The Woodpreneur Podcast

Luke Gaskin, Good Old Wood

Mon, 29 Jun 2026 14:06:03 +0000

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Luke Gaskin of Good Old Wood in Vancouver, BC. Luke shares how his business evolved from a full-service salvage operation called Salvage Vancouver into a focused reclaimed wood company. The name change wasn't just branding. It was a turning point. Dropping the salvage identity and committing to Good Old Wood meant letting go of the junkyard mentality and zeroing in on what he actually loved: working with the wood itself and turning it into something new.

Luke talks honestly about the growing pains that came with building a self-taught business from scratch. He had no woodworking background, learned everything from YouTube, and operated on a fake-it-till-you-make-it approach for years. He tried partnerships that didn't work out, scaled up to a big shop with four employees before COVID forced him to scale back down, and spent the better part of seven years scraping by before the business started gaining real traction. Through all of it, he grew organically without big loans, slowly building his understanding of the craft and the market.

The conversation covers the practical realities of working with reclaimed material. Luke explains why he stopped doing the demolitions himself, how free wood started coming to him once word got out, and why Vancouver's salvage mandate for older homes created a natural pipeline of material. He breaks down the economics of selling individual mantles and floating shelves versus landing larger commercial projects like feature walls and flooring installs, and why the bigger volumes are where the real money lives. He also talks about the challenge of staying true to the DIY customers who supported him early on while building a business that can actually sustain itself.

One of the standout stories in this episode is Luke's current project with Aesop, the skincare brand recently acquired by L'Oreal. He's building out an entire flagship store in Richmond Mall using over five thousand board feet of reclaimed wood. The material is coming from large timbers salvaged from a deconstructed Dairyland facility in Burnaby, and the design was inspired by an earlier project using wood from a wooden roller coaster at Vancouver's Playland at the PNE. The whole store will be reclaimed wood, designed around Luke and his story, and he describes it as the kind of project where, if it were the last thing he ever built, he'd feel successful.

Jennifer and Luke also dig into the marketing side of the business. Luke admits he hasn't done much formal marketing, relying mostly on word of mouth, Instagram, and Google searches. He talks about the love-hate relationship with social media, the challenge of documenting your own work while you're in the middle of building it, and why he's bringing someone on to handle content creation, especially heading into the Aesop project. Jennifer emphasizes the importance of professional photography and long-term storytelling, reminding Luke that this one project could fuel his marketing for years.

The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/sawmillsnearme/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Luke at:

https://www.goodoldwood.ca/

https://www.instagram.com/goodoldwoodco/

Joshua Morvant, Revival Timberworks

Tue, 23 Jun 2026 10:27:14 +0000

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Joshua Morvant of Revival Timberworks in Louisiana. Joshua shares how his journey through woodworking started with taking apart pawn shop guitars as a teenager, moved into cabinet making to pay the bills, and eventually led him to an apprenticeship with a luthier just outside Quebec City. Living among some of the oldest colonial architecture in North America, buildings constructed in the 1600s that were still standing strong, something clicked. The idea of building something with your hands that could outlast you by centuries became the driving force behind everything he's done since.

What makes Joshua's path unique is that he had no formal apprenticeship in timber framing. He taught himself by visiting historic buildings across the East Coast over a five-year period, studying joints, reading failures, and building a mental toolbox of what works and what doesn't. He talks about how broken braces, undersized members, and insufficient relish behind pins taught him as much as the structures that survived, and how those observations now inform every project Revival Timberworks takes on.

The conversation covers the real-world complexity of integrating timber framing into modern light-frame construction, why the phrase "it's just decorative" has become a trigger for Joshua, and how working closely with engineers from day one leads to smoother, more cost-effective projects. Joshua breaks down how Revival Timberworks operates across multiple client channels, from partner builders and architect relationships to homeowners who find them on Google, and how customizable pergola and timber frame kits have found an unexpected niche with landscape companies looking for turnkey outdoor structures.

Jennifer and Joshua also explore the supply side of the business. Joshua talks about watching Douglas fir log sizes shrink over the past 15 years, the disappearance of old growth material, and why he's become a strong advocate for mass timber and glue-lam as ways to use younger trees more effectively with less waste. He shares his perspective on the 200-year growth cycle needed to produce quality timber and why the conversation about sustainability in the Southeast needs to go deeper, especially on smaller private woodlots where education and attention don't always follow.

Chapters

00:00 Origin Story: From Cabinet Shops to Guitar Building to Timber Framing

04:07 Learning from Old Buildings: What Lasts, What Fails, and Why

09:31 Structural vs. Decorative: Integrating Timber Frames into Modern Construction

12:44 Client Relationships: Builders, Architects, and Homeowners

16:03 Customizable Kits and the Landscape Company Niche

19:36 Marketing Through Relationships and a 15-Year-Old Website

21:41 Bonsai, Yamadori, and the Parallel Path of Working with Living Trees

27:29 Material Sourcing: Shrinking Logs, Thermal Modification, and Mass Timber

34:20 Sustainability, 200-Year Growth Cycles, and the Future of Wood

40:04 What's Next for Revival Timberworks

44:29 Legacy, Mentorship, and Where to Find Revival Timberworks

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/sawmillsnearme/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Joshua at:

https://revivaltimberworks.com/

https://www.instagram.com/revivaltimberworks/

Mike McGarry, Urban Lumber

Thu, 11 Jun 2026 16:09:16 +0000

In this episode of the Woodpreneur Podcast, host Jennifer Alger welcomes back returning guest Mike McGarry of Urban Lumber in Winnipeg, Manitoba, Canada. What started as a one-man pilot project to prove to three levels of government that diseased urban trees could be safely salvaged has grown into what may be one of the largest urban tree recycling and hardwood production operations in the country, processing three to four thousand trees per year with a team of eleven employees.

Mike walks through the early days of navigating government roadblocks, building chain of custody tracking, and developing disease mitigation protocols for working with Dutch elm disease wood. He explains how the elm bark beetle carries the fungal spores, why getting the bark off within five days is critical, and how Winnipeg's brutal winters actually work in his favor.

The conversation shifts to how Urban Lumber evolved from a sawmill operation selling raw lumber into a fully vertically integrated company. Today, ninety percent of the lumber they produce stays in-house for custom furniture, architectural millwork, boardroom tables, and floating shelves sold online across Canada. Mike talks about the equipment upgrades that made this possible, including a modified Wood-Mizer LT40 extended to handle massive urban logs and an iDry Turbo vacuum kiln that finally solved the challenge of drying American elm without excessive degradation.

Jennifer and Mike also dig into the business side: why your next hire should be a dedicated marketing person, how to build a company culture that keeps people around, the economics of smaller bandsaw blades when you're hitting metal every day, and why staying nimble keeps Urban Lumber insulated from market volatility. They close with a candid conversation about the economic climate between Canada and the US, cross-border tariffs on blade prices and shipping, and shifting species trends from maple to walnut to white oak.

Chapters

00:00 The Origin Story: From Forestry Student to Urban Lumber Founder

02:29 Government Roadblocks and the Pilot Project

04:19 Disease Mitigation: Dutch Elm, Bark Beetles, and Chain of Custody

08:03 Scaling Up: Equipment, Employees, and Closing the Waste Loop

13:46 Kiln Drying Breakthroughs with the iDry Turbo

15:05 From Sawmill to Fully Vertically Integrated Operation

19:01 Custom Furniture, Architectural Millwork, and the Shaper Origin

21:04 Building a Team and Keeping the Culture

25:20 Marketing, Inventory, and the Business of Running It All

29:01 AI in the Shop: Time Savings and Cautionary Tales

30:56 What Keeps Mike Coming Back Every Morning

33:15 Economic Fears, Tariffs, and Staying Nimble

35:38 Species Trends: Elm, White Oak, and Shipping Challenges

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/sawmillsnearme/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Mike at:

https://www.urban-lumber.ca/

https://www.instagram.com/urban_lumber_mb/

https://www.linkedin.com/in/mike-mcgarry-967152166?originalSubdomain=ca

Ben Pierce, Holt & Bugbee Company

Thu, 04 Jun 2026 15:00:00 +0000

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Ben Pierce, a sixth-generation family member at the Holt & Bugbee Company, one of the oldest hardwood lumber businesses in the United States. At 201 years old, Holt & Bugbee Company has survived recessions, industry shifts, and the rise of synthetic flooring by doing what it's always done: adapting. Ben shares how the company evolved from importing mahogany from Central America to becoming a premier domestic hardwood wholesaler serving the East Coast from four branches in Massachusetts, Pennsylvania, and New York.

You'll hear about what it was like to start working at the family business right as the 2008 recession wiped out 40 percent of their revenue overnight, and how the company held onto its sales team and pivoted toward higher-end, longer-length, wider material for luxury residential projects and architectural millwork firms. Ben talks about the shift from selling truckloads of commodity lumber to filling precise, high-dollar orders for coastal homes and custom molding work, and how COVID unexpectedly rewarded the company's ability to source, produce, and deliver when competitors couldn't.

Ben also shares two of the best marketing stories you'll hear on this podcast. First, how he got Holt & Bugbee Company featured on This Old House by donating a white oak floor during their 200th anniversary year. And second, how a chance sighting of a century-old ghost sign on a Boston building during a duck boat tour led to a nine-month restoration project that landed coverage from WBZ, the Boston Globe, and local NPR. Both stories are masterclasses in creative, relationship-driven marketing in an industry where traditional advertising doesn't always apply.

Jennifer and Ben also dig into the state of the hardwood industry, from the challenge of competing against synthetic flooring to why the next generation of consumers may actually swing the pendulum back toward authentic, sustainable, locally sourced wood products. Ben closes with advice for anyone born into a family business: get experience somewhere else first, then come back stronger.

Chapters

00:00 Meet Ben Pierce and the 201-Year History of Holt & Bugbee Company

04:09 Surviving the 2008 Recession and Pivoting to Premium Lumber

08:11 Selling Strategy: High-End Markets and Custom Millwork

15:33 Marketing a 200-Year-Old Brand in a Modern World

20:55 Getting Featured on This Old House

24:48 The Ghost Sign: A Century-Old Discovery Turned Marketing Gold

29:49 The Future of Hardwood: Authenticity, Sustainability, and the Next Generation

35:37 Advice for the Next Generation in Family Business

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/sawmillsnearme/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Ben at:

https://www.holtandbugbee.com/

https://www.instagram.com/holtandbugbee/

https://www.facebook.com/holtandbugbee/

Craig Hedges, Goliath Hardwoods

Thu, 28 May 2026 15:00:00 +0000

At 41 years old, with no woodworking background and tools made from hot-glued blocks of wood, Craig Hedges won a YouTube scholarship that changed the trajectory of his entire family's life.

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Craig Hedges, the new owner of Goliath Hardwoods in Evansville, Indiana. Craig's story starts with a $250 check from a YouTube woodworker's scholarship fund, a circular saw, a jigsaw, and a drill. What began with cornhole boards made alongside his wife and four kids eventually grew into pen turning, laser engraving, craft shows, and ultimately the purchase of a nearly 30-year-old hardwood retail business that was days away from closing its doors forever.

You'll hear about how Craig and his family funded a trip to Disney World entirely from cornhole board sales, and the car ride home where the kids declared they were done making them. You'll hear about how he discovered Goliath Hardwoods as a customer, watched the sale fall through multiple times with other buyers, and negotiated an owner-financed deal that let the business pay for itself from day one. Craig also shares how he inherited a loyal customer base, kept the existing staff, and immediately went to work building a social media presence from scratch with his son Ian behind the camera.

You'll also hear about the incredible historic restoration project that landed on Craig's doorstep, resurfacing 130-plus-year-old flooring from the old Cargis building to be installed in 121 new apartments. Craig talks about his plans to create custom wood urns with military branch scroll work for local funeral homes, his vision for a dedicated maker space, and the heartwarming story of helping a pair of newlyweds build their first dining table in his shop. Jennifer and Craig also dig into sourcing strategies for small retailers, from Facebook Marketplace finds to building relationships with larger local suppliers, and how to use social media to stop the scroll and find the wood you need.

Chapters

00:00 Meet Craig Hedges: From YouTube Scholarship to Business Owner

05:56 Buying Goliath Hardwoods and Keeping a Legacy Alive

10:05 Building a Social Media Strategy from Scratch

11:46 The Historic Cargis Building Flooring Restoration

18:01 Custom Urns, Maker Spaces, and Creative Revenue Streams

25:50 Sourcing Wood as a Small Retailer

34:19 Challenges, Community, and the Power of Just Trying

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/sawmillsnearme/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Craig at:

https://goliathhardwoods.com/

https://www.instagram.com/goliath_hardwoods/

https://www.facebook.com/goliathhardwoods/

Marty Parsons, Wood-Mizer Pennsylvania

Thu, 21 May 2026 15:10:35 +0000

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Marty Parsons of the Wood-Mizer Pennsylvania Authorized Sales Center. What started as a side hustle while Marty worked as a diesel mechanic at PennDOT quickly exploded when he and his wife Lisa sold 65 mills in their very first year. A quarter century later, Marty has built a family-run operation known across the East Coast for its hands-on training, free tech support, and the kind of honest, no-nonsense advice that has made him a go-to voice in the sawmill community.

You'll hear about how the authorized sales center model got off the ground, the early pushback from within Wood-Mizer, and how Marty earned respect one perfectly aligned mill at a time. You'll hear about the real reasons sawyers get wavy cuts, why Marty swears by the 747 blade profile for mills of all sizes, and the fuel maintenance mistake that ruins more engines than most people realize. Marty also walks through common calls he gets from customers, from thick-and-thin lumber issues to power feed rebuilds on older mills, and explains why a simple phone call before you start wrenching can save you hundreds of dollars.

You'll also hear about the people behind the scenes who make it all work: Lisa, who keeps the books and the business running, son Nick who handles technical calls and wiring, Andrew and Tristan who are learning the trade hands-on, and the Resharp team keeping four grinders and two setters humming. Marty talks about the shift from doing 25 trade shows a year to reaching thousands through social media reels, his collaboration with channels like Outdoors with the Morgans, and what it was like to bring the second WM5500 in the United States to his region.

Whether you're a new sawyer trying to figure out why your boards aren't coming off flat, a seasoned mill owner looking for better blade performance, or someone considering getting into the sawmill business, this episode is packed with practical wisdom and real-world experience.

Tune in, take notes, and don't forget to follow the Woodpreneur Podcast. New episodes drop every Thursday morning wherever you consume your podcasts.

Chapters

00:00 Introducing Marty Parsons and Wood-Mizer Pennsylvania

01:54 The Origin Story: From Auction Mill to Authorized Sales Center

06:31 The Resharp Program and Building a Service Team

09:13 Social Media, Reels, and Reaching Sawyers Nationwide

17:23 Top Service Calls and Troubleshooting Tips for Sawyers

27:03 Fuel, Maintenance, and the Myths That Cost You Money

42:53 Advice for Sawyers and Supporting Your Local Sales Center

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/sawmillsnearme/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Marty at:

https://woodmizer.com/us/contact-us/wood-mizer-pennsylvania?srsltid=AfmBOorEGprvw8Tv3RRFSIRoJokqHO6T89kfnMNqC6wFrfq93nnDaGxG

https://www.facebook.com/marty.parsons.50/

Bob Kloes & Matt Schmitz, Kloes Specialty Hardwoods

Thu, 14 May 2026 14:13:25 +0000

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Bob Kloes and Matt Schmitz of Kloes Specialty Hardwoods, a Wisconsin-based business specializing in curly maple, bird's eye maple, flame birch, and other figured hardwoods. What started as Bob's lifelong passion for custom furniture evolved into a lumber business when his wife suggested he start selling the stunning figured woods he had been sourcing for decades. Now, with Matt at the helm after purchasing the business, the two share a partnership built on mentorship, shared passion, and an unwavering commitment to quality.

You'll hear about how Bob built relationships with sawmills over 20 years and developed an expert eye for selecting figured wood in the rough. You'll hear about the process of buying green lumber, working with a neighboring vacuum kiln operation, and sorting material by species, figure density, and customer specs for everyone from furniture makers to guitar builders and pool cue craftsmen. Bob and Matt also get honest about the challenges of marketing a niche product, navigating social media algorithms, and the real cost of shipping in today's market.

You'll also hear about Matt's journey from federal government career to business owner, how a summer sales slump nearly broke his confidence, and why having a built-in mentor made all the difference. Bob shares stories from his furniture-making days, including secret compartments, his "high country style" designs, and why he believes in over-delivering on every order. The conversation also touches on the declining availability of bird's eye maple, the puzzling drop in cherry prices, and the broader challenges facing the domestic hardwood industry.

Whether you're a woodworker searching for the best figured hardwoods, a small business owner navigating the ups and downs of entrepreneurship, or someone who appreciates the art of letting natural wood speak for itself, this episode is for you.

Tune in, be inspired, and don't forget to follow the Woodpreneur Podcast so you never miss an episode. New episodes drop every Thursday morning wherever you consume your podcasts.

Chapters

00:00 Meet Bob Kloes and Matt Schmitz of Kloes Specialty Hardwoods

01:04 Bob's 40-Year Journey from Furniture Maker to Lumber Dealer

03:06 Matt's Path from Customer to Business Owner

06:25 Sourcing, Drying, and Sorting Figured Hardwoods

14:47 Selling Retail, Shipping Nationwide, and Managing Costs

19:26 Marketing, Social Media, and Industry Challenges

28:22 Favorite Projects, Quality Philosophy, and Lessons Learned

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/sawmillsnearme/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Bob and Matt at:

https://www.kloesspecialtyhardwoods.com/

https://www.instagram.com/kloesspecialtyhardwoods/?hl=en

https://www.instagram.com/kshardwoods/

Brian Presnell, Indy Urban Hardwood

Thu, 07 May 2026 14:24:00 +0000

What if the trees being cut down in your neighborhood could become the art hanging on your walls or the table your family gathers around? Brian Presnell of Indy Urban Hardwood has been making that vision a reality in Indianapolis since 2016, and his story is one of the most compelling in the urban wood world.

In this episode of the Woodpreneur Podcast, Jennifer Alger sits down with Brian to trace a journey that begins in art school at the Herron School of Art, winds through museum work and public art collaborations, and lands squarely in a sawmill shed in one of America's most tree-rich cities. Brian grew up surrounded by hardwoods in Indianapolis, watched them get hauled off and burned for decades, and decided to do something about it.

Brian breaks down how Indy Urban Hardwood works, from sourcing logs through his firewood rig and local partnerships, to milling, drying, and turning urban hardwoods into furniture, art, and reclaimed wood products that tell the story of the city they came from. He talks candidly about the wastefulness baked into how most cities handle tree removal, and why changing that requires both community education and a business model that makes sustainability actually work at a small scale.

The conversation also goes deep on legacy. Brian shares his vision for what Indy Urban Hardwood could look like in 10 to 20 years, the projects he is most proud of, and why mentorship and community involvement are just as central to his work as the sawmill itself. For Brian, woodworking has always been an extension of his life as an artist, and that perspective gives everything he builds a depth that goes beyond the grain.

Whether you are a woodworker, an urban wood advocate, or a maker trying to build something meaningful in your community, this episode will leave you inspired.

Hit follow and tune in. New episodes drop every Thursday morning.

Chapters:

00:00 - Introduction to Brian Presnell and Indy Urban Hardwood

01:58 - Art school, mentorship, and the creative foundation behind the business

04:50 - From museum work and public art to urban wood recycling

07:17 - Founding Indy Urban Hardwood in 2016 and the story of the first tree

10:41 - Indianapolis as a tree-rich city and the wastefulness of urban forestry

15:39 - Community partnerships, estate lumber, and local sourcing

18:07 - Products, business model, and the role of art in Brian's woodworking

24:19 - Vision for the next 10 to 20 years and the legacy Brian is building

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/sawmillsnearme/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Brian at:

www.indyurbanhardwood.com

https://www.instagram.com/indyurbanhardwood/

https://www.facebook.com/IndyUrbanHardwood/

https://www.linkedin.com/company/indy-urban-hardwood

https://www.youtube.com/@indyurbanhardwood149

Ben Deumling, Zena Forest Products

Thu, 30 Apr 2026 14:40:00 +0000

The next time you walk through Portland International Airport, look down. The floor beneath your feet is a piece of Oregon history, and Ben Deumling of Zena Forest Products helped put it there.

In this episode of the Woodpreneur Podcast, Jennifer Alger sits down with Ben to trace the remarkable story behind Zena Forest Products, a family-rooted Oregon business that has spent 25 years figuring out what to do with the hardwoods everyone else overlooked. Growing up managing a diverse, mixed-species forest in the Willamette Valley, Ben inherited a problem: Oregon had virtually no infrastructure for milling anything other than Douglas fir. So he built one.

What started as a mission to use more of their own forest has grown into a vertically integrated operation milling Oregon White Oak, Big Leaf Maple, Oregon Ash, and more, taking wood all the way from the tree to a finished, installation-ready floor. Ben breaks down the unique challenges of working with Oregon White Oak, one of the densest hardwoods in North America, from writing his own drying schedules after university research fell short to building homemade kilns out of repurposed refrigerated shipping containers.

The centerpiece of the conversation is the PDX Airport project, and the origin story of Zena EdgeGrain, an edge grain tile product that Ben brought to North America for the first time, inspired by a wood floor he tracked down in Copenhagen. The airport needed 75,000 square feet of flooring. Ben had a seven-person team, a brand new product, and a decade-long relationship with the architecture firm that made the introduction. He shares what it really took to land and deliver a project of that scale, including the sleepless nights, the production strain, and the rebuilding that followed.

Ben also gets into the innovation framework behind everything Zena does: finding new pools of raw material, applying new technology, and opening up new markets for wood that would otherwise end up in a burn pile. From beetle-killed pine to invasive Juniper to leftover urban elm logs, the Zena EdgeGrain process is turning low-value, underutilized wood into beautiful, durable flooring and the conversation around what that means for sustainable forestry is one you will not want to miss.

