Scott explains how companies can capture a more complete view of user behavior by listening to signals like "rage clicks" and "dead clicks," allowing them to spot issues, eliminate friction, and personalize interactions in real time.We dive into how these insights help businesses move past assumptions, using real data to improve engagement, conversions, and overall satisfaction.  

Scott also discusses the role of AI in interpreting these complex data patterns and explains why behavioral data is crucial for building digital experiences that are not only effective but also privacy-conscious. 

Scott brings clarity to a complex, challenging area of business and offers actionable insights for any tech leader interested in transforming their digital experience strategy. This episode is essential for anyone looking to harness the power of behavioral data to create websites that do more than track clicks—they actually connect with users. 

Links  

• FullStory - https://www.fullstory.com/  
• FullStory Blog - https://www.fullstory.com/blog/  
• Follow Scott Voigt - https://www.linkedin.com/in/scottmvoigt/  

Join me as I sit down with Scott Sinclair, Practice Director at Enterprise Strategy Group, to dive into ESG's latest findings on how organizations are reshaping their infrastructure for AI. We unpack some fascinating trends, including:

• Why companies are starting to question if "cloud-first" makes sense for AI
• The real costs of moving data around for AI (spoiler: it's more complex than you think)
• An unexpected plot twist: highly regulated industries are actually leading the AI charge
• Smart ways to start small but build for growth
• Why your data strategy could make or break your AI success
• Getting the right mix of cloud and on-prem for AI workloads
• Real-world tips for building AI infrastructure that won't break the bank

Scott brings hard data and real-world examples to cut through the hype around AI infrastructure. Whether you're just dipping your toes into AI or scaling up existing projects, you'll walk away with practical insights you can actually use.

Coco challenges conventional career progression strategies, introducing listeners to a new perspective that goes beyond linear advancement and job titles. She emphasizes the importance of becoming a "business asset" and developing a holistic understanding of organizational operations. 

In the clip, we unpack: 

• The diverse landscape of corporate boards and why understanding it is crucial 
• How to shift gears from a siloed career approach to a cross-functional, value-driven mindset 
• The parallels between choosing a board position and selecting higher education 
• Strategies for gaining the broad business acumen necessary for board service 

Whether you're a seasoned executive contemplating your next move or a professional earlier in your career, this episode offers invaluable insights that could reshape your career trajectory. Tune in to discover how adopting a strategic, cross-functional perspective can elevate your professional journey and prepare you for board roles. 

In this episode, I'm joined by Amy Lewis - a seasoned product marketer from GitHub - who shares valuable insights into navigating this delicate balance in the world of tech marketing. She explores how creativity and data analysis come together to shape effective marketing strategies in the digital age. 

We explore the intricacies of managing remote teams while fostering creativity, and discuss how data can inform and enhance creative processes without stifling innovation. Our conversation spans from personalization strategies to the evolution of SEO, all through the lens of balancing art and science in marketing. 

Join us for this enlightening discussion that reveals how successful marketers are blending creativity with data to drive impactful campaigns and build meaningful connections with their audiences. 

We discuss:  

• The intersection of creativity and data in modern marketing strategies 
• Using data to inform and enhance creative processes 
• Balancing personalization with data privacy concerns 
• The role of intuition in data-driven decision making 
• Fostering creativity in remote team environments 
• The evolution of SEO and content marketing in the data age 
• Measuring the impact of creative campaigns with analytics 
• Adapting creative approaches for different generations based on data insights 

Follow Amy on LinkedIn: https://www.linkedin.com/in/amyhlewis/  

With a wealth of experience and unique insights to offer, Bill challenges conventional approaches to decision-making and offers practical strategies to maximize the impact of AI. Join us as we unravel the secrets to successful AI implementation, exploring topics like: 

• Optimizing around aspirations: understand the transformational power of AI 
• Why good decision-making is more important than ever in the era of AI 
• The value of data literacy and inclusion in driving more ethical AI outcomes  
• And more.. 

Follow Bill Schmarzo: 

• LinkedIn: https://www.linkedin.com/in/schmarzo/  

Books cited in the episode: 

• Bill Schmarzo, 'AI & Data Literacy: Empowering Citizens of Data Science' - https://www.amazon.com/AI-Data-Literacy-Empowering-Citizens-ebook/dp/B0C6TZ7MRF?ref_=ast_author_mpb  
• Bill Schmarzo, 'The Economics of Data, Analytics, and Digital Transformation: The theorems, laws, and empowerments to guide your organization's digital transformation' https://www.amazon.com/dp/1800561415/ref=tsm_1_fb_lk  

In this episode, I'm joined by Coco Brown, the founder and CEO of Athena Alliance. Coco delves into the profound shifts in corporate governance and responsibility that have taken place over the past few decades.  

We explore the increasing visibility and accountability required of corporate boards in today’s interconnected world. Coco provides valuable insights into how boards must now navigate complex social issues, technological advancements, and global events. She also explains how corporate messaging is shifting away from mass marketing towards community-driven strategies that foster genuine engagement and product success.  

Join us for this enlightening conversation that champions diverse impact and strategic governance in an ever-evolving corporate world. 

We discuss: 

- The evolution of corporate governance 

- The critical role of diversity and inclusion in executive leadership 

- Why it's important to gain cross-functional experience within an organization before aiming for board roles 

- How communities are helping organizations define and promote products 

- How to build communities around products to dominate marketing categories 

Athena Alliance: https://athenaalliance.com/  

Connect with Coco: https://www.linkedin.com/in/cocobrown/  

In this episode, we delve into the essence of successful leadership amidst extreme conflict. Join us as we sit down with Alexander to uncover the pivotal role of people-centric leadership, transparent communication with clients, and forward-thinking problem-solving strategies that enabled him to navigate through the storm.

