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    <title>Lunch With Norm - The eCommerce &amp; Amazon FBA Podcast</title>
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    <description>Rise of the Micro-Brands.
A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. 
Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.</description>
    <pubDate>Mon, 01 Dec 2025 16:28:25 -0500</pubDate>
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        <copyright>Copyright 2025 All rights reserved.</copyright>
    <category>Business:Entrepreneurship</category>
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          <itunes:summary>An hour long, live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the Ecomm, Amazon and online business world. 

Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.</itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
	<itunes:category text="Business">
		<itunes:category text="Entrepreneurship" />
		<itunes:category text="Marketing" />
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        <itunes:name>Norman Farrar</itunes:name>
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        <title>Lunch With Norm - The eCommerce &amp; Amazon FBA Podcast</title>
        <link>https://lunchwithnorm.podbean.com</link>
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    <item>
        <title>Lunch is Over... [The Lunch With Norm Finale]</title>
        <itunes:title>Lunch is Over... [The Lunch With Norm Finale]</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/lunch-is-over-the-lunch-with-norm-finale/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/lunch-is-over-the-lunch-with-norm-finale/#comments</comments>        <pubDate>Mon, 01 Dec 2025 16:28:25 -0500</pubDate>
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                                    <description><![CDATA[<p>After 5 years, 670 episodes, thousands of guests, and millions of minutes watched, this is the final episode of the Lunch With Norm podcast. In this special send-off, Norm Farrar (“The Beard Guy”) and producer/co-host Kelsey Farrar reflect on the journey, the community, the guests, and the insane memories that made this show one of the most trusted voices in Amazon FBA and e-commerce. This episode is packed with unscripted moments, surprise guest appearances, behind-the-scenes stories, and emotional thank-yous from the people who helped shape the show. If you’ve ever watched, listened, commented, or learned something from Lunch With Norm, this one’s for you.</p>
<p> </p>
<p>What’s Inside This Final Episode:</p>
<p>- The story behind ending the podcast (and what happens next)</p>
<p>- Surprise appearances from fan-favorite guests</p>
<p>- Norm and Kelsey share their biggest lessons from 5 years of content</p>
<p>- How the community shaped the show into something unique</p>
<p>- The real challenges and funny disasters behind running 670 episodes</p>
<p>- The future of the Lunch With Norm brand, newsletter, and short-form content</p>
<p> </p>
<p>Why Norm’s next chapter will focus heavily on press releases, AI indexing, GEO, E-E-A-T, and brand authority Emotional goodbyes, unforgettable memories… and some classic Norm bloopers</p>
<p>What Happens After This Episode: </p>
<p>✓ The YouTube channel stays active</p>
<p>✓ The newsletter continues weekly</p>
<p>✓ Short-form videos, industry updates, and behind-the-scenes content will still roll out</p>
<p>✓ Marketing Misfits with Kevin King continues</p>
<p>✓ DragonFish (PR + GEO indexing + email deliverability) is now Norm’s core focus</p>
<p> </p>
<p>If you’ve ever gained value from the show… Hit Like, drop a comment, and let Norm and Kelsey know what the podcast meant to you. Your support is the reason this show lasted half a decade.</p>
<p>Chapters</p>
<p>00:00 Introduction</p>
<p>02:05 Reflecting on Past Episodes and Achievements</p>
<p>03:36 First Guest: Marcia Reece</p>
<p>08:05 Second Guest: Kevin King</p>
<p>16:07 Future Plans and Projects</p>
<p>20:29 Third Guest: Colin Campbell</p>
<p>33:00 Introducing Simon: The Origin of the 'Beardo'</p>
<p>33:41 Five Years of Podcasts</p>
<p>40:06 Howard's Reflections</p>
<p>46:18 Norm's Advice for Future Entrepreneurs</p>
<p>49:22 Steve Wiideman: A Reliable Guest and Friend</p>
<p>55:33 Farewell Messages and Final Thoughts</p>
<p> </p>
<p>Sponsors:</p>
<p>AZRank - <a href='https://azrank.com/#freequote'>https://azrank.com/#freequote </a></p>
<p>AMZ One Step - <a href='https://www.amzonestep.com/'>https://www.amzonestep.com/ </a></p>
<p>Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/</a></p>
<p> </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>After 5 years, 670 episodes, thousands of guests, and millions of minutes watched, this is the final episode of the Lunch With Norm podcast. In this special send-off, Norm Farrar (“The Beard Guy”) and producer/co-host Kelsey Farrar reflect on the journey, the community, the guests, and the insane memories that made this show one of the most trusted voices in Amazon FBA and e-commerce. This episode is packed with unscripted moments, surprise guest appearances, behind-the-scenes stories, and emotional thank-yous from the people who helped shape the show. If you’ve ever watched, listened, commented, or learned something from Lunch With Norm, this one’s for you.</p>
<p> </p>
<p>What’s Inside This Final Episode:</p>
<p>- The story behind ending the podcast (and what happens next)</p>
<p>- Surprise appearances from fan-favorite guests</p>
<p>- Norm and Kelsey share their biggest lessons from 5 years of content</p>
<p>- How the community shaped the show into something unique</p>
<p>- The real challenges and funny disasters behind running 670 episodes</p>
<p>- The future of the Lunch With Norm brand, newsletter, and short-form content</p>
<p> </p>
<p>Why Norm’s next chapter will focus heavily on press releases, AI indexing, GEO, E-E-A-T, and brand authority Emotional goodbyes, unforgettable memories… and some classic Norm bloopers</p>
<p>What Happens After This Episode: </p>
<p>✓ The YouTube channel stays active</p>
<p>✓ The newsletter continues weekly</p>
<p>✓ Short-form videos, industry updates, and behind-the-scenes content will still roll out</p>
<p>✓ Marketing Misfits with Kevin King continues</p>
<p>✓ DragonFish (PR + GEO indexing + email deliverability) is now Norm’s core focus</p>
<p> </p>
<p>If you’ve ever gained value from the show… Hit Like, drop a comment, and let Norm and Kelsey know what the podcast meant to you. Your support is the reason this show lasted half a decade.</p>
<p>Chapters</p>
<p>00:00 Introduction</p>
<p>02:05 Reflecting on Past Episodes and Achievements</p>
<p>03:36 First Guest: Marcia Reece</p>
<p>08:05 Second Guest: Kevin King</p>
<p>16:07 Future Plans and Projects</p>
<p>20:29 Third Guest: Colin Campbell</p>
<p>33:00 Introducing Simon: The Origin of the 'Beardo'</p>
<p>33:41 Five Years of Podcasts</p>
<p>40:06 Howard's Reflections</p>
<p>46:18 Norm's Advice for Future Entrepreneurs</p>
<p>49:22 Steve Wiideman: A Reliable Guest and Friend</p>
<p>55:33 Farewell Messages and Final Thoughts</p>
<p> </p>
<p>Sponsors:</p>
<p>AZRank - <a href='https://azrank.com/#freequote'>https://azrank.com/#freequote </a></p>
<p>AMZ One Step - <a href='https://www.amzonestep.com/'>https://www.amzonestep.com/ </a></p>
<p>Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/</a></p>
<p> </p>
]]></content:encoded>
                                    
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        <itunes:summary><![CDATA[After 5 years, 670 episodes, thousands of guests, and millions of minutes watched, this is the final episode of the Lunch With Norm podcast. In this special send-off, Norm Farrar (“The Beard Guy”) and producer/co-host Kelsey Farrar reflect on the journey, the community, the guests, and the insane memories that made this show one of the most trusted voices in Amazon FBA and e-commerce. This episode is packed with unscripted moments, surprise guest appearances, behind-the-scenes stories, and emotional thank-yous from the people who helped shape the show. If you’ve ever watched, listened, commented, or learned something from Lunch With Norm, this one’s for you.
 
What’s Inside This Final Episode:
- The story behind ending the podcast (and what happens next)
- Surprise appearances from fan-favorite guests
- Norm and Kelsey share their biggest lessons from 5 years of content
- How the community shaped the show into something unique
- The real challenges and funny disasters behind running 670 episodes
- The future of the Lunch With Norm brand, newsletter, and short-form content
 
Why Norm’s next chapter will focus heavily on press releases, AI indexing, GEO, E-E-A-T, and brand authority Emotional goodbyes, unforgettable memories… and some classic Norm bloopers
What Happens After This Episode: 
✓ The YouTube channel stays active
✓ The newsletter continues weekly
✓ Short-form videos, industry updates, and behind-the-scenes content will still roll out
✓ Marketing Misfits with Kevin King continues
✓ DragonFish (PR + GEO indexing + email deliverability) is now Norm’s core focus
 
If you’ve ever gained value from the show… Hit Like, drop a comment, and let Norm and Kelsey know what the podcast meant to you. Your support is the reason this show lasted half a decade.
Chapters
00:00 Introduction
02:05 Reflecting on Past Episodes and Achievements
03:36 First Guest: Marcia Reece
08:05 Second Guest: Kevin King
16:07 Future Plans and Projects
20:29 Third Guest: Colin Campbell
33:00 Introducing Simon: The Origin of the 'Beardo'
33:41 Five Years of Podcasts
40:06 Howard's Reflections
46:18 Norm's Advice for Future Entrepreneurs
49:22 Steve Wiideman: A Reliable Guest and Friend
55:33 Farewell Messages and Final Thoughts
 
Sponsors:
AZRank - https://azrank.com/#freequote 
AMZ One Step - https://www.amzonestep.com/ 
Sellerboard - https://sellerboard.com/?p=02091 
ConnectCash - https://connectcash.io/ 
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa 
Flat World Network - https://flatworldnetwork.com/ 
Marketing Misfits - https://marketingmisfits.co/
 ]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3693</itunes:duration>
                <itunes:episode>668</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Trump Tariffs &amp; The China Playbook: How to Stay Profitable on Amazon / Lyden Smithers</title>
        <itunes:title>Trump Tariffs &amp; The China Playbook: How to Stay Profitable on Amazon / Lyden Smithers</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/trump-tariffs-the-china-playbook-how-to-stay-profitable-on-amazon-lyden-smithers/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/trump-tariffs-the-china-playbook-how-to-stay-profitable-on-amazon-lyden-smithers/#comments</comments>        <pubDate>Tue, 25 Nov 2025 10:32:34 -0500</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/c37a4023-d736-3fec-975c-e1ebdaea8ae1</guid>
                                    <description><![CDATA[<p>Worried about how the new Trump Tariffs will impact your Amazon FBA margins?</p>
<p>Get $500 Off China Magic! Use code: LUNCHWITHNORM - <a href='https://www.chinamagictrip.com/info'>https://www.chinamagictrip.com/info </a></p>
<p>Don’t panic, optimize. In this episode of Lunch With Norm, we sit down with Lyden Smithers, the President and Co-founder of Titan Network, to reveal the "China Playbook" used by 9-figure sellers to combat rising costs.</p>
<p>Lyden oversees over $100 million in annual sales and shares deep insights into global sourcing, supply chain optimization, and manufacturing partnerships. Instead of simply raising prices, learn how to reverse-engineer your production lines, negotiate 90-day payment terms, and master the art of "Guanxi" (face-to-face relationships) to unlock massive profitability.</p>
<p>From navigating the Canton Fair to avoiding costly packaging mistakes, this episode is a masterclass in staying profitable during uncertain economic times.</p>
<p>👇 SUBSCRIBE TO LUNCH WITH NORM NEWSLETTER👇 https://LWN.news 🔥</p>
<p>CHECK OUT TITAN NETWORK 🔥 Learn more about Titan Network: https://titannetwork.com/ 🕒 In This Episode:</p>
<p>00:00 - Introduction: Lyden Smithers and the Titan Network ($100M+ in sales)</p>
<p>03:15 -Don't Panic</p>
<p>06:30 - The "Gray Area"</p>
<p>09:45 - Cost Engineering</p>
<p>14:20 - Extended Payment Terms</p>
<p>19:00 - "Circle of Life" Inventory Strategy</p>
<p>23:00 - Face-to-face meetings</p>
<p>28:40 - Cultural etiquette</p>
<p>32:15 - The Canton Fair</p>
<p>37:50 - Common sourcing mistakes</p>
<p>41:00 - Amazon Prep changes</p>
<p>💡 Key Takeaways:</p>
<p>Supply Chain Engineering: How to work with your factory to reduce material waste and optimize packaging to offset tariff costs.</p>
<p>Payment Terms: Stop using cash flow for inventory. Learn the strategy to negotiate 90-day terms so you can launch more products.</p>
<p>The Power of Canton Fair: Why serious buyers go to China to vet factories, check quality, and secure deals you can't get online.</p>
<p>Sponsors:</p>
<p>AZRank - <a href='https://azrank.com/#freequote'>https://azrank.com/#freequote </a></p>
<p>AZ One Step - <a href='https://www.amzonestep.com/'>https://www.amzonestep.com/ </a></p>
<p>Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>Marketing Misfits - https://marketingmisfits.co/</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Worried about how the new Trump Tariffs will impact your Amazon FBA margins?</p>
<p>Get $500 Off China Magic! Use code: LUNCHWITHNORM - <a href='https://www.chinamagictrip.com/info'>https://www.chinamagictrip.com/info </a></p>
<p>Don’t panic, optimize. In this episode of Lunch With Norm, we sit down with Lyden Smithers, the President and Co-founder of Titan Network, to reveal the "China Playbook" used by 9-figure sellers to combat rising costs.</p>
<p>Lyden oversees over $100 million in annual sales and shares deep insights into global sourcing, supply chain optimization, and manufacturing partnerships. Instead of simply raising prices, learn how to reverse-engineer your production lines, negotiate 90-day payment terms, and master the art of "Guanxi" (face-to-face relationships) to unlock massive profitability.</p>
<p>From navigating the Canton Fair to avoiding costly packaging mistakes, this episode is a masterclass in staying profitable during uncertain economic times.</p>
<p>👇 SUBSCRIBE TO LUNCH WITH NORM NEWSLETTER👇 https://LWN.news 🔥</p>
<p>CHECK OUT TITAN NETWORK 🔥 Learn more about Titan Network: https://titannetwork.com/ 🕒 In This Episode:</p>
<p>00:00 - Introduction: Lyden Smithers and the Titan Network ($100M+ in sales)</p>
<p>03:15 -Don't Panic</p>
<p>06:30 - The "Gray Area"</p>
<p>09:45 - Cost Engineering</p>
<p>14:20 - Extended Payment Terms</p>
<p>19:00 - "Circle of Life" Inventory Strategy</p>
<p>23:00 - Face-to-face meetings</p>
<p>28:40 - Cultural etiquette</p>
<p>32:15 - The Canton Fair</p>
<p>37:50 - Common sourcing mistakes</p>
<p>41:00 - Amazon Prep changes</p>
<p>💡 Key Takeaways:</p>
<p>Supply Chain Engineering: How to work with your factory to reduce material waste and optimize packaging to offset tariff costs.</p>
<p>Payment Terms: Stop using cash flow for inventory. Learn the strategy to negotiate 90-day terms so you can launch more products.</p>
<p>The Power of Canton Fair: Why serious buyers go to China to vet factories, check quality, and secure deals you can't get online.</p>
<p>Sponsors:</p>
<p>AZRank - <a href='https://azrank.com/#freequote'>https://azrank.com/#freequote </a></p>
<p>AZ One Step - <a href='https://www.amzonestep.com/'>https://www.amzonestep.com/ </a></p>
<p>Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>Marketing Misfits - https://marketingmisfits.co/</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/wxrnbesinnibvjj5/Lyden_Smythers-esv2-90p-bg-86p_1_66s1u.mp3" length="24599660" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Worried about how the new Trump Tariffs will impact your Amazon FBA margins?
Get $500 Off China Magic! Use code: LUNCHWITHNORM - https://www.chinamagictrip.com/info 
Don’t panic, optimize. In this episode of Lunch With Norm, we sit down with Lyden Smithers, the President and Co-founder of Titan Network, to reveal the "China Playbook" used by 9-figure sellers to combat rising costs.
Lyden oversees over $100 million in annual sales and shares deep insights into global sourcing, supply chain optimization, and manufacturing partnerships. Instead of simply raising prices, learn how to reverse-engineer your production lines, negotiate 90-day payment terms, and master the art of "Guanxi" (face-to-face relationships) to unlock massive profitability.
From navigating the Canton Fair to avoiding costly packaging mistakes, this episode is a masterclass in staying profitable during uncertain economic times.
👇 SUBSCRIBE TO LUNCH WITH NORM NEWSLETTER👇 https://LWN.news 🔥
CHECK OUT TITAN NETWORK 🔥 Learn more about Titan Network: https://titannetwork.com/ 🕒 In This Episode:
00:00 - Introduction: Lyden Smithers and the Titan Network ($100M+ in sales)
03:15 -Don't Panic
06:30 - The "Gray Area"
09:45 - Cost Engineering
14:20 - Extended Payment Terms
19:00 - "Circle of Life" Inventory Strategy
23:00 - Face-to-face meetings
28:40 - Cultural etiquette
32:15 - The Canton Fair
37:50 - Common sourcing mistakes
41:00 - Amazon Prep changes
💡 Key Takeaways:
Supply Chain Engineering: How to work with your factory to reduce material waste and optimize packaging to offset tariff costs.
Payment Terms: Stop using cash flow for inventory. Learn the strategy to negotiate 90-day terms so you can launch more products.
The Power of Canton Fair: Why serious buyers go to China to vet factories, check quality, and secure deals you can't get online.
Sponsors:
AZRank - https://azrank.com/#freequote 
AZ One Step - https://www.amzonestep.com/ 
Sellerboard - https://sellerboard.com/?p=02091 
ConnectCash - https://connectcash.io/ 
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa 
Flat World Network - https://flatworldnetwork.com/ 
Marketing Misfits - https://marketingmisfits.co/]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3074</itunes:duration>
                <itunes:episode>667</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>The $100M Amazon Playbook (2025 Edition) | Jasim Eisa</title>
        <itunes:title>The $100M Amazon Playbook (2025 Edition) | Jasim Eisa</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/the-100m-amazon-playbook-2025-edition-jasim-eisa/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/the-100m-amazon-playbook-2025-edition-jasim-eisa/#comments</comments>        <pubDate>Mon, 10 Nov 2025 16:58:47 -0500</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/b5322399-dc11-36b5-92af-bab23fb51036</guid>
                                    <description><![CDATA[<p>Think your Amazon brand failed because the product was bad? Think again. Most brands collapse because they scaled the wrong way, using the tactics of 2018 in 2025. In this episode of Lunch With Norm, I sit down with Jasim Eisa, a former college-dropout turned ecommerce CEO. He built companies with over $70 M in revenue, leads a 150-person agency, and has helped brands sell $100 M+ on Amazon.</p>
<p> </p>
<p>Jasim Eisa's Voadera - <a href='https://www.voadera.com/strategy-call'>https://www.voadera.com/strategy-call </a></p>
<p>🚀 What you’ll discover in this episode:</p>
<p>- Why driving traffic alone won’t save your Amazon brand.</p>
<p>- The new “4-by-4 Playbook” that defines success in 2025: 4 pillars + 4 growth levers.</p>
<p>- How one vitamin brand swapped a main image and increased click-through by 30-40%.</p>
<p>- The hidden fees &amp; unit economics that kill margins (even at scale).</p>
<p>- Why lifetime value (LTV) matters more than the initial sale and real tactics to boost it.</p>
<p>- How to audit your bottleneck from traffic → CTR → conversion → LTV.</p>
<p>- What truly separates winners from sellers scraping by this year.</p>
<p> </p>
<p>Chapters:</p>
<p>00:00 – Why Most Amazon Brands Fail</p>
<p>00:28 – Meet the $100M CEO</p>
<p>00:56 – Sponsors Making It Happen</p>
<p>02:18 – The Scaling Mistakes Killing Growth</p>
<p>03:44 – Fixing a Vitamin Brand’s Bottleneck</p>
<p>05:56 – Unlocking Hidden Lifetime Value</p>
<p>11:31 – The Amazon Fees No One Sees</p>
<p>14:01 – How Competitors Game the System</p>
<p>15:39 – Untapped Goldmines on Amazon</p>
<p>21:57 – Inside the $100M Playbook</p>
<p>24:47 – Win a Free Brand Audit</p>
<p>26:53 – The Truth About Profit Margins</p>
<p>27:35 – The Four Pillars That Scale</p>
<p>27:51 – Protecting Your Brand Equity</p>
<p>29:19 – Staying In Stock Always</p>
<p>30:10 – Strategies That Work Now</p>
<p>30:57 – The Four Levers of Growth</p>
<p>32:39 – Why Sellers Keep Hitting Walls</p>
<p>35:39 – Launching Products the Right Way</p>
<p>38:54 – Lessons from a $100M Brand</p>
<p>39:19 – How a Baby Brand Took Off</p>
<p>42:53 – Smart Keyword Wins for 2025</p>
<p>46:36 – Final Takeaways for Sellers</p>
<p> </p>
<p>Sponsors: AZRank - <a href='https://azrank.com/#freequote'>https://azrank.com/#freequote </a></p>
<p>AZ One Step - <a href='https://www.amzonestep.com/'>https://www.amzonestep.com/ </a></p>
<p>Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/</a></p>
<p> </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Think your Amazon brand failed because the product was bad? Think again. Most brands collapse because they scaled the wrong way, using the tactics of 2018 in 2025. In this episode of Lunch With Norm, I sit down with Jasim Eisa, a former college-dropout turned ecommerce CEO. He built companies with over $70 M in revenue, leads a 150-person agency, and has helped brands sell $100 M+ on Amazon.</p>
<p> </p>
<p>Jasim Eisa's Voadera - <a href='https://www.voadera.com/strategy-call'>https://www.voadera.com/strategy-call </a></p>
<p>🚀 What you’ll discover in this episode:</p>
<p>- Why driving traffic alone won’t save your Amazon brand.</p>
<p>- The new “4-by-4 Playbook” that defines success in 2025: 4 pillars + 4 growth levers.</p>
<p>- How one vitamin brand swapped a main image and increased click-through by 30-40%.</p>
<p>- The hidden fees &amp; unit economics that kill margins (even at scale).</p>
<p>- Why lifetime value (LTV) matters more than the initial sale and real tactics to boost it.</p>
<p>- How to audit your bottleneck from traffic → CTR → conversion → LTV.</p>
<p>- What truly separates winners from sellers scraping by this year.</p>
<p> </p>
<p>Chapters:</p>
<p>00:00 – Why Most Amazon Brands Fail</p>
<p>00:28 – Meet the $100M CEO</p>
<p>00:56 – Sponsors Making It Happen</p>
<p>02:18 – The Scaling Mistakes Killing Growth</p>
<p>03:44 – Fixing a Vitamin Brand’s Bottleneck</p>
<p>05:56 – Unlocking Hidden Lifetime Value</p>
<p>11:31 – The Amazon Fees No One Sees</p>
<p>14:01 – How Competitors Game the System</p>
<p>15:39 – Untapped Goldmines on Amazon</p>
<p>21:57 – Inside the $100M Playbook</p>
<p>24:47 – Win a Free Brand Audit</p>
<p>26:53 – The Truth About Profit Margins</p>
<p>27:35 – The Four Pillars That Scale</p>
<p>27:51 – Protecting Your Brand Equity</p>
<p>29:19 – Staying In Stock Always</p>
<p>30:10 – Strategies That Work Now</p>
<p>30:57 – The Four Levers of Growth</p>
<p>32:39 – Why Sellers Keep Hitting Walls</p>
<p>35:39 – Launching Products the Right Way</p>
<p>38:54 – Lessons from a $100M Brand</p>
<p>39:19 – How a Baby Brand Took Off</p>
<p>42:53 – Smart Keyword Wins for 2025</p>
<p>46:36 – Final Takeaways for Sellers</p>
<p> </p>
<p>Sponsors: AZRank - <a href='https://azrank.com/#freequote'>https://azrank.com/#freequote </a></p>
<p>AZ One Step - <a href='https://www.amzonestep.com/'>https://www.amzonestep.com/ </a></p>
<p>Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/</a></p>
<p> </p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/egb9j3wfus6gk8r7/Lunch_with_norm_-_Jasim_Eisa-esv2-90p-bg-72pb6gjc.mp3" length="23841452" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Think your Amazon brand failed because the product was bad? Think again. Most brands collapse because they scaled the wrong way, using the tactics of 2018 in 2025. In this episode of Lunch With Norm, I sit down with Jasim Eisa, a former college-dropout turned ecommerce CEO. He built companies with over $70 M in revenue, leads a 150-person agency, and has helped brands sell $100 M+ on Amazon.
 
Jasim Eisa's Voadera - https://www.voadera.com/strategy-call 
🚀 What you’ll discover in this episode:
- Why driving traffic alone won’t save your Amazon brand.
- The new “4-by-4 Playbook” that defines success in 2025: 4 pillars + 4 growth levers.
- How one vitamin brand swapped a main image and increased click-through by 30-40%.
- The hidden fees &amp; unit economics that kill margins (even at scale).
- Why lifetime value (LTV) matters more than the initial sale and real tactics to boost it.
- How to audit your bottleneck from traffic → CTR → conversion → LTV.
- What truly separates winners from sellers scraping by this year.
 
Chapters:
00:00 – Why Most Amazon Brands Fail
00:28 – Meet the $100M CEO
00:56 – Sponsors Making It Happen
02:18 – The Scaling Mistakes Killing Growth
03:44 – Fixing a Vitamin Brand’s Bottleneck
05:56 – Unlocking Hidden Lifetime Value
11:31 – The Amazon Fees No One Sees
14:01 – How Competitors Game the System
15:39 – Untapped Goldmines on Amazon
21:57 – Inside the $100M Playbook
24:47 – Win a Free Brand Audit
26:53 – The Truth About Profit Margins
27:35 – The Four Pillars That Scale
27:51 – Protecting Your Brand Equity
29:19 – Staying In Stock Always
30:10 – Strategies That Work Now
30:57 – The Four Levers of Growth
32:39 – Why Sellers Keep Hitting Walls
35:39 – Launching Products the Right Way
38:54 – Lessons from a $100M Brand
39:19 – How a Baby Brand Took Off
42:53 – Smart Keyword Wins for 2025
46:36 – Final Takeaways for Sellers
 
Sponsors: AZRank - https://azrank.com/#freequote 
AZ One Step - https://www.amzonestep.com/ 
Sellerboard - https://sellerboard.com/?p=02091 
ConnectCash - https://connectcash.io/ 
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa 
Flat World Network - https://flatworldnetwork.com/ 
Marketing Misfits - https://marketingmisfits.co/
 ]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2980</itunes:duration>
                <itunes:episode>666</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>How to Measure What Matters: Amazon Ads That Actually Work | Ritu Java</title>
        <itunes:title>How to Measure What Matters: Amazon Ads That Actually Work | Ritu Java</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/how-to-measure-what-matters-amazon-ads-that-actually-work-ritu-java/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/how-to-measure-what-matters-amazon-ads-that-actually-work-ritu-java/#comments</comments>        <pubDate>Mon, 27 Oct 2025 17:42:52 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/bf65cc65-f7e6-3b78-9195-6e6354afd8e0</guid>
                                    <description><![CDATA[<p>In this episode of Lunch With Norm, Norm Farrar sits down with Ritu Java, CEO of PPC Ninja and one of the most respected voices in Amazon advertising to unpack how sellers can finally measure what matters with Amazon Ads. If you're drowning in reports, unsure which KPIs to actually care about, or wasting spend chasing vanity metrics, this episode is for you.</p>
<p>Ritu breaks down:</p>
<p>- The 3 most important metrics for Amazon ad performance</p>
<p>- Why conversion rate is your #1 lever and how to improve it</p>
<p>- How to use OA ratio (Organic to Ad ratio) to stop ad dependency</p>
<p>- The difference between budget control vs. TACoS control</p>
<p>- The halo effect and how Amazon attribution can mislead you</p>
<p>- Real tactics to prevent leaky bucket ad spend</p>
<p>- Plus: PPC quizzes, AI keyword analysis, CTR myths, and more! Ritu also shares how she's built over 100+ AI tools to streamline PPC workflows and explains how sellers can start automating smarter, not harder.</p>
<p>📌 Whether you're an Amazon beginner or a 7-figure seller, you’ll walk away with a clear framework to optimize your ads, boost profitability, and scale with confidence in Q4 and beyond.</p>
<p>👍 Like this video if you learned something</p>
<p>🔔 Subscribe for more expert Amazon tips every week</p>
<p>💬 Comment below with your top takeaway or question for Ritu!</p>
<p>___________________________________</p>
<p>This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________</p>
<p>Sponsors:</p>
<p>AZRank - <a href='https://azrank.com/#freequote'>https://azrank.com/#freequote </a></p>
<p>AZ One Step - <a href='https://www.amzonestep.com/'>https://www.amzonestep.com/ </a></p>
<p>Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/ </a></p>
<p> </p>
<p>Timestamps:</p>
<p>00:00 Introduction and Episode Overview</p>
<p>03:59 Amazon Ad Performance</p>
<p>14:11 Conversion Rates</p>
<p>20:25 Strategies to Improve Conversion Rates</p>
<p>27:59 Understanding Organic to Ad Ratio</p>
<p>32:51 Understanding the OA Ratio</p>
<p>34:11 Detecting and Managing Cannibalization</p>
<p>37:01 The Halo Effect in Amazon Ads</p>
<p>39:48 Controlling TACoS: Waste vs. Budget</p>
<p>46:58 Q&amp;A and Final Thoughts</p>
<p>50:29 Using AI Tools for PPC Optimization</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode of Lunch With Norm, Norm Farrar sits down with Ritu Java, CEO of PPC Ninja and one of the most respected voices in Amazon advertising to unpack how sellers can finally measure what matters with Amazon Ads. If you're drowning in reports, unsure which KPIs to actually care about, or wasting spend chasing vanity metrics, this episode is for you.</p>
<p>Ritu breaks down:</p>
<p>- The 3 most important metrics for Amazon ad performance</p>
<p>- Why conversion rate is your #1 lever and how to improve it</p>
<p>- How to use OA ratio (Organic to Ad ratio) to stop ad dependency</p>
<p>- The difference between budget control vs. TACoS control</p>
<p>- The halo effect and how Amazon attribution can mislead you</p>
<p>- Real tactics to prevent leaky bucket ad spend</p>
<p>- Plus: PPC quizzes, AI keyword analysis, CTR myths, and more! Ritu also shares how she's built over 100+ AI tools to streamline PPC workflows and explains how sellers can start automating smarter, not harder.</p>
<p>📌 Whether you're an Amazon beginner or a 7-figure seller, you’ll walk away with a clear framework to optimize your ads, boost profitability, and scale with confidence in Q4 and beyond.</p>
<p>👍 Like this video if you learned something</p>
<p>🔔 Subscribe for more expert Amazon tips every week</p>
<p>💬 Comment below with your top takeaway or question for Ritu!</p>
<p>___________________________________</p>
<p>This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________</p>
<p>Sponsors:</p>
<p>AZRank - <a href='https://azrank.com/#freequote'>https://azrank.com/#freequote </a></p>
<p>AZ One Step - <a href='https://www.amzonestep.com/'>https://www.amzonestep.com/ </a></p>
<p>Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/ </a></p>
<p> </p>
<p>Timestamps:</p>
<p>00:00 Introduction and Episode Overview</p>
<p>03:59 Amazon Ad Performance</p>
<p>14:11 Conversion Rates</p>
<p>20:25 Strategies to Improve Conversion Rates</p>
<p>27:59 Understanding Organic to Ad Ratio</p>
<p>32:51 Understanding the OA Ratio</p>
<p>34:11 Detecting and Managing Cannibalization</p>
<p>37:01 The Halo Effect in Amazon Ads</p>
<p>39:48 Controlling TACoS: Waste vs. Budget</p>
<p>46:58 Q&amp;A and Final Thoughts</p>
<p>50:29 Using AI Tools for PPC Optimization</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/p76rppcr6samequg/Lunch_with_norm_Ritu_Java-esv2-85p-bg-77p9swc4.mp3" length="27176108" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In this episode of Lunch With Norm, Norm Farrar sits down with Ritu Java, CEO of PPC Ninja and one of the most respected voices in Amazon advertising to unpack how sellers can finally measure what matters with Amazon Ads. If you're drowning in reports, unsure which KPIs to actually care about, or wasting spend chasing vanity metrics, this episode is for you.
Ritu breaks down:
- The 3 most important metrics for Amazon ad performance
- Why conversion rate is your #1 lever and how to improve it
- How to use OA ratio (Organic to Ad ratio) to stop ad dependency
- The difference between budget control vs. TACoS control
- The halo effect and how Amazon attribution can mislead you
- Real tactics to prevent leaky bucket ad spend
- Plus: PPC quizzes, AI keyword analysis, CTR myths, and more! Ritu also shares how she's built over 100+ AI tools to streamline PPC workflows and explains how sellers can start automating smarter, not harder.
📌 Whether you're an Amazon beginner or a 7-figure seller, you’ll walk away with a clear framework to optimize your ads, boost profitability, and scale with confidence in Q4 and beyond.
👍 Like this video if you learned something
🔔 Subscribe for more expert Amazon tips every week
💬 Comment below with your top takeaway or question for Ritu!
___________________________________
This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________
Sponsors:
AZRank - https://azrank.com/#freequote 
AZ One Step - https://www.amzonestep.com/ 
Sellerboard - https://sellerboard.com/?p=02091 
ConnectCash - https://connectcash.io/ 
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa 
Flat World Network - https://flatworldnetwork.com/ 
Marketing Misfits - https://marketingmisfits.co/ 
 
