Digital Queens

EP218 - Your Digital Product Ladder Part II

Wed, 16 Sep 2026 00:15:00 +0800

In this episode, I dive into the next steps of building your digital product ladder. If you missed part one, I recommend going back to episode 217 to get the full picture.
Today, we're not simply ticking off a list of digital products to create; we're using the ladder as a diagnostic tool to pinpoint where your business might be stuck. I guide you through five common scenarios, helping you identify which rung you should focus on next.
Whether you're just starting with a tiny audience or need to convert one-off buyers into recurring members, I offer practical advice tailored to your business's current stage. This episode is all about building from the bottom up, avoiding the temptation to skip steps or rush to launch that 'big sexy' offer without the foundation in place.
I also share key red flags that indicate you might be building the wrong product next. From ensuring you have buyers to invite to a mastermind, to not skipping the crucial lead magnet and low-ticket offers, these insights will help you avoid common pitfalls.
By the end, you'll know exactly which steps to take to grow your business strategically and sustainably.

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EP217 - Understanding Your Digital Product Ladder

Wed, 09 Sep 2026 00:15:00 +0800

In this solo episode of The Digital Queens Podcast, I explore the concept of the digital product ladder, a framework designed to guide your audience through a sequence of offers that build trust and commitment. I begin by defining what a digital product is and how it differs from traditional products, emphasising its scalability and potential for business owners to package their expertise.
I then dive into the various rungs of the ladder, starting with lead magnets, which are designed to attract and convert strangers into leads. From there, I explain the importance of low-ticket offers and mini-courses in nurturing those leads into buyers.
We also discuss full courses, memberships, and masterminds, and how each fits into the broader strategy for engaging and retaining your audience. This episode is all about shifting your mindset from having a scattered array of products to a structured system that guides your customers logically through your offerings.
By the end, you'll gain a clear understanding of how to create a compelling digital product ladder tailored to your business, setting the stage for next week's episode where we'll explore which rungs you need and how to prioritise their development.

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EP216 - Inclusivity in Business - Vanessa from Handmade Pride

Wed, 02 Sep 2026 00:15:00 +0800

In this episode, I chat with Vanessa from Handmade Pride about her inspiring journey and how we can all contribute to creating safe spaces for the LGBTQIA+ community. Vanessa shares her personal story of coming out and navigating life as a lesbian woman in both corporate and entrepreneurial settings.
We delve into the challenges she faced in being true to herself and the importance of representation and inclusivity in business. Vanessa offers practical advice for business owners who want to ensure their environments are welcoming and inclusive.
This conversation is a heartfelt reminder of the power of kindness, respect, and authenticity. Listeners will find value in Vanessa's insights on fostering genuine connections and supporting diversity, both in their personal lives and businesses.

www.handmadepride.com.au
http://instagram.com/handmadepride

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EP215 - Becoming an Influencer with Lexi

Wed, 26 Aug 2026 00:15:00 +0800

In this episode, I chat with Lexi Blaik, the vibrant force behind the popular Instagram account Lexi in Wonderland. We dive into her journey as an American influencer living in Australia, and how she transitioned from a full-time job in an animal shelter to becoming a social media sensation. Lexi shares her insights on the unexpected support from strangers online and how it encouraged her to keep sharing her experiences. We explore the nuances of cultural differences that fascinate her followers and discuss how Lexi crafts compelling content that resonates with her audience. We also delve into her new venture, Social Butter Studios, where she helps small businesses and content creators refine their social media strategies. This episode is packed with practical advice for business owners looking to harness the power of storytelling in their digital marketing efforts.

- Lex in Wonderland (@lex_inwonderland )
Social Butter Studios (@socialbutter_studios )

Socials links for shownotes:

- Lex in Wonderland (@lex_inwonderland )
Social Butter Studios (@socialbutter_studios )

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EP214 - ’Who Gave You The Right: AI Authorship’

Wed, 19 Aug 2026 00:15:00 +0800

In this episode, I delve into the multifaceted topic of AI disclosure, watermarks, and authorship. This conversation is sparked by the recent changes across platforms like Instagram, Substack, and Claude, where AI involvement is being more transparently marked.

I share my own experiences and thoughts on how these changes impact content creators, especially in terms of originality and authorship. We explore the distinction between AI-assisted and AI-generated content and how various platforms are handling this differentiation.

I also discuss how these changes are driven by the EU AI Act, which mandates transparency in AI-created content, and how this legislation is applied unevenly across different platforms. Throughout the episode, I encourage listeners to consider their own stance on AI use and its implications for personal branding and professional reputation.

This conversation is especially relevant for business owners who utilize AI to manage their workload. Join me as we navigate this evolving landscape and reflect on the role AI plays in our content creation processes.

AI assistance is not authorship. If I wrote the idea, the argument, the meaning, the emotional core, and the final judgment, then it is my work. If Claude helped translate it, polish a sentence, or make it clearer, that does not suddenly make Claude the author. But a watermark absolutely changes how people perceive authorship. People are not going to say, “Claude may have been involved in processing this text.” They are going to say, “AI wrote this.”

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EP213 - Empowering Women Globally with Priya & Kerrie from Lioness

Wed, 12 Aug 2026 00:15:00 +0800

In this exciting episode, I'm joined by the inspiring duo Priya Ravindra Kalyanimath and Kerrie Lee Brown, the founders of Lioness Global Initiatives. We delve into their shared vision of uniting women worldwide through transformative travel experiences. Priya shares her journey from launching Poonar, a sustainable luxury brand, to creating impactful global initiatives. Kerrie, with her rich media background, highlights the importance of authentic connections and transformational leadership. We explore their upcoming expedition to South India, designed to offer women a blend of cultural immersion, leadership training, and peer exchange. This episode is a must-listen for women entrepreneurs looking to expand their horizons and embrace global sisterhood.

Socials links for shownotes:

https://www.instagram.com/kerrieleebrown/
https://www.linkedin.com/in/kerrieleebrown/
https://www.facebook.com/KerrieLeeBrown
https://www.youtube.com/@kerrieleebrown
https://kerrieleebrown.com/
https://www.thelionessglobal.com/homepage
https://www.facebook.com/people/Lioness-Global-Initiatives/61572365502120/
https://www.instagram.com/lioness_global_initiatives/
https://www.linkedin.com/company/lioness-global-initiatives%E2%84%A2
https://www.linkedin.com/in/priyaravindra/
‌
1. Kerrie and Priya expedition@thelionessglobal.com
2. Priya Ravindra priya@punar.com.au

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EP212 - Ken from Ease-Up Virtual Solutions

Wed, 05 Aug 2026 00:15:00 +0800

In this episode, I chat with the inspiring Ken from Ease-Up Virtual Solutions, a VA agency that has been an integral part of my business. Ken shares her journey from being a preschool teacher in the Philippines to becoming a successful virtual assistant and now the proud owner of her own agency.

We also delve into the misconceptions about working with VAs and how building a strong working relationship can lead to incredible results. If you're considering hiring a VA or running an agency, this episode is packed with practical advice and heartfelt stories that will inspire you to explore new possibilities.

LinkedIn Profile: linkedin.com/in/kennethjoybersamin
Instagram: Ease-Up Virtual Solutions
Facebook: Ease-Up Virtual Solutions

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EP211 - The Real Problem With Your Sales Page

Wed, 29 Jul 2026 00:15:00 +0800

In this episode, I chat about the real problem with your sales page and why those minor tweaks might not be the solution. Following on from last week's deep dive into sales pages, today I focus on understanding conversion rates and why traffic is often the overlooked culprit when sales pages don't seem to perform. I share industry benchmarks, revealing that a 6.6% conversion rate is actually solid, and why obsessing over button colours isn't the fix you might hope for. Instead, it's all about driving more traffic to your page, using strategies like organic social, email lists, SEO, and collaborations. I also stress the importance of data, recommending tools like Google Analytics to help you avoid guessing and start knowing. Tune in to gain practical insights and improve your sales page's effectiveness!

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EP210 - What Is A Sales Page And Why It Matters

Wed, 22 Jul 2026 00:15:00 +0800

In this episode, I chat about sales pages and why they matter for your business. I'm really excited to share this because I often see my coaching clients with great offers but no effective way to seal the deal. We dive into what differentiates a sales page from a landing page and your website, emphasising why this distinction is crucial. You'll learn the six key elements every sales page needs to convert effectively, from a compelling headline to social proof. I also touch on common mistakes like over-designing and making sales pages do too much. By the end, you'll have practical tips on building a sales page efficiently, including using Claude to make the process quicker. This episode is packed with insights to help streamline your sales process and close more deals, so tune in and take some notes!

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EP209 - Half Loved to Wildly Loved with Navee Sparkle

Wed, 15 Jul 2026 00:15:00 +0800

In this episode, I chat with the wonderful Navi Sparkle, who shares her incredible journey from a challenging marriage to becoming a successful relationship coach. Navi opens up about the personal struggles she faced, including a cancer diagnosis, and how these experiences shaped her path to helping high-achieving women find love. We dive into her ACC Love Formula, which stands for Attraction, Connection, and Commitment, and how it can transform relationships. Navi's insights on embracing vulnerability, understanding personal desires, and fostering meaningful connections are invaluable for anyone seeking deeper relationships. Her story is a testament to resilience and the power of love.

www.naveesparkle.com
https://www.instagram.com/navee_sparklebdw/
https://www.facebook.com/profile.php?id=100077032028710

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EP208 - AI with Intent Insights with Tania Carcenac

Wed, 08 Jul 2026 00:15:00 +0800

In this episode I chat with Tania Carcenac from AI with Intent about making AI genuinely useful for small business owners. Tania shares how she moved from life coaching into AI support, why intention and values should guide the way we use AI, and how her “Out of Your Head” service helps business owners set up practical, personalised systems. We talk about automating repetitive tasks, staying curious about AI, and using technology to create more time for the work you actually enjoy.

Socials links for shownotes:

https://www.aiwithintent.com.au
@tania.carcenac
Quiz (free): https://www.aiwithintent.com.au/quiz
Back Pocket Guide ($17): https://taniacarcenac.myflodesk.com/back-pocket-guide
OOYH offer page: https://www.aiwithintent.com.au/out-of-your-head

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EP207 - Building Trust Through Awards with Lauren from The Audacious Agency

Wed, 01 Jul 2026 00:15:00 +0800

In this week's episode, I chat with the fabulous Lauren from The Audacious Agency about the often overlooked power of entering and winning awards in business. Lauren shares her journey of establishing a premier profile-building agency and opens up about how awards have transformed careers and businesses, including a memorable story about a start-up product competing against Google—and winning! We get into the nitty-gritty of why every business, regardless of size, should consider entering awards and how the process itself can be transformative. Lauren also dispels myths about needing to be 'big enough' to win and gives actionable tips on leveraging those wins. As always, our conversation is filled with practical advice and insights tailored for our digital-savvy audience.

https://www.linkedin.com/in/laurenclemett/
Lauren Clemett
https://theaudaciousagency.com
The Audacious Academy - theaudaciousagency.com

EP206 - The one metric you need in your business

Wed, 24 Jun 2026 00:15:00 +0800

### Episode Names
1. EP01 - The Metric You're Missing
2. EP01 - Discover Your Key Business Metric
3. EP01 - Customer Lifetime Value Secrets
4. EP01 - Boost Business with One Metric
5. EP01 - Reap Rewards from Repeat Revenue

### About the Guest(s)
I'm Sarah Thomson, your host here to guide you through the ups and downs of digital business. With years of experience in marketing and business growth, I've navigated countless metrics and strategies. In this episode, I'll be breaking down the essential metric that can transform your business success.

### Episode Summary
In this episode of The Digital Queens Podcast, we delve into understanding the one metric that can transform your business: the customer lifetime value (CLV). While many entrepreneurs focus on metrics like followers, open rates, or sales without context, it’s the repeat customer revenue that truly indicates business health. I discuss the misleading nature of vanity metrics and highlight how sustainable growth comes from nurturing existing customers. Join me as I guide you through calculating and appreciating the importance of CLV. Understand that tracking how much value your repeat customers bring vs. acquiring new ones is key to long-term stability and growth. Let's ditch the vanity stats and play the long game for lasting success!

### Key Takeaways
1. Customer Lifetime Value trumps other metrics.
2. Repeat customers signify business health.
3. High CLV means lower marketing costs.
4. Focus on improving customer experience.
5. Track CLV monthly for informed strategies.

### Notable Quotes
1. "Followers don't equal customers—it's a vanity number."
2. "Sustainable growth comes from repeat customers."
3. "Ask why customers aren’t coming back, not how to get more."
4. "Your repeat customer revenue is your business' health check."
5. "Obsessing over CLV guides better business decisions."

EP205 - Stop trying to do it all

Wed, 17 Jun 2026 00:15:00 +0800

Hey there, lovely listeners! In this episode, we dive into the unique challenges of being a woman in business. We discuss how the cognitive load impacts us differently compared to men and why it's not just about being busy, but avoiding burnout. I share striking statistics on women's mental loads at home, caregiving, and the business world, highlighting how these influence decision fatigue, undervaluing time, and saying yes too often. We talk about practical strategies for delegation, setting boundaries, and lowering domestic standards. Remember, it's not about perfection but surviving and thriving in a system stacked against us. Your business can come first, it's okay to say no and prioritise yourself!

