8 false No 1350 16 full TBM #6 | The Long Game: How Manifesting Talent Changed Everything with Mark Flavin TBM #6 | The Long Game: How Manifesting Talent Changed Everything with Mark Flavin https://thebreakoutmoment.podbean.com/e/tbm-6-the-long-game-how-manifesting-talent-changed-everything-with-mark-flavin/ https://thebreakoutmoment.podbean.com/e/tbm-6-the-long-game-how-manifesting-talent-changed-everything-with-mark-flavin/#comments Tue, 12 May 2026 05:45:00 -0300 thebreakoutmoment.podbean.com/038f880a-61bf-339f-bee2-72413c9469f2 Christina is joined by Mark Flavin, founder of Titan Mechanical, who shares his unconventional path from early hustling and creative ventures to building a successful construction company. The episode centers on the power of recognizing and “manifesting” talent early, highlighted by Mark identifying and later recruiting a key leader who helped drive major growth. It explores the challenges of scaling a business, the importance of hiring the right people at the right time, and the balance between growth and sustainability. Ultimately, the conversation emphasizes that long-term success comes from strong relationships, smart decision-making, and surrounding yourself with the right team.

 

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

 

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

 

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> Christina is joined by Mark Flavin, founder of Titan Mechanical, who shares his unconventional path from early hustling and creative ventures to building a successful construction company. The episode centers on the power of recognizing and “manifesting” talent early, highlighted by Mark identifying and later recruiting a key leader who helped drive major growth. It explores the challenges of scaling a business, the importance of hiring the right people at the right time, and the balance between growth and sustainability. Ultimately, the conversation emphasizes that long-term success comes from strong relationships, smart decision-making, and surrounding yourself with the right team.

 

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

 

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

 

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> Illumine8 false No 1446 15 full TBM #5 | No Big Bang: How Small Decisions Create Big Business Shifts with Brett Snyder TBM #5 | No Big Bang: How Small Decisions Create Big Business Shifts with Brett Snyder https://thebreakoutmoment.podbean.com/e/tbm-5-no-big-bang-how-small-decisions-create-big-business-shifts-with-brett-snyder/ https://thebreakoutmoment.podbean.com/e/tbm-5-no-big-bang-how-small-decisions-create-big-business-shifts-with-brett-snyder/#comments Tue, 05 May 2026 05:45:00 -0300 thebreakoutmoment.podbean.com/5cfbffb2-570f-38fb-a1d9-7047e4c34690 In this episode, Brett Snyder of Green Bench Companies sits down with host, Christina May, to challenge the idea that every business has one dramatic breakout moment. He shares how a trusted client opened the door to school construction, creating a new line of business during a difficult market. Along the way, they discuss customer-led pivots, growth through discomfort, better meeting leadership, and why small operational shifts often matter more than big, flashy moves.

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> In this episode, Brett Snyder of Green Bench Companies sits down with host, Christina May, to challenge the idea that every business has one dramatic breakout moment. He shares how a trusted client opened the door to school construction, creating a new line of business during a difficult market. Along the way, they discuss customer-led pivots, growth through discomfort, better meeting leadership, and why small operational shifts often matter more than big, flashy moves.

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> Illumine8 false No 1448 14 full TBM #4 | From Burnout to Breakthrough: Shower Thoughts with Spencer Teel TBM #4 | From Burnout to Breakthrough: Shower Thoughts with Spencer Teel https://thebreakoutmoment.podbean.com/e/tbm-4-from-burnout-to-breakthrough-shower-thoughts-with-spencer-teel/ https://thebreakoutmoment.podbean.com/e/tbm-4-from-burnout-to-breakthrough-shower-thoughts-with-spencer-teel/#comments Tue, 28 Apr 2026 05:45:00 -0300 thebreakoutmoment.podbean.com/9581de61-7197-32f4-98a1-94e56f79a477 In this episode, Christina sits down with Spencer Teel, a second-generation business owner who reached a breaking point during a period of growth and pressure. What looked like a strong business on the outside started to feel unsustainable on the inside. Through reflection, outside perspective, and a clearer way of communicating vision, the company found its way back to alignment. The result was not just personal relief, but a stronger, more focused organization built around a shared purpose.