Chapters:

00:00 - Introduction to Ben Deumling and Zena Forest Products

05:28 - Oregon White Oak: drying challenges, density, and flagship species

13:55 - Vertical integration from forest to finished floor

18:29 - The PDX Airport project and the origin of Zena EdgeGrain

25:39 - Three ingredients for wood industry innovation: raw material, technology, and new markets

33:34 - How a seven-person company landed a major international airport project

43:06 - Marketing to architects, lunch and learns, and building long-term relationships

46:29 - Products beyond flooring: stairs, wall cladding, registers, and Viking ships

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/sawmillsnearme/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Ben at:

https://www.zenaforest.com/

https://www.linkedin.com/in/ben-deumling-54057717a/

https://www.instagram.com/zenaforestproducts

https://www.youtube.com/@zenaforest1677

Nick Hardrath, The Urban Craftsman

Thu, 23 Apr 2026 14:00:00 +0000

What does it take to walk away from a stable corporate career and build something with your own two hands? Nick Hardrath did exactly that, and the business he built, The Urban Craftsman, is proof that passion and strategic thinking can coexist beautifully.

In this episode of the Woodpreneur Podcast, Jennifer Alger sits down with Nick to trace his journey from the corporate design world to running a full-time sawmill and bespoke furniture business. Nick started in 2016 with small projects and ornaments, went full-time in 2018, and has never looked back. He shares how his corporate background quietly shaped the way he approaches branding, client relationships, and business systems in ways most craftspeople never consider.

One of the most compelling parts of Nick's story is his decision to control his own lumber supply. By milling urban wood himself, he gains creative freedom, quality control, and a storytelling advantage that sets his work apart. He talks about the thrill of opening a log and discovering unexpected grain patterns, the discipline of managing wood movement and kiln schedules, and why understanding your material from the very beginning changes everything about the finished product.

Nick also gets candid about the harder side of running a craft business. From hiring skilled labor and keeping a team motivated, to automating operations and managing the financial side of things, he shares the lessons that took years to learn. He is a firm believer in community, collaboration, and educating the public about urban wood and sustainable forestry, and that passion comes through in every project he takes on.

Whether you are a woodworker, a maker, or an entrepreneur trying to turn your craft into a career, this episode is packed with honest insight and hard-earned wisdom.

Chapters:

00:00 - Introduction to Nick Hardrath and The Urban Craftsman

02:12 - From side hustle to full-time: going all in on woodworking in 2018

07:58 - Why Nick decided to mill his own lumber for quality and creative control

11:41 - Managing urban wood movement, drying, and kiln schedules

17:13 - How corporate design skills shaped his branding and client relations

20:46 - Building a team, hiring well, and maintaining workshop culture

25:54 - Automating business operations and planning for future growth

29:17 - Educating the public on urban wood, storytelling, and community engagement

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/sawmillsnearme/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Nick at:

theurbancraftsmanwi.com

https://www.instagram.com/TheUrbanCraftsman

https://www.facebook.com/TheUrbanCraftsmanWI/

Megan Offner, New York Heartwoods

Thu, 16 Apr 2026 14:04:53 +0000

What if the tree in your backyard could become the floor beneath your feet, the table where your family gathers, or the beams holding up your home? Megan Offner of New York Heartwoods has spent 25 years making that a reality, and her story is one every woodworking and craftsmanship lover needs to hear.

In this episode of the Woodpreneur Podcast, Jennifer Alger reconnects with Megan to hear how her business has evolved from running a sawmill and producing custom furniture to a bold new chapter as a project coordinator and wood sourcing consultant. Megan now bridges the gap between landowners, architects, designers, and small local mills, stewarding trees from the moment they are still standing all the way through to finished, traceable, place-based materials in the built environment.

Megan opens up about the logistical complexity of working on large-scale hospitality and residential projects, including sourcing 27 walnut slab tables for a Hudson Valley hotel and turning four massive poplar trees into 8,000 linear feet of baseboard for an affordable housing project in Kingston, New York. She also shares the rewarding challenge of expanding her work to the West Coast, learning new species and mass timber processes along the way.

Beyond the projects, this conversation gets real about the business side of craftsmanship. Megan talks honestly about the shift from idealism to sustainability, learning to say no, finding a business coach, and building a network of collaborators whose skills balance her own. It is a masterclass in growing a purpose-driven business without losing sight of why you started.

This episode is for woodworkers, entrepreneurs, architects, and anyone who believes that local, sustainable wood belongs in the buildings we live and work in.

Tune in, hit follow, and share this one with someone who loves trees as much as Megan does.

Chapters:

00:00 - Introduction to Megan Offner and New York Heartwoods

03:33 - From sawmill and furniture maker to wood sourcing consultant

09:08 - Working with landowners, standing dead ash, and site-based materials

14:01 - Expanding to the West Coast and learning mass timber with Mallory and Woodshed Consulting

20:52 - Marketing through word of mouth, Instagram, and a New York Times feature

26:36 - Overcoming idealism and learning to run a sustainable business

30:38 - Key partners, Trilocs Woodworks, and building resilient wood supply chains

34:09 - How Megan works with new clients from first call to finished product

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/sawmillsnearme/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Megan at:

https://www.newyorkheartwoods.com/

https://www.linkedin.com/in/meganoffner/

https://www.instagram.com/newyorkheartwoods/

Jesse LaSon, Rossi Group

Thu, 09 Apr 2026 14:00:00 +0000

What does it take to spend 21 years championing an industry most people take for granted? Jesse LaSon, Vice President of Sales at Rossi Group, has built a career doing exactly that, and his passion for American hardwoods is contagious.

In this episode of the Woodpreneur Podcast, Jennifer Alger sits down with Jesse to explore the full journey of Appalachian hardwoods, from sustainably managed timberland to sawmills, kilns, and eventually the hands of craftspeople around the world. Rossi Group is a family-owned business with deep roots in the hardwood industry, and Jesse pulls back the curtain on how they manage multiple sawmills, distribute species like cherry, white oak, red oak, soft maple, poplar, and ash, and compete in both domestic and international markets.

The conversation goes far beyond logistics. Jesse opens up about the real challenges facing the hardwood industry today, including the impact of tariffs, shifting export markets, trucking pressures, and the ongoing battle against misconceptions about deforestation and sustainability. He shares why industry advocacy and consumer education are just as important as any sales strategy, and how getting architects, designers, and everyday buyers to choose local, sustainable wood can shape the future of American forestry.

You will also hear how Jesse thinks about leadership, team culture, and developing people within a growing, global company. His approach to building a strong sales team from the inside out is something any woodworking entrepreneur or business owner can learn from.

Whether you are a woodworker, a lumber professional, or someone building a craft business from the ground up, this episode is packed with insight on sustainability, business growth, and what it means to truly champion your craft.

Chapters:

00:00 - Introduction to Jesse LaSon and Rossi Group

04:36 - Timberland management, sawmill operations, and species distribution

09:04 - Export markets, tariffs, and global hardwood trade

12:25 - Jesse's 21-year career journey in the hardwood industry

15:25 - Leadership, team building, and company culture at Rossi Group

20:53 - Promoting American hardwoods and fighting misconceptions about sustainability

23:52 - Industry advocacy, consumer education, and marketing to architects

29:24 - Overcoming industry challenges and Jesse's commitment to the craft

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/sawmillsnearme/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Jesse at:

https://rossilumber.com/

https://www.instagram.com/rossilumber/

https://www.facebook.com/people/Emporium-Hardwoods/61573173827770/

https://www.linkedin.com/in/jesse-lason-50521a33/

Brett Neylan, Capital Hardwood and Supply

Thu, 02 Apr 2026 14:15:00 +0000

Starting a hardwood retail business from scratch with no industry background might seem impossible, but the right combination of strategic sourcing, mentorship, and community focus can turn an outsider into a successful niche player in just 18 months.

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Brett Neylan, founder of Capital Hardwood and Supply, to explore his unconventional entry into the hardwood industry. Coming from backgrounds in outdoor apparel and bicycles, Brett shares how COVID sparked his interest in woodworking and led him to launch a hardwood retail business that now serves hobbyists, contractors, and institutional clients across multiple channels.

You'll hear about Brett's strategic approach to sourcing high-grade kiln-dried lumber from rural sawmills while also embracing the urban lumber movement, his inventory management philosophy that keeps stock lean with species variety on a 60-day cycle, and how he's built a business model focused on dimensional lumber, live edge slabs, and specialty products like charcuterie wood. Brett discusses notable projects including a Catholic cathedral renovation and partnerships with schools for shop classes, demonstrating the community impact of local hardwood suppliers.

This conversation explores the critical role mentorship and industry networking have played in Brett's rapid success, his growing e-commerce presence and integration with online marketplaces, and his multi-channel marketing approach using Instagram, TikTok, Pinterest, and LinkedIn. Brett also shares insights on challenges like inventory management and system integration, the value of partnerships with local sawyers and platforms like AncesTREE, and his vision for scaling beyond local retail through outside sales and expanded e-commerce.

Whether you're considering entering the hardwood retail business, interested in inventory management and sourcing strategies, or looking for insights on building a niche wood business through community engagement and online sales, this episode offers practical wisdom from someone who's built a thriving operation in just over a year.

Tune in to discover how Capital Hardwood and Supply is growing through strategic planning, strong mentorship, and a commitment to local wood economies and circular sourcing models, and don't forget to follow the Woodpreneur Podcast for more stories from entrepreneurs building successful wood businesses.

Chapters:

00:00 Introduction and Brett's Background

03:22 Sourcing, Customers, and Notable Projects

11:12 The Power of Mentorship and Partnerships

22:24 E-Commerce Growth and Marketing Strategies

30:02 Business Challenges and Future Plans

38:05 Building Systems for Scaling

44:08 Final Thoughts and Contact Info

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/sawmillsnearme/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Brett at:

https://capitalhardwood.com/

https://www.instagram.com/capitalhardwoodandsupply/

https://www.facebook.com/people/Capital-Hardwood-and-Supply/61566233738504/?sk=about

John Christenson, Native Lumber

Thu, 26 Mar 2026 14:03:00 +0000

A catastrophic event can either destroy a business or become the catalyst for creating something entirely new. For one Colorado family, a natural disaster became the unexpected beginning of a thriving sawmill operation.

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with John Christenson of Native Lumber to explore his remarkable journey from managing a family ranch to running a successful sawmill business. John shares how natural disasters shaped his business decisions, the challenges of logging in Colorado's diverse terrain, and why finding a niche specialization has been critical to Native Lumber's growth and sustainability.

You'll hear about John's approach to fire mitigation and sustainable logging practices that benefit both the business and the environment, how he's built employment opportunities and community impact through his operation, and the diverse timber species they work with in their logging and milling practices. John discusses his effective use of social media and online marketing to reach customers, the importance of industry connections and networking for growth, and his strategies for selling slabs and specialty products in a competitive market.

This conversation explores the practical realities of streamlining logging operations, choosing the right equipment for efficiency and quality, and building strong customer relationships through local presence and social media engagement. John also shares success stories of empowering the next generation of woodworkers and how connecting with the community through locally sourced lumber brings joy and strengthens regional wood economies.

Whether you're considering starting a sawmill business, interested in fire mitigation and sustainable logging, or looking for insights on niche marketing and social media strategies for wood products, this episode offers honest advice and practical wisdom from someone who's built a successful operation from unexpected beginnings.

Tune in to discover how Native Lumber turned catastrophe into craft and built a thriving business that supports both family and community, and don't forget to follow the Woodpreneur Podcast for more inspiring stories from the wood industry.

Chapters:

00:00 From Catastrophe to Creation

09:59 Timber Challenges and Sustainable Practices

22:39 Community Connection and Business Challenges

28:28 Industry Connections and Equipment Choices

33:17 Marketing Strategies and Customer Engagement

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/sawmillsnearme/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with John at:

https://nativelumber.co/

https://www.instagram.com/nativelumber/

Steve Jones, Ron Jones Hardwood

Thu, 19 Mar 2026 14:00:27 +0000

Three generations of family ownership doesn't happen by accident. It takes unwavering commitment to quality, strong relationships, and the ability to adapt while staying true to your core values.

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Steve Jones from Ron Jones Hardwood to explore what it takes to build and sustain a successful family lumber business across generations. Steve shares insights into the hardwood lumber industry, the critical importance of quality control and consistency, and how Ron Jones Hardwood has navigated complex challenges like tariffs and export market fluctuations while maintaining their reputation for excellence.

You'll hear about the distinctive branding elements like the red end color that differentiate Ron Jones Hardwood in a competitive market, the company's approach to vetting suppliers and building strong partnerships throughout the supply chain, and their operational efficiency strategies in lumber processing. Steve discusses the value of clear communication when problems arise, how they've built lasting customer relationships based on trust and reliability, and the leadership lessons learned from both successes and failures.

This conversation explores the natural benefits of wood products, including how wood lowers stress and improves health in built environments, the role of sustainability and carbon sequestration in wood products, and why choosing wood is both an environmental and wellness decision. Steve also reflects on adapting to industry changes while preserving family legacy, preparing the next generation for leadership roles, and the importance of local resources and education in supporting the hardwood industry.

Whether you're in the lumber business, interested in family business succession and leadership, or curious about quality control and supply chain management in the wood industry, this episode offers valuable wisdom from someone who's helping carry forward a multi-generational legacy of excellence.

Tune in to discover the secrets behind Ron Jones Hardwood's three-generation success story and what it takes to build a lumber business that stands the test of time, and don't forget to follow the Woodpreneur Podcast for more conversations with industry leaders.

Chapters:

00:00 Introduction and Company Legacy

05:49 Export Markets and Quality Control

18:47 Operational Efficiency and Wood Benefits

27:35 Leadership Lessons and Business Evolution

38:34 Next Generation and Local Resources

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/sawmillsnearme/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Steve at:

https://www.ronjoneshardwood.com/

https://www.instagram.com/ronjoneshardwood/

https://www.linkedin.com/in/steve-jones-394a5513/

Malloree Weinheimer, Chickadee Forestry

Thu, 12 Mar 2026 14:00:29 +0000

Local wood economies don't just happen on their own. They require dedicated advocates who understand forestry, respect the trades, and can bridge the gap between landowners, loggers, sawmills, and communities.

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Malloree Weinheimer of Chickadee Forestry LLC to explore her work championing small-scale loggers, supporting sustainable forest management, and connecting people to the trees in their own backyards. Malloree shares her journey from conservation research to private consulting focused on rural economic development, and why passing down forestry knowledge as experienced foresters retire has become critically important.

You'll hear about the vital role foresters play in helping small landowners manage micro-forests sustainably, the importance of building stronger, cooperative relationships between foresters and loggers, and how local wood groups can create viable markets for locally sourced timber. Malloree discusses innovative projects like the Firewood CSA and the successful Washington sawmill cooperative that's making measurable progress in local wood sales and community-based forestry.

This conversation explores practical strategies for advocating for local timber economies, overcoming logistical challenges for small-scale operations, and helping landowners align their goals with wildlife and conservation priorities. Malloree emphasizes the cultural shift needed to value local forests and traditional skills, the importance of educating communities about tree species and their specific uses, and how connecting urban residents with their own land resources can transform perspectives on forestry.

Whether you're a forester, logger, sawmill operator, or landowner interested in sustainable forest management, local wood economies, or building community connections around timber and conservation, this episode offers valuable insights from someone working at the intersection of forestry, advocacy, and rural development.

Tune in to discover how Chickadee Forestry LLC is bridging forests and communities while supporting the next generation of loggers and building sustainable local wood markets, and don't forget to follow the Woodpreneur Podcast for more conversations about forestry, conservation, and the wood industry.

Chapters:

00:00 Introduction and Malloree's Journey

04:11 Supporting Loggers and Local Sawmills

09:04 Building Awareness and Serving Communities

15:07 Conservation Priorities and Community Trust

20:04 Sawmill Cooperatives and Mentorship

26:43 Future of Local Wood and Education

30:23 Connect with Chickadee Forestry

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/sawmillsnearme/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Malloree at:

https://www.linkedin.com/in/malloree-weinheimer

https://www.instagram.com/chickadee_forestry/?hl=en

https://chickadeeforestry.com/

Eric Freed, E & K Vintage Wood

Thu, 05 Mar 2026 15:00:24 +0000

Sometimes the best business opportunities come from the most unexpected places. A background in real estate doesn't seem like the obvious path to running a thriving reclaimed wood company, but that's exactly how one entrepreneur built a multimillion-dollar timber business.

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Eric Freed of E & K Vintage Wood to explore his remarkable journey from real estate into the reclaimed wood industry. Eric shares how he discovered opportunities in salvaged timber during the 2008 recession and grew his business from a side project into a 24-employee operation that's moving to a larger facility to meet growing demand.

You'll hear about the explosive growth E & K Vintage Wood has experienced, including building a social media following of 100,000 on Instagram that has expanded their customer base nationwide. Eric discusses their top-selling products like box beams, the importance of offering customization to meet diverse client needs, and the quality standards that have kept them problem-free for 15 years. He also shares stories from notable projects for high-profile clients including the San Francisco 49ers and Google.

This conversation explores the challenges of sourcing quality reclaimed wood in a competitive market, the sustainability practices and chain of custody considerations that guide their operations, and how certification plays a role in their business model. Eric reflects on the lessons learned from navigating industry challenges and shares his excitement about future plans, including ramping up flooring production in their new facility and continuing to innovate their product offerings.

Whether you're interested in the reclaimed wood business, building a sustainable timber company, or learning how to scale a wood business through quality and customization, this episode offers valuable insights from someone who's successfully transformed an unexpected opportunity into a thriving enterprise.

Tune in to discover how E & K Vintage Wood built success through sustainability, quality, and customer service, and don't forget to follow the Woodpreneur Podcast for more inspiring stories from entrepreneurs in the wood industry.

Chapters:

00:00 Introduction and Eric's Journey

04:42 Business Growth and Product Offerings

12:10 Industry Challenges and Notable Projects

20:07 Sustainability and Future Plans

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/sawmillsnearme/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Eric at:

Website: https://ekvintagewood.com/

LinkedIn: https://www.linkedin.com/in/eric-freed-20148315/

Instagram: https://www.instagram.com/eandk_vintagewood/

Katrina Amaral, Timberdoodle Farm and Sawmill

Thu, 26 Feb 2026 15:02:52 +0000

A background in conservation and wildlife biology might seem at odds with running a logging and sawmill operation, but for some, it's the perfect foundation for sustainable, community-focused timber harvesting.

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Katrina Amaral of Timberdoodle Farm and Sawmill to explore her unique journey from conservation work to the timber industry. Katrina shares how Timberdoodle evolved from a side project into a full-time family business run with her husband Miles Amaral, and how her environmental background informs their thoughtful approach to logging and milling.

You'll hear about the innovative full circle projects that set Timberdoodle apart, where they log trees and provide lumber for local building projects, creating a complete supply chain from forest to finished construction. Katrina discusses their certification as lumber graders which allows them to provide structural timbers, their flexible business model that includes selling logs to larger mills when needed, and the strong word-of-mouth network they've built through quality work and community relationships.

This conversation explores their marketing strategies for a small-scale operation, innovations in logging and sawmill operations that keep them competitive, and the challenges of balancing family life with business responsibilities. Katrina emphasizes the central role of environmental considerations in their timber harvesting practices, ensuring they work in harmony with the forest ecosystem rather than against it. She also shares insights on collaborative efforts with other women in the industry to promote local wood economies and sustainable forestry practices.

Whether you're interested in sustainable logging and forestry, running a family sawmill business, or learning how conservation principles can guide timber operations, this episode offers valuable perspectives on building a business that serves both community needs and environmental stewardship.

Tune in to discover how Timberdoodle Farm and Sawmill is creating a sustainable model for local timber production, and don't forget to follow the Woodpreneur Podcast for more stories from innovative professionals in the wood industry.

Chapters:

00:00 Introduction and Katrina's Background

05:49 Evolution and Full Circle Projects

14:43 Marketing and Innovation in Operations

23:26 Environmental Considerations and Collaborations

32:35 Conclusion and Community Engagement

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/sawmillsnearme/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Katrina at:

https://www.timberdoodlesawmill.com/

https://www.instagram.com/timberdoodlefarm

https://www.linkedin.com/in/katrina-timberdoodle/

John Bartlett, Maryland Logs 2 Lumber

Thu, 19 Feb 2026 15:00:25 +0000

A 36-year career in law enforcement might seem like an unlikely path to running a successful sawmill operation, but for some, retirement is just the beginning of a new chapter.

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with John Bartlett from Maryland Logs 2 Lumber to explore his remarkable transition from law enforcement to becoming a skilled sawmill operator over the past 24 years. John shares the unique aspects of his business model, where he doesn't sell wood but instead mills logs owned by customers, focusing on building strong relationships with three main clients who trust him with their valuable timber.

You'll hear about the high-value projects and unique logs John has worked with, the importance of quarter sawing techniques for producing premium lumber, and how he's invested in Wood-Mizer equipment over the years to improve his operation. John discusses the challenges of navigating business regulations and taxes, the significant impact COVID-19 had on operational costs (particularly diesel prices), and how he's adapted his business model to include deposits for new customers to protect against market volatility.

This conversation emphasizes the critical role of customer service in the sawmilling business, the value of industry connections and expertise from mentors like Marty Parsons, and the personal stories and relationships that make this work meaningful. John also shares insights on market changes, innovative sawmilling techniques, and how building trust with clients has been the foundation of his long-term success.

Whether you're considering starting a sawmill business, interested in custom milling and wood processing, or looking for lessons on adapting to industry changes while maintaining quality and customer relationships, this episode offers practical wisdom from someone who's successfully navigated both careers in service and entrepreneurship.

Tune in to discover how dedication to customer service, continuous learning, and strong industry relationships can build a thriving sawmill business, and don't forget to follow the Woodpreneur Podcast for more stories from experienced professionals in the wood industry.

Chapters:

00:00 Introduction and John's Journey

06:07 High-Value Projects and Client Relationships

11:50 Business Challenges and Regulations

17:43 Market Changes and COVID-19 Impact

20:50 Sawmilling Innovations and Customer Service

26:48 Final Thoughts and Future Directions

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/sawmillsnearme/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with John at:

https://www.facebook.com/mdlogs2lumber/

https://www.instagram.com/marylandlogs2lumber/?hl=en

Justin Czar, Liberty Lumber Products

Thu, 12 Feb 2026 15:18:24 +0000

Sometimes it's the catalyst that leads you to build the business and life you've always wanted.

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Justin Czar of Liberty Lumber Products to explore his journey from working in fencing to establishing a thriving custom woodworking business. Justin shares the pivotal moment that pushed him to start side hustling and eventually transition full-time into woodworking, proving that it's never too late to pursue your passion.

