Marketing Sweats

Building a Foundation for the Future with Jim Simantel

Thu, 13 Nov 2025 08:39:02 -0600

Simantel founder Jim Simantel shares how one bold vision built an agency rooted in creativity, community and lasting relationships. Tune in to our 100th episode to hear the story that started it all.

People-first Leadership with Tim Leesman

Mon, 03 Nov 2025 08:51:18 -0600

Misty sits down with Simantel co-owner and principal Tim Leesman to talk leadership, partnership and growth, honoring the agency’s roots and the power of strong client relationships.

Championing Diversity in Production with Q Holmes

Mon, 27 Oct 2025 08:16:00 -0500

Q Holmes highlights how diversity, authenticity and cultural relevance make stories resonate, and how he’s pushing production and leadership forward.

Driving Valuable Outcomes Through AI with Miki Velemirovich

Mon, 13 Oct 2025 10:43:54 -0500

AI is reshaping marketing, but many organizations struggle to use it effectively. Miki Velemirovich explains why projects fail, the difference between assistants and agents and how leaders can focus on outcomes to create real business impact.

Unlocking Organizational Health with Susan Reising

Mon, 29 Sep 2025 12:16:55 -0500

Organizational health isn’t just a buzzword. Susan Reising explains how aligning teams, managing change and shaping culture strengthens leaders and brands, and how her new role at Simantel enhances the value the agency delivers to clients.

Strategic Foresight and Futures Thinking with Dan Eizans

Mon, 15 Sep 2025 09:01:02 -0500

From systems thinking to scenario planning, Dan Eizans explains how future-focused strategy can help brands proactively prepare for what’s next.

The Power of Appreciated Branding with Reid Holmes

Mon, 25 Aug 2025 08:46:19 -0500

Reid Holmes shares his approach to “Appreciated Branding” — creating work that resonates by solving bigger human problems. He brings fresh insight on creativity, collaboration and building brands that truly connect.

Helping Students Navigate Life After School with Marc Supreme

Mon, 04 Aug 2025 10:40:09 -0500

Marc Supreme shares how "D@mn, I Graduate in May!” empowers students with post-graduation readiness, mentorship and real-world tools for success beyond high school.

A New Chapter for Bradley University with President James Shadid

Mon, 21 Jul 2025 08:51:03 -0500

Bradley University’s 13th president, James Shadid, sits down with Misty to talk leadership and his vision for the future of the university — one rooted in collaboration, community and purpose.

Redefining Storytelling Through AI Innovation with Nik Kleverov

Mon, 07 Jul 2025 10:33:39 -0500

Curious how technology is reshaping the creative process? In this episode we chat with Nik Kleverov about innovation, iteration and what happens when bold ideas meet cutting-edge tools.

A Look at Simantel's First Market Research Report with Jason Brown

Mon, 07 Apr 2025 11:29:19 -0500

In this episode of Marketing Sweats, Misty chats with Jason Brown, insights director at Simantel, about our latest research report: Problem-solving Through Partnerships. Spoiler: Strong, long-term partnerships matter more than flashy campaigns.

Marketing Law: How We Cover Our Legal Bases with Joe Rosenbaum

Mon, 04 Nov 2024 11:47:39 -0600

In this episode of Marketing Sweats, Simantel owners Misty and Tim sit down with advertising lawyer Joe Rosenbaum as he reveals his approach to marketing law and how he continues to avoid litigation with all his clients.

Your One-Way Ticket to a Client’s Shortlist and Agency Growth with Lisa Colantuono

Mon, 28 Oct 2024 08:35:17 -0500

Join Misty to analyze agency growth and new-client relationships from an outside perspective with agency search consultant and AAR Partners President, Lisa Colantuono.

Taking Awkward Politics out of Executive Facilitation with Tim Leake

Mon, 21 Oct 2024 09:11:08 -0500

In this episode of Marketing Sweats, listen to executive facilitation expert Tim Leake explore the hidden powers of workshops and the importance of making them fun.

Hispanic Marketing Isn’t an Opportunity, It’s a Necessity with Kristen Sabina

Mon, 14 Oct 2024 09:50:09 -0500

Hispanics make up nearly 20% of the U.S. population. They’re no longer just an opportunity for advertisers, they’re a necessity. Listen to MARCA Miami VP Kristen Sabina dive into the power of the U.S. Hispanic market and why we need to make them a priority.

Don’t Have Measurable Marketing? Don’t Bother – With Matt Heinz

Mon, 07 Oct 2024 10:19:10 -0500

In this episode of Marketing Sweats, listen to prolific author Matt Heinz give advice on embracing revenue responsibility with predictable, repeatable and measurable marketing.