Timestamps:
00:00 Introduction and Episode Overview
03:59 Amazon Ad Performance
14:11 Conversion Rates
20:25 Strategies to Improve Conversion Rates
27:59 Understanding Organic to Ad Ratio
32:51 Understanding the OA Ratio
34:11 Detecting and Managing Cannibalization
37:01 The Halo Effect in Amazon Ads
39:48 Controlling TACoS: Waste vs. Budget
46:58 Q&amp;A and Final Thoughts
50:29 Using AI Tools for PPC Optimization]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3396</itunes:duration>
                <itunes:episode>665</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Amazon Sellers Are Moving to TikTok Shop… But Should You? | Ian Page</title>
        <itunes:title>Amazon Sellers Are Moving to TikTok Shop… But Should You? | Ian Page</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/amazon-sellers-are-moving-to-tiktok-shop%e2%80%a6-but-should-you-ian-page/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/amazon-sellers-are-moving-to-tiktok-shop%e2%80%a6-but-should-you-ian-page/#comments</comments>        <pubDate>Tue, 21 Oct 2025 12:20:45 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/43b04196-a602-3624-95d9-1784c31151e0</guid>
                                    <description><![CDATA[<p>In this episode of Lunch With Norm, we sit down with Ian Page, founder of Bullseye Sellers, to unpack the growing influence of TikTok Shop on Amazon sellers and whether you should make the jump. We cover everything from TikTok’s search impact on Amazon, to viral brand strategies, to the real ROI of building on TikTok Shop in 2025.</p>
<p>Discover what product types are crushing it, what niches are wasting their time, and the one thing most sellers get completely wrong about TikTok. Ian also reveals how TikTok’s top-of-funnel ad model with a built-in shopping cart is changing the game, why the halo effect is stronger than you think, and how to know if your brand is ready. Whether you’re at 7 figures or just getting started, this episode delivers blunt, honest guidance for deciding if TikTok Shop is your next revenue channel. 🎯</p>
<p>What You’ll Learn:</p>
<p>- Who TikTok Shop is really for</p>
<p>- How TikTok content boosts Amazon conversions</p>
<p>- Why TikTok Shop isn’t just a trend—it’s a retail shift</p>
<p>- The #1 mistake sellers make when expanding to TikTok</p>
<p>- How much you need to budget to actually succeed</p>
<p>- What AI agents + creators mean for the future of eCommerce</p>
<p> </p>
<p>Guest: Ian Page CEO of Bullseye Sellers (Amazon + TikTok agency) <a href='https://bullseyesellers.com/'>https://bullseyesellers.com/</a></p>
<p>___________________________________</p>
<p>This episode is brought to you by Flat World Network:</p>
<p>Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>______________________________________</p>
<p>Sponsors: AZRank - <a href='https://azrank.com/#freequote'>https://azrank.com/#freequote </a></p>
<p>AZ One Step - <a href='https://www.amzonestep.com/'>https://www.amzonestep.com/ </a></p>
<p>Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/</a></p>
<p> </p>
<p>Timestamps:</p>
<p>00:00 Introduction to TikTok Shop's Impact on Amazon</p>
<p>00:41 Meet Ian Page</p>
<p>01:53 Diving into TikTok Shop Strategies</p>
<p>02:53 Understanding the Ideal Products for TikTok Shop</p>
<p>05:21 Challenges and Solutions for TikTok Sellers</p>
<p>08:04 The Power of TikTok's Algorithm</p>
<p>14:18 Building a Brand Ambassador Program</p>
<p>17:32 The Importance of Patience in Brand Building</p>
<p>25:43 The Halo Effect of TikTok on Amazon Sales</p>
<p>27:18 The Viral Video Effect</p>
<p>27:59 Navigating TikTok Shop for International Sellers</p>
<p>30:47 Comparing TikTok Shop and Amazon Fees</p>
<p>34:33 When to Expand Your Brand to TikTok Shop</p>
<p>38:29 The Future of AI in E-commerce</p>
<p>42:52 Bold Predictions for TikTok's Future</p>
<p>47:12 Conclusion and Final Thoughts</p>
<p> </p>
<p>📌 Subscribe for weekly interviews with top Amazon and eCommerce experts.</p>
<p>📬 Join the Newsletter - https://lwn.news</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode of Lunch With Norm, we sit down with Ian Page, founder of Bullseye Sellers, to unpack the growing influence of TikTok Shop on Amazon sellers and whether you should make the jump. We cover everything from TikTok’s search impact on Amazon, to viral brand strategies, to the real ROI of building on TikTok Shop in 2025.</p>
<p>Discover what product types are crushing it, what niches are wasting their time, and the one thing most sellers get completely wrong about TikTok. Ian also reveals how TikTok’s top-of-funnel ad model with a built-in shopping cart is changing the game, why the halo effect is stronger than you think, and how to know if your brand is ready. Whether you’re at 7 figures or just getting started, this episode delivers blunt, honest guidance for deciding if TikTok Shop is your next revenue channel. 🎯</p>
<p>What You’ll Learn:</p>
<p>- Who TikTok Shop is really for</p>
<p>- How TikTok content boosts Amazon conversions</p>
<p>- Why TikTok Shop isn’t just a trend—it’s a retail shift</p>
<p>- The #1 mistake sellers make when expanding to TikTok</p>
<p>- How much you need to budget to actually succeed</p>
<p>- What AI agents + creators mean for the future of eCommerce</p>
<p> </p>
<p>Guest: Ian Page CEO of Bullseye Sellers (Amazon + TikTok agency) <a href='https://bullseyesellers.com/'>https://bullseyesellers.com/</a></p>
<p>___________________________________</p>
<p>This episode is brought to you by Flat World Network:</p>
<p>Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>______________________________________</p>
<p>Sponsors: AZRank - <a href='https://azrank.com/#freequote'>https://azrank.com/#freequote </a></p>
<p>AZ One Step - <a href='https://www.amzonestep.com/'>https://www.amzonestep.com/ </a></p>
<p>Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/</a></p>
<p> </p>
<p>Timestamps:</p>
<p>00:00 Introduction to TikTok Shop's Impact on Amazon</p>
<p>00:41 Meet Ian Page</p>
<p>01:53 Diving into TikTok Shop Strategies</p>
<p>02:53 Understanding the Ideal Products for TikTok Shop</p>
<p>05:21 Challenges and Solutions for TikTok Sellers</p>
<p>08:04 The Power of TikTok's Algorithm</p>
<p>14:18 Building a Brand Ambassador Program</p>
<p>17:32 The Importance of Patience in Brand Building</p>
<p>25:43 The Halo Effect of TikTok on Amazon Sales</p>
<p>27:18 The Viral Video Effect</p>
<p>27:59 Navigating TikTok Shop for International Sellers</p>
<p>30:47 Comparing TikTok Shop and Amazon Fees</p>
<p>34:33 When to Expand Your Brand to TikTok Shop</p>
<p>38:29 The Future of AI in E-commerce</p>
<p>42:52 Bold Predictions for TikTok's Future</p>
<p>47:12 Conclusion and Final Thoughts</p>
<p> </p>
<p>📌 Subscribe for weekly interviews with top Amazon and eCommerce experts.</p>
<p>📬 Join the Newsletter - https://lwn.news</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/qitgg432yusmd5zv/Lunch_with_norm_Ian_Page-esv2-90p-bg-68p763j8.mp3" length="24104684" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In this episode of Lunch With Norm, we sit down with Ian Page, founder of Bullseye Sellers, to unpack the growing influence of TikTok Shop on Amazon sellers and whether you should make the jump. We cover everything from TikTok’s search impact on Amazon, to viral brand strategies, to the real ROI of building on TikTok Shop in 2025.
Discover what product types are crushing it, what niches are wasting their time, and the one thing most sellers get completely wrong about TikTok. Ian also reveals how TikTok’s top-of-funnel ad model with a built-in shopping cart is changing the game, why the halo effect is stronger than you think, and how to know if your brand is ready. Whether you’re at 7 figures or just getting started, this episode delivers blunt, honest guidance for deciding if TikTok Shop is your next revenue channel. 🎯
What You’ll Learn:
- Who TikTok Shop is really for
- How TikTok content boosts Amazon conversions
- Why TikTok Shop isn’t just a trend—it’s a retail shift
- The #1 mistake sellers make when expanding to TikTok
- How much you need to budget to actually succeed
- What AI agents + creators mean for the future of eCommerce
 
Guest: Ian Page CEO of Bullseye Sellers (Amazon + TikTok agency) https://bullseyesellers.com/
___________________________________
This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ 
______________________________________
Sponsors: AZRank - https://azrank.com/#freequote 
AZ One Step - https://www.amzonestep.com/ 
Sellerboard - https://sellerboard.com/?p=02091 
ConnectCash - https://connectcash.io/ 
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa 
Flat World Network - https://flatworldnetwork.com/ 
Marketing Misfits - https://marketingmisfits.co/
 
Timestamps:
00:00 Introduction to TikTok Shop's Impact on Amazon
00:41 Meet Ian Page
01:53 Diving into TikTok Shop Strategies
02:53 Understanding the Ideal Products for TikTok Shop
05:21 Challenges and Solutions for TikTok Sellers
08:04 The Power of TikTok's Algorithm
14:18 Building a Brand Ambassador Program
17:32 The Importance of Patience in Brand Building
25:43 The Halo Effect of TikTok on Amazon Sales
27:18 The Viral Video Effect
27:59 Navigating TikTok Shop for International Sellers
30:47 Comparing TikTok Shop and Amazon Fees
34:33 When to Expand Your Brand to TikTok Shop
38:29 The Future of AI in E-commerce
42:52 Bold Predictions for TikTok's Future
47:12 Conclusion and Final Thoughts
 
📌 Subscribe for weekly interviews with top Amazon and eCommerce experts.
📬 Join the Newsletter - https://lwn.news]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3013</itunes:duration>
                <itunes:episode>664</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>The AI That Lets You Talk to Your Amazon Business | Jakob Wolitzki</title>
        <itunes:title>The AI That Lets You Talk to Your Amazon Business | Jakob Wolitzki</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/the-ai-that-lets-you-talk-to-your-amazon-business-jakob-wolitzki/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/the-ai-that-lets-you-talk-to-your-amazon-business-jakob-wolitzki/#comments</comments>        <pubDate>Wed, 08 Oct 2025 14:41:00 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/4e7ce334-466d-3236-8643-cc43a1dcef21</guid>
                                    <description><![CDATA[<p>🚀 From Boring Brands to AI Agents: Jakob Wolitzki on the Future of Amazon Automation In this episode of Lunch With Norm, Norm Farrar chats with Jakob Wolitzki, co-founder of Delta Logic and creator of DataDoe, the AI co-pilot changing how marketplace sellers scale.</p>
<p>They break down:</p>
<p>- Lessons from building seller tools over the last 5 years</p>
<p>- How LLMs and AI agents are redefining eCommerce automation</p>
<p>- Why most Amazon tools are reactive and what to do instead</p>
<p>- The real AI revolution coming for sellers, agencies, and developers</p>
<p>- How DataDoe lets sellers talk to their Amazon data like ChatGPT Plus, they touch on Amazon API evolution, automation pitfalls, competitive advantage, and what's actually coming next for serious sellers in the AI era.</p>
<p>🎁 Special Offer: Get 30% OFF DataDoe for 3 months using code NORM30 at <a href='https://datado.io'>https://datadoe.com</a></p>
<p>👉 Stick around to hear Jacob's wild story from Prosper Show, Norm’s macro-nerd Excel story, and how to avoid shiny-object syndrome when building a tech stack in 2025. Collective Mind Society: collectivemindssociety.com 🔔 Subscribe for more cutting-edge eCommerce insights every week: Lunch With Norm YouTube Channel 📩 Join the Weekly Newsletter: lwn.news 🎙️ Podcast on all platforms: Spotify, Apple, Google</p>
<p>______________________________________</p>
<p>This episode is brought to you by Flat World Network:</p>
<p>Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>______________________________________</p>
<p>Sponsors: AZRank - <a href='https://azrank.com/#freequote'>https://azrank.com/#freequote </a></p>
<p>AZ One Step - <a href='https://www.amzonestep.com/'>https://www.amzonestep.com/ </a></p>
<p>Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/ </a></p>
<p>Chapters</p>
<p>00:00 Meet Jakob Wolitzki</p>
<p>03:11 Datao Copilot App Demo</p>
<p>08:16 Amazon Fees Revealed!</p>
<p>12:51 Red Ocean Growth Secrets</p>
<p>15:36 AI Bubble in Amazon 🫧</p>
<p>18:33 LLMs &amp; Data Analysis Breakthrough</p>
<p>21:28 Automation Pitfalls for Sellers ️</p>
<p>24:23 Top Tools &amp; Services 2025</p>
<p>27:33 Prompting Skills for Better AI</p>
<p>30:46 AZ Rank Sponsor Spotlight</p>
<p>34:41 Think Tank AI Project</p>
<p>37:35 How AI Rewires Your Brain</p>
<p>41:18 SOPs with AI Tools ️</p>
<p>44:09 Amazon’s New API Explained</p>
<p>47:32 Future Changes for Sellers</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>🚀 From Boring Brands to AI Agents: Jakob Wolitzki on the Future of Amazon Automation In this episode of Lunch With Norm, Norm Farrar chats with Jakob Wolitzki, co-founder of Delta Logic and creator of DataDoe, the AI co-pilot changing how marketplace sellers scale.</p>
<p>They break down:</p>
<p>- Lessons from building seller tools over the last 5 years</p>
<p>- How LLMs and AI agents are redefining eCommerce automation</p>
<p>- Why most Amazon tools are reactive and what to do instead</p>
<p>- The real AI revolution coming for sellers, agencies, and developers</p>
<p>- How DataDoe lets sellers talk to their Amazon data like ChatGPT Plus, they touch on Amazon API evolution, automation pitfalls, competitive advantage, and what's actually coming next for serious sellers in the AI era.</p>
<p>🎁 Special Offer: Get 30% OFF DataDoe for 3 months using code NORM30 at <a href='https://datado.io'>https://datadoe.com</a></p>
<p>👉 Stick around to hear Jacob's wild story from Prosper Show, Norm’s macro-nerd Excel story, and how to avoid shiny-object syndrome when building a tech stack in 2025. Collective Mind Society: collectivemindssociety.com 🔔 Subscribe for more cutting-edge eCommerce insights every week: Lunch With Norm YouTube Channel 📩 Join the Weekly Newsletter: lwn.news 🎙️ Podcast on all platforms: Spotify, Apple, Google</p>
<p>______________________________________</p>
<p>This episode is brought to you by Flat World Network:</p>
<p>Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>______________________________________</p>
<p>Sponsors: AZRank - <a href='https://azrank.com/#freequote'>https://azrank.com/#freequote </a></p>
<p>AZ One Step - <a href='https://www.amzonestep.com/'>https://www.amzonestep.com/ </a></p>
<p>Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/ </a></p>
<p>Chapters</p>
<p>00:00 Meet Jakob Wolitzki</p>
<p>03:11 Datao Copilot App Demo</p>
<p>08:16 Amazon Fees Revealed!</p>
<p>12:51 Red Ocean Growth Secrets</p>
<p>15:36 AI Bubble in Amazon 🫧</p>
<p>18:33 LLMs &amp; Data Analysis Breakthrough</p>
<p>21:28 Automation Pitfalls for Sellers ️</p>
<p>24:23 Top Tools &amp; Services 2025</p>
<p>27:33 Prompting Skills for Better AI</p>
<p>30:46 AZ Rank Sponsor Spotlight</p>
<p>34:41 Think Tank AI Project</p>
<p>37:35 How AI Rewires Your Brain</p>
<p>41:18 SOPs with AI Tools ️</p>
<p>44:09 Amazon’s New API Explained</p>
<p>47:32 Future Changes for Sellers</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/qr9umpfy463vik7c/Lunch_with_norm_Jakob_Wolitzki-esv2-90p-bg-80p7bj8p.mp3" length="23244716" type="audio/mpeg"/>
        <itunes:summary><![CDATA[🚀 From Boring Brands to AI Agents: Jakob Wolitzki on the Future of Amazon Automation In this episode of Lunch With Norm, Norm Farrar chats with Jakob Wolitzki, co-founder of Delta Logic and creator of DataDoe, the AI co-pilot changing how marketplace sellers scale.
They break down:
- Lessons from building seller tools over the last 5 years
- How LLMs and AI agents are redefining eCommerce automation
- Why most Amazon tools are reactive and what to do instead
- The real AI revolution coming for sellers, agencies, and developers
- How DataDoe lets sellers talk to their Amazon data like ChatGPT Plus, they touch on Amazon API evolution, automation pitfalls, competitive advantage, and what's actually coming next for serious sellers in the AI era.
🎁 Special Offer: Get 30% OFF DataDoe for 3 months using code NORM30 at https://datadoe.com
👉 Stick around to hear Jacob's wild story from Prosper Show, Norm’s macro-nerd Excel story, and how to avoid shiny-object syndrome when building a tech stack in 2025. Collective Mind Society: collectivemindssociety.com 🔔 Subscribe for more cutting-edge eCommerce insights every week: Lunch With Norm YouTube Channel 📩 Join the Weekly Newsletter: lwn.news 🎙️ Podcast on all platforms: Spotify, Apple, Google
______________________________________
This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ 
______________________________________
Sponsors: AZRank - https://azrank.com/#freequote 
AZ One Step - https://www.amzonestep.com/ 
Sellerboard - https://sellerboard.com/?p=02091 
ConnectCash - https://connectcash.io/ 
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa 
Flat World Network - https://flatworldnetwork.com/ 
Marketing Misfits - https://marketingmisfits.co/ 
Chapters
00:00 Meet Jakob Wolitzki
03:11 Datao Copilot App Demo
08:16 Amazon Fees Revealed!
12:51 Red Ocean Growth Secrets
15:36 AI Bubble in Amazon 🫧
18:33 LLMs &amp; Data Analysis Breakthrough
21:28 Automation Pitfalls for Sellers ️
24:23 Top Tools &amp; Services 2025
27:33 Prompting Skills for Better AI
30:46 AZ Rank Sponsor Spotlight
34:41 Think Tank AI Project
37:35 How AI Rewires Your Brain
41:18 SOPs with AI Tools ️
44:09 Amazon’s New API Explained
47:32 Future Changes for Sellers]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2905</itunes:duration>
                <itunes:episode>663</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>How to Actually Use AI to Grow Your Business | Steve Chou AKA My Wife Quit Her Job</title>
        <itunes:title>How to Actually Use AI to Grow Your Business | Steve Chou AKA My Wife Quit Her Job</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/how-to-actually-use-ai-to-grow-your-business-steve-chou-aka-my-wife-quit-her-job/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/how-to-actually-use-ai-to-grow-your-business-steve-chou-aka-my-wife-quit-her-job/#comments</comments>        <pubDate>Mon, 29 Sep 2025 16:29:08 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/9e1b3650-0a9c-3c2c-8442-da2dffaff637</guid>
                                    <description><![CDATA[<p>AI is moving fast and if you're not keeping up, you’re falling behind. In this episode of Lunch With Norm, Norm Farrar sits down with Steve Chou to unpack how sellers can actually implement AI in 2025 to drive revenue, boost conversions, and save time across Amazon and DTC.</p>
<p>✅ You'll learn how to:</p>
<p>- Use AI to improve onsite search and 4x search-driven revenue</p>
<p>- Build AI-powered upsells and cross-sells like Amazon</p>
<p>- Create a RAG database to reduce hallucinations in customer service</p>
<p>- Find and segment your highest-LTV customers using smart AI signals</p>
<p>- Leverage tools like Gemini, Gamma, Base44, Lovable, Fly.io, 11Labs, and NotebookLM</p>
<p>- Turn AI into a creative team: from email to content to chatbot to product research</p>
<p>Plus:</p>
<p>- How Steve built a fully automated cigar rating app in 2 days</p>
<p>- What Shopify store owners should stop ignoring right now</p>
<p>- Why “no-code” tools may be holding you back</p>
<p>- Pro prompt tips to get better output from ChatGPT and Claude</p>
<p>- What AI creators need to watch out for (hint: lawsuits, ADA compliance, hallucinations)</p>
<p> </p>
<p>This episode isn’t about the theory of AI, it’s a full breakdown of how to tactically implement AI systems today to make your brand smarter and more scalable.</p>
<p>📣 Join the conversation and get our best content weekly: <a href='https://lwn.news'>https://lwn.news </a></p>
<p>______________________________________</p>
<p>This episode is brought to you by Flat World Network:</p>
<p>Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.</p>
<p>💥 Get your FREE Amazon Audit - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>______________________________________</p>
<p>Sponsors: AZRank - <a href='https://azrank.com/#freequote'>https://azrank.com/#freequote </a></p>
<p>AZ One Step - <a href='https://www.amzonestep.com/'>https://www.amzonestep.com/ </a></p>
<p>Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/ </a></p>
<p> </p>
<p>00:00 AI Changing Everything</p>
<p>04:15 Gemini Workflow Demo</p>
<p>07:51 Cigar App in 2 Days</p>
<p>11:07 AI Search Power</p>
<p>14:01 Fixing Search Results</p>
<p>17:29 AI for Cross-Selling</p>
<p>20:37 Virtual Bundle Tricks</p>
<p>23:39 Find Your Top Buyers</p>
<p>27:10 AOL Account Surprise</p>
<p>33:37 Prompting Like a Pro</p>
<p>36:56 Scroll-Stopping Thumbnails</p>
<p>40:09 Qualify Leads Fast</p>
<p>43:16 ADA Lawsuit Warning</p>
<p>46:35 What Is NotebookLM?</p>
<p>50:37 SEO Press Release Tip</p>
<p>54:25 How to Contact Steve</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>AI is moving fast and if you're not keeping up, you’re falling behind. In this episode of Lunch With Norm, Norm Farrar sits down with Steve Chou to unpack how sellers can actually implement AI in 2025 to drive revenue, boost conversions, and save time across Amazon and DTC.</p>
<p>✅ You'll learn how to:</p>
<p>- Use AI to improve onsite search and 4x search-driven revenue</p>
<p>- Build AI-powered upsells and cross-sells like Amazon</p>
<p>- Create a RAG database to reduce hallucinations in customer service</p>
<p>- Find and segment your highest-LTV customers using smart AI signals</p>
<p>- Leverage tools like Gemini, Gamma, Base44, Lovable, Fly.io, 11Labs, and NotebookLM</p>
<p>- Turn AI into a creative team: from email to content to chatbot to product research</p>
<p>Plus:</p>
<p>- How Steve built a fully automated cigar rating app in 2 days</p>
<p>- What Shopify store owners should stop ignoring right now</p>
<p>- Why “no-code” tools may be holding you back</p>
<p>- Pro prompt tips to get better output from ChatGPT and Claude</p>
<p>- What AI creators need to watch out for (hint: lawsuits, ADA compliance, hallucinations)</p>
<p> </p>
<p>This episode isn’t about the theory of AI, it’s a full breakdown of how to tactically implement AI systems today to make your brand smarter and more scalable.</p>
<p>📣 Join the conversation and get our best content weekly: <a href='https://lwn.news'>https://lwn.news </a></p>
<p>______________________________________</p>
<p>This episode is brought to you by Flat World Network:</p>
<p>Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.</p>
<p>💥 Get your FREE Amazon Audit - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>______________________________________</p>
<p>Sponsors: AZRank - <a href='https://azrank.com/#freequote'>https://azrank.com/#freequote </a></p>
<p>AZ One Step - <a href='https://www.amzonestep.com/'>https://www.amzonestep.com/ </a></p>
<p>Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/ </a></p>
<p> </p>
<p>00:00 AI Changing Everything</p>
<p>04:15 Gemini Workflow Demo</p>
<p>07:51 Cigar App in 2 Days</p>
<p>11:07 AI Search Power</p>
<p>14:01 Fixing Search Results</p>
<p>17:29 AI for Cross-Selling</p>
<p>20:37 Virtual Bundle Tricks</p>
<p>23:39 Find Your Top Buyers</p>
<p>27:10 AOL Account Surprise</p>
<p>33:37 Prompting Like a Pro</p>
<p>36:56 Scroll-Stopping Thumbnails</p>
<p>40:09 Qualify Leads Fast</p>
<p>43:16 ADA Lawsuit Warning</p>
<p>46:35 What Is NotebookLM?</p>
<p>50:37 SEO Press Release Tip</p>
<p>54:25 How to Contact Steve</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/yd6wfpzh35x9jsiw/Lunch_with_norm_Steve_Chou-001-esv2-90p-bg-81p9kx3r.mp3" length="27621740" type="audio/mpeg"/>
        <itunes:summary><![CDATA[AI is moving fast and if you're not keeping up, you’re falling behind. In this episode of Lunch With Norm, Norm Farrar sits down with Steve Chou to unpack how sellers can actually implement AI in 2025 to drive revenue, boost conversions, and save time across Amazon and DTC.
✅ You'll learn how to:
- Use AI to improve onsite search and 4x search-driven revenue
- Build AI-powered upsells and cross-sells like Amazon
- Create a RAG database to reduce hallucinations in customer service
- Find and segment your highest-LTV customers using smart AI signals
- Leverage tools like Gemini, Gamma, Base44, Lovable, Fly.io, 11Labs, and NotebookLM
- Turn AI into a creative team: from email to content to chatbot to product research
Plus:
- How Steve built a fully automated cigar rating app in 2 days
- What Shopify store owners should stop ignoring right now
- Why “no-code” tools may be holding you back
- Pro prompt tips to get better output from ChatGPT and Claude
- What AI creators need to watch out for (hint: lawsuits, ADA compliance, hallucinations)
 
This episode isn’t about the theory of AI, it’s a full breakdown of how to tactically implement AI systems today to make your brand smarter and more scalable.
📣 Join the conversation and get our best content weekly: https://lwn.news 
______________________________________
This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ 
______________________________________
Sponsors: AZRank - https://azrank.com/#freequote 
AZ One Step - https://www.amzonestep.com/ 
Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ 
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa 
Flat World Network - https://flatworldnetwork.com/ 
Marketing Misfits - https://marketingmisfits.co/ 
 
00:00 AI Changing Everything
04:15 Gemini Workflow Demo
07:51 Cigar App in 2 Days
11:07 AI Search Power
14:01 Fixing Search Results
17:29 AI for Cross-Selling
20:37 Virtual Bundle Tricks
23:39 Find Your Top Buyers
27:10 AOL Account Surprise
33:37 Prompting Like a Pro
36:56 Scroll-Stopping Thumbnails
40:09 Qualify Leads Fast
43:16 ADA Lawsuit Warning
46:35 What Is NotebookLM?
50:37 SEO Press Release Tip
54:25 How to Contact Steve]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3452</itunes:duration>
                <itunes:episode>662</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Amazon's New Title Format That Could be Splitting Your Sales | Brian R. Johnson</title>
        <itunes:title>Amazon's New Title Format That Could be Splitting Your Sales | Brian R. Johnson</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/amazons-new-title-format-that-could-be-splitting-your-sales-brian-r-johnson/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/amazons-new-title-format-that-could-be-splitting-your-sales-brian-r-johnson/#comments</comments>        <pubDate>Tue, 16 Sep 2025 22:16:18 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/db4ca7dd-ccbe-3b9d-9a48-0cfa2dd9ad0f</guid>
                                    <description><![CDATA[<p>Is Amazon’s new title split killing your sales? Welcome to another episode of Lunch With Norm, where e-commerce legends spill their secrets. Today, Norm Farrar is joined by Brian R. Johnson, co-founder of DeepM and one of the most respected minds in Amazon SEO and ranking strategy. Amazon's new 55/75 title split format is changing how your listings appear and it could be costing you sales. 

