On this episode of the R-Value Podcast, IDI expert Ken Allison interviews Carlos Bales with Payless Insulation.

Carlos discusses the evolution of the Houston insulation market, reflecting on a time when energy standards were nearly non-existent and spray foam was a niche residential service. He explains the shift toward large-scale commercial projects and the complex web of regulations modern contractors must navigate, from specialized crawlspace certifications to the high financial stakes of floating commercial payroll.

The conversation explores the "prima donna" nature of skilled sprayers and Carlos’s preference for training new talent from the ground up to ensure they understand both the machine and the craft. Carlos also breaks down his philosophy on profitability, emphasizing the importance of maintaining a 16% to 22% net margin and explaining why he refuses to bargain on price with builders who prioritize volume over partnership.

• 01:42 – Carlos’s 27-year journey from starting in injection foam to becoming a Houston spray foam pioneer.
• 07:09 – Why a great installer needs the "wherewithal" to understand the machine, not just pull a trigger.
• 13:37 – The "bankruptcy line": Why 16% to 22% net margins are the benchmark for a healthy business.
• 20:38 – Selling the value: How to explain to customers that spray foam pays for itself through utility savings.
• 28:18 – The financial reality of commercial work and the necessity of "floating" massive project costs.
• 35:42 – Why equipment maintenance is the ultimate liability and why you should never work on your rig on a job site.

On this episode of the R-Value Podcast, IDI expert Ken Allison interviews Karalynn Cromeens, Managing Partner of The Cromeens Law Firm and host of the "Quit Getting Screwed" podcast.

Construction law expert Karalynn Cromeens joins the show to discuss the critical importance of written contracts in the residential insulation industry. She explains why "managing expectations" is the number one defense against lawsuits and how specific contract language can limit liability, especially for spray foam applicators dealing with pre-existing building defects. The discussion highlights the dangers of working without a signed agreement—even for small or pro-bono jobs—and provides actionable advice on how to structure warranties to avoid the "never-ending punch list" that delays final payment.

Beyond contracts, the conversation shifts to dispute resolution and the financial side of running a contracting business. Karalynn shares candid advice on why settling fast is often better than being "right" in court and why you should trust your gut when a potential client raises red flags. Listeners will also learn about the legal necessities of change orders, the protection offered by incorporating as an LLC versus a sole proprietorship, and how to effectively leverage liens and demand letters to ensure payment.

Inside this episode...

• 02:05 – Karalynn’s background in the industry and the mission of the Subcontractor Institute.
• 05:21 – The importance of a clear Scope of Work to manage homeowner expectations and avoid "HGTV" standards.
• 07:08 – Distinguishing between punch lists and warranty claims to finalize jobs and get paid faster.
• 10:04 – Limiting liability for spray foam contractors when facing poor building conditions or incorrect substrates.
• 16:32 – Why settling a dispute quickly is often cheaper and less stressful than winning in litigation.
• 22:14 – Implementing cancellation fees to protect your profit if a homeowner breaches the contract

On this episode of the R-Value Podcast, IDI expert Ken Allison interviews IDI's Senior Spray Foam Technicians: Frank, Matt, Ted, and Jamie.

The conversation begins with a look back at how each technician found their way into the spray foam world, often by necessity rather than design. From insulating massive LNG tanks on barges to spraying television and movie sets for Black Panther 2 and Stranger Things, the group shares their most unique and challenging projects. They also highlight innovative field hacks they have witnessed, such as using landscape fabric for backing or employing exoskeletons to reduce physical strain and injury risk. Moving beyond stories, the technicians offer crucial advice on equipment longevity, emphasizing that pre-maintenance is the key to minimizing downtime. They discuss the common friction points between prideful sprayers and technicians trying to help, urging contractors to put ego aside for the sake of better yield and equipment health. Finally, they close with an important look at safety, stressing the importance of respirators and fresh air systems to protect against irreversible long-term health effects.

Inside this episode...

• 00:01:35 – How Frank and the team found themselves in the spray foam industry.
• 00:10:10 – The coolest and oddest jobs: From LNG barge tanks to active paper mills and movie sets.
• 00:19:14 – Job site innovations: Landscape fabric backing and the potential of exoskeletons.
• 00:26:40 – Nightmare rigs: Walking away from equipment buried in mounds of ISO.
• 00:41:53 – Repetitive advice: Pre-maintenance, checking the gun, and monitoring chemical temperatures. 
• 00:59:15 – The most critical advice for the next generation: Respirators and lung safety.

On this episode of the R-Value Podcast, IDI expert Ken Allison interviews Brynn Cooksey. Known as the "Air Doctor," Brynn is the owner of Air Doctors Heating and Cooling and an industry heavyweight who has trained over 10,000 technicians. Recognized as one of ESCO Institute's Top 25 Most Influential Instructors and a Certified Master Trainer by IREC, he combines 15 years of utility experience with substantial building science expertise to reduce customer utility bills by 50% or more.

Many HVAC contractors fall into the trap of "box swapping," replacing old units with equipment of the same size without considering the home's actual needs. Brynn shares a startling statistic from a Michigan study where nearly every furnace inspected was grossly oversized, leading to comfort issues, premature equipment failure, and high energy bills. The conversation highlights why performing a proper Manual J load calculation is critical and how tight building envelopes fundamentally change heating and cooling requirements.

Beyond temperature control, the discussion explores the vital connection between insulation, air sealing, and Indoor Air Quality (IAQ). Brynn explains his company's non-negotiable policy of testing IAQ on every single job and how using data from diagnostic tools—like blower doors and air monitors—builds unshakeable trust with homeowners. Listen in to learn how insulation professionals can partner with HVAC contractors to offer total home solutions that improve health, efficiency, and profitability.

Inside this episode:

• 00:06:06 – The growing importance and market demand for BPI certifications.
• 00:14:41 – A shocking study reveals 99% of furnaces and 33% of AC units are oversized.
• 00:16:04 – How oversized equipment leads to "short cycling" and catastrophic mechanical failure.
• 00:25:04 – Why guessing air leakage is impossible and the necessity of using a blower door.
• 00:36:00 – Implementing a mandatory policy to test Indoor Air Quality on every service call.
• 00:46:45 – The "secret sauce" to closing sales: involving the customer in diagnostic testing.

The conversation highlights the free marketing resources available through the "25C Means Business" program, sponsored by the North American Insulation Manufacturers Association (NAIMA). This program offers contractors professionally developed, urgency-focused marketing materials and even website support at no cost. Allison and Troast also explore the broader market shifts, including the decline in new construction and the corresponding opportunity in the retrofit market. They also cover the major changes in how homeowners find contractors due to the rise of AI in search engines and what contractors need to do to adapt.

• The 25C Tax Credit Ends This Year: The 25C tax credit is still available for projects completed in 2025, creating a powerful, scarcity-driven marketing message for contractors.
• Free Marketing with the "25C Means Business" Program: NAIMA is sponsoring a program that provides free content and web support to help contractors capitalize on the expiring tax credit.
• Pivoting to Retrofit Amidst New Construction Decline: With new housing starts facing a downturn, insulation contractors have a prime opportunity to diversify into the residential retrofit market.
• Adapting to AI in Customer Searches: Homeowner search habits are changing, shifting from keywords to conversational questions. Contractors must adapt their online content to this trend, a practice now known as "generative engine optimization.".
• New Lead Generation with Google's Local Services Ads: Google is expanding its pay-per-lead "Local Services Ads" platform to include insulation contractors, offering a new and effective marketing channel.