Sales in Marketing isn’t “Dirty” - it’s Vital with Spencer Lodge

Tue, 01 Oct 2024 21:18:24 -0500

In this episode of Marketing Sweats, listen to business expert Spencer Lodge reveal why “sales” isn't a dirty word and how to not shy away from sales in marketing as a discipline.

The Beautiful, Ugly Truth of Influencer Marketing with Maggie Gehlsen-Burnett

Tue, 01 Oct 2024 21:06:45 -0500

Sit with Misty over a glass of wine as she discusses influencer marketing with recovering pageant girl and new-age influencer, Maggie Gehlsen-Burnett.

Kicking Conventional Marketing Norms to the Curb with David "Shingy" Shing

Tue, 01 Oct 2024 20:39:38 -0500

Listen to renowned digital prophet David “Shingy” Shing give us the straightforward advice we needed to challenge conventional marketing norms, embrace what makes us different and identify emerging trends.

Making Connections and Bringing Joy with Greg Batton

Fri, 20 Oct 2023 06:00:00 -0500

Greg Batton, co-host of The Greg and Dan Show on WMBD Radio, is a gifted storyteller driven by a desire to connect and entertain. He’s a force for good and leverages positivity to bring joy to the community both on the air and off.

Ensuring Charitable Donations are Well Invested with Jennifer Zammuto

Fri, 20 Oct 2023 05:00:00 -0500

Jennifer Zammuto, President of the Heart of Illinois United Way, shares how her organization determines the best way to allocate charitable donations to maximize return on investment and the impact that has on the whole community.

Empowering Women and Youth through Art with Nikki Romain

Fri, 13 Oct 2023 09:19:02 -0500

Nikki Romain, Executive Director of Artists ReEnvisioning Tomorrow Inc., overcame a difficult childhood by expressing herself through art. Now, she’s helping empower women and youth in the region through arts programs.

Attracting Business and Strengthening a Region with Chris Setti

Fri, 13 Oct 2023 08:38:45 -0500

Chris Setti, CEO of the Greater Peoria Economic Development Council, talks about the many business-friendly advantages in Greater Peoria, the role of the EDC and the many partnerships in place to drive regional economic development.

Leading a Health System with Dr. Keith Knepp

Fri, 06 Oct 2023 08:38:38 -0500

Dr. Keith Knepp, President of Carle Health Greater Peoria, talks about growing up in Central Illinois, serving in his hometown as a physician and how he transitioned to leadership to make a wider impact on health care and the region he loves.

Supporting Community Growth Through Integrated Health Care with Bob Sehring

Fri, 06 Oct 2023 08:14:09 -0500

Bob Sehring, Chief Executive Officer of OSF HealthCare, shares why “the closer to home you can receive care, the better.”

Building Leaders through Athletics with Dr. Chris Reynolds

Thu, 28 Sep 2023 12:06:57 -0500

Dr. Chris Reynolds, Vice President for Intercollegiate Athletics at Bradley University, learned early on how athletics can change the lives of students by providing structure, teaching lessons and establishing connections to lifelong mentors.

Leading a Museum and Inspiring a Community with John Morris

Thu, 28 Sep 2023 11:25:52 -0500

John D. Morris, CEO and President of the Peoria Riverfront Museum, talks about leading his hometown’s museum and about his commitment to growing Greater Peoria’s wealth of activities and resources.

Engaging the Business Community with Laura Cullinan

Thu, 28 Sep 2023 10:36:57 -0500

Laura Cullinan, President of the Gilmore Foundation is a driving force behind Choose Greater Peoria. By facilitating collaboration among community leaders, she’s carrying out Bob Gilmore’s legacy to improve the livability of Greater Peoria.

Leadership on the Railroad with Valerie Duque

Tue, 30 May 2023 09:28:37 -0500

Valerie Duque joined BNSF Railway as an engineer right out of college. Today, she brings a diverse skillset to her role as Director of Marketing – Consumer Products at BNSF, where she strives to lead with self-awareness and positivity.

A Passion for Engineering and Architecture with Karen Jensen

Mon, 08 May 2023 09:28:56 -0500

Karen Jensen, President & CEO of Farnsworth Group has spent nearly 40 years honing her engineering and business skills. She’s learned from experience that focusing on employees leads to better client satisfaction – and that’s a win-win for everyone.

