Marcia shares her unusual career journey from research chemist at the Ministry of Defence, where she worked on explosives, rocket propellants and forensics, to becoming a senior leader in the membership sector. She explains how transferable skills, strong leadership and a clear vision helped her move rapidly into chief executive roles.

The discussion explores the role of the Faculty of Pharmaceutical Medicine as the professional home for doctors working in pharmaceutical medicine, including those involved in medicines development, clinical trials, medical devices, digital health and AI. Marcia explains how FPM supports members across every stage of their career, from trainees through to fellows, and why the organisation is now reviewing its membership model to better serve students, retirees and international members.

Gordon and Marcia also examine the importance of diversified revenue streams, from membership fees and training to education, conferences, examinations and commercial in-company programmes. With members in thirty-eight countries, international growth is also becoming an increasingly important part of the Faculty’s future.

A major theme of the episode is trust in an AI-driven world. Marcia highlights the opportunities AI brings to medicine, but also the risks around ethics, governance, validation and public safety. Together, they discuss why membership organisations must act as trusted, authoritative spaces where professionals can find verified knowledge, safe community and guidance in a rapidly changing landscape.

A compelling episode on modern leadership, innovation and why membership bodies matter more than ever.

Jon explains how the Home Care Association helps more than 2,000 members with advice, guidance, events, training, regulatory support and specialist expertise. He shares his personal journey into the sector and why quality home care is an issue that affects all of us, both professionally and personally.

The conversation explores the biggest pressures facing home care providers today, including regulation, workforce shortages, low pay, recruitment difficulties and the growing gap between the real cost of delivering care and the rates many local authorities are willing to fund. Jon highlights why caring is a highly skilled profession and why the sector deserves greater recognition and investment.

Gordon and Jon also discuss the challenge of demonstrating membership value in a sector under intense financial pressure. Jon outlines how the Association uses research, cost-of-care reports, Freedom of Information data and regional roadshows to support members, strengthen advocacy and give providers a stronger collective voice.

They also touch on franchise models in home care, the importance of tailored member benefits, and what lies ahead as legislative and structural changes continue to reshape the care landscape.

A thoughtful episode on leadership, belonging, advocacy and the future of home care in the UK.

Ryan explains the wider context: design and technology (D&T) evolved from “woodwork” into a design-led, problem-solving discipline, yet suffered significant decline in school take-up—from over 430,000 GCSE entries at its peak to around 79,000 today. Against that backdrop, DATA has grown its membership from 8,700 to 26,000 and returned to financial stability.

Key moves included simplifying 31 membership categories into a clearer set, tailoring benefits for primary versus secondary teachers, and shifting recruitment away from “hard sell” towards partnership. He highlights lobbying in Westminster, practical classroom support, and industry collaborations such as Samsung-backed competitions. Looking ahead, DATA aims to scale impact through regional, industry-funded sponsorship that could provide free membership to up to 1,700 schools per region—building towards 50,000–60,000 engaged teachers nationwide.

Caroline reflects on the NHBF’s pivotal role during the pandemic, including its place on the Government taskforce, helping salons reopen safely while securing vital support for businesses. She highlights how the sector’s return was about far more than haircuts and treatments – salons are social hubs and a cornerstone of many high streets.

The conversation explores the power of member advocacy, including the NHBF’s Respect Our Sector campaign, encouraging members to engage MPs and champion the industry.

Caroline also discusses the NHBF’s Top 100 Influencer Index, celebrating professional excellence across hair and beauty and amplifying member influence both online and at major industry exhibitions.

With over 100 members representing 90% of the UK’s beer production and half of the country’s pubs, Emma explains how the BBPA champions its members, influences policy, and supports one of Britain’s most loved industries.

• The scale and influence of the beer and pub sector in the UK economy.
• How the BBPA advocates on behalf of members with government and regulators.
• The challenges facing pubs post-pandemic, including energy costs, staffing, and shifting consumer behaviours.
• Why pubs are more than just businesses — they are vital community anchors.
• Strategies the BBPA uses to keep members engaged and aligned.
• Emma’s perspective on leadership in a membership organisation.

Emma McClarkin has been CEO of the British Beer and Pub Association since 2019. She leads efforts to ensure the sector thrives despite significant challenges, from policy pressures to cultural shifts. A passionate advocate for pubs as places of community, connection, and tradition, Emma brings both strategic vision and a deep commitment to the people behind the industry.

