The Phygital Marketing Podcast https://phygitalmarketing.podbean.com In The Phygital Marketing Podcast from Sotto, Host Lindsey Buxman sits down with top marketing leaders to explore how digital and physical experiences are blending in modern marketing. From real-world moments to digital strategy, and everything in between.

]]> Thu, 04 Jun 2026 14:14:01 -0400 https://podbean.com/?v=5.5 en us Copyright 2026 Sotto All rights reserved. Business:Marketing 1440 episodic Sotto Sotto No false https://pbcdn1.podbean.com/imglogo/image-logo/22243901/Final_2048_The_Phygital_Marketing_Podcast8sjbo.jpg The Phygital Marketing Podcast https://phygitalmarketing.podbean.com 144 144 Putting the Customer Ahead of Technology with Randi Gladstone, RMG Digital Consulting Putting the Customer Ahead of Technology with Randi Gladstone, RMG Digital Consulting https://phygitalmarketing.podbean.com/e/putting-the-customer-ahead-of-technology-with-randi-gladstone-rmg-digital-consulting/ https://phygitalmarketing.podbean.com/e/putting-the-customer-ahead-of-technology-with-randi-gladstone-rmg-digital-consulting/#comments Thu, 04 Jun 2026 14:14:01 -0400 phygitalmarketing.podbean.com/f203a646-0304-3a26-b8ca-bc65450f0512 RMG Digital Consulting Founder Randi Gladstone joins Host Lindsey Buxman on The Phygital Marketing Podcast to talk CRM, AI, and customer loyalty. 

 

You’ll hear:

 

→ Why your tech can’t be your strategy

→ Why customer experience is still more important than your use of AI

→ How to be more intentional with how you’re using AI

→ How to execute better with AI

→ How to truly know your customer

 

🔗 Connect with Randi Gladstone & RMG Digital Consulting: 

https://www.rmg-dc.com/

https://www.linkedin.com/in/randi-gladstone/

 

🔗 Connect with Lindsey Buxman & Sotto:

https://www.withsotto.com/

https://www.linkedin.com/company/withsotto/

https://www.linkedin.com/in/lindseybuxman/

]]> RMG Digital Consulting Founder Randi Gladstone joins Host Lindsey Buxman on The Phygital Marketing Podcast to talk CRM, AI, and customer loyalty. 

 

You’ll hear:

 

→ Why your tech can’t be your strategy

→ Why customer experience is still more important than your use of AI

→ How to be more intentional with how you’re using AI

→ How to execute better with AI

→ How to truly know your customer

 

🔗 Connect with Randi Gladstone & RMG Digital Consulting: 

https://www.rmg-dc.com/

https://www.linkedin.com/in/randi-gladstone/

 

🔗 Connect with Lindsey Buxman & Sotto:

https://www.withsotto.com/

https://www.linkedin.com/company/withsotto/

https://www.linkedin.com/in/lindseybuxman/

]]> Sotto false No 2693 6 full The Store Is the Brand: Retail Experience, Community, and AI with Rick Wittenbraker, Howler Brothers The Store Is the Brand: Retail Experience, Community, and AI with Rick Wittenbraker, Howler Brothers https://phygitalmarketing.podbean.com/e/the-store-is-the-brand-retail-experience-community-and-ai-with-rick-wittenbraker-howler-brothers/ https://phygitalmarketing.podbean.com/e/the-store-is-the-brand-retail-experience-community-and-ai-with-rick-wittenbraker-howler-brothers/#comments Wed, 13 May 2026 23:00:00 -0400 phygitalmarketing.podbean.com/08167112-2088-397c-b3f4-b88367aedd0a Howler Brothers VP of Business Development Rick Wittenbraker joins Host Lindsey Buxman on The Phygital Marketing Podcast - from one of their stores in Austin, TX - to talk retail experience, community, and AI. 

