The Sales Playbook Podcast

Episode 457 The Hidden Power You're Totally Oblivious To April 11, 2026

Sat, 11 Apr 2026 19:52:02 -0400

In this week's episode of The Sales Playbook Podcast we talk about an amazing power you're probably oblivious to.

Think I'm bluffing?

Then I triple dog dare ya to give this week's episode a listen..

Would you like a FREE copy of my How To Host A Sales Kickoff That Kicks Ass guide?

Shoot me an email and it's all yours! paul@yoursalesplaybook.com

Episode 456 AI The 3 Reasons Why EVERY Sales Rep Should Embrace It March 29, 2026

Sun, 29 Mar 2026 16:58:34 -0400

Soon, the use of AI in the sales trenches will no longer be optional, so;

In this week's episode of The Sales Playbook Podcast I'm going to share 3 reasons why EVERY sales rep should get on board!

For availability and pricing for my speaking engagements, email me paul@yoursalesplaybook.com

Episode 455 Cold Emails: Too Much? Too Little? Too Late? March 21, 2026

Sat, 21 Mar 2026 20:53:27 -0400

You send a cold email, how long should you wait until you follow up?

How much is too much?

Too little?

And yep, we can't be "too late", so;

In this week's episode of The Sales Playbook Podcast we're gonna go there!

Click Here for details about our upcoming Cold Email webinar Cold Emails: From Ignored To Replied

Episode 454 The Cold Email That Turns Decision Makers Off March 15, 2026

Sun, 15 Mar 2026 19:17:34 -0400

There's one type of cold email that decision makers disregard more than any other type and here's the thing;

You've probably been sending it all along!

On this week's episode of The Sales Playbook Podcast we're going to talk about it and more importantly;

I'm going to show you how you can apply an immediate fix!

Click Here for details about our upcoming Cold Email webinar Cold Emails: From Ignored To Replied

Episode 453 Cold Emails and 3 Ways To Get Better Results March 7, 2026

Sat, 07 Mar 2026 17:47:30 -0500

I loaded this episode up with so many actionable tips to help you get BETTER results from those cold emails you're sending.

Seriously, you'll want pen and paper for this episode!

Enjoy!

PS For more information about my email workshops shoot me an email paul@yoursalesplaybook.com

Episode 452 Don't Be Afraid Of Pissing Off Potential Clients February 28, 2026

Sat, 28 Feb 2026 16:02:48 -0500

Sometimes we avoid certain things simply because we're afraid it's going to piss off a potential client;

Dude, it's costing and I'm about to tell you HOW!

And I'm also gonna teach ya a super cool problem solving approach I like to call the "Goalpost" approach.

Check out this week's episode!

For more information about my customized sales workshops, onsite training, etc, email me paul@yoursalesplaybook.com

Episode 451 You're Not As Productive As You'd Like To Believe December 7, 2025

Sun, 07 Dec 2025 14:52:48 -0500

When it comes to prospecting, I'm willing to bet that you're fooling yourself!

There are two other areas as well, where most sales professionals are missing something that's robbing their results.

In this week's episode, I'm going to reveal all, and;

Offer you some nifty ways to course correct!

For availability and pricing for my keynote speeches, onsite training, and Sales Kickoff presentations, email me paul@yoursalesplaybook.com.

Oh, and to get the secret savings link on our Prospect Like A Pro course, email me ASAP.

Episode 450 What Was Once Old Is Now New Again In Sales November 30, 2025

Sun, 30 Nov 2025 15:01:01 -0500

There are some absolutely awesome approaches to sales that we've somehow forgotten about while embracing all the latest ones.

Kind of hard to stand out while you're doing what EVERYONE else is doing, so;

I have two approaches I'm going to share in this week's episode.

One more thing . . .

Our Black Friday weekend sales is about to end, so if you'd like to save $100 on our Prospect Like A Pro course, $150 on our ChatGPT Sales Course, $99 on our Closer's Academy course, or join us for our upcoming Cold Emails That Don't SUCK webinar for only $59, click HERE ASAP.

Episode 449 How To Leverage The Holiday Season November 22, 2025

Sat, 22 Nov 2025 16:07:32 -0500

So many sales reps fail to leverage the holiday season, and instead;

They actually feel quite challenged by it. Not on my watch, baby!