**Key Takeaways**
1. Women carry a disproportionate mental load. Prioritize self-care.
2. Undervaluing your time leads to burnout. Charge your worth.
3. Delegate tasks at home and in business to lighten your load.
4. Boundaries aren't selfish; they're necessary for mental health.
5. One action can ripple positively. Start by saying yes to help.

EP204 - LinkedIn Strategies with Kate Merryweather

Wed, 10 Jun 2026 00:15:00 +0800

This week, I'm joined by Kate Merryweather, LinkedIn coach extraordinaire. We dive into LinkedIn, discussing how a platform once deemed intimidating and corporate can be your golden ticket for business visibility. Kate shares her transition from copywriter to LinkedIn coach, driven by demand for her expertise. We chat about the fear and mindset barriers LinkedIn presents, especially for women, and how showing up authentically can change perceptions. Kate emphasises storytelling and authenticity as key trends, demystifying LinkedIn for business growth. With actionable tips and humorous anecdotes, this episode is your LinkedIn confidence booster! Let's get visible!

katemerryweather.com.au
Linkedin

LinkedIn Show Up School

**Key Takeaways:**
1. Authenticity and storytelling drive LinkedIn success.
2. Overcome LinkedIn fear by embracing visibility.
3. Ask audience-focused questions to engage effectively.
4. Repurposed Instagram content often underperforms on LinkedIn.
5. Embrace diverse voices to transform LinkedIn culture.

EP203 - Stop Doom-Scrolling and Start Winning

Wed, 03 Jun 2026 00:15:00 +0800

In today's episode, I'm diving deep into a topic that might make you feel a bit uncomfortable: disconnecting and unplugging. If you're anything like me, you’ve probably found yourself endlessly scrolling through social media, feeling overwhelmed, and possibly even inadequate. The truth is, most of us are online more than we should be, often not in ways that benefit ourselves or our businesses. This episode is about recognizing the cycle of social media addiction, understanding the real costs—like decision fatigue and burnout—and implementing boundaries. I'll share personal insights and practical steps that have helped me, such as having sacred offline time and aggressively unfollowing sources of negative comparison. Let’s explore how taking time offline can actually spark creativity and clarity in our businesses. Trust me, your best ideas are waiting for you off the screen!

**Key Takeaways:**
1. Unplug regularly to clear your mind and spark creativity.
2. Avoid decision fatigue by making routine decisions easy.
3. Be proactive, focusing on your business strategy.
4. Set offline boundaries to recharge.
5. Unfollow negativity; protect your self-esteem.

EP202 - End of Financial Year Tips with Mel from ADHD Village

Wed, 27 May 2026 00:15:00 +0800

In this episode, I chat with Mel Stibs from ADHD Village about the unique challenges and rewards of running a business while managing ADHD. We explore why end-of-financial-year tasks can be particularly daunting for neurodivergent individuals and how Mel's innovative approach can transform these potential stressors into manageable and even enjoyable tasks. Mel shares her personal experiences, highlighting the common issues faced by ADHD business owners, such as avoidance and emotional dysregulation. Her upcoming 'Finance Party' offers a dynamic and supportive environment for those looking to tackle financial tasks with guidance and camaraderie. It’s a must-listen for anyone navigating similar challenges!

Show up & Slay the Pile

Mel Stibbs (@adhdvillage) • Instagram profile

https://www.linkedin.com/in/melstibbs

Show up & Slay the Pile

### Key Takeaways
1. Embrace your unique brain - find systems that work for you.
2. Body doubling can enhance productivity.
3. Avoidance and procrastination are common but manageable.
4. Seek environments that foster support and understanding.
5. Turn financial chores into engaging tasks with community support.

### Notable Quotes
1. "Our brains need something that really gets us."
2. "Finance tasks can become a supportive group activity."
3. "Emotional regulation is key in a neurodiverse world."
4. "We can end the shame cycle with understanding and support."
5. "Being gentle with yourself is necessary for self-understanding."

EP201 - Marketing in the Age of AI

Wed, 20 May 2026 00:15:00 +0800

In this episode, I dive into a conversation about the intersection of AI and marketing, focusing on how small business owners can effectively integrate AI tools without losing sight of core marketing strategies. I share insights into how I first explored AI three years ago and have continued to delve into it, recognising the importance of understanding AI's role in marketing. It's crucial to distinguish AI as a tool, not a strategy, and focus on foundational aspects like knowing your customer, having a clear offer, and reaching the right audience. I offer practical tips for data analysis, optimising Google profiles, and engaging with existing customers, emphasising that no tool can replace authentic human connections. Feel inspired and equipped with ideas to enhance your marketing efforts using AI strategically.

Key Takeaways:
1. AI is a tool, not a strategy.
2. Know your target audience inside and out.
3. Optimise Google profiles for visibility.
4. Prioritise customer relationship building.
5. Use AI for data analysis, not just content creation.

EP200 - Celebrating 200 Podcast Episodes

Wed, 13 May 2026 00:15:00 +0800

Hey everyone! Today marks a special milestone as we celebrate 200 episodes of the Digital Queens Podcast! 🎉 Join me as I reflect on my journey from launching as the Social Circus to becoming the Digital Queens. I'll share what I've learned about branding, the importance of consistency, and why polling your audience can be a game-changer. Celebrating milestones and highlights include hitting #1 in Australian marketing podcasts and fostering female empowerment by giving voice to 40 women who'd never been on a podcast before.

Whether it was feedback on the preferred length of episodes or diving deep into popular topics like AI, my aim has always been to deliver authentic, meaningful content. Thank you for being a part of this incredible journey!

EP199 - Pricing like you mean it

Wed, 06 May 2026 00:15:00 +0800

In this episode, we dive deep into the topic of pricing and why many of us, especially women, tend to undercharge for our services. I'll share my personal journey from charging $60 an hour to now $495, and how mindset, confidence, and societal conditioning play significant roles in our pricing decisions. This episode is packed with practical steps to help you reassess your worth, confidently state your rates, and attract clients who truly value your expertise. Whether you're a seasoned business owner or just starting out, these insights can help ensure your business generates the revenue you deserve. Plus, I'm giving you some homework to help you gradually increase your rates and improve your money mindset.

**Key Takeaways:**
1. Pricing reflects confidence, not just value.
2. Pricing impacts client perception and behavior.
3. Undervaluing leads to client resentment and burnout.
4. Saying prices aloud boosts confidence.
5. Your rate should align with business goals.

EP198 - Navigating tough economic times

Wed, 29 Apr 2026 00:15:00 +0800

In this week's episode, we pivot from our usual tech talk to dive into the current challenging economic climate affecting small businesses. I explore how macro-level economic changes impact business confidence and decision-making. It's a tough world out there, and it's essential to acknowledge it rather than pretending everything is okay. I discuss the importance of doing an honest audit of your business, understanding your numbers, and protecting revenue without panicking. I also highlight the power of maintaining relationships with existing clients and not pulling back on marketing during tough times. Plus, I touch on the significance of mindset work, inviting business owners to consider how much negative news they're consuming. Remember, you’re not alone, and together, we’ll get through these tough times.

**Key Takeaways:**
1. Assess your business numbers honestly.
2. Avoid discounting pricing in a panic.
3. Maintain visibility and marketing efforts.
4. Prioritize high-margin, easy-to-deliver services.
5. Cultivate a resilient and informed mindset.

EP197 - Claude's Features Unlocked

Wed, 22 Apr 2026 00:15:00 +0800

Welcome, lovely listeners, to another insightful episode of the Digital Queens Podcast! Today, I'm diving deep into the amazing world of Claude, as we explore skills, plugins, and connectors. If you haven't caught up on episodes 195 and 196, I highly recommend doing so, as they lay the foundation for today's detailed discussion. We're all about making AI work for our business, and by the end of this episode, you'll understand how these features can transform Claude from a generic word generator to a dedicated business assistant. Even if Claude seems similar to ChatGPT, don't dismiss it just yet! These powerful tools can take those repetitive tasks off your plate, acting as your virtual team member. As we explore how skills streamline work processes, plugins expand functionality, and connectors keep everything seamless, you're sure to find practical ways to lighten your workload. Tune in, take notes, and get ready to innovate!

**Key Takeaways**
1. Skills create specialized workflows for tasks.
2. Plugins enhance Claude's functionality easily.
3. Connectors seamlessly integrate with tools.
4. Ask AI the right questions, even as a novice.
5. Practical implementation takes your AI game further.

---

EP196 - Claude Ai Part 2

Wed, 15 Apr 2026 00:15:00 +0800

This episode, we're diving deep into we have utilized Claude AI to innovate our business processes. Grant's expertise in developing powerful agents to automate and streamline tasks has not only showcased the potential of Claude but has also inspired me to explore new possibilities in leveraging AI for our business.

EP195 - Claude Ai

Wed, 08 Apr 2026 00:15:00 +0800

In this episode, we're diving into the exciting world of AI, focusing on the cutting-edge dynamics between ChatGPT and Claude. As AI continues to evolve at lightspeed, I'm sharing why it's crucial to stay updated. While ChatGPT has paved the way, Claude emerges with unique strengths tailored for business, particularly in handling nuanced communication, maintaining tone, and managing longer documents. We also explore the impressive Claude Co-Work feature, offering seamless integration with daily tools. I highlight practical steps for transitioning and trialing Claude, comparing outputs for improved business efficacy. Whether you're a steadfast ChatGPT user or curious about Claude's potential, there's something in this episode for you.

A 3-day live online bootcamp teaching small business owners how to use Claude AI. From basics to your first agent. 28–30 April. From $147.

Claude Camp From first prompt to your first agent in 3 days

**Key Takeaways:**

1. Claude enhances brand voice effortlessly.
2. Use AI for detailed client proposals.
3. Claude manages long documents with ease.
4. AI brainstorming vs. agreeable responses.
5. Explore Claude's practical projects feature.

**Notable Quotes:**

1. "ChatGPT got us started, but evolution matters."
2. "Claude brings your brand voice to life."
3. "AI should do more than just agree."
4. "A colleague's critique beats an intern's flattery."
5. "Claude remembers, adapts, and assists effortlessly."

EP194 Getting your book published with Amanda Joseph

Wed, 01 Apr 2026 12:51:02 +0800

I'm so excited to bring you this conversation with Amanda, an amazing urban dark fantasy author. We delve into her incredible journey from practicing law, coaching, to answering the irresistible call to write. Amanda shares the powerful process behind her writing journey that began with a compelling story demanding to be told, leading to a hundred-thousand-word novel in a few months. We chat about the challenges of creating intricate worlds, understanding characters, and managing feedback. She offers insights on how to trust the writing process and start writing even when the ideas feel raw. Amanda’s deep dive into world-building and researching themes of identity and power is truly inspiring. Whether you're aspiring to write a novel or just curious about the creative process, Amanda’s journey teems with lessons. This episode offers a refreshing take on following your creative instincts despite life’s noise.

instagram
Website

### Key Takeaways
1. Trust the narrative and let it guide you.
2. Start writing, even if it feels raw or unfinished.
3. Seek feedback and embrace critique as part of growth.
4. Build a supportive writing community or team.
5. Develop structured approaches to manage complex themes.

EP193 Branding Confidence with Jen Be Brands

Wed, 25 Mar 2026 00:15:00 +0800

Today's conversation with Jen Bowers is an inspiring exploration of branding and personal reinvention. Jen shares her journey from a long corporate career to becoming an entrepreneurial powerhouse, helping women craft brands that resonate on a personal level. We delve into the essence of a brand and its impact, beyond just a logo, discussing the importance of personality and emotional connection. Through her story, Jen shows us that it's never too late to embrace who you are and create a brand true to your essence. Whether you're just starting or redefining your business, Jen's tips on individuality and standing out in a crowded market are invaluable. It's all about feeling authentic, joyful, and connected to your audience.

Website
instagram

**Key Takeaways:**
1. Your brand is how you make people feel, not just a logo.
2. Embrace your unique brand personality for authenticity.
3. Your story is a powerful connection tool.
4. Visually align your brand with who you truly are.
5. Build your brand on solid foundations for longevity.

EP192 The Ai Battle For Supremacy

Wed, 18 Mar 2026 00:15:00 +0800

In today's episode, we're delving into the current heated debate in the world of AI, focusing on the ethical and political implications surrounding ChatGPT and Claude. With big tech companies making headlines over moral issues, listeners have flooded their feeds with claims of canceling ChatGPT and moving to Claude due to ethical concerns. I use both platforms, and today, I'll illuminate the reasons behind this migration, contrasting ChatGPT's user-friendly nature with Claude's deeper responses. By sharing prompts I used with both AI tools, I explore their responses and highlight the nuanced understanding Claude offers. The discussion branches into wider tech industry issues, including substantial political donations and how companies like Apple align themselves with current administrations. My hope is that this episode equips you with more knowledge to make informed decisions without succumbing to selective outrage.

