Voices to Action https://relativeinsight.podbean.com How do fan, customer, and employee experiences shape real business outcomes? Welcome to Voices to Action, the podcast that explores the human side of data and the measurable impact of experience on business KPIs.

Subscribe to Voices to Action for more episodes exploring how experiences move the needle on business performance.

]]> Thu, 11 Dec 2025 15:25:34 +0100 https://podbean.com/?v=5.5 en Copyright 2025 All rights reserved. Business 1440 episodic How do fan, customer, and employee experiences shape real business outcomes? Welcome to Voices to Action, the podcast that explores the human side of data and the measurable impact of experience on business KPIs. relativeinsight relativeinsight No false https://pbcdn1.podbean.com/imglogo/image-logo/21309540/Icon_2000px-png_1xa3ou9.png Voices to Action https://relativeinsight.podbean.com 144 144 Episode 7: Psychology in Fan Experience with April Seifert Episode 7: Psychology in Fan Experience with April Seifert https://relativeinsight.podbean.com/e/episode-7-psychology-in-fan-experience-with-april-seifert/ https://relativeinsight.podbean.com/e/episode-7-psychology-in-fan-experience-with-april-seifert/#comments Thu, 11 Dec 2025 15:25:34 +0100 relativeinsight.podbean.com/85b20cd7-7c35-3c3f-af32-6f15b8b65593 Episode 7: Psychology in Fan Experience — with April Seifert (Sprocket CX)

Host Ben Hookway talks with April Seifert, President & Data Scientist at Sprocket CX, about the psychology behind fandom. They discuss the 12 drivers of fandom, why demographics fail to predict behaviour, how player fandom reshapes loyalty, and how teams can use psychological insight to create personalised, emotionally resonant fan experiences.

]]> Episode 7: Psychology in Fan Experience — with April Seifert (Sprocket CX)

Host Ben Hookway talks with April Seifert, President & Data Scientist at Sprocket CX, about the psychology behind fandom. They discuss the 12 drivers of fandom, why demographics fail to predict behaviour, how player fandom reshapes loyalty, and how teams can use psychological insight to create personalised, emotionally resonant fan experiences.

]]> relativeinsight false No 3496 7 full Episode 6: Redefining the Stadium Experience with Bret McCormick Episode 6: Redefining the Stadium Experience with Bret McCormick https://relativeinsight.podbean.com/e/episode-6-redefining-the-stadium-experience-with-bret-mccormick/ https://relativeinsight.podbean.com/e/episode-6-redefining-the-stadium-experience-with-bret-mccormick/#comments Wed, 26 Nov 2025 11:51:08 +0100 relativeinsight.podbean.com/c6df348c-d065-3783-bc85-6e8cda8248fe Host Ben Hookway speaks with Bret McCormick, Reporter at Sports Business Journal, on how stadiums are evolving — from frictionless entry, premium seating to flexible ticket packages. They also discuss why the 2026 World Cup may be the most expensive fan experience in history.

]]> Host Ben Hookway speaks with Bret McCormick, Reporter at Sports Business Journal, on how stadiums are evolving — from frictionless entry, premium seating to flexible ticket packages. They also discuss why the 2026 World Cup may be the most expensive fan experience in history.

]]> relativeinsight false No 2862 6 full Episode 5: Human Intelligence in the Age of AI with Tara Austin Episode 5: Human Intelligence in the Age of AI with Tara Austin https://relativeinsight.podbean.com/e/episode-5-human-intelligence-in-the-age-of-ai-with-tara-austin/ https://relativeinsight.podbean.com/e/episode-5-human-intelligence-in-the-age-of-ai-with-tara-austin/#comments Mon, 27 Oct 2025 17:08:46 +0100 relativeinsight.podbean.com/f075a9ae-8dff-3ce4-95f1-259acf2cdba5 Host Ben Hookway speaks with Tara Austin, Behavioural & Brand Strategist and Partner at Ogilvy, about how behavioral science helps brands stay human in an AI-driven world. They discuss the balance between data and emotion and why understanding people is still the ultimate competitive edge.

]]> Host Ben Hookway speaks with Tara Austin, Behavioural & Brand Strategist and Partner at Ogilvy, about how behavioral science helps brands stay human in an AI-driven world. They discuss the balance between data and emotion and why understanding people is still the ultimate competitive edge.