Challenging Gender Biases with Rakshan Syed

Mon, 01 May 2023 11:46:51 -0500

Rakshan Syed, Director of Digital Integration Services at a fortune 100 manufacturer of heavy equipment and author of the book Embolden Women: Unapologetically Me, fearlessly challenges gender biases and leads with optimism and positivity, always.

DEI and Renewable Energy with Keally DeWitt

Sun, 09 Apr 2023 09:00:00 -0500

Keally DeWitt, VP of Marketing and Public Policy at GAF Energy has been an environmentalist and feminist since she was a little girl. Today, she cultivates a DEI-centered organization through servant leadership and celebrating diverse perspectives.

Leading in Agriculture with Aryn Drawdy

Sun, 09 Apr 2023 07:00:00 -0500

Aryn Drawdy, Corporate Communications Director at AGCO, knows the heavy industry. She started her career in construction, embraced being a woman in a male-dominated field, and seamlessly transitioned to her leadership role in agriculture.

Life in Engineering and Construction with Women from Kiewit

Sun, 09 Apr 2023 05:00:00 -0500

Women from Kiewit, one of North America’s largest engineering and construction organizations, talk about life in the industry and strengths they’ve developed working in a male-dominated industry.

From Civil Engineer to VP with Lauren Parker

Mon, 27 Mar 2023 10:19:19 -0500

Lauren Parker, VP of Operations at Civil & Environmental Consultants, Inc. (CEC) learned early on how to hold her own and show her value as a woman in the male-dominated civil engineering field. Today, she brings a natural confidence to the way she leads.

Diversity in the Construction Industry with Leanne Skuse

Mon, 27 Mar 2023 10:18:57 -0500

Leanne Skuse, President of River City Construction, loves the energy of a job site. At the start of her career, she was one of the only females in Central Illinois in her industry. Today, she builds teams diverse in both gender and the way they think.

Workforce Innovation with Amy Volz

Mon, 27 Mar 2023 10:18:36 -0500

Workforce innovation is a true calling for Amy Volz of Trane Technologies. It allows her to combine her passion for marketing and brand strategy with her love for helping to unlock the potential of women and create opportunity for all.

Marketing Industrial Brands with Misty Klobucher

Mon, 27 Mar 2023 10:17:45 -0500

Misty Klobucher becomes a guest on her own show—interviewed by her 9-year-old daughter, Myah. She shares stories of her work solving challenges for industrial brands and what she’s learned about leadership as a woman working with male dominated industries.

Bonus: Point of Pride with Chris Moehn

Thu, 17 Nov 2022 12:46:46 -0600

Executive Creative Director, Chris Moehn, narrates his Point of Pride story – a peek into Simantel’s past and how our reputation for having such a crazy talented staff was built and lives on today.

Bonus: Point of Pride with Kelly Luttinen

Thu, 17 Nov 2022 12:35:06 -0600

Associate Content Director, Kelly Luttinen, narrates her Point of Pride story about her experience collaborating on a video for the OSF Healthcare Foundation to support funding for ALS research after losing her dad to the same rare disease.

Bonus: Point of Pride with Jake Beyhl

Thu, 17 Nov 2022 12:21:42 -0600

Creative Director, Jake Beyhl, narrates his Point of Pride story about highlighting the best of the best technicians and working with Mike Rowe on Caterpillar’s Technician Recruitment campaign that won big at AdAge’s award ceremony.

Bonus: Point of Pride with Clay Deal

Thu, 17 Nov 2022 11:59:39 -0600

Associate Media Director, Clay Deal, narrates his Point of Pride story about how his non-traditional career path led him to self-discovery and his position leading Simantel’s media team.

Bonus: Point of Pride with Alan Wilson

Thu, 17 Nov 2022 11:53:25 -0600

Senior Web Developer, Alan Wilson, narrates his Point of Pride story about his experience collaborating with teams throughout the agency to develop an interactive QR code experience to engage attendees at CONEXPO.

Bonus: Point of Pride with Gena Killion

Thu, 17 Nov 2022 11:47:08 -0600

Director of Organizational Design, Gena Killion, narrates her Point of Pride story about the time she learned how admitting failure can build trust with clients and improve leadership skills.

Bonus: Point of Pride with Jane Olson

Thu, 17 Nov 2022 11:18:34 -0600

Marketing Automation Consultant, Jane Olson, narrates her Point of Pride story about changing roles and diving into a new opportunity for a brand new account after only a month at Simantel.

Bonus: Point of Pride with Jason Brown

Thu, 17 Nov 2022 11:07:45 -0600

Insights Director, Jason Brown, narrates his Point of Pride story about learning that his coworkers are more than just that – they’re family.

