What’s Working in Marketing™ https://rightmetric.podbean.com Welcome to What’s Working in Marketing™, a podcast for marketers by RightMetric that uncovers what’s working across the digital landscape by tapping into the world’s best data-backed research and through candid conversations with industry experts. Join us if you‘re ready to learn what‘s working when it comes to your marketing efforts. Wed, 09 Jul 2025 06:02:36 -0700 https://podbean.com/?v=5.5 en ca RightMetric Copyright 2021 All rights reserved. Business:Marketing 1440 episodic Welcome to What’s Working in Marketing™, a podcast for marketers by RightMetric that uncovers what’s working across the digital landscape by tapping into the world’s best data-backed research and through candid conversations with industry experts. Join us if you’re ready to learn what’s working when it comes to your marketing efforts. RightMetric RightMetric No false https://pbcdn1.podbean.com/imglogo/image-logo/7661445/WhatsWorkinginMarketing_CoverTM_sq4tsn.png What’s Working in Marketing™ https://rightmetric.podbean.com 144 144 How Visa's Insight Director Shapes Marketing Strategy How Visa's Insight Director Shapes Marketing Strategy https://rightmetric.podbean.com/e/how-visas-insight-director-shapes-marketing-strategy/ https://rightmetric.podbean.com/e/how-visas-insight-director-shapes-marketing-strategy/#comments Wed, 09 Jul 2025 06:02:36 -0700 rightmetric.podbean.com/131cd9ca-822f-3e89-97ca-566e979c5a68 In this episode of What's Working In Marketing, we sat down with Michael Nevski, Global Director of Insights at Visa, for a candid conversation about the evolving world of insights. Michael, a "recovering marketer," shares his fascinating career journey from marketing to insights, revealing why he believes the insights function acts as "the neck that turns the head" of a company.

Discover why marketers often misunderstand the true value of insights and how to foster a more strategic partnership with insights professionals. Michael also dives into the challenge of insights silos within large organizations and offers practical, technology-driven solutions for better knowledge sharing, including the role of generative AI. Plus, get his take on the balance between privacy and convenience in the age of hyper-personalization.

Connect with Michael Nevski:

Connect with Charlie Grinnell & What's Working In Marketing:

  • Website: RightMetric.co
  • Subscribe and leave a review wherever you listen to podcasts!

]]> In this episode of What's Working In Marketing, we sat down with Michael Nevski, Global Director of Insights at Visa, for a candid conversation about the evolving world of insights. Michael, a "recovering marketer," shares his fascinating career journey from marketing to insights, revealing why he believes the insights function acts as "the neck that turns the head" of a company.

Discover why marketers often misunderstand the true value of insights and how to foster a more strategic partnership with insights professionals. Michael also dives into the challenge of insights silos within large organizations and offers practical, technology-driven solutions for better knowledge sharing, including the role of generative AI. Plus, get his take on the balance between privacy and convenience in the age of hyper-personalization.

Connect with Michael Nevski:

Connect with Charlie Grinnell & What's Working In Marketing:

  • Website: RightMetric.co
  • Subscribe and leave a review wherever you listen to podcasts!



]]> RightMetric false No 2588 full What The Metaverse Means for Marketers with Tom Dickens, CMO and Marketing Advisor for Web3 Brands What The Metaverse Means for Marketers with Tom Dickens, CMO and Marketing Advisor for Web3 Brands https://rightmetric.podbean.com/e/what-the-metaverse-means-for-marketers-with-tom-dickens-cmo-and-marketing-advisor-for-web3-brands/ https://rightmetric.podbean.com/e/what-the-metaverse-means-for-marketers-with-tom-dickens-cmo-and-marketing-advisor-for-web3-brands/#comments Tue, 18 Oct 2022 09:00:00 -0700 rightmetric.podbean.com/bc15495e-4e0c-34a9-8629-745ed57b7b50
  •  On this episode, we spoke with Tom Dickens, a fractional CMO advising several gaming and blockchain projects. He got his start in digital working for Red Bull in Austria with me back in the day and went on to work in the startup space to expand his knowledge. He’s always been a marketer that’s at the forefront of growth and that’s because he knows where innovation is headed. There’s a secret to that and it’s called following the money as he explained. When he saw investment capital shifting to web3 and metaverse projects, he knew that would be his next chapter, and Tom has been able to bring a lot of the project management skills and media rigor from his background at Red Bull. He full acknowledges though, that some things don’t work like they did in web2 and he’s forced to learn new things every day. We talk all about what the metaverse means for marketers and how to think about this shift to decentralization. Is anyone else a little confused by NFTs these days? Listen to get clear on the intersection between commerce, activations, and web3

    •  

    •  For more content, episodes, and show notes make sure to check out RightMetric.co.
    ]]>
  •  On this episode, we spoke with Tom Dickens, a fractional CMO advising several gaming and blockchain projects. He got his start in digital working for Red Bull in Austria with me back in the day and went on to work in the startup space to expand his knowledge. He’s always been a marketer that’s at the forefront of growth and that’s because he knows where innovation is headed. There’s a secret to that and it’s called following the money as he explained. When he saw investment capital shifting to web3 and metaverse projects, he knew that would be his next chapter, and Tom has been able to bring a lot of the project management skills and media rigor from his background at Red Bull. He full acknowledges though, that some things don’t work like they did in web2 and he’s forced to learn new things every day. We talk all about what the metaverse means for marketers and how to think about this shift to decentralization. Is anyone else a little confused by NFTs these days? Listen to get clear on the intersection between commerce, activations, and web3

    •  

    •  For more content, episodes, and show notes make sure to check out RightMetric.co.
    ]]>     RightMetric false No 2175 full     How Content Marketers Should Think About Distribution Tactics and AI with Ryan Law, VP of Content at Animalz How Content Marketers Should Think About Distribution Tactics and AI with Ryan Law, VP of Content at Animalz https://rightmetric.podbean.com/e/how-content-marketers-should-think-about-distribution-tactics-and-ai-with-ryan-law-vp-of-content-at-animalz/ https://rightmetric.podbean.com/e/how-content-marketers-should-think-about-distribution-tactics-and-ai-with-ryan-law-vp-of-content-at-animalz/#comments Fri, 30 Sep 2022 03:30:00 -0700 rightmetric.podbean.com/745e57c9-1d8d-3266-a499-9a9fdfe18748 On this episode, we spoke with Ryan Law, VP of Content at Animalz. He’s been doing content marketing for over 10 years with tons of skilled colleagues that live and breathe strategy and execution on a daily basis. He has some polarizing views on content distribution and the use of AI for copywriting that every marketer should hear. As someone who started out in SEO, we talk about the importance of long-form content in a marketing mix. Ryan also shares thoughts on media trends and creating content for the sake of experience, without the goal of data or conversion. It’s a show that’s entirely focused on content, the innovation we are witnessing around the growing industry, and how marketers still get distribution wrong. 