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> In this episode, Christina sits down with Spencer Teel, a second-generation business owner who reached a breaking point during a period of growth and pressure. What looked like a strong business on the outside started to feel unsustainable on the inside. Through reflection, outside perspective, and a clearer way of communicating vision, the company found its way back to alignment. The result was not just personal relief, but a stronger, more focused organization built around a shared purpose.

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> Illumine8 false No 1376 13 full TBM #3 | How B2B Companies Should Approach Social Media in 2026 TBM #3 | How B2B Companies Should Approach Social Media in 2026 https://thebreakoutmoment.podbean.com/e/tbm-3-how-b2b-companies-should-approach-social-media-in-2026/ https://thebreakoutmoment.podbean.com/e/tbm-3-how-b2b-companies-should-approach-social-media-in-2026/#comments Tue, 21 Apr 2026 05:45:00 -0300 thebreakoutmoment.podbean.com/18134ff8-efc3-3080-b5ff-c82752a744b8 If you started the new year without a clear social media strategy, this episode gives you a practical starting point. Christina May sits down with Stacey Holsinger of Steel Toe Communications to break down what worked in 2025 and what did not, especially for B2B businesses.

They cover why LinkedIn should be your foundation, how video and YouTube can drive long-term results, and how platforms like Instagram, TikTok, and Twitter (X) fit into the bigger picture. This episode is packed with straightforward, actionable advice to help you focus your efforts and stop wasting time on the wrong channels.

 

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

 

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

 

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> If you started the new year without a clear social media strategy, this episode gives you a practical starting point. Christina May sits down with Stacey Holsinger of Steel Toe Communications to break down what worked in 2025 and what did not, especially for B2B businesses.

They cover why LinkedIn should be your foundation, how video and YouTube can drive long-term results, and how platforms like Instagram, TikTok, and Twitter (X) fit into the bigger picture. This episode is packed with straightforward, actionable advice to help you focus your efforts and stop wasting time on the wrong channels.

 

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

 

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

 

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> Illumine8 false No 1188 12 full TBM #2 | AI, Cohorts, and Tipping Points: Our 2025 Breakout Moments TBM #2 | AI, Cohorts, and Tipping Points: Our 2025 Breakout Moments https://thebreakoutmoment.podbean.com/e/tbm-2-ai-cohorts-and-tipping-points-our-2025-breakout-moments/ https://thebreakoutmoment.podbean.com/e/tbm-2-ai-cohorts-and-tipping-points-our-2025-breakout-moments/#comments Tue, 14 Apr 2026 05:30:00 -0300 thebreakoutmoment.podbean.com/6af1cde0-db4c-3d28-93ad-464dada95611 Every business has moments that change its direction. This episode of The Breakout Moment explores the decisions and shifts that created real momentum in 2025.

Christina sits down with Stacey Holsinger to break down how AI, cohorts, and evolving service offerings created real momentum. The conversation also covers salary transparency and what it takes to move forward in that messy middle stage of business growth.

 

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

 

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

 

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> Every business has moments that change its direction. This episode of The Breakout Moment explores the decisions and shifts that created real momentum in 2025.

Christina sits down with Stacey Holsinger to break down how AI, cohorts, and evolving service offerings created real momentum. The conversation also covers salary transparency and what it takes to move forward in that messy middle stage of business growth.

 

---------------------------------

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

 

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

 

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> Illumine8 false No 1810 11 full The Breakout Moment: Real Stories & Actionable Tips for Growing Businesses in the Messy Middle The Breakout Moment: Real Stories & Actionable Tips for Growing Businesses in the Messy Middle https://thebreakoutmoment.podbean.com/e/the-breakout-moment-real-stories-actionable-tips-for-growing-businesses-in-the-messy-middle/ https://thebreakoutmoment.podbean.com/e/the-breakout-moment-real-stories-actionable-tips-for-growing-businesses-in-the-messy-middle/#comments Tue, 07 Apr 2026 05:30:00 -0300 thebreakoutmoment.podbean.com/65ed9cfc-f3e8-34c2-b98e-2a225dd0c066 What does it actually take to build something that lasts, and know when it’s time to pivot?

In this inaugural episode of The Breakout Moment, Christina May and Stacey Holsinger pull back the curtain on their own journeys—from running businesses through COVID to launching, pausing, and reimagining their podcasts. They share honest insights on what worked, what didn’t, and why consistency, sustainability, and real value matter more than hype.

