The Human Firewall: Why Connection Matters

• Human error is the #1 cybersecurity risk in clinics—connection, awareness, and consistent training are the best defense.
• Social engineering and phishing attacks target busy, untrained staff. Even top-tier clinics can be crippled by a single click or call.

Spotting Phishing, Social Engineering, and Deepfakes

• Don’t trust emails just because they look familiar—always check sender addresses and hover over links before clicking.
• Urgent, time-sensitive emails are classic red flags for phishing.
• Attackers now use AI to create fake Zoom calls, phone calls, and even deepfakes that convincingly mimic CEOs or staff.
• Always verify unusual requests for money or sensitive info, even if they sound or look legitimate.

Modern Antivirus Isn’t Enough

• Traditional antivirus (like Norton) is obsolete. Clinics need behavior-based tools like EDR (Endpoint Detection & Response), set up by a reputable, human-focused IT partner.
• DIY security doesn’t cut it—partner with professionals to safeguard your clinic’s data and systems.

Small Clinics Are Not Immune

• Solo and small clinics are prime targets—attackers assume they lack robust security. Proactive cybersecurity is essential for all clinic sizes.

Justin’s Personal Transformation and Leadership Philosophy

• Justin’s journey through addiction, overdose, and recovery led to a focus on self-leadership and authentic human connection.
• His experience with autism gives him unique insights and “superpowers” in compassion, intuition, and reading people—skills he leverages in both personal growth and cybersecurity leadership.
• Technology is easy—the hard part is building trust, empathy, and connection.

• Prioritize Staff Training: Teach everyone how to spot phishing emails and social engineering attempts.
• Upgrade Security Tools: Move beyond traditional antivirus to behavior-based solutions like EDR, with professional support.
• Establish Verification Protocols: Always verify unusual requests for sensitive info—by phone, email, or video—even if they seem urgent or familiar.
• Build a Culture of Self-Leadership: Encourage growth, resilience, and human connection at every level of your organization.
• Leverage Your Unique Strengths: Embrace your own challenges and turn them into leadership superpowers.

Human connection is the greatest cybersecurity tool—we are the true frontline. — Justin ITee Walker

Even the best antivirus is useless if you’re not trained to recognize threats. — Justin ITee Walker

It starts with self-leadership. If I can’t show up for myself, I can’t show up for the companies or people I’m trying to help. — Justin ITee Walker

Things are not just about the technology, but about how you show up as a human being. — Justin ITee Walker

Don’t be afraid to verify—call official numbers, check with your IT, and never rush. — Jennifer Gligoric

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.

Justin ITee Walker is the founder and CEO of ITCMD, a leader in healthcare cybersecurity, and host of the Multiverse Leadership and Technology podcast. He specializes in protecting clinics from modern cyber threats through human-focused strategies, self-leadership, and cutting-edge technology. Connect with Justin at justiniteewalker.net or find the Multiverse Leadership and Technology podcast at multiverseleadershippodcast.net.

The Neuroscience of Betrayal: Why We Miss Red Flags

• Clay explains why our brains are wired to ignore warning signs—even when they’re obvious in hindsight.
• Most people discount the “annoying fly” (our subconscious) that tries to alert us to danger, only connecting the dots after the fact.

Agency: Moving from Victim to CEO

• Both Clay and Jennifer discuss the shift from blaming others to taking radical responsibility for outcomes in business and personal relationships.
• True power comes from accepting your role in every situation—no matter how painful.

Not All Betrayal Is Malicious

• Betrayal is often a result of people acting in their own best interest—not because they’re “bad.”
• Recognizing this helps clinic owners and leaders have more honest, less defensive conversations and make better decisions.

Healing Trauma and Letting Go

• Betrayal is a real trauma, but it doesn’t have to define you.
• Clay’s book includes practical exercises (including QR codes for guided techniques) to help readers process, release, and move on from betrayal.

The Trust Trap: What It Is and How to Escape

• The “trust trap” is the product of evolution, language, and habit—once someone is familiar, our brains stop paying close attention, making us vulnerable.
• Trust, for Clay, is not a fairytale—it’s a mutually beneficial outcome, and it’s healthy to reassess when interests diverge.

Practical Tools for Clinic Owners

• Notice when you’re rationalizing or ignoring bad behavior from staff, partners, or loved ones.
• Don’t default to hypervigilance, but do pay attention when you spot a red flag.
• Use honest, direct conversations—track changes in behavior, ask questions, and observe both language and nonverbals.
• Accept that every relationship has a lifespan; let it end naturally when interests no longer align.

• Spot the Pattern: Learn the signals of betrayal—don’t ignore your gut or rationalize away bad behavior.
• Have the Conversation: When you notice changes, address them directly and compassionately.
• Own Your Part: Agency and self-responsibility are key to breaking free from the trust trap and building a happier, more successful life.
• Release the Pain: Use guided exercises to process and release betrayal trauma.
• Redefine Trust: See trust as a living, mutually beneficial agreement—not a permanent state.

““Forgiveness is a process. When you can step into that, it breaks apart the cognitive dissonance and lets you move forward.” — Clay Moffat

“Once you get over that initial slap in the face—‘Okay, I’m responsible for this’—you step into a sense of power you’ve never experienced before.” — Clay Moffat

“Trust issues are really pattern recognition problems. You just missed the signals and it cost you, but you don’t have to keep repeating that.” — Jennifer Gligoric

“Every relationship you will ever have has a lifespan. Let it end when it’s supposed to end.” — Clay Moffat

Bonus Content & Downloads: Visit superclinicproject.com and join the free Skool community for handouts, guided exercises, and more.

• Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.
• Want a handout or quick consult? Visit superclinicproject.com and click on the host’s picture.

Clay Moffat is an ex-Navy weapons tech, coach, and author specializing in the neuroscience of trust and betrayal. After facing the possibility of permanent blindness, he distilled his life’s work into The Trust Trap, a practical, empowering guide for anyone ready to break free from old patterns and build stronger, more resilient relationships in business and life. 

Overcoming Adversity and Mental Health Challenges

• Anthony’s journey began with childhood bullying and a near-suicide attempt. He shares how a personal decision to “kill the old Anthony” and become more outgoing changed his life.
• After a catastrophic sports injury and years of chronic pain, Anthony was told by over 25 doctors that he couldn’t be helped. He chose to take control, started working out, and found healing through movement and fitness.

Fitness as Medicine & the Power of Resilience

• Fitness was Anthony’s path to recovery, leading him to become deeply passionate about the human body and wellness.
• He stopped relying on pain medications and muscle relaxers, and now champions fitness as a primary form of medicine and antidepressant.

Redefining the Fitness Industry with Standards & Trust

• Anthony saw a crisis of trust in the fitness industry—trainers with minimal education, high staff turnover, and a lack of credibility with medical professionals.
• Redefine Fitness was created to set new standards: trainers undergo rigorous written and practical testing, receive ongoing education, and are paid as professionals (salary + benefits).
• Anthony was instrumental in launching New York’s first Department of Labor apprenticeship for fitness instructors, bringing new credibility to the field.

Staff Retention & Career Pathways

• Redefine Fitness pays staff salaries (not just hourly), offers benefits, and provides clear pathways for raises and advancement, resulting in a 3+ year average staff tenure (vs. 3-6 months industry norm).
• Trainers are required to get at least one referral per month, ensuring high performance and client satisfaction.

Human Connection vs. Technology Fads

• Anthony is adamant that the fitness industry will never be replaced by AI or technology because people crave human touch, connection, and accountability.
• Fads come and go, but the basics—strength training, real relationships, and personalized care—are timeless.

Building a Premium, Client-Centric Brand

• Every detail matters: from uniforms to clean facilities to greeting clients by name, Redefine Fitness creates a luxury experience.
• Anthony’s “sell the destination, not the journey” sales philosophy focuses on how clients will feel after working with him, not the technical process.
• Price yourself as a premium brand and deliver at every touchpoint—people will pay more for real value and trust.

Risk-Free Guarantees & Retention

• Redefine Fitness offers an unconditional 28-day money-back guarantee—no forms, no hassle, just a text.
• Flexible billing and no-commitment policies result in an unheard-of 4-5% monthly churn rate (vs. 18-20% industry standard).

• Turn Pain into Purpose: Your personal struggles can be your greatest asset—use them to drive empathy, authenticity, and innovation in your business.
• Set & Enforce High Standards: Raise the bar for staff education, accountability, and ongoing learning to build trust and credibility.
• Invest in Your Team: Pay salaries, offer benefits, and create real career pathways—staff stability leads to better client results and business growth.
• Focus on Human Connection: Technology can’t replace the value of in-person care, accountability, and emotional support.
• Deliver a Premium Experience: Sweat the small stuff—client experience starts before they walk in the door and continues after they leave.
• Sell the Outcome, Not the Process: Focus your sales and marketing on how clients will feel and the transformation they’ll achieve—not just the steps to get there.
• Don’t Race to the Bottom: Be the most expensive in your market, but back it up with exceptional value and service.
• Offer Risk-Free Guarantees: Stand behind your product with a strong money-back guarantee to build trust and reduce barriers to entry.
• Track & Celebrate Referrals: Make referrals a core expectation for your team to fuel organic growth.

“Fitness is the biggest form of antidepressant in the world.” — Anthony Amen

“Sell the destination, not the journey. People want to know how they’ll feel, not the technical details.” — Anthony Amen

“Don’t be afraid to be the most expensive—just deliver on it.” — Anthony Amen

“Human connection will never be replaced by AI.” — Anthony Amen

“Every detail matters. Client experience is everything.” — Anthony Amen

• Access more resources, worksheets, and episodes at superclinicproject.com

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.

Get worksheets and bonus content for this episode at superclinicproject.com.

Anthony Amen is the founder and CEO of Redefine Fitness, a premium fitness brand on Long Island. After overcoming bullying, life-threatening injuries, and industry skepticism, he built a business with 50% year-over-year growth, redefining what it means to deliver results, trust, and client experience in health and wellness.

The Six Attitudes of Brilliant Communicators

• Be Bold: Address difficult conversations head-on. Avoiding uncomfortable truths only creates more negativity and missed opportunities for growth.
• Be Fresh: True listening is rare—be genuinely curious, ask questions, and focus on understanding others rather than waiting to speak.
• Be Pliable: Adapt your communication style to your audience without losing your own identity. Authenticity attracts trust and respect.
• Be Precise: Communicate with clarity and brevity. The most powerful messages are delivered with few, well-chosen words.
• Be Confident: Confidence is rooted in knowing your vision, values, and why you do what you do. Self-awareness and integrity are key.
• Be Remarkable: Seek to create win-win situations and serve others. Remarkable communicators build relationships, not just transactions.

Authenticity & Relationship-Building

• Authenticity is magnetic—people are drawn to those who are real and consistent in their values.
• Building real connections with patients and clients leads to loyalty, referrals, and long-term business growth.
• Systemize personal touch: Document patient stories and motivations in your EHR to ensure every visit feels personal.

Business Impact for Clinic Owners

• Go beyond surface-level interactions. Ask about each patient’s “why” and tailor your care to their true motivations.
• Presence and curiosity can transform not only patient outcomes, but also your clinic’s reputation and referral base.
• Not every provider wants deep relationships, but those who do can build a loyal, steadily growing client base.

Balancing Volume and Connection

• Some practitioners focus on high volume, while others prioritize deeper, longer-lasting relationships—even if it means seeing fewer patients per day.
• There’s no one-size-fits-all, but intentional, authentic communication always creates more value.

• Be Intentional: Treat every conversation as an opportunity for impact—don’t just “get through” your day.
• Listen Actively: Ask questions that get to the heart of your patients’ needs and motivations.
• Document Personal Details: Use your EHR or notes to remember what matters most to each patient.
• Serve First: Approach every interaction with the mindset of creating value and service, not just making a sale.
• Build Win-Win Relationships: Focus on creating mutual benefit—in patient care, networking, and business partnerships.

Being bold is the hardest but most important part. — Rob Wentz

If you don’t know who you are, it’s hard not to break when you bend. — Rob Wentz

Precision in speaking is everything. The most powerful speakers are quote-worthy because they say so much in fewer words. — Rob Wentz

Imagine the difference I can make in that person’s life if I pay attention. — Rob Wentz

A great conversation and meeting people is never a waste of time if you’re open to all the other possibilities. — Jennifer Gligoric

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.

Want a handout or companion worksheet? Visit superclinicproject.com and check out the free Skool community for downloads and episode extras.

Rob Wentz is the founder of the Unstuck Movement, a Christian entrepreneur, best-selling author, strategist, and award-winning radio personality. He specializes in helping leaders and organizations level up their communication, build authentic relationships, and create lasting impact through intentional, value-driven strategies. Connect with Rob at LeadImpactTransform.com or on social media as Rob Z. Wentz. 

Why Traditional Communication Falls Short

• Josh reveals why patient portals and custom apps are losing relevance—patients crave simplicity, not more logins and downloads.
• The “lightbulb moment”: If you text your family and friends, why not your clinic?

The Rise of Two-Way Texting & AI

• How switching to secure, HIPAA-compliant two-way texting dramatically boosts engagement and satisfaction.
• AI’s role: Automating routine questions, bookings, and follow-ups—while keeping human oversight for sensitive issues.

Guardrails & Personalization in AI

• Guardrails ensure the AI only answers within set boundaries; if it’s unsure, it escalates to a real person.
• AI is a tool to help—not replace—the human touch in healthcare.

From Apps to AI-Driven Experiences

• The future: Patients will use their phone’s AI assistant to book, reschedule, and manage appointments—no app required.
• Clinics that start with texting and simple AI now will be ready for seamless, voice-activated systems soon.

Real-World Implementation & Advice

• Start with two-way texting as a bridge to future AI capabilities.
• Don’t wait for “perfect” tech—implement what works now and build from there.
• Focus on systems that reduce friction for patients and staff, freeing up your team for higher-value work.

• Rethink patient engagement: Move away from clunky apps and portals.
• Implement secure, two-way texting as your primary communication channel.
• Choose solutions that are HIPAA-compliant and have AI plugins for future scalability.
• Use AI to automate routine tasks, but always ensure there’s a human fallback for complex or sensitive issues.
• Don’t let perfect be the enemy of better—start improving now with the tools you have.
• Prepare for a future where AI handles much of the admin, allowing your team to focus on personal, high-impact care.

“Don’t wait for the perfect software. Start with what works, and let your systems evolve alongside your clinic.” — Josh Taylor

“The biggest challenge is friction. AI and texting remove barriers and make the experience seamless for patients and clinics.” — Josh Taylor

“Don’t let perfect be the enemy of better. Start improving patient communication now, even if it’s not perfect.” — Josh Taylor

“If you’re waiting for the ‘right time’ to start with AI and texting, you’re already behind. Start now, learn fast, and lead your market.” — Josh Taylor

• Learn more about Josh’s work: txtsquad.com
• Super Clinic Project Free Skool: Bonus content, quizzes, and downloadable resources for this episode at superclinicproject.com

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and clinic growth experts!

Have a challenge? Book a free session with Jennifer via superclinicproject.com—just click her picture!

Josh Taylor is the founder of TechSquad, Canada’s leading app-free, secure healthcare communications platform. He’s a recognized tech leader with degrees in mathematics, physics, computer science, and an MBA in finance. Josh has helped transform patient engagement for clinics across North America—delivering frictionless, scalable solutions that blend cutting-edge tech with the human touch.

The Power of Proactive Tax Strategy

• Why tax planning isn’t just for April—how year-round strategy can unlock $29,000+ in annual savings.
• Most business owners miss out on major deductions simply by failing to plan ahead or revisit their entity structure.

Top 4 Tax-Saving Strategies for Clinics

1. Entity Selection:

• The right business structure can save you thousands each year—review it regularly as your clinic grows.
• Example: Switching to an S-corp saved one client $5,000/year, every year.

• Many business owners can deduct up to 20% of their profits—but only if they know how to claim it.
• Real-world miss: One owner lost a $25,000 deduction by self-preparing their return.

• For states with income tax, this strategy can shift taxes to the business for a federal deduction—potentially saving tens of thousands.

• Use profit-sharing 401(k)s and even hire your kids for tax-deductible contributions that can set them up for life.
• Example: Modest annual contributions can grow to hundreds of thousands—or millions—over a lifetime.

Year-Round Tax Planning & Timing

• Why timing purchases and deductions (even by a few weeks) can make a huge difference, especially when laws change.
• The best time to start planning? Yesterday. The next best time: right now.

Choosing the Right Tax Advisor

• Look for a personality fit, a clear process, and proven success stories.
• Ask about their approach to audits, documentation, and risk management—not just savings.

Audit Anxiety & Risk Management

• Audits are rare (0.2% chance for most), but higher for certain strategies or higher incomes.
• Good documentation and a proactive CPA are your best defense.
• Understand the risk profile of advanced strategies like captive insurance.

Why Big Tax Refunds Are Not a Win

• A large refund means you’ve given the IRS an interest-free loan—better to keep and use that capital in your business throughout the year.

• Review your entity structure every year or as your clinic grows—don’t “set and forget.”
• Ask your CPA about QBI and pass-through entity tax opportunities.
• Use retirement accounts for yourself, your family, and your staff—start early for exponential growth.
• Schedule at least one mid-year tax planning meeting (more if your clinic is scaling fast).
• Keep thorough, cloud-based records and document your tax decisions.
• Don’t judge your tax advisor by the size of your refund—focus on optimizing cash flow year-round.
• When evaluating a tax professional, ask about their process, communication style, and track record with businesses like yours.

“Tax planning isn’t just about reporting the score; it’s about influencing the score.” — Kyle Beltle

“A big tax refund isn’t a win—it means you gave the IRS an interest-free loan.” — Kyle Beltle

“The right entity structure can save you thousands, every single year.” — Kyle Beltle

“Don’t wait for an audit to get organized—good documentation is your best defense.” — Kyle Beltle

“Start your tax planning now. The best time was yesterday; the next best time is today.” — Kyle Beltle

Connect with Kyle Beltle:

Website: proactivecpaco.com

• (Blog, LinkedIn, and calendar links available on the site)

Super Clinic Project Free Skool:

• Bonus content and resources at superclinicproject.com

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.

Want a personal intro to Kyle or a quick consult with Jennifer? Visit superclinicproject.com and click on Jennifer’s picture.

Kyle Beltle is a CPA, Certified Tax Coach, and founder of Proactive CPA Co. He specializes in helping business owners and clinic owners identify tax-saving opportunities, optimize their entity structure, and reclaim both time and money. Kyle’s clients average an 1,800% ROI on his services, and he’s passionate about making tax strategy approachable, actionable, and high-impact for busy entrepreneurs.

Key Topics & Takeaways

Entrepreneurial Journey in Healthcare

• Dr. Lakhani’s entrepreneurial roots began with consulting in nutrition and fitness during high school, leveraging his “hot market” to build confidence and early client results.
• After experiencing the limitations of public health, he founded his own clinic for greater autonomy and patient impact.
• “Owning your own business is just solving one problem after another—they just evolve over time.”

Patient-Centered Protocols & Preventative Care

• Dr. Lakhani emphasizes dedicating time to thoroughly review assessments and lab results, empowering patients to understand and act on their health risks.
• He shares a powerful story of a patient who was motivated to make life-changing decisions after understanding her lab results and family history.
• This detailed approach improves patient buy-in and outcomes, especially in preventative health.

Building a Multidisciplinary, Integrated Clinic

• Georgian Bay Integrative Medicine centers care around a team: naturopathic doctors, nurse practitioners, therapists, and more.
• “All the spokes are different practitioners providing input in an integrated treatment plan.”
• Collaboration is fostered through monthly case reviews and a mix of salary and billing-split compensation, supporting innovation and continuity of care.

Growth, Advanced Therapies & Business Structure

• The clinic is expanding into advanced therapies (IVs, exosomes, PRP) for health optimization, but maintains a laser focus on functional medicine and root-cause care as the foundation.
• Growth is managed to avoid overwhelming the core message or diluting patient experience—every new service is integrated with intention.
• “Everyone has to go through our transformational protocol before accessing advanced treatments—so we know their body can handle it.”

Vision for the Future

• Dr. Lakhani’s long-term goal is to expand Georgian Bay Integrative Medicine into new cities, starting with Toronto, to bring integrated, patient-centered care to more communities.

Actionable Insights for Clinic Owners

• Start with your strengths—let results and your network drive early growth.
• Communicate clearly and thoroughly with patients, especially about assessments and lab work, to build trust and engagement.
• Build a multidisciplinary team to address the full spectrum of patient needs, and foster collaboration through structured case reviews.
• Maintain a laser focus on root-cause care before expanding into advanced therapies or new business lines.
• Structure compensation and collaboration to support innovation, continuity, and a seamless patient experience.

Memorable Quotes

“ If you’re listening in as a clinician and you’re teetering on the edge—do I want to start my own thing?—I would always say yes. Now is such a good time. There is consumer awareness, and you can be the gap between awareness and action.” — Dr. Rehan Lakhani “Start with your passion and your network—let your results speak for themselves and growth will follow.”

— Dr. Rehan Lakhani

“Take a chance on yourself. That’s how you make the biggest impact in your life and for your patients.”

— Jennifer Gligoric

How to Support the Show

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth. Want a handout or quick consult? Visit superclinicproject.com and click on the host’s picture.

About Our Guest

Dr. Rehan Lakhani is a naturopathic doctor, educator, entrepreneur, and founder of Georgian Bay Integrative Medicine. He specializes in preventative, root-cause health, integrated care, and patient-centered protocols. Dr. Lakhani’s mission-driven approach is redefining healthcare delivery and setting new standards for multidisciplinary clinics. 

Why Freedom Matters for Entrepreneurs

• Nicky’s origin story: Fleeing religious persecution in Iran for a new life in Canada.
• The connection between entrepreneurship and the universal human desire for freedom.
• “Inside every human breast beats the living heart of freedom.”

The Power of Purpose and Legacy

• Entrepreneurs are driven not just by profit, but by a sense of purpose and responsibility—to their families, communities, and the world.
• The sacrifices parents make for a better future are a powerful motivator for generational success.

Escaping the Comfort Zone

• Many clinic owners get stuck in “comfortable misery”—they’re doing okay, but know they’re capable of more.
• Real growth starts when you step outside your comfort zone and commit to a bigger vision.

The Ideal Client Exercise: The Foundation for Growth

• Nicky’s “Ideal Client Exercise” helps clinic owners pinpoint who they serve best by listing:

1. Clients they get the best results for,
2. Clients they enjoy working with most,
3. Clients who are easiest to do business with.

The Power of Focus

• Sustainable growth comes from doing what you do best, scaling it, and only then considering new offerings.
• Many businesses stall when they try to add unrelated services too soon, diluting their impact.

Elite Coaching and Client Curation

• Elite coaches only work with clients who are committed to results and willing to follow through.
• Nicky curates his clients, nominating only those ready to play at the highest level.
• “If you’re not willing to do the work, we won’t work together for long.”

Raising Your Value: The Pricing Breakthrough

• Case Study: A Manhattan acupuncture clinic owner’s business exploded after raising prices—attracting high-profile clients and referrals.
• Don’t be afraid to charge what you’re worth; premium pricing attracts premium clients and accelerates growth.

The Danger of Being a Generalist

• Nicky recounts working with Dan, a fitness coach stuck at $1,200/month because he tried to serve everyone.
• After finding his purpose-driven niche—helping people with missing limbs—Dan signed up 400 clients in just six weeks and skyrocketed to $120k/month.

The Lesson: Money Follows Purpose, Not the Other Way Around

• Chasing money rarely works; serving a real, specific need with passion and expertise is what creates explosive growth.
• When you become the go-to expert for a unique group, your business grows fast and your work becomes deeply meaningful.