    What's Working in Marketing is presented by RightMetric

    rightmetric.co 

    ]]>     On this episode, we spoke with Ryan Law, VP of Content at Animalz. He’s been doing content marketing for over 10 years with tons of skilled colleagues that live and breathe strategy and execution on a daily basis. He has some polarizing views on content distribution and the use of AI for copywriting that every marketer should hear. As someone who started out in SEO, we talk about the importance of long-form content in a marketing mix. Ryan also shares thoughts on media trends and creating content for the sake of experience, without the goal of data or conversion. It’s a show that’s entirely focused on content, the innovation we are witnessing around the growing industry, and how marketers still get distribution wrong. 


    What's Working in Marketing is presented by RightMetric

    rightmetric.co 

    ]]>     RightMetric false No 2755 full     Lessons From Social Media Manager To CMO with Brandon Rhoten, Fractional CMO and Brand Advisor Lessons From Social Media Manager To CMO with Brandon Rhoten, Fractional CMO and Brand Advisor https://rightmetric.podbean.com/e/lessons-from-social-media-manager-to-cmo-with-brandon-rhoten-fractional-cmo-and-brand-advisor/ https://rightmetric.podbean.com/e/lessons-from-social-media-manager-to-cmo-with-brandon-rhoten-fractional-cmo-and-brand-advisor/#comments Tue, 06 Sep 2022 05:00:00 -0700 rightmetric.podbean.com/a42a67a1-8c04-3c6a-83f2-080d4ba8ece4 On this episode, we spoke with Brandon Rhoten, a CMO and growth advisor who’s always seeking to build killer creative, clever media campaigns, and impossible-to-ignore brands. He’s got a successful track record too, having formed the first ever digital social team at Wendy’s. From his early days in the agency world to launching some of the most talked about social media campaigns on the internet during his time with Wendy’s, and becoming the CMO for Papa John’s, this episode covers so much. On top of his experiences with those companies, he shares actionable tips for marketing and social media managers looking to climb the ladder toward a c-suite role. We talk about getting to know your customer, staying true to what a brand stands for, and how to achieve organizational buy-in. Regardless of where you are in your career or your scope of marketing responsibilities, this is one you won’t want to miss.

    ]]>     On this episode, we spoke with Brandon Rhoten, a CMO and growth advisor who’s always seeking to build killer creative, clever media campaigns, and impossible-to-ignore brands. He’s got a successful track record too, having formed the first ever digital social team at Wendy’s. From his early days in the agency world to launching some of the most talked about social media campaigns on the internet during his time with Wendy’s, and becoming the CMO for Papa John’s, this episode covers so much. On top of his experiences with those companies, he shares actionable tips for marketing and social media managers looking to climb the ladder toward a c-suite role. We talk about getting to know your customer, staying true to what a brand stands for, and how to achieve organizational buy-in. Regardless of where you are in your career or your scope of marketing responsibilities, this is one you won’t want to miss.



    ]]>     RightMetric false No 2738 full     Why Your Marketing Needs Lightning Strikes with Matt Bertulli, CEO of Pela Why Your Marketing Needs Lightning Strikes with Matt Bertulli, CEO of Pela https://rightmetric.podbean.com/e/why-your-marketing-needs-lightning-strikes-with-matt-bertulli-ceo-of-pela/ https://rightmetric.podbean.com/e/why-your-marketing-needs-lightning-strikes-with-matt-bertulli-ceo-of-pela/#comments Tue, 16 Aug 2022 03:00:00 -0700 rightmetric.podbean.com/4c01a26b-0364-3bfa-9f5e-fa4959b48502 On this episode, we spoke with Matthew Bertulli, CEO of Pela, an eCommerce brand that’s on a mission to unf*ck the earth. Matt’s keen eye for product R&D and growth opportunities have already resulted in an exit for his award-winning company Demac Media. Although his career first began as a software developer who hated marketing, Matt eventually decided it was so important to learn more since marketing is what drives consumer demand.

    Years later, he still looks at marketing a little differently than your typical brand marketer with a college degree. We talk about the cause for that, why lightning strikes should be a part of your marketing strategy, how they work, and what makes Matt hate the term positioning. He even gives some contextual examples of well-executed lightning strikes by brands out there, and explains how this extreme focus, 2-3x per year, ties in with the other ‘peanut butter style marketing’.

     

    For more content, episodes, and show notes make sure to check out RightMetric.co.

     

    ]]>     On this episode, we spoke with Matthew Bertulli, CEO of Pela, an eCommerce brand that’s on a mission to unf*ck the earth. Matt’s keen eye for product R&D and growth opportunities have already resulted in an exit for his award-winning company Demac Media. Although his career first began as a software developer who hated marketing, Matt eventually decided it was so important to learn more since marketing is what drives consumer demand.

    Years later, he still looks at marketing a little differently than your typical brand marketer with a college degree. We talk about the cause for that, why lightning strikes should be a part of your marketing strategy, how they work, and what makes Matt hate the term positioning. He even gives some contextual examples of well-executed lightning strikes by brands out there, and explains how this extreme focus, 2-3x per year, ties in with the other ‘peanut butter style marketing’.

     

    For more content, episodes, and show notes make sure to check out RightMetric.co.

     

    ]]>     RightMetric false No 2907 full     Marketing Like A Media Company with Corey Haines, Founder of Swipe Files Marketing Like A Media Company with Corey Haines, Founder of Swipe Files https://rightmetric.podbean.com/e/marketing-like-a-media-company-with-corey-haines-founder-of-swipe-files/ https://rightmetric.podbean.com/e/marketing-like-a-media-company-with-corey-haines-founder-of-swipe-files/#comments Wed, 22 Jun 2022 06:15:00 -0700 rightmetric.podbean.com/e91e7f24-59f0-36d9-831e-50cc8ae9deae On this episode, we are once again joined by Corey Haines who is the Founder of Swipe Files. Corey was interested in this concept of marketing like a media company at an early stage, long before it became popular to deploy marketing strategies that don't come off to end buyers as just that, marketing.

     

    Through careful research, he viewed the need to treat marketing like a product that blends performance and brand. We talk about why this trend isn't going away, why you need to think about earning attention from an audience perspective, and how to implement media brands successfully as a marketing engine for your company.

     

    Content is more important than ever, so tune in and geek out about strategies and tactics with us.

     

    For more content, episodes, and show notes make sure to check out rightmetric.co

    ]]>     On this episode, we are once again joined by Corey Haines who is the Founder of Swipe Files. Corey was interested in this concept of marketing like a media company at an early stage, long before it became popular to deploy marketing strategies that don't come off to end buyers as just that, marketing.

     

    Through careful research, he viewed the need to treat marketing like a product that blends performance and brand. We talk about why this trend isn't going away, why you need to think about earning attention from an audience perspective, and how to implement media brands successfully as a marketing engine for your company.

