Golden Nuggets from this episode:

[03:01] "all of this stemmed from the pandemic with Corona virus and then interest rates plummeted"

[03:21] "For the first time, millennials now represent a third of the marketplace so those entry level homes, they're just anywhere near the amount of supply and demand, which is compounded because quite rightly there were no foreclosures."

[05:41] "Demand is going to remain high and these rates are fabulously low and they're only going to stabilize probably by 2023."

[10:47] "Anybody in my office can use my listings for their own benefit, as long as they ask me first."

Thanks for being here,

PL

Connect with Mo Ismail

Instagram @moismai

Website https://mocs.media/

YouTube: https://www.youtube.com/c/moismai

mocs.media

Increase your impact & influence with online video | MOCS

We help digital entrepreneurs create banger videos to grow their brand, business, and audience. We create contextual videos that build connections and convert.

YouTube

Moismai

Helping you leverage video content for your personal brand and business.

Golden Nuggets from this episode:

[04:06] "we hear about investing in business, investing in books, investing in time, investing in conferences, all good stuff, but it can't all be that. For me, life is something that is much bigger than just business."

[04:47] "when one is mapping out personal time, FOMO can kind of creep over our shoulder and start whispering in our ear."

[06:15] "Fear of missing business, stops us from creating media."

[07:54] "When you are an entrepreneur, you are only as good as your last client. And if your last client finds you burned out and tired, like a little bit disinterested, even if it's just because you're so dog tired, it takes a lifetime to get a great reputation and it takes a lunchtime to lose it."

[09:43] "if you want to be a successful entrepreneur getting up early before the phone starts ringing before all the cares of the day begins, that's how you really make a dent."

Thanks for being here,

PL

Golden Nuggets from this episode:

[05:51] "The market is taken a breather."

[07:28] "Will houses drop a hundred thousand when we correct. I absolutely think not."

[08:02] "Don't take my word for it. Speak to your loan professional, but rates have to go up."

[10:16] "there will be more houses, but here's the downside people, you might be able to get into escrow easier, but it's going to cost you more, so as much as you don't want to hear it today, ladies and gentlemen, get back in the ring, put the gloves on and keep slugging because you'll get a house."

Thanks for being here,

PL 

Connect with Jason Oppenheim

Instagram @jasonoppenheim

Website https://ogroup.com/

YouTube: https://www.youtube.com/channel/UCIjXCviFU_XWARqCx3yHSaA

Netflix Show Selling Sunset: https://www.netflix.com/title/80223108

Golden Nuggets from this episode:

[02:41] "When most people meet real estate agents, they're kind of on guard, our industry certainly use to have a little bit of a feeling of used car salesman, nothing against you got used car salesman, but people didn't necessarily trust us upfront."

[05:40] "What I have done for clients without them even asking is I've arrived at showings in that neighborhood, and I have shown them houses that were sold 10 years ago, some of them would then resold, and I could then follow the arc of the pricing for that neighborhood exactly over 10 years."

[07:47] "What I have made a point off, is really sticking my neck out with clients and advising them on design choices."

[08:55] "We are real estate agents, we are financial consultants, we are design consultants, we are investment consultants, and it goes on and on and on."

Thanks for being here,

PL

Connect with Eric Simon

Instagram

@thebrokeagent

@badrealestatepics

Podcast: overaskpodcast.com

Golden Nuggets from this episode:

[02:31] "I tried it the way of this particular company for about six months. And I can tell you, ladies and gentlemen, I was miserable."

[02:54] "I remember coming home to my lovely wife, Cindy, and I said to her, Babe. I just don't know if I can do this. I think I'd rather drive a bus."

[04:32] "The reason why I was so good with creatives is because I was one of them. I could connect."

[05:06] "My unofficial name in LA was the rock and roll realtor, the ex music business guy that got into real estate."

[05:42] "If somebody wanted to buy a house that was a sports trainer, I would help him. But to the outside world, My niche was creative."

[07:53] "If I sit down with a table full of brain surgeons, I might struggle for compensation, but if I sit down with, an album designer or a tour manager, you know, an artist and this and that, I can speak their language all day, all night."

[08:20] "I've been to some of these networking events where it almost feels like Tinder, like people are just there to get a hit."

Thanks for being here,

PL

Connect with Luke Acree Instagram @lukeacree at @remindermedia Podcast: 

Golden Nuggets from this episode:

[02:30] "I tend to come from the school of, be an entrepreneur, go for it."

[02:44] "Life for me is about experimentation. It's about risk-taking, it's not about doing the same as what my parents did."

[03:41] "Orthodox qualifications for this entrepreneur never really felt like my path."

Thanks for being here,

PL

Golden Nuggets from this episode:

[02:15] "97.5% of agents that are not successful. The reason is, is because they don't prospect."

[03:29] "When people email, you get back to them within an hour."

[04:09] "They'll maybe go for lunch, come back and putter around for an hour and then go home. And they wonder why they closing four deals a year."

[05:07] "When you are a business, you are multiple faceted parts of that business."

[07:46] "Doing freebies is a really good way to kind of bolster your sphere of influence."

[09:03] "When I was selling multi-million dollar houses to people in the Hollywood Hills, They didn't want to know about me selling $350,000 lofts in downtown."

[10:36] "don't underestimate YouTube because we're still at the beginning."

[11:23] "I spend at least an hour or two a day planning, marketing, and I tend to do it at five in the morning so I can keep my day free for business stuff."

[13:13] "Google and YouTube are monsters and we take them for granted."

[15:08] " If you constantly post, not just business, you're going to have personality, fun, business, puppies, lattes, business, walkthroughs, design, it's going to be the whole package, right? It's got to be a 360 degree package of you."

Thanks for being here,

PL

Connect with Sally Forster Jones Instagram @sally.forster.jones Website https://sallyforsterjones.com/ YouTube: SFJ Group

What is The Golden Hour? Time in our day that we are not using but SHOULD be using. I break down how the 2 Parameters, 5 Rules, and 4 Questions can improve your business – GUARANTEED.

Golden Nuggets from this episode:

[02:44] "You get to do the workout and have your breakfast and do the meditation as a reward for the golden hour, I get up an hour and 15 minutes earlier."

[04:46] "Get up one hour and 15 minutes ahead of your normal time and start working within 10 minutes of your eyes opening and you cannot hit snooze."

[05:40] "It's like an annex to your normal day and it can be stuff that you just never get to, not emails and stuff like that because you should get to them during the day."

[06:30] " So I'm essentially bolting on the golden hour to the rest of my day, and if it means I sleep an hour earlier, I really don't care because by the time, you know, eight, nine o'clock rolls around I'm jelly, anyway."

Thanks for being here,

PL

Connect with James Rembert Instagram @zillowkiller Website https://www.jamesrembert.com/ Clubhouse James Rembert | The ZillowKiller Network

Golden Nuggets from this episode:

[02:58] "I had to kiss goodbye to a career that I had loved for 15, 20 years and took an enormous leap of faith with no income into a new job."

[04:27] "I remember speaking to my manager saying, you're advising me to go door knocking. You're advising me to send postcards to a geographic area. You're advising me to do cold calls. What do you say to other people who are joining the industry? And she said without missing a beat. Well, we tell them exactly the same thing."

[05:35] "I remember coming home to my wife, Cindy. And I said, I am hating this. I said, I don't feel like a, me. I feel like a fraud. I'm dressed up in a suit. That's really not me. I just want to wear, you know, my music business gear and my sneakers and my shorts and all of that stuff, which you could do in LA, and you still can. And she gave me the glorious words of: "Just do what you want to do. And then the universe will take care of the rest.".

[07:24] "My first listing was actually a hundred miles away, but I refused to give it away. I refused, my manager said: -Oh, you need to refer them out. And I said: - Not on your life."

[08:37] "If you're unsure, turn up at the property an hour earlier, that you're about to show. Scope it out and then write some notes, go look at where the Starbucks are."

[11:54] "I'm in LA and everybody talks about entertainment all the time. I decided to not mention anything to a soul. So the brokerage I was at, I just shuffled in the back. I sat down. I put my hand up as a new agent. I absorbed everything. I asked questions. I checked my ego at the door because I was on a one-way journey."

[11:55] "My thing was, I knew the numbers. I knew the streets. I knew the houses. I knew the bedroom count. I knew the comps. I knew them all in my mind. And I had it all in my iPad."

[17:07] "Social media allows us to get online and really bare our soul. Really show people who we are really kind of, give it all away. And it allows people to make their judgment calls and our character"

Take a listen and thanks for being here, PL

Connect with Andrew Flachner

Instagram @aflachner

Website https://www.realscout.com/​

YouTube RealScout

Connect with Kevin Kreider Instagram @kevin.kreider Website https://kevinkreider.com/ YouTube Kevin Kreider Netflix Bling Empire Show https://www.netflix.com/title/81039144

Golden Nuggets from this episode:

[01:45] "Very few people are consistent and consistency always wins."

[02:31] “It was a grind, but I will tell you this, what I did have in my mind was I'd read Napoleon Hill - Think and Grow Rich” and I'd write down goals."

[03:02] “If you're a new agent you do anything and everything."

[08:22] “With luxury, there is a different way to prospect. The different way to prospect is you always, always, always have to bring value."

[11:11] "If I prospect a luxury client, I've got notes on their house, or notes on the house they bought, notes on their jobs, notes on their kids, notes on their dogs. I got notes on everything."

[12:15] "Never look at the clients as a commission, look at what you make in a year, a salary, and treat everyone the same."

Thanks for being here,

PL

Trusting my instinct is probably the smartest thing I’ve ever done and one of the most important topics of discussion in my videos. When you can trust your instincts to make that leap of faith, it’s a mighty system of checks and balances that will lead you to success. I share my approach of how educating yourself will only get you 65% of the way there. The remaining 35% is gut.

Golden Nuggets from this episode:

[02:31] "you get that gut instinct that you react upon. And it can be just as powerful as spending months, if not years, trying to figure it out."

[02:42] "Perfection is the enemy of success."

[03:11] "probably for about the past 20 years. I have never figured the entire result out of anything I've ever tried."

[07:03] "If you need to make it big decision and you can't get the answer, the power of the pause, but put a time limit on it."

[08:53] "if you're in a relationship with someone and it's several months or years down the road and you're like, well, he's going to get better, he just is. Chances are, he's not."

[10:02] "if you can learn to trust your gut on a daily basis, you will be rocketed into the fourth dimension."

Take a listen and thanks for being here, PL

Back in the ’90s, when I was a young, headstrong record producer, I was asked to work with George Michael by George himself and I turned it down. Regret would be too strong a word, but a colossal mistake — YES! The silver lining is I learned one of the most valuable lessons in business from that encounter. It was the first time I had to think macro instead of micro, and I failed to see the big picture and the incredible opportunity for my music career. Thinking “WE” instead of “ME” is what I could not comprehend at the age of 24, and it’s haunted me ever since. Click on the link below for a listen and remember, shortcuts lead to dead ends.

Golden Nuggets from this episode:

[01:40] "I see a lot of people getting into business and other businesses where we all have our eye on the prize"

[04:32] "because it was a B level studio, a lot of people didn't have engineers, so they used me as their engineer. I got a really good name as being someone that could really nail electronic music."

[05:09] "I remixed like David Bowie, I remixed De La Soul, Queen Latifah, I remixed Monie Love, I remixed INXS. And I notched up a lot of hits, really young. I was probably 21 something, maybe 22."

[06:33] "down the steps comes George Michael and George Michael walked in the studio. Now, this was breathtaking because he was the biggest artist in the world."

[08:21] "the biggest mistake in my mind was I should have pulled back, which is what I advise all my agents to do now in real estate. Don't just look in the macro. What's the big picture? Don't look at the small picture."

[12:46] "There is a way for all of us to win in just about all transactions. There are some exceptions to that, but there is a way for us all to win. And that is the lesson sitting in the chairman's office of CBS records with George Michael, I didn't comprehend."

Take a listen and thanks for being here,

PL

Do you want to know how to tap into your inner warrior? How to turn on your personality full of confidence to deliver the very best you? Here are some mental techniques that I use to psyche myself up for a big meeting, listing appointment, or anytime I need that extra dose of mojo.

Take a listen and I wish you all to be your very best bada** selves! 

Golden Nuggets from this episode:

[02:48] "What screws up a meeting is either fear or what makes it awesome is faith, what makes it disastrous is control and expectations."

[04:12] "fear can be becoming baffling and powerful and almost unnoticeable."

[05:47] "something else marvelous happens when I lean into that faith,

a trail of breadcrumbs appears"

Thanks for being here,

PL

Golden Nuggets from this episode:

[02:53] "I want to frame it with this, which is Winston Churchill was famed during World War II, which is one of the most kind of like chaotic times and dangerous times and highly pressurized times of the 20th century in my Homeland of the United Kingdom or Great Britain as it was called back then. And Churchill was faint to say this phrase, which has always stuck with me since I was a boy, he said: "I want to accomplish one big thing today."

[04:39] "You prepare your golden hour before the day begins and you attack."

Take a listen and thanks for being here

❤️xPL

Golden Nuggets from this episode:

[01:53] "People are feeling a little stifled, maybe a little reserved and just, kinda the gumption, they get up and go, he's feeling a little bit tapped. "

[02:55] "In a normal year when we're around people, we get that kind of slap on the back, we get that camaraderie and we get that, you know, add a boy and a girl from some of our colleagues that we see."

[05:48] "What are the steps that you are going to commit to? How are you going to commit to yourself and to your business for the next 30 days? "

Thanks for being here.❤️ xPL

Golden Nuggets from this episode:

[04:34] “One thing that’s really important to me is my relationship with God, and without that relationship with God I wouldn’t be able to do everything that I do.” - Jennifer Wehner

[09:01] “You may say I am a beast but I have failed more times than I won, but I just had to learn from my fails and how to propel that forward and not getting stuck.”  - Jennifer Wehner

[12:13] “There is service, there is self-serving and then there is selfish. Service is the one we strive to go through, self-serving is where it looks like you are helping someone but the motive is really your own and then selfish is pretty easy to spot.” - Peter Lorimer

[18:28] “I take my obligation as a team leader and as a mom very seriously.” - Jennifer Wehner

[28:31] “Put Beethoven on when you go prospect and will find that you make more appointments” - Jennifer Wehner

[37:28] “My phrase is: -If you’re thinking “do I need to disclose this?”, you need to disclose this.” - Peter Lorimer

Thanks for being here,

PL

On today's podcast, I will be going over the TOP 5 Tips to attract more business to you! I’ve been using these for over the past 15 years here in LA – one of the most hypercompetitive real estate markets in the world – and it has always, always, always delivered for me. Now let's get into this weeks episode of the Real Estate Entrepreneur Podcast

Golden Nuggets from this episode:

[02:44] "if somebody gets back really quick, and they're friendly and nice and helpful and have a positive attitude, chances are, if you hear what you want, you can just stop looking."