Walter walks listeners through the events that led to the lawsuit, how his company became the sole target, and the profound legal and financial implications that followed. Despite doing everything by the book—safety measures, documentation, and jobsite prep—his business faced millions in damages and skyrocketing insurance costs. Walter also sheds light on industry-specific hazards, from VOC off-gassing in tight homes to costly oversights in retrofit jobs. His real-world insights serve as a crucial wake-up call for contractors on the importance of accountability, jobsite documentation, and detailed contracts.

Key Topics Covered:

• The shocking $20 million lawsuit and its five-year toll on Walter’s business
• How overlooked prep materials and jobsite control can create legal nightmares
• The risks of working on jobs with previous contractors’ mistakes
• Why tight homes need fresh air—and how HVAC missteps can backfire
• Practical steps for protecting your crew, company, and clients from liability

In this episode of the R-Value podcast, IDI's Ken Allison welcomes Sara Gutterman, co-founder and CEO of Green Builder Media, North America's leading media company focused on green building and sustainable living. Together, they unpack the evolving landscape of generational home buying and discuss how builders, contractors, and suppliers can tailor their strategies to align with the values and preferences of younger buyers.

Sara shares exclusive insights from Green Builder Media’s Cognition Smart Data platform, revealing how Millennials, Gen Z, and upcoming Gen Alpha prioritize sustainability, efficiency, and smart design in their housing decisions. From prefabricated housing trends to the growing demand for electrification and energy independence, this episode provides actionable data for anyone looking to reach the next generation of homeowners.

Main Topics Discussed:

• The shifting housing priorities across Boomers, Gen X, Millennials, Gen Z, and Gen Alpha

• Why younger generations are delaying homeownership and how remote work is influencing their choices

• The increasing demand for multifamily and modular housing to meet cost and lifestyle needs

• How climate change and sustainability concerns shape modern homebuyer behavior

• The role of energy efficiency, electrification, and smart technology in future-proofing homes

Peter and Ken discuss the program's impact on over 200 contractors who have leveraged these resources to build stronger online presences, rank higher in search engines, and win more jobs by educating homeowners about the tax credit. They also emphasize the urgency of signing up before April 2025, when the program is expected to transition from free to a paid model. Additionally, Peter shares the latest trends in consumer demand, digital marketing, and the role of AI in search, giving contractors actionable insights to stay competitive in the evolving insulation industry.

• How the 25C Means Business program is helping contractors win jobs by leveraging the tax credit
• The importance of digital marketing strategies and SEO for insulation businesses
• Why contractors should act now before the free marketing support program ends in April 2025
• The impact of economic shifts on consumer demand for insulation services
• How contractors can advocate for the continuation of energy rebates and tax credits

🔗 Get started with the 25C Means Business program today by visiting 25Cmeansbusiness.org. Don't miss this chance to take your marketing and sales efforts to the next level—while it's still free!

As the industry moves through its latest transition, Mary shares insights on the chemistry behind these changes, the challenges contractors are facing, and best practices for adapting to the new formulations. With over 30 years in the industry, she explains why these shifts aren’t new and how manufacturers and contractors can work together to improve application success.

Ken and Mary also discuss the critical role of temperature control in achieving optimal spray foam performance, recent research and testing efforts to support contractors, and the importance of ongoing education in the insulation industry. They highlight how proper training, adherence to manufacturer guidelines, and industry collaboration can help ensure successful installations and better outcomes for both contractors and homeowners.

• The history of blowing agent transitions and their impact on spray foam application
• Best practices for temperature control and processing the new formulations
• Honeywell’s ongoing research and testing to improve foam performance
• The role of education and certification in maintaining industry standards
• How contractors can access resources and support for a smoother transition

Listen in to stay ahead of the changes and ensure your insulation business thrives in this evolving industry!

The conversation also explores the challenges contractors face with project specifications and how to handle discrepancies in commercial drawings effectively. Shad offers advice on the often-overlooked areas of bid preparation, including the importance of accurate roof and wall measurements and the advantages of professionally branded proposal packets. This episode is packed with valuable strategies for contractors aiming to streamline their bidding process and set themselves apart in a competitive market.

Main topics discussed:

• Shad Wall’s unique approach to outsourcing bid take-offs and improving bid accuracy
• The importance of clear, branded insulation construction drawings for winning bids
• Tips on addressing discrepancies in project specifications for commercial jobs
• Common pitfalls in bid preparation and how to avoid them
• How to leverage project presentations for an edge in the bidding process

In the latest episode of the R-Value podcast, IDI's Ken Allison welcomes Rick Hall, a seasoned expert in HVAC, insulation, and building codes, to share his extensive knowledge on how proper training and understanding can elevate efficiency in the industry. Rick Hall, from Building Science Professional Training, has been training HVAC and insulation contractors since 2008 and has a wealth of experience in building load calculations and energy efficiency.

During this episode, Ken and Rick dive into the importance of proper HVAC sizing, the long-term benefits of insulation and air sealing, and the critical role of accurate data and performance metrics. Rick emphasizes how many contractors overlook key changes in building loads, leading to inefficient HVAC installations and missed opportunities for energy savings. They also explore the growing integration of insulation in HVAC systems and why focusing on air sealing and ductwork is essential for both contractors and homeowners.

Main topics discussed:

• The importance of correct HVAC load calculations and system sizing
• How insulation and air sealing offer significant long-term ROI
• The challenge of over-relying on defaults and outdated methods in the HVAC industry
• The role of new BPI certifications in improving contractor training and safety awareness
• The potential impact of AI on HVAC practices and technician roles

Nikki brings over 20 years of experience in the indoor air quality (IAQ) industry to her role as Director of Marketing & Business Development at Santa Fe Dehumidifiers. A RESNET certified home energy rater and member of various industry committees, including the ACCA Manual Low Load Homes (LLH) Advisory Committee, Nikki is at the forefront of developing effective and sustainable solutions for ventilation and moisture control in buildings. 

Ken and Nikki debunk dehumidification myths and reveal surprising insights about current technologies. Nikki's expertise shines as she explains why some popular solutions may not be as effective as commonly believed. As she pointedly states, "Everybody wants to use a technology to dehumidify that's not a dehumidifier... The reality of keeping our mechanical systems separate in order for them to focus and being able to deliver what we actually need is the simplest solution for the HVAC community."

In this episode:

• The impact of tighter building envelopes on indoor air quality and the need for mechanical ventilation
• Strategies for managing humidity in energy-efficient homes, including whole-house dehumidifiers
• The importance of proper HVAC system sizing in modern, well-insulated buildings
• Challenges with exhaust-only ventilation systems and the benefits of supply ventilation
• Discussion of dehumidification needs in various climate zones and building types, including Passive Houses
• The role of occupant behavior in managing indoor humidity and comfort
• Sizing considerations for dehumidifiers in different applications, such as crawl spaces and living spaces

Derek is a former insulation installer and insulation business owner, who now works for Owens Corning in their Certified Energy Expert program. As part of the support that the program offers, Derek and the CEE team train installers on all applications of Owens Corning products, including L77,

Derek and Chris share practical tips and insights from their extensive experience in the field. The conversation covers common pitfalls, such as overblown or underinflated jobs, and provides actionable advice on maintaining equipment and ensuring accurate material application. You will gain valuable knowledge on optimizing their insulation processes, including specific guidance on machine settings, the impact of hose conditions, and the importance of monitoring coverage to avoid unnecessary costs. Derek also touches on labor issues in the construction industry, offering advice on managing and retaining a skilled workforce.

