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<channel>
    <title>Sales Heroes Podcast Series</title>
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    <link>https://markverheyden.podbean.com</link>
    <description>In this podcast we talk about how European tech companies approach new business development.</description>
    <pubDate>Mon, 03 Nov 2025 23:08:44 +0200</pubDate>
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    <language>en</language>
        <copyright>Copyright 2022 All rights reserved.</copyright>
    <category>Business:Entrepreneurship</category>
    <ttl>1440</ttl>
    <itunes:type>episodic</itunes:type>
          <itunes:summary></itunes:summary>
        <itunes:author>markverheyden</itunes:author>
	<itunes:category text="Business">
		<itunes:category text="Entrepreneurship" />
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    <itunes:owner>
        <itunes:name>markverheyden</itunes:name>
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        <title>Sales Heroes Podcast Series</title>
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    <item>
        <title>Sales Heroes Podcast Series - Episode 11 - Sonja De Greef</title>
        <itunes:title>Sales Heroes Podcast Series - Episode 11 - Sonja De Greef</itunes:title>
        <link>https://markverheyden.podbean.com/e/sales-heroes-podcast-series-episode-11-sonja-de-greef/</link>
                    <comments>https://markverheyden.podbean.com/e/sales-heroes-podcast-series-episode-11-sonja-de-greef/#comments</comments>        <pubDate>Mon, 03 Nov 2025 23:08:44 +0200</pubDate>
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                                    <description><![CDATA[<p>How do sales and the spiritual come together? An odd but interesting combination. In this episode, Sonja zooms in on what "selling with purpose" actually means. </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>How do sales and the spiritual come together? An odd but interesting combination. In this episode, Sonja zooms in on what "selling with purpose" actually means. </p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/6v5x889kq4dgdrdw/Sonja_De_Greef_Sales_Hero_FINAL66gv3.mp3" length="59017507" type="audio/mpeg"/>
        <itunes:summary><![CDATA[How do sales and the spiritual come together? An odd but interesting combination. In this episode, Sonja zooms in on what "selling with purpose" actually means. ]]></itunes:summary>
        <itunes:author>markverheyden</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1844</itunes:duration>
                <itunes:episode>11</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Sales Heroes Podcast Series - Episode 10 - Robaws - Martijn Plessers</title>
        <itunes:title>Sales Heroes Podcast Series - Episode 10 - Robaws - Martijn Plessers</itunes:title>
        <link>https://markverheyden.podbean.com/e/sales-heroes-podcast-series-episode-10-robaws-martijn-plessers/</link>
                    <comments>https://markverheyden.podbean.com/e/sales-heroes-podcast-series-episode-10-robaws-martijn-plessers/#comments</comments>        <pubDate>Thu, 21 Mar 2024 12:36:57 +0200</pubDate>
        <guid isPermaLink="false">markverheyden.podbean.com/c26c437a-307d-3c12-bb40-b96e12ef81cf</guid>
                                    <description><![CDATA[<p>In this episode, Martijn shares his insights on how sales leaders can make better use of their data. Martijn mostly worked in tech start-ups and scale-ups and spent countless hours tweaking dashboards in CRM to keep track of the team's performance. If you're intrigued to learn from a sales leader who has been part of a hyper-growth journey, tune in!</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode, Martijn shares his insights on how sales leaders can make better use of their data. Martijn mostly worked in tech start-ups and scale-ups and spent countless hours tweaking dashboards in CRM to keep track of the team's performance. If you're intrigued to learn from a sales leader who has been part of a hyper-growth journey, tune in!</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/ndffxn/Podcast_Martijn_Plessers_FINAL_28yfeq.mp3" length="86078693" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In this episode, Martijn shares his insights on how sales leaders can make better use of their data. Martijn mostly worked in tech start-ups and scale-ups and spent countless hours tweaking dashboards in CRM to keep track of the team's performance. If you're intrigued to learn from a sales leader who has been part of a hyper-growth journey, tune in!]]></itunes:summary>
        <itunes:author>markverheyden</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2689</itunes:duration>
                <itunes:episode>10</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Sales Heroes Podcast Series - Episode 9 - SalesBridge - Karl Odent</title>
        <itunes:title>Sales Heroes Podcast Series - Episode 9 - SalesBridge - Karl Odent</itunes:title>