[03:55] "Naturally, we're here to be people's guides. We have to tell the truth. We have to be client-focused. But have you ever met someone? That's got tons of energy that feels really optimistic and that is just positive to be around it's intoxicating."

[06:05] "In 2021, people just don't pick up the phone as much. So if people are calling in, you actually pick up, you might get this and I'm sure you've had it, or Ooh. Oh, wow. You picked up I'm amazed. Nobody ever picks up anymore. Well, imagine if 90% of your competition is not picking up. You have just increased your odds.

❤️ xPL

IN 2021 - ARE YOU A WARRIOR OR WORRIER?

You could worry about things you have no control over and let that worry permeate your psyche so the tone of the year is based upon fears and worries that might never happen OR you can enter the year as a fearless warrior, ready to take the bull by the horns with a “go get it” attitude and a “why the hell not me” mindset! I, for one, am absolutely frothing at the mouth with excitement. NOTHING is going to stand in my way, and I intend to make 2021 the best year yet. Now let's get into this week's episode of The Real Estate Entrepreneur Podcast.

Golden Nuggets from this episode:

(02:21) "I don't need to recap, all of the tragedy and, the horrendous stuff that went on last year, I just don't want to do that right now. It's a fresh start. It's a clean slate"

(02:44) "I am absolutely going to be a warrior. I want to just pick up my sword and charge into the battlefield of 2021 with just my eye on the prize."

[03:28] "I will not let worry enter my bones. I just will not."

[05:32] "This is a brand new year, a clean slate for us to join hands, for us to help each other, for us to help others who might not be in the same position we are."

[05:52] "2021 is just something that I refuse to be anything other than the best year I will have experienced yet."

As always, thanks for being here.❤️ xPL

In my final podcast of 2020, a year that will live in infamy for us all, a year that has had many dark moments, I wanted to pick through the pile of negative debris to find a message of growth, hope, and above all a determination to prevail. I shot this video on the most poignant day, the day when the first shots for the Covid vaccine were first administered, a day of light I wanted to share my thoughts on where I believe 2021 shall go. I maybe annoyingly optimistic all the time but I truly believe to my bones the best is yet to come. With love from my family to yours in this holiday season, I wish you all the very best, and thanks for being part of the rebellion.

With love from my family to yours in this holiday season and thanks for being part of the rebellion ❤️  Pete x and Happy Holidays!

Golden Nuggets from this episode:

[01:37] "I'm full of gratitude for the people that have put themselves on the line for us”

[03:21] "I'm going to go into 2021, I'm going to contribute more and I'm going to do it in part for the memory of those who can't."

[03:39] "I want to blaze into 2021 with so much annoying optimism. It just irritates people. I refuse to do anything less than that."

[04:31] "For me, life is to strive and I hope, I hope as we enter 2021, some of you will want to strive along with me because I'm just gonna keep pouring it out for anyone that will listen."

Thanks for being here,

PL

2021 is looming right around the corner, and I always use December to rewire my mind for the upcoming year. I use this time to audit my success and failure of the current year and snap into the mindset of next year so I can hit the ground running at 1000 mph on Jan 1.

Let's get into this week's episode of The Real Estate Entrepreneur. Stay tuned to the end of the podcast as I giveaway one of my golden tips that I have deployed for 17 years for amazing results.

Golden Nuggets from this episode:

[01:33] "We're always searching. We're always searching for knowledge. I am. I look at YouTube every single day. I read articles. I listened to podcasts. I have a thirst for knowledge and so that I can hone my craft and become a better professional at what I am in my case, I do real estate and a dabble a bit in TV."

[02:38] "I'm here to tell you that you are your own best mentor."

[03:43] "Work is phenomenally important, but it is nowhere near as important as your mind and your health. You got to start exercising."

[08:11] "Sometimes it can be a little hard to get hold of people in December, but remember December is going full tilt, auditing, gathering the information."

Thanks for being here,

PL

2020 has been the most chaotic year that I can remember. And with chaos there is opportunity. Today’s podcast dives into how to serve your buyers and investors during the most chaotic part of the year.

By fusing together a global pandemic, polarized Election, a second wave of Covid, and interest rates for investment properties that are the lowest I have ever seen this creates the perfect mix of opportunity. I share with you some of my thoughts to take advantage of this market at the end of the year. Naturally, we are not in the business of taking advantage of people who may be suffering from the virus as we must take care of each other first. However, there are may well be people who want to sell because maybe they’re leaving the state who might be open to selling at more of a deal than they would be once the future becomes clear.

Alright, let's get into this week's Real Estate Entrepreneur Podcast.

Golden Nuggets from this episode:

[03:14] "The best time to sell is always spring into summer, regardless of where you are, even if you're up in cold, snowy, Winnipeg."

[05:05] "when there is confusion or not confusion, but when the future is a little bit opaque, that's when I'm like, bam, let's go out, let's go shopping.”

[05:53] "as an investor or someone that wants to pick up a second home as an investment, for example, you can now storm into the battlefield of confusion and get the sexiest rate I have ever seen in 17 years, ladies and gentlemen, it really doesn't. This is a no brainer."

Thanks for being here,

PL

I just took the largest leap of faith in my career in real estate. So I thought it poignant to take you through the road map of how I took the monumental step of partnering my company PLG Estates with Corcoran Global Living. It's definitely not as straightforward as you may think. There were many sleepless nights but ultimately I leaned into self-belief and trusting my new company which is key to any partnership and jumped! Let's get to it, thanks for tuning into this week's Real Estate Entrepreneur Podcast.

Golden Nuggets of this episode:

[02:12] "I only ever get 65% of the way there, the rest of it is in the words of Richard Branson: - 'Screw it. Let's do it.' "

[02:46] "If you are a business owner, the North Star is always your people."

[06:18] "For me playing in the middle, kind of playing in the middle area has never been something that's attracted me."

[08:29] "when you are a business owner or a real estate agent, or you're planning a move, it's almost like getting married."

Thanks for being here,

PL

In this episode, I interview Dustin Brohm, top producing agent and real estate power marketer, known for his popular and nationally recognized “The Massive Agent” Podcast. Dustin shares his evolution of embracing social media to prospect and what tech toys really work vs. those that sit on the shelf. Listen to these valuable takeaways and honest advice such as when it’s time to outsource tasks so you can focus on building your business.

In addition to his Podcast, Dustin’s work has been published on prominent real estate sites like the Zillow blog, HousingWire, RISMedia, HomeLight, Realtor.org, Inman, RESAAS, Adwerx, Zurple, and more.

Tune into this week's Real Estate Entrepreneur Podcast.

Golden Nuggets from this episode:

[09:39] “I oddly would not have the business I have today if it wasn’t for the content.” Dustin Brohm

[10:50] “We don’t need to keep reminding the people we are real estate agents by saying: Here’s the kitchen, here’s the pool”.  Peter Lorimer

[32:06] “The stuff that I tried to outsource too quickly, I found out, wow they don’t know what the hell their doing” Dustin Brohm

[34:17] “At the end of the day, social media, really is still only about ten years old.” Peter Lorimer

Thanks for being here,

PL

Keep losing out as a buyer agent? This week's podcast is focused dead centre on the relentless and swiftly moving real estate market. Well, I have a mind-blowing buyers agent tool, the escalation clause, which I used recently and beat out 26 other buyers on a glorious property here in good old Los Angeles.

Grab a chair and tune in to this week's episode of The Real Estate Entrepreneur Podcast. Be sure to stay till the end as there is a nuanced secret twist to using the escalation clause at the end.

Golden Nuggets from this episode:

03:39] “As a listing agent, I would write a counter offer changing some of  the terms that I want.”

[04:21] “So the escalation cause is the following, you need to sit with your buyer, and you need to find out how much headroom they have to go.”

[06:33] “If you really want to make sure that you get it, you can do an escalation cause with no endpoint”

Thanks for being here PL

This week's podcast is all about the perceived madness of the real estate market in 2020. Should you sell?? Should you buy?? Are you crazy??! Tune in to this week's episode of The Real Estate Entrepreneur Podcast.

Golden Nuggets:

[02:39] “As long as you get in the elevator and it goes up, that is all that matters”

[02:57] “Even though we have a pandemic, we have a shortage of homes.”

[03:32] “I believe the advantage is for the seller”

[05:10] “When cash becomes worthless property tends to rise with inflation”

Thanks for being here,

PL

Over the past few months, numerous real estate professionals and entrepreneurs have asked me my opinion on how the upcoming election will affect business. So here it is...check out my latest podcast with my thoughts on the stock market, real estate, and business. Let's get into this week's episode of The Real Estate Entrepreneur Podcast.

Golden Nuggets from this episode:

03:34] “A lot of the portfolio is returning to cash, and there are many reasons why.”

[04:45] “A lot of people are actually moving the money into real estate.”

[07:29] “My theory with investment properties is like, it's almost like buying jewels. You buy the best one that you can find in the middle of the block in a great neighborhood that fits your budget.”

Thanks for being here

❤️ Pete.

This current real estate market is an insanely competitive one, and as a buyers agent, it can be brutal losing out on multiple offers time and time again. In today's podcast, I will discuss my insider tips and secrets to increase your success rate dramatically. Let's get into it...

Golden Nuggets from this episode:

[02:36] “When there is much activity it’s kinda hard to keep track of everyone”

[ 02:55] “Never send your clients alone”

[09:11] “We all give our best shot unless we use the escalation clause”

Thanks for being here, PL

How to embrace a more meaningful and sincere approach when reaching out to potential clients?

I have long been a proponent of “I look what I can give to a relationship and not what I can receive,” Covid has polarized the world. We have slowed down, what is important to us has shifted tenfold. In this week's podcast, I give my heartfelt thoughts about how to cultivate a lifetime of business from the smallest acorns.

Golden Nuggets from this episode:

[01:49] “Homes have actually become more valuable, there is more intrinsic value in a home now because a lot of us are going to continue to work from home.”

[03:16] “I want to capture from the people that I actually really care about.”

[07:36] “We are in a moment where people actually want to connect.”

[09:07] “Sales don’t happen trough promotion they happen trough attraction.”

Thanks for being here,

PL

This week is a week I have been waiting for, it marks for me the official start of business for the second half of 2020. A year that will go down in the history books as one of the most challenging in history. Real Estate seaport COVID has been flourishing and with an underbelly of “clients and safety first” but with a heart full of gusto I believe it’s time to make 2020 the best business year of your career.

Refuse to let the negative in and commit to only pumping out as much positivity as is humanly possible.

Get back to work, make this your best year yet, and tune in to this week's episode of the Real Estate Entrepreneur.

Golden Nuggets from this episode

[02:43]  "what July the sixth is for me, is the new beginning, It's almost like January the first 2020."

[03:10] "I've been speaking to lots of agents doing transactions and escrow officers, things are really, really moving."

[03:18] "Back in the old days, when people were going into battle, they had to wear armor or have a sword and maybe a mace and all these other gadgets that they had to protect themselves. We are exactly the same."

[04:34]  "I fully intend to make 2020 my personal best year that I've ever done because I will not allow the negative energy to crush me."

[04:53] “This won't continue forever. We've got another reprieve and real estate interest rates are crushingly low, so we need to seize the moment. Let's not pause. Let's be safe. Let's get out there. Let's hunt down the deals.”

[05:35] "I'm not being a naysayer of negativity, but the market can't keep going at this speed. People always think the music's never going to end, the music will end. Doesn't mean the crash doesn't mean like we're gonna see house prices drop, it just means he cannot sustain going at this speed forever"

Thanks for being here,

PL

This week's podcast is an interview with Ray Wood. Crammed full of immensely valuable real estate marketing tips and tools.

And he should know - he's an expert in the space - has written books, been on loads of podcasts and even has one of his own.

Ray's worked with PLG Estates to create fantastic templates via Jigglar his online design platform that has increased our adoption rate and is even "Peter-proof".

We talked a lot about developing the deeper end of the funnel - data, deep relationships, and creating real, authentic, and creative ways to connect with those in your funnel.

We talked about his podcast, Top Agents Playbook, his books (and the ones to come), Jigglar - an online graphic design platform for real estate agents, and our passion for developing creative leaders in this space.

Give this week's podcast a listen and get inspired to take your brand to the next level.

Golden Nuggets from this episode:

[05:36] “In my book, in my dictionary, the Lorimer dictionary next to entrepreneur it says unemployable individual” - Peter Lorimer

[07:28] “What else can we own that is essential to our needs that actually stand the chance of increasing in value over time.” - Ray Wood

[13:55] “We use Jigglar ay PLG and the adoption rate is fantastic, and as my lovely wife says to me all the time: make it Peter proof.” - Peter Lorimer

[15:20] “The average time between when seller first thinks about selling, and when they actually go on the market and sell is give or take about a year.” - Ray Wood

[18:30] “Hey, supply down demand is high, interest rates are cheap, now is a great time to get your property on the market.” - Ray Wood

External Links:

Jigglar - Website

Lockedon - Website

Top Agents Playbook

Thanks for being here,

PL

How do we go back to work aggressively, in service, and safely?

It has been a devastating time, and I think many of us have chosen to view this as a reset.

Much like in 2008-09.

In 2008-09, I'd been in real estate for a few years. I was just getting my grip. And then the crash came. And when it happened, we all had the same feeling that we did a couple of months ago.

And here's what happened a little over a decade ago: it was about the pivot. When an event occurs, we can rebel against it or we can adapt. If we adapt and evolve, we flourish.

Read this before you go further: safety first. For everyone.

There are knowns and unknowns, but those that pivot will prevail.

Interest rates are the lowest they've been in history. And most of the buyers that are out are the serious ones. And, we don't know what's going to happen in a few months.

I always imagine the home is mine when working with a seller, and in many cases right now, I'd say "put it on the market".

Get back to work, pivot, stay safe, and tune in to this week's episode of the Real Estate Entrepreneur.

Golden Nuggets from this episode:

[03:11]” When an event occurs or evolution happens, maybe it could be argued that this is evolution, right? The evolution of commerce in the world has been forever changed. So we can rile against it and say: -"no, no, no, no. I'm just going to wait until it goes back to how it was". Or, we can adapt.”

