Herd Mentality https://mktgwinter.podbean.com The CU Herd Mentality Podcast brings you candid conversations between University of Colorado students and professionals across the Consumer Packaged Goods (CPG) industry. From emerging industry trends to career insights, each episode offers a behind-the-scenes look at one of the world's most dynamic sectors.

The views and opinions expressed in these episodes are those of the hosts and guests and do not necessarily reflect the views of the University of Colorado.

]]> Sun, 26 Apr 2026 17:25:18 -0300 https://podbean.com/?v=5.5 en Copyright 2025 All rights reserved. Business:Marketing 1440 episodic mktgwinter mktgwinter No false https://pbcdn1.podbean.com/imglogo/image-logo/21355942/Buff_Connect7ailr.png Herd Mentality https://mktgwinter.podbean.com 144 144 Chit for Chat Chit for Chat https://mktgwinter.podbean.com/e/chit-for-chat/ https://mktgwinter.podbean.com/e/chit-for-chat/#comments Sun, 26 Apr 2026 17:25:18 -0300 mktgwinter.podbean.com/56097e0f-63de-3392-9828-23cb325f78a8 Our podcast kicks off with self-introductions from our team representing Colorado, California, Florida, and Ohio. We shared personal stories like Meilin speaking five languages and Angus traveling to states for sports like golf and skiing, including everyone’s favorite places/mountain slopes to go ski. We also dived into current events, including today’s rocket launching and explained its purpose, how it works, and even touching on Katy Perry going to space. To transition to personal experience, we discussed adrenaline-filled topics like the fear of skydiving and a shocking story about Eleanor’s mom’s parachute failing. The conversation then turns to entertainment, where we debate which shows deserve a reboot or continuation, especially calling out the disappointing ending of Game of Thrones, along with favorites like Adventure Time and Modern Family. We then wrapped things up by brainstorming brand partnerships we would want to advertise on our podcast and the benefits they bring for viewers like us.

]]> Our podcast kicks off with self-introductions from our team representing Colorado, California, Florida, and Ohio. We shared personal stories like Meilin speaking five languages and Angus traveling to states for sports like golf and skiing, including everyone’s favorite places/mountain slopes to go ski. We also dived into current events, including today’s rocket launching and explained its purpose, how it works, and even touching on Katy Perry going to space. To transition to personal experience, we discussed adrenaline-filled topics like the fear of skydiving and a shocking story about Eleanor’s mom’s parachute failing. The conversation then turns to entertainment, where we debate which shows deserve a reboot or continuation, especially calling out the disappointing ending of Game of Thrones, along with favorites like Adventure Time and Modern Family. We then wrapped things up by brainstorming brand partnerships we would want to advertise on our podcast and the benefits they bring for viewers like us.

]]> mktgwinter false No 2540 27 full The Best First Podcast Ever The Best First Podcast Ever https://mktgwinter.podbean.com/e/the-best-first-podcast-ever/ https://mktgwinter.podbean.com/e/the-best-first-podcast-ever/#comments Sun, 26 Apr 2026 17:06:56 -0300 mktgwinter.podbean.com/a3280924-b3bb-3731-91f7-24cc7a7437c0 Our podcast highlights a ton of things, as our group learned a lot about each other and their favorite things. Ranging from our highlights at CU, to where we want to live in the future, as well as how we would describe ourselves and the people around us, to even our favorite TV shows and movies! It's a great listening experience.

]]> Our podcast highlights a ton of things, as our group learned a lot about each other and their favorite things. Ranging from our highlights at CU, to where we want to live in the future, as well as how we would describe ourselves and the people around us, to even our favorite TV shows and movies! It's a great listening experience.

