The Spiro Podcast: Managing your Real Estate Photography & Videography Business

The "Full Plate" Framework: Alex Coombs - Northern Spruce Media

Wed, 11 Mar 2026 06:00:00 -0300

Alex Coombs, owner of Northern Spruce Media located in Hamilton, Ontario gave a main stage presentation at the January 2026 Spiro Sync Conference on building a framework in your business to handle a "full plate". Alex joins Todd & Craig on this episode to share some highlights from that presentation, and gives you tips on how to handle that overflowing plate you have as a real estate media company owner. (*Note: Craig prematurely released the Tattoo Video before this episode where the tattoos are announced - He just couldn't wait!)

Chapter Timestamps:

0:00 Episode Open

01:12 Craig's Tattoo Announcement

05:30 Spiro Updates

06:20 The Full Plate Framework - Alex Coombs

54:19 Episode Wrap-up

Bundles & Packages - Aaron Smith from Cubicasa

Wed, 25 Feb 2026 06:00:00 -0400

Aaron Smith, Director of Sales at Cubicasa joins Todd this week on the Spiro Podcast, to talk about creating Bundles & Packages, and how marketing them to your clients and potential clients can help your business grow and serve your clients well. Aaron shared on this topic at the Spiro Sync Conference, and now brings his presentation to those of you that weren't able to make it!

Chapter Timestamps:

0:00 Episode Open

01:23 Spiro Updates

02:45 Guest Introduction: Aaron Smith

05:05 Aaron's Real Estate Media Story

18:30 Bundling Services - The Impact

52:52 Episode Wrap-up

It's Harder the Better You Get

Wed, 18 Feb 2026 06:00:00 -0400

No clickbait here. No promises that business will be easier the better you get. In fact, it will most likely get harder the better your get in business. Todd and Craig talk about what to expect as your business grows and gets better at what it does. How do you approach the harder challenges? What's the payoff for sticking with it?

Chapter Timestamps:

0:00 Episode Open

03:08 Spiro Updates

06:12 It's Harder the Better You Get

44:14 Episode Wrap-up

There's No Easy Button

Wed, 11 Feb 2026 06:00:00 -0400

Do you ever feel like you're "never enough"? Don't believe the lie. Todd and Craig talk about the fact that life is hard. Business is hard. But you can't give up. Listen to get encouraged and strengthened as we head into a new year of business.

Chapter Timestamps:

0:00 Episode Open

05:25 Sync Thoughts from WOW Video Tours

08:50 There's No Easy Button

49:08 Episode Wrap-up

What You Missed at the Spiro Sync 2026 Conference

Mon, 02 Feb 2026 17:03:13 -0400

Todd, Craig & Nick talk with those that came to the first ever Spiro Sync Conference in Dayton, OH. What were people's impressions? What were the biggest takeaways? Watch or listen to hear what you missed. We hope we can see you next year!

Chapter Timestamps:

00:00 Episode Open

02:35 Spiro Updates

03:34 Spiro Sync Venue Highlights

13:00 Attendee Impressions & Takeaways

35:27 Summary Thoughts

43:01 Episode Wrap-up

Justin Cyrus - How to Have FUN in Business - REPP 2025 Conference Presentation

Wed, 21 Jan 2026 06:00:00 -0400

Todd and Craig speak with Justin Cyrus, owner of North Carolina Real Estate Media, and speaker at the REPP 2025 conference. Justin shares his infectious joy and energy and how to have FUN in your business. You don't want to miss this!

Suggested reading from Justin: "Unreasonable Hospitality" by Will Guidara - https://a.co/d/2xVLAjj

Chapter Timestamps:

0:00 Episode Open

02:25 Justin Cyrus - Fun in Business

51:32 Episode Wrap-up

A Real User's Journey with Titus

Wed, 14 Jan 2026 13:56:51 -0400

Strong systems don’t just organize your business — they change how it performs. In this episode of the Spiro Podcast, Todd and Nick, CEO & Co-Founder of Titus, sit down with Logan Stewart, Owner of Drone Digital. Logan shares how implementing Titus transformed his day-to-day operations, improved efficiency, and helped him scale with more confidence and clarity. The conversation explores real-world use cases, operational growing pains, and how the right systems can remove friction, reduce overwhelm, and unlock sustainable growth for real estate media businesses.

Chapter Timestamps:

0:00 Episode Open & Introductions
4:35 Todd Introduces Nick, CEO and Founder of Titus
11:55 Todd Introduces Logan, Owner of Drone Digital
14:20 Operational Changes & Immediate Impact
22:10 Scaling with Confidence and Clarity
30:05 Reducing Friction Through Better Systems
38:40 Advice for Media Owners Considering Titus
46:10 Final Takeaways & Episode Wrap-Up

Contact Titus: gotitus.com

Tyler Graham - REPP 2025 Conference Presentation

Thu, 08 Jan 2026 17:16:56 -0400

Owner of Weston Media, Tyler Graham joins Todd on the podcast this week to talk about the presentation he made at the REPP 2025 conference, along with some "work hacks" to help your real estate media business grow and succeed.

Chapter Timestamps:

0:00 Episode Open

01:40 Spiro Updates

03:48 Spiro Sync Conference

04:54 Tyler Graham - Weston Media Story

20:53 Business & Overcoming Trauma

33:11 Building Your Team

43:01 Power of Networking

56:36 Closing Thoughts from Tyler

57:33 Episode Wrap-up

Contact Tyler:

Instagram: @Weston_Media
YouTube: https://www.youtube.com/@Weston_Media@Weston_Media
Facebook: https://www.facebook.com/tyler.graham.1447

A Different Spin on Broker Deals with Scott Golmic

Mon, 29 Dec 2025 15:23:43 -0400

Broker deals are often seen as a fast track to growth in real estate media—but are they always the right move? In this episode, Todd and Craig sit down with Scott Golmic to explore a different perspective on broker relationships and long-term business strategy. Scott shares his experience navigating broker partnerships, protecting client ownership, and building a sustainable media business without sacrificing independence. The conversation also touches on scaling thoughtfully, setting boundaries, pricing with confidence, and using systems and technology to support growth while avoiding burnout. This episode is a must-listen for media professionals who want to grow smarter—not just bigger.

Want to connect with Scott? Check out his social accounts at:

Instagram (personal): @scottgolmic
Instagram (business): @therealestateographers

Chapter Timestamps

0:00 Episode Open & Overview
2:30 Spiro Updates
6:10 Introducing Scott Golmic
9:00 How Broker Deals Typically Work
14:40 A Different Spin on Broker Relationships
22:30 Client Ownership & Long-Term Leverage
30:20 Scaling Without Losing Control
38:45 Pricing, Value, and Saying No
46:30 Systems, Tech, and AI in a Growing Business
55:40 Where to Find Scott & Episode Wrap-Up

REPP 2025 Recap: Colleen Kydd - Your Impact as an Owner

Wed, 17 Dec 2025 06:00:00 -0400

Colleen Kydd, co-owner of Three Palms Media joins Todd & Craig this episode to talk about the talk she gave at the REPP 2025 Conference. Her presentation was on "Your Impact as an Owner". Have you ever considered the impact you have on other people's lives as a business owner? Or considered how you might have more impact as an owner? Listen in for some great thoughts and insights from Colleen!

Check out her slides from the REPP 2025 Conference at: https://mailchi.mp/threepalmsmedia/three-palms-media-links

And if you're a woman looking to connect with other women in the Real Estate Media Industry, check out the Facebook group mentioned in the podcast at: https://www.facebook.com/share/g/1APREPMHtF/

Want to connect with Colleen? Check out her social accounts at:

Instagram: @ItsColleenKydd @ThreePalmsMedia

YouTube: @ItsColleenKydd

Chapter Timestamps:

0:00 Episode Open

02:09 Spiro Updates

04:33 Spiro Sync Event Info

05:22 Colleen Kydd - Your Impact

46:22 Episode Wrap-up

Christmas for Clients - How to Plan

Wed, 10 Dec 2025 06:00:00 -0400

Christmas is almost upon us! Have you thought about what you may want to do for your clients for Christmas? Where do you start? Do you get gifts for everyone? Gifts for only some clients? What about cards? Or brokerage offices. Todd and Craig walk you through planning your holiday season client interaction plan, and how to continue to make an impact on them even during a slow season.