[05:13] ”I still have clients, even though I own the brokerage, I'd like to have boots on the ground. I'd like to be in the trenches with my agents."

[07:21] "There are probably 50% of the buyers that were out in January and February. I imagine that will last until August when I think 75% of the buyers will be back out."

[09:57] “We're not doing open houses. The buyers that are out are legit."

[12:12] "I am worried about it coming back because flu season is just a few short months away. So if your sellers want to try and time the market, it is a big fat unknown from October on is a big fat unknown."

Thanks for being here,

PL

This one's about the rest of 2020 and what I'm going to do on July 6th to create change, pour myself out for others, and grind.

If you're in real estate or finance, you may want to listen to this one.

Yes, we have to take precautions and we must be safe. But we can do all that AND still work our asses off. Not only that, we must.

So that Monday following July 4th, I'm kicking it into high gear. I'm going to do my bit, and work to be of service for anyone that crosses my path.

Dinner really does taste better with friends; we must come together. We must peer into the eyes of those around us and charge together towards a common goal of unity and giving.

Hold a beautiful thought. Make it your goal. Share what you have. Help someone else. We're all in this together. Listen in to this week's podcast for more.

Golden Nuggets from this episode:

[02:02] “I think even the most ambivalent of citizens is now questioning the system.”

[04:34] “All of us who have been touched by what's going on, many of us were going to vote this way anyway, but we all have a voice, we all have a vote, we live in a beautiful democratic society, where we can all contribute to change.”

[04:52] “I don't love paying taxes, but I don't mind paying taxes because I love America, and I want to put my money back into the infrastructure.”

[05:39] “ Ironically, out of a moment where we were forced apart, we were forced to isolate spiritually, we have come together as a nation, and I want to double down on that, ironically, out of a moment where we were forced apart, we were forced to isolate, spiritually we have come together as a nation, and I want to double down on that, I want to triple down on it, despite what's going on.”

[07:58] “Our job is to get up and give, and then the rest of it, nothing to do with us.”

[09:18] “We're a big, massive 300 million people community in the United States. And then, of course, 8 billion on the planet. Let's just help each other a bit more. Let's share more. There's plenty for everyone. It's a beautiful place. Let's make it even more beautiful.”

Thanks for being here,

PL

This chat with Dan Lesniak, author and real estate professional, is all about how NOT to be a squirrel.

Find a model, stick with it, and watching it work.

Here's how Dan does it: Pick an area to dominate, and make sure it's big enough to be worth going after. And then drill down on it.

I'm here for that model. It's all about niching down and really, borderline obsessing over it.

Execute, take in feedback, adjust, and tweak.

Get it going in the right direction. You don't have to know all the answers on day one, but you have to start. And as you begin, analyze and refine along the way.

His number one productivity tip is to start your day right. Wake up and get ready for the day. Dan rises around 4 or 5 in the morning, gets his biggest tasks out of the way, works out, and spends time with his kids. All before 9 am.

I learned a lot from Dan, and think you'll soak in some of these juicy tips as well. A great one to get yourself amped up as you navigate a different kind of normal.

Golden nuggets from this episode:

[08:26] “if you mail someone a letter, no matter how creative you are with like the fake hand-writing and all that kind of stuff that you can get now, like people can kind of like sniff it out, but if you put it in an unmarked envelope, they immediately think it's like a neighbor or a friend that just dropped something by, so I think the open rates are a lot higher.”  - Dan Lesniak

[17:49]  “...if the organization is just you, that's fine, but get it moving in the right direction and then analyze and refine the course along the way, one of the examples I like to talk about to illustrate this is from my submarine days when you're taking the boat to periscope depth, it's a fairly dangerous time, you're underwater, you're using sonar to figure out what's out there and you stick the scope up and you don't want to hit anything. All right. So the first thing you do is kind of like do a 360-degree sweep, make sure that the visual texture matches what you thought the sonar is, and if something's wrong, you gotta order a turn to the helmsmen and it's, either left or right, but if you sit there and try to figure out the perfect course, you're wasting time that it takes to get the ship moving in the right direction. So the important thing is to like recognize the general direction you needed to go give the order, get moving there and then refine it along the way, and I think more people need to take that approach, with real estate and, and just business or anything in general.” - Dan Lesniak

[19:11] “You spend 50% of your time learning how to do it, and then 50% doing it” - Peter Lorimer (Francis Ford Coppola)

[19:37] “Nothing makes you a better musician than:- you have a gig, it’s 9 o’clock you’re standing on stage and there’s an audience out there. That is when you learn your craft” - Peter Lorimer

External links:

Dan Lesniak Book: "The HyperLocal HyperFast Real Estate Agent: How to Dominate Your Real Estate Market in Under a Year- I Did it and so Can You!"

Hyper Fast Agent - Website

Thanks for being here:

PL

We're under siege. But we should never, ever give in.

Much like Britain in the midst of WWII, we've found ourselves fighting a terrible enemy. And I for one, will not give in to fear.

I recently ran across William Churchill's speech during this time, and it reinstilled in me this: I refuse to yield to fear.

As we all navigate what it looks like to return to work safely, remember that fear should never, ever navigate our decisions.

Let's work hard, and if we're going to give in to anything, let's give into service, kindness, and compassion.

If you're ready to slowly reenter and get back to work, this one's a great listen to get you fired up and confident for what's to come.

Golden Nuggets from this episode:

[02:31] “Yes, I'm scared of COVID, we're all scared of COVID like I'm scared of a tiger, but I'm not going to be in fear of COVID, right? This doesn't mean I'm going to be risky, but I'm not just going to be shut up in my home. I'm gonna support the local economy, I'm gonna support local restaurants. I'm gonna support Los Angeles vendors whenever I possibly can, and I encourage you to do the same, but fear shall not be the navigator of this spiritual compass.” - Peter Lorimer

[05:18] “Do not let us speak of darker days. These are not dark days. These are great days. The greatest days our country has ever lived. We must all thank God that we have been allowed, each of us, according to our stations, to play a part in making these days memorable in the history of our nation.” - Winston Churchill speech

[06:17] “With each challenge, we adapt and we evolve. And if that means we need to wear masks and we need to wear gloves and we need to have social distancing and you know, have gatherings no bigger than two or three or whatever the number is, then we do it. But I have to contribute. I can't just be a wilting flower and watch the world go by.” - Peter Lorimer

[08:33] “ I am done being fearful. I will be cautious. I will be helpful, but I will work my ass off as much as I possibly can, even if that means I need to do it remotely for the next six months.” - Peter Lorimer

Thanks, for being here,

PL

If you've stuck around for even a little bit, you're most likely aware that I'm weak for all things technology. Additionally, I adore storytelling and connecting to real people.

Enter Rebecca Rose, CEO and Nir Betran, COO of StudeoHQ.

With Rebecca coming from a filmmaking background and Nir a strategy background - they've creatively combined forces to build this spectacular platform.

In this episode of The Real Estate Entrepreneur, I had the privilege of chatting with them and getting a bit of a behind-the-scenes glance and what goes on. I urge you, if possible, to get your hands on the video format of this content - but warning: you'll probably drool over the lovely imagery in the storybooks.

StudeoHQ is a strategy company first - with a core focus on interactive storytelling. Gone are the days of boring ol' PDFs and file folders of images. Now, you can create absolutely gorgeous and interactive storybooks with Studeo.

It's crammed full of customization, flexibility, and AI--with bonus points for accessibility.

If you love authenticity, storytelling, and pretty things as much as me - definitely give this episode a listen.

For additional info on Studeo click here

Golden Nuggets from this episode:

[04:23] “For me the problem with real estate marketing, for the most part is it’s all horrible” -Peter Lorimer

[06:25] “While we seem like a real estate company or we seem like a tech company, we are actually a strategy company.” - Rebecca Rose

[10:57] “You have to go beyond just bread and butter listed content, you have be willing to level up your game.” - Nir Betan

[26:32] “I love you and I hate you, do you know how long it took me to learn photoshop?” - Peter Lorimer

[28:51] “We’ve heard our costumers say they go into listing presentations and literally win the listing on the spot with that seller canceling other appointments, just because it’s so spectacular they know no other agent can beat this.” -  Rebecca Rose

[29:25] “We are living in a very competitive era right now in real estate, there’s a lot of change going on in the industry and a lot of conversations, but I think ate the end of the day if you can make something  which is human and emotional connects you with people, your gonna win every time.”  - Nir Betan

External links:

Studeo

Thanks for being here,

PL

As we trudge through this crisis and towards a hopeful and new normal, let's not let this opportunity to reset slip through our fingers.

While, yes, there's business to be done, there's also a life to live. Yours, in particular.

And I think, if you use these spare moments to dive into what you love about yours, you'll come out of this better for it.

What was once important may not be as important because we've been forced to stay home and stare it all straight in the face.

In this podcast, I share a rather personal story from my wedding that changed the trajectory of my life forever.

Don't fight the reset. As tragic as all this is, let's dive in and use these moments to be changed and be better.

Listen to this episode of the Real Estate Entrepreneur as I dive into practical ways to embrace the reset as well as rather personal anecdotes that have helped me charge through this time.

Golden Nuggets from this episode:

[01:49] “I think we have had a global social reset, we've had a reset to values, we've had a reset to what exactly is important to us, we've had a reset of how and what our business means to us in the grand scheme of our lives.”

[03:20] “So what we do with the kids is we put music on from that country, it might be Vietnam, it might be Italy, it might be Spain, and she cooks a dish and we put the music on, we feel like we're in a restaurant, we talk about it, and we call it a dinner table around the world, and we joke about it.”

[06:48] “I then realized what was better for me during quarantine was to actually sit down and make copious notes, which I've done in my lots and lots of moleskin books and strategize about where I'm going and not worry about the present, because at the end of the day, you've heard me say this a million times. I live in Los Angeles. I live in the United States, which I think is the best country in the world. I am going to be fine.”

[07:30] “But for those of us who it hasn't hurt yet, and God forbid it ever does, let's utilize this time. Let's stop. Let's pause. Let's enjoy the moment to refocus for the rest of our lives.”

[08:02] “I've been married 16 years and I can remember that moment like it was yesterday because it was a moment where I discovered the pause.”

Thanks for being here,

PL

There's still a lot to trudge through, but I really believe that we're seeing the beginning footsteps of optimism.

And in this week's podcast, I rant and rave about how we can take our own steps as well.

For that to stay on the right track, we all need to proverbially + digitally join hands and stay safe... making sure that we're following protocols and protecting ourselves and others.

But, while we do all that, I think we can get back to work.

We can get back to our databases. We can get back to reaching out to our clients and prospects via video (Loom and BombBomb).

Let's reactivate those databases. Let's reactivate those full-time working days. And let's reactivate serving.

Give, give, give... positivity (if you have it), knowledge, and value.

Let's collectively do our parts in pulling out of this. It may be a while, but we're not alone.

Listen in to this week's episode of the Real Estate Entrepreneur for motivation and practical tips on how to get started.

Golden Nuggets from this episode:

[02:31] “ I feel like I'm in a ship and in the distance I can see land. We're going to be pulling into port and we're going to be pulling into port pretty soon.”

[03:23] “We now need to reactivate our databases.”

[04:21] “I act as if it's already happened.”

[05:34] “There are going to be a lot of folks and a lot of businesses that are irreparably damaged by this catastrophe, but I want to do my part to support the American economy by getting off my ass and doing something.”

[06:38] “ I do feel with a very, very, very optimistic thread that pumps through my veins that it is optimism, optimism, optimism, not blind optimism, but I refuse to kind of wait anymore.”

Thanks for being here,

PL

Real estate agents, buyers, and sellers are wondering what a world post-COVID looks like, and how to prepare for it.

On the west coast, there's a concerted effort for us to figure a way out of this. Gentle, small footsteps on the road to optimism.

We are trying to figure a way out of this disaster.

And a question I've been getting a lot is, "How do we prepare for the market post-COVID?"

I really like this question. So much so that I had to cover it in this week's podcast. Also, because I'm never one to rest on my laurels. I'm not one to wait around. I feel rest in staying in action.

Of course, we must respect and follow the guidelines of the California Association of Realtors.

So, how do you prepare for what's ahead? I find it best to put myself in the mind of my buyers and sellers. I pretend their house is actually my house - and I act accordingly.

I've heard a subtle rise of agent chatter, I've spotted more houses on the market, and I've watched a slight increase in escrows...it feels like we're dipping our toes towards a way out of this.

We're beginning to thaw out.

And when it comes to preparing your clients - data first, always. Let the data talk. We're in a better place now than we were two weeks ago.

Above all, stay the course. Keep your spiritual compass pointing due north. Fear is a navigator, but let the light and let service guide you.

Bonus: We do not have to do it alone. Listen to this podcast and get prepared with me.

Golden Nuggets from this episode:

[02:30] “I’ve always put my mind in the mind of my buyers and of my sellers and I pretended that their house is actually my house.”

[03:28] “It feels here today that Los Angeles is beginning not to turn the corner but the very first footstep on the road to optimism has been placed.”

[04:00] “I always let the data be the driver.”

[05:50] “Video for me is the quickest route to remind people of why they like you.”

[07:17] “fear is also a navigator, and we just cannot listen to that fear, we must always listen to service.”

[09:00] “The crash in 2008, 09 and 10 came from the financial industry out.”

Thanks for being here,

PL

Rob Jensen is the president of Rob Jensen Properties. He's commentated for numerous national broadcasting networks, and he's provided commentary for multiple publications.

I love talking about niching down, and this guy has definitely done that. His 15 person brokerage specializes in guard-gated real estate.

He also gets marketing. Producing content - videos, articles, etc. And he's upped his paid social ad strategy. There are lots of good tips surrounding how and what in this conversation.

Oh, and in his spare time, he's an avid rock climber.

How does he stay on top of the industry? He spends time reading key players and influencers, such as Robert Campbell, The Timing Letter, 1000watt, and Tom Ferry.

He also plans ahead. We chatted about his morning routine and he said his morning routine essentially begins the evening before (most good ones do) when he strategically plans out his entire day.

We chatted about the most interesting property he sold (spoiler alert: a castle), and his brokerage's mantra "We always deliver what we promise."

Robert is a guy who believes in going back to the fundamentals of good real estate and good business: do a great job.

A valuable, well-rounded chat. Check it out.