]]> mktgwinter false No 2614 26 full Team 2-6 Team 2-6 https://mktgwinter.podbean.com/e/team-2-6/ https://mktgwinter.podbean.com/e/team-2-6/#comments Sun, 26 Apr 2026 17:05:28 -0300 mktgwinter.podbean.com/0befd915-8123-30ee-ae5e-0859f5e5b1ff Team 2-6

]]> Team 2-6

]]> mktgwinter false No 2433 25 full Myths & Movies Myths & Movies https://mktgwinter.podbean.com/e/myths-movies/ https://mktgwinter.podbean.com/e/myths-movies/#comments Sun, 26 Apr 2026 15:27:45 -0300 mktgwinter.podbean.com/589ee526-1b32-34fa-9678-8a13822b67a1 Today, we explored various topics, ranging from morals to theories. We discussed our favorite tv-shows, movies, and memories. We got to know each other by learning about where we grew up and what our favorite days look like in our towns. We briefly talked about colleges and CU culture. After struggling, we decided on Chic fil a as our brand we would advertise.

]]> Today, we explored various topics, ranging from morals to theories. We discussed our favorite tv-shows, movies, and memories. We got to know each other by learning about where we grew up and what our favorite days look like in our towns. We briefly talked about colleges and CU culture. After struggling, we decided on Chic fil a as our brand we would advertise.

]]> mktgwinter false No 2998 24 full Koelbel Fairies Koelbel Fairies https://mktgwinter.podbean.com/e/koelbel-fairies/ https://mktgwinter.podbean.com/e/koelbel-fairies/#comments Sun, 26 Apr 2026 15:06:26 -0300 mktgwinter.podbean.com/53a1e4a9-407d-3046-ae8b-23010ee0e0b4 Childhood, trauma dump, crossover with life philosophies???...And other tangets. 

]]> Childhood, trauma dump, crossover with life philosophies???...And other tangets. 

]]> mktgwinter false No 2283 23 full Resetting the Scroll: Big Decisions, Bigger Goals Resetting the Scroll: Big Decisions, Bigger Goals https://mktgwinter.podbean.com/e/resetting-the-scroll-big-decisions-bigger-goals/ https://mktgwinter.podbean.com/e/resetting-the-scroll-big-decisions-bigger-goals/#comments Sun, 26 Apr 2026 14:21:04 -0300 mktgwinter.podbean.com/5e93810e-7978-366c-8716-6f682c376074 In this episode, we step back from the noise of short-form content and talk about what it actually means to live intentionally. From debating whether to transfer colleges to breaking down the real pros and cons of Denver, we explore the decisions shaping our next chapter. We also get into our bigger life goals and what we want beyond the typical college path. It’s an honest, conversational look at life at CU Boulder and the pressure to figure things out while still enjoying the moment.

]]> In this episode, we step back from the noise of short-form content and talk about what it actually means to live intentionally. From debating whether to transfer colleges to breaking down the real pros and cons of Denver, we explore the decisions shaping our next chapter. We also get into our bigger life goals and what we want beyond the typical college path. It’s an honest, conversational look at life at CU Boulder and the pressure to figure things out while still enjoying the moment.

]]> mktgwinter false No 2056 22 full A triple dipper, Cale Makar, and Sports Gambling meet at a barr A triple dipper, Cale Makar, and Sports Gambling meet at a barr https://mktgwinter.podbean.com/e/a-triple-dipper-cale-makar-and-sports-gambling-meet-at-a-barr/ https://mktgwinter.podbean.com/e/a-triple-dipper-cale-makar-and-sports-gambling-meet-at-a-barr/#comments Sun, 26 Apr 2026 14:11:19 -0300 mktgwinter.podbean.com/d13ea9e6-c991-30a7-abbb-547ac462b0df In this podcast episode, four college students discuss college life and the excitement of CU football in the Prime era. They also talk about Denver sports and scholastic experiences.

]]> In this podcast episode, four college students discuss college life and the excitement of CU football in the Prime era. They also talk about Denver sports and scholastic experiences.

]]> mktgwinter false No 2731 21 full The One Where We Start A Podcast The One Where We Start A Podcast https://mktgwinter.podbean.com/e/the-one-where-we-start-a-podcast/ https://mktgwinter.podbean.com/e/the-one-where-we-start-a-podcast/#comments Sun, 26 Apr 2026 13:39:20 -0300 mktgwinter.podbean.com/8f338319-49bb-3d38-8aa3-5ee848c22b5a Join Natalie, Brekken, Declan, and Simone as we talk about all things ranging from justice to the real housewives. From our plans for the future to our favorite CU Boulder memories, this podcast is sure to have you hooked from start to finish.