]]> relativeinsight false No 2536 5 full Episode 4: AI’s Impact on Insight Teams with David Boyle Episode 4: AI’s Impact on Insight Teams with David Boyle https://relativeinsight.podbean.com/e/episode-4-ai-s-impact-on-insight-teams-with-david-boyle/ https://relativeinsight.podbean.com/e/episode-4-ai-s-impact-on-insight-teams-with-david-boyle/#comments Tue, 21 Oct 2025 13:14:25 +0200 relativeinsight.podbean.com/3aebe4a7-0924-3bef-90ad-dcc0c4b0a4d9 Host Ben Hookway speaks with David Boyle about how AI is reshaping the insights industry. Drawing on conversations with more than 30 global insight leaders, David shares what’s really happening behind the scenes — from adoption barriers and vendor challenges to the promise of agentic AI and how teams can prepare for what’s next.

]]> Host Ben Hookway speaks with David Boyle about how AI is reshaping the insights industry. Drawing on conversations with more than 30 global insight leaders, David shares what’s really happening behind the scenes — from adoption barriers and vendor challenges to the promise of agentic AI and how teams can prepare for what’s next.

]]> relativeinsight false No 2989 4 full Episode 3: Seeing Sports Crowds Clearly with AI with Rachel Goodger Episode 3: Seeing Sports Crowds Clearly with AI with Rachel Goodger https://relativeinsight.podbean.com/e/episode-3-seeing-sports-crowds-clearly-with-ai-with-rachel-goodger/ https://relativeinsight.podbean.com/e/episode-3-seeing-sports-crowds-clearly-with-ai-with-rachel-goodger/#comments Tue, 14 Oct 2025 18:43:44 +0200 relativeinsight.podbean.com/6fd4a976-bc95-37ae-8b43-21d315dede00 Ben Hookway talks with Rachel Goodger, CRO at CrowdIQ, about how AI and visual data are changing the way teams understand their fans. They explore what teams often get wrong about who’s in the crowd, how women’s sports are reshaping fandom, and what really happens during those stadium ad breaks.

]]> Ben Hookway talks with Rachel Goodger, CRO at CrowdIQ, about how AI and visual data are changing the way teams understand their fans. They explore what teams often get wrong about who’s in the crowd, how women’s sports are reshaping fandom, and what really happens during those stadium ad breaks.

]]> relativeinsight false No 2393 3 full Episode 2: Turning Employee Voice into Strategic Action with Sam Valentine Episode 2: Turning Employee Voice into Strategic Action with Sam Valentine https://relativeinsight.podbean.com/e/episode-2-turning-employee-voice-into-strategic-action-with-sam-valentine/ https://relativeinsight.podbean.com/e/episode-2-turning-employee-voice-into-strategic-action-with-sam-valentine/#comments Wed, 01 Oct 2025 15:25:31 +0200 relativeinsight.podbean.com/e248da23-ee4b-3b96-9d60-c1b729f7fdb1 In this episode, host Ben Hookway speaks with Sam Valentine, Strategic People & Culture Leader at Miro. 

They discuss how organizations can move beyond engagement surveys to uncover root causes, how AI is transforming employee listening and why culture should be designed with intention.

]]> In this episode, host Ben Hookway speaks with Sam Valentine, Strategic People & Culture Leader at Miro. 

They discuss how organizations can move beyond engagement surveys to uncover root causes, how AI is transforming employee listening and why culture should be designed with intention.

]]> relativeinsight false No 2644 2 full Episode 1: Inside the Fan Experience with Pete Woodward Episode 1: Inside the Fan Experience with Pete Woodward https://relativeinsight.podbean.com/e/episode-1-voices-to-action-podcast-fan-experience/ https://relativeinsight.podbean.com/e/episode-1-voices-to-action-podcast-fan-experience/#comments Wed, 17 Sep 2025 17:30:09 +0200 marketingjs4.podbean.com/2349459b-7482-38af-ae88-d89be435a8a3 In our very first episode, host Ben Hookway, CEO at Relative Insight, sits down with Pete Woodward, former Head of Consumer Insights at the LA Clippers. Together, they dive into the world of sports fandom, uncovering what truly drives fan engagement and how organizations can turn those insights into powerful business strategies.

Subscribe to Voices to Action for more episodes exploring how experiences move the needle on business performance.

]]> In our very first episode, host Ben Hookway, CEO at Relative Insight, sits down with Pete Woodward, former Head of Consumer Insights at the LA Clippers. Together, they dive into the world of sports fandom, uncovering what truly drives fan engagement and how organizations can turn those insights into powerful business strategies.

Subscribe to Voices to Action for more episodes exploring how experiences move the needle on business performance.

]]> marketingjs4 false No 2127 1 full