Tune in to learn how to enhance your insulation practices and ensure your projects are both efficient and profitable.

In this episode…

• The biggest mistake Derek sees installers make
• The impact of proper insulation coverage on project profitability
• Techniques for optimizing insulation machine settings and hose maintenance
• Strategies for managing labor and retaining skilled employees
• Practical tips for addressing static electricity issues during insulation projects

In this episode, Peter and Ken discuss the significant benefits and underutilization of the 25C tax credit for insulation contractors. Peter shares insights on how Energy Circle, in collaboration with the North American Insulation Manufacturers Association (NAMA) and the Insulation Institute, has developed a comprehensive suite of free marketing resources to help contractors capitalize on this opportunity. 

Sign up to get these FREE resources today at https://www.25cmeansbusiness.org

Ken and Peter explore the challenges contractors face in understanding and applying the tax credit and how the new changes under the Inflation Reduction Act make it more valuable and accessible. Additionally, they delve into the competitive landscape and how leveraging these resources can help contractors stand out and grow their businesses.

Tune in to learn how you can effectively use the 25C tax credit to boost your business and stay ahead of the competition!

In this episode…

• Overview of the 25C tax credit and its recent enhancements
• Development and availability of free marketing resources by NAMA and Energy Circle
• Common misconceptions and challenges in utilizing the 25C tax credit
• Strategies for contractors to differentiate themselves in a competitive market
• The importance of long-term planning and customer education in maximizing tax credits

They cover the basics of sound transmission, the importance of resilient channels, and the differences in performance between fiberglass, mineral wool, and cellulose insulation. Keenan emphasizes the need for proper installation and the significance of addressing structural breaks to achieve effective soundproofing.

Additionally, they discuss specific scenarios, such as soundproofing for home theaters and music studios, and the challenges of air leakage in wall assemblies. Marc provides insights into the most common soundproofing projects and the best practices for setting realistic expectations for clients.

In this episode:

• The role of resilient channels in soundproofing
• Comparing fiberglass, mineral wool, and cellulose insulation for acoustic performance
• Addressing air leakage to improve soundproofing
• Practical advice for soundproofing basements and home theaters
• Setting realistic expectations for soundproofing projects

Tune in to gain valuable knowledge on sound insulation techniques and how to enhance your acoustic projects effectively.

The episode explores the fundamental principles of Passive House, including the importance of a well-insulated and airtight building envelope that optimizes the structure's thermal performance. Levenson explains how such buildings manage to maintain comfortable indoor environments with minimal energy use, emphasizing the potential for substantial energy savings and enhanced indoor air quality. The conversation also reveals the practical aspects of adopting Passive House standards in new constructions and renovations, discussing the challenges and opportunities that builders and architects might face.

In this episode…

• Fundamentals of Passive House design and its advantages over conventional building practices.
• The role of insulation and airtightness in achieving energy efficiency.
• Comparisons between Passive House and other energy standards like Net Zero.
• The impact of building design on health and environmental sustainability.
• Economic benefits and incentives associated with energy-efficient building practices.

He emphasizes the critical importance of precisely following manufacturer guidelines, especially when it comes to material preconditioning and temperature control. Fennell also provides valuable advice on how to properly inspect spray foam projects, troubleshoot issues, and implement effective remediation strategies when necessary. He shares real-world examples that highlight how improper application techniques or conditions can lead to problems like shrinkage, odors, and indoor air quality concerns. This episode is a must-listen for spray foam installers looking to improve their practices and avoid costly callbacks.

In this episode:

2:37 - The 2 most common problems that result in call backs

6:24 - How to properly do a test shot

8:17 - How much has material handling been a factor in foam that isn’t properly processed?

16:30 - Testing for shrinkage issues

26:00 - Henri’s best practices to avoid job site recalls

34:00 - Dealing with spray foam odor issues

45:00 - The importance of purchasing reliable equipment brands

Learn more about the SPFA and get involved today!

Throughout the episode, the guests delve into the technical aspects of spray foam application in metal buildings, addressing concerns related to thermal bridging, air leakage, and moisture management. They emphasize the importance of understanding the nuances of different building designs, such as standing seam roofs, and the role of proper installation techniques to ensure effective insulation performance. The discussion also highlights ongoing research and collaborations with metal building manufacturers to optimize the use of spray foam and adapt to changing regulations and environmental considerations.

In this episode…

2:45 - John and Rick’s work with SPFA to clarify the compatibility of spray foam with metal buildings

10:00 - What do the studies say about the impact of spray foam on metal building elements (e.g., paint, structure)

15:27 - Should states get started on evolving building codes and standards for insulating metal structures?

22:58 - The next steps for Rick’s SPFA task force

26:18 - How you can help the SPFA get codes changed in your state

38:17 - PFAS and Code Exempt Buildings: The Next Hot Topics for the SPFA

In this episode, IDI's Ken Allison welcomes special guest Ryan White, a Corporate Partnerships expert at Angi. They have an in-depth discussion about how contractors can leverage Angi's platform to enhance their business growth, manage leads effectively, and make the most of digital marketing tools.

The conversation begins with an overview of Angi (formerly Angie's List) and its evolution in the digital marketplace. Ryan White details how Angi has adapted to the changing needs of both contractors and customers, highlighting their focus on real-time leads and quality control improvements. He emphasizes the importance of presenting businesses effectively on the platform, explaining how Angi assists in building detailed profiles and providing ongoing support to their partners.

White also addresses key topics like the distinction between Angie Ads and Angie Leads, the strategic use of zip codes for targeting potential clients, and the nuances of managing and responding to customer reviews. He shares insights into Angi's future direction, including their shift towards a marketplace model, which will enhance customer and contractor interactions by allowing customers to select from a presented list of contractors.

Angi has also provided R-Value listeners with a special offer for joining Angi. Email Ryan at ryan.white@angi.com and sign up by 4/15 and they will waive the fee for 2024, give you an account manager to help you build your Angi page, and give you $600.00 worth of leads for $300.00.

In this episode: 

1:20 - Overview and Evolution of Angi (formerly Angie's List)

5:30 - Angi Ads vs. Angi Leads: Understanding the Difference

9:00 - Angi's Marketplace Model and Future Direction

13:30 - How Angi helps you respond faster to leads

16:30 - Managing Customer Reviews and Lead Quality

20:30 - Lead management on the Angi platform

23:00 - Exclusive Offer for R-Value listeners to Join Angi!

***

Find more in-depth Blower Door training here:

• https://m.youtube.com/watch?v=q-dbq0MnHfU&list=PL62zv4SHL06onv8MYYOXrEK2kBiK=2&pp=iAQB
• https://m.youtube.com/watch?v=4gYU07iYaKU

If you would like to be certified for blower doors, AeroBarrier and IDI sponsor 1-2 classes a year. For more information, reach out to your local rep or the IDI training team.

***

Sam Myers is a building scientist for Retrotec where he teaches building performance concepts at conferences and training events, conducts field studies, and assists Retrotec with new product designs. He holds a Master’s of Science degree from East Carolina University, is a certified HERS Rater, and is a licensed real estate broker. Sam lives in Wilmington, North Carolina.

Ken and Sam also cover the evolution of blower door testing equipment, including the development of high-powered fans for testing leakier buildings and the integration of apps for efficient documentation and reporting of tests. Myers emphasizes the value of blower door tests not only for energy efficiency but also for identifying issues related to comfort, indoor air quality, and even structural defects. These tests have become a critical tool for contractors, especially in retrofitting and custom home building, serving as a quality control measure to monitor the build process and address any air sealing needs​​.