WOW Video Tours Gift Store: https://www.wowvideotours.com/gift-shop/

Chapter Timestamps:

0:00 Episode Open

02:48 Spiro Updates

05:09 Titus Information

07:50 Christmas for Clients

45:40 Episode Wrap-up

Owner Spotlight Series: Chris Powell - Lighthouse Studios - REPP 2025 Speaker

Wed, 26 Nov 2025 08:43:33 -0400

It's been awhile since we've done an Owner Spotlight Series episode. This week, we're happy to welcome Chris Powell, owner of Lighthouse Studio in Seattle, WA. Chris was a speaker at the REPP 2025 conference, and we're excited to have him share part of his story that led him from resisting hiring, to loving it.

You can contact Chris via his Instagram at: @lhstudio.re or visit his website at: http://lh.studio

Book Suggestions from Chris:

"The Servant Leader" - James Autry - https://a.co/d/00D2DZO

"Build a Business You Love" - Dave Ramsey - https://a.co/d/dWc1VJX

Chapter Timestamps:

0:00 Episode Open

02:10 Guest Introduction - Chris Powell

06:53 From Resisting Hiring to Loving It

45:10 - Episode Wrap-up

REPP 2025 Recap

Wed, 19 Nov 2025 06:00:00 -0400

Todd, Craig and the Spiro and WOW Video Tours teams are back from the REPP 2025 Conference in Las Vegas. They share their thoughts, and the thoughts of some of the attendees that were there. If you've never been to a real estate media industry conference, we highly encourage you to invest in yourself and/or your team, and make sure you get to one!

We'd love to have you join us in Dayton, Ohio for the Spiro Sync '26 Conference. Click to get your tickets!

Chapter Timestamps:

0:00 Episode Open

01:27 Spiro & Industry Updates

10:00 Spiro Sync Information

12:12 REPP 2025 Recap

34:43 Episode Wrap-up

Hiring Challenges, Tips & Tricks

Wed, 05 Nov 2025 06:00:00 -0400

A much requested topic for the Spiro Podcast: Hiring. The challenges. The tips on how to hire. Tricks for finding good candidates. Things to consider like do you hire contractors or employees? We cover as much as we can to help you find your next great hire to grow your business.

Spiro Sync Event: https://spiro.media/spiro-sync/

Chapter Timestamps:

0:00 Episode Open

02:59 Industry Conferences

03:44 Spiro Sync Event

05:40 Hiring Challenges & Solutions

45:27 Episode Wrap-up

2025 3rd Quarter Review & 4th Quarter Forecast

Wed, 29 Oct 2025 06:00:00 -0300

Shannon Landers, VP of Product for Spiro joins Craig on this week's episode to look back at the 3rd Quarter of 2025, and to forecast what you might expect for the 4th quarter of the year.

To get registered for the Spiro Sync '26 Event, check out: https://spiro.media/spiro-sync/

Chapter Timestamps:

0:00 Episode Open

02:46 Industry Conferences

08:27 3rd Quarter Review & 4th Quarter Forecast

43:44 Episode Wrap-up

Not Selling, Sells!

Wed, 22 Oct 2025 06:00:00 -0300

There is often a lot of anxiety and fear over having to go out and "sell" your real estate media services and products. But what if we told you that not selling, sells? Steve Musser, Director of Sales & Marketing, along with Chris Voge, Sales Manager both of WOW Video Tours joins Craig this week to talk about an approach to business development that doesn't feel so...well...like you're a used car salesman. (Sorry any used car salespeople that may see this).

What are some ways to approaching business development that will allow you to get word out about your business and build a clientele, without resorting to the myriad of "sales tactics & training" that feel less than...honest? Genuine? Authentic? You get the drift.

Spiro Sync '26 Information: https://spiro.media/spiro-sync/

Chapter Timestamps:

0:00 Episode Open

01:14 Spiro Sync Event

02:11 How Not Selling, Sells

47:05 Episode Wrap-up

The Top 3 Hardest Business Decisions

Wed, 15 Oct 2025 20:42:56 -0300

Decisions, decisions, decisions. As the owner and leader of your real estate media business, you face countless decisions every day. Every hour. Shoot, sometimes every minute. Some are easy to make. Some are hard to make. How do you prioritize them? How do you handle the hardest and most challenging decisions? Todd shares the top 3 hardest business decisions he's faced as owner of WOW Video Tours and Spiro, and how he approached them.

Chapter Timestamps:

0:00 Episode Open

01:56 Industry Events

03:09 Spiro Updates

03:24 The Top 3 Hardest Business Decisions

39:41 Episode Wrap-up

Faith In Your Business

Wed, 08 Oct 2025 08:39:12 -0300

What role does faith play in our daily lives? And when we say daily lives, we include our work/business lives. Think about it: At least 8 out of our waking hours (usually more) is spent in the marketplace...our businesses and our interactions with other business people. So if you're a person of faith, what role do your beliefs have on your business? If you're not a person of faith, what role could it have? We realize this isn't a "normal" topic to discuss in the business world. But in light of recent events and conversations we see happening more and more around us, we felt it was important to talk about it: Faith in the our businesses. We hope this is a blessing and encouragement to you.

Books mentioned in the Podcast (this is not a sponsored podcast or sponsored product placement):

"Every Good Endeavor" by Timothy Keller: https://a.co/d/dnBXxMj

"The 9 to 5 Window" by Os Hillman: https://a.co/d/ezVmU0C

"The Word Before Work" by Jordan Raynor: https://a.co/d/dD99mxK

"Called to Create" by Jordan Raynor: https://a.co/d/fatPQvd

"The Case for Christ" by Lee Strobel: https://a.co/d/d77elyE

Industry Conferenes:

REPP Conference: http://repplaunch.com/repp2025

PMRE Conference: http://pmreconference.com

Spiro Sync Conference: http://spiro.media (Click "Spiro Sync" in the Menu Bar starting at 10am EDST on October 8, 2025)

Chapter Timestamps:

0:00 Episode Open

02:23 Spiro Updates

04:50 Industry Conferences

08:19 Faith in Your Business

49:49 Book Suggestions

51:16 Episode Wrap-up

The Top 3 Mistakes We've Learned From

Wed, 01 Oct 2025 08:31:45 -0300

Wisdom is the application of knowledge. We hope this episode is an opportunity for you to apply the knowledge of what mistakes NOT to make, that we've already made for you. It's always fun to hear how others screwed up, right? We hope you get some laughs and good information.

Links mentioned in the episode:

REPP Conference: http://repplaunch.com/repp2025

Spiro Sync Event (Tickets not available yet): http://spiro.media Chapter

Timestamps:

00:00 Episode Open

02:00 Spiro Updates

06:12 Industry Conferences

08:35 Top 3 Mistakes We've Learned From

54:54 Episode Wrap-up

Craig's Grade Card

Wed, 24 Sep 2025 14:00:53 -0300

Craig is put in the hotseat as the owner of Spiro and WOW Video Tours, Todd, goes through Craig's Grade Card. Does Craig pass? Watch & listen to find out!

Chapter Timestamps:

0:00 Episode Open

02:18 Spiro Updates & Events

07:27 Craig's Grade Card

42:37 Episode Wrap-up

A Brokerage's Perspective on Marketing

Wed, 17 Sep 2025 08:01:19 -0300

This week we get an inside view from the Brokerage's perspective on what it's looking for in marketing for it's Realtors. Steve Helton, Realtor and Director of Marketing for Keller Williams Advisors & Pinnacle Group joins Todd, Shannon and Craig on this week's episode to talk all things Marketing from the Broker's perspective.

Chapter Timestamps:

0:00 Episode Open

04:30 Spiro Announcements & Updates

06:12 A Brokerage's Perspective

01:02:39 Episode Wrap-up

The Top 5 Things to do in Slow Season

Wed, 10 Sep 2025 11:17:30 -0300

Shannon Landers, VP of Product for Spiro joins Craig on the podcast this week to talk about the Top 5 Things to do in Slow Season when your photography team has fewer shoots and you as the owner have more time to work on your business.

Chapter Timestamps:

0:00 Episode Open

02:21 Spiro Updates

03:55 Spiro Sync Gathering

06:13 Top 5 Things to do in Slow Season

44:17 Episode Wrap-up

An Integrated Payment Gamechanger: Titus

Wed, 03 Sep 2025 06:00:00 -0300

Have you ever had a client ask you if they can pay when their listing closes? Has that been an uncomfortable or awkward conversation? (Maybe it has, maybe it hasn't.) Have you found that challenging to integrate into your workflow? Todd, Shannon and Craig talk with Nick Narodny, owner of Titus. What is Titus? Watch or listen to find out more about how Titus can integrate into Spiro and make agent pay at close possible for your real estate media business!