• “We represent 90% of the beer produced in the UK — it’s an enormous responsibility.”
• “Pubs aren’t just businesses; they are the beating heart of the high street.”
• “Membership is about making sure every voice is heard, from small brewers to national pub chains.”

• Learn more about the British Beer and Pub Association: https://beerandpub.com
• Connect with Emma McClarkin on LinkedIn
• Follow Gordon Glenister for more membership insights

What You’ll Learn in This Episode:

• Robin’s personal career journey, from sales and IT to music, arts, and ultimately charity retail.
• The mission and role of the Charity Retail Association in supporting over 9,000 charity shops across the UK.
• How charity shops contribute not only financially but also socially and environmentally.
• The challenges the sector has faced — including sustainability, volunteer recruitment, and the impact of COVID-19.
• How membership organisations can remain relevant, support their members, and advocate effectively.
• Robin’s advice on leadership, managing change, and building resilient communities.

Key Quotes:

• “It wasn’t just about selling things — it was about creating impact that mattered.”
• “Charity retail is one of the most visible and trusted faces of the sector on the high street.”

Episode Highlights:

• [00:01:00] Robin’s unconventional career path and move into the charity sector.
• [00:08:00] The role of charity shops in communities and in the circular economy.
• [00:15:00] Post-pandemic challenges and opportunities in charity retail.
• [00:25:00] Leadership insights from running a membership association.
• [00:35:00] Advice for future leaders in the charity and membership world.

Resources & Links:

• Learn more about the Charity Retail Association
• Connect with Robin Osterley on LinkedIn
• Explore more episodes of the Membership World Podcast

Together, they explore how the ICF builds its worldwide community of professional coaches, the challenges of engaging members across diverse cultures, and the strategies that enable associations to thrive internationally.

• How Steve’s career journey — from athletics coaching to association leadership — shaped his approach to membership growth.
• The role of the International Coaching Federation in setting global standards for professional coaching.
• Key strategies for marketing and growing international membership organisations.
• How cultural differences affect engagement and communication.
• The importance of storytelling, trust, and brand consistency when operating globally.
• Leadership lessons for building communities that span continents.

Stephen Weiss is a Director at the International Coaching Federation, a leading global organisation for professional coaches with tens of thousands of members worldwide. With decades of experience in membership organisations, Steve is passionate about connecting communities, raising professional standards, and ensuring members find value in belonging.

• “This is career number three for me — each one has given me skills that I bring into the membership world today.”
• “When you’re global, you can’t just replicate one strategy everywhere — you have to adapt to local cultures.”
• “Coaching is about people and transformation — and so is building a membership community.”

• Learn more about the International Coaching Federation (ICF): https://coachingfederation.org
• Connect with Stephen Weiss on LinkedIn
• Follow Gordon Glenister for more insights into membership organisations

The conversation explores the challenges faced during the pandemic, the perception shift needed to attract new talent, and the creative strategies behind an award-winning campaign. Listeners will gain insight into how trade associations can go beyond advocacy and policy to actively reshape the future of their industries.

What You’ll Learn in This Episode

• Why logistics is essential but often invisible to the public.
• How the Generation Logistics campaign is tackling workforce shortages.
• The importance of collaboration between government, industry, and associations.
• Practical lessons in running campaigns that inspire and engage.
• Success stories and recognition the initiative has already achieved.

Guest Bio

Rona Hunnisett is Deputy Director at Logistics UK, one of the leading trade associations for the logistics sector. With a background in communications and public affairs, she has spearheaded initiatives to raise the profile of logistics and attract the next generation of talent into the industry.

Resources & Links

• Logistics UK
• Generation Logistics
• Connect with Rona on LinkedIn (insert direct link)

Membership Bespoke launched 14 years ago, has seen a rapid expansion in growth since the pandemic and now plans to expand into the US market.

By having a strong niche in this sector, has allowed the team to really have a deep understanding of many of the different roles and organisational types from Royal Societies, to trade bodies and membership organisations.

As a vetted partner to Membership World all the jobs will be posted on our job board.Dennis has also been behind the very successful Salary Review Guide that has been an invaluable guide for association leaders to benchmark their teams remuneration packages.

Find out more www.membershipbespoke.co.uk

We draw on examples in the association world where there are often multiple stakeholders involved.  Nej talks more about the importance of Digital Evolution and why associations need to be constantly evolving in the digital landscape. 