Ken shares his own experiences and challenges as a first-timer with blower doors, illustrating the practical aspects of this technology. Sam further discusses the growing popularity and challenges of spray foam insulation in home construction, highlighting the role of blower door tests in identifying installation issues. The episode provides a comprehensive overview of blower door testing, emphasizing its critical role in building performance and the evolving needs of the construction industry​​.

In this episode…

2:00 - The evolution of air tightness testing

7:00 - Troubleshooting your blower door for beginners

11:39 - Beyond professional calibration: what you can do to keep your measurements reliable

16:00 - The main considerations in testing a retrofit

22:11 - Where are the areas that contractors miss the most in attics and crawl spaces

25:19 - What ACTUALLY motivates someone to fix their structure

In the latest episode of the R-Value podcast, IDI’s own Ken Allison welcomes Apollo Energies CEO and President Mark Stout to show off a tool that will help your customers understand how much they could save by taking advantage of the 179D tax incentive. 

Mark and Ken dissect the financial wisdom of insulating and air sealing commercial buildings of any size, revealing what may seem like an expense can actually become a profitable venture for your customers with the 179D tax program. Apollo Energies’ new tool is designed to transform how upgrades are accounted for and valued. The episode guides us through the nuts and bolts of qualifying for tax deductions through energy savings that beat standard requirements, and how to appreciate the nuances of bonus depreciation in the current tax code. Don't miss out on this chance to enhance your business's profitability with the 179D tax rebate - a winning formula for your pocket and the planet.

Get the 179D Incentive Evaluator at https://www.apolloenergiesinc.com/evaluator/index.php

In this episode…

0:00 - Exploring the 179D tax rebate

2:43 - Signing up and logging in to the 179D Evaluator

3:36 - Example of adding upgrades like insulation and LED lighting to a commercial building to improve energy efficiency. Shows how this can lead to tax deductions through the 179D that reduce net project cost.

9:05 - Discussion of how Apollo Energies can do an audit, certify deductions, and manage the upgrades to ensure the project qualifies for the maximum incentives. This provides assurance if audited by the IRS.

Brian Beaulieu has been an economist with the Institute for Trend Research since 1982, serving as its Chief Executive Officer since 1987. At the Institute, he has been engaged in applied research regarding business cycle trend analysis. Brian was also an economist for the US Department of Labor where he worked on the health care component of the Consumer Price Index. Brian is co-author with Alan Beaulieu of the books, Prosperity in the Age of Decline, Make Your Move, and children's book But I Want It.

Brian provides his candid take on the Federal Reserve's impact, regional trends to watch, and factors like the labor shortage, material costs, and consumer savings rates. You'll come away with an honest outlook on risks ahead and wise counsel on investments, real estate, hiring, and steps to increase your personal net worth. If you want to position your business to not just survive, but thrive, in fluctuating economic times, don't miss this practical, forward-looking discussion.

In this episode…

2:26 - Forecasting the 2024 housing market and future rate hikes

6:11 - Is the Fed’s target of retrofitting 110 million homes by 2050 realistic?

10:20 - Regional trends in home building. Where will the housing hot spots be?

14:39 - When will materials pricing come down?

18:00 - Building a business that can weather turbulent economic conditions

For more information on ITR Economics, click here or visit one of their below social channels: 

• Facebook
• Twitter
• Instagram
• LinkedIn

Whether you're a small business owner or part of an HR team, the insights shared on wage and hour violations, proper documentation, and the potential fines for non-compliance will be invaluable to you.

Join the conversation as Maddie Hollis, author of the HR blog "HR Department Of One," shares her expertise on providing advice to small business owners, while Brenda offers her perspective on employment records and company culture. From the complexities of exempt positions to the significance of workers' compensation insurance, this episode is packed with practical advice and tools to help you navigate the ever-changing landscape of employment law. Tune in to find your true value with R-Value and become an industry leader in your market!

1:39 - Why should you care about being compliant?

4:04 - Why Maddie calls her blog HR Department of One

5:24 - Top 5 things a business owner should do when hiring employees.

7:49 - The importance of transparent, factual communication

12:51 - When do you need to start withholding taxes for employees?

14:54 - Adhering to minimum wage and overtime laws.

19:39 - The difference between salary exempt and non exempt.

21:39 - Comp time vs. Overtime.

26:20 - Transparency and expectations for new hires

28:40 - When will you follow up with the employee?

People like Cardice Howard, Deputy Director of RESNET. RESNET is a not-for-profit, membership corporation that created and maintains the HERS® Index to allow for easy comparison of energy performance of homes. Their mission is to make the energy use of all homes transparent, thereby driving residential sector energy use toward net zero.

Cardice has 27 years of operations management experience as an insulation contractor in the Dallas/Fort Worth, Texas market along with her passion as an insulation Industry advocate for the RESNET team. Cardice has developed and maintained cohesive relationships with builders, code officials, sales and operations staff over that time. She also has built teams to support over $2 million in sales per month in the Dallas/Fort Worth market, focusing on business development and strategic planning.

Ken and Cardice discuss how the HERS rating can be used as a standalone compliance pathway to meet state energy codes, helping builders to qualify for significant tax credits and making green building practices more economically viable. They also talk about software solutions that help achieve energy efficiency requirements in construction projects, prescriptive vs. performance building processes and the importance of unity and collaborative efforts among builders, insulators, code officials, and third-party raters in achieving overall project success.

In this podcast…

• 1:00 - How Cardice’s wide range of contracting experience and outside-the-box approach helps her help builders dealing with a number of on-site challenges.
• 8:40 - How RESNET is working to simplify compliance for builders in the United States
• 12:00 - The dynamics of the HERS Index and a discussion about new regulations and ratings, including how HERS raters can act as code officials in some jurisdictions
• 17:45 - How RESNET is working closely with distributors and manufacturers in the construction industry to educate them on the latest standards and regulations.
• 26:38 - What if I’m working on a project that doesn’t have a HERS rater?
• 31:56 - BONUS: Cardice shares her experiences with projects that she knew would be improved by a HERS rater

Learn more about Alignable at https://www.alignable.com

Chuck provides valuable insights into the many ways Alignable can help small business owners make meaningful connections, grow their clientele, and establish a strong reputation in their community. With a range of trade groups, contractor groups, and even specific industry sectors like health and wellness, Alignable enables users to learn from and collaborate with like-minded professionals. Whether you're new to Alignable or have been using the platform for a while, this episode is a must-listen for anyone looking to grow their business, broaden their network, and take their visibility to new heights.

In this podcast…

• 1:15 - Alignable as a networking platform for small businesses. At the beginning of the episode, Ken Allison and Chuck Casto discuss Alignable and its benefits. Alignable is a platform where small business owners can connect with each other and share resources, ideas, and advice. The platform offers networking events, the marketing contest, and increased visibility for businesses who actively participate.
• 4:00 - Marketing Networking Contest. Chuck talks about the marketing networking contest, which he brought to Alignable five years ago. These contests celebrate people who help other small businesses by offering them networking opportunities, providing a platform for non-salesy interactions.
• 8:40 - Joining and participating in groups on Alignable. Chuck and Ken discuss the importance of joining and participating in groups on Alignable to increase visibility and trust. These groups allow users to learn from each other, ask questions, and provide advice. There are specific industry sector groups within Alignable, catering to businesses in health and wellness, construction, and more.
• 21:45 - How Alignable’s Event Hosting program can get you visibility with potential clients. Alignable offers an Event Host Program where participants can host virtual meetings to educate others about their expertise or industry. This program encourages sharing knowledge and helping others while potentially turning them into future clients.
• 30:45 - Advice for new Alignable users. Towards the end of the episode, Ken suggests new Alignable users should at least join two to three groups, participate in polls, start or join forums, and check out the activity feed. Chuck adds that joining the platform and actively participating in it will provide opportunities for users to connect, learn, and grow their businesses.