Golden Nuggets from this episode:

[07:42] “I remember 2010 which was probably the worst year, where actually nobody wanted to buy in LA. I actually had one of my biggest years as a new agent because I felt that there was an opportunity to take advantage of a market for more of the investors.” - Peter Lorimer

[09:05] “I was obviously constantly reminded by my Mom that I didn't go to college to be a rock climber. But, it was kind of funny though because there was actually a good friend of mine that was a professional sponsored climber that was making the transition into real estate at about the time I moved to Vegas. And I went on some appointments with him and it was just love at first sight.” -Rob Jensen

[13:54] “you can create some of the neatest content there is but if no one's seeing it then…” -  Rob Jensen

[18:31] “In Vegas especially, I feel like the vendors it's just notorious for people being flaky and no-shows... It's just like pulling teeth to get things done and get people to just do what they signed up for.” -    Rob Jensen

[22:16] “I think, you know there is definitely something, a common thread between people that start brokerages I feel, which is, it's innate that we wanna share what we’ve learned.” - Peter Lorimer

Thanks for being here,

PL

I've stayed offline for a moment - we've been dealing with so many problems as a country, and I felt it was right to tighten the reins a bit.

But I've been getting loads of questions, and believe that now it's time to address some of them.

A common theme running throughout my DMs, emails, and messages is motivation..."How do you stay motivated?"

The news fills us with dread - because all of this is massive. So how in the world are we to stay motivated?

Stick to your schedule. Honestly, you could stop here. You do this, you'll stay in action and you'll stay motivated.

My literature teacher told me the story of a successful British writer who worked from home. Every single day, he rose at 7:30, ate breakfast, showered, and dressed. And then at 10:30, he began writing. Many times he had no idea what he was writing. But he wrote.

Me? I wake up at 5, workout, shower, breakfast, and then I get to work.

And honestly, I'm busier now than I've ever been. There's no drive time, and I'm filling that extra space with productivity.

I refuse to let negativity in.

I've always believed we should be intentional and positive, and that definitely doesn't change now. Focus on the light.

This industry doesn't get to chart the course for me. I get to do that.

Focus on the light, choose action, and use this time well (if you can). Don't waste any time. Don't wait for this to end - act now.

You'll find me amping up my creative, dreaming of new marketing strategies, and putting those dreams to work. Listen to this week's podcast for motivation and positivity.

Golden nuggets from this episode:

[01:56] “I’m working longer hours than I worked in a while because there’s no drive time anymore.”

[04:09] “Action will always outweigh thinking”

[06:43] “I refuse to let the negativity in, I’m not saying there isn’t negativity there, I just don’t let it in.”

[07:33] “We can all sense what’s occurring, so we either stand back and cross ou fingers, or we adjust our mindset.”

[10:26] “I’m not a ‘waiting for it blow over’ kind of guy.”

[11:28] “I don’t wait for the world to navigate me, I navigate me.”

External Links:

Loom 

Thanks for being here,

PL

Many would agree we are in a state of market disruption. And while I do agree, I also firmly believe that we do not wallow in that. We turn the corner.

We pivot. And we prepare for the turnaround.

One thing I used to hear all the dang time was "if only". Everyone had a case of the "if only"s and it was always, "If only I had time". Well, for many of us, now we do.

Time to firm up that marketing strategy. Time to reach out. Time to get that CRM set up and organized.

Let's come out of this saying, "Market disruption was the best thing that happened to me in ___ area of my business." To do that we need to put in some work. Because I see an optimistic turn in the next few weeks, and you don't want to look back and wish you'd used this time differently.

Client engagement is paramount right now, and as many agents shut down - you should triple down. I have evidence that marching forward, and working with the amazing tools we have in front of us, works

This podcast is loaded with tactical steps and tips from my mates Andrew Flachner and Bart Marchioni, over at Real Scout, an amazing tool that is used by myself and many on my team at PLG Estates.

We must keep clients engaged with us through this hard time - because there will be a rebound. And it'll be sooner than we think.

Golden Nuggets from this episode:

[ 05:17] “You wanna mitigate short term impact to your business but also prepare for recovery.” - Andrew Flachner

[06:01] “When we get lemons, it’s our duty to kind turn into lemonade.” - Peter Lorimer

[06:06] “Every single person had not enough of a month ago was time.” - Peter Lorimer

[06:24] “Look at this as a blessing, because we will look back at this period and go: -S*** I wish I really kind of put everything in order at that point! because we’re gonna be off to the races at some point sooner than you know.” - Peter Lorimer

[06:52] “There are many agents who are in "wait and see" mode, or who are hibernating or who are shutting down. This is not the time to shut down, this is the time to double down.” - Andrew Flachner

[08:56] “If clients stop considering a transaction altogether, they main not remain  loyal when conditions improve.” - Andrew Flachner

[09:13] “Keep clients around for the rebound.” - Andrew Flachner

[12:08] “This is not 2008, at least it is not right now. We’re not looking at clubbing out of the hole for years, we need to educate our buyer in and sellers in.” - Peter Lorimer

[13:38] “Agents who adapt quickly using new tactics, will find new opportunities to engage their clients and serve their needs.” - Bart Marchioni

Thank you for being here,

PL

Hope is the best medicine.

Even though the current reality is quite dark, we can still cling to hope. We can still move forward. And, most importantly, we can focus on service.

Serving others is going to be what gets us through this thing. How can you serve? Maybe you should send that note, donate to that charity, help out that elderly person. Kindness like that spreads, and it ignites hope and light in those around us.

And that's what it's about.

We are going to see cases rise. We are edging towards even darker days. And friends, that's why we need hope now, more than ever. We'll get through this thing. I have my eyes set on it. I believe that in 30 days we're going to slowly emerge from the other side.

But we don't have to sit still now. We can offer hope, gratitude, and kindness.

We're all gonna need it.

Golden Nuggets from this episode:

[01:42] “I know that this is a rollercoaster, and I know as a human being and as a father, as an American citizen, the best medicine for us as a nation right now is hope.”

[02:06] “One month from now, we’re gonna come through this on the other side.”

[02:18] “Every decision we take, we should take from a place of service. Service can also include optimism.”

[03:17] “We’re not necessarily afflicted with COVID, but we’ve all been touched by the power of the economic contraction.”

[04:08] “I wanna focus on the solution, and I don’t just wanna focus on the problem.”

Thanks for being here,

PL

We can choose to either lean into the light or to lean into fear.

And it's completely understandable that many are teetering into fear. I really do get it, there's so much uncertainty and darkness out there.

We're isolated. It's the right thing, and at home is where we should all be and stay. But that doesn't mean we can't connect. I'm choosing not to OD on binge-watching TV shows or filling my days with solitude. I'm choosing community.

Because here's the deal: in real estate, we tend to know a whole bunch of people. A lot. Hundreds of touchpoints, ways to connect.

And please hear me say this: In no way at all am I suggesting that now is a time to pitch anything or even mention real estate.

I am saying to schedule a Zoom coffee with a friend. I am saying to set up a virtual playdate for your child. I'm also saying to call someone in your database that could use a chat.

Community is truly everything, and we thankfully have technology at our fingertips that can help us. And while we have guidelines handed down from the California Association of Realtors (which I wholeheartedly agree with), there are ways, thanks again to technology, to have some business continuity.

We can still go to vacant homes and give clients virtual tours. We can (tastefully) double our outreach. Fill in the blanks here and innovate.

We may be in the belly of the beast right now, but we don't have to be truly alone. We're in this together.

Thankful for this community, my family here at home with me, and my PLG Estates family.

Golden Nuggets from this episode:

[02:27] “It’s very easy to lean into the fear, and I don’t blame anybody who’s doing it. But I encourage us all  especially at this time, we need to come together instead of fall apart.”

[03:55] “I have seen a bunch of flyers coming through in email that say: - ‘Covid-19 wash your hands and if you got any real estate questions, contact me.’ And I as an end-user, I would unsubscribe and never use that agent again, because it appears like they are trying to capitalize on tragedy.”

[04:55] “Community is everything at times like this.”

[06:15] “My outreach has doubled and it will continue to double, in part because it stops me from going crazy.”

[06:31] “We either lean into the fear or we lean into the light, but this guy will never be leaning into the fear, no matter what happens, even if it is the end of the World.”

Thanks for being here,

❤️ Pete

Take a deep breath. Pause. It's not time to react. Let's give ourselves a collective moment and gather some clarity of thought.

There's a whole heap of unknowns out there right now.

Here's what we do know: 1. That we don't know much. 2. We need to practice safe social distancing.

Over the past several years, we've all been going, going, going. It's time to stop. We're going to have to relearn this, I think.

It's time to breathe, and it's possibly time to create. To innovate.

How is business going to be affected? We just don't know. We know that many businesses and hourly employees are struggling right now... and that should urge us to ask how we can help.

What does this mean for real estate? Again, it's too early to tell. BUT - this too shall pass.

Whenever I have decisions to make, instead of knee-jerking, I do nothing. When in doubt, do nothing. My instinct tells me that we will see a path for the better or worse by the end of the week.

So, let's see how it shakes out. Let's wash our hands, practice social distancing, continue with business as usual, and do something meaningful with the time we're gaining from not having to commute or take kids somewhere.

And let's remember: there are men and women sacrificing their lives and days and nights to keep us healthy. Healthcare workers, food service employees - thank you.

I refuse to let this inject fear into my life. Faith over fear, my friends.

Golden Nuggets from this episode:

[02:26] “This too shall pass, what it means to me is even though we are in a moment where we wanna run down the street with our hair on fire thinking: “what’s next, this is the end of the world”, my belief structure and this is only my opinion, I believe this will pass. Yes we will be forever changed by this event, for the positive or for the worst had yet to be determined.”

[03:26] “I feel the government are looking to prop up business with interest rates and, I kind of speak from the heart because I at the moment myself I’m in escrow on a new home.

[04:06] “When in doubt, do nothing.”

[04:41] “I also believe in the power of the pause, right now none of us can predict where this is gonna go. So when I need to ponder a decision, I do just that, I take a pause.”

[05:23] “Obviously all for us at PLG Estates are now working virtually and we are all practicing safe social distance.”

[05:45] “I as a private citizen, will not be taken down by this. I refuse to let this inject fear into my life. I am a man that has always made decisions based upon faith and never fear, and that will not change today”

Thanks for being here,

PL

Chandler David Smith found success in door-to-door pest control sales, making 96k in his first four months. He's the door-knocking success story.

He then invested his earnings in real estate. He's 29 and he has over 120 doors of rentals.

I've tended to cast a bit of shade towards door-knocking, but this guy blew me out of the water with his skills and success.

Here's what I think I loved most about Chandler: He doesn't care what the rest of the world is doing, he does it his way.

You'll get to hear firsthand exactly how he does it, too. It all comes down to three things: verbal, nonverbal, and para verbal communication.

Today, he mentors sales reps to sell and invest in real estate.

His top three pieces of advice: You need to know when to sprint. Don't bounce around. Know where you want to be.

Leverage is huge here. People are constantly bouncing around, with a lifetime of 3-month careers, instead of leveraging and making it all flow, building on top of what they've created.

There's also a huge takeaway in this one for real estate agents. Listen up, because you'll learn exactly why you should get to know every pest control guy and gal in your area.

You find him here: www.chandlerdavidsmith.com youtube.com/chandlerdavidsmith

I can't wait for you to give this episode of The Real Estate Entrepreneur a listen.

Golden Nuggets from this episode:

[06:27] “Most of the time, if you open the door because someone knocked on your, you already don’t like this guy.”

[10:52] “I don’t know if you noticed, but the first thing I did is I got three yeses from you, I asked you questions about your company that I knew I could get a yes, I didn’t want any no’s early.”

[11:33] “have planned eye contact breaks, and when you make eye contact again getting a good smile” 

[16:00] “For something to work, you gotta run that at, hard, all day, every day for at least a year.”

External links:

The Happiness Advantaged - Book

Pitch Anything - Book

Thanks for being here,

PL

I was recently on Jordan Paris's podcast and enjoyed the time so much that I had to have him on the show.

He's a 22-year-old entrepreneur with a successful podcast and business under his belt who thrives on designing a life through love, joy, and curiosity.

The time is now. And always will be. Don't stop yourself before you ever get a chance to start. It's never too late.

(All industries are saturated. Just go.)

We talked about his daily routine, how he gets in the zone, and a quote he lives by.

One thing we really hit on was apprenticeships. You may have to work horrible, long hours - but it pays off immensely.

He's created a glorious library of life already. Give this episode of The Real Estate Entrepreneur a listen and let me know what you think.

Golden Nuggets from this episode:

[04:08] “Don’t make a living, design a life.” - Jordan Paris

[11:25] “Just because someone loves you, doesn’t mean they know what is best for you.” - Jordan Paris

[16:14] “if you have on foot in yesterday and the other foot in tomorrow, you’re p***** allover today.” - Peter Lorimer

[17:35] “We don’t like people that talk about their accomplishments on social media.” Jordan Paris   

[27:08] “There are no ordinary moments.” Jordan Paris [Dan Millman]

External Links:

TED Talks: The Official TED Guide to Public Speaking -  Chris Anderson

The Growth Mindset University

Thanks for being here,

PL

Confidence is an art. Which is good news, because if you're not innately confident, don't worry. There are strategies for this.

Lack of confidence typically comes down to two things: Fear of what others think and ego. And we can even simplify that further into this: lack of confidence is rooted in fear.

A simple way to gain confidence is to educate yourself. Maybe you don't know enough. Don't wait for someone to teach you. Anything you could possibly want to learn is on YouTube.

Confidence leads to action and action leads to success.

The what-ifs, the second-guessing... those things are the dream, ambition, and career killers.

And they all lead to vanilla decisions.

Whenever I need to make a decision that has multiple choices, I get quiet, and ask myself, which way should I go? I've found that the right answer is always the first and quietest.

I struggle with the same demons as everyone else. I just don't listen to them anymore.

...And I just believe I have a shot. And so should you.

Listen to this week's podcast and get fired up!

Golden Nuggets from this episode:

[03:14] “Fear is the most toxic thing known to man, if fear heeds his hands on the wheel, in my case it always goes wrong.”

[04:38] “You can’t really act if you’re not confident.”

[05:00] “Confidence leads to action, and action leads to success.”

[05:15] “The most toxic vacillation is second-guessing.”

[07:16] “I listen to that first little quiet voice, with I believe it is my intuition, whenever I listen to that voice I never go wrong when I listen to the debating society I always seem to make a mistake.”

[07:42] “Confidence is the difference between thinking about something and doing something.”

[13:15] “Bad ideas ultimately lead to good ones.”