• Use the Ideal Client Exercise to clarify your true target market—build all your messaging and offers around them.
• Focus on doing your best work for your best clients before adding new services or products.
• Don’t be afraid to raise your prices—charging what you’re truly worth attracts higher-quality clients and accelerates growth.
• Work with coaches and mentors who challenge you and expect results, not just those who make you feel good.
• Curate your client base—work only with those who are committed to growth and ready to take action.
• Let your purpose and unique experience guide your niche, not just financial opportunity.
• When you solve a real problem no one else is addressing, you become indispensable and attract clients effortlessly.

“Inside every human breast beats the living heart of freedom.” — Nicky Billou

“If you try to be all things to all people, you’re nothing to nobody.” — Nicky Billou

“The power of focus is everything. Do what you do best, do it as much as you can, and only then consider something new.” — Jennifer Gligoric

“Money follows purpose, not the other way around.” — Jennifer Gligoric

• E-Circle Academy: ecircleacademy.com — Book a free 45-minute success call with Nicky.
• The Thought Leader Revolution Podcast: Hosted by Nicky Billou
• Connect with Nicky: @nickybillou on all major social platforms

Like, follow, share, and leave a 5-star review—your support helps us bring more world-class guests and actionable clinic growth strategies!

Nicky Billou is a two-time New York Times bestselling author, renowned business advisor, and host of The Thought Leader Revolution Podcast. As founder of E-Circle Academy, he specializes in helping entrepreneurs and clinic owners break out of comfort zones, clarify their purpose, and rapidly increase their income and impact.

When to Start Exit Planning

• The best time to plan your exit is before you start the business—but the second-best time is now.
• Ideally, begin formal planning 2–3 years before you want to exit, allowing time to clean up finances and operations.

Avoid Commingling Funds

• Keep business and personal finances separate. Mixing them can devastate your sale price and make due diligence a nightmare.
• Discipline and transparency in your financials are non-negotiable for a successful exit.

Turn Services Into Products

• Create recurring revenue and increase your business’s value by packaging services as products (e.g., memberships, wellness plans, subscription packages).
• Buyers value businesses with predictable, long-term customer relationships.

Who to Hire (and When)

• Build value by hiring in this order: admin/operations, fulfillment, marketing, then sales.
• The goal: Structure your team so the business can run without you—this increases its attractiveness to buyers and reduces your own burnout.

Succession & Earn-Outs

• Most businesses don’t sell, and many owners assume their children want to take over (often, they don’t).
• Don’t rely solely on an earn-out (where you’re paid over time based on business performance after the sale). Instead, structure your business for a clean transition.

Incentivize Employees to Stay

• Use deferred compensation or profit-sharing plans to encourage key staff to stay post-sale, making your business more valuable and stable.

Exit Even If You Don’t Sell

• Consider strategies like deferred comp plans that let you extract value and fund your retirement, even if your business isn’t acquired.

Know Your Numbers

• The most important step: Know exactly where you are now (valuation, revenue, expenses, assets, staff).
• Regularly review and report on your numbers—transparency drives improvement and confidence.

• Start now: Don’t wait—begin exit planning today, even if you’re years away from selling.
• Separate finances: Keep business and personal accounts completely separate.
• Productize services: Build recurring revenue streams and customer loyalty.
• Build your team: Systematically hire so your business can function without you.
• Ask your family: Don’t assume your kids want to take over—have the conversation early.
• Value your business: Get an unofficial valuation to understand your current position and identify opportunities for growth.
• Be transparent: Know your numbers and share them with your advisors and team.

“Transparency isn’t just good business—it’s your safety net.” — Randolph Love

“Keep your business and personal finances separate—discipline here pays off in the end.” — Jennifer Gligoric

“Most buyers want a business that runs without the owner. Build your team and systems now.” — Randolph Love

“What gets monitored gets better. What gets monitored and reported gets exponentially better.” — Randolph Love

“Don’t let fear keep you from knowing your numbers. Transparency is true security.” — Jennifer Gligoric

• Free Community & Training: Get bonus content, worksheets, and action items for this episode at superclinicproject.com (Free Skool section).
• Business Valuation: Visit shieldwolfstrong.com for a free unofficial business valuation from Randolph

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies to help you become a Super Clinic!

Randolph Love is a founder, chartered financial consultant, certified IUL master, franchise consulting partner, and host of the Entrepreneurist Podcast. He specializes in helping business owners plan successful exits, maximize value, and secure their financial futures.

Why Most Clinic Owners Are “Stealing” From Themselves

• The hidden dangers of blending business and personal finances—why treating your clinic like a piggy bank leads to chaos and stress.
• The biggest mistake: Focusing on cutting staff instead of auditing all expenses and contracts.

The Profit First System & Cash Flow Clarity

• How Nick uses the Profit First method to help clinic owners pay themselves first, slim down unnecessary expenses, and create lasting profitability.
• Why every dollar in your business needs a job—and how to make your money work for you, not the other way around.

Faith, Purpose, and Profit

• Why Christian entrepreneurs struggle with the idea of wealth—and how to reframe profit as a tool for serving more people and fulfilling your divine calling.
• The importance of aligning your investments and business operations with your values.

Avoiding Shiny Object Syndrome & Scope Creep

• The danger of chasing new revenue streams before optimizing your core service.
• Jennifer’s three-step clinic growth formula: Do it better, do more, then add more—never skip steps.

Redefining Sales & Patient Advocacy

• Sales isn’t about being pushy—it’s about building relationships, solving problems, and advocating for your patients’ best outcomes.
• True advocacy means challenging patients to confront what’s really holding them back, involving families, and guiding them to real transformation.

The RIGHT Framework for Clinic Owners

• Nick’s five-point plan: Retirement, Investment, Insurance, Taxes, and Estate planning—plus cash flow and continuity planning for long-term security.
• Why every clinic owner needs a plan for what happens if they can’t run the business.

• Separate your business and personal finances for clarity and peace of mind.
• Implement a cash flow system (like Profit First) to ensure you’re always paying yourself first.
• Audit all expenses—don’t just cut staff when money is tight.
• Focus on optimizing your core services before adding new ones.
• Embrace profitability as a way to serve your purpose and community.
• Redefine sales as advocacy and relationship-building, not persuasion.
• Ensure your estate and continuity plans are up to date for your business and family.

“We’re not our own boss—God is. We’re stewards of our business, not owners.” — Nick Garofalo

“Every dollar in your business needs a job—don’t let money just sit there.” — Nick Garofalo

“Profit isn’t selfish—it’s what allows you to serve more people and fulfill your calling.” — Nick Garofalo

“If you’re not optimizing your core service, adding more just means more chaos.” — Jennifer Gligoric

• Nick’s website: openhandedwealth.com
• Connect with Nick on LinkedIn: Nick Garofalo
• Super Clinic Project Community: Get bonus content, worksheets, and action steps at superclinicproject.com (Free Skool section).

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Nick Garofalo is the founder of Open-Handed Wealth, where he helps faith-driven entrepreneurs and clinic owners find clarity, reduce stress, and align their money with their values. Nick’s approach blends practical financial systems with a deep understanding of Christian stewardship, helping clients thrive in business and life.

Key Topics & Takeaways

The Persistent Challenge of Patient Safety

• Despite 70+ years of research, patient harm is still common in hospitals—often due to system breakdowns, not “bad people.”
• Communication failures account for up to 70% of patient harm events.
• Transparency and open dialogue are essential for root cause analysis and learning from mistakes.

Empowering Patients and Families

• Patients and families must become active, informed participants—not passive bystanders—in care decisions.
• Education and courage are required to speak up, ask questions, and advocate for loved ones.
• Dr. Siemers is developing an app with scripts, guides, and checklists to help patients and families engage confidently with healthcare teams.
• Hospital Safety Grade Matters: Dr. Siemers advises all patients and families to check hospitalsafetygrade.org before choosing a hospital. “Look up your hospital and see if it’s A, B, C, D, or F for safety and quality. There are 32 metrics you can review.” She shares a story of a pregnant woman who switched from a C-rated hospital to an A-rated one just 30 minutes away. Research shows that going to a D or F-rated hospital increases your risk of bad outcomes by 91%.

Clinician Education & Systems Thinking

• LifeBeat Solutions offers courses for nurses that fill critical knowledge gaps on patient safety, vital signs, and clinical judgment.
• Even experienced clinicians must continually refresh their knowledge and embrace a mindset of vigilance and curiosity.
• Critical thinking and anticipating complications—especially in high-risk scenarios—can save lives.

Technology & Communication

• AI and digital tools can support both clinicians and patients by flagging red flags, compiling symptom journals, and improving recall of discharge instructions.
• Language barriers and rushed communication are persistent challenges; technology can help bridge these gaps, but human expertise remains irreplaceable.

Entrepreneurship and Vision for the Future

• Dr. Siemers is expanding her impact through education, digital tools, and partnerships with rural and EMS providers.
• Her vision includes scaling patient safety education and technology to clinics, hospitals, and families nationwide.

Actionable Insights for Clinic Owners

• Foster a culture of safety and open communication—encourage both staff and patients to speak up.
• Invest in ongoing education for your team, especially in the basics of patient safety and clinical judgment.
• Leverage technology to streamline communication, symptom tracking, and patient education.
• Empower patients and families with clear instructions, checklists, and permission to be active partners in care.
• Regularly review and update your systems and protocols—what worked before may not work now.
• Check Hospital Safety Grades: Encourage patients to review their hospital’s safety grade before elective procedures or hospitalizations.

Memorable Quotes

“Most harm isn’t caused by bad people—it’s caused by broken systems. But that doesn’t mean you’re powerless.” — Dr. Julie Siemers

“Patients and families need the tools to empower themselves by being educated and informed.” — Dr. Julie Siemers

“Transparency and conversations are our biggest obstacles, but also our biggest opportunities.” — Dr. Julie Siemers

How to Support the Show

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth. Want a worksheet or resources from this episode? Visit superclinic.com and click on the free school or host’s picture.

About Our Guest

Dr. Julie Siemers is a patient safety consultant, nurse leader, educator, TEDx speaker, and founder of LifeBeat Solutions. With over 30 years in trauma, ER, and flight nursing, she is dedicated to transforming healthcare through education, systems improvement, and empowering patients and families. Her best-selling book, Surviving Your Hospital Stay, and upcoming app are changing the conversation around patient safety.

Challenging Traditional Financial Advice

• Chris explains why most financial advisors are stuck in outdated thinking—and how his own father’s retirement struggles inspired him to do things differently.
• The “anti-financial advisor” mindset: Why saving more and spending less isn’t enough for real freedom.

Passive Income & Real Estate: The Real-World Playbook

• How to leverage real estate, private lending, and partnerships for consistent, hands-off income.
• Real-life case study: A Gen Z investor house-hacks his way to property ownership and financial independence using Airbnb and creative strategies.
• Why quality property management and ethical investing matter—for your peace of mind and your tenants’ well-being.

Diversification, Not Just “More Rentals”

• Why the old “buy rentals and hold forever” advice doesn’t always work in today’s market.
• Alternative investments: Lending, industrial, and raw land opportunities that can outperform traditional rentals.
• The power of diversification: Don’t park your wealth in one place—spread risk and maximize returns.

Ethical & Impactful Investing

• How to invest with integrity, creating win-win situations for both investors and tenants.
• Why investing in Main Street (not just Wall Street) can help you align your money with your values.

Market Realities & Forecasts

• Chris’s take on the current market: What’s changed since the last financial crisis, why the stock market is overvalued, and where clinic owners should look for real opportunities right now.

• Question “standard” financial advice—seek out strategies that work for your goals and values.
• Consider creative, hands-off investments like private lending and land partnerships.
• Diversify your assets: Don’t rely solely on rentals or the stock market.
• Work with experienced partners for property management and investment deals.
• Focus on investments that give you both financial and time freedom—so you can work by choice, not necessity.

“Most people retire late and live cheap—not because they want to, but because they followed the wrong advice.” — Chris Miles

“Passive income isn’t just for the ultra-wealthy. With the right strategy and team, anyone can build it.” — Chris Miles

“Diversification is your best friend—don’t put all your eggs in one basket, especially now.” — Chris Miles

““The best investments are the ones that give you both financial and time freedom.” — Chris Miles

• Chris’s Free Resources: Get cash flow tips, investment guides, and more at moneyripples.com
• Super Clinic Project Free Skool: Bonus content, quizzes, and downloadable resources for this episode at superclinicproject.com

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Chris Miles is a nationally recognized cash flow expert, founder of Money Ripples, and host of the Money Ripples Podcast. He’s helped clients increase their cash flow by over $300 million in the last 13 years and specializes in helping business owners and professionals create true financial and time freedom through creative, values-driven investing.

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Entrepreneurship & Specialization

• Dr. Bennett’s journey began in the Air Force as a medical technologist, followed by chiropractic school and nurse practitioner training.
• Early in private practice, he offered a wide range of services: chiropractic, spinal decompression, aesthetics, hormone therapy, PEMF, vitamin IVs, and regenerative medicine.
• Spreading himself thin led to exhaustion and limited financial success—being “busy” didn’t equal being profitable.
• The turning point: Dr. Bennett decided to focus exclusively on regenerative medicine, referring chiropractic patients to other providers. This unexpected move led to a surge in referrals for stem cell cases and greater business growth.
• Key lesson: “You can’t be everything to everyone. It’s better to specialize and be the best at one thing.”

Clinic Transformation, Team, & Community Impact

• Specialization freed up Dr. Bennett’s schedule, increased capacity for the patients who most needed his expertise, and created space for business growth—even in a rural area.
• Collaboration with local providers fostered a referral network, supporting both his practice and the community.
• Clinic staff embraced the change, with easier scheduling, greater focus, and increased bonuses (1% of gross collections).
• Staff ownership and clear communication led to higher morale, more productivity, and a sense of shared success—even when Dr. Bennett is traveling to other clinics.

Science of Regenerative Medicine

• Dr. Bennett focuses on PRP (platelet-rich plasma), bone marrow stem cells, and adipose-derived stem cells.
  • PRP: Platelets from blood are injected into joints to stimulate regeneration—fast results (about 2 weeks), then tapering off.
  • Stem Cells: Bone marrow or adipose-derived cells offer longer-lasting regenerative effects (months to a year).
  • Adipose-derived stem cell procedures are less invasive and have a shorter recovery time than bone marrow procedures.
  • No clear evidence that bone marrow is superior to adipose or vice versa; choice depends on patient’s body type and preferences.
• Typical patients are older adults with chronic joint pain (knees, hips, shoulders), often told they are “bone on bone” and have suffered for over a year.
• Dr. Bennett serves multiple clinics, traveling two days a week and open to expanding his partnerships.

Leadership, Systems, & Operations

• Regimented scheduling and clear lists empower the team to deliver even when Dr. Bennett is off-site.
• Staff are incentivized and empowered to take ownership of patient journeys and clinic success.
• Dr. Bennett recommends starting with daily lists and committing to them—move unfinished items to the next day until completed.

Marketing & Growth

• Quarterly marketing campaigns (including referral campaigns) are planned and executed to keep the clinic growing and engaged with both new and existing patients.

• Specialize for Impact: Focusing on a core service can boost growth, referrals, and satisfaction—even if it feels risky to let go of other offerings.
• Build Referral Networks: Collaborate with local providers instead of competing—referring out can bring new opportunities back.
• Educate Patients on Options: Clearly explain the science and benefits of each regenerative therapy, and tailor recommendations to individual needs.
• Streamline Operations: Simplified service offerings can make your team’s work easier, improve morale, and create opportunities for performance-based bonuses.
• Empower Your Team: Tie bonuses to clinic performance, communicate clear expectations, and encourage ownership at every level.
• Systemize Your Workflow: Use regimented lists and clear communication to keep everyone on track, even when you’re not on site.

You can’t be everything to everyone. Pick your thing, and just be the best at it. — Dr. Walter Bennett

Specialization freed me up to do what I actually want to do. — Dr. Walter Bennett

The clinic does better, then everybody does better. — Dr. Walter Bennett

It’s no longer “me.” It’s “we.” — Dr. Walter Bennett

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.

Want a handout or companion worksheet? Visit superclinicproject.com and check out the free Skool community for downloads and episode extras.

Dr. Walter Bennett is a regenerative medicine specialist, Air Force veteran, national bench press champion, and author of End Your Pain Nightmare Now. He is recognized for his pioneering work with stem cell therapies and commitment to advancing pain relief and healing for patients nationwide. Contact him at drwalterbennett@gmail.com.

Neuro-Linguistic Programming (NLP) in Healthcare & Business

• Why Eric studied NLP after a life-changing Tony Robbins event—and how it transformed his approach to business and life.
• NLP as the “Home Depot of the brain”—a toolkit for rapport, motivation, and even chronic pain relief.

Emotional Decision-Making & Overcoming Objections

• Money objections are rarely logical—real decisions are made emotionally, then justified with logic.
• How to ask “unreasonable” questions that cut through surface objections and reveal what truly motivates patients and clients.

The Four-Part Brain Sequence for Influence

• Structure the conversation: Set an agenda to create safety and predictability.
• Ask probing, emotionally-driven questions before presenting solutions.
• Present your offer only after understanding the patient’s real needs.
• Test close by addressing hidden objections and limiting beliefs.

Motivation, Change, and Commitment

• Why real change requires more than a quick fix—it’s about lifestyle, values, and readiness for transformation.
• The difference between “closing” and “unclosing”—discovering if someone is truly committed before moving forward.

The Why of Money: Unlocking Lasting Motivation

• Eric’s journey from chasing money to discovering the five core motivators that drive lasting success.
• Why top performers never focus on money alone—and how finding your “why” leads to unstoppable drive and fulfillment.

• Don’t settle for surface-level objections—dig deeper to find your patients’ true motivations.
• Use a structured, emotionally intelligent approach to consultations: agenda, probing questions, present, and test close.
• Avoid “why” questions that put people on the defensive; use “what,” “how,” “where,” and “when” instead.
• Focus on outcomes and transformation, not just transactions or quick wins.
• Clarify your own “why” for running your clinic—purpose fuels perseverance.

“Money is a logical objection, but decisions are always emotional.” — Eric Mitchell

“Lasting success comes from knowing your why, not just your number.” — Eric Mitchell

“You don’t change lives by selling—you change lives by caring enough to ask the tough questions.”— Eric Mitchell

“Real change requires commitment, not just a prescription.” — Eric Mitchell

• Eric’s website: eric-mitchell.com
• Super Clinic Project Community: Get bonus content, worksheets, and action steps at superclinicproject.com (Free Skool section).

Like, follow, share, and leave a 5-star review—your support helps us bring more world-class guests and clinic growth experts!

Eric Mitchell is a nationally recognized mortgage and real estate tax expert, voted America’s most connected mortgage professional for 10 years running. He’s also a certified master practitioner in neuro-linguistic programming and the author of “The Why of Money.” Eric helps professionals unlock the motivations and strategies that drive lasting wealth and impact.

From ER Medicine to Entrepreneurial Freedom

• Why Dr. Price left the “fix and discharge” ER model for a holistic, relationship-driven approach.
• The power of pivoting—even after years invested in a single career path.

Building in Crisis: Launching During COVID

• How Athleterx opened its doors during the pandemic and grew by focusing on safety, trust, and deep community relationships.
• “Keep hustling, keep grinding—someone’s always working harder.”

Time Management for Clinic Owners

• Why faith and family are non-negotiable priorities—and how to make them sacrosanct in your schedule.
• The value of focused work sprints, active breaks, and purposeful routines to maximize energy and productivity.

World-Class Differentiation in Any Market

• What it means to be one of only 67 doctors globally with advanced neurology credentials—and how Dr. Price makes this expertise accessible to everyone from pro athletes to weekend warriors.
• Integrating advanced modalities (dry needling, red light, hyperbaric oxygen, shockwave) only when they directly serve your core patient outcome.
• Key marketing insight: Tie every service to your promise and patient avatar; avoid chasing “shiny objects.”

Preparing to Franchise

• Athleterx’s expansion journey: Two locations and plans to franchise.
• The importance of tracking, data, and duplicatable systems for scaling.
• Why ultimate responsibility for every outcome—good or bad—rests with the owner, and how overcommunication and clear protocols drive success.

Leadership Mindset

• Take responsibility for every detail, from patient complaints to staff performance.
• Overcommunicate to eliminate confusion—“Is it clear, double clear, crystal clear?”
• Focus on making a real impact in your community.

• Schedule faith and family time as non-negotiables—protect your core values.
• Use focused work sprints and active breaks to maintain high energy and productivity.
• Only add new services or technology if they directly improve your core outcome for patients.
• Track everything—systems and data are critical for scaling and franchising.
• Take full ownership of every clinic outcome; leadership starts and ends with you.
• Overcommunicate expectations and protocols to your team.
• Build your clinic’s reputation on relationships, results, and community impact.

““The real impact comes from helping people live fuller, healthier lives—not just treating pain.” — Dr. Zachary Price

“Only add what’s needed to get your patients to an even better end result. It’s not about shiny objects—it’s about serving your purpose and your promise.” — Dr. Zachary Price

“If you can’t prove the model, you can’t scale.” — Jennifer Gligoric

“Mentorship is about helping the next generation avoid your mistakes and repeat your successes.” — Dr. Zachary Price

• Athleterx Chiropractic and Recovery: athleterxcairoandrecovery.com
• Contact Dr. Price:
  • Cell: 919-21-9441
  • Email: athleterxwest@gmail.com

Super Clinic Project Community:

• Get bonus content, worksheets, and action steps at superclinicproject.com (Free Skool section).

Like, follow, share, and leave a 5-star review—your support helps us bring more world-class guests and clinic growth experts!

Dr. Zachary Price is the founder of Athleterx Chiropractic and Recovery in Charlotte, NC. With advanced expertise in brain injury and rehab, Dr. Price is passionate about helping patients—from athletes to everyday families—achieve life-changing results. He’s committed to mentoring new clinic owners, scaling his impact through franchising, and serving his community with purpose and integrity.

Content: The Foundation of SEO

• The #1 quick win: Add more relevant text to each page, especially at the bottom—Google reads everything, even if your patients don’t.
• Use AI tools to create concise, accurate content, but always review for accuracy and clarity.

Backlinks: Building Trust with Google

• Backlinks (links from other websites to yours) are the single most important ranking factor.
• Focus on earning links from relevant, authoritative sites—think industry blogs, news outlets, event sponsorships, or podcast guesting.
• Relevancy is more important than sheer volume; aim for quality over quantity.

Social Media: Post Where (and When) Your Audience Is

• Don’t try to be everywhere. Identify your audience’s habits (e.g., late-night for pain clinics, weekends for med spas) and post strategically.
• Study competitors’ posting times and engagement to find your sweet spot.

AI & SEO: The New Frontier

• Google no longer cares if content is written by humans or AI—accuracy and usefulness are what matter.
• AI can help with content and social media calendars, but you still need expertise to guide and verify outputs.

Tracking & Analytics: Know What’s Working

• Google Analytics and Google Search Console are must-haves for tracking website performance and keyword rankings.
• Set up conversion tracking for leads, calls, and sign-ups so you know your true ROI.

Choosing the Right SEO Partner

• Ask about their backlink strategy, client longevity, reviews, and case studies.
• Make sure they’re focused on high-quality, relevant backlinks and can show real results.

• Add more relevant text to every web page—especially at the bottom.
• Earn high-quality backlinks through guesting, partnerships, and press releases focused on your niche.
• Focus your social media: Post where your audience is most active, not everywhere.
• Leverage AI for content and social media—but always review and edit for accuracy.
• Install Google Analytics and Search Console right away to track your SEO progress.
• Vet your SEO partners: Ask for case studies, client references, and specifics on backlink building.