     

    Content is more important than ever, so tune in and geek out about strategies and tactics with us.

     

    For more content, episodes, and show notes make sure to check out rightmetric.co

    ]]>     RightMetric false No 2843 full     Why Demographics and Generational Profiles Are Outdated in Marketing with David Allison, Founder of The Valuegraphics Project Why Demographics and Generational Profiles Are Outdated in Marketing with David Allison, Founder of The Valuegraphics Project https://rightmetric.podbean.com/e/why-demographics-and-generational-profiles-are-outdated-in-marketing-with-david-allison-founder-of-the-valuegraphics-project/ https://rightmetric.podbean.com/e/why-demographics-and-generational-profiles-are-outdated-in-marketing-with-david-allison-founder-of-the-valuegraphics-project/#comments Thu, 02 Jun 2022 06:28:57 -0700 rightmetric.podbean.com/26427b45-8a8a-33dd-9957-b95073b80005 David Allison has been around marketing for 30 years, from his early agency life to his current role as Founder of The Valuegraphics Project. He's an outspoken marketer that Charlie has followed for years because he calls out a missing link in the typical marketing research process that calls for psychographic and demographic data. This '3rd peg in the stool' is our core value system, and David found out it's the only true indicator of how one will behave. He and his team have been working on a valuegraphics database so brands can understand what any target audience around the world truly cares about. Join us as he explains why values can be an absolute gamechanger for brands with real-life examples.

     

    For more content, episodes, and show notes make sure to check out rightmetric.co.

    ]]>     David Allison has been around marketing for 30 years, from his early agency life to his current role as Founder of The Valuegraphics Project. He's an outspoken marketer that Charlie has followed for years because he calls out a missing link in the typical marketing research process that calls for psychographic and demographic data. This '3rd peg in the stool' is our core value system, and David found out it's the only true indicator of how one will behave. He and his team have been working on a valuegraphics database so brands can understand what any target audience around the world truly cares about. Join us as he explains why values can be an absolute gamechanger for brands with real-life examples.

     

    For more content, episodes, and show notes make sure to check out rightmetric.co.

    ]]>     RightMetric false No 3055 full     The Future of Audio and What It Means for Brands with Shez Mehra, CMO at Audio Branding The Future of Audio and What It Means for Brands with Shez Mehra, CMO at Audio Branding https://rightmetric.podbean.com/e/the-future-of-audio-and-what-it-means-for-brands-with-shez-mehra-cmo-at-audio-branding/ https://rightmetric.podbean.com/e/the-future-of-audio-and-what-it-means-for-brands-with-shez-mehra-cmo-at-audio-branding/#comments Mon, 16 May 2022 06:00:00 -0700 rightmetric.podbean.com/0707f562-e558-3103-bc22-8dc121ced07b Shez Mehra is the CMO at Audio Branding, an audio-first consultancy that specializes in building affinity through the strategic and intentional use of sound. In this episode, Shez explains how sound is currently used in the world of marketing and brand. We dive into building a sonic identity and look at examples of how that's being done well on a global level. Integrating your brand's sound across digital, experiential, and all the extra points throughout a customer journey map can be extremely tricky, but Shez explains why it's a crucial exercise for brands that want to strive to create the best experience. Do you know what your brand sounds like?

     

    For more content, episodes, and show notes make sure to check out RightMetric.co.

    ]]>     Shez Mehra is the CMO at Audio Branding, an audio-first consultancy that specializes in building affinity through the strategic and intentional use of sound. In this episode, Shez explains how sound is currently used in the world of marketing and brand. We dive into building a sonic identity and look at examples of how that's being done well on a global level. Integrating your brand's sound across digital, experiential, and all the extra points throughout a customer journey map can be extremely tricky, but Shez explains why it's a crucial exercise for brands that want to strive to create the best experience. Do you know what your brand sounds like?

     

    For more content, episodes, and show notes make sure to check out RightMetric.co.

    ]]>     RightMetric false No 3064 full     Consumer-Centric Brand Positioning with Jamie Michaels, Head of Brand Strategy at Twitter Canada Consumer-Centric Brand Positioning with Jamie Michaels, Head of Brand Strategy at Twitter Canada https://rightmetric.podbean.com/e/consumer-centric-brand-positioning-with-jamie-michaels-head-of-brand-strategy-at-twitter-canada/ https://rightmetric.podbean.com/e/consumer-centric-brand-positioning-with-jamie-michaels-head-of-brand-strategy-at-twitter-canada/#comments Mon, 02 May 2022 06:00:00 -0700 rightmetric.podbean.com/8e0b26f0-66b2-3776-9e18-c5d5b8c4db00 Jamie Michaels is the Head of Brand Strategy at Twitter Canada. In this episode, we dive deep into customer-centricity in marketing and more specifically social media. Jamie shares countless examples of brands that are doing a great job on Twitter, and what brands should be thinking about if they want to stand out or differentiate themselves. Data is showing that more and more brands are sounding the same, so we look at how crafting the right message for an audience, with the right tone, can very much leave a lasting impression for years to come.

    For more content, episodes, and show notes make sure to check out rightmetric.co.

    ]]>     Jamie Michaels is the Head of Brand Strategy at Twitter Canada. In this episode, we dive deep into customer-centricity in marketing and more specifically social media. Jamie shares countless examples of brands that are doing a great job on Twitter, and what brands should be thinking about if they want to stand out or differentiate themselves. Data is showing that more and more brands are sounding the same, so we look at how crafting the right message for an audience, with the right tone, can very much leave a lasting impression for years to come.

    For more content, episodes, and show notes make sure to check out rightmetric.co.

    ]]>     RightMetric false No 3082 full     How Tech Companies Are Building Media Brands with Cameron Uganec, General Manager of Media at Thinkific How Tech Companies Are Building Media Brands with Cameron Uganec, General Manager of Media at Thinkific https://rightmetric.podbean.com/e/how-tech-companies-are-building-media-brands-with-cameron-uganec-general-manager-of-media-at-thinkific/ https://rightmetric.podbean.com/e/how-tech-companies-are-building-media-brands-with-cameron-uganec-general-manager-of-media-at-thinkific/#comments Fri, 15 Apr 2022 08:00:00 -0700 rightmetric.podbean.com/4d93a0a2-2038-3670-ad87-a696deaae9ec Cameron Uganec is the General Manager of The Leap, which is a media company created by Thinkific. He was hired to lead this new media division out of his previous role at Later, where he was the Senior Vice President of Marketing & Growth. Since he's in the seat leading an in-house media brand for a highly innovative tech company, we figured there are few better people to explain this popular trend. Join us to understand why media brands are popping up in 2022 and to learn from a marketing leader who's been working in digital for over 20 years

    For more content, episodes, and show notes make sure to check out RightMetric.co.