Bonus: Point of Pride with Van Burnett

Thu, 17 Nov 2022 11:00:39 -0600

Creative Director, Van Burnett, narrates his Point of Pride story about creating an aligned messaging framework that unified content for multiple Caterpillar aftermarket product groups.

Bonus: Point of Pride with Megan Gibbons

Thu, 17 Nov 2022 10:54:16 -0600

Senior Project Planner and DEI committee co-chair, Megan Gibbons, narrates her Point of Pride story about the challenges and successes of starting up the employee-led DEI committee at Simantel and what the work has meant to her personally.

Bonus: Point of Pride with Nick Knuffman-Brewer

Thu, 17 Nov 2022 09:16:03 -0600

Associate HR Manager, Nick Knuffman-Brewer, narrates his Point of Pride story about making HR more of an employee experience and ways he strives to make it a positive one for all Simantelites.

Bonus: Point of Pride with Pam Aiello

Thu, 17 Nov 2022 08:58:23 -0600

Senior Communication Strategist, Pam Aiello, narrates the story of how she learned about the lasting impact of a campaign through the words of her daughter.

Bonus: Point of Pride with Sara Ingles

Thu, 17 Nov 2022 08:49:05 -0600

Director of Experience Strategy, Sara Ingles, narrates the story of what it was like to co-direct Caterpillar’s Dozer Pride rap video, challenging the status quo to create a video that still resonates today.

Bonus: Point of Pride with Lori Johnson

Thu, 17 Nov 2022 08:41:35 -0600

Executive Director of Service Management, Lori Johnson, narrates the story of how she found her true passion professionally while balancing life as a mom.

Bonus: Point of Pride with Erin Bowald

Wed, 16 Nov 2022 16:57:56 -0600

Executive Strategy Director, Erin Bowald, narrates the story of how the strong female leadership at Simantel has influenced her and given her hope for her daughter’s future.

Bonus: Point of Pride with Alicia Ruemelin

Wed, 16 Nov 2022 10:11:12 -0600

Marketing and Brand Director, Alicia Ruemelin, narrates the story of her involvement in a big milestone at Simantel and an all-time favorite event for so many people tied to the agency – our 40(ish) anniversary celebration, Ish Fest.

Celebrating the Agency’s Anniversary with Alicia Ruemelin

Mon, 14 Nov 2022 12:53:37 -0600

Marketing and Brand Director, Alicia Ruemelin led the planning and execution of Ish Fest, Simantel’s 40(ish) anniversary celebration in the fall of ‘22. It took a ton of work, but in the end, the event went off without a hitch(…ish).

The Impact of Strong Female Leadership with Erin Bowald

Mon, 14 Nov 2022 12:53:27 -0600

Executive Strategy Director, Erin Bowald, has learned a lot in her 15 years at Simantel. Hear how it prepared her for the role she’s in today, what she learned from the strong female leadership of the past and how she’s now shaping the next generation.

Balancing Work and Life as a Mom with Lori Johnson

Mon, 14 Nov 2022 12:53:14 -0600

Lori Johnson, Executive Director of Service Management, always knew she wanted a career and to be a mom – of three. But when it became difficult to balance both, she had to find a way to create some flexibility in her schedule in order to “have it all”.

Challenging the Status Quo with Sara Ingles

Mon, 14 Nov 2022 12:52:59 -0600

Director of Experience Strategy, Sara Ingles has poured her creativity into many projects at Simantel, but one really stands out: the Dozer Pride rap video she co-directed. It went viral, and six years later, it still resonates with operators today.

Creating an Impact for Future Generations with Pam Aiello

Mon, 14 Nov 2022 12:52:47 -0600

Senior Communication Strategist, Pam Aiello, was hired by Jim Simantel as the agency’s first writer. She’s made her mark on many people and campaigns during her tenure here, not the least of which was her own daughter and the City of Peoria’s “Don’t Shoot” campaign.

A Positive Employee Experience with Nick Knuffman-Brewer

Mon, 14 Nov 2022 12:52:05 -0600

Nick Knuffman-Brewer recently brought his wealth of corporate retail HR experience to Simantel in his role as Associate HR Manager. Hear how his background influenced his take on HR and how he’s infusing that into the employee experience.

Empowering DEI with Megan Gibbons

Mon, 14 Nov 2022 12:51:40 -0600

As co-chair of the DEI committee, Senior Project Planner Megan Gibbons, fosters an environment where everyone feels welcome, valued and free to be their full and authentic selves. Through her work, she empowers others to create the culture they wish to see.

