The Laser Lounge Podcast at Pate Ranch https://theLaserLounge.podbean.com Master the business of making. Whether you run CO2 or galvo lasers, UV printers, or embroidery machines, this is your weekly resource for turning equipment into profit. While we cover the tech, our conversations prioritize the business side of the industry—covering marketing, scaling, and the strategic decisions that grow your shop.

Show Sponsors: GS2 Awards - https://gs2awards.com/pages/alisha-pate

Haotian Lasers - https://haotianlaser.store/

Join us on facebook also at: https://www.facebook.com/groups/laserlounge1

]]> Sat, 25 Apr 2026 10:00:26 -0600 https://podbean.com/?v=5.5 en Copyright 2023 All rights reserved. Leisure:Crafts 1440 episodic pateranchcreations pateranchcreations No false https://pbcdn1.podbean.com/imglogo/image-logo/14796425/Laser_Lounge_Podcast_6iq8k6.png The Laser Lounge Podcast at Pate Ranch https://theLaserLounge.podbean.com 144 144 K-Shaped Economy: How Business Owners Can Pivot and Sell Smarter K-Shaped Economy: How Business Owners Can Pivot and Sell Smarter https://theLaserLounge.podbean.com/e/k-shaped-economy-how-business-owners-can-pivot-and-sell-smarter/ https://theLaserLounge.podbean.com/e/k-shaped-economy-how-business-owners-can-pivot-and-sell-smarter/#comments Sat, 25 Apr 2026 10:00:26 -0600 theLaserLounge.podbean.com/92a84312-1240-3e7b-a682-0be1481a1097 Sales are not dead, but the customer is changing.

In this episode, James and I are talking about the K-shaped economy and what it means for makers, small shops, and creative business owners trying to sell right now.

Some buyers are still spending. Some buyers are tightening up hard. And that means the “mushy middle” is getting harder to survive in. If your products are not clearly positioned as premium, practical, giftable, useful, or worth the money, they may be getting skipped over.

We’re talking about perceived value, product positioning, when to rebrand versus discount, how to rethink your product line, and why B2B may be one of the smartest pivots makers can make right now.

This is not a doom-and-gloom episode. It’s a “pay attention and get sharper” episode.

Because sometimes the economy is part of the problem… but sometimes your product positioning needs to get its hair done and stop showing up in pajama pants.

Hope Yoder Embroidery School: https://hopeyoder.com/product-category/courses/in-person-workshop/

]]> Sales are not dead, but the customer is changing.

In this episode, James and I are talking about the K-shaped economy and what it means for makers, small shops, and creative business owners trying to sell right now.

Some buyers are still spending. Some buyers are tightening up hard. And that means the “mushy middle” is getting harder to survive in. If your products are not clearly positioned as premium, practical, giftable, useful, or worth the money, they may be getting skipped over.

We’re talking about perceived value, product positioning, when to rebrand versus discount, how to rethink your product line, and why B2B may be one of the smartest pivots makers can make right now.

This is not a doom-and-gloom episode. It’s a “pay attention and get sharper” episode.

Because sometimes the economy is part of the problem… but sometimes your product positioning needs to get its hair done and stop showing up in pajama pants.

Hope Yoder Embroidery School: https://hopeyoder.com/product-category/courses/in-person-workshop/

]]> pateranchcreations false No 3414 35 full The Middle is Gone: Our 2025 Wrap-Up & The K-Shaped Economy The Middle is Gone: Our 2025 Wrap-Up & The K-Shaped Economy https://theLaserLounge.podbean.com/e/the-middle-is-gone-our-2025-wrap-up-the-k-shaped-economy/ https://theLaserLounge.podbean.com/e/the-middle-is-gone-our-2025-wrap-up-the-k-shaped-economy/#comments Sat, 24 Jan 2026 13:53:45 -0600 theLaserLounge.podbean.com/bed62894-ea9c-32d5-81a5-92d610de2f76 James is back from Houston to kick off 2026 with some "real talk." We start by pulling back the curtain on our own 2025. What worked, what broke, and the numbers behind our business.

Then, we dive into the "K-Shaped Economy." The middle class "impulse buy" is disappearing, and the gap between survival and luxury is getting wider. If you sell handmade goods, this isn't just theory, it's your new operating system. We break down what this economic shift means for makers and why 2026 is the year you either pivot or get run over. No fluff, just survival.

 ]]> James is back from Houston to kick off 2026 with some "real talk." We start by pulling back the curtain on our own 2025. What worked, what broke, and the numbers behind our business.

Then, we dive into the "K-Shaped Economy." The middle class "impulse buy" is disappearing, and the gap between survival and luxury is getting wider. If you sell handmade goods, this isn't just theory, it's your new operating system. We break down what this economic shift means for makers and why 2026 is the year you either pivot or get run over. No fluff, just survival.

 ]]> pateranchcreations false No 1800 34 full Behind the Scenes at GS2 Awards with Alison Todd Behind the Scenes at GS2 Awards with Alison Todd https://theLaserLounge.podbean.com/e/behind-the-scenes-at-gs2-awards-with-alison-todd/ https://theLaserLounge.podbean.com/e/behind-the-scenes-at-gs2-awards-with-alison-todd/#comments Fri, 08 Aug 2025 09:44:27 -0600 theLaserLounge.podbean.com/36642cc6-f583-3c73-89d7-e7b8793ba97d In this episode, I sit down with Alison Todd from GS2 Awards for an inside look at their award-making business, the story behind it, and how they bring recognition to life through custom designs. We also discuss their role as a wholesale blanks supplier, the educational classes they offer for makers, and their position as official distributors for Trotec Laser USA and IkonicsImaging. https://gs2awards.com/

]]> In this episode, I sit down with Alison Todd from GS2 Awards for an inside look at their award-making business, the story behind it, and how they bring recognition to life through custom designs. We also discuss their role as a wholesale blanks supplier, the educational classes they offer for makers, and their position as official distributors for Trotec Laser USA and IkonicsImaging. https://gs2awards.com/

]]> pateranchcreations false No 2745 33 full Writing Your Business Plan for a Maker Business. Writing Your Business Plan for a Maker Business. https://theLaserLounge.podbean.com/e/writing-your-business-plan-for-a-maker-business/ https://theLaserLounge.podbean.com/e/writing-your-business-plan-for-a-maker-business/#comments Sat, 28 Jun 2025 14:18:56 -0600 theLaserLounge.podbean.com/c57c73ec-0f7e-306b-bec6-86850e94500d In this episode, we’re breaking down the Maker/Laser Business Plan Template—section by section—and showing you how to actually use it to shape your business, not just fill in the blanks.