Click Here to sign up for the Titus Pay at Close Spiro integration waiting list!

Chapter TImestamps:

0:00 Episode Open

04:48 Industry Events Rundown

08:39 Nick Norodny / Titus Introduction

09:26 Titus: Pay at Close for Realtors

48:00 Episode Wrap-up

Plug the Leaks!

Wed, 27 Aug 2025 06:00:00 -0300

We all know the effort that is needed to win new business. But how much work do we put into retaining the clients we've won? If you're losing more clients than you're winning, or even breaking even in that, you have a leak problem! Todd and Craig talk about what to do to plug the leaks in your real estate media business!

REPP 2025 Conference: http://repplaunch.com/repp2025

PMRE 2025 Conference: http://pmreconference.com

Spiro Sync Event: https://www.facebook.com/share/v/15nKXvL9ge/

Chapter Timestamps:

0:00 Episode Open

07:07 Conference Info

08:18 Spiro Updates

08:30 Titus Feature coming to Spiro

09:11 Plug the Leaks

48:25 Episode Wrap-up

A Day in the Life of Craig

Wed, 20 Aug 2025 06:00:00 -0300

Todd decided he wanted to know what a day in the life of Craig was like, so the questioning has started. Have you wondered what Craig's life is like during the workday? How does his role work? What does he have time for? How does he manage his time with both taking listing photos and video tours in addition to developing business in his market? Has he taken time out of his day to get a tattoo?

Interested in Eli Jones REPP Conference? Find out more at http://repplaunch.com/repp2025

Also be sure to check out the PMRE Conference! Details are available at: http://pmreconference.com

Chapter Timestamps:

0:00 Episode Intro

01:15 Craig Getting a Tattoo?

06:06 Spiro Sync

07:22 REPP Conference

07:38 PMRE Conference

08:35 Titus - Pay At Closing

13:16 A Day in the Life of Craig

48:59 Episode Wrap-up

If You Had to Start Over...

Wed, 13 Aug 2025 09:43:32 -0300

What would you do, or do differently if you had to start your business over today? Would you do the same initial setup of your business? Would your business development effort (sales) look the same? Would you hire employees or contractors the same way or in the same order? What would you do the same, and what would you do differently? Listen in to think through what you would do or not do, and what Todd and Craig may do differently or the same.

Chapter Timestamps:

0:00 Episode Open

04:37 Spiro Updates

05:32 Spiro Sync Event

06:24 Industry Conferences

08:05 If You Had to Start Over

39:45 Episode Wrap-up

Techniques Don't Build Businesses

Wed, 06 Aug 2025 06:00:00 -0300

It's easy to get caught up with the latest technique or method to try and win new clients. But is the latest fad in how to do so a sustainable sales and business development effort? Or is a more consistent system the way to go? What's the difference between techniques and systems when it comes to your business development effort? Todd and Craig discuss the differences and the advantages/disadvantages, and how you can develop and grow a consistent system for your new client acquisition efforts!

Chapter Timestamps:

0:00 Episode Open

02:58 Do you Enjoy What You Do?

03:56 - The Power of Gratitude

04:57 Spiro Updates

05:27 Real Estate Media Conferences

06:42 Techniques Don't Build Business

53:16 Spiro Sync Event 55:59 Episode Wrap-up

Your Growth Isn't About the Camera

Wed, 30 Jul 2025 18:52:27 -0300

What will help you grow your real estate media business faster and larger? Just the right camera and gear, or sound business principles that you can apply consistently? Todd and Craig argue: It's not about the camera.

Chapter Timestamps:

0:00 Episode Open

01:54 Industry Conferences

05:12 Spiro Updates

06:05 Spiro Sync Gathering?

10:49 Growth Isn't About the Camera

54:11 Episode Wrap-up

Spiro Concierge Onboarding Program

Wed, 23 Jul 2025 06:00:00 -0300

It's almost the entire Spiro Family on this week! Todd, Shannon, Nick and Lovie hop on the podcast to talk about the Spiro Concierge Onboarding Program that's available to Spiro users to help you get set up and running with your real estate media online ordering and delivery system. Listen to learn about how you can take advantage of this incredible program to help you get Spiro set up and working for you and your clients!

Chapter Timestamps

0:00 Episode Open

03:30 Spiro Team Introductions

06:03 Concierge Onboarding Program

44:06 Conferences in 2025

45:38 Episode Wrap-up

2nd Quarter Review & 3rd Quarter Forecast 2025

Wed, 02 Jul 2025 06:00:00 -0300

Spiro VP of Product, Shannon Landers, joins Todd & Craig to go over numbers nationally (US) from the 2nd Quarter (what we have through May anyway), and also looks ahead into 3rd Quarter 2025. What can we do to adjust our businesses for the changing market? Nationally things seem to be moving towards a Buyer's market. How can you communicate your value proposition for your Realtor clients as homes are sitting longer in the market?

Chapter Timestamps:

0:00 Episode Open

02:38 Spiro Updates

06:03 Spiro Onboarding Options

10:47 2nd Qt. Review/3rd Qt. Forecast

47:50 Episode Wrap-up

The Owner's Trap

Thu, 26 Jun 2025 15:27:21 -0300

Are you at the point in your business where it's successful and profitable, but....you're unhappy? Have you looked at what may be contributing to that unhappiness? What's your plan for tackling that and alleviating that? Todd and Craig talk about The Owner's Trap, and how you can avoid it, or escape it.

Chapter Timestamps:

0:00 Episode Open

01:29 The Owner's Trap Introduction 0

2:03 Educational Conferences

03:48 Spiro Updates

04:16 AutoHDR Update

07:00 The Owner's Trap

39:50 Episode Wrap-up

Raising Leaders & Reaching Goals

Wed, 18 Jun 2025 06:00:00 -0300

While Todd is off this week, Jess Paxson, Director of Operations for WOW Video Tours joins Craig on the podcast to discuss a half year goals check-up, and the goal WOW Video Tours has had of raising leaders within the business. How are your goals coming for 2025? We're over halfway through the year now. Have you thought about raising leaders in your business to free you up to work on the business even more than you are currently?

The Race to the Bottom

Wed, 11 Jun 2025 07:21:33 -0300

It's the age-old question in business: What do I do about my competitors who are offering ridiculously low pricing and devaluing what our industry does? Yes: The Race to the Bottom. How do you handle it as a business owner? Do you race with the competitor? Do you compete on price? Do you compete on service and quality? What shifts in your business do you need to make if any? Todd and Craig tackle the question with some thoughts for you to consider.

Chapter Timestamps:

0:00 Episode Open

04:40 The Race to the Bottom

44:02 Episode Wrap-up

Ethics & Integrity in Business: The Impact

Wed, 04 Jun 2025 08:41:42 -0300

What is the importance of your personal ethics, principles and integrity in running your real estate media business? What things do you need to consider? What situations have you faced or may you face in the future (if you haven't yet?) What impact does establishing your ethics have on your business and its success? Todd and Craig discuss this and give you some things to consider if you haven't thought much about it.

Chapter Timestamps:

0:00 Episode Open

01:56 Spiro Software Updates

02:54 Industry Conferences

03:47 Ethics & Integrity in Business

43:28 Episode Wrap-up

Tips & Tricks for Approaching Brokerages

Wed, 28 May 2025 06:00:00 -0300

Have you ever been a bit nervous about approaching a Broker or a Brokerage as a whole to introduce yourself and your real estate business? Have you tried before and gotten little to no response? Does it seem impossible to get that "big break" How long exactly DOES it take to develop a good relationship with a Real Estate Brokerage? These are all questions we've all dealt with. We invite you to listen in to grab some tips and tricks we've learned over the years on how to build those Broker relationships and deals.

Chapter Timestamps:

0:00 Episode Open

04:16 Topic Introduction

04:40 Spiro Updates

07:40 Marketing Spiro to your Clients

11:37 Approaching Brokerages

45:17 Episode Wrap-up

What Realtors Look for in a Media Partner

Wed, 14 May 2025 06:00:00 -0300

We have a GREAT topic, and had (yes, had) two great guests lined up to share with you what Realtors look for in a real estate media partner. Pam Swiercz and Janelle Pfeiffer of Berkshire Hathaway - KEE Realty in Southeast Michigan were on the schedule to join us to share their valuable insight, but, technical issues got the best of us! So, Todd & Craig share their thoughts and experiences of what they've learned from Realtors in what they're looking for. But never fear, we WILL get Pam & Janelle on the podcast to share their professional insights and thoughts on what makes a valuable photography/videography partner in a Realtor's business.