“AI is a tool, not a replacement. Use it to speed up your content, but never skip the human touch.” — Brandon Leibowitz

“Relevancy is king in backlinks. One great link from your industry beats a hundred random ones.” — Brandon Leibowitz

“SEO isn’t magic—it’s about consistency, quality content, and building relationships online.” — Brandon Leibowitz

“Google Analytics is great, but can be overwhelming. Focus on the metrics that matter for your clinic.” — Brandon Leibowitz

• Brandon’s Free SEO Resource Library: Step-by-step guides, classes, and more at seooptimizers.com/gift
• Super Clinic Project Free Skool: Bonus content, quizzes, and downloadable resources for this episode at superclinicproject.com

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and clinic growth experts!

Brandon Leibowitz is a digital marketing entrepreneur and founder of SEO Optimizers. With decades of experience helping businesses grow through smart SEO, Brandon specializes in practical, results-driven strategies for healthcare and service-based clinics. 

Innovation in Mental Health Care

• Dr. Isbell’s clinic focuses on patients who have tried everything—multiple medications, even ECT—with no success.
• Spravato (S-ketamine) and TMS (transcranial magnetic stimulation) have helped many patients go from disabling depression to functional, fulfilling lives.
• The clinic’s “3R” approach centers on restoring patients’ lives through holistic, process-driven care.

Education and Breaking Through Stigma

• Educating both patients and providers is essential, especially in a field overshadowed by pharmaceutical advertising and stigma.
• Dr. Isbell adapts her message for each audience—using TikTok for younger patients, Facebook and Instagram for parents, LinkedIn for providers, and even comedic skits to make mental health more approachable.

Entrepreneurial Pivots & Lessons Learned

• Dr. Isbell’s journey into entrepreneurship was driven by family needs and the desire to serve patients more fully.
• She has pivoted from corporate medicine to telehealth, consulting, and ultimately to building her own branded clinic.
• Key milestones included the Goldman Sachs 10K Small Business program, Entrepreneurs Organization, and strategic partnerships to refine her branding and marketing.

Resilience in the Face of Setbacks

• When social media ad accounts were hacked, Dr. Isbell’s team pivoted to direct provider outreach and community engagement, ensuring the message stayed consistent.
• Support from a diverse accountability group and her faith were crucial in navigating challenges.

Consistent, Audience-Specific Messaging

• The clinic’s core message remains the same, but is tailored for patients, providers, or organizations.
• Consistency in the “perfect client journey” ensures all outreach aligns with the clinic’s mission and values.

Vision for the Future: Retreat & Respite Center

• Dr. Isbell’s big hairy audacious goal (BHAG) is to build a retreat seminar serving at least 6,000 families in the DMV, with a focus on autism and special needs.
• The first phase launches next year: a pilot home providing both Spravato treatments and overnight respite care for families—a first of its kind in the nation.
• Plans include expanding to serve more complex needs, with skilled nursing and mind-body wellness retreats.

• Innovate for Your Niche: Don’t be afraid to use groundbreaking treatments or approaches if they serve your patients best.
• Educate Relentlessly: Adapt your message and platform to reach different audiences—patients, parents, providers, and the community.
• Pivot with Purpose: When setbacks happen, lean on your network and values to find new paths forward.
• Brand Consistency: Keep your core message and client journey at the heart of all communication, even as you adapt for different audiences.
• Think Big: Set bold goals that align with your mission and community needs, and be willing to seize opportunities as they arise.

“Consistency in your message and process is what builds trust and impact.” — Dr. Bergina Isbell

“I never wanted to be an entrepreneur, but I realized I wasn’t doing myself, my patients, or my family a service by staying in corporate medicine.” — Dr. Bergina Isbell

“The most valuable thing I can give is not a gift bag—it’s saving your patients.” — Dr. Bergina Isbell

“If your message is clear, you can adapt it for any audience—patients, providers, or organizations.” — Dr. Bergina Isbell

• Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.
• Want a handout or quick consult? Visit superclinicproject.com and click on the host’s picture.

Dr. Bergina Isbell is a Mayo Clinic and Johns Hopkins-trained psychiatrist, speaker, author, and founder of Lead Life, LLC. She specializes in care for treatment-resistant mental health conditions and special needs, and is a pioneer in holistic, interventional psychiatry. Her mission-driven approach is transforming lives and setting new standards for mental health and family support.

The Growth Trap & How to Escape

• Why chasing rapid growth can lead to debt, stress, and burnout—even for profitable clinics.
• The difference between healthy, sustainable growth and risky, unsustainable expansion.
• How to “get off the hamster wheel” by pacing growth and focusing on profitability.

The 5 Methods to Enhance Clinic Value

1. Don’t Underprice Your Services

• Confidence is key—charge what you’re worth and avoid the race to the bottom.
• Real-world story: A clinic that restructured its packages and pricing saw a $30K revenue jump in one month.

• For B2B: Go upmarket—larger clients have bigger budgets and are more willing to invest.
• For B2C: Offer flexible payment and financing options (CareCredit, HFA, Creedy, etc.) so more patients can say “yes” to care.

• Don’t compete on price alone (e.g., “Botox by the vial”). Focus on unique, outcome-driven packages.
• Personalize offers by listening to patient goals and bundling services for transformation.

• Ask your clients what they need—not just today, but in the future.
• Example: Manny developed a “bank relations” service after realizing clients feared talking to bankers.

• Be transparent and direct about price hikes.
• If nervous, start by raising prices for new clients only.
• Include annual increase clauses in contracts.
• Time increases thoughtfully—avoid raising prices during client challenges or sensitive periods.
• Always add or communicate new value with price increases.
• Be willing to walk away—never negotiate from desperation or reduce your value.

• Review your pricing and value proposition—are you undercharging or undervaluing your services?
• Explore opportunities to serve higher-value clients or expand payment options for patients.
• Bundle and personalize your offers to focus on outcomes, not just transactions.
• Regularly ask patients about their evolving needs—today and tomorrow.
• Plan for regular, well-communicated price increases and always add value.
• Stand firm in your value—don’t be afraid to walk away from deals that don’t serve your business.

“Confident pricing isn’t just about numbers; it’s about believing in the value you deliver.” — Manny Skevofilax

“Slow and steady wins the race—grow at a pace that works for you and your team.” — Manny Skevofilax

“Your best new offers are often right under your nose—just ask your clients what they need next.” — Manny Skevofilax

• Free Financial Visibility Checklist: Download Manny’s 1-page tool to spot margin leaks and blind spots in your clinic at portalcfo.com.
• Super Clinic Project Community: Get bonus content, worksheets, and action steps at superclinicproject.com (Free Skool section).
• Masterclass Trial: Try our Masterclass free and discover the systems top clinics use to scale to 7-figures.

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver powerful growth strategies for your clinic.

Manny Skevofilax is a banker, consultant, speaker, and author who specializes in helping business owners maximize profits, avoid common growth pitfalls, and build sustainable, thriving companies. With a proven track record guiding entrepreneurs through every stage of the business lifecycle, Manny is passionate about empowering clinic owners to charge what they’re worth and grow with confidence.

What is Self-Gaslighting?

• Tracey Sundkvist defines gaslighting as emotional or mental abuse—and explains how we can do it to ourselves, not just in relationships but in business, too.

Classic Signs You’re Gaslighting Yourself:

• Jennifer recalls the movie Gaslight and how self-doubt creeps in when we say things like, “Why does this always happen to me?” or “I’m not a salesperson, I don’t need to be good at sales.”
• Tracey highlights how normalizing red flags or making excuses for others’ behavior (staff, partners, or even ourselves) keeps us stuck.

Why We Fall Into This Trap:

• Your brain wants to keep you “safe,” even if that means denying uncomfortable truths.
• “Delusion is easier to live with than the reality that you’ve settled for an easier path.” – Jennifer Gligoric (quoting S. Alder)

How to Break the Cycle:

• Radical honesty and acceptance are essential: ask yourself if your comfort zone is really serving you, or just familiar.
• Get comfortable with discomfort—growth often feels awkward or even painful, especially if chaos is your “normal.”
• Seek external input: Coaches and mentors can help you spot blind spots and challenge your limiting beliefs.

The Power of External Perspective:

• Sometimes you need someone else—a coach, mentor, or even a tough friend—to help you see where you’re self-sabotaging.
• “Sometimes you have to call yourself out, and you have to have the courage to do that.” – Tracey Sundkvist

Don’t Just “Stop It”—Get the Right Tools:

• A humorous nod to the classic Bob Newhart “Stop it!” sketch—but Jennifer and Tracey know real change takes more than just willpower.

• Pause and ask: Are you telling yourself stories that keep you stuck?
• Practice radical honesty—identify your comfort zones and challenge if they’re truly healthy.
• Reach out for external perspective: book a free 15-minute session with Jennifer or Tracey at superclinicproject.com.
• Don’t ignore the red flags—address issues head-on before they become bigger problems.
• Get comfortable with being uncomfortable—real growth happens outside your comfort zone.

Questions, stuck in a rut, or want to break free from self-sabotage?

Book a free 15-minute brainstorming session with Jennifer Gligoric or Tracey Sundkvist at superclinicproject.com—just click on our pictures!

If you found value in this episode, please like, follow, share, and leave us a 5-star review.

Let’s help you build a healthier, more empowered clinic—and a happier you!

Host Jennifer Gligoric welcomes Amy Koford—clinical hypnotist, motivational speaker, and bestselling author—to the Super Clinic Project Podcast. Amy shares her journey from overcoming personal struggles with depression and anxiety to building a thriving practice helping others conquer fear and unlock their healthiest, happiest lives. She reveals how hypnosis works, busts common myths, and provides actionable tools for clinic owners and entrepreneurs to manage stress, reframe fear, and embrace growth. Clinic leaders will discover how mindset shifts, calculated risk-taking, and enjoying the journey are essential for business and personal success. Plus: Amy’s most powerful client stories, simple stress-busting exercises, and a free resource for listeners!

Key Topics & Takeaways

Facing Fear & Building Resilience

• Amy’s personal story: From stay-at-home mom to sought-after hypnotist, inspired by her own quest to “find what works.”
• The difference between necessary and unnecessary fear—and how most anxiety is rooted in the latter.
• Why calculated risks and learning from failure are essential for growth in business and life.

The Power & Practice of Hypnosis

• How hypnosis truly works: Empowering the subconscious, not “losing control.”
• Amy’s approach: Combining motivational speaking with live hypnosis to entertain and transform.
• The science behind suggestion—why believing you can do something is often the key to actually doing it.

Actionable Mindset Tools for Clinic Owners

• “What would I do if I weren’t afraid?”—Jennifer’s favorite question for overcoming worry and indecision.
• Amy’s “Stress Eliminator” technique: Reframe stress by imagining the most optimistic outcome and trusting the process.
• The importance of looking back at past challenges that worked out—proof that you can handle what’s ahead.

Growth, Change & Enjoying the Journey

• Amy’s evolution: From $25 sessions to international seminars and a new book, “Hardwired to Rise.”
• Why continuous learning, mentorship, and celebrating milestones matter—no matter your ambition level.
• The reality of balancing business growth with family and life changes.

Transformational Client Stories

• Real-world example: Helping a client release deep-seated anxiety and fear, leading to dramatic improvements in health and happiness.
• How letting go of fear can result in both emotional and physical healing—often as a “side effect” of mindset work.

Actionable Insights for Clinic Owners

• Use “What would I do if I weren’t afraid?” to guide bold, smart decisions.
• Trust that things often work out better than you expect—look for evidence in your own past.
• Share real, personal stories (from yourself and your patients) to connect and inspire.
• Invest in your own growth—seek out new learning, mentorship, and opportunities.
• Celebrate your progress and remember: enjoying the journey is as important as reaching the next milestone.

Memorable Quotes

• “The power of suggestion is real—believe you can, and you will.” — Amy Koford
• “Celebrate each milestone, but remember to enjoy the journey.” — Jennifer Gligoric
• “Calculated risks and learning from failure are essential for success.” — Amy Koford
• “True growth happens when you release fear and trust the journey.” — Amy Koford

Exclusive Resources for Listeners

• Free Community & Training: Get bonus content, downloads, and action guides for this episode at superclinicproject.com (Free Skool section).
• Episode Companion Guides: Find worksheets, quizzes, and implementation tools for every episode at superclinicproject.com.

How to Support the Show

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About Our Guest

Amy Koford is a clinical hypnotist, motivational speaker, and bestselling author dedicated to helping people conquer fear, manage stress, and live their healthiest lives. Her upcoming book, “Hardwired to Rise,” distills decades of experience and proven techniques for personal and professional transformation. Connect with Amy on social media as @AmyKoford and @AmyTheHappyHypnotist.

Career Resilience & Reinvention

• Dr. Ho’s non-linear path: From biochemistry to investment banking, venture capital, and biotech leadership.
• Surviving layoffs, market crashes, and the pandemic by moving forward and learning from each challenge.
• The power of hindsight: Success often only makes sense when you look back.

Innovation in Cancer Therapy

• Innate Bio’s mission: Developing cell therapies for solid tumors, including glioblastoma—a devastating cancer with little progress in decades.
• The promise and challenge of bringing new therapies to market: Clinical trials, FDA approval, and the importance of peer-reviewed data.
• The biotech industry’s current crossroads: Capital scarcity, the need for ongoing innovation, and the strategic importance of U.S.-based research.

Modern Marketing & Communication

• Why authentic, person-centered testimonials outperform polished ads in today’s healthcare marketing.
• Leveraging every channel—social media, podcasts, and short-form video—to educate and connect with patients and investors.
• The importance of storytelling and human connection in building trust and driving innovation adoption.

Investor Insights & Industry Caution

• Lessons from Theranos: The importance of due diligence, intuition, and not relying solely on “brand name” endorsements.
• Even savvy investors can be fooled—trust your gut and always ask deeper questions.
• The role of “black swans” and asking the right questions in sales, negotiation, and patient care.

Sales, Negotiation & Patient Motivation

• The art of asking, not telling: Uncovering the true motivations behind patient decisions.
• Real-world clinic example: A patient’s desire to attend her son’s wedding was the key driver for seeking care.
• Sales is about finding unique, win-win solutions—not just closing deals.

Looking Ahead

• Hope for a revitalized biotech sector as the FDA and investors embrace innovation.
• The critical role of listening, humility, and removing personal bias in leadership and business growth.
• Innate Bio’s upcoming milestones: New data releases, FDA engagement, and the ongoing push for accelerated approval.

• Embrace resilience: Every clinic owner faces setbacks—keep moving forward and look for the lessons in each challenge.
• Use authentic testimonials: Short, real, and personal stories resonate most with today’s patients.
• Diversify your marketing: Meet your audience where they are—social, video, podcasts, and beyond.
• Always do your due diligence: Whether investing, hiring, or adopting new tech, dig deeper and trust your intuition.
• Ask better questions: Whether in sales or patient care, uncover the “why now” to deliver real value.
• Stay informed: Innovative therapies are on the horizon—be proactive in learning and preparing your clinic for the future.

“Ask the right questions and the answers will reveal the true motivation behind every decision.” — Dr. William Ho

“You don’t have to see the whole path. Sometimes, you just need to take the next step.” — Dr. William Ho

“Sometimes, the most powerful thing you can do is simply listen.” — Dr. William Ho

“If you want to build something that lasts, focus on connection, not just transaction.” — Dr. William Ho

• Free Community & Training: Get bonus content, downloads, and action guides for this episode at superclinicproject.com (Free Skool section).
• Episode Companion Guides: Find worksheets, quizzes, and implementation tools for every episode at superclinicproject.com.

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests like Dr. Ho and deliver the latest breakthroughs to your clinic!

Dr. William Ho is a biochemist, MBA, and biotech industry leader with over 24 years of experience spanning research, investment banking, venture capital, and executive leadership. As President, CEO, and Co-founder of Innate Bio, he is pioneering new cell therapies for some of the toughest cancers. Dr. Ho is passionate about resilience, innovation, and using authentic communication to advance healthcare for all.

Budgeting: The Strategic Advantage

• Tracey Sundkvist demystifies budgeting for practice owners, revealing why it’s less scary (and more powerful) than you think.
• Most small clinics run on tight margins—Jennifer shares that the average chiropractor takes home just $40k/year after expenses.

The Golden Ratio for Staffing

• Historically, staff costs should be about 40% of your budget. Big corporations have pushed this lower, but for most clinics, sticking to 40% is key to hiring and retaining great talent.
• Don’t fall for the “35% myth”—small clinics can’t compete if they underpay.

Profit First Method: Your New Best Friend

• Jennifer outlines the profit-first system: split every dollar into envelopes for profit, taxes, owner’s pay, and operating expenses.
• This envelope system takes the guesswork out of spending and ensures you’re always investing in the right areas.

Discipline = Freedom

• Sticking to your budget gives you the power to hire for true fit, avoid “shiny object” syndrome, and make smarter investments.
• Thinking strategically is a discipline. You have to be disciplined to get the outcomes you want. – Jennifer Gligoric

Budgeting & Daily Decisions

• Tracey Sundkvist explains how your daily choices either support your budget or blow it up.
• A budget isn’t just a plan—it’s a roadmap for every decision you make in your clinic.

Hiring with Confidence

• When you know your numbers, you can hire the best people without second-guessing or overextending.
• Use your budget to guide hiring, not just gut feeling or desperation.

• Review your current budget (or start one!).
• Separate all incoming revenue into profit, taxes, owner’s pay, and operating expenses—no commingling!
• Stick to the 40% rule for staffing to attract and retain high-quality team members.
• Use your budget to guide every major business decision, from hiring to equipment purchases.
• Need help? Book a free 15-minute session with Jennifer or Tracey at superclinicproject.com—bring your toughest challenge!

Ready to make friends with your budget and level up your clinic’s finances?

Head to superclinicproject.com, click on Jennifer’s or Tracey’s picture, and get expert guidance (no sales pitch, just solutions).

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Let’s help you build a more strategic, profitable clinic—one smart decision at a time!

From Battlefield to Boardroom

• Sam’s journey: Surviving PTSD, losing friends and mentors to suicide, and turning his own healing experience into a mission to help others.
• Transitioning from a patient in a broken system to an entrepreneur driven to change mental health care for veterans and first responders.

Innovative, Outcome-Driven Clinic Model

• Mind Spa’s hybrid approach: Combining cash-pay and insurance models to maximize access and affordability.
• Utilizing cutting-edge therapies: Ketamine infusions, hyperbaric oxygen therapy, TMS, and culturally competent psychotherapy for rapid symptom relief and long-term recovery.
• Partnership power: Leveraging state programs (like Colorado’s Path for EMS) and nonprofit funding to subsidize care for those in need.

Creative Funding & Community Collaboration

• Think beyond insurance: Tap into state programs, national and local nonprofits, and foundations that align with your clinic’s mission.
• Use AI-powered tools (like perplexity.ai) to identify funding partners and resources for your specialty.
• Offer discounts or creative packages to attract nonprofit dollars and help more patients access care.

Marketing, Mindset, and Growth

• Overcome skepticism: Educate patients about the benefits of innovative therapies and break through “pill-only” mindsets.
• Network relentlessly: Where there’s a need, there are organizations and communities looking to help—get proactive and reach out.
• Growth mindset: Sam is actively scaling his clinic and participating in the Super Clinic Project Mastermind to expand his impact.

Therapy Deep Dive

• Ketamine therapy: Rapidly reduces inflammation and symptoms of depression, anxiety, PTSD, and TBI—often with results in just a few sessions.
• Hyperbaric oxygen: Increases oxygenation and neuroplasticity, accelerating recovery.
• TMS: Uses magnetic fields to upregulate brain function, especially in executive centers.
• Integrated approach: Combining these therapies with talk therapy for full-spectrum healing.

• Get creative: Seek out nontraditional funding sources and partnerships—don’t just rely on insurance.
• Use AI tools to research nonprofits and funding programs in your area and specialty.
• Educate your patients and community about the value and science behind your services.
• Collaborate with organizations aligned with your mission for greater impact and reach.
• Track outcomes and patient stories to build credibility and advocacy for your clinic.

“Most people think running a business is easier than combat, but honestly, entrepreneurship is its own battlefield.” — Sam Peterson

“I started off in mental health as a patient—and what saved my life is now what I offer to others.” — Sam Peterson

“The willingness to ask, network, and try new things is what sets successful clinic owners apart.” — Sam Peterson

“When you’re told ‘this is your life now’ by the system, you have two choices: accept it, or fight for something better.” — Sam Peterson

• Free Community & Training: Get bonus content, worksheets, and action items for this episode at superclinicproject.com (Free Skool section).
• Learn More About Mind Spa: Visit mindspadenver.com for details on therapies, resources, and patient info.
• AI Research Tool: Try perplexity.ai to find funding sources and nonprofits for your clinic.

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests to help you build your Super Clinic!

Sam Peterson is a former Army bomb technician, PTSD survivor, and founder of Mind Spa Patriot Power Up and the Invictus Project. Driven by personal experience and loss, Sam is on a mission to revolutionize mental health care for veterans and first responders through innovative, accessible therapies and creative community partnerships.

From ESL Teacher to Podcast Powerhouse

• Lindsay’s journey: From teaching English abroad to launching a podcast that now reaches 200,000+ loyal listeners worldwide.
• The “Connection, Not Perfection” philosophy—how focusing on real human connection (not flawless delivery) built a devoted audience.

The Power of Authentic Storytelling

• Your origin story is your superpower: Clinic owners should share their “why” and personal journey to build trust and loyalty.
• Authenticity matters: Audiences quickly sense if you’re not genuine—let your real passion and mission shine through.

Building a Brand People Love

• Find your contrarian edge: Stand for something unique in your industry to differentiate your clinic or show.
• Create a rallying cry: Lindsay’s trademarked slogan, “Connection, Not Perfection,” became a movement listeners wanted to join.

Podcasting for Clinic Growth

• Why podcasting is the most intimate and effective medium for building trust and influence with your audience.
• “Guesting for growth”: Be a guest on other relevant podcasts to quickly expand your reach and credibility.
• Consistency is key: Consider shorter, more frequent episodes to build a positive habit loop and keep your clinic top-of-mind.

Metrics That Matter

• Focus on real engagement: Track verified listeners and followers (not just downloads) to understand true audience growth.
• Use dashboards and analytics to refine your strategy as your show grows.

Monetization & Long-Term Success

• Build your audience first—then monetize through ads, courses, events, or partnerships.
• Sustainable success comes from aligning your business with your authentic values and audience needs.

• Define your “why”: Clarify what sets your clinic apart and share your story openly.
• Collaborate: Reach out to other podcasts in related fields for guest opportunities.
• Build habits: Publish consistently to help your audience form a positive listening routine.
• Track what matters: Use analytics to measure real engagement and refine your content strategy.
• Be patient: Audience and monetization take time—focus on value first, revenue second.

“Podcasting lets you be in someone’s ear during the most important moments of their day. That’s a privilege—use it to serve, not just to sell.” — Lindsay McMahon

“You’re not just a clinic owner. The moment you put your name on the door, you’re a leader, a marketer, and a storyteller.” — Lindsay McMahon

“If you’re not excited about your message, your audience won’t be either. Bring your passion every time you hit record.” — Lindsay McMahon

• Free Community & Training: Get bonus content, worksheets, and action items for this episode at superclinicproject.com (Free Skool section).
• Special Offer: Check out our free trial masterclass on scaling your clinic to 7 figures—details in the Free Skool area.
• Learn More: Discover Lindsay’s podcast at All Ears English or search “All Ears English” in your favorite podcast app.

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests to help you become a Super Clinic!

Lindsay McMahon is the CEO and co-host of All Ears English, a globally acclaimed podcast with over 4 million monthly downloads and 200,000+ regular listeners. Featured in Forbes and Podcast Magazine, Lindsay empowers global professionals to unlock opportunity and connection through language—and now shares her expertise to help clinic owners and entrepreneurs do the same with their brands.

• From Burnout to Breakthrough

• Dr. Salas’s backstory: From a thriving clinic to burnout, divorce, and living in his office after a cancer diagnosis.
• Realization that subconscious self-sabotage—not just external circumstances—was undermining his health, happiness, and prosperity.