Creating an Aligned Messaging Framework with Van Burnett

Mon, 14 Nov 2022 12:51:15 -0600

Consistency, alignment in messaging and digital marketing is especially challenging for highly matrixed organizations. In this episode Creative Director, Van Burnett, shares how the Take a Closer Look framework helped Caterpillar resolve that issue.

More Than Work: Building a Community with Jason Brown

Mon, 07 Nov 2022 08:17:37 -0600

Insights Director, Jason Brown, shares with us a story about creating an identity for a joint venture with our client Knapheide. But more importantly, the moment he realized that Simantel is more than just coworkers – they’re a strong community.

Shifting Gears and Tackling a New Challenge with Jane Olson

Mon, 07 Nov 2022 08:15:56 -0600

Jane Olson, Marketing Automation Consultant was hired to be an Associate Digital Strategist. But when Simantel landed the Cisco account, leadership knew she would be perfect for managing the marketing automation platform for their global instance.

The Power of Admitting Failure with Gena Killion

Mon, 07 Nov 2022 08:15:26 -0600

Director of Organizational Design, Gena Killion, takes pride in the way she retains and processes information. But at Simantel, she learned the power of failure – and the many positive outcomes of it – when she made the wrong decision on a major client’s campaign.

Developing an Interactive Tradeshow Experience with Alan Wilson

Mon, 07 Nov 2022 08:15:06 -0600

Senior Web Developer, Alan Wilson’s Point of Pride came early on in his time at Simantel when he helped develop a live, interactive user experience for attendees at CONEXPO 2020. But when challenges hit last minute, the team had to get creative with their roll out plan.

A Career Path to Self-Discovery with Clay Deal

Mon, 07 Nov 2022 08:14:41 -0600

Associate Media Director, Clay Deal didn’t take a typical career path to land in his leadership position at Simantel. As a two-time Simantelite, it wasn’t until he left the agency – and creating lifelong friendships – that he realized how special this place was to him.

Authenticity in Marketing with Jake Beyhl

Mon, 07 Nov 2022 08:13:58 -0600

Creative Director, Jake Beyhl is all about authentic storytelling. His passion for truth in advertising and pushing the envelope, along with a healthy dose of client trust, helped make the Caterpillar Dealer Technician Recruitment campaign a success.

When Work Gets Personal with Kelly Luttinen

Mon, 07 Nov 2022 08:13:38 -0600

Kelly Luttinen, Associate Content Director shares what it was like to help create a video for the OSF Healthcare Foundation to support fundraising efforts for ALS after losing her dad to the same terrible disease.

Continuing the Legacy with Chris Moehn

Mon, 07 Nov 2022 08:09:46 -0600

Executive Creative Director, Chris Moehn learned a lot from the agency’s founder. He’s played a pivotal role passing those values down through the generations and continues to help guide the direction of the brand and mentor many creatives along the way.

Bringing Rigor to Business Development with Brent Hodgins

Tue, 09 Aug 2022 16:46:48 -0500

Marketing industry expert and Managing Director of Mirren Business Development, Brent Hodgins, explores the lack of consistency in business development and organic growth efforts. Brent has a pulse on all things agency-world and explores a variety of industry-related topics on this episode.

Using Brain Science for Business with Diana Lucaci

Fri, 22 Jul 2022 12:47:46 -0500

A pioneer in the field of neuromarketing, Diana Lucaci explains how brain and biometric data is collected and used by brands to help improve their products, marketing and the overall consumer experience.

B2B Sales and the Customer Experience with Tony Fuller

Fri, 08 Jul 2022 05:00:00 -0500

Putting the customer first helped seasoned sales leader Tony Fuller move beyond just selling the product. Tune in to hear his take on sales, marketing, the customer experience and more.

Positioning Strategy & Organizational Design with Brian Kessman

Fri, 24 Jun 2022 11:01:17 -0500

Lodestar founder and principal consultant explains how he helps agency leaders refine their positioning strategy and redesign their operating model to balance the needs of their clients, employees and the business.

Empowering the Next Generation of Leaders with Peter Docker

Fri, 10 Jun 2022 09:17:18 -0500

Peter Docker is passionate about enabling others to be extraordinary. His book, “Leading From the Jumpseat: How to Create Extraordinary Opportunities by Handing Over Control,” is about lifting people up and preparing them to lead.

Community, Connection & Collaboration with Dr. Sheila Quirk-Bailey

Fri, 03 Jun 2022 08:54:08 -0500

Dr. Quirk-Bailey is on a journey to promote equity and inclusion in higher education. As president of Illinois Central College, she joins other leaders to address the local talent shortage, fill gaps in the workforce and combat marketing challenges.