If you’ve ever felt stuck, scattered, or unsure about your next move, this is your roadmap. No expensive course. Just a clear, tactical breakdown of the plan every maker needs—especially if you want to stop spinning your wheels and start building with purpose.

We’ll walk through: ✔ Why each section matters (and what most makers skip) ✔ How this plan helps you price better, market smarter, and operate cleaner ✔ What to include if you’re pitching to a client or applying for funding ✔ Why clarity beats complexity every time

Whether you’re starting from scratch or tightening up your current operation, this episode gives you the foundation to run your shop like a business—not just a hobby.

]]> In this episode, we’re breaking down the Maker/Laser Business Plan Template—section by section—and showing you how to actually use it to shape your business, not just fill in the blanks.

If you’ve ever felt stuck, scattered, or unsure about your next move, this is your roadmap. No expensive course. Just a clear, tactical breakdown of the plan every maker needs—especially if you want to stop spinning your wheels and start building with purpose.

We’ll walk through:
✔ Why each section matters (and what most makers skip)
✔ How this plan helps you price better, market smarter, and operate cleaner
✔ What to include if you’re pitching to a client or applying for funding
✔ Why clarity beats complexity every time

Whether you’re starting from scratch or tightening up your current operation, this episode gives you the foundation to run your shop like a business—not just a hobby.

]]> pateranchcreations false No 1597 32 full Scrappy Side Hustle vs. A Real Small Business Scrappy Side Hustle vs. A Real Small Business https://theLaserLounge.podbean.com/e/scrappy-side-hustle-vs-a-real-small-business/ https://theLaserLounge.podbean.com/e/scrappy-side-hustle-vs-a-real-small-business/#comments Fri, 18 Apr 2025 13:22:30 -0600 theLaserLounge.podbean.com/ba3be40a-569d-3e3d-ab53-eb7ce9b5cdd4 Today we’re digging into a conversation that every maker, laser owner, and creative entrepreneur needs to hear — the difference between a scrappy side hustle and a real-deal small business.

I’m your host, Alisha Pate, and James is here with me at the ranch as we break down the mindsets, the money, the misconceptions, and the messy middle of it all.

Is personalizing a blank really worth what we charge? Dang right it is — and we’re going to tell you why. Spoiler alert: if you’re still treating your shop like a hobby, that may be exactly what’s holding you back.

This episode is brought to you by our amazing sponsors: GS2 Awards & Trotec, Haotian Laser, and Phantom CNC — trusted names powering makers like you.

Let’s talk shop — and let’s get real.

]]> Today we’re digging into a conversation that every maker, laser owner, and creative entrepreneur needs to hear — the difference between a scrappy side hustle and a real-deal small business.

I’m your host, Alisha Pate, and James is here with me at the ranch as we break down the mindsets, the money, the misconceptions, and the messy middle of it all.

Is personalizing a blank really worth what we charge? Dang right it is — and we’re going to tell you why.
Spoiler alert: if you’re still treating your shop like a hobby, that may be exactly what’s holding you back.

This episode is brought to you by our amazing sponsors:
GS2 Awards & Trotec, Haotian Laser, and Phantom CNC — trusted names powering makers like you.

Let’s talk shop — and let’s get real.

]]> pateranchcreations false No 3905 31 full Upgrading Your Shop: Is That Big Equipment Buy Worth It? Upgrading Your Shop: Is That Big Equipment Buy Worth It? https://theLaserLounge.podbean.com/e/upgrading-your-shop-is-that-big-equipment-buy-worth-it/ https://theLaserLounge.podbean.com/e/upgrading-your-shop-is-that-big-equipment-buy-worth-it/#comments Mon, 03 Mar 2025 17:32:55 -0600 theLaserLounge.podbean.com/8ef1731b-d3d1-33fc-91cb-678ca7f48038 pateranchcreations false No 1675 30 full Opportunity Costs in the Maker Space Opportunity Costs in the Maker Space https://theLaserLounge.podbean.com/e/opportunity-costs-in-the-maker-space/ https://theLaserLounge.podbean.com/e/opportunity-costs-in-the-maker-space/#comments Fri, 21 Feb 2025 17:11:29 -0600 theLaserLounge.podbean.com/cdac6c3d-2632-36cb-9b05-b4604e92cbe3 Welcome back to The Laser Lounge at Pate Ranch, the podcast where we talk all things laser engraving, making, and running a successful business in the maker world. I’m your host, Alisha Pate, and today we’re diving into a topic that can make or break your business—opportunity cost.

Every decision you make in your shop—whether it’s taking on a new custom order, buying a new machine, or spending time learning a skill—comes with a hidden cost. What are you giving up by saying ‘yes’ to one thing over another? Are you making choices that actually grow your business, or are you stuck spinning your wheels on low-value work?

In this episode, we’re breaking down how opportunity cost plays into pricing, time management, and business growth—so you can make smarter decisions that move you forward instead of holding you back. Let’s talk about what’s really costing you money in your business… and how to fix it!

]]> Welcome back to The Laser Lounge at Pate Ranch, the podcast where we talk all things laser engraving, making, and running a successful business in the maker world. I’m your host, Alisha Pate, and today we’re diving into a topic that can make or break your business—opportunity cost.

Every decision you make in your shop—whether it’s taking on a new custom order, buying a new machine, or spending time learning a skill—comes with a hidden cost. What are you giving up by saying ‘yes’ to one thing over another? Are you making choices that actually grow your business, or are you stuck spinning your wheels on low-value work?

In this episode, we’re breaking down how opportunity cost plays into pricing, time management, and business growth—so you can make smarter decisions that move you forward instead of holding you back. Let’s talk about what’s really costing you money in your business… and how to fix it!