In this episode, we break down:

- What the 55/75 split really means for your visibility</p>
<p>- How A9, Cosmo, and Rufus impact your title strategy</p>
<p>- What NOT to do with keywords, titles, and bullet points</p>
<p>- How to speak to both humans and the algorithm</p>
<p>- Ranking secrets Amazon doesn’t want you to know

</p>
<p>Brian also shares insights into:</p>
<p>- How to test and adapt your titles with flat files</p>
<p>- Where Amazon is actually pulling information from</p>
<p>- Why your listing might not be optimized even if it ranks</p>
<p>- How Amazon decides who shows up in Rufus search results

</p>
<p>Plus: Learn why mastering buyer personas, click-through rate, and conversion signals can help you rank higher and sell more—without wasting ad spend.</p>
<p>👀 Want to know how to rank #1 on Amazon in 2025?</p>
<p>This episode is your blueprint.

</p>
<p>Chapters</p>
<p>00:00 Amazon SEO Secrets</p>
<p>00:53 Meet Brian Johnson</p>
<p>02:53 Events + Free Resources</p>
<p>06:12 Amazon Title Split Begins</p>
<p>10:12 Why It Even Matters</p>
<p>12:16 Boost Ranking with Titles</p>
<p>25:57 AI Tools for Listings</p>
<p>30:29 55/145 Title Strategy</p>
<p>33:11 Quick Title Fixes</p>
<p>34:28 Brand Name in Title?</p>
<p>35:56 Title Writing Tips</p>
<p>37:36 Rank Ready Giveaway </p>
<p>39:25 Prepping for Q4</p>
<p>43:01 Flat File SEO
46:29 Cosmo + Rufus Explained 
52:18 Human vs AI SEO
57:16 Final Title Tips</p>
<p> 59:02 Seller Q&amp;A Session 
01:08:59 Final Wrap-Up

______________________________________ 
This episode is brought to you by Flat World Network:

Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 

💥 Get your FREE Amazon Audit - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/</a>
______________________________________ 

Sponsors: 
AZRank - <a href='https://azrank.com/#freequote'>https://azrank.com/#freequote </a>
AZ One Step - <a href='https://www.amzonestep.com/'>https://www.amzonestep.com/ </a>
Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a>
ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a>
Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a>
Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a>
Marketing Misfits - https://marketingmisfits.co/
</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Is Amazon’s new title split killing your sales? Welcome to another episode of Lunch With Norm, where e-commerce legends spill their secrets. Today, Norm Farrar is joined by Brian R. Johnson, co-founder of DeepM and one of the most respected minds in Amazon SEO and ranking strategy. Amazon's new 55/75 title split format is changing how your listings appear and it could be costing you sales. <br>
<br>
In this episode, we break down:<br>
<br>
- What the 55/75 split really means for your visibility</p>
<p>- How A9, Cosmo, and Rufus impact your title strategy</p>
<p>- What NOT to do with keywords, titles, and bullet points</p>
<p>- How to speak to both humans and the algorithm</p>
<p>- Ranking secrets Amazon doesn’t want you to know<br>
<br>
</p>
<p>Brian also shares insights into:</p>
<p>- How to test and adapt your titles with flat files</p>
<p>- Where Amazon is actually pulling information from</p>
<p>- Why your listing might not be optimized even if it ranks</p>
<p>- How Amazon decides who shows up in Rufus search results<br>
<br>
</p>
<p>Plus: Learn why mastering buyer personas, click-through rate, and conversion signals can help you rank higher and sell more—without wasting ad spend.</p>
<p>👀 Want to know how to rank #1 on Amazon in 2025?</p>
<p>This episode is your blueprint.<br>
<br>
</p>
<p>Chapters</p>
<p>00:00 Amazon SEO Secrets</p>
<p>00:53 Meet Brian Johnson</p>
<p>02:53 Events + Free Resources</p>
<p>06:12 Amazon Title Split Begins</p>
<p>10:12 Why It Even Matters</p>
<p>12:16 Boost Ranking with Titles</p>
<p>25:57 AI Tools for Listings</p>
<p>30:29 55/145 Title Strategy</p>
<p>33:11 Quick Title Fixes</p>
<p>34:28 Brand Name in Title?</p>
<p>35:56 Title Writing Tips</p>
<p>37:36 Rank Ready Giveaway </p>
<p>39:25 Prepping for Q4</p>
<p>43:01 Flat File SEO<br>
46:29 Cosmo + Rufus Explained <br>
52:18 Human vs AI SEO<br>
57:16 Final Title Tips</p>
<p> 59:02 Seller Q&amp;A Session <br>
01:08:59 Final Wrap-Up<br>
<br>
______________________________________ <br>
This episode is brought to you by Flat World Network:<br>
<br>
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. <br>
<br>
💥 Get your FREE Amazon Audit - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/</a><br>
______________________________________ <br>
<br>
Sponsors: <br>
AZRank - <a href='https://azrank.com/#freequote'>https://azrank.com/#freequote </a><br>
AZ One Step - <a href='https://www.amzonestep.com/'>https://www.amzonestep.com/ </a><br>
Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a><br>
ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a><br>
Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a><br>
Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a><br>
Marketing Misfits - https://marketingmisfits.co/<br>
</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/x5iriuiuaeiwzmkm/Lunch_with_norm_Brian_R_Johnson-esv2-82p-bg-69pa8p1y.mp3" length="25771436" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Is Amazon’s new title split killing your sales? Welcome to another episode of Lunch With Norm, where e-commerce legends spill their secrets. Today, Norm Farrar is joined by Brian R. Johnson, co-founder of DeepM and one of the most respected minds in Amazon SEO and ranking strategy. Amazon's new 55/75 title split format is changing how your listings appear and it could be costing you sales. In this episode, we break down:- What the 55/75 split really means for your visibility
- How A9, Cosmo, and Rufus impact your title strategy
- What NOT to do with keywords, titles, and bullet points
- How to speak to both humans and the algorithm
- Ranking secrets Amazon doesn’t want you to know
Brian also shares insights into:
- How to test and adapt your titles with flat files
- Where Amazon is actually pulling information from
- Why your listing might not be optimized even if it ranks
- How Amazon decides who shows up in Rufus search results
Plus: Learn why mastering buyer personas, click-through rate, and conversion signals can help you rank higher and sell more—without wasting ad spend.
👀 Want to know how to rank #1 on Amazon in 2025?
This episode is your blueprint.
Chapters
00:00 Amazon SEO Secrets
00:53 Meet Brian Johnson
02:53 Events + Free Resources
06:12 Amazon Title Split Begins
10:12 Why It Even Matters
12:16 Boost Ranking with Titles
25:57 AI Tools for Listings
30:29 55/145 Title Strategy
33:11 Quick Title Fixes
34:28 Brand Name in Title?
35:56 Title Writing Tips
37:36 Rank Ready Giveaway 
39:25 Prepping for Q4
43:01 Flat File SEO46:29 Cosmo + Rufus Explained 52:18 Human vs AI SEO57:16 Final Title Tips
 59:02 Seller Q&amp;A Session 01:08:59 Final Wrap-Up______________________________________ This episode is brought to you by Flat World Network:Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/______________________________________ Sponsors: AZRank - https://azrank.com/#freequote AZ One Step - https://www.amzonestep.com/ Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Flat World Network - https://flatworldnetwork.com/ Marketing Misfits - https://marketingmisfits.co/]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3221</itunes:duration>
                <itunes:episode>661</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>The Key to Ranking on Amazon in 2025 |  Oana Pădurariu</title>
        <itunes:title>The Key to Ranking on Amazon in 2025 |  Oana Pădurariu</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/the-key-to-ranking-on-amazon-in-2025-oana-padurariu/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/the-key-to-ranking-on-amazon-in-2025-oana-padurariu/#comments</comments>        <pubDate>Mon, 08 Sep 2025 17:54:29 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/51b21d00-d9e4-384f-ac08-2951eda86da6</guid>
                                    <description><![CDATA[<p>Confused about Amazon’s new AI systems like Cosmo and Rufus? This episode breaks it all down with expert insights from Oana Pădurariu of Right Click Advisors. Oana is an Amazon Ads Educator and co-author of the most cited breakdowns of Amazon’s Cosmo and Rufus science papers.</p>
<p>In this episode, she joins Norm Farrar to explain how these systems are changing the way Amazon connects products to shoppers—and how sellers can stay ahead by optimizing listings with real buyer intent in mind. ______________________________________</p>
<p>This episode is brought to you by Flat World Network:</p>
<p>Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.</p>
<p>💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________</p>
<p>Sponsors: AZRank - <a href='https://azrank.com/#freequote'>https://azrank.com/#freequote </a></p>
<p>AZ One Step - <a href='https://www.amzonestep.com/'>https://www.amzonestep.com/ </a></p>
<p>Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/ </a></p>
<p>👉 You’ll learn:</p>
<p>- What Cosmo really is (hint: not an algorithm)</p>
<p>- How Rufus works with Cosmo to serve product recommendations</p>
<p>- Why Amazon removed the Q&amp;A section—and what it means for your listing</p>
<p>- How to optimize your backend and A+ content for AI-powered discovery</p>
<p>- The three personas every listing needs to reflect</p>
<p>- How pricing psychology and long-tail keywords affect Cosmo indexing</p>
<p>- What mistakes 90% of sellers are making in their backend fields</p>
<p>- Practical tips to align your listing and ads with Amazon’s AI systems</p>
<p>- The tool that shows what your images actually say to the algorithm</p>
<p> </p>
<p>🔧 Plus: Oana shares a strategy to create “customer personas” that align with Cosmo’s buyer behavior analysis—and reveals how to audit your listings using data, not guesswork.</p>
<p> </p>
<p>Timestamps</p>
<p>00:00 Intro</p>
<p>02:22 What Is Cosmo AI?</p>
<p>03:33 Amazon Optimization in 2025</p>
<p>04:45 Keyword Signals Cosmo Reads</p>
<p>05:09 How Cosmo Ranks Products</p>
<p>12:26 Pricing Secrets for Visibility</p>
<p>15:18 Targeting with Amazon Data</p>
<p>18:10 Optimize for Cosmo + Rufus</p>
<p>24:18 Winning Images + FAQ Strategy</p>
<p>28:56 Photo Tips for Rankings</p>
<p>32:54 Rank on Google via Cosmo?</p>
<p>36:20 Ultimate Listing Checklist 2025</p>
<p>42:08 Build Accurate Buyer Personas</p>
<p>49:29 Grow Through Seller Community</p>
<p>55:14 Final Tips</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Confused about Amazon’s new AI systems like Cosmo and Rufus? This episode breaks it all down with expert insights from Oana Pădurariu of Right Click Advisors. Oana is an Amazon Ads Educator and co-author of the most cited breakdowns of Amazon’s Cosmo and Rufus science papers.</p>
<p>In this episode, she joins Norm Farrar to explain how these systems are changing the way Amazon connects products to shoppers—and how sellers can stay ahead by optimizing listings with real buyer intent in mind. ______________________________________</p>
<p>This episode is brought to you by Flat World Network:</p>
<p>Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.</p>
<p>💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________</p>
<p>Sponsors: AZRank - <a href='https://azrank.com/#freequote'>https://azrank.com/#freequote </a></p>
<p>AZ One Step - <a href='https://www.amzonestep.com/'>https://www.amzonestep.com/ </a></p>
<p>Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/ </a></p>
<p>👉 You’ll learn:</p>
<p>- What Cosmo really is (hint: not an algorithm)</p>
<p>- How Rufus works with Cosmo to serve product recommendations</p>
<p>- Why Amazon removed the Q&amp;A section—and what it means for your listing</p>
<p>- How to optimize your backend and A+ content for AI-powered discovery</p>
<p>- The three personas every listing needs to reflect</p>
<p>- How pricing psychology and long-tail keywords affect Cosmo indexing</p>
<p>- What mistakes 90% of sellers are making in their backend fields</p>
<p>- Practical tips to align your listing and ads with Amazon’s AI systems</p>
<p>- The tool that shows what your images actually say to the algorithm</p>
<p> </p>
<p>🔧 Plus: Oana shares a strategy to create “customer personas” that align with Cosmo’s buyer behavior analysis—and reveals how to audit your listings using data, not guesswork.</p>
<p> </p>
<p>Timestamps</p>
<p>00:00 Intro</p>
<p>02:22 What Is Cosmo AI?</p>
<p>03:33 Amazon Optimization in 2025</p>
<p>04:45 Keyword Signals Cosmo Reads</p>
<p>05:09 How Cosmo Ranks Products</p>
<p>12:26 Pricing Secrets for Visibility</p>
<p>15:18 Targeting with Amazon Data</p>
<p>18:10 Optimize for Cosmo + Rufus</p>
<p>24:18 Winning Images + FAQ Strategy</p>
<p>28:56 Photo Tips for Rankings</p>
<p>32:54 Rank on Google via Cosmo?</p>
<p>36:20 Ultimate Listing Checklist 2025</p>
<p>42:08 Build Accurate Buyer Personas</p>
<p>49:29 Grow Through Seller Community</p>
<p>55:14 Final Tips</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/ft9pdy6g2dj2ac5k/Lunch_with_norm_Oana_P-esv2-84p-bg-100pbfabh.mp3" length="27951596" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Confused about Amazon’s new AI systems like Cosmo and Rufus? This episode breaks it all down with expert insights from Oana Pădurariu of Right Click Advisors. Oana is an Amazon Ads Educator and co-author of the most cited breakdowns of Amazon’s Cosmo and Rufus science papers.
In this episode, she joins Norm Farrar to explain how these systems are changing the way Amazon connects products to shoppers—and how sellers can stay ahead by optimizing listings with real buyer intent in mind. ______________________________________
This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________
Sponsors: AZRank - https://azrank.com/#freequote 
AZ One Step - https://www.amzonestep.com/ 
Sellerboard - https://sellerboard.com/?p=02091 
ConnectCash - https://connectcash.io/ 
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa 
Flat World Network - https://flatworldnetwork.com/ 
Marketing Misfits - https://marketingmisfits.co/ 
👉 You’ll learn:
- What Cosmo really is (hint: not an algorithm)
- How Rufus works with Cosmo to serve product recommendations
- Why Amazon removed the Q&amp;A section—and what it means for your listing
- How to optimize your backend and A+ content for AI-powered discovery
- The three personas every listing needs to reflect
- How pricing psychology and long-tail keywords affect Cosmo indexing
- What mistakes 90% of sellers are making in their backend fields
- Practical tips to align your listing and ads with Amazon’s AI systems
- The tool that shows what your images actually say to the algorithm
 
🔧 Plus: Oana shares a strategy to create “customer personas” that align with Cosmo’s buyer behavior analysis—and reveals how to audit your listings using data, not guesswork.
 
Timestamps
00:00 Intro
02:22 What Is Cosmo AI?
03:33 Amazon Optimization in 2025
04:45 Keyword Signals Cosmo Reads
05:09 How Cosmo Ranks Products
12:26 Pricing Secrets for Visibility
15:18 Targeting with Amazon Data
18:10 Optimize for Cosmo + Rufus
24:18 Winning Images + FAQ Strategy
28:56 Photo Tips for Rankings
32:54 Rank on Google via Cosmo?
36:20 Ultimate Listing Checklist 2025
42:08 Build Accurate Buyer Personas
49:29 Grow Through Seller Community
55:14 Final Tips]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3493</itunes:duration>
                <itunes:episode>660</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>The New Era of Search: There's a New Way to Rank... | Dan Kurtz</title>
        <itunes:title>The New Era of Search: There's a New Way to Rank... | Dan Kurtz</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/the-new-era-of-search-theres-a-new-way-to-rank-dan-kurtz/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/the-new-era-of-search-theres-a-new-way-to-rank-dan-kurtz/#comments</comments>        <pubDate>Tue, 02 Sep 2025 12:30:00 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/4e8d748c-2dfc-3a19-800c-d831524b83a8</guid>
                                    <description><![CDATA[<p>Amazon sellers, if you’re ignoring off-Amazon SEO, you’re leaving massive money on the table. In this episode of Lunch With Norm, digital marketing expert Dan Kurtz breaks down cutting-edge strategies to boost your Amazon product rankings on Google using backlinks, press releases, Pinterest, Reddit, and AI tools.</p>
<p> </p>
<p>Whether you’re a beginner learning how to build safe backlinks, or a 7-figure seller looking to get indexed in LLMs (Large Language Models) like Gemini or ChatGPT. This is a masterclass you can’t afford to skip. Dan also shares powerful Google Doc and Drive hacks, Reddit Answers insights, and the secret to press releases that actually work in 2025. You'll also hear real-world case studies, step-by-step backlink playbooks, and warnings about common Fiverr SEO scams.</p>
<p> </p>
<p>What You'll Learn in This Episode:</p>
<p>- Why press releases are still king for white hat SEO</p>
<p>- How to safely build backlinks to your Amazon listings</p>
<p>- The “Pinterest Method” to boost SEO for ecommerce</p>
<p>- Using Reddit Answers &amp; Quora to dominate LLMs</p>
<p>- How Amazon sellers can get indexed by Google faster</p>
<p>- Leveraging tools like SparkToro, Google Docs, and IFTTT</p>
<p>- Why most SEO advice is outdated (and what to do instead)</p>
<p>- Dan’s secret $500 backlink strategy for Amazon sellers</p>
<p>🔔 Subscribe for more episodes on Amazon growth, AI tools, and ecommerce marketing tactics: <a href='https://www.youtube.com/@lunchwithnorm'>https://www.youtube.com/@lunchwithnorm</a></p>
<p> </p>
<p>Chapters</p>
<p>00:00  White Hat Backlink Secrets</p>
<p>04:17  Rank Amazon Listings on Google</p>
<p>07:38  Social Profiles = Backlinks</p>
<p>10:46  Plant Your Flag on Blogger &amp; Tumblr</p>
<p>13:52  Fiverr SEO Gigs: Worth It?</p>
<p>17:55  Avoid Junk Links at All Costs</p>
<p>21:01  Backlinks via Scholarships?</p>
<p>30:09  How to Index in LLMs</p>
<p>33:24  LLMs.txt vs Robots.txt</p>
<p>36:50  Reddit Answers = SEO Gold</p>
<p>40:45 Use a Website Newsroom</p>
<p>44:08 Evergreen Press Release Strategy</p>
<p>48:00  Google Prioritizes News First</p>
<p>52:06  Google Docs = SEO Weapon</p>
<p>55:12  No-Follow Links Still Help?</p>
<p>59:51 Connect with Dan on LinkedIn ______________________________________</p>
<p>This episode is brought to you by Flat World Network:</p>
<p>Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.</p>
<p>💥 Get your FREE Amazon Audit - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/</a></p>
<p>______________________________________</p>
<p>Sponsors: AZRank - <a href='https://azrank.com/#freequote'>https://azrank.com/#freequote </a></p>
<p>AZ One Step - <a href='https://www.amzonestep.com/'>https://www.amzonestep.com/ </a></p>
<p>Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/</a></p>
<p> </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Amazon sellers, if you’re ignoring off-Amazon SEO, you’re leaving massive money on the table. In this episode of Lunch With Norm, digital marketing expert Dan Kurtz breaks down cutting-edge strategies to boost your Amazon product rankings on Google using backlinks, press releases, Pinterest, Reddit, and AI tools.</p>
<p> </p>
<p>Whether you’re a beginner learning how to build safe backlinks, or a 7-figure seller looking to get indexed in LLMs (Large Language Models) like Gemini or ChatGPT. This is a masterclass you can’t afford to skip. Dan also shares powerful Google Doc and Drive hacks, Reddit Answers insights, and the secret to press releases that actually work in 2025. You'll also hear real-world case studies, step-by-step backlink playbooks, and warnings about common Fiverr SEO scams.</p>
<p> </p>
<p>What You'll Learn in This Episode:</p>
<p>- Why press releases are still king for white hat SEO</p>
<p>- How to safely build backlinks to your Amazon listings</p>
<p>- The “Pinterest Method” to boost SEO for ecommerce</p>
<p>- Using Reddit Answers &amp; Quora to dominate LLMs</p>
<p>- How Amazon sellers can get indexed by Google faster</p>
<p>- Leveraging tools like SparkToro, Google Docs, and IFTTT</p>
<p>- Why most SEO advice is outdated (and what to do instead)</p>
<p>- Dan’s secret $500 backlink strategy for Amazon sellers</p>
<p>🔔 Subscribe for more episodes on Amazon growth, AI tools, and ecommerce marketing tactics: <a href='https://www.youtube.com/@lunchwithnorm'>https://www.youtube.com/@lunchwithnorm</a></p>
<p> </p>
<p>Chapters</p>
<p>00:00  White Hat Backlink Secrets</p>
<p>04:17  Rank Amazon Listings on Google</p>
<p>07:38  Social Profiles = Backlinks</p>
<p>10:46  Plant Your Flag on Blogger &amp; Tumblr</p>
<p>13:52  Fiverr SEO Gigs: Worth It?</p>
<p>17:55  Avoid Junk Links at All Costs</p>
<p>21:01  Backlinks via Scholarships?</p>
<p>30:09  How to Index in LLMs</p>
<p>33:24  LLMs.txt vs Robots.txt</p>
<p>36:50  Reddit Answers = SEO Gold</p>
<p>40:45 Use a Website Newsroom</p>
<p>44:08 Evergreen Press Release Strategy</p>
<p>48:00  Google Prioritizes News First</p>
<p>52:06  Google Docs = SEO Weapon</p>
<p>55:12  No-Follow Links Still Help?</p>
<p>59:51 Connect with Dan on LinkedIn ______________________________________</p>
<p>This episode is brought to you by Flat World Network:</p>
<p>Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.</p>
<p>💥 Get your FREE Amazon Audit - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/</a></p>
<p>______________________________________</p>
<p>Sponsors: AZRank - <a href='https://azrank.com/#freequote'>https://azrank.com/#freequote </a></p>
<p>AZ One Step - <a href='https://www.amzonestep.com/'>https://www.amzonestep.com/ </a></p>
<p>Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/</a></p>
<p> </p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/dy6qg73r7hvik3gc/Lunch_with_norm_Dan_Kurtz_2-esv2-90p-bg-99paxls0.mp3" length="29442476" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Amazon sellers, if you’re ignoring off-Amazon SEO, you’re leaving massive money on the table. In this episode of Lunch With Norm, digital marketing expert Dan Kurtz breaks down cutting-edge strategies to boost your Amazon product rankings on Google using backlinks, press releases, Pinterest, Reddit, and AI tools.
 
Whether you’re a beginner learning how to build safe backlinks, or a 7-figure seller looking to get indexed in LLMs (Large Language Models) like Gemini or ChatGPT. This is a masterclass you can’t afford to skip. Dan also shares powerful Google Doc and Drive hacks, Reddit Answers insights, and the secret to press releases that actually work in 2025. You'll also hear real-world case studies, step-by-step backlink playbooks, and warnings about common Fiverr SEO scams.
 
What You'll Learn in This Episode:
- Why press releases are still king for white hat SEO
- How to safely build backlinks to your Amazon listings
- The “Pinterest Method” to boost SEO for ecommerce
- Using Reddit Answers &amp; Quora to dominate LLMs
- How Amazon sellers can get indexed by Google faster
- Leveraging tools like SparkToro, Google Docs, and IFTTT
- Why most SEO advice is outdated (and what to do instead)
- Dan’s secret $500 backlink strategy for Amazon sellers
🔔 Subscribe for more episodes on Amazon growth, AI tools, and ecommerce marketing tactics: https://www.youtube.com/@lunchwithnorm
 
Chapters
00:00  White Hat Backlink Secrets
04:17  Rank Amazon Listings on Google
07:38  Social Profiles = Backlinks
10:46  Plant Your Flag on Blogger &amp; Tumblr
13:52  Fiverr SEO Gigs: Worth It?
17:55  Avoid Junk Links at All Costs
21:01  Backlinks via Scholarships?
30:09  How to Index in LLMs
33:24  LLMs.txt vs Robots.txt
36:50  Reddit Answers = SEO Gold
40:45 Use a Website Newsroom
44:08 Evergreen Press Release Strategy
48:00  Google Prioritizes News First
52:06  Google Docs = SEO Weapon
55:12  No-Follow Links Still Help?
59:51 Connect with Dan on LinkedIn ______________________________________
This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/
______________________________________
Sponsors: AZRank - https://azrank.com/#freequote 
AZ One Step - https://www.amzonestep.com/ 
Sellerboard - https://sellerboard.com/?p=02091 
ConnectCash - https://connectcash.io/ 
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa 
Flat World Network - https://flatworldnetwork.com/ 
Marketing Misfits - https://marketingmisfits.co/
 ]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3680</itunes:duration>
                <itunes:episode>659</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>TikTok Live Saved My Business...  | Jared Mortensen</title>
        <itunes:title>TikTok Live Saved My Business...  | Jared Mortensen</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/tiktok-live-saved-my-business-jared-mortensen/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/tiktok-live-saved-my-business-jared-mortensen/#comments</comments>        <pubDate>Mon, 25 Aug 2025 15:53:12 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/ce544408-17c4-3194-941a-e6ba9272d027</guid>
                                    <description><![CDATA[<p>In this episode of Lunch with Norm, we sit down with Jared Mortensen, the founder and CEO of Real Man Apparel, who went from aerospace exec to eCommerce powerhouse, building a men’s underwear brand that’s already hit $6 million+ in annual sales.</p>
<p>The secret?</p>
<p>TikTok Live.</p>
<p>We explore how Jared turned a cash-flow crisis into viral success with authentic livestreaming, community-building, and algorithm mastery. You'll hear the raw truth behind his startup journey, how he manages fulfillment from Amazon MCF to Shopify, and why engagement-first livestreams are the future of eCommerce.</p>
<p>✅ Learn the secret to TikTok Live selling</p>
<p>✅ Why your first 30 seconds can make or break your stream</p>
<p>✅ How to deal with trolls, engage customers, and build real loyalty</p>
<p>✅ Behind-the-scenes of a multi-studio livestream setup</p>
<p>✅ Why Real Man Apparel offers 36 size combinations — and why that matters</p>
<p>✅ The "halo effect" of TikTok on Amazon SEO and branded search If you're an eCommerce seller, DTC brand, Amazon seller, or just want to learn how to go viral while staying authentic, this is the masterclass you didn’t know you needed.</p>
<p>🛒 Visit Real Man Apparel: rmac.store</p>
<p>💡 Want more expert tips? Subscribe to Lunch with Norm and never miss a beat.</p>
<p> </p>
<p>Chapters</p>
<p>00:00 TikTok Live Business</p>
<p>02:46 Amazon Influencer Struggles</p>
<p>05:37 Why Mods Matter</p>
<p>08:25 Compression vs. Sweat Sales</p>
<p>11:24 Handling TikTok Trolls</p>
<p>14:57 Cash Crisis to Comeback</p>
<p>18:01 TikTok Live Gear Setup</p>
<p>21:06 Affiliate Setup Checklist</p>
<p>24:36 Order Tracking Tools</p>
<p>27:51 TikTok Sales Secret</p>
<p>31:07 How Long to Stream?</p>
<p>34:19 Shopify + Branded Search</p>
<p>37:30 Stand Out With Quality</p>
<p>41:00 Real Customer Loyalty Tips</p>
<p>44:15 TikTok Live Teasers</p>
<p>47:36 Biggest Live Mistakes</p>
<p>51:06 Sub-Brands for Growth</p>
<p>54:06 Give Back + Learn More</p>
<p>______________________________________</p>
<p>This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.</p>
<p>💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________</p>
<p>Sponsors:</p>
<p>Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>AZ Rank - <a href='https://azrank.com/#get-quote'>https://azrank.com/#get-quote </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Levanta - Affiliate Shift Calculator → <a href='https://hubs.ly/Q03jnb3B0'>https://hubs.ly/Q03jnb3B0 </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>HONU Worldwide - <a href='https://honuworldwide.com/'>https://honuworldwide.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/ </a></p>
<p>Start. Scale. Exit. Repeat - <a href='https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL'>https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL </a></p>
<p> </p>
<p>Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode of Lunch with Norm, we sit down with Jared Mortensen, the founder and CEO of Real Man Apparel, who went from aerospace exec to eCommerce powerhouse, building a men’s underwear brand that’s already hit $6 million+ in annual sales.</p>
<p>The secret?</p>
<p>TikTok Live.</p>
<p>We explore how Jared turned a cash-flow crisis into viral success with authentic livestreaming, community-building, and algorithm mastery. You'll hear the raw truth behind his startup journey, how he manages fulfillment from Amazon MCF to Shopify, and why engagement-first livestreams are the future of eCommerce.</p>
<p>✅ Learn the secret to TikTok Live selling</p>
<p>✅ Why your first 30 seconds can make or break your stream</p>
<p>✅ How to deal with trolls, engage customers, and build real loyalty</p>
<p>✅ Behind-the-scenes of a multi-studio livestream setup</p>
<p>✅ Why Real Man Apparel offers 36 size combinations — and why that matters</p>
<p>✅ The "halo effect" of TikTok on Amazon SEO and branded search If you're an eCommerce seller, DTC brand, Amazon seller, or just want to learn how to go viral while staying authentic, this is the masterclass you didn’t know you needed.</p>
<p>🛒 Visit Real Man Apparel: rmac.store</p>
<p>💡 Want more expert tips? Subscribe to Lunch with Norm and never miss a beat.</p>
<p> </p>
<p>Chapters</p>
<p>00:00 TikTok Live Business</p>
<p>02:46 Amazon Influencer Struggles</p>
<p>05:37 Why Mods Matter</p>
<p>08:25 Compression vs. Sweat Sales</p>
<p>11:24 Handling TikTok Trolls</p>
<p>14:57 Cash Crisis to Comeback</p>
<p>18:01 TikTok Live Gear Setup</p>
<p>21:06 Affiliate Setup Checklist</p>
<p>24:36 Order Tracking Tools</p>
<p>27:51 TikTok Sales Secret</p>
<p>31:07 How Long to Stream?</p>
<p>34:19 Shopify + Branded Search</p>
<p>37:30 Stand Out With Quality</p>
<p>41:00 Real Customer Loyalty Tips</p>
<p>44:15 TikTok Live Teasers</p>
<p>47:36 Biggest Live Mistakes</p>
<p>51:06 Sub-Brands for Growth</p>
<p>54:06 Give Back + Learn More</p>
<p>______________________________________</p>
<p>This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.</p>
<p>💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________</p>
<p>Sponsors:</p>
<p>Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>AZ Rank - <a href='https://azrank.com/#get-quote'>https://azrank.com/#get-quote </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Levanta - Affiliate Shift Calculator → <a href='https://hubs.ly/Q03jnb3B0'>https://hubs.ly/Q03jnb3B0 </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>HONU Worldwide - <a href='https://honuworldwide.com/'>https://honuworldwide.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/ </a></p>
<p>Start. Scale. Exit. Repeat - <a href='https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL'>https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL </a></p>
<p> </p>
<p>Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/j6fmfsp3wn9yymbs/Lunch_with_norm_Jared_Mortensen9dpes.mp3" length="52863830" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In this episode of Lunch with Norm, we sit down with Jared Mortensen, the founder and CEO of Real Man Apparel, who went from aerospace exec to eCommerce powerhouse, building a men’s underwear brand that’s already hit $6 million+ in annual sales.
The secret?
TikTok Live.
We explore how Jared turned a cash-flow crisis into viral success with authentic livestreaming, community-building, and algorithm mastery. You'll hear the raw truth behind his startup journey, how he manages fulfillment from Amazon MCF to Shopify, and why engagement-first livestreams are the future of eCommerce.
✅ Learn the secret to TikTok Live selling
✅ Why your first 30 seconds can make or break your stream
✅ How to deal with trolls, engage customers, and build real loyalty
✅ Behind-the-scenes of a multi-studio livestream setup
✅ Why Real Man Apparel offers 36 size combinations — and why that matters
✅ The "halo effect" of TikTok on Amazon SEO and branded search If you're an eCommerce seller, DTC brand, Amazon seller, or just want to learn how to go viral while staying authentic, this is the masterclass you didn’t know you needed.
🛒 Visit Real Man Apparel: rmac.store
💡 Want more expert tips? Subscribe to Lunch with Norm and never miss a beat.
 