 

You’ll hear:

 

→ Why the store is the brand

→ How Howler Brothers was born out of camaraderie & creativity

→ The proper way to embrace both your employees & AI

→ What to look for in your brand ambassadors

→ Why the retail experience has more to do with feel than metrics

 

🔗 Connect with Rick Wittenbraker & Howler Brothers: 

https://howlerbros.com/

https://www.linkedin.com/company/howlerbros/

https://www.linkedin.com/in/wittrick/

 

🔗 Connect with Lindsey Buxman & Sotto:

https://www.withsotto.com/

https://www.linkedin.com/company/withsotto/

https://www.linkedin.com/in/lindseybuxman/

]]> Howler Brothers VP of Business Development Rick Wittenbraker joins Host Lindsey Buxman on The Phygital Marketing Podcast - from one of their stores in Austin, TX - to talk retail experience, community, and AI. 

 

You’ll hear:

 

→ Why the store is the brand

→ How Howler Brothers was born out of camaraderie & creativity

→ The proper way to embrace both your employees & AI

→ What to look for in your brand ambassadors

→ Why the retail experience has more to do with feel than metrics

 

🔗 Connect with Rick Wittenbraker & Howler Brothers: 

https://howlerbros.com/

https://www.linkedin.com/company/howlerbros/

https://www.linkedin.com/in/wittrick/

 

🔗 Connect with Lindsey Buxman & Sotto:

https://www.withsotto.com/

https://www.linkedin.com/company/withsotto/

https://www.linkedin.com/in/lindseybuxman/

]]> Sotto false No 1955 5 full From Sampling to Scale: How Physical Tactics Fueled Demand with Adam Solomon, Daps Energy From Sampling to Scale: How Physical Tactics Fueled Demand with Adam Solomon, Daps Energy https://phygitalmarketing.podbean.com/e/from-sampling-to-scale-how-physical-tactics-fueled-demand-with-adam-solomon-daps-energy/ https://phygitalmarketing.podbean.com/e/from-sampling-to-scale-how-physical-tactics-fueled-demand-with-adam-solomon-daps-energy/#comments Mon, 27 Apr 2026 21:05:58 -0400 phygitalmarketing.podbean.com/dacd31f7-9547-36cc-a2e6-e1c3dca408a6 Daps Energy Co-Founder & CMO Adam Solomon joins Host Lindsey Buxman on The Phygital Marketing Podcast to explore building a modern consumer brand designed around convenience, speed, and real-world behavior. 

 

You’ll hear:

→ How to know it’s time to rebuild your brand

→ Why frictionless products need frictionless marketing

→ How Daps Energy used campus sampling, social content, SMS, and our Phygital Cookie to make it easy for customers to discover the brand, try the product, and stay connected afterward

→ The style of TikTok content they’re using to appeal to Gen Z & beyond

→ What marketers often get wrong when trying to connect with younger audiences

 

🔗 Connect with Adam Solomon & Daps Energy: 

https://daps.shop/?variant=51705672204580

https://www.linkedin.com/in/adam-solomon-042a2b1aa/

 

🔗 Connect with Lindsey Buxman & Sotto:

https://www.withsotto.com/

https://www.linkedin.com/company/withsotto/

https://www.linkedin.com/in/lindseybuxman/

]]> Daps Energy Co-Founder & CMO Adam Solomon joins Host Lindsey Buxman on The Phygital Marketing Podcast to explore building a modern consumer brand designed around convenience, speed, and real-world behavior. 