While the circumstances of the invasion are unique, the lessons learned are universally applicable. Whether you're leading a team through a crisis or seeking insights into effective leadership, this episode offers invaluable takeaways for senior-level professionals.

Key Takeaways:

• Building Cohesion in a Distributed Team: Learn how to maintain a cohesive and productive team in the absence of a central physical location.
• Essential Leadership Qualities in Crisis: Explore the leadership qualities required to navigate through extreme situations.
• The Psychological Impact of Work Amid Uncertainty: Discover the profound psychological value of work in the face of uncertainty and adversity.
• And more!

In this episode, I sit down with CEO of Nemertes Research, Johna Till Johnson to take a deep-dive into the world of quantum computing. She explains the differences between quantum and conventional computing, the practical benefits and business applications of quantum, as well as some of the very real risks that this new field poses to modern-day business.  

A master at demystifying complexity, Johna does a fantastic job at simplifying what for many of us feels like an inaccessibly technical area of computing. This episode is a must-listen for anyone looking to get a better understanding of how quantum computing works and how it could impact the future of business. 

Guest Kamales Lardi joins me in this episode to share her insights on what we're getting wrong when it comes to digital transformation. For her, too many businesses are ignoring the key element that will determine the success of their transformation efforts – their people. Transformations should be grounded in purpose and values, which are then shared across the company to ensure that everyone understands and gets behind the process. 

From understanding generational preferences in the workplace to the role of technology in promoting work-life balance, this episode offers key insights into creating a successful digital transformation journey that is people-centered and future-ready.

Join us as we unravel the complexities of digital transformation and chart a more effective and inclusive path forward! 

Follow Kamales' work: 

• LinkedIn: https://www.linkedin.com/in/kamaleslardi/
• Ted Talk: Revolutionizing The Technology Industry | Tedx Geneva - Revolutionizing The Technology Industry | Kamales Lardi | TEDxGeneva 
• Book : The Human Side of Digital Business Transformation - https://www.amazon.co.uk/Human-Side-Digital-Business-Transformation-ebook/dp/B0BKJRNCTL 

Connect with Richard LinkedIn: https://www.linkedin.com/in/richarddasselaar/

For leaders, the challenge of maintaining a motivated, positive working culture in this context is intensifying as layoffs persist, corporate restructures push ahead and a generalised state of uncertainty prevails.

In this episode, I sit down with Andrew Deutscher (Leadership Coach & Principal, Regenerate) to find out why so many of us are struggling with chronic stress and hear about strategies business leaders and managers can implement to work more sustainably and avoid burnout for themselves and their teams. 

• Identifying toxic working behaviours that lead to overwork, chronic stress and burnout
• Leadership strategies to reinvigorate motivation
• Adapting leadership strategies around the hybrid/remote working world
• The value of rest and recovery to drive energy-inspired work
• Personal strategies for managing workload and mental health
• Sustainable leadership strategies
• Why most wellbeing programs and inclusion initiatives fail
• Why we need to acknowledge and value individual needs
• How to create a purposeful work environment
• Why organisations need to invest in employees' energy needs
• Best practices for fostering continuous learning and cross-departmental collaboration and support

Follow Andrew:

LinkedIn: https://www.linkedin.com/in/andrewdeutscher/

Forbes - https://councils.forbes.com/profile/Andrew-Deutscher-Founder-Regenerate/1dfb5cb1-4b1b-4123-b0ef-c450b3a7159f 

Regenerate - https://regenerate.works/ 

Blinkist 'Sustainable High Performance Habits'https://www.blinkist.com/en/nc/partners/andrew-deutscher

 Listen in as we discuss how advanced technologies such as AI and machine learning are transforming the ESG space, and the opportunities for businesses to leverage impact data to drive long-term positive change. We also tackle the key challenges and opportunities of transitioning to a green economy, the distinction between ESG in public markets and private markets, and the brass tacks of ESG as a CEO, entrepreneur, and business.

Fleur and I dive into the importance of optimizing environmental and social data, discussing how reducing liabilities, disasters, and social responsibility issues are all crucial factors when it comes to ESG. We examine how ESG can become a value-add to a company when approached correctly, and how the focus of ESG has moved beyond a 'tick box exercise' to being a measurement of contribution. Additionally, we touch on the role of the SFDR Sustainable Finance Disclosure Requirements in creating a baseline for ESG data and a global checklist of 10 KPIs.

We further discuss how companies can gather data to optimize their environmental and social impact, and how investors can use this data to make informed decisions. Fleur shares her insights on how digital data in emerging markets can be greater than that of more developed markets, the importance of understanding data gaps, and how to use proxy data as an interim step to fill these gaps. Don't miss this insightful conversation on sustainability, impact in business, and the potential of digital financial market transparency.

 Tune in to discover how cutting-edge technologies like big data, blockchain, and AI are enabling organizations to get clarity on their ESG performance and implement practical changes to drive positive, long-term change. 

In this episode, I sit down with Sandi Ganguly (Data Science Manager at Microsoft) to find out about what data science teams do, how the role has evolved since he began over 20 years ago and why data illiteracy is becoming a problem for business leaders everywhere.

Cited Sources 

Data Scientist: The Sexiest Job of the 21st Century (Thomas H. Davenport and DJ Patil, 2012) https://hbr.org/2012/10/data-scientist-the-sexiest-job-of-the-21st-century  

Is Data Scientist Still the Sexiest Job of the 21st Century? (Thomas H. Davenport and DJ Patil, 2022) https://hbr.org/2022/07/is-data-scientist-still-the-sexiest-job-of-the-21st-century