]]> Join Natalie, Brekken, Declan, and Simone as we talk about all things ranging from justice to the real housewives. From our plans for the future to our favorite CU Boulder memories, this podcast is sure to have you hooked from start to finish.

]]> mktgwinter false No 2482 20 full Team 12 Podcast Team 12 Podcast https://mktgwinter.podbean.com/e/team-12-podcast/ https://mktgwinter.podbean.com/e/team-12-podcast/#comments Sun, 19 Apr 2026 09:30:18 -0300 mktgwinter.podbean.com/20b051bd-71ec-35bc-aea8-ef718982abc5 After some technical difficulties in the first episode, our group comes back with a relaxed conversation where we explore a mix of personal experiences, opinions, and fun stories. From lighthearted moments to deeper reflections, we focus on getting to know each other and sharing perspectives that reflect who we are beyond Meg's classroom. Tune in for a great episode that captures the lovely and real dynamic of our team.

]]> After some technical difficulties in the first episode, our group comes back with a relaxed conversation where we explore a mix of personal experiences, opinions, and fun stories. From lighthearted moments to deeper reflections, we focus on getting to know each other and sharing perspectives that reflect who we are beyond Meg's classroom. Tune in for a great episode that captures the lovely and real dynamic of our team.

]]> mktgwinter false No 2528 16 full Anything and everything Pod Anything and everything Pod https://mktgwinter.podbean.com/e/anything-and-everything-pod/ https://mktgwinter.podbean.com/e/anything-and-everything-pod/#comments Mon, 13 Apr 2026 09:29:04 -0300 mktgwinter.podbean.com/98b17210-a1bb-3f43-a7e4-e0c1a13436f1 Today our group did our podcast and spoke about spring break plans. The conversation eventually moved to traveling and job searches. It was super interesting to hear everyone's different takes on why they choose business as well as their plans post graduation. We also talked a little bit about our desires to move to different cities, also touching on politics and culture.

]]> Today our group did our podcast and spoke about spring break plans. The conversation eventually moved to traveling and job searches. It was super interesting to hear everyone's different takes on why they choose business as well as their plans post graduation. We also talked a little bit about our desires to move to different cities, also touching on politics and culture.

]]> mktgwinter false No 2449 15 full Not Submitted 3 Not Submitted 3 https://mktgwinter.podbean.com/e/not-submitted-3/ https://mktgwinter.podbean.com/e/not-submitted-3/#comments Mon, 13 Apr 2026 09:27:33 -0300 mktgwinter.podbean.com/5ead2c01-ac0b-38dd-aa87-43951db592ec Not Submitted

]]> Not Submitted

]]> mktgwinter false No 2681 14 full None Submitted 2 None Submitted 2 https://mktgwinter.podbean.com/e/none-submitted-2/ https://mktgwinter.podbean.com/e/none-submitted-2/#comments Mon, 06 Apr 2026 12:28:49 -0300 mktgwinter.podbean.com/a1437df5-94ba-3430-9104-b46028997c92 Nothing submitted. 

]]> Nothing submitted. 

]]> mktgwinter false No 2303 13 full Time Travel and TV Time Travel and TV https://mktgwinter.podbean.com/e/time-travel-and-tv/ https://mktgwinter.podbean.com/e/time-travel-and-tv/#comments Mon, 06 Apr 2026 12:00:44 -0300 mktgwinter.podbean.com/07f44f23-e05e-3802-8a56-e8f1e2b30dae In this episode, we start off with a dive into a fun, imagination-filled conversation about which century we’d travel back to and how our favorite TV shows shaped those choices. We also explore which movie or TV characters or even mythical creatures we’d become, along with our dream jobs and a few spontaneous “what if” questions along the way. To wrap things up, we reflect on our favorite memories at CU and the experiences that have defined our time there. Inspired by our love of great storytelling, we spotlight HBO Max as the perfect platform for its wide variety of shows that cater to every kind of viewer.