    ]]>     Cameron Uganec is the General Manager of The Leap, which is a media company created by Thinkific. He was hired to lead this new media division out of his previous role at Later, where he was the Senior Vice President of Marketing & Growth. Since he's in the seat leading an in-house media brand for a highly innovative tech company, we figured there are few better people to explain this popular trend. Join us to understand why media brands are popping up in 2022 and to learn from a marketing leader who's been working in digital for over 20 years

    For more content, episodes, and show notes make sure to check out RightMetric.co.

    ]]>     RightMetric false No 2324 full     Digging into The Future of Snap for Marketers with Matt McGowan, General Manager of Canada at Snap Digging into The Future of Snap for Marketers with Matt McGowan, General Manager of Canada at Snap https://rightmetric.podbean.com/e/digging-into-the-future-of-snap-for-marketers-with-matt-mcgowan-general-manager-of-canada-at-snap/ https://rightmetric.podbean.com/e/digging-into-the-future-of-snap-for-marketers-with-matt-mcgowan-general-manager-of-canada-at-snap/#comments Mon, 04 Apr 2022 07:25:00 -0700 rightmetric.podbean.com/4f21927a-73cb-39c8-9a8c-00eb456ada67 Matt McGowan is the General Manager of Canada at Snap Inc, the parent company for well-known brands like Snapchat, Spectacles, Bitmoji, and Zenly. In this episode, we discuss how Snap is opening up new doors to marketers through innovative technology like AR and unrivaled engagement amongst individuals aged 13-34. Matt helps position the performance opportunity for advertisers on Snapchat, and he also explains their approach to areas like original content/show, content authenticity, and data privacy. 

     

    Snapchat continues to grow fast, so why the heck is it still such a big unknown for so many marketers?For more content, episodes, and show notes make sure to check out RightMetric.co.

    ]]>     Matt McGowan is the General Manager of Canada at Snap Inc, the parent company for well-known brands like Snapchat, Spectacles, Bitmoji, and Zenly. In this episode, we discuss how Snap is opening up new doors to marketers through innovative technology like AR and unrivaled engagement amongst individuals aged 13-34. Matt helps position the performance opportunity for advertisers on Snapchat, and he also explains their approach to areas like original content/show, content authenticity, and data privacy. 

     

    Snapchat continues to grow fast, so why the heck is it still such a big unknown for so many marketers?For more content, episodes, and show notes make sure to check out RightMetric.co.

    ]]>     RightMetric false No 2453 full     The Future of Content Marketing with Sean Tyson, CEO at Quietly The Future of Content Marketing with Sean Tyson, CEO at Quietly https://rightmetric.podbean.com/e/the-future-of-content-marketing-with-sean-tyson-ceo-at-quietly/ https://rightmetric.podbean.com/e/the-future-of-content-marketing-with-sean-tyson-ceo-at-quietly/#comments Tue, 01 Mar 2022 07:00:00 -0800 rightmetric.podbean.com/974b19d7-0dab-3516-8981-ed3805bfc0bd In this episode, we spoke with Sean Tyson about how consumers' expectation of quality content is at an all-time high and what that really means for brands in the era of content marketing. He started Quietly Media over 8 years ago and has been helping leading brands drive their business with content since. Sean is acutely aware that content plays a role in marketing all across the customer journey, and he points out how many businesses need a more sophisticated view of their content marketing efforts. Listen in as we question the term 'Content is King'.

     

    For more content, episodes, and show notes make sure to check out RightMetric.co.

    ]]>     In this episode, we spoke with Sean Tyson about how consumers' expectation of quality content is at an all-time high and what that really means for brands in the era of content marketing. He started Quietly Media over 8 years ago and has been helping leading brands drive their business with content since. Sean is acutely aware that content plays a role in marketing all across the customer journey, and he points out how many businesses need a more sophisticated view of their content marketing efforts. Listen in as we question the term 'Content is King'.

     

    For more content, episodes, and show notes make sure to check out RightMetric.co.

    ]]>     RightMetric false No 2521 full     Understanding Audience Data and The Secret Language of Fandoms with Breana and Julia from Methods + Mastery Understanding Audience Data and The Secret Language of Fandoms with Breana and Julia from Methods + Mastery https://rightmetric.podbean.com/e/understanding-audience-data-and-the-secret-language-of-fandoms-with-breana-and-julia-from-methods-mastery/ https://rightmetric.podbean.com/e/understanding-audience-data-and-the-secret-language-of-fandoms-with-breana-and-julia-from-methods-mastery/#comments Tue, 15 Feb 2022 09:00:00 -0800 rightmetric.podbean.com/40fde4e0-f962-319a-b5b2-cbc4a5d8cae3 Creating a community of raving fans is no easy task for brands and creators. That's probably why our insight-obsessed friends at Methods + Mastery recently published this incredible research report on The Secret Language of Fandoms, which deconstructs multiple examples of raving fan communities online, and identifies a core trend among fandoms: that they are built on, and held together by complex language. Join us for this special episode as we unpack the report and how to interpret audience data, with Breana Bacon and Julia Schroeder from the Methods + Mastery research team. you can learn more about their work at knoweldgedrops.mtehodsandmastery.com 

     

    Be sure to read the full report if you want to learn how to speak fan. For more content, episodes, and show notes make sure to check out RightMetric.co.

    ]]>     Creating a community of raving fans is no easy task for brands and creators. That's probably why our insight-obsessed friends at Methods + Mastery recently published this incredible research report on The Secret Language of Fandoms, which deconstructs multiple examples of raving fan communities online, and identifies a core trend among fandoms: that they are built on, and held together by complex language. Join us for this special episode as we unpack the report and how to interpret audience data, with Breana Bacon and Julia Schroeder from the Methods + Mastery research team. you can learn more about their work at knoweldgedrops.mtehodsandmastery.com 

     

    Be sure to read the full report if you want to learn how to speak fan. For more content, episodes, and show notes make sure to check out RightMetric.co.

    ]]>     RightMetric false No 2209 full     How Marketing Can Break Down Silos Using Different Language with John Huntinghouse, VP of Marketing at TAB Bank How Marketing Can Break Down Silos Using Different Language with John Huntinghouse, VP of Marketing at TAB Bank https://rightmetric.podbean.com/e/how-marketing-can-break-down-silos-using-different-language-with-john-huntinghouse-vp-of-marketing-at-tab-bank/ https://rightmetric.podbean.com/e/how-marketing-can-break-down-silos-using-different-language-with-john-huntinghouse-vp-of-marketing-at-tab-bank/#comments Tue, 01 Feb 2022 04:00:43 -0800 rightmetric.podbean.com/23bae677-15ab-3c3a-8882-8c05d2dff4fa John Huntinghouse is VP of Marketing at TAB Bank. In this episode, John explains how marketing can break down common silos or barriers amongst teams in the workplace, simply by thinking more about the language they are using with others to communicate objectives, campaigns, or outcomes. Beyond proper internal communication, we look at important factors for digital brand building in finance and banking.