Thanks for being here,

❤️ Pete

The real estate industry is growing more and more vanilla as the years progress. As digital and data grow bigger, creativity and personal interactions begin to decrease.

And I'm almost thankful for that.

Because now, there's room for creative, entrepreneurial real estate agents to create their mark on all of the vanilla that's permeating the industry today.

And it begins with your Unique Value Proposition.

What is your UVP?

For example, when I started, I had a very small niche. People in the music industry, then it eventually spanned to creatives. That's a key piece of PLG Estates Unique Value Proposition.

Go out there and research and discover everything you can about Unique Value Propositions and work towards what yours is.

We don't sell houses, we sell trust. It's never transactional - it's always the long game, and that's why knowing your UVP is so important!

Check out this week's episode of The Real Estate Entrepreneur Podcast and get to work on your Unique Value Proposition.

Golden Nuggets from this episode:

[03:44] “At the end of the day if we can’t differentiate ourselves from everyone else, then it’s kind of like luck of the draw.” 

[06:16] “I always try and think of something that I can do to maybe leave a little more on the planet than I take.”

[06:43] “If I hear somebody’s “why”, rather than the “how” and rather than their “what” first, I’m gonna be more drawn to them.”

[09:54] “There is gonna be more and more technology "vanillarization" of this industry.”

[10:18] “At the end of the day, what do we sell? We sell trust, we don't sell houses.”

[11:13] “When we focus on our business as transactional we are dead.”

Thanks for being here, 

PL

Lots of knowledge bombs in this one.

We all know I'm a technology nerd. So it's no surprise that I was thrilled to interview this week's guest, Ian Khan. This guy is the real deal. He's spoken at TedX multiple times, he's a Forbes contributor, and an author of some really amazing books, two of which are The Internet of Things, and a CNN Technology Expert.

Ian doesn't like hype. He likes authenticity, he likes reality - and I dig it.

An engineer by trade, and an educator at heart, he got his hands dirty in a lot of different industries and absorbed everything he could in the first 20 years of his career. One thing led to another (as things usually do on the path to success).

When asked about success, he says that his has come from putting himself in an uncomfortable place, time and time again.

If you stop growing and adapting to change, then everything is an enemy. We have to make change a friend. We should try to learn something new every day. Take one piece of technology that's been baffling you, take 30 days, and aspire to learn it.

We need to be curious. And we need to have some kind of formal education because the world is changing really fast. Absorb, be a sponge.

Life is full of failures, but success is right around the corner.

Really grateful for people like Ian who lead and make lasting and significant changes in our lives. There's a whole lot of value here, can't wait to hear what you think.

You can learn more and sign up for Ian's classes here: www.iankhan.com

Golden Nuggets from this episode:

08:06] “[Technology…] it will never become the hand that holds the hammer, it will only become the hammer.” - Peter Lorimer

[09:12] “The Tesla car, the last thing it is, is a car, experts say that it’s a computer that has a car built around it.” - Ian Khan

[10:39] “The internet of things it’s a limitless potential technology.” - Ian Khan

[12:39] “If you stop growing, if you stop adapting to change, then everything you see is a disruption. Everything is an enemy of the state that you are in right now.” - Ian Khan

[15:42] “What we studied at school 10, 15, 20, 50 years ago, it’s not really relevant right now because the world is changing really really fast.” -Ian Khan

[24:00] “One of the things that you absolutely must do to add value, is stop thinking about yourself, stop thinking about that paycheck you can get from your client, but start thinking about how can I make the lives of my clients better.” -Ian Khan

[26:22] “Your clients are way more valuable when they’re not in a transaction than when they are, or equally as valuable.” - Peter Lorimer

External Links:

Ian Khans Youtube Documentary "Blockchain City"

Thanks for being here,

PL

 Are you sick and tired? Of being sick and tired of NOT being where you want?

Sick of half-assing. Tired of not "getting it".

Sick of everything moving at a turtle's pace. Tired of wondering why you aren't where you want to be.

I want to offer you this advice: get hungry and stop caring what other's think.

I've failed so many times, I almost welcome it. The path to success never reveals itself. You have to keep going for it, knocking at the door. In order for me to grow, I have to keep trying new things all the time. I'm allergic to being stationary. If I'm trying new things, it goes without saying that I'm going to fail.

It's about getting a lot done so I can figure out what I'm doing right... trial and error.

Every decision I make either brings me closer to or further away from my goal. If I'm not changing, I'm not growing.

Speed. Action. And move on. Rinse, wash, and repeat.

Listen to this week's episode of the Real Estate Entrepreneur Podcast for and get to work.

Golden Nuggets from this episode:

[02:02] “Failure to me is something that I kind of welcome.”

[03:04] “The path to success never reveals itself.”

[05:14] “Every decision I make, either brings me closer to or further away from my goal.”

[06:32] “Speed of communication is everything.”

[09:14] “When you’re sick and tired of being sick and tired of not getting where you wanna do, small the glass.”

Thanks for being here,

PL

New year, new decade, new mindset.

Three weeks in. Let's attack this year with a positive mindset. Don't stop yourself before you even begin. Many of us are waking up each morning in a heavy cloud of negativity. You trudge through the heavy, murky waters of prospecting with shackles of negativity chained to your ankles.

Free yourself by visualizing your success. Manifest good things happening and evict the enemy that's whispering negative, self-deprecating thoughts.

Manifest success. Don't worry about the results - we're Team Stay Out Of The Results and we win every time. Because we focus on what we can give to whatever it is we're doing.

Focus on service, focus on giving, and focus on positivity. Leave everything else behind. Believe in you and believe that you can do it.

Here's the week's episode of The Real Estate Entrepreneur podcast.

Golden Nuggets from this episode:

[02:09]  “I embrace change because whenever I see change, I see there’s a chance to have an advantage.”

[02:35] “if we have a mindset that is negative and is defeatist, we are not gonna get out of the gate great.”

[05:52] “When I sit down and I prospect now, I literally have no emotional attachment to the outcome.”

[09:37] “Whether you get the listing or not, you should be in your car sitting outside and saying: -I got this.”

[13:05] “manifesting isn’t a guaranty of you getting it, it’s just a guaranty of you remaining in action.”

Thank you for being here,

PL

Building your brand is crucial. It's crucial to your business and specifically to the longevity of it.

Social media is getting saturated by big brands. This means you must get creative. Stand out by being yourself and putting that out into the digital world.

Your voice must be heard.

When creating content, or really with anything I've done, I follow my gut. I've learned to treat data as an indicator, not a navigator, of what I should be doing.

I used to be obsessed with comments and likes. I watched the numbers and pandered to them. I created content that moved towards what I thought people wanted.

My own voice wasn't heard.

I stopped creating with that frame of mind and started creating things that I loved. And anytime I've done that, the end result has been immensely better than what I created when I pandered to what I thought others wanted.

Data is important, but it shouldn't be the guiding light--your gut needs to be your guiding light.

When you start posting things, jump in with two boots. If you're not sure, post anything and everything. And then listen. What are people reacting to?

Nothing is instant. This is going to take months for this to stick.

The best navigator of all is you and your gut. Let's dig in and get to it. Here's the week's episode of The Real Estate Entrepreneur podcast.

Golden Nuggets from this episode:

[02:17] “Data, it’s a little voice that whispers in my ear, and it gives me indicators not navigators of what I should be doing.”

[04:13] “I then set to putting out a series of records where I was just like: -I don’t care if it’s just me and my mom that listens to this!”, and those happen to be the best records I have ever did.”

[05:20] “It seems that the fear of failure seems to be more profound in most people than the hope of success.”

[08:02] “If you are not sure where to jump in, jump in in multiple directions and then listen.”

Thanks for being here,

PL

I'd like to kick off 2020 with a valuable nugget that I live by. From the moment I wake up in the morning until the moment I lay my head on the pillow, this is true: give it all away.

Anything you give away will enrich your career, be it success, knowledge, or secrets.

I've found this to be true time and time again.

This market, specifically Hollywood Hills and L.A., is incredibly cutthroat. Gigantic commissions lend themselves to intense competition. But that's not how I like to live.

When I was in the music industry, there were two different types of producers. One type of producer held everything very close to the chest, and the other type freely gave. There was a super strong correlation between the ones that gave their items away and those that didn't. The ones that gave received tenfold later in their careers.

Surround yourselves with likeminded people. It's super powerful.

I promise, if you give away what you've learned without expectation, when you extend your hand and give others the keys to the kingdom, the universe rewards it.

But regardless of whether or not it's rewarded, it's a better way to live.

Knowledge is never owned, it's only borrowed.

Give this week's podcast a listen to get supercharged for a year of service and giving.

Golden Nuggets from this episode:

People pleasing. It's a slow death, and it only hurts you.

When I mention people-pleasing, I'm not talking about service. I believe offering paramount and unparalleled customer service is imperative and the backbone of what we do in real estate.

People-pleasing sounds like that voice in your head that tells you that you're stupid, you're not good enough, and you're going to fail. It's self-deprecating and it stops you from progressing. It's career crushing.

People-pleasing also looks a lot like answering that 10 pm call from a toxic client. That call that leaves feeling like shit about yourself immediately after.

It's rooted in ego and fear.

Ultimately, it's a boundaries issue. It's about not letting the negative voices inside your head and having enough self-respect to charge forward in your career and be present to those around you.

This one's a doozy if I do say so myself. Please give it a listen when you have a moment.

Golden Nuggets from this episode:

[02:11] “Essentially when you are a people pleaser, the person that you are hurting is yourself”

[03:37] “Boundaries are incredibly powerful for our success”

[06:41] “People pleasing will crush your career into a thousand pieces”

Thanks for being here,

PL

Half measures mean nothing.

In real estate, people will try something for 3 months and then they bail. They change tactics. That's a half measure.

You have to be all in. There's no reason that you shouldn't - no matter your age or where you've come from. Everyone has to start somewhere. Don't worry about where that is for you, just start.

Go into it with a positive attitude. Hope for success, but trust the result no matter what. And for love of all things beautiful - don't stop after three months. Give it your all, consistently and constantly for at least a year.

Here's the deal: You will not be successful right off the bat. You won't understand it all the moment you begin. But the wonderful thing is this - you can act your way into right thinking, as opposed to thinking your way into right acting. So just keep going.

Move forward with your head out of the results.

These tactics work, friends. I keep my head in this game day in and day out, striving to squeeze every bit of juice that I can out of the day.

Listen to this week's podcast to get your head in the game.

Golden Nuggets from this episode:

[02:23] “If you don’t run at something constantly and hard, the results are just never gonna come and that’s why I say we gotta be all in”

[02:51] “I have to act my way into right thinking as opposed to think my way into right action”

[08:35] “but the United Kingdom, in my opinion, is choking on a class system and always has been, and guys like me who come working-class backgrounds, you know 'boys trying to do well', you get kind of squashed.”

[09:28] “There is no reason why anybody in any age group shouldn't go all-in”

[11:27] “because I feel if I’m not squeezing every drop of juice out of every day, then I’m betraying the guys that I work with”

[11:50] “Everybody has to start somewhere, just jump in, because half-assing it will mean nothing ever happens.”

Thanks for being here,

PL

His is a great story about insurmountable odds, optimism, and authenticity.

He was bullied throughout his entire childhood, he came to the United States with a check for the first year of school and a suitcase, and he built a company that grew by 5x in a few years.

After 39 one-on-one interviews and intense training he learned deal structure from the inside out at Goldman Sachs. He then took that knowledge to help build things

He's a builder; entrepreneurship is in his blood. And when he learned to not just solve problems but to solve problems for a profit, everything changed.

We even got a little vulnerable in our conversation and talked about the Imposter Syndrome. It haunts entrepreneurs who have a difficult time internalizing success, but Sharran says it also keeps us humble and kind. And kindness wins.

Another thing that wins: cadence - showing up every single day, putting yourself out there. In short, show up.

Hearing stories from the great entrepreneurs of our time has me feeling super thankful. I hope you'll find time to listen to this one, it'll be worth it.

Golden Nuggets from this episode:

[04:09] “A lot of times people use the word entrepreneur as a badge of honor” - Sharran Srivatsaa

[05:36] “People only look at the success stories” - Sharran Srivatsaa

[19:36] “Right before I go to bed, I actually play the movie of my morning in my head with my eyes closed”

[27:48] “The world is changing so fast, that I wanna see what sticks, what works” - Sharran Srivatsaa

[31:38] “and so now when someone is actually spending a 1000 dollars running a facebook ad, they are like -oh, facebook leads suck! and I’m like: “you don’t have a system to nurture them.” -Sharran Srivatsaa

[32:52] “back in the days, we just wanted the phone to ring, now we get bombarded with all sorts of leads” - Peter Lorimer

[33:53] “press a button, it auto SMS them saying: Hey I’m working through a few things for my private clients this evening, I’m just gonna try if you’re available between 6:00 and 8:00 pm, no pressure”, now if you do that and then call them, it’s a completely different call night” - Sharran Srivatsaa

[35:45] “I win everyday because I show up every single day”- Sharran Srivatsaa

Thanks for being here, 

PL

Winning has nothing to do with getting "what's mine" and everything to do with gratitude.

Friends, if you woke up in the United States, you've already won. I realize that there are different levels of this and that there are people in our country that are struggling.

That's why we need to be focusing on what we can contribute, instead of what we can get.

Start the day with gratitude. When your eyes open, think: what does the day have in store and how can I give back?

I grew up in a tough neighborhood, and learned from an early age to suck out of life what was mine. Now, I focus on what I can give back.

Wake up with an attitude like that, and you've already won.

Listen to this week's podcast as we uncover ways to win and charge forward with gratitude, hope, and ambition.

Golden Nuggets from this epsiode:

[03:48] “when we wake up in the United States we already won”

[05:32] “because when you fill a room with positivity and sincere and authentic optimism it's freaking contagious.”

[07:32] “I remember playing Donkey Kong at level 1 thinking at myself, there is no freaking way the I am gonna figure out how to get to the next level”

[08:39] “I changed my career at 37 and started from ground zero.”

[10:39] “that's my old music business mentality of when I used to make dance records, I used to have to make them for the floor that would work in six months, so I had to really hone my streetwise skills”

Thanks for being here,

PL

Be a glutton for data. Consume knowledge as much as possible. Fill the fringe time with the productive intake of education. It's everywhere. YouTube, Instagram, blogs, podcasts. Pick your poison and go all-in with investing in YOU.