]]> In this episode, we start off with a dive into a fun, imagination-filled conversation about which century we’d travel back to and how our favorite TV shows shaped those choices. We also explore which movie or TV characters or even mythical creatures we’d become, along with our dream jobs and a few spontaneous “what if” questions along the way. To wrap things up, we reflect on our favorite memories at CU and the experiences that have defined our time there. Inspired by our love of great storytelling, we spotlight HBO Max as the perfect platform for its wide variety of shows that cater to every kind of viewer.

]]> mktgwinter false No 3131 12 full None Submitted None Submitted https://mktgwinter.podbean.com/e/none-submitted/ https://mktgwinter.podbean.com/e/none-submitted/#comments Sun, 05 Apr 2026 01:04:19 -0300 mktgwinter.podbean.com/3248190b-be14-3e3e-a769-cf797cbde068 Nothing submitted. 

]]> Nothing submitted. 

]]> mktgwinter false No 2173 11 full CU KITE CU KITE https://mktgwinter.podbean.com/e/cu-kite/ https://mktgwinter.podbean.com/e/cu-kite/#comments Sun, 05 Apr 2026 01:00:12 -0300 mktgwinter.podbean.com/36edb431-a79b-3cbe-800f-934dd3cb621f Join Edwin, Taylor, Ian and Kaurys as we dive into weird stories about our lives. What game shows would we all win? And who would kill a deer with their bare hands? Find out on this episode of KITE.

]]> Join Edwin, Taylor, Ian and Kaurys as we dive into weird stories about our lives. What game shows would we all win? And who would kill a deer with their bare hands? Find out on this episode of KITE.

]]> mktgwinter false No 2568 10 full Buyer Behavior Podcast Bio Buyer Behavior Podcast Bio https://mktgwinter.podbean.com/e/buyer-behavior-podcast-bio/ https://mktgwinter.podbean.com/e/buyer-behavior-podcast-bio/#comments Sun, 05 Apr 2026 00:58:50 -0300 mktgwinter.podbean.com/da3f6b2f-4a48-3a0f-bf86-47f58b6f19a8 Quotes that we resonate with, skiing, study abroad, internships & majors (gone-wrong), as well as a mini performance/sharing passions for the arts

]]> Quotes that we resonate with, skiing, study abroad, internships & majors (gone-wrong), as well as a mini performance/sharing passions for the arts

]]> mktgwinter false No 2873 9 full Spring Break Stories & Professor Talk Spring Break Stories & Professor Talk https://mktgwinter.podbean.com/e/spring-break-stories-professor-talk/ https://mktgwinter.podbean.com/e/spring-break-stories-professor-talk/#comments Sun, 05 Apr 2026 00:57:13 -0300 mktgwinter.podbean.com/f582fefd-bbe6-3cb2-a98e-347fee7d9ae9 Listen along as we recap our spring breaks, our experiences here at Leeds, and share fun stories about our lives! We dive into our opinions on education, tattoos, and so much more!

]]> Listen along as we recap our spring breaks, our experiences here at Leeds, and share fun stories about our lives! We dive into our opinions on education, tattoos, and so much more!

]]> mktgwinter false No 2781 8 full Do I buy how you behave? Do I buy how you behave? https://mktgwinter.podbean.com/e/do-i-buy-how-you-behave/ https://mktgwinter.podbean.com/e/do-i-buy-how-you-behave/#comments Sun, 05 Apr 2026 00:55:37 -0300 mktgwinter.podbean.com/1dbca345-fc74-389f-96fc-4f17eee748fd Here we go through a fun conversation spanning many different topics with group podcast members Ryder, Kaitlin, Ty Lee, and Walter. We'll explore the roots behind names, deep emotional conversations, and outlooks on life. Hope you enjoy!