1. Be aware of selective moral outrage over tech ethics.
2. AI platforms differ in response depth and user intention understanding.
3. Big tech political donations influence policy and perception.
4. Evaluate whether tech company alignments match personal values.
5. Decision-making in tech often involves complex ethical considerations.

EP191 - International Womens Day

Wed, 11 Mar 2026 00:15:00 +0800

In this episode, I delve into the complex landscape surrounding International Women's Day. I discuss the significance of this theme, contrasting it with the commercially-driven alternate theme, "Give to Gain". I share staggering statistics about the invisible workload of women and the stark inequalities that persist despite us being the global majority. By dissecting these issues, I emphasise the critical importance of truly supporting women and highlight practical ways we can lift each other up.

**Key Takeaways:**
1. Amplify other women's work and achievements.
2. Support and elevate diverse women's voices.
3. Champion equal value across all areas of work.
4. Encourage transparency and fairness in pay.
5. Contributing small can make a big impact locally and globally.

EP190 Living with an Invisible Illness

Wed, 04 Mar 2026 00:15:00 +0800

In today's episode, I'm diving deep into my personal experience with endometriosis, a condition that affects so many and isn't spoken about enough. As someone who has been living with this invisible illness, I've had to adjust both my personal and professional life significantly. We'll explore how the statistics around endometriosis are changing and how ignorance and stigmas still persist. My journey includes a series of medical and holistic interventions, which I share in hopes of raising awareness and fostering compassion for those with similar challenges. This episode isn't just about the hurdles; it's about adaptation, like using AI to optimise my business while honouring my health. I'm thrilled to share how embracing boundaries and systems has helped me to find a sustainable way to balance work and well-being. Join me as I celebrate both awareness and adaptation in the face of chronic pain.

EP189 Virtual Assistance Success with Adrienne from Seed VAs

Wed, 25 Feb 2026 00:15:00 +0800

In this episode, I'm thrilled to have Adrienne from Seed VAs share her journey from corporate operations to running three successful businesses, including Seed Virtual Assistance. Adrienne dives into her accidental discovery of the VA world and how word-of-mouth helped her transition into full-time entrepreneurship. She discusses the pivotal role of community and mentorship in the VA space and explains how Seed Virtual Assistance supports VAs and OBMs with resources and connection opportunities. Adrienne also shares insights about their matchmaking service for business owners looking to hire VAs and the importance of awards in recognising industry success. Whether you're a business owner looking to scale or a budding VA, the practical advice shared in this episode is invaluable.

### Key Takeaways:
1. Transition to entrepreneurship can start unexpectedly.
2. Community is vital for VAs to share experiences and grow.
3. Awards elevate and recognize the VA industry's success.
4. Matchmaking helps businesses find the right VA fit.
5. Mentoring is crucial for growth and overcoming business challenges.

Website:
Spotify
Apple:

### Notable Quotes:
1. "Human beings aren't designed to be alone; we thrive in community."
2. "Awards are more than recognition; they uplift the whole industry."
3. "Finding a VA isn't just about skills—it's about matching personalities."
4. "Seed's matchmaking services simplify finding the right VA fit."
5. "Mentoring transforms growing pains into growth opportunities."

EP188 Held By Dom

Wed, 18 Feb 2026 00:15:00 +0800

In this episode, I have the pleasure of chatting with Dom of Held by Dom, who has been my personal coach for the last three months. We dive into her profound journey from personal trainer to a sought-after nervous system-led coach. Dom shares her struggles, such as dealing with chronic pain and overcoming personal adversities, which shaped her expertise today. We discuss the importance of aligning your nervous system with business goals, a topic that deeply resonated with me. You'll learn how recalibrating your nervous system can keep you from self-sabotaging and help you love the journey of business. This conversation is packed with transformative insights on joy, alignment, and living authentically, especially for those who feel the weight of overwhelm.

**Key Takeaways:**

1. Recalibrate your nervous system to align with your business goals.
2. Overcome burnout by truly embodying joy and aliveness in your work.
3. Listen to your body; it's key to sustainable success.
4. Embrace contrast and challenges as they shape your path.
5. Engage in activities that raise your frequency and become magnetic.

EP187 Canva Wizardry with Marie at Crafty Fox

Wed, 11 Feb 2026 00:15:00 +0800

In this episode, I had the pleasure of chatting with Marie from Crafty Fox by Design, who is an absolute wizard when it comes to Canva. Marie shares her journey of starting a flexible business from a small town, fueled by her love for creative design and helping others. We discuss how Canva makes graphic design accessible and delves into the differences between its free and paid versions. Marie reveals some innovative features, like creating websites and interactive quizzes directly in Canva, which blew my mind! For business owners, these insights could save money and enhance design capabilities without the need for complex software. Marie's experience and passion shine through, and her tips could truly revolutionize how you approach your design needs.

http://www.craftyfoxbydesign.com

Facebook

http://www.instagram.com/craftyfoxbydesign

https://www.linkedin.com/in/marie-fox/

Here is the direct Canva quiz link What's Your Canva Confidence Level Quiz Website

**Key Takeaways:**
1. Canva offers design accessibility without needing graphic design background.
2. Explore Canva's website building feature for cost-effective online presence.
3. Utilize Canva's AI for design help and interactive quizzes.
4. A well-organized brand kit saves time and maintains consistency.
5. Leverage Canva's mobile responsiveness for marketing materials.

**Notable Quotes:**
1. "Canva just gave access to graphic design without needing expensive software."
2. "You can build a professional website entirely in Canva."
3. "My brand kit keeps me focused and stops me from getting distracted by fun templates."
4. "AI features in Canva streamline tasks and save time."
5. "Having my skills up-to-date helps my clients benefit from the latest Canva tools."

---

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EP186 Finding Your Mojo

Wed, 04 Feb 2026 00:15:00 +0800

In today's episode, I dive into the real and relatable struggle of finding motivation and productivity, especially after a long, chaotic holiday season. We all know the pressure to hit the ground running once the kids head back to school. But guess what? It's perfectly okay to feel a little worn out and in need of some couch time with a favorite Netflix show. I share some tried and tested techniques that help tap into motivation gently, like organizing your home to create a calm environment, using the Pomodoro technique for focused work, and syncing productivity with personal energy rhythms. These insights are simple yet impactful, showing that sometimes it's the little changes in routine that make the biggest difference for us business owners.

**Key Takeaways:**

1. Honor your energy cycles, not just arbitrary deadlines.
2. Resetting your home can boost productivity.
3. Use Pomodoro for focused work sessions.
4. Small rituals can enhance motivation.
5. Be compassionate to your current season.

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EP185 Back To School Back To Biz

Wed, 28 Jan 2026 00:15:00 +0800

In this episode, I delve into the unique challenges faced by business owners who are also parents, especially as school resumes in Australia. I reflect on my experiences of juggling entrepreneurship with parenthood, sharing insights on transitioning back into work after lengthy school holidays like the summer break. Listeners will hear stories of finding balance, the importance of setting intentional work weeks, and creating flexible systems that allow for life's unpredictability. I also discuss the value of taking a day off as school resumes to reflect and recharge. This conversation aims to provide practical guidance to make the school term a time of productive yet balanced business growth.

**Key Takeaways:**
1. Schedule a day off when school starts to unwind.
2. Transition to a weekly to-do list to reduce stress.
3. Build routines that align with school terms.
4. Plan for unexpected events to avoid burnout.
5. Create efficient systems to support work-life balance.

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EP184 My Word for 2026

Wed, 21 Jan 2026 00:15:00 +0800

In this episode, I delve into the trend of choosing a "word of the year" alongside traditional New Year's resolutions. For 2026, my word is "connection," which signifies aligning with personal values, increasing connection in business, and promoting sustainability. I share my personal resolutions, like buying no new clothes and eliminating food waste, aiming for responsible living. The essence is to feel more connected to the global community, business peers, and personal life. I discuss using ChatGPT as a brainstorming tool to discover your word, enhancing how you want to feel throughout the year, not just what you want to achieve. Join me in creating a more intentional, connected, and present year.

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EP183 Rebranding to Digital Queens

Wed, 14 Jan 2026 00:15:00 +0800

In this episode, I discuss the exciting shift and rebranding of the podcast from "The Social Circus" to "Digital Queens." This change mirrors my personal and professional evolution towards supporting women in building sustainable digital businesses. I delve into my journey, the switch from face-to-face training to embracing digital products during the COVID era, and the birth of the podcast's new identity. The conversation highlights the importance of alignment and values in business, the move towards scalable offers, and how AI and automation are pivotal to this journey. Join me as I share insights and invite you on a journey of growth and transformation into 2026.

Key Takeaways:
1. Embrace evolution in your business aligning with your values.
2. Transition to digital products can offer freedom and scalability.
3. AI and automation are key tools for business growth.
4. Rebranding signifies growth, not failure.
5. Aligning offers with audience needs can drive success.

Notable Quotes:
1. "Evolution is an important part of your business growth."
2. "Rebranding signifies alignment, not failure."
3. "Digital businesses create freedom and sustainability."
4. "AI and automation offer smarter ways of working."
5. "Our businesses are living things; they grow as we grow."

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EP182 - Embrace the Gentle Season

Wed, 10 Dec 2025 00:15:00 +0800

As we wrap up 2025, I'm excited to share how I approach the holiday season with a non-contact month in my business. This is a time to step back from live sessions and deadlines, allowing for a deeper focus on behind-the-scenes work and quality moments with family. I discuss the concept of non-contact weeks that provide the necessary downtime to reset and recharge, emphasizing that this isn't about inactivity but about engaging in activities that truly resonate with us. I share how planning for 2026 involves reflection and identifying what systems might need tweaks. For business owners, considering a non-contact period could open doors to new creativity and less stress, guiding you into the new year refreshed and ready.

EP181 - 2025 in review

Wed, 03 Dec 2025 00:15:00 +0800

In episode 181 of The Social Circus, I dive into how we can thoughtfully review 2025, not as a year to critique but as a learning experience. I emphasize that one year does not define your business. Social media often portrays an idealized success story, whereas every business owner faces challenges. I explain that reflecting on the past year is not about just the numbers; it's about understanding the emotional theme and the wisdom that can be drawn from it. Before setting intentions for 2026, consider how the year felt in your body and heart, what challenges taught you, and how you’ve grown. By taking inventory of these personal insights, you're better prepared for the next chapter. As the year closes, I stress the importance of setting realistic goals for December and closing the year on a positive note.

Ep180 - Mindful Healing Journeys with Nikki from She is Mental

Wed, 26 Nov 2025 00:15:00 +0800

In this episode of the Social Circus Podcast, I chat with Nikki from "She is Mental" about her personal and professional journey into mental health advocacy. Nikki shares how she transitioned from her career in the justice system after experiencing traumatic events that led to complex PTSD. She emphasizes the significance of acceptance and the healing power of journaling to manage trauma. Nikki discusses the role of her book in helping others and the importance of redefining personal narratives through the Hero's Journey framework. Her journey reminds us of the importance of accepting ourselves and transforming pain into purpose. Business owners and listeners will find practical advice and insights as Nikki opens up about her path to healing and growth.

She is mental
instagram - Sheismental_PTSD
facebook - Nikki Everett

Ep179 - Hypnotherapy Insights with Jane from Jane O'Reilly Transformations

Wed, 19 Nov 2025 00:15:00 +0800

In today's episode of the Social Circus Podcast, I had a captivating conversation with Jane from Jane O'Reilly Transformations. We dove deep into the world of hypnotherapy, exploring its role in managing stress and anxiety. Jane beautifully explained how hypnotherapy serves as an effective tool to tap into the autonomic nervous system and combat the overwhelming pressures we face in our fast-paced lives. We also shared insights on avoiding generational trauma and fostering resilience in ourselves and our children. Jane’s experiences, especially working with individuals who've faced life-altering changes, were both moving and inspiring. This episode is packed with practical advice for business owners dealing with stress and those interested in holistic personal development. I can't wait for you to listen and be enlightened!

Jane O'Reilly Transformations | Instagram, Facebook | Linktree
Hypnosis Perth WA

**Key Takeaways:**

1. Hypnotherapy is an effective tool for stress management.
2. Recognize your body's signals and respond calmly.
3. Dedicate time daily for personal relaxation.
4. Engage in creative activities to reduce comparison and anxiety.
5. Embrace and nurture your innate resilience and identity.

Ep178 - Hold onto Hope with Chris Ross

Wed, 12 Nov 2025 00:15:00 +0800

Today I chat with Chris Ross, an amazing resilience coach and author. We dive into her journey from a traumatic life event to becoming a beacon of hope for others. Chris shares valuable insights on transforming adversity into personal growth, balancing expectations, and embracing vulnerability in storytelling. Her book "Holding on to Hope" is a testament to her belief that everyone can unlock resilience within themselves. Tune in to discover practical insights for business owners and anyone facing life's challenges. It's a conversation that will leave you inspired and motivated to face your own 'circus' with grace and determination.

facebook
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EP177 - Summer Stories Series: Entrepreneurship in Crisis with Carmen from Scribe Cartel

Wed, 05 Nov 2025 00:15:00 +0800

In this episode of The Social Circus, I chat with the amazing Carmen from Scribe Cartel about her inspiring journey into entrepreneurship amidst unexpected personal challenges. Carmen shares how she transitioned her side hustle into a full-time business and bravely navigated hidden homelessness after a series of life changes, including a relationship breakdown and the challenging housing market in Western Australia. We discuss the stigma around hidden homelessness and the emotional toll it takes, while Carmen provides insight into maintaining resilience and determination. Her story of perseverance, despite the odds, offers valuable lessons in adaptability and empathy for all business owners and listeners. Join us for a heartwarming conversation that highlights the importance of compassion and support in difficult times.