You'll hear about the real challenges Justin has faced in the wood industry, including sourcing lumber during supply shortages, navigating the impact of tariffs on materials and pricing, and adapting to economic pressures that affect sales and customer demand. Justin discusses his focus on custom builds and innovative projects, the importance of social media (particularly his successful YouTube channel) in his marketing strategy, and how community engagement through charity events has helped raise significant funds while building local connections.

This conversation also covers critical topics like workshop safety, especially following Justin's personal injury experience, the process of sourcing and processing lumber for unique projects, and strategies for increasing local visibility in a competitive market. Justin shares his excitement about future collaborations with local universities and his vision for growing Liberty Lumber Products while staying true to the craft and community values that define his business.

Whether you're considering a career change into woodworking, navigating the challenges of sourcing materials and pricing in today's market, or looking for effective marketing strategies to grow your wood business, this episode offers honest insights and practical wisdom from someone who's building success one project at a time.

Tune in to discover how passion, perseverance, and community engagement can transform a side hustle into a sustainable woodworking business, and don't forget to follow the Woodpreneur Podcast for more inspiring stories from makers and entrepreneurs in the wood industry.

Chapters:

00:00 Introduction to Liberty Lumber Products

03:01 From Fencing to Woodworking

06:00 Industry Challenges and Sourcing

11:58 Innovative Projects and Safety

18:26 Marketing and Social Media Growth

25:17 Future Goals and Community Engagement

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/sawmillsnearme/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Justin at:

https://libertylumberproducts.com/

https://www.instagram.com/libertylumberproducts

https://www.facebook.com/libertylumberproducts

Chris Black, Century Mill Lumber

Thu, 05 Feb 2026 15:00:24 +0000

A lumber company that's been in business since 1851 has seen it all, from economic shifts to pandemics, and its survival depends on more than just selling wood. It's about relationships, education, and adapting to change.

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Chris Black, President and GM of Century Mill Lumber, to explore the remarkable history of a company that predates Canada itself. Chris shares his personal journey from selling high-end wood doors to running a lumber business with deep roots and a forward-looking vision, emphasizing how customer relationships, continuous education, and innovation have kept Century Mill thriving for over 170 years.

You'll hear about the challenges and opportunities presented by COVID-19 and how the pandemic reshaped the lumber industry, the complexities of navigating the lumber supply chain from sourcing to delivery, and the evolving trends in both hardwood and softwood markets. Chris discusses the importance of investing in quality products and employee training, the role of design aesthetics in customer preferences, and how innovative materials are meeting modern application needs.

This conversation dives into the significance of personal branding in an industry that's fundamentally about people, effective marketing strategies for connecting with customers in the lumber business, and why criticism and feedback are essential for growth and improvement. Chris also shares insights on building a strong team that will carry the company's legacy forward and ensure its success for generations to come.

Whether you're in the lumber business, interested in customer service excellence and relationship building, or looking for lessons on navigating industry challenges while maintaining quality and values, this episode offers wisdom from a leader who understands that lumber is ultimately a people business.

Tune in to discover how a company with roots in 1851 continues to innovate and lead in today's market, and don't forget to follow the Woodpreneur Podcast for more stories from industry leaders who are shaping the future of wood.

Chapters:

00:00 The Legacy of Century Mill Lumber

05:45 Customer Service and COVID-19 Challenges

14:44 The Future and Investment in Quality

22:56 Market Trends and Innovation

31:19 Relationships and Personal Branding

39:12 The People Behind the Business

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/sawmillsnearme/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Chris at:

https://www.centurymill.com/

https://www.instagram.com/centurymilllumber/

https://www.facebook.com/centurymill

Ryan Moore, Urban Wood Company

Thu, 29 Jan 2026 16:00:38 +0000

Growing a woodworking business isn't just about craftsmanship. It's about building systems, forming strategic partnerships, and adapting to unexpected opportunities that can transform your entire operation.

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Ryan Moore of Urban Wood Company to explore the evolution of his Oklahoma City-based woodworking business. Ryan shares how he went from drying wood and building custom furniture to expanding into cabinet projects and developing new product lines, all while navigating the challenges of scaling a team, implementing systems, and maintaining profitability.

You'll hear about the unexpected opportunities that shaped Ryan's business growth, including how unforeseen events like house fires opened entirely new markets for cabinetry work. Ryan discusses the critical role of strategic partnerships with CNC companies and suppliers, effective use of social media platforms like Instagram and Facebook for marketing finished projects, and his approach to staffing by adding young employees and upskilling existing team members.

This conversation dives into the practical side of business operations, including implementing documentation systems to streamline workflows, setting competitive pricing using square footage models, and leveraging industry partnerships for better materials and resources. Ryan also shares valuable lessons learned from overcoming challenges like tariffs, international shipping costs, equipment repairs, and the importance of trusting your gut to avoid projects that don't align with your business goals.

Whether you're looking to scale your woodworking business, interested in cabinet making and product development, or seeking insights on team building and operational efficiency, this episode offers honest reflections and actionable strategies from someone who's experienced record growth while learning to balance business demands with personal life, family, and self-care.

Tune in to discover how systems, partnerships, and strategic growth can take your woodworking business to the next level, and don't forget to follow the Woodpreneur Podcast for more conversations about building sustainable, profitable wood businesses.

Chapters:

00:00 Introduction and Ryan's Journey

03:15 New Opportunities and Strategic Partnerships

10:05 Building Systems and Pricing Strategies

21:07 Lessons Learned and Avoiding Bad Projects

28:06 Client Communication and Work-Life Balance

32:51 Future Projects and Closing Thoughts

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/sawmillsnearme/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Ryan at:

https://www.theurbanwoodco.com/

https://www.instagram.com/theurbanwoodco

Simon Silver, Simon Silver Designs

Thu, 22 Jan 2026 15:00:18 +0000

The path to becoming a master woodworker doesn't always start in a workshop. Sometimes it begins on a mountain bike trail during the off-season.

In this episode of the Woodpreneur Podcast, host Jennifer Alger welcomes Simon Silver of Simon Silver Designs to explore his remarkable journey from mountain bike athlete to accomplished woodworker and sawmill operator. Simon shares how he discovered woodworking as a hobby during the off-season and how a pivotal class with a skilled mentor accelerated his learning and instilled a detail-oriented mindset that defines his work today.

You'll hear about Simon's commitment to creating timeless furniture pieces from urban wood, storm trees, and reclaimed materials, and his sawmill business that sources local redwood logs to provide unique lumber for custom projects. Simon discusses the balance between commissioned work and personal creative projects, the evolution of his business from small pieces to large-scale installations, and the increasing complexity and reward of challenging custom woodworking.

This conversation dives into the realities of running a custom woodworking business, including the challenges of job site work, the importance of educating clients about wood movement and natural material characteristics, and the critical skill of learning to say no to projects that don't align with your vision or values. Simon also reflects on maintaining passion for the craft when business demands threaten to overshadow creative fulfillment, and his plans to create personal pieces that reignite his love for woodworking.

Whether you're a woodworker navigating the transition from hobby to business, interested in sustainable wood sourcing and urban lumber, or looking for insights on balancing commercial success with creative satisfaction, this episode offers honest wisdom from someone who's built a thriving woodworking business while staying true to his craft.

Tune in to discover how perseverance, attention to detail, and a willingness to learn can transform a passion into a sustainable livelihood, and don't forget to follow the Woodpreneur Podcast for more inspiring stories from makers and craftspeople.

Chapters:

00:00 Introduction to Simon Silver

01:00 Simon's Journey from Mountain Biking to Woodworking

03:58 The Importance of Mentorship in Woodworking

08:31 Exploring Custom Projects and Personal Interests

10:05 Proud Achievements in Custom Furniture

12:10 Challenges of Working with Wood

16:01 The Sawmill Business and Sourcing Logs

20:53 Urban Wood and Sustainability

24:29 Navigating Challenges in Custom Work

29:52 Maintaining Passion in Woodworking

34:14 How to Reach Simon Silver for Projects

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/sawmillsnearme/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Simon at:

www.simonsilverdesigns.com

https://www.instagram.com/simonsilverdesigns

https://www.facebook.com/simonsilverdesigns/

Vadim Kovalev, Wood World Podcast

Thu, 15 Jan 2026 16:00:19 +0000

What does it take to bridge the gap between engineering precision and the living art of forestry? Vadim Kovalev, Wood World Industry Ambassador and founder of Koval Digital, shares how he traded blueprints for bark and became one of the forestry industry's most passionate storytellers.

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Vadim to explore his unconventional journey from engineering to the heart of the wood industry. Vadim pulls back the curtain on the myths plaguing modern forestry, revealing why sustainable practices aren't just good ethics but smart business. He discusses how international markets are reshaping the industry landscape and why connecting with the public through authentic media and storytelling has become more critical than ever for woodworkers and forest professionals alike.

From debunking misconceptions about sustainable forestry to sharing how his personal faith guides his approach to craftsmanship and environmental stewardship, Vadim offers a refreshing perspective on building a purpose-driven business in the wood industry. Whether you're a seasoned woodworker, aspiring entrepreneur, or simply curious about the intersection of sustainability and commerce, this conversation delivers practical insights wrapped in compelling stories.

Key Topics: Woodworking entrepreneurship, sustainable forestry practices, craftsmanship, business growth in the wood industry, storytelling for artisans, international timber markets, myth-busting forestry misconceptions, building community through media.

Chapters:

00:02 Introduction and Vadim's Background

01:18 Sustainable Practices and Myth-Busting

03:03 Storytelling and Media Connection

08:56 International Markets and Personal Faith

17:06 Public Perception and Industry Trends

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/sawmillsnearme/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Vadim at:

https://www.linkedin.com/in/kovalevvadim/

https://www.youtube.com/@woodworldwithvadim

https://kovaldigital.com/

Allison DeFord, North American Forest Foundation

Thu, 08 Jan 2026 15:22:03 +0000

Educating the next generation about forestry and sustainable wood practices is essential for the future of the industry, but misconceptions about trees and forest management continue to create barriers.

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Allison DeFord, Executive Director of the North American Forest Foundation, to explore the foundation's mission to educate young people about responsible forestry and dispel common myths surrounding the industry. Allison shares her personal journey into forestry after years of involvement through her husband's career and how that experience shaped her passion for forest education and advocacy.

You'll hear about the foundation's innovative educational programs, including K-5 teacher kits that help students understand the importance of trees and sustainable forest management, and an upcoming app designed to engage junior high students in forestry education. Allison discusses the ambitious goal of reaching one million students by 2030 through various educational initiatives, the critical role of community engagement in connecting students with forestry careers, and the diverse pathways into the industry beyond traditional degrees.

This conversation explores important topics like biophilic design and the health benefits of wood, the need for a fundamental shift in how society perceives forestry and wood products, and the opportunities available for young people considering careers in the forest industry. Allison also encourages industry professionals to open their doors for field trips and educational experiences that can inspire the next generation of foresters, loggers, and wood industry leaders.

Whether you're involved in forestry, interested in education and youth engagement, or passionate about promoting sustainable practices and the truth about responsible forest management, this episode offers valuable insights on how the industry can invest in its future by investing in education.

Tune in to discover how the North American Forest Foundation is changing perceptions and building a pipeline of informed, engaged young people who understand the value of forests and the wood industry, and don't forget to follow the Woodpreneur Podcast for more conversations about the future of forestry and wood.

Chapters:

00:00 Introduction to the North American Forest Foundation

05:07 Educating the Next Generation

10:31 Dispelling Myths About Forestry

21:29 The Importance of Real Wood

25:56 Engaging Students with Interactive Learning

31:36 Call to Action for Support

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/sawmillsnearme/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Allison at:

https://northamericanforestfoundation.org/

adeford@northamericanforestfoundation.org

https://www.linkedin.com/in/allisondeford/

Six Strategies for Your Best Year Yet: Jennifer Alger on Business Growth, Goal Setting, and Building Systems

Thu, 01 Jan 2026 16:03:07 +0000

The new year is the perfect time to reflect on what's working in your business and what needs to change if you want to see better results.

In this episode of the Woodpreneur Podcast, host Jennifer Alger shares her approach to planning for 2026, focusing on personal growth and implementing strategic changes that lead to real business transformation. Drawing from her experience with Alger Coaching and running her own wood business, Jennifer reveals six key strategies that have helped her business thrive and can do the same for yours.

You'll hear practical advice on leveraging social media for visibility and relationship building, the essential role of networking in creating business opportunities, and why telling the backstory of your products adds value and creates deeper connections with customers. Jennifer discusses the importance of establishing a chain of custody to build trust and differentiate your business, effective inventory management techniques that can significantly improve profitability, and how coaching and mentorship can accelerate your growth by helping you avoid common pitfalls.

This conversation emphasizes the power of setting measurable goals for the first quarter to create momentum and the importance of small, consistent actions that lead to significant changes over time. Jennifer encourages listeners to focus on building systems that support sustainable business growth rather than chasing quick fixes or overnight success.

Whether you're looking to grow your wood business, improve your operations, or finally implement the changes you've been putting off, this episode offers a practical roadmap for starting the year with clarity and purpose. Jennifer's straightforward approach and real-world experience make these strategies accessible and actionable for woodworkers, sawmill operators, and lumber dealers at any stage of business.

Tune in to discover how to set yourself up for the best year ever, and don't forget to follow the Woodpreneur Podcast for more actionable advice on building a successful wood business.

Chapters:

00:00 New Year, New Goals

02:53 Harnessing the Power of Social Media

06:09 The Importance of Networking

09:04 Crafting a Compelling Backstory

11:51 Establishing Chain of Custody

14:44 Mastering Inventory Management

17:44 The Value of Coaching and Mentorship

20:44 Setting Up for Success in Q1

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

Dallin Brooks, National Hardwood Lumber Association (NHLA)

Thu, 25 Dec 2025 16:00:20 +0000

Standardization in the hardwood industry isn't just about measurements and grades. It's the foundation that enables fair trade, quality control, and growth across the entire wood supply chain.

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Dallin Brooks, Executive Director of the National Hardwood Lumber Association (NHLA), to explore the history, role, and future of this essential industry organization. Dallin shares how the NHLA was founded to create standards that ensure quality and uniformity in wood products, and why those standards remain crucial for advocacy, quality control, and the success of hardwood businesses today.

You'll hear about the significant challenges and opportunities facing the hardwood industry, including the impact of tariffs on domestic producers, the rise of urban wood as a mainstream complement to rural wood sourcing, and how thermal modification is expanding the outdoor applications of hardwoods. Dallin discusses the benefits of NHLA membership, from access to industry resources and education to networking opportunities and quality assurance programs.

This conversation dives into the critical need for legislation that supports wood use and promotes sustainability, the importance of education and storytelling in advocating for the wood industry, and how telling the wood story can drive economic growth while highlighting environmental benefits. Whether you're a hardwood producer, lumber dealer, woodworker, or anyone involved in the supply chain, Dallin offers valuable insights on navigating industry challenges and positioning yourself for success.

Tune in to discover how the NHLA is supporting the hardwood industry through standards, advocacy, and education, and learn how you can leverage these resources to grow your business. Don't forget to follow the Woodpreneur Podcast for more conversations about the future of the wood industry.

Chapters:

00:02 Introduction and Guest Introduction

04:51 History and Role of NHLA

09:42 Standardization in the Hardwood Industry

16:29 Challenges and Opportunities

22:56 Urban Wood and Thermal Modification

30:09 Legislation and Advocacy

36:31 Conclusion

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Dallin at:

https://www.linkedin.com/in/dallinbrooks/

https://www.linkedin.com/company/1490362/

https://www.nhla.com/

https://www.instagram.com/nhla_official/

https://www.facebook.com/NHLAOfficial

Robert Lennon, ThermalWood Canada

Thu, 18 Dec 2025 16:00:21 +0000

Wood modification technology is changing the game for woodworkers, builders, and manufacturers who need materials that are more stable, durable, and environmentally friendly than traditional lumber.

In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Robert Lennon from ThermalWood Canada to explore the innovative world of thermal modification. Robert shares his unique journey from spending 33 years in the mining industry to becoming a leader in the wood business, focusing on a process that transforms wood at a molecular level to enhance its properties and performance.

You'll hear how thermal modification makes wood more stable, aesthetically pleasing, and environmentally sustainable, while also improving its resistance to moisture, decay, and dimensional changes. Robert explains the diverse applications of thermally modified wood, from guitar necks and musical instruments to outdoor furniture and architectural projects, and discusses the expanding market opportunities for this technology.

This conversation dives into customer engagement strategies, the importance of education in helping clients understand the value of thermally modified wood, and why establishing industry standards is crucial for continued growth. Robert also addresses the pricing considerations (thermal modification can double the price of wood), the environmental benefits including carbon storage, and what the future holds for this sustainable wood technology.

Whether you're a woodworker looking for more stable materials, interested in sustainable wood products and environmental benefits, or curious about emerging technologies in the wood industry, this episode offers valuable insights into how thermal modification is revolutionizing what's possible with wood.

Tune in to discover how this innovative process is creating new opportunities for the wood industry and opening up markets that were previously difficult to serve, and don't forget to follow the Woodpreneur Podcast for more conversations about innovation and sustainability in woodworking.

Chapters:

00:00 Introduction to ThermalWood Canada

02:45 The Process of Thermal Modification

05:42 Applications and Benefits of Thermally Modified Wood

08:42 Market Opportunities and Challenges

11:44 Customer Engagement and Marketing Strategies

14:50 The Future of Thermal Modification and Standards

17:33 Conclusion and Final Thoughts

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Robert at:

https://thermalwoodcanada.com/

https://www.instagram.com/tmwoodcanada/

https://www.facebook.com/ThermalWoodCanada

https://www.linkedin.com/company/thermalwoodcanada/

https://www.youtube.com/channel/UCevIorvyoyi91SFyPb5XCrw

Paul Hickman, Urban Ashes

Thu, 11 Dec 2025 15:00:31 +0000

Urban trees don't have to become waste. With the right approach, they can be transformed into sustainable, high-quality wood products that reduce carbon footprints and strengthen local communities.

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Paul Hickman, founder of Urban Ashes, to explore the critical importance of urban wood utilization. Paul shares his fascinating journey from the scenic arts industry to creating sustainable products from urban wood, with a particular focus on ash trees affected by the devastating Emerald Ash Borer. His work demonstrates how trees that would otherwise end up in landfills can become valuable resources for woodworkers, builders, and communities.

You'll hear about the Urban Wood Project and its impact on local communities, Paul's transition from manufacturing wood products to consulting and education, and why urban wood utilization is essential for reducing carbon footprints. Paul emphasizes the need for increased education and awareness about urban wood, the importance of establishing industry standards, and the valuable role organizations like the Climate Smart Wood Group play in promoting sustainable practices.

This conversation dives into both the challenges and opportunities facing the urban wood movement, from building market demand to creating infrastructure that supports salvage and milling operations. Whether you're a woodworker looking for sustainable materials, interested in urban forestry and environmental impact, or curious about how communities can turn a tree crisis into economic opportunity, this episode offers compelling insights and actionable ideas.

Tune in to discover how urban wood utilization is revolutionizing sustainability in the wood industry and creating new possibilities for local economies, and don't forget to follow the Woodpreneur Podcast for more conversations about innovation and sustainability in woodworking and forestry.

Chapters:

00:00 Introduction to Urban Wood Utilization

02:52 Paul Hickman's Journey into Urban Wood

06:01 The Evolution of Urban Ashes

09:03 Urban Wood Project and Community Impact

12:01 Transitioning from Manufacturing to Consulting

14:54 Urban Wood Utilization and Carbon Footprint

17:50 Challenges and Opportunities in Urban Wood

21:06 Education and Standards in Urban Wood

23:52 Future of Urban Wood and Climate Smart Wood Group

26:55 Conclusion and Call to Action

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/sawmillsnearme/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Paul at:

https://www.urbanashes.com/

https://www.instagram.com/urbanashes/

https://www.linkedin.com/in/paulmhickman

Jennifer and Steve, Woodpreneur Podcast

Thu, 04 Dec 2025 15:00:26 +0000

Small-scale wood producers across California are facing a challenge: how do you compete in a market dominated by larger operations while showcasing the unique value of locally sourced, sustainable wood?

In this episode of the Woodpreneur Podcast, host Jennifer Alger reconnects with Steve Larosiliere, founder of the Woodpreneur community, to discuss key insights and developments from the Forest Products Week conference. Steve shares his journey and the exciting collaborative efforts taking shape in the wood industry, with a special focus on the California Wood Supply Group, an initiative aimed at unifying small-scale wood producers under a common brand and vision.

You'll hear about the specific challenges small producers face in marketing and sales, and why storytelling has become a crucial tool for communicating the value and sustainability of wood products. Steve and Jennifer explore how collaboration can drive economic development in the wood industry, the importance of creating a unified brand that elevates all participants, and the strategies that can help small-scale operations thrive in a competitive marketplace.

This conversation dives into the power of community in building a stronger wood industry, the role of sustainability as both a practice and a marketing message, and how the California Wood Supply Group is working to create new opportunities for sawyers, lumber dealers, and woodworkers across the state. Whether you're a small-scale producer looking for support and resources, interested in sustainable forestry and wood sourcing, or curious about innovative approaches to marketing and collaboration in the wood industry, this episode offers valuable insights and inspiration.

Tune in to discover how unity, storytelling, and community are shaping the future of wood production in California and beyond, and don't forget to follow the Woodpreneur Podcast for more conversations about building a thriving and sustainable wood industry.

Chapters:

00:02 Introduction to the Woodpreneur Podcast

01:32 Steve Larosiliere's Journey

03:25 California Wood Supply Group

05:24 Challenges and Opportunities

08:25 The Importance of Storytelling

12:18 Future of the Wood Industry

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/farwestforest/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

Dave Puncochar, Good Wood Nashville

Thu, 27 Nov 2025 15:12:59 +0000

Frustration with an industry can be the spark that leads to building something better, especially when it's rooted in community, sustainability, and the stories behind every piece of wood.

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Dave Puncochar, founder of Good Wood Nashville, to explore his remarkable journey from pharmaceutical sales rep to urban wood producer. Dave shares the challenges and triumphs of launching his lumber business, driven by a desire to showcase the beauty and value of reclaimed and locally sourced wood that might otherwise go to waste.