]]> Here we go through a fun conversation spanning many different topics with group podcast members Ryder, Kaitlin, Ty Lee, and Walter. We'll explore the roots behind names, deep emotional conversations, and outlooks on life. Hope you enjoy!

]]> mktgwinter false No 2890 7 full From Breckenridge to Barcelona From Breckenridge to Barcelona https://mktgwinter.podbean.com/e/from-breckenridge-to-barcelona/ https://mktgwinter.podbean.com/e/from-breckenridge-to-barcelona/#comments Sun, 05 Apr 2026 00:53:51 -0300 mktgwinter.podbean.com/6c73fb85-5ddc-388b-8105-24ebd25b18b4 This episode of The 8 AM Debrief: From Breckenridge to Barcelona, offers a glimpse into each team member's personality, with diverse questions ranging from our personal role models to our pet peeves. We share our journeys into CU Boulder as well as Leeds, bonding over our transitions from high school to college and soon beyond. We hope you enjoy listening as much as we enjoyed talking!

]]> This episode of The 8 AM Debrief: From Breckenridge to Barcelona, offers a glimpse into each team member's personality, with diverse questions ranging from our personal role models to our pet peeves. We share our journeys into CU Boulder as well as Leeds, bonding over our transitions from high school to college and soon beyond. We hope you enjoy listening as much as we enjoyed talking!

]]> mktgwinter false No 2327 6 full Scaling Grass-Fed: Commercial Strategy, Category Growth, and CPG Leadership Scaling Grass-Fed: Commercial Strategy, Category Growth, and CPG Leadership https://mktgwinter.podbean.com/e/scaling-grass-fed-commercial-strategy-category-growth-and-cpg-leadership/ https://mktgwinter.podbean.com/e/scaling-grass-fed-commercial-strategy-category-growth-and-cpg-leadership/#comments Mon, 23 Feb 2026 00:42:35 -0400 mktgwinter.podbean.com/cf57df92-eb09-3990-bf49-ba8a405c5724 In this episode, we interview Steve Silva, VP of Commercialization at Grass Fed Foods, to explore the realities of building and scaling premium protein brands in today’s CPG landscape. Steve shares insights from his 20+ year career across companies like Frito-Lay, WhiteWave, Walmart, and now Grass Fed Foods, highlighting the strategic differences between large corporations and lean growth platforms. The conversation covers category growth in grass-fed beef, retail strategy, brand integration, and career advice for MBA students interested in CPG.

]]> In this episode, we interview Steve Silva, VP of Commercialization at Grass Fed Foods, to explore the realities of building and scaling premium protein brands in today’s CPG landscape. Steve shares insights from his 20+ year career across companies like Frito-Lay, WhiteWave, Walmart, and now Grass Fed Foods, highlighting the strategic differences between large corporations and lean growth platforms. The conversation covers category growth in grass-fed beef, retail strategy, brand integration, and career advice for MBA students interested in CPG.

]]> mktgwinter false No 2657 5 full Snickers and Strategy Podcast Snickers and Strategy Podcast https://mktgwinter.podbean.com/e/snickers-and-strategy-podcast/ https://mktgwinter.podbean.com/e/snickers-and-strategy-podcast/#comments Mon, 23 Feb 2026 00:39:21 -0400 mktgwinter.podbean.com/0ffaee6a-966d-3add-95e1-2269251b9213 During this episode, Lewis explains how his role has evolved from account manager to U.S. sales director, walking through how he structures his weeks in four-week cycles, collaborates internally with the VP of Digital Commerce, and balances long-term brand strategy with short-term commercial pressures in a privately held company. Lewis dives into how he uses data and forecasting to make decisions, mainly prioritizing availability as the top growth lever, and how he uses market share and retailer “sales out” to guide choices. He shares a key story of defending price increases during the cocoa supply crisis and removing a top-selling SKU when the long-term metrics support it. Throughout the conversation, he shares leadership and career lessons for emerging professionals, emphasizing the importance of being comfortable with discomfort and rejection, relying on team and data over ego, and always starting from the consumer and working backward in negotiations and sales strategy.