EP176 - Black Friday Reimagined

Wed, 29 Oct 2025 00:15:00 +0800

In this solo episode of The Social Circus, I’m shaking things up by exploring creative alternatives to the typical Black Friday frenzy. With November 28th fast approaching, I delve into ideas that align more closely with our values and economic realities, offering refreshing concepts like coworking sessions, clear out Friday, and client love day. The aim is to foster peace and alignment during a time known for chaos and consumption. Let's think of Black Friday not just as a shopping day, but as an opportunity for growth, creativity, and meaningful connection—concepts you can implement even if they go against the norm. I assure you, you don’t have to boycott Black Friday, but you can certainly tailor it to fit your business ethos. After all, business should reflect who we are, not just what everyone else is doing.

EP175 - Streaming Success with Cassie, Stardrop Cleaning

Wed, 22 Oct 2025 00:15:00 +0800

In this episode, I had the pleasure of chatting with Cassie from Stardrop Cleaning. We took a deep dive into her fascinating career change from a voiceover artist to a cleaning business owner, focusing on the neurodivergent community. Cassie shared her love for Twitch, a live streaming platform she has been passionate about for years. Together, we explored the vast opportunities Twitch offers for businesses beyond gaming, including her own unique approach with cleaning and co-working streams. From sharing insights about body doubling to organizing tasks online, Cassie highlighted practical applications for business owners interested in tapping into the Twitch community. Her journey exemplifies how exploring new platforms can fuel business growth and align with personal passions.

**Key Takeaways:**
1. Explore Twitch for unique business exposure.
2. Body doubling motivates task completion.
3. Co-working streams enhance productivity.
4. Authenticity attracts the right audience.
5. Streaming can complement existing business strategies.

https://stardropcleaning.com.au/
https://www.instagram.com/stardropcleaning/
https://www.facebook.com/stardrop.cleaning.au/
https://www.twitch.tv/stardropcleaning
https://au.pinterest.com/stardropcleaning/
https://www.linkedin.com/company/stardrop-cleaning

E: cassie.stardrop.cleaning@gmail.com

Ep174 - Creating Communities with Jo from Creativault

Wed, 15 Oct 2025 00:15:00 +0800

In this episode, we dive deep with Jo, an experienced graphic designer and the founder of Creativault. Jo shares her journey from starting as a freelancer to creating Joanne Tapodi Creative. We explore how she launched Creativault to connect creatives and offer them a platform to collaborate and support each other. Jo discusses the importance of community, particularly post-COVID, and shares insights into managing both online and in-person meetups. We also ponder delightful possibilities for Creativault's growth, driven by Jo's passion for collaboration. Whether you're a creative professional or an entrepreneur, this episode is packed with insights on the value of community in fostering growth and success.

### Key Takeaways:
1. Community can transform solo work into fulfilling collaboration.
2. Online directories can serve dual purposes: visibility and community.
3. Regular meetups keep community connections strong.
4. Passion projects can evolve into valuable businesses.
5. Thoughtful event organization fosters deeper connections.

http://www.joannetapodicreative.com.au
https://www.instagram.com/joannetapodicreative/
https://www.facebook.com/joannetapodicreative
https://www.linkedin.com/in/joannetapodicreative/
https://au.pinterest.com/JoanneTapodiCreative/
https://www.creativault.com.au
https://www.instagram.com/creativault.au/
https://www.facebook.com/creativault
https://www.linkedin.com/company/99393215

EP173 - Master Meta Ads with Kasia from McNaught Media

Wed, 08 Oct 2025 00:15:00 +0800

Today, I had an insightful conversation with my friend and business ally, Kasia from McNaught Media. We delved into the intricacies of Facebook (Meta) ads, a field where Kasia excels, especially in the e-commerce domain. Despite common fears around ad spending, Kasia reassures us that understanding metrics like ROAS (return on ad spend) is crucial for tracking the success of ad investments. She shares her effective strategies, highlighting her preference for nurturing relationships with fewer clients for a more personalized approach. Kasia also discusses the benefits of leveraging AI and automation in the latest e-commerce campaigns and offers practical insights for businesses, emphasizing the importance of a solid marketing strategy, which goes beyond just ad management to include aspects like email marketing. Her refreshing perspective is both enlightening and encouraging for business owners aiming to maximize their ad efforts.

www.kasiajones.com.au McNaught Media Instagram: Facebook: LinkedIn: ‌Reseources we mentioned in the episode - Design Check App: - Meta Reel Templates:

EP172 - Beyond the Scroll Part II

Wed, 01 Oct 2025 00:15:00 +0800

Hey there, welcome to episode 172 of The Social Circus! If you missed the first part of this series, make sure to catch it for the full picture. Today, we're diving into the final three of my six-marketing pillars beyond social media. First up is podcasting and long-form content, which I absolutely love for its deep connection capabilities. Then, we delve into digital products and funnels, my happy place, where you can scale impact and income without burnout. Lastly, we discuss the power of human connection and word of mouth. These tips are not just theoretical but actionable steps to expand your marketing repertoire. Invest your efforts in areas that resonate with your energy, values, and current business season. Enjoy these insights and remember to reflect on your new marketing actions!

**Key Takeaways:**
1. Long-form content fosters deeper audience connections.
2. Digital products offer scalability without burnout.
3. Human connections enhance word-of-mouth marketing.
4. Email funnels guide curious clients to commitment.
5. Trust is more valuable than tactics in marketing.

Ep171 Marketing without Social Media

Wed, 24 Sep 2025 00:15:00 +0800

Hey there, lovely listeners! Today, I kicked off the first part of a super insightful two-part series based on one of my most popular webinars, "Beyond the Scroll: Marketing Without Social Media." We're diving into why so many entrepreneurs feel overwhelmed by social media and how significant changes in 2025 have made it even more challenging. My focus today is on three key pillars of marketing: email marketing, SEO and evergreen content, and collaborations. I shared actionable insights on nurturing genuine connections through emails, leveraging the power of SEO to keep your content working for you, and exploring collaborations for greater reach. These strategies offer a holistic approach to marketing that feels more sustainable and aligned with our values. I'm really excited for you to try these out and can't wait to continue this journey next week!

--> Webinar: Beyond the Scroll: Marketing Without Social Media

### Key Takeaways
1. Build your email list—it’s your most valuable marketing asset.
2. Leverage SEO to boost long-term visibility and relevance.
3. Collaborations expand reach and introduce your brand to new audiences.
4. Evergreen content ensures you’re always findable online.
5. Nurture relationships to create genuine, effective marketing.

EP170 - Podcasting Tips and Tricks with Nina from Mindful Parenting Lifestyle

Wed, 17 Sep 2025 00:15:00 +0800

In this episode, I have an enriching conversation with Nina from Mindful Parenting Lifestyle. Nina shares her journey into podcasting, sparked by her passion to help parents discover calm and joy in their parenting journey. She candidly discusses the process of starting her podcast "Mindful Parenting Lifestyle" in 2025, offering insights on overcoming technical challenges, and the importance of crafting content that resonates with listeners. We also dive into her personal tips on using AI in podcast preparation and her strategies to ensure episodes offer actionable advice for parents. This episode is a gem for aspiring podcasters and anyone eager to add more mindfulness into their daily interactions. We delve into themes of authenticity, the joy of podcasting, and valuable tactics that can aid in podcasting and parenting alike.

**Key Takeaways:**
1. Start podcasting with a clear purpose.
2. Use AI to refine your podcast script.
3. Small changes can make big impacts.
4. Tailor your podcast to your lifestyle.
5. Podcasting fosters business confidence.

Website Facebook Instagram

EP169 - Systems & Strategies with Maz from Thrive Admin

Wed, 10 Sep 2025 00:15:00 +0800

In this episode, I'm joined by the ever-insightful Marianne of Thrive Admin Services, a recurring guest who never fails to deliver fresh insights. We dive deep into the world of tech stacks and explore the vast potential of Microsoft 365 tools. Maz shares her journey from corporate EA to Microsoft 365 trainer, highlighting her passion for creating flexible systems that cater to individual business needs. We discuss the allure of shiny new tech and the importance of finding a methodology that resonates with how you think and work. Maz also introduces us to lesser-known Microsoft tools like Teams, Bookings, and Power Automate, illustrating how these can effectively replace several other paid applications and integrate seamlessly with your existing stack. You'll appreciate Maz's practical advice that's relevant for listeners eager to streamline their operations and enhance tech efficiency.

**Key Takeaways:**
1. Embrace Microsoft tools you already pay for.
2. Customize your tech stack for personal workflow.
3. Explore Teams as a viable Zoom alternative.
4. Power Automate eases manual processes.
5. Systems should adapt to you, not vice versa.

www.thriveadmin.com
https://www.facebook.com/thriveadmin
https://www.instagram.com/thriveadminservices/
https://www.linkedin.com/in/marianne-tansley/
https://www.youtube.com/channel/UC-B05_2yxkmrE3-Vxqd8LFw

EP168 - GPT 5 and CustomGPT

Wed, 03 Sep 2025 00:15:00 +0800

In this episode, I explore the latest in AI with the release of GPT-5 by OpenAI. I discuss the good, the bad, and the ugly of this new version, touching on the accessibility across all plans and its alleged improved conversational abilities. However, I candidly share my skepticism, highlighting issues like hallucinations, sycophantic responses, and the broader ethical dilemmas surrounding AI. I emphasize the importance of cross-checking AI outputs with verified sources and maintaining our creative spirit. As AI continues to evolve, it's crucial for us to navigate these changes responsibly, using AI as a tool to enhance, not replace, our unique human contributions. Join me in this insightful session as we ponder the role of AI in our lives and businesses.

Key Takeaways:
1. Always verify AI-generated information.
2. Maintain your creative spirit alongside AI.
3. Understand AI's limitations like hallucinations.
4. Keep informed on AI ethical challenges.
5. Leverage AI responsibly for business optimization.

EP167 - Boundries in Business

Wed, 27 Aug 2025 00:15:00 +0800

In this episode of The Social Circus, I dived deep into a topic that's not widely discussed but crucial for every entrepreneur - boundaries in business. I shared insights on how to identify the signs of weak boundaries like exhaustion, feeling undervalued, or dealing with resentment. I discussed why it's essential to establish and maintain boundaries, not just with clients but also within ourselves regarding work hours and personal time. I recounted my own experiences in setting boundaries and how they ebbed and flowed according to life stages. By sharing personal anecdotes, I aimed to shed light on how boundaries can prevent burnout, encourage creativity, and enable us to sustain our businesses in the long run. Tune in and discover how you can strengthen your business boundaries and avoid the common pitfalls that might lead to burnout.

**Key Takeaways:**
1. Recognize signs of weak boundaries: exhaustion, resentment.
2. Clearly define personal and work time limits.
3. Adjust boundaries as life and business evolve.
4. Firm boundaries prevent burnout and promote creativity.
5. Flexibility is possible, but consistency is key.

EP166 - How to get ChatGPT to recommend you as an expert

Wed, 20 Aug 2025 00:15:00 +0800

In this exciting episode, I’m thrilled to share that The Social Circus Podcast has been recognized at the Ausmumpreneur Awards, ranking second in the Podcast of the Year category! Today, I dive into a fascinating topic: custom GPTs and how they can revolutionize the way you operate your business. I break down the differences between standard chats and projects that help you stay organized. Custom GPTs, which are bots tailored for specific needs, can enrich your audience's learning experiences by providing interactive guidance based on your own unique methodologies. I also discuss the impact these tools can have on both teaching and learning, emphasizing shortcuts they create for busy entrepreneurs. Whether you're in coaching or online education, embracing custom GPTs is a game changer.

Find out more at the Build a Bot workshop.

**Key Takeaways:**
1. Custom GPTs enhance learning and ease for your audience.
2. Use projects for detailed organization in business planning.
3. Regular chats are useful for brainstorming and casual inquiries.
4. Don’t spend excessively to learn about custom GPTs—affordable workshops are available!
5. Explore existing custom GPTs for inspiration and practical use.

EP165 - Breaking Barriers in Literature with Anita Heiss

Wed, 13 Aug 2025 00:15:00 +0800

In this episode, I have an inspiring conversation with Dr. Anita Heiss about her journey as an author and her mission to improve representation within Australian literature. We discuss how her background shaped her aspirations and her groundbreaking decision to launch Bungee, an imprint focused on First Nations authors. Anita shares powerful insights into why representation matters, not just in literature but in all areas of society. Her journey highlights the importance of telling stories from diverse perspectives and using authentic voices to reclaim history and identity. We also explore Anita’s experiences writing in underrepresented genres and her commitment to mentorship in empowering new voices. This episode is filled with practical advice for aspiring authors and insight into the changing landscape of publishing.

