https://phase5smartertogether.podbean.com Welcome to Smarter Together: The Market Research Podcast by Phase 5, hosted by Rachel Langer Abugov. This podcast digs into the latest, most innovative, and most inspiring insights we encounter in our work as market research, UX, CX, and innovation experts. Listen to our podcast for a window into how to bring your organization closer to your customers. Tue, 12 Nov 2024 11:29:07 -0500 https://podbean.com/?v=5.5 en ca Copyright 2023 All rights reserved. Business:Marketing 1440 episodic Welcome to Smarter Together: The Market Research Podcast by Phase 5, hosted by Rachel Langer Abugov. This podcast digs into the latest, most innovative, and most inspiring insights we encounter in our work as market research, UX, CX, and innovation experts. Listen to our podcast for a window into how to bring your organization closer to your customers. Phase 5 Phase 5 No false https://feed.podbean.com/phase5smartertogether/feed.xml https://pbcdn1.podbean.com/imglogo/image-logo/15754177/PHASE5_POD_LOGO_v2j5ke.png https://phase5smartertogether.podbean.com 144 144 Episode 10: Introducing Phase 5's new Brand & Communications practice, Together with Michael Dolenko https://phase5smartertogether.podbean.com/e/episode-10-introducing-phase-5s-new-brand-communications-practice-together-with-michael-dolenko/ https://phase5smartertogether.podbean.com/e/episode-10-introducing-phase-5s-new-brand-communications-practice-together-with-michael-dolenko/#comments Tue, 12 Nov 2024 11:29:07 -0500 phase5smartertogether.podbean.com/0789bc12-48d0-3c74-903c-214894d2c297 Phase 5 partner Michael Dolenko discusses the firm's new practice with CMO Stephan Sigaud. 

]]> Phase 5 partner Michael Dolenko discusses the firm's new practice with CMO Stephan Sigaud. 

]]> Phase 5 false No 1475 10 full Episode 9: The Power of Data with Katherine Wellman and Rachael Ramos from Humm https://phase5smartertogether.podbean.com/e/smarter-together-with-katherine-wellman-from-humm/ https://phase5smartertogether.podbean.com/e/smarter-together-with-katherine-wellman-from-humm/#comments Fri, 16 Feb 2024 08:57:40 -0500 phase5smartertogether.podbean.com/2fc77b84-2799-3f73-aa89-c227a886753b Phase 5 is proud to be the insights partner for humm group, a consumer financing solution recently launched in Canada. Listen as they discuss, from experience, how data enables successful market strategies

]]> Phase 5 is proud to be the insights partner for humm group, a consumer financing solution recently launched in Canada. Listen as they discuss, from experience, how data enables successful market strategies

]]> Phase 5 false No 592 9 full Episode 8: Putting Customers First, Together with Tanya Fowler and Andreas Noe https://phase5smartertogether.podbean.com/e/episode-8-putting-customers-first-together-with-tanya-fowler-and-andreas-noe/ https://phase5smartertogether.podbean.com/e/episode-8-putting-customers-first-together-with-tanya-fowler-and-andreas-noe/#comments Tue, 17 Oct 2023 16:16:29 -0400 phase5smartertogether.podbean.com/76f1ad52-74ac-3169-8387-88336d020853 Tanya Fowler from First Canadian Title and Andreas Noe from Phase 5 discuss how they developed an award winning Customer Experience program.

]]> Tanya Fowler from First Canadian Title and Andreas Noe from Phase 5 discuss how they developed an award winning Customer Experience program.

]]> Phase 5 false No 1497 8 full Episode 7: Data Does Not Speak For Itself, Together with Eric Chue from Interac https://phase5smartertogether.podbean.com/e/episode-7-data-does-not-speak-for-itself-together-with-eric-chue-from-interac/ https://phase5smartertogether.podbean.com/e/episode-7-data-does-not-speak-for-itself-together-with-eric-chue-from-interac/#comments Fri, 15 Sep 2023 09:52:06 -0400 phase5smartertogether.podbean.com/e3def545-44d8-328b-81ec-477c739a194b An interview with Eric Chue, Director of Research and Industry Insights at Interac. He discusses his journey towards becoming a market researcher and some key learning for being a successful market researcher.