You'll hear about Good Wood Nashville's dual focus on both new and reclaimed lumber, their strong community connections that support local projects, and initiatives like Nashville Strong that helped the community during COVID-19. Dave discusses how his background in sales and teaching has shaped his business approach, the importance of building a strong online presence and customer relationships, and the hard lessons learned about hiring, firing, and growing a team.

This conversation dives into the entrepreneurial realities of turning a hobby into a full-time operation, the power of storytelling in marketing your wood products, and why collecting customer data is essential for long-term success. Dave also opens up about the significant role his family plays in both his business and community involvement, and how the Roots to Table custom woodworking initiative creates unique connections between craftspeople and customers.

Whether you're considering starting your own lumber business, interested in urban wood salvage and sustainability, or looking for inspiration on building a business with community at its core, this episode offers honest insights and practical wisdom from someone who's learned by doing.

Tune in to discover how passion, persistence, and a commitment to quality can transform frustration into a thriving wood business, and don't forget to follow the Woodpreneur Podcast for more stories from makers and entrepreneurs who are building something meaningful.

Chapters:

00:00 Introduction to Good Wood Nashville

02:01 Dave's Journey into the Lumber Business

03:58 The Birth of Good Wood Nashville

05:59 Sourcing and Sustainability in Lumber

07:55 Roots to Table: A Unique Custom Woodworking Initiative

09:59 Growth and Expansion of Good Wood Nashville

11:46 The Evolution of Operations at Good Wood

13:58 Building a Business: From Hobby to Full-Time

14:26 Building a Community Through Craftsmanship

16:49 Resilience in the Face of Adversity

21:53 Navigating the Challenges of Hiring

26:35 Marketing Strategies for Growth

30:50 The Importance of Customer Relationships

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Dave at:

https://www.goodwoodnashville.com/

https://www.ewcarpenter.com/

https://www.instagram.com/goodwoodnashville/

https://www.facebook.com/GoodWoodNashville/

https://www.linkedin.com/in/dave-puncochar-29117612/

Andrew Bragg, AncesTREE™

Thu, 20 Nov 2025 16:36:08 +0000

What if you could track every piece of wood in your inventory from the moment it's cut to the day it's sold, all with a simple scan?

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Andrew Bragg to explore how QR code technology is revolutionizing inventory management in the wood industry. Andrew shares insights on AncesTREE™, an innovative system that allows woodworkers, sawmills, and lumber dealers to track the complete history and details of their wood products (from tree to marketplace) transforming how businesses manage inventory, engage customers, and boost sales.

You'll hear about the powerful benefits of real-time data access for better decision-making, how tracking the story behind each piece of wood creates meaningful customer engagement, and why efficient inventory systems can save time while increasing profitability. Andrew explains practical solutions like batch QR codes that simplify the tagging process, marketplace integration that boosts product visibility, and custom features designed to meet the unique needs of wood businesses of all sizes.

This conversation dives into the technical and business advantages of modern inventory management, including how proper onboarding sets businesses up for success and why continuous improvement is essential for long-term optimization. Whether you're struggling with disorganized inventory, looking to enhance your customer experience, or want to showcase the unique story behind your wood products, this episode offers actionable insights on leveraging technology to transform your operation.

Tune in to discover how QR codes and smart inventory systems can streamline your business from tree to sale, and don't forget to follow the Woodpreneur Podcast for more innovative conversations from the wood industry.

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Andrew at:

https://www.linkedin.com/in/andrew-bragg-762658339/

https://ancestree.org/

Justin McMinds, Wood-Mizer Industrial

Thu, 13 Nov 2025 14:54:10 +0000

Running a sawmill efficiently isn't just about having the right equipment. It's about optimizing every aspect of your operation, from layout to blade selection to seasonal maintenance.

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Justin McMinds from Wood-Mizer Industrial to explore the ins and outs of sawmill optimization. Justin shares his unique journey from operating his own sawmill business, WoodMinds, to working with Wood-Mizer in Blades and Industrial Equipment Sales, bringing a wealth of hands-on experience to help sawmill operators maximize efficiency and profitability.

You'll hear practical insights on creating efficient sawmill layouts that improve workflow, the game-changing benefits of advanced blades like bi-metal and carbide for cost savings, and essential strategies for winterizing equipment to maintain peak performance. Justin also dives into exciting topics like urban wood salvage and the unique opportunities it presents, optimizing quarter sawing techniques, and how multi-rip machines can drastically reduce labor costs and cutting time.

This conversation goes beyond technical advice to explore the creative problem-solving required in the sawmill industry, the importance of personal connections in building business opportunities, and why sharing knowledge strengthens the entire woodworking community. Justin even shares how his ADHD has become a strength in tackling complex challenges and finding innovative solutions.

Whether you're a sawmill operator looking to improve efficiency, considering equipment upgrades, or interested in urban wood salvage and sustainable milling practices, this episode is packed with actionable advice and industry insights that can transform your operation.

Tune in to learn how to optimize your sawmill for maximum productivity and profitability and don't forget to follow the Woodpreneur Podcast for more expert conversations from the wood industry.

Chapters:

00:00:04 Introduction to the Episode

00:02:09 Justin McMinds' Background

00:03:33 Transition to Wood-Mizer

00:04:30 Optimizing Sawmill Operations

00:08:47 Efficiency Tips and Tricks

00:12:55 Advanced Blades and Cost Savings

00:18:42 Multi-Rip Machines and Labor Costs

00:23:46 Winterizing Equipment

00:26:46 Exciting Projects and Challenges

00:30:53 Creative Problem-Solving in Business

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Justin at:

https://www.linkedin.com/in/justin-mcminds-567265222/

Paul Shandel, Mendo Cabins

Thu, 06 Nov 2025 16:00:26 +0000

Building a cabin from real wood isn't just about construction—it's about craftsmanship, storytelling, and creating spaces that connect people to nature.

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Paul Shandel of Mendo Cabins to explore the art and business of building custom redwood cabins. Paul shares what sets Mendo Cabins apart, from their commitment to using locally sourced redwood to their unique business model that offers everything from fully built custom cabins to DIY cabin kits for the hands-on builder.

You'll hear about the surprising realities of insulation in small wood structures, why storytelling has become a powerful marketing tool for connecting with customers, and how using authentic local materials adds both value and character to every project. Paul also discusses exciting new ventures, including expanding into sauna production, and the importance of organization and inventory management in scaling a woodworking business.

This conversation dives into the evolving landscape of the wood industry, where quality craftsmanship and sustainability are more important than ever. Whether you're interested in custom building, sustainable materials, cabin construction, or growing a woodworking business with authenticity and purpose, this episode offers valuable insights on innovation, marketing, and the power of building with real wood from foundation to roof.

Tune in to discover how one company is redefining what it means to build cabins with intention—and don't forget to follow the Woodpreneur Podcast for more stories from makers and entrepreneurs who are shaping the future of the wood industry.

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Paul at:

https://www.facebook.com/paul.shandel.2025

https://www.instagram.com/mendocabins/

https://mendocabins.com/

Bryan Alger, Business Consultant and Leadership Trainer

Thu, 30 Oct 2025 14:00:22 +0000

Running a business isn't always smooth sailing, and sometimes the toughest challenges come from within your own team.

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Bryan Alger, Business Consultant and Leadership Trainer, for a candid conversation about the struggles many business owners face but rarely talk about openly. Together, they dive into the difficult world of staffing issues, employee conflicts, and the critical importance of hiring people who are not just talented, but truly aligned with your company's vision and values.

Jennifer and Bryan explore the realities of navigating team dynamics, including moments of self-doubt and the frustration that comes with trying to build a cohesive team. You'll hear honest reflections on what happens when great individual contributors don't work well together, and why finding people who are motivated, hungry, and believe in what you're building makes all the difference.

This conversation goes beyond typical business advice to address the emotional toll of leadership and the reality that comparing yourself to other seemingly successful businesses can leave you feeling inadequate. Whether you're a business owner struggling with team challenges, considering your first hire, or trying to navigate employee conflicts, this episode offers validation, insight, and practical wisdom on building a team that works.

Tune in for an honest conversation about the messy, human side of entrepreneurship and don't forget to follow the Woodpreneur Podcast for more real talk from makers and business owners who are figuring it out as they go.

Chapters:

00:00 Facing Business Challenges

00:44 The Importance of Leadership

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Bryan at:

https://www.linkedin.com/in/bryan-alger-96135947/

Christy Covington, Tree to Table PDX

Thu, 23 Oct 2025 13:00:21 +0000

When a Forest Service background meets a passion for salvaging urban trees, you get furniture that tells a story and a business built on sustainability, craftsmanship, and community.

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Christy Covington, founder of Tree to Table PDX, to explore her inspiring journey from conservation work to entrepreneurship. Christy shares how she transformed salvaged urban wood into heirloom-quality furniture, launched her woodworking business from her backyard, and turned the challenges of the COVID-19 pandemic into unexpected opportunities for growth.

You'll hear about the innovative projects that put Tree to Table on the map—including the world's largest charcuterie board—and learn how collaboration with local businesses and mentoring young woodworkers became central to Christy's mission.

This conversation dives deep into sustainable woodworking practices, the art of custom craftsmanship, and what it takes to build a business that honors both the environment and the community.

Whether you're a woodworker, an aspiring entrepreneur, or someone who values sustainability and quality craftsmanship, this episode is packed with insights on business growth, creative problem-solving, and the power of giving new life to urban wood that would otherwise go to waste.

Tune in to discover how passion, purpose, and a commitment to heirloom-quality work can shape a thriving woodworking business and don't forget to follow the Woodpreneur Podcast for more stories from makers and entrepreneurs who are building something meaningful.

Chapters:

00:00 Introduction to Tree to Table PDX

05:09 Christy's Journey: From Forest Service to Woodworking

09:52 The Birth of Tree to Table: A New Business Venture

14:53 Creating Unique Wood Products and Community Engagement

20:05 The World's Largest Charcuterie Board Event

24:45 Future Aspirations and Community Collaboration

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Christy at:

https://treetotablepdx.com/

https://www.instagram.com/treetotablepdx

Trevor Thayer, Worldwide Burl

Thu, 16 Oct 2025 14:00:20 +0000

In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Trevor Thayer from Worldwide Burl, a former contractor who transitioned into the world of woodworking, specifically focusing on burls.

Trevor shares his journey from contracting to woodworking during the pandemic, the challenges he faced in sourcing and milling wood, and the innovative techniques he employs in his business. He discusses the importance of social media in building his brand, the obstacles of hiring in the industry, and the significance of woodworking education for the younger generation.

The conversation highlights the personal touch in customer service and his future aspirations for the woodworking community.

Takeaways

Trevor transitioned from contracting to woodworking during the pandemic.
He started sourcing and milling burls to create unique wood products.
Social media, especially Instagram, plays a crucial role in his business.
Trevor emphasizes the importance of customer service and personal interaction.
He faces challenges with hiring motivated workers in the industry.
Woodworking education is vital for inspiring the next generation.
Trevor's innovative drying techniques improve wood quality.
He ships internationally, facing challenges with customs in certain countries.
The woodworking community values honesty and collaboration.
Trevor's passion for woodworking is evident in his excitement for each new piece.

Chapters

00:00 From Contractor to Woodworker: A Journey of Passion

03:03 The Art of Sourcing and Milling Burls

05:48 Innovative Techniques in Wood Drying

08:52 Building a Brand: The Power of Social Media

11:51 Navigating Challenges in the Woodworking Industry

14:47 The Importance of Woodworking Education

17:43 Overcoming Obstacles in Business Growth

20:52 Connecting with Customers: The Personal Touch

23:48 Future Aspirations and Industry Insights

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: podcast.woodpreneur.com/

You can connect with Trevor at:

https://www.worldwideburl.com/

https://www.instagram.com/worldwide_burl/

Colin Davis, Tahoe Slab Furniture

Thu, 09 Oct 2025 15:42:05 +0000

In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Colin Davis of Tahoe Slab Furniture, an innovative woodworking business focused on salvaging waste wood to create beautiful products.

Colin shares his journey from a background in physics and engineering to the world of woodworking, emphasizing sustainability and energy efficiency challenges. The conversation explores the importance of networking, building customer relationships, and the unique challenges faced in the wood industry.

Colin also discusses his experiences in Europe, marketing strategies, and lessons learned from failures along the way, highlighting the excitement and challenges of entrepreneurial ventures in woodworking.

Takeaways

Colin's journey into woodworking began with a desire to solve real-world problems.
Tahoe Slab Furniture focuses on salvaging waste wood to create useful products.
Sustainability is a core value, but energy efficiency remains a challenge.
Milling equipment choices significantly impact business efficiency.
Networking within the wood community is essential for growth.
Building relationships with customers is key to success.
Marketing through local Facebook groups can reach a wide audience.
Specialization in services can lead to better business outcomes.
Understanding customer needs is crucial for effective sales.
Exciting projects often come with significant challenges.

Chapters

00:00 Introduction to Tahoe Slab Furniture and Its Mission

02:59 Colin's Journey into the Wood Industry

05:57 Milling Equipment and Techniques

09:01 Exploring Wood Trade in Europe

12:01 Sustainability and Shipping Challenges

14:57 Industry Challenges and Specialization

17:55 Networking in the Wood Industry

22:15 The Competitive Landscape of Wood Business

23:29 Learning from Failures in Business

25:34 Educating Customers on Wood Industry Values

28:27 Understanding Customer Priorities

29:30 Building Trust and Relationships with Clients

31:55 Exciting Projects and Challenges in Woodworking

36:04 Marketing Strategies for Wood Businesses

39:54 Connecting with Tahoe Slab Furniture

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: podcast.woodpreneur.com/

You can connect with Colin at:

https://www.instagram.com/tahoeslab/

https://tahoeslab.com/

Kyle Jeske, Richardson Hardwoods

Thu, 02 Oct 2025 15:07:43 +0000

In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Kyle Jeske, the sales and purchasing manager of Richardson Hardwoods.

They discuss Kyle's journey into the lumber industry, the unique business model of Richardson Hardwoods, and the challenges and opportunities facing the lumber sector today.

Kyle shares insights on the importance of sustainability, the legacy of Richardson Industries, and the need for new talent in the industry.

The conversation also touches on networking, industry conferences, and the economic challenges that impact sales.

Kyle emphasizes the value of education in promoting sustainable forestry practices and the importance of building relationships in the business.

Takeaways

Kyle Jeske is a sales and purchasing manager at Richardson Hardwoods LLC.
He has a background in business and marketing education.
Kyle lived in Spain for several years, teaching English before entering the lumber industry.
His Spanish skills may help in future market expansions.
Richardson Hardwoods has a unique three-pronged business model.
The company partners with a sawmill in Kentucky for kiln-dried inventory.
Kyle aims to help smaller sawmills expand their market reach.
The lumber industry faces challenges due to an aging workforce.
Sustainability in forestry is crucial for the future of the industry.
Building relationships and trust is essential in the lumber business.

Chapters

00:00 Introduction to Richardson Hardwoods
02:52 Kyle's Journey into the Lumber Industry
05:45 The Business Model of Richardson Hardwoods
08:51 Challenges and Opportunities in the Lumber Industry
11:45 The Legacy of Richardson Industries
14:46 Exciting Developments in the Lumber Sector
17:57 Future Growth and Market Expansion
20:34 Networking and Industry Conferences
23:41 The Aging Industry and Need for New Blood
26:42 Sustainability and Education in Forestry
29:40 Overcoming Economic Challenges
32:37 Reflections on Career Growth
35:10 Connecting with Richardson Hardwoods

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: podcast.woodpreneur.com/

You can connect with Kyle at:

www.richardsonhardwoods.com

https://www.instagram.com/richardsonhardwoodsllc/

Patrick Chovan, Omega Lumber

Mon, 29 Sep 2025 14:24:23 +0000

In this episode of the Woodpreneur podcast, host Jennifer Alger interviews Patrick Chovan from Omega Lumber.

They discuss the history and growth of Omega Lumber, the challenges and opportunities in the lumber industry, and the importance of sustainable forestry practices. Patrick shares insights into the company's operations, including their focus on industrial-grade lumber and the impact of tariffs on the export market.

The conversation also touches on the future of the industry and the role of smaller producers in filling gaps left by larger mills.

Takeaways

Omega Lumber is celebrating its 50th year in business.
The company operates five facilities and manages 5,000-10,000 acres of timberland.
Patrick Chovan emphasizes the importance of sustainable forestry practices.
The export market is challenging due to tariffs and market unpredictability.
Omega Lumber focuses on industrial-grade lumber and specialty products.
Patrick Chovan grew up in the logging industry and took over the company 10 years ago.
The lumber industry has seen massive consolidation, with a 75% reduction in production.
Smaller producers may play a key role in the industry's future.
Sustainable forestry is better for the environment than poor forest management.
Personal relationships and integrity are crucial in the lumber business.

Chapters

00:00 Introduction and Welcome
01:00 History of Omega Lumber
03:00 Operations and Facilities
05:00 Sustainable Practices and Challenges
08:00 Industry Trends and Future Outlook
11:00 Personal Journey and Leadership

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: podcast.woodpreneur.com/

You can connect with Patrick at:

https://www.omegalumber.com/

https://www.instagram.com/omegalumber/

https://www.instagram.com/direct/t/106488327415632/

Alyssa Olson, Designers and Builders Podcast

Thu, 18 Sep 2025 15:47:50 +0000

In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Alyssa Olson, a landscape architect and furniture designer, about the importance of urban, salvaged, and reclaimed wood.

They discuss the challenges of getting these materials specified in projects, the significance of building relationships within the architecture, engineering, and construction (AEC) community, and the role of sustainability in material choices.

Alyssa shares her journey in the field, the need for standards and specifications for reclaimed wood, and the importance of trust in sourcing materials.

The conversation highlights the future of urban wood and the collaborative efforts needed to promote its use in design and construction.

Takeaways

Urban wood is crucial for sustainability and local economies.
Alyssa Olson has a background in architecture and landscape design.
The status quo in material sourcing often hinders the use of reclaimed wood.
A specification for reclaimed wood is currently lacking.
Building relationships in the AEC community is essential for sourcing materials.
Trust is a significant factor in using new or unfamiliar materials.
Sustainability is increasingly important in material decisions.
Standards and chain of custody are vital for urban wood utilization.
Education about material sourcing can help overcome barriers.
Collaboration is key to promoting urban salvaged wood.

Chapters

00:00 Introduction to Urban Wood and Its Importance

03:02 Alyssa Olson's Journey and Expertise

05:42 Challenges in Specifying Urban Wood

08:27 Building Relationships in the AEC Community

11:14 The Importance of Trust in Material Sourcing

13:55 Sustainability and Regenerative Materials

16:33 The Role of Standards and Chain of Custody

19:16 Future of Urban Salvaged Wood

22:17 Conclusion and Future Collaborations

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: podcast.woodpreneur.com/

Clay Miller, Aurora Timberland

Thu, 11 Sep 2025 14:26:27 +0000

In this episode, you'll meet Clay Miller, fifth-generation lumber professional and head of sales and purchasing at Aurora Timberland, the hardwood distribution brand of Alexandria Moulding.

Clay shares how he went from stacking lumber in his family's mill to struggling through his first months in sales—then finding success by selling authentically and building long-term relationships.

He opens up about the collapse of his family business after a fire, his path back into the industry, and what it takes to run a customer-obsessed distribution operation across time zones.

Clay also breaks down the state of the hardwood industry with striking clarity. He explains why production has fallen from roughly 16 billion board feet at the height of COVID demand to under 4 billion today, and what must happen—promotion, education, and capacity-building—to bring the market back.

You'll hear how a five-word Instagram DM led Aurora Timberland into the Vietnam market, why he answers every inquiry, and his practical advice for woodpreneurs: build relationships now, make the tough cold calls, and be ready when demand cycles back.

Top 5 Key Topics:

Clay's path: fifth-generation lumber legacy, early sales missteps, and learning to sell "as himself"
The industry's contraction: from ~16B to <4B board feet and the rise of substitute products
Vietnam expansion: how a social media DM became a sold-out walnut program
Sales lessons: persistence, cold-call wins, and positioning for the next market upcycle
Actionable advice for woodpreneurs: expand your footprint now; don't wait for demand to return

Chapters

00:00 Introduction to Clay Miller and Aurora Timberland

03:03 Clay's Journey in the Lumber Industry

05:58 Understanding Aurora Timberland's Operations

08:49 The Importance of Family-Owned Businesses

11:51 The Role of the Hardwood Industry in Rural America

14:52 Challenges Facing the Hardwood Industry

17:57 The Importance of Education in Promoting Wood Products

21:07 Overcoming Challenges in the Wood Industry

23:35 The Power of Social Media in Business

29:05 Trends and Future of the Lumber Market

31:30 The Art of Cold Calling

35:21 Customer Service and Empathy in Business

36:58 Connecting on Social Media and Final Thoughts

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: podcast.woodpreneur.com/

You can connect with Clay at:

Instagram @AuroraTimberland

LinkedIn: Clayton Miller

Anthony Saraceno, Real Antique Wood

Thu, 04 Sep 2025 14:45:06 +0000

In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Anthony Saraceno, the operating partner at Real Antique Wood.

Anthony shares the journey of his family-owned business, which specializes in reclaimed wood products. He discusses the company's origins, the process of reclaiming and repurposing wood, and the importance of storytelling in their business.

Anthony also highlights the challenges and successes of running a small, tight-knit team and their plans for the future.

Top 5 Takeaways:

Family-Owned Business: Real Antique Wood is a family-operated business that has been thriving for 15 years, focusing on reclaimed wood products.
Reclaimed Wood Process: The company sources wood from various structures, including barns and factories, and emphasizes the importance of preserving the history and provenance of each piece.
Operational Challenges: Anthony discusses the challenges of kiln drying and the importance of streamlining processes to improve efficiency.
Future Expansion: The company aims to expand its operations with additional storefronts while continuing to refine their processes.
Industry Collaboration: The business emphasizes the value of collaboration with like-minded individuals and companies in the industry.