From the realities of content creation to redefining what “scaling” really means, this conversation sets the tone for the show: practical, unfiltered, and rooted in real experience. If you’re building a business in the messy middle, this episode will feel very familiar and give you a clearer path forward.

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> What does it actually take to build something that lasts, and know when it’s time to pivot?

In this inaugural episode of The Breakout Moment, Christina May and Stacey Holsinger pull back the curtain on their own journeys—from running businesses through COVID to launching, pausing, and reimagining their podcasts. They share honest insights on what worked, what didn’t, and why consistency, sustainability, and real value matter more than hype.

From the realities of content creation to redefining what “scaling” really means, this conversation sets the tone for the show: practical, unfiltered, and rooted in real experience. If you’re building a business in the messy middle, this episode will feel very familiar and give you a clearer path forward.

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> Illumine8 false No 1399 10 full The Breakout Moment Trailer The Breakout Moment Trailer https://thebreakoutmoment.podbean.com/e/the-breakout-moment-new-podcast-coming-tuesday-april-7/ https://thebreakoutmoment.podbean.com/e/the-breakout-moment-new-podcast-coming-tuesday-april-7/#comments Mon, 06 Apr 2026 15:56:47 -0300 thebreakoutmoment.podbean.com/fd19b44f-95ec-33f2-b45c-bb90663696d1 The Breakout Moment is a podcast about building real businesses, navigating growth, and learning what it actually takes to scale. Each episode dives into the stories, challenges, and decisions behind the people doing the work. No guru-speak, just honest conversations and practical insights.

If you're an entrepreneur, operator, or just obsessed with how companies grow, you're in the right place.

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> The Breakout Moment is a podcast about building real businesses, navigating growth, and learning what it actually takes to scale. Each episode dives into the stories, challenges, and decisions behind the people doing the work. No guru-speak, just honest conversations and practical insights.

If you're an entrepreneur, operator, or just obsessed with how companies grow, you're in the right place.

➕ Visit our Website: https://www.thebreakoutmoment.com/

➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1

➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/

➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/

➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr

Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.

Sponsored by:

🟡 Illumine8 https://www.illumine8.com/

🔵 Steel Toe Communications https://www.steeltoecommunications.com/

🟢 Genesis AEC https://www.genesisaec.com/

]]> Introducing The Breakout Moment Podcast, the straight talk podcast for B2B small business owners navigating the messy middle of growth. Host Christina May shares why the show exists. From growing up around small business to building her own company, she explains the gap this podcast is designed to fill. Each episode will break down one real business win. What changed, what worked, what didn’t, and how it showed up in the numbers. Illumine8 false No 123 trailer Ultimate Corporate Gift Giving Guide: 2023 Edition Ultimate Corporate Gift Giving Guide: 2023 Edition https://www.illumine8.com/podcast/corporate-gift-giving-guide-for-2023 Tue, 14 Nov 2023 06:00:00 -0400 builttomarket.podbean.com/32dcafcf-e00a-3576-9602-4a6a593e2a98 We're getting into the spirit of the holidays and encourage you to join the fun. Whether it's your team members, colleagues, clients, or business associates, expressing goodwill through thoughtful gifts is not only a delightful tradition but also an excellent way to strengthen your brand.

 

In this episode of the Built to Market Podcast, Host Christina May helps you break free from mundane branded corporate gifts to offer your employees, customers, and community something genuinely delightful, useful, and sustainable.

 

Tune in now to learn:

  • Who should receive a corporate gift
  • What digital gifts you can offer to your community in lieu of swag
  • Our top 5 corporate gift recommendations
]]> We're getting into the spirit of the holidays and encourage you to join the fun. Whether it's your team members, colleagues, clients, or business associates, expressing goodwill through thoughtful gifts is not only a delightful tradition but also an excellent way to strengthen your brand.

 

In this episode of the Built to Market Podcast, Host Christina May helps you break free from mundane branded corporate gifts to offer your employees, customers, and community something genuinely delightful, useful, and sustainable.

