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    <title>Multiply Your Why</title>
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    <description>How to run marketing that actually works. 
We’ll walk through how to be a good steward of your organization’s finances.</description>
    <pubDate>Mon, 09 Oct 2023 11:52:27 -0300</pubDate>
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    <language>en</language>
        <copyright>Copyright 2023 All rights reserved.</copyright>
    <category>Business:Marketing</category>
    <ttl>1440</ttl>
    <itunes:type>episodic</itunes:type>
          <itunes:summary></itunes:summary>
        <itunes:author>Missio Digital</itunes:author>
	<itunes:category text="Business">
		<itunes:category text="Marketing" />
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        <itunes:name>Missio Digital</itunes:name>
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        <title>Multiply Your Why</title>
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        <title>Multiply Your Why Episode 5: Brand vs Marketing</title>
        <itunes:title>Multiply Your Why Episode 5: Brand vs Marketing</itunes:title>
        <link>https://missiodigital.podbean.com/e/multiply-your-why-episode-5-brand-vs-marketing/</link>
                    <comments>https://missiodigital.podbean.com/e/multiply-your-why-episode-5-brand-vs-marketing/#comments</comments>        <pubDate>Mon, 09 Oct 2023 11:52:27 -0300</pubDate>
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                                    <description><![CDATA[<p> What You'll Learn:</p>
<ul><li>The fundamental differences between branding and marketing.</li>
<li>How a strong brand identity can serve as the foundation for effective marketing campaigns.</li>
<li>Real-life examples of faith-based organizations mastering the art of branding and marketing.</li>
<li>Practical tips to align your mission with your messaging for meaningful connections. </li>
</ul>
]]></description>
                                                            <content:encoded><![CDATA[<p> What You'll Learn:</p>
<ul><li>The fundamental differences between branding and marketing.</li>
<li>How a strong brand identity can serve as the foundation for effective marketing campaigns.</li>
<li>Real-life examples of faith-based organizations mastering the art of branding and marketing.</li>
<li>Practical tips to align your mission with your messaging for meaningful connections. </li>
</ul>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/scbpt7/BrandvsMarketing.mp3" length="28451528" type="audio/mpeg"/>
        <itunes:summary><![CDATA[ What You'll Learn:
The fundamental differences between branding and marketing.
How a strong brand identity can serve as the foundation for effective marketing campaigns.
Real-life examples of faith-based organizations mastering the art of branding and marketing.
Practical tips to align your mission with your messaging for meaningful connections. 
]]></itunes:summary>
        <itunes:author>Missio Digital</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1179</itunes:duration>
                <itunes:episode>5</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:image href="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16877620/Copy_of_YouTube_Thumbnail_Multiply_Your_Why_Instagram_Post_Square_2__vb55h3.png" />    </item>
    <item>
        <title>Multiply Your Why Episode 4: The Rise of Short-Form Video</title>
        <itunes:title>Multiply Your Why Episode 4: The Rise of Short-Form Video</itunes:title>
        <link>https://missiodigital.podbean.com/e/multiply-your-why-episode-4-the-rise-of-short-form-video/</link>
                    <comments>https://missiodigital.podbean.com/e/multiply-your-why-episode-4-the-rise-of-short-form-video/#comments</comments>        <pubDate>Tue, 29 Aug 2023 17:06:48 -0300</pubDate>
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                                    <description><![CDATA[<p>Don’t underestimate the power of short-form video! </p>
<p>According to a report by App Annie, in 2020, users worldwide spent over 22 billion hours on TikTok, a significant increase of 210% year-over-year.</p>
<p>Join Andrew and Alin in this episode as they dive deeper into why it’s on the rise and how you and your organization can leverage it.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Don’t underestimate the power of short-form video! </p>
<p>According to a report by App Annie, in 2020, users worldwide spent over 22 billion hours on TikTok, a significant increase of 210% year-over-year.</p>
<p>Join Andrew and Alin in this episode as they dive deeper into why it’s on the rise and how you and your organization can leverage it.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/c5mpk6/TheRiseofShortFormVideo.mp3" length="48960048" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Don’t underestimate the power of short-form video! 
According to a report by App Annie, in 2020, users worldwide spent over 22 billion hours on TikTok, a significant increase of 210% year-over-year.
Join Andrew and Alin in this episode as they dive deeper into why it’s on the rise and how you and your organization can leverage it.]]></itunes:summary>
        <itunes:author>Missio Digital</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1524</itunes:duration>
                <itunes:episode>4</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
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    <item>
        <title>Multiply Your Why Episode 3: How Do I Know If My Marketing Is Actually Working?</title>
        <itunes:title>Multiply Your Why Episode 3: How Do I Know If My Marketing Is Actually Working?</itunes:title>
        <link>https://missiodigital.podbean.com/e/multiply-your-why-episode-3-how-do-i-know-if-my-marketing-is-actually-working/</link>
                    <comments>https://missiodigital.podbean.com/e/multiply-your-why-episode-3-how-do-i-know-if-my-marketing-is-actually-working/#comments</comments>        <pubDate>Wed, 23 Aug 2023 19:10:38 -0300</pubDate>
        <guid isPermaLink="false">missiodigital.podbean.com/d03ce064-6885-3122-b8a1-fc7a8be82bfa</guid>
                                    <description><![CDATA[<p>With all the KPIs, metrics, and whatnot, a lot of marketing is about the emotions you create in somebody – simplicity in interacting with you, joy is the designs you create, or peace from the use of your product. Some of those things are just, in a way, magical immeasurables. </p>
<p>Join Andrew and Alin in this episode as they dive deeper into what we can measure for digital marketing success.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>With all the KPIs, metrics, and whatnot, a lot of marketing is about the emotions you create in somebody – simplicity in interacting with you, joy is the designs you create, or peace from the use of your product. Some of those things are just, in a way, magical immeasurables. </p>
<p>Join Andrew and Alin in this episode as they dive deeper into what we can measure for digital marketing success.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/zeurm9/HowDoIKnowIfMyMarketingIsActuallyWorking.mp3" length="53353803" type="audio/mpeg"/>
        <itunes:summary><![CDATA[With all the KPIs, metrics, and whatnot, a lot of marketing is about the emotions you create in somebody – simplicity in interacting with you, joy is the designs you create, or peace from the use of your product. Some of those things are just, in a way, magical immeasurables. 