One of the biggest downfalls I see is realtors not investing in new tools. They peruse books handed to them by whatever brokerage they're in and don't dive all in with learning. Cindy and I, from the very beginning, have been obsessed with progression and discovering new technologies.

I didn't just wake up like this, friends. It's taken gallons of espresso and countless hours of searching and learning to get me to where I am. I have hundreds of failures under my belt, and I've learned to toss aside the notion of caring if I look like a dick or not.

If you're just dipping your toes into all this, come on in. The water's just fine. Let's make a splash together and dive into this week's episode of the Real Estate Entrepreneur Podcast.

Golden Nuggets From This Episode:

[03:09] “Realtors tend to have a habit of, not seeking the new tools, we tend to almost rest in our laurels”

[03:40] “A professional athlete needs to workout, running the track is only just part of the game if anything it is the least amount of work that they do.”

[04:14] “anything and everything you want to find, exists on freaking YouTube”

[04:48] “ Everything that I have found to be successful I never found in a book that a brokerage gave me.”

[07:37] “social media allows all of us to have a voice”

[08:29] “ I treat my business like an athlete would treat theirs”

Thanks for being here,

PL

Bob Lucido started out in real estate at 18 years old. Bob and his wife own Lucido Agency, with over 150 agents across the country.

They partner with passionate agents and provide them with the service, tools, and support of Lucido's powerful full-service real estate team - empowering agents to deliver the ultimate real estate experience by providing incredible value and exceptional service to their clients.

Bob Lucido Team encompasses its Maryland agents and is also the headquarters. Lucido Agency encompasses all expansion agents across the U.S. and Canada.

He has 43 years under his belt in this industry, but you won't find him stagnant. An avid reader and a glutton for constructive criticism - he's constantly working to improve.

He contributes his success in real estate to surrounding himself with the right people. And the right people, in his opinion, care more about others than themselves. They have integrity, they're team players, coachable, and have a servant's heart.

If you ever find Lucido sitting by himself in a corner at Starbucks, you'll know he's implementing his trusted Starbucks Strategy. He's an appointment guy - always hankering for in-person meetings. My kinda guy.

The guy has no ego and no fear. I really enjoy talking shop with other real estate agents who really get it, and this conversation has me on cloud nine.

Thanks for listening. I'd love to hear what you think about this one, friends.

Golden Nuggets From This Episode:

[03:02] “Dinner always tastes better with friends” - Peter Lorimer

[04:40] “having the right people in your life - having coaches and support mechanism is incredibly important” - Bob Lucido

[07:06] “number one is integrity, Warren Buffett says if they don't have that the interview is over” - Bob Lucido

[07:26] “if they’re not a team player that's a cancer to any organization” - Bob Lucido

[08:41] “nobody works for me I work for everybody else” - Bob Lucido

[10:59] “There’s only success in action, we can’t think our way into right action, but we can act our way into right thinking” - Peter Lorimer

[13:33] “but now there are a myriad of online outlets that in my opinion are selling poor to very poor leads, and all that doing is evaporating the hours in the day that I have” - Peter Lorimer

[23:44] “I don't believe you've ever arrived you're always getting there” - Bob Lucido

[30:35] “You either alive and growing or dead and dying” - Bob Lucido

For more info on Bob: 

Bob Lucido Team Facebook: @BobLucidoTeam Instagram: @BobLucidoTeam Website: BobLucidoTeam.com

Lucido Agency Facebook: @LucidoAgency Instagram: @LucidoAgency Website: LucidoDifference.com

Thanks for being here:

❤️ Pete

I've seen many agents chasing shiny new objects. There's an epidemic of Shiny New Object Syndrome.

Sure, there are definitely techniques we can use to enhance technology and further our relationships with our clients. But if we try to compete in the binary world, we'll never win.

We're going to fail if we try to be better than tech.

Think about the doctors, lawyers, and other professionals you work with. We all work with people that we trust and people that have empathy for us. Personal interactions will always get the most value.

But you can use technology to create more opportunities for personal interactions. How? The drum I won't quit banging on. Social media. Social media demonstrates who you are. Optimism, belief structures, compassion, parenting.

Who cares if you there's a platform that can make a transaction a little quicker? Stop having sterile interactions with your clients. Take the time and book a phone call or a video conference.

We are peddlers of trust--no computer can do that. As long as trust, compassion, empathy are arrows in our quiver, our future is bright.

Stop underselling your business. Don't blend in. Stand out. #boutiqueisbetter. Here's this week's episode of the Real Estate Entrepreneur Podcast.

Golden Nuggets from this episode:

[03:47] “as human beings if we chase after doing what computers can do better than us we're gonna fail.”

[05:42] “I have three children, if one of my kids get sick I'm not gonna hit an Uber doctor for the most convenient doctor that’s around the block. I’m gonna go to someone that knows my family, that I like, that I trust, that has empathy for me, that is gonna only want the very best for me and my family.”

[07:24] “When I'm buying a car, right, I still need to look into the dude's eyes or the woman's eyes as they give me the keys and go if something goes wrong I can bring this back right I need accountability I need to look at someone and feel some kind of trust and compassion.”

[08:49] “the commodity that we have that has the most value is personal interaction.”

[11:48] “we are peddlers of trust there is nothing that can replace that, no computer can Uberize our trust and no computer can Uberize our empathy.”

[13:03] “boutiques are flourishing better than they have done in years and the giants of filing for bankruptcy”

Thanks for being here ❤️

Pete

There's quite a bit of confusion and fear swirling about right now. And fear can really be paralyzing. Especially when we are dealing with massive things like property and people's homes. Emotions are at their highest during times like these.

Our clients look to us for guidance, leadership, and forecasting. Sure, you aren't sitting there with a crystal ball. People think PLG Estates is full of street wisdom. That did not come naturally. We research, consistently.

Ultimately, it's about treating your clients like family. When you do that, you'll strive to offer them the best advice possible.

If you're an agent feeling overwhelmed by the nation's current atmosphere, give this podcast a listen, and put the next step forward in offering your clients the best possible service. Here's this week's episode of the Real Estate Entrepreneur Podcast.

Golden Nuggets From This Episode:

[02:11] “fear can be paralyzing especially with an asset as massive as real estate and asset as massive as property”

[02:44] “When there is confusion in the air, now is the time to act”

[07:39] “find a niche it doesn't have to be super super super super tiny but find a niche and go for it otherwise everybody's just the same”

Thanks for being here,

PL

I'm the single largest critic when it comes to myself and my business. My very first thoughts of the day are not always positive.

I know I put positivity and excitement into the universe and come across as being pretty secure. To be quite honest, I'm probably one of the most insecure people you'll meet. But I flip the script of negativity in my brain and I charge forward.

Do you love challenging the system? Do you think differently? Are there naysayers in your life? I get it. It's hard. But, in my opinion - you can't be too creative.

I see fear driving real estate. Just because you're the only one around you that feels this way does not mean you're wrong.

There's mad respect out there for those that are willing to have a crack at it. If you want to be different, be different. Let's do it. Check out this week's episode of The Real Estate Entrepreneur Podcast

Golden Nuggets From This Episode:

[03:00] “as my mate Gary Vee says: “our business is already stepped against us” so if we go in there with the attitude that we may lose we’re done, we have lost the game”

[05:01] “in order for us to be successful we have to treat it like an athlete treats their career, we got to work at it every single day and when we're not in front of clients we got to be learning our tray.”

[05:34] “Every failure brings us closer to a triumph right if it was easy everybody would do it.”

[06:54] “I am going to give it everything I've got to be successful in the music industry otherwise I'm going to kick myself for the rest of my life, if I give it my all and I fail, then at least I know I've done it I've maxed it out, and if it doesn't work it doesn't work.”

[07:16] “everybody wears a vanilla shroud because I think they’re too afraid to kind of pop out and show that personality in case somebody doesn't like them.”

[08:46] “when you do things that are different other people feel uncomfortable around you”

[09:21] “imagine just how beautiful it tastes when you do it your way and you win”

Thanks for being here,

PL

Acceptance: life on life's terms, and how to turn it into your advantage.

When my lovely mother passed away, I found myself at a crossroads. I've been here before. I could be a victim, or I could be of service. I decided to remove what I wanted from the situation and put into the situation what I thought she would've wanted. I came away with it with absolutely no regrets. My focus was not on me - it was on my mother and what she would have wanted.

Surrender.

It sounds weak, but it's actually the opposite. When you accept what is happening, you can quit manipulating and you are able to have a clarity of purpose. You can let go of expectations.

When you are absolutely of service, it's easy to make the right decisions.

The game has changed. Real estate is now 49% transactional and 51% service. As a new agent, I learned to remove my expectations and made it entirely about being of service to my clients. Worked well then, and it works well now.

They're not going to remember much except for the way you make them feel. Let's dive in, friends. Here's this week's episode of the Real Estate Entrepreneur Podcast.

Golden Nuggets From This Episode:

[06.53] “I can be a victim or I can go into ultimate ninja service”

[07:35] “at the end of the day we are masters of our own destiny and I think that's the type of entrepreneurial spirit that I tend to and I like to attract”

[08:26] “I was just a spectator and I was there to ultimately, and in its purest essence be of service”

[10:54] “It’s not what you do, it’s how you do it.”

[12:04] “people don't wanna work with a robot they wanna work with someone that is empathetic to their needs”

[16:29] “when I get out of my own way, when I stay out with my expectations, when I stay in service, the Universe just has this wonderful way of making everything to play out perfectly”

Thanks for being here,

PL

This week's podcast is about surrounding ourselves with knowledge. If we want to grow, we have to rub shoulders with those that are more successful than we are.

I have to learn. I may have dropped out of high school., but today I drink from the firehose of life.

It's my duty to learn. And the best way to do that is by finding a mentor.

When I was getting sober, I stopped spending time with people that were distracting me from sobriety. The same is true in business. Spend time with people who will push you towards your goal. People you can learn from and be inspired by.

BUT HOW, PETE?

Tip #1 - Ask one person out for coffee each week. The fear with this is that they're too busy or don't want to go. 95% of them will say yes.

Tip #2 - Once a month (or more), take someone that you admire out for lunch.

Tip #3 - Really good mentors are super busy, so you probably need more than one.

There are tons of mentors that will never see your face. They'll mentor you in the form of websites, books, podcasts, and videos.

Meet some of my favorite mentors that I don't actually meet with: Tim Ferriss podcast Hack the Entrepreneur podcast Seth Godin Casey Neistat Bigger Pockets podcast

Ultimately, help others. Give everything you know away. And dedicate yourself to consistent learning. On that note, let's get to it in this week's episode of the Real Estate Entrepreneur Podcast.

Golden Nuggets From This Episode:

[02:07] “for me success isn't something that necessarily I created, success is me following the footsteps of people that have done a very similar thing to what I done, before”

[02:23] “having someone go forth before you, is incredibly valuable”

[09:45] “getting shut down is part of the gig, if people say no, move on to someone else”

[13:30] “when I have had to make business decisions I imagine Richard Branson, is sitting across the table from me”

External links:

Podcasts

Masters Of Scale - Reid Hoffman

Tim Ferriss Podcast - Tim Ferriss

Hack The Entrepreneur - Jon Nastor

Seth Godin Podcast - Seth Godin

GaryVee  Audio Experience  - Gary Vaynerchuk

Bigger Pockets - Brandon Turner and David Greene

Youtube Channels:

Casey Neistat

Peter Mckinnon

Thanks for being here,

PL

Today's podcast is about goals - sure. But more than that, it's about preparing your mind, body, and soul for future business.

Oh, and the evil spiritual navigator that can easily take us off course.

You've probably guessed it - the evil navigator is fear. Once fear gets his hands on the wheel, you can bet your ass it's going to end badly. Whereas if we proactively set goals - business and personal - and keep negativity at bay, the world really is our oyster. So let me break down my thoughts for you in another rousing episode of The Creative Entrepreneur podcast.

Golden Nuggets From This Episode:

[02:09]“My future actions will not be determined by fear, only by faith fueled by experience”

[06:08] “Goal setting for me isn't just a yearly thing, it's a weekly, sometimes a daily, a weekly, a monthly, a quarter, every six months, a year in life goals”

[06:29] “when we track our goals which aren't necessarily financial, our business improves cause there's something pulling us along”

[11:27] “When it's a tangible goal and it's not too ethereal, I believe it's easier to hit, and what that does is it pulls you up a little bit of a hill”

[14:23] “all I'm gonna do is bust my ass so that I can achieve certain spiritual, financial goals that I want to share with my family” 

Thanks for being here,

PL

Today’s podcast I lovingly call my “Jump Out Of A Plane And Find A Parachute On The Way Down” Episode.

The old adage of fear vs faith is something of which I have long subscribed. I am notorious for only being able to get 65% of the way there with logic, the other 35% being a massive leap of faith. We are here to create and take risks in business.

In this episode, I will go over a few of my theories on how to do just that (along with a few of my favorite anecdotes). So without further ado, it’s time to take a leap into another episode of The Creative Entrepreneur podcast.

Golden Nuggets from This Episode:

[02:00] “the purpose of life is to create a message which when matched with purpose creates impact”

[02:47] “if our purpose is clear, if our message is defined then our impact is Inevitable”

[04:07] “ if I don't leap first if I don't have faith that I'm gonna succeed, what happens is, the fear can come in and then you can restrict me”

[04:53] “possibility plus risk plus commitment delivers success or creativity whichever you prefer”

[08:38] “every moment of your existence you’re either moving toward your goal or moving away from it” 

Thanks for being here,

PL

So, roll up your sleeves and dig in. This is the golden period.

One of the biggest enemies in business is negativity. It's like a predator. The moment you shut your eyes, it attacks. It'll always be around, so keep moving.

Here are some practical ways to squeeze every last bit out of the rest of the year:

👉 Treat each day like it's the day before going on vacation. Think about how much you squeeze into that day. Tasks, errands, work. Every hour you utilize propels you forward. It's about time compression. What can you pack into an hour?

👉 Reach out to your clients. Stop automating things. Technology is a tool, but you have to get personal with your clients. Nothing replaces real contact.

👉 Show your client base the 360-degree view of you.

Let's make the most out of these next several weeks, friends. Here's this week's episode of the Creative Entrepreneur Podcast.

Golden Nuggets From This Episode:

[03:39] “the biggest enemy of business development, in my opinion, is negativity”

[04:35] “Negativity is absolutely a predator that waits for the gazelle with the one key leg to run by, and when it finds that gazelle it will devour it.”