    For more content, episodes, and show notes make sure to check out RightMetric.co.

    ]]>     John Huntinghouse is VP of Marketing at TAB Bank. In this episode, John explains how marketing can break down common silos or barriers amongst teams in the workplace, simply by thinking more about the language they are using with others to communicate objectives, campaigns, or outcomes. Beyond proper internal communication, we look at important factors for digital brand building in finance and banking.

    For more content, episodes, and show notes make sure to check out RightMetric.co.

    ]]>     RightMetric false No 2370 full     The Importance of Agility in Marketing and Leaning Into Discomfort with Andrew Rosch, Director of Acquisition and Retention Marketing at Trek Bicycles The Importance of Agility in Marketing and Leaning Into Discomfort with Andrew Rosch, Director of Acquisition and Retention Marketing at Trek Bicycles https://rightmetric.podbean.com/e/the-importance-of-agility-in-marketing-and-leaning-into-discomfort-with-andrew-rosch-director-of-acquisition-and-retention-marketing-at-trek-bicycles/ https://rightmetric.podbean.com/e/the-importance-of-agility-in-marketing-and-leaning-into-discomfort-with-andrew-rosch-director-of-acquisition-and-retention-marketing-at-trek-bicycles/#comments Tue, 18 Jan 2022 05:00:00 -0800 rightmetric.podbean.com/fa8dfde4-db14-3c5a-b377-840b2d169fad Andrew Rosch is the Director of Acquisition and Retention Marketing at Trek, one of the world's most renowned bicycle makers. In this episode, Andrew speaks about what's working in the cycling and outdoors industry as a marketing strategy leader, and how he translates performance metrics into human journey insights. Most importantly, we take a close look at how agility is necessary for most marketing teams, and why you need to be prepared to lean into discomfort if you're working in digital.

    For more content, episodes, and show notes make sure to check out RightMetric.co.

    ]]>     Andrew Rosch is the Director of Acquisition and Retention Marketing at Trek, one of the world's most renowned bicycle makers. In this episode, Andrew speaks about what's working in the cycling and outdoors industry as a marketing strategy leader, and how he translates performance metrics into human journey insights. Most importantly, we take a close look at how agility is necessary for most marketing teams, and why you need to be prepared to lean into discomfort if you're working in digital.

    For more content, episodes, and show notes make sure to check out RightMetric.co.

    ]]>     RightMetric false No 2502 full     How To Better Understand Your Customer with Katelyn Bourgoin, CEO of Customer Camp How To Better Understand Your Customer with Katelyn Bourgoin, CEO of Customer Camp https://rightmetric.podbean.com/e/how-to-better-understand-your-customer-with-katelyn-bourgoin-ceo-of-customer-camp/ https://rightmetric.podbean.com/e/how-to-better-understand-your-customer-with-katelyn-bourgoin-ceo-of-customer-camp/#comments Wed, 05 Jan 2022 06:00:00 -0800 rightmetric.podbean.com/c05610b1-dc7a-3dfa-bb38-f00691b721db Katelyn Bourgoin is the CEO at Customer Camp. In this episode, Katelyn speaks about her specialty as a marketer: helping marketers and product teams figure out what triggers customers to buy so they can market smarter. She's been called an "influential entrepreneur" by Forbes and named as one of the top 20 wonder women of SaaS marketing and growth.

    For more content, episodes, and show notes make sure to check out RightMetric.co.

    ]]>     Katelyn Bourgoin is the CEO at Customer Camp. In this episode, Katelyn speaks about her specialty as a marketer: helping marketers and product teams figure out what triggers customers to buy so they can market smarter. She's been called an "influential entrepreneur" by Forbes and named as one of the top 20 wonder women of SaaS marketing and growth.

    For more content, episodes, and show notes make sure to check out RightMetric.co.

    ]]>     RightMetric false No 2617 full     Harnessing the Power of Content Distribution with Ross Simmonds, Founder & CEO of Foundation Marketing Harnessing the Power of Content Distribution with Ross Simmonds, Founder & CEO of Foundation Marketing https://rightmetric.podbean.com/e/harnessing-the-power-of-distribution-with-ross-simmonds-founder-ceo-of-foundation-marketing/ https://rightmetric.podbean.com/e/harnessing-the-power-of-distribution-with-ross-simmonds-founder-ceo-of-foundation-marketing/#comments Tue, 07 Dec 2021 04:00:00 -0800 rightmetric.podbean.com/0f28de2a-4ed0-3364-83ce-117a3d57f852 Ross Simmonds is the CEO of Foundation Marketing. In this episode, Ross discusses the foundations for building a distribution strategy, the importance of audience research, how to find underrated distribution channels, and much more. 

    For more content, episodes and show notes make sure to check out RightMetric.co.

     

    ]]>     Ross Simmonds is the CEO of Foundation Marketing. In this episode, Ross discusses the foundations for building a distribution strategy, the importance of audience research, how to find underrated distribution channels, and much more. 

    For more content, episodes and show notes make sure to check out RightMetric.co.

     

    ]]>     RightMetric false No 2465 full     What TikTok Means for the Future of Social Media with Vik Kambli, Chief Marketing Officer at Clearly What TikTok Means for the Future of Social Media with Vik Kambli, Chief Marketing Officer at Clearly https://rightmetric.podbean.com/e/what-tiktok-means-for-the-future-of-social-media-with-vik-kambli-chief-marketing-officer-at-clearly/ https://rightmetric.podbean.com/e/what-tiktok-means-for-the-future-of-social-media-with-vik-kambli-chief-marketing-officer-at-clearly/#comments Mon, 15 Nov 2021 11:44:05 -0800 rightmetric.podbean.com/9445b816-99fa-3ea2-a569-d3234f85ff7e Vik Kambli is the Chief Marketing Officer at Clearly. In this episode, Vik discusses how TikTok has changed digital marketing, why he thinks every marketer should be on TikTok, how TikTok is shaping culture, how to evaluate your current social media spend, why he thinks TikTok is more about entertainment than social media, and much more. 

    For more content, episodes and show notes make sure to check out RightMetric.co.

    ]]>     Vik Kambli is the Chief Marketing Officer at Clearly. In this episode, Vik discusses how TikTok has changed digital marketing, why he thinks every marketer should be on TikTok, how TikTok is shaping culture, how to evaluate your current social media spend, why he thinks TikTok is more about entertainment than social media, and much more. 

    For more content, episodes and show notes make sure to check out RightMetric.co.