Evolving the Brand of a City with Dr. Rita Ali

Fri, 27 May 2022 08:15:00 -0500

Mayor of Peoria, IL Dr. Rita Ali made history in 2021 as the first woman and first African American to be elected mayor of Peoria. She joined us to discuss her top initiatives to lead the city toward recovery, renewal and revitalization.

Rethinking the Pitch Process with Shannyn Lee

Fri, 20 May 2022 08:09:01 -0500

Managing director of Win Without Pitching shares how to shift the power in the sales process from the buyer to the seller. And how to have the confidence to let go of the typical pitch process.

The Evolution of Digital Healthcare with Jennifer Junis

Tue, 17 May 2022 09:01:41 -0500

Senior Vice President of OSF OnCall, OSF Healthcare’s digital health entity, shares what it was like to build a hospital without walls to connect people with care 24/7 as well as a B2B division that serves physicians, rural hospitals, employers and more.

Personal and Professional Development with Kathryn Spitznagle

Mon, 16 May 2022 15:29:58 -0500

Kathryn Spitznagle has made it her mission to foster the personal and professional development of leaders. Learn more about the interesting and practical tools she uses to help women millennials achieve their full potential.

Creating Better Customer Experience for B2B Brands with Erin Bowald

Fri, 17 Dec 2021 06:00:00 -0600

As Executive Strategy Director, Erin Bowald works with agency clients daily at Simantel. Which is why she’s the perfect person to talk to us about client problems we often see and the three-phase solution used to achieve better CX.

The Journey of Personal Branding with Bryan Wish and Rich Keller

Fri, 22 Oct 2021 12:39:12 -0500

For anyone interested in defining who they are and the value they bring to the world, this episode is for you. Personal brand coaches, Bryan and Rich, dig into why your personal brand is so important to your professional work.

Marketing and Branding a City with Joshua Gunn

Fri, 15 Oct 2021 08:05:10 -0500

The charismatic Joshua Gunn, President and CEO of the Peoria Area Chamber of Commerce, joins us to discuss his early music career, passion for economic development and vision to grow Peoria into the upper echelon of Midwestern cities.

Think Outdoors with Rick Robinson

Fri, 08 Oct 2021 07:01:35 -0500

An out-of-home marketing expert joins us to chat about how creativity and strategy help to bring brands to the public, whether with digital screens or cutting-edge experiential efforts.

Building Virtual Teams with Jeff Hunter

Fri, 24 Sep 2021 13:50:50 -0500

The pandemic has caused many companies to rethink the way they operationalize their work. And Jeff, the Founder of VA Staffers, will be the first to tell you why remote teams make sense for organizations.

The Evolution from Branding to CX with Tim Van Hoof

Fri, 17 Sep 2021 08:38:16 -0500

VP of Marketing at COUNTRY Financial discusses the company’s marketing journey from branding to customer experience. Tim is a strong advocate for putting people first and then bringing that connection and personalization to digital marketing.

From the Board Room to the Rodeo with George Taylor

Thu, 09 Sep 2021 17:07:58 -0500

Former VP and Chief Marketing Officer of Caterpillar joins us to discuss his extraordinary career path, what it takes to be an effective leader and his Midwestern values. Tune in for a masterclass in business acumen with George Taylor.

Building a Legacy with Kim Blickenstaff

Thu, 02 Sep 2021 10:13:44 -0500

An inspiring story about a man who made millions as an entrepreneur then returned to his hometown to invest big in his community. As developer and founder of KDB Group, Kim does it all because of his passion for improving people’s lives.

Purpose, Passion and People with Katie McCord Jenkins

Fri, 27 Aug 2021 07:36:51 -0500

President and chairperson of Illinois Mutual Insurance covers all things from modernizing a 110-year-old company to work-life balance to women in leadership. And she does it all with a people-first mentality

Against the Grain with Bob Hoffman

Fri, 20 Aug 2021 08:06:33 -0500

Agency leader turned author offers us a different perspective on the podcast today. Find out why Bob is a skeptic of the advertising industry and how understanding his viewpoint can help you become a better marketer.

Life of an Agency Owner and What’s Next with Maggie Whalen Misselhorn

Wed, 11 Aug 2021 08:19:23 -0500

Agency owner and principal of Simantel makes a big announcement on the podcast today about her life and the future of the company. Find out what’s next for Maggie.

The Power of Conversation Design with Daniel Stillman

Fri, 18 Dec 2020 09:35:44 -0600

From large meetings to one-on-one discussions, every conversation should have a plan. Conversation designer, Daniel Stillman, works with companies of all shapes and sizes to shape productive conversations and improve organization collaboration.