        <link>https://markverheyden.podbean.com/e/sales-heroes-podcast-series-episode-9-salesbridge-karl-odent/</link>
                    <comments>https://markverheyden.podbean.com/e/sales-heroes-podcast-series-episode-9-salesbridge-karl-odent/#comments</comments>        <pubDate>Fri, 12 Jan 2024 16:00:28 +0200</pubDate>
        <guid isPermaLink="false">markverheyden.podbean.com/8c366e49-7a79-3eba-8610-fb66e3d981a4</guid>
                                    <description><![CDATA[<p>Karl is a known sales leader in Belgium. He has been invited to speak at such conferences as WeAreSales (the largest national sales event). He's also the founder and managing partner of SalesBridge, a ZOHO CRM partner. In this episode, we dig into the importance of data for sales programs. </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Karl is a known sales leader in Belgium. He has been invited to speak at such conferences as WeAreSales (the largest national sales event). He's also the founder and managing partner of SalesBridge, a ZOHO CRM partner. In this episode, we dig into the importance of data for sales programs. </p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/yaihd3/Interview_Karl_Odent_FINAL.mp3" length="94069236" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Karl is a known sales leader in Belgium. He has been invited to speak at such conferences as WeAreSales (the largest national sales event). He's also the founder and managing partner of SalesBridge, a ZOHO CRM partner. In this episode, we dig into the importance of data for sales programs. ]]></itunes:summary>
        <itunes:author>markverheyden</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2939</itunes:duration>
                <itunes:episode>9</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Sales Heroes Podcast Series - Episode 8 - Melrox - Yannick Van Aken</title>
        <itunes:title>Sales Heroes Podcast Series - Episode 8 - Melrox - Yannick Van Aken</itunes:title>
        <link>https://markverheyden.podbean.com/e/sales-heroes-podcast-series-episode-8-melrox-yannick-van-aken/</link>
                    <comments>https://markverheyden.podbean.com/e/sales-heroes-podcast-series-episode-8-melrox-yannick-van-aken/#comments</comments>        <pubDate>Fri, 14 Apr 2023 14:23:29 +0200</pubDate>
        <guid isPermaLink="false">markverheyden.podbean.com/4dcaecc0-ef63-38d6-90f5-a101e08162fd</guid>
                                    <description><![CDATA[<p>Interview with a true sales veteran. Yannick has 10+ years of sales experience, focused on tech and dealt successfully with challenges in both the private and professional sphere. Want to hear his story? Tune in to this 8th episode of the Sales Heroes Podcast Series. </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Interview with a true sales veteran. Yannick has 10+ years of sales experience, focused on tech and dealt successfully with challenges in both the private and professional sphere. Want to hear his story? Tune in to this 8th episode of the Sales Heroes Podcast Series. </p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/b5yszk/2023_0302_1521_Interview_Yannick_Van_Aken_FINAL.mp3" length="66830000" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Interview with a true sales veteran. Yannick has 10+ years of sales experience, focused on tech and dealt successfully with challenges in both the private and professional sphere. Want to hear his story? Tune in to this 8th episode of the Sales Heroes Podcast Series. ]]></itunes:summary>
        <itunes:author>markverheyden</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2088</itunes:duration>
                <itunes:episode>8</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Sales Heroes Podcast Series - Episode 7 - Headlight- Alexander Goovaerts</title>
        <itunes:title>Sales Heroes Podcast Series - Episode 7 - Headlight- Alexander Goovaerts</itunes:title>
        <link>https://markverheyden.podbean.com/e/sales-heroes-podcast-series-episode-7-headlight-alexander-goovaerts/</link>
                    <comments>https://markverheyden.podbean.com/e/sales-heroes-podcast-series-episode-7-headlight-alexander-goovaerts/#comments</comments>        <pubDate>Fri, 03 Feb 2023 12:50:34 +0200</pubDate>
        <guid isPermaLink="false">markverheyden.podbean.com/d0559c99-53c0-3b8b-9cd3-4f9a0ee87d72</guid>
                                    <description><![CDATA[<p>Alexander is the founder and managing director of the recruitment agency "Headlight." In this episode, Alexander reveals some of his best practices in attracting and retaining sales talent. </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Alexander is the founder and managing director of the recruitment agency "Headlight." In this episode, Alexander reveals some of his best practices in attracting and retaining sales talent. </p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/huyqec/Alexander_Goovaerts_FINAL.mp3" length="63459577" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Alexander is the founder and managing director of the recruitment agency "Headlight." In this episode, Alexander reveals some of his best practices in attracting and retaining sales talent. ]]></itunes:summary>