 

Tune in now to learn:

  • Who should receive a corporate gift
  • What digital gifts you can offer to your community in lieu of swag
  • Our top 5 corporate gift recommendations
]]> Illumine8 false No 1252 9 full How to prove your marketing effectiveness through attribution How to prove your marketing effectiveness through attribution https://www.illumine8.com/podcast/how-to-prove-your-marketing-effectiveness-through-attribution Tue, 07 Nov 2023 06:00:00 -0400 builttomarket.podbean.com/79c83f02-edff-3bf3-b31d-a9257635df36 Are you ready to revolutionize your marketing and sales efforts and prove your impact on the bottom line? In this episode of the Built to Market podcast, you'll discover the power of attribution and how it transformed one marketer's career. Here's why you should listen:

  • Learn how to create an attribution system for your marketing and sales efforts.
  • Get insights into the technology and tools you need to track attribution effectively.
  • Understand the importance of a single-source system for your data.
  • Discover three critical reports for demonstrating the attribution of your efforts.

Here are the key takeaways from this episode:

  1. Brand Reach Report:

    • Focus on growing your brand's audience and community.
    • Measure reach, interaction, and brand community.
    • Track metrics like social media followers, website traffic, and print media engagement.
    • Calculate your overall brand reach to gauge your brand's effectiveness.

  2. Lead Generation Report:

    • Concentrate on converting your audience into leads.
    • Track website leads, social media leads, phone call leads, and print leads.
    • Segmentation shows leads by source and assesses the effectiveness of different lead magnets and offers.
    • Calculate your brand reach-to-lead ratio to understand conversion rates.

  3. Customer Report:

    • Measure how many leads became customers.
    • Segment and analyze data for website leads, social media leads, phone call leads, and print leads.
    • Create an attribution report to understand the contribution of marketing efforts to sales.
    • Include post-sale customer statistics like the time between lead and close, customer churn, and repeat purchases.

With these reports, you'll be armed with the insights needed to showcase the impact of your marketing and sales efforts on the bottom line. Say goodbye to uncertainty and hello to the scarlet A of Attribution. Tune in now to level up your data-driven marketing game!

]]> Are you ready to revolutionize your marketing and sales efforts and prove your impact on the bottom line? In this episode of the Built to Market podcast, you'll discover the power of attribution and how it transformed one marketer's career. Here's why you should listen:

  • Learn how to create an attribution system for your marketing and sales efforts.
  • Get insights into the technology and tools you need to track attribution effectively.
  • Understand the importance of a single-source system for your data.
  • Discover three critical reports for demonstrating the attribution of your efforts.

Here are the key takeaways from this episode:

  1. Brand Reach Report:

    • Focus on growing your brand's audience and community.
    • Measure reach, interaction, and brand community.
    • Track metrics like social media followers, website traffic, and print media engagement.
    • Calculate your overall brand reach to gauge your brand's effectiveness.

  2. Lead Generation Report:

    • Concentrate on converting your audience into leads.
    • Track website leads, social media leads, phone call leads, and print leads.
    • Segmentation shows leads by source and assesses the effectiveness of different lead magnets and offers.
    • Calculate your brand reach-to-lead ratio to understand conversion rates.

  3. Customer Report:

    • Measure how many leads became customers.
    • Segment and analyze data for website leads, social media leads, phone call leads, and print leads.
    • Create an attribution report to understand the contribution of marketing efforts to sales.
    • Include post-sale customer statistics like the time between lead and close, customer churn, and repeat purchases.

With these reports, you'll be armed with the insights needed to showcase the impact of your marketing and sales efforts on the bottom line. Say goodbye to uncertainty and hello to the scarlet A of Attribution. Tune in now to level up your data-driven marketing game!

]]> Illumine8 false No 1336 8 full Built Environment Lead Conversion Secrets Built Environment Lead Conversion Secrets https://www.illumine8.com/podcast/built-environment-lead-conversion-secrets Tue, 31 Oct 2023 06:00:00 -0300 builttomarket.podbean.com/95f99682-723e-308b-a1ce-8d9c0669e0d2 This episode of the Built to Market podcast focuses on five things you can do to lift conversion rates for your built environment business. The host will dive into five marketing strategies that have been successful for manufacturers, distributors, and building industry professionals. They will also bust some myths around tried and actual methods that you might have thought were less effective. If you're looking for actionable lead-converting strategies, this episode is for you.

