The 90 Second Podcast

How to create brand content that stands out in an AI saturated market

Wed, 20 May 2026 10:38:03 -0300

Social Media is now swamped with AI generated content, which means apathy and disinterest in content... but you still need to build your brand. So how can your contetn rise above it?

All in 90 seconds of course.

Please do get in touch - ed@212radio.co.uk

What? So What? What Now?

Wed, 04 Feb 2026 06:45:08 -0400

This episode is all about the Rolfe Model Framework. A great way to clarify your communication for you and your audience.

Get in touch - ed@212radio.co.uk

Should I use AI to communicate?

Wed, 28 Jan 2026 07:28:38 -0400

90 seconds on whether AI generated communication is a good thing...

get in touch if you wanna, ed@212radio.co.uk

Episode 21 - Podcasts for Law Firms, what works, what doesn't.

Tue, 10 Dec 2024 11:10:19 -0400

As my company 212 - https://www.212agency.co.uk/ - makes lots of branded podcasts for law firms, here's 90 seconds on what works and what doesn't in our experience.

Get in touch here - ed@212radio.co.uk

Episode 20 - The Importance of Repetition

Tue, 03 Dec 2024 06:54:14 -0400

This is 90 seconds on the importance of repetition. Which you probably know, right? But it bears repeating.

If you'd like to talk about improving communication, please do get in touch - ed@212radio.co.uk

Episode 19 - Your Audience is One Person

Mon, 25 Nov 2024 07:51:29 -0400

Why you should visualise and address a single person - even if your audience is huge - for maximum impact.

Get in touch here - ed@212radio.co.uk

https://www.212agency.co.uk/

Episode 18 - How to Interview

Mon, 18 Nov 2024 06:45:39 -0400

Here's 90 seconds on how to interview a guest on your Teams meeting, podcast / LinkedIn vid / syndicated talkshow.

Get in touch - ed@212radio.co.uk

Episode 17 - Make Them Care

Mon, 11 Nov 2024 07:14:04 -0400

90 seconds on a broadcasting industry mantra that will help you communicate more effectively in business.

Get in touch - ed@212radio.co.uk

Episode 16: I think content might be dead?

Thu, 03 Aug 2023 13:11:22 -0300

What will be the impact of a deluge of AI generated content? Surely it'll be apathy, so what dies that mean for marketing?

Get in touch - ed@212radio.co.uk

Episode 15: The Importance of Storytelling

Mon, 17 Jul 2023 07:16:53 -0300

Why and how to use storytelling in your content. This one is important.... I should have done it ages ago.

All in 90 seconds. If you'd like to get in touch - ed@212radio.co.uk

Episode 14: Should you try and be funny in your content?

Mon, 03 Jul 2023 11:49:30 -0300

This is potentially upsetting content. Especially for middled aged men like me who think we're hilarious. Should we be trying to make the audience laugh, probably not and here's why...

...in 90 secs, obvs

Get in touch - ed@212radio.co.uk

Episode 13: Can AI Make Us Cry?

Fri, 23 Jun 2023 06:13:54 -0300

A short experiment to test the impact of AI generated content... whereby I accidentally discover the key to comedy and tragedy.

Get in touch - ed@212radio.co.uk

Episode 10: Just do the thing.

Fri, 23 Jun 2023 05:49:25 -0300

In this 90 second episode I explain why you should ignore the advice of this podcast.

Get in touch - ed@212radio.co.uk

Episode 12: Vulnerability.

Thu, 15 Jun 2023 11:21:58 -0300

How "the power of vulnerability" is guaranteed to improve your content.

All in 90 seconds.

Episode 11: Authentic podcast content = authentic guests

Mon, 05 Jun 2023 11:02:45 -0300

Jenny Shaw explains why your guest policy reflects you as a person... and she does so very quickly

Episode 9: Can A.I. make great content? Part 1.

Wed, 17 May 2023 07:23:35 -0300

As content creators, writers, communication and engagement specialists, is A.I. going to steal everything we hold dear?

Get in touch: ed@212radio.co.uk

Episode 8: Why you shouldn’t try to make content that everyone likes.

Tue, 09 May 2023 17:40:53 -0300

The urge to create something that no one is going to hate is the road to content hell.

All explained in 90 seconds.

Get in touch, ed@212radio.co.uk

Episode 7: Empathy

Mon, 21 Mar 2022 09:13:35 -0300

How make your content have more impact by thinking like a Stand Up Comic.

All explained in 90 seconds.

ed@212radio.co.uk

Episode 6: Consistency

Tue, 15 Mar 2022 08:50:38 -0300

How do you adopt what is, perhaps, the single most important ingredient when it comes to successful content?

Be like a soap opera! Here's 90 seconds explaining what/why/how.

ed@212radio.co.uk

Episode 5: Be Provocative

Mon, 07 Mar 2022 05:27:03 -0400

Being provocative is vital in terms of making content memorable.

But in this context, being provocative may not mean what you think it does.

Would love to hear your thoughts.