I have 8 ideas that will help you kick some butt!

For information about my Sales Kickoff speaking engagements, please email me paul@yoursalesplaybook.com

Episode 448 How To Find A Potential Client's Email Address November 15, 2025

Sat, 15 Nov 2025 16:07:56 -0500

Would you like to know an all-caps FREE way to find a potential client's email address?

You'll want to check out this super simple tip that I share during this super short episode of The Sales Playbook Podcast!

For speaking engagement inquiries, you can email me paul@yoursalesplaybook.com

Episode 447 An Insanely Cool Way To Find Leads November 8 2025

Sat, 08 Nov 2025 09:19:54 -0500

Would you like a way to generate leads where you'll have almost no one else utilizing that lead source?

Then run, don't walk, over to this week's episode of The Sales Playbook Podcast 'cause I got a little something/something that will rock your leads!

Episode 446 The High Yield Low Yield Variable For Selling Smarter October 5 2025

Sun, 05 Oct 2025 15:19:15 -0400

On this week's episode of The Sales Playbook Podcast, we talk about what happens if you don't "audit" certain sales habits from time to time!

Oh, and there's a cool FREEBIE I'm going to send everyone too!

If you'd like to check my availability for your Sales Kickoff or my one on one sales coaching, you can email me paul@yoursalesplaybook.com

Episode 445 The Secret Weapon NOBODY Uses In Sales, So Maybe You Should September 1, 2025

Mon, 01 Sep 2025 15:36:01 -0400

There's a "secret weapon" NOBODY thinks to use in sales, and that's all the more reason why YOU should!

Think I'm bluffing? Then you'd better check out this week's episode!

Planning your Sales Kickoff? Email me for my FREE How To Host A Sales Kickoff That Kicks Ass guide. paul@yoursalesplaybook.com

Episode 444 3 Out Of The Box Ways To Use Testimonials August 24, 2025

Sun, 24 Aug 2025 15:15:01 -0400

Want to stand out during the sales cycle?

On this week's episode of The Sales Playbook Podcast, we're going to talk about 3 ways you can do that with testimonials, and;

I'll bet you a stick of gum that you aren't doing these things already!

For more information on my on-site training programs and sales kick-off speaking engagements, click HERE.

Episode 443 Testimonials: The Things We Never Think About But Really SHOULD August 17, 2025

Sun, 17 Aug 2025 13:18:10 -0400

There are things that we never think about when it comes to testimonials, so grab your swimsuit because we're gonna cannonball into that pool!

Think I'm bluffing?

Then I triple dog dare ya to listen to this week's episode of The Sales Playbook Podcast.

Would you like a FREE copy of my How To Host A Sales Kickoff That Kicks Ass guide?

Send me an email paul@yoursalesplaybook.com to get your free copy!

Episode 442 How To Deal With Difficult People and Difficult Situations

Sun, 10 Aug 2025 12:09:04 -0400

None of us likes to think about the difficult people/situations we have to occasionally navigate as sales professionals;

Maybe that's the problem?

In this week's episode of The Sales Playbook Podcast, we're gonna go there!

At the end of the podcast, I offer a cool FREEBIE, so make sure you get yours "while supplies last" :)

If you'd like to consider me for your upcoming Sales Kickoff meeting, email me, paul@yoursalesplaybook.com for topics I cover and my speaking fees.

Episode 441 How To Find Your Way Out Of A Challenging Situation August 3, 2025

Sun, 03 Aug 2025 14:34:23 -0400

Here's something super simple you can do that will help you not only solve any current challenges, it will help you with future ones too, and;

This approach will also help you come up with ideas, new approaches, and even serve as a tool for when you have team brainstorming sessions!

Enjoy and please share this with your team so we can help more people in the sales community!

For information about my one-on-one sales program, click HeRe.

Episode 440 One Reason Why You Aren't Getting The Results That You Want June 7, 2025

Sat, 07 Jun 2025 20:09:52 -0400

I was going through a rough patch with my business recently, and I wasn't getting the results that I wanted, and then;

I remembered something a multi-millionaire taught me years ago that helped me turn things around, and;

NOBODY ever talks about this!