Cutting Edge Strategies for Better CX with Emily Videtto

Fri, 18 Dec 2020 09:32:21 -0600

A CMO with a big vision to align product, brand and customer experience talks about the importance of a clear strategy. Emily Videtto, CMO of Pella Windows and Doors, makes big waves in a historical legacy brand, helping transform it into an innovative customer centric company.

Become a Brand in Demand with Tim Williams

Fri, 11 Dec 2020 09:53:33 -0600

Agency guy turned business consultant shares the secret on creating demand for your brand. World renowned speaker and author, Tim Williams, sheds light on why businesses need to find their niche (and then say no).

Personal Storytelling for Leaders with Esther Choy

Thu, 03 Dec 2020 09:40:33 -0600

Learn more about how a great story can intrigue, persuade and really make all the difference in your leadership style with Esther Choy, the President of Leadership Story Lab.

The Mystery of the Cult Brand with Chris Kneeland

Thu, 19 Nov 2020 09:41:22 -0600

Brand consultant, Communo co-founder and owner of the agency Cult Collective clues us in on what it takes to be a cult brand. Chris breaks down some of the pitfalls brands fall into and why his out-of-the-box strategies work for companies both big and small.

All Things Digital Marketing with Dan Eizans

Thu, 12 Nov 2020 16:46:09 -0600

Nothing was off the table in this interview with consultant, strategist and expert on all things digital marketing. He has a wealth of experience related to research, content strategy, CX and more, and we can’t wait for you to listen and hear his crazy amount of knowledge about things like contextual inquiries and information architecture.

Building a Brand from the Inside Out with CMO Tracy O’Brien

Thu, 05 Nov 2020 14:06:00 -0600

Join us as we talk to the CMO of Turner Mining Group about building a brand that appeals to both employees and customers. Find out how she strives to create a feeling of “One Team” and why it’s important to have a marketer at the table.

Leading with Integrity with Jack Klues

Thu, 05 Nov 2020 14:03:00 -0600

Publicis Groupe retiree, Jack Klues, took on multiple CEO roles and managed billions of media dollars globally. But he’d be the first to tell you that he wasn’t very good at media. It was his unique leadership attributes and down to earth values that afforded him these opportunities.

Creating a Life of Meaning with Jenné Fromm

Thu, 05 Nov 2020 13:48:00 -0600

We sit down with consultant, coach, speaker and founder of Awesôme Climbs to talk about creating a life of meaning. From her background in neuroscience and storytelling to leading groups up Mount Killmanjaro to her own personal struggles along the way, she offers invaluable advice and is not afraid to tell it like it is.

Marketing Sweats Season Three Introduction

Thu, 05 Nov 2020 13:03:02 -0600

This season we’re looking at how to bridge the gap that 2020 has caused. The disconnect from people, possibly from goals, and so much more. We’re all yearning to move forward, and this season’s guests talk through their own reinventions, revisions and revamps to help us move on with purpose and a plan. Get your sweat on and listen here or wherever you subscribe to podcasts.

Marketing Sweats Season Three Trailer

Thu, 05 Nov 2020 12:57:28 -0600

The season where we look at building a bridge with new perspectives and refreshed strategies. Get your headphones ready, because Season 3 is here.

Rebranding a Branding Agency with Ali Mahaffy

Thu, 13 Aug 2020 05:00:00 -0500

Discover how a marketing agency with the sole purpose of building brands decided it was time to rebuild their own. Spoiler alert: they came out the other side a stronger brand with a refreshed outlook and a higher employee engagement rate.

Data Science and AI with Prescott Shibles

Thu, 30 Jul 2020 10:05:00 -0500

Join us as we talk to the perfect hybrid of a heavy-industry B2B marketer mixed with an expert in paid media, technology and data. We cover the power of account-based marketing, identifying customers who are ready to buy and dealing with present-day data challenges.

Work-Life Integration with Rebecca Olson

Fri, 17 Jul 2020 09:03:29 -0500

This one is for marketers and leaders who are looking to hone in on their careers and really show up at work every day, but also want to remain present for their personal lives. Listen in for tips on how to be 100 percent present in all that you do.

Good Authority with Jonathan Raymond

Thu, 09 Jul 2020 14:25:27 -0500

Personal and professional growth can in fact be one thing, not two. Hear from a professional leadership trainer on how marketers can lead with this philosophy to drive a people-first culture. He’ll take you on a journey of how his own good and bad experiences have led him to where he is today.