Chapter Timestamps:

0:00 Episode Open

02:47 Spiro Updates

04:31 What Realtors Look for in a Media Partner

05:55 Realtor & Photographer Mindsets

37:08 Episode Wrap-up

International Owner Spotlight Series: Simon Caya of Caya Media - Quebec, Canada

Wed, 07 May 2025 06:00:00 -0300

This week we're excited to talk with our very first international real estate media company owner, Simon Caya, of Caya Media! Simon shares his insights on having a positive owner mindset, decisiveness, fitness for owners and some of the minor cultural differences of real estate media outside the U.S.

Chapter Timestamps:

0:00 Episode open

01:56 Some Encouragement for You

04:51 Spiro Updates

07:14 International Owner Spotlight – Simon Caya - Quebec

09:51 Caya Media’s Story

16:03 Decisiveness in Business

19:44 The Importance of Fitness

23:33 Tackling Small Goals

27:56 The Importance of Continuing Education

33:31 Cultural Differences in Real Estate Media?

38:38 Getting Realtors Comfortable with your Team

44:51 Follow Up with Prospects!

47:00 Simon’s Book Recommendations

48:56 Episode Wrap-up

Shannon Landers - 1st Quarter Recap & 2nd Quarter Forecast

Wed, 23 Apr 2025 06:00:00 -0300

Shannon Landers, VP of Product at Spiro joins Todd & Craig on the podcast to summarize the events of the 1st quarter in real estate, and to offer her forecast of what to expect in the 2nd quarter 2025. How can you best prepare?

Chapter Timestamps:

0:00 Episode Open

0:02:02 Spiro Updates

04:37 AutoHDR Implementation at WOW

07:21 Shannon Landers - 1st Quarter Review/2nd Quarter Forecast

1:05:31 Episode Wrap-up

AI Photo Editing: Matt Gia of AutoHDR

Wed, 16 Apr 2025 06:00:00 -0300

AI photo editing. Love it. Hate it. Be suspicious of it. Every opinion is out there, and the real estate media groups and forums online have been talking a lot about it. Why the sudden surge in interest in the last month? Primarily due to a company called "AutoHDR". This week, we welcome fellow Real Estate Media company owner Matt Gia, who started AutoHDR. So what's the story with this effort and emerging method of real estate photo editing? Listen in as Todd & Craig chat with Matt.

Chapter Timestamps:

0:00 Episode Open

02:14 Spiro Software Updates

03:58 Drumming in Vegas?

06:05 Matt Gia - AutoHDR

1:01:36 Episode Wrap-up

Owner Spotlight Series: Warren McCarthy - REPP 2024 Speaker

Wed, 09 Apr 2025 11:12:12 -0300

REPP 2024 Speaker Warren McCarthy, of McCarthy joins Todd & Craig this week to share his story of how he went from being a full time medical student, to a Real Estate Media Business Owner. Warren shares some great insights and inspiration for you to continue growing your business. You don't want to miss this!

Chapter Timestamps:

0:00 Episode Open

02:12 Spiro Software Updates

05:10 How to Suggest Spiro Features

05:44 Thanks to Viewers/Listeners

07:54 Todd Puts Craig in a Corner

10:12 Guest Intro - Warren McCarthy

57:46 Episode Wrap-Up

Business Development Strategies: A Refresher

Wed, 26 Mar 2025 06:00:00 -0300

While Todd is out this week, Craig & Steve Musser, Director of Sales & Marketing at WOW Video Tours go over some strategies to help you grow your client base. How much does personality play into how you approach your business development plan? Can you have different methods within the same company with different business development specialists? What are the ways you develop client relationships utilizing your personality and strengths?

Chapter Timestamps:

0:00 Episode Open

01:26 Guest Intro - Steve Musser

01:51 Business Development Strategies

05:38 Large Markets & Saturation

08:52 The Effect of Personality

10:10 Creative Marketing Ideas

53:49 Episode Wrap-up

Fortune is in the Followup

Wed, 19 Mar 2025 06:00:00 -0300

Todd and Craig give the latest updates on Spiro, an updated discussion on AI Photo Editing, and address a listener question about how to effectively follow up with Brokers and Realtors that you've contacted regarding your real estate media services. Thank you for your continual feedback and questions to the Podcast!

Chapter Timestamps:

0:00 Episode Open

01:57 Spiro Updates

05:55 AutoHDR AI Photo Editing

21:25 Fortune is in the Followup

45:41 Episode Wrap-up

AI Editing: What are the Impacts?

Tue, 11 Mar 2025 09:00:00 -0300

There's no way around it: AI Editing is emerging...fast and strong. So what are the impacts on our real estate media businesses? How does this affect us? How does this affect our clients? How does this affect our human editors? Todd and Craig discuss the various scenarios and what this quickly emerging technology can do to impact our businesses.

Chapter Timestamps:

0:00 Episode Open

01:39 Spiro Super User Facebook Group

06:15 AI Photo Editing Pre-Discussion

08:30 Spiro Updates

14:58 Listener/Viewer Feedback

29:05 Book Giveaway Winner

31:20 How to Contact Spiro

32:06 The Impact of AI Photo Editing

57:30 Episode Wrap-up

Answering Listener Questions - February 2025

Wed, 05 Mar 2025 06:00:00 -0400

Todd & Craig tackle some of your questions you've sent in. What can we try to help answer for you to help you build a strong Real Estate Media business?

Chapter Time Stamps

0:00 Episode Open

03:45 Developing a Year Calendar

08:00 Never Be Surprised

14:45 Take Care of Your Health

21:26 Spiro Updates

28:54 Answering Listener/Viewer Questions

45:36 Joining the NAREB – Democracy in Housing

57:18 Episode Wrap-up

Colleen Kydd: Building Your Dream Team

Wed, 26 Feb 2025 06:00:00 -0400

Colleen Kydd, co-owner of Three Palms Media joins Todd & Craig again on the podcast to discuss "Building Your Dream Team", her topic she spoke on at the REPP 2024 conference. Are you at the point of needing to start to hire and grow your team? Are you wanting to work more ON your business rather than IN your business? Watch/Listen for some great advice and wisdom from Colleen!

Chapter Timestamps:

0:00 Episode Open

02:11 Book Giveaway Contest

03:38 Spiro Updates

05:25 Spiro Academy Info

08:47 Colleen Kydd - Building Your Dream Team

1:03:42 Episode Wrap-up

Introduction to Coaching Techniques

Wed, 19 Feb 2025 06:00:00 -0400

Todd shares an introduction to coaching techniques for you to start implementing in the leadership of your team. Connecting with the people on your team in a real, human level can pay dividends...not just literally, but also in the relationships you have with your employees and contractors.

Chapter Timestamps:

0:00 Episode Open

01:43 Coaching Techniques Intro

03:17 Spiro Academy Info

05:34 Spiro Updates

07:31 Main Topic: Coaching Techniques

Time Management and Tracking

Wed, 12 Feb 2025 16:48:47 -0400

We know...it's not a particularly gripping topic to discuss, but it IS critical to master. What is it? Managing your time. And what is one of the most effective ways to do so? Tracking your time. Todd and Craig discuss the time tracking method to helping you become more efficient, and ultimately more effective in running your real estate media business.

Also, Craig is giving away another book on leadership. This week's book giveaway is "Impact: Releasing the Power of Influence" by Scott Wilson. Be the third person to message us in the Spiro Pink Chat Bubble in your Spiro Interface with a business question you have that you'd like to see talked about on the podcast, and the book is yours! Congrats to Gregory W. in California on winning last week's book by John Maxwell!

Chapter Timestamps:

0:00 Episode Open

02:48 Spiro Updates

05:42 Spiro Summit Discussion

08:54 Answering a Listener Question

16:26 Leadership Book Giveaway

19:03 Time Management & Tracking

50:59 Episode Wrap-up

Mistakes Happen: Building Stronger Client Relationships

Wed, 05 Feb 2025 06:00:00 -0400

The title of this episode is pretty self-explanatory. While we always aim to serve others in our businesses with consistency and excellence, mistakes/human errors DO happen. So, when you DO make a mistake with a client, how do you handle it? You can you turn a potentially bad situation, into something redeemable. Craig shares a failure on his part, and he and Todd talk through how it was addressed and maintained the client relationship.