Chapters
00:00 TikTok Live Business
02:46 Amazon Influencer Struggles
05:37 Why Mods Matter
08:25 Compression vs. Sweat Sales
11:24 Handling TikTok Trolls
14:57 Cash Crisis to Comeback
18:01 TikTok Live Gear Setup
21:06 Affiliate Setup Checklist
24:36 Order Tracking Tools
27:51 TikTok Sales Secret
31:07 How Long to Stream?
34:19 Shopify + Branded Search
37:30 Stand Out With Quality
41:00 Real Customer Loyalty Tips
44:15 TikTok Live Teasers
47:36 Biggest Live Mistakes
51:06 Sub-Brands for Growth
54:06 Give Back + Learn More
______________________________________
This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________
Sponsors:
Sellerboard - https://sellerboard.com/?p=02091 
AZ Rank - https://azrank.com/#get-quote 
ConnectCash - https://connectcash.io/ 
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa 
Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 
Flat World Network - https://flatworldnetwork.com/ 
HONU Worldwide - https://honuworldwide.com/ 
Marketing Misfits - https://marketingmisfits.co/ 
Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL 
 
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3303</itunes:duration>
                <itunes:episode>658</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Your Emails Are Going Straight to Spam (Let's Fix That) | Daniel Shnaider</title>
        <itunes:title>Your Emails Are Going Straight to Spam (Let's Fix That) | Daniel Shnaider</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/your-emails-are-going-straight-to-spam-lets-fix-that-daniel-shnaider/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/your-emails-are-going-straight-to-spam-lets-fix-that-daniel-shnaider/#comments</comments>        <pubDate>Mon, 18 Aug 2025 16:32:40 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/bbad2c82-c402-319e-a799-37b198498e64</guid>
                                    <description><![CDATA[<p>Email isn’t dead but your inbox deliverability might be.</p>
<p>Use code:WEBINAR25 for 25% off on all the Warmy subscriptions <a href='https://www.warmy.io/'>https://www.warmy.io/ </a></p>
<p>In this must-watch episode, we dive into the real reasons why your cold emails, newsletters, and campaigns aren't reaching your audience and it's not your subject line. Daniel Shnaider, co-founder of Warmy.io and seasoned SaaS entrepreneur, reveals the hidden traps most brands fall into from domain reputation to DMARC, SPF, and DKIM settings and explains how AI-powered email warm-up strategies can revive your campaigns. 🎯 Whether you’re an Amazon seller, SaaS founder, or eCommerce brand, this episode delivers tactical insights to help you reclaim your inbox placement and boost revenue by up to 44%. We also uncover shocking results from testing our own email list… and it wasn’t pretty.</p>
<p> </p>
<p>👇 In this episode, you’ll learn:</p>
<p>- Why your emails aren’t landing (even if you think they are)</p>
<p>- How to protect your domain from being flagged or spoofed</p>
<p>- When to use dummy domains and subdomains</p>
<p>- Why cold emails fail with Mailchimp and Klaviyo</p>
<p>- How AI is transforming email deliverability</p>
<p>- Tools and workflows that actually work (Warmy, AnyBiz, and more)</p>
<p>- Why email is still the highest ROI channel in 2025</p>
<p> </p>
<p>Timestamps</p>
<p>00:00 Boost Revenue with Email</p>
<p>02:37 Open Rates Dropping?</p>
<p>06:30 Stuck in Spam Folders</p>
<p>09:49 Amazon Seller List Hacks</p>
<p>13:15 Gmail Reputation Risks</p>
<p>16:24 Cold Emailing Rules</p>
<p>19:30 Why Old Domains Win</p>
<p>23:11 Campaign Setup Walkthrough</p>
<p>26:16 $ Millions from Email</p>
<p>28:54 AI-Powered Email Warm-Up</p>
<p>32:11 95% Deliverability Tips</p>
<p>35:54 Best Email Tools 2025</p>
<p>38:44 Meet Warmy (Spam Fix)</p>
<p>42:15 Amazon Insert Tricks</p>
<p>45:33 Domain Age = Trust</p>
<p>______________________________________</p>
<p>This episode is brought to you by Flat World Network:</p>
<p>Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>______________________________________</p>
<p>Sponsors: Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>HONU Worldwide - <a href='https://honuworldwide.com/'>https://honuworldwide.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/ </a></p>
<p>Start. Scale. Exit. Repeat - <a href='https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL'>https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL</a></p>
<p> </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Email isn’t dead but your inbox deliverability might be.</p>
<p>Use code:WEBINAR25 for 25% off on all the Warmy subscriptions <a href='https://www.warmy.io/'>https://www.warmy.io/ </a></p>
<p>In this must-watch episode, we dive into the real reasons why your cold emails, newsletters, and campaigns aren't reaching your audience and it's not your subject line. Daniel Shnaider, co-founder of Warmy.io and seasoned SaaS entrepreneur, reveals the hidden traps most brands fall into from domain reputation to DMARC, SPF, and DKIM settings and explains how AI-powered email warm-up strategies can revive your campaigns. 🎯 Whether you’re an Amazon seller, SaaS founder, or eCommerce brand, this episode delivers tactical insights to help you reclaim your inbox placement and boost revenue by up to 44%. We also uncover shocking results from testing our own email list… and it wasn’t pretty.</p>
<p> </p>
<p>👇 In this episode, you’ll learn:</p>
<p>- Why your emails aren’t landing (even if you think they are)</p>
<p>- How to protect your domain from being flagged or spoofed</p>
<p>- When to use dummy domains and subdomains</p>
<p>- Why cold emails fail with Mailchimp and Klaviyo</p>
<p>- How AI is transforming email deliverability</p>
<p>- Tools and workflows that actually work (Warmy, AnyBiz, and more)</p>
<p>- Why email is still the highest ROI channel in 2025</p>
<p> </p>
<p>Timestamps</p>
<p>00:00 Boost Revenue with Email</p>
<p>02:37 Open Rates Dropping?</p>
<p>06:30 Stuck in Spam Folders</p>
<p>09:49 Amazon Seller List Hacks</p>
<p>13:15 Gmail Reputation Risks</p>
<p>16:24 Cold Emailing Rules</p>
<p>19:30 Why Old Domains Win</p>
<p>23:11 Campaign Setup Walkthrough</p>
<p>26:16 $ Millions from Email</p>
<p>28:54 AI-Powered Email Warm-Up</p>
<p>32:11 95% Deliverability Tips</p>
<p>35:54 Best Email Tools 2025</p>
<p>38:44 Meet Warmy (Spam Fix)</p>
<p>42:15 Amazon Insert Tricks</p>
<p>45:33 Domain Age = Trust</p>
<p>______________________________________</p>
<p>This episode is brought to you by Flat World Network:</p>
<p>Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>______________________________________</p>
<p>Sponsors: Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>HONU Worldwide - <a href='https://honuworldwide.com/'>https://honuworldwide.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/ </a></p>
<p>Start. Scale. Exit. Repeat - <a href='https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL'>https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL</a></p>
<p> </p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/hazjzk7vis3awan8/Lunch_with_norm_-_Daniel_Shnaideraccd4.mp3" length="48970454" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Email isn’t dead but your inbox deliverability might be.
Use code:WEBINAR25 for 25% off on all the Warmy subscriptions https://www.warmy.io/ 
In this must-watch episode, we dive into the real reasons why your cold emails, newsletters, and campaigns aren't reaching your audience and it's not your subject line. Daniel Shnaider, co-founder of Warmy.io and seasoned SaaS entrepreneur, reveals the hidden traps most brands fall into from domain reputation to DMARC, SPF, and DKIM settings and explains how AI-powered email warm-up strategies can revive your campaigns. 🎯 Whether you’re an Amazon seller, SaaS founder, or eCommerce brand, this episode delivers tactical insights to help you reclaim your inbox placement and boost revenue by up to 44%. We also uncover shocking results from testing our own email list… and it wasn’t pretty.
 
👇 In this episode, you’ll learn:
- Why your emails aren’t landing (even if you think they are)
- How to protect your domain from being flagged or spoofed
- When to use dummy domains and subdomains
- Why cold emails fail with Mailchimp and Klaviyo
- How AI is transforming email deliverability
- Tools and workflows that actually work (Warmy, AnyBiz, and more)
- Why email is still the highest ROI channel in 2025
 
Timestamps
00:00 Boost Revenue with Email
02:37 Open Rates Dropping?
06:30 Stuck in Spam Folders
09:49 Amazon Seller List Hacks
13:15 Gmail Reputation Risks
16:24 Cold Emailing Rules
19:30 Why Old Domains Win
23:11 Campaign Setup Walkthrough
26:16 $ Millions from Email
28:54 AI-Powered Email Warm-Up
32:11 95% Deliverability Tips
35:54 Best Email Tools 2025
38:44 Meet Warmy (Spam Fix)
42:15 Amazon Insert Tricks
45:33 Domain Age = Trust
______________________________________
This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ 
______________________________________
Sponsors: Sellerboard - https://sellerboard.com/?p=02091 
ConnectCash - https://connectcash.io/ 
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa 
Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ 
HONU Worldwide - https://honuworldwide.com/ 
Marketing Misfits - https://marketingmisfits.co/ 
Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL
 ]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3060</itunes:duration>
                <itunes:episode>657</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Amazon Sellers Are Making The Move Abroad | Global Expansion with Alexandra Ramirez</title>
        <itunes:title>Amazon Sellers Are Making The Move Abroad | Global Expansion with Alexandra Ramirez</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/amazon-sellers-are-making-the-move-abroad-global-expansion-with-alexandra-ramirez/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/amazon-sellers-are-making-the-move-abroad-global-expansion-with-alexandra-ramirez/#comments</comments>        <pubDate>Tue, 12 Aug 2025 11:50:11 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/67a02031-b81a-3ec5-b23b-a8845b57a40a</guid>
                                    <description><![CDATA[<p>Thinking about expanding your Amazon business beyond the U.S.? In this episode of Lunch With Norm, international expansion expert Alexandra Ramirez reveals why smart Amazon sellers are scaling faster, spending less, and facing almost no competition in certain European markets.</p>
<p>You’ll learn:</p>
<p>- Why the UK, Germany, and France are the easiest and most profitable markets to enter.</p>
<p>- How to navigate VAT registration, compliance, and cross-border logistics.</p>
<p>- The truth about Pan-EU FBA and how it can help you sell in up to 7 countries with only 2 VAT numbers.</p>
<p>- Common mistakes sellers make with EPR eco taxes, labeling, and cultural localization.</p>
<p>- Real examples of sellers who discovered their products were already being resold overseas—without their knowledge.</p>
<p> </p>
<p>With over 500 million online shoppers in Europe and lower market saturation compared to the U.S., the opportunity for growth has never been bigger. Allie breaks down the step-by-step process for entering new marketplaces, from conducting keyword research to tailoring your listings for cultural differences in each country. You’ll also hear about the hidden costs and compliance traps that can shut your listings down if ignored, and how the right strategy can make European expansion profitable from day one.</p>
<p>Timestamps</p>
<p>00:00 Why Amazon Sellers Are Struggling in the U.S.</p>
<p>02:18 The 2025 Global Expansion Playbook</p>
<p>05:17 500 Million Untapped Customers</p>
<p>08:00 UK &amp; Germany: The Gateway Markets</p>
<p>10:36 The Costliest Compliance Mistakes</p>
<p>13:12 UK Packaging Rules Demystified</p>
<p>15:43 Relabeling &amp; Forecasting Pitfalls</p>
<p>19:32 Why 7-Figure Sellers Rely on CPAs</p>
<p>22:24 Escaping China Manufacturing Risks</p>
<p>24:54 The Wheel of Kelsey Giveaway</p>
<p>29:56 European Expansion Logistics</p>
<p>32:20 How Long It Really Takes</p>
<p>35:14 Cultural Localization Secrets</p>
<p>38:20 Pro Tools for Market Research</p>
<p>41:31 Realistic Launch Timelines</p>
<p>43:53 Should You Expand Yet?</p>
<p>This episode is a must-watch for Amazon sellers, creative directors, and ecommerce marketers looking to future-proof their content strategy in 2025 and beyond.</p>
<p>______________________________________</p>
<p>This episode is brought to you by Flat World Network:</p>
<p>Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.</p>
<p>💥 Get your FREE Amazon Audit - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>______________________________________</p>
<p>Sponsors:</p>
<p>Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Levanta - Affiliate Shift Calculator → <a href='https://hubs.ly/Q03jnb3B0'>https://hubs.ly/Q03jnb3B0 </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>HONU Worldwide - <a href='https://honuworldwide.com/'>https://honuworldwide.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/ </a></p>
<p>Start. Scale. Exit. Repeat - <a href='https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL'>https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL </a></p>
<p> </p>
<p>Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>📌 Subscribe for weekly insights from the top minds in ecommerce, Amazon, and AI innovation.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Thinking about expanding your Amazon business beyond the U.S.? In this episode of Lunch With Norm, international expansion expert Alexandra Ramirez reveals why smart Amazon sellers are scaling faster, spending less, and facing almost no competition in certain European markets.</p>
<p>You’ll learn:</p>
<p>- Why the UK, Germany, and France are the easiest and most profitable markets to enter.</p>
<p>- How to navigate VAT registration, compliance, and cross-border logistics.</p>
<p>- The truth about Pan-EU FBA and how it can help you sell in up to 7 countries with only 2 VAT numbers.</p>
<p>- Common mistakes sellers make with EPR eco taxes, labeling, and cultural localization.</p>
<p>- Real examples of sellers who discovered their products were already being resold overseas—without their knowledge.</p>
<p> </p>
<p>With over 500 million online shoppers in Europe and lower market saturation compared to the U.S., the opportunity for growth has never been bigger. Allie breaks down the step-by-step process for entering new marketplaces, from conducting keyword research to tailoring your listings for cultural differences in each country. You’ll also hear about the hidden costs and compliance traps that can shut your listings down if ignored, and how the right strategy can make European expansion profitable from day one.</p>
<p>Timestamps</p>
<p>00:00 Why Amazon Sellers Are Struggling in the U.S.</p>
<p>02:18 The 2025 Global Expansion Playbook</p>
<p>05:17 500 Million Untapped Customers</p>
<p>08:00 UK &amp; Germany: The Gateway Markets</p>
<p>10:36 The Costliest Compliance Mistakes</p>
<p>13:12 UK Packaging Rules Demystified</p>
<p>15:43 Relabeling &amp; Forecasting Pitfalls</p>
<p>19:32 Why 7-Figure Sellers Rely on CPAs</p>
<p>22:24 Escaping China Manufacturing Risks</p>
<p>24:54 The Wheel of Kelsey Giveaway</p>
<p>29:56 European Expansion Logistics</p>
<p>32:20 How Long It Really Takes</p>
<p>35:14 Cultural Localization Secrets</p>
<p>38:20 Pro Tools for Market Research</p>
<p>41:31 Realistic Launch Timelines</p>
<p>43:53 Should You Expand Yet?</p>
<p>This episode is a must-watch for Amazon sellers, creative directors, and ecommerce marketers looking to future-proof their content strategy in 2025 and beyond.</p>
<p>______________________________________</p>
<p>This episode is brought to you by Flat World Network:</p>
<p>Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.</p>
<p>💥 Get your FREE Amazon Audit - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>______________________________________</p>
<p>Sponsors:</p>
<p>Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Levanta - Affiliate Shift Calculator → <a href='https://hubs.ly/Q03jnb3B0'>https://hubs.ly/Q03jnb3B0 </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>HONU Worldwide - <a href='https://honuworldwide.com/'>https://honuworldwide.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/ </a></p>
<p>Start. Scale. Exit. Repeat - <a href='https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL'>https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL </a></p>
<p> </p>
<p>Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>📌 Subscribe for weekly insights from the top minds in ecommerce, Amazon, and AI innovation.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/xbw55s9vq8uj4tf3/Norman_Farrar_-_Ali_Ramireza62cn.mp3" length="42895574" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Thinking about expanding your Amazon business beyond the U.S.? In this episode of Lunch With Norm, international expansion expert Alexandra Ramirez reveals why smart Amazon sellers are scaling faster, spending less, and facing almost no competition in certain European markets.
You’ll learn:
- Why the UK, Germany, and France are the easiest and most profitable markets to enter.
- How to navigate VAT registration, compliance, and cross-border logistics.
- The truth about Pan-EU FBA and how it can help you sell in up to 7 countries with only 2 VAT numbers.
- Common mistakes sellers make with EPR eco taxes, labeling, and cultural localization.
- Real examples of sellers who discovered their products were already being resold overseas—without their knowledge.
 
With over 500 million online shoppers in Europe and lower market saturation compared to the U.S., the opportunity for growth has never been bigger. Allie breaks down the step-by-step process for entering new marketplaces, from conducting keyword research to tailoring your listings for cultural differences in each country. You’ll also hear about the hidden costs and compliance traps that can shut your listings down if ignored, and how the right strategy can make European expansion profitable from day one.
Timestamps
00:00 Why Amazon Sellers Are Struggling in the U.S.
02:18 The 2025 Global Expansion Playbook
05:17 500 Million Untapped Customers
08:00 UK &amp; Germany: The Gateway Markets
10:36 The Costliest Compliance Mistakes
13:12 UK Packaging Rules Demystified
15:43 Relabeling &amp; Forecasting Pitfalls
19:32 Why 7-Figure Sellers Rely on CPAs
22:24 Escaping China Manufacturing Risks
24:54 The Wheel of Kelsey Giveaway
29:56 European Expansion Logistics
32:20 How Long It Really Takes
35:14 Cultural Localization Secrets
38:20 Pro Tools for Market Research
41:31 Realistic Launch Timelines
43:53 Should You Expand Yet?
This episode is a must-watch for Amazon sellers, creative directors, and ecommerce marketers looking to future-proof their content strategy in 2025 and beyond.
______________________________________
This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ 
______________________________________
Sponsors:
Sellerboard - https://sellerboard.com/?p=02091 
ConnectCash - https://connectcash.io/ 
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa 
Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 
Flat World Network - https://flatworldnetwork.com/ 
HONU Worldwide - https://honuworldwide.com/ 
Marketing Misfits - https://marketingmisfits.co/ 
Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL 
 
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
📌 Subscribe for weekly insights from the top minds in ecommerce, Amazon, and AI innovation.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2680</itunes:duration>
                <itunes:episode>656</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>AI UGC Ads Are Outselling Humans (And You Can’t Tell They’re Fake) | Jon Gargiulo</title>
        <itunes:title>AI UGC Ads Are Outselling Humans (And You Can’t Tell They’re Fake) | Jon Gargiulo</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/ai-ugc-ads-are-outselling-humans-and-you-can-t-tell-they-re-fake-jon-gargiulo/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/ai-ugc-ads-are-outselling-humans-and-you-can-t-tell-they-re-fake-jon-gargiulo/#comments</comments>        <pubDate>Mon, 04 Aug 2025 16:52:20 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/70037b6f-b205-3879-9ebf-3ff35ee9a9ea</guid>
                                    <description><![CDATA[<p>What if you could create scroll-stopping video ads without a studio, expensive shoots, or even real people?</p>
<p>🔥Try sellerboard, a profit tracking tool, for free for 2 months! - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>In this episode of Lunch With Norm, we're diving deep into how AI-powered UGC ads are changing the game for Amazon and DTC brands. 🚀 John Gargiulo, founder of AirPost.ai and former SVP at BlueStacks, breaks down how top brands are scaling their ad creative fast using AI agents, human-AI workflows, and custom personas. He shares real examples of video ads created with nothing but prompts—and how they’re outperforming traditional content.</p>
<p>We also explore:</p>
<p>- Why polished ads no longer convert like they used to</p>
<p>- How UGC and AI together boost conversions on Amazon</p>
<p>- Prompting tips and custom GPT hacks that actually work</p>
<p>- AI agents vs. automations in ad production</p>
<p>- What creators and marketers need to know now to stay competitive</p>
<p>Timestamps</p>
<p>00:00 AI UGC Ads Are Taking Over</p>
<p>02:37 Why Most AI Ads Still Suck</p>
<p>05:38 The AI “Uncanny Valley” Problem</p>
<p>08:54 Real Humans Still Needed in AI</p>
<p>11:11 Why AI Video Still Frustrates Creators</p>
<p>13:57 AI Agents: The Missing Link?</p>
<p>16:52 Controlling AI Messaging &amp; Brand Voice</p>
<p>19:33 Kevin King on Smart Seller AI</p>
<p>22:13 AI vs Human Authenticity in Content</p>
<p>24:25 Shocking AI Ad: Crying Over Weight Loss?</p>
<p>27:15 Sellerboard: Know Your Real Profit</p>
<p>29:55 IKEA Model: AI Ads on a Budget</p>
<p>32:31 Automation vs AI: What’s the Difference?</p>
<p>36:24 How Companies Are Adopting AI Right Now</p>
<p>39:32 Real AI Content Examples You Must See</p>
<p>42:18 Giveaway Winner + Episode Recap</p>
<p>This episode is a must-watch for Amazon sellers, creative directors, and ecommerce marketers looking to future-proof their content strategy in 2025 and beyond.</p>
<p>______________________________________</p>
<p>This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>______________________________________</p>
<p>Sponsors: Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Levanta - Affiliate Shift Calculator → <a href='https://hubs.ly/Q03jnb3B0'>https://hubs.ly/Q03jnb3B0 </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>HONU Worldwide - <a href='https://honuworldwide.com/'>https://honuworldwide.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/ </a></p>
<p>Start. Scale. Exit. Repeat - <a href='https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL'>https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL </a></p>
<p>Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p> </p>
<p>📌 Subscribe for weekly insights from the top minds in ecommerce, Amazon, and AI innovation.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>What if you could create scroll-stopping video ads without a studio, expensive shoots, or even real people?</p>
<p>🔥Try sellerboard, a profit tracking tool, for free for 2 months! - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>In this episode of Lunch With Norm, we're diving deep into how AI-powered UGC ads are changing the game for Amazon and DTC brands. 🚀 John Gargiulo, founder of AirPost.ai and former SVP at BlueStacks, breaks down how top brands are scaling their ad creative fast using AI agents, human-AI workflows, and custom personas. He shares real examples of video ads created with nothing but prompts—and how they’re outperforming traditional content.</p>
<p>We also explore:</p>
<p>- Why polished ads no longer convert like they used to</p>
<p>- How UGC and AI together boost conversions on Amazon</p>
<p>- Prompting tips and custom GPT hacks that actually work</p>
<p>- AI agents vs. automations in ad production</p>
<p>- What creators and marketers need to know now to stay competitive</p>
<p>Timestamps</p>
<p>00:00 AI UGC Ads Are Taking Over</p>
<p>02:37 Why Most AI Ads Still Suck</p>
<p>05:38 The AI “Uncanny Valley” Problem</p>
<p>08:54 Real Humans Still Needed in AI</p>
<p>11:11 Why AI Video Still Frustrates Creators</p>
<p>13:57 AI Agents: The Missing Link?</p>
<p>16:52 Controlling AI Messaging &amp; Brand Voice</p>
<p>19:33 Kevin King on Smart Seller AI</p>
<p>22:13 AI vs Human Authenticity in Content</p>
<p>24:25 Shocking AI Ad: Crying Over Weight Loss?</p>
<p>27:15 Sellerboard: Know Your Real Profit</p>
<p>29:55 IKEA Model: AI Ads on a Budget</p>
<p>32:31 Automation vs AI: What’s the Difference?</p>
<p>36:24 How Companies Are Adopting AI Right Now</p>
<p>39:32 Real AI Content Examples You Must See</p>
<p>42:18 Giveaway Winner + Episode Recap</p>
<p>This episode is a must-watch for Amazon sellers, creative directors, and ecommerce marketers looking to future-proof their content strategy in 2025 and beyond.</p>
<p>______________________________________</p>
<p>This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>______________________________________</p>
<p>Sponsors: Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Levanta - Affiliate Shift Calculator → <a href='https://hubs.ly/Q03jnb3B0'>https://hubs.ly/Q03jnb3B0 </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>HONU Worldwide - <a href='https://honuworldwide.com/'>https://honuworldwide.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/ </a></p>
<p>Start. Scale. Exit. Repeat - <a href='https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL'>https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL </a></p>
<p>Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p> </p>
<p>📌 Subscribe for weekly insights from the top minds in ecommerce, Amazon, and AI innovation.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/kr593qqp3qgtzbna/Norman_Farrar_-_John_Gargiulo716ik.mp3" length="41778902" type="audio/mpeg"/>
        <itunes:summary><![CDATA[What if you could create scroll-stopping video ads without a studio, expensive shoots, or even real people?
🔥Try sellerboard, a profit tracking tool, for free for 2 months! - https://sellerboard.com/?p=02091 
In this episode of Lunch With Norm, we're diving deep into how AI-powered UGC ads are changing the game for Amazon and DTC brands. 🚀 John Gargiulo, founder of AirPost.ai and former SVP at BlueStacks, breaks down how top brands are scaling their ad creative fast using AI agents, human-AI workflows, and custom personas. He shares real examples of video ads created with nothing but prompts—and how they’re outperforming traditional content.
We also explore:
- Why polished ads no longer convert like they used to
- How UGC and AI together boost conversions on Amazon
- Prompting tips and custom GPT hacks that actually work
- AI agents vs. automations in ad production
- What creators and marketers need to know now to stay competitive
Timestamps
00:00 AI UGC Ads Are Taking Over
02:37 Why Most AI Ads Still Suck
05:38 The AI “Uncanny Valley” Problem
08:54 Real Humans Still Needed in AI
11:11 Why AI Video Still Frustrates Creators
13:57 AI Agents: The Missing Link?
16:52 Controlling AI Messaging &amp; Brand Voice
19:33 Kevin King on Smart Seller AI
22:13 AI vs Human Authenticity in Content
24:25 Shocking AI Ad: Crying Over Weight Loss?
27:15 Sellerboard: Know Your Real Profit
29:55 IKEA Model: AI Ads on a Budget
32:31 Automation vs AI: What’s the Difference?
36:24 How Companies Are Adopting AI Right Now
39:32 Real AI Content Examples You Must See
42:18 Giveaway Winner + Episode Recap
This episode is a must-watch for Amazon sellers, creative directors, and ecommerce marketers looking to future-proof their content strategy in 2025 and beyond.
______________________________________
This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ 
______________________________________
Sponsors: Sellerboard - https://sellerboard.com/?p=02091 
ConnectCash - https://connectcash.io/ 
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa 
Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 
Flat World Network - https://flatworldnetwork.com/ 
HONU Worldwide - https://honuworldwide.com/ 
Marketing Misfits - https://marketingmisfits.co/ 
Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL 
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
 