**Key Takeaways:**
1. Read extensively in your desired genre to become a better writer.
2. Understand the significance of representation and storytelling from diverse perspectives.
3. Start your own publishing imprint to amplify underrepresented voices.
4. Embrace honesty in writing to reflect personal experiences and culture.
5. It's never too late to pursue your passion and start your author journey.

www.anitaheiss.com
https://linktr.ee/dranitaheiss
Dr Anita Heiss AM (@dranitaheiss)
https://www.linkedin.com/in/anita-heiss-am-dlitt
Anita Heiss Author on TikTok

Anita Heiss

E; curringa@ozemail.com.au

EP164 - Website Wizardry with Mel from Little Biz

Wed, 06 Aug 2025 00:15:00 +0800

In this episode, I chat with Mel from Little Biz about the rapidly changing landscape of websites and online business. Mel shares her journey into entrepreneurship, starting from humble beginnings with a focus on helping micro-businesses access valuable coaching. We dive deep into the importance of WordPress, the benefits of page builders like Elementor for easier website updates, and the necessity of regular website maintenance to avoid critical errors. Mel emphasizes the significance of understanding SEO and how crucial it is to configure websites for search visibility. We also discuss the importance of retaining control over your own online presence, advocating that websites and email lists are essential assets. Our conversation is packed with practical advice that every business owner can use to elevate their online presence, making it a must-listen for anyone looking to improve their digital footprint.

**Key Takeaways:**
1. WordPress offers customizable options for building and managing websites.
2. Front-end page builders like Elementor simplify website updates for non-tech users.
3. Regular website maintenance is crucial to avoid errors and security issues.
4. SEO is essential for enhancing visibility; understanding search intent is key.
5. Owning your website and email list is vital for controlling your online presence.

https://littlebiz.com.au
@‌littlebizfoundations on FB & Insta
https://au.pinterest.com/littlebizfoundations/
https://www.linkedin.com/company/littlebiz

EP163 - My 30 Day Substack Challenge

Wed, 30 Jul 2025 00:15:00 +0800

In this episode, I dive deep into my recent 30-day Substack challenge, where I committed to daily blogging and utilized AI, specifically ChatGPT, to enhance my writing. I discuss my past blogging experiences and how I hoped to bring personality into my content, blending my authentic voice with AI's capabilities. Along the way, I share my firsthand experiences of being a beginner on Substack, the power of community interaction it fosters, and the excitement of curating an ad-free newsfeed free of digital noise. Listeners will learn how to make the most of this platform and why it might be the ideal space to foster deeper connections with their audience. Join me as I reflect on the challenges and joys of this creative journey!

**Key Takeaways:**
1. Use AI to support your writing, not replace it.
2. Infuse your unique voice into AI-generated content.
3. Explore the importance of user-friendly platforms like Substack.
4. Engage with your audience for meaningful feedback and interaction.
5. Embrace your beginner status to foster personal growth in digital skills.

EP162 - Get Recommended by AI

Wed, 23 Jul 2025 00:15:00 +0800

In today's episode, I'm diving into how to get recommended by ChatGPT – a topic I stumbled upon recently but quickly saw its potential for business growth. I discuss how AI is no longer on the horizon; it's already here, and it's crucial for competitive advantage. I explain how being active on ChatGPT offers visibility through reputation signals and strong profiles and emphasize the importance of creating your own custom GPT. By doing so, you take control of your brand's narrative, ensuring that the AI recommends you as a trusted authority. My practical tips include enhancing your online presence and using custom GPTs effectively, so you’re not waiting for opportunities but actively creating them. Get ready to embrace AI as not just a tool, but an extension of your business identity.

EP161 - Energy and Business with Sunita

Wed, 16 Jul 2025 00:15:00 +0800

In today's episode, I had the pleasure of chatting with Sunita, a corporate medium and mindset coach. We dove into the importance of understanding our energy and addressing internal blocks to thrive in business. Sunita shared her transformative journey, from her corporate past to becoming a medium after a personal tragedy. We discussed how personal growth and spiritual development go hand-in-hand, emphasizing that as business owners, we must acknowledge our limitations and the energy we project. Sunita highlighted the significance of self-awareness, encouraging listeners to embrace their challenges and view them as opportunities for growth. Her insights resonate deeply for anyone eager to elevate their business and personal lives.

**Key Takeaways:**
1. Self-awareness is vital for overcoming business blocks.
2. Address internal beliefs to unlock potential and success.
3. Energy impacts business interactions; be your true self.
4. Embrace challenges as opportunities for personal growth.
5. Understanding your ‘why’ fuels motivation and direction.

EP160 - Marketing Confidently with Lily from Align Marketing

Wed, 09 Jul 2025 00:15:00 +0800

In this episode, I had the pleasure of chatting with Lily from Align Marketing. We discussed the importance of niching down and how it can help service providers attract their ideal clients. Lily emphasizes that many entrepreneurs hesitate to choose a niche, fearing they might miss out on potential clients. However, the key takeaway is that specificity in messaging fosters better connections. We explored how to hone messaging to reflect one's true selves and align it with their values, which is crucial in these tough economic times. I found our conversation both insightful and heartening, as Lily shared that simplifying messaging and focusing on what lights us up can drive success. This episode is a must-listen for anyone wanting to refine their marketing journey with authenticity and confidence.

**Key Takeaways:**
1. Niching down allows for clarity in messaging and client attraction.
2. Specificity in marketing helps connect with the right audience.
3. Focusing on personal skills and passions enhances authenticity.
4. It’s important to simplify offerings, especially in tough times.
5. Marketing should align with personal values for lasting joy.

EP159 - Substack with author Rachael Johns

Wed, 02 Jul 2025 00:15:00 +0800

In today's episode, I had a fantastic conversation with Rachel Johns, a multi-talented bestselling author who revealed her journey into the world of writing and entrepreneurship. We touched on the evolution of her career, highlighting that being an author today requires a strong marketing strategy beyond just writing. Rachel shared her experience transitioning to Substack, telling us about the organic growth of her readership and how this platform combines aspects of blogging and social media. We dove into her innovative approach to creating a paid subscription model for her readers and the unique interactive elements that Substack offers, including her plan to write serial fiction. Join us as we explore practical tips for authors looking to establish their online presence and the exciting possibilities Substack brings to the literary community.

Pink Ink

https://www.instagram.com/rachaeljohnsisanauthor/
https://www.facebook.com/RachaelJohnsRomance
https://www.rachaeljohns.com
https://rachaeljohnsauthor.substack.com

EP158 - Exploring Substack

Wed, 25 Jun 2025 00:15:00 +0800

In today's solo episode, I dive into the platform Substack, urging you to explore its potential for your business. Launched in 2017 and still privately owned, Substack has become a space for independent writers to publish newsletters and earn money through subscriptions. With over 20 million monthly active subscribers, this platform presents an alternative to traditional social media channels. I'm also sharing my personal journey as I undertake a 30-day Substack challenge to document my writing process, where I'll be posting daily and utilizing AI tools like ChatGPT to enhance my content. I encourage you to see Substack as an opportunity to share insights, connect with your audience, and potentially monetize your passions in a more manageable way.

**Key Takeaways:**
1. Substack allows independent writers to monetize their content easily.
2. Writing daily can help build a connection with your audience.
3. You can utilize AI tools to enhance your writing process.
4. Substack offers a clean and simplistic user interface for easy navigation.
5. Consider Substack if you're looking for an alternative way to connect with your community.

EP157 - Everyday Self-Care Tips with Melissa from Melissa Made with Love

Wed, 18 Jun 2025 00:15:00 +0800

In today's episode, I had a conversation with Melissa, owner of MelissaMade with Love, about the crucial role of self-care in our busy lives. We delved into her entrepreneurial journey and how her passion for skincare merged with a mission to foster mindfulness in daily routines. One standout insight was her approach of "micro moments" of self-care, emphasizing that even brief, mindful practices can create a significant impact. Melissa encouraged us to treat daily tasks, like caring for our skin, as rituals rather than chores, highlighting how this mindfulness can decrease stress and enhance well-being. We shared practical tips for integrating self-care into our densely packed schedules and explored her beliefs about the importance of human connection in building supportive wellness practices. Overall, the conversation underlines the idea that self-care doesn’t need to be grand but can be elegantly woven into the fabric of our daily rhythms.

**Key Takeaways:**
1. Practice self-care through micro moments in daily routines.
2. Mindfulness in simple tasks transforms them into rituals.
3. Small, consistent practices lead to significant wellbeing improvements.
4. Prioritize connection and touch to enhance mental health.
5. Self-care can fit into busy schedules without added pressure.

EP156 - Golden Gap Year with Fi

Wed, 11 Jun 2025 00:15:00 +0800

In this episode, I sit down with Fi, the founder of Choose Healthy, to explore what a golden gap year in your fifties can look like. We talk about realising life can get more vibrant as you embrace new chapters. Fi shares how she turned a midlife crossroads into a thriving health and fitness coaching business for women over fifty. Together, we outline practical steps for designing your own midlife pause: experimenting with part-time passion projects, inviting a friend to tag along, and nourishing your body with mindful meals and regular movement. We also discuss blending business goals with self-care, honouring evolving dreams, and mustering the courage to start fresh. If you’re seeking inspiration and tangible tips for blending adventure, health and entrepreneurship, this chat is for you.

Key Takeaways

Embrace a midlife gap year as a chance to test your passions through part-time projects, reigniting adventure and confidence.
Invite a friend to join your exploration, creating accountability and shared experiences as you step into new opportunities.
Design your daily rhythm with nourishing meals and consistent movement to fuel body and mind through transitions.
Blend business goals with self-care by dedicating time for both planning ventures and honouring your wellbeing each week.
Muster the courage to start fresh by reimagining milestones—treat each new idea as an experiment, not a lifelong contract.

Website: www.choosehealthy.com.au

Instagram/Facebook: @‌choosehealthybyfiona

EP155 - Beyond Content: AI for Growth

Wed, 04 Jun 2025 00:15:00 +0800

If AI still feels like a foreign language, this one’s for you. In this episode, I share how AI — especially tools like ChatGPT and Gemini — can be practical and powerful without being overwhelming. I unpack what a prompt actually is, why you don’t need to buy them, and 5 smart ways you can use AI beyond just content creation. From market research to customer journeys, I walk through the real magic of AI when you use it with intention. Whether you’re curious, cautious, or already dabbling, I promise you’ll leave feeling more confident (and less left behind).

Key Takeaways

You don’t need fancy prompts to get started with AI.
Use AI for research, not just writing.
AI can help map your customer journey.
Try using AI for brainstorms and naming.
Treat AI like a biz bestie, not a replacement.

EP154 - Hollyanne Martin

Wed, 28 May 2025 00:15:00 +0800

I’m joined by Hollyanne Martin, founder of Safe4Kids. Hollyanne draws on years of child-protection work to create courses and resources that help families, schools and communities keep children safe online. She’s a sought-after speaker and trainer in digital safety, especially for remote and underserved areas.

Key Takeaways

Start honest conversations about online risks with your child; ask about their favourite apps and listen without judgement.
Set clear screen boundaries and use parental controls to establish healthy habits and protect wellbeing.
Encourage digital resilience through scenario-based role-play, so children know how to respond when they encounter harm.
Stay calm and supportive when issues arise; a non-shaming response builds trust and encourages open communication.
Keep informed about new platforms and trends; proactive learning helps you guide your child’s online experiences confidently.

EP153 - DEI Meets AI: A Real Talk

Wed, 21 May 2025 00:15:00 +0800

In this episode, I sat down with the fabulous Annie Gashuru to explore how AI intersects with diversity, equity, and inclusion. We shared real-life stories, especially around the hidden biases baked into tech. Annie unpacked what digital bias looks like and why it's often unintentional but still damaging. We explored how as business owners, especially in the online space, we need to go beyond surface-level inclusivity and look at how our tools and systems may be unintentionally exclusive.

Key Takeaways:

Digital tools often reflect unconscious bias from their creators.
Inclusivity must be intentional, not assumed.
AI can amplify systemic inequalities if unchecked.
Business owners must evaluate the equity impact of their tech use.

https://anniegichuru.com/
https://www.instagram.com/annie.gichuru
https://anniegichuru.com/ai-bias/

EP152 - Denise Duffield-Thomas

Wed, 14 May 2025 00:15:00 +0800

This week on The Social Circus, I’m joined by the incredible Denise Duffield-Thomas – bestselling author of Lucky Bitch, Get Rich, Lucky Bitch, and Chill and Prosper. Denise is a leading voice in money mindset and has supported over 10,000 students through her signature Money Bootcamp. She’s a Hay House author, mum of three, and proudly calls herself a lazy introvert – which totally aligns with her “chill and prosper” approach to business. In our chat, we dive into the beliefs and blocks that hold women back from charging what they’re really worth. Denise shares her own story, practical mindset shifts, and why running a successful business doesn’t have to mean hustling harder. This episode is your permission slip to receive more, stress less, and start building your abundant life – on your terms.