Chapter Timestamps:

0:00 Episode Open

02:40 Spiro Updates

06:31 Business Leadership Book Giveaway

09:40 How to Handle Mistakes with your Clients

48:04 Episode Wrap-up

Covering Your Assets

Tue, 28 Jan 2025 18:01:38 -0400

What is your most valuable asset in your real estate media business? If you're an owner that has anyone shooting for you besides yourself, we'd propose that your photographers are that "most valuable asset", so we believe it's critical that you...cover your assets! Listen in for tips from Todd & Craig on how to truly care for the humans that are helping you serve your clients and grow your business! It's worth the effort to invest in your people!

Chapter Timestamps:

00:00 Episode Introduction

01:56 Time Tracking - The Why

09:51 Spiro Updates / Spiro Academy

12:01 Covering Your Assets

50:30 - Episode Close

Owner Spotlight Series: Tyler Graham - Weston Media

Wed, 22 Jan 2025 18:05:03 -0400

An awesome attitude in life goes a long way in not just your personal life, but also in your business. Todd and Craig welcome special guest, Tyler Graham, owner of Weston Media, and a REPP 2024 Panel Speaker. Tyler shares his beginnings as a Real Estate Media Photographer and business owner in the Myrtle Beach, SC market, and how he grew at the rate that he did. He makes growth look easy...but is it?

Tyler's Instagram: @ItsTylerGraham

Chapter Timestamps:

0:00 Episode Open

02:47 Spiro Updates

06:27 How to Upvote Spiro Features

07:54 Owner Spotlight: Tyler Graham

50:29 Episode wrap-up

2025 1st Quarter Forecast - Shannon Landers

Tue, 14 Jan 2025 06:00:00 -0400

Vice President of Product at Spiro, Shannon Landers, joins Todd & Craig to discuss our 1st Quarter 2025 Forecast of what the Real Estate Market will look like (primarily in the U.S.). Todd shares the latest updates for the Spiro Software platform, and we get rolling with a new year. Thank you for joining us for the Spiro Podcast!

Chapter Timestamps:

0:00 Episode Open

03:10 Spiro Updates

06:00 First Quarter Forecast Introduction

07:07 Shannon Landers Introduction

09:21 Why are Metrics Important?

54:37 Episode wrap-up

Scott Golmic: How to Grow from 0 to 20K in a Month

Tue, 17 Dec 2024 06:00:00 -0400

REPP 2024 Panel Speaker Scott Golmic, owner of The Real Estateographers joins Todd & Craig on this episode to talk a bit about his topic he presented at the REPP 2024 conference: Growing from 0 to 20K a Month in a new to him market. Scott talks about what not to worry about in starting and growing your business, traps he fell into and how to avoid them, and how to best audit and prioritize your time as an owner.

Interested in the book mentioned in this episode? Check out: "How Teens Win" by Jon Acuff: https://a.co/d/7EX4oHV

(Amazon nor Jon Acuff is a sponsor of this podcast).

Want to connect with Scott? Catch him on Instagram at: @TheRealEstateographers and @ScottGolmic

Busienss Continuity: Do You Have a Plan? Special Guest: Assaf Lowenstein

Tue, 10 Dec 2024 08:55:23 -0400

Business continuity is a topic that we haven't covered before, and we have a feeling not a lot of people immediately think about. What happens to your business if disaster strikes, and you are not around? Or incapacitated somehow? How do you continue to serve your clients and communicate to them what may be happening? Todd and Craig welcome Assaf Lowenstein, owner of Builds n' Lenses Media to discuss this critically important topic!

Questions for Assaf? Catch him on Youtube at: @Buildsnlensesmedia and on Instagram at: @Buildsnlensesmedia

2024 PMRE and REPP Conference Recap

Mon, 25 Nov 2024 06:00:00 -0400

Did you miss the 2024 PMRE Conference and/or the 2024 REPP Conference? Todd, along with Steve Musser and Jess Paxson of WOW Video Tours share with you a recap of both conferences they went to. These conferences are great opportunities to learn more about both the creative side and the business side of real estate media.

To learn more about conferences:

PMRE Conference: https://www.pmreconference.com/
REPP Conference: https://repplaunch.com/repp2024

Are you interested in the Broker Deal Webinar being presented by Todd? Get signed up here: https://zoom.us/meeting/register/tJYvcOqhrzssEtLDN82xtz_p56W0smRhTCLC#/registration

To learn more about the CRM for Real Estate Media businesses called "Pixl CRM", check it out here: https://pixlcrm.com/ (not sponsored)

Chapter Timestamps:

0:00 Episode Open

01:52 Spiro Updates

03:31 Broker Deal Webinar Info

04:30 2024 PMRE & REPP Conference

46:39 Episode Wrap Up

Developing Leaders in your Business

Mon, 18 Nov 2024 06:00:00 -0400

Shoeless Craig Magrum starts with describing a first in his Real Estate Media Career. And then he and Todd dive into an important topic as you look to scale your business up: Developing leaders in your business. Why should you develop leaders? How do you develop leaders? And how do you let go of things you've done previously and put your trust in the people you've developed?

Leadership Books & Resources mentioned in this episode (not sponsored or affiliate links!):

The E-Myth: https://a.co/d/111Gdgd

Leadership and Self-Deception, Fourth Edition: Getting out of the Box - https://a.co/d/aSd4mPT

John Maxwell Leadership Resources: https://www.maxwellleadership.com/

Chapter Timestamps:

0:00 Episode Open

01:17 A First for Craig

06:30 Spiro Updates

09:27 Developing Leaders in your Business 40:05

Episode Wrap-up

What it Takes to be a CFO

Mon, 11 Nov 2024 06:00:00 -0400

This episode Todd and Craig dive into what it takes to be the Chief Financial Officer (CFO) of your company/business! We all LOVE number crunching, right? (Well, some do). What does it take for someone to understand and move into the role of a CFO? Why do you need to be a CFO? Is it hard? Listen in for some great insight on the critical need to understand your financials and stay on top of them.

Chapter Timestamps

0:00 Episode Open

01:58 Spiro Updates

05:53 Industry Conferences

07:15 The Foundations of Scaling

57:55 Episode Wrap Up

The Foundations of Scaling

Mon, 04 Nov 2024 06:00:00 -0400

In the beginning of starting a business, especially when you're younger, you'd trade all the time in the world for money. However, as you grow older, you'd trade all the money in the world for time. So what's the balance between time and money for you in scaling your business? Craig and Todd discuss some fundamental questions you need to ask yourself as you grow your real estate photography & videography business.

Chapter Timestamps

0:00 Episode Open

01:58 Spiro Updates

05:53 Industry Conferences

07:15 The Foundations of Scaling

57:55 Episode Wrap Up

Attracting Good Employees & Clients: Part 2

Mon, 28 Oct 2024 06:00:00 -0300

Attracting good people to your business, whether it’s team members (employees or contractors) or clients, is critically important to not just the success of your business, but how much you enjoy the work and business you have as well. In this second part of a 2 episode series, Todd & Craig talk about how to attract great clients to your Real Estate Media business, and how to retain them as long as possible as well

• Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239

• Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: hello@.spiro.media. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern.

• Looking for Tutorials on how to use the Spiro Software Platform? Be sure to visit: Spiro Software Tutorial Resources: https://support.spiro.media/en/

Chapter Timestamps

0:00 Episode Open

01:35 Spiro Updates

06:07 Real Estate Media Industry Conferences

07:52 Spiro Summit?

11:02 Attracting Good Clients

47:22 Episode Wrap-up

Attracting Good Employees & Clients: Part 1

Mon, 21 Oct 2024 06:00:00 -0300

Attracting good people to your business, whether it’s team members (employees or contractors) or clients, is critically important to not just the success of your business, but how much you enjoy the work and business you have as well. In this first part of a 2 episode series, Todd & Craig talk about how to attract great team members to your Real Estate Media business, and how to retain them as long as possible as well. Be sure to listen next week for Part Two: How to Attract Great Clients to Your Business!

Did you miss Todd's "Workflows & Tasks" Tutorial Live Video? You can go back and watch it here!
Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239
Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: hello@.spiro.media. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern.
Looking for Tutorials on how to use the Spiro Software Platform? Be sure to visit: Spiro Software Tutorial Resources: https://support.spiro.media/en/

Chapter Timestamps

0:00 Episode Open

01:38 What Does Your Business Need?