Episode 439 Counterintuitive Prospecting May 4, 2025

Sun, 04 May 2025 15:20:43 -0400

Ready for a different approach to prospecting?

In this week's episode of The Sales Playbook Podcast, we're gonna challenge the way you've been taught to prospect.

Episode 438 What To Do When Someone Asks You A Rude Question April 27, 2025

Sun, 27 Apr 2025 13:45:31 -0400

Did you ever have someone ask you a rude/intrusive question?

Here's how you handle it and more importantly;

Regain control of the discussion.

Episode 437 What To Do When A Deal Gets Competitive March 9, 2025

Sun, 09 Mar 2025 17:04:27 -0400

In this week's episode of The Sales Playbook Podcast, I take you through an all caps POWERFUL tactic to use when you discover competitors competing for that account you're trying to land.

Episode 436 2 Mistakes To Avoid When You Lose A Deal March 2, 2025

Sun, 02 Mar 2025 16:07:22 -0500

Nobody EVER discusses what to do when you lose a deal;

Until now that is!

On this week's episode of The Sales Playbook Podcast, we're gonna go there!

Episode 435 A Powerful Closing Phrase February 22, 2025

Sat, 22 Feb 2025 14:38:56 -0500

There's a powerful phrase that EVERY sales professional needs to leverage during the sales cycle.

It's super easy to deploy and so obvious that you're practically tripping over it!

I share it during this week's episode of The Sales Playbook Podcast.

Episode 434 A Cold Email Tactic That Increases Responses February 16, 2025

Sun, 16 Feb 2025 13:42:33 -0500

We've been testing a really cool email tactic that increases both responses and;

The quality of the responses.

Think I'm kidding?

Then I dare ya to check out this week's episode of The Sales Playbook Podcast.

Episode 433 A Sales Productivity Hack EVERY Sales Rep Should Leverage February 7, 2025

Fri, 07 Feb 2025 14:28:43 -0500

I've been getting a lot more work completed lately and I owe it all to a really cool productivity hack that costs nothing to do, and;

It's actually quite fun!

Think I'm bluffing?

Then I triple dog dare ya to give this week's episode of The Sales Playbook Podcast a listen!

Episode 432 Sales and The 200 Hour Rule January 19, 2025

Sun, 19 Jan 2025 12:20:43 -0500

There's a really simple thing you can do that will catapult you ahead of 95% of your sales peers.

We'll go there on this week's episode of The Sales Playbook Podcast.

Download a FREE copy of my How To Hire A Sales Coach guide by clicking HERE.

Episode 431 2 Mistakes That Limit Your Professional Growth January 5, 2025

Sun, 05 Jan 2025 14:55:14 -0500

There are 2 mistakes that most people make when it comes to professional development, and;

It's right in front of them!

On this week's episode of The Sales Playbook Podcast, we're gonna go there!

This week's episode is brought to you by my one-on-one sales coaching program. Please click here for details.

Episode 430 You MUST Include This With Your 2025 Goals December 29, 2024

Sun, 29 Dec 2024 16:37:45 -0500

Don't even think about crafting your 2025 goals without considering the one thing most people forget to include with their goals.

I've included several examples and 3 questions you should ask yourself BEFORE the new year starts!

Think I'm bluffing?

Then I triple dog dare ya to give this week's episode of The Sales Playbook Podcast a listen!

Episode 429 The Secret Sales Tactic EVERY Sales Reps Can Learn From Allstate December 2, 2024

Sun, 01 Dec 2024 17:25:39 -0500

You can learn a really cool sales tactic from the Allstate commercials and it goes totally undetected.

Oh, and it's not only effective;

It needs to become an essential part of your prospecting efforts!

IMPORTANT IMPORTANT IMPORTANT

This episode is time sensitive because there's a FREEBIE at the end of the podcast that disappears tomorrow, December 2nd, at 5:00 pm EST.

Episode 428 Failing To Do This Could Ruin You As A Sales Professional November 24, 2024

Sun, 24 Nov 2024 13:35:36 -0500

There's something that I saw during the pandemic.

I see it again, at least twice a year, and;

I've seen it as an overall "vibe" when it comes to the ever-changing landscape of sales, and;

It's taking money out of your pocket if it goes unchecked!