Key Takeaways:

Your pricing reflects your mindset, not just your market.
You don’t need to hustle to be wealthy – chill can work too!
Money blocks are sneaky – awareness is the first step.
Repetition and simplicity can scale your success faster.
Abundance starts with permission – from yourself.

EP151 - Why You're Not Getting the Sales You Deserve Part2

Wed, 07 May 2025 00:15:00 +0800

This week, I’m diving into part two of why you're not making the sales you know you deserve. In this episode, I’m sharing the final five reasons from my top 10 list — and spoiler alert: it's all about mindset. I unpack how perfectionism, playing small, and not trusting yourself could be quietly sabotaging your sales. If you’ve ever felt like you’re doing “all the right things” and still not seeing results, this one’s for you. I’m keeping it real, practical, and kind — because I want you to stop doubting yourself and start making offers that feel good and actually convert.

Key Takeaways:

Perfectionism is often fear in disguise.
Hiding your offers is the fastest way to kill sales.
Self-trust beats strategy every time.
Playing small keeps you stuck.
Mindset shifts are the real game changers.

EP150 - Why You're Not Getting the Sales You Deserve

Wed, 30 Apr 2025 00:15:00 +0800

In this episode of The Social Circus, I'm diving deep into the mindset shifts that can make or break your business journey — especially when times get quiet. You’ll hear me chat about five powerful mindset moves you can embrace to keep momentum even when it feels like you’re standing still. I’m sharing how to reframe challenges, why your value isn't tied to your current results, and how to keep trusting yourself when things get wobbly. If you’ve ever felt a little stuck or uncertain, this is your reminder that you're doing better than you think. I’m right there with you, and I’ve got you covered.

5 Reasons You’re Not Getting the Sales You Deserve (and the Mindset Shifts to Change That)

1. You’re hiding your brilliance instead of celebrating it.
🧠 Mindset Shift: Selling is an act of empowerment — for you and your clients. You’re helping people step into a better version of themselves.

2. You think mentioning your offer once is enough.
🧠 Mindset Shift: Every time you share your offer, you’re giving someone a new opportunity to say “yes” to themselves.

3. You’re talking about yourself, not about your dream client.
🧠 Mindset Shift: I am the guide, not the hero. My job is to light the path, not steal the spotlight.

4. Your sales page is letting you down.
🧠 Mindset Shift: My sales page is a love letter to my dream client’s future, not a brag book about me.

5. You’re worried about being “nice” instead of being powerful.
🧠 Mindset Shift: I choose power over people-pleasing — because impact matters more than approval.

Key Takeaways

Reframe slow periods as growth opportunities.
Your value isn’t defined by external results.
Take action, even when motivation feels low.
Celebrate small wins to keep your energy up.
Trust the process and your own timing.

EP149 - Money Tips That Make Sense with Bianca from Indigo Tax

Wed, 23 Apr 2025 00:15:00 +0800

In this episode, I sat down with Bianca from Indigo Tax, and we chatted about journey behind starting her business. We unpacked her leap into self-employment and how that bold move turned into a business she absolutely loves. We covered the real struggles small biz owners face with their finances and why understanding your numbers is one of the most empowering things you can do. Bianca shares tips for staying on top of your books, what to look out for as a new business owner, and why mindset matters just as much as money.

Key Takeaways

Understand your numbers—don’t just outsource blindly.
Simplicity in bookkeeping makes it easier to stay consistent.
Your relationship with money influences your business mindset.
You can start small and still feel in control of your finances.

Notable Quotes

“I never wanted to run a business… and now I wouldn’t go back.”
“When you understand your numbers, you make better decisions.”
“You don’t have to be scared of tax—just get help early.”
“I work with people who’ve been told they’re ‘bad with money’—and show them that’s not true.”
“Clarity in your finances gives you confidence everywhere else.”

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@‌indigotax

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EP148 - Wrap Your Biz in Purpose with Julia Clifton of 4MyEarth

Wed, 16 Apr 2025 00:15:00 +0800

In this episode, I chat with the ever-inspiring Julia Clifton from 4MyEarth. Julia left behind her corporate career to follow her passion for sustainability, and since 2007, she’s been creating easy, everyday swaps for single-use plastic through her business. All her cloth products are ethically made in India, machine washable, and designed to last for years—making it simple for Aussie households to reduce waste without sacrificing convenience.

We talk about how the business started, what it's really like running a product-based biz from home, and how she balances family life with purpose-led work. Julia’s goal? To see 4MyEarth products in every home across Australia—and after this chat, I have no doubt she’ll get there. If you’re dreaming of creating a business that feels meaningful and sustainable, this one’s going to speak right to your heart.

Want to explore Julia’s eco range? Head to www.4myearth.com.au and use the code SocialCircus for 15% off (excludes kits—they’re already discounted!).
Interested in fundraising or custom printing? Or just have a question? You can email Julia directly at sales@4myearth.com.au.

Key Takeaways:

You don’t need a perfect plan to start a purpose-led business.
Small, consistent tweaks can lead to big sustainability wins.
Mindset matters more than fancy tools or stock levels.
Community and mentoring accelerate business clarity.
Your past career isn’t wasted—it often informs your future success.

EP147 - The Silence between Sales

Wed, 09 Apr 2025 00:15:00 +0800

In this solo episode, I open up about how 2025 is shaping up to be one of the toughest years I've seen in business—yes, even tougher than the COVID years. If your business feels quieter than usual, like it’s whispering instead of roaring, you’re not alone. I break down what’s happening globally and locally that's affecting spending and share some soul-soothing and practical advice on how to navigate this tricky season. This episode is a reassuring reminder that slow seasons don’t mean failure, and it’s okay to realign, pause, and focus inward before you push forward.

📌 Key Takeaways

Uncertainty often leads to reduced consumer spending.
Quiet business periods don’t mean you’re failing.
Global events can impact even the most local business.
Realignment is a powerful strategy during slow times.
Don’t wait for the storm to pass—adjust your sails now.

EP146 - Confidence, Colour & Flamingos with Jen Bowers

Wed, 02 Apr 2025 00:15:00 +0800

I’m joined by the fabulous Jen from JenBe Brands. She’s a personal brand strategist and mentor known for creating “flamazing” brands that stand out like a flamingo in a flock of seagulls. With a background in graphic design and a passion for empowering midlife women, Jen helps her clients rediscover confidence, build presence, and bring their unique flair into their branding. Her program, Bring Back Your Pink, is all about reclaiming that bold, vibrant energy so many of us lose in the chaos of life and business.

Key Takeaways:

Branding is about who you are, not just what you do.
Midlife is the perfect time to reinvent and reclaim your voice.
Your personal story is the secret sauce in your brand.
Confidence comes from alignment, not perfection.
Ditch the “good girl” script and embrace your flamingo energy.

jenbebrands.com
instagram
Bring back your pink
Spotify

EP145 - Journaling Through Midlife

Wed, 26 Mar 2025 00:15:00 +0800

I’m joined by the lovely Sharon Wilkes-Burt — a certified Life Coach, speaker, and soon-to-be podcast host of Unravelling the Diary of a Midlife Mess. After three decades as a hair and makeup artist helping women look good, Sharon now supports midlife women in feeling good about who they are. She’s all about journaling, curiosity, and radical self-kindness as tools to help women navigate those big identity shifts in midlife. Honestly, she’s such a warm and honest soul, and I just know you’ll love hearing from her.

Key Takeaways:

Midlife is the perfect time to redefine who you are beyond your job.
Radical self-kindness is a powerful tool during life transitions.
Journaling helps compost what no longer serves you.
Stillness creates space to question what truly matters.
Your identity is bigger than the role you play in work or family.

Notable Quotes:

"You name your business and then you end up embodying it — terrifying but brilliant."
"Who am I without this job? That question rocked me."
"Journaling became my way of composting the parts of me that were no longer needed."
"We’re not meant to stay the same — midlife is where the magic of change really happens."
"Radical self-kindness is my go-to, especially on the hard days."

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sharonwilkesburt.com

EP144 - Menopause, Endo & Living Well

Wed, 19 Mar 2025 00:15:00 +0800

I’m thrilled to introduce you to Julie Farrelly, founder of My Menopause Clinic. Julie’s a functional integrative nurse practitioner with lived experience of menopause. She’s passionate about supporting women through this transformative phase, offering holistic, personalised care that helps us not just survive but truly thrive during menopause.

💬 Episode Summary (800 characters):

In this heartfelt chat, I’m joined by Julie Farrelly as we unpack the complex relationship between endometriosis and menopause—something I’ve personally battled. We dive into why endo doesn’t magically disappear at menopause (newsflash: I was hoping it would!) and how managing both at once is a whole new challenge. Julie shares why a personalised, holistic approach is so important, especially when the severity of endo doesn’t always match the pain. If you’re navigating midlife health challenges, this one’s packed with insights, compassion, and some seriously practical advice.

✅ Key Takeaways:

Endometriosis can persist post-menopause—know your symptoms.
Stage of endo doesn’t equal pain levels.
Holistic care is essential for menopause.
Hormone therapy can support, but it’s individual.
Self-advocacy is vital—know your options.

✍ Notable Quotes:

"There’s no magic switch where endo just disappears when menopause hits."
"Pain doesn’t always correlate with the stage of endo—and that’s what makes it tricky."
"We need to empower women to advocate for the care they deserve, especially in midlife."
"Menopause isn’t the end—there’s so much life and vitality ahead when we manage it well."

My Menopause Clinic

EP143 - My Endometriosis Journey

Wed, 12 Mar 2025 00:15:00 +0800

In this episode, I dive into a deeply personal and important topic—endometriosis. As someone who has lived with it since my teenage years, I share my own journey, the struggles, and what I’ve learned along the way. March is Endometriosis Awareness Month, making it the perfect time to shed light on this often misunderstood condition. I discuss the symptoms, misconceptions, and why awareness is crucial. I also explore the broader impact it has on women's health and quality of life. If you or someone you know has endometriosis, this episode is here to provide insight, support, and empowerment. You're not alone in this.

Key Takeaways:

Endometriosis affects 1 in 9 women in Australia, yet it remains underdiagnosed.
Symptoms vary widely, making it difficult to diagnose early.
Awareness is key—many people still don’t fully understand the condition.
Pain is not normal—period pain that disrupts life should be investigated.
Support and advocacy matter—speaking up helps drive better treatment and research.

Notable Quotes:

"Endometriosis is more than just bad period pain—it affects every part of life."
"If your pain is stopping you from living your life, it's time to seek help."
"We need to talk about endometriosis more, so women aren’t suffering in silence."
"The more awareness we create, the closer we get to better treatments and support."
"Your pain is valid. You deserve to be heard and taken seriously."

EP142 - Reflecting on 14 year in Business

Wed, 05 Mar 2025 00:15:00 +0800

In this episode, I’m taking you behind the scenes of my 14-year business journey—sharing the highs, the struggles, and everything in between. I reflect on how my business has evolved, the lessons I’ve learned, and the mindset shifts that have helped me grow. From navigating changes in the digital world to staying resilient through challenges, I dive into what it really takes to sustain a business long-term. If you’ve ever wondered what running a business looks like over the years, this episode is for you. It’s raw, real, and packed with insights to help you build a business that thrives.

Key Takeaways:

Longevity in business is about adaptation, not perfection.
Learning to pivot is key to staying relevant.
Challenges are inevitable—how you respond defines your success.
Resilience comes from embracing both wins and setbacks.
Growth happens when you trust yourself and take action.

EP141 - Softness & Success in Business with Sam Dhu

Wed, 26 Feb 2025 00:15:00 +0800

In this episode, I chat with Sam Dhu about the intersection of mental well-being and business growth. We explore why self-compassion is a game-changer for entrepreneurs, how to embrace softness while still being successful, and the importance of giving yourself permission to grow without burnout. Business can be tough, but we don’t have to meet challenges with self-criticism—we can approach them with kindness and resilience. If you’ve ever felt the pressure to hustle at all costs, this episode will shift your mindset and give you a fresh perspective on sustainable success.

Key Takeaways:

Self-compassion is essential for business growth.
Success doesn’t require burnout or hustle.
Kindness toward yourself fosters resilience.
Permission to slow down is powerful.
Mental well-being is a business strategy.

instagram.com

samanthadhu.com.au

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EP140 - Lauren Mathie from Merio Product Lab

Wed, 19 Feb 2025 00:15:00 +0800

Lauren is the founder of Merio Product Lab, a company dedicated to helping product entrepreneurs and startups develop efficient, monetisable products. With years of experience in product development, she shares invaluable insights on navigating the challenges of launching and scaling a product-based business.

Episode Summary

In this episode, I sit down with the incredible Lauren from Merio Product Lab to talk all things product development. If you've ever thought about launching a product-based business or scaling an existing one, this episode is packed with gold! We dive into the biggest mistakes entrepreneurs make when developing products, how to create a solid strategy, and the secrets to navigating the tricky world of manufacturing and supply chains. Lauren shares her expertise on making sure your product is profitable and scalable from the get-go. If you're looking for practical, actionable advice on turning your product idea into reality, this one’s for you!