📌 Subscribe for weekly insights from the top minds in ecommerce, Amazon, and AI innovation.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2611</itunes:duration>
                <itunes:episode>655</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Why AI Is Crushing Unprepared Amazon Sellers | Kevin King</title>
        <itunes:title>Why AI Is Crushing Unprepared Amazon Sellers | Kevin King</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/why-ai-is-crushing-unprepared-amazon-sellers-kevin-king/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/why-ai-is-crushing-unprepared-amazon-sellers-kevin-king/#comments</comments>        <pubDate>Tue, 29 Jul 2025 11:23:14 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/77fb7fdc-7304-3b82-bb8a-339ddaff3b86</guid>
                                    <description><![CDATA[<p>AI isn't coming... it's here. And if you're an Amazon seller still doing business like it's 2022, you’re about to get replaced.</p>
<p>🔥Try sellerboard, a profit tracking tool, for free for 2 months! - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>Norm and Kevin's AI Workshop - <a href='https://book.stripe.com/fZufZh2kVcph7Bza6rcwg0P'>https://book.stripe.com/fZufZh2kVcph7Bza6rcwg0P </a></p>
<p> </p>
<p>In this Lunch With Norm episode, Kevin King drops the harsh truth: only 1 in 3 Amazon sellers will survive the AI shift in the next few years. We break down exactly how AI is changing Amazon PPC, product listings, and shopper behavior—and why most sellers have no idea what's coming. Since 1989, Kevin King been at the forefront of direct marketing, Amazon selling, and internet marketing. His cutting-edge strategies and extensive experience have empowered thousands.</p>
<p>You'll learn:</p>
<p>- Why Amazon may soon take full control of your PPC campaigns</p>
<p>- What Agentic AI and AEO (Answer Engine Optimization) mean for your listing traffic</p>
<p>- How to prepare your brand for AI-generated product pages and search results</p>
<p>- Why YouTube, press releases, and Reddit are the new ranking battlegrounds</p>
<p>- The tools Kevin is using for automation, LLMs optimization, and content syndication</p>
<p>- Why most AI content is trash—and how to rise above the noise</p>
<p>- How one press release ranked for 130+ keywords</p>
<p>- What sellers need to start doing right now to protect their business from irrelevance</p>
<p>Timestamps</p>
<p>00:00 How AI Is Taking Over Amazon</p>
<p>03:36 Why Amazon Sellers Should Be Worried</p>
<p>07:26 The Future of Amazon Search</p>
<p>10:53 What Is LLMS.txt</p>
<p>14:12 Reviews, Trust Signals &amp; AI Ranking</p>
<p>17:50 Why AI-Generated Video Fails</p>
<p>20:37 Creating Human-Level Quality</p>
<p>23:30 SEO vs AEO 26:26 Using RSS Feeds</p>
<p>29:55 Smart Next Steps for AI Adoption</p>
<p>33:04 Automation vs AI Agents</p>
<p>36:30 Press Release Hacks</p>
<p>40:29 Kevin’s Favorite AI Video Tool</p>
<p>43:31 Posting Daily YouTube Shorts with AI</p>
<p>46:50 Understanding the 5 Levels of Buyer Awareness</p>
<p>50:22 Exclusive Access: The AI Workshop for Sellers</p>
<p>💥 This episode isn't just a wake-up call. It's a roadmap. If you're serious about thriving as an Amazon seller in 2025 and beyond, you need to watch this now.</p>
<p>📅 Watch the replay of the AI Workshop mentioned in the episode at: <a href='https://billiondollarsellers.media'>https://billiondollarsellers.media </a></p>
<p>______________________________________</p>
<p>This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.</p>
<p>💥 Get your FREE Amazon Audit - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>______________________________________</p>
<p>Sponsors: Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Levanta - Affiliate Shift Calculator → <a href='https://hubs.ly/Q03jnb3B0'>https://hubs.ly/Q03jnb3B0 </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>HONU Worldwide - <a href='https://honuworldwide.com/'>https://honuworldwide.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/ </a></p>
<p>Start. Scale. Exit. Repeat - <a href='https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL'>https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL</a></p>
<p>Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>AI isn't coming... it's here. And if you're an Amazon seller still doing business like it's 2022, you’re about to get replaced.</p>
<p>🔥Try sellerboard, a profit tracking tool, for free for 2 months! - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>Norm and Kevin's AI Workshop - <a href='https://book.stripe.com/fZufZh2kVcph7Bza6rcwg0P'>https://book.stripe.com/fZufZh2kVcph7Bza6rcwg0P </a></p>
<p> </p>
<p>In this Lunch With Norm episode, Kevin King drops the harsh truth: only 1 in 3 Amazon sellers will survive the AI shift in the next few years. We break down exactly how AI is changing Amazon PPC, product listings, and shopper behavior—and why most sellers have no idea what's coming. Since 1989, Kevin King been at the forefront of direct marketing, Amazon selling, and internet marketing. His cutting-edge strategies and extensive experience have empowered thousands.</p>
<p>You'll learn:</p>
<p>- Why Amazon may soon take full control of your PPC campaigns</p>
<p>- What Agentic AI and AEO (Answer Engine Optimization) mean for your listing traffic</p>
<p>- How to prepare your brand for AI-generated product pages and search results</p>
<p>- Why YouTube, press releases, and Reddit are the new ranking battlegrounds</p>
<p>- The tools Kevin is using for automation, LLMs optimization, and content syndication</p>
<p>- Why most AI content is trash—and how to rise above the noise</p>
<p>- How one press release ranked for 130+ keywords</p>
<p>- What sellers need to start doing right now to protect their business from irrelevance</p>
<p>Timestamps</p>
<p>00:00 How AI Is Taking Over Amazon</p>
<p>03:36 Why Amazon Sellers Should Be Worried</p>
<p>07:26 The Future of Amazon Search</p>
<p>10:53 What Is LLMS.txt</p>
<p>14:12 Reviews, Trust Signals &amp; AI Ranking</p>
<p>17:50 Why AI-Generated Video Fails</p>
<p>20:37 Creating Human-Level Quality</p>
<p>23:30 SEO vs AEO 26:26 Using RSS Feeds</p>
<p>29:55 Smart Next Steps for AI Adoption</p>
<p>33:04 Automation vs AI Agents</p>
<p>36:30 Press Release Hacks</p>
<p>40:29 Kevin’s Favorite AI Video Tool</p>
<p>43:31 Posting Daily YouTube Shorts with AI</p>
<p>46:50 Understanding the 5 Levels of Buyer Awareness</p>
<p>50:22 Exclusive Access: The AI Workshop for Sellers</p>
<p>💥 This episode isn't just a wake-up call. It's a roadmap. If you're serious about thriving as an Amazon seller in 2025 and beyond, you need to watch this now.</p>
<p>📅 Watch the replay of the AI Workshop mentioned in the episode at: <a href='https://billiondollarsellers.media'>https://billiondollarsellers.media </a></p>
<p>______________________________________</p>
<p>This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.</p>
<p>💥 Get your FREE Amazon Audit - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>______________________________________</p>
<p>Sponsors: Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Levanta - Affiliate Shift Calculator → <a href='https://hubs.ly/Q03jnb3B0'>https://hubs.ly/Q03jnb3B0 </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>HONU Worldwide - <a href='https://honuworldwide.com/'>https://honuworldwide.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/ </a></p>
<p>Start. Scale. Exit. Repeat - <a href='https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL'>https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL</a></p>
<p>Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/de8pd3dmtun6dijt/Kevin_Kingbc0n8.mp3" length="73322055" type="audio/mpeg"/>
        <itunes:summary><![CDATA[AI isn't coming... it's here. And if you're an Amazon seller still doing business like it's 2022, you’re about to get replaced.
🔥Try sellerboard, a profit tracking tool, for free for 2 months! - https://sellerboard.com/?p=02091 
Norm and Kevin's AI Workshop - https://book.stripe.com/fZufZh2kVcph7Bza6rcwg0P 
 
In this Lunch With Norm episode, Kevin King drops the harsh truth: only 1 in 3 Amazon sellers will survive the AI shift in the next few years. We break down exactly how AI is changing Amazon PPC, product listings, and shopper behavior—and why most sellers have no idea what's coming. Since 1989, Kevin King been at the forefront of direct marketing, Amazon selling, and internet marketing. His cutting-edge strategies and extensive experience have empowered thousands.
You'll learn:
- Why Amazon may soon take full control of your PPC campaigns
- What Agentic AI and AEO (Answer Engine Optimization) mean for your listing traffic
- How to prepare your brand for AI-generated product pages and search results
- Why YouTube, press releases, and Reddit are the new ranking battlegrounds
- The tools Kevin is using for automation, LLMs optimization, and content syndication
- Why most AI content is trash—and how to rise above the noise
- How one press release ranked for 130+ keywords
- What sellers need to start doing right now to protect their business from irrelevance
Timestamps
00:00 How AI Is Taking Over Amazon
03:36 Why Amazon Sellers Should Be Worried
07:26 The Future of Amazon Search
10:53 What Is LLMS.txt
14:12 Reviews, Trust Signals &amp; AI Ranking
17:50 Why AI-Generated Video Fails
20:37 Creating Human-Level Quality
23:30 SEO vs AEO 26:26 Using RSS Feeds
29:55 Smart Next Steps for AI Adoption
33:04 Automation vs AI Agents
36:30 Press Release Hacks
40:29 Kevin’s Favorite AI Video Tool
43:31 Posting Daily YouTube Shorts with AI
46:50 Understanding the 5 Levels of Buyer Awareness
50:22 Exclusive Access: The AI Workshop for Sellers
💥 This episode isn't just a wake-up call. It's a roadmap. If you're serious about thriving as an Amazon seller in 2025 and beyond, you need to watch this now.
📅 Watch the replay of the AI Workshop mentioned in the episode at: https://billiondollarsellers.media 
______________________________________
This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ 
______________________________________
Sponsors: Sellerboard - https://sellerboard.com/?p=02091 
ConnectCash - https://connectcash.io/ 
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa 
Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 
Flat World Network - https://flatworldnetwork.com/ 
HONU Worldwide - https://honuworldwide.com/ 
Marketing Misfits - https://marketingmisfits.co/ 
Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3190</itunes:duration>
                <itunes:episode>654</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>This UGC Strategy Saves You 100+ Hours a Month | Liz Saunders</title>
        <itunes:title>This UGC Strategy Saves You 100+ Hours a Month | Liz Saunders</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/this-ugc-strategy-saves-you-100-hours-a-month-liz-saunders/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/this-ugc-strategy-saves-you-100-hours-a-month-liz-saunders/#comments</comments>        <pubDate>Mon, 21 Jul 2025 15:58:26 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/9c01e235-dcde-382a-9db3-4a0fe1b67633</guid>
                                    <description><![CDATA[<p>On this episode of Lunch With Norm, Norm sits down with Liz Saunders, the founder of Fluencer Fruit, to uncover what brands get wrong about influencer marketing and what actually drives results in 2025.</p>
<p>Liz breaks down how she helps eCommerce brands build real relationships with creators, why short-term UGC deals fall flat, and how to scale influencer partnerships with data, not guesswork. You’ll also hear how Fluencer Fruit uses first-party performance data to match brands with the right TikTok and Amazon creators. If you’re a brand owner tired of chasing virality and ready to build influencer systems that convert, this one’s for you.</p>
<p>You’ll learn:</p>
<p>- How to build long-term influencer partnerships</p>
<p>- Why most brands fail at creator outreach</p>
<p>- How Fluencer Fruit uses data to match brands and creators</p>
<p>- The difference between paid UGC and real influence</p>
<p>- How to set up systems for scalable, trackable influencer growth</p>
<p>Timestamps</p>
<p>00:00 – Why Content Still Drives Sales</p>
<p>03:05 – Smart Branding Tips for Amazon Sellers</p>
<p>07:01 – How to Find the Right Creator</p>
<p>10:20 – Boosting Brand Awareness with UGC</p>
<p>13:05 – Why Mid-Size Creators Perform Best</p>
<p>15:54 – Getting Influencers to Engage</p>
<p>19:20 – What Makes a Quality Influencer</p>
<p>22:10 – How Commission Stacking Works</p>
<p>25:48 – Sponsored by Sellerboard</p>
<p>29:06 – Using Creator Connection for Growth</p>
<p>32:03 – What Motivates Creators to Launch</p>
<p>35:58 – Dealing With Cease &amp; Desist Orders</p>
<p>39:32 – Do Influencer Videos Still Work?</p>
<p>43:38 – Increasing Customer Touchpoints</p>
<p>47:36 – How Long Does Success Take?</p>
<p>51:22 – Final Thoughts with Liz Saunders</p>
<p>______________________________________</p>
<p>This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.</p>
<p>💥 Get your FREE Amazon Audit - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/</a></p>
<p>______________________________________</p>
<p> </p>
<p>Sponsors: Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Levanta - Affiliate Shift Calculator → <a href='https://hubs.ly/Q03jnb3B0'>https://hubs.ly/Q03jnb3B0 </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>HONU Worldwide - <a href='https://honuworldwide.com/'>https://honuworldwide.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/ </a></p>
<p>Start. Scale. Exit. Repeat - <a href='https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL'>https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL </a></p>
<p>Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm #InfluencerMarketing #LunchWithNorm #LizSaunders</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On this episode of Lunch With Norm, Norm sits down with Liz Saunders, the founder of Fluencer Fruit, to uncover what brands get wrong about influencer marketing and what actually drives results in 2025.</p>
<p>Liz breaks down how she helps eCommerce brands build real relationships with creators, why short-term UGC deals fall flat, and how to scale influencer partnerships with data, not guesswork. You’ll also hear how Fluencer Fruit uses first-party performance data to match brands with the right TikTok and Amazon creators. If you’re a brand owner tired of chasing virality and ready to build influencer systems that convert, this one’s for you.</p>
<p>You’ll learn:</p>
<p>- How to build long-term influencer partnerships</p>
<p>- Why most brands fail at creator outreach</p>
<p>- How Fluencer Fruit uses data to match brands and creators</p>
<p>- The difference between paid UGC and real influence</p>
<p>- How to set up systems for scalable, trackable influencer growth</p>
<p>Timestamps</p>
<p>00:00 – Why Content Still Drives Sales</p>
<p>03:05 – Smart Branding Tips for Amazon Sellers</p>
<p>07:01 – How to Find the Right Creator</p>
<p>10:20 – Boosting Brand Awareness with UGC</p>
<p>13:05 – Why Mid-Size Creators Perform Best</p>
<p>15:54 – Getting Influencers to Engage</p>
<p>19:20 – What Makes a Quality Influencer</p>
<p>22:10 – How Commission Stacking Works</p>
<p>25:48 – Sponsored by Sellerboard</p>
<p>29:06 – Using Creator Connection for Growth</p>
<p>32:03 – What Motivates Creators to Launch</p>
<p>35:58 – Dealing With Cease &amp; Desist Orders</p>
<p>39:32 – Do Influencer Videos Still Work?</p>
<p>43:38 – Increasing Customer Touchpoints</p>
<p>47:36 – How Long Does Success Take?</p>
<p>51:22 – Final Thoughts with Liz Saunders</p>
<p>______________________________________</p>
<p>This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.</p>
<p>💥 Get your FREE Amazon Audit - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/</a></p>
<p>______________________________________</p>
<p> </p>
<p>Sponsors: Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Levanta - Affiliate Shift Calculator → <a href='https://hubs.ly/Q03jnb3B0'>https://hubs.ly/Q03jnb3B0 </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>HONU Worldwide - <a href='https://honuworldwide.com/'>https://honuworldwide.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/ </a></p>
<p>Start. Scale. Exit. Repeat - <a href='https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL'>https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL </a></p>
<p>Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm #InfluencerMarketing #LunchWithNorm #LizSaunders</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/53p4kza2bzwxbndd/Liz_Saunder_27gj95.mp3" length="50014550" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On this episode of Lunch With Norm, Norm sits down with Liz Saunders, the founder of Fluencer Fruit, to uncover what brands get wrong about influencer marketing and what actually drives results in 2025.
Liz breaks down how she helps eCommerce brands build real relationships with creators, why short-term UGC deals fall flat, and how to scale influencer partnerships with data, not guesswork. You’ll also hear how Fluencer Fruit uses first-party performance data to match brands with the right TikTok and Amazon creators. If you’re a brand owner tired of chasing virality and ready to build influencer systems that convert, this one’s for you.
You’ll learn:
- How to build long-term influencer partnerships
- Why most brands fail at creator outreach
- How Fluencer Fruit uses data to match brands and creators
- The difference between paid UGC and real influence
- How to set up systems for scalable, trackable influencer growth
Timestamps
00:00 – Why Content Still Drives Sales
03:05 – Smart Branding Tips for Amazon Sellers
07:01 – How to Find the Right Creator
10:20 – Boosting Brand Awareness with UGC
13:05 – Why Mid-Size Creators Perform Best
15:54 – Getting Influencers to Engage
19:20 – What Makes a Quality Influencer
22:10 – How Commission Stacking Works
25:48 – Sponsored by Sellerboard
29:06 – Using Creator Connection for Growth
32:03 – What Motivates Creators to Launch
35:58 – Dealing With Cease &amp; Desist Orders
39:32 – Do Influencer Videos Still Work?
43:38 – Increasing Customer Touchpoints
47:36 – How Long Does Success Take?
51:22 – Final Thoughts with Liz Saunders
______________________________________
This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/
______________________________________
 
Sponsors: Sellerboard - https://sellerboard.com/?p=02091 
ConnectCash - https://connectcash.io/ 
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa 
Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 
Flat World Network - https://flatworldnetwork.com/ 
HONU Worldwide - https://honuworldwide.com/ 
Marketing Misfits - https://marketingmisfits.co/ 
Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL 
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm #InfluencerMarketing #LunchWithNorm #LizSaunders]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3125</itunes:duration>
                <itunes:episode>653</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>AI Agents Are Replacing Marketers – Here’s What You Need to Know...</title>
        <itunes:title>AI Agents Are Replacing Marketers – Here’s What You Need to Know...</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/ai-agents-are-replacing-marketers-%e2%80%93-here-s-what-you-need-to-know/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/ai-agents-are-replacing-marketers-%e2%80%93-here-s-what-you-need-to-know/#comments</comments>        <pubDate>Mon, 14 Jul 2025 16:08:39 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/a91739fb-bb91-3e04-917a-540d03df890a</guid>
                                    <description><![CDATA[<p>In this episode of Lunch With Norm, we sit down with Kashif Zafar, a leading voice in AI automation and eCommerce strategy, to explore how AI agents are revolutionizing the way Amazon sellers operate in 2025.</p>
<p>Kashif shares real-world use cases of deploying AI agents to handle everything from customer service and inventory planning to ad optimization and keyword strategy — giving sellers back their time while increasing profit margins. You’ll hear how smart sellers are no longer treating AI as just another tool — they’re building systems that think, adapt, and scale with their business.</p>
<p>Kashif breaks down the mindset shift required to win in today’s AI-driven landscape, how to delegate decision-making to machines without losing control, and the major mistakes sellers are still making with automation. This isn’t just about ChatGPT — it’s about intelligent systems that run your backend, protect your margins, and help you scale faster than ever before.</p>
<p>If you're still trying to keep up with manual tasks, inconsistent VA teams, or outdated SOPs, this episode will show you what’s possible when you leverage next-generation AI tools built for Amazon sellers.</p>
<p>Learn what’s working now, what’s coming next, and how to future-proof your business before it’s too late. Whether you're an FBA seller, DTC brand, or eCommerce agency, this conversation is packed with high-level insights, tools, and tactical ideas you can implement today.</p>
<p>Timestamps</p>
<p>00:00 – Amazon Ads Are Changing</p>
<p>02:37 – AI Innovation for Sellers</p>
<p>05:30 – AI as Digital Teammate</p>
<p>09:15 – Smart Brands Using AI</p>
<p>11:58 – AI Agents at Gentex</p>
<p>14:38 – How Agents Are Built</p>
<p>17:53 – Life as an AI Founder</p>
<p>20:46 – GenAI Use Cases</p>
<p>24:03 – Retailers Adopting AI</p>
<p>27:45 – Future of AI Agents</p>
<p>30:50 – Testing AI Tools</p>
<p>35:23 – Tool Selection Tips</p>
<p>40:35 – AI Image Optimization</p>
<p>43:58 – AI &amp; Amazon Flywheel</p>
<p>47:13 – Live Audience Questions</p>
<p>50:01 – Getting Started With AI</p>
<p>______________________________________</p>
<p>This episode is brought to you by Flat World Network:</p>
<p>Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.</p>
<p>💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________</p>
<p> </p>
<p>Sponsors: Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa</a></p>
<p>Levanta - Affiliate Shift Calculator → <a href='https://hubs.ly/Q03jnb3B0'>https://hubs.ly/Q03jnb3B0 </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>HONU Worldwide - <a href='https://honuworldwide.com/'>https://honuworldwide.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/ </a></p>
<p>Start. Scale. Exit. Repeat - <a href='https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL'>https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL </a></p>
<p>Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode of Lunch With Norm, we sit down with Kashif Zafar, a leading voice in AI automation and eCommerce strategy, to explore how AI agents are revolutionizing the way Amazon sellers operate in 2025.</p>
<p>Kashif shares real-world use cases of deploying AI agents to handle everything from customer service and inventory planning to ad optimization and keyword strategy — giving sellers back their time while increasing profit margins. You’ll hear how smart sellers are no longer treating AI as just another tool — they’re building systems that think, adapt, and scale with their business.</p>
<p>Kashif breaks down the mindset shift required to win in today’s AI-driven landscape, how to delegate decision-making to machines without losing control, and the major mistakes sellers are still making with automation. This isn’t just about ChatGPT — it’s about intelligent systems that run your backend, protect your margins, and help you scale faster than ever before.</p>
<p>If you're still trying to keep up with manual tasks, inconsistent VA teams, or outdated SOPs, this episode will show you what’s possible when you leverage next-generation AI tools built for Amazon sellers.</p>
<p>Learn what’s working now, what’s coming next, and how to future-proof your business before it’s too late. Whether you're an FBA seller, DTC brand, or eCommerce agency, this conversation is packed with high-level insights, tools, and tactical ideas you can implement today.</p>
<p>Timestamps</p>
<p>00:00 – Amazon Ads Are Changing</p>
<p>02:37 – AI Innovation for Sellers</p>
<p>05:30 – AI as Digital Teammate</p>
<p>09:15 – Smart Brands Using AI</p>
<p>11:58 – AI Agents at Gentex</p>
<p>14:38 – How Agents Are Built</p>
<p>17:53 – Life as an AI Founder</p>
<p>20:46 – GenAI Use Cases</p>
<p>24:03 – Retailers Adopting AI</p>
<p>27:45 – Future of AI Agents</p>
<p>30:50 – Testing AI Tools</p>
<p>35:23 – Tool Selection Tips</p>
<p>40:35 – AI Image Optimization</p>
<p>43:58 – AI &amp; Amazon Flywheel</p>
<p>47:13 – Live Audience Questions</p>
<p>50:01 – Getting Started With AI</p>
<p>______________________________________</p>
<p>This episode is brought to you by Flat World Network:</p>
<p>Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.</p>
<p>💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________</p>
<p> </p>
<p>Sponsors: Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa</a></p>
<p>Levanta - Affiliate Shift Calculator → <a href='https://hubs.ly/Q03jnb3B0'>https://hubs.ly/Q03jnb3B0 </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>HONU Worldwide - <a href='https://honuworldwide.com/'>https://honuworldwide.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/ </a></p>
<p>Start. Scale. Exit. Repeat - <a href='https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL'>https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL </a></p>
<p>Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/wdwiw7caaay9qzxb/Kashif_Zafar5yc53.mp3" length="49338326" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In this episode of Lunch With Norm, we sit down with Kashif Zafar, a leading voice in AI automation and eCommerce strategy, to explore how AI agents are revolutionizing the way Amazon sellers operate in 2025.
Kashif shares real-world use cases of deploying AI agents to handle everything from customer service and inventory planning to ad optimization and keyword strategy — giving sellers back their time while increasing profit margins. You’ll hear how smart sellers are no longer treating AI as just another tool — they’re building systems that think, adapt, and scale with their business.
Kashif breaks down the mindset shift required to win in today’s AI-driven landscape, how to delegate decision-making to machines without losing control, and the major mistakes sellers are still making with automation. This isn’t just about ChatGPT — it’s about intelligent systems that run your backend, protect your margins, and help you scale faster than ever before.
If you're still trying to keep up with manual tasks, inconsistent VA teams, or outdated SOPs, this episode will show you what’s possible when you leverage next-generation AI tools built for Amazon sellers.
Learn what’s working now, what’s coming next, and how to future-proof your business before it’s too late. Whether you're an FBA seller, DTC brand, or eCommerce agency, this conversation is packed with high-level insights, tools, and tactical ideas you can implement today.
Timestamps
00:00 – Amazon Ads Are Changing
02:37 – AI Innovation for Sellers
05:30 – AI as Digital Teammate
09:15 – Smart Brands Using AI
11:58 – AI Agents at Gentex
14:38 – How Agents Are Built
17:53 – Life as an AI Founder
20:46 – GenAI Use Cases
24:03 – Retailers Adopting AI
27:45 – Future of AI Agents
30:50 – Testing AI Tools
35:23 – Tool Selection Tips
40:35 – AI Image Optimization
43:58 – AI &amp; Amazon Flywheel
47:13 – Live Audience Questions
50:01 – Getting Started With AI
______________________________________
This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________
 
Sponsors: Sellerboard - https://sellerboard.com/?p=02091 
ConnectCash - https://connectcash.io/ 
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa
Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 
Flat World Network - https://flatworldnetwork.com/ 
HONU Worldwide - https://honuworldwide.com/ 
Marketing Misfits - https://marketingmisfits.co/ 
Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL 
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3083</itunes:duration>
                <itunes:episode>652</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>The Main Image Fix That Made $19K | Matt Kostan</title>
        <itunes:title>The Main Image Fix That Made $19K | Matt Kostan</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/the-main-image-fix-that-made-19k-matt-kostan/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/the-main-image-fix-that-made-19k-matt-kostan/#comments</comments>        <pubDate>Mon, 07 Jul 2025 22:36:56 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/7777cd88-396b-3cc9-aef8-8b9e085d3ce1</guid>
                                    <description><![CDATA[<p>In this episode of Lunch With Norm, conversion strategist Matt Kostan shares how a single main image change led to a $19,000 revenue boost — and why most Amazon sellers are leaving money on the table by treating their images like an afterthought.</p>
<p>Sign up for our Newsletter - <a href='https://lwn.news'>https://lwn.news </a></p>
<p>Our guest is a serial entrepreneur, speaker and brand creator. He’s created multiple 7 figure brands and launched 8 successful Kickstarter projects all based on the power of shopper feedback. His work has been featured in Forbes, Business Insider and Entrepreneur.</p>
<p> </p>
<p>Matt breaks down:</p>
<p>- His 5-step formula for creating high-converting Amazon images</p>
<p>- The psychology behind scroll-stopping thumbnails</p>
<p>- A/B testing tools like ProductPinion and PickFu</p>
<p>- Why copywriters and designers need to work together</p>
<p>- Common listing mistakes sellers make in 2025</p>
<p>Timestamps</p>
<p>00:00 – How AI Is Transforming Amazon Ads in 2025</p>
<p>02:49 – Why ProductPinion Is a Game-Changer for Listing Optimization</p>
<p>05:47 –  Main Image Testing</p>
<p>09:58 – The Free Image Check Tool Every Seller Should Use</p>
<p>13:10 – What Makes Shoppers Click</p>
<p>17:29 – How GenSpark Is Fueling AI-Driven Content</p>
<p>20:17 – What 19pine.ai Can Do for Amazon Sellers Right Now</p>
<p>23:02 – Next Level Pixeling App</p>
<p>29:23 – Emailing US vs EU</p>
<p>32:09 – Where AI Tools Are Headed</p>
<p>35:11 – What Airlines Can Teach Us About Amazon Marketing</p>
<p>38:17 – Predicting the Future of Online Shopping &amp; Conversion</p>
<p>40:46 – Dorian’s New App That Could Replace Your Tool Stack</p>
<p>44:50 – The Best Tool for Winning Amazon Images</p>
<p>47:41 – How to Connect with Matt + Free Resources</p>
<p> </p>
<p>How to build trust and conversions through subtle design changes If you're selling on Amazon and want to increase conversions without increasing ad spend, this episode is a must-watch.</p>
<p> </p>
<p>👉 Perfect for Amazon sellers, DTC brands, and listing optimization agencies.</p>
<p>______________________________________</p>
<p>This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.</p>
<p> </p>
<p>💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________</p>
<p>Sponsors:</p>
<p>Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Levanta - Affiliate Shift Calculator → <a href='https://hubs.ly/Q03jnb3B0'>https://hubs.ly/Q03jnb3B0 </a></p>
<p>Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - <a href='https://honuworldwide.com/'>https://honuworldwide.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/ </a></p>
<p>Start. Scale. Exit. Repeat - <a href='https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL'>https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL </a></p>
<p> </p>
<p>Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm #AmazonFBA #LunchWithNorm #MattKostan</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode of Lunch With Norm, conversion strategist Matt Kostan shares how a single main image change led to a $19,000 revenue boost — and why most Amazon sellers are leaving money on the table by treating their images like an afterthought.</p>
<p>Sign up for our Newsletter - <a href='https://lwn.news'>https://lwn.news </a></p>
<p>Our guest is a serial entrepreneur, speaker and brand creator. He’s created multiple 7 figure brands and launched 8 successful Kickstarter projects all based on the power of shopper feedback. His work has been featured in Forbes, Business Insider and Entrepreneur.</p>
<p> </p>
<p>Matt breaks down:</p>
<p>- His 5-step formula for creating high-converting Amazon images</p>
<p>- The psychology behind scroll-stopping thumbnails</p>
<p>- A/B testing tools like ProductPinion and PickFu</p>
<p>- Why copywriters and designers need to work together</p>
<p>- Common listing mistakes sellers make in 2025</p>
<p>Timestamps</p>
<p>00:00 – How AI Is Transforming Amazon Ads in 2025</p>
<p>02:49 – Why ProductPinion Is a Game-Changer for Listing Optimization</p>
<p>05:47 –  Main Image Testing</p>
<p>09:58 – The Free Image Check Tool Every Seller Should Use</p>
<p>13:10 – What Makes Shoppers Click</p>
<p>17:29 – How GenSpark Is Fueling AI-Driven Content</p>
<p>20:17 – What 19pine.ai Can Do for Amazon Sellers Right Now</p>
<p>23:02 – Next Level Pixeling App</p>
<p>29:23 – Emailing US vs EU</p>
<p>32:09 – Where AI Tools Are Headed</p>
<p>35:11 – What Airlines Can Teach Us About Amazon Marketing</p>
<p>38:17 – Predicting the Future of Online Shopping &amp; Conversion</p>
<p>40:46 – Dorian’s New App That Could Replace Your Tool Stack</p>
<p>44:50 – The Best Tool for Winning Amazon Images</p>
<p>47:41 – How to Connect with Matt + Free Resources</p>
<p> </p>
<p>How to build trust and conversions through subtle design changes If you're selling on Amazon and want to increase conversions without increasing ad spend, this episode is a must-watch.</p>
<p> </p>
<p>👉 Perfect for Amazon sellers, DTC brands, and listing optimization agencies.</p>
<p>______________________________________</p>
<p>This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.</p>
<p> </p>
<p>💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________</p>
<p>Sponsors:</p>
<p>Sellerboard - <a href='https://sellerboard.com/?p=02091'>https://sellerboard.com/?p=02091 </a></p>
<p>ConnectCash - <a href='https://connectcash.io/'>https://connectcash.io/ </a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Levanta - Affiliate Shift Calculator → <a href='https://hubs.ly/Q03jnb3B0'>https://hubs.ly/Q03jnb3B0 </a></p>
<p>Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - <a href='https://honuworldwide.com/'>https://honuworldwide.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/ </a></p>
<p>Start. Scale. Exit. Repeat - <a href='https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL'>https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL </a></p>
<p> </p>
<p>Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm #AmazonFBA #LunchWithNorm #MattKostan</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/kmmfbdk4shmvk7gz/The_Main_Image_Fix_That_Made_-19K-esv2-83p-bg-61p64du2.mp3" length="23799020" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In this episode of Lunch With Norm, conversion strategist Matt Kostan shares how a single main image change led to a $19,000 revenue boost — and why most Amazon sellers are leaving money on the table by treating their images like an afterthought.
Sign up for our Newsletter - https://lwn.news 
Our guest is a serial entrepreneur, speaker and brand creator. He’s created multiple 7 figure brands and launched 8 successful Kickstarter projects all based on the power of shopper feedback. His work has been featured in Forbes, Business Insider and Entrepreneur.
 