Chapters:

00:00 Introduction to Real Antique Wood

02:10 The Family-Owned Business and Its Beginnings

05:45 Reclaimed Wood Process and Challenges

10:20 Equipment and Technology in Use

15:00 Marketing and Community Engagement

20:30 Overcoming Business Obstacles

25:15 Future Aspirations and Expansion Plans

30:00 The Importance of Provenance and Storytelling

35:40 Closing Remarks and Contact Information

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: podcast.woodpreneur.com/

You can connect with Anthony at:

https://realantiquewood.com/

https://www.instagram.com/realantiquewoodmill/

https://www.facebook.com/RealAntiqueWood/

Ken Breon, Lumber Capital Log Yard

Thu, 28 Aug 2025 14:34:17 +0000

In this episode of the Woodpreneur Podcast, Jennifer Alger interviews Ken Breon from Lumber Capital Log Yard.

They discuss the journey of transforming a small family-run sawmill into a successful business, the dynamics of working as a family, the importance of technology and diversification in the lumber industry, and the impact of COVID-19 on their operations.

Ken shares insights on future growth strategies, the evolution of their YouTube channel, and offers valuable advice for aspiring entrepreneurs.

Key Takeaways

Family dynamics play a crucial role in business success, requiring clear communication and defined roles.
Investing in modern technology has significantly improved operational efficiency and safety.
Diversification of products helps offset costs and creates additional revenue streams beyond traditional lumber.
COVID-19 presented both challenges and unexpected growth opportunities for the business.
Building an authentic YouTube presence requires genuine knowledge and passion for your industry.

Chapters

00:00 Introduction to Lumber Capital Log Yard

02:02 The Family Business Dynamics

05:32 Evolution of the Sawmill Business

12:20 Diversification and Revenue Streams

18:37 Investing in Technology and Equipment

24:27 Community and Support in the Industry

25:17 Family Legacy in the Lumber Business

28:06 Enhancing Safety and Efficiency with Technology

30:18 Future Growth and Value Addition Strategies

33:45 The Unexpected Journey of a YouTube Channel

44:53 Passion as the Driving Force in Business

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: podcast.woodpreneur.com/

You can connect with Ken at:

https://www.lumbercapital.com/

https://www.facebook.com/IronwoodAcresTimberHarvest/

https://www.instagram.com/lumbercapitallogyard/

https://www.youtube.com/channel/UC3LT-e7q8bRr4bf2OUrglDw

Julie Stelman, AncesTREE

Thu, 21 Aug 2025 14:31:30 +0000

In this episode of the Woodpreneur Podcast, Jennifer Alger interviews Julie Stelman, co-founder of AncesTREE, discussing her journey from a background in forestry and education to creating an innovative inventory management system for the wood industry.

They explore the challenges faced in building AncesTREE, the importance of understanding customer needs, and the revolutionary marketplace that allows multiple sawmills to sell their products efficiently.

Julie shares insights on overcoming personal and professional obstacles, the significance of the name AncesTREE, and offers advice for sawmill companies hesitant to adopt new technologies.

Takeaways

Julie transitioned from wildlife technician to co-founding AncesTREE
AncesTREE simplifies inventory management for sawmills
Understanding customer needs was crucial in system development
The marketplace allows multiple vendors to sell wood efficiently
Embracing technology can transform sawmill operations

Chapters

00:00 Introduction to Julie Stelman and Her Journey

02:57 From Chaos to Opportunity: The Birth of AncesTREE

05:59 Building the Inventory Management System

08:51 Understanding Customer Needs and System Automation

11:52 The Story Behind the Name: AncesTREE

14:41 Overcoming Challenges in Building AncesTREE

17:59 The Marketplace: Revolutionizing Wood Sales

20:36 Advice for Sawmill Companies: Embracing Change

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: podcast.woodpreneur.com/

You can connect with Julie at:

AncesTREE.io

Julie@ancestree.org

https://www.linkedin.com/in/julie-stelman-b99740162/

Jennifer & Steve, Woodpreneur Podcast

Thu, 14 Aug 2025 14:08:08 +0000

In this episode of the Woodpreneur Podcast, Jennifer Alger and Steve Larosiliere discuss the transition of hosting duties, new ventures in the wood industry, and collaborative efforts to build a sustainable lumber ecosystem in Northern California.

They explore the challenges and solutions in creating a cooperative network that benefits both sawyers and designers, emphasizing the importance of collaboration over competition.

The conversation highlights the potential for a regional lumber brand and the excitement surrounding their new project.

Takeaways

The collaboration aims to create a regional lumber ecosystem in Northern California.
They are leveraging technology to build a community of buyers and sellers.
The project is supported by grant funds from the Watershed Research and Training Center.
The focus is on creating a sustainable network for urban lumber.
The initiative promotes collaboration over competition among small businesses.

Chapters

00:00 Introduction and Transition of Podcast Hosting

02:34 Collaboration and New Ventures in Urban Wood

05:26 Building a Regional Lumber Ecosystem

10:53 Challenges and Solutions in the Lumber Industry

17:54 Vision for a Sustainable Future

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: podcast.woodpreneur.com/

Zachary Wicks, Wood by Wicks

Thu, 07 Aug 2025 14:00:19 +0000

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Zachary Wicks of Wood by Wicks to explore his journey from salvaging cedar trees to becoming a full-time wood entrepreneur.

Discover how Zachary transitioned from remodeling homes to owning his own sawmill, and learn about his unique approach to sustainable forestry and custom milling.

Zachary shares insights into the challenges and rewards of the wood industry, emphasizing the importance of selective harvesting and the value of trees.

Tune in for an inspiring conversation about passion, perseverance, and the future of sustainable wood practices.

Key Takeaways:

Zachary Wicks transitioned from remodeling homes to full-time wood entrepreneurship, driven by his passion for milling and sustainable forestry.
He emphasizes the importance of selective harvesting, focusing on trees that are at the end of their life cycle or are degraded, to ensure sustainable practices.
Zachary's business model involves custom milling and selling dry wood, with a focus on maintaining low overhead costs and maximizing the use of each tree.
He highlights the challenges of the wood industry, including the need for proper equipment and the impact of external factors like weather on wood drying processes.
Zachary advocates for replanting trees and educating others about sustainable forestry to ensure the long-term health of forests and the wood industry.

Chapters:

00:00 Introduction to Zach Wicks and Wick Woods

03:00 From Remodeling to Woodworking

06:00 The Decision to Buy a Sawmill

09:00 Sustainable Forestry and Selective Harvesting

12:00 Custom Milling and Business Model

15:00 Challenges in the Wood Industry

18:00 Advocacy for Replanting and Future Vision

21:00 Personal Insights and Family Balance

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: podcast.woodpreneur.com/

You can connect with Zachary at:

https://www.instagram.com/woodbywicks/

https://www.facebook.com/woodbywicks/?ref=_xav_ig_profile_page_web#

Clarke Stevenson, The Watershed Research and Training Center

Thu, 31 Jul 2025 14:00:22 +0000

In this episode of the Woodpreneur Podcast, we delve into the inspiring work of The Watershed Research and Training Center, a beacon of community development and environmental stewardship.

Discover how this organization empowers local communities through innovative training programs and sustainable practices. From restoring natural habitats to fostering economic resilience, The Watershed Research and Training Center is at the forefront of creating a harmonious balance between people and nature.

Join us as we explore their impactful initiatives and the stories of transformation that are shaping a sustainable future, featuring insights from Clarke Stevenson.

Key Takeaways:

The Watershed Research and Training Center plays a crucial role in balancing community needs with environmental conservation
Innovative training programs are central to empowering local communities
Sustainable practices are essential for long-term ecological and economic resilience
Collaboration and community involvement are key to successful environmental stewardship

Chapters:

00:00 Introduction to The Watershed Research and Training Center

02:15 Community Development Initiatives

07:30 Environmental Stewardship Programs

12:45 Success Stories

18:00 Future Goals and Challenges - Understand the center's future plans and the challenges they face

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: podcast.woodpreneur.com/

You can connect with Clarke at:

https://www.linkedin.com/in/clarke-stevenson-13046854/

Rick Siewert, Wood From the Hood

Thu, 24 Jul 2025 14:00:27 +0000

In this episode, host Jennifer Alger explores urban wood utilization with Rick Siewert from Wood From the Hood. Rick shares how his business started from a simple dare and grew into a successful enterprise focused on sustainability and innovation in woodworking.

The conversation covers industry challenges, the importance of standards and certification, networking within the urban wood community, and exciting future developments in the field.

Key Takeaways:

Urban wood utilization offers significant environmental benefits by repurposing trees that would otherwise become waste
Building standards and certification systems are essential for establishing credibility in emerging industries
Collaboration and networking are crucial for overcoming challenges in niche markets
Sustainable business models can emerge from unconventional beginnings and creative problem-solving
The urban wood industry has promising growth potential with exciting developments on the horizon

Chapters:

00:00 Introduction to Urban Wood Utilization

02:15 The Birth of Wood From the Hood

08:45 Challenges in the Urban Wood Industry

15:30 The Importance of Standards and Certification

22:10 Networking and Collaboration

30:00 Future of Urban Wood

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: podcast.woodpreneur.com/

You can connect with Rick at:

https://woodfromthehood.com/

https://www.instagram.com/woodfromthehoodmpls/

https://www.facebook.com/WoodFromtheHood/

Kelly and Caleb Geer, Urban Tree Merchants

Thu, 17 Jul 2025 13:00:25 +0000

In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Caleb and Kelly Geer of Urban Tree Merchants about their journey in the urban wood industry.

They discuss their passion for utilizing local trees, the challenges of running a woodworking business, and the importance of community partnerships.

The conversation highlights innovative projects, marketing strategies, and the significance of sustainability in woodworking. The Geers share insights on their experiences, the value of collaboration, and their vision for the future of urban wood utilization.

Top 5 Takeaways

Urban Tree Merchants started from a passion for recycling wood
The importance of community partnerships in utilizing local resources
Innovative projects can showcase the value of urban wood
Marketing strategies rely heavily on word of mouth and presence
Sustainability is a key focus in the woodworking industry

Chapters

00:00 Introduction to Urban Tree Merchants

01:36 The Journey of Urban Tree Merchants

04:25 Daily Operations and Partnerships

07:38 Collaboration with the City of Arlington

10:05 Exciting Projects and Innovations

12:50 Documenting the Process

17:10 Challenges and Growth in Business

18:49 Overcoming Business Challenges

21:30 Passion for Urban Wood

23:28 Marketing Strategies for Small Businesses

24:44 Unique Selling Points of Local Wood

27:51 Leveraging Internships and Partnerships

30:30 Navigating Growth and Raw Material Supply

37:09 Collaborative Approaches to Large Projects

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: podcast.woodpreneur.com/

You can connect with Caleb and Kelly:

https://urbantreemerchants.com/about-us/

https://www.instagram.com/UrbanTreeMerchants

https://www.facebook.com/urbantreemerchants/

Todd Walker, NWH

Thu, 10 Jul 2025 14:10:20 +0000

In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Todd Walker, the director of marketing at NWH, who has been with the company for 38 years.

They discuss the evolution of the wood industry, particularly the commercialization of alder, changes in marketing strategies over the decades, and the importance of storytelling in connecting with consumers.

Todd shares insights on the challenges facing the wood industry, the value of quality products, and the role of women in the industry. The conversation emphasizes the need for education and communication to shift consumer perceptions and promote sustainable practices in the wood business.

Top 5 Takeaways:

Todd Walker has been with NWH for 38 years and helped pioneer the commercialization of alder wood
Marketing has evolved significantly with the advent of the internet and social media
Storytelling is crucial for connecting with consumers about wood products and their benefits
The wood industry faces challenges from substitute products and needs better education to change consumer perceptions
Quality wood products can be more sustainable than cheaper alternatives, appealing to younger generations who value sustainability

Chapters

00:00 Introduction to Todd Walker and NWH

03:04 The Evolution of Alder and NWH's Role

06:00 Marketing Changes Over 38 Years

08:59 The Importance of Storytelling in Wood Marketing

11:56 The Shift in Consumer Perception of Wood

14:52 Challenges Facing the Wood Industry

18:04 The Value of Quality in Wood Products

21:02 The Role of Women in the Wood Industry

23:52 Connecting with the Next Generation of Consumers

26:38 Todd's Accomplishments and Leadership Philosophy

29:38 Conclusion and How to Connect with NWH

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: podcast.woodpreneur.com/

You can connect with Todd at:

https://nwh.com/

https://www.linkedin.com/in/todd-walker-505867339/

https://www.instagram.com/northwesthardwoods/

Matthew Arnold, KJP Select Hardwoods

Thu, 03 Jul 2025 13:00:29 +0000

In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Matthew Arnold from KJP Select Hardwoods. They discuss Matthew's journey in the lumber industry, the evolution of e-commerce in woodworking, and the challenges of shipping and regulations.

Matthew shares insights on customer education, custom orders, and trends in the woodworking industry, including the shift away from live edge designs. The conversation also touches on the importance of marketing strategies and the unique stories that shape their business.

Top 5 Takeaways

Matthew Arnold is third generation in the lumber industry at KJP Select Hardwoods, a woodworking supply store in Ottawa.
E-commerce has become a significant part of their business, though shipping lumber presents unique challenges due to its size and weight.
Customer education is crucial in helping clients understand wood selection and finding value in lower-grade lumber.
Design trends are shifting towards more contemporary styles over live edge furniture.
The business experienced significant expansion during COVID-19, requiring robust marketing strategies in a competitive market.

Chapters

00:00 Introduction to KJP Hardwoods

02:46 Matthew's Journey in the Lumber Industry

05:29 The Challenges of Urban Lumber

08:20 Processing and Custom Orders at KJP Hardwoods

11:11 Customer Experience and Custom Table Orders

14:01 Expansion During COVID-19

16:39 Navigating Business Growth and Challenges

19:15 Challenges in Sourcing Lumber

21:04 Shifts in Design Trends

24:03 Business Milestones and Growth

25:42 Educating Customers on Wood Buying

30:22 Navigating Cross-Border Regulations

33:03 Marketing Strategies for E-commerce

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: podcast.woodpreneur.com/

You can connect with Matthew at:

https://www.instagram.com/kjpselecthardwoods/

kjpselecthardwoods.com

https://www.facebook.com/kjpselecthardwoods

Kevin Scheimreif, Steel and Grain

Thu, 26 Jun 2025 13:07:58 +0000

In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Kevin Scheimreif, the owner of Steel and Grain. Kevin shares his journey from woodworking as a child to establishing his own custom furniture business.

He discusses the challenges he faced in pricing, sourcing materials, and navigating the woodworking industry. Kevin emphasizes the importance of creativity in his work, particularly in combining wood and steel, and shares insights on marketing strategies and customer engagement.

The conversation also touches on current design trends in woodworking and the future of his business.

Key Takeaways

He transitioned from construction to custom furniture design
Combining wood and steel has become his signature style
Sourcing materials locally has been beneficial for his business
Building relationships with clients is key to success
Kevin's business has been full-time since 2014

Chapters

00:00 Introduction to Kevin Scheimreif and His Journey

05:22 Crafting with Wood and Metal

10:52 Navigating Challenges in Business

16:25 The Future of Woodworking and Design Trends

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: podcast.woodpreneur.com/

You can connect with Kevin at:

https://www.instagram.com/steelandgrain/

www.steelandgrain.com

Ryan Moore, Urban Wood Company

Thu, 19 Jun 2025 13:00:25 +0000

In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Ryan Moore from Urban Wood Company.

They discuss Ryan's journey into woodworking, the establishment of his business, and the unique challenges and successes he has faced.

The conversation covers the importance of sourcing and drying wood, the significance of team culture, and the impact of technology and trends in the woodworking industry. Ryan emphasizes collaboration over competition and shares insights on utilizing AI and other tools to enhance business operations.

Takeaways

Ryan's journey into woodworking began with a simple step stool for his daughter, leading to the establishment of Urban Wood Company as a one-stop shop for woodworking needs in Oklahoma City.
Team culture and collaboration are fundamental to the company's success, with Ryan emphasizing the importance of educating customers about proper wood sourcing and drying techniques.
Current woodworking trends like live edge and epoxy remain popular, while the company focuses on providing high-quality materials and services to local crafters.
Ryan advocates for collaboration over competition in the wood industry, believing in the power of giving and working together to benefit the entire community.
Technology and AI integration can significantly enhance efficiency in woodworking operations, helping business owners streamline their processes while maintaining their passion for the craft.

Chapters

00:00 Introduction to Urban Wood Company

06:07 Sourcing and Drying Wood: The Urban Wood Approach

12:00 The Importance of Team and Culture in Business

18:05 Collaboration Over Competition in the Wood Industry

24:06 Connecting with Urban Wood Company

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: podcast.woodpreneur.com/

You can connect with Ryan at:

https://www.theurbanwoodco.com/

https://www.instagram.com/theurbanwoodco

Jay Peight, JointaWood

Thu, 12 Jun 2025 13:00:30 +0000

In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Jay Peight from JointaWood, who transitioned from farming to woodworking and eventually to manufacturing machines for the woodworking industry.

Jay shares his journey of engineering a flattening machine, the challenges he faced during the boom in the sawmill industry, and his insights on market trends for live edge slabs.

He discusses the importance of building a reliable brand, the innovations in his machinery, and the balance between work and personal passion. The conversation also touches on marketing strategies and the future of his business.

Takeaways

Jay transitioned from farming to woodworking and manufacturing
He engineered a flattening machine to solve a personal problem
The woodworking industry experienced a boom during the COVID pandemic
Building a reliable brand is crucial for long-term success
Marketing visibility is a key focus for Jay's business growth

Chapters

00:00 From Farming to Woodworking: Jay's Journey

03:00 Engineering a Solution: The Birth of a Business

06:00 Navigating the Boom: Challenges and Opportunities

08:59 Building a Brand: Manufacturing and Marketing Strategies

12:04 Market Trends: The Future of Live Edge Slabs

15:01 Understanding the Industry: Insights and Challenges

17:47 Innovations in Machinery: Features and Options

21:03 Balancing Work and Passion: The Woodworker's Dilemma

24:00 Future Plans: Expanding the Business

26:52 Visibility and Growth: Marketing Strategies for Success

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: podcast.woodpreneur.com/

You can connect with Jay at:

https://www.jointawood.com/

https://www.facebook.com/JointaWoodSlabSurfacers

Cody McKee, Mountain Milling Co.

Fri, 06 Jun 2025 13:00:22 +0000

In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Cody McKee of Mountain Milling Co. They discuss the company's evolution from a lawn care service to a sawmill operation specializing in Eastern Red Cedar. Cody shares insights into the challenges of running a family business, the operational bottlenecks they face, and the impact of market trends on their sales. The conversation highlights the unique properties of Eastern Red Cedar and its growing popularity in various applications, as well as the dynamics of working with family in a business setting.

Cody McKee discusses the unique properties of Eastern Red Cedar, the challenges of distribution and business growth, and innovative solutions for waste management. He emphasizes the importance of collaboration within the industry and shares insights on navigating the debt trap in small business. The conversation concludes with a focus on the company's core values of kindness and service to customers.

Takeaways

Mountain Milling Co. started as a lawn service in 2001 and transitioned to sawmilling with a Norwood sawmill in 2017.
Eastern Red Cedar is prevalent in their area and considered invasive, but it's valued for its rot and bug resistance, making it a popular natural alternative to pressure-treated lumber.
The family-run business divides key roles among members, with Cody handling marketing and sales while his brother manages finances.
COVID-19 positively impacted the wood industry, boosting their sales due to increased local demand and favorable market conditions.
The company prioritizes kindness and service over profits, focusing on building industry connections and avoiding debt traps for sustainable growth.

Chapters

00:00 Introduction to Mountain Milling Co.
06:40 Family Dynamics in Business
13:24 Daily Operations and Responsibilities
18:32 Cedar's Advantages Over Pressure-Treated Wood
25:30 Collaborative Opportunities in the Industry
30:41 Building Connections for Business Success
35:42 The Heart of Mountain Milling Co.

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: podcast.woodpreneur.com/

You can connect with Cody at:

https://www.instagram.com/mountainmillingco/

Rodney Jacobs, Unique Woods of the Northwest

Thu, 29 May 2025 13:17:01 +0000

In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Rodney Jacobs from Unique Woods of the Northwest about the restoration of big trees in the Pacific Northwest and the collaborative efforts with the Coquille Tribe.

They discuss the ecological benefits of restoring these trees, the process of sawmilling, and the importance of creating local jobs and skills development. Rodney emphasizes the need for sustainable practices and the long-term vision required for forest restoration, highlighting the legacy that can be left for future generations.

Takeaways

Restoring big trees in the Pacific Northwest significantly benefits local ecosystems and addresses the genetic opportunity crisis caused by the loss of these ancient specimens.
Collaboration with local tribes like the Coquille Tribe enhances restoration efforts by combining traditional knowledge with modern sustainable forestry practices.
Sawmilling dying wood represents a sustainable practice that creates valuable products while supporting forest health and preventing waste.
Diversity in forests, particularly through hardwoods rather than monoculture plantations, is crucial for ecosystem health, resilience, and long-term environmental benefits.
Creating local jobs and skills development through forest restoration projects builds community capacity while fostering environmental stewardship and long-term thinking for future generations.

Chapters

00:00 Restoring Big Trees in the Pacific Northwest

03:02 The Impact of Tree Restoration on Ecosystems

06:05 Collaboration with the Coquille Tribe

09:04 The Process of Sawmilling and Wood Restoration

11:49 Creating Local Jobs and Skills Development

15:03 The Importance of Sustainable Practices

17:57 The Future of Forest Restoration

21:01 Legacy and Long-Term Thinking

24:00 Final Thoughts and Call to Action

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: podcast.woodpreneur.com/

You can connect with Rodney at:

https://www.uniquewoodsnw.com/

https://www.instagram.com/uniquewoodsnw/?igshid=YmMyMTA2M2Y%3D

Viktor Sarudi, The Stump Shop

Thu, 22 May 2025 13:00:21 +0000

In this episode of the Woodpreneur Podcast, host Jennifer Alger reconnects with Viktor Sarudi from The Stump Shop to discuss the evolution of his business, strategies for growing a social media presence, and how he monetizes his work through brand partnerships. Viktor shares insights on navigating sponsored content, understanding algorithm changes, and his marketing strategies, emphasizing the importance of quality content and consistency in social media engagement.