 

You’ll hear:

→ How to know it’s time to rebuild your brand

→ Why frictionless products need frictionless marketing

→ How Daps Energy used campus sampling, social content, SMS, and our Phygital Cookie to make it easy for customers to discover the brand, try the product, and stay connected afterward

→ The style of TikTok content they’re using to appeal to Gen Z & beyond

→ What marketers often get wrong when trying to connect with younger audiences

 

🔗 Connect with Adam Solomon & Daps Energy: 

https://daps.shop/?variant=51705672204580

https://www.linkedin.com/in/adam-solomon-042a2b1aa/

 

🔗 Connect with Lindsey Buxman & Sotto:

https://www.withsotto.com/

https://www.linkedin.com/company/withsotto/

https://www.linkedin.com/in/lindseybuxman/

]]> Sotto false No 1407 4 full The Future of Retail Loyalty with Ian Dewar The Future of Retail Loyalty with Ian Dewar https://phygitalmarketing.podbean.com/e/the-future-of-retail-loyalty-with-ian-dewar/ https://phygitalmarketing.podbean.com/e/the-future-of-retail-loyalty-with-ian-dewar/#comments Thu, 16 Apr 2026 17:14:20 -0400 phygitalmarketing.podbean.com/cd53c07a-1168-325e-95bf-c50fc7a45205 Ian Dewar joins host Lindsey Buxman on The Phygital Marketing Podcast to explore how loyalty is evolving in modern retail and why points and discounts are no longer enough to keep customers coming back for more.

In this episode, they cover:

→ Why convenience and experience are becoming the new currency of loyalty

→ How AI is changing the way customers discover products

→ What it actually means to connect digital and in-store experiences

→ How personalization and trust drive long-term customer relationships

→ What retailers need to do right now to stay ahead

 

🔗 Connect with Ian: https://www.linkedin.com/in/iandewar/

🔗 Connect with Lindsey: https://www.linkedin.com/in/lindseybuxman/

🔗 Sotto: https://www.linkedin.com/company/withsotto/

]]> Ian Dewar joins host Lindsey Buxman on The Phygital Marketing Podcast to explore how loyalty is evolving in modern retail and why points and discounts are no longer enough to keep customers coming back for more.

In this episode, they cover:

→ Why convenience and experience are becoming the new currency of loyalty

→ How AI is changing the way customers discover products

→ What it actually means to connect digital and in-store experiences

→ How personalization and trust drive long-term customer relationships

→ What retailers need to do right now to stay ahead

 

🔗 Connect with Ian: https://www.linkedin.com/in/iandewar/

🔗 Connect with Lindsey: https://www.linkedin.com/in/lindseybuxman/

🔗 Sotto: https://www.linkedin.com/company/withsotto/

]]> Sotto false No 1764 3 full Intent, Personalization, & AI in Marketing with Julio Lopez Intent, Personalization, & AI in Marketing with Julio Lopez https://phygitalmarketing.podbean.com/e/intent-personalization-ai-in-marketing-with-julio-lopez/ https://phygitalmarketing.podbean.com/e/intent-personalization-ai-in-marketing-with-julio-lopez/#comments Tue, 07 Apr 2026 16:29:24 -0400 phygitalmarketing.podbean.com/40951237-4975-3831-9c47-715925939c6c Julio Lopez joins host Lindsey Buxman on The Phygital Marketing Podcast to explore why the future of marketing isn't about more personalization, it's about smarter personalization. Drawing on his experience leading CRM and lifecycle marketing at some of the world's most recognized brands, Julio breaks down the shift happening across retail right now and what marketers need to do to keep up.

 

In this episode, they cover:

→ Why intent is becoming more valuable than traditional personalization

→ How AI can help marketers create more relevant 1:1 experiences at scale

→ Why many brands still aren't using AI in a fully connected, strategic way

→ How to decide when to use email versus SMS more effectively

→ Why SMS should be treated as a relationship-building channel, not just a promo channel

→ What brands like DSW, Target, and Starbucks get right about phygital customer experience

→ Why waiting for perfect data is holding most brands back — and what to do instead

 

🔗 Connect with Julio: https://www.linkedin.com/in/juliolopez87/

🔗 Connect with Lindsey: https://www.linkedin.com/in/lindseybuxman/

🔗 Sotto: https://www.linkedin.com/company/withsotto/

]]> Julio Lopez joins host Lindsey Buxman on The Phygital Marketing Podcast to explore why the future of marketing isn't about more personalization, it's about smarter personalization. Drawing on his experience leading CRM and lifecycle marketing at some of the world's most recognized brands, Julio breaks down the shift happening across retail right now and what marketers need to do to keep up.