    ]]>     RightMetric false No 2961 full     The Secret to Unlocking Creativity That Powers Outstanding Marketing with Corey Haines, Founder of Swipe Files The Secret to Unlocking Creativity That Powers Outstanding Marketing with Corey Haines, Founder of Swipe Files https://rightmetric.podbean.com/e/the-secret-to-unlocking-creativity-that-powers-outstanding-marketing-with-corey-haines-founder-of-swipe-files/ https://rightmetric.podbean.com/e/the-secret-to-unlocking-creativity-that-powers-outstanding-marketing-with-corey-haines-founder-of-swipe-files/#comments Tue, 09 Nov 2021 13:21:12 -0800 rightmetric.podbean.com/b828b6f2-039c-3bdd-8c7e-1f46672ab55f Corey Haines is the Founder of Swipe Files. In this episode, Corey discusses the value of inspiration, his framework for creating swipe files, his favourite marketing best practices, the importance of looking outside your industry for inspiration, what's exciting him in marketing today, and much more. 

    For more content, episodes and show notes make sure to check out RightMetric.co.

    ]]>     Corey Haines is the Founder of Swipe Files. In this episode, Corey discusses the value of inspiration, his framework for creating swipe files, his favourite marketing best practices, the importance of looking outside your industry for inspiration, what's exciting him in marketing today, and much more. 

    For more content, episodes and show notes make sure to check out RightMetric.co.

    ]]>     RightMetric false No 2859 full     Untapping the Power of Audience Research with Rand Fishkin, Co-Founder & CEO of SparkToro Untapping the Power of Audience Research with Rand Fishkin, Co-Founder & CEO of SparkToro https://rightmetric.podbean.com/e/untapping-the-power-of-audience-research-co-founder-ceo-of-sparktoro/ https://rightmetric.podbean.com/e/untapping-the-power-of-audience-research-co-founder-ceo-of-sparktoro/#comments Tue, 26 Oct 2021 10:51:41 -0700 rightmetric.podbean.com/e1dffb83-6529-39ac-b57c-d3423b391bdc Rand Fishkin is the Co-Founder & CEO of SparkToro. In this episode, Rand discusses the importance of audience research, why you need to deeply understand your audience, where audience research fits into a marketing strategy, the difference between being data-driven and data-informed, the benefits of episodic content, and much more. 

    For more content, episodes and show notes make sure to check out RightMetric.co.

     

    ]]>     Rand Fishkin is the Co-Founder & CEO of SparkToro. In this episode, Rand discusses the importance of audience research, why you need to deeply understand your audience, where audience research fits into a marketing strategy, the difference between being data-driven and data-informed, the benefits of episodic content, and much more. 

    For more content, episodes and show notes make sure to check out RightMetric.co.

     

    ]]>     RightMetric false No 2763 full     The Fundamentals of Winning in eCommerce with George Weetman, VP of Digital Commerce at Arc‘teryx The Fundamentals of Winning in eCommerce with George Weetman, VP of Digital Commerce at Arc‘teryx https://rightmetric.podbean.com/e/the-fundamentals-of-winning-in-ecommerce-with-george-weetman-vp-of-digital-commerce-at-arc-teryx/ https://rightmetric.podbean.com/e/the-fundamentals-of-winning-in-ecommerce-with-george-weetman-vp-of-digital-commerce-at-arc-teryx/#comments Tue, 05 Oct 2021 06:17:19 -0700 rightmetric.podbean.com/387feeab-9050-3d44-a615-05f2b3c00ad1 George Weetman is the VP of Digital Commerce at Arc'teryx. In this episode, George discusses his three-pronged approach to eCommerce, why brands need to be customer-centric, how to connect strategy & execution, his views on marketing innovation, and much more. 

    For more content, episodes and show notes make sure to check out RightMetric.co.

     

    ]]>     George Weetman is the VP of Digital Commerce at Arc'teryx. In this episode, George discusses his three-pronged approach to eCommerce, why brands need to be customer-centric, how to connect strategy & execution, his views on marketing innovation, and much more. 

    For more content, episodes and show notes make sure to check out RightMetric.co.

     

    ]]>     RightMetric false No 2262 full     Winning Strategies for Black Friday & Cyber Monday with Gabe Gottlieb, Chief Strategy Officer at Sensor Tower Winning Strategies for Black Friday & Cyber Monday with Gabe Gottlieb, Chief Strategy Officer at Sensor Tower https://rightmetric.podbean.com/e/winning-strategies-for-black-friday-cyber-monday-with-gabe-gottlieb-chief-strategy-officer-at-sensor-tower/ https://rightmetric.podbean.com/e/winning-strategies-for-black-friday-cyber-monday-with-gabe-gottlieb-chief-strategy-officer-at-sensor-tower/#comments Thu, 09 Sep 2021 09:00:00 -0700 rightmetric.podbean.com/a2cca511-ca21-378b-b38b-af48b65491a2 Gabe Gottlieb is the Chief Strategy Officer at Sensor Tower (formerly the CEO & Co-Founder of Pathmatics). In this episode, Gabe discusses Black Friday & Cyber Monday digital advertising strategies & trends, the intersection of art and science in digital advertising, new digital storytelling mediums, the importance of competitive intelligence to inform & inspire strategy, and much more. 

    For more content, episodes and show notes make sure to check out RightMetric.co.

    ]]>     Gabe Gottlieb is the Chief Strategy Officer at Sensor Tower (formerly the CEO & Co-Founder of Pathmatics). In this episode, Gabe discusses Black Friday & Cyber Monday digital advertising strategies & trends, the intersection of art and science in digital advertising, new digital storytelling mediums, the importance of competitive intelligence to inform & inspire strategy, and much more. 

    For more content, episodes and show notes make sure to check out RightMetric.co.

    ]]>     RightMetric false No 1974 full     Planning for Scale with Vik Kambli, Chief Marketing Officer at Clearly Planning for Scale with Vik Kambli, Chief Marketing Officer at Clearly https://rightmetric.podbean.com/e/planning-for-scale-with-vik-kambli-chief-marketing-officer-at-clearly/ https://rightmetric.podbean.com/e/planning-for-scale-with-vik-kambli-chief-marketing-officer-at-clearly/#comments Fri, 13 Aug 2021 07:52:34 -0700 rightmetric.podbean.com/15428688-8b05-3432-ba1a-f6b568fd32c3 Vik Kambli is the Chief Marketing Officer at Clearly. In this episode, Vik discusses the role of serendipity in his career, the three-layer framework companies need to consider for scale, how companies need to plan for scale at different stages of maturity, the importance of company values for long-term planning, what is exciting Vik in marketing today, and much more. 

     

    For more content, episodes and show notes make sure to check out RightMetric.co.

    ]]>     Vik Kambli is the Chief Marketing Officer at Clearly. In this episode, Vik discusses the role of serendipity in his career, the three-layer framework companies need to consider for scale, how companies need to plan for scale at different stages of maturity, the importance of company values for long-term planning, what is exciting Vik in marketing today, and much more. 

     

    For more content, episodes and show notes make sure to check out RightMetric.co.