]]> pateranchcreations false No 2094 29 full Laser Engraving Firearms the Legal Way with Jeff Stockton Laser Engraving Firearms the Legal Way with Jeff Stockton https://theLaserLounge.podbean.com/e/laser-engraving-firearms-the-legal-way-with-jeff-stockton/ https://theLaserLounge.podbean.com/e/laser-engraving-firearms-the-legal-way-with-jeff-stockton/#comments Tue, 17 Sep 2024 06:18:17 -0600 theLaserLounge.podbean.com/cf59a203-1f2a-3e19-a668-cfcbdb3f8e4c "Welcome to today's episode of The Laser Lounge Podcast! I'm thrilled to have a special guest joining us — Jeff Stockton, an expert in the art of firearm engraving. With years of experience, Jeff has mastered the craft of transforming firearms into true works of art, blending precision, creativity, and tradition in every piece he engraves. Today, we'll dive deep into the world of firearm engraving, exploring the techniques, challenges, and stories behind his incredible work. Whether you're a seasoned engraver, a laser enthusiast, or just curious about this unique art form, you're in for a treat. Let's get started!"

]]> "Welcome to today's episode of The Laser Lounge Podcast! I'm thrilled to have a special guest joining us — Jeff Stockton, an expert in the art of firearm engraving. With years of experience, Jeff has mastered the craft of transforming firearms into true works of art, blending precision, creativity, and tradition in every piece he engraves. Today, we'll dive deep into the world of firearm engraving, exploring the techniques, challenges, and stories behind his incredible work. Whether you're a seasoned engraver, a laser enthusiast, or just curious about this unique art form, you're in for a treat. Let's get started!"

]]> pateranchcreations false No 3659 28 full Targeting Success: Strategies to Win Over Your Next B2B Client Targeting Success: Strategies to Win Over Your Next B2B Client https://theLaserLounge.podbean.com/e/targeting-success-strategies-to-win-over-your-next-b2b-client/ https://theLaserLounge.podbean.com/e/targeting-success-strategies-to-win-over-your-next-b2b-client/#comments Sun, 25 Aug 2024 16:08:02 -0600 theLaserLounge.podbean.com/b03544d7-e5db-3007-8e82-e18666382371 Welcome to "Targeting Success: Strategies to Win Over Your Next Client" with James Pate! In this session, we'll dive deep into the art of client acquisition. Whether you're a seasoned professional or just starting out, this livestream is designed to equip you with proven techniques and fresh insights to help you identify, attract, and secure your ideal clients. Together, we’ll explore targeted strategies that go beyond generic marketing, ensuring you can confidently connect with the right clients, build lasting relationships, and ultimately drive your business forward.

]]> Welcome to "Targeting Success: Strategies to Win Over Your Next Client" with James Pate! In this session, we'll dive deep into the art of client acquisition. Whether you're a seasoned professional or just starting out, this livestream is designed to equip you with proven techniques and fresh insights to help you identify, attract, and secure your ideal clients. Together, we’ll explore targeted strategies that go beyond generic marketing, ensuring you can confidently connect with the right clients, build lasting relationships, and ultimately drive your business forward.

]]> pateranchcreations false No 2864 27 full Tool Talk: How a New Addition (UV Laser) Transformed Her Workshop and Profits Tool Talk: How a New Addition (UV Laser) Transformed Her Workshop and Profits https://theLaserLounge.podbean.com/e/tool-talk-how-a-new-addition-uv-laser-transformed-her-workshop-and-profits/ https://theLaserLounge.podbean.com/e/tool-talk-how-a-new-addition-uv-laser-transformed-her-workshop-and-profits/#comments Thu, 25 Jul 2024 14:54:13 -0600 theLaserLounge.podbean.com/83e54fb0-8918-317f-8cb0-275d299af6be We're excited to have a special guest from the woodworking and laser community. Amanda Schwarz, recently added a UV galvo laser to her workshop, and we're here to dive into her journey with it. We'll explore how this addition has impacted her workflow, efficiency, and ultimately, her bottom line. Whether you're a seasoned maker or just starting out, you won't want to miss her insights and experiences. Join us as we discuss the transformative power of innovation in the workshop!

]]> We're excited to have a special guest from the woodworking and laser community. Amanda Schwarz, recently added a UV galvo laser to her workshop, and we're here to dive into her journey with it. We'll explore how this addition has impacted her workflow, efficiency, and ultimately, her bottom line. Whether you're a seasoned maker or just starting out, you won't want to miss her insights and experiences. Join us as we discuss the transformative power of innovation in the workshop!

]]> pateranchcreations false No 2582 26 full FlowPaper Marketing Campaign Application with Erik Engström FlowPaper Marketing Campaign Application with Erik Engström https://theLaserLounge.podbean.com/e/flowpaper-marketing-campaign-application-with-erik-engstrom/ https://theLaserLounge.podbean.com/e/flowpaper-marketing-campaign-application-with-erik-engstrom/#comments Wed, 24 Apr 2024 12:43:33 -0600 theLaserLounge.podbean.com/c3eee51d-ff42-30a0-9897-7e59a9594ebe Mae Armstrong and I will be interviewing Erik Engström from FlowPaper. If you are not familiar with this tool it is excellent. Mae and I are both using this feature with our B2B clients. This is something you will want to see and a new great way to communicate with your client your shop offerings. You are going to want to watch this one lizards. https://flowpaper.com/ https://flowpaper.com/demo/#brochure

]]> Mae Armstrong and I will be interviewing Erik Engström from FlowPaper. If you are not familiar with this tool it is excellent. Mae and I are both using this feature with our B2B clients. This is something you will want to see and a new great way to communicate with your client your shop offerings. You are going to want to watch this one lizards. https://flowpaper.com/ https://flowpaper.com/demo/#brochure