 

In this episode, they cover:

→ Why intent is becoming more valuable than traditional personalization

→ How AI can help marketers create more relevant 1:1 experiences at scale

→ Why many brands still aren't using AI in a fully connected, strategic way

→ How to decide when to use email versus SMS more effectively

→ Why SMS should be treated as a relationship-building channel, not just a promo channel

→ What brands like DSW, Target, and Starbucks get right about phygital customer experience

→ Why waiting for perfect data is holding most brands back — and what to do instead

 

🔗 Connect with Julio: https://www.linkedin.com/in/juliolopez87/

🔗 Connect with Lindsey: https://www.linkedin.com/in/lindseybuxman/

🔗 Sotto: https://www.linkedin.com/company/withsotto/

]]> Sotto false No 2118 2 full Physical vs. Digital with Mark Friedman Physical vs. Digital with Mark Friedman https://phygitalmarketing.podbean.com/e/physical-vs-digital-with-mark-friedman/ https://phygitalmarketing.podbean.com/e/physical-vs-digital-with-mark-friedman/#comments Tue, 07 Apr 2026 16:23:32 -0400 phygitalmarketing.podbean.com/15085c4f-168d-3fcf-bd3f-0ab84fd03073 Digital commerce veteran Mark Friedman joins host Lindsey Buxman to kick off The Phygital Marketing Podcast, exploring where physical and digital retail intersect, and where the gaps still exist.

In this episode, they cover:

→ How brands like Love Shack Fancy and Faherty nail the in-store experience

→ Why most marketers overvalue conversion rates

→ Why email and SMS strategies have stalled — and what "personalization" actually means to customers

→ How AI is already changing the way people shop and why it's about to reshape the in-store experience

→ What physical retail still does better than digital — and the one thing technology can't replace

About Mark Friedman: Mark is a seasoned marketing executive with decades of experience leading e-commerce and digital strategy for some of the biggest names in retail, including Steve Madden, Eddie Bauer, Calvin Klein, and Speedo. He's the Founder of Details Interactive, a digital marketing consultancy.

 

🔗 Connect with Mark: https://www.linkedin.com/in/markbfriedman/

🔗 Details Interactive: https://www.linkedin.com/company/details-interactive-llc/

🔗 Connect with Lindsey: https://www.linkedin.com/in/lindseybuxman/

🔗 Sotto: https://www.linkedin.com/company/withsotto/

]]> Digital commerce veteran Mark Friedman joins host Lindsey Buxman to kick off The Phygital Marketing Podcast, exploring where physical and digital retail intersect, and where the gaps still exist.

In this episode, they cover:

→ How brands like Love Shack Fancy and Faherty nail the in-store experience

→ Why most marketers overvalue conversion rates

→ Why email and SMS strategies have stalled — and what "personalization" actually means to customers

→ How AI is already changing the way people shop and why it's about to reshape the in-store experience

→ What physical retail still does better than digital — and the one thing technology can't replace

About Mark Friedman: Mark is a seasoned marketing executive with decades of experience leading e-commerce and digital strategy for some of the biggest names in retail, including Steve Madden, Eddie Bauer, Calvin Klein, and Speedo. He's the Founder of Details Interactive, a digital marketing consultancy.

 

🔗 Connect with Mark: https://www.linkedin.com/in/markbfriedman/

🔗 Details Interactive: https://www.linkedin.com/company/details-interactive-llc/

🔗 Connect with Lindsey: https://www.linkedin.com/in/lindseybuxman/

🔗 Sotto: https://www.linkedin.com/company/withsotto/

]]> Sotto false No 1826 1 full