Customer Centric Organizations https://mxb.podbean.com As a global network of senior management consultants, we support leaders and their teams with transforming business models and engaging people for change. In the last couple of years, we have been helping organizations dramatically increase their customer focus, henceforth we are on a mission to help companies to be more Customer Centric. Fri, 11 Dec 2020 22:35:36 -0500 https://podbean.com/?v=5.5 en Copyright 2020 All rights reserved. Business 1440 episodic No false https://pbcdn1.podbean.com/imglogo/image-logo/10185144/MAB_Podcastbgeoh.jpg Customer Centric Organizations https://mxb.podbean.com 144 144 Customer Moments #1 - Well-meant efficiency is not enough to win a customer - FOLLOW-UP Customer Moments #1 - Well-meant efficiency is not enough to win a customer - FOLLOW-UP https://mxb.podbean.com/e/customer-moments-1-well-meant-efficiency-is-not-enough-to-win-a-customer-follow-up/ https://mxb.podbean.com/e/customer-moments-1-well-meant-efficiency-is-not-enough-to-win-a-customer-follow-up/#comments Fri, 11 Dec 2020 22:35:36 -0500 mxb.podbean.com/3d06447a-5fd2-3ee0-9025-82f701601518 This is the follow-up video we recorded a few days after this one: Customer Moments #1 - Well-meant efficiency is not enough to win a customer (podbean.com)

Today we present the conclusion about why well-meant efficiency is not enough to win a customer.

Listen and leave your comments.

Thank you!!

]]> This is the follow-up video we recorded a few days after this one: Customer Moments #1 - Well-meant efficiency is not enough to win a customer (podbean.com)

Today we present the conclusion about why well-meant efficiency is not enough to win a customer.

Listen and leave your comments.

Thank you!!

]]> false No 448 11 full Customer Moments #1 - Well-meant efficiency is not enough to win a customer Customer Moments #1 - Well-meant efficiency is not enough to win a customer https://mxb.podbean.com/e/customer-moments-1-well-meant-efficiency-is-not-enough-to-win-a-customer/ https://mxb.podbean.com/e/customer-moments-1-well-meant-efficiency-is-not-enough-to-win-a-customer/#comments Fri, 11 Dec 2020 22:32:46 -0500 mxb.podbean.com/745f1536-98bb-398c-be29-68b2f653fa5b Today we have a special video, in which we present a recent experience we had as customers. In our conversation, we reflect on efficiency and relationship - when efficiency may cause you losing customers. Well-meant efficiency is not enough to win a customer.

Listen and leave your comments. And, don't miss the Follow-up episode, when we give additional details about the experience.

Thank you!!

]]> Today we have a special video, in which we present a recent experience we had as customers. In our conversation, we reflect on efficiency and relationship - when efficiency may cause you losing customers. Well-meant efficiency is not enough to win a customer.

Listen and leave your comments. And, don't miss the Follow-up episode, when we give additional details about the experience.

Thank you!!

]]> false No 730 10 full Episode 7 - Customer Experience: A Tough Sell? Episode 7 - Customer Experience: A Tough Sell? https://mxb.podbean.com/e/episode-7-customer-experience-a-tough-sell/ https://mxb.podbean.com/e/episode-7-customer-experience-a-tough-sell/#comments Tue, 01 Dec 2020 18:48:57 -0500 mxb.podbean.com/f22fc4b9-f644-3765-b033-e635107093df Today, we want to show you in 4 minutes how to convince your leader to invest in customer-centricity. We decided that the best way to present the content would be in an interview format, where we explore why Customer Experience is such a tough sell and how to convince your leader anyway.

]]> Today, we want to show you in 4 minutes how to convince your leader to invest in customer-centricity. We decided that the best way to present the content would be in an interview format, where we explore why Customer Experience is such a tough sell and how to convince your leader anyway.

]]> false No 335 9 full Episode 6 - Part 2 - GPS will take you Home (Product Oriented Company vs. Customer Oriented Company) Episode 6 - Part 2 - GPS will take you Home (Product Oriented Company vs. Customer Oriented Company) https://mxb.podbean.com/e/episode-6-part-2-gps-will-take-you-home-product-oriented-company-vs-customer-oriented-company/ https://mxb.podbean.com/e/episode-6-part-2-gps-will-take-you-home-product-oriented-company-vs-customer-oriented-company/#comments Tue, 24 Nov 2020 09:21:45 -0500 mxb.podbean.com/858e226e-723e-3bb3-9f09-ab36f22b9423 Why implementing Customer Experience (CX) is such a tough sell to your leadership and how you can convince them anyway.

]]> Why implementing Customer Experience (CX) is such a tough sell to your leadership and how you can convince them anyway.

]]> false No 549 8 full Episode 6 - Part 1 - The Kelvinator Episode 6 - Part 1 - The Kelvinator https://mxb.podbean.com/e/episode-6-part-1-the-kelvinator/ https://mxb.podbean.com/e/episode-6-part-1-the-kelvinator/#comments Thu, 19 Nov 2020 23:04:57 -0500 mxb.podbean.com/554c5a21-9544-33f4-b55b-28564c48c788 Building on our discussion from the previous episode, we decided to dive deeper into the decision maker's mindset. Which 'school of thought' influences decisions? Is everyone 'up to date' or are people still living in the 20th century?

]]> Building on our discussion from the previous episode, we decided to dive deeper into the decision maker's mindset. Which 'school of thought' influences decisions? Is everyone 'up to date' or are people still living in the 20th century?