]]> pateranchcreations false No 1852 25 full Live Working Session with Mae Armstrong in Adobe Express and FlowPaper Live Working Session with Mae Armstrong in Adobe Express and FlowPaper https://theLaserLounge.podbean.com/e/live-working-session-with-mae-armstrong-in-adobe-express-and-flowpaper/ https://theLaserLounge.podbean.com/e/live-working-session-with-mae-armstrong-in-adobe-express-and-flowpaper/#comments Wed, 24 Apr 2024 12:38:54 -0600 theLaserLounge.podbean.com/ca6d83fc-9c28-3f91-b054-f7502ab11b1b pateranchcreations false No 2013 24 full Making Neon Signs with Jenna Musgrave Making Neon Signs with Jenna Musgrave https://theLaserLounge.podbean.com/e/making-neon-signs-with-jenna-musgrave/ https://theLaserLounge.podbean.com/e/making-neon-signs-with-jenna-musgrave/#comments Tue, 19 Mar 2024 11:22:39 -0600 theLaserLounge.podbean.com/de633e77-b984-3c25-8d85-4da70e6a0816 pateranchcreations false No 2239 23 full Beyond The Brim - Making Perfect Hats Beyond The Brim - Making Perfect Hats https://theLaserLounge.podbean.com/e/beyond-the-brim-making-perfect-hats/ https://theLaserLounge.podbean.com/e/beyond-the-brim-making-perfect-hats/#comments Mon, 11 Mar 2024 10:46:18 -0600 theLaserLounge.podbean.com/c43f2752-eb06-31df-9d41-8f89d19d4ff7 We will have as special guests two hat guru's and talk about the do's and don'ts for making a perfect hat. We will also talk about the upcoming trends in materials and hat selection. This is a great opportunity to listen in and hear some useful tips from two successful hat companies. You don't want to miss this one.

]]> We will have as special guests two hat guru's and talk about the do's and don'ts for making a perfect hat. We will also talk about the upcoming trends in materials and hat selection. This is a great opportunity to listen in and hear some useful tips from two successful hat companies. You don't want to miss this one.

]]> pateranchcreations false No 3558 22 full UV vs. Fiber vs. CO2 Lasers - What to use when UV vs. Fiber vs. CO2 Lasers - What to use when https://theLaserLounge.podbean.com/e/uv-vs-fiber-vs-co2-lasers-what-to-use-when/ https://theLaserLounge.podbean.com/e/uv-vs-fiber-vs-co2-lasers-what-to-use-when/#comments Thu, 29 Feb 2024 14:51:33 -0600 theLaserLounge.podbean.com/6fa6b780-d42d-3143-98df-c320d8a09428 Come listen to Mae Armstrong and I chat about what material and uses we like for each different laser. We will cover the 2D UV, 3D UV, Fiber and both CO2's (Galvo and Gantry). We will dive into some of the differences and what we both like or dislike about each for certain materials. Leather, wood, glass, metal, acrylic etc.. Neither one of us are affiliates for these companies and we will not be talking about the brands themselves. We will be talking about the technology behind them.

]]> Come listen to Mae Armstrong and I chat about what material and uses we like for each different laser. We will cover the 2D UV, 3D UV, Fiber and both CO2's (Galvo and Gantry). We will dive into some of the differences and what we both like or dislike about each for certain materials. Leather, wood, glass, metal, acrylic etc.. Neither one of us are affiliates for these companies and we will not be talking about the brands themselves. We will be talking about the technology behind them.

]]> pateranchcreations false No 4610 21 full Diversifying Product Offerings Through New Tools Diversifying Product Offerings Through New Tools https://theLaserLounge.podbean.com/e/diversifying-product-offerings-through-new-tools/ https://theLaserLounge.podbean.com/e/diversifying-product-offerings-through-new-tools/#comments Mon, 26 Feb 2024 16:01:46 -0600 theLaserLounge.podbean.com/9f4e8078-af6d-346b-a0d9-0fa67f25b3e7 James and I talk about our learnings of adding a new tool to our shop. We currently run 8 lasers and we recently added a CNC. We talk about some of the learning and buying process. Come take a listen. https://www.phantomcncsystems.com/pate-ranch

]]> James and I talk about our learnings of adding a new tool to our shop. We currently run 8 lasers and we recently added a CNC. We talk about some of the learning and buying process. Come take a listen. https://www.phantomcncsystems.com/pate-ranch

]]> pateranchcreations false No 1441 20 full Working With Influencers to Highlight Your Products Working With Influencers to Highlight Your Products https://theLaserLounge.podbean.com/e/working-with-influencers-to-highlight-your-products/ https://theLaserLounge.podbean.com/e/working-with-influencers-to-highlight-your-products/#comments Fri, 02 Feb 2024 11:15:36 -0600 theLaserLounge.podbean.com/f58d5b76-cf13-3ed0-aecf-cc1e1bda1885 Howdy Lizards. We will have Michelle Mortman on a livestream on Friday to talk about working with influencers to highlight your products. She will highlight how to engage them, package your products for them to unbox and much more. Michelle has over 24 years of professional experience in strategic change management and also as a thought leader who helps clients achieve their goals and vision. She also has many years of running her own side business and a lot of experience working with influencers. Let's welcome her in the lounge and see what she has to share.

]]> Howdy Lizards. We will have Michelle Mortman on a livestream on Friday to talk about working with influencers to highlight your products. She will highlight how to engage them, package your products for them to unbox and much more. Michelle has over 24 years of professional experience in strategic change management and also as a thought leader who helps clients achieve their goals and vision. She also has many years of running her own side business and a lot of experience working with influencers. Let's welcome her in the lounge and see what she has to share.

]]> pateranchcreations false No 2544 19 full Social Media Posting with Reagan Pate (KickinRSilver) Social Media Posting with Reagan Pate (KickinRSilver) https://theLaserLounge.podbean.com/e/social-media-posting-with-reagan-pate-kickinrsilver/ https://theLaserLounge.podbean.com/e/social-media-posting-with-reagan-pate-kickinrsilver/#comments Thu, 11 Jan 2024 09:52:57 -0600 theLaserLounge.podbean.com/a307bded-38fa-32b2-b184-84ab8c2c3fb1 Do you want to hear how to make better social media posts - Insta & TikTok. Posts that resonates more with the younger gen? We will have Reagan in the house to show some things that grabs the viewers. She has also been explaining some new apps and tools to make your posts easier. She stays more on trend with what is happening in this space so while she is home for the holidays we are going to get her on the podcast and see what she has to say.

]]> Do you want to hear how to make better social media posts - Insta & TikTok. Posts that resonates more with the younger gen? We will have Reagan in the house to show some things that grabs the viewers. She has also been explaining some new apps and tools to make your posts easier. She stays more on trend with what is happening in this space so while she is home for the holidays we are going to get her on the podcast and see what she has to say.