• The Power of the Subconscious Mind

• The subconscious governs 90–95% of our actions, storing both empowering and self-limiting programs.
• True transformation happens when you bring your subconscious “to the party” and align it with your conscious goals.

• Mind Clearing: The Fast-Track to Change

• Mind clearing is a three-step process: Delete limiting beliefs, download new empowering programs, and create your desired reality.
• Unlike affirmations or endless repetition, mind clearing produces rapid, lasting shifts—in some cases, deleting negative emotions or pain in just minutes.

• Visualization and Emotional Alignment

• Use “mini-movie” visualization: Picture both your current reality and your desired outcome (e.g., a thriving $85k/month clinic).
• Focus on the emotional impact of your goals, not just the numbers, to engage your subconscious and fuel sustained motivation.

• Maintaining Positive Energy and Resilience

• The “90-second rule”: After setbacks or negative interactions, consciously shift your focus to a positive vision for 90 seconds to reset your energy.
• Your deep inner state (not just scripts or body language) is the foundation for success—when you believe in your value, others will too.

• Breakthroughs & Ongoing Growth

• Dr. Salas’s method took three years to perfect, but he continues to have new breakthroughs, including a recent upgrade to his deletion process that produces instant emotional shifts.
• Success is about open-mindedness, creativity, and willingness to let go of old programs.

• Audit your beliefs: Identify and challenge thoughts like “we can’t attract good patients” or “Medicare is our only option”—these are just subconscious programs.
• Visualize success: Regularly imagine your desired clinic, focusing on how it feels to achieve your goals and the impact on your life and relationships.
• Practice the 90-second reset: After setbacks, quickly shift to a positive vision to maintain high energy for yourself and your team.
• Try mind clearing: Visit themindclearing.com or access the exclusive success goal clearing exercise in the Free Skool section at superclinicproject.com.
• Reconnect with your purpose: Remember why you started your clinic and align your daily actions with your deepest mission.

• • “Your subconscious is running the show—bring it to the party and watch your clinic transform.” — Dr. Alain Salas

• “Alignment is everything. When your mind, heart, and actions flow together, success follows.” — Dr. Alain Salas

• “Most clinic limits are self-imposed—clear them, and you become unstoppable.” — Dr. Alain Salas

• “Transformation doesn’t have to take years. It can happen in minutes.” — Dr. Alain Salas

• “Purpose isn’t a number—it’s your rocket fuel.” — Dr. Alain Salas

• Free Community & Training: Get bonus content, action items, and worksheets for this episode at superclinicproject.com (Free Skool section).
• Special Offer: Access a one-time, limited success goal clearing exercise with Dr. Salas—details in the show notes and Free Skool area.
• Learn More: Discover Dr. Salas’s mind clearing method at themindclearing.com.

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests to help you become a Super Clinic!

Dr. Alain Salas is a chiropractor, bestselling author, and mind-body expert who has helped nearly 5,000 clients worldwide break free from pain and subconscious limitations. He specializes in the mind clearing method, empowering clinic owners and entrepreneurs to align purpose, mindset, and business success.

From Tough Beginnings to Empowerment

• Dr. Brown’s journey: Overcoming a difficult childhood with the help of self-help classics and a commitment to happiness.
• The power of lifelong learning: Millionaires read widely—business, self-help, fiction, and now, podcasts.

Embracing Change & Growth

• Lessons from “Who Moved My Cheese?”: Don’t cling to old strategies—adapt, evolve, and shift from scarcity thinking.
• “Grow or die”: Why clinic owners must always be planning for growth and a smart exit strategy.

Values-Driven Leadership

• Identify your true core values—not just “family” or “service,” but the deeper drivers like kindness, gratitude, and fun.
• Use your values as a litmus test for what to keep, delegate, or let go in your business.

Creative Marketing & Patient Experience

• Always ask, “What’s in it for them?”—craft marketing and onboarding that creates wins for your patients.
• Gamify the patient journey: Offer small rewards (even non-monetary) for milestones like completing forms or scheduling visits.
• Use creative touches—sample packs, e-cards, or recognition—to turn routine appointments into memorable experiences.

Tracking & Optimizing for Growth

• Don’t rely on feelings—track data to see where your best patients come from.
• Audit your front desk: Are team members acting as professional schedulers or just answering questions?
• A great onboarding experience can set your clinic apart and increase revenue.

Mindset Shifts for Abundance

• Practice “10 wins”: Record and celebrate your wins each month to reinforce progress and boost confidence.
• Women (and men): Claim your achievements! Modeling prosperity helps others rise too.
• Prosperity and goodness are not mutually exclusive—being abundant allows you to help more people.

• Identify what’s missing in your clinic—fun, connection, adventure? Infuse it intentionally.
• Focus on patient wins: Make every interaction a “win” for them, not just a transaction for you.
• Track where your best patients come from and double down on those channels.
• Celebrate your wins—publicly and privately. Display your accomplishments and use them as motivation.
• Revisit your values and align your clinic’s culture, marketing, and patient experience with them.
• Download Dr. Brown’s free ebook “How to Overcome Overwhelm in 7 Easy Steps” for time-saving strategies.

“If you keep looking for the cheese where it used to be, you’re doomed to fail. Shift, don’t sit in scarcity.” — Dr. Barnsley Brown

“If you want abundance, focus on creating wins for your patients, not just for your clinic.” — Dr. Barnsley Brown

“Always ask, ‘What’s in it for them?’—that’s the key to creative marketing and abundant growth.” — Dr. Barnsley Brown

“Celebrate your wins. Don’t hide your medals in a drawer—remind yourself who you are.” — Jennifer Gligoric

• Free Community & Training: Get bonus content, worksheets, and action items for this episode at superclinicproject.com (Free Skool section).
• Special Offer: Download Dr. Brown’s free ebook, “How to Overcome Overwhelm in 7 Easy Steps,” at spirited-solutions.com or via the Free Skool area.
• Gamified Companion Guide: Find quizzes and worksheets to help implement today’s insights at superclinicproject.com.

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests to help you build your Super Clinic!

Dr. Barnsley Brown is a bestselling author, former professor, business coach, and President of Spirited Solutions. She has empowered thousands of business owners and clinic leaders to create abundance, align with their values, and thrive on their own terms. She is the host of the Bold Badass Business Show and a sought-after speaker for organizations nationwide.

1. Reinventing Yourself & Leveraging Expertise

• Jeanne’s story: From creative industries to business coaching, proving it’s never too late to pivot and thrive.
• Many clinic owners are sitting on untapped value—results, skills, and testimonials that can be marketed now.

• More certifications aren’t the answer; clients want results and transformation.
• Real authority comes from marketing your outcomes, not just your credentials.

• Jeanne’s “mental fast-forward” technique: Move beyond negative thought cycles in seconds, not weeks.
• Not every thought or feeling needs to be processed—focus on action, not rumination.

• Jeanne reframes imposter syndrome as a temporary lack of confidence, not a fixed condition.
• “You cannot be an imposter of your own self.” Confidence is built through action.

• Underpricing or giving services away for free hurts both your confidence and your business.
• Paid clients get better results and value your expertise more—just say your price, no apologies.

• High achievers use alter egos (like Jeanne’s “Queen Bodisha”) to step into their power.
• Perfectionism is the enemy of progress—embrace “massive, messy action” and improve as you go.

• Most limitations are self-imposed. Step over your own “velvet rope” and claim your place among top performers.

• Audit your goldmine: List your unique skills, client results, and testimonials—then market them boldly.
• Stop waiting for permission: Price your services according to the value you deliver. Don’t wait for more credentials.
• Adopt a powerful alter ego: Step into a persona that helps you show up confidently in business situations.
• Take massive, messy action: Launch before you feel “ready”—progress beats perfection every time.

• “You cannot be an imposter of your own self.” — Jeanne Omlor
• “You create your own velvet rope—step over it and claim your place.” — Jeanne Omlor
• “Action is better than perfection every single time.” — Jeanne Omlor
• “Not every thought deserves your attention—focus on what moves you forward.” — Jeanne Omlor

• Free Community & Training: Get bonus content, action items, and worksheets for this episode at superclinicproject.com (Free Skool section).

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests to help you become a Super Clinic!

Jeanne Omlor is a business coach, strategist, and entrepreneur known for helping coaches and clinic owners unlock their hidden value and scale to multi-million dollar success. Find her at jeanneomlor.com, or connect on Facebook, Instagram, and LinkedIn. She also hosts the Business Wealth Impact podcast.

• Eric’s journey: Building AI-driven platforms that support—not replace—authentic relationships.
• How Data.ing uses digital footprints and chat data to create meaningful matches, focusing on compatibility and ongoing relationship support.
• The vision: AI as a “relationship butler,” offering reminders, suggestions, and adapting as user interests change.

• Parallels between AI in dating and healthcare: AI can serve as a liaison, helping bridge the gap between patient and doctor.
• AI’s ability to spot patterns in patient data, catch issues earlier, and support overworked clinicians while preserving the human touch.
• The potential for AI to help doctors triage, educate, and personalize patient care—freeing up time for what matters most.

• Public trust in healthcare is low; AI can help by providing more complete data and catching problems earlier.
• Imagine “matchmaking” algorithms that pair patients with doctors based on personality, values, and communication style—leading to better outcomes and higher satisfaction for both sides.
• AI can also help teams by matching mentors, support staff, and clinicians for optimal collaboration and growth.

• The future of clinic advertising is video—personal, compelling, and authentic.
• AI video tools (like Google’s Vo) can help clinics create attention-grabbing teaser ads at a fraction of traditional costs, but real doctor videos are still essential for building trust.
• Pro tip: Use AI to generate creative video hooks, then transition to real footage of your clinic and team to convert viewers into patients.

• AI lets entrepreneurs spin up brands, ads, and content quickly—removing barriers of time, capital, and expertise.
• The future belongs to those who focus on creativity, adaptability, and genuine human connection—AI is a tool to amplify these strengths, not replace them.

• Leverage AI for patient education and triage: Automate repetitive education, collect better data, and come to appointments prepared for deeper care.
• Experiment with AI video tools: Use AI-generated ads to attract attention, but always connect the digital experience to your real-world clinic and team.
• Matchmaking for better care: Look for or develop tools that help pair patients and providers based on communication style and values.
• Stay human: The clinics that thrive will be those who use AI to enhance—not replace—genuine relationships with patients and staff.

• “AI should put people in the position to succeed—then let the human connection take over.” — Eric McHugh
• “AI can spot patterns we’d miss, but it’s the human touch that builds trust.” — Jennifer Gligoric
• “If you can get good at AI video, you can help doctors get attention, but trust is built when patients see the real clinic and team.” — Eric McHugh
• “The future belongs to those who focus on creativity, adaptability, and connection.” — Eric McHugh

• Free Community & Training: Get bonus content, action items, and worksheets for this episode at superclinicproject.com (Free Skool section).

• Like, follow, share, and leave a 5-star review—your support helps us bring on more cutting-edge guests to help you become a Super Clinic!

Eric McHugh is an AI entrepreneur and the founder of Snap and Data.ing. He’s passionate about building technology that enhances—not replaces—human relationships, and is leading the way in applying AI to dating, health, fitness, and beyond.

Standing Up for Ethics in Healthcare

• Marissa’s story: Choosing to resign her chiropractic license rather than comply with mandates that conflicted with her ethics and patient care.
• The cost—and freedom—of walking away from a system that no longer serves your values.

The Power of Personal Sovereignty

• Why true healing starts with reclaiming your agency and trusting your inner wisdom.
• The importance of developing an “inner compass” to withstand external pressure and fear-based messaging.

Raising Healthy Kids & Empowered Women—Outside the System

• How the medical system often disempowers women from pregnancy onward, and how to reclaim birth, health, and midlife as sources of power.
• Marissa’s focus: Supporting women and families to raise healthy kids naturally and navigate midlife with confidence—without defaulting to pills, surgeries, or outside authority.

Breaking Free from Fear & Control

• The impact of constant fear-based messaging on our health, mindset, and society.
• The necessity of unwinding limiting beliefs and recognizing our intrinsic value—beyond our jobs, licenses, or external success.

Building a Practice (and Life) Aligned with Your Purpose

• Why laser focus on your true calling attracts the right clients, energizes your team, and leads to greater fulfillment (and often, financial success).
• The courage to niche down, speak your truth, and trust that your message will reach those who need it most.

• Re-examine your core values: Are your daily actions and business decisions aligned with your inner compass?
• Don’t be afraid to niche down—your greatest impact (and satisfaction) comes from serving those you’re most passionate about helping.
• Empower your patients: Encourage agency, self-trust, and holistic approaches over dependency on external authority.
• If you’re feeling out of alignment, consider what bold step you could take to reclaim your purpose—even if it means letting go of old systems or credentials.
• Remember: Real transformation (for you and your patients) starts with unwinding limiting beliefs and reclaiming your personal sovereignty.

“If I can’t tell the truth and actually say what’s helpful to my patients, then what value am I?” — Marissa Heisel

“We are not what we do or what we provide. We are beings of love and intrinsic value.” — Marissa Heisel

“Everything we need is within us. Love, truth, divinity, and power are not external—they are inside.” — Marissa Heisel

“I’m not for everyone—and that’s okay. I’m here to offer what I have, and it will be received by those who need it.” — Marissa Heisel

“The way you do anything is the way you do everything.” — Marissa Heisel

“Don’t let fear or external authority silence your truth. Plant your feet and stand for what matters.” — Marissa Heisel

Super Clinic Project Free Skool:

• Bonus content, resources, and more at superclinicproject.com

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-changing guests and deliver actionable inspiration to help you grow your clinic and live your purpose.

Questions for Marissa or Jennifer? Visit superclinicproject.com and click on Jennifer’s face for direct contact!

Dr. Marissa Heisel is a holistic chiropractor, midwifery advocate, and expert in women’s and children’s health. After 21 years of practice in Canada, she made the courageous decision to walk away from her license rather than compromise her ethics or silence her voice. Now based in Central America, Marissa helps women and families reclaim their health, agency, and joy—guiding them on journeys of self-discovery, natural healing, and personal sovereignty.

In this episode of The Super Clinic Project, host Jennifer Gligoric sit down with Charley Johnson—innovator, entrepreneur, and President of the Pay It Forward Foundation—to explore a radical new C-suite role: the Chief Consciousness Officer (CCO). Charley reveals why adding neutrality and expanded awareness at the highest levels of your clinic can break through plateaus, reduce conflict, and spark next-level growth. He shares real-world examples of how this role helps clinics and businesses move from “4th grade” thinking to “6th grade” clarity, and why true transformation starts with shifting how your team sees and solves problems. If you’re ready to future-proof your clinic by thinking differently, this episode is your blueprint.

Key Topics Discussed:

What is a Chief Consciousness Officer?

• Not a spiritual guru or wellness coach, but a neutral, tactical thinker reporting to the CEO.
• Expands awareness company-wide, helping teams see new solutions and break out of old patterns.
• Acts as a “secret weapon” for innovation, retention, and culture—without enforcing beliefs.

Why Clinics Need Neutrality & Expanded Awareness:

• Most business roadblocks (hiring, burnout, conflict) stem from limited perspective and entrenched bias.
• A CCO helps everyone—from front desk to C-suite—move beyond silos and see the “whole board.”
• Neutrality is powerful: it reduces division, improves decision-making, and creates space for new ideas.

Practical Examples & Clinic Application:

• In hiring: CCOs help HR and leadership see talent beyond traditional resumes and bias.
• In marketing: Fresh perspectives lead to better messaging and differentiation.
• In leadership: CEOs and executives get support to spot blind spots and unlock solutions they couldn’t see before.

Benchmarks for Success:

• Look for subtle but meaningful changes: better retention, improved communication, more innovation, and less drama.
• Vetting a CCO? Seek neutrality, business acumen, and the ability to expand awareness—not just HR or wellness credentials.

How to Implement This Role:

• The CCO doesn’t replace HR or wellness, but bridges all departments to elevate the whole organization.
• Even skeptical leaders see benefits—this isn’t about changing beliefs, but expanding perspective for tactical gains.
• Small shifts in awareness can lead to big improvements in culture, patient care, and profitability.

The Big Picture:

• Watering the “root” (consciousness and awareness) leads to healthier, more resilient clinics—far more than just focusing on surface-level tactics.
• The Chief Consciousness Officer is a new, powerful lever for growth and culture in any clinic ready for change.

Memorable Quotes:

“Consciousness isn’t about meditation or wellness—it’s about seeing the whole board and making better decisions.” — Charley Johnson

“Every business problem is a leaf. If you want real change, you have to water the root.” — Charley Johnson

“The best clinics aren’t just growing revenue—they’re growing awareness at every level.” — Jennifer Gligoric

Listener Engagement:

• Like, share, and review the podcast to help more clinic owners discover these game-changing strategies.
• Access all episode links, bonus handouts, and join our Free Skool community at superclinicproject.com.
• Exclusive for listeners: Download the episode handout and worksheet on implementing consciousness-driven leadership for your clinic in the Skool group.

From Crisis to Calling

• Dr. Zaino’s life changed when he was diagnosed with ulcerative colitis, a terminal disease. After a transformative experience with corrective chiropractic care, he found healing and a new calling: to help others do the same.

The Power of Story & Authenticity

• Authentic storytelling—sharing your personal journey, struggles, and breakthroughs—builds trust and attracts patients who are aligned with your clinic’s mission.
• Simplify your message so even skeptics and non-believers can relate and engage.

Courage is the Gateway to Confidence

• Every breakthrough starts with courage, not confidence. You must be willing to act despite fear, and only then do clarity, certainty, and confidence follow.
• The “moment of truth” is that split second when you decide to act or retreat—growth always comes from stepping into the unknown.

Action Over Sedation

• Procrastination, blame, and distraction are forms of sedation that keep you stuck. The antidote is action—any action—that breaks the cycle and leads to clarity and progress.
• If you feel stuck, anxious, or numb, it’s a signal from your spirit to expand and move forward.

Changing Your Story, Changing Your Results

• The stories you tell yourself about sales, leadership, and your own identity will determine your ceiling. Challenge and rewrite limiting stories to break through plateaus.
• Being bold in your recommendations and sales is a service to your patients, not a disservice.

Purpose, Expansion, and Choosing Your Hard

• True purpose is found in expansion—constantly growing, evolving, and taking dominion in your life and business.
• Life will always be hard in some way; choose the hard that leads to growth, impact, and fulfillment.

Practical Reflection & Action

• After every insight or “revelation,” write down 3 specific action steps you’ll take. Only action cements new learning and creates momentum.
• Don’t fall into the trap of “I already know”—if your clinic isn’t full, there’s still more to learn and do.

• Share Your Story: Use your personal journey in your marketing and patient education—it’s your most powerful differentiator.
• Embrace Courage: Don’t wait for confidence; act with courage, and clarity will follow.
• Break the Sedation Cycle: If you’re feeling stuck, take any meaningful action today—big or small.
• Challenge Limiting Beliefs: Identify the stories that hold you back in sales, leadership, or growth, and actively rewrite them.
• Commit to Expansion: Never settle for “good enough.” Continual growth is your purpose, both personally and professionally.
• Reflect & Act: After every new insight, write down and implement three actionable steps.
• Get a Coach: Don’t go it alone. The best in every field have coaches to reveal blind spots and accelerate growth.

“Courage is the prerequisite to confidence. The hero is nervous, but steps in anyway.” — Dr. Chris Zaino

“Expansion is the purpose of life. Dissatisfaction is just growth calling you forward.” — Dr. Chris Zaino

“You have to choose your hard. Both comfort and growth are hard—pick the one with the payoff.” — Rory Morgan

“The story you tell yourself will become your reality—change your story, change your results.” — Dr. Chris Zaino

“Action is the antidote to sedation. Don’t wait—move.” — Dr. Chris Zaino

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.

Want a consult or to connect with Dr. Zaino? Visit clinicsuperpower.com.

Dr. Chris Zaino is a world-renowned speaker, IFBB pro bodybuilder, and creator of one of the world’s busiest chiropractic clinics. His journey from Hollywood trainer to health crisis to clinic visionary is a testament to the power of courage, purpose, and relentless action.

Mindset Shifts for Wealth-Building:

Victor explains why wealth isn’t just about income, but about mindset and habits. He highlights the dangers of “herd mentality” and the importance of understanding your own financial biases.

Mastering Cash Flow & Expense Management:

Learn why knowing exactly where your money goes is critical. Victor and Jennifer discuss actionable steps for reviewing contracts, renegotiating rates, and eliminating unnecessary expenses to boost profitability.

Leveraging Your Team & Clinic Assets:

Discover how underutilized team members or clinic spaces can quietly drain your profits—and how to turn these into growth opportunities.

Risk Management & Diversification:

Victor outlines universal financial principles for clinic owners, including the necessity of diversification, proper insurance, and business structures to protect your wealth and your legacy.

Advanced Financial Tools for Clinic Owners:

Explore how strategies like universal life policies can be used as powerful vehicles for cash flow and tax advantages—going beyond the basics of checking accounts and savings.

Overcoming the “It’s Too Late” Myth:

Victor debunks the belief that it’s ever too late to start planning for wealth, sharing baby-step strategies for getting unstuck and moving forward—even after setbacks or plateaus.

Finding the Right Financial Advisor:

Understand why financial planning is a relationship business, what holds clinic owners back from seeking help, and how to choose an advisor you trust.

“It’s not about how much you earn, but how well you manage what you have.” — Victor Idoko

“You can’t go from zero to hero overnight—wealth-building is about consistent baby steps.” — Victor Idoko

“Don’t leave your financial future to chance. Review, renegotiate, and reinvest in your clinic’s growth.” — Jennifer Gligoric

• Like, share, and review the podcast to help us reach more clinic owners.
• Access all episode links, giveaways, and join our Free Skool community at superclinicproject.com.
• Exclusive for listeners:
  • Free financial literacy course (details in the SKOOL group)
  • First 5 listeners get a free copy of Victor’s book!
• Connect with Victor:
  • Website: cfvservices.com.au
  • Instagram: @iamvictoridoko
  • LinkedIn: Victor Idoko
• Questions or want Victor back on the show? Leave a voice message at superclinicproject.com.

1. The Operator Trap:

Many clinic owners find themselves stuck, working 60+ hours a week, juggling patient care, payroll, marketing, and more. If you feel your business can’t grow beyond you, it’s a sign you’re trapped in operator mode—where your clinic mirrors your own limitations.

2. Mindset Shift #1: From “Doing” to “Delegating”

• Stop believing you’re the only one who can do things “right.”
• Document every process to create clear, step-by-step systems.
• Empower your team with operating manuals and clear roles.
• True growth comes when you build a business that runs without you.

3. Mindset Shift #2: From “Patient-Centric” to “Profit-Focused”

• Profit isn’t the enemy—it fuels your mission and growth.
• Learn your numbers: profit/loss, cash flow, KPIs.
• Use data to drive smart decisions and diversify revenue streams.
• A healthy bottom line allows you to serve more people, better.

4. Mindset Shift #3: From “Practitioner” to “Visionary”

• Visionaries focus on the future, not just the present.
• Your new job: set the vision, secure resources, and build a winning culture.
• Recruit and inspire a team that shares your mission.
• When you lead with vision, your clinic becomes a true asset—profitable, scalable, and impactful.

• Start documenting your processes today.
• Review your clinic’s financials and identify your most profitable services.
• Carve out time each week to plan for the future—set goals, anticipate trends, and invest in your team.

“If your business is stuck, it’s a symptom that the owner is stuck.” — Jennifer Gligoric

“Profit is not the enemy of patient care. Profit is the fuel for your mission.” — Jennifer Gligoric

“When you fully step into the Visionary role, you build a business that’s a true asset—something that runs without you, creates wealth, and makes a massive impact.” — Jennifer Gligoric

Join the Conversation

Which mindset shift feels like your biggest challenge: delegating, focusing on profit, or making time to be a visionary? Share your thoughts in the comments below—Jennifer reads and responds to every one!