Learn 5 customer-focused marketing tactics to boost lead conversion rates:

  • Collect lead contact info directly on social media with chat funnels.
  • Upgrade your lead magnet to something of high value that solves a customer pain point.
  • Leverage coop dollars and representative marketing materials from brands you represent.
  • Don't turn off lead generation.
  • Promote your website and its content through social media, email marketing, and other channels.

Listen to the episode for more details and bonus myth busting tips!

]]> This episode of the Built to Market podcast focuses on five things you can do to lift conversion rates for your built environment business. The host will dive into five marketing strategies that have been successful for manufacturers, distributors, and building industry professionals. They will also bust some myths around tried and actual methods that you might have thought were less effective. If you're looking for actionable lead-converting strategies, this episode is for you.

Learn 5 customer-focused marketing tactics to boost lead conversion rates:

  • Collect lead contact info directly on social media with chat funnels.
  • Upgrade your lead magnet to something of high value that solves a customer pain point.
  • Leverage coop dollars and representative marketing materials from brands you represent.
  • Don't turn off lead generation.
  • Promote your website and its content through social media, email marketing, and other channels.

Listen to the episode for more details and bonus myth busting tips!

]]> Illumine8 false No 1052 7 full How to Finish the Year Strong: 4 Strategies for a Productive 4th Quarter How to Finish the Year Strong: 4 Strategies for a Productive 4th Quarter https://www.illumine8.com/podcast/how-to-finish-the-year-strong-four-strategies-for-a-productive-fourth-quarter Tue, 24 Oct 2023 06:00:00 -0300 builttomarket.podbean.com/8250ae2d-7e06-3411-a111-b2596ec34fcd How to turn your 4th quarter from "forget it" to "let's do it"

The 4th quarter is the most challenging quarter of the year but also the most important. In this podcast, you'll learn four effective strategies to boost motivation and accomplish more in the year's final three months. You'll also debunk productivity and goal-setting myths that may limit your success in Q4.

Discover how to:

  • Create a schedule that works for you and stick to it
  • Set realistic goals and break them down into manageable steps
  • Delegate, automate and eliminate busy work
  • Stay motivated and focused on your goals

This podcast is perfect for anyone who wants to make the most of their 4th quarter and set themselves up for a successful new year.

]]> How to turn your 4th quarter from "forget it" to "let's do it"

The 4th quarter is the most challenging quarter of the year but also the most important. In this podcast, you'll learn four effective strategies to boost motivation and accomplish more in the year's final three months. You'll also debunk productivity and goal-setting myths that may limit your success in Q4.

Discover how to:

  • Create a schedule that works for you and stick to it
  • Set realistic goals and break them down into manageable steps
  • Delegate, automate and eliminate busy work
  • Stay motivated and focused on your goals

This podcast is perfect for anyone who wants to make the most of their 4th quarter and set themselves up for a successful new year.

]]> Illumine8 false No 1164 6 full Marketing and Sales Budget Brainstorms for Your Best Year Yet Marketing and Sales Budget Brainstorms for Your Best Year Yet https://www.illumine8.com/podcast/marketing-and-sales-budget-brainstorms-for-your-best-year-yet Tue, 17 Oct 2023 06:00:00 -0300 builttomarket.podbean.com/f91f376d-05b4-34cc-bc25-6d4f4650efb9 Budgeting doesn't have to be a painful exercise. It can be a great opportunity to exercise creative thinking, vet ideas, and get alignment around company goals for the upcoming year. In this episode of the Built to Market podcast, you'll learn the exact steps you should take to brainstorm ideas for your annual budget, bust some myths around budgeting, and vet your budget before presenting it to the rest of your team. Whether you're in sales, service, marketing, or operations, this episode is for you.

]]> Budgeting doesn't have to be a painful exercise. It can be a great opportunity to exercise creative thinking, vet ideas, and get alignment around company goals for the upcoming year. In this episode of the Built to Market podcast, you'll learn the exact steps you should take to brainstorm ideas for your annual budget, bust some myths around budgeting, and vet your budget before presenting it to the rest of your team. Whether you're in sales, service, marketing, or operations, this episode is for you.