Key Takeaways

✅ A product development strategy saves time and money.
✅ Avoid rushing into manufacturing without proper planning.
✅ Your pricing should reflect your business growth goals.
✅ Understanding supply chains helps avoid costly mistakes.
✅ Testing and iterating is key before full-scale production.

meiryoproductlab.com
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EP139 - Nikki Paterson from Accomplished Education

Wed, 12 Feb 2025 00:15:00 +0800

My guest today is Nikki, the founder of Accomplished Education. Nikki has over 22 years of experience in state and federal law enforcement in Australia. In her role, she has sat on recruitment and promotion panels, which inspired her to create Accomplished Education - a business focused on helping people write winning job applications and prepare for interviews. Nikki is passionate about empowering individuals to showcase their value and land their dream roles.

Episode Summary:
In today's episode, Nikki and I dive deep into her journey of transitioning from law enforcement to entrepreneurship. Nikki shares how her frustration with seeing qualified candidates miss out on roles due to poor job application skills led her to create Accomplished Education as a "passion project" on the side.
We discuss how Nikki leveraged a career break to focus on building the foundations of her business, setting up systems and processes to streamline operations. Nikki emphasizes her commitment to maintaining both her day job and her business, as she finds fulfillment in the different aspects each role provides.
Nikki opens up about the ebb and flow of motivation, and the importance of being kind to herself and focusing on high-impact tasks. She also shares her plans to expand Accomplished Education's offerings, with a greater focus on training, workshops and teaching job seekers essential skills.
Throughout our conversation, Nikki's authenticity and determination shine through. Her story is an inspiring example of how you can build a successful business while maintaining a fulfilling career. I hope this episode encourages listeners to define success on their own terms and not be swayed by societal expectations.

Key Takeaways:

Define success on your own terms - don't be limited by societal expectations of what a "real" business looks like.

Embrace the ebb and flow of motivation and focus on high-impact tasks when energy is low.

Leverage the strengths of both your career and your business to find fulfillment in both.

Invest time upfront to build efficient systems and processes that support your business growth.

Sharing your expertise through training and workshops can be a powerful way to help others and grow your business.

Notable Quotes:
"If it works for you, do it. We define our own success."
"The to-do list will never be fully complete. Focus on what moves the needle."
"I thrive on process and structure. Monthly planning helps me stay on track."

www.accomplisheducation.com.au
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linkedin
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EP138 - Turning Passion into Profit

Wed, 05 Feb 2025 00:15:00 +0800

In this episode, I chat with Olga from Studio Thimble about her incredible journey from being a process engineer to launching a thriving sewing business. We dive into how she discovered her love for sewing, the transition from hobbyist to entrepreneur, and the challenges she faced along the way. Olga shares her insights on building a brand, creating an engaged community, and making a business out of a creative passion. If you’ve ever wondered how to turn something you love into a successful venture, this one’s for you. It’s packed with inspiration, practical advice, and a whole lot of encouragement for anyone looking to take the leap into entrepreneurship!

Key Takeaways:

You don’t have to start with a business degree—passion and persistence go a long way.
Community is key—building relationships helps grow a loyal audience.
Embrace your journey—even if it takes unexpected turns, it can still lead to success.
Teaching others your craft can be a great business model.
Authenticity is your superpower—people connect with real stories and genuine passion.

https://studiothimbles.com.au/
https://www.facebook.com/StudioThimbles
https://www.instagram.com/studio_thimbles/

EP137 - Starting Now is Totally Fine

Wed, 29 Jan 2025 00:15:00 +0800

Hi, I’m Sarah Thomson, and in this episode, I’m flying solo! I wanted to dive into the idea that starting now is always fine—no matter the time of year. So many of us feel pressure to start fresh in January, but life gets in the way. I’ll share my thoughts on how to reset, build momentum, and set goals that actually work for your business and life.

Episode Summary: January can feel like a chaotic blur, especially for business owners juggling holidays, family, and the pressure of a ‘new year, new me’ mindset. In this episode, I explore why waiting for the perfect moment isn’t necessary and how you can start fresh anytime. I share practical ways to regain focus after a slow start, rethink goal-setting to fit real life, and embrace consistency over perfection. Whether you’re feeling behind or just need a reset, I’ll show you how to create momentum without the stress. Let’s ditch the overwhelm and make progress on our terms!

Key Takeaways:

It’s never too late to start fresh—momentum can begin any day.
Perfection isn’t the goal; small, consistent steps matter more.
Customizing your goals to fit your life leads to better success.
Overcoming the January slump starts with giving yourself grace.
Focus on what you can do rather than what you’ve missed.

Notable Quotes:

"The perfect time to start is whenever you decide to. No need to wait for a fresh calendar!"
"Small steps build big momentum—don’t underestimate the power of just starting."
"January isn’t a deadline; it’s just a month. Your progress is on your timeline."
"Forget the pressure to have it all figured out—just take action."
"Your goals should fit your life, not the other way around."

EP136 - Smart Money Moves for Entrepreneurs with Mel Browne

Wed, 22 Jan 2025 00:15:00 +0800

In this episode, I’m joined by Mel Brown, a financial expert and author of My Financial Adulting Plan. With years of experience helping individuals and business owners take control of their money, she’s here to share her wisdom on making finance work for you. We unpack the myths around money, discuss practical strategies for managing cash flow, and explore why understanding your finances is crucial for business success. Mel shares her journey from struggling with money to becoming a financial powerhouse, offering relatable insights along the way. Whether you’re an entrepreneur looking to get a grip on your business finances or someone who just wants to feel more confident with money, this episode is packed with insights you can start using today. We also chat about the mindset shifts needed for financial success—because money isn’t just about numbers, it’s about confidence too!

Resource Page : https://www.melissabrowne.com.au/thesocialcircus

Join the next live round of My Financial Adulting Plan : More Info

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Key Takeaways:

Financial literacy is the key to business success.
Small changes in money habits create big results.
Understanding cash flow helps you make smarter decisions.
Investing isn’t just for the wealthy—it’s for everyone.
Confidence with money starts with knowledge and action.

EP135 - Choosing your Word for 2025

Wed, 15 Jan 2025 00:15:00 +0800

In this episode, I’m diving into the tradition of picking a "word for the year" and how it can set the tone for everything you do. I explore why this practice is so popular and share practical steps for choosing a word that feels authentic and aligned with your goals. Whether you’ve been doing this for years or it’s your first time, I’ve got tips and anecdotes to guide you through the process. I’ll also reflect on the podcast’s incredible three-year journey, sharing my excitement for the episodes ahead. If you’re ready to kickstart 2025 with focus and intention, this one’s for you!

Key Takeaways

Reflect on your past year before choosing your word.
Let your word align with your personal and professional goals.
Avoid choosing a word arbitrarily; it should resonate deeply.
Use your word as a decision-making anchor throughout the year.
Revisit your word often to stay motivated and on track.

Notable Quotes

"Your word for the year isn’t just a word; it’s your North Star."
"Choosing a word aligned with your values can be a game-changer."
"Reflection is the key to finding a word that truly resonates."
"This simple practice can create clarity in your life and business."
"The word you choose will shape your focus and your year."

EP134 - The Final Episode of 2024

Wed, 11 Dec 2024 00:15:00 +0800

In this reflective episode, I take you behind the scenes of "The Social Circus" as we close out 2024. It’s been three amazing years of podcasting, and I’m sharing what I’ve learned along the way—the challenges, triumphs, and why we take a well-deserved break over Christmas. I delve into what it takes to keep a podcast running weekly, from the energy and planning to the constant creativity. This episode is a mix of gratitude, storytelling, and a sneak peek at what’s to come for the podcast in 2025. Whether you're a fellow podcaster, a business owner, or just curious about the journey, there’s plenty of inspiration to take away. Let’s wrap up the year together with positivity and purpose!

Canva Declutter

Enter the code SARAHOSB before checking out (the spot to enter the code is just below the PayPal button), and receive a $40 discount on the program (inc the VIP option). The code is only valid for the first 100 people

Key Takeaways

Consistency is the backbone of podcasting success.
Taking breaks is essential for maintaining creativity and energy.
Reflecting on accomplishments keeps motivation alive.
Planning ahead ensures podcast longevity.
Sharing gratitude fosters connection with your audience.

EP133 - Your Year in Review 2024

Wed, 04 Dec 2024 00:15:00 +0800

Episode Summary

In this episode of The Social Circus, I dive into the power of reviewing your year—yep, we’re talking about the highs, lows, and everything in between for 2024! I share practical steps to evaluate your business performance, unpack what worked (and what didn’t), and identify where you can level up. You’ll also hear about my own reflections as I gear up for 2025, because who doesn’t love a sneak peek? Whether you’re a pro at annual reviews or feeling a bit clueless, this chat is packed with tips to wrap up your year with clarity and purpose. Ready to turn those lessons into goals for 2025? Let’s do this!

2025 Goal Setting and Planning Workshop

Key Takeaways

Break your year into sections to identify trends.
Celebrate wins, no matter how small.
Use data to guide your decisions for 2025.
Reflect on challenges to discover growth areas.
Create actionable goals for the new year.

Notable Quotes

"Reflection isn’t about criticism—it’s about growth."
"Your biggest wins might not be in the numbers but in the lessons learned."
"Small steps forward are still steps forward."
"Reviewing your year is like prepping your soil for next season’s harvest."
"Clarity comes from looking back before moving ahead."

2025 Goal Setting and Planning Workshop

EP132 - Chris Gaskell - From Haircuts to Entrepreneurship

Wed, 27 Nov 2024 00:15:00 +0800

In this episode, I’m joined by Chris from MopTops Hair, and together, we dive into her incredible journey from founding a children’s hair salon to running a successful business for nearly two decades. Chris and I reminisce about our first meeting when she cut my son’s hair as a toddler, and we explore how her salon became a haven for families. We also discuss the highs and lows of entrepreneurship, the importance of building community, and why understanding your customers is key. Whether you're a parent, a business owner, or just someone looking for inspiration, there’s something here for you!

Key Takeaways:

Specialising in a niche can set your business apart.
Building strong customer relationships is invaluable.
Serving families requires a unique approach to customer care.
Perseverance and passion are essential for business growth.
Always adapt to changing customer needs.

https://www.facebook.com/moptopshaircare?mibextid=LQQJ4d
https://linktr.ee/moptops101
https://www.instagram.com/chris_gaskell_moptopshaircare/

EP131 - Innovative Business with Jenni Harding

Wed, 20 Nov 2024 00:15:00 +0800

This week, I had an inspiring conversation with Jenni Harding, the brains behind Greatest Good. We dived deep into the world of purpose-driven business, exploring how Jenni’s unique approach helps businesses thrive while creating a positive impact. We chatted about the challenges of blending social media strategy with mindset shifts, and Jenni shared her secrets to building resilience and staying authentic in a competitive world. Whether you’re a small business owner or dreaming of starting one, this episode is packed with actionable tips to help you navigate growth, embrace innovation, and connect with your audience in meaningful ways.

Key Takeaways:

Purpose-driven businesses create lasting impact and build trust.
Mindset is the foundation for successful decision-making.
Authentic storytelling connects brands with their audience.
Social media strategy must align with core business values.
Resilience is essential for overcoming entrepreneurial challenges.

Website: https://www.greatestgood.com.au

Christmas Gift Guide: https://www.greatestgood.com.au/australian-christmas-gift-guide

Shopping: https://www.greatestgood.com.au/shop.html

Donating: https://www.greatestgood.com.au/donate.html

Facebook

Instagram

EP130 - Why Goal Settings Starts with a BIG Number

Wed, 13 Nov 2024 00:15:00 +0800

In this episode of The Social Circus, I dive into the power of goal setting and why starting with a big number can make all the difference in achieving success. As we approach the end of the year, it's natural to feel a bit drained, especially with the summer holidays and Christmas looming for those of us in Australia. But this is the perfect time to pause, reflect, and think about what we want to achieve in the coming year. I guide listeners through actionable steps on how to set big, meaningful goals for 2025, break them down into manageable pieces, and keep the motivation alive even as the festive season kicks in. So grab your pen and paper, because I've got loads of tips to help you enter the new year with a clear and inspiring plan!

Key Takeaways

Start with a big, ambitious goal to inspire action.
Break goals down into achievable steps for clarity.
Avoid burnout by aligning your goals with your energy cycles.
Take advantage of end-of-year momentum to set intentions.
Regularly review your progress to stay on track.

Notable Quotes

"Big goals inspire big action; don’t shy away from aiming high."
"Breaking goals down doesn’t make them smaller—it makes them achievable."
"Align your goals with your natural energy flow to avoid burnout."
"End the year strong by setting a vision for the next."
"Your progress is a journey; keep revisiting and refining."