• Dr. DeMeo’s transition from neonatologist to VP at Online MedEd.
• Why clinical expertise doesn’t always translate to business success.
• The importance of humility, a learning mindset, and making decisions with imperfect data—skills that benefit both doctors and clinic owners.

• How AI and adaptive platforms now make individualized education possible at scale.
• Parallels between personalized student learning and onboarding/training staff in clinics.
• Why personalized, just-in-time learning is the future of both medical education and business growth.

• Tech should restore, not replace, personal connection—freeing up time for mentorship, patient care, and real conversations.
• Using social learning tools to combat isolation in medical training and foster community—key lessons for clinics with multiple locations or remote teams.

• Younger generations expect digital-first communication—meet patients where they are with authentic video, testimonials, and behind-the-scenes content.
• Consistency between your online presence and in-clinic experience is critical for building trust and patient loyalty.

• AI’s true promise: helping clinicians focus on critical thinking and patient connection by automating routine tasks and synthesizing data.
• The future: AI-powered assistants for both clinicians and patients, with real-time data and actionable insights.

• Moving beyond test-takers—nurturing critical thinkers and compassionate, well-rounded physicians.
• Supporting the mental and physical well-being of healthcare professionals as a core priority.

“AI isn’t here to replace us; it’s here to amplify our impact as healers.” — Dr. DeMeo

“Tech should free us to focus on what matters most: human connection.” — Dr. DeMeo

“Healthcare is about people, not just protocols and procedures.” — Dr. DeMeo

“Act, measure, iterate—just like in medicine, business growth is about making the best decision with the data you have.” — Jennifer Gligoric

• Free Training & Community: Visit superclinicproject.com and access the Free Skool section for downloadable resources, workshops, and exclusive podcast extras.

• Like, share, and review the podcast to help us reach more clinic owners like you.
• Have a question for Dr. DeMeo? Visit our homepage to record a message—your question might be featured in a future episode!

Dr. Stephen DeMeo is Vice President of Medical Education at Online MedEd and a practicing neonatologist. He’s passionate about using technology to create more personalized, human-centered healthcare education. Dr. DeMeo’s work focuses on developing critical thinkers, supporting clinician well-being, and preparing healthcare professionals—and clinics—for the future.

Mindset, Calling, and Deep Work

• Many clinic owners feel discouraged by market noise, but the real challenge is often losing sight of their “why.”
• Your “mission field” is your daily work—most are called to serve through business, not just formal ministry.
• Fulfillment comes from using your gifts, not chasing what others are doing. Burnout often results from comparison and distraction.
• The fastest way to detach from desperation is to serve more people and focus on abundance, not scarcity.

Faith, Authenticity, and Personal Growth

• Dan shares how faith and the principle of “dying daily” (self-renewal and growth) are central to his leadership.
• Don’t outsource your faith or your business strategy—walk it out daily and listen for your own guidance.
• True joy is found in using your gifts for the right reasons, not just for external validation.

Communication as a Core Skill

• The marketplace judges you more on your ability to communicate than on your technical skill.
• Dan’s 4 keys to effective communication:

1. Mirror Neurons: People feel your conviction and care before they hear your words.
2. Tone: How you say it matters more than what you say.
3. Questions: Top communicators ask more questions and talk less—questions drive connection and buy-in.
4. Stories: Storytelling is more persuasive than facts; anyone can learn this skill.

Practical Tactics for Clinic Owners

• Use video self-review: Compare your body language, tone, and delivery to top communicators and your own past videos.
• Transcribe your videos to spot filler words and unclear messaging.
• Get clear on your “antagonist”: What pisses you off, what breaks your heart, and what problem do you solve? Let this fuel your conviction and content.
• Discipline and deep work are non-negotiable—roll up your sleeves and do what most people won’t.

Detachment, Discipline, and Growth

• Detachment from outcomes comes from serving more people and holding to your principles.
• The pain of discipline is always easier than the pain of regret.
• Your brain literally grows when you do hard things—embrace challenges as opportunities for growth.
• Retirement isn’t the goal—fulfillment comes from serving with your gifts and putting in the work.

• Reframe Your Focus: Stop looking for evidence of scarcity—look for the needs and opportunities all around you.
• Double Down on Deep Work: Invest in developing your own skills, not just copying or outsourcing.
• Master Communication: Work on conveying your results, value, and story—online, offline, and everywhere in between.
• Lead With Conviction: Let your belief and passion shine through in every interaction, video, and conversation.
• Embrace Your Unique Calling: Don’t chase what others are doing—find fulfillment in the gifts and mission you’re uniquely equipped for.
• Use Self-Review and Honest Feedback: Regularly compare your communication style to top performers and your own past work to identify areas for improvement.
• Get Clear on Your Antagonist: Identify what you’re fighting against, what breaks your heart, and the problems you solve—let this fuel your messaging.

The brain will find what you’re looking for—focus on opportunity, not scarcity. — Dan Sullivan

True joy comes from using your gifts, not chasing what others are doing. — Dan Sullivan

Mirror neurons, tone, questions, and stories—these are the keys to influence. — Dan Sullivan

Detachment is easier when you have more new patients—abundance beats desperation. — Dan Sullivan

The pain of discipline is always easier than the pain of regret. — Dan Sullivan

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.

Want a handout or companion worksheet? Visit superclinicproject.com and check out the free Skool community for downloads and episode extras.

Dr. Dan Sullivan is a chiropractor, speaker, and business leader known for helping natural healthcare entrepreneurs reframe challenges, master communication, and grow with conviction and purpose. Connect with Dan on Instagram at dr_dan_sullivan, at chiropracticadvocate.com, or TheRealDanSullivan.com.

Leadership in Uncertain Times

• Effective leadership is critical for both the health of your team and the performance of your clinic.
• Keeping people in a healthy headspace is as important as having strong systems and processes.

Rethinking Recruitment

• Go beyond resume mining: consider personality and attitude as much as experience.
• Tap into direct sources—certification programs, schools, and professional associations—to find candidates eager to start their careers.
• AI-driven hiring platforms and companies like Build My Team can help broaden your candidate pool.

Hire for Attitude, Train for Skill

• A candidate’s mindset and values are often more important than prior experience.
• Use behavioral assessments (like DISC) to objectively evaluate strengths, weaknesses, and team fit.

Clarity Is Key

• Clearly define roles—avoid “five jobs in one” syndrome.
• Write down exactly what the job is (and isn’t), the required personality traits, and align compensation with local market realities.
• Know your numbers: unclear hiring often signals broader business issues with budgeting or role definition.

Onboarding & Retention

• Don’t just let new hires “wing it.” Provide certainty through clear expectations, KPIs, accountability, and support structures.
• The more certain your team feels, the better they’ll perform and the less likely they’ll burn out.

Owner Mindset vs. Employee Mindset

• Practice owners must get comfortable with uncertainty, but employees thrive when their day-to-day is as predictable as possible.

“Keeping people in a healthy headspace is as important as having your systems and your processes in check.” — Tracey Sundkvist

“Don’t just mine resumes—think about the personality traits and skills you actually need.” — Jennifer Gligoric

“Hire for attitude, train for skill. Where there’s no shortage of skill, we might have an attitude shortage.” — Tracey Sundkvist

“If you’re not clear on what you want, you’ll never find the right fit.” — Jennifer Gligoric

“Don’t just wing it. Provide as much certainty for new hires as possible.” — Tracey Sundkvist

• Book a free consult with Jennifer or Tracey at superclinicproject.com (click on your host’s picture).
• Follow the Super Clinic Project on Facebook, Instagram, X, and YouTube for more leadership and hiring strategies.

Like, follow, share, and leave a 5-star review—your support helps us reach more clinic owners and deliver actionable strategies for growth and resilience.

Defining Your Own Success & The Power of Clarity:

Dr. Corey describes her transition from PT to coach, starting with the question, “What do you want?” She explains why so many high achievers struggle to answer—and how getting clear on your true desires is the first step to transformation.

Quantum Leaps & Letting Go of ‘The How’:

Learn why you don’t need to know every step before making a major career or business leap. Corey and Jennifer discuss how letting go of perfectionism and embracing bold moves can accelerate clinic growth and personal fulfillment.

Overcoming Sunk Cost & Embracing the CEO Mindset:

Corey unpacks the “sunk cost” trap and shares how clinic owners can reframe their expertise, stop being their own worst boss, and step into true CEO leadership—building a clinic that supports their goals, not just their schedule.

Authentic, Service-First Selling:

Discover why selling is really about service. Corey shares her journey as a She Sells consultant, emphasizing the importance of asking, “What do you need from me?” and building trust through genuine care and integrity.

Permission to Pivot & Modeling Change:

The conversation explores giving yourself permission to pivot—whether changing careers, launching a new venture, or redefining your clinic’s mission. Both hosts reflect on how modeling bold choices inspires both patients and the next generation.

The Power of Asking for Help:

From mentorship to coaching, Corey and Jennifer highlight that seeking help is a sign of strength and a catalyst for growth, especially for women in healthcare and business.

Legacy, Wealth & The Dream Life Blueprint:

Dr. Corey offers actionable advice for clinic owners looking to leave a legacy and create generational wealth, starting with defining what those terms mean for you and reverse-engineering your path with clarity and support.

“You don’t have to know the how—just decide what you want, and the path will appear.” — Dr. Corey Winn

“Selling is service. When you show up to help, trust and growth follow.” — Dr. Corey Winn

“Your willingness to pivot is the greatest lesson you can give your patients and your kids.” — Jennifer Gligoric

• Like, share, and review the podcast to help us reach more clinic owners.
• Access all episode links, giveaways, and join our Free Skool community at superclinicproject.com.
• Have questions or want Dr. Corey back on the show? Leave a voice message at superclinicproject.com.

In this episode of The Super Clinic Project, host Jennifer Gligoric welcomes Marcia Riner—CEO of Infinite Profit, business growth strategist, and host of Profit With a Plan. Marcia dives deep into the often-overlooked topic of exit strategies for clinic owners, revealing why planning your exit early is the secret to scaling profits, reducing stress, and building a business buyers actually want. Together, they break down the myths around clinic valuations, unpack the real drivers of business value, and share practical steps for creating a clinic that runs (and sells) without you. Whether you’re years from selling or just want more freedom now, this episode is packed with actionable strategies you can implement today.

Key Topics Discussed:

Why Exit Strategy Starts Now:

Marcia explains why most clinic owners wait too long to plan their exit—and how starting early can mean more money, more options, and more freedom.

The Truth About Clinic Valuations:

Forget the “Shark Tank” numbers. Marcia reveals what clinics are actually worth in today’s market (hint: it’s not just about revenue multiples), and what factors buyers really care about.

No One Buys a Headache:

If your clinic can’t run without you, it’s harder to sell and worth less. Marcia and Jennifer discuss how to systematize your operations, empower your team, and make your business more attractive to buyers.

Systems That Boost Profits & Value:

Discover how documented processes, clear client journeys, and a positive team culture can increase your exit value by up to 30%—and free you up to take real vacations now.

Delegation & Documentation:

Learn why your staff should help document systems, how to use AI tools to make this easy, and why a documented business is a resilient business.

Culture, Flexibility, and Retention:

The duo explore how systems create happier teams, higher retention, and a workplace where everyone can thrive—even when life happens.

Tracking What Matters:

Marcia shares why tracking key metrics and having clean data is essential not just for growth, but for making smart decisions and maximizing your clinic’s value.

Free Resource for Listeners:

Marcia offers a free 26-page mini-novella packed with profit-boosting strategies for clinic owners. Download it at boostingprofit.com.

Memorable Quotes:

“Don’t wait for burnout to think about your exit. Build value and options from day one.” — Marcia Riner

“Start building your exit plan today—even if you think you’ll never sell. You’ll make more money and work less along the way.” — Marcia Riner

“A positive, empowered team isn’t just good for culture—it’s good for your bottom line and your exit price.” — Jennifer Gligoric

Listener Engagement:

• Like, share, and review the podcast to help us reach more clinic owners.
• Access all episode links, Marcia’s free resource, and join our Free Skool community at superclinicproject.com.
• Want more on exit strategies or have a question for Marcia? Leave a voice message at superclinicproject.com or email podcast@superclinicproject.com.

Redefining Sustainability in Healthcare

• Sustainability isn’t just about eco-friendly supplies—it’s about holistic wellness, community connection, and ethical operations.
• Clinics can set themselves apart by offering alternatives to surgery and pharmaceuticals, focusing on prevention and patient-centered care.

Community Engagement & Social Responsibility

• Engage with your community through local health fairs, wellness workshops, and partnerships with organizers.
• Use your marketing to highlight these efforts, building trust and credibility with patients.
• Example: One clinic partnered with a local, sustainable shredding company and turned a routine vendor choice into a community story—earning free press and deepening local ties.

Wellness-First Positioning

• Move beyond “pain-based” care—frame your services as part of a lifelong wellness journey.
• Consistent, authentic communication helps patients see your clinic as a partner in healthy living, not just a crisis solution.

Action Steps for Clinic Owners

• Break social responsibility into quarterly goals—host events, support causes, and track your impact.
• Audit what you’re already doing (green energy, local vendors, community support) and amplify it in your messaging.
• If you’re too busy, delegate to a team member who’s passionate about these initiatives.

Align With Your Values

• Make sure your social responsibility efforts are genuine and connected to what you and your team care about.
• Authenticity drives staff buy-in and attracts patients who share your values.

“Once you’ve got the nuts and bolts down, it’s time to branch out and drive more meaning.” — Tracey Sundkvist

“Sustainability for clinics is about holistic health, community connection, and giving patients alternatives.” — Jennifer Gligoric

• Book a free 15-minute brainstorming session with Jennifer or Tracey at superclinicproject.com (click on your host’s picture).
• Follow the Super Clinic Project on Facebook, Instagram, X, and YouTube for more strategies and episode updates.

The True Nature of Gratitude

• Gratitude isn’t just saying “thanks” when things go well; it’s a daily, conscious habit—especially when facing adversity, setbacks, or unexpected challenges.
• Entitlement is the enemy of gratitude. If you believe you “deserve” success, you shift the burden onto others and block your own growth.

Victimhood vs. Ownership

• Adversity is inevitable. The most successful clinic owners are those who learn from setbacks and use them as fuel for growth, not as excuses to give up.
• Victim mentality (and the culture of glorifying victims) leads to stagnation, entitlement, and a scarcity mindset.

Gratitude as a Daily Practice

• Build the habit: Write down five things you’re grateful for every day.
• Take it deeper: Each day, identify one unexpected or negative event and reframe it—what did you learn, and how can you be grateful for it?
• “Stacking” gratitude turns negative moments into fuel for growth and stops the cycle of complaining and blame.

The Power of Unknowns and Defining Moments

• Life’s most meaningful growth comes from stepping into the unknown—taking risks, trying new things, and embracing opportunities, even when you’re scared.
• Your life is defined by a series of intense, pivotal moments, not by routine or safety. Embrace these moments to create a life worth remembering.

Structure, Discipline, and Breaking Out

• Structure and discipline prepare you for opportunity, but too much routine can lead to boredom and numbness.
• Regularly break out of your comfort zone—reinvent your scripts, try new marketing approaches, or take on new challenges in your business.

Conscious Awareness, Focus, and Systems

• Gratitude, growth, and opportunity require conscious attention and focus—habits and systems help ensure you’re always moving forward.
• Surround yourself with honest friends, coaches, and mentors who will call out your habits (good and bad) and help you see your blind spots.

• Ditch Entitlement: Don’t expect patients, employees, or the world to make you happy—take full ownership of your results and attitude.
• Build Gratitude Habits: Write down five things you’re grateful for each day, plus one unexpected challenge you learned from.
• Embrace the Unknown: Seek out new experiences, take calculated risks, and don’t let fear or routine hold you back.
• Reframe Setbacks: Turn every negative into a lesson—ask “How was this for my growth?” and “What can I learn from this?”
• Focus on the Journey: The real “dream come true” is loving the work, the growth, and the self-actualization that comes from giving your best every day.
• Develop Systems for Success: Habits and routines are your safety net, but don’t let them become a cage—use them to springboard into new opportunities.
• Tune Into Opportunity: The “unknowns” in your day are the breadcrumbs to your next breakthrough—notice and act on them.

“Entitlement is the enemy of gratitude. You can’t receive without being grateful.” — Dr. Chris Zaino

“Your life is a series of defining moments—seek out intensity and frequency, not just routine.” — Dr. Chris Zaino

“Gratitude is a habit. Complaining is a habit. Which are you building?” — Rory Morgan

“If you want to change your life, break out of routine and step into the unknown.” — Dr. Chris Zaino

“The only guarantee in life is the unknown. That’s where all the nutrients for your dreams are.” — Dr. Chris Zaino

Clinic Superpower:

• Get world-class video marketing, educational content, and done-for-you ads with Dr. Zaino’s team at clinicsuperpower.com

Like, follow, share, and leave a 5-star review—your support helps us bring more world-class guests and deliver actionable strategies for clinic growth.

Questions, feedback, or want to connect? Visit clinicsuperpower.com.

Dr. Chris Zaino is a world-renowned speaker, IFBB pro bodybuilder, and creator of one of the world’s busiest chiropractic clinics. His story and practical wisdom empower clinic owners to move from routine to remarkable, and from adversity to abundance.

In this episode of The Super Clinic Project, host Jennifer Gligoric welcomes back Cav. Franco LoFranco—serial entrepreneur, healthcare disruptor, and recipient of the Italian government’s Cavaliere (knighthood) honor. Franco reveals how tech-savvy, transparent insurance carriers are revolutionizing healthcare coverage for clinics and patients. He exposes the flaws of traditional insurance, explains how new models powered by AI and radical transparency are saving clinics thousands, and shares practical strategies for clinic owners to break free from the old system. Listeners will discover how to leverage these new options to improve patient care, reduce costs, and future-proof their practice.

Key Topics Discussed:

The 1% Rule for Clinic Growth:

Franco shares his philosophy that consistent, small improvements (just 1% better every day) can lead to extraordinary results—whether you’re learning to fly or scaling your clinic.

Why Traditional Insurance is Broken:

• Major insurers routinely deny a third of claims and prioritize shareholder profits over patient care.
• Brokers often gatekeep options, pushing plans that benefit themselves—not clinics or patients.

New Age Insurance Carriers & AI Disruption:

• Emerging carriers use technology and AI to streamline claims, cut costs, and offer total transparency.
• Example: Franco’s personal plan costs $513/month for two or $605/month for a family of five, with a $2,500 deductible and no restrictive networks.
• Claims are paid quickly, and every dollar is trackable in your own account.

Aligning Incentives with Health:

• Some carriers reward healthy behaviors, counting gym memberships, supplements, and meal plans toward your deductible (up to $150/month).
• The result: healthier members, fewer claims, and a win-win for everyone.

Transparency & Authenticity as the New Standard:

• Gen Z and younger generations demand to know where their money goes.
• The companies thriving now are those that are open, honest, and customer-centric.

How Clinic Owners Can Take Action:

• Clinics can become brokers or referral partners for these innovative carriers, providing patients with real options and earning additional revenue.
• Position your clinic as a true patient advocate by recommending plans that prioritize health and transparency.

The Big Picture:

• Early adopters benefit most—those who stick with legacy carriers face rising costs and frustration.
• The insurance revolution is here: tech and transparency are reshaping every aspect of healthcare.

Memorable Quotes: “Clinic owners: You have the power to choose better, advocate for your patients, and future-proof your business.” — Jennifer Gligoric

“If you just get 1% better every day, you’ll be amazed at where you end up.” — Cav. Franco LoFranco

“The companies that win in the next decade will be the ones that are real, open, and put people first.” — Cav. Franco LoFranco

Listener Engagement:

• Like, share, and review the podcast to help us reach more clinic owners.
• Access all episode links, handouts, and join our Free Skool community at superclinicproject.com.
• Exclusive for listeners: Download the episode handout on new insurance options in the Skool group.

Key Topics & Takeaways:

• Involving team members in their own growth leads to stronger engagement and retention, rather than just giving instructions.
• Clinic culture should be clearly defined and actively demonstrated—state only the values you truly practice.
• Hiring top talent requires a fast response time; streamline your process so you don’t lose great candidates to competitors.
• If you can’t offer top-market pay, get creative with benefits like flexible schedules, in-office daycare, gym memberships, or staff perks that make your clinic stand out.
• A smooth and professional onboarding process sets the tone for retention and performance from day one.
• When investing in advanced training for staff, use work-back periods to ensure your clinic benefits from that investment.
• Every team member should have a documented personal development plan with regular follow-ups to ensure accountability and growth.
• Future episodes will cover building work-life balance, supportive team cultures, and using technology to engage your staff.

Action Steps:

• Audit your clinic’s culture and make sure your stated values match reality.
• Respond to top candidates within 48 hours—speed is key.
• Get creative with benefits and perks, especially if your budget is tight.
• Invest in thorough onboarding and ongoing training, but protect your investment with work-back agreements.
• Document development plans for every team member and schedule regular follow-ups.

Connect with Us:

Questions about team building or want help refining your staffing strategy?

Book a free, non-salesy 15-minute session with Jennifer Gligoric or Tracey Sundkvist at superclinicproject.com—just click on our pictures!

If you found value in this episode, please like, follow, share, and leave us a 5-star review.

Let’s help you build a stronger, more empowered clinic—and a happier team! 

From Stuck to Scaling: The Real Clinic Owner Journey

• Dr. Moss shares the struggles of running a small clinic with his wife, barely covering bills and feeling lost after trying nine different ad agencies with little to show for it.
• The turning point: Investing in proven systems and business coaching to move from “just a chiropractor” to a true clinic CEO.

The Power of Differentiation

• In a saturated market, being different is key—Dr. Moss’s upper cervical specialty and focus on neurological cases (vertigo, migraines, concussions) set his clinic apart.
• Congruency and authenticity matter more than hype—showing real personality in ads and patient interactions builds trust and attracts the right patients.

Process Over Chaos: Why Systems Win

• Implementing a structured new patient experience and sales process led to higher conversions and more consistent growth.
• Trusting and following a proven process (rather than winging it or constantly changing tactics) was essential for scaling and maintaining work-life balance.

Strategic Marketing & Consistency

• Regularly refreshing ads with genuine, unscripted content maintained a steady flow of new patients—even in a skeptical, highly educated market like Boulder.
• The right marketing isn’t just about leads—it’s about educating, connecting, and positioning your clinic as the go-to solution for specific problems.

Business Growth = Life Growth

• Tripling revenue enabled Dr. Moss and his wife to buy a home, start a family, and empower Dr. Christina to step back and pursue her passion in real estate.
• Hiring and training new team members created a real business—not just a job—allowing for true freedom and flexibility.

• Be Different: Clearly define what sets you apart—don’t try to be everything to everyone.
• Trust the Process: Find a proven growth roadmap and follow it fully, even when it feels risky or uncomfortable.
• Systematize Patient Experience: Structure your new patient exam and sales process for clarity, confidence, and conversion.
• Refresh Your Marketing: Show your authentic self in ads and content—consistency and personality outperform generic hype.
• Invest in the Right Help: Don’t waste years on ineffective agencies or DIY marketing—seek partners with a track record in your niche.
• Plan for Scale: Hire and train strategically, aiming for a business that works for you—not a business you’re trapped in.
• Reverse Engineer Your Goals: Start with your life goals (family, home, freedom) and build your business processes to support them.

“If you’re just like the next guy, why would someone choose you?” — Dr. Ryan Moss

“It’s not just about getting people in the door—it’s about making the experience so good they want to stay.” — Dr. Ryan Moss

“Chaos does not point in a direction. Organize it, and your goal becomes clear.” — Dr. Ryan Moss

“Hiring the right people at the right time is a process—don’t wing it.” — Dr. Ryan Moss

• Connect with the Super Clinic Project: Bonus content, training, and resources at superclinicproject.com

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.