Join Andrew and Alin in this episode as they dive deeper into what we can measure for digital marketing success.]]></itunes:summary>
        <itunes:author>Missio Digital</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1661</itunes:duration>
                <itunes:episode>3</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
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    <item>
        <title>Multiply Your Why Episode 2: How Are We Navigating AI As A Professional Marketing Company?</title>
        <itunes:title>Multiply Your Why Episode 2: How Are We Navigating AI As A Professional Marketing Company?</itunes:title>
        <link>https://missiodigital.podbean.com/e/multiply-your-why-episode-2-how-are-we-navigating-ai-as-a-professional-marketing-company/</link>
                    <comments>https://missiodigital.podbean.com/e/multiply-your-why-episode-2-how-are-we-navigating-ai-as-a-professional-marketing-company/#comments</comments>        <pubDate>Wed, 16 Aug 2023 10:33:03 -0300</pubDate>
        <guid isPermaLink="false">missiodigital.podbean.com/2099123e-d9d0-3bd7-86de-9a6b6c2d2566</guid>
                                    <description><![CDATA[<p>Artificial Intelligence (AI) has been existing for quite some time, but it has become more popular now than ever.</p>
<p>As professional marketers, we are learning and navigating this AI space just as much as you are. In this second episode, we cover some of the pros and cons of AI in digital marketing.</p>
<p>Join Andrew and Alin as they dive deeper into AI in this episode.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Artificial Intelligence (AI) has been existing for quite some time, but it has become more popular now than ever.</p>
<p>As professional marketers, we are learning and navigating this AI space just as much as you are. In this second episode, we cover some of the pros and cons of AI in digital marketing.</p>
<p>Join Andrew and Alin as they dive deeper into AI in this episode.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/hz7ncv/MultiplyYourWhyEpisode2NavigatingAI.mp3" length="57763665" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Artificial Intelligence (AI) has been existing for quite some time, but it has become more popular now than ever.
As professional marketers, we are learning and navigating this AI space just as much as you are. In this second episode, we cover some of the pros and cons of AI in digital marketing.
Join Andrew and Alin as they dive deeper into AI in this episode.]]></itunes:summary>
        <itunes:author>Missio Digital</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1799</itunes:duration>
                <itunes:episode>2</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:image href="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16877620/Copy_of_YouTube_Thumbnail_Multiply_Your_Why_Instagram_Post_Square__d5dzuy.png" />    </item>
    <item>
        <title>Multiply Your Why Episode 1: Should You Outsource Your Marketing?</title>
        <itunes:title>Multiply Your Why Episode 1: Should You Outsource Your Marketing?</itunes:title>
        <link>https://missiodigital.podbean.com/e/multiply-your-why-episode-1outsourcing-marketing/</link>
                    <comments>https://missiodigital.podbean.com/e/multiply-your-why-episode-1outsourcing-marketing/#comments</comments>        <pubDate>Thu, 10 Aug 2023 09:49:16 -0300</pubDate>
        <guid isPermaLink="false">andrewi7.podbean.com/f849ad41-a38c-321b-891b-759295a3adc1</guid>
                                    <description><![CDATA[<p>The latest research by Deloitte reveals 59% of businesses outsource at least one aspect of their marketing. </p>
<p>So how do you decide whether to do your projects in house or outsource? What are the implications when it comes to turnaround time, budget, and quality of work?</p>
<p>If you still have these questions in mind, Missio’s first ever podcast is for you!</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>The latest research by Deloitte reveals 59% of businesses outsource at least one aspect of their marketing. </p>
<p>So how do you decide whether to do your projects in house or outsource? What are the implications when it comes to turnaround time, budget, and quality of work?</p>
<p>If you still have these questions in mind, Missio’s first ever podcast is for you!</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/ypjtn7/MultiplyYourWhyEpisode1OutsourcingMarketing.mp3" length="55515683" type="audio/mpeg"/>
        <itunes:summary><![CDATA[The latest research by Deloitte reveals 59% of businesses outsource at least one aspect of their marketing. 
So how do you decide whether to do your projects in house or outsource? What are the implications when it comes to turnaround time, budget, and quality of work?
If you still have these questions in mind, Missio’s first ever podcast is for you!]]></itunes:summary>
        <itunes:author>Missio Digital</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1729</itunes:duration>
        <itunes:season>1</itunes:season>
        <itunes:episode>1</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:image href="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16877620/YouTube_Thumbnail_Multiply_Your_Why_Instagram_Post_Square__5g2wpg.png" />    </item>
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