The Building Performance Association has expanded its focus and reach significantly over the past few years. "Three years ago, we were communicating with maybe 7,000 to 8,000 people in our industry each week. That number is about 23,000 now." Steve emphasizes the importance of supporting market rate contractors and facilitating connections between them and state energy offices to promote energy efficiency retrofits of existing home stocks.

Ken and Steve discuss the importance of the trade show, the availability of $250 million in training dollars for the energy industry, the importance of a whole home approach and much more. 

In this podcast…

4:30 - What are some of the challenges that are facing market rate contractors?

10:38 - What is the Building Performance’s role in the industry?

16:14 - How the National Home Performance Conference & Trade Show is different from other conferences.

20:22 - What’s the future of energy policy in the US?

27:00 - “There's a lot of consumers out there not quite as concerned about energy savings as what we in the industry are. They want a cozy home, they want a safe home.”

35:23 - How the Building Performance Association can get contractors the education they need. 

39:02 - There is no way the number of contractors we have today are going to be able to do the amount of work that needs to be done 

42:41 - What got Steve excited about this industry?

Joe Arrigo is the President/Owner of Resource Development Partners, a company that provides training, certification, and education for building material manufacturers. Joe specializes in building science education for residential and light commercial builders and trade contractors.

In this podcast...

1:01 - Creating a culture that wins

3:40 - Looking for talent everywhere

10:00 - Running the right software for your work

14:20 - Factoring market changes into your bidding process

15:50 - The conversation that insulation contractors should be having with general contractor

Kara is the principal and founder of the Anndyl Policy Group and she joins IDI’s Ken Allison in a wide ranging discussion on this important legislation. Kara and her group acted as a vital conduit between legislators in Washington D.C and home builders to make sure that the Inflation Reduction Act provided as much value as possible to contractors. 

In this podcast…

1:53 - Updates on the Inflation Reduction Act?

3:52 - Is the Greenhouse Gas Reduction Act mostly industrial or consumer available money?

6:21 - Shaping policy for every stakeholder from contractor to consumer

10:23 - What’s the difference between tax credits vs rebates?

15:54 - What are some of the states that are most excited about the 179D?

20:43 - Different states have different needs 

23:55 - How can you work with your state’s energy office to get these rebates on the streets?

26:45 - What are some of the elements that are of particular interest to all of the contractors and manufacturers who are going to have to move this into the marketplace?

Today on the R-Value Podcast, you will get golden nuggets of masterful marketing with our host, IDI’s own Ken Allison, and guest Peter Troast, the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole house home performance business model. He and his team work with over 350 companies in 49 states grow their business through services like website design and development, search engine optimization, lead generation and strategic content production.

In this podcast…

2:53 - Is there already consumer interest online on for the inflation reduction act and energy efficiency topics?

7:51 - What is a building science approach and how does it work?

10:02 - What are the buckets of search terms around insulation that are most important?

15:35 - Why long-form landing pages are the ticket to the future.

18:36 - The most important forms of marketing that you need to focus on.

26:09 - When will tax credits be available and how should that affect marketing timing?

29:05 - Should I be reaching out to non-profit program managers in my area?

35:24 - What Google is looking for in your business profile.

38:24 - Other things you can be doing to move the needle higher on Google.

Jorge Molina is the founder of the J. Molina Law Firm in Arlington Texas. He has worked hard to protect and help build his clients’ American Dreams and prides himself in leveling the playing field for his clients. Whether defending someone facing deportation, or a company trying to expand its business.

In this podcast…

3:11 - What type of help are people looking for from an immigration attorney?

6:39 - The long road of immigration court

10:00 - The best advice to give to your undocumented workers

18:29 - “Can undocumented workers operate company equipment?” and other liability questions

21:09 - The importance of the worker’s perspective

25:04 - How business interests could be the key to solving the immigration crisis in the U.S.

In this episode, IDI Distributors’ Ken Allison sits down with Bill Harbeson, CPA/Manager at one of the largest accounting and consulting firms in the country, Cherry Baekert. Cherry Bekaert provides guidance and support that helps clients move forward to reach their organizational goals. They discuss the benefits and nuances of the 179D and how it can make a big impact our on your business.

In this podcast:

1:59 - What is the 179D tax credit?

8:00 - What’s necessary to qualify for the 179D tax credit?

21:47 - Who can claim the deduction for the building? How did the Inflation Reduction Act change this?

25:29 - What’s the best “bang for your buck” projects for insulators as it relates to this deduction?

29:00 - Which buildings are the best targets for this deduction?

30:45 - What if you own your own shop?

37:20  - What is Cherry Baekert’s role in helping contractors with 179D?

Xavier is the State Outreach Coordinator with the Building Performance Association. He is a certified energy auditor and contractor building science trainer for over 15 years in the home performance industry. He's going to share some of his experience and how he built and ultimately sold his company by building a team of professionals, many who are still in the industry today. We discuss these rebates, how you can make sure your state actually takes advantage of them, and how to recruit, onboard, and retain workers by providing a clear career pathway. 

For more on the Inflation Reduction Act Bill, read here: https://www.idi-insulation.com/what-does-the-inflation-reduction-act-mean-for-you-and-your-company/

In this podcast...

3:06 - Why this money is NOT a guarantee for contractors and what you can do about it

7:12 - What can you do to start adding labor for new construction projects?

12:45 - Training and wage subsidies options

15:59 - Thinking differently about what newer generations of workers want

23:28 - Rethinking employee benefits for better worker retention

Mike is the Product Manager of the Python division at Suburban Manufacturing, which is headquartered in Monticello, Minnesota. He has been working with the spray foam industry since Suburban first launched the Sidewinder Spray Foam Sleeve back in 2016, with his main focus being new product development, product line management, and new business development. 

Mike takes us behind the scenes and tells us how Suburban tests the innovative products that you count on to protect your rig. 

In this podcast...

1:00 - The importance of doing things the right way

6:00 - All of the industries that Suburban Manufacturing designs solutions for

8:23 - Keeping the contractor off the hook for very expensive hoses

11:26 - How Suburban uses “Stage Gate” to ensure that products that go to market solve the biggest problems

15:43 - Why Suburban partners with IDI to get products into contractor’s hands

17:48 - Why do people love to use the Sidewinder Hose Wrap and how the thermal elements helps contractors in all climates

23:29 - How Suburban developed a drum blanket that was actually easy to store

29:00 - Finding the best place for a drum blanket temperature

Mike and Kurt take us through the history of Owens Corning’s relationship with spray foam, why they are embracing it now and how Natural Polymers became their manufacturer of choice.

Owens Corning is building a sustainable future through material innovation and now one of those materials is spray foam. 

In this podcast...

3:24 - Why Owens Corning is getting into spray foam now

5:41 - Installing spray foam the right way is the key to safety and customer satisfaction

8:36 - How spray foam is helping Owens Corning deliver the best R-Value solution to customers

13:30 - “If it wasn't Natural Polymers, we probably wouldn't be in the spray foam business right now.”

17:54 - The million dollar question…will we see pink spray foam soon?

