On the second episode of Reserve the Right, host Anda Gansca sits down with Kimi Chuang, Head of Growth Marketing at Asana. They recorded in the rare window between Kimi leaving Square and starting at Asana, so she’s free to say exactly what she thinks.

Kimi shares the biggest piece of snake oil in AI right now, what really happened when Square restructured around AI, and why the people who get good at it are simply the ones who play with it every day. She also explains why teams need fewer decks now, what happens when marketers start building their own tools, and why so many of them are suddenly desperate for engineering support.

They dive into whether the SaaS apocalypse is real, and the best advice Kimi ever got: treat every best practice as the start of an experiment, not the answer.

Don't miss this one. Strong opinions, loosely held. Let’s get into it.

On the inaugural episode of Reserve the Right, host Anda Gansca sits down with Arianna Orpello Lewko, CMO of GEICO, to figure out what's real and what's just noise.

Arianna explains why she thinks attribution is a fool's errand, why the building blocks of a good marketing team haven't changed even as the tools keep shifting, and which pitches make her roll her eyes. She also shares what she learned from Anthropic's marketing team, how GEICO is using AI to bring the Gecko into new places, and the AI driving coach they're building for teens.

Then they go bigger: who's paying for all these tokens, what our kids should be learning, and what to do when your CEO forwards a scary headline about AI search and asks what your plan is.

Strong opinions, loosely held. Let's get into it.