03:22 Todd Teaches Tasks & Workflows Info

04:46 Spiro Updates

05:54 How to Submit Feedback on Spiro

06:45 Todd’s Tech Talks Info

08:18 How to Access Spiro Software Tutorials

10:10 Spiro Demo Info

13:10 How to Attract Good Employees & Contractors

46:37 Episode Wrap-up

Propel Your Business with Consistency

Mon, 14 Oct 2024 06:00:00 -0300

It's that time of year (in many parts of the world) where your volume of shoots can slow down. What do you do with that extra time? When your day isn't structured by being full with appointments, how do you keep your business moving forward? Todd and Craig discuss the importance of building consistency into your work day, and into your slower season. How can consistency in your actions and calendar propel your business forward, even when you don't have paid shoots?

Conference Information:

PMRE Conference: https://www.pmreconference.com/

REPP Conference: https://repplaunch.com/repp2024

Did you miss Todd's "Workflows & Tasks" Tutorial Live Video? You can go back and watch it here.

Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239

Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: hello@.spiro.media. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern.

"The Pumpkin Plan" Book mentioned by Todd: https://a.co/d/dhmR8oR

Chapter Timestamps:

00:00 Episode Open

02:44 Conference Info

05:28 Tasks & Workflows Special Training Info

07:19 Tech Talks with Todd Info

07:42 Value your Time

16:30 How Consistency Impacts Your Business

48:29 Episode Wrap-up

Spiro Podcast 100th Episode - Values & Standards in Building Your Business

Mon, 07 Oct 2024 06:00:00 -0300

It's our 100th Episode of the Spiro Podcast! Thank you to all who watch and listen. It's truly our privilege and honor to be a small part of helping you build your real estate media company! In this Episode, Shannon Landers, Spiro VP of Product joins Todd & Craig to talk about the values and standards used in building a healthy, strong, leading real estate media business.

- Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239
- Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: hello@.spiro.media. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern.
- REPP Conference: https://repplaunch.com/repp2024
- PMRE Conference: https://www.pmreconference.com/

Chapter Timestamps:

00:00 Episode Open

01:53 Spiro Updates

06:50 Tech Talks with Todd Information

07:06 Spiro Demo with Nick Information

07:12 Todd Teaches Workflows & Tasks

08:24 Real Estate Media Conferences

09:26 100th Episode – Values & Standards in Building Your Business

59:20 Episode Wrap-up/Close

Investing in Yourself: The REPP 2024 Conference

Thu, 26 Sep 2024 13:41:15 -0300

Investing in yourself is critically important to the success of your business. It’s easy to want to invest in equipment, social media, editing and the like, but unless you also invest in yourself, you won’t have the personal tools to build a business. One way to invest in yourself is to attend industry conferences where you can learn from industry veterans, gain new ideas and knowledge, network with others in the field and, well, relax and have a little fun as well. Todd and Craig talk this week with Eli Jones, founder of the Real Estate Photography Pro (REPP) Conference. The conference will be November 15th and 16th, 2024 at the Park MGM Hotel & Casino in Las Vegas, NV. To find out more and to register, be sure to check out http://repplaunch.com/repp2024. We hope to see you there!

Follow Eli Jones at:

Instagram: https://www.instagram.com/itselijones/

YouTube: https://www.youtube.com/@itselijones

TikTok: https://www.tiktok.com/@itselijones

Facebook: http://facebook.com/itselijones

Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239

Chapter Timestamps:

00:00 Episode Open

01:54 Spiro Updates

06:52 Tech Talks with Todd Information

08:41 Spiro Demo with Nick Information

09:59 Investing in Yourself – REPP 2024 Conference

56:20 Episode Wrap-up/Close

Broker Deals: A Real Life Story

Tue, 24 Sep 2024 18:04:44 -0300

We've talked about them before. They're perhaps the quickest way to scale your business and shoot more real estate listings: Broker Deals. This week, Craig shares a story about a Broker Deal he just closed with a new WOW Video Tours Client in the Greater Toledo, OH area. Listen in for an effective way to serve your clients well!

Interested in learning more about the PMRE Conference? Check it out at: https://www.pmreconference.com/
Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Group at: https://www.facebook.com/groups/1642242329598239
Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: hello@.spiro.media. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern.

Chapter Timestamps:

00:00 Episode Open

02:34 Spiro Updates

03:59 Spiro Demo Information

04:16 Tech Talks with Todd Information

05:57 PMRE Conference Information

07:54 A Real Life Broker Deal Story

1:00:30 Episode Wrap up/Closing

The Power of Upselling

Tue, 10 Sep 2024 19:10:28 -0300

"Upselling" can sound like a "dirty" word. It can also sound like a word of opportunity. Craig and Todd discuss what upselling is, when to consult with your clients on other services they may benefit from, and the impact it can have on your business.

Interested in some of the resources Todd & Craig mentioned during this episode? Check out:

The Air Control App: https://www.aloft.ai/welcome-to-aloft-air-control/
Merge Fleet Information: https://admin.spiro.media/merge-fleet (Create your free Spiro Account at http://spiro.media to access)

Want to learn more about Eli Jones' REPP Conference? Visit: http://repplaunch.com/repp2024

Don't miss Todd's Tech Talks in the Spiro Super Users Group at: https://www.facebook.com/groups/1642242329598239

Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern.

Chapter Timestamps:

0:00 Episode Open

3:05 Tech Talks with Todd Info

5:14 Spiro Demo Info

8:11 Conference Season Info

12:02 The Power of Upselling

44:40 Episode Wrap up/Closing

Answering Viewer and Listener Questions

Wed, 04 Sep 2024 14:08:03 -0300

This week Todd & Craig answer your questions about the business of real estate media. You all have some great questions, and we're excited to tackle them in this episode.

Don't miss the new "Todd's Tech Talks" on the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239 - The 1st and 3rd Thursday of each month at 4:30pm Eastern.

Interested in a Zoom Demo of Spiro? Message in your Spiro account (click the pink chat bubble), and get signed up! Demos are every Wednesday at 4:30pm Eastern.

Chapter Timestamps:

0:00 Episode Opener

6:18 Spiro Updates

7:57 Tech Talk with Todd Info

9:44 Spiro Zoom Demo Info

11:25 More Updates in Spiro

12:38 Answering Your Questions

51:16 Episode Wrap up/Closing

Preparing for the Seasonal Transition

Wed, 28 Aug 2024 08:38:13 -0300

It's that time of the year again (in most parts of the world) where the seasons are starting to change. School is back in, vacations (holidays for our non-US friends) are mostly over, and at least in the Northern Hemisphere, the temperatures will slowly start to drop. Activity will slow down for many of us. So what happens with your business when you go from shooting, 4 or more shoots a day, to 3 or less a day? How should you spend your time? What should you do to work on your business? How do you make this seasonal transition?

To learn more about Spiro, software designed by Real Estate Photographers & Videographers, for Real Estate Photographers & Videographers, visit: http://spiro.media and click "Get Started".
To join the Facebook Super Spiro Users Group, visit: https://www.facebook.com/groups/1642242329598239
Interested in "The Ruthless Elimination of Hurry" by John Mark Comer that Todd mentioned he's reading? Check it out at: https://a.co/d/b5Ngzgz
Curious about the DISC Personality Assesment? Learn more at: https://www.discprofile.com/what-is-disc Chapter

Timestamps:

0:00 Episode Opener

1:42 Spiro Updates

7:11 Spiro Super Users Facebook Group

11:10 Viewer/Listener Question(s)

27:05 The Seasonal Transition

49:57 Episode Close

What to do When You Lose a Client

Wed, 21 Aug 2024 11:53:02 -0300

You can't win them all. Well, you may win them, but you WILL lose some of them at some point. So, what do you do when you lose a client? Craig shares a "loss" this week and how he's handling it. What have you do when you've lost a client? Be sure to leave a comment and share your thoughts and ways of handling losing clients.

Want to learn more about Spiro, the real estate photography & videography software platform that can help you manage and scale your business up? Visit http://spiro.media and check it out!

Are you looking for tutorials on how to use Spiro? Be sure to click on the "Knowledge Base Link" at http://spiro.media.

Interested in joining the Spiro Super Users Group on Facebook? Click here: https://www.facebook.com/share/g/6kJEnKQUamPjV1zZ/

Interested in the books Craig mentioned in today's episode? Check them out here: (These are NOT affiliate links and Amazon/these authors are not sponsoring the Spiro podcast.)