Want a quick consult or a personal intro to a guest? Visit superclinicproject.com and click on the host’s picture.

Dr. Ryan Moss is a chiropractor specializing in upper cervical care and neurological conditions. After struggling to grow his clinic in Colorado, he embraced process-driven business systems, authentic marketing, and a commitment to differentiation—tripling his revenue, buying a home, and building a life of freedom and impact for his family and team. 

In this episode of The Super Clinic Project, host Jennifer Gligoric sits down with Jennifer Blake Gluckow, acclaimed sales coach, bestselling author, and entrepreneur. Jennifer shares her journey from childhood entrepreneur to nationally recognized sales expert, revealing practical, non-salesy strategies for clinic owners to grow their revenue, stand out from competitors, and create loyal patient advocates. Clinic owners will learn how to confidently embrace the sales mindset, differentiate their patient experience, and boost trust and referrals—without ever feeling “pushy.”

Key Topics Discussed:

• The Power of Belief in Sales:

• Jennifer recounts her early sales experiences, from selling bracelets as a child to Cutco knives and educational software.
• She explains why believing in your offer—and yourself—is the foundation of successful, authentic selling.

• Help, Don’t Sell: The Mindset Shift:

• “Help, don’t sell” is Jennifer’s mantra for service-based businesses.
• She shares stories illustrating how prioritizing patient needs over pushing services leads to trust, loyalty, and referrals.
• Clinic owners learn to overcome the “I’m not in sales” mindset and embrace their role as trusted advisors.

• Show, Don’t Tell & Prove Like Hell:

• The importance of using demonstrations, visuals, and patient testimonials to build credibility and emotional connection.
• Practical examples: testimonial walls, before-and-after photos, and patient success stories as powerful conversion tools.

• Differentiating Your Clinic Beyond Services:

• Why the patient experience—genuine kindness, remembering names, and personal touches—sets clinics apart, even when offering similar treatments.
• Small, cost-free gestures can create a “wow” factor and turn patients into raving fans.

• Avoiding the Commodity Trap:

• Jennifer explains why clinics should never compete on price alone.
• She offers actionable ways to add value, personalize care, and avoid becoming “just another clinic.”

• Mindset is Everything:

• How your internal beliefs and self-talk directly impact your sales results.
• Jennifer shares personal stories from sports and sales, emphasizing the power of a winning mindset in overcoming objections and closing deals.

• Action Steps for Clinic Owners:

• Tips for collecting more testimonials, improving patient interactions, and building a referral-based practice.
• How to engage your whole team in creating a memorable patient experience.

Memorable Quotes:

• “Patients can sense authenticity. When you genuinely want to help, sales happen naturally.” — Jennifer Blake Gluckow
• “Don’t compete on price. Compete on care, connection, and confidence.” — Jennifer Blake Gluckow
• “The experience is the differentiator—kindness and connection cost nothing, but mean everything.” — Jennifer Gligoric

Listener Engagement:

• Like, share, and review the podcast to help us reach more clinic owners.
• Connect with Jennifer Blake Gluckow on Instagram @iamjenniferblake and get her free guide for non-salesy sales at jenniferblake.co/superclinic (DM “super clinic” for the link).
• Have questions for Jennifer or want her back on the show? Leave a voice message at superclinicproject.com.
• Join our Free Skool community and access a 14-day FREE trial of our Mastermind program at superclinicproject.com.

1. AI & Automation: Add-On, Not Replacement

• “AI does not replace that personal touch... it’s supposed to improve the quality of what you’re delivering, not to replace it.” —Tracey Sundkvist
• Always ensure patients have the option to connect with a real person, not just a bot.

2. Test Before You Invest

• “Don’t get sold until you can try it out and you decide that you like it.” —Jennifer Gligoric
• Personally test digital tools (or have your team or even your kids try to ‘break’ them) before rolling them out to patients.

3. Telehealth: Underutilized Potential

• Telehealth shouldn’t replace physical appointments but can be powerful for prescreening, intake, payments, and ongoing check-ins.
• “You can get a lot done on telehealth... prescreening, signing people up, taking payments, all before they come into the office.” —Jennifer Gligoric

4. Tools We Recommend: BodySite & Jane

• Platforms like BodySite and Jane have telehealth and patient engagement tools built in.
• “We love Jane. Telehealth is built right into that. And another one is BodySite... you can get an entire free trial for them, and a discount if you use our code.” —Jennifer Gligoric

5. Building Out Patient Experience

• BodySite enables clinics to deliver daily personalized messages, care plan reminders, educational videos, and tracking for things like blood pressure or pain levels.
• “It can really be a one-stop shop that sits between you and the patient.” —Tracey Sundkvist

6. Concierge-Level Care & Retention

• Consistent, uplifting daily communication keeps patients engaged and committed to their care plans, improving retention.
• “They have a tendency to go along with that journey with you and feel more supported... it gives a more concierge level of care.” —Jennifer Gligoric

7. Automating Reviews & Referrals

• Integrate tools for easy 5-star reviews and patient testimonials, plus referral links for organic growth.
• “If you make it really, really simple for that person to refer... it’s an incredible tool for organic growth.” —Tracey Sundkvist

8. Focus on Programs & Higher-Ticket Offers

• Digital transformation tools work best for clinics running structured, outcome-driven programs where ongoing engagement is key.

BodySite

All-in-one patient engagement platform with telehealth, daily reminders, tracking, and more.

Special Offer: Free trial and discount with code: 5B150D

https://bodysite.com/ 

1. Audit your current digital tools: Are they improving patient experience or just adding complexity?
2. Test telehealth and patient engagement platforms: Try BodySite or Jane, and see how they fit your workflow.
3. Build out daily touchpoints: Create automated messages, educational content, and tracking for your patients.
4. Make reviews and referrals easy: Use built-in app features to drive more testimonials and organic growth.
5. Commit to ongoing digital transformation: Use tech to support—not replace—the personal care your clinic is known for.

• “AI is here to stay... it’s just about finding ways to use it that take away some of the busy work so you can stay focused on the important things.” —Tracey Sundkvist
• “Digital transformation in remote health is the wave of the future—when blended with in-person care, it only makes your clinic more powerful.” —Jennifer Gligoric

• Try BodySite with our code: 5B150D for a free trial and discount.
• Like, follow, and share this episode.
• Leave us a 5-star review—it helps us reach more clinic owners like you!
• For questions or support, contact us at podcast@superclinicproject.com 

Ready to up-level your practice and make $10,000 in 10 minutes? Take action on digital transformation today!

Tracey opens up about her personal experience as a patient—how a single phone call can make or break a sale, and why the front desk must speak the same language as your best ads. Jennifer jumps in with her hot-button take: the biggest mistake clinics make is hiring front desk staff for customer service, not for professional scheduling. The real job? Get butts in seats—period.

The hosts break down:

• Why “customer service” isn’t enough for your front desk
• The must-have mindset for professional schedulers
• Exact phone scripts that put you in control and boost conversions
• Why call control trumps “friendly hello” every time
• The critical role of follow-ups (and why most clinics are dropping the ball)
• How to handle chaos when phones ring and patients walk in at the same time
• The data-driven way to audit your front desk’s performance (and fix leaks fast)
• Why incentives work—and how to use them to energize your team

Tracey and Jennifer share actionable scripts, real-world examples, and their proven process for tracking, following up, and turning every call into an opportunity. If you’re running ads and not seeing results, your front desk might be the missing link.

• Front desk = professional scheduler: Their #1 job is to fill your calendar, not just answer calls.
• Use call control scripts: Always ask, “Who am I speaking with?” and guide the conversation.
• Measure what matters: Track how many first-time callers actually book and show up.
• Follow up relentlessly: Don’t lose leads by calling once and forgetting—automate and repeat.
• Incentivize performance: Set clear targets and reward your team for hitting them.

• Audit your incoming calls and booking rates—objectively.
• Implement the call control script shared in this episode.
• Set up a simple follow-up system for leads who don’t book right away.
• Consider incentive programs to keep your front desk motivated and accountable.

Feeling stuck? Need ideas to energize your front desk or brainstorm incentive plans? Book a free 15-minute session with Tracey or Jennifer at superclinicproject.com—just click on their pictures to schedule!

If this episode gave you $10,000 of value in 10 minutes, please like, follow, share, and leave a 5-star review. That’s how you help us—and other clinic owners—keep growing, serving, and living our best lives. 

Evolving from Insurance to Cash-Pay

• Dr. Zaino’s transition from insurance-based to all-cash practice, including the fears, bold price increases, and the necessity of creating a patient experience worth paying for.
• Commoditization in healthcare: Why racing to the bottom on price destroys value—and how education and experience set you apart.

The Power of Patient Education & Doctor-Doctor Relationships

• Moving from a “doctor-patient” to a “doctor-doctor” relationship—empowering patients to take ownership of their health.
• Education builds trust, confidence, and patient retention, making price less of an objection.

Making the Decision & Leading with Certainty

• The importance of decisiveness: Results and staff buy-in come only after a clear, committed decision from the clinic owner.
• Leadership starts at the top—your certainty and commitment set the tone for your entire team.

Overcoming Fear & Building Resilience

• Reframing fear as misplaced faith; courage is the bridge to confidence and certainty.
• Practical coaching and role-play are essential for overcoming objections and building a high-conversion sales process.

Mastering the Fundamentals & Avoiding Shiny Objects

• Success comes from doing the basics—over and over, with intention and excellence (the “Michelin Star” approach).
• Don’t chase new tactics before perfecting your core systems; track key metrics like referrals, reviews, and lifetime patient value.

The Value of Coaching & Continuous Improvement

• Even top performers need coaches to spot blind spots, stay accountable, and keep improving.
• Practice, role-play, and data-driven adjustments are non-negotiable for sustained growth.

• Commit Fully: Don’t “try” cash-pay—decide and go all in. Clarity at the top creates clarity and confidence throughout your team.
• Raise Your Value: Increase prices and deliver an experience that justifies it through education, empowerment, and unique patient journeys.
• Pre-frame Objections: Address insurance, money, and spouse objections early in the consult, not at the close.
• Practice Like a Pro: Role-play your scripts and sales process with the same intensity as a professional athlete—perfect practice makes perfect.
• Track What Matters: Measure referrals, reviews, retention, and maintenance care—let data guide your improvements.
• Invest in Coaching: Don’t go it alone; seek out coaches and mentors to keep you accountable and evolving.
• Stick to the Fundamentals: Master the basics—don’t get distracted by shiny objects or new tactics until your core systems are dialed in.

“Education and value are everything. Empower your patients and they’ll trust you—and pay for the experience.” — Dr. Chris Zaino

“Courage is the bridge to confidence and certainty. Move forward, even if you’re scared.” — Dr. Chris Zaino

“Success is the ability to do the mundane, over and over, with excellence.” — Dr. Chris Zaino

“Practice doesn’t make perfect—perfect practice makes perfect.” — Dr. Chris Zaino

Connect with Dr. Chris Zaino:

Instagram: @DrZaino

• Program: clinicsuperpower.com (for elevating your clinic’s uniqueness and vision)

Super Clinic Project Free Skool:

• Bonus content and resources at superclinicproject.com

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.

Questions or want a personal intro? Visit superclinicproject.com and click on Jennifer’s picture.

Dr. Chris Zaino is a world-renowned speaker, bestselling author, IFBB pro bodybuilder, and visionary behind one of the world’s largest wellness clinics. His leadership, relentless focus on fundamentals, and passion for patient empowerment have inspired thousands of clinic owners to evolve, grow, and lead with certainty. 

In this Coach’s Corner episode, Jennifer Gligoric and Tracey Sundkvist dive deep into the financial management missteps that keep clinics from scaling—and share practical fixes that could help you uncover $10,000 (or more!) in just 10 minutes. From understanding the real difference between revenue and collections to building a bulletproof emergency fund, this episode is packed with actionable tactics for clinic owners ready to step up their financial game.

Key Topics & Takeaways:

• The Language of Business: Tracey Sundkvist explains why learning to ‘speak business’—knowing your numbers and understanding financial facts—is the fastest way to a healthy, thriving clinic.
• Revenue vs. Billing: Jennifer Gligoric breaks down the crucial difference between what you’re contracting and what you’re actually collecting. Don’t confuse signed package values with cash in the bank!
• Cash Flow & Collections: Poor collections and inconsistent payment plans can sink even successful clinics. Get a handle on how much is coming in, when, and from whom.
• Emergency Funds: Both hosts stress the importance of having at least 3 months’ expenses set aside, especially for insurance-based clinics, to weather inevitable payment delays.
• The Power of a Business Plan: A solid business plan is your springboard for growth, attracting partners, and scaling to multiple locations.
• Audit Everything: Jennifer Gligoric shares real-world stories of renegotiating vendor contracts and cutting costs without slashing staff. Regular audits can uncover thousands in savings.
• Tax Planning: Don’t just rely on your accountant—get a tax planning expert who can help you make smarter decisions, from equipment purchases to asset management.
• Intentional Growth: Before you celebrate a cash windfall, know exactly what you want to do with that money. Set clear goals to avoid waste and maximize impact.

Action Steps:

1. Review your last month’s revenue and profit—know your numbers!
2. Build or revisit your business plan.
3. Separate contracting from collections in your tracking.
4. Audit your expenses and renegotiate vendor contracts at least annually.
5. Ensure you have a tax planning expert on your team.
6. Set aside at least 3 months’ expenses as an emergency fund.
7. Make a plan for every dollar you want to earn.

Connect with Us:

Questions or want to dig deeper? Book a free 15-minute brainstorming session with Jennifer Gligoric or Tracey Sundkvist at superclinicproject.com—just click on our pictures!

If you found value in this episode, please like, follow, share, and leave us a 5-star review.

Let’s help you bring more value to your clinic and patients!

• Patient Retention vs. Acquisition: Tracey explains that retaining patients saves marketing dollars and boosts referrals. When you’re the go-to provider for your patients’ problems, you become their first call—every time.
• Two Funnels to Master: Jennifer highlights the importance of building two systems:
  • Acquisition Funnel: Bringing in new patients (ads, front desk process, initial touchpoints).
  • Fulfillment Funnel: The patient journey after they enroll—rewarding clients, keeping them committed, and ensuring they achieve their desired outcomes.
• Follow-Up is Forever: Don’t stop follow-ups once someone becomes a patient. Continue reminders, send emails about upcoming visits, and share videos or resources to keep them engaged throughout their care plan.
• Communication & Experience: Tracey emphasizes the importance of every touchpoint: from handling billing issues to rescheduling calls, and even sending birthday wishes. Make the journey simple and pain-free.
  • Pro Tip: Keep your patient lists clean and up-to-date to avoid awkward mistakes (like sending birthday emails to former patients or, worse, deceased patients).
• Lists Are Business Assets: Jennifer underscores that your patient list is a core asset. Regularly update and scrub it—not just for better service, but because it impacts your clinic’s value if you ever want to sell.
• Referrals & Reviews: Ask for referrals and 5-star reviews regularly, but do it with purpose.
  • Tracey suggests connecting the ask to your clinic’s mission (“Help us reach more people and improve lives”) rather than just for business growth.

1. Audit Your Patient Lists: Clean up outdated or incorrect contact info. Remove patients who shouldn’t receive communications.
2. Map Your Fulfillment Funnel: Outline every step from patient onboarding to ongoing engagement. Where can you add value or reminders?
3. Set a Review/Referral Goal: Track your 5-star reviews and referrals. Make it a team goal (e.g., ask every patient on their 4th visit).
4. Refine Your Ask: Frame reviews and referrals as a way to help others, not just your clinic.

• “Retention saves you on marketing and grows your clinic organically.” – Tracey Sundkvist
• “Your patient list is a business asset—treat it like one.” – Jennifer Gligoric
• “Don’t stop follow-ups once someone becomes a patient.” – Jennifer Gligoric
• “Frame your review ask around your mission, not just your business.” – Tracey Sundkvist

• Visit superclinicproject.com for more resources, free trainings, and to join the community.
• Like, share, and leave a 5-star review to help us reach and educate more clinic owners.

Ready to turn your clinic into a super clinic?

Apply these retention strategies and watch your patient value—and your impact—grow.

In this episode of The Super Clinic Project, host Jennifer Gligoric interviews Randolph Love, a chartered financial consultant, certified IUL master, and partner at the Franchise Consulting Company. Randolph brings a wealth of expertise in finance, tax strategy, and franchising, sharing practical insights for clinic owners who want to secure their financial future, minimize taxes, and potentially scale through franchising. Whether you’re nearing retirement or just starting to think about long-term wealth, this episode delivers actionable strategies to help you thrive.

Key Topics Discussed:

1. Retirement Planning for Clinic Owners:

• Randolph debunks the myth that it’s “too late” to plan for retirement after age 60, explaining why the 5–10 years before stepping back are the most crucial for financial planning.
• He reframes retirement as creating the option for freedom, not the obligation to stop working.

2. The Four Pillars of Financial Security:

• Liquidity: Can you access your money quickly and without penalty?
• Safety: Are your assets protected from market volatility?
• Return: Are you getting a real, after-tax rate of return?
• Tax Treatment: How can you minimize taxes now and in the future?

3. Rethinking Traditional Retirement Accounts:

• Randolph explains the pitfalls of 401(k)s and IRAs, including limited liquidity and potential tax burdens.
• He recommends considering Roth conversions and alternative vehicles for better flexibility and security.

4. The “Conceptual Bank” Strategy Using Life Insurance:

• Discover how a properly structured indexed universal life (IUL) policy can act as a personal bank for clinic owners.
• Randolph outlines how to:
  • Grow your money tax-deferred (IRC 72e)
  • Access funds tax-free (IRC 7702)
  • Leave a tax-free legacy to your heirs (IRC 101a)
• Learn how to fund your policy with regular business expenses and borrow against it, keeping your cash compounding for life.

5. Financial Literacy, Language, and Teamwork:

• Randolph and Jennifer discuss why understanding financial rules—and having the right advisors—is essential for clinic owners.
• The conversation explores the deeper meaning of words like “idiot” and “imbecile,” emphasizing the value of not going it alone in business and finance.

6. Franchising Your Clinic:

• Randolph shares the key questions to ask before franchising:
  • Can your clinic run without you?
  • Are you ready to become a business coach for others?
• He explains the benefits, risks, and long-term income potential of franchising, plus tips on protecting your brand and structuring agreements.

Memorable Quotes:

• “The best time to plan for freedom is 5–10 years before you want the option to step back.” — Randolph Love
• “Don’t just chase returns—think about liquidity, safety, and tax treatment.” — Randolph Love
• “If you’re paying too much in taxes, it’s your fault for not understanding the law.” — Former CFO of Coca-Cola (as quoted by Randolph)
• “Don’t go it alone—financial literacy and teamwork are your best assets.” — Jennifer Gligoric

Listener Engagement:

• Like, share, and review the podcast to help us reach more clinic owners like you.
• Have questions for Randolph? Visit superclinicproject.com or text him directly for a free business evaluation.
• Join our Free Skool community and access a 14-day FREE trial of our Mastermind program at superclinicproject.com.

Tracey (our resident neuroscience expert and business consultant) explains why social proof is so much more than just a “nice to have”—it’s essential for helping patients relate to your clinic, see themselves in your success stories, and say “yes” to your services. Jennifer shares how testimonials can warm up leads before they ever talk to you, and why diversity in testimonials (different ages, backgrounds, and ways of speaking) makes your clinic relatable to a wider audience.

• Social Proof Drives Decisions: People trust other patients’ real stories more than any ad or sales pitch. The more relatable and authentic, the better!
• The Three-Part Testimonial Formula:

1. Start with the Problem: What was the patient struggling with before?
2. Describe the Experience: How did they find your clinic, and what was the process like?
3. Share the Outcome: What results did they achieve after working with you?

• When asking for testimonials, guide your patients with the three-part formula above to get the most compelling stories.
• Don’t worry about perfection—just get started! Repetition is your best teacher.
• Use your testimonials in all your marketing and in-office materials to maximize their impact.

If you feel stuck getting testimonials or you’re in a challenging niche, Jennifer and Tracey are here to help!

Book a free 15-minute session at superclinicproject.com—just click on either host’s photo and get actionable advice on the spot.

• Like, follow, and share the Super Clinic Project podcast!
• Leave us a 5-star review to help us keep delivering these tips and help more clinic owners like you.
• Questions or feedback? Email us at podcast@superclinicproject.com

• AI Isn’t Just for Tech Giants: Automation and AI are now accessible to clinics of all sizes. The clinics leveraging these tools will shape the future of healthcare.
• You Still Need Real Intelligence: AI is here to amplify your expertise—not replace it. Success comes from combining your clinical smarts with cutting-edge tech.
• Prompt Mastery is Essential: The best results come from asking the right questions. Becoming a “prompt master” is now a vital business skill.
• Clinic-Specific Tools to Explore:
  • Documentation: DeepScribe, Heidi, LawDocs, Regard
  • Workflow: Olive, Regard
  • Research: ConsensusAI
  • General AI: ChatGPT, DeepSeek, OpenAI
• Affordable Alternatives Exist: For every high-priced AI, there’s often a free or budget-friendly alternative. Start investigating what your competitors are using.
• Routine is Key: Make time each week to research new AI tools, industry trends, and regulatory changes. Staying proactive keeps you competitive.
• Patient Experience Wins: Use AI to automate reminders, send personalized messages, and streamline communication—freeing up time to focus on care.

1. Audit Your Current Workflows: Identify manual tasks that could be automated.
2. Research AI Tools: Start with the episode’s recommended list and look for ones tailored to your specialty.
3. Practice Your Prompts: The better your questions, the better your AI results.
4. Integrate AI Into Your Routine: Make learning about new tech a regular part of your business week.
5. Enhance Patient Engagement: Use automation for reminders, follow-ups, and sharing educational content.

• “AI doesn’t replace intelligence—it amplifies it.” - Jennifer Gligoric
• “If you’re not growing, you’re dying. Owners always ask, ‘How can I do more with less?’” - Jennifer Gligoric
• “AI is a magnificent way to help you do this in a fun, interactive, almost guided way.” - Jennifer Gligoric

Loved the episode? Please like, follow, and share the Super Clinic Project Podcast! Your 5-star review helps us reach more clinic owners ready to level up.

Contact us:

podcast@superclinicproject.com 

Ready to turn your regular clinic into a Super Clinic? Tune in every week for more actionable insights! 

From Burnout to Bold Reinvention

• Dr. Dee’s early career as an ER physician left him burned out and disillusioned with a system focused on symptom management—not true healing.
• With the support of his family, he left a high-paying ER job to pursue his vision of faith-based, transformative care, starting with an opioid addiction clinic.

The Reality of Entrepreneurship

• Initial income was a fraction of his previous salary—forcing a dramatic lifestyle shift and a crash course in business fundamentals.
• “I had to learn that profit isn’t a bad word. Margin is what sustains the mission.”

Unlocking Growth: Systems, Margin, and Mindset

• Early struggles included low-margin offers, lack of systems, and doing everything himself.
• The breakthrough came through coaching, accountability, and embracing the CEO role: tracking data, building margin into offers, and delegating clinical and sales duties.

Selling with Integrity

• Dr. Dee learned to serve, not sell: “It’s about caring for people and guiding them to the right solution—even if it means telling them they don’t need your program.”
• Teaching his team a consultative, non-salesy approach led to higher conversions and client trust.

Paying Down the ‘Ignorance Tax’

• Investing in coaching and proven frameworks helped Dr. Dee shortcut years of trial and error.
• “Time is our most valuable asset. Pay to learn from those who’ve already done it, so you can serve more people, faster.”