He discusses the challenges and rewards of balancing a part-time woodworking business with a full-time corporate job, sourcing urban wood, maintaining the integrity of wood pieces, and market trends affecting the woodworking industry. Viktor also reflects on scaling a hobby into a business and the potential for future growth while emphasizing the importance of community engagement.

Takeaways

Viktor has shifted focus from custom work to creating what he enjoys, finding that brands often pay more than individual customers for products.
Growing a social media presence requires hard work, consistency, and adaptation to platform changes, with quality content being more important than chasing numbers.
Instagram and Facebook are key drivers for sales in his business, with Viktor preferring to let his social media feed market itself rather than spending on advertising.
Sourcing wood ethically, maintaining craftsmanship integrity, and understanding market trends are crucial for sustainability and business decisions in a competitive woodworking market.
Balancing a part-time woodworking business with full-time employment requires careful time management, with future plans potentially involving a transition to focusing on woodworking full-time.

Chapters

00:00 Introduction to The Stump Shop

01:18 Viktor's Business Evolution

04:06 Growing Social Media Presence

08:17 Monetizing Through Brands

11:36 Navigating Sponsored Content

15:58 Understanding Algorithm Changes

19:49 Marketing Strategies for The Stump Shop

24:30 Navigating the Balance of Business and Life

27:29 Sourcing and Working with Urban Wood

30:52 Trends in Woodworking and Market Challenges

35:01 Scaling a Hobby into a Business

39:30 Connecting with the Community and Future Plans

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: podcast.woodpreneur.com/

You can connect with Viktor at:

https://www.instagram.com/thestumpshop/

Daniel West, Big Ass Slabs

Thu, 15 May 2025 13:00:24 +0000

In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Daniel West of Big Ass Slabs about his journey in the woodworking industry. Daniel shares his background in timber framing, the transition to focusing on live edge slabs, and the challenges he faces in marketing and customer engagement. He emphasizes the importance of storytelling in his business and the need for diversification in uncertain economic times. The conversation also touches on unique projects, customer relationships, and strategies for future growth.

Takeaways

Daniel West transitioned from timber framing to live edge slabs, demonstrating the importance of business evolution.
Diversification in services has been crucial for sustaining his business through economic fluctuations.
Marketing remains his biggest challenge, with word of mouth being his most effective tool.
Storytelling and emotional connections with the wood help Daniel engage customers and differentiate his products.
Local economy support and personal customer relationships are foundational to his business model.

Chapters

00:00 Introduction and Background of Daniel West

02:54 Transitioning from Timber Framing to Slabs

05:59 Current Business Landscape and Market Trends

09:02 Marketing Challenges and Strategies

11:58 Customer Engagement and Personal Branding

15:04 Unique Projects and Customer Stories

18:01 Future Challenges and Business Growth

20:59 Final Thoughts and Contact Information

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: podcast.woodpreneur.com/

You can connect with Daniel at:

https://www.bigassslabs.ca/

https://www.facebook.com/bigassslabs

https://www.instagram.com/bigassslabs/

Danny Torres, Deadwood Revival Design

Thu, 08 May 2025 13:00:26 +0000

In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Daniel Torres of Deadwood Revival Design. Daniel shares his inspiring journey from firefighter to full-time entrepreneur in the urban wood industry. The conversation explores themes of commitment, collaboration, and innovation—especially within the unique challenges of urban wood.

Daniel discusses the importance of community, adaptability, and resourcefulness, and reflects on his recent acquisition of Pacific Coast Lumber. He emphasizes the need for long-term planning, knowledge sharing, and building strong industry relationships to support sustainable business growth.

Takeaways

Decide to commit fully—true momentum begins when you go all in.
Collaboration over competition—supporting others lifts the entire industry.
Innovation is key—pioneering new methods, like advanced wood drying, drives growth.
Knowledge + community = sustainability—shared wisdom helps avoid common pitfalls.
Scaling custom work requires strategy—growing a niche business demands creative revenue models.

Chapters

00:00 — Introduction to Daniel Torres and His Journey

03:01 — The Decision to Go All In

06:06 — Collaborative Competition in the Urban Wood Industry

08:57 — Pioneering Techniques in Urban Wood Drying

11:46 — Understanding Species Variations in Urban Lumber

15:06 — Resourcefulness in Urban Wood Operations

18:09 — Acquiring Pacific Coast Lumber

21:01 — Honoring the Legacy of Urban Wood Sawmills

23:22 — Navigating Challenges in the Urban Wood Industry

25:50 — The Power of Knowledge and Community Support

27:29 — Entrepreneurship: Facing Doubts and Staying the Course

34:30 — Scaling Custom Work and Creating Sustainable Revenue Streams

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: podcast.woodpreneur.com/

You can connect with Danny at:

https://www.deadwoodrevivaldesign.com/

https://www.instagram.com/deadwoodrevivaldesign/?hl=en

https://www.facebook.com/deadwoodrevivaldesign

Marji Medina, It’s Not Trash

Thu, 01 May 2025 13:00:27 +0000

In this episode of the Woodpreneur Podcast, host Jennifer Alger introduces the podcast’s new direction—highlighting sustainable practices, community empowerment, and innovation in woodworking. Guest Marji Medina, founder of It’s Not Trash, shares her inspiring journey from a childhood of salvaging materials to building a furniture business rooted in sustainability, affordability, and purpose.

Marji discusses how her Build-a-Bed model empowers customers to customize affordable furniture, and how she balances paying her team a living wage with staying financially sustainable. The conversation touches on reclaiming materials, creating accessible designs, and building a supportive work environment. She also emphasizes the importance of financial literacy and mentoring the next generation, all while staying true to her mission of conscious capitalism and community connection.

Takeaways

Marji Medina’s early experiences with salvaging materials laid the foundation for her sustainable furniture brand, It’s Not Trash.
Her Build-a-Bed concept makes furniture affordable and customizable, bridging the gap between quality craftsmanship and accessibility.
Marji prioritizes paying her staff a living wage, proving that ethical labor practices can coexist with smart business strategy.
Community-based movements like “Buy Nothing” help reduce waste, showing how local initiatives can support global sustainability.
Empowering young people through financial literacy and mentorship is central to Marji’s mission of driving systemic change through business.

Chapters

00:00 – Introduction to the New Era of Woodpreneur Podcast

01:04 – Marji’s Journey: From Trash to Treasure

04:02 – The Evolution of Furniture Design and Sustainability

09:52 – The Middle Ground: Affordable Quality Furniture

13:04 – Community and Conscious Capitalism

18:03 – The Joy of Woodworking and Creative Fixing

22:22 – Designing Affordable Furniture

25:09 – Innovative Business Model: Build-a-Bed

31:11 – Balancing Employee Welfare and Business Profitability

39:06 – Empowering the Next Generation Through Financial Literacy

For blog posts and updates: woodpreneur.com

To join a network of woodpreneurs: See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: podcast.woodpreneur.com/

You can connect with Marji at:

https://itsnottrashdesigns.com/

https://www.instagram.com/itsnottrash/

Brendan Vande Kamp, Log to Lumber

Thu, 24 Apr 2025 13:00:14 +0000

In this episode of the Woodpreneur Podcast, new host Jennifer Alger talks with Brendan Vande Kamp of Logs to Lumber about his unexpected entry into sawmilling and how he grew his business. They cover the shift from live edge slabs to dimensional lumber, the value of investing in better tools, and new revenue streams like cabin building. Brendan also shares insights on branding, certification, and building community through collaboration and knowledge-sharing.

Takeaways

Brendan Vande Kamp’s sawmilling journey began unexpectedly, but his willingness to adapt and invest in better equipment transformed Logs to Lumber into a successful, multi-faceted business.
The shift from live edge slabs to dimensional lumber reflects changing market demands, and tools like edgers help small sawmillers scale production efficiently.
Brendan has found success in cabin construction, not only by offering customized builds with dovetail jigs but also by connecting personally with clients—turning each project into something meaningful.
Certification plays a key role in building trust within the sawmilling industry, while branding and marketing (especially through social media and Google reviews) are essential for growth.
The woodworking community thrives on collaboration and knowledge-sharing—Brendan encourages aspiring sawmillers to find their niche, engage with others, and never stop learning.

Chapters

00:00 – Introduction to the New Era of Woodpreneur Podcast

01:23 – Brendan’s Journey into Sawmilling

05:02 – The Evolution of Logs to Lumber Business

06:16 – Branding and Value Addition in Woodworking

07:58 – Shifting Focus: From Live Edge to Dimensional Lumber

10:52 – Innovations in Sawmilling: The Edger Experience

14:22 – Building Cabins: A New Revenue Stream

19:46 – Creating Custom Dovetail Jigs for Cabin Construction

25:14 – The Importance of Certification in Sawmilling

26:08 – Understanding Business Splits and Service Levels

29:41 – Sourcing Logs and Customization in Cabin Building

32:41 – Community Engagement and Personal Touch in Projects

35:12 – Marketing Strategies for Sawmilling Businesses

37:12 – Knowledge Sharing and Community Support

41:24 – Key Takeaways for Aspiring Sawmillers

For blog posts and updates: woodpreneur.com

To join a network of woodpreneurs: See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: podcast.woodpreneur.com/

Connect with Brendan at:

https://www.logtolumberva.com/about

https://www.instagram.com/Logtolumber

https://www.facebook.com/LogtoLumber/

Sims Acuff, Eutree

Thu, 17 Apr 2025 13:00:21 +0000

In this episode of the Woodpreneur podcast, host Jennifer Alger introduces the new direction of the show, focusing on the sawmill and woodworking community. She interviews Sims Acuff, founder of Eutree, who shares his journey from starting a tree service to transitioning into the lumber business. The conversation covers the challenges of business growth, the importance of investing in equipment, and innovations in lumber processing technology. In this conversation, Sims Acuff discusses the advancements in wood processing technology at Eutree, the diverse product offerings, and the challenges faced in the urban wood industry. He highlights the shift in market dynamics towards engineered products and the need for local sawmills to adapt to remain competitive. Sims emphasizes the importance of innovation in equipment to support smaller mills and shares insights for aspiring entrepreneurs in the wood industry.

Takeaways

Jennifer Alger hosts the Woodpreneur Podcast, where Sims Acuff shares his journey transforming a tree service into Eutree, an urban wood utilization business focused on sustainability.

Cash flow management and strategic equipment investment are critical challenges for small wood businesses, with Sims emphasizing the importance of maintaining some debt for growth.

Innovative technologies like Woodflow's modular design and the Smart Stacker have helped Eutree streamline operations, reduce labor costs, and respond flexibly to market demands.

The wood industry is shifting toward engineered products, creating competitive challenges for local sawmills that require adaptation and innovation to remain viable.

Aspiring wood entrepreneurs should approach the sawmill business cautiously, with collaboration and innovation being essential strategies for overcoming industry challenges.

Chapters

00:00 Welcome to the Woodpreneur Podcast

01:01 Sims Acuff and the Eutree Journey

04:44 Transitioning from Tree Service to Lumber Business

10:09 Challenges in Business Growth and Cash Flow

12:33 Investing in Equipment for Growth

17:31 Innovations in Lumber Processing Technology

21:57 Innovations in Wood Processing Technology

25:12 Product Range and Customization at Eutree

28:45 Challenges in the Urban Wood Industry

31:34 Market Dynamics and Competition

38:01 Future of Local Sawmills and Decentralization

44:09 Advice for Aspiring Wood Industry Entrepreneurs

For blog posts and updates: woodpreneur.com

To join a network of woodpreneurs: See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: podcast.woodpreneur.com/

Connect with Sims Acuff at:

https://www.eutree.com/

https://www.facebook.com/Eutree/

https://www.instagram.com/eutree/

Seth San Filippo, Urban Lumber Company

Thu, 10 Apr 2025 13:00:21 +0000

In this episode of The Woodpreneur Podcast, hosted by Steve Larosiliere and Jennifer Alger, guest Seth San Filippo of Urban Lumber Company shares the story of building his business over the past nine years—navigating challenges, embracing growth, and evolving as a leader. He reflects on the unique experiences that come with working in the urban lumber industry, from salvaging materials to crafting custom furniture, which remains his core passion. Seth emphasizes the power of storytelling in marketing and highlights the deep sense of loyalty and connection within his team, whom he considers family. He also discusses how the business adapted during the pandemic, maintained a commitment to high-quality craftsmanship, and fostered collaborative relationships with architects and designers. The episode concludes with insights into future goals, including expanding marketing efforts, strengthening community impact, and continuing to create meaningful, sustainable products.

Top Takeaways:

Long-term business growth stems from resilience, adaptability, and continuous leadership development.
Storytelling is essential for connecting customers to the value and mission behind each product.
The urban lumber industry offers unique creative potential but comes with technical challenges.
A strong, loyal team and a commitment to craftsmanship are central to Urban Lumber’s success.
Community involvement and strategic collaboration shape the company's evolving vision.

Chapters

00:00 — Introduction and Growth Journey

02:59 — Navigating Challenges and Opportunities

05:51 — Leadership Evolution and Team Dynamics

09:01 — Product Focus and Unique Experiences

12:00 — Marketing Strategies and Storytelling

14:53 — Day-to-Day Operations and Future Vision

17:48 — Achievements and Impact on the Community

21:00 — Creative Collaborations and Design Process

23:58 — Final Thoughts and Future Directions

You can connect with Seth at:

https://urbanlumber.co/

https://www.instagram.com/urbanlumberco

https://www.facebook.com/UrbanLumberCo/

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Jennifer Alger & Steve Larosiliere

Thu, 03 Apr 2025 13:00:21 +0000

Steve and Jennifer analyze the evolving lumber and sawmill industry on this Woodpreneur Podcast episode, spotlighting emerging opportunities from tariffs and the power of collaboration. Jennifer outlines strategic steps for small producers—from inventory building to cooperative models—while highlighting the urban wood sector's growth potential. The discussion champions local resource utilization as a win for economic and environmental sustainability.

Key Takeaways

Tariff Advantages: New policies create prime opportunities to promote domestic wood products

Collaborative Growth: Unified industry efforts yield greater success than solo ventures

Waste Reduction: Addresses the paradox of wasted local wood amid lumber imports

Proactive Preparation: Small producers should stockpile inventory and explore cooperatives

Localized Benefits: Urban wood utilization strengthens community economies and ecosystems

Chapters

00:00 Industry Snapshot & Tariff Impacts

10:03 Collaborative Strategies for Growth

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Zach Bancroft, 805 Woodworks

Thu, 27 Mar 2025 13:00:25 +0000

On the Woodpreneur Podcast, Steve Larosiliere and Jennifer Alger interview Zach Bancroft of 805 Woodworks about his transition from antique dealing to custom furniture making. Zach discusses developing his craft style, material sourcing, and the vital role of word-of-mouth marketing. He shares candid insights about pandemic-era business struggles, mental health challenges, and his passion for creating sustainable, heirloom-quality furniture in today's disposable culture. The conversation covers customer education strategies, production scaling, local collaborations, and balancing creative work with business growth.

Key Takeaways

Career Evolution: Zach transitioned from antique dealing to custom furniture, adapting his style based on customer needs.

Business Challenges: He faced significant hurdles during the pandemic, including layoffs and mental health struggles.

Sustainability & Craftsmanship: Zach advocates for heirloom-quality furniture and a shift away from disposable consumer culture.

Customer Education: Effectively marketing handmade products requires time, online showcases, and finding the right audience.

Growth Strategies: Scaling production, local collaborations, and balancing creativity with business logistics are key to future success.

Chapters

00:00 The Origins of 805 Woodworks

02:57 Crafting a Unique Style

05:54 Sourcing Materials and Building Relationships

08:45 Navigating Business Challenges and Mental Health

12:05 The Comeback Journey

14:59 The Value of Heirloom Furniture

17:55 Sustainability and Consumer Mindset

20:58 Finding the Right Customers

23:43 The Cost of Customer Education

24:41 Building the Mantle Business

26:44 Challenges in Scaling Production

32:52 Exploring Collaborative Opportunities

37:55 Finding Balance and Future Growth

You can connect with Zach at:

https://www.instagram.com/805woodworks/

https://www.805woodworks.com/

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Nick Mooers, Maverick Sawmill

Thu, 20 Mar 2025 13:00:25 +0000

In this episode of the Woodpreneur podcast, hosts Steve Larosiliere and Jennifer Alger interview Nick Mooers from Maverick Sawmill. They discuss the growth of Nick's business during the pandemic, exciting projects, including a massive walnut table, and the development of a new shop to enhance operational efficiency. Nick shares insights on leadership, industry trends, and the balance between raw and finished products. The conversation also touches on marketing strategies for high-end builds and the importance of relationships in the luxury market.

Takeaways

The pandemic drove significant growth in home renovation projects and woodworking demand
Maverick Sawmill specializes in oversized walnut pieces and has developed a unique 50/50 balance between raw and finished products
Nick emphasizes the critical importance of team dynamics, leadership, and relationship building
A new shop is being developed to enhance operational efficiency and support business growth
Epoxy projects and home and garden shows have emerged as important trends in the woodworking industry

Chapters

00:00 Introduction to Maverick Sawmill

01:00 Business Growth During the Pandemic

02:40 Exciting Projects and New Shop Development

05:19 Operational Success Factors

09:51 Leadership and Team Dynamics

11:06 Industry Trends and Innovations

13:12 Balancing Raw and Finished Products

15:18 Investments in Machinery and Efficiency

19:01 Future Plans and Moving Challenges

20:24 Marketing Strategies for High-End Builds

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

You can connect with Nick at:

https://www.instagram.com/mavericksawmill/

Chris Hitchcock, Coyote Custom Woodwork

Thu, 13 Mar 2025 13:00:28 +0000

In this episode of the Woodpreneur Podcast, hosts Steve Larosiliere and Jennifer Alger interview Chris Hitchcock from Coyote Custom Woodwork. Chris shares his journey as a self-taught woodworker, discussing his passion for creating unique pieces and the challenges he faces in the industry. He emphasizes the importance of networking and word-of-mouth referrals in building his client base, as well as the satisfaction he derives from his craft. The conversation also touches on current trends in woodworking materials and Chris's aspirations for future growth in his business.

Takeaways

Chris began his woodworking journey as a self-taught craftsman, starting around 2015
Networking and word-of-mouth referrals are crucial for building a successful woodworking business
Walnut remains his favorite wood to work with, despite changing industry trends
Creative satisfaction stems from the hands-on process of building unique pieces
Chris is focused on business growth and overcoming challenges in the woodworking industry

Chapters

00:00 Introduction to Coyote Custom Woodwork

02:04 The Journey of a Self-Taught Woodworker

05:57 Identifying Ideal Clients and Building a Network

09:58 Creative Challenges and Overcoming Obstacles

13:59 Trends in Woodworking and Material Preferences

18:04 Business Growth and Future Aspirations

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

You can connect with Chris at:

https://www.instagram.com/coyotewoodwork/

Jennifer Alger, Host of Woodpreneur Podcast

Thu, 06 Mar 2025 14:00:22 +0000

In this episode of the Woodpreneur Podcast, host Steve Larosiliere introduces new co-host Jennifer Alger, a seasoned professional in the wood industry. They discuss Jennifer's extensive experience, the importance of collaboration in the urban lumber sector, and the launch of AncesTREE, an innovative inventory management software. Steve shares his transition to focusing on designers and builders, emphasizing the need for community and support in the woodworking industry. The episode concludes with a look at the podcast's future and the exciting developments.

Takeaways

Jennifer Alger brings extensive experience to the Woodpreneur Podcast as a seasoned wood industry professional
AncesTREE emerges as an innovative inventory management solution for the woodworking industry
Steve is strategically transitioning to focus more on designers and builders
Collaboration and community-building are highlighted as crucial elements in the urban lumber sector
The podcast demonstrates a commitment to evolving and exploring new opportunities in woodworking

Chapters

00:00 Introduction to the New Era of Woodpreneur Podcast

04:14 Jennifer's Journey in the Wood Industry

08:51 Steve's Transition and New Ventures

12:22 Collaborative Opportunities in the Urban Lumber Industry

15:18 AncesTREE: Revolutionizing Inventory Management

18:22 Looking Ahead: Future of the Podcast and Community

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

You can connect with Jennifer at:

https://www.instagram.com/jenniferlynnalger/

Juan Bruera, Reclaimed Wood Source

Thu, 27 Feb 2025 14:00:25 +0000

In this episode of the Woodpreneur podcast, host Steve Larosiliere interviews Juan Bruera from Reclaimed Wood Source. Juan shares his journey from construction to entrepreneurship, discussing how he built his reclaimed wood business. The conversation covers business operations, family-work balance, material sourcing, and digital marketing strategies, highlighting how creating engaging content and building community relationships have contributed to his success.

Key Takeaways:

Juan's journey into reclaimed wood began with construction experience and grew through his passion for recycling materials and preserving history.
Building a successful reclaimed wood business requires balancing multiple operations, from sourcing and production to marketing and sales.
The unique value of reclaimed wood comes from its history and character, though this makes it more expensive due to labor-intensive sourcing and preparation.
Digital marketing, particularly through social media and blogging, plays a crucial role in business growth and customer engagement.
Creating engaging content and building community relationships are essential for long-term business success in the reclaimed wood industry.

Chapters:

00:00 The Journey Begins: From Construction to Reclaimed Wood

09:15 Building a Business: Operations and Growth

13:38 Vision and Reality: Reflecting on Progress

19:06 Family and Business: Balancing Priorities

22:19 Sourcing Materials: The Story Behind the Wood

26:32 Exploring the Hutterite and Mennonite Communities

28:22 Insights from Reclaimed Wood Projects

29:12 Navigating Google AdWords Challenges

30:28 Leveraging Social Media for Business Growth

31:52 The Importance of Blogging for Visibility

34:02 Creating Engaging Content and Community Building

37:34 Maximizing YouTube and Video Marketing Strategies

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

You can connect with Juan at:

https://reclaimedwoodsource.com/

https://www.instagram.com/reclaimedwoodsource/?hl=en

Katie Nagji, Swann Closet Design and Consulting

Thu, 20 Feb 2025 14:00:23 +0000

In this episode of the Woodpreneur podcast, host Steve Larosiliere interviews Katie Nagji, the founder of Swann Closet Design. Katie shares her journey from working in a larger closet company in New York City to starting her own business in Austin, Texas. She discusses the challenges and rewards of building a new client base, the evolving trends in closet design, and her creative process in delivering high-end, customized storage solutions. The conversation highlights the importance of referrals, the luxury market's demands, and the personal touch she brings to each project.