Matt breaks down:
- His 5-step formula for creating high-converting Amazon images
- The psychology behind scroll-stopping thumbnails
- A/B testing tools like ProductPinion and PickFu
- Why copywriters and designers need to work together
- Common listing mistakes sellers make in 2025
Timestamps
00:00 – How AI Is Transforming Amazon Ads in 2025
02:49 – Why ProductPinion Is a Game-Changer for Listing Optimization
05:47 –  Main Image Testing
09:58 – The Free Image Check Tool Every Seller Should Use
13:10 – What Makes Shoppers Click
17:29 – How GenSpark Is Fueling AI-Driven Content
20:17 – What 19pine.ai Can Do for Amazon Sellers Right Now
23:02 – Next Level Pixeling App
29:23 – Emailing US vs EU
32:09 – Where AI Tools Are Headed
35:11 – What Airlines Can Teach Us About Amazon Marketing
38:17 – Predicting the Future of Online Shopping &amp; Conversion
40:46 – Dorian’s New App That Could Replace Your Tool Stack
44:50 – The Best Tool for Winning Amazon Images
47:41 – How to Connect with Matt + Free Resources
 
How to build trust and conversions through subtle design changes If you're selling on Amazon and want to increase conversions without increasing ad spend, this episode is a must-watch.
 
👉 Perfect for Amazon sellers, DTC brands, and listing optimization agencies.
______________________________________
This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
 
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________
Sponsors:
Sellerboard - https://sellerboard.com/?p=02091 
ConnectCash - https://connectcash.io/ 
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa 
Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 
Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ 
Marketing Misfits - https://marketingmisfits.co/ 
Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL 
 
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm #AmazonFBA #LunchWithNorm #MattKostan]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2974</itunes:duration>
                <itunes:episode>651</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Amazon’s AI Is Hiding Your Listings | Colin Raja</title>
        <itunes:title>Amazon’s AI Is Hiding Your Listings | Colin Raja</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/amazon-s-ai-is-hiding-your-listings-colin-raja/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/amazon-s-ai-is-hiding-your-listings-colin-raja/#comments</comments>        <pubDate>Mon, 30 Jun 2025 15:41:51 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/a61ae9e7-d392-3700-94f3-659ceeaf5280</guid>
                                    <description><![CDATA[<p>Is your product launch failing — even with great reviews, PPC, and a killer offer? It’s not you. It’s Amazon’s AI. Lunch with Norm Newsletter - <a href='https://lwn.news'>https://lwn.news </a></p>
<p>In this episode, we expose how Amazon’s new AI-driven search model is silently burying new product listings. Launch Lab founder Colin Raja reveals why your listings might be invisible, and what data-driven strategies are working right now. Whether you're prepping your first launch or fixing a failed one, this episode will change how you launch forever.</p>
<p> </p>
<p>🔍 What you'll learn:</p>
<p>- Why Amazon’s EQR + NLP changes killed old launch tactics</p>
<p>- How backend data can destroy your ranking (even if the product is great)</p>
<p>- Real strategies from 150+ successful launches</p>
<p>- Why your PPC might be failing — and how to fix it</p>
<p>- Launch phases &amp; persona targeting that actually work in 2025</p>
<p> </p>
<p>This episode is sponsored by:</p>
<p>Sellerboard - <a href='https://sellerboard.com/'>https://sellerboard.com/</a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Levanta - Affiliate Shift Calculator → <a href='https://hubs.ly/Q03jnb3B0'>https://hubs.ly/Q03jnb3B0 </a></p>
<p>Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - <a href='https://honuworldwide.com/'>https://honuworldwide.com/ </a></p>
<p>Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - <a href='https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL'>https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL </a></p>
<p> </p>
<p>Timestamps</p>
<p>00:00 – Think Launching on Amazon Is Easy? Think Again</p>
<p>02:40 – Why Data-Driven Launches Beat Hacks Every Time</p>
<p>05:56 – The Anatomy of a Failing Product (Case Breakdown)</p>
<p>09:06 – How Crappy Listings Get Updated Without You Knowing</p>
<p>11:59 – Why Great Products Still Fail to Rank</p>
<p>14:40 – Amazon’s AI Algorithm Explained (EQR + NLP Models)</p>
<p>17:37 – The Secret to Beating Amazon Support: Ask THIS</p>
<p>20:41 – Image Strategy: Value Buyers vs. Pro Buyers</p>
<p>24:12 – Boosting Conversions by Targeting Buyer Personas</p>
<p>26:50 – Success Leaves Clues: Colin’s Launch Formula</p>
<p>29:59 – Forget Product Launches. Launch Keywords Instead</p>
<p>33:38 – How Amazon Search Mirrors Google’s AI Changes</p>
<p>38:06 – Should You Ever Pause Your PPC Campaigns?</p>
<p>41:09 – How to Cut PPC Without Killing Your Ranking</p>
<p>44:15 – Amazon’s Hidden Flat File &amp; Browse Node Secrets</p>
<p>46:57 – Why Flat Files Break Listings (And How to Fix Them)</p>
<p> </p>
<p>👇 Drop a comment with “I subscribe” and I’ll reply personally!</p>
<p>This episode is brought to you by Flat World Network:</p>
<p>Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.</p>
<p> </p>
<p>💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Is your product launch failing — even with great reviews, PPC, and a killer offer? It’s not you. It’s Amazon’s AI. Lunch with Norm Newsletter - <a href='https://lwn.news'>https://lwn.news </a></p>
<p>In this episode, we expose how Amazon’s new AI-driven search model is silently burying new product listings. Launch Lab founder Colin Raja reveals why your listings might be invisible, and what data-driven strategies are working right now. Whether you're prepping your first launch or fixing a failed one, this episode will change how you launch forever.</p>
<p> </p>
<p>🔍 What you'll learn:</p>
<p>- Why Amazon’s EQR + NLP changes killed old launch tactics</p>
<p>- How backend data can destroy your ranking (even if the product is great)</p>
<p>- Real strategies from 150+ successful launches</p>
<p>- Why your PPC might be failing — and how to fix it</p>
<p>- Launch phases &amp; persona targeting that actually work in 2025</p>
<p> </p>
<p>This episode is sponsored by:</p>
<p>Sellerboard - <a href='https://sellerboard.com/'>https://sellerboard.com/</a></p>
<p>Sophie Society - Free PPC audit → <a href='https://calendly.com/sophiesociety/noa'>https://calendly.com/sophiesociety/noa </a></p>
<p>Levanta - Affiliate Shift Calculator → <a href='https://hubs.ly/Q03jnb3B0'>https://hubs.ly/Q03jnb3B0 </a></p>
<p>Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - <a href='https://honuworldwide.com/'>https://honuworldwide.com/ </a></p>
<p>Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - <a href='https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL'>https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL </a></p>
<p> </p>
<p>Timestamps</p>
<p>00:00 – Think Launching on Amazon Is Easy? Think Again</p>
<p>02:40 – Why Data-Driven Launches Beat Hacks Every Time</p>
<p>05:56 – The Anatomy of a Failing Product (Case Breakdown)</p>
<p>09:06 – How Crappy Listings Get Updated Without You Knowing</p>
<p>11:59 – Why Great Products Still Fail to Rank</p>
<p>14:40 – Amazon’s AI Algorithm Explained (EQR + NLP Models)</p>
<p>17:37 – The Secret to Beating Amazon Support: Ask THIS</p>
<p>20:41 – Image Strategy: Value Buyers vs. Pro Buyers</p>
<p>24:12 – Boosting Conversions by Targeting Buyer Personas</p>
<p>26:50 – Success Leaves Clues: Colin’s Launch Formula</p>
<p>29:59 – Forget Product Launches. Launch Keywords Instead</p>
<p>33:38 – How Amazon Search Mirrors Google’s AI Changes</p>
<p>38:06 – Should You Ever Pause Your PPC Campaigns?</p>
<p>41:09 – How to Cut PPC Without Killing Your Ranking</p>
<p>44:15 – Amazon’s Hidden Flat File &amp; Browse Node Secrets</p>
<p>46:57 – Why Flat Files Break Listings (And How to Fix Them)</p>
<p> </p>
<p>👇 Drop a comment with “I subscribe” and I’ll reply personally!</p>
<p>This episode is brought to you by Flat World Network:</p>
<p>Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.</p>
<p> </p>
<p>💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/kcxcerduv95yswxr/Amazon_s_AI_Is_Hiding_Your_Listings-esv2-90p-bg-10p5yw86.mp3" length="24778028" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Is your product launch failing — even with great reviews, PPC, and a killer offer? It’s not you. It’s Amazon’s AI. Lunch with Norm Newsletter - https://lwn.news 
In this episode, we expose how Amazon’s new AI-driven search model is silently burying new product listings. Launch Lab founder Colin Raja reveals why your listings might be invisible, and what data-driven strategies are working right now. Whether you're prepping your first launch or fixing a failed one, this episode will change how you launch forever.
 
🔍 What you'll learn:
- Why Amazon’s EQR + NLP changes killed old launch tactics
- How backend data can destroy your ranking (even if the product is great)
- Real strategies from 150+ successful launches
- Why your PPC might be failing — and how to fix it
- Launch phases &amp; persona targeting that actually work in 2025
 
This episode is sponsored by:
Sellerboard - https://sellerboard.com/
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa 
Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 
Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ 
Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL 
 
Timestamps
00:00 – Think Launching on Amazon Is Easy? Think Again
02:40 – Why Data-Driven Launches Beat Hacks Every Time
05:56 – The Anatomy of a Failing Product (Case Breakdown)
09:06 – How Crappy Listings Get Updated Without You Knowing
11:59 – Why Great Products Still Fail to Rank
14:40 – Amazon’s AI Algorithm Explained (EQR + NLP Models)
17:37 – The Secret to Beating Amazon Support: Ask THIS
20:41 – Image Strategy: Value Buyers vs. Pro Buyers
24:12 – Boosting Conversions by Targeting Buyer Personas
26:50 – Success Leaves Clues: Colin’s Launch Formula
29:59 – Forget Product Launches. Launch Keywords Instead
33:38 – How Amazon Search Mirrors Google’s AI Changes
38:06 – Should You Ever Pause Your PPC Campaigns?
41:09 – How to Cut PPC Without Killing Your Ranking
44:15 – Amazon’s Hidden Flat File &amp; Browse Node Secrets
46:57 – Why Flat Files Break Listings (And How to Fix Them)
 
👇 Drop a comment with “I subscribe” and I’ll reply personally!
This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
 
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3097</itunes:duration>
                <itunes:episode>650</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>The #1 Mistake Founders Make (And How to Avoid It) | Colin C. Campbell</title>
        <itunes:title>The #1 Mistake Founders Make (And How to Avoid It) | Colin C. Campbell</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/the-1-mistake-founders-make-and-how-to-avoid-it-colin-c-campbell/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/the-1-mistake-founders-make-and-how-to-avoid-it-colin-c-campbell/#comments</comments>        <pubDate>Mon, 23 Jun 2025 14:49:40 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/f90d59de-5e5d-33f8-9548-f4e6e62bac9c</guid>
                                    <description><![CDATA[<p>In this episode of Lunch With Norm, entrepreneur and investor Colin Campbell shares how he built multiple 8–9 figure internet businesses — from domain name empires to hosting giants and now SaaS tools for creators.</p>
<p>He talks about:</p>
<p>- How to build brands with recurring revenue</p>
<p>- Lessons from launching .Club Domains and selling to GoDaddy</p>
<p>- Creator economy trends and the rise of NoteGPT</p>
<p>- The right way to raise funding and attract investors</p>
<p>- Why brand story and trust are critical in today’s market</p>
<p>Whether you're a SaaS founder, startup builder, or content creator, Colin delivers gold on turning ideas into scalable online businesses in 2025 and beyond.</p>
<p>Timestamps:</p>
<p>00:00:00 - Startup Foundation</p>
<p>00:03:38 - Entrepreneur Journey</p>
<p>00:06:42 - Liquidity Control</p>
<p>00:09:33 - Turn On A Dime</p>
<p>00:12:40 - Test and Fail More</p>
<p>00:15:59 - Lean Into Success</p>
<p>00:19:14 - Kickstarter Test</p>
<p>00:22:17 - E-Commerce Brand</p>
<p>00:25:35 - Wealth Creation</p>
<p>00:28:37 - Entrepreneur Learn</p>
<p>00:32:51 - Affiliate Marketing</p>
<p>00:36:17 - E-commerce Vendor ️</p>
<p>00:39:18 - Runner's World Awards</p>
<p>00:42:12 - Know Your Audience ‍‍</p>
<p>00:44:59 - AI Music Creation</p>
<p>00:48:50 - AI Imagination Limit</p>
<p> </p>
<p>This episode is brought to you by Flat World Network:</p>
<p>Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.</p>
<p>💥 Get your FREE Amazon Audit - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/</a></p>
<p>Sponsors:</p>
<p>Levanta - Affiliate Shift Calculator → <a href='https://hubs.ly/Q03jnb3B0'>https://hubs.ly/Q03jnb3B0 </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>HONU Worldwide - <a href='https://honuworldwide.com/'>https://honuworldwide.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/ </a></p>
<p>Start. Scale. Exit. Repeat - <a href='https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL'>https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL </a></p>
<p> </p>
<p>Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 👉 Subscribe for more insights from founders, investors, and ecom experts. </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode of Lunch With Norm, entrepreneur and investor Colin Campbell shares how he built multiple 8–9 figure internet businesses — from domain name empires to hosting giants and now SaaS tools for creators.</p>
<p>He talks about:</p>
<p>- How to build brands with recurring revenue</p>
<p>- Lessons from launching .Club Domains and selling to GoDaddy</p>
<p>- Creator economy trends and the rise of NoteGPT</p>
<p>- The right way to raise funding and attract investors</p>
<p>- Why brand story and trust are critical in today’s market</p>
<p>Whether you're a SaaS founder, startup builder, or content creator, Colin delivers gold on turning ideas into scalable online businesses in 2025 and beyond.</p>
<p>Timestamps:</p>
<p>00:00:00 - Startup Foundation</p>
<p>00:03:38 - Entrepreneur Journey</p>
<p>00:06:42 - Liquidity Control</p>
<p>00:09:33 - Turn On A Dime</p>
<p>00:12:40 - Test and Fail More</p>
<p>00:15:59 - Lean Into Success</p>
<p>00:19:14 - Kickstarter Test</p>
<p>00:22:17 - E-Commerce Brand</p>
<p>00:25:35 - Wealth Creation</p>
<p>00:28:37 - Entrepreneur Learn</p>
<p>00:32:51 - Affiliate Marketing</p>
<p>00:36:17 - E-commerce Vendor ️</p>
<p>00:39:18 - Runner's World Awards</p>
<p>00:42:12 - Know Your Audience ‍‍</p>
<p>00:44:59 - AI Music Creation</p>
<p>00:48:50 - AI Imagination Limit</p>
<p> </p>
<p>This episode is brought to you by Flat World Network:</p>
<p>Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.</p>
<p>💥 Get your FREE Amazon Audit - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/</a></p>
<p>Sponsors:</p>
<p>Levanta - Affiliate Shift Calculator → <a href='https://hubs.ly/Q03jnb3B0'>https://hubs.ly/Q03jnb3B0 </a></p>
<p>Flat World Network - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/ </a></p>
<p>HONU Worldwide - <a href='https://honuworldwide.com/'>https://honuworldwide.com/ </a></p>
<p>Marketing Misfits - <a href='https://marketingmisfits.co/'>https://marketingmisfits.co/ </a></p>
<p>Start. Scale. Exit. Repeat - <a href='https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL'>https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL </a></p>
<p> </p>
<p>Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 👉 Subscribe for more insights from founders, investors, and ecom experts. </p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/k59igdh5mjrcnk7p/Norman_Farrar_-_Colin_Campbellb2h94.mp3" length="26488748" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In this episode of Lunch With Norm, entrepreneur and investor Colin Campbell shares how he built multiple 8–9 figure internet businesses — from domain name empires to hosting giants and now SaaS tools for creators.
He talks about:
- How to build brands with recurring revenue
- Lessons from launching .Club Domains and selling to GoDaddy
- Creator economy trends and the rise of NoteGPT
- The right way to raise funding and attract investors
- Why brand story and trust are critical in today’s market
Whether you're a SaaS founder, startup builder, or content creator, Colin delivers gold on turning ideas into scalable online businesses in 2025 and beyond.
Timestamps:
00:00:00 - Startup Foundation
00:03:38 - Entrepreneur Journey
00:06:42 - Liquidity Control
00:09:33 - Turn On A Dime
00:12:40 - Test and Fail More
00:15:59 - Lean Into Success
00:19:14 - Kickstarter Test
00:22:17 - E-Commerce Brand
00:25:35 - Wealth Creation
00:28:37 - Entrepreneur Learn
00:32:51 - Affiliate Marketing
00:36:17 - E-commerce Vendor ️
00:39:18 - Runner's World Awards
00:42:12 - Know Your Audience ‍‍
00:44:59 - AI Music Creation
00:48:50 - AI Imagination Limit
 
This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/
Sponsors:
Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 
Flat World Network - https://flatworldnetwork.com/ 
HONU Worldwide - https://honuworldwide.com/ 
Marketing Misfits - https://marketingmisfits.co/ 
Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL 
 
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 👉 Subscribe for more insights from founders, investors, and ecom experts. ]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3311</itunes:duration>
                <itunes:episode>649</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>From A9 to AI: How Amazon AI Is Changing EVERYTHING For Sellers</title>
        <itunes:title>From A9 to AI: How Amazon AI Is Changing EVERYTHING For Sellers</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/from-a9-to-ai-how-amazon-ai-is-changing-everything-for-sellers/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/from-a9-to-ai-how-amazon-ai-is-changing-everything-for-sellers/#comments</comments>        <pubDate>Mon, 09 Jun 2025 12:47:07 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/5123342c-61bd-3e2d-b8c1-7c9148b356f1</guid>
                                    <description><![CDATA[<p>Grab your free Amazon Audit - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/</a></p>
<p>Amazon’s search algorithm is changing — fast. In this episode of Lunch With Norm, Max Sinclair, founder of Ecomtent, explains how AI is completely reshaping Amazon’s search, discovery, and advertising ecosystem. We dive into how tools like COSMO and RUFUS are powering Amazon’s next generation of search, what this means for listing optimization, and how sellers should approach Amazon PPC in 2025 and beyond.</p>
<p> </p>
<p>If you’re still using the same SEO strategies from 2022, you’re already behind. Max shares actionable strategies for creating listings that rank in AI-powered search, how to align your content with the new ranking systems, and why traditional keyword-first thinking no longer works.</p>
<p>We also cover how to structure your product pages, the importance of visuals, and how to test what actually converts.</p>
<p>This is a must-watch for Amazon FBA sellers, agencies, and ecommerce brands who want to stay ahead of how AI is transforming the Amazon marketplace.</p>
<p>In this episode:</p>
<p>- How AI is changing Amazon SEO and PPC</p>
<p>- Why Amazon’s COSMO and RUFUS models matter</p>
<p>- Creating content that performs in AI-driven search</p>
<p>- The future of listing optimization and conversion</p>
<p>- Tools like ProductPinion, PickFu, Ecomtent, and ChatGPT in action</p>
<p>If you're an Amazon seller looking to future-proof your business, this episode breaks down what you need to know—and what you need to change.</p>
<p> </p>
<p>Timestamps</p>
<p>00:00:00 - Amazon Search &amp; AI 
00:05:26 - AI Changing Search Discovery 
00:09:11 - Amazon Rufus Usage Skyrocketing 
00:12:00 - AI Open 24/7 
00:14:51 - AI &amp; Amazon Customer Experience 
00:17:34 - Key Change: Cosmo Intro 
00:20:12 - AI &amp; Listing Optimization 
00:22:49 - How to Optimize Amazon Listings: 4 Ways 
00:25:13 - Amazon's Future: 3 Things 
00:28:02 - Search Experience by Category 
00:30:58 - Innovation is Key During the AI Era 
00:34:20 - Creating a Non-Intrusive Experience For Customers
00:37:48 - New Innovations Coming</p>
<p> </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Grab your free Amazon Audit - <a href='https://flatworldnetwork.com/'>https://flatworldnetwork.com/</a></p>
<p>Amazon’s search algorithm is changing — fast. In this episode of Lunch With Norm, Max Sinclair, founder of Ecomtent, explains how AI is completely reshaping Amazon’s search, discovery, and advertising ecosystem. We dive into how tools like COSMO and RUFUS are powering Amazon’s next generation of search, what this means for listing optimization, and how sellers should approach Amazon PPC in 2025 and beyond.</p>
<p> </p>
<p>If you’re still using the same SEO strategies from 2022, you’re already behind. Max shares actionable strategies for creating listings that rank in AI-powered search, how to align your content with the new ranking systems, and why traditional keyword-first thinking no longer works.</p>
<p>We also cover how to structure your product pages, the importance of visuals, and how to test what actually converts.</p>
<p>This is a must-watch for Amazon FBA sellers, agencies, and ecommerce brands who want to stay ahead of how AI is transforming the Amazon marketplace.</p>
<p>In this episode:</p>
<p>- How AI is changing Amazon SEO and PPC</p>
<p>- Why Amazon’s COSMO and RUFUS models matter</p>
<p>- Creating content that performs in AI-driven search</p>
<p>- The future of listing optimization and conversion</p>
<p>- Tools like ProductPinion, PickFu, Ecomtent, and ChatGPT in action</p>
<p>If you're an Amazon seller looking to future-proof your business, this episode breaks down what you need to know—and what you need to change.</p>
<p> </p>
<p>Timestamps</p>
<p>00:00:00 - Amazon Search &amp; AI <br>
00:05:26 - AI Changing Search Discovery <br>
00:09:11 - Amazon Rufus Usage Skyrocketing <br>
00:12:00 - AI Open 24/7 <br>
00:14:51 - AI &amp; Amazon Customer Experience <br>
00:17:34 - Key Change: Cosmo Intro <br>
00:20:12 - AI &amp; Listing Optimization <br>
00:22:49 - How to Optimize Amazon Listings: 4 Ways <br>
00:25:13 - Amazon's Future: 3 Things <br>
00:28:02 - Search Experience by Category <br>
00:30:58 - Innovation is Key During the AI Era <br>
00:34:20 - Creating a Non-Intrusive Experience For Customers<br>
00:37:48 - New Innovations Coming</p>
<p> </p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/h8bgp8qf5w26hrpk/Norman_Farrar_-_Max_Sinclairb8e4e.mp3" length="38858582" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Grab your free Amazon Audit - https://flatworldnetwork.com/
Amazon’s search algorithm is changing — fast. In this episode of Lunch With Norm, Max Sinclair, founder of Ecomtent, explains how AI is completely reshaping Amazon’s search, discovery, and advertising ecosystem. We dive into how tools like COSMO and RUFUS are powering Amazon’s next generation of search, what this means for listing optimization, and how sellers should approach Amazon PPC in 2025 and beyond.
 
If you’re still using the same SEO strategies from 2022, you’re already behind. Max shares actionable strategies for creating listings that rank in AI-powered search, how to align your content with the new ranking systems, and why traditional keyword-first thinking no longer works.
We also cover how to structure your product pages, the importance of visuals, and how to test what actually converts.
This is a must-watch for Amazon FBA sellers, agencies, and ecommerce brands who want to stay ahead of how AI is transforming the Amazon marketplace.
In this episode:
- How AI is changing Amazon SEO and PPC
- Why Amazon’s COSMO and RUFUS models matter
- Creating content that performs in AI-driven search
- The future of listing optimization and conversion
- Tools like ProductPinion, PickFu, Ecomtent, and ChatGPT in action
If you're an Amazon seller looking to future-proof your business, this episode breaks down what you need to know—and what you need to change.
 
Timestamps
00:00:00 - Amazon Search &amp; AI 00:05:26 - AI Changing Search Discovery 00:09:11 - Amazon Rufus Usage Skyrocketing 00:12:00 - AI Open 24/7 00:14:51 - AI &amp; Amazon Customer Experience 00:17:34 - Key Change: Cosmo Intro 00:20:12 - AI &amp; Listing Optimization 00:22:49 - How to Optimize Amazon Listings: 4 Ways 00:25:13 - Amazon's Future: 3 Things 00:28:02 - Search Experience by Category 00:30:58 - Innovation is Key During the AI Era 00:34:20 - Creating a Non-Intrusive Experience For Customers00:37:48 - New Innovations Coming
 ]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2428</itunes:duration>
                <itunes:episode>648</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>The Secret Amazon Affiliate Tool That Actually Converts...</title>
        <itunes:title>The Secret Amazon Affiliate Tool That Actually Converts...</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/the-secret-amazon-affiliate-tool-that-actually-converts/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/the-secret-amazon-affiliate-tool-that-actually-converts/#comments</comments>        <pubDate>Mon, 02 Jun 2025 15:35:01 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/aa8f220c-f4f7-342b-9dd2-262be9d0d542</guid>
                                    <description><![CDATA[<p>Try out Joylink here - joylink.io/?aff=lunchwithnorm</p>
<p>In this episode of Lunch With Norm, Erik Stomp reveals the Amazon affiliate tool that’s changing the game. Whether you’re an affiliate, creator, or seller, JoyLink helps you earn more by making link sharing easier, tracking performance in real-time, and simplifying Amazon’s confusing attribution system.</p>
<p>What You'll Learn:</p>
<p>- How Erik grew JoyLink from scratch with co-founder Aveek</p>
<p>- Why deep links, instant tracking, and conversion clarity matter</p>
<p>- How affiliates and sellers can use this tool to drive off-site traffic</p>
<p>- Why big creators are switching to smarter Amazon tools </p>
<p> </p>
<p>Timestamps</p>
<p>00:00 Introduction</p>
<p>00:34 Amazon Affiliate Tool</p>
<p>01:03 Negative Reviews</p>
<p>02:10 Who is Erik Stomp</p>
<p>04:48 Amazon Traffic Boost</p>
<p>06:20 Amazon Launch Strategy with Affiliates</p>
<p>10:43 Amazon Affiliate Failures?</p>
<p>14:12 Amazon Creator Insights</p>
<p>19:12 Future Tactics for Affiliate Marketing</p>
<p>23:45 Conclusion</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Try out Joylink here - joylink.io/?aff=lunchwithnorm</p>
<p>In this episode of Lunch With Norm, Erik Stomp reveals the Amazon affiliate tool that’s changing the game. Whether you’re an affiliate, creator, or seller, JoyLink helps you earn more by making link sharing easier, tracking performance in real-time, and simplifying Amazon’s confusing attribution system.</p>
<p>What You'll Learn:</p>
<p>- How Erik grew JoyLink from scratch with co-founder Aveek</p>
<p>- Why deep links, instant tracking, and conversion clarity matter</p>
<p>- How affiliates and sellers can use this tool to drive off-site traffic</p>
<p>- Why big creators are switching to smarter Amazon tools </p>
<p> </p>
<p>Timestamps</p>
<p>00:00 Introduction</p>
<p>00:34 Amazon Affiliate Tool</p>
<p>01:03 Negative Reviews</p>
<p>02:10 Who is Erik Stomp</p>
<p>04:48 Amazon Traffic Boost</p>
<p>06:20 Amazon Launch Strategy with Affiliates</p>
<p>10:43 Amazon Affiliate Failures?</p>
<p>14:12 Amazon Creator Insights</p>
<p>19:12 Future Tactics for Affiliate Marketing</p>
<p>23:45 Conclusion</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/5gj7zcyxr3gqi9em/Erik_Stomp9oas8.mp3" length="37976150" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Try out Joylink here - joylink.io/?aff=lunchwithnorm
In this episode of Lunch With Norm, Erik Stomp reveals the Amazon affiliate tool that’s changing the game. Whether you’re an affiliate, creator, or seller, JoyLink helps you earn more by making link sharing easier, tracking performance in real-time, and simplifying Amazon’s confusing attribution system.
What You'll Learn:
- How Erik grew JoyLink from scratch with co-founder Aveek
- Why deep links, instant tracking, and conversion clarity matter
- How affiliates and sellers can use this tool to drive off-site traffic
- Why big creators are switching to smarter Amazon tools 
 