Five Leadership Principles with David Mead

Tue, 30 Jun 2020 09:49:10 -0500

Purpose-driven statements for employees and customers can be foundational to any marketing strategy. Tune in to hear five principles that help leaders define values and exemplify them through their actions.

Brand Love with Nicole Ertas

Thu, 18 Jun 2020 05:00:00 -0500

Founder of Free Range Partners, Nicole Ertas shares her views on what it takes to create great brands that engage the communities they serve.

The Soul of Business with Rishad Tobaccowala

Tue, 09 Jun 2020 08:34:38 -0500

Long-time Chief Growth Officer for the Publicis Groupe shares insights from his latest book: Restoring the Soul of Business, Staying Human in the Age of Data.

Growth Planning with Bruce Biegel

Tue, 09 Jun 2020 08:34:29 -0500

As marketers, we’re often struggling to determine where our business should go next — so we consult with industry leaders to stay ahead of trends. Listen in for advice on how to succeed in this endeavor.

Marketing Orchestration with Scott Vaughan

Tue, 09 Jun 2020 08:34:20 -0500

Did you ever wonder what comes next after CRM and marketing automation? Scott Vaughan clues us in to the new “demand cloud,” integrating all top-of-funnel marketing activities.

Marketing Sweats Season 2 Introduction

Mon, 08 Jun 2020 17:01:00 -0500

This season we’re mixing it up…a couple parts marketers with a few parts business leaders, strategists and coaches. What you get is “real job” with “real life” issues – and a whole bunch of dots to connect.

Season 2 Trailer

Mon, 08 Jun 2020 17:01:00 -0500

Purpose, Potential and Endless Possibilities - Marketing Sweats Season 2. Listen in and get your sweat on.

7. Andy Montgomery: Five Brands Become One

Mon, 16 Mar 2020 15:54:48 -0500

Andy Montgomery, Brand Manager at LG Seeds, is a sales and marketing executive with over 20 years of experience in the agriculture industry. Andy explains his recent year-long journey serving as leader of a brand integration effort across a wide geography, with several legacy brands coming into one.

6. Dave Lucas: Leaving a Legacy, and Starting Something New

Thu, 05 Mar 2020 08:25:39 -0600

Dave Lucas is an experienced digital marketer who has worked both client-side and agency-side, leading large-scale technology changes. With a recent career shift, Dave shares how he's leveraging his marketing background to take on his latest endeavor - starting his own company.

5. Jeff Bowman: Customer Experience at the Dealer Level

Wed, 26 Feb 2020 16:26:40 -0600

Jeff is the Chief Experience Officer for Titan Machinery, but Simantel met him years ago through our relationship with Caterpillar. Discover his thoughts on customer experience principles and the challenges around CX implementation.

4. Portia Mount: Philosophies on Marketing, Leadership and Life

Wed, 26 Feb 2020 10:52:28 -0600

Portia is the Vice President and Global Leader of Strategic Marketing at Ingersoll Rand. Listen to learn more about Portia's greatest marketing successes and challenges and what insights about leadership she's learned along the way.

3. Mandar Dighe: Brand Evolution at a Historical Company

Wed, 19 Feb 2020 09:17:00 -0600

Mandar is the Vice President of Marketing and Sales at The Knapheide Manufacturing Company in Quincy, IL. He shares what it’s like to be part of a tight-knit executive team, focused on evolving a brand that has sustained through six generations of family leadership.

2. Jessica Nunley: Global Marketing and Digital Transformation

Tue, 11 Feb 2020 15:14:42 -0600

Jess is the Global Marketing Innovation Manager for Caterpillar Global Constructions and Infrastructure. Listen in to hear Jess' take on global marketing and digital transformation in a high complex, B2B organization.

1. Mike Rowe: Authenticity in Marketing

Thu, 30 Jan 2020 16:34:56 -0600

In this episode, celebrity spokesperson, Mike Rowe chats about honesty and authenticity in business and life in general. From promoting skilled trades to working with Caterpillar, hear Mike’s take on why transparency is the key to connecting with people.

Marketing Sweats Season One Trailer

Thu, 30 Jan 2020 16:31:16 -0600

We interviewed some unbelievable marketers in Season One. Listen to the clip to hear a few snippets from the interviews.

Season One Introduction

Wed, 29 Jan 2020 11:00:00 -0600

Why a podcast? Listen to the clip to hear why we started Marketing Sweats, who this podcast is for and what’s in store in Season One. In just three minutes, you’ll get a good sense of what this podcast is all about, so you can decide if this podcast is right for you. If you like what you hear, don’t forget to subscribe on your favorite podcast platform.