20:38 - How this shift will not only mean new products but also new building practices and philosophies

Understanding the science behind the decisions you make and equipment you use is vital in today’s hypercompetitive environment. Dr. Bailes breaks down a lot of the calculations that contractors should be making to save money, ensure customers are happy and houses stay energy efficient. 

In this podcast...

2:15 - What’s the right calculation to use when right-sizing equipment?

7:14 - How the load calculation…is actually calculated.

11:35 - Are we going to keep lowering loads?

14:04 - How air tightness regulations have improved over the years

21:36 - Dr. Allison reveals his perfect insulation contractor that he would hire on any job

24:37 - Different climates call for different solutions

In this podcast...

1:38 - How Jamie became interested in the building science behind mold

3:41 - "The New Big Holes"

10:50 - "You can always improve even a great job."

13:20 - The 3/4" hole that ruined an entire set of stairs

15:40 - Yeti vs. Igloo: the small difference that makes a huge impact

17:30 - Can you ever build a house "too tight"?

22:20 - The top violations and places missed in a build

Joe Arrigo is the President/Owner of Resource Development Partners, a company that provides training, certification, and education for building material manufacturers. Joe specializes in building science education for residential and light commercial builders and trade contractors.

In this podcast...

2:13 - The increased demand for insulation

6:12 - How do you adjust your company in a way that deals with the supply challenge, keeps your people and continues to make money?

12:09 - There’s no scheduling silver bullet BUT there are some best practices

16:16 - Getting creative with scheduling

22:27 - Business in the front, recruitment in the back

26:00 - Looking for talent in every corner of your community

Joe Arrigo is the President/Owner of Resource Development Partners, a company that provides training, certification, and education for building material manufacturers. Joe specializes in building science education for residential and light commercial builders and trade contractors. On today's episode, Joe reveals 5 elements that have the potential to sneak up on your business and turn it upside down.

In this podcast...

3:30 - The crunch of cash flow

10:00 - "In God We Trust, but in all others we bring data."

13:17 - The dark side of inventory management

17:33 - Accurately pricing bids based on market conditions

23:00 - The true cost of onboarding a new employee

26:55 - Why you can't miss on job costing

Joe Lstiburek is the founding principal of Building Science Corporation. His work ranges widely, from providing expert witness testimony to overseeing research and development projects, to writing for the ASHRAE Journal and buildingscience.com.

Dr. Lstiburek’s commitment to advancing the building industry has had a lasting impact on building codes and practices throughout the world, particularly in the areas of air barriers, vapor barriers, and vented and unvented roof assemblies.

In this podcast...

2:33 - The changes to the 2021 codes and if they will stick

5:00 - Is net zero next?

9:31 - What would the perfect insulation contractor ALWAYS Do?

12:27 - Are we building too tight?

15:59 - If you stop putting in bad stuff, you won’t have bad things happen to your house

18:03 - The new bad habit: over-ventilation

21:56 - Where are the biggest opportunities for retrofits?

26:19 - How important is sealing the rim joists?

31:34 - How will Build Back Better affect the industry?

34:51 - Current suggestions for COVID mitigation could kill houses

Our guest this week is Nick Pagano, Senior Product Marketing Manager for Graco’s Contractor Equipment Division. Nick has been in the spray foam industry for over 20 years With focus on spray foam and polyurea equipment. He’s now in product line management, new product development, and new business development. Nick has served on boards of both the SPFA and the Spray Foam Coalition.

He’s here to discuss the latest and greatest from Graco, the Reactor 3 Spray Foam System. Reactor 3 pairs revolutionary hardware improvements with software that reduces maintenance costs and helps you to ensure the quality of your projects. 

Interested in the new Reactor 3? Reach out to your local IDI branch today!

In this podcast...

1:54 - When do you know it’s time to upgrade your equipment?

3:13 - How Graco gets feedback from contractors that shapes new solutions

7:28 - How Reactor 3 makes it easier to find the person to run your rig every day

10:52 - How many engineers does it take to make a revolutionary new product

12:20 - How Reactor 3 completely re-thinks every aspect of the spray foam system

14:30 - Instead of constantly fixing hose cables…what if we got rid of the cables all together?

17:07 - Putting Graco’s products to the test

20:00 - What are the differences between the Standard, Pro and Elite models of Reactor 3?

24:15 - Revolutionizing a constant source of problems: the drum pumps

28:00 - A hose made for the all-day contractor

31:25 - A pump system that actually reduced maintenance costs

34:12 - How Graco’s new software can monitor your system AND the product coming out of the gun

Rick is here to tell us about the exciting updates from SPFA and the SprayFoam 2022 convention in San Antonio, Texas on February 28th. The convention will include many exciting opportunities for training, new technologies, and even a huge giveaway. Also, don’t forget to check out IDI Distributors at booth 417 during this year’s SprayFoam 2022 convention! Our booth will feature hourly demonstrations of our new bidding software, BIDIT, as well as have brand new products on display and much more!

In this podcast...

1:41 - The exciting new innovations on the SPFA website

4:00 - The wealth of knowledge in the SPFA Document Library

7:00 - The SPFA SprayFoam 2022 Conference and Expo is ON in San Antonio and full of amazing opportunities for contractors

10:34 - The SPFA SprayFoam 2022 Conference and Expo breakout sessions, industry excellence awards, and show attendance

11:34 - Is there a rig being given away at this year's convention??!

In this episode...

1:10 - Building performance is a family affair in the Driscoll household

4:40 - Multiple ways to use sensors to give customers power, earn their trust and ensure the long term success of your install

11:05 - Getting active with a "passive house"

14:07 - Taking on the hard jobs

In this episode...

3:41 - Hope For Homes Act explained in-depth

6:17 - How will the Hopes For Homes Act become a reality?

10:15 - How rebates could play a factor in retrofit jobs at every income level

12:02 - Other legislation that could impact your business soon

14:12 - How contractors can be part of the solution

2:49 - "I feel like a mama bear to some of these guys."

4:10 - How the Attic Queen claimed her throne

10:58 - "They knew I was organizing, knew I was going to be truthful and honest. And I care. That was the biggest thing when they knew I cared."

13:38 - Managing the organized chaos for your customers

17:38 - Is this a viable career path for college-educated women?

20:00 - Fighting imposter syndrome

22:48 - The social media advantage

27:44 - "If a woman truly understands the building science behind things, and...loves challenges and loves working out...you can do this job."

AI Building Products was founded in 2018 in Fort Myers, Florida and has been providing service excellence in Fort Myers and South West Florida ever since.

In this episode...

• 2:00 - Hiring multiple crews and avoiding the "Gypsy Effect"
• 3:45 - Retaining top contracting talent
• 5:26 - Providing crews work without the burnout
• 7:00 - Bridging cross-cultural barriers in your crews
• 9:35 - Use it or lose it: preventing product waist

The ROCKWOOL Group is the world’s leading manufacturer of stone wool insulation. They offer a full range of high-performing and sustainable insulation products for the construction industry.

On this episode...

• 1:03 - What's special and innovative about Rockwool?
• 5:02 - Getting product to contractors faster
• 8:04 - The fastest growing market for Rockwool
• 15:25 - Top picks for fastenings systems
• 21:25 - Is Rockwool really better for sound?

BPI Certified Professionals solve home and building owners’ trickiest problems. BPI offers certifications, standards, and programs (BPI GoldStar Contractor, Rater, and Product Listing). For business owners, BPI enhances your offerings to meet the real needs of homeowners. BPI is the source for certified contractors working on home energy efficiency, comfort, durability, health, and safety.

On today's episode...