        <itunes:author>markverheyden</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1983</itunes:duration>
                <itunes:episode>7</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Sales Heroes Podcast Series - Episode 6 - Willow - Ludwig Dumont</title>
        <itunes:title>Sales Heroes Podcast Series - Episode 6 - Willow - Ludwig Dumont</itunes:title>
        <link>https://markverheyden.podbean.com/e/sales-heroes-podcast-series-episode-6-willow-ludwig-dumont/</link>
                    <comments>https://markverheyden.podbean.com/e/sales-heroes-podcast-series-episode-6-willow-ludwig-dumont/#comments</comments>        <pubDate>Tue, 24 Jan 2023 14:08:36 +0200</pubDate>
        <guid isPermaLink="false">markverheyden.podbean.com/0615d4a7-4578-3fd1-8e63-32f61e34394c</guid>
                                    <description><![CDATA[<p>Ludwig Dumont, founder and CEO of Willow.co, shares his story about how to run sales in a SaaS company that mostly targets SMB customers. </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Ludwig Dumont, founder and CEO of Willow.co, shares his story about how to run sales in a SaaS company that mostly targets SMB customers. </p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/frzd8x/Ludwig_Dumont_FINAL.mp3" length="62341119" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Ludwig Dumont, founder and CEO of Willow.co, shares his story about how to run sales in a SaaS company that mostly targets SMB customers. ]]></itunes:summary>
        <itunes:author>markverheyden</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1948</itunes:duration>
                <itunes:episode>6</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Sales Heroes Podcast Series - Episode 5 - Agoria - Tjorven Denorme</title>
        <itunes:title>Sales Heroes Podcast Series - Episode 5 - Agoria - Tjorven Denorme</itunes:title>
        <link>https://markverheyden.podbean.com/e/sales-heroes-podcast-series-episode-5-agoria-tjorven-denorme/</link>
                    <comments>https://markverheyden.podbean.com/e/sales-heroes-podcast-series-episode-5-agoria-tjorven-denorme/#comments</comments>        <pubDate>Thu, 12 Jan 2023 12:40:47 +0200</pubDate>
        <guid isPermaLink="false">markverheyden.podbean.com/97585426-40fe-3c2c-aef6-96f81b2084c4</guid>
                                    <description><![CDATA[<p>Podcast starring Tjorven Denorme, sales leader who tells our audience more about how to build and scale a development agency. </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Podcast starring Tjorven Denorme, sales leader who tells our audience more about how to build and scale a development agency. </p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/hrcts3/Tjorven_Denorme_FINAL.mp3" length="64739368" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Podcast starring Tjorven Denorme, sales leader who tells our audience more about how to build and scale a development agency. ]]></itunes:summary>
        <itunes:author>markverheyden</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2023</itunes:duration>
                <itunes:episode>5</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Sales Heroes Podcast Series - Episode 4 - Magnax - Daan Moreels</title>
        <itunes:title>Sales Heroes Podcast Series - Episode 4 - Magnax - Daan Moreels</itunes:title>
        <link>https://markverheyden.podbean.com/e/sales-heroes-podcast-series-episode-4-magnax-daan-moreels/</link>
                    <comments>https://markverheyden.podbean.com/e/sales-heroes-podcast-series-episode-4-magnax-daan-moreels/#comments</comments>        <pubDate>Tue, 06 Dec 2022 10:21:07 +0200</pubDate>
        <guid isPermaLink="false">markverheyden.podbean.com/9458320f-7a07-3199-bf53-cd06287dba88</guid>
                                    <description><![CDATA[<p>Podcast starring Daan Moreels, founder and tech sales leader with an engineering background.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Podcast starring Daan Moreels, founder and tech sales leader with an engineering background.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/5m3ht4/Daan_FINAL.mp3" length="66376933" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Podcast starring Daan Moreels, founder and tech sales leader with an engineering background.]]></itunes:summary>
        <itunes:author>markverheyden</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2074</itunes:duration>
                <itunes:episode>4</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Sales Heroes Podcast Series - Episode 3 - Morrow Pieter Hertecant</title>
        <itunes:title>Sales Heroes Podcast Series - Episode 3 - Morrow Pieter Hertecant</itunes:title>