"The 16 Undeniable Laws of Communication" by John Maxwell: https://a.co/d/ca2hN8l

"Soundtracks" - Jon Acuff: https://a.co/d/1Di983v

"Cleaning Up Your Mental Mess: 5 Simple, Scientifically Proven Steps to Reduce Anxiety, Stress, and Toxic Thinking" - Dr. Caroline Leaf: https://a.co/d/5yOnYR8

Client Acquisition and the Value of Empathy

Wed, 14 Aug 2024 07:32:28 -0300

Todd goes solo this week as Craig is out on a busy week of shoots. He'll be discussing two topics to help reinforce your business: More information on client acquisition, and also the value of empathy in today's business environment. Is there room for empathy? Does empathy for clients (and anyone) make you weak? Listen in for more.

To learn more about the Spiro Real Estate Business Managment software platform, we invite you to visit: http://spiro.media. Click the "Get Started" button to get your free account set up and signed up for the onboarding video.

Shooting & Selling: The Hybrid Role

Fri, 09 Aug 2024 18:18:00 -0300

So what does it look like to fill the role of both photorapher/videographer, AND business development specialist? How do you balance both roles, and what does each entail? Todd and Craig talk about the hybrid role that many need to fill in their businesses, and when you should hire a person that fills both roles.

Do you want to learn more about how to get started with the Spiro Software Platform for your Real Estate Media Business? Visit http://spiro.media and click the "Get Started" button.

To learn more about the Pixl CRM Todd mentioned, you can visit: https://www.pixlcrm.com/ (Pixl CRM is NOT a sponsor of the Spiro Podcast).

Interested in John Mark Comer's "The Ruthless Elimination of Hurry" book mentioned by Todd & Craig? Find it on Amazon or any local bookseller.

Critical Communication - Hard Conversations: Part 2

Wed, 24 Jul 2024 17:29:01 -0300

Craig & Todd continue their discussion on critical communication in your real estate media business. This week, they concentrate on how to communicate culture to your team. Culture is critically important to communicating vision, and keeping up morale for your team. Listen in to hear more!

Critical Communication with Your Team - Hard Conversations

Wed, 10 Jul 2024 08:49:50 -0300

Part of running a business is clear, critical, effective communication with your team. And unfortunately, some of those conversations can be hard and even awkward. So, how do you have those conversations? Todd and Craig discuss techniques and approaches to how to talk with your team and maintain morale and good relationships on the team.

Business Goals Checkup

Tue, 02 Jul 2024 18:32:38 -0300

At the beginning of the year we did a few episodes on Goal Setting (see: https://youtu.be/aiH8F-ufVRU?si=e5kuReJGxnBQ5TQJ and also https://youtu.be/-F8LRUxkuw4?si=pjoDWyODnUMM5JNu). Believe it or not, we're already halfway through 2024! So, how are you doing with your goals that you set at the beginning of the year? This is a great time to focus even more on them, or recalibrate if you need to. We invite you to watch and listen as Todd and Craig talk about doing a checkup on your goals!

To learn more about Spiro, be sure to visit: https://spiro.media

A Photographer's Streamlined Workflow: Part 3

Tue, 25 Jun 2024 19:54:51 -0300

Todd and Craig wrap up A Photographer's Streamlined Workflow with this episode. What happens after your last shoot of the day? What is your data transfer process? How do you organize your media and rename it? How do you get it to your editors? And finally, how do you get your final, edited media to your clients?

To learn more about Spiro and the workflow it can provide you and your business, we invite you to visit: http://spiro.media

Owner Spotlight Series: Colleen Kydd - Three Palms Media

Tue, 18 Jun 2024 17:46:07 -0300

We love spotlighting and learning form other owners of Real Estate Visual Marketing companies. This week, we want you to meet Colleen Kydd, who co-owns Three Palms Media from the Ft. Myers, FL area. Colleen has an amazing story of how she and her husband started and continue to grow their business. Join us as we learn from others in our industry!

Be sure to check them out at: https://www.threepalmsmedia.net/

A Photographer's Streamlined Workflow: Part 2

Tue, 04 Jun 2024 20:33:16 -0300

Todd and Craig continue their discussion on a streamlined workflow to help make your shoot day efficient and profitable.

To learn more about Spiro or to sign up for your free Spiro account, be sure to visit us at: http://spiro.media

A Photographer's Streamlined Workflow

Thu, 30 May 2024 07:37:38 -0300

So how exactly does a photographer having a streamlined workflow have an impact on your business. WHAT could/should a streamlined workflow for a real estate photographer or videographer look like? Todd and Craig discuss a photographer's process, gear, and more that makes for an efficient, and profitable shoot day.

Want to learn more about the Spiro software platform for real estate photographers and videographers? Check it out at: http://sprio.media. You can sign up for your free account today!

How to be the CFO of Your Business

Thu, 23 May 2024 07:23:33 -0300

Financials. Accounting. Bookkeeping. Balancing. Budgets. It's not the most exciting aspect of running a business, and yet, maybe it is. The key to a successful real estate media business isn't necessarily how great of a photographer or videographer you are, but, understanding your numbers, profit margins, and how to maintain your financials is critical to ensuring your business can continue. Join Todd this week as he dives into how to be the successful CFO of your real estate media company!

Growing Your Client Acquisition Effort

Wed, 15 May 2024 19:48:19 -0300

Craig and special guest Steve Musser, Director of Sales & Marketing at WOW Video Tours discuss ways to grow your client acquisition effort. Taking the first step is all you need to start building momentum.

Interested in the books mentioned in this episode? Check out:

"The Five Levels of Leadership" by John Maxwell
The Five Love Languages" by Dr. Gary Chapman

Want to learn more about the Spiro Software platform for your real estate media business? Check it out at: http://spiro.media

Winning Back Lost Clients

Mon, 29 Apr 2024 18:00:30 -0300

You've lost a client. Or multiple clients. It can feel like the end of the world. But IS it? Is there a chance you could win them back? Of COURSE there's a chance you could win them back. Todd and Craig discuss strategies and approaches in winning back the relationships you had with previous clients. You won't ever win them ALL back, but you can win some!

Unhappy Clients: The End of the World?

Tue, 23 Apr 2024 11:43:11 -0300

Every company has them, including ours: Unhappy Clients. Craig relates a story about an unhappy client he spoke with recently. Will you lose an unhappy client forever? Temporarily? Can you salvage the relationship and address the issue to the customers (and your) satisfaction? Is it the end of the world if (when) you have an unhappy client? Todd and Craig discuss practical ways to address when things go wrong with a customer, and how to not let it completely wreck your psyche.

Interested in Spiro's Automated Editing Merge Fleet? Find out more at: https://support.spiro.media/en/collections/6434162-merge-fleet
Check out the Spiro Podcast Episode on the Merge Fleet at: https://www.youtube.com/watch?v=Uj-0lEzfZBo
Interested in checking out the Spiro Software Platform? Visit us at:
http://spiro.media
Missed the Live YouTube Video with Todd and Eli Jones discussing how to use Metrics to strengthen your business? Check out the episode here:
https://www.youtube.com/watch?v=3vsz39XYgnc

Answering Real Estate Photographer Questions

Wed, 17 Apr 2024 07:44:50 -0300

Todd and Craig answer some real estate photographer and videographer business questions found on Facebook groups. It's a grab bag, a mystery box of topics this week. Listen in to find out more!

Want to learn more about Spiro Software? Check it out at: http://spiro.media

To learn more about how to use Spiro's automated video editing "Merge Fleet", click here: https://support.spiro.media/en/collections/6434162-merge-fleet

Remote Pilot Study Materials mentioned in the podcast:

Remote Pilot Study Guide - https://www.faa.gov/sites/faa.gov/files/regulations_policies/handbooks_manuals/aviation/remote_pilot_study_guide.pdf
Airman Certification Standards for Unmanned Aircraft Systems: https://www.faa.gov/sites/faa.gov/files/training_testing/testing/acs/uas_acs.pdf
Remote Pilot 101 - http://remotepilot101.com (Spiro Podcast is not sponsored by this training course. Craig used this course to help study for his own Part 107.)
Tony & Chelsea Northrup Part 107 Study Guide: https://northrup.photo/free-faa-part-107-suas-drone-certification-study-guide/

Spiro Podcast (YouTube) on Business Insurance (Guest Michael Sarno): Spiro Podcast Episode on Business Insurance: https://youtu.be/xDJlFqeXuUI?si=A7sKHruPSvHjyy7g

WOW Video Tours Getting Ready Guide: https://www.wowvideotours.com/getting-ready/

Maximizing Your Time in Busy Season

Tue, 02 Apr 2024 08:20:59 -0300

The Spring Market is slowly creeping back for many of us in real estate photography and videography. That means we're busier working in our business, and have less time to work ON our business. So how do we best maximize our time to keep momentum going when you're shifting from business/sales development to shooting/editing/customer service? Todd and Craig discuss some thoughts, ideas and experiences on how to make that transition.