In this week's episode of The Sales Playbook Podcast;

We're gonna go there!

To download my free guide How To Host A Sales Kickoff That Kicks Ass, please click HERE.

For more information about my availability and fees for your upcoming Sales Kickoff meeting or onsite training, email me paul@yoursalesplaybook.com

Episode 427 Conquering Procrastination November 17, 2024

Sun, 17 Nov 2024 12:12:09 -0500

One of the biggest (if not THE biggest) destroyer of dreams is procrastination!

On this week's episode of The Sales Playbook Podcast, we're gonna go there, and;

I have an amazingly simple way to conquer it!

Resources shared in this episode;

Click HERE to download our FREE guide: How To Host A Sales Kickoff That Kicks Ass.

To learn more about our 2025 sales program, click HERE.

Episode 426 The Art Of Getting Things Done November 9, 2024

Sat, 09 Nov 2024 16:44:34 -0500

This time of year things can be a tad hectic with all the stuff on our plates, but;

How can you get things done WITHOUT that feeling of overwhelm?

In this week's episode of The Sales Playbook Podcast, we're gonna go there!

Click HERE to download a copy of my FREE How To Hire A Sales Coach guide.

Episode 425 I Screwed Up On My Goals But There's Good News October 27, 2024

Sun, 27 Oct 2024 16:18:20 -0400

In this week's episode of The Sales Playbook Podcast, I share some important lessons I learned when I completely screwed up my goals!

You won't want to miss this episode because I hold nothing back!

For your information, our new 2025 sales program has launched, and the good news is that you can start it today!

Click HERE to check it out!

Episode 424 Q4 And The 3 Things You Must Ask Your Clients For October 6, 2024

Sun, 06 Oct 2024 15:43:41 -0400

In this week's episode of The Sales Playbook Podcast, we're going to talk about 3 things you MUST ask your clients for as we start Q4, because;

If you do, you have 3 secret weapons to help your results!

For information on how you can book me to speak at your upcoming sales kick-off meeting click HeRe!

Episode 423 THE Biggest Fourth Quarter Mistake September 29, 2024

Sun, 29 Sep 2024 11:46:56 -0400

In this week's episode of The Sales Playbook Podcast, we're going to discuss a HUGE mistake many of you are about to make as you enter Q4.

Sadly, many sales professionals made the same mistake during the pandemic, during changes in the economy, the longer sales cycles we've been experiencing, etc.

For information on how you can book me to speak at your upcoming sales kick-off meeting click HeRe!

Episode 422 How My Client Landed 2 Major Appointments September 22, 2024

Sun, 22 Sep 2024 17:15:41 -0400

One of my students landed appointments with 2 major companies, and;

In this week's episode of The Sales Playbook Podcast, I'll share exactly HOW they did it!

Episode 421: Prospecting and THE Biggest Mistake You're Probably Making September 14, 2024

Sat, 14 Sep 2024 15:19:32 -0400

I have some prospecting data I'm going to share in this episode and it isn't pretty, but;

The cure is super easy and I have a few freebies for you that will help!

Resources mentioned in this episode:

FREE Creative Prospecting Guide

How To Write Cold Emails That Command Attention

Episode 420 The Why Humor Is Essential To The Prospecting Process September 8, 2024

Sun, 08 Sep 2024 12:13:44 -0400

In this week's episode of The Sales Playbook Podcast, we'll discuss why humor is so important to the prospecting process.

Click HERE to download my FREE Creative Prospecting Guide.

Get A FREE Copy Of This ASAP Before It Goes Away September 3, 2024 Timely, Check it Out Right Away!

Tue, 03 Sep 2024 18:16:59 -0400

Boy do I have a cool FREEBIE for ya, but;

You better get your FREE copy ASAP before it goes away!

Episode 419 The SDR Who Got My Attention and Then Lost It September 1, 2024

Sun, 01 Sep 2024 13:55:51 -0400

There was this SDR who did something brilliantly creative to get my attention, and then;

Things went wrong . . . terribly wrong!

On this week's episode of The Sales Playbook Podcast, we're gonna go there!

This episode of The Sales Playbook Podcast is brought to you by our From Cold To Gold: Prospecting Tactics That Convert webinar. Click HERE for details.