]]> pateranchcreations false No 2423 18 full Sales Based Model vs Business Development Based Model for your Laser Business. Sales Based Model vs Business Development Based Model for your Laser Business. https://theLaserLounge.podbean.com/e/salesbased-model-vs-business-development-based-model-for-your-laser-business/ https://theLaserLounge.podbean.com/e/salesbased-model-vs-business-development-based-model-for-your-laser-business/#comments Sun, 10 Sep 2023 16:35:54 -0600 theLaserLounge.podbean.com/417bca1a-d32f-3c06-ba61-4dbb6c1da68e James and I talk about how we have transitioned our business from a sales based model to more of a business development based model with other companies.  We talk about the definitions of each, what we have done and the pros and cons for us.  Take a listen and I hope it gives you more insight to another option for other clients in your laser business. 

]]> James and I talk about how we have transitioned our business from a sales based model to more of a business development based model with other companies.  We talk about the definitions of each, what we have done and the pros and cons for us.  Take a listen and I hope it gives you more insight to another option for other clients in your laser business. 

]]> pateranchcreations false No 3024 17 full Crafting Your Business Digital Portfolio to Woo Clients Crafting Your Business Digital Portfolio to Woo Clients https://theLaserLounge.podbean.com/e/crafting-your-business-digital-portfolio-to-woo-clients/ https://theLaserLounge.podbean.com/e/crafting-your-business-digital-portfolio-to-woo-clients/#comments Wed, 26 Jul 2023 12:03:26 -0600 theLaserLounge.podbean.com/40ae7992-1517-3021-a54b-c4d5b911680c The laser engraving industry offers a dazzling array of possibilities, from personalized gifts to industrial applications. As a laser engraving professional, you possess a unique skill set that deserves to be showcased to potential clients. A well-designed digital portfolio can be your beacon in the vast sea of creative artisans, allowing you to highlight your expertise, creativity, and the stunning results of your craft. In this blog, we will explore the essential steps to create a compelling digital portfolio that not only showcases your laser engraving talents but also entices clients to choose you for their projects.  Absolutely, having a readily accessible and up-to-date digital portfolio is essential for any professional, freelancer, or business owner. It allows you to showcase your skills, expertise, and previous work to potential clients or employers at a moment's notice.

]]> The laser engraving industry offers a dazzling array of possibilities, from personalized gifts to industrial applications. As a laser engraving professional, you possess a unique skill set that deserves to be showcased to potential clients. A well-designed digital portfolio can be your beacon in the vast sea of creative artisans, allowing you to highlight your expertise, creativity, and the stunning results of your craft. In this blog, we will explore the essential steps to create a compelling digital portfolio that not only showcases your laser engraving talents but also entices clients to choose you for their projects.  Absolutely, having a readily accessible and up-to-date digital portfolio is essential for any professional, freelancer, or business owner. It allows you to showcase your skills, expertise, and previous work to potential clients or employers at a moment's notice.

]]> pateranchcreations false No 1309 16 full Finding your ”WHO” - Who is your target market audience. Finding your ”WHO” - Who is your target market audience. https://theLaserLounge.podbean.com/e/finding-your-who-who-is-your-target-market-audience/ https://theLaserLounge.podbean.com/e/finding-your-who-who-is-your-target-market-audience/#comments Mon, 17 Apr 2023 12:09:00 -0600 theLaserLounge.podbean.com/042bed06-5bb9-3860-9e9b-a4a09b075b5e Please Join Mae and I as we speak with James about finding your target market or you "Who". Finding your target market can be critical to your business taking off and keeping continual clients. Lets spend the lunch house with James and learn more about how YOU can determine your target market or your WHO. A target market is a group of potential customers that you identify to sell products or services to.

]]> Please Join Mae and I as we speak with James about finding your target market or you "Who". Finding your target market can be critical to your business taking off and keeping continual clients. Lets spend the lunch house with James and learn more about how YOU can determine your target market or your WHO. A target market is a group of potential customers that you identify to sell products or services to.

]]> pateranchcreations false No 2508 15 full Company Spotlight in the Laser Lounge - Hydbond Leather Adhesive Company Spotlight in the Laser Lounge - Hydbond Leather Adhesive https://theLaserLounge.podbean.com/e/company-spotlight-in-the-laser-lounge-hydbond-leather-adhesive/ https://theLaserLounge.podbean.com/e/company-spotlight-in-the-laser-lounge-hydbond-leather-adhesive/#comments Sat, 08 Apr 2023 11:51:33 -0600 theLaserLounge.podbean.com/e70a4f01-f9d4-3553-bbba-d1b87eac59d8 Come join us as we start our "Company Spotlights" with two companies in the laser industry. We will chat with the team from Hydbond - your new adhesive for leather, embroidered, and PVC patches. Trust us, this stuff sticks. They have a GREAT product that is catching fire with many hat makers.

https://hydbond.com/

 

]]> Come join us as we start our "Company Spotlights" with two companies in the laser industry. We will chat with the team from Hydbond - your new adhesive for leather, embroidered, and PVC patches. Trust us, this stuff sticks. They have a GREAT product that is catching fire with many hat makers.

https://hydbond.com/

 

]]> pateranchcreations false No 1930 14 full What is your ”Why” for running your business and where are your ”Waste” areas in your shop - Business moments with James Pate What is your ”Why” for running your business and where are your ”Waste” areas in your shop - Business moments with James Pate https://theLaserLounge.podbean.com/e/why_waste/ https://theLaserLounge.podbean.com/e/why_waste/#comments Sun, 02 Apr 2023 16:43:19 -0600 theLaserLounge.podbean.com/d0651786-bcaf-3af4-9e10-5158afabe216 "Why" are you running your business?  Have you ever asked yourself?  Well you should.  Also, sometimes you need to slow down to speed up.  Slow down and identify your "Wastes" in your shop.  Fix them and be more productive.  

James Pate talks with us today on how and why we should find our "Why" and also what "Wastes" exist in business and how can you take those and start looking in your own shop where your wastes are.  

https://www.facebook.com/groups/laserlounge1

 

]]> "Why" are you running your business?  Have you ever asked yourself?  Well you should.  Also, sometimes you need to slow down to speed up.  Slow down and identify your "Wastes" in your shop.  Fix them and be more productive.  