Digital Queens Mastermind

Blooming Business Academy

Click here to book FREE goal setting masterclass:

EP129 - Why You Should Join My Mastermind

Wed, 06 Nov 2024 00:15:00 +0800

In Episode 129 of The Social Circus, I'm diving into the year-end hustle and the exciting energy of November as we gear up for the big finale of 2024. I'll chat about the unique rhythm of December, especially for those of us in Australia preparing for the summer holidays. With December as a hectic month, November is our golden window to finish strong! I’ll also share a peek into my Digital Queen's VIP Party Week—an event that has grown into a highlight for my community, designed to get everyone energised and aligned with their goals for the coming year. Whether you're planning big things for your business in 2025 or just trying to squeeze in those final 2024 to-dos, there’s something in this episode for you.

Key Takeaways

November’s the Time: Use November to lock in 2024 goals.
Plan for 2025 Now: Start shaping those ambitions.
Celebrate Progress: Reflect on what’s worked this year.
Engage Your Community: Events like VIP weeks boost connection.
Make Time for Rest: Balance work with self-care as the year closes.

EP128 - Women, ADHD, and Business Success with Mel Stibbs

Wed, 30 Oct 2024 00:15:00 +0800

In this episode, I dive into a heartfelt and enlightening conversation with Mel Stibbs, the founder of ADHD Village. We explore the unique challenges neurodivergent women face, especially in the business world, where typical structures and approaches don’t always fit. Mel opens up about her personal journey, from her late diagnosis of ADHD and autism to the drive to create a community where women can feel seen and supported. Together, we talk about how to balance the superpowers of ADHD—like creativity and drive—with the daily struggles, including organisation, emotional regulation, and overcoming stigma. Mel shares insights on the dangers of self-diagnosis, the rise of ADHD awareness on social media, and the importance of surrounding yourself with people who understand you. This episode is an open, honest conversation aimed at inspiring and empowering neurodivergent women to embrace their strengths and create a business journey that truly works for them.

Key Takeaways

Embrace your neurodivergent strengths, but recognise the challenges.
Surround yourself with a supportive community that "gets" you.
Avoid self-diagnosis and consult a professional if ADHD resonates.
ADHD can amplify both creativity and overwhelm; find strategies.
Advocate for acceptance—neurodivergence should be understood.

EP127 - Managing Menopause with nurse practitioner Julie Farrelly

Wed, 23 Oct 2024 00:15:00 +0800

In this episode, I sit down with Julie, a functional medicine nurse practitioner, to explore what sets this approach apart from traditional healthcare. We dive into the differences between a nurse practitioner and a general practitioner (GP), highlighting the unique blend of experience and advanced training that nurse practitioners bring to the table. Julie shares insights into the core principles of functional medicine—like addressing root causes rather than just symptoms—and how this approach can make a real difference for patients. Whether you're curious about alternative approaches or seeking a deeper understanding of healthcare options, this episode is packed with valuable insights for anyone wanting to take charge of their wellbeing.

Key Takeaways

Functional medicine focuses on identifying root causes, not just treating symptoms.
Nurse practitioners combine clinical experience with advanced training for holistic care.
There are fewer than 3,000 nurse practitioners in Australia, making them a unique asset.
Functional medicine emphasizes patient education and empowerment.
Collaboration between medical professionals can lead to more personalised care.

juliefarrelly.com.au
https://www.facebook.com/juliefarrellyatAchieveOptimalHealth
https://www.instagram.com/achieveoptimalhealth/

EP126 - Building Trust in Skincare with Aijan

Wed, 16 Oct 2024 00:15:00 +0800

In this episode, I sit down with the inspiring founder of Aijan Skincare to uncover the story behind her brand. We dive into her transition from the world of finance to the skincare industry, and why redefining ageing is at the core of her brand's mission. She shares her insights on the misconceptions surrounding skincare, the importance of trust, and what it means to create a product line that truly resonates with women. If you're curious about how skincare can empower you to age on your own terms, this conversation is packed with wisdom and actionable insights.

Key Takeaways:

Transitioning industries can spark innovative ideas.
Redefining societal norms around ageing is empowering.
Trust is key in building a successful skincare brand.
Skincare goes beyond appearance; it’s about vibrancy.
Pursuing passion leads to rewarding entrepreneurial journeys.

www.aijan.com
@‌aijanskincare
@‌age__isjuatanumber

EP125 - Caryn Rance - Why Your Business Needs Inclusive Design

Wed, 09 Oct 2024 00:15:00 +0800

In today’s episode, I’m chatting with the wonderful Caryn from Firefly Graphics about something super important but often overlooked: inclusive design. If you’re like me and hadn’t even heard of this concept until recently, don’t worry—you’re not alone! Caryn and I dive into what inclusive design really means, why it matters for small businesses, and how it can create a more welcoming experience for your customers. Caryn shares practical tips and insights on how to incorporate inclusivity into your branding and design without it feeling overwhelming. Trust me, after this chat, you’ll see how these small changes can make a big impact on your business.

Key Takeaways:
Inclusive design ensures that everyone feels welcome when interacting with your brand.
Small businesses can make big strides with simple design changes.
Accessibility should be a priority from the start—not an afterthought.
Inclusive design helps expand your audience and deepen customer loyalty.
Being proactive about inclusivity reflects well on your business values.

Notable Quotes:
"Inclusive design isn't just about accessibility; it's about creating an experience where everyone feels valued."
"Small changes in your design can make a world of difference for people who might otherwise struggle to engage with your brand."
"The future of business lies in inclusivity—it's not just a trend, it's a necessity."
"Don't wait until you're bigger to focus on inclusive design—start where you are and grow from there."
"Inclusivity reflects the heart of your business—show your customers they belong."

EP124 - Why You Should Enter Awards

Wed, 02 Oct 2024 00:15:00 +0800

In this episode of The Social Circus, I dive into the importance of entering awards, especially for women in business. I reflect on my own experiences, sharing how I’ve gone from being a finalist several times to winning my first major award this year. It wasn’t an overnight success, and I discuss how persistence and believing in yourself are key ingredients. Many of us hesitate to put ourselves forward, thinking we’re not good enough, but I encourage you to challenge that mindset. Whether you're early in your journey or further along, entering awards can boost your confidence, visibility, and credibility in ways you may not expect!

Key Takeaways:

Awards can significantly enhance your business’s credibility.
It’s important to overcome the mindset of "not being good enough."
Persistence is key in being recognised—many stumbles happen before success.
Women, in particular, need to get better at promoting their achievements.
Entering awards can open doors you may not even realise exist.

Notable Quotes:

"For every success story, there’s usually a couple of stumbles behind the scenes."
"This year was my year, but it took a lot of effort to get here."
"Women, especially, are really bad at tooting our own horn."

EP123 - Building Cheerful Business Days with Roslyn Thompson

Wed, 25 Sep 2024 00:15:00 +0800

In this episode of The Social Circus, I chat with the amazing Roslyn Thompson, founder of Cheerful Days Co. We dive deep into the idea of blending business growth with positivity and mindset strategies. Roslyn shares her journey of building a business that focuses on creating joyful work environments while also driving success. We discuss how social media plays a role in fostering connections, what it’s like to work with clients who share your values, and some practical steps to maintain balance as a business owner. Whether you're just starting out or a seasoned entrepreneur, this episode is full of insights to help you grow your business with more joy and ease!

Key Takeaways:
Prioritise joy in your business to boost productivity.
Balance social media efforts with authentic connection.
The importance of mindset in business success.
Building relationships with aligned clients.
Incorporate self-care practices into your business routine.

Notable Quotes:
"Joy is a key ingredient to a thriving business – it’s not just about the numbers."
"When you’re authentically yourself, the right clients will always find you."
"Success doesn’t have to be stressful – it’s about finding your flow."
"Mindset is everything – how you think impacts your entire business."
"Social media is a tool, but connection is the heart of it."

https://www.cheerfuldaysco.au

https://www.instagram.com/cheerfuldaysco

https://www.linkedin.com/in/roslyn-thompson

https://www.facebook.com/cheerfuldaysco

EP122 - Navigating HR with Ash Battye

Wed, 18 Sep 2024 00:15:00 +0800

In this episode of The Social Circus, I chat with Ash Battye from Career Pursuit HR, and we dive deep into the world of human resources for small businesses. We cover everything from the common HR challenges that business owners face to how to build a strong and efficient team. Ash shares her top tips for creating a positive work culture and the importance of compliance. This episode is packed with valuable insights for any business owner who’s looking to streamline their HR processes and ensure their team thrives. Tune in for an episode full of practical, no-nonsense advice, and plenty of encouragement!

Key Takeaways:

HR compliance is crucial for business success and avoiding legal headaches.
Creating a positive work culture can boost employee morale and retention.
Streamlining your HR processes will save you time and reduce stress.
Hiring the right people starts with a clear job description and strong recruitment strategy.
Regular performance reviews help keep your team on track and motivated.

https://www.instagram.com/careerpursuithr/
https://www.facebook.com/careerpursuithr/
https://www.linkedin.com/in/ashleighbattye/
https://www.careerpursuit.com.au/

EP121 - Tania Carcenac - Terrified yet excited: Life as an entrepreneur

Wed, 11 Sep 2024 00:15:00 +0800

In this episode, I sit down with Tania Carcenac, an inspiring entrepreneur, to talk about the rollercoaster that is running a business. We explore that familiar mix of excitement and fear, which Tania brilliantly coins as "terrified yet excited." We dig into her journey, touching on the moments when fear actually pushed her to make bold moves. Throughout our conversation, we explore how business owners can lean into their fears, turning them into a driving force for success. Tania’s honesty about the challenges makes this a relatable episode for any entrepreneur facing uncertainty. You’re sure to walk away with practical tips and plenty of inspiration.

Key Takeaways:

Fear and excitement often coexist in entrepreneurship.
Facing your fears head-on can drive business growth.
It’s okay to be both terrified and excited—it’s part of the process.
The key to overcoming fear is to take action, even when you're unsure.
Surround yourself with supportive people who encourage you.

Notable Quotes:

"I’m terrified but excited all at the same time."
"Fear can either paralyze you or push you forward."
"Sometimes, taking that first step is all you need to unlock your potential."
"The scariest moments in business often lead to the biggest breakthroughs."
"Being both terrified and excited means you’re on the right track."

Website: https://taniacarcenac.com /
Instagram: https://www.instagram.com/tania.carcenac/ /
facebook: https://www.facebook.com/taniacarcenac.coaching /
Pinterest: https://www.pinterest.com.au/taniacarcenac/

The Midlife Makeover: A day of Style, Sass & Self Discovery
https://events.humanitix.com/the-midlife-makeover

EP120 - ChatGPT: A Small Biz Game-Changer

Wed, 04 Sep 2024 00:05:00 +0800

In this episode, I'm diving deep into the world of ChatGPT, the AI tool everyone seems to be buzzing about. We’ll explore what ChatGPT is, how it works, and why it’s relevant for small business owners. I'll walk you through the basics, break down the jargon, and share some practical tips on how you can start using AI to save time and enhance your business operations. Whether you're feeling overwhelmed by the tech talk or just curious about what all the fuss is about, this episode is designed to be your easy-to-understand guide. Let’s turn that intimidation into inspiration and help you see how ChatGPT can be a powerful ally in your business toolkit!

Key Takeaways

ChatGPT Demystified: Understand what ChatGPT is and how it works in simple terms.
AI in Business: Learn how AI can streamline tasks and save time for small business owners.
Practical Applications: Discover real-world ways to implement ChatGPT in your business.
Overcoming Tech Fears: Tips on how to embrace AI without feeling overwhelmed.
Staying Ahead: Why now is the time to start exploring AI for your business.

Notable Quotes

"AI isn’t just for the tech giants—small business owners can benefit immensely too!"
"Think of ChatGPT as your digital assistant, ready to help with the tasks that take up too much of your time."
"The key is to start small; even a little AI can go a long way in boosting your business."
"Don’t be intimidated by the tech—embrace it, and watch how it transforms your workday."
"ChatGPT is like having a brainstorming partner who never gets tired or runs out of ideas."

EP119 - My fave 5 AI tools that save me time & money

Wed, 28 Aug 2024 00:05:00 +0800

In this solo episode of The Social Circus, I’m diving into the world of AI and sharing my absolute favourite tools that can transform how you run your business. AI can feel a bit overwhelming and even a tad intimidating, but it doesn’t have to be! I’m breaking down my go-to AI tools that are not only powerful but also user-friendly, even if you're not a tech wizard. From streamlining your daily tasks to boosting your marketing efforts, these tools are game-changers. So, whether you’re curious about AI or looking for practical ways to incorporate it into your business, this episode is packed with insights that will help you get ahead of the curve.

Key Takeaways:

Embrace AI to streamline daily tasks.
AI tools can enhance your marketing strategies.
You don’t need to be tech-savvy to use AI.
Explore AI tools that fit your business needs.
Start small with AI and expand as you get comfortable.

Notable Quotes:

"AI can feel terrifying, but it’s also incredibly exciting if you know where to start."
"You don’t need to be a tech expert to harness the power of AI in your business."
"The right AI tools can revolutionise the way you work, making your business more efficient."

AI Tools I Use:

ChatGPT
Gemini
Jasper
DALL·E
Decipher AI
Manychat