]]> Illumine8 false No 954 5 full Extract More ROI from Your Email List: $36 for Every $1 Spent Extract More ROI from Your Email List: $36 for Every $1 Spent https://www.illumine8.com/podcast/extract-more-roi-from-your-email-list Tue, 10 Oct 2023 06:00:00 -0300 builttomarket.podbean.com/158151d8-bba5-3763-9b3c-af311439ca8b Did you know you can expect an impressive $36 in return for every $1 spent on email marketing? It's true! Email marketing remains a digital marketing and sales staple. In today's digital landscape, it continues to reign as one of the most potent tools for business growth.

This episode of the Built to Market Podcast examines how email marketing is still relevant for your built environment business. We bust the myths and overcome the naysayers of email marketing. Together, we learn how to improve your email marketing strategy with actionable steps.

Tune in now to learn:

  • The best way to collect email subscribers
  • How to utilize newsletters to grow your brand
  • How automation plays a role in your email marketing

 

]]> Did you know you can expect an impressive $36 in return for every $1 spent on email marketing? It's true! Email marketing remains a digital marketing and sales staple. In today's digital landscape, it continues to reign as one of the most potent tools for business growth.

This episode of the Built to Market Podcast examines how email marketing is still relevant for your built environment business. We bust the myths and overcome the naysayers of email marketing. Together, we learn how to improve your email marketing strategy with actionable steps.

Tune in now to learn:

  • The best way to collect email subscribers
  • How to utilize newsletters to grow your brand
  • How automation plays a role in your email marketing

 

]]> Illumine8 false No 1293 4 full How to Use Social Media Marketing to Boost Your Business’ Digital Presence How to Use Social Media Marketing to Boost Your Business’ Digital Presence https://www.illumine8.com/podcast/how-to-use-social-media-marketing-to-boost-your-business-digital-presence Tue, 03 Oct 2023 06:00:00 -0300 builttomarket.podbean.com/a949b9c3-126c-3486-a975-384a6018e064 Social media marketing: Love it or hate it, you need it for your business.

In this podcast, we bust social media myths and share four ways to improve your website's digital presence through social media.

  • Choose the platforms where your customers are. Don't feel like you have to be on every social media platform.
  • Balance authentic and curated content. Share informative and engaging content that is relevant to your target audience.
  • Use social media as a channel for customer service. Allow customers to contact you through social media messaging.
  • Post quality content one to a few times a week. Don't get hung up on over-produced content or perfection.

Social media marketing doesn't have to be a time-consuming hassle. By following these tips, you can use social media to connect with potential and current customers, establish meaningful relationships, and promote your business.

]]> Social media marketing: Love it or hate it, you need it for your business.

In this podcast, we bust social media myths and share four ways to improve your website's digital presence through social media.

  • Choose the platforms where your customers are. Don't feel like you have to be on every social media platform.
  • Balance authentic and curated content. Share informative and engaging content that is relevant to your target audience.
  • Use social media as a channel for customer service. Allow customers to contact you through social media messaging.
  • Post quality content one to a few times a week. Don't get hung up on over-produced content or perfection.

Social media marketing doesn't have to be a time-consuming hassle. By following these tips, you can use social media to connect with potential and current customers, establish meaningful relationships, and promote your business.

]]> Illumine8 false No 1211 3 full Why Your New Website Isn’t Ranking and How to Fix It Why Your New Website Isn’t Ranking and How to Fix It https://www.illumine8.com/podcast/why-your-website-isnt-ranking Tue, 26 Sep 2023 06:00:00 -0300 builttomarket.podbean.com/75273a0a-71cb-3995-bb8c-e5c01d8097a5 Learn how to improve your digital presence and website ranking with Christina May on the Built to Market Podcast. In this episode, Christina busts common SEO myths and shares four key things you can do today to improve your website ranking without an SEO shark.

Tune in now to learn:

  • What SEO is and isn't
  • How to use relevant keywords
  • How to create backlinks
  • How to optimize your title tags and meta descriptions
  • How to keep your website up-to-date
]]> Learn how to improve your digital presence and website ranking with Christina May on the Built to Market Podcast. In this episode, Christina busts common SEO myths and shares four key things you can do today to improve your website ranking without an SEO shark.

Tune in now to learn:

  • What SEO is and isn't
  • How to use relevant keywords
  • How to create backlinks
  • How to optimize your title tags and meta descriptions
  • How to keep your website up-to-date
]]> Illumine8 false No 1391 2 full