• 1:02 - The history of BPI
• 5:14 - The benefits of learning from BPI
• 8:05 - So...what IS a building analyst?
• 13:41 - How long do certifications take?
• 15:59 - The greatest opportunity in home performance
• 21:03 - The future of building performance
• 26:06 - Workforce development: finding the great builders of tomorrow

Don and Travis discuss every facet of blown insulation operations with Chris, and his knowledge and experience are clear. He explains about making the decision of what type of machine you need for your specific purpose and just how many different aspects of the job you have to take into consideration. He also goes into detail on proper application, machine setup, getting the longest life out of your equipment, troubleshooting, maintenance, training and how to get achieve the best coverage and highest profit. 

And don't miss Don's Hannibal Lecter impression!

• 6:45 - All blowing machines are not equal
• 9:40 - Have a plan
• 13:11 - Common problems
• 18:36 - Factors that affect performance
• 21:37 - Don't be shocked
• 23:57 - Seal the deal
• 29:19 - Sucking up
• 33:55 - When to go electric

The group discusses the aftermath of Covid on the overall industry and what bright spots have remained. They also delve into building code, enforcement, new product lines, training, marketing, the future of HFO's, and how playing by the rules pays off. They also look into the crystal ball for 2021 and what they see for the road ahead. 

• 6:42 - Effects of Covid on the industry
• 11:16 - Focusing in on code
• 13:53 - The politics of spray foam
• 20:10 - The beginnings
• 24:45 - Training and resources available
• 30:33 - Should you buy direct?
• 38:54 - Changes, challenges and opportunity of 2021
• 53:05 - Look into the crystal ball

The industry has been around a long time, but Dane discusses the reason why Viper CS makes it possible for huge growth opportunities if companies add this to their existing services. Standard 6 mil poly is made from recycled materials and is prone to tears, punctures and degradation. Viper CS is made from one hundred percent virgin resin and is a reinforced, high performance barrier. These differences ensure better air quality, prevention of structural issues, longevity and even creating more usable space for clients in their homes or buildings. 

• 7:25 - An untapped market
• 9:19 - You get what you pay for
• 10:20 - What sets Viper CS apart
• 18:47 - Where is the opportunity?
• 27:45 - It's about the details
• 30:00 - Is thicker really better?

This week is no different. Travis, Don and Aaron welcome Josh Penman, National Business Development Manager for American Financial Partners (AFP). Josh works with new and existing businesses to meet their financial needs, and the most importantly, he knows the industry. AFP offers up to 100% financing on terms up to seven years. 

Josh shares his experience and guidance on what type of equipment can be financed, the best time to finance, how to get the best rates, how quickly you can get approved, and what financing looks like right now as we look forward to the recovery post-Covid-19. Trade in blank stares for someone who cares. 

3:14 - Why you should choose AFP

9:17 - Dealing with COVID-19

11:56 - How to prepare for the recovery? Should I finance?

14:00 - Appreciating the value of family time

17:22 - How to set yourself up for the best financing

18:55 - Don's not-so-dumb question

20:40 - How quickly can I be approved for financing

22:06 - Remember lead time for the rig

On this episode, Travis and Don welcome Ben Brown, President and CEO of Natural Polymers. Ben has been working behind the scenes for 22 years to make the chemicals in your spray foam more efficient, better for the environment and better for your customers. Ben takes you in the laboratory and the research and development room to show you the past, present and future of spray foam technology.

Natural Polymers LLC is dedicated to the development of high-quality Urethane Systems with low VOC signatures and an environmentally friendly, raw material base. Their petroleum and natural-based products are third-party tested, meeting and often times exceeding industry standards.

3:26 - Working with the chemicals behind your favorite spray foam

6:57 - Dinosaurs of the early days of spray foam

11:49 - How Ben has made spray foam more efficient and safer through technologies like Natural-Therm Zero Plus 

17:53 - When an R-Value isn't exactly as advertised

21:54 - Why Ben is leading his chemists out of the lab and into the field

25:46 - What's the future market for new spray foam technology?

29:27 - How Natural Polymers is scaling up and still focusing on quality products.

33:17 - What's the draw to Natural Polymers LLC?

Listen to this wide-ranging conversation about the shortage of skilled labor. The shortage can effect cost, efficiency and in the long-term, be a huge drag on the entire industry. The challenge is how to avoid this shortage and Robert discusses how recruiting, education, a focus on retention and investing in people can do just that. A key is to break out of the old mindset that the only "good jobs" are ones that require a college degree, and show younger people the value of having a job in industry. 

11:10 - Where has the skilled labor gone?

16:35 - Where should you recruit?

20:35 - How to retain the best people

23:05 - Breaking tradition

27:05 - The true cost of labor shortage

29:41 - reinvesting in people

31:20 - Rethinking how we train

36:18 - Recognize how your employees work and what they want

Travis Pankake and Don Clymer invited their good friends Gary Wolf, Brad Glazier, and Nick McCartney from IFTI/Paint to Protect, manufacturer of the industry leading DC315 intumescent coating, 15-minute thermal barrier and Ignition barrier fire protection of spray foam insulation.

This group of experts gives in depth information about all of their products, the right questions to ask when looking at fireproofing, new continuous insulation systems, what other providers may be trying to hide and above all, that with Paint to Protect, the proof is in the testing. No one in the business is as stringent with their testing and applicator training. You know that when you choose IFTI, you won't have to worry about meeting code, passing inspection or suffering loss from fire. 

5:16 - Fascinated with fire

12:09 - The proof is in the testing

13:51 - All testing is not created equal

19:07 - Continuous insulation systems 

22:12 - The right questions to ask about your coating

24:02 - Buyer beware

29:37 - Certified applicator training

33:22 - Preferred application methods

48:17 - Alternative to attic sprinkler system 

Join Travis, Don and Aaron as they discuss the myriad of options and benefits of insuring your spray foam rig and your business with Craig and Kirk Campbell of SPF Insurance Group.

SPF has been helping people get insurance in one form or another for over 103 years. Craig and Kirk's in-depth knowledge and experience in the industry, allows them to provide the exact coverage their clients need. There are so many types of policies that many people don't even know about, or why they should have them. Coverage for trailers vs. commercial auto, trailer contents, chemicals, over-spray, harmful odor, injury, the list goes on. 

You don't have to be in the dark about insurance and you can protect your business from the worst case scenario.

8:02 - The transition to SPF insurance

9:51 - Proving the safety of your product

12:34 - The questions you need to ask your insurance provider today

13:51 - Inland Marine Coverage - why you need it

26:01 - General liability and over-spray

28:53 - What's that smell?

44:04 - Experience = best coverage for the price

51:45 - When lightning strikes

Join Travis Pankake and Don Clymer as they welcome Richard Hines, CEO of Buzz HR to help businesses of all sizes deal with these issues. Richard has a very broad and interesting background from running his own businesses to selling commodities and insurance. And this experience launched him into what drove him most - helping fix the challenges that so many face in running their day-to-day businesses.

Listen to this incredibly informative episode and see how Buzz HR analyzes a customer's business with a buyer's journey, in order to support only the services that are needed, and nothing that's not. See how this approach will help you stress less and find and retain the best employees for your company.  

4:06 - Richard Hines' varied background

7:28 - Disaster relief brought new perspective

10:37 - How Buzz HR was born

18:34 - A whole new approach to HR 

26:04 - Best in class partners to serve your needs

30:21 - That thing you forgot? Buzz HR remembered

34:14 - You don't know what you don't know

38:33 - The right company culture brings success

Travis Pankake and Don Clymer are joined once again, back by popular demand, by speaker, thinker, business expert David Avrin. David lays out how the traditional buy/sell model of business has been completely upended by Coronavirus and how his business and businesses he interacts with are adapting.