James Pate talks with us today on how and why we should find our "Why" and also what "Wastes" exist in business and how can you take those and start looking in your own shop where your wastes are.  

https://www.facebook.com/groups/laserlounge1

 

]]> ”Why” are you running your business?  Have you ever asked yourself?  Well you should.  Also, sometimes you need to slow down to speed up.  Slow down and identify your ”Wastes” in your shop.  Fix them and be more productive.   James Pate talks with us today on how and why we should find our ”Why” and also what ”Wastes” exist in business and how can you take those and start looking in your own shop where your wastes are. pateranchcreations false No 2472 13 full 2023 Graphic Design Trends by Mae Armstrong. 2023 Graphic Design Trends by Mae Armstrong. https://theLaserLounge.podbean.com/e/adobemaekenobi/ https://theLaserLounge.podbean.com/e/adobemaekenobi/#comments Sun, 02 Apr 2023 15:05:11 -0600 theLaserLounge.podbean.com/fbfe2320-bf10-3fb7-84b5-0bdfebfad57f Enjoy this Podcast as Mae Armstrong shows us the new trends in Graphic Design for 2023. Mae will be bringing her knowledge and expertise as an Adobe Brand Ambassador. We always learn new things from her. We will step through illustrative examples and be taking questions.

LInk to Firefly: https://firefly.adobe.com

Feel free to join us on Youtube at https://www.youtube.com/@PateRanchCreations

or on Facebook: https://www.facebook.com/groups/laserlounge1

 

]]> Enjoy this Podcast as Mae Armstrong shows us the new trends in Graphic Design for 2023. Mae will be bringing her knowledge and expertise as an Adobe Brand Ambassador. We always learn new things from her. We will step through illustrative examples and be taking questions.

LInk to Firefly: https://firefly.adobe.com

Feel free to join us on Youtube at https://www.youtube.com/@PateRanchCreations

or on Facebook: https://www.facebook.com/groups/laserlounge1

 

]]> Enjoy this Podcast as Mae Armstrong shows us the new trends in Graphic Design for 2023. Mae will be bringing her knowledge and expertise as an Adobe Brand Ambassador. We always learn new things from her. pateranchcreations false No 2961 12 full Podcast with Jason Dorie, Owner and designer of Lightburn Podcast with Jason Dorie, Owner and designer of Lightburn https://theLaserLounge.podbean.com/e/podcast-with-jason-dorie-owner-and-designer-of-lightburn/ https://theLaserLounge.podbean.com/e/podcast-with-jason-dorie-owner-and-designer-of-lightburn/#comments Tue, 28 Feb 2023 15:08:33 -0600 theLaserLounge.podbean.com/eee76d3a-fed7-3ffc-82c7-638a9b22581a This is a great conversation video with Jason Dorie, Owner and Creator of Lightburn. Join us as we get to know who he is, how he started, and what the next plans are for Lightburn. https://lightburnsoftware.com/ We also have a great online community so please join us.

https://www.facebook.com/groups/laserlounge1

]]> This is a great conversation video with Jason Dorie, Owner and Creator of Lightburn. Join us as we get to know who he is, how he started, and what the next plans are for Lightburn. https://lightburnsoftware.com/ We also have a great online community so please join us.

https://www.facebook.com/groups/laserlounge1

]]> pateranchcreations false No 3637 11 full Real Estate Business Leads for Makers with Melanie Mikulenka Real Estate Business Leads for Makers with Melanie Mikulenka https://theLaserLounge.podbean.com/e/real-estate-business-leads-for-makers-with-melanie-mikulenka/ https://theLaserLounge.podbean.com/e/real-estate-business-leads-for-makers-with-melanie-mikulenka/#comments Mon, 13 Feb 2023 13:51:46 -0600 theLaserLounge.podbean.com/366287c2-a8fe-392c-8f2a-91007d641bb4 Come join us Monday at lunch time where Mae Armstrong and I will have a chat with a active real estate agent in the south Houston area. Melanie Mikulenka. We are going to ask her all the things you would want to ask a agent to start getting their business. We will also ask her what closing gifts she thinks work best from a home purchaser perspective. How is the market doing right now from her perspective of the Houston area. What might be the best way to approach a agent if we wanted to grab their business. How about holiday ornaments and things they give out at the end of the year, what works best. Feel free to drop your questions in the post or online when we are live and we will do our best to get them answered. We can't wait for this one.

https://poplme.co/melmik?fbclid=IwAR1XNdN2Si4kl5mGKtfZWNzWYTOl2rOkUksR3pPPJU1GjPFx_34d5-yVXxY 

 

 

]]> Come join us Monday at lunch time where Mae Armstrong and I will have a chat with a active real estate agent in the south Houston area. Melanie Mikulenka. We are going to ask her all the things you would want to ask a agent to start getting their business. We will also ask her what closing gifts she thinks work best from a home purchaser perspective. How is the market doing right now from her perspective of the Houston area. What might be the best way to approach a agent if we wanted to grab their business. How about holiday ornaments and things they give out at the end of the year, what works best. Feel free to drop your questions in the post or online when we are live and we will do our best to get them answered. We can't wait for this one.

https://poplme.co/melmik?fbclid=IwAR1XNdN2Si4kl5mGKtfZWNzWYTOl2rOkUksR3pPPJU1GjPFx_34d5-yVXxY 

 

 

]]> pateranchcreations false No 3353 10 full Special Guest in the Laser Lounge, Grant Burrage with Thunder Laser USA Special Guest in the Laser Lounge, Grant Burrage with Thunder Laser USA https://theLaserLounge.podbean.com/e/special-guest-in-the-laser-lounge-grant-burrage-with-thunder-laser-usa/ https://theLaserLounge.podbean.com/e/special-guest-in-the-laser-lounge-grant-burrage-with-thunder-laser-usa/#comments Fri, 10 Feb 2023 17:21:28 -0600 theLaserLounge.podbean.com/bff72ada-ea91-3ef0-a740-2cff3205609f Come join us Monday the 6th as Mae Armstrong and I chat with Grant Burrage (Sales Manager) from Thunder Laser USA. We are going to talk about where Thunder Laser USA sees the laser industry going over the next few years. We will ask them if they will be growing more into the galvo space. They recently released the Thunder Aurora 8 fiber machine, and we will expand on that a bit more. We will also get into specific differences in their product lines (Aurora vs Nova vs Odin machines). We will talk about their new facility that they just expanded into in Quitman, Texas. There will be a live chat as well where we will field questions. Please join us for a great lunch time (~30 min) livestream chat with Grant from Thunder Laser USA. https://www.thunderlaserusa.com