Timestamps
00:00 Introduction
00:34 Amazon Affiliate Tool
01:03 Negative Reviews
02:10 Who is Erik Stomp
04:48 Amazon Traffic Boost
06:20 Amazon Launch Strategy with Affiliates
10:43 Amazon Affiliate Failures?
14:12 Amazon Creator Insights
19:12 Future Tactics for Affiliate Marketing
23:45 Conclusion]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2373</itunes:duration>
                <itunes:episode>647</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>How to Outrank 99% of Your Competition (SEO Content Plan 2025)</title>
        <itunes:title>How to Outrank 99% of Your Competition (SEO Content Plan 2025)</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/build-an-ai-seo-content-plan-that-ranks-in-2025/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/build-an-ai-seo-content-plan-that-ranks-in-2025/#comments</comments>        <pubDate>Tue, 27 May 2025 11:59:31 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/ab2dbb35-f2f1-329f-bf76-a89130f214a6</guid>
                                    <description><![CDATA[<p>Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → <a href='https://hubs.ly/Q03jnb3B0'>https://hubs.ly/Q03jnb3B0 </a></p>
<p>SEO in 2025 is changing fast — from AI-driven search to SGE optimization, you need smarter strategies to stay visible. In this episode, Steve Wiideman shares his proven SEO framework using tools like Google Search Console, SEMrush, and SearchAtlas. Whether you're running a content site, an Amazon brand, or an eCommerce store, this is the SEO blueprint you've been waiting for.</p>
<p>🔍 What You’ll Learn</p>
<p>- Why keyword volume is dead (and what to track instead)</p>
<p>- How Google is evolving with AI &amp; SGE</p>
<p>- Tools &amp; frameworks for modern content optimization</p>
<p>- The 5 tools every marketer should be using</p>
<p>- Real-world tips for schema, site audits, and topical authority</p>
<p>- Why AI-written content still needs human-driven strategy</p>
<p>_________________________________</p>
<p>This episode is sponsored by Levanta:</p>
<p>Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.</p>
<p>🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________</p>
<p>Timestamps</p>
<p>00:00 – Intro: Meet SEO Expert Steve Wiideman</p>
<p>02:30 – What SEO Looks Like in 2025</p>
<p>05:42 – Why Search Volume Doesn’t Matter Anymore</p>
<p>07:55 – How to Build Topic Clusters That Rank</p>
<p>10:20 – 5 Tools Steve Uses for SEO Workflows</p>
<p>13:05 – AnswerThePublic for LLM Optimization</p>
<p>15:15 – Google’s AI Search Experience (SGE)</p>
<p>18:00 – How to Future-Proof Your Content Strategy</p>
<p>21:22 – The Role of Schema in Ranking</p>
<p>24:15 – Automating SEO with SearchAtlas &amp; WordLift</p>
<p>27:10 – Content Refresh Framework: Improve What Exists</p>
<p>29:40 – What Most Brands Get Wrong with SEO</p>
<p>33:00 – SEO for eCommerce vs Content Sites</p>
<p>36:20 – Should You Still Write Blog Posts in 2025?</p>
<p>39:05 – Building Internal Links the Right Way</p>
<p>42:30 – Final Thoughts &amp; Where to Learn More from Steve</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → <a href='https://hubs.ly/Q03jnb3B0'>https://hubs.ly/Q03jnb3B0 </a></p>
<p>SEO in 2025 is changing fast — from AI-driven search to SGE optimization, you need smarter strategies to stay visible. In this episode, Steve Wiideman shares his proven SEO framework using tools like Google Search Console, SEMrush, and SearchAtlas. Whether you're running a content site, an Amazon brand, or an eCommerce store, this is the SEO blueprint you've been waiting for.</p>
<p>🔍 What You’ll Learn</p>
<p>- Why keyword volume is dead (and what to track instead)</p>
<p>- How Google is evolving with AI &amp; SGE</p>
<p>- Tools &amp; frameworks for modern content optimization</p>
<p>- The 5 tools every marketer should be using</p>
<p>- Real-world tips for schema, site audits, and topical authority</p>
<p>- Why AI-written content still needs human-driven strategy</p>
<p>_________________________________</p>
<p>This episode is sponsored by Levanta:</p>
<p>Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.</p>
<p>🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________</p>
<p>Timestamps</p>
<p>00:00 – Intro: Meet SEO Expert Steve Wiideman</p>
<p>02:30 – What SEO Looks Like in 2025</p>
<p>05:42 – Why Search Volume Doesn’t Matter Anymore</p>
<p>07:55 – How to Build Topic Clusters That Rank</p>
<p>10:20 – 5 Tools Steve Uses for SEO Workflows</p>
<p>13:05 – AnswerThePublic for LLM Optimization</p>
<p>15:15 – Google’s AI Search Experience (SGE)</p>
<p>18:00 – How to Future-Proof Your Content Strategy</p>
<p>21:22 – The Role of Schema in Ranking</p>
<p>24:15 – Automating SEO with SearchAtlas &amp; WordLift</p>
<p>27:10 – Content Refresh Framework: Improve What Exists</p>
<p>29:40 – What Most Brands Get Wrong with SEO</p>
<p>33:00 – SEO for eCommerce vs Content Sites</p>
<p>36:20 – Should You Still Write Blog Posts in 2025?</p>
<p>39:05 – Building Internal Links the Right Way</p>
<p>42:30 – Final Thoughts &amp; Where to Learn More from Steve</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/36hkdqw4bn7m6eky/Steve_Wiideman91gn4.mp3" length="55248470" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 
SEO in 2025 is changing fast — from AI-driven search to SGE optimization, you need smarter strategies to stay visible. In this episode, Steve Wiideman shares his proven SEO framework using tools like Google Search Console, SEMrush, and SearchAtlas. Whether you're running a content site, an Amazon brand, or an eCommerce store, this is the SEO blueprint you've been waiting for.
🔍 What You’ll Learn
- Why keyword volume is dead (and what to track instead)
- How Google is evolving with AI &amp; SGE
- Tools &amp; frameworks for modern content optimization
- The 5 tools every marketer should be using
- Real-world tips for schema, site audits, and topical authority
- Why AI-written content still needs human-driven strategy
_________________________________
This episode is sponsored by Levanta:
Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.
🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________
Timestamps
00:00 – Intro: Meet SEO Expert Steve Wiideman
02:30 – What SEO Looks Like in 2025
05:42 – Why Search Volume Doesn’t Matter Anymore
07:55 – How to Build Topic Clusters That Rank
10:20 – 5 Tools Steve Uses for SEO Workflows
13:05 – AnswerThePublic for LLM Optimization
15:15 – Google’s AI Search Experience (SGE)
18:00 – How to Future-Proof Your Content Strategy
21:22 – The Role of Schema in Ranking
24:15 – Automating SEO with SearchAtlas &amp; WordLift
27:10 – Content Refresh Framework: Improve What Exists
29:40 – What Most Brands Get Wrong with SEO
33:00 – SEO for eCommerce vs Content Sites
36:20 – Should You Still Write Blog Posts in 2025?
39:05 – Building Internal Links the Right Way
42:30 – Final Thoughts &amp; Where to Learn More from Steve]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3453</itunes:duration>
                <itunes:episode>646</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>3x Amazon Sales With These Techniques! [Amazon Optimization Guide 2025]</title>
        <itunes:title>3x Amazon Sales With These Techniques! [Amazon Optimization Guide 2025]</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/3x-amazon-sales-with-these-techniques-amazon-optimization-guide-2025/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/3x-amazon-sales-with-these-techniques-amazon-optimization-guide-2025/#comments</comments>        <pubDate>Mon, 19 May 2025 18:50:14 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/a799108d-f9fd-345c-921a-25a75eaa568f</guid>
                                    <description><![CDATA[<p>Great images. Strong copy. Positive reviews. But… still not converting? It’s happening everywhere. In this episode, Daniela Bolzmann (Founder of MindfulGoods.co and speaker at Amazon Accelerate 2024) breaks down why most Amazon listings are failing in 2025 — and what top sellers are doing differently. 

DANIELA'S FREEBIES: 
Premium A+ Content 2 free tutorials: <a href='https://mindfulgoods.co/brand-story-magic'>https://mindfulgoods.co/brand-story-magic </a>
Best performing product images Swipe File: <a href='https://bit.ly/mindfulswipes'>https://bit.ly/mindfulswipes</a>


You’ll learn how AI is reshaping content strategy, how Rufus is changing the buyer journey, and the image testing method that tripled sales for brands you know.

🔍 What You’ll Learn 
- How to stop the scroll with Premium A+ 
- Why pretty images don’t always sell — and what does 
- Using AI to optimize content at scale (for 10K+ SKUs) 
- How Rufus is reshaping product page strategy 
- The truth about Amazon’s new image rules &amp; gray areas 
- PickFu vs. ProductPinion vs. Intellivi (split testing showdown) 
- Real-world examples of 600–2500% sales lifts _________________________________ 
This episode is sponsored by Levanta:

Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.

🚨 Get Levanta's Affiliate Shift Calculation → <a href='https://hubs.ly/Q03jnb3B0'>https://hubs.ly/Q03jnb3B0 </a>
_________________________________ 
Timestamps 
00:00 – Why Listings Fail in 2025 
03:45 – Rufus Is Changing Amazon
06:30 – Real vs AI Images 
09:12 – AI for Massive Catalogs 
13:05 – Using Rufus for Questions 
17:25 – Split Testing Images 
20:40 – Designing That Converts 
24:10 – Fixing Your Image Stack 
27:20 – Visual Hacks That Sell 
30:50 – Amazon vs Shopify Strategy 
33:00 – Unlocking Premium A+ 
39:10 – Carousel vs No Carousel 
42:30 – Visual vs Text A+ Debate 
45:00 – Does Alt Text Still Matter? 
47:00 – Free Image Swipe File!</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Great images. Strong copy. Positive reviews. But… still not converting? It’s happening everywhere. In this episode, Daniela Bolzmann (Founder of MindfulGoods.co and speaker at Amazon Accelerate 2024) breaks down why most Amazon listings are failing in 2025 — and what top sellers are doing differently. <br>
<br>
DANIELA'S FREEBIES: <br>
Premium A+ Content 2 free tutorials: <a href='https://mindfulgoods.co/brand-story-magic'>https://mindfulgoods.co/brand-story-magic </a><br>
Best performing product images Swipe File: <a href='https://bit.ly/mindfulswipes'>https://bit.ly/mindfulswipes</a><br>
<br>
<br>
You’ll learn how AI is reshaping content strategy, how Rufus is changing the buyer journey, and the image testing method that tripled sales for brands you know.<br>
<br>
🔍 What You’ll Learn <br>
- How to stop the scroll with Premium A+ <br>
- Why pretty images don’t always sell — and what does <br>
- Using AI to optimize content at scale (for 10K+ SKUs) <br>
- How Rufus is reshaping product page strategy <br>
- The truth about Amazon’s new image rules &amp; gray areas <br>
- PickFu vs. ProductPinion vs. Intellivi (split testing showdown) <br>
- Real-world examples of 600–2500% sales lifts _________________________________ <br>
This episode is sponsored by Levanta:<br>
<br>
Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.<br>
<br>
🚨 Get Levanta's Affiliate Shift Calculation → <a href='https://hubs.ly/Q03jnb3B0'>https://hubs.ly/Q03jnb3B0 </a><br>
_________________________________ <br>
Timestamps <br>
00:00 – Why Listings Fail in 2025 <br>
03:45 – Rufus Is Changing Amazon<br>
06:30 – Real vs AI Images <br>
09:12 – AI for Massive Catalogs <br>
13:05 – Using Rufus for Questions <br>
17:25 – Split Testing Images <br>
20:40 – Designing That Converts <br>
24:10 – Fixing Your Image Stack <br>
27:20 – Visual Hacks That Sell <br>
30:50 – Amazon vs Shopify Strategy <br>
33:00 – Unlocking Premium A+ <br>
39:10 – Carousel vs No Carousel <br>
42:30 – Visual vs Text A+ Debate <br>
45:00 – Does Alt Text Still Matter? <br>
47:00 – Free Image Swipe File!</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/k8tb6ynebu39fzrm/Norman_Farrar_-_Daniela_Bolzmannbqfxj.mp3" length="56052735" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Great images. Strong copy. Positive reviews. But… still not converting? It’s happening everywhere. In this episode, Daniela Bolzmann (Founder of MindfulGoods.co and speaker at Amazon Accelerate 2024) breaks down why most Amazon listings are failing in 2025 — and what top sellers are doing differently. DANIELA'S FREEBIES: Premium A+ Content 2 free tutorials: https://mindfulgoods.co/brand-story-magic Best performing product images Swipe File: https://bit.ly/mindfulswipesYou’ll learn how AI is reshaping content strategy, how Rufus is changing the buyer journey, and the image testing method that tripled sales for brands you know.🔍 What You’ll Learn - How to stop the scroll with Premium A+ - Why pretty images don’t always sell — and what does - Using AI to optimize content at scale (for 10K+ SKUs) - How Rufus is reshaping product page strategy - The truth about Amazon’s new image rules &amp; gray areas - PickFu vs. ProductPinion vs. Intellivi (split testing showdown) - Real-world examples of 600–2500% sales lifts _________________________________ This episode is sponsored by Levanta:Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________ Timestamps 00:00 – Why Listings Fail in 2025 03:45 – Rufus Is Changing Amazon06:30 – Real vs AI Images 09:12 – AI for Massive Catalogs 13:05 – Using Rufus for Questions 17:25 – Split Testing Images 20:40 – Designing That Converts 24:10 – Fixing Your Image Stack 27:20 – Visual Hacks That Sell 30:50 – Amazon vs Shopify Strategy 33:00 – Unlocking Premium A+ 39:10 – Carousel vs No Carousel 42:30 – Visual vs Text A+ Debate 45:00 – Does Alt Text Still Matter? 47:00 – Free Image Swipe File!]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2649</itunes:duration>
                <itunes:episode>645</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>5 Tools to Build Viral Video Ads With AI | Andrew Erickson</title>
        <itunes:title>5 Tools to Build Viral Video Ads With AI | Andrew Erickson</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/5-tools-to-build-viral-video-ads-with-ai-andrew-erickson/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/5-tools-to-build-viral-video-ads-with-ai-andrew-erickson/#comments</comments>        <pubDate>Mon, 12 May 2025 08:00:00 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/377f022d-da09-3bf2-9fd5-1b081cffaecb</guid>
                                    <description><![CDATA[<p>Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 Grab Levanta's Free Affiliate Guide - <a href='https://hubs.ly/Q03dyv6R0'>https://hubs.ly/Q03dyv6R0 </a></p>
<p>AI is changing how Amazon sellers operate — from sourcing to content to conversion. In this episode, Andrew Erickson, engineer-turned-entrepreneur and Titan Network coach, walks us through the exact workflows and tools he's using to:</p>
<p>- Build high-converting AI video ads</p>
<p>- Navigate the chaos of Trump’s new tariffs</p>
<p>- Automate supplier discovery and reduce costs</p>
<p> </p>
<p>🎯 What You’ll Learn:</p>
<p>- How to create faceless video ads with AI for $10/month</p>
<p>- The 5 tools Andrew uses to build full video ads in minutes</p>
<p>- What generative video (like RunwayML) can and can't do</p>
<p>- How he uses ChatGPT, Midjourney, and Make.com in daily flows</p>
<p>- What’s changed in AI since January (agentic workflows, Grok prompts)</p>
<p>- Tariff workarounds: DDP, Mexico sourcing, and betting markets</p>
<p>- Why sourcing with AI is more powerful than Alibaba</p>
<p>- Using Polymarket to make non-emotional business decisions</p>
<p>Andrew Erickson is an engineer turned entrepreneur. He has created several multi-million dollar brands.He has designed and launched over 100 private label products. As a head coach in the Titan Network Mastermind, he shares his expert strategies and insights to groom the next generation of successful entrepreneurs.</p>
<p>Timestamps</p>
<p>00:00 – AI Is Changing Amazon Selling</p>
<p>01:36 – Meet Andrew Erickson 02:31 – Obsessing Over AI Tools</p>
<p>04:18 – 2025 AI Trends: Agentic AI, Make</p>
<p>06:46 – 5 Tools to Build Video Ads Fast</p>
<p>08:42 – 100% AI Ad Example</p>
<p>10:15 – Full AI Ad Workflow</p>
<p>13:55 – Midjourney Prompt Tricks</p>
<p>20:48 – Voiceovers with 11Labs &amp; Grok</p>
<p>22:30 – RunwayML Gen-4 Update</p>
<p>24:58 – Faceless Video Tools (Syllaby)</p>
<p>26:45 – Notebook LM Deep Dive</p>
<p>30:43 – Surviving Tariffs in 2025</p>
<p>34:18 – Sourcing Outside China</p>
<p>35:57 – Mexico Suppliers with AI</p>
<p>38:00 – Using Polymarket for Forecasts</p>
<p>42:50 – Smart Decisions with Data</p>
<p>44:17 – Audience Q&amp;A + Tools</p>
<p>48:32 – Connect with Andrew Erickson</p>
<p>_________________________________</p>
<p>This episode is sponsored by Levanta:</p>
<p>Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.</p>
<p>🚨 Get Levanta's Affiliate Shift Calculation → <a href='https://hubs.ly/Q03jnb3B0'>https://hubs.ly/Q03jnb3B0</a> _________________________________</p>
<p>This is the playbook Amazon agencies don’t want you to figure out.</p>
<p>🎁 Wheel of Kelsey Giveaway (For LIVE audiences on our Wednesday episodes) Enter with: #WheelOfKelsey in the comments Tag two friends for a bonus entry!</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 Grab Levanta's Free Affiliate Guide - <a href='https://hubs.ly/Q03dyv6R0'>https://hubs.ly/Q03dyv6R0 </a></p>
<p>AI is changing how Amazon sellers operate — from sourcing to content to conversion. In this episode, Andrew Erickson, engineer-turned-entrepreneur and Titan Network coach, walks us through the exact workflows and tools he's using to:</p>
<p>- Build high-converting AI video ads</p>
<p>- Navigate the chaos of Trump’s new tariffs</p>
<p>- Automate supplier discovery and reduce costs</p>
<p> </p>
<p>🎯 What You’ll Learn:</p>
<p>- How to create faceless video ads with AI for $10/month</p>
<p>- The 5 tools Andrew uses to build full video ads in minutes</p>
<p>- What generative video (like RunwayML) can and can't do</p>
<p>- How he uses ChatGPT, Midjourney, and Make.com in daily flows</p>
<p>- What’s changed in AI since January (agentic workflows, Grok prompts)</p>
<p>- Tariff workarounds: DDP, Mexico sourcing, and betting markets</p>
<p>- Why sourcing with AI is more powerful than Alibaba</p>
<p>- Using Polymarket to make non-emotional business decisions</p>
<p>Andrew Erickson is an engineer turned entrepreneur. He has created several multi-million dollar brands.He has designed and launched over 100 private label products. As a head coach in the Titan Network Mastermind, he shares his expert strategies and insights to groom the next generation of successful entrepreneurs.</p>
<p>Timestamps</p>
<p>00:00 – AI Is Changing Amazon Selling</p>
<p>01:36 – Meet Andrew Erickson 02:31 – Obsessing Over AI Tools</p>
<p>04:18 – 2025 AI Trends: Agentic AI, Make</p>
<p>06:46 – 5 Tools to Build Video Ads Fast</p>
<p>08:42 – 100% AI Ad Example</p>
<p>10:15 – Full AI Ad Workflow</p>
<p>13:55 – Midjourney Prompt Tricks</p>
<p>20:48 – Voiceovers with 11Labs &amp; Grok</p>
<p>22:30 – RunwayML Gen-4 Update</p>
<p>24:58 – Faceless Video Tools (Syllaby)</p>
<p>26:45 – Notebook LM Deep Dive</p>
<p>30:43 – Surviving Tariffs in 2025</p>
<p>34:18 – Sourcing Outside China</p>
<p>35:57 – Mexico Suppliers with AI</p>
<p>38:00 – Using Polymarket for Forecasts</p>
<p>42:50 – Smart Decisions with Data</p>
<p>44:17 – Audience Q&amp;A + Tools</p>
<p>48:32 – Connect with Andrew Erickson</p>
<p>_________________________________</p>
<p>This episode is sponsored by Levanta:</p>
<p>Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.</p>
<p>🚨 Get Levanta's Affiliate Shift Calculation → <a href='https://hubs.ly/Q03jnb3B0'>https://hubs.ly/Q03jnb3B0</a> _________________________________</p>
<p>This is the playbook Amazon agencies don’t want you to figure out.</p>
<p>🎁 Wheel of Kelsey Giveaway (For LIVE audiences on our Wednesday episodes) Enter with: #WheelOfKelsey in the comments Tag two friends for a bonus entry!</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/ajeu2nm5up6mfvpm/Norman_Farrar_-_Andrew_Erickson_1_95crc.mp3" length="48043094" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 Grab Levanta's Free Affiliate Guide - https://hubs.ly/Q03dyv6R0 
AI is changing how Amazon sellers operate — from sourcing to content to conversion. In this episode, Andrew Erickson, engineer-turned-entrepreneur and Titan Network coach, walks us through the exact workflows and tools he's using to:
- Build high-converting AI video ads
- Navigate the chaos of Trump’s new tariffs
- Automate supplier discovery and reduce costs
 
🎯 What You’ll Learn:
- How to create faceless video ads with AI for $10/month
- The 5 tools Andrew uses to build full video ads in minutes
- What generative video (like RunwayML) can and can't do
- How he uses ChatGPT, Midjourney, and Make.com in daily flows
- What’s changed in AI since January (agentic workflows, Grok prompts)
- Tariff workarounds: DDP, Mexico sourcing, and betting markets
- Why sourcing with AI is more powerful than Alibaba
- Using Polymarket to make non-emotional business decisions
Andrew Erickson is an engineer turned entrepreneur. He has created several multi-million dollar brands.He has designed and launched over 100 private label products. As a head coach in the Titan Network Mastermind, he shares his expert strategies and insights to groom the next generation of successful entrepreneurs.
Timestamps
00:00 – AI Is Changing Amazon Selling
01:36 – Meet Andrew Erickson 02:31 – Obsessing Over AI Tools
04:18 – 2025 AI Trends: Agentic AI, Make
06:46 – 5 Tools to Build Video Ads Fast
08:42 – 100% AI Ad Example
10:15 – Full AI Ad Workflow
13:55 – Midjourney Prompt Tricks
20:48 – Voiceovers with 11Labs &amp; Grok
22:30 – RunwayML Gen-4 Update
24:58 – Faceless Video Tools (Syllaby)
26:45 – Notebook LM Deep Dive
30:43 – Surviving Tariffs in 2025
34:18 – Sourcing Outside China
35:57 – Mexico Suppliers with AI
38:00 – Using Polymarket for Forecasts
42:50 – Smart Decisions with Data
44:17 – Audience Q&amp;A + Tools
48:32 – Connect with Andrew Erickson
_________________________________
This episode is sponsored by Levanta:
Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.
🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________
This is the playbook Amazon agencies don’t want you to figure out.
🎁 Wheel of Kelsey Giveaway (For LIVE audiences on our Wednesday episodes) Enter with: #WheelOfKelsey in the comments Tag two friends for a bonus entry!]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3002</itunes:duration>
                <itunes:episode>644</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Amazon Marketing Cloud (AMC) - A Deep Dive into Amazon's Latest Marketing Tool</title>
        <itunes:title>Amazon Marketing Cloud (AMC) - A Deep Dive into Amazon's Latest Marketing Tool</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/amazon-marketing-cloud-amc-a-deep-dive-into-amazons-latest-marketing-tool/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/amazon-marketing-cloud-amc-a-deep-dive-into-amazons-latest-marketing-tool/#comments</comments>        <pubDate>Mon, 05 May 2025 12:42:55 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/a598272d-4e63-3b92-9d4d-4d4591be47ea</guid>
                                    <description><![CDATA[<p>Amazon Marketing Cloud (AMC) is the most powerful tool you’re not using. In this deep dive episode, Norm Farrar is joined by Mansour Narouzi of Incrementum Digital to break down how the smartest Amazon brands are using AMC to gain a competitive edge, unlock hidden customer data, and build powerful ad strategies using real insights. Whether you’re a 7-figure seller or just getting started with DSP, this is your no-fluff, straight-tactics guide to understanding and using AMC — in plain English.</p>
<p>🚨 AMC Access Template: - <a href='https://docs.google.com/document/d/18uZH2vKmPN8G0mpI8HW-Z8vsRd_Z_lLgGMck2D7-ByI/edit?usp=sharing'>https://docs.google.com/document/d/18uZH2vKmPN8G0mpI8HW-Z8vsRd_Z_lLgGMck2D7-ByI/edit?usp=sharing</a></p>
<p>You'll learn:</p>
<p>- How to access AMC for free without an agency</p>
<p>- Why AMC is critical for tracking lifetime value, attribution, and retention</p>
<p>- How to build powerful audiences (cart abandoners, page viewers, high-LTV lookalikes)</p>
<p>- Mistakes brands make with campaigns, bidding, and match types</p>
<p>- How AMC works alongside Amazon’s shift to Rufus and audience-first targeting</p>
<p>- Real AMC use cases: 5x CTR boosts, brand defense tactics, lowering ACoS</p>
<p>- How to measure customer acquisition cost using AMC</p>
<p> </p>
<p>Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → <a href='https://hubs.ly/Q03jnb3B0'>https://hubs.ly/Q03jnb3B0</a></p>
<p>Grab Levanta's Free Affiliate Guide - <a href='https://hubs.ly/Q03dyv6R0'>https://hubs.ly/Q03dyv6R0 </a></p>
<p>Timestamps</p>
<p>00:00 – Intro &amp; What is AMC? Explained Simply</p>
<p>04:00 – Why Amazon Marketing Cloud is a Big Deal</p>
<p>08:00 – Connecting Website Data to AMC</p>
<p>11:45 – Can AMC Track TikTok Sales?</p>
<p>15:20 – Free Access: How to Get Into AMC</p>
<p>18:40 – Lifetime Value &amp; Ad Spend Transparency</p>
<p>22:05 – Audience Creation Examples (Cart Abandoners, Wishlist)</p>
<p>26:10 – Custom Audiences Now Work in Sponsored Ads</p>
<p>30:30 – AMC + Rufus = The Future of Targeting</p>
<p>34:00 – Campaign Optimization with AMC Data</p>
<p>38:00 – Branded Search Drop-Offs &amp; Retargeting</p>
<p>41:10 – Testing Lookalikes for High LTV Shoppers</p>
<p>45:00 – Amazon Ad Mistakes Most Brands Make</p>
<p>49:00 – How to Launch with Broad vs. Exact Match</p>
<p>55:00 – Low-Hanging Fruit: Ready-to-Use AMC Templates</p>
<p>59:10 – Multi-Touch Attribution Models with AMC</p>
<p>1:02:40 – Brand Tailored Promotions (Boosting Conversions)</p>
<p>1:06:00 – Final Thoughts + How to Get Started with AMC</p>
<p>_________________________________</p>
<p>This episode is sponsored by Levanta: Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.</p>
<p>🚨 Get Levanta's Affiliate Shift Calculation → <a href='https://hubs.ly/Q03jnb3B0'>https://hubs.ly/Q03jnb3B0</a></p>
<p>_________________________________</p>
<p> </p>
<p>This is the playbook Amazon agencies don’t want you to figure out.</p>
<p>🎁 Wheel of Kelsey Giveaway (For LIVE audiences on our Wednesday episodes) Enter with: #WheelOfKelsey in the comments Tag two friends for a bonus entry!</p>
<p>🧠 Guest: Mansour Narouzi Mansour Norouzi’s background in civil engineering shapes his meticulous, analytical approach to e-commerce advertising. His strong leadership helped build a 100+ person team and developed proprietary tools like DataOwl to simplify complex data for actionable insights. Known for scaling brands efficiently through his own experience as an Amazon brand owner, Mansour is a trusted partner for navigating competitive markets and achieving sustained growth.</p>
<p> </p>
<p>🔗 Resources &amp; Mentions AMC Access Template: - <a href='https://docs.google.com/document/d/18uZH2vKmPN8G0mpI8HW-Z8vsRd_Z_lLgGMck2D7-ByI/edit?usp=sharing'>https://docs.google.com/document/d/18uZH2vKmPN8G0mpI8HW-Z8vsRd_Z_lLgGMck2D7-ByI/edit?usp=sharing</a></p>
<p> </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Amazon Marketing Cloud (AMC) is the most powerful tool you’re not using. In this deep dive episode, Norm Farrar is joined by Mansour Narouzi of Incrementum Digital to break down how the smartest Amazon brands are using AMC to gain a competitive edge, unlock hidden customer data, and build powerful ad strategies using real insights. Whether you’re a 7-figure seller or just getting started with DSP, this is your no-fluff, straight-tactics guide to understanding and using AMC — in plain English.</p>
<p>🚨 AMC Access Template: - <a href='https://docs.google.com/document/d/18uZH2vKmPN8G0mpI8HW-Z8vsRd_Z_lLgGMck2D7-ByI/edit?usp=sharing'>https://docs.google.com/document/d/18uZH2vKmPN8G0mpI8HW-Z8vsRd_Z_lLgGMck2D7-ByI/edit?usp=sharing</a></p>
<p>You'll learn:</p>
<p>- How to access AMC for free without an agency</p>
<p>- Why AMC is critical for tracking lifetime value, attribution, and retention</p>
<p>- How to build powerful audiences (cart abandoners, page viewers, high-LTV lookalikes)</p>
<p>- Mistakes brands make with campaigns, bidding, and match types</p>
<p>- How AMC works alongside Amazon’s shift to Rufus and audience-first targeting</p>
<p>- Real AMC use cases: 5x CTR boosts, brand defense tactics, lowering ACoS</p>
<p>- How to measure customer acquisition cost using AMC</p>
<p> </p>
<p>Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → <a href='https://hubs.ly/Q03jnb3B0'>https://hubs.ly/Q03jnb3B0</a></p>
<p>Grab Levanta's Free Affiliate Guide - <a href='https://hubs.ly/Q03dyv6R0'>https://hubs.ly/Q03dyv6R0 </a></p>
<p>Timestamps</p>
<p>00:00 – Intro &amp; What is AMC? Explained Simply</p>
<p>04:00 – Why Amazon Marketing Cloud is a Big Deal</p>
<p>08:00 – Connecting Website Data to AMC</p>
<p>11:45 – Can AMC Track TikTok Sales?</p>
<p>15:20 – Free Access: How to Get Into AMC</p>
<p>18:40 – Lifetime Value &amp; Ad Spend Transparency</p>
<p>22:05 – Audience Creation Examples (Cart Abandoners, Wishlist)</p>
<p>26:10 – Custom Audiences Now Work in Sponsored Ads</p>
<p>30:30 – AMC + Rufus = The Future of Targeting</p>
<p>34:00 – Campaign Optimization with AMC Data</p>
<p>38:00 – Branded Search Drop-Offs &amp; Retargeting</p>
<p>41:10 – Testing Lookalikes for High LTV Shoppers</p>
<p>45:00 – Amazon Ad Mistakes Most Brands Make</p>
<p>49:00 – How to Launch with Broad vs. Exact Match</p>
<p>55:00 – Low-Hanging Fruit: Ready-to-Use AMC Templates</p>
<p>59:10 – Multi-Touch Attribution Models with AMC</p>
<p>1:02:40 – Brand Tailored Promotions (Boosting Conversions)</p>
<p>1:06:00 – Final Thoughts + How to Get Started with AMC</p>
<p>_________________________________</p>
<p>This episode is sponsored by Levanta: Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.</p>
<p>🚨 Get Levanta's Affiliate Shift Calculation → <a href='https://hubs.ly/Q03jnb3B0'>https://hubs.ly/Q03jnb3B0</a></p>
<p>_________________________________</p>
<p> </p>
<p>This is the playbook Amazon agencies don’t want you to figure out.</p>
<p>🎁 Wheel of Kelsey Giveaway (For LIVE audiences on our Wednesday episodes) Enter with: #WheelOfKelsey in the comments Tag two friends for a bonus entry!</p>
<p>🧠 Guest: Mansour Narouzi Mansour Norouzi’s background in civil engineering shapes his meticulous, analytical approach to e-commerce advertising. His strong leadership helped build a 100+ person team and developed proprietary tools like DataOwl to simplify complex data for actionable insights. Known for scaling brands efficiently through his own experience as an Amazon brand owner, Mansour is a trusted partner for navigating competitive markets and achieving sustained growth.</p>
<p> </p>
<p>🔗 Resources &amp; Mentions AMC Access Template: - <a href='https://docs.google.com/document/d/18uZH2vKmPN8G0mpI8HW-Z8vsRd_Z_lLgGMck2D7-ByI/edit?usp=sharing'>https://docs.google.com/document/d/18uZH2vKmPN8G0mpI8HW-Z8vsRd_Z_lLgGMck2D7-ByI/edit?usp=sharing</a></p>
<p> </p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/cyr4aemb9mgw6fdx/Norman_Farrar_-_Mansour_Norouziblkmd.mp3" length="42616790" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Amazon Marketing Cloud (AMC) is the most powerful tool you’re not using. In this deep dive episode, Norm Farrar is joined by Mansour Narouzi of Incrementum Digital to break down how the smartest Amazon brands are using AMC to gain a competitive edge, unlock hidden customer data, and build powerful ad strategies using real insights. Whether you’re a 7-figure seller or just getting started with DSP, this is your no-fluff, straight-tactics guide to understanding and using AMC — in plain English.
🚨 AMC Access Template: - https://docs.google.com/document/d/18uZH2vKmPN8G0mpI8HW-Z8vsRd_Z_lLgGMck2D7-ByI/edit?usp=sharing
You'll learn:
- How to access AMC for free without an agency
- Why AMC is critical for tracking lifetime value, attribution, and retention
- How to build powerful audiences (cart abandoners, page viewers, high-LTV lookalikes)
- Mistakes brands make with campaigns, bidding, and match types
- How AMC works alongside Amazon’s shift to Rufus and audience-first targeting
- Real AMC use cases: 5x CTR boosts, brand defense tactics, lowering ACoS
- How to measure customer acquisition cost using AMC
 
Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0
Grab Levanta's Free Affiliate Guide - https://hubs.ly/Q03dyv6R0 
Timestamps
00:00 – Intro &amp; What is AMC? Explained Simply
04:00 – Why Amazon Marketing Cloud is a Big Deal
08:00 – Connecting Website Data to AMC
11:45 – Can AMC Track TikTok Sales?
15:20 – Free Access: How to Get Into AMC
18:40 – Lifetime Value &amp; Ad Spend Transparency
22:05 – Audience Creation Examples (Cart Abandoners, Wishlist)
26:10 – Custom Audiences Now Work in Sponsored Ads
30:30 – AMC + Rufus = The Future of Targeting
34:00 – Campaign Optimization with AMC Data
38:00 – Branded Search Drop-Offs &amp; Retargeting
41:10 – Testing Lookalikes for High LTV Shoppers
45:00 – Amazon Ad Mistakes Most Brands Make
49:00 – How to Launch with Broad vs. Exact Match
55:00 – Low-Hanging Fruit: Ready-to-Use AMC Templates
59:10 – Multi-Touch Attribution Models with AMC
1:02:40 – Brand Tailored Promotions (Boosting Conversions)
1:06:00 – Final Thoughts + How to Get Started with AMC
_________________________________
This episode is sponsored by Levanta: Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.
🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0
_________________________________
 
This is the playbook Amazon agencies don’t want you to figure out.
🎁 Wheel of Kelsey Giveaway (For LIVE audiences on our Wednesday episodes) Enter with: #WheelOfKelsey in the comments Tag two friends for a bonus entry!
🧠 Guest: Mansour Narouzi Mansour Norouzi’s background in civil engineering shapes his meticulous, analytical approach to e-commerce advertising. His strong leadership helped build a 100+ person team and developed proprietary tools like DataOwl to simplify complex data for actionable insights. Known for scaling brands efficiently through his own experience as an Amazon brand owner, Mansour is a trusted partner for navigating competitive markets and achieving sustained growth.
 