Key Takeaways

Katie Nagji successfully transitioned from a corporate position in New York to establishing her own business in Austin, Texas
Her business thrives primarily through referrals and focuses on high-end, custom millwork for various storage spaces
Current trends in closet design are shifting towards more luxurious and colorful options
Her creative process involves extensive client interaction and mood board development
She has developed effective strategies for managing client relationships and budget discussions while maintaining high-quality standards.

Chapters

00:00 The Origin of Swann Closet Design

03:07 Transitioning to a New Market

06:08 Trends in Closet Design

09:04 Building a Client Base

12:07 The Creative Process

14:56 Navigating Client Relationships

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Katie at:

https://www.swannclosetdesign.com/

https://www.instagram.com/austinclosetdesign/

Christopher Anderson, Saltwater and Sawdust Woodworks

Thu, 13 Feb 2025 14:00:24 +0000

In this episode of the Woodpreneur Podcast, host Steve Larosiliere interviews Christopher Anderson from Saltwater and Sawdust Woodworks. Christopher shares his inspiring journey from military service to starting a woodworking business. He discusses the challenges of pricing, the evolution of his projects, and the critical role of community and social media in building his brand. Christopher highlights the value of learning through diverse projects and emphasizes the importance of cultivating strong client relationships in the woodworking industry. The conversation also explores marketing strategies and the potential of referral programs to boost business growth.

Takeaways

Christopher transitioned from military service to woodworking, starting with cutting boards and evolving into custom furniture.
Social media, especially YouTube, has been essential for marketing and brand growth.
Pricing remains one of the biggest challenges for small woodworking businesses.
Building strong client relationships leads to repeat business and referrals.
Community engagement and referral programs are effective for expanding the client base.

Chapters

00:00 - Introduction to Saltwater and Sawdust Woodworks

02:15 - The Journey from Military to Woodworking

04:19 - Navigating Business Challenges and Pricing

06:47 - Popular Products and Unique Projects

09:20 - Investments and Exciting Achievements

13:21 - Overcoming Challenges in Custom Requests

16:24 - The Role of Social Media in Woodworking

18:18 - Understanding the Craft and Client Expectations

21:11 - Learning and Growth Through Diverse Projects

24:07 - Marketing Strategies for Growth

30:41 - Referral Programs and Client Engagement

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

You can contact Christopher at:

https://www.saltwaterandsawdustwoodworking.com/

https://www.instagram.com/saltwater_and_sawdust/

https://www.facebook.com/TheAndersonWoodshop

Joe Trave, Village Handcrafted Cabinetry

Thu, 06 Feb 2025 14:00:26 +0000

In this episode of the Woodpreneur Podcast, host Steve Larosiliere interviews Joe Trave from Village Handcrafted, who shares his inspiring journey from building furniture in his backyard to managing a thriving manufacturing operation. Joe discusses the challenges of scaling his business, the importance of craftsmanship, and the future of American manufacturing. He highlights the necessity of obsessing over quality, navigating economic difficulties, and the hustle required to thrive in the woodworking industry. The conversation also explores the impact of policies on business growth, the need for vocational training to address workforce shortages, and the importance of apprenticeship programs to nurture future talent.

Takeaways

Joe began building furniture in his backyard and pivoted to cabinetry after recognizing market challenges.
Village Handcrafted grew from $200,000 to $5 million in sales, emphasizing quality and craftsmanship.
Policies, including tax breaks and tariffs, are critical in supporting American manufacturing.
Vocational training and apprenticeship programs are essential for addressing the skilled labor shortage.
Scaling a business requires balancing quality of life, business demands, and adaptability to economic shifts.

Chapters

00:00 - The Journey of Village Handcrafted

09:57 - Scaling the Business

20:10 - Navigating Challenges and Growth

29:59 - The Future of American Manufacturing

37:55 - Creating a Pipeline for Future Talent

43:57 - The Misconceptions of Custom Pricing

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

You can contact Joe at:

https://villagehandcrafted.com/

https://www.instagram.com/village_handcrafted/

https://www.facebook.com/Villagehandcraftedcabinetry/

Taylor Rachko: Distinctive Designs

Thu, 30 Jan 2025 14:00:19 +0000

In this episode of the Woodpreneur Podcast, host Steve Larosiliere interviews Taylor Rachko from Distinctive Design Storage Solutions. Taylor shares her company's origin, which began with her father's epoxy flooring business and evolved into a full-service design and storage solution provider. The conversation explores the growth of the closet industry, the importance of networking and professional development, and the shift in client preferences toward more personalized and functional designs. Taylor highlights the importance of understanding client needs and the role of technology in enhancing the customer experience. The episode concludes with insights on marketing strategies and community engagement to drive business growth.

Takeaways

Taylor’s father started the company, leading to her involvement.
Networking is crucial for business development and success.
The closet industry is experiencing significant growth and innovation.
Technology enhances the client experience by helping visualize designs.
Community engagement fosters brand loyalty and business growth.

Chapters

00:00 - The Origin Story of Distinctive Design Storage Solutions

02:48 - Growth and Evolution in the Closet Industry

06:01 - Networking and Professional Development

09:03 - The Rise of Closet Design

11:58 - Client-Centric Design Approach

15:03 - Future Trends and Innovations

18:06 - Marketing Strategies and Community Engagement

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Taylor at:

https://www.distinctivedesignstoragesolutions.com/

https://www.instagram.com/distinctive_closets/#

Jeff Perry: Angel City Lumber

Thu, 23 Jan 2025 14:00:23 +0000

In this episode of the Woodpreneur Podcast, host Steve Larosiliere speaks with Jeff Perry from Angel City Lumber about the devastating impact of the recent Los Angeles fires and how his company is navigating this challenging landscape. They discuss Angel City Lumber's growth, its mission to reconnect the community with local trees, and the opportunities within urban lumber. Jeff shares insights on innovative products, operational strategies, and the importance of storytelling in raising awareness about tree conservation and community rebuilding efforts.

Takeaways

The recent fires in Los Angeles have devastated communities, highlighting the need for support and rebuilding efforts.
Angel City Lumber has experienced significant growth, focusing on local sourcing and sustainability.
Collaboration with the U.S. Forest Service is addressing forest management challenges.
Trees are more than just a resource; they represent history, connection, and the opportunity to rebuild community bonds.
Storytelling and community engagement are essential for fostering awareness, conservation, and recovery.

Chapters

00:00 - The Impact of Los Angeles Fires

03:04 - Angel City Lumber's Growth and Mission

06:08 - Urban Lumber: Opportunities and Challenges

08:53 - Connecting Community and Trees

12:06 - Innovative Products and Services

14:57 - Operational Growth and Team Dynamics

18:12 - Future Planning and Community Engagement

21:00 - Storytelling and Awareness

23:59 - Rebuilding and Recovery Strategies

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Jeff at:

https://www.instagram.com/angelcitylumber/

https://www.angelcitylumber.com/

Eric Gummer: Thomas Philips Woodworking

Thu, 16 Jan 2025 14:00:25 +0000

In this episode of the Woodpreneur Podcast, host Steve Larosiliere interviews Eric Gummer from Thomas Philips Woodworking. Eric shares his journey from being a high school woodworking enthusiast to becoming a successful business owner. He discusses the challenges and opportunities he encountered while building his company, the importance of branding, and the critical hires that helped his business grow.

The conversation explores the dynamics of running a woodworking business, defining roles within a partnership, and the key investments that significantly impacted their operations. Eric provides insights on navigating market fluctuations, maintaining quality while expanding, and the potential investment in CNC machinery to boost productivity. The dialogue also touches on employee management, marketing strategies, and balancing growth with operational efficiency.

Takeaways

Eric’s woodworking journey began in high school and evolved into founding Thomas Philips Woodworking with his business partner, Derek.
Networking and building relationships have been vital to their growth.
Early projects, though small, laid a strong foundation for future success.
Investments in branding, tools, and shop space were pivotal to establishing market identity and growth.
Balancing growth with quality remains essential for long-term success.

Chapters

00:00 - The Journey to Thomas Philips Woodworking

06:07 - Building a Business from the Ground Up

09:08 - Navigating Early Challenges and Opportunities

12:05 - Establishing a Brand and Identity

15:10 - Finding Focus in Product Offerings

18:02 - Critical Hires and Team Dynamics

20:55 - Defining Roles and Responsibilities

23:58 - Investments That Made a Difference

24:28 - Expansion and Growth Strategies

27:10 - Navigating Market Challenges

28:15 - Future Goals and Productivity

30:28 - Balancing Growth and Quality

33:39 - Investment Decisions and Marketing Strategies

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Eric at:

https://thomasphilipswoodworking.com/

https://www.facebook.com/ThomasPhilipsWoodworkingLtd

https://www.instagram.com/thomasphilipswoodworking/?hl=en

Karen McWilliams: Closets by Karen

Thu, 09 Jan 2025 14:00:24 +0000

In this episode of the Woodpreneur Podcast, host Steve Larosiliere interviews Karen McWilliams, founder of Closets by Karen. Karen shares her journey from studying fashion merchandising to starting her own closet design business. She highlights the power of word-of-mouth marketing, defines her ideal client profile, and explores evolving trends in closet design. The conversation touches on the emotional impact of organized spaces, effective marketing strategies for growth, and Karen's aspirations for the future of her business.

Takeaways

Karen’s journey into closet design began as she sought more flexibility as a new mother.
Word-of-mouth remains a powerful marketing tool for Closets by Karen.
Her ideal client is often building a new home or renovating an existing one.
Trends in closet design are shifting toward lighter colors and better organization.
The emotional satisfaction of clients is a key motivator for Karen.

Chapters

00:00 - The Genesis of Closets by Karen

03:02 - Building a Brand Through Word of Mouth

05:55 - Understanding the Ideal Client

09:02 - Trends in Closet Design

12:01 - The Emotional Impact of Closet Design

15:02 - Marketing Strategies for Growth

18:01 - Future Aspirations and Collaborations

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Karen at:

https://closetsbykaren.com/

https://www.instagram.com/closetsbykaren/?hl=en

Bucky & Melissa Miller, Miller’s Rustic Sawmill

Thu, 02 Jan 2025 14:00:26 +0000

In this episode of the Woodpreneur Podcast, host Steve Larosiliere speaks with Bucky and Melissa Miller of Miller's Rustic Sawmill. They share their journey from tree work to establishing a successful sawmill business, emphasizing the importance of community engagement, innovative marketing strategies, and balancing roles within their partnership. The Millers discuss their product offerings, including live-edge slabs and custom furniture, and how they’ve revitalized their small town while navigating growth challenges and opportunities.

Takeaways

Starting a sawmill allowed them to stay closer to home.
Community engagement has been a cornerstone of their success.
Facebook Live sales boosted visibility and expanded their market.
High-quality, custom products set them apart.
Balancing risks and opportunities drives their strategy.

Chapters

00:00 - The Journey Begins: From Tree Work to Sawmill

02:56 - Building a Business: The Early Years

05:47 - Community Impact: Revitalizing King City

09:01 - Product Offerings: From Slabs to Custom Builds

11:54 - Navigating Risks and Opportunities

15:12 - Innovative Sales Strategies: Live Sales and Beyond

17:55 - Balancing Roles: The Power of Partnership

21:11 - Future Growth: Expanding the Brand

24:05 - Final Thoughts: Building a Legacy

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Millers:

https://millersrusticsawmill.com/

https://www.instagram.com/millersrusticsawmill

https://www.facebook.com/millersrusticsawmill

Clark Cottongim: Woodstock Cabinet Co.

Thu, 26 Dec 2024 13:00:27 +0000

In this episode of the Woodpreneur Podcast, host Steve Larosiliere interviews Clark Cottongim, owner of Woodstock Cabinets, about his journey in transforming a family business. They explore the company's history, founded in the 1960s, and discuss the challenges Clark faced after inheriting the business following his father’s passing in 2021. The conversation highlights the emotional and strategic aspects of managing a legacy business, from navigating grief to making pivotal decisions like adopting CNC technology and focusing on custom cabinetry. Clark also shares insights into marketing, cash flow management, and the importance of building a strong team to ensure growth and sustainability in a competitive market.

Takeaways

Legacy and Innovation: Balancing a family business’s heritage with modern advancements, such as CNC technology, is key to staying competitive.
Focused Strategy: Saying no to projects outside the company’s niche has strengthened their brand and improved operational efficiency.
Marketing Matters: Word-of-mouth remains a cornerstone of their success, but social media and storytelling amplify brand awareness.
Team and Cash Flow: Building the right team and growing at the speed of cash are essential for sustainable, long-term business growth.

Chapters

00:00 - The Legacy of Woodstock Cabinets

12:41 - Navigating Grief and Business

25:45 - The Evolution of Products and Services

31:05 - Marketing Strategies and Business Growth

34:47 - Embracing Technology: The CNC Revolution

38:26 - Scaling Up: From Small Shop to Large Facility

40:51 - Growing with Cash Flow: A Legacy of Frugality

43:55 - The Power of People: Building a Strong Team

48:38 - Marketing Strategies: Driving Awareness and Engagement

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Clark at:

https://www.woodstockcabinets.com/

https://www.instagram.com/woodstockcabinets/

https://www.facebook.com/WoodstockCabinets/?pnref=lhc

Travis DeVine: DeVine Woodworking

Thu, 19 Dec 2024 16:49:00 +0000

In this episode of the Woodpreneur Podcast, host Steve Larosiliere interviews Travis DeVine, a custom woodworker based in New York City. Travis shares his journey from California to New York, detailing his diverse background in art, carpentry, and the film industry. He discusses the challenges of starting a business in a competitive market, the role of gratitude in his personal and professional life, and his vision for the future of DeVine Woodworking. The conversation also explores social media strategies for business growth and the importance of personal branding in the woodworking industry.

Takeaways

Travis founded DeVine Woodworking during the pandemic, specializing in custom built-ins.
Building client relationships and maintaining gratitude are core to his success.
Social media is a key tool for showcasing work and attracting new clients.
Travis is booked nearly a year in advance and aims to grow his team.
New York City’s woodworking scene presents unique challenges, like limited space.

Chapters

00:00 Introduction to Travis DeVine and His Journey

05:03 The Evolution of DeVine Woodworking

10:04 Challenges and Triumphs in New York City

14:59 Vision for the Future and Business Growth

19:54 Social Media Strategy and Personal Branding

25:00 Final Thoughts and Advice

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Travis at:

https://www.instagram.com/devinewoodworking/?hl=en

https://www.devine-woodworking.com/

Rick & Jacob Thaler: Dendro Technology

Thu, 12 Dec 2024 13:00:25 +0000

In this episode of the Woodpreneur podcast, host Steve Larosiliere interviews Rick and Jacob from Dendro Technology, exploring their journey from a successful architectural woodworking business to a new venture focused on live edge slabs and sustainable practices. They discuss the origins of their business, the current operations, and their goals for sustainability and community engagement. The conversation also delves into marketing strategies and the importance of storytelling in promoting their work.

takeaways

Rick started as a hippie carpenter and evolved into a successful business owner.
Dendro Technology was born out of a shared passion for woodworking between Rick and Jacob.
The business model includes custom milling, drying services, and furniture commissions.
Sustainability is a core value, with efforts to be carbon neutral.
Rick aims to pass the business to Jacob, focusing on mentorship and legacy.
Marketing is primarily through word of mouth, with potential for improvement.
The shop environment is dynamic, with always something to do.
Rick's previous success was built on being indispensable in the local market.
Storytelling is a key strategy for engaging customers and promoting the business.
Building a community of woodworkers can enhance business growth.

Sound Bites

"We discovered that we had a business"
"I just didn't have the fire in my belly anymore"
"We could do a better job at marketing"
"My goal is to help my son build something"
"I wanted to make it something carbon neutral"
"There's always something to do in the shop"
"You should be the documentary"

Chapters

00:00The Origin Story of Dendro Technology

10:01Business Model and Operations

20:09Sustainability and Future Goals

30:01Marketing Strategies and Community Building

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Rick & Jacob at:

https://www.instagram.com/dendrotechnology/

Eric Capolino: Structure NYC

Thu, 05 Dec 2024 13:00:24 +0000

In this episode of the Woodpreneur Podcast, host Steve Larosiliere interviews Eric Capolino, a general contractor from Structure NYC. Eric shares his journey in the construction industry, detailing the evolution of his business, the challenges of operating in New York City, and the importance of building strong client relationships. He discusses the significance of quality assurance, the role of technology in modern construction, and the value of maintaining a dedicated team culture. Eric also touches on his marketing strategies, particularly the impact of social media, and concludes with insights on personal growth and future aspirations.

Takeaways:

Eric Capolino's journey in construction began with his father's influence.
Structure NYC evolved to specialize in high-end construction and millwork.
Navigating New York City's construction complexities requires a strong team culture.
Quality assurance is driven by education, communication, and technology.
Social media plays a growing role in visibility and marketing.

Chapters:

00:00 – Introduction to Structure NYC
02:25 – The Evolution of Services and Products
05:10 – Leadership and Navigating Challenges
09:00 – Building a Strong Team and Culture
12:15 – Ensuring Quality and Communication
15:56 – The Role of Technology in Construction
18:33 – Work Ethic and Personal Growth
21:31 – Maintaining Client Relationships
24:07 – The Importance of Availability
26:45 – Social Media and Marketing Strategies
30:11 – Final Thoughts and Future Aspirations

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Eric at:

https://www.instagram.com/structurenyc/

https://www.linkedin.com/in/eric-capolino/

https://www.structure-nyc.com

George Peña: Old Lake Mill & Lumber

Thu, 28 Nov 2024 13:00:28 +0000

In this episode, Steve Larosiliere interviews George Peña, who shares his journey as an urban logger and woodworker. George explains how his passions for woodworking and falconry intersect, offering a unique perspective on craftsmanship. He discusses the complexities of running a sawmill, the challenges of marketing his business, and his goals for future growth. George highlights the value of collaboration with other trades, old-world techniques, and the philosophy of pursuing work that you love.

Key Takeaways

George has been in the urban logging business for seven years, primarily milling redwood for outdoor structures.
His interest in woodworking began with creating equipment for falconry, which he also practices professionally.
He operates a portable sawmill and is searching for a permanent location to expand his operations.
Marketing remains a significant challenge, though his business thrives on word-of-mouth and local referrals.
George emphasizes the importance of collaboration, community, and the philosophy of loving your work.

Chapters

00:00 - The Journey of an Urban Logger

02:52 - Milling and Woodworking: A Craftsmanship Perspective

06:04 - Falconry: A Unique Profession

09:08 - The Business of Sawmilling

11:56 - Marketing Challenges and Strategies

14:58 - Future Aspirations and Growth

17:57 - Collaboration and Community in Craftsmanship

20:51 - The Philosophy of Work and Passion

FULL PODCAST FOLDER: https://drive.google.com/drive/folders/1X2dyqIdD1ls0nDLQU1u33NuwFis8Bhw-?usp=drive_link

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with George at:

https://www.instagram.com/oldlakemillandlumber/

Brad & Hannah Klingman: RiseUp Label

Thu, 21 Nov 2024 13:00:20 +0000

In this episode of the Woodpreneur Podcast, host Steve Larosiliere speaks with Brad and Hannah from Rise Up Label, a company dedicated to providing innovative labelling solutions for the woodworking industry. They discuss the challenges of residue left by standard labels, the importance of quality equipment, and their marketing strategies to reach potential clients. The conversation also explores the ideal client profile, operational challenges faced by cabinet makers, and future growth strategies for Rise Up Label.

Takeaways

Rise Up Label addresses the residue problem in woodworking labels with innovative solutions.
Their marketing has shifted from traditional methods to leveraging social media and online sales.
Ideal clients range from small woodworking shops to large cabinet manufacturers.
Future growth involves expanding offerings, building a community, and fostering partnerships.
Labels, though small, are a vital component of the manufacturing process.

Chapters

00:00 – Introduction to Rise Up Label

02:11 – Solving the Residue Problem

06:11 – Marketing the Solution

09:41 – Growth and Operations

12:10 – Understanding the Ideal Client

13:46 – Operational Challenges in Cabinet Making

16:14 – Investing in Quality Equipment

18:33 – Expanding Beyond Labels

22:19 – Future Growth Strategies

23:22 – Advice for Online Presence

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Brad & Hannah at:

https://www.instagram.com/riseupenterprise/

Dan Sullivan: Navillus Woodworks

Thu, 14 Nov 2024 13:00:23 +0000

In this episode of the Woodpreneur Podcast, host Steve Larosiliere interviews Dan Sullivan, the founder of Navillus Woodworks. Dan shares his journey from starting a remodelling business to transitioning into custom fabrication and woodworking. He discusses the importance of building a strong team, the challenges of marketing in a competitive landscape, and the artistry involved in creating custom furniture. The conversation also covers daily operations, management strategies, and navigating the furniture market, offering valuable insights for aspiring woodworkers and business owners.

Takeaways

Navillus Woodworks focuses on custom fabrication and millwork, blending artistic influences with practical design.

Building a trusted team and securing strong client relationships have been key to Dan Sullivan's success.

Effective marketing and compelling designs help Navillus stand out in a competitive furniture market.

Organic growth and collaboration with artists enhance both project quality and business reach.

Chapters

00:00 Introduction to Navillus Woodworks

01:49 The Journey of Dan Sullivan

05:49 Transitioning to Custom Fabrication

09:46 Building a Team and Infrastructure

14:13 Artistry in Woodworking

18:11 Marketing Strategies and Challenges

21:59 Daily Operations and Management

25:49 Navigating the Furniture Market

30:01 Future Directions and Opportunities

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Dan at:

https://www.instagram.com/navillus_woodworks/?hl=en

Garrett Magnusson: Raw Heartwood

Thu, 07 Nov 2024 13:00:14 +0000

In this episode of the Woodpreneur Podcast, host Steve Larosiliere speaks with Garrett Magnuson from Raw Heartwood, a log-to-table woodworking company. Garrett shares his journey into woodworking, the challenges he faced in the early years of his business, and how he found his passion for creating beautiful wood products. The conversation explores the daily operations of Raw Heartwood, the importance of mentorship, and the lessons Garrett has learned throughout his entrepreneurial journey. They also discuss marketing strategies, community engagement, and future growth opportunities for the business.