If you have questions about Spiro, want tutorial videos on how various aspects of the software platforms works, and it's features and benefits, be sure to check out the Spiro website at: http://spiro.media

Owner Spotlight Series: Ryan Stevens - Real Home Pix

Tue, 26 Mar 2024 18:17:35 -0300

The Spiro Podcast is all about the business of Real Estate Media and Visual Marketing. We love having guests on that share their experiences with you, the listener! This week on this Owner Spotlight Series Episode of the Spiro Podcast, we welcome Ryan Stevens, owner of Real Home Pix in the Dallas/Ft. Worth market. As a former Realtor, Ryan shares his experience with us on real estate media, marketing, and also shares his insights on the recent NAR court case centering on Buyers Agent Commissions. Does this affect our industry? If so, how?

Watch/Listen in for more! You can check out Real Home Pix at: http://realhomepix.com

The Efficiency of Automated Video Editing through Spiro

Tue, 05 Mar 2024 18:22:38 -0400

WOW Video Tours Director of Training and Production, Ryan Lieurance, joins Craig on the podcast this week to talk about the mechanics of Spiro's "Merge Fleet", or automated video editing system. From training on how to use it, to how it can increase the efficiency of your real estate media business, we cover a cutting edge technology that has helped WOW Video Tours increase it's efficiency, and lower it's editing overhead.

Helpful Links:

iPhone Video Settings Training: https://docs.google.com/document/d/1XzZKvZwh_dS80ls44QFWfKwNG9pbLN4I1wgSqBuE9LU/edit?usp=sharing
Merge Fleet Example Video: https://spiro.media/mergefleet/

Owner Spotlight Series: Michael Burke - Inside Real Estate Photography

Tue, 27 Feb 2024 21:49:46 -0400

Special Guest Michael Burke of the Inside Real Estate Photography YouTube Channel, and owner of Burke MultiMedia, joins Todd & Craig for an Owner Spotlight Series episode. Michael shares his business story, lessons he's learned starting and growing both a Real Estate Media Business and a successful YouTube channel as well.

YouTube Channel: https://www.youtube.com/ @InsideRealEstatePhotography
Website: https://www.burkemultimedia.com/realestate
Instagram: https://www.instagram.com/insiderealestatephotography

Parkinson's Law and Breaking Down Goals

Wed, 21 Feb 2024 12:58:34 -0400

Todd and Craig continue their discussion on goal setting. Tackling a big goal can seem overwhelming, even potentially causing paralysis in moving forward. But breaking down the big goal into much smaller goals can help you take that first step. They discuss Parkinson's Law, and how that can impact going after your goals. What is Parkinson's Law? Watch to find out!

Listing Showcase: What You Need to Know

Mon, 12 Feb 2024 18:20:19 -0400

Listing Showcase is a service provided by Showingtime Plus - owned by Zillow. What do you need to know about this as an owner of a Real Estate Media & Visual Marketing company? Should you provide services to help your Realtor Clients utilize Listing Showcase? Our guest, Steve Musser, Director of Sales & Marketing for WOW Video Tours shares what he's discovered.

Practical Tips for Sponsored Event Booths

Mon, 05 Feb 2024 19:11:28 -0400

Have you ever been a sponsor at a Realtor event or trade show? Have you ever set up a booth for your business where potential Realtor clients may stop by? What should your booth look like? What should you have in it? Where should you stand? Craig & Todd will cover these questions and more to help you plan for the most effective and engaging booth you can to win new business. And there may be some discussion of beards and face tattoos as well. Seriously.

To Discount or Not to Discount

Mon, 29 Jan 2024 15:58:58 -0400

There exists in the business world, the question of pricing. Actually, it's a myriad of questions about pricing. But one of them specifically is whether one should ever discount their pricing. There are a lot of opinions on it. Here's ours, and why. Welcome to the Spiro Podcast! We're glad you joined us in talking about the business of Real Estate Photography, Videography and media.

Pumpkin Planning

Mon, 22 Jan 2024 18:43:56 -0400

We know, it's winter in the U.S., not Fall. It's not Pumpkin Season. Or, is it? How do you grow the largest pumpkin? Or, how do you grow the most important part of your business? Listen in for a parable on how to grow your business effectively!

How to Prioritize Your Goals

Mon, 15 Jan 2024 15:23:15 -0400

Craig & Todd dive in deeper from last week's episode on Goal Setting, and talk about some practical ways to filter and prioritize the goals that you've written down for your every day life, family and business. Prioritizing your goals will help you check those things off your list, move forward, and really gain momentum!

Goals are Overrated. Or...Are They?

Mon, 08 Jan 2024 17:38:43 -0400

Welcome to 2024! It's a new year, with lots of new opportunities. But, how are you planning on taking advantage of those opportunities? Have you set your goals for the year? Have you prioritized those goals? Is all this goal setting even going to result in anything? Todd and Craig talk about how to approach goal setting so that you can make forward progress with your business!

2023 Spiro Wrap Up!

Tue, 26 Dec 2023 10:40:11 -0400

In this Episode Craig and Todd wrap up their year in Real Estate Photography for 2023. They look back over the year for what is working for a REP company in 2023.

Special Guest: Eli Jones

Wed, 20 Dec 2023 08:28:40 -0400

Merry Christmas and Happy New Year from all of us at the Spiro Podcast!

This week, Todd and Craig welcome special guest, Eli Jones to the Spiro Podcast.

Eli is both the owner of Norman & Young, a successful Real Estate Media Business, as well as the owner of the REPP Team. Eli chats with Todd and Craig about the various phases of growing your real estate photography/videography business. We're each at different phases in our business timelines, so what should we be concentrating on right now at this point in our business?

To connect with Eli: Facebook: https://www.facebook.com/itselijones/ Instagram: @itselijones YouTube: http://youtube.com/ @itselijones TikTok: @itselijones Website: http://repplaunch/meeteli

Answering our Listeners Most Asked Questions

Mon, 11 Dec 2023 17:36:17 -0400

Todd and Craig tackle the most commonly asked questions by you, our listeners! What activities does your sales team do to generate activity? Is it NORMAL to have a slow part of the year? Should you be concerned? When you hire someone, what position should be the first position you hire? A hot button issue: Should you be editing your own photos and video? Listen in for more!

Decision Making Approaches for your Real Estate Media Business

Wed, 06 Dec 2023 20:51:05 -0400

There are four main ways business owners and leaders make decisions. Knowing what kind of decision making you typically engage in can help you surround yourself with others that can strengthen how you make and execute decisions for your real estate media business. Listen in as Todd and Craig discuss these four decision making approaches for business.

Planning for the New Year

Tue, 21 Nov 2023 14:17:42 -0400

2024 will be here before we know it. Have you started planning and setting your goals for the new year? How do you go about actually achieving those goals? Todd and Craig talk planning and goal setting for the new year. If you don't aim for something, you're sure to hit it!

Home Readiness: How it Affects Your Business

Tue, 07 Nov 2023 14:17:07 -0400

Todd is out this week for the REPP and PMRE conferences, but Craig is joined by WOW Video Tours VP of Production, Ryan Lieurance. They discuss the impact that a home's readiness has on your day to day business, and what you can do to maximize the chances of a home being photo ready for your scheduled appointment.

Sponsorships and Christmas Gifts

Mon, 30 Oct 2023 18:16:30 -0300

It's coming up on that time of year: Showing your clients some vendor love and appreciation. That's right, Christmas gifts! How do you handle showing your clients your appreciation for their business around Christmas time? Should you get each client a gift? A card? How much should you spend?

And let's not forget about client sponsorships. We get requests to sponsor all sorts of Broker, Realtor and Board/MLS events. Forming a strategy on how to handle sponsorship requests is critical to effectively marketing your real estate media business! Listen in as Todd & Craig talk about both of these client relationship building activities.

How Realtors Buy

Mon, 23 Oct 2023 21:12:08 -0300

Craig & Todd discuss how Realtors approaching buying their visual marketing. What can you do to maximize the opportunity to earn more clients, by selling how Realtors buy? Todd will also share the latest developments with the Spiro Software platform.