]]> An interview with Eric Chue, Director of Research and Industry Insights at Interac. He discusses his journey towards becoming a market researcher and some key learning for being a successful market researcher.

]]> Phase 5 false No 2044 7 full Episode 6: The Importance of Insights for Building Successful Brands, Together with Spence Saunders from Art & Science https://phase5smartertogether.podbean.com/e/the-importance-of-insights-for-building-successful-brands-together-with-spence-saunders-from-art-science/ https://phase5smartertogether.podbean.com/e/the-importance-of-insights-for-building-successful-brands-together-with-spence-saunders-from-art-science/#comments Mon, 24 Jul 2023 09:36:20 -0400 phase5smartertogether.podbean.com/129321a5-d4ed-33e4-84c5-9246f6e22a6c Spence Saunders discusses how consumer insights fueled the rebrand of Knowledge First Financial to Embark.

]]> Spence Saunders discusses how consumer insights fueled the rebrand of Knowledge First Financial to Embark.

]]> Phase 5 false No 1240 6 full Episode 5- Mystery shopping and Financial Services, Together with Deborah Baxley https://phase5smartertogether.podbean.com/e/e05-mystery-shopping-and-financial-services-together-with-deborah-baxley/ https://phase5smartertogether.podbean.com/e/e05-mystery-shopping-and-financial-services-together-with-deborah-baxley/#comments Wed, 03 May 2023 08:17:00 -0400 phase5smartertogether.podbean.com/18693c5a-1937-3d20-845a-7927f64c71eb Our guest is Deborah Baxley, an international cards and mobility payment experience advisor.

]]> Our guest is Deborah Baxley, an international cards and mobility payment experience advisor.

]]> Phase 5 false No 1177 5 full Episode 4- X4 Summit Highlights, Together with Andreas Noe https://phase5smartertogether.podbean.com/e/e04-x4-summit-highlights-together-with-andreas-noe/ https://phase5smartertogether.podbean.com/e/e04-x4-summit-highlights-together-with-andreas-noe/#comments Thu, 20 Apr 2023 08:17:11 -0400 phase5smartertogether.podbean.com/8bc9707d-dd44-355e-9269-2678731dd1af Andreas Noe leader of Phase 5s CX team, recaps the highlights of X4 Experience Summit.

]]> Andreas Noe leader of Phase 5s CX team, recaps the highlights of X4 Experience Summit.

]]> Phase 5 false No 1914 4 full Episode 3: Survey Innovation: Gamification and Chatbots, Together with Saloni Singh https://phase5smartertogether.podbean.com/e/survey-innovation-gamification-and-chatbots-together-with-saloni-singh/ https://phase5smartertogether.podbean.com/e/survey-innovation-gamification-and-chatbots-together-with-saloni-singh/#comments Mon, 27 Feb 2023 09:47:15 -0500 phase5smartertogether.podbean.com/476c8e10-877e-345f-80f3-d2d955287e4c Listen to survey expert Saloni Singh discuss the newest innovation in survey techniques and how it can assist participation rates and findings.

]]> Listen to survey expert Saloni Singh discuss the newest innovation in survey techniques and how it can assist participation rates and findings.

]]> Phase 5 false No 815 3 full Episode 1: Integrated UX and CX, Together with Stephan Sigaud https://phase5smartertogether.podbean.com/e/episode-1-integrated-ux-and-cx-together-with-stephan-sigaud/ https://phase5smartertogether.podbean.com/e/episode-1-integrated-ux-and-cx-together-with-stephan-sigaud/#comments Wed, 22 Feb 2023 17:09:36 -0500 patrick4c.podbean.com/dd8d3400-cd8e-38e9-9767-67bd008c50f4 patrick4c false No 576 1 full Episode 2: Intro to JTBD, Together with Steve Hansen https://phase5smartertogether.podbean.com/e/episode-2-intro-to-jtbd-with-steve-hansen/ https://phase5smartertogether.podbean.com/e/episode-2-intro-to-jtbd-with-steve-hansen/#comments Wed, 22 Feb 2023 17:09:13 -0500 patrick4c.podbean.com/16e20012-e2e8-3f34-b310-b7aee13c2f15 patrick4c false No 1176 2 full