If you want to find out more about GRM Digital head over to the Membership World Solutions Centre or connect with Nej on Linkedin

When he went for the interview for the role he said, "If you are looking for a Yes Man, I am not it, because I will challenge positions, in order to move the organisation forwards. Never did I think I needed to be a master of diplomacy, but its true - as a CEO you do.

You have wide opinions and voices across the membership and Board. 

Associations often need to show their value to the membership trough an issue, not only might they have to deal with external issues, but also internal challenges within the sector".

Russell set up the Energy Retail Association which went onto to be Energy UK. He also shares his experiences at the Finance and Leasing Association through the credit crunch. 

We round up by talking about managing crisis and why the Professional CEO has to often be the face of the issue. Navigating around member key stakeholders and communicating the right message is essential for the CEO. If you want to follow Russell on Linkedin, you can reach out to him here

This episode is sponsored by global membership events app RD mobile RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

Betti's comprehensive knowledge of the mobile ecosystem, coupled with his strategic vision, has been pivotal in shaping MEF's influential role in addressing the multifaceted dynamics of the industry.

Renowned for his expertise in mobile entertainment, consumer safeguarding, and fostering industry-wide collaboration, Betti has emerged as a prominent authority in the mobile sector. His unwavering commitment to nurturing sustainable and secure mobile ecosystems has significantly contributed to fostering strategic growth and industry-wide collaboration, cementing MEF's position as a trailblazer in driving impactful change within the mobile ecosystem.

This episode is sponsored by global membership events app RD mobile RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

One of the most stressful jobs, the professional event organisers role has changed considerably over the years, with them having to grapple around event tech, sustainable events, tighter and tighter budgets and more demanding sponsors. 

One of the areas we talk about is the growth in event legacy and Heather cites some great examples of what associations are doing.

This episode is sponsored by global membership events app RD mobile RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

The problem that discrimination, like beauty, is in the eye of the beholder; can you as a reasonable person, know whether a raised voice and/or aggressive action is aimed at you because you are gay, a woman or of ethnic origins?

A personal story to illustrate this; the word of one person against another; laws are there to protect individuals but in practice they don’t prevent inequality, injustices or discrimination.

Along with the incident that caused global outrage with the Spanish Football President, this is just some of the areas we cover in this insightful podcast episode with the Patron of the National Association of Licensed Paralegals, Amanda Hamilton.  Find out more from the Association here.

This episode is sponsored by global membership events app RD mobile RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

He is responsible for the FLA Asset Finance Division and the cross-organisational advocacy work that the FLA undertakes. This includes representing asset finance members to government and the regulators, developing relationships with stakeholders, overseeing the FLA’s asset finance policy work and ensuring that they have a joined-up advocacy programme that demonstrates their members contribution to the UK, so that they can raise their profile and influence public policy.

Simon’s background is in public affairs and communications. Previously, he worked for membership bodies and the commercial sector, including the Chartered Institute of Taxation, the Association of Consultancy and Engineering. LexisNexis and in leading market research agencies.

He has also been named one of the top 100 UK lobbyists.

When he is not working, he and his wife raise two children and one cat. The jury is still out on which species is the easier to guide through life.

This episode is sponsored by global membership events app RD mobile RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

Matt Hyde is Chief Executive of the Scouts, the UK’s largest youth movement. Formerly Chief Executive of the National Union of Students (NUS), he’s undertaken a number of leadership roles in the charity sector and as Chief Executive of the Scouts has contributed to a period of record membership growth since joining in 2013.  He has led award-winning campaigns, spearheaded work to support the growth of Scouts in areas of deprivation and oversaw the development of a new age range, called Squirrels; opening up Scouts for four and five year olds.

Matt is Co-Founder of The Big Help Out, an initiative to dramatically increase volunteering numbers across the UK as part of HM King Charles III’s Coronation, which saw over 7.2m volunteer. He is a trustee of Comic Relief, a Patron of UNLOCK (the charity for people with convictions) and was previously Vice-Chair of the National Council for Voluntary Organisations (NCVO). 

Matt was awarded an OBE in the 2020 New Year Honours List, an Honorary Fellowship from Queen Mary University of London in 2012 and an Honorary Degree from the University of Hertfordshire in 2023.

This episode is sponsored by global membership events app RD mobile RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

This podcast has been sponsored by RD Mobile - the complete events and membership engagement platform.  Find out more RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com) #membership #engagement  The go-to technical creative agency | Pixl8 @gordon@gordonglenister.com

This episode is sponsored by global membership events app RD mobile RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

The RCM is a top conservatoire in the UK and Europe attracting local and international talent – with students coming from 56 nations; they have approximately 900 students studying at one time.  