 

]]> During this episode, Lewis explains how his role has evolved from account manager to U.S. sales director, walking through how he structures his weeks in four-week cycles, collaborates internally with the VP of Digital Commerce, and balances long-term brand strategy with short-term commercial pressures in a privately held company. Lewis dives into how he uses data and forecasting to make decisions, mainly prioritizing availability as the top growth lever, and how he uses market share and retailer “sales out” to guide choices. He shares a key story of defending price increases during the cocoa supply crisis and removing a top-selling SKU when the long-term metrics support it. Throughout the conversation, he shares leadership and career lessons for emerging professionals, emphasizing the importance of being comfortable with discomfort and rejection, relying on team and data over ego, and always starting from the consumer and working backward in negotiations and sales strategy.

 

]]> mktgwinter false No 1913 4 full Developing Pet Premium: Brand Building in the Age of Connected Commerce Developing Pet Premium: Brand Building in the Age of Connected Commerce https://mktgwinter.podbean.com/e/champion-pet-food-interview/ https://mktgwinter.podbean.com/e/champion-pet-food-interview/#comments Mon, 23 Feb 2026 00:36:50 -0400 mktgwinter.podbean.com/b6ceb9f9-566f-309e-b853-fe86b7057829 In this episode, we sit down with Alden Zeff, Global Connected Commerce Associate Manager at Champion Petfoods, to explore how premium pet brands develop and display their identity in an increasingly digital and marketplace-driven world. We discuss the challenges of maintaining brand consistency across ecommerce, retail media, and brick-and-mortar channels, while balancing personalization, performance marketing, and long-term brand equity. The conversation highlights how pet humanization, sustainability, and data-driven commerce are shaping how premium pet brands show up for today’s pet parents.

]]> In this episode, we sit down with Alden Zeff, Global Connected Commerce Associate Manager at Champion Petfoods, to explore how premium pet brands develop and display their identity in an increasingly digital and marketplace-driven world. We discuss the challenges of maintaining brand consistency across ecommerce, retail media, and brick-and-mortar channels, while balancing personalization, performance marketing, and long-term brand equity. The conversation highlights how pet humanization, sustainability, and data-driven commerce are shaping how premium pet brands show up for today’s pet parents.

]]> mktgwinter false No 1866 3 full Sleeping Giant Brewery Interview Sleeping Giant Brewery Interview https://mktgwinter.podbean.com/e/sleeping-giant-brewery-interview/ https://mktgwinter.podbean.com/e/sleeping-giant-brewery-interview/#comments Mon, 23 Feb 2026 00:35:11 -0400 mktgwinter.podbean.com/b846d394-f821-32cf-ab2d-377903a0dba2 mktgwinter false No 2403 2 full Building Better Brands with PlantChi Building Better Brands with PlantChi https://mktgwinter.podbean.com/e/plantchi-interview/ https://mktgwinter.podbean.com/e/plantchi-interview/#comments Mon, 23 Feb 2026 00:33:26 -0400 mktgwinter.podbean.com/2fbed007-9263-38f1-8c59-89946b043156 In this podcast, we interviewed Jessica Hamel, founder of PlantChi, a nutrient-dense seasoning brand built around simple, plant-based nourishment. We explored the company’s founding story, mission-driven values, real food ingredient positioning, and target consumer. We also covered the strategic trade-offs behind certain natural and organic certifications/claims, packaging decisions, conscious capitalism, consumer education, and DTC versus retail comparison as the brand continues to grow. Jessica offered thoughtful insights into build

]]> In this podcast, we interviewed Jessica Hamel, founder of PlantChi, a nutrient-dense seasoning brand built around simple, plant-based nourishment. We explored the company’s founding story, mission-driven values, real food ingredient positioning, and target consumer. We also covered the strategic trade-offs behind certain natural and organic certifications/claims, packaging decisions, conscious capitalism, consumer education, and DTC versus retail comparison as the brand continues to grow. Jessica offered thoughtful insights into build

]]> mktgwinter false No 1837 1 full