]]> Come join us Monday the 6th as Mae Armstrong and I chat with Grant Burrage (Sales Manager) from Thunder Laser USA. We are going to talk about where Thunder Laser USA sees the laser industry going over the next few years. We will ask them if they will be growing more into the galvo space. They recently released the Thunder Aurora 8 fiber machine, and we will expand on that a bit more. We will also get into specific differences in their product lines (Aurora vs Nova vs Odin machines). We will talk about their new facility that they just expanded into in Quitman, Texas. There will be a live chat as well where we will field questions. Please join us for a great lunch time (~30 min) livestream chat with Grant from Thunder Laser USA. https://www.thunderlaserusa.com

]]> pateranchcreations false No 2648 9 full Laser Engraving Business, Year in Review with Mae, Matt and Alisha Laser Engraving Business, Year in Review with Mae, Matt and Alisha https://theLaserLounge.podbean.com/e/laser-engraving-business-year-in-review-with-mae-matt-and-alisha/ https://theLaserLounge.podbean.com/e/laser-engraving-business-year-in-review-with-mae-matt-and-alisha/#comments Fri, 10 Feb 2023 17:17:15 -0600 theLaserLounge.podbean.com/6936e15e-254d-3f4b-b109-1ca0268fe730 Hey Lounge Lizards, please join Mae and I as we talk about this past years wins and losses for our own business. We are going to have a discussion about some decisions and actions that we made this last year that will help us prepare for 2023. A retrospective discussion is what it will be. This will foster some thought for you as you have your own discussion about your business. The retrospective is the first step and performing a "SWOT" Analysis is next to get us ready for 2023. I will go over in detail what a SWOT analysis is and show examples. Come join in the retrospective discussion and hear about ways to look at your own 2023 business planning.

]]> Hey Lounge Lizards, please join Mae and I as we talk about this past years wins and losses for our own business. We are going to have a discussion about some decisions and actions that we made this last year that will help us prepare for 2023. A retrospective discussion is what it will be. This will foster some thought for you as you have your own discussion about your business. The retrospective is the first step and performing a "SWOT" Analysis is next to get us ready for 2023. I will go over in detail what a SWOT analysis is and show examples. Come join in the retrospective discussion and hear about ways to look at your own 2023 business planning.

]]> pateranchcreations false No 3789 8 full Gantry and Galvo Lasers, Chat with Alisha and Mae Gantry and Galvo Lasers, Chat with Alisha and Mae https://theLaserLounge.podbean.com/e/gantry-and-galvo-lasers-chat-with-alisha-and-mae/ https://theLaserLounge.podbean.com/e/gantry-and-galvo-lasers-chat-with-alisha-and-mae/#comments Fri, 10 Feb 2023 17:12:32 -0600 theLaserLounge.podbean.com/ac3ae572-5fd0-3cca-a732-0a96afaa5c86 Join Mae and I as we chat over lunch about our own experiences with our shop tools. We will be discussing how we use our gantry (CO2) and Galvo (CO2 / fiber / UV) lasers. We will highlight what materials and methods we like to use for each. Hopefully this will help you understand how each tool is different and which ones have similarities in what areas. We will also be talking about the challenges that we have experienced with each. We will take questions from the live chat as well. Come and learn and listen to our learnings. Alisha

]]> Join Mae and I as we chat over lunch about our own experiences with our shop tools. We will be discussing how we use our gantry (CO2) and Galvo (CO2 / fiber / UV) lasers. We will highlight what materials and methods we like to use for each. Hopefully this will help you understand how each tool is different and which ones have similarities in what areas. We will also be talking about the challenges that we have experienced with each. We will take questions from the live chat as well. Come and learn and listen to our learnings. Alisha

]]> pateranchcreations false No 4255 7 full Lunch chat with Mae & Alisha talking about Packaging your Products and what we have going on in the 4th qtr. Lunch chat with Mae & Alisha talking about Packaging your Products and what we have going on in the 4th qtr. https://theLaserLounge.podbean.com/e/lunch-chat-with-mae-alisha-talking-about-packaging-your-products-and-what-we-have-going-on-in-the-4th-qtr/ https://theLaserLounge.podbean.com/e/lunch-chat-with-mae-alisha-talking-about-packaging-your-products-and-what-we-have-going-on-in-the-4th-qtr/#comments Tue, 25 Oct 2022 12:21:26 -0600 theLaserLounge.podbean.com/dae880c7-92dd-3f99-864a-a9da4a8e4c08 Come listen to Mae and I chat about whats going on as we get ready for the 4th qtr holiday rush and also how to really up your game with packaging your products in a more polished way.  Coffee talk with Mae and Alisha. 

Come join us on facebook in "The Laser Lounge" or on YouTube at The Laser Lounge at Pate Ranch.

 

]]> Come listen to Mae and I chat about whats going on as we get ready for the 4th qtr holiday rush and also how to really up your game with packaging your products in a more polished way.  Coffee talk with Mae and Alisha. 

Come join us on facebook in "The Laser Lounge" or on YouTube at The Laser Lounge at Pate Ranch.

 

]]> pateranchcreations false No 1232 6 full The Laser Lounge and Special Guest - Community Events Manager Sarah Getsinger The Laser Lounge and Special Guest - Community Events Manager Sarah Getsinger https://theLaserLounge.podbean.com/e/the-laser-lounge-and-special-guest-community-events-manager-sarah-getsinger/ https://theLaserLounge.podbean.com/e/the-laser-lounge-and-special-guest-community-events-manager-sarah-getsinger/#comments Mon, 19 Sep 2022 16:28:00 -0600 theLaserLounge.podbean.com/4f0f1013-e7eb-305c-ba2d-188d033ff4b7 We have a special guest this week. Sarah is a Community Events Manager in North Carolina where she plans and executes several large scale community events within and around her community. She is going to chat with us about what all is entailed and share some insightful information that makers will love to hear. If you have ever wanted to attend a major event and be a vendor, this one is for you. Some events she has planned include; Brewgaloo, NC’s largest craft beer festival and two-time winner of USA Today’s #1 Best Beer Fest; and Falling for Local, a family-friendly event that has grown to an attendance of over 25,000 in just two years.