[06:17] “treat each day like it's a day before I'm going on vacation”

[07:36] “time compression what can I pack into an hour that would normally take four and then multiply 10,000 throughout the year”

[08:13] “ if you automate things you are automating your demise”

Thanks for being here,

PL

Yes, it’s that time people! We are at the last 120 days of the year. It barely feels like we are out of the summer and already the holidays are looming upon us. In my podcast today I will go over my strategies and techniques to help you squeeze every last bit of juice out of the last four months of the year. This is a time when we can really take advantage of our industry as many tend to kick back and enjoy all the parties and revelry that the end of the year brings. I have always made a point of putting my foot to the gas and cranking up the heat to scooping and catch a business that others lead on the table so let’s chop it up in another episode of the creative entrepreneur podcast.

Golden Nuggets from this episode:

[02:24] “What is happening today in your pipeline represents the work you did 6 months ago.” - Unknown

[03:13] “when I have a healthy and balanced family life it makes my work life so much better"

[09:10] “this chunk of the year is prospecting gold”

[10:12] “Nothing says you don't care about that more than using a generic message”

Thanks for being here,

PL

Burnout, one of the most paralyzing things in business. It happens to us all (especially in real estate). This podcast covers my top 5 tips for avoiding it - before it takes over.

👉 Prioritize your workload the night before. No one likes waking up to a mountain of work, especially when it all seems equally important.

👉 Work with purpose (by doing things like getting rid of time vampires, A.K.A., toxic clients).

👉 Give away everything you've learned--without prejudice and expectation.

👉 Exercise. (Admittedly, my least favorite.) It's my therapy and making it a priority will immensely reduce stress.

👉 Don't worry about the results. Ultimately, you don't have control over what happens anyways. You simply need to work as hard as you can and let go of the results. Remove the notion that you have control.

Friends, burnout is lurking behind every corner. Follow these five tips, and you'll kick it to the curb. Join me for this week's episode of The Creative Entrepreneur to hear more.

Golden Nuggets From This Episode:

[02:37] “at the end of the day we're not gonna get to everybody most likely, we have to get to the people that we need to get to”

[05:22] “toxic clients will be a time vampire on you and they will be incredibly demanding they will make you feel crappy you will not enjoy your job you'll begin to hate life and then that stress will build up.

[06:08] “give everything away that you have learned without prejudice and without expectation”

[09:19] “I don't go to the gym for my body, I go to the gym for my mind.”

[10:02] “We are not in control of people places and things, all we are in control of Is us.”

Thanks for being here, 

PL

The essence of relevancy involves staying apprised of the current happenings. Meaning, you have to know what's going on all the time. It takes daily work--we should always be evolving and changing.

Because, if we aren't moving forward--we're moving backward.

To stay relevant, you should constantly be working to know every piece of your craft. Learn and dive all in with it. Next, ACT. Don't react. People hire you for your value-add, and as a real estate agent, a big piece of that is predicting.

Take control of your marketing. If you aren't spending money online, carving out your digital identity - it's a matter of time before you become irrelevant. Ultimately, it's about getting in front of people. And creating content for others about you gives them context when they actually do meet you IRL.

The fundamental cornerstone of everything: Give it all away. Freely. It works better than anything you could imagine (and it's the right thing to do).

It's been the biggest gamechanger in my entire career. Give it away, with your spin on it.

Own who you are. Ok, let's get into it, friends. Here's this week's episode of The Creative Entrepreneur.

Golden Nuggets From This Episode:

[03:50] “handing over our imprint to other people to do it, handing over our marketing, you know, our footprint, our digital identity to someone else fills me with absolute terror”

[04:59] “you got to be able to predict what's coming, your clients are counting on you to be able to predict what is coming down the pipe”

[06:28] “if you are not spending money online carving out your digital identity I believe it is a question of time before you become irrelevant.”

[10:24] “helping someone paying it forward whatever the buzz phrase is not only does it work, my God it works better than anything you could imagine! But on top of that,  It's the right thing to do it makes me feel good it makes me feel like I have a happier life”

Thanks for being here,

PL

For at least a year.

For twelve months, expect to get knocked down. Which is why I always recommend that aspiring new agents stash at least a year's worth of living expenses away before jumping in.

You'll likely eat ramen noodles for an entire year. I did. Nevertheless, you have to make it 12 months before quitting. It's a benchmark. I've seen it happen time and time again - agents want to quit so badly, and right around that year mark, they land their first deal.

You will hear a lot of negativity - namely from yourself. Block it out. Expect the negativity to become fainter, and get prepared for doubt to show up. But don't give up.

Because at 12 months, the seeds that you planted for a year begin to turn into sprouts and grow. And then you have a client base to nurture. Don't lose faith.

To get yourself through that dark first year, set goals. And maybe not actual dollar amounts. Try setting goals like "get out of debt" or "go to Disney World", etc.

You want to lie down at night knowing you squeezed every bit out of the day that you could. So, even when you get knocked down, get back up and keep punching.

Golden Nuggets From This Episode:

[03:08] “your first year to two years is gonna be like getting in the ring with Mike Tyson you are gonna  have your head smashed in”

[04:13] “Look at your first two years as an apprenticeship and try and have at least one year's money stashed away.”

[06:46] “you just got to last 12 rounds which equates to 12 months right? You gotta last for 12 rounds because if you don't last 12 rounds Tyson's gonna win the match”

External links

Three Feet from Gold

Thank you for being here,

❤️ Pete

I'm a chronic optimist. Of course, darkness comes. That's why this is a skill.

My early days of sobriety taught me to have gratitude. To love and be grateful for what's in front of me.

Because life is full of surprises, some days start on a negative foot. So this next tip will give you the tools and mindset you need to power through that doom and gloom that happens from time to time. Start your day with writing down 10 things you are grateful for. This will reset your mind. The fact that you woke up in the United States of America will give you a handful of items right off the bat.

We work as hard as we can, going in one direction with patience and energy and gratitude.

It's a choice. It doesn't always come easy. And the reality is, you'll have adversity. Moments will be scary. But remember this: adversity is the cornerstone of success. If it were easy, everyone would do it.

Starting out in real estate is grueling. When my wife and I started out, we didn't take a breath. We worked HARD. Why? It has little to do with money. We love what we do, we love those that we work with, and we ultimately and absolutely love our children.

I know what I want to see when I look back at my life. I want to see more time with my family.

Remaining in optimism can be tough. But we have to stay in it.

Golden Nuggets From This Episode:

[04:00] “starting your day by writing down 10 things that you are grateful for will reset your mind”

[06:17] “waiting for divine intervention doesn't mean kicking back home on your sofa watching Netflix, smoking a doobie!”

[07:17] “adversity is the cornerstone of success if it was easy everyone would do it”

[09:49] “I am lucky that I see my children all the time, I make sure that I have a schedule where I can have dinner with them seven days a week”

[11:25] “Negative thoughts are like bullies, if you listen to them, they kind of got you cornered!” 

Thank you for being here,

PL

I love digital. But I'm about to bust out something analog.

Let's dive into how I set intentions. I've tried every note-taking app that exists, but honestly, what works for me is (drumroll, please) a pen and paper.

I can keep a lot in my head, but it's incredibly powerful to write something down. Before becoming a real estate agent, I wrote down my goals. They were lofty goals, such as becoming the number one real estate agent in my area, getting married, etc. I lost the book. Several years later, we found it and lo and behold, I'd met almost all of them.

Grab your notebook and pen, write down how many transactions you want to do, how much money you want to make, your health goals, your travel goals, etc., etc.

If you can't handle something as archaic as pen and paper, I love Trello. Either way, the most important takeaway is this: set your intentions now for the rest of this year and the year to come. The longer you delay, the longer you wait to get started on the path.

Give this podcast a listen and take the rest of the year by storm.

Golden Nuggets From This Episode:

[03:33] “There is something incredibly powerful about writing goals on paper”

[05:12] “I'm famous for saying paper is dead, well paper is dead, unless it's in a Moleskine”

[06:41] “if you set your intentions now the giant wheels in the machinery of the Universe will begin to run the cogs together to enable that path to be opened, the longer you delay the longer you wait to walk down that path.”

External Links:

Trello

Moleskine

Thanks for being here,

PL

There's nothing to fear. We are no longer at the mercy of traditional ways to get our business discovered. Outbound engagement is your tool for staying on top. It's no secret that I prefer video, but there are plenty of other formats to get yourself in front of your tribe.

If you don't love being in front of the camera, get behind it. Create vlogs and documentaries that give your audience a 360-degree view of who you are.

Love to write? Don't forget blogs.

Love to talk? Maybe podcasts are your thing.

Either way, you have to start showing people who you are, because commonalities create connections (read: running towards your tribe).

Vanilla is pervasive, especially in corporate industries. That's okay, though. That means we can stand out; more business for us.

Don't have the numbers you want? Grind. Get up early and work late. And rest in this... it'll all change soon.

Golden Nuggets From This Episode:

[03:33] “proactive agents or proactive business owners are the people who have outbound strategies”

[04:11] “Those of us that take control of our professional destiny's and don't just leave it in the hands of others, in my opinion, will prevail, this is like a Game of Thrones episode!”

[09:07] “The world has completely changed, so surely so should our strategies”

[11:44] “so the three things that drive the real estate industry: interest rates, buyers, and sellers, everything is lined up. The planets aligned to make the glory years. For those of you who are in the industry now who don't have the numbers that you want, this is the time to grind.”

[12:36] “change always comes! It will go from good to bad and then bad to good and vice-versa”

Thanks for being here,

Peter Lorimer

Stay in action and stay in execution.

How do I do this? Admittedly, blindly. I do the next thing on my list. Rinse, wash, repeat. Don't overthink it. Don't let opinions get in the way.

Speaking of opinions, when dealing with clients, remove ALL opinion of the other person. Remove the hierarchy and treat everyone the same. In sales, it's one's natural instinct to think about how much you'll get from someone and in turn, that affects your opinion of them. Don't do this. You never know what's going to happen, and your service to someone else should never be affected by the potential dollar amount you hope to receive in return.

And here's the key (to all business, IMHO): stay out of expectations. Remove all of them.

Get your mind right and show up--that's the meat of it.

Don't get caught up in these two words: winning and losing. All winning means is that you're better at not quitting. And on that note, we should never need someone else to give us a high five.

Need to get your mind ready for action? Here's this week's episode of the Creative Entrepreneur.

Golden Nuggets From This Episode:

[03:17] “your opinion of the client should never ever ever be related to how much money you can earn off them” - Peter Lorimer

[05:41] “if we remove our expectations and only remain in service the universe gives us a big ahhhhhh (ovation sound) and keep sending us more and more and more business!” - Peter Lorimer

[06:48] “80% of successful people is about the mindset only 20% is about the execution” - Peter Lorimer

[07:51] “90% of it, is showing up!”  - Richard 'Humpty' Vission

[08:33] “What winning means to me is that you are better at not quitting!” - Peter Lorimer

[09:56] “when you look outside for validation it means you're on the slow road to internal death.” Cindy Lorimer

Thank you for being here,

PL

It's a medical fact that we only use about 5% of our brains.

All we need to see is what's right in front of us and have faith we will make it the rest of the way. A lot of people look for certainty. For me, the greatest decisions I've made in my life were based on faith and intuition (and my streetwise gut).

We must learn to trust our intuition. Base your intuition on your gut (not your head). Your head will talk you out of things and introduce fear. Your intuition will take you places you've never been before.

It may just be less about certainty, and more about intuition.

The more I learn, the less I know.

Let's go. Here's this week's episode of The Creative Entrepreneur.

Golden Nuggets From This Episode:

[05:39] “we intuitively can figure out what's going on” 

[06:41] “We must trust our intuition, that doesn't mean we have to be scared of everyone it means don't base our intuition on fear, it means to base our intuition on the gut!”

[06:52] “If I had listened to my head, I would never left England”

[07:22] “It is a medical fact that we only use about 6 ounces of our brain; that's like you know half an avocado”

[07:32] “95% of our brain is not used yet the other side of our brain really really reacts in an intuitive way”

[09:07]  “the greatest decisions I have made in my life, every single one of them, was based on faith and intuition and my streetwise gut”

External links:

A Girl in the River: The Price of Forgiveness(Documentary)

Innsaei(Documentary)

The Secret

When the Internet started to become more prevalent, there was an avalanche of information. There still is, every day. How do you make yourself and your brand "sticky"?

It starts with Personal Brand Mission Control (your new name for your website).

Here's how to do it: Step 1: Build a website that stands out. I tried several platforms and LOVE Squarespace. You get to be in control. Step 2: Create and push out content on social platforms and let the original content live on your website. Create content that is valuable and engaging. Give it all away. Make yourself invaluable. Step 3: Use Facebook Pixel to collect information from your website visitors and then gently market to those visitors.

That's how PLG Estates has grown.

I work hard, I keep my head out of expectations, and try to give it all away.

Let's grab your professional destiny by the reins! Here's this week's episode of the Creative Entrepreneur Podcast.

Golden Nuggets From This Episode:

[02:39] “At the end of the day the only thing that separates us from the machine is personality”

[02:48] “the more you can say about yourself, the more you put out about yourself, the more you stand out against the vanilla noise”

[06:41] “we are not gonna call it website, we are gonna be calling it a personal brand mission control” 

[07:12] “I want a hub, I want a mission control where all of my stuff is housed”

[07:55] “Facebook pixel collects the digital data so that I can then re-market it to a crowd that already is interested in me”

[08:30] “if you're provided a company website it's a template that they give to all of their people”

[08:56] “ If you don't stand out, you blend in”

[14:54] “give it all away and make yourself invaluable”

[16:24] “I would say 80 to 85% of all real estate agents I know, don’t even have a website, they just have a page on a company website. Well, that says a whole lot to me if I am looking for you to sell my house!”

External Links:

Seth Godin Book - "Tribes"

Seth Godin Audiobook - "Tribes"

https://www.squarespace.com/

Thanks for being here,

PL 

There's ALWAYS going to be someone who does more business than you. The toxic comparison starts when you begin to compare yourself and think, "I'll never be there, why should I even try?" Smash toxic comparisons.

When I was a new agent, I struggled. I didn't make a penny for almost a year. Some of the best advice I received during that time was to nurture the people that trust me and do not compare. Focus on and nurture the basket of eggs you have (and don't worry about those you don't).

Along with stopping comparisons in their tracks and nurturing what's in front of you, I implore you to work. Results are directly related to the amount of work we put in. For every hour you work successfully in your twenties and thirties, you multiply later in life.