]]> false No 677 7 full Episode 5 - Birdcage Episode 5 - Birdcage https://mxb.podbean.com/e/episode-5-birdcage/ https://mxb.podbean.com/e/episode-5-birdcage/#comments Thu, 19 Nov 2020 23:03:56 -0500 mxb.podbean.com/603881d2-5237-3d89-bc82-af29a87c27be The blend of good processes and engaged people is how you transform your business. And it’s the leadership you provide, that makes the difference between success or failure. In this episode, we talk about awareness as the first necessary step in every Customer Centricity process.

]]> The blend of good processes and engaged people is how you transform your business. And it’s the leadership you provide, that makes the difference between success or failure. In this episode, we talk about awareness as the first necessary step in every Customer Centricity process.

]]> false No 750 6 full Episode 4 - Moments that Matter Episode 4 - Moments that Matter https://mxb.podbean.com/e/episode-4-moments-that-matter/ https://mxb.podbean.com/e/episode-4-moments-that-matter/#comments Thu, 19 Nov 2020 23:03:13 -0500 mxb.podbean.com/776caf3b-b8ce-37af-90ab-16e89814f8db Today we want to talk about the memorable events companies are creating as part of their customer experience. There are potentially hundreds or more small and big events or as we call them touchpoints but not all of them are equally important. In fact, only a few selected touchpoints or Moments that Matter carry most of the customer experience. And it's your company's decision, which ones these are.

Thank you for listening!

]]> Today we want to talk about the memorable events companies are creating as part of their customer experience. There are potentially hundreds or more small and big events or as we call them touchpoints but not all of them are equally important. In fact, only a few selected touchpoints or Moments that Matter carry most of the customer experience. And it's your company's decision, which ones these are.

Thank you for listening!

]]> false No 594 5 full Episode 3B - Conversation about Customer Experience Episode 3B - Conversation about Customer Experience https://mxb.podbean.com/e/conversation-about-customer-experience/ https://mxb.podbean.com/e/conversation-about-customer-experience/#comments Wed, 18 Nov 2020 23:08:40 -0500 managingacrossborders.podbean.com/b667b657-f1a1-3504-988a-0a9778b69fff What makes you a loyal customer? In preparing for the last episode about Customer Loyalty we've had so many insightful discussions which we felt are worth sharing. In this less scripted, more conversational episode we talk about our personal idea of good customer experiences and what companies need to do to make us loyal customers.

Thanks for listening.

]]> What makes you a loyal customer? In preparing for the last episode about Customer Loyalty we've had so many insightful discussions which we felt are worth sharing. In this less scripted, more conversational episode we talk about our personal idea of good customer experiences and what companies need to do to make us loyal customers.

Thanks for listening.

]]> false No 1021 4 full Episode 3 - Touchpoints Episode 3 - Touchpoints https://mxb.podbean.com/e/touchpoints/ https://mxb.podbean.com/e/touchpoints/#comments Wed, 18 Nov 2020 23:07:13 -0500 managingacrossborders.podbean.com/918d98c8-d893-3951-804c-c27ec7ff664c What makes you decide on a product or service? Today's market has an abundance of options for customers - products and services are becoming very similar. In this episode, we talk about what aspects of the customer experience make your customers return and become loyal.

]]> What makes you decide on a product or service? Today's market has an abundance of options for customers - products and services are becoming very similar. In this episode, we talk about what aspects of the customer experience make your customers return and become loyal.

]]> false No 563 3 full Episode 2 - Customer Journey Episode 2 - Customer Journey https://mxb.podbean.com/e/customer-journey-1605758727/ https://mxb.podbean.com/e/customer-journey-1605758727/#comments Wed, 18 Nov 2020 23:05:27 -0500 managingacrossborders.podbean.com/a3531e75-9e51-3cc3-9d52-7d68b540ece0 What Little Red Riding Hood has to do with Customer Journey? In this episode, you'll learn about the importance of building a reliable and repeatable customer experience (that's a pretty broad statement…) more about the idea of the Customer Journey, and what important role it plays in building a relationship with your customers.

Thanks for listening to it. We welcome your feedback.

]]> What Little Red Riding Hood has to do with Customer Journey? In this episode, you'll learn about the importance of building a reliable and repeatable customer experience (that's a pretty broad statement…) more about the idea of the Customer Journey, and what important role it plays in building a relationship with your customers.

Thanks for listening to it. We welcome your feedback.

]]> false No 495 2 full Episode 1 - Everyone is in Sales Episode 1 - Everyone is in Sales https://mxb.podbean.com/e/everyone-is-in-sales/ https://mxb.podbean.com/e/everyone-is-in-sales/#comments Mon, 16 Nov 2020 11:49:48 -0500 managingacrossborders.podbean.com/407142e8-c9e0-330c-90ed-2b34adfc7b8e We're on a mission to make companies more customer centric. So we've started the Video Podcast series: How to become more customer centric? Check the first Episode! We start with the idea that everyone is in sales. For the next four weeks, we will be posting new episodes twice a week.

We welcome your feedback.

Thanks for listening!

]]> We're on a mission to make companies more customer centric. So we've
started the Video Podcast series: How to become more customer centric?

Check the first Episode! We start with the idea that everyone is in sales. For the next four weeks, we will be posting new episodes twice a week.

We welcome your feedback.

Thanks for listening!

]]> false No 408 1 1 full