The Friends and Family loyalty membership is aimed at attracting friends and family members of the students.  

There are lots of talks from leading academics and special events.

Siti talks about how they offer priority events and how they promote it to their Friends scheme.  For less than £4 a month you can become a member of the Royal College of Music and its such a great way to support their students.  The RCM have a number of Ambassadors  which are loyal “friends” and so the power of this word of mouth is very strong. 

If you want to find out more about the RCM go visit  Home | Royal College of Music (rcm.ac.uk)

https://www.nhbf.co.uk/

This episode was sponsored by RD Mobile - leaders in online event and member management RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

#nhbf #top100influencerindex #influencers #membership #association

This episode was sponsored by RD Mobile - leaders in online event and member management RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

About (mariafranzoni.me)   #speakerbureau #speaker #association #conference  

This episode is sponsored by RD Mobile, online event and engagement platform providers to the membership sector. RD Mobile | Virtual Event Platform and Member Engagement App

Whilst it was always part of a longterm strategy to encourage members to use the app, Sarah commented on their goals have been reached in their first phase. As more content is shared on the app, so adoption is growing.

Find out how they did it.  

This episode is sponsored by leading event platform providers RD mobile

A recent survey conducted by Membership World and influencer marketing platform Onalytica looked at the social profiles of over 50 CEOs of membership bodies and trade associations.   

Original content performed so much better than shared or branded content on Linkedin. 'Don’t create content for content's sake and know what your audience care about', says Alicia.  And leaders of trade associations that are sharing from their personal content is when the real value comes. Chris Skeith from the Association of Event Organisers is an example of a CEO using social media well during a challenging time for the sector. Having a leader like this lobby for the sector they can see this person is working hard for us says Damian. 

Most people are seeing what you’re posting but not necessarily commenting.

Craig Bennet CEO of the Wildlife Trust leads one of the categories in the report and he shares pictures of nature on his linkedin and Twitter.  'It feels personal and you feel like you are going on a journey with him', says Alicia .  She also praises Sophie Devonshire for doing a great job at the Marketing Society.  

Download a copy of the report on The Social CEO Index Report | Membership World   Damian Corbet (@DamianCorbet) / Twitter (1) Alicia Russell (@aliciaonalytica) / Twitter

This episode is sponsored by leading event and community app platform RD mobile

In this episode Gordon Glenister talks to the head of England Athletics, Chris Jones about what its like to manage a sport governing body in a Pandemic.

While there are approximately 7 million people that run every month, not all are members of the 1800 licensed running clubs, many are social runners. England Athletics Run Together campaign has been very successful at inspiring people to run.

With a lack of opportunities to license road races, normally its 4,000 a year and major championships being thwarted the organisation was facing multiple challenges. Chris talks about the changes made to online training and coaching and while it didn’t suit everyone, it’s now here to stay a – blended approach he says.

The organisation made great strides around supporting the community, employees and volunteers on mental wellbeing and enlisting the likes of Ben Smith and Jack Green for webinars. 

Find out more by listening in on your next run…

This episode is sponsored by leading event and community app platform RD mobile

This episode is sponsored by leading event and community app platform RD mobile

This episode is sponsored by leading event and community app platform RD mobile

In this episode we hear about how a professional body has been able to keep its membership engaged through Covid-19 by offering relevant content, chargeable webinars and events.  With online conferences making it easier to access global experts, the value to the community has been greatly enhanced. Membership has been growing year on year, and CIPA boasts a retention rate of in excess of 97%.

This episode is sponsored by leading event and community app platform RD mobile

In this episode we discuss the impact of technology in the membership space and why even in a Pandemic, lots of tech projects are still going ahead, as membership bodies want to get smarter and better connected to their members.

Gordon also talks about some of the highlights from the membership research conducted in the summer of 2020 about the impact of Covid19 to the sector

This episode is sponsored by leading event and community app platform RD mobile

Faced with the challenges of the pandemic the BDA became a central point for advice around diet and particularly for diabetes sufferers.

The organisation saw an increase in its web traffic of close to 400%. The message here is about the importance of keeping your members engaged, and communicating to them on a regular basis; and how that helps drive greater engagement.

Their membership grew significantly over the period as a direct result of their communication strategy. Listen in to find out what they did.

Sponsored by RD Mobile

Sponsored by RD Mobile.

Sponsored by RD mobile.