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    <title>Marketing Agency CFO</title>
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    <description><![CDATA[<p>Marketing Agency CFO helps marketing agency owners master cash flow, profit margins, hiring decisions and financial forecasting. Hosted by Shane of Bender CFO Services, the show gives you practical, CFO-level guidance to grow a more profitable agency.</p>]]></description>
    <pubDate>Mon, 02 Nov 2026 09:00:00 -0500</pubDate>
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        <copyright>Copyright 2026 All rights reserved.</copyright>
    <category>Business:Management</category>
    <ttl>1440</ttl>
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          <itunes:summary>Real stories from marketing agency owners, plus the financial clarity to make better decisions.

On the Marketing Agency CFO Podcast, host Shane Bender, CPA, sits down with agency leaders to talk about how they built their businesses, the hard calls they’ve made, and what they wish they’d known sooner. You’ll hear honest conversations about growth, hiring, pricing, cash flow, and the lessons that come from owning a business, the wins and the mistakes.

Shane is the founder of Bender CFO Services, a fractional CFO firm that helps growing agencies improve cash flow, plan ahead, and navigate a changing marketplace. In each episode, he brings a CFO’s view to the conversation and keeps the finance talk simple and practical.

Some episodes feature a guest, and others are solo episodes where Shane shares ideas you can put to work right away. Most run about 20 minutes, so you can listen on a short drive or between meetings.

Made for marketing agency owners and anyone who hires agencies and wants to hear how great ones are run.

Want help with the financial side of your agency? Book a call with Shane at www.bendercfoservices.com.</itunes:summary>
        <itunes:author>Bender CFO Services</itunes:author>
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        <title>Marketing Agency CFO, Ep 1 - David Sonn</title>
        <itunes:title>Marketing Agency CFO, Ep 1 - David Sonn</itunes:title>
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                    <comments>https://shanez9j.podbean.com/e/marketing-agency-cfo-ep-1-david-sonn/#comments</comments>        <pubDate>Mon, 02 Nov 2026 09:00:00 -0500</pubDate>
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                                    <description><![CDATA[<p>On this episode of Marketing Agency CFO, Shane Bender sits down with Dave Sonn, Founder and President of Arc Intermedia, to discuss artificial intelligence, agency profitability, and the evolving digital marketing landscape.</p>
<p>With over 16 years of experience leading Arc Intermedia, Dave shares how his agency leverages AI to improve efficiency, expand services, and drive growth without sacrificing human expertise. They also explore the importance of managing profit margins, maintaining financial stability, and making confident leadership decisions. Whether you're a marketing agency owner or business leader, this conversation offers valuable insights into navigating industry changes and building a profitable, sustainable agency.</p>
<p>Learn More: Bender CFO Services: <a href='https://www.bendercfoservices.com/'>https://www.bendercfoservices.com/ </a></p>
<p>Arc Intermedia: <a href='https://www.arcintermedia.com/'>https://www.arcintermedia.com/ </a></p>
<p>About Marketing Agency CFO: Hosted by Shane Bender, Marketing Agency CFO features conversations with agency owners and industry leaders about financial strategy, business growth, and the challenges facing marketing agencies.</p>
<p>Bender CFO Services provides fractional CFO services to help marketing agencies gain financial clarity, improve profitability, and maximize growth.</p>
<p>#MarketingAgencyCFO #MarketingAgencies #FractionalCFO #ArtificialIntelligence #AgencyProfitability #BusinessGrowth</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On this episode of Marketing Agency CFO, Shane Bender sits down with Dave Sonn, Founder and President of Arc Intermedia, to discuss artificial intelligence, agency profitability, and the evolving digital marketing landscape.</p>
<p>With over 16 years of experience leading Arc Intermedia, Dave shares how his agency leverages AI to improve efficiency, expand services, and drive growth without sacrificing human expertise. They also explore the importance of managing profit margins, maintaining financial stability, and making confident leadership decisions. Whether you're a marketing agency owner or business leader, this conversation offers valuable insights into navigating industry changes and building a profitable, sustainable agency.</p>
<p>Learn More: Bender CFO Services: <a href='https://www.bendercfoservices.com/'>https://www.bendercfoservices.com/ </a></p>
<p>Arc Intermedia: <a href='https://www.arcintermedia.com/'>https://www.arcintermedia.com/ </a></p>
<p>About Marketing Agency CFO: Hosted by Shane Bender, Marketing Agency CFO features conversations with agency owners and industry leaders about financial strategy, business growth, and the challenges facing marketing agencies.</p>
<p>Bender CFO Services provides fractional CFO services to help marketing agencies gain financial clarity, improve profitability, and maximize growth.</p>
<p>#MarketingAgencyCFO #MarketingAgencies #FractionalCFO #ArtificialIntelligence #AgencyProfitability #BusinessGrowth</p>
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        <itunes:summary><![CDATA[On this episode of Marketing Agency CFO, Shane Bender sits down with Dave Sonn, Founder and President of Arc Intermedia, to discuss artificial intelligence, agency profitability, and the evolving digital marketing landscape.
With over 16 years of experience leading Arc Intermedia, Dave shares how his agency leverages AI to improve efficiency, expand services, and drive growth without sacrificing human expertise. They also explore the importance of managing profit margins, maintaining financial stability, and making confident leadership decisions. Whether you're a marketing agency owner or business leader, this conversation offers valuable insights into navigating industry changes and building a profitable, sustainable agency.
Learn More: Bender CFO Services: https://www.bendercfoservices.com/ 
Arc Intermedia: https://www.arcintermedia.com/ 
About Marketing Agency CFO: Hosted by Shane Bender, Marketing Agency CFO features conversations with agency owners and industry leaders about financial strategy, business growth, and the challenges facing marketing agencies.
Bender CFO Services provides fractional CFO services to help marketing agencies gain financial clarity, improve profitability, and maximize growth.
#MarketingAgencyCFO #MarketingAgencies #FractionalCFO #ArtificialIntelligence #AgencyProfitability #BusinessGrowth]]></itunes:summary>
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