Takeaways:

Raw Heartwood processes wood from logs to finished pieces.
Garrett transitioned to woodworking after working as a park foreman.
Woodworking is challenging but fulfilling.
Garrett’s passion lies in transforming raw wood into art.
He enjoys every part of the business, from milling to epoxy tables.
COVID-19 created early business challenges.
Community engagement is key to Raw Heartwood’s success.
Mentorship has been crucial to Garrett’s growth.
Marketing should focus on local outreach and community ties.
Key lessons include problem-solving and adaptability.

Chapters:

00:00 Introduction to Raw Heartwood
03:02 The Journey into Woodworking
06:00 Finding Passion in Woodworking
09:01 The Growth of Raw Heartwood
12:13 Daily Operations and Community Engagement
14:56 Mentorship and Learning
18:01 Marketing Strategies and Community Building
21:03 Lessons Learned in Business
23:58 Future Growth and Scaling Opportunities

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Garrett at:

https://www.instagram.com/raw_heartwood/

Cody Powers: Caps Artistry

Thu, 31 Oct 2024 12:00:18 +0000

In this episode of the Woodpreneur Podcast, host Steve Larosiliere interviews Cody Powers from Cap Artistry, who shares his inspiring journey from working in a hospital to becoming a successful furniture maker. Cody discusses his challenges, the importance of networking, and the breakthroughs that have driven his business growth. He emphasizes the value of community support and the mindset shifts that have propelled him forward. Cody also outlines his future goals and offers advice for aspiring entrepreneurs looking to make their mark in the woodworking industry.

Takeaways:

Cody transitioned from a hospital job to woodworking, finding initial success on Etsy.
Networking and community support were crucial to his growth.
Embracing vulnerability and self-belief helped drive his business forward.
Cody aims to establish a recognized American-made, tree-to-table furniture brand.

Chapters:

00:00 - Introduction to Cody Powers and His Journey
02:39 - Overcoming Challenges and Building Confidence
06:05 - The Impact of Networking and Community Support
09:54 - Significant Breakthroughs in Business
14:40 - Future Goals and Aspirations
17:59 - Advice for Aspiring Entrepreneurs

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Cody at:

https://www.instagram.com/capsartistry/

Austin Waldo: Texas Woodworking Festival

Thu, 24 Oct 2024 12:00:15 +0000

In this episode of the Woodpreneur Podcast, host Steve Larosiliere speaks with Austin Waldo about the Texas Woodworking Festival, its origins, growth, and the vibrant community it fosters. Austin shares insights into what attendees can expect, the festival’s target audience, and the importance of community in woodworking. He discusses new features for the festival, including digital ticketing and educational sessions, as well as trends in the woodworking industry, particularly the integration of technology. The conversation concludes with details about the upcoming event and an invitation for woodworking enthusiasts to connect and participate.

Takeaways:

The Texas Woodworking Festival started as a community event.
Austin runs a woodworking club and a school.
The festival has doubled in attendance each year.
Expect hands-on experiences and tool demonstrations.
The festival caters to hobbyists and small professionals.
Community building is a key focus of the festival.
New digital features will enhance accessibility.
Technology is increasingly integrated into woodworking.
Future plans include more classes and events.
The festival aims to be a reunion for woodworking friends.

Chapters:

00:00 Introduction to the Texas Woodworking Festival

02:44 Festival Growth and Community Impact

05:11 What to Expect at the Festival

06:55 Target Audience and Community Building

08:06 Personal Insights and Experiences

09:10 New Features and Digital Expansion

10:54 Trends in Woodworking and Technology

12:11 Future Aspirations for the Festival

14:01 Event Details and Closing Remarks

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Austin at:

https://www.instagram.com/texaswoodworkingfestival/

Janice Sivitilli: The Knotty Contessa

Thu, 17 Oct 2024 12:00:18 +0000

In this episode, Steve Larosiliere interviews Janice, also known as The Knotty Contessa, about her journey from broadcasting to woodworking and how it has positively impacted her mental health. What began as a hobby during the COVID-19 pandemic quickly evolved into a thriving business. Janice now runs a storefront and workshop, where she creates custom wood products and offers on-site engraving services.

One of the key factors in her business growth has been word of mouth, but Janice is also eager to expand her digital marketing efforts. Her top-selling products include cribbage boards, charcuterie boards, welcome signs, and engraved Yeti cups. She also shares the lessons she’s learned as an entrepreneur—most notably, the importance of staying open to change and growth.

Janice discusses her decision to use CanCam equipment in her shop and the learning curve that came with it. She’s also added laser engraving to her services, which has opened new business opportunities, especially with corporate clients.

In the latter part of the episode, the conversation shifts to marketing strategies for reaching more corporate customers. Steve suggests creating corporate branding packages and targeting industries like mortgage and healthcare. He also recommends networking through the Chamber of Commerce and offering special deals to local businesses to build relationships and drive sales.

Key Takeaways:

Woodworking can have a calming and fulfilling effect on mental health.
Word of mouth is a powerful marketing tool for small businesses.
Being flexible and open to change is crucial for entrepreneurial success.
Offering custom products and on-site engraving can set a woodworking business apart.
Expanding digital marketing can help attract a broader audience.
Choosing the right equipment, like CanCam and Aeon lasers, can enhance productivity and service offerings.
Adding laser engraving can create new business opportunities, especially with corporate clients.
Creating corporate branding packages and targeting specific industries can help reach more corporate customers.
Joining the Chamber of Commerce provides valuable networking opportunities and access to potential clients.
Offering special deals to local businesses can generate interest and foster business relationships.

Episode Chapters:

00:00 - Introduction and Background

00:50 - Woodworking as a Calming Hobby

02:55 - The Success of the "Welcome to Our Home" Sign

05:02 - Opening a Storefront and Workshop

09:47 - Word of Mouth Marketing and On-Site Engraving

19:39 - Top Sellers and Future Plans

22:09 - Choosing the Right Equipment

23:01 - Expanding Services with a Laser

30:22 - Reaching Corporate Customers

36:06 - Networking with the Chamber of Commerce

38:06 - Attracting Local Businesses

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Janice at:

https://www.instagram.com/theknottycontessa_/

Joe Paonessa: Edgecroft

Thu, 10 Oct 2024 12:00:19 +0000

In this episode, Steve Larosiliere interviews Joe Paonessa, who shares the backstory of EdgeCroft, a CNC and injection molding business located in Tennessee. The business began as an expansion of Joe's existing CNC business in Toronto. Joe discusses how he entered the field and the challenges he faced in financing and finding a building in a new country. He also talks about the business's growth and the opportunities explored, particularly in the boating industry. Joe offers marketing advice, suggesting partnerships with interior designers or social influencers to create a high-end outdoor collection.

Takeaways:

Edgecroft is a CNC and injection molding business in Tennessee, initially an expansion of Joe's Toronto-based CNC business.

Joe faced challenges in financing and locating a building in a new country, ultimately securing one through seller financing.

The business has grown by expanding its customer base and exploring opportunities in the boating industry.

Joe recommends partnering with interior designers or social influencers to develop a high-end outdoor collection as a marketing strategy.

Chapters:

Introduction and Background of Edgecroft (00:00)

Challenges and Growth in a New Country (03:12)

Exploring Opportunities in the Boating Industry (05:52)

Financing and Finding a Building (09:30)

Overcoming Obstacles and Finding Seller Financing (11:30)

Moving to a New Country and Starting from Scratch (14:36)

Taking Risks and Finding Opportunities (18:47)

Comparing the Cost of Living in Toronto and Tennessee (21:53)

The Benefits of Taking a Chance and Reframing Your Environment (25:10)

Dealing with Skepticism and Finding Success (26:07)

Living in Flow and Embracing Serendipity (29:22)

Marketing Strategy: Partnering for a High-End Outdoor Collection (32:02)

Conclusion and Final Thoughts (33:57)

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Joe at:

https://edgecroft.com/index.html

Joey Kochlacs: Santa Cruz Sustainable Sawmill

Thu, 03 Oct 2024 12:00:10 +0000

In this episode, Steve Larosiliere interviews Joey Kochlacs of Santa Cruz Sustainable Sawmill. Joey shares his journey in the wood industry, from milling and selling raw wood to crafting high-end furniture and premium guitar tops. Recently, he took a significant step by forming an LLC to expand his business, bringing on new team members in the process. While he primarily markets his products through Instagram and word of mouth, Joey is now seeking strategies to attract high-end clients, especially in a challenging economy. Steve suggests focusing on brand building, creating a strong community, and targeting affluent individuals and high-end furniture makers. You can find more about Joey's work at kochlacswood.com.

Key Takeaways:

Joey Kochlacs has operated under the name Cokeless Wood for the past 10 years and recently established his LLC, Santa Cruz Sustainable Sawmill.
He sources logs from tree services and property owners, milling them into high-end wood products, including furniture and guitar tops.
While Instagram and word of mouth have been his primary marketing tools, Joey is exploring ways to attract high-end clients during slower economic times.
Steve advises Joey to focus on building his brand, developing a community around it, and specifically targeting affluent individuals and high-end furniture makers to grow his business.

Chapters:

00:00 Introduction and Background
03:29 Marketing Strategies
05:24 Popular Wood Species
07:31 Current Marketing Channels
11:38 New Members and Shop Space
13:51 Strategies for Attracting High-End Clients

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Joey at:

https://www.instagram.com/joeykochlacs_furnituremaker/

https://www.instagram.com/santa_cruz_sustainable_sawmill/

Jamie Stebenne: JPS Construction & Design

Thu, 26 Sep 2024 12:00:18 +0000

In this episode, Steve Larosiliere interviews Jamie Stebenne, owner of JPS Construction and Design, as he shares the journey of starting and growing his construction business. Jamie discusses how he entered the industry, the niche he carved out in high-end residential projects, and the crucial role that design plays in his work. He also delves into the challenges of project management and the strategies his team employs to improve efficiency. Jamie provides insights on leadership development, effective client communication, and recognizing the early signs of a project going off track. Additionally, he highlights the importance of building strong relationships and leveraging word-of-mouth referrals to acquire new clients. Jamie also shares his future plans, which include expanding the business into property management and interior design.

Takeaways

Finding a niche in high-end residential projects can help sustain a construction business during economic downturns.
Design is a crucial aspect of construction, and having a team with a background in architecture can set a company apart.
Efficiency in project management can be improved through the use of technology and clear communication with clients.
Word-of-mouth referrals and building relationships in the community are effective ways to attract new clients.
Expanding into related businesses, such as property management and interior design, can provide additional revenue streams and support the core construction business.

Chapters

00:00 Introduction and Background

02:00 Starting and Growing the Business

06:02 Improving Efficiency in Project Management

10:00 The Role of Design and Client Communication

14:18 Challenges and Signs of a Project Not Going Well

16:52 Acquiring New Clients and Projects

20:14 Expanding into Related Businesses

24:43 Current State of the Business

27:06 Leadership Development and Motivation

28:14 Advice for Starting Over and Marketing Strategies

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Jamie at:

https://www.instagram.com/jpsconstdesign/

Ben Deumling: Zena Forest Products

Thu, 19 Sep 2024 12:00:24 +0000

In this episode, Steve Larosiliere interviews Ben Deumling from Zena Forest Products as he discusses the journey of his company, which specializes in producing hardwood flooring from Oregon oak. The business started as a way to utilize the oak trees on their family’s forest lands and has grown into a vertically integrated operation. They have developed the infrastructure to process hardwoods, with a primary focus on producing hardwood flooring. A pivotal moment for the company was securing a contract to provide flooring for the Portland airport, which led to the development of a new type of flooring. Zena Forest Products is now focused on scaling and marketing this innovative product.

Takeaways

Zena Forest Products is a vertically integrated company that specializes in producing hardwood flooring from Oregon oak.
The company started by utilizing oak trees from their family forest lands and has grown significantly over the years.
Securing a contract to provide flooring for the Portland airport was a pivotal moment that led to the development of a new flooring product.
The company is currently focused on scaling and marketing this unique and innovative product.

Chapters

00:00 Introduction to Zena Forest Products

02:10 Starting the Mill Side of the Business

04:36 Providing Flooring for the Portland Airport

07:10 Transforming the Business with a Big Project

10:05 Primary Product and Target Customers

12:15 Demand and Market Expansion

13:22 Exploring Other Byproducts and Product Lines

16:28 Satisfying Aspects of Running the Business

18:47 Utilizing Video and Photography for Marketing

19:37 The Origin of the Name Zena

20:43 Seeking Advice on Scaling and Marketing a New Product

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Ben at:

https://www.instagram.com/zenaforestproducts/

Corey Tighe: CT Woodwork

Thu, 12 Sep 2024 12:00:12 +0000

In this episode, Steve Larosiliere interviews Corey Tighe, owner of CT Woodwork, as he shares his journey of starting a woodworking business and teaching woodworking classes. He began working full-time in 2019 and has since grown his business by offering a variety of services, including custom furniture, built-ins, and classes. Corey finds teaching to be the most rewarding aspect of his business and has fostered a positive, collaborative community in his shop. He emphasizes the importance of word-of-mouth referrals and has recently started using Google Ads to promote his classes. Corey’s future plans include expanding his services to offer lumber milling and promoting his business on Instagram.

Takeaways

Starting a woodworking business requires bold moves and finding ways to balance different income streams.
Teaching woodworking classes can be both rewarding and profitable.
Word-of-mouth referrals and local connections are essential for growing a woodworking business.
Expanding services, such as lumber milling, can be a key goal for future growth.
Promoting the business through platforms like Google Ads and Instagram can help attract new customers.

Chapters

00:00 Introduction and Corey’s Background

01:08 Starting the Business and Teaching Classes

03:21 Balancing Income Streams

05:12 Focus on Custom Furniture

07:22 Word-of-Mouth Referrals and Marketing

08:00 Teaching as a Source of Inspiration

10:27 Growing the Business and Future Plans

12:10 Upcoming Projects

13:26 The Importance of Community

14:08 Continual Learning and Exploring New Projects

16:34 Milling Lumber and Future Expansion

17:44 Promoting the Business Through Instagram

19:38 Finding a Work-Life Balance

22:11 Direct Marketing and Its Impressive Results

23:20 Contact Information and Conclusion

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Corey at:

https://www.instagram.com/ctwoodwork/

Matthew Gutchess: Gutchess Lumber Co, Inc.

Thu, 05 Sep 2024 12:00:12 +0000

In this episode, Steve Larosiliere interviews Matthew Gutchess from Gutchess Lumber. They discuss the company's 120-year history, which began in 1904, and its evolution from building barns to manufacturing kiln-dried hardwood lumber. Gutchess Lumber now produces 100 million feet of lumber annually and employs 460 people across seven locations.

Gutchess emphasizes the importance of storytelling in educating consumers about the environmental benefits of hardwoods, such as carbon sequestration. He also highlights their ESOP model, which involves employees owning 30% of the business. The conversation concludes with advice on leveraging social media and content creation to enhance the company's brand and customer engagement.

Key Takeaways:

Use storytelling to promote Gutchess Lumber and educate consumers.
Create a media department or branded content like "Gutches TV."
Write a book to document the company's history.
Highlight hardwoods' environmental benefits to strengthen the brand.
An ESOP model can boost employee investment and company culture.
Leverage social media for increased brand awareness and engagement.

Chapters:

00:00 Introduction and Background

04:15 The Evolution of Gutchess Lumber

09:32 The Importance of Storytelling in Business

14:08 Environmental Benefits of Hardwoods

18:45 The ESOP Model and Employee Ownership

22:17 Leveraging Social Media and Content Creation

26:50 Future Plans and Brand Building

29:03 Conclusion

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Matthew at:

https://www.instagram.com/gutchesslumbercoinc/

John Bohman: Dovetail Furniture Company

Tue, 03 Sep 2024 12:00:19 +0000

In this episode, Steve Larosiliere interviews John Bohman, a carpenter and furniture maker. John shares his journey of starting and growing his business. He discusses the challenges he faced, the mistakes he made, and the lessons he learned along the way. Bohman emphasizes the importance of finding one's specialization and focusing on it, as well as the value of word-of-mouth marketing and building a strong reputation. He also highlights the significance of work-life balance and the impact of family on his success.

Bohman shares his passion for creating unique, custom furniture pieces and his joy in making sales and seeing clients excited about his work.

Key Takeaways:

Finding a specialization and focusing on it can lead to business success.
Word-of-mouth marketing and building a strong reputation are effective for attracting clients.
Maintaining work-life balance is crucial for overall success and well-being.
Passion for the work and the joy of making sales can drive motivation and satisfaction.
Learning from mistakes and continuously improving are essential for growth and success.

Chapters:

00:00 Introduction and Background

03:39 Defining Success and Finding Specialization

07:19 Balancing Work and Life

12:51 The Importance of Reputation

19:31 Learning from Mistakes and Building a Business

24:13 Passion for the Work and Making Sales

28:32 Future Plans and Expansion

29:05 Conclusion

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with John at:

https://www.instagram.com/dovetail_furniture_company/

Shaun Burroughs: Build Nashville

Thu, 29 Aug 2024 12:00:13 +0000

In this episode, Steve Larosiliere interviews Shaun Burroughs from Build Nashville. Shaun shares his journey of starting a construction company in Nashville and growing it into a successful custom home-building business. He discusses the challenges he faced, including a lawsuit on his first deal, and how he overcame them. Shaun emphasizes the importance of attention to detail and incorporating unique design features in his homes, which has helped him stand out in the market. He also highlights the need for consistent communication and problem-solving when managing multiple builds simultaneously.

Takeaways:

Starting a construction company at a young age and learning on the job.
Overcoming challenges and setbacks, such as a lawsuit on the first deal.
The importance of attention to detail and unique design features in custom home building.
The need for consistent communication and problem-solving when managing multiple builds.

Chapters:

00:00 Starting in Construction
02:38 Building a Successful Construction Company
04:06 Growing the Business and Overcoming Challenges
09:49 Dealing with Lawsuits and Setbacks
13:47 Recognition and Success as a Builder
15:24 Attention to Detail and Unique Design
19:33 Constant Growth and Leveling Up
23:06 The Challenge of Consistent Actions
28:36 Continuing to Solve New Problems

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Shaun at:

https://www.instagram.com/buildnashville/

Tom Addison: Tom Addison Fine Furniture

Tue, 27 Aug 2024 12:00:20 +0000

In this episode, Steve Larosiliere interviews Tom Addison, a furniture maker, who shares his journey in the industry and his passion for creating unique, handcrafted pieces. He began his career as an apprentice, gaining valuable experience working alongside skilled craftsmen. Tom emphasizes the importance of networking and building a social media presence to attract clients. He discusses the challenges of balancing work and personal life and his satisfaction in delivering high-quality furniture. Tom also explores the potential for collaborations with interior designers and draws inspiration from the beautiful countryside where his workshop is located.

Takeaways:

Building a social media presence and marketing oneself online can help attract clients and generate sales.
Word-of-mouth referrals and personal connections are valuable in the furniture-making industry.
Balancing work and personal life can be challenging but is crucial for overall well-being.
Collaborating with professionals like interior designers can lead to new opportunities and growth.
Drawing inspiration from surroundings can result in unique and meaningful designs.

Chapters:

00:00 Introduction and Background Story
06:26 Tom's Passion for Crafting Unique Furniture
09:21 Building a Social Media Presence and Networking
14:18 Balancing Work and Personal Life
25:43 Exploring Collaborations with Interior Designers
27:56 Overcoming Challenges and Seeking Advice
35:27 Conclusion and Final Thoughts

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with TOM at:

https://www.instagram.com/tomaddisonfinefurniture/

Adam Hicks: Cooper Build

Thu, 22 Aug 2024 12:00:16 +0000

In this episode, Steve Larosiliere interviews Adam Hicks, founder of Cooper Build, who shares his journey from finance to real estate development and contracting. He started Cooper Build to address his challenges with property renovations. Over the years, the business has evolved into a customer-facing general contracting and millwork operation in New York City and the Hamptons. Adam discusses the challenges of managing costs and delivering value to clients in the expensive New York City market. He also highlights the importance of continuous learning and adapting to different trades and processes in the construction industry.

Takeaways:

Cooper Build was founded to solve Adam Hicks' challenges with property renovations.
Managing costs and providing value for clients is a continuous challenge in the costly New York City market.
Continuous learning and adaptability are essential in the construction industry.
Building a strong network and forging relationships with architects and designers is key to success in contracting.
Developing a semi-autonomous business structure within Cooper Build can empower employees and fuel growth.

Chapters:

Introduction and Background
Transition from Finance to Real Estate Development
Challenges of Managing Costs in the New York City Market
Continuous Learning and Adaptation in the Construction Industry
Harnessing Digital Footprint for Business Growth
Importance of Infrastructure and Process in Contracting
Working with Architects and Designers in the New York City Market
Satisfying Moments in the Construction Process
Adding Energy and Fire to Projects
Empowering Employees and Driving Growth at Cooper Build
Marketing Strategies for Contractors
Closing Remarks and Contact Information

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Adam at:

https://www.instagram.com/cooper_build/

https://cooperbuild.com/

Adam Bezzina: Pompous Fox Wood Co.

Tue, 20 Aug 2024 12:00:11 +0000

In this episode, Steve Larosiliere interviews Adam from Pompous Fox Wood Co. Adam shares his journey of starting a high-end luxury furniture business, from crafting furniture in his garage to leaving his engineering career and launching his shop. He discusses the challenges he faced, such as targeting interior designers as clients and investing in machinery. Adam also talks about hiring employees and stresses the importance of budgeting and saving. He shares his marketing strategies, including cold calling and attending trade shows, and provides insights into the custom furniture industry.

Takeaways:

Starting a niche business demands passion, determination, and hard work.
Targeting interior designers can yield substantial sales for high-end furniture.
Budgeting and saving are critical when transitioning from a full-time job to entrepreneurship.
Investing in machinery enhances workshop efficiency and product quality.
Cold calling and attending trade shows are effective for client acquisition.
Continuous employee training fosters skill development.
Establishing a strong brand and online presence is essential for attracting customers.

Chapters:

Starting a Passion Project
Budgeting and Saving
Targeting Interior Designers
Hiring Employees
Investing in Machinery
Building a Strong Brand

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Adam at:

https://www.instagram.com/pompousfoxwoodco/