The AI Advantage https://theaiadvantage.podbean.com The AI Advantage: Conversations about GovCon AI & ROI with BTW & Co.

(GovCon AI Podcast Series) 

September 16, 2026

Marcia Watson, the CEO and Co-founder of Bullard, Thomas, Watson & Company (BTW & Co.) takes an AI-Agnostic, ROI-Diagnostic look at artificial intelligence implementation and application within growth organizations.   

Topics covered:

  • Why AI investments underperform in federal proposal shops.
  • Why AI makes a disorganized content library more costly and less efficient.
  • How to assign accountability and ownership to ensure content continuity in your knowledge base
  • How to establish, maintain, and enforce an AI Policy
  • Why Human in the Loop reinforces ROI. Who, when, and how does your team engage with AI within the Growth Lifecycle
  • Use-based tool assessment and implementation guidance
]]> Wed, 16 Sep 2026 08:01:02 -0300 https://podbean.com/?v=5.5 en Copyright 2026 All rights reserved. Government 1440 episodic theaiadvantage theaiadvantage No false https://pbcdn1.podbean.com/imglogo/image-logo/22637318/GovCon_AI_-_1400_x_1400b5c5o.png The AI Advantage https://theaiadvantage.podbean.com 144 144 The AI Advantage: Conversations about GovCon AI & ROI with BTW & Co. The AI Advantage: Conversations about GovCon AI & ROI with BTW & Co. https://theaiadvantage.podbean.com/e/needed/ https://theaiadvantage.podbean.com/e/needed/#comments Wed, 16 Sep 2026 08:01:02 -0300 theaiadvantage.podbean.com/2235962f-02c0-32d3-abe9-354cb84fedf1 Marcia Watson, the CEO and Co-founder of Bullard, Thomas, Watson & Company (BTW & Co.) takes an AI-Agnostic, ROI-Diagnostic look at artificial intelligence implementation and application within growth organizations.   

Topics covered:

  • Why AI investments underperform in federal proposal shops.
  • Why AI makes a disorganized content library more costly and less efficient.
  • How to assign accountability and ownership to ensure content continuity in your knowledge base
  • How to establish, maintain, and enforce an AI Policy
  • Why Human in the Loop reinforces ROI. Who, when, and how does your team engage with AI within the Growth Lifecycle
  • Use-based tool assessment and implementation guidance

To connect with Marcia, visit her LinkedIn page ⁠here⁠. To follow and learn more about BTW & Co., check them out here.

]]> Marcia Watson, the CEO and Co-founder of Bullard, Thomas, Watson & Company (BTW & Co.) takes an AI-Agnostic, ROI-Diagnostic look at artificial intelligence implementation and application within growth organizations.   

Topics covered:

  • Why AI investments underperform in federal proposal shops.
  • Why AI makes a disorganized content library more costly and less efficient.
  • How to assign accountability and ownership to ensure content continuity in your knowledge base
  • How to establish, maintain, and enforce an AI Policy
  • Why Human in the Loop reinforces ROI. Who, when, and how does your team engage with AI within the Growth Lifecycle
  • Use-based tool assessment and implementation guidance

To connect with Marcia, visit her LinkedIn page ⁠here⁠.
To follow and learn more about BTW & Co., check them out here.

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