    ]]>     RightMetric false No 3368 full     The Idolatry of Innovation in Marketing with Brittany Hull, VP of Marketing at Earth's Own Food Company The Idolatry of Innovation in Marketing with Brittany Hull, VP of Marketing at Earth's Own Food Company https://rightmetric.podbean.com/e/the-idolatry-of-innovation-in-marketing-with-brittanyhull-vp-of-marketing-at-earths-own-food-company/ https://rightmetric.podbean.com/e/the-idolatry-of-innovation-in-marketing-with-brittanyhull-vp-of-marketing-at-earths-own-food-company/#comments Mon, 12 Jul 2021 11:55:04 -0700 rightmetric.podbean.com/6ab1452c-31d3-31e5-bd3d-596d139451c2  

    For more content, episodes and show notes make sure to check out RightMetric.co.

    ]]>      

    For more content, episodes and show notes make sure to check out RightMetric.co.

    ]]>     RightMetric false No 2581 full     Customer Centricity in The Age of Technology with Nicole Kealey, Chief Strategy Officer at Vision Critical Customer Centricity in The Age of Technology with Nicole Kealey, Chief Strategy Officer at Vision Critical https://rightmetric.podbean.com/e/customer-centricity-in-the-age-of-technology-with-nicole-kealey-chief-strategy-officer-at-vision-critical/ https://rightmetric.podbean.com/e/customer-centricity-in-the-age-of-technology-with-nicole-kealey-chief-strategy-officer-at-vision-critical/#comments Thu, 20 Aug 2020 11:46:05 -0700 rightmetric.podbean.com/8811a6f3-ac72-36d0-a958-09024a0a8677 For show notes, other episodes, and more content make sure to check out RightMetric.co.

    ]]>     Nicole Kealey is the Chief Strategy Officer at Vision Critical. In this episode, Nicole discusses the key aspects that drive differentiation when it comes to using technology to create memorable experiences, how marketers can leverage insights from consumers to help guide technology investments, and shares some great examples of brands that are using a consumer-centric approach to cut through the noise.  

    For show notes, other episodes, and more content make sure to check out RightMetric.co.

    ]]>     RightMetric false No 2358 full     Audience Growth in The Age of Distraction with Laura Andriani, Head of Audience Development at DAZN Audience Growth in The Age of Distraction with Laura Andriani, Head of Audience Development at DAZN https://rightmetric.podbean.com/e/audience-growth-in-the-age-of-distraction-with-laura-andriani-head-of-audience-development-at-dazn/ https://rightmetric.podbean.com/e/audience-growth-in-the-age-of-distraction-with-laura-andriani-head-of-audience-development-at-dazn/#comments Tue, 18 Aug 2020 10:56:22 -0700 rightmetric.podbean.com/a2bc0a3a-04da-3548-9f95-7b73a5083fb6 RightMetric.co.  

     

    ]]>     Laura Andriani is the Head of Audience Development at DAZN. In this episode, Laura breaks down the elements of building an audience marketing strategy, what marketing leaders should keep in mind as they shape their insight capabilities, and what she's most excited for when it comes to the future of audience insights.   For show notes, other episodes, and more content make sure to check out RightMetric.co.  

     

    ]]>     RightMetric false No 3132 full     Creating Emotional Connections Through Digital Platforms with Eric Toda, Global Head of Social Media Strategy & Operations at Facebook Creating Emotional Connections Through Digital Platforms with Eric Toda, Global Head of Social Media Strategy & Operations at Facebook https://rightmetric.podbean.com/e/creatingemotionalconnections-throughdigital-platforms-with-eric-toda-formerheadof-marketing-at-hill-city-andformer-globalheadof-socialmarketingat-ai/ https://rightmetric.podbean.com/e/creatingemotionalconnections-throughdigital-platforms-with-eric-toda-formerheadof-marketing-at-hill-city-andformer-globalheadof-socialmarketingat-ai/#comments Thu, 25 Jun 2020 07:00:44 -0700 rightmetric.podbean.com/f413a728-912e-5ff9-a5ad-f2fa852817c3 RightMetric.co.]]> RightMetric.co.]]> RightMetric false No 3240 full Applying a Product Mindset to Marketing with Britt Skolovy, Chief Growth Officer at Kinzoo Applying a Product Mindset to Marketing with Britt Skolovy, Chief Growth Officer at Kinzoo https://rightmetric.podbean.com/e/applying-a-product-mindset-to-marketing-with-britt-skolovy-chief-growth-officer-at-kinzoo/ https://rightmetric.podbean.com/e/applying-a-product-mindset-to-marketing-with-britt-skolovy-chief-growth-officer-at-kinzoo/#comments Thu, 25 Jun 2020 07:00:33 -0700 rightmetric.podbean.com/2a417d8b-4eb8-5311-a296-87d8956a36a3 Britt Skolovy is the Chief Growth Officer at Kinzoo, a kid-tech startup empowering families to raise the next generation of digital citizens. In this episode, Britt shares lessons learned from her unique experience in both product management and marketing, why focusing on the problem is better than focusing on the solution, and how the blurred lines between product and marketing can create positive friction that benefits marketers.

      For show notes, other episodes, and more content make sure to check out RightMetric.co.]]>     Britt Skolovy is the Chief Growth Officer at Kinzoo, a kid-tech startup empowering families to raise the next generation of digital citizens. In this episode, Britt shares lessons learned from her unique experience in both product management and marketing, why focusing on the problem is better than focusing on the solution, and how the blurred lines between product and marketing can create positive friction that benefits marketers.

      For show notes, other episodes, and more content make sure to check out RightMetric.co.]]>     RightMetric false No 3645 full     Balancing The Art & Science of Marketing with Fergie Cancade, Director of Global Athletes & Ambassadors at lululemon Balancing The Art & Science of Marketing with Fergie Cancade, Director of Global Athletes & Ambassadors at lululemon https://rightmetric.podbean.com/e/balancing-the-art-science-of-marketing-with-fergie-cancade-director-of-global-athletes-ambassadors-at-lululemon/ https://rightmetric.podbean.com/e/balancing-the-art-science-of-marketing-with-fergie-cancade-director-of-global-athletes-ambassadors-at-lululemon/#comments Fri, 08 May 2020 09:54:04 -0700 rightmetric.podbean.com/916432a5-fb94-57f8-8094-14d124367fa5 Fergie Cancade is the Director of Global Athletes & Ambassadors at lululemon, a technical athletic apparel company known best for its products for yoga, running, training and other sweaty pursuits. In this episode, Fergie shares his thoughts on the convergence of creativity, data, and insights within marketing, lessons he's learned about linking marketing strategy to overarching business objectives, and why marketers should be more willing to fail.

     

    For show notes, other episodes, and more content make sure to check out RightMetric.co.