Purpose-Driven Growth

• Dr. Dee now leads Alpha Omega Wellness, specializing in IV ketamine therapy for depression and anxiety—with life-changing results.
• He feels a moral obligation to scale: “If what you do truly helps people, you owe it to your community to grow.”

• Know Your Numbers: Track data and margin—don’t fly blind.
• Embrace the CEO Role: Set aside time for leadership, not just clinical work.
• Build Margin Into Every Offer: Profit fuels your mission and growth.
• Delegate and Systematize: Hire, train, and trust your team for fulfillment and sales.
• Invest in Coaching: Pay down your ignorance tax to accelerate progress.
• Lead with Integrity: Always recommend what’s best for the patient—even if it’s not your program.
• Stay Mission-Focused: Remember, growing your clinic is a service to your community.

“Profit isn’t a bad word. Margin is what sustains the mission.” — Dr. Dee Bonney

“You didn’t know how to be a doctor before you learned it. Business is the same—pay to learn it well.” — Dr. Dee Bonney

“If what you do truly helps people, you owe it to your community to grow.” — Dr. Dee Bonney

“Time is our most valuable asset. Don’t pay the ignorance tax with years you’ll never get back.” — Dr. Dee Bonney

“It’s about caring for people and guiding them to the right solution—even if it means telling them they don’t need your program.” — Dr. Dee Bonney

• Free Community & Training: Get bonus content, worksheets, and action steps for this episode at superclinicproject.com (Free Skool section).
• Special Offer: Access a free trial of the Super Clinic Masterclass—learn the systems and frameworks that helped Dr. Dee transform his clinic.
• Learn More: Connect with Dr. Dee and Alpha Omega Wellness at alphamegawellness.com.

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and clinic success stories!

Dr. Dee Bonney is a former ER physician and founder of Alpha Omega Wellness in Central Indiana. He is passionate about faith-based care, mental health transformation, and helping clinicians build profitable, purpose-driven practices that change lives.

Jennifer and Tracey share real-world examples (from Gordon Ramsay’s kitchen makeovers to high-performing clinics) illustrating why trying to serve everyone leads to mediocrity—and how hyper-focusing on your unique niche is the fastest way to stand out, attract better patients, and boost profits.

They dive into actionable strategies for localizing your clinic’s content to connect with your community, from targeting specific neighborhoods in big cities to plugging into local events and festivals in smaller towns. You’ll discover how to position your clinic as the go-to expert, reduce wasted ad spend, and build a brand that commands authority and higher fees.

Whether you’re a med spa, chiropractic, or specialty clinic owner, this episode will help you simplify your business, clarify your message, and maximize your impact.

• Specialization Wins: Avoid the “Denny’s” trap—don’t try to offer everything to everyone. Hyper-niche clinics (think lash bars, blowout bars, or back pain specialists) thrive because they’re known for one thing.
• Content Localization: Tailor your messaging to your specific neighborhood or community. In big cities, narrow your focus to a few blocks; in smaller towns, own your 7-mile radius.
• Community Connection: Tie your clinic’s content and offers to local events, fun runs, or festivals to build relevance and rapport.
• Systematize for Scale: Successful multi-specialty clinics start by dominating one niche, then add new specialties as separate “mini-businesses” with their own systems and funnels.
• Clarity Over Complexity: The more clearly defined your offer, the easier it is to market, measure, and scale. Simplicity boosts profitability and authority.
• Regular Review: Growth isn’t just about adding more—it’s also about removing what’s not working and doubling down on what delivers results.

1. Define Your Niche: What’s your “signature dish”? Get clear on what you do best and build your messaging around it.
2. Localize Your Content: Mention local landmarks, events, and neighborhoods in your ads and social posts.
3. Audit Your Offerings: Eliminate services that aren’t profitable or don’t add value to your ideal patients.
4. Simplify Systems: Focus on one specialty and systematize before expanding.
5. Engage Locally: Sponsor or participate in community events to increase your clinic’s visibility and trust.

Enjoyed this episode? Please like, follow, and share the Super Clinic Project Podcast—Coach’s Corner. Don’t forget to leave a 5-star review to help us keep delivering actionable insights to help you scale your clinic!

Contact:

podcast@superclinicproject.com

• Connection Over Everything: Competition is fiercer than ever, and the old “set it and forget it” approach won’t work. Success now hinges on building real, visible connections with your audience.
• Pick Your Platforms Wisely: Don’t spread yourself thin. Ask your patients where they hang out online, tally up the responses, and focus on one (max two) social platforms where your ideal clients are already active.
• Video Is King: Forget static ads and generic AI content. Personalized, authentic video is the new standard—showcase yourself, your team, and your clinic. Make your online presence match the real in-clinic experience.
• Consistency Wins: Visibility is a long game. Commit to 3–5 short videos per week (45–60 seconds each) and supplement with educational posts. Don’t expect overnight results—think 6–8 weeks for traction, then build from there.
• Leverage Testimonials and Stories: Video testimonials are gold. Where privacy is a concern, use written testimonials or anonymized stories to share real patient wins and build trust.
• Know Your Community: Understand what matters to your local audience and weave those values into your messaging. Position yourself as a community expert, not just another clinic.
• Track and Tweak: Monitor where your new clients are coming from and adjust your strategy for steady growth. Even slow progress compounds into big wins.

1. Survey Your Patients: Ask every new and current patient where they found you and which social platforms they use.
2. Start Filming: Record 3–5 short, authentic videos per week. Keep them under 60 seconds and make sure they feel like “you,” not a stock ad.
3. Share Real Stories: Collect video or written testimonials, or share anonymized stories of patient success.
4. Track Results: Set up a simple way to track which marketing efforts bring in new patients. Adjust as you go.
5. Commit to the Process: Give it at least 6–8 weeks before expecting major results, and keep refining your approach.

Connect with Us:

Have questions or want help launching your clinic’s marketing? Reach out at podcast@superclinicproject.com. 

Like what you hear?

Leave us a 5-star review and share this episode with a clinic owner who needs a marketing reboot!

In this episode of The Super Clinic Project, host Jennifer Gligoric interviews Cavaliere Franco Lofranco, a visionary entrepreneur and healthcare industry disruptor. Franco shares his incredible journey from co-founding one of Canada’s first high-speed internet companies to innovating across multiple industries, including healthcare. This episode dives into the future of AI, robotics, and technology in healthcare, offering actionable strategies for clinic owners to stay ahead of the curve and thrive in a rapidly changing world.

Key Topics Discussed:

The Challenges of Innovation Resistance in Healthcare:

• Franco highlights how healthcare, one of the slowest industries to adapt, is still reliant on outdated systems like paper charts.
• He shares why resisting technological change is a risk and how embracing innovation can secure long-term success.

AI’s Transformative Role in Healthcare:

• Predictions of AI taking over diagnostics, surgery, and even personal health management.
• Examples of AI-powered tools, like concierge health systems and robotic assistants, that are already disrupting the industry.
• Franco emphasizes the opportunity for clinic owners to identify inefficiencies and use AI to solve them.

Opportunities for Clinic Owners:

• Clinic owners can leverage their insider knowledge to create solutions for industry pain points, such as AI-based hiring systems or tools for patient management.
• Franco shares real-life examples of entrepreneurs who solved industry problems through innovation and reaped massive rewards.

The 5 Key Success Factors for Entrepreneurs:

1. Resourcefulness: The ability to pivot, solve problems, and adapt to change.
2. Personal Development: Investing in leadership and self-growth, especially for medical professionals transitioning into business.
3. Being Great with People: Building a culture of empowerment, recognition, and positivity to inspire teams.
4. Visionary Communication: Clearly articulating your vision to inspire and attract the right people to your mission.
5. Structure: Establishing a sustainable, duplicatable structure that doesn’t rely solely on you and empowers your team.

Vision for the Future:

• Franco shares his vision of a healthcare system transformed by AI and robotics, making care more accessible and affordable.
• The potential for humanoid robots to assist with household tasks, post-operative care, and elder care, creating new opportunities for clinic owners to innovate.

Memorable Quotes:

• • “Leadership isn’t about control; it’s about inspiring others to follow.” — Franco Lofranco
  • “Innovation starts with seeing the possibility in the problem.” — Franco Lofranco

• Technology isn’t here to replace you; it’s here to empower you.” — Franco Lofranco

• “The best businesses thrive on structure that doesn’t rely on one person.” — Franco Lofranco
• Resourcefulness is the ultimate skill for any entrepreneur.” — Franco Lofranco

Listener Engagement:

• Like, share, and review the podcast to help us reach more clinic owners like you.
• Have questions for Franco? Visit superclinicproject.com to record a message for him—your question might be featured in a future episode!
• Join our Free Skool community and access a 14-day FREE trial of our Mastermind program at superclinicproject.com.

You’ll learn:

• The difference between being authoritative and being a steamroller (and why it matters to your team and your patients!)
• Why empathy is important, but authority is essential for real results
• How to avoid desperation and keep your standards high—without losing your best clients or staff
• Real-world examples from inside successful clinics (including what happens when you finally ask for commitment)
• Simple, actionable questions you can use today to boost your confidence and get others on board

Whether you’re leading a team, guiding patients to better outcomes, or just trying to show up more powerfully in your business and life, this episode is packed with practical takeaways you can use right away.

• Authoritativeness ≠ Dictatorship: Leadership is about clarity, confidence, and direction—not steamrolling your team or clients.
• Empathy + Authority: The best clinic owners blend genuine care with assertive expertise. Don’t be afraid to step up and lead.
• Ask for Commitment: Whether it’s a new staff checklist or a patient care plan, ask for buy-in. “Can I get your commitment?” is a game-changer.
• Self-Check: Regularly ask yourself, “How confident am I that this will get done?” If confidence is low, it’s time to strengthen your authority muscles.
• Raise Your Standards: Don’t let desperation erode your authority. Attract and retain the right people—staff and patients—by standing firm on your vision.

1. Identify where you need to show up more authoritatively—in your clinic, with your team, or in patient care.
2. Start asking for commitment in key conversations.
3. Challenge yourself to honor your own commitments first—lead by example.

If this episode fired you up, please:

• Like, follow, and share the show
• Leave us a 5-star review—it helps us help more clinic owners like you!
• Connect with us: podcast@superclinicproject.com 

Ready to make $10K in 10 minutes? Step into your authority—your clinic (and your life) will thank you.

Highlights:

• Team Reset Strategies: Why team slumps happen and how to bring everyone back on track—without drama or burnout.
• Purpose-Driven Motivation: How to reconnect your team to your clinic’s mission and long-term goals.
• Communication that Energizes: The power of radical honesty, transparency, and asking for input.
• Real-World Solutions: Referral campaigns, goal setting, and creative incentives that actually move the needle.
• Accountability for All: How leaders can model responsibility and create a safe space for team members to own mistakes and share solutions.
• Strengths-Based Feedback: Giving feedback that highlights strengths and encourages growth—without blame or shame.

Action Steps:

• Run a team reset: Hold a quick, honest meeting to acknowledge challenges and invite solutions.
• Revisit your clinic’s big-picture goals: Share your mission and quarterly objectives to inspire and align your team.
• Try a fresh incentive: Launch a referral campaign or set a fun, meaningful goal for your team to rally around.
• Model accountability: As a leader, own your mistakes and encourage team members to do the same.
• Need a reset plan? Book a free session with Jennifer or Tracey at superclinicproject.com or join our Free Skool community for more resources.

Connect with Us:

• Visit: superclinicproject.com
• Email: podcast@superclinicproject.com
• Join our Free Skool for more resources and community

Don’t forget: Subscribe, leave a review, and share this episode with a clinic owner who needs a team reboot! 

From Burnout to Bold Moves

• Gabby’s story: After years in trauma care and a life-changing maternity leave, she left hospital work behind to pursue entrepreneurship and create a clinic on her own terms.
• The leap into business came with uncertainty and fear—but also a drive to serve her purpose and community.

The Power of Knowing Your Numbers

• Early struggles stemmed from not knowing what to track. Once Gabby learned to focus on key metrics, growth accelerated.
• “If you’re not tracking it, you can’t improve it.” — Gabby

Niche Down for Impact

• Market research revealed a gap in men’s health in her area, inspiring Gabby to specialize.
• Focusing on a clear niche allowed her to master a few high-impact services rather than trying to be everything to everyone.

Systems, Scheduling & Scaling

• Wearing all the hats is part of startup life—but discipline, time-blocking, and building systems are essential for sustainable growth.
• As the clinic grew, Gabby learned to delegate, hire, and communicate outcomes clearly to her team.

Mindset and Daily Routines

• Quiet time for reflection, learning, and faith is a non-negotiable part of Gabby’s daily routine.
• CEO mindset: Growth starts with how you think and the beliefs you hold about what’s possible.

Focus on the 20% That Drives Results

• Inspired by the book “10x is Easier Than 2x,” Gabby regularly audits her activities, automating or outsourcing everything except the few tasks that drive the majority of her results.

Leveraging Tech & AI

• Gabby and Jennifer discuss using AI and other tools to automate busywork, freeing up time for high-impact leadership and patient care.

• Know your numbers: Start tracking key metrics (leads, conversions, revenue, etc.)—don’t fly blind.
• Niche down: Identify an underserved need in your market and become the go-to expert.
• Block your time: Use disciplined scheduling to juggle CEO, provider, and personal roles.
• Delegate and empower: Build systems and train your team to handle tasks so you can focus on growth.
• Audit your activities: List everything you do, highlight the few that drive results, and eliminate or outsource the rest.
• Prioritize mindset: Make time for personal growth, reflection, and learning every day.
• Leverage technology: Use AI and automation tools to handle admin and marketing tasks.

“If you’re not tracking it, you can’t improve it.” — Gabby Griffin

“You can’t do it all yourself—focus on the 20% that brings 80% of the results.” — Gabby Griffin

“Mindset is everything. If you don’t take time to refuel and grow, you can’t lead your clinic.” — Gabby Griffin

“Growth comes from stepping out of your comfort zone and trusting your vision.” — Gabby Griffin

• Free Community & Training: Get bonus content, worksheets, and action steps for this episode at superclinicproject.com (Free Skool section).
• Special Offer: Access a free trial of the Super Clinic Masterclass—learn the systems that helped Gabby achieve 347% growth!
• Learn More: Connect with Gabby and Men’s Health Athens at menshealthathens.com and on all major social platforms.

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and clinic success stories!

Gabby Griffin is a nurse practitioner, entrepreneur, and founder of Men’s Health Athens. She’s passionate about men’s health, functional medicine, and helping clinic owners achieve rapid, sustainable growth—without sacrificing their purpose or family life.

Highlights:

• Systems That Serve You: Why the right systems should free up your time—not add to your workload.
• From Chaos to Clarity: How to move beyond “the way we’ve always done it” and design systems that drive growth.
• What to Track: Discover which metrics matter most, and how a few minutes of tracking can give you powerful insights.
• Audit for Impact: How to evaluate your current systems, spot overlaps, and simplify for better results.
• Practical Tips: Real-world examples of system audits, cost-saving simplifications, and making automation part of your patient experience.
• Sales Systems Demystified: Understand the true purpose of your sales process and how to measure its effectiveness.

Action Steps:

• Audit your systems: Are they delivering the outcomes you want, or just creating busywork?
• Simplify and automate: Look for ways to cut complexity and automate repetitive tasks.
• Track what matters: Spend 3–5 minutes a day on key metrics for game-changing clarity.
• Need help? Book a free session with Jennifer or Tracey at superclinicproject.com or explore our Free Skool and Mastermind for step-by-step audit tools.

Connect with Us:

• Visit: superclinicproject.com
• Email: podcast@superclinicproject.com
• Join our Free Skool for more resources and community

Don’t forget: Subscribe, leave a review, and share this episode with a clinic owner ready to let their systems do the heavy lifting!

Highlights:

• Accountability in Action: Why leadership is more than theory—and how your daily habits reflect your true values.
• Integrity Over Image: The costly disconnect when your actions don’t match your company’s promises (and how to fix it).
• Walk Your Talk: Real-world examples of companies thriving by living their values—no matter how unconventional.
• Doctor, Heal Thyself: The importance of modeling the change you want to see, both for your team and yourself.
• Speak Your Mission: How communicating your goals and values out loud creates clarity and commitment.
• Authenticity Pays Off: Why aligning your business with your real purpose leads to more profit, better staff, and a business that feels right.

Action Steps:

• Audit your leadership: Are your actions consistently reflecting your stated values and company mission?
• Have the conversation: Clearly communicate your goals and expectations to your team—don’t assume they know!
• Align and adjust: If your business (or your role) isn’t matching your true goals, explore ways to bridge the gap or pivot.
• Need a sounding board? Book a free session with Jennifer or Tracey at superclinicproject.com by clicking on their photos.

Connect with Us:

• Visit: superclinicproject.com
• Email: podcast@superclinicproject.com
• Join our Free Skool for more resources and community

Don’t forget: Subscribe, leave a review, and share this episode with a clinic owner who’s ready to lead with authenticity!

In this episode of The Super Clinic Project, host Jennifer Gligoric interviews Dr. Michael Neal, founder of Build My Team, to discuss his innovative approach to hiring and team building for clinics. Dr. Neal shares his journey from overcoming hiring struggles in his optometry practice to creating a system that eliminates resumes and identifies top talent based on natural strengths. Whether you’re a clinic owner facing hiring challenges or looking to optimize your team, this episode is packed with actionable insights.

Key Topics Discussed:

The Challenges of Traditional Hiring:

• Dr. Neal explains the pitfalls of relying on resumes, which often lead to wasted time, unqualified candidates, and inflated claims.
• Learn how traditional interview questions fail to reveal a candidate’s true abilities or fit for the role.

The Birth of Build My Team:

• Discover how Dr. Neal developed a system inspired by top organizations like Disney and Four Seasons, focusing on assessments rather than resumes.
• Build My Team uses a strengths-based approach to identify candidates who are naturally aligned with the role’s demands.

Automation and Efficiency:

• The Build My Team system automates the hiring process, saving clinics time by filtering candidates and providing insight reports that summarize their strengths.
• Clinics can hire top talent with less than an hour of effort, reducing the stress and inefficiencies of traditional hiring.

Finding and Retaining A-Players:

• Dr. Neal highlights the importance of hiring A-players who are motivated, adaptable, and eager to contribute.
• Over 90% of hires through Build My Team remain long-term employees, significantly reducing turnover.

Tailoring the Process for Clinics:

• The system is designed specifically for healthcare clinics, addressing unique challenges such as rural hiring, high turnover, and skill gaps.
• Candidates are assessed on their ability to learn quickly and align with clinic values, ensuring a seamless fit.

Memorable Quotes:

• "The hiring process doesn’t have to be painful—it can be precise, efficient, and even enjoyable." — Dr. Michael Neal
• "We don’t work based on experience; we work based on strengths." — Dr. Michael Neal
• "The right hire doesn’t just fill a role—they elevate your entire practice." — Jennifer Gligoric

Listener Engagement:

• Like, share, and review the podcast to help us reach more clinic owners like you.
• Have questions for Dr. Neal? Visit our homepage to record a message for him—your question might be featured in a future episode!
• Join our Free Skool community and access a 14-day FREE trial of our Mastermind program at superclinicproject.com.

• You Write Your Own Story: Your current beliefs shape your reality. Challenge them, and you’ll see new opportunities everywhere.
• Failure Is Fuel: Every clinic owner will fail—it’s what you do next that matters. Use each failure as a stepping stone to growth.
• Drop the Judgment: Instead of asking, “Am I right or wrong?” try, “Is this belief or behavior helping me or holding me back?”
• Done Is Powerful: The fastest path to progress is sometimes just deciding you’re done obsessing over a mistake or habit. Give yourself permission to move forward.
• Support Is Here: Growth is easier with the right support. Jennifer and Tracey are always available for a complimentary strategy session to help you get unstuck and accelerate your results.

• Practice Saying “Done”: Notice where perfectionism or self-judgment is holding you back, and give yourself permission to move on.
• Audit Your Mindset: Regularly ask whether your beliefs and habits are serving your clinic’s growth.
• Book a Free Strategy Session: Get personalized advice—visit superclinicproject.com and click on Jennifer or Tracey’s photo to schedule your complimentary call.

• Website: superclinicproject.com
• Email: podcast@superclinicproject.com
• Join Free Skool: Access exclusive resources and a community of growth-minded clinic owners
• Subscribe & Share: Love the show? Subscribe, leave a review, and share this episode with another clinic owner ready to level up!

Pro Tip: Your next big win might be just one mindset shift away. Give yourself permission to be “done” with what’s holding you back—then watch what happens! 

Key Takeaways:

• Scripts ≠ Robots: Great scripts create consistent, professional, and patient-focused conversations—not soulless exchanges.
• Mindset Shift: Your front desk isn’t just a receptionist—they’re professional schedulers whose #1 job is getting “bums in seats.”
• Control the Call: Use call control questions (“Who am I speaking with?”) to lead the conversation and drive bookings.
• Personalization Comes After Mastery: Just like baking, get the recipe right first—then add your own flavor.
• Sales Is Service: If you solve problems and get paid, you’re in sales—own it!
• Consistency = Growth: Scripts let you measure, refine, and scale your patient acquisition and care.

Resources and Next Steps:

Book a Free Strategy Session:

Facing a leadership or team challenge? Get a complimentary session with Jennifer or Tracey—just click their pictures at superclinicproject.com. 

Join the Super Clinic Community:

For more actionable strategies, join our free Skool group and access exclusive training and tools. 

Love this episode? Subscribe, leave a review, and share it with a fellow clinic owner who’s ready to level up!

Connect: 

Questions or feedback? Email podcast@superclinicproject.com

• Francie explains how turnover costs extend beyond hiring fees to include onboarding, training, culture impact, and lost reinvestment opportunities.
• Learn how to track and quantify metrics like voluntary vs. involuntary turnover and onboarding expenses to understand the financial impact on your clinic.

• Investing in coaching and training is a proven way to reduce turnover and improve team efficiency.
• Francie highlights the importance of aligning professional development with employee needs through surveys and feedback.

• Jennifer and Francie discuss how fostering a workplace culture focused on growth, feedback, and collaboration can attract and retain top talent.
• Empower employees to contribute actionable ideas by providing clear guidelines and incentives.

• Explore creative ways to motivate employees, such as credentialing, badges, and bonus pools linked to performance and contributions.
• Align employee incentives with clinic goals, such as patient acquisition, efficiency, and compliance.

• Learn how to test and track the effectiveness of professional development programs by comparing performance metrics between groups with and without coaching.

• "Every dollar you spend on professional development comes back to your bottom line through better performance and loyalty." — Francie Jain
• "A growth-oriented culture doesn’t just attract great employees—it keeps them engaged and performing at their best." — Jennifer Gligoric
• "Investing in your employees isn’t an expense; it’s a strategy for growth that pays off in retention, efficiency, and culture." — Francie Jain

• Like, share, and review the podcast to help us reach more clinic owners like you.
•  Have a question for Francie? Visit our homepage to record a message for her. Your question might be featured in a future episode!
• Join our Free Skool community and access a 14-day FREE trial of our Mastermind program at superclinicproject.com.

Highlights:

• Why leadership is about what you do, not who you are
• The three must-have traits: integrity, self-awareness, adaptability
• Setting expectations and empowering your team to innovate
• Turning personal relationships into professional results
• Measuring leadership and giving objective feedback
• Making tough calls with underperformers—when to coach, when to cut
• The power of weekly 1:1s and clear communication

Plus: Get access to the “Idea Meter” tool to help your team bring you better, more relevant ideas.

• Leadership is Action: Show up with intention every day. Set direction, communicate your vision, and be purposeful.
• Empower Your A-Team: Attract, nurture, and unleash top performers by fostering accountability and innovation.
• Measure What Matters: Tie leadership effectiveness to clear KPIs and benchmarks. Consistent, honest communication helps underperformers self-select out or step up.
• Find the Balance: Be radically honest—support your team, but don’t get manipulated. There’s a sweet spot between being too lenient and too strict.
• Weekly 1:1s: Every team member needs regular, objective performance check-ins. As your clinic grows, scale your management structure accordingly.