        <link>https://markverheyden.podbean.com/e/sales-heroes-podcast-series-episode-3-morrow-pieter-hertecant/</link>
                    <comments>https://markverheyden.podbean.com/e/sales-heroes-podcast-series-episode-3-morrow-pieter-hertecant/#comments</comments>        <pubDate>Thu, 03 Nov 2022 12:56:42 +0200</pubDate>
        <guid isPermaLink="false">markverheyden.podbean.com/2e38f439-beea-3864-974e-25f7222d604d</guid>
                                    <description><![CDATA[<p>Morrow revolutionizes the eyewear industry with the integration of liquid crystal technology in autofocals.   </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Morrow revolutionizes the eyewear industry with the integration of liquid crystal technology in autofocals.   </p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/7rc5z6/Pieter_FINAL.mp3" length="75011133" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Morrow revolutionizes the eyewear industry with the integration of liquid crystal technology in autofocals.   ]]></itunes:summary>
        <itunes:author>markverheyden</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2344</itunes:duration>
                <itunes:episode>3</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Sales Heroes Podcast Series - Episode 2 - WinPeo Rik Reynaers</title>
        <itunes:title>Sales Heroes Podcast Series - Episode 2 - WinPeo Rik Reynaers</itunes:title>
        <link>https://markverheyden.podbean.com/e/sales-heroes-podcast-series-episode-2-winpeo-rik-reynaers/</link>
                    <comments>https://markverheyden.podbean.com/e/sales-heroes-podcast-series-episode-2-winpeo-rik-reynaers/#comments</comments>        <pubDate>Fri, 14 Oct 2022 16:39:29 +0300</pubDate>
        <guid isPermaLink="false">markverheyden.podbean.com/0d71574e-b626-346d-beca-33cb4e14dc56</guid>
                                    <description><![CDATA[<p>In this episode, we talked with Rik Reynaers, co-founder of WinPeo, a company that offers what they call "Sales as a Service." Listeners will learn from a senior sales leader who started his career on the hard sales side in northern Italy. </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode, we talked with Rik Reynaers, co-founder of WinPeo, a company that offers what they call "Sales as a Service." Listeners will learn from a senior sales leader who started his career on the hard sales side in northern Italy. </p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/9eg33w/Sales_Heroes_Podcast_Ep_2_WinPeo.mp3" length="80468844" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In this episode, we talked with Rik Reynaers, co-founder of WinPeo, a company that offers what they call "Sales as a Service." Listeners will learn from a senior sales leader who started his career on the hard sales side in northern Italy. ]]></itunes:summary>
        <itunes:author>markverheyden</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2514</itunes:duration>
                <itunes:episode>2</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Sales Heroes Podcast Series - Episode 1 - Ad Astra Industries</title>
        <itunes:title>Sales Heroes Podcast Series - Episode 1 - Ad Astra Industries</itunes:title>
        <link>https://markverheyden.podbean.com/e/sales-heroes-podcast-series-episode-1-ad-astra-industries/</link>
                    <comments>https://markverheyden.podbean.com/e/sales-heroes-podcast-series-episode-1-ad-astra-industries/#comments</comments>        <pubDate>Thu, 25 Aug 2022 18:19:07 +0300</pubDate>
        <guid isPermaLink="false">markverheyden.podbean.com/1447a2c3-c0d1-387b-bd36-02f2084d840b</guid>
                                    <description><![CDATA[<p>In this episode, we talked with the founders of Ad Astra Industries, Mathias Celis and Toto De Brant. Listeners will learn more about how to get that sales engine running for an automation start-up focusing on RPA (Robotic Process Automation). </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode, we talked with the founders of <em>Ad Astra Industries</em>, Mathias Celis and Toto De Brant. Listeners will learn more about how to get that sales engine running for an automation start-up focusing on RPA (Robotic Process Automation). </p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/f2eihs/Sales_Heroes_Podcast_Ep_1_AdAstra.mp3" length="78102986" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In this episode, we talked with the founders of Ad Astra Industries, Mathias Celis and Toto De Brant. Listeners will learn more about how to get that sales engine running for an automation start-up focusing on RPA (Robotic Process Automation). ]]></itunes:summary>
        <itunes:author>markverheyden</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1952</itunes:duration>
                <itunes:episode>1</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
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