    ]]>     Fergie Cancade is the Director of Global Athletes & Ambassadors at lululemon, a technical athletic apparel company known best for its products for yoga, running, training and other sweaty pursuits. In this episode, Fergie shares his thoughts on the convergence of creativity, data, and insights within marketing, lessons he's learned about linking marketing strategy to overarching business objectives, and why marketers should be more willing to fail.

     

    For show notes, other episodes, and more content make sure to check out RightMetric.co.

    ]]>     In this episode, Fergie shares his thoughts on the convergence of creative, data, and insights within marketing, lessons he's learned about linking marketing strategy to overarching business objectives, and why marketers should be more willing to fail. RightMetric false No 2140 full     Hiding in Plain Sight – How to Up-level Your Audience Segmentation with Jon Tesser, VP of Research & Insights at NYC & Company Hiding in Plain Sight – How to Up-level Your Audience Segmentation with Jon Tesser, VP of Research & Insights at NYC & Company https://rightmetric.podbean.com/e/hiding-in-plain-sight-%e2%80%93-how-to-up-level-your-audience-segmentation-with-jon-tesser-vp-of-research-insights-at-nyc-company/ https://rightmetric.podbean.com/e/hiding-in-plain-sight-%e2%80%93-how-to-up-level-your-audience-segmentation-with-jon-tesser-vp-of-research-insights-at-nyc-company/#comments Fri, 08 May 2020 09:53:40 -0700 rightmetric.podbean.com/ec125985-a143-59bc-bc52-eee35e766771 Jon Tesser is the VP of Research & Insights at NYC & Company, the destination marketing organization of the five boroughs of New York City. In this episode, Jon explains how marketers and analytics professionals can work more effectively together, some unique ways that he has leveraged various sources of digital data to enrich his audience segmentation, and what he's most excited about when it comes to the future of research and insights.

     

    For show notes, other episodes, and more content make sure to check out RightMetric.co.

    ]]>     Jon Tesser is the VP of Research & Insights at NYC & Company, the destination marketing organization of the five boroughs of New York City. In this episode, Jon explains how marketers and analytics professionals can work more effectively together, some unique ways that he has leveraged various sources of digital data to enrich his audience segmentation, and what he's most excited about when it comes to the future of research and insights.

     

    For show notes, other episodes, and more content make sure to check out RightMetric.co.

    ]]>     In this episode, Jon explains how marketers and analytics professionals can work more effectively together, some unique ways that he has leveraged various sources of digital data to enrich his audience segmentation, and what he's most excited about when it comes to the future of research and insights. RightMetric false No 2557 full     The Foundational Elements of Marketing Strategy with Conner Galway, President at Junction Consulting The Foundational Elements of Marketing Strategy with Conner Galway, President at Junction Consulting https://rightmetric.podbean.com/e/the-foundational-elements-of-marketing-strategy-with-conner-galway-president-at-junction-consulting/ https://rightmetric.podbean.com/e/the-foundational-elements-of-marketing-strategy-with-conner-galway-president-at-junction-consulting/#comments Fri, 08 May 2020 09:53:14 -0700 rightmetric.podbean.com/c064d655-130a-53ea-8e52-4875448b1398 Conner Galway is the President of Junction, a firm that helps brands build digital competencies from the inside out through strategy, training and consulting. In this episode, Conner shares his approach to building strategies, how data and insights play into the strategic process, and his tips for keeping up with marketing in 2020 and beyond. For more content, episodes and show notes make sure to check out RightMetric.co/Blog.

    ]]>     Conner Galway is the President of Junction, a firm that helps brands build digital competencies from the inside out through strategy, training and consulting. In this episode, Conner shares his approach to building strategies, how data and insights play into the strategic process, and his tips for keeping up with marketing in 2020 and beyond. For more content, episodes and show notes make sure to check out RightMetric.co/Blog.

    ]]>     In this episode, Conner shares his approach to building strategies, how data and insights play into the strategic process, and his tips for keeping up with marketing in 2020 and beyond. RightMetric false No 3075 full     The Future of Social Media with Andrew Delaney, Senior Manager of Social Media at HubSpot The Future of Social Media with Andrew Delaney, Senior Manager of Social Media at HubSpot https://rightmetric.podbean.com/e/the-future-of-social-media-with-andrew-delaney-senior-manager-of-social-media-at-hubspot/ https://rightmetric.podbean.com/e/the-future-of-social-media-with-andrew-delaney-senior-manager-of-social-media-at-hubspot/#comments Fri, 08 May 2020 09:52:55 -0700 rightmetric.podbean.com/406f52c1-3f7b-5a40-932e-aaa0d2ee236a Andrew Delaney is the Senior Manager of Social Media at HubSpot, the leading growth platform that provides marketing professionals with the tools they need to grow better. In this episode, Andrew shares his take on the current state of social media, where the best opportunities for brands are today, and how to position your brand to capitalize on future trends.

     

    For show notes, other episodes, and more content make sure to check out RightMetric.co.

    ]]>     Andrew Delaney is the Senior Manager of Social Media at HubSpot, the leading growth platform that provides marketing professionals with the tools they need to grow better. In this episode, Andrew shares his take on the current state of social media, where the best opportunities for brands are today, and how to position your brand to capitalize on future trends.

     

    For show notes, other episodes, and more content make sure to check out RightMetric.co.

    ]]>     In this episode, Andrew shares his take on the current state of social media, where the best opportunities for brands are today, and how to position your brand to capitalize on future trends. RightMetric false No 2804 full     Using Content to Cut Through the Noise with Taylor Loren, Director of Content Marketing at Later Using Content to Cut Through the Noise with Taylor Loren, Director of Content Marketing at Later https://rightmetric.podbean.com/e/using-content-to-cut-through-the-noise-with-taylor-loren-director-of-content-marketing-at-later/ https://rightmetric.podbean.com/e/using-content-to-cut-through-the-noise-with-taylor-loren-director-of-content-marketing-at-later/#comments Fri, 08 May 2020 09:52:04 -0700 rightmetric.podbean.com/46f0c421-cfae-581c-bcde-d3cb07276abe Taylor Loren is the Director of Content Marketing at Later, the leading Instagram scheduler and social media marketing platform. In this episode, Taylor shares her approach for creating content in a competitive space, how data helps guide her team's creative vision, and what content marketers should be keeping in mind as they explore new topics.

     

    For show notes, other episodes, and more content make sure to check out RightMetric.co.

    ]]>     Taylor Loren is the Director of Content Marketing at Later, the leading Instagram scheduler and social media marketing platform. In this episode, Taylor shares her approach for creating content in a competitive space, how data helps guide her team's creative vision, and what content marketers should be keeping in mind as they explore new topics.

     

    For show notes, other episodes, and more content make sure to check out RightMetric.co.

    ]]>     In this episode, Taylor shares her approach for creating content in a competitive space, how data helps guide her team's creative vision, and what content marketers should be keeping in mind as they explore new topics. RightMetric false No 2164 full