Please direct all speaking engagement inquiries to paul@yoursalesplaybook.com

Episode 418 Prospecting: A Non-Negotiable Tactic Every Sales Rep Should Use August 27, 2024

Tue, 27 Aug 2024 22:24:53 -0400

It's getting harder and harder to get a busy decision-maker's attention, and;

If you want to stand out, you'll need to consider the approach we discuss in this week's episode of The Sales Playbook Podcast.

Click HERE to learn about our upcoming prospecting webinar: From Cold To Gold Prospecting Tactics That Convert!

Episode 417 Another Silent Killer Of Success August 24, 2024

Sat, 24 Aug 2024 22:34:01 -0400

On this week's episode of The Sales Playbook Podcast, we're going to talk about a "silent killer" of your success, and;

It usually goes undetected!

Click Here for information about my 1 on 1 coaching program.

Click HERE to learn how to hire me to speak at your next event.

Episode 416 Do This Whenever You're Having A Bad Day August 23, 2024

Fri, 23 Aug 2024 11:50:13 -0400

There's an old saying that tells us we should "never look back", but;

Sometimes you need to look back to keep moving forward.

I get into the details and share how I recently turned around a day where I was guilty of "stinking thinking"!

Click Here for information about my 1 on 1 coaching program.

Click HERE to learn how to hire me to speak at your next event.

Episode 415 How To 10x Your Discovery Calls August 18, 2024

Sun, 18 Aug 2024 20:12:51 -0400

There's one thing you need to realize when it comes to your discovery calls, and;

Once you embrace it;

Your sales results will improve dramatically!

In this week's episode of The Sales Playbook Podcast, we're gonna go there!

During the podcast, I mentioned our upcoming discovery call webinar. Click HERE for more details.

Episode 414 One Of The Most Underutilized Tactics That Will Skyrocket Your Results August 13, 2024

Tue, 13 Aug 2024 20:04:37 -0400

Here's a tactic that pretty much nobody does and yet;

It will fast forward your success faster than any other tactic!

Think I'm bluffing?

Check out this week's episode of The Sales Playbook Podcast and see for yourself!

Click Here for information about my 1 on 1 coaching program.

Click HERE to learn how you can hire me to speak at your next event.

Episode 413 Want To Improve? This Is A Must August 11, 2024

Sun, 11 Aug 2024 09:34:51 -0400

There's something I've been doing for 20+ years and it's made all the difference when it comes to the level of success I enjoy today.

I triple-dog dare ya to not only listen to this episode but;

Embrace it as a "must-have" on YOUR success journey!

Click Here for information about my 1 on 1 coaching program.

Click HERE to learn how you can hire me to speak at your next event.

Episode 412 Most People Do This And It Hurts Their Results August 10, 2024

Sat, 10 Aug 2024 08:54:01 -0400

This episode is going to hit you right between the eyes because it's something we all do and it hurts us in so many ways.

Click Here for information about my 1 on 1 coaching program.

Click HERE to learn how you can hire me to speak at your next event.

Episode 411 "There Is No Tomorrow" August 9, 2024

Fri, 09 Aug 2024 08:39:25 -0400

Please listen to this episode ASAP;

It's exactly what you need to hear TODAY!

And pass it along to a friend when you're done!

Episode 410 This Will Create Momentum For You August 7, 2024

Wed, 07 Aug 2024 13:37:22 -0400

Next time you find yourself procrastinating, try this incredibly simple tactic, or;

Have fun losing 55 days over the next year to the silent killer we call "procrastinating"!

Think I'm kidding?

Then I triple dog dare ya to check out this episode of The Sales Playbook Podcast.

Email me Paul@yoursalesplaybook.com to learn more about how we can work together to help you get the results you deserve!

Episode 409 The Hardest Thing When It Comes To Your Goals August 5, 2024

Mon, 05 Aug 2024 21:04:09 -0400

There's something really challenging when it comes to goals and quite frankly;

It isn't talked about enough!

On this week's episode of The Sales Playbook Podcast;

We're gonna go there!

Click Here for information about my 1 on 1 coaching program.

Click HERE to learn how you can hire me to speak at your next event.

PS I had intended on making this a much shorter episode but so much for that :)