David Avrin is the author of the celebrated marketing books: It’s Not Who You Know It’s Who Knows You! and Visibility Marketing!,  His latest Customer Experience book: Why Customers Leave (and How to Win Them Back) was named by Forbes as “One of the 7 Business Books Entrepreneurs Need to Read.”

2:20 - David Avrin is big in Vietnam now but facing a new normal

6:15 - The traditional buy/sell model isn't working right now, what is?

13:50 - The wrong way to communicate to your customers

21:57 - Balancing your personal economy equation

25:01 - 3 reasons to help and educate your employees on the financial help available

30:07 - It's going to get worse, so you better get better

38:49 - If you want people to be interested you have to be interesting

Join Travis Pankake, Aaron Franzine and Ryan Stewart as they discuss the inside and out of the inside of homes with Jeremiah Bryant, COO of Thrice Energy Solutions. Jeremiah comes from 4 generations of drywall experts and he uses that expertise to consult with clients of all kinds on the best solutions to keep their homes energy efficient and safe. If you’ve ever wondered about HERS ratings and raters and how you can educate clients properly on energy efficiency, this is the episode for you. PLUS! Jeremiah explains why he buys through distribution, how it keeps his costs fixed and helps him serve his clients better. 

Thrice Energy Solutions is Oklahoma’s premier insulation and builder services contractor. Providing superior solutions for spray foam, fiberglass, and cellulose insulation as well as seamless rain gutters, fireplaces, house wrap, HERS Ratings, blower door testing, and more.

2:20 - Jeremiah's expertise goes back to being a 4th generation drywall guy

6:15 - It is alarming how little companies who are doing insulation know about the building envelope

11:04 - The value of buying through distribution

13:50 - Re-educating the market about how all of the trades work together to build a better house

21:57 - Are you an insulator or an energy advisor?

25:01 - Is being a HERS rater a conflict of interest?

30:07 - Every home warrants an evaluation of what product is best

38:49 - Should I focus on new construction or existing homes?

Most Americans are waiting to go outside again, but what economic realities will be there to meet them when they do?

Join Travis Pankake, Don Clymer and Steve Kosel as they discuss the short term and long term effects of the economic pause caused by the COVID-19 shutdowns with acclaimed economist Brian Beaulieu of ITR Economics. When should we expect economic recovery and how long will growth last? What are the unintended consequences of the shutdown and are the measures taken by the U.S. government working?

Brian has served as CEO and Chief Economist of ITR Economics™ since 1987, where he researches the use of business cycle analysis and economic forecasting as tools for improving profitability. Prior to joining ITR Economics, Brian served as an economist for the US Department of Labor, where he worked on the health-care component of the Consumer Price Index. Brian has co-authored, with Alan Beaulieu, the books “Prosperity in the Age of Decline,” “Make Your Move,” and, for children, “But I Want It!”

TRANSCRIPT DETAILS: 

2:45 - When you're dealing with the unprecedented you have to think differently

7:23 - The unintended consequences of the economic pause and stimulus solutions

11:44 - When will the economy climb out of the hole caused by COVID-19?

15:00 - "We've seen this before." Consumer behavior post-COVID

20:20 - Back to School could mean Back to Economic Normality

26:41 - Long range impacts of national debt accumulation

Every customer, every time. That's the customer service philosophy of Pat McHale, CEO at Graco. Pat has instituted customer service policies that radically rethink the relationship between business and customer. He'll explain why these policies work and why 4.5 stars out of 5 just doesn't cut it anymore.

Pat McHale is the local kid that worked his way up to become the CEO of one of America's best manufacturing workplaces, according to Forbes magazine. He started working as a machinist when he was a teenager, a job which he used to put himself through college. He earned his accounting degree from the University of Minnesota, although he never became an accountant. Instead, he went to work for the local manufacturer within a mile from his house as a second shift machining supervisor role. Now he's built a reputation that Graco that extends far beyond his industry and into the minds of customers across the United States.

TRANSCRIPT DETAILS:

00:38 - Are you taking advantage of the Graco rewards program? 2:29 - Building a tolerance to cold weather 6:04 - Every great leader has a daily routine 7:00 - The customer is not going to be satisfied, if things are mostly good. 9:32 - How to develop an open door policy...in a company of 4000 people. 13:16 - "If you have a good team, you really shouldn't be afraid of having your contact information out there" 18:37 - Customer service as every customer, every time 21:06 - The customer is not always right 24:34 - "When you take a look at people that are really doing well, growing their business and making money...generally those people aren't out there looking for the lowest price, the cheapest deal, the lowest bid."

Transcript Details:

3:17 - Dick isn't an entrepreneur, he's an occupational opportunist. 10:15 - To get through 3 inches of oak you have to be a little creative: crazy sales stories of getting past the gatekeeper 18:37 - Earning the right for referral 28:44 - "The award got me the dough." The value of incentive to sales. 32:04 - The many businesses and slogans of Dick Enrico and the one business he'll never get back into 40:00 - Becoming memorable, becoming their insulation guy 47:00 - 2nd Wind Fitness begins....at a TGI Fridays? 55:00 - 2nd Wind grows too fast 1:00:02 - How Dick came up with his Midwest-famous commercials

On this edition of the R-Value Podcast, we're chatting with Wells Bullard, a fifth-generation CEO of Bullard Manufacturing, a leading manufacturer of high-quality personal protective equipment and systems that are marketed worldwide. Bullard traces it's history back to 1898 selling mining safety equipment to gold miners in San Francisco. Today they make products essential to workplace safety: thermal imagers, hard hats, firefighter and rescue helmets, supplied-air respirators, powered air-purifying respirators, and air quality equipment.

Workplace safety is not only a regulated mandate, it's essential to keeping your business stable and profitable. Today's podcast will give you great tips for keeping your site safe while keeping work efficient.----more----

TRANSCRIPT DETAILS:

3:04 - Rapid Fire Get To Know Ya': Wells Bullard edition 7:06 - The family history behind 5 generations of Bullard 11:48 - The patriarch of the Bullard family built the business by understanding how others work 14:55 - Was Wells encouraged or entitled to work at Bullard? 19:52 - How has work safety evolved over the last century? 23:55 - The acute incident of safety 27:59 - Safety in the spray foam market 31:47 - The safety minute! 34:13 - Fun facts about safety: head size is changing the industry

One of the most in-demand Customer Experience and Marketing speakers in the world today, David Avrin has shared his high-energy and content-rich presentations with enthusiastic audiences across North America and around the world including presentations in Singapore, Bangkok, Melbourne, Brisbane, Bangalore, Antwerp, Monte Carlo, London, Buenos Aires, Glasgow, Bogota, Rotterdam, Barcelona, Johannesburg and Dubai.

David Avrin is the author of three books including the acclaimed: It’s Not Who You Know, It’s Who Knows You, Visibility Marketing and his newest book: Why Customers Leave (and How to Win Them Back.)

A former CEO group leader with Vistage International and marketing firm owner, David’s business and marketing insights have been featured on hundreds of broadcast media outlets and thousands of online and print publications around the world.

Our guests today are Joyce Wallace and Ernie Wysong from Chemours, formerly DuPont Performance Chemicals. Chemours is a $6 billion dollar chemical company that is leading the world in innovation on a number of products that dominate a contractor's life including spray foam.

Visit Opteon.com today to find out more about the transition to HFO blowing agents and how Chemours continues to set the standard on these products.