• Download the “Idea Meter” from our Skool Group: Help your staff vet and present high-impact ideas. 
• Book a Free Strategy Session: Facing a leadership or team challenge? Get a complimentary session with Jennifer or Tracey—just click their pictures at superclinicproject.com.
• Join the Super Clinic Community: For more actionable strategies, join our free Skool group and access exclusive training and tools.

Connect with Us: Questions or feedback? Email podcast@superclinicproject.com

Highlights:

• Why Mindset Matters: Your business results are shaped by your thoughts, skills, and actions. If you want better results, it’s time to upgrade your mindset.
• The Three Essential Roles: Learn the difference between the Technician, Manager, and Entrepreneurial mindsets (inspired by Michael Gerber’s “E-Myth”)—and why you must break free from being just the “technician” in your business.
• Stop Being Your Own Worst Boss: Avoid the trap of creating a job you hate by constantly working in fulfillment and admin. Discover the path to becoming a true CEO and shareholder in your clinic.
• Strategic Delegation: Why your first hire shouldn’t just be a “catch-all” admin, and how to structure your team for growth instead of bottlenecks.
• Action Steps: Identify which activities are truly CEO-level and which can be delegated or outsourced. Even if it takes time, start planning your exit from day-to-day fulfillment now.
• Resources & Support: Not sure what technician, manager, and entrepreneur activities look like in your clinic? Reach out for a free strategy session—Jennifer and Tracey are here to help!

Ready for Your CEO Breakthrough?

Visit superclinicproject.com and click on Jennifer or Tracey’s photo to book a free session. Share your biggest challenge and get expert, actionable advice to move your clinic forward—fast.

Connect & Share:

• Love this episode? Subscribe, leave a review, and share it with a fellow clinic owner who’s ready to level up! 
• Contact: podcast@superclinicproject.com 
• Join our Free Skool for more resources and community at superclinicproject.com 

In this episode of The Super Clinic Project Podcast, host Jennifer Gligoric sits down with Ursula Mentjes, a 5-time bestselling author, sales strategist, and NLP expert. Together, they explore how clinic owners can shift limiting beliefs, scale their businesses, and achieve financial freedom. Ursula shares actionable insights on goal-setting, overcoming mental barriers, and creating a scalable business model that allows clinic owners to work less while earning more.

Scaling with Independence:

• Ursula emphasizes the importance of building a business that can operate without the owner.
• Example: A dental practice owner and her husband scaled from mid-six figures to over $1M, enabling them to take a month-long vacation.
• A healthy business is one where the owner can step away for at least 6-9 weeks without disruption.

Model Month and Revenue Goals:

• Create a "model month" template to identify necessary changes for hitting revenue targets (e.g., $100K/month).
• Common adjustments include raising prices, improving profit margins, or offering packages.
• Example: A client projected $700K in a month and achieved it by aligning her actions with a revenue model.

Shifting Limiting Beliefs:

• Identify and challenge limiting beliefs, such as “Doubling revenue means doubling work.”
• Replace negative beliefs with empowering “I am” statements.
• Example: A construction industry client broke a 20-year income ceiling by reframing her mindset about sales, ultimately surpassing $1.2M in revenue.

3 Easy Steps to Shift Limiting Beliefs and Scale:

1. Get clear on your revenue goal.
2. Identify and clear your number one limiting belief about that goal.
3. Take the next steps, which often become visible once the belief is cleared.

• “Scaling isn’t about working harder; it’s about working smarter with the right systems and team.” – Ursula Mentjes

• “The universe doesn’t like a void; create space for what you want, and it will come.” – Jennifer Gligoric

• “Your business should be designed to thrive without you—only then can you truly scale.” – Ursula Mentjes

Listener Engagement:

• Like, share, and review the podcast to help us reach more clinic owners like you.
• Have a question for Ursula? Leave us a voicemail, and we’ll make sure it gets answered!
• Join our Free Skool community and access a 14-day FREE trial of our Mastermind program at superclinicproject.com.

Highlights:

• From Theory to Action: Why your marketing plan can’t live in a drawer—and how to make it a living, breathing part of your business.
• The Power of Tracking: Discover what to measure, why it matters, and how tracking the right numbers can instantly boost your bottom line.
• Value vs. Revenue: Learn how to blend mission and money so your clinic thrives and your team stays inspired.
• Staff Engagement: Transform your team into true brand evangelists who deliver on your promise and create five-star patient experiences.
• Practical Examples: How to set and track meaningful goals—like reviews, referrals, and revenue—that actually move the needle.

Action Steps:

1. Learn to track effectively with associated spreadsheet videos (find it in the Free Skool section).
2. Audit your marketing strategy: Is it actionable, measurable, and woven into your team’s daily conversations?
3. Book a free session: Want outside-the-box advice for your clinic? Click on our pictures at superclinicproject.com and schedule a one-on-one with Jennifer or Tracey.

Connect with Us:

• Visit: superclinicproject.com 
• Email: podcast@superclinicproject.com 
• Join our Free Skool for more resources and community

Don’t forget: Subscribe, leave a review, and share this episode with a clinic owner who’s ready to level up!

In this episode of The Super Clinic Project, host Jennifer Gligoric welcomes Craig Keegan, mergers and acquisitions (M&A) expert and founder of M&A Profits. Craig shares his deep knowledge of roll-ups, due diligence, and creating value in your clinic to prepare for a successful sale or scale. Whether you're a clinic owner planning your exit or looking to grow your practice strategically, this episode provides actionable insights to help you maximize your business’s potential and profitability.

• Craig explains the concept of roll-ups, where multiple clinics consolidate to share operations and increase valuation.
• Learn how roll-ups allow owners to sell a portion of their business, retain equity, and benefit from dividends and future sales.

• Why preparation is critical to maximizing value in mergers and acquisitions.
• The importance of systematizing operations and cleaning up your books to make your clinic more attractive to buyers.
• Craig’s advice to set your business up for sale instead of focusing solely on tax minimization.

• Craig discusses his AI-powered system that performs due diligence in under an hour, saving time and money.
• How clinic owners can use AI tools to streamline tasks, analyze data, and improve efficiency.

• The importance of creating systems and processes to reduce reliance on the owner.
• How systematized clinics can achieve valuations up to 6x their annual income.
• Strategies to create recurring revenue and navigate seasonal dips in income.

• The significance of thinking strategically and aligning your business with your long-term goals.
• Why reliable data is essential for making informed decisions and avoiding short-term thinking.

• "Preparation is the key to success in mergers and acquisitions. Most people fail because they don’t know their options." — Craig Keegan
• "If you can’t step away from your business for a month without it falling apart, you have a problem." — Craig Keegan
• "Without reliable data, you are merely another person with an opinion." — Craig Keegan

Craig Keegan is offering a 30-minute complimentary consultation exclusively for Super Clinic Project listeners. Visit superclinicproject.com for access. 

Listener Engagement:

• Like, share, and review the podcast to help us reach more clinic owners like you.
• Join our SKOOL group for more resources. .

Craig Keegan is the founder of M&A Profits, specializing in helping business owners navigate mergers, acquisitions, and roll-ups to maximize the value of their businesses. With a background in IT and extensive experience in M&A, Craig uses innovative tools like AI to streamline due diligence and create scalable strategies for business growth. Craig is passionate about empowering clinic owners to unlock their full potential and achieve their long-term goals.

Building a Growth Strategy for Exits:

• Stephanie explains the difference between a business strategy and an exit strategy.
• The importance of conducting a benchmark valuation to identify challenges and opportunities.
• How risk adjustments, like diversification of channels and operational improvements, can significantly impact valuation.

Numbers and Financial Literacy:

• Why many clinic owners struggle with understanding financial statements.
• Stephanie’s approach to presenting numbers in an operational context that resonates with business owners.
• The importance of tracking metrics like conversion rates, ROI on ads, and pricing correlation.

Identifying and Leveraging Business Assets:

• Stephanie introduces her "9 Types of Assets" guide to help owners find hidden value in their business.
• Examples of assets clinic owners can create, such as branded events, SOPs, or customer data.
• How to conduct an asset inventory and use it to develop a growth strategy.

Avoiding Shiny Object Syndrome:

• Why business owners often get distracted by unrelated ventures when under pressure.
• The value of incremental shifts that align with the core business.
• How to leverage creativity without cannibalizing the rest of the business.

Aligning Offers with Values:

• Stephanie’s business model design framework ensures alignment between the owner’s values, target audience, offers, and pricing.
• The importance of transitioning to high-value core offers for long-term sustainability.

• "Your business is more than just revenue—it’s a collection of assets that can create wealth when leveraged correctly." — Stephanie Hayes
• "Numbers don’t lie. They tell you exactly where to fix your business when you understand them." — Stephanie Hayes
• "Fix what you’ve already built before jumping into something new. Desperation isn’t a strategy." — Stephanie Hayes
• "Think like a CEO, but also like a shareholder. Align your business with your long-term goals." — Jennifer Gligoric

Stephanie has provided an incredible tool for clinic owners:

• The 9 Types of Assets Guide: A downloadable resource to help you uncover hidden value in your business and start building assets for a future exit.

Access this resource at superclinicproject.com. Navigate to the Free Skool section for podcast downloads, workshops, and more.

• Like, share, and review the podcast to help us reach more clinic owners like you.
• Have a question for Stephanie? Visit our homepage to record a message for her. Your question might be featured in a future episode!

Stephanie Hayes is the founder of Assets to Exits, a pathway for established business owners to move from revenue to wealth and plan their eventual exit. She is also the host of the Real People, Real Business podcast, where she shares strategies for small business owners to build wealth instead of just income. Stephanie specializes in business model design, asset creation, and exit strategy planning, empowering clinic owners to create sustainable and valuable businesses.

Contact Stephanie:

Visit superclinicproject.com to access Stephanie’s resources or leave her a message.

Key Topics Discussed:

1. What is SEO?

• Darcy explains SEO as the organic way to improve your visibility online, contrasting it with paid ads.
• She introduces her “SEO Oreo” analogy:
  • Cookie Wafers: Actions on your website and external efforts.
  • Stuffing: Knowing your target audience and keywords.
• SEO involves optimizing your website, Google Business Profile, and local rankings.

• Ignoring or neglecting your Google Business Profile (GBP).
• Failing to check for edits or updates to your GBP, which can affect your business visibility.
• Not providing accurate and complete information, like your Name, Address, and Phone number (NAP).
• Tips for dealing with negative reviews without engaging in conflicts.

• Focus on these key website pages:
  • Homepage
  • About Page
  • General Services Page
  • Individual Service Pages for revenue-generating services
  • Contact Page with easy booking options.
• Reduce friction in the booking process to convert more visitors into patients.
• Utilize free tools like Google Analytics and GBP Insights to identify peak traffic times and optimize staffing.

• Questions to ask potential SEO partners:
  • What’s your process?
  • How will this tie into my overall marketing strategy?
  • What reports will you provide, and will I get guidance on understanding them?
• Avoid companies that promise guaranteed rankings.
• Look for SEO strategies that also support content for social media and email campaigns.

• Build out specific service pages to target common search terms.
• Ensure your website is mobile-friendly.
• Create content around the top 3-5 questions patients frequently ask.

• Darcy emphasizes the importance of aligning your SEO strategy with your clinic’s core offerings.
• Focus on addressing the primary pain points that bring patients in, while building trust to introduce long-term care plans.

Memorable Quotes:

• "Think of SEO like an Oreo cookie: actions on your website, actions outside your website, and the sweet stuff in the middle—knowing your audience and their keywords." — Darcy Sullivan
• "Your patients aren’t searching for ‘posture correction’—they’re searching for ‘back pain relief.’ Speak their language to connect and convert." — Jennifer Gligoric
• "Your Google Business Profile is like your clinic’s digital handshake—keep it accurate, complete, and up-to-date to build trust and attract patients." — Darcy Sullivan
• "Your website needs to make booking an appointment as easy as possible. Reduce friction, and you’ll see more patients walking through your doors." — Jennifer Gligoric

Exclusive Resources for Listeners: Darcy has generously provided the following tools to help clinic owners boost their SEO:

• SEO Workshop: Learn the fundamentals of SEO and how to apply them to your clinic.
• Boost Your Clinic’s SEO Download: Practical tips and steps to start improving your online presence today.

Access these resources at superclinicproject.com. Navigate to the Free Skool section for podcast downloads, workshops, and more.

Listener Engagement:

• Like, share, and review the podcast to help us reach more clinic owners like you.
• Have a question for Darcy? Visit our homepage to record a message for her. Your question might be featured in a future episode!

About Our Guest: Darcy Sullivan is the founder of Propel Marketing & Design and an expert in helping clinic owners navigate the complexities of SEO. She has been a featured speaker for the Chiropractic Success Academy and Modern Chiropractic Marketing Mastermind, and she hosts the Clinic Marketing Podcast. Darcy specializes in simplifying SEO for clinic owners, empowering them to attract more patients and grow their practices.

Contact Darcy: Visit superclinicproject.com to access Darcy’s resources or leave her a message.

They discuss how even small-town clinic owners and service providers can create impactful video content and how there is a space for everyone. Bonnie provides actionable tips on creating professional content with minimal resources, the power of authentic storytelling, and how streaming media can transform businesses by showcasing their expertise and passion.

Key Takeaways:

• Why Streaming Media Matters: Learn how video content can help clinic owners build trust, share success stories, and attract new clients.
• Content Creation Made Simple: Bonnie explains how to create high-quality videos using just a ring light, an iPhone, and a compelling story.
• Distribution Opportunities: Discover how Binge Networks helps distribute content to platforms with millions of viewers, including licensing deals for educational and niche content.
• Success Stories: Hear how streaming transformed businesses, including a functional medicine doctor who gained international clients through video content.
• Free Consultation Offer: Bonnie is offering free consultations to help clinic owners go through ideas and develop a content distribution plan.

Memorable Quotes:

1. "Anyone can do this. You don’t have to be great on camera or have a huge following—you just need a passion and a story to tell." – Bonnie Bruderer
2. "Streaming platforms allow you to bypass traditional gatekeepers, sharing your message directly with millions of viewers who need it most." – Bonnie Bruderer
3. "With just a ring light, an iPhone, and authentic content, you can create something powerful that transforms lives and grows your business." – Bonnie Bruderer

Closing Thoughts: This episode is a must-listen for anyone looking to harness the power of video content and streaming to transform their clinic or business. Whether you're just starting out or have a library of videos waiting to be seen, Bonnie's insights will inspire you to take the next step.

Connect with Us:

• Never miss a thing at superclinicproject.com

• Join our Free Skool community for access to a FREE consultation with Bonnie Bruderer.
• Subscribe, like, and share so everyone can hear these insights.
• Follow us on all major podcast platforms to never miss an episode!

• Learn how to educate patients about the deeper reasons behind their symptoms to build trust and encourage long-term commitment to care plans.

Proven Process:

• Discover how to create a unique, branded methodology that showcases your clinic’s expertise and differentiates your services.

Core Offer:

• Understand how to combine your promise and proven process into a high-ticket package that delivers transformative results for patients.

Pricing with Confidence:

• Explore strategies to present pricing effectively, offering full payment or financing options, while emphasizing the value of solving root causes.

Front-End Offers:

• Develop low-barrier entry points like challenges or jump-starts to attract new patients and introduce them to your ecosystem.

Vibe and Differentiators:

• Learn how to create a memorable patient experience by leaning into your clinic’s unique personality and turning it up to 11.

• "Patients don’t want quick fixes—they want to solve the root cause of their problems. It’s your job to educate them on why you’re the clinic to do it." – Rory Morgan

• "Your proven process should be something patients can’t shop around for. It’s your unique methodology that sets you apart." – Jennifer Gligoric

• "Turn your vibe up to 11. Fully commit to your clinic’s personality and create an experience that people won’t forget." – Tracey Sundkvist

Listener Engagement:

• Like, share, and review the podcast to help us reach more clinic owners like you.
• Follow us on all major podcast platforms to stay updated with new episodes.
• Join our Free Skool community and access a 14-day FREE trial of our Mastermind program at superclinicproject.com.

Key Takeaways:

1. Trust and Credibility:

• The Value of Vetting: Being featured on reputable platforms adds layers of trust. The more you’re vetted by independent sources, the more credible you appear to patients, partners, and collaborators.
• Building Layers of Trust: Appearances in media outlets signal to the public that you’ve been fact-checked and validated, which builds confidence in your expertise.

• Liana’s Journey: Recognized for her storytelling ability, Liana transitioned from styling to PR after being mentored and supported by a client. Her journey underscores the importance of ambition, grit, and leveraging opportunities.

• Strategic Positioning: Establish yourself as a thought leader by crafting a compelling narrative and showcasing your expertise.
• Social Proof: Displaying "as seen on" badges and leveraging media appearances can differentiate your clinic and attract more patients, partners, and even top-tier staff.
• Focus on Impact: Your brand is not just about what you say but how you make others feel. Build connections by focusing on the value you bring to your audience.

• Soft Skills vs. Credentials: Success often hinges on ambition, networking, and storytelling rather than formal qualifications.
• Start Small, Think Big: Begin with newsletters or articles if video content feels overwhelming. Gradually expand into more dynamic formats like video or podcasts.

• Attracting Opportunities: Credibility opens doors to new patients, partnerships, and even top-tier hires. Vendors, investors, and potential collaborators are more likely to engage with clinics that demonstrate expertise and authority.

• Media Training and Placement: Liana explains the process of preparing clients for TV appearances and securing features in top publications. These efforts validate expertise and create conversation starters.
• Social Proof as a Differentiator: Clinics with visible credibility are more likely to attract patients and partners, even if their services are priced higher than competitors.

• Media Training Bootcamp: Liana offers a free PR and media training bootcamp available through the Super Clinic Project’s SKOOL group. This resource is designed to help clinic owners refine their messaging and build credibility.

Memorable Quotes:

• “Your brand is how you make others feel. It’s not what you say, but how you make them feel.” – Liana Zavo
• “The more you run, the more you’ve been vetted by independent other sources as well. It adds layers of trust.” – Liana Zavo
• “At the end of the day, it’s not about you or me. It’s about the value we’re bringing to the audience and the impact we’re making.” – Liana Zavo
• “Not everyone has the grit and the ambition to run a company. You need to have this delusional mindset that you can do it.” – Liana Zavo
• “If I Google you right now, what shows up? You need a strong online reputation because 82% of people will Google you before stepping foot in your location, signing a contract, or even calling you.” – Liana Zavo

Guest Highlight: Liana Zavo, founder of Zavo Media PR Group, specializes in PR and personal branding, helping professionals establish trust, credibility, and authority in their industries. Her expertise spans media training, storytelling, and global strategic positioning.

Call to Action:

• Join our SKOOL group for more from Liana Zavo
• Follow, like, and share the podcast at superclinicproject.com 
• Leave a 5-star review to help others discover valuable content.

1. Purpose: The Foundation of Your Business

• Your purpose is the "why" behind your clinic. It’s what drives you and your team to show up every day.
• Example: Brand Lab Media’s purpose is to help small business owners achieve their dreams, which guides their marketing and operations.
• A clear purpose inspires your team, resonates with patients, and serves as the backbone of your marketing efforts.

2. Promise: Turning Purpose into a Commitment

• A promise is a concrete, actionable version of your purpose. It’s what you guarantee to deliver to your patients.
• Example: "We help middle-aged women turn back the clock and feel and look 10 years younger."
• Your promise should be specific, memorable, and directly address your audience’s needs. It’s the headline of your website and marketing materials.

3. The Power of Specific Messaging:

• Tailor your messaging to speak directly to your target audience's pain points and desires.
• Avoid generic or overly technical language. Focus on relatable, benefit-driven messaging.
  • Example: Instead of "We adjust the atlas for brainstem alignment," say, "Are you struggling with chronic neck pain and headaches that radiate to your arm?"
• Specificity builds trust and makes your marketing more effective.

4. Engaging Your Team and Audience:

• Train your team to communicate your purpose and promise in a way that excites and engages others.
• Example: Instead of saying, "I work for a chiropractor," a staff member could say, "We help people in San Diego live their best lives pain-free."

5. Gimmicky But Effective Promises:

• A promise can be slightly gimmicky as long as it’s clear and compelling.
  • Example: A pool service company’s "Green to Clean" promise directly addresses a common pain point and resonates with their audience.
• Clinics can adapt this by offering guarantees tied to their services, such as "Feel Better in 30 Days or Your Next Visit is Free."

• "Your promise is what you guarantee to the marketplace. It’s the headline that makes people say, 'Wow, tell me more.'" — Rory Morgan
• "If your team isn’t excited about your purpose, how can you expect your patients to be?" — Jennifer Gligoric
• "Specificity in your messaging is what turns casual interest into action." — Tracey Sundkvist

• Share the Love: Refer a friend, post about the podcast on social media, and leave a 5-star review to help us reach more clinic owners like you.
• Join the Conversation: Visit superclinicproject.com to leave a voicemail or send in your questions. Your feedback could be featured in a future episode!
• Exclusive Resources: Join our SKOOL group for additional tools, resources, and community support.

The Importance of Marketing Strategy:

• Why copying competitors leads to commoditization and a "race to the bottom."
• How differentiation helps clinics become a "category of one," attracting ideal patients and increasing profitability.
• The role of strategic thinking in working smarter, not harder.

Breaking Down the 5 P's of Marketing:

• Product:

• Beyond treatments: Packaging services into unique offers (e.g., "8-Week Challenge") to avoid commoditization.
• Aligning features, advantages, and benefits with customer needs and wants.
• Positioning your product to make it incomparable to competitors.

• People:

• Two sides: Understanding your target audience and ensuring your team reflects your brand values.
• Examples of customer service strategies from Southwest Airlines, Chick-fil-A, and Dick’s Last Resort.
• Avoiding generic promises like "treating patients like family" and instead delivering a distinct customer experience.

• Price:

• Pricing strategies: High-end vs. budget-friendly vs. novelty pricing.
• Communicating value to justify higher prices and attract less demanding, loyal customers.
• Why offering fewer services at higher prices can lead to smarter, more profitable work.

• The impact of location and market positioning on customer perception.
• Examples include exclusive speakeasies and McDonald’s real estate strategy.
• Deciding between high, medium, and low service levels based on your business goals.

• Promotion:

• Broadening beyond digital ads: Direct mail, sponsorships, PR, and podcast guest appearances.
• The importance of developing a clear message and consistent branding.
• Why promotion is only one part of a broader marketing strategy.

• "When you're just copying, the only thing you really have different is price. And when your only difference is price, it's a complete race to the bottom." — Rory Morgan
• "ChatGPT can do your marketing strategy, but that isn’t going to help you. It can save you a ton of time, but you have to do the thinking part yourself." — Jennifer Gleigoric
• "Let’s not treat patients like family; let’s treat them better than family." — Tracey Sundkvist

• Access free tools and resources through the Super Clinic Project SKOOL platform to help you implement the 5 P's of marketing in your clinic.
• Stay tuned for the next episode, where the hosts will guide you through creating a simplified marketing strategy document.

Listener Engagement:

• Like, share, and review the podcast to help other clinic owners discover these valuable insights.
• Share this episode with a friend who could benefit from learning about marketing strategy.

Rory Morgan, Jennifer Gligoric, and Tracey Sundkvist are experts in helping cash-pay healthcare clinic owners scale their businesses. They specialize in strategies like Power Positioning, Perfect Ads, and Hypnotic Scripting to help clinics attract high-quality patients and achieve sustainable growth. Their mission is to empower clinic owners to thrive without needing elite networks or massive budgets.

Key Takeaways:

1. The Importance of Cash Flow