]]> We have a special guest this week. Sarah is a Community Events Manager in North Carolina where she plans and executes several large scale community events within and around her community. She is going to chat with us about what all is entailed and share some insightful information that makers will love to hear. If you have ever wanted to attend a major event and be a vendor, this one is for you. Some events she has planned include; Brewgaloo, NC’s largest craft beer festival and two-time winner of USA Today’s #1 Best Beer Fest; and Falling for Local, a family-friendly event that has grown to an attendance of over 25,000 in just two years.

]]> pateranchcreations false No 1972 5 full The Laser Lounge with Special Guest Robin Marsh - Selling Digital Files The Laser Lounge with Special Guest Robin Marsh - Selling Digital Files https://theLaserLounge.podbean.com/e/the-laser-lounge-with-special-guest-robin-marsh-selling-digital-files/ https://theLaserLounge.podbean.com/e/the-laser-lounge-with-special-guest-robin-marsh-selling-digital-files/#comments Tue, 30 Aug 2022 16:50:28 -0600 theLaserLounge.podbean.com/357599e8-107a-357d-84c6-a46122f9ead2 Have you ever thought about the many ways you could potentially make money in the laser space? Selling digital files is one of the ways and some people are knocking that ball right out of the park. Come listen and learn the story of how one very successful designer (Robin Marsh) has perfected her design skills and been successful in the digital file sales market. We can't wait to share her story and knowledge on designing and selling files to the maker community. https://welcomehomecustom.com/ Come join us on Facebook at https://www.facebook.com/groups/laser...

]]> Have you ever thought about the many ways you could potentially make money in the laser space? Selling digital files is one of the ways and some people are knocking that ball right out of the park. Come listen and learn the story of how one very successful designer (Robin Marsh) has perfected her design skills and been successful in the digital file sales market. We can't wait to share her story and knowledge on designing and selling files to the maker community. https://welcomehomecustom.com/ Come join us on Facebook at https://www.facebook.com/groups/laser...

]]> pateranchcreations false No 3200 4 full Social Media Trends Social Media Trends https://theLaserLounge.podbean.com/e/social-media-trends/ https://theLaserLounge.podbean.com/e/social-media-trends/#comments Wed, 17 Aug 2022 14:00:20 -0600 theLaserLounge.podbean.com/db882b0a-f9bd-3e07-93de-c8097a2ff203 What are the social media trends that's happening that small business should understand and use. Learn about content creation tools to help fuel your social presence as a business/maker.  Please join us for this great podcast with Jordan Dene Ellis - Adobe Express Community Manager, whom will share her knowledge and learnings with us.  She uses these practices in her own side business as well.  If you are wanting to expand your game in social media, this is the podcast for you.

Other ways to join us online:

https://www.youtube.com/c/PateRanchCreations

https://www.facebook.com/groups/laserlounge1

https://www.youtube.com/c/MaeDesigns

 

]]> What are the social media trends that's happening that small business should understand and use. Learn about content creation tools to help fuel your social presence as a business/maker.  Please join us for this great podcast with Jordan Dene Ellis - Adobe Express Community Manager, whom will share her knowledge and learnings with us.  She uses these practices in her own side business as well.  If you are wanting to expand your game in social media, this is the podcast for you.

Other ways to join us online:

https://www.youtube.com/c/PateRanchCreations

https://www.facebook.com/groups/laserlounge1

https://www.youtube.com/c/MaeDesigns

 

]]> pateranchcreations false No 2458 3 full When to Scale Your Laser Business When to Scale Your Laser Business https://theLaserLounge.podbean.com/e/when-to-scale-your-laser-business/ https://theLaserLounge.podbean.com/e/when-to-scale-your-laser-business/#comments Thu, 11 Aug 2022 06:51:53 -0600 theLaserLounge.podbean.com/f7972e4f-e1b6-30cd-b5b6-b873fd0c235f On today's episode we talk about when is the right time to scale your laser business.  What do you need to think about when you want to go from a hobby to a full time business with employees.  Mae Armstrong and I interview Lenny Huiras in "The Laser Lounge" and hear his experience and learnings.   It is a great episode that I think you will learn something from.  

]]> On today's episode we talk about when is the right time to scale your laser business.  What do you need to think about when you want to go from a hobby to a full time business with employees.  Mae Armstrong and I interview Lenny Huiras in "The Laser Lounge" and hear his experience and learnings.   It is a great episode that I think you will learn something from.  

]]> When to scale your laser business. Hear the learnings from a successful maker in the laser industry. Lenny Huiras visits us in ”The Laser Lounge”. pateranchcreations false No 3155 2 full The Laser Lounge with Mae Armstrong - Business Branding & Marketing for Laser Engravers The Laser Lounge with Mae Armstrong - Business Branding & Marketing for Laser Engravers https://theLaserLounge.podbean.com/e/the-laser-lounge-with-mae-armstrong-business-branding-marketing-for-laser-engravers/ https://theLaserLounge.podbean.com/e/the-laser-lounge-with-mae-armstrong-business-branding-marketing-for-laser-engravers/#comments Sat, 30 Jul 2022 09:34:30 -0600 theLaserLounge.podbean.com/9214d703-9814-34ee-99ee-3d7c28044d53 Mae Armstrong is a maker, designer and laser owner. She is based in Raleigh, NC and is a brand ambassador for Adobe Express joining their creative forces world wide. Boom! She has an extensive background in her previous professional career in design and commercial marketing for several large firms and it really shows in her own company product line. We will be talking during this time about branding and marketing your products. 

]]> Mae Armstrong is a maker, designer and laser owner. She is based in Raleigh, NC and is a brand ambassador for Adobe Express joining their creative forces world wide. Boom! She has an extensive background in her previous professional career in design and commercial marketing for several large firms and it really shows in her own company product line. We will be talking during this time about branding and marketing your products. 

]]> pateranchcreations false No 2294 1 full