Let's smash those toxic comparisons together, friends. Here's this week's episode of the Creative Entrepreneur Podcast.

Golden Nuggets from this episode:

[02:19] “no matter how far up or down the ladder we are, we can't help but compare ourselves to people who are above or people who are bellow.”

[03:00] “there is always going to be someone that does more business than you, And conversely is always going to be someone that does less business than you”

[05:10] “10 million dollar houses very rarely get sold but there are hundreds of 1 million dollar houses that get sold all the time”

[07:26] “I don't look at look at contacts as deals I look contacts as people and people refer people if they like you and I trust you!”

[09:35] “the commodity that fuses with time beautifully is a work ethic”

Thanks or being here,

PL

The future belongs to the brave.

Change can sometimes bring fear. Fear can penetrate our belief structures and we can succumb to letting it take the wheel. And we crash.

When Richard Branson launched Virgin Airways, the bank declined funding for the business on Friday night before everything was launching on Monday. What'd he do? Called other industry leaders to find funding. He said if he figured it out - great. If not - what's next? Fear wasn't part of the equation.

I go over several other amazing examples of leaders who faced rejection and failures (some 5000x), who were okay with failing and saw wonderful success.

"Success is being able to try one more time." - Thomas Edison

How do we apply this to real estate? Now's not the time for conservative behavior and old techniques. Utilize the connection economy. YOU cannot be replaced.

Here we go. Here's this week's episode of the Creative Entrepreneur Podcast.

Golden Nuggets from this episode:

[04:15] “When fear takes the wheel we always crash”

[08:36] “Your success represents 1% of your work where as 99% represents failure” - Soichiro Honda

[09:10] “Learn from your failures as one can never learn from success” - James Dyson

[09:24] “as humans giving up is what we are best at, success is being able to try one more time” - Thomas Edison

Thanks for being here,

PL

I'm obsessed with efficiency. I want to squeeze every drop out of every day, and it essentially comes down to two words: action and reaction.

Tailors waste approximately 15% of their fabric. Let's apply that to real estate. If you're wasting 15% of your time (and honestly, I believe some agents are wasting more), that equates to 6 weeks a year.

When working towards productivity, the demons lie in "what next?". It means you're reacting to your day. Make 8 hours a day seem like 16 and stop reacting to your day by calendaring and squeezing every bit of juice out it. For instance, I Uber everywhere. That costs me 1k/month, and while I'm Ubering, I work. I make back what I've spent in multiples.

There are so many creative ways to squeeze time out of your day. If you do the things I mention in this podcast, I promise, you'll increase your productivity.

Let's not waste time! Here's this week's episode of the Creative Entrepreneur Podcast.

Golden Nuggets from this episode:

[3:20]  “if you are a tailor, that you are approximately going to waste 15% of your fabric”

[5:14] “”What next?” is where the demons lie!”

[7:09] “What I think is a crime is that we're all trying to figure out on the day what social media we are gonna post”

[12:45] “What happens when I take Uber? I continue to work!”

[13:38] “Doing transaction coordinating is at least 10% of your time, at least, it’s probably more!”

[14:43] “if I spend the money and after a year I see no results I'll adjust the strategy.”

Thanks for being here,

PL

There's a better way, and I go over it all in this podcast. Facebook and Instagram are the two most underutilized platforms for building trust and nurturing leads that exist. And they're cheap. I take my geographic and demographic social media strategies and break them down for you in steps.

These are the things that, if you don't start doing them now, you'll look back in a year or two and wish you had.

Let's simplify it a bit: we don't sell houses. We do, but it's not the number one thing we sell. We sell empathy. If they trust you, they'll choose you over anyone else.

Social media is not something you "get to", double/triple down on this and watch it work.

Let's do it. Here's this week's episode of the Creative Entrepreneur.

Golden Nuggets from this episode:

[03:27] “we are getting a large slice of our business from the digital portals, right? And then the digital portals say: -okay great, we are gonna double our prices! That eats into our margins!”

[03:40] “I think the price of digital data is only gonna get bigger!”

[05:37] “the most underutilized platform that exists is Facebook and Instagram”

[06:29] “we should be double triple quadrupling down on our digital strategies because they 10X all other strategies and they cost 1/10th”

[11:20] “the reason why I'm so passionate about this is because the price is going to go up.”

Thanks for being here,

PL

This podcast is all about how to become a ninja real estate agent (or really just how to kick ass at anything you do).

First, let's clear the air. All those experts you see out there--they did not "wake up like this." It takes hard work and time. If I'm going to fail, I'd rather work my hardest and know I gave it my all and THEN fail.

To become successful in anything, it boils down to the following three things.

Discovery: LEARN, research, find new techniques, and get inspired.

Effort: You've learned the techniques, and you're inspired. Now what? You put your own stamp on it. You find something you like and you try it out in your own way. Trial and error.

Ability: Become a master of your craft. Spend one hour each day (yes, even weekends) outside of your workday, learning and growing in what you're wanting to become an expert in

If you don't evolve, you fade away into obscurity.

Time to get started. Here's this week's episode of the Creative Entrepreneur.

Golden Nuggets from this episode:

[05:34] “We can't just sit in a room and expect divine intervention to give us the answers we must learn from other people who are doing a great job at this”

[06:31] “inman.com is something that I look at every single day” -  inman

[06:36] “another one whose opinion I like” - https://1000watt.net/   

[06:48] “Now if you are like me and you like video and you like to learn about how to improve the quality of that craft which is beautifully dovetailed into real estate, I look at people like Peter McKinnon” - https://www.youtube.com/user/petermckinnon24

[07:26] “if I said to you - Hey would you like to have some time with Frank Gehry to pick his brains about what makes him tick would you go out for dinner if it was only going to cost you a hundred bucks?”  - Masterclass

[08:25] “a company that is released a product which I think is really very powerful product that is being released across the United States which is a data mining app.” -  Remine

[09:25] “you need to be tracking your social media numbers, at PLG we’ve been diving down into an app that I'm really fond of at the moment and its called IconoSquare” - iconosquare

[12:28] “becoming a master of your craft right? That does not happen Overnight it means that we must on a daily basis put at least one hour into those three categories and I'm telling you people I'm telling you for my very bones your game will improve!”

Thanks for being here,

PL

How did PLG Estates get to where we are today? Well, I got it wrong - a lot. Here's the thing. I see a lot of people paralyzed with the fear of making the wrong choice, so they sit in the middle.

Me? When I get that little flutter in my stomach regarding a decision (AKA instinct), I run QUICKLY. I'd rather run 1000 miles an hour towards a brick wall and hit it than stay stagnant. Because then I know I can cross that direction off the list.

Once you start running, don't stop. Work 10 hours a day building this thing. Never switch off. If you're putting in 50 solid hours/week towards your goal, you're going to make a dent.

Momentum begets success begets momentum. Let's get into it, friends. Here's this week's episode of The Creative Entrepreneur.

Golden Nuggets from this episode:

[04:50] “ when you get an idea jump on it quickly”

[05:48] “great ideas can be shot down with what's the ROI”

[07:16] “Nothing will murder your ideas other than talking to other people!”

[07:42] “Edison had to burn through a thousand light bulbs to finally find one that went “ting” and came on.”

[08:52] “Are you putting in eight solid hours a day?”

[10:37] “you're gonna make a dent or you're gonna find out it's not the right direction and your pivot!”

[12:03] “When you get a little success, you begin to get momentum and then momentum begets success begets momentum begets success begets momentum…”

Thanks for being here,

PL

It happens to all of us from time to time. That feeling of overwhelm when we think about all the things we have to do.

It goes like this. You wake up on a Monday morning and you think, "Not again! I can't do this all over again!"

Immobilized.

But the truth is, we are only in control of what we can do. I break my day down into one-hour chunks. How do you consume an elephant? One bite at a time.

Hard work beats talent when talent doesn't work hard. When I was a new agent, I had no talent in real estate. None. BUT, I worked my ass off. Run as hard as you can at your career, every waking moment, for 12 months. Explore every lead, every way you can be of service. THEN, you can make an educated decision on how far you've come.

Alright, let's go. Here's this week’s episode of The Creative Entrepreneur.

Golden Nuggets of this Episode:

[03:24] “How do you consume an Elephant? One byte at a time!” PL

[03:38] “Success is linked to did we hit our goal!” PL

[08:50] “Hard work beats talent when talent doesn't work hard” PL

[09:39] “immerse yourself in your industry completely and then you will receive the education you want”  - My Father

[12:26] “I would much rather fail quickly than live a slow death of mediocrity for the rest of my life.” PL

Thanks for being here,

PL

I remember sitting in my little house, and I was watching the Blockbuster Movie Awards. As I was watching the show, a package containing a DVD from my brand new Netflix subscription was placed under my door.

Blockbuster and other companies like RadioShack and Toys R Us are in trouble/bankrupt. Why? They remained static; they didn't shift strategies when the world around began to change. When we are having success and we feel like our strategies are going in the right direction, it feels fantastic. The dangerous part--the Blockbuster effect--is when we trust that it's working now and will always work.

For instance, Blockbuster seemed untouchable. They never got into streaming; I suspect they thought "This has worked for 10 years, let's just get through this." The world has moved around them, and they've remained static.

What does this mean for us? We must constantly keep tweaking our strategies, keep evolving, and keep our eyes on what's happening in the social sphere.

"Back in the day" (maybe about 10 years ago), we first started talking about blogging. And now, there's SO much noise. How do we break through? This is where changing strategy is a lifesaver. Original content. Why is it so important? 90% of people out there can't be bothered with creating it or don't believe in it. And that means, if you create original content, you'll break through.

Don't rely on the media your company provides you. That's the blockbuster effect of our day. If it isn't about you, if it doesn't have your thumbprint, I believe you'll end up in the same spot as Blockbuster or Toys R Us.

Let's get into this, friends. Here's this week’s episode of The Creative Entrepreneur.

Golden Nuggets from this Episode:

[06:45] “When we are getting success this is what I urge everyone to do, never stay still…” 

[07:13] “10 years ago everybody used to advertise in the LA times”

[09:04] “there is so much noise in our daily life, how do we break through?”

[09:41] “90% of people out there either can't be bothered coming up with original content don't believe in original content, or don't have the ability to create it.”

[10:58] “Innovation is not the enemy!”

Thank you for being here,

PL

In this podcast I cover all things Instagram. While 20 minutes isn't quite long enough to get into everything there is (I could talk about this stuff all day), I do believe I cover quite a bit of useful information in this one!

Today, Instagram is not simply about having a curated lifestyle feed (although that is definitely still relevant). It's a sophisticated way for us to connect with our clients, and we'd be remiss to not recognize that or utilize these amazing features.

There are tons of apps that can help you use Instagram effectively, such as Iconosquare, Sprout Social, and Hootsuite (to name a few). Also, within the Instagram app itself, there's some really powerful data. From collections to insights, there's so much you can do to prospect and determine what makes a powerful post for your audience.

A common misconception is that social media is something you "get to."

Social media IS your work. THIS is prospecting.

Let's get into this, friends. Here's this week’s episode of The Creative Entrepreneur.

Golden Nuggets from this episode:

[ 04:40] Iconosquare App -> Available on iOS, Android and Desktop

[05:07] Sprout Social App -> Available on iOS, Android and Desktop

[05:39] Hootsuite App -> Available on iOS, Android and Desktop

[13:08] “To be successful in business now we need to be prospecting through social media we need to be using collections”

[14:12] “I am just a gatekeeper to ruining many hours of your life by you nerding out and getting into the guts of Instagram but if you do it if you take the time, you will flourish!”

[14:42] “Social media is your work this needs to be an integral part of what you do on a daily basis.”

Thanks for being here,

PL

When I was a little boy in England, my father said, "If you can find a job that you like, you are going to be happier than 98% of the population."

Here's what I see happening over and over again with young real estate agents and young men and women in other careers - they become miserable under the pressure to succeed; they become slaves to their careers and lifestyles. Why? Because they're rooted in the results. Friends, we can't control the outcome. The secret is learning to be happy, whatever the outcome. The ONLY thing you have control over is your actions.

There's freedom in this. It's about waking up every single day, busting our asses, and staying out of the results.

Let's get into this, friends. Here's this week’s episode of The Creative Entrepreneur.

Golden Nuggets from this episode:

[02:42] “if you can find a job that you like, you are going to be happier than 98% of the population!” My Father

[03:34] “there's a lot of people that drive around in maybe an expensive car and then pull into that one bedroom studio apartment in North Hollywood.” 

[04:10] “Would you rather make a million bucks a year doing something that you hate or would you rather open an espresso bar in Vietnam and just have a quality of life that is beautiful?”

[04:48] “the pressure to succeed, makes people miserable it makes them slaves to their careers it makes them slaves to their lifestyles”

[05:38] “expectations, ladies and gentlemen, are freaking toxic”

[09:11] “Everyone I met and meet will get amazing service professionally and personally, that's the key!”

[10:12] “get ready cause the next 18 months are gonna be like sitting in the ring with Mike Tyson, and every time you raise your head from the mat, Mike Tyson is going to smack you down again”

[12:55] “the moment you feel like you are working just for money, is the moment it's over!”

[14:39] “we got a long life, but it goes fast!”

Thanks for being here,

PL

The real estate world has changed and continues to change today. How do you keep up? In this podcast, I go over my top websites and tech tools that help me break through the competition.

However, keep in mind. 👇

It's all in the value-add. People are disinterested in your market reports. They want to see you, as a human. Those of us who dig in and figure out who we are as real estate agents and work to contribute to our value-add, we're safe.

It's attraction, not promotion. People want to see your face, hear your voice. Treat your clients like gold.

So without further ado, let’s dig into this week’s episode of The Creative Entrepreneur.

Golden Nuggets from this episode:

[05:56] “Everything is just attraction, not promotion”

[08:55] “Videos with captions get open 80% more” -> visit rev

[10:06] “get the ability to have much more produced videos on Facebook” -> visit belive.tv

[11:09] “ a website where you can compare and contrast, how your social media posts are doing up against other people” -> visit buzzsumo

[11:52] “create interesting kind of graphics, animations and info videos that just look

really nice” -> visit  playbuzz

[12:40] “have a Hitman on your website“-> visit hotjar

[13:25] “an app that allows you to film vertically that that will that will then automatically chop it into 15 second pieces” -> visit  Storeo - iTunes store

[14:05] “this is going to be the future of prospecting” -> visit chatfuel and manychat

[14:44] “People work with you because they like you”

[15:09] “We must be accountable to our clients at all times!”

Thank you for being here,

PL