🔗 Resources &amp; Mentions AMC Access Template: - https://docs.google.com/document/d/18uZH2vKmPN8G0mpI8HW-Z8vsRd_Z_lLgGMck2D7-ByI/edit?usp=sharing
 ]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2663</itunes:duration>
                <itunes:episode>643</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
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    <item>
        <title>Most Sellers Won’t Survive This...</title>
        <itunes:title>Most Sellers Won’t Survive This...</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/most-sellers-won-t-survive-this/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/most-sellers-won-t-survive-this/#comments</comments>        <pubDate>Mon, 28 Apr 2025 08:00:00 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/7f962209-3b18-3650-8dff-83a1abf94425</guid>
                                    <description><![CDATA[<p>Trump’s new tariffs are crushing seller margins and confusing even the most advanced Amazon operators. But while most sellers are panicking, smart brands are pivoting. In this episode, Norm Farrar is joined by Dan Ashburn, co-founder of Titan Network and operator of $100M+ in Amazon brands, to break down exactly what sellers need to do in the short and long term to navigate tariffs, protect their cash flow, and gain market share while others retreat. This is your full game plan to survive — and thrive — through the chaos.</p>
<p>_________________________________</p>
<p>This episode is sponsored by Levanta:</p>
<p>Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.</p>
<p>🚨 Get My Shift Calculation → <a href='https://hubs.ly/Q03jnb3B0'>HERE</a></p>
<p>_________________________________</p>
<p>🔑 What You’ll Learn</p>
<p>- The real impact of 125–245% tariffs (and who’s hit hardest)</p>
<p>- Short-term inventory strategies to buy time</p>
<p>- Why your supplier is your most powerful ally</p>
<p>- The 4D chess of pricing, brand value, and inventory</p>
<p>- Long-term mitigation strategies</p>
<p>- How to negotiate better payment terms and reduce COGS</p>
<p> </p>
<p>Tools Dan’s team uses to stay ahead</p>
<p> 🧠 Guest: Dan Ashburn Co-founder of Titan Network Operator of 100M+ in Amazon brands China Magic lead + margin strategy specialist</p>
<p>🔗 Useful Links 💼 <a href='https://www.titannetwork.com'>https://www.titannetwork.com </a></p>
<p>🎓 Cash Flow for Sellers Training: cashflowforsellers.com</p>
<p>✈️ China Magic Trips: <a href='https://www.chinamagictrip.com'>https://www.chinamagictrip.com </a></p>
<p>🧹 Review Removal Tool: <a href='https://tracefuse.ai'>https://tracefuse.ai </a></p>
<p>🗞 Newsletter: <a href='https://lwn.news'>https://lwn.news</a></p>
<p> </p>
<p>🕒 Timestamps (Chapters)</p>
<p>00:00 – Intro &amp; Dan Ashburn Joins</p>
<p>04:00 – What Are Tariffs &amp; Why They Matter</p>
<p>08:00 – The Seller Panic Explained</p>
<p>12:00 – 3-Step Response Plan: Observe, Analyze, Respond</p>
<p>16:00 – Tariff Breakdown: How We Hit 245%</p>
<p>20:00 – The Inventory Game: Why It’s Key to Survive</p>
<p>24:00 – Pricing Strategy &amp; Brand Perception</p>
<p>28:00 – Using “Made in USA” Positioning Without Breaking Rules</p>
<p>32:00 – Supplier Relationships as Your #1 Asset</p>
<p>36:00 – Financing &amp; Warehousing Short-Term Plays</p>
<p>40:00 – DDP Shipping: Pros, Cons &amp; Risks</p>
<p>44:00 – Why Negotiating in Person Works Best</p>
<p>48:00 – Cash Flow Tactics + Supplier Terms</p>
<p>52:00 – Mistakes to Avoid During Tariff Panic</p>
<p>56:00 – Long-Term Mitigation Plans (First Sale, FTZs, etc.)</p>
<p>1:00:00 – China +1 Strategy &amp; Sourcing Risks</p>
<p>1:04:00 – Final Tips &amp; Tools to Navigate Tariff Chaos</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Trump’s new tariffs are crushing seller margins and confusing even the most advanced Amazon operators. But while most sellers are panicking, smart brands are pivoting. In this episode, Norm Farrar is joined by Dan Ashburn, co-founder of Titan Network and operator of $100M+ in Amazon brands, to break down exactly what sellers need to do in the short and long term to navigate tariffs, protect their cash flow, and gain market share while others retreat. This is your full game plan to survive — and thrive — through the chaos.</p>
<p>_________________________________</p>
<p>This episode is sponsored by Levanta:</p>
<p>Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.</p>
<p>🚨 Get My Shift Calculation → <a href='https://hubs.ly/Q03jnb3B0'>HERE</a></p>
<p>_________________________________</p>
<p>🔑 What You’ll Learn</p>
<p>- The real impact of 125–245% tariffs (and who’s hit hardest)</p>
<p>- Short-term inventory strategies to buy time</p>
<p>- Why your supplier is your most powerful ally</p>
<p>- The 4D chess of pricing, brand value, and inventory</p>
<p>- Long-term mitigation strategies</p>
<p>- How to negotiate better payment terms and reduce COGS</p>
<p> </p>
<p>Tools Dan’s team uses to stay ahead</p>
<p> 🧠 Guest: Dan Ashburn Co-founder of Titan Network Operator of 100M+ in Amazon brands China Magic lead + margin strategy specialist</p>
<p>🔗 Useful Links 💼 <a href='https://www.titannetwork.com'>https://www.titannetwork.com </a></p>
<p>🎓 Cash Flow for Sellers Training: cashflowforsellers.com</p>
<p>✈️ China Magic Trips: <a href='https://www.chinamagictrip.com'>https://www.chinamagictrip.com </a></p>
<p>🧹 Review Removal Tool: <a href='https://tracefuse.ai'>https://tracefuse.ai </a></p>
<p>🗞 Newsletter: <a href='https://lwn.news'>https://lwn.news</a></p>
<p> </p>
<p>🕒 Timestamps (Chapters)</p>
<p>00:00 – Intro &amp; Dan Ashburn Joins</p>
<p>04:00 – What Are Tariffs &amp; Why They Matter</p>
<p>08:00 – The Seller Panic Explained</p>
<p>12:00 – 3-Step Response Plan: Observe, Analyze, Respond</p>
<p>16:00 – Tariff Breakdown: How We Hit 245%</p>
<p>20:00 – The Inventory Game: Why It’s Key to Survive</p>
<p>24:00 – Pricing Strategy &amp; Brand Perception</p>
<p>28:00 – Using “Made in USA” Positioning Without Breaking Rules</p>
<p>32:00 – Supplier Relationships as Your #1 Asset</p>
<p>36:00 – Financing &amp; Warehousing Short-Term Plays</p>
<p>40:00 – DDP Shipping: Pros, Cons &amp; Risks</p>
<p>44:00 – Why Negotiating in Person Works Best</p>
<p>48:00 – Cash Flow Tactics + Supplier Terms</p>
<p>52:00 – Mistakes to Avoid During Tariff Panic</p>
<p>56:00 – Long-Term Mitigation Plans (First Sale, FTZs, etc.)</p>
<p>1:00:00 – China +1 Strategy &amp; Sourcing Risks</p>
<p>1:04:00 – Final Tips &amp; Tools to Navigate Tariff Chaos</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/hpwr9yj9en6uisr9/Norman_Farrar_-_Dan_Ashburn_1_931a3.mp3" length="57680342" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Trump’s new tariffs are crushing seller margins and confusing even the most advanced Amazon operators. But while most sellers are panicking, smart brands are pivoting. In this episode, Norm Farrar is joined by Dan Ashburn, co-founder of Titan Network and operator of $100M+ in Amazon brands, to break down exactly what sellers need to do in the short and long term to navigate tariffs, protect their cash flow, and gain market share while others retreat. This is your full game plan to survive — and thrive — through the chaos.
_________________________________
This episode is sponsored by Levanta:
Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.
🚨 Get My Shift Calculation → HERE
_________________________________
🔑 What You’ll Learn
- The real impact of 125–245% tariffs (and who’s hit hardest)
- Short-term inventory strategies to buy time
- Why your supplier is your most powerful ally
- The 4D chess of pricing, brand value, and inventory
- Long-term mitigation strategies
- How to negotiate better payment terms and reduce COGS
 
Tools Dan’s team uses to stay ahead
 🧠 Guest: Dan Ashburn Co-founder of Titan Network Operator of 100M+ in Amazon brands China Magic lead + margin strategy specialist
🔗 Useful Links 💼 https://www.titannetwork.com 
🎓 Cash Flow for Sellers Training: cashflowforsellers.com
✈️ China Magic Trips: https://www.chinamagictrip.com 
🧹 Review Removal Tool: https://tracefuse.ai 
🗞 Newsletter: https://lwn.news
 
🕒 Timestamps (Chapters)
00:00 – Intro &amp; Dan Ashburn Joins
04:00 – What Are Tariffs &amp; Why They Matter
08:00 – The Seller Panic Explained
12:00 – 3-Step Response Plan: Observe, Analyze, Respond
16:00 – Tariff Breakdown: How We Hit 245%
20:00 – The Inventory Game: Why It’s Key to Survive
24:00 – Pricing Strategy &amp; Brand Perception
28:00 – Using “Made in USA” Positioning Without Breaking Rules
32:00 – Supplier Relationships as Your #1 Asset
36:00 – Financing &amp; Warehousing Short-Term Plays
40:00 – DDP Shipping: Pros, Cons &amp; Risks
44:00 – Why Negotiating in Person Works Best
48:00 – Cash Flow Tactics + Supplier Terms
52:00 – Mistakes to Avoid During Tariff Panic
56:00 – Long-Term Mitigation Plans (First Sale, FTZs, etc.)
1:00:00 – China +1 Strategy &amp; Sourcing Risks
1:04:00 – Final Tips &amp; Tools to Navigate Tariff Chaos]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3604</itunes:duration>
                <itunes:episode>642</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>$500 to $150K/Month! - The Retention Strategy Behind MASSIVE Growth</title>
        <itunes:title>$500 to $150K/Month! - The Retention Strategy Behind MASSIVE Growth</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/500-to-150kmonth-the-retention-strategy-behind-massive-growth/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/500-to-150kmonth-the-retention-strategy-behind-massive-growth/#comments</comments>        <pubDate>Fri, 25 Apr 2025 12:10:00 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/8d8ebc27-d73d-38e7-93d2-89372ddbc168</guid>
                                    <description><![CDATA[<p>Most brands obsess over acquiring new customers... But what if the real money — and sustainable growth — is hiding in the customers you already</p>
<p>have?</p>
<p>🚨 Get Levanta's Affiliate Ad Shift Calculator - <a href='https://hubs.ly/Q03jnb3B0?utm_source=www.lwn.news&amp;utm_medium=newsletter&amp;utm_campaign=lwn-a-mistake-i-ll-never-forget-1'>HERE</a></p>
<p>In this episode of Lunch With Norm, Norm Farrar sits down with Dan Jordan, Director of Strategy at Social Lite and CRO coach at Merchant Mastery, to dive deep into retention marketing, subscription growth, and AI-powered automation.</p>
<p>Dan has helped hundreds of Shopify and DTC brands scale through better customer retention, smarter email flows, and real-time data-driven decisions. If you’re scaling a Shopify brand, running a subscription box, or just tired of bleeding cash on Facebook ads with no LTV — this episode will show you exactly how to build systems that retain, convert, and grow.</p>
<p>_________________________________</p>
<p>This episode is sponsored by Levanta:</p>
<p>Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending.</p>
<p>Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.</p>
<p>🚨 Get My Shift Calculation → <a href='https://hubs.ly/Q03jnb3B0?utm_source=www.lwn.news&amp;utm_medium=newsletter&amp;utm_campaign=lwn-a-mistake-i-ll-never-forget-1'>HERE</a></p>
<p>_________________________________</p>
<p>What You’ll Learn:</p>
<p>- Why retention acquisition is for long-term growth</p>
<p>- The truth about "Subscribe &amp; Save" (and why it’s not a real strategy)</p>
<p>- Dan’s “Subscribability Framework” to boost LTV and reduce churn</p>
<p>- How to engineer offers that keep customers buying month after month</p>
<p>- Real examples of brands going from $500/month → $150K/month</p>
<p>- AI-powered automation using Make.com &amp; n8n</p>
<p>- How to build feedback loops through post-purchase flows and surveys</p>
<p>- Critical metrics to track: churn, time to reorder, reactivation success &amp; more</p>
<p>Timestamps</p>
<p>00:00 – Why Retention Beats Acquisition</p>
<p>03:10 – The #1 Mistake Most eCom Brands Make</p>
<p>04:58 – Retention Isn’t a Loyalty Program</p>
<p>07:11 – What Is the Subscribability Framework?</p>
<p>09:45 – Why ‘Subscribe &amp; Save’ Fails</p>
<p>14:02 – Personalization Over Repetition</p>
<p>18:54 – Automation Isn’t Hard Anymore</p>
<p>20:30 – AI-Generated Emails That Sound Like You</p>
<p>22:46 – "Show Up Like a Friend, Not a Brand"</p>
<p>24:17 – Who Should Not Use Subscription Models?</p>
<p>28:41 – BoxyCharm’s $500M Exit</p>
<p>33:48 – How to Collect Real Feedback from Your Customers</p>
<p>38:05 – The Metrics That Actually Predict Churn</p>
<p> </p>
<p>Hosted by: Norm Farrar, “The Beard Guy” Newsletter: <a href='https://lwn.news'>https://lwn.news </a></p>
<p>Join the community: Facebook Group | WhatsApp | Subreddit Hashtags:</p>
<p> </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Most brands obsess over acquiring new customers... But what if the real money — and sustainable growth — is hiding in the customers you already</p>
<p>have?</p>
<p>🚨 Get Levanta's Affiliate Ad Shift Calculator - <a href='https://hubs.ly/Q03jnb3B0?utm_source=www.lwn.news&amp;utm_medium=newsletter&amp;utm_campaign=lwn-a-mistake-i-ll-never-forget-1'>HERE</a></p>
<p>In this episode of Lunch With Norm, Norm Farrar sits down with Dan Jordan, Director of Strategy at Social Lite and CRO coach at Merchant Mastery, to dive deep into retention marketing, subscription growth, and AI-powered automation.</p>
<p>Dan has helped hundreds of Shopify and DTC brands scale through better customer retention, smarter email flows, and real-time data-driven decisions. If you’re scaling a Shopify brand, running a subscription box, or just tired of bleeding cash on Facebook ads with no LTV — this episode will show you exactly how to build systems that retain, convert, and grow.</p>
<p>_________________________________</p>
<p>This episode is sponsored by Levanta:</p>
<p>Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending.</p>
<p>Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.</p>
<p>🚨 Get My Shift Calculation → <a href='https://hubs.ly/Q03jnb3B0?utm_source=www.lwn.news&amp;utm_medium=newsletter&amp;utm_campaign=lwn-a-mistake-i-ll-never-forget-1'>HERE</a></p>
<p>_________________________________</p>
<p>What You’ll Learn:</p>
<p>- Why retention acquisition is for long-term growth</p>
<p>- The truth about "Subscribe &amp; Save" (and why it’s not a real strategy)</p>
<p>- Dan’s “Subscribability Framework” to boost LTV and reduce churn</p>
<p>- How to engineer offers that keep customers buying month after month</p>
<p>- Real examples of brands going from $500/month → $150K/month</p>
<p>- AI-powered automation using Make.com &amp; n8n</p>
<p>- How to build feedback loops through post-purchase flows and surveys</p>
<p>- Critical metrics to track: churn, time to reorder, reactivation success &amp; more</p>
<p>Timestamps</p>
<p>00:00 – Why Retention Beats Acquisition</p>
<p>03:10 – The #1 Mistake Most eCom Brands Make</p>
<p>04:58 – Retention Isn’t a Loyalty Program</p>
<p>07:11 – What Is the Subscribability Framework?</p>
<p>09:45 – Why ‘Subscribe &amp; Save’ Fails</p>
<p>14:02 – Personalization Over Repetition</p>
<p>18:54 – Automation Isn’t Hard Anymore</p>
<p>20:30 – AI-Generated Emails That Sound Like You</p>
<p>22:46 – "Show Up Like a Friend, Not a Brand"</p>
<p>24:17 – Who Should Not Use Subscription Models?</p>
<p>28:41 – BoxyCharm’s $500M Exit</p>
<p>33:48 – How to Collect Real Feedback from Your Customers</p>
<p>38:05 – The Metrics That Actually Predict Churn</p>
<p> </p>
<p>Hosted by: Norm Farrar, “The Beard Guy” Newsletter: <a href='https://lwn.news'>https://lwn.news </a></p>
<p>Join the community: Facebook Group | WhatsApp | Subreddit Hashtags:</p>
<p> </p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/t4qqmq56yfmxhv3k/Dan_Jordan9qkzo.mp3" length="29113814" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Most brands obsess over acquiring new customers... But what if the real money — and sustainable growth — is hiding in the customers you already
have?
🚨 Get Levanta's Affiliate Ad Shift Calculator - HERE
In this episode of Lunch With Norm, Norm Farrar sits down with Dan Jordan, Director of Strategy at Social Lite and CRO coach at Merchant Mastery, to dive deep into retention marketing, subscription growth, and AI-powered automation.
Dan has helped hundreds of Shopify and DTC brands scale through better customer retention, smarter email flows, and real-time data-driven decisions. If you’re scaling a Shopify brand, running a subscription box, or just tired of bleeding cash on Facebook ads with no LTV — this episode will show you exactly how to build systems that retain, convert, and grow.
_________________________________
This episode is sponsored by Levanta:
Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending.
Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.
🚨 Get My Shift Calculation → HERE
_________________________________
What You’ll Learn:
- Why retention acquisition is for long-term growth
- The truth about "Subscribe &amp; Save" (and why it’s not a real strategy)
- Dan’s “Subscribability Framework” to boost LTV and reduce churn
- How to engineer offers that keep customers buying month after month
- Real examples of brands going from $500/month → $150K/month
- AI-powered automation using Make.com &amp; n8n
- How to build feedback loops through post-purchase flows and surveys
- Critical metrics to track: churn, time to reorder, reactivation success &amp; more
Timestamps
00:00 – Why Retention Beats Acquisition
03:10 – The #1 Mistake Most eCom Brands Make
04:58 – Retention Isn’t a Loyalty Program
07:11 – What Is the Subscribability Framework?
09:45 – Why ‘Subscribe &amp; Save’ Fails
14:02 – Personalization Over Repetition
18:54 – Automation Isn’t Hard Anymore
20:30 – AI-Generated Emails That Sound Like You
22:46 – "Show Up Like a Friend, Not a Brand"
24:17 – Who Should Not Use Subscription Models?
28:41 – BoxyCharm’s $500M Exit
33:48 – How to Collect Real Feedback from Your Customers
38:05 – The Metrics That Actually Predict Churn
 
Hosted by: Norm Farrar, “The Beard Guy” Newsletter: https://lwn.news 
Join the community: Facebook Group | WhatsApp | Subreddit Hashtags:
 ]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1819</itunes:duration>
                <itunes:episode>641</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>This TikTok Shop Strategy Is Making Brands Go Viral!</title>
        <itunes:title>This TikTok Shop Strategy Is Making Brands Go Viral!</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/this-tiktok-shop-strategy-is-making-brands-go-viral/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/this-tiktok-shop-strategy-is-making-brands-go-viral/#comments</comments>        <pubDate>Mon, 14 Apr 2025 12:41:16 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/43f7f5ce-2777-3d35-8afb-9af43bcd6e6d</guid>
                                    <description><![CDATA[<p>Is TikTok Shop still worth it in 2024? Or is the ban just smoke and mirrors? In this episode of Lunch With Norm, Michelle Barnum Smith breaks down everything sellers need to know about growing on TikTok—from setting up your shop the right way to generating hundreds of videos without being the face of your brand.</p>
<p>➡️ Ready to grow your brand and sell more? Check out all the tools and resources we recommend at: <a href='https://www.lunchwithnorm.com/'>https://www.lunchwithnorm.com/ </a></p>
<p>This episode is a must-watch for any Amazon or DTC brand looking to tap into TikTok Shop’s explosive growth. Michelle covers the exact strategies that are working right now, including how to get your account approved, how to seed products to creators, and why content—not followers—is the key to scale. She also explains why most sellers fail in their first 90 days and how to avoid being one of them. Whether you’re just getting started or ready to go all in on TikTok, Michelle lays out the playbook.</p>
<p>🔍 What You'll Learn:</p>
<p>- Why most brands are still ignoring TikTok Shop (and losing money)</p>
<p>- How to scale content without being on camera</p>
<p>- What the TikTok ban actually means (and why the platform’s still growing)</p>
<p>- Real-world onboarding and setup advice that saves time and headaches</p>
<p>Timestamps</p>
<p>00:00 Introduction to TikTok's Content Strategy</p>
<p>00:24 The Rise and Risks of TikTok Shop</p>
<p>02:20 Challenges Big Brands Face on TikTok</p>
<p>03:12 The Authenticity Factor</p>
<p>05:16 Opportunities for Small and Medium Businesses</p>
<p>08:52 Getting Started on TikTok</p>
<p>21:12 TikTok Shop vs. TikTok</p>
<p>22:48 Tips for Business Registration</p>
<p>26:38 Canadian Companies and TikTok Shop</p>
<p>28:45 TikTok Ban and Its Impact</p>
<p>34:51 Strategies for TikTok Shop Success</p>
<p>38:02 Content Creation for TikTok Shop</p>
<p>42:03 Conclusion and Final Thoughts</p>
<p>________________________________________________________</p>
<p>This episode is brought to you by Levanta:</p>
<p>Amazon’s not broken—but your strategy might be. If your sales are stalling while ad costs climb, you're not alone. Top brands like HyperIce and Caraway are shifting their mix with performance-based affiliate marketing. With Levanta, you only pay when a sale happens—and you tap into over 10,000 vetted creators, publishers, and review sites driving external traffic that lifts your organic rank. They even built a free tool to show the calculated revenue lift you could see.</p>
<p>Check it out at https://hubs.ly/Q03ghJk60 ________________________________________________________</p>
<p>This episode is brought to you by TraceFuse: Struggling with negative Amazon reviews?</p>
<p>TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.</p>
<p>🚨 As a Lunch With Norm listener, your first two removals are FREE.</p>
<p> </p>
<p>🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ________________________________________________________</p>
<p>Your Brand Here? – Contact k@Lunchlunchwithnorm.com for sponsorship opportunities</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Is TikTok Shop still worth it in 2024? Or is the ban just smoke and mirrors? In this episode of Lunch With Norm, Michelle Barnum Smith breaks down everything sellers need to know about growing on TikTok—from setting up your shop the right way to generating hundreds of videos without being the face of your brand.</p>
<p>➡️ Ready to grow your brand and sell more? Check out all the tools and resources we recommend at: <a href='https://www.lunchwithnorm.com/'>https://www.lunchwithnorm.com/ </a></p>
<p>This episode is a must-watch for any Amazon or DTC brand looking to tap into TikTok Shop’s explosive growth. Michelle covers the exact strategies that are working right now, including how to get your account approved, how to seed products to creators, and why content—not followers—is the key to scale. She also explains why most sellers fail in their first 90 days and how to avoid being one of them. Whether you’re just getting started or ready to go all in on TikTok, Michelle lays out the playbook.</p>
<p>🔍 What You'll Learn:</p>
<p>- Why most brands are still ignoring TikTok Shop (and losing money)</p>
<p>- How to scale content without being on camera</p>
<p>- What the TikTok ban actually means (and why the platform’s still growing)</p>
<p>- Real-world onboarding and setup advice that saves time and headaches</p>
<p>Timestamps</p>
<p>00:00 Introduction to TikTok's Content Strategy</p>
<p>00:24 The Rise and Risks of TikTok Shop</p>
<p>02:20 Challenges Big Brands Face on TikTok</p>
<p>03:12 The Authenticity Factor</p>
<p>05:16 Opportunities for Small and Medium Businesses</p>
<p>08:52 Getting Started on TikTok</p>
<p>21:12 TikTok Shop vs. TikTok</p>
<p>22:48 Tips for Business Registration</p>
<p>26:38 Canadian Companies and TikTok Shop</p>
<p>28:45 TikTok Ban and Its Impact</p>
<p>34:51 Strategies for TikTok Shop Success</p>
<p>38:02 Content Creation for TikTok Shop</p>
<p>42:03 Conclusion and Final Thoughts</p>
<p>________________________________________________________</p>
<p>This episode is brought to you by Levanta:</p>
<p>Amazon’s not broken—but your strategy might be. If your sales are stalling while ad costs climb, you're not alone. Top brands like HyperIce and Caraway are shifting their mix with performance-based affiliate marketing. With Levanta, you only pay when a sale happens—and you tap into over 10,000 vetted creators, publishers, and review sites driving external traffic that lifts your organic rank. They even built a free tool to show the calculated revenue lift you could see.</p>
<p>Check it out at https://hubs.ly/Q03ghJk60 ________________________________________________________</p>
<p>This episode is brought to you by TraceFuse: Struggling with negative Amazon reviews?</p>
<p>TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.</p>
<p>🚨 As a Lunch With Norm listener, your first two removals are FREE.</p>
<p> </p>
<p>🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ________________________________________________________</p>
<p>Your Brand Here? – Contact k@Lunchlunchwithnorm.com for sponsorship opportunities</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/z4caj354gv48qwpd/Norman_Farrar_-_Michelle_Barnum_Smith9pdyz.mp3" length="43172438" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Is TikTok Shop still worth it in 2024? Or is the ban just smoke and mirrors? In this episode of Lunch With Norm, Michelle Barnum Smith breaks down everything sellers need to know about growing on TikTok—from setting up your shop the right way to generating hundreds of videos without being the face of your brand.
➡️ Ready to grow your brand and sell more? Check out all the tools and resources we recommend at: https://www.lunchwithnorm.com/ 
This episode is a must-watch for any Amazon or DTC brand looking to tap into TikTok Shop’s explosive growth. Michelle covers the exact strategies that are working right now, including how to get your account approved, how to seed products to creators, and why content—not followers—is the key to scale. She also explains why most sellers fail in their first 90 days and how to avoid being one of them. Whether you’re just getting started or ready to go all in on TikTok, Michelle lays out the playbook.
🔍 What You'll Learn:
- Why most brands are still ignoring TikTok Shop (and losing money)
- How to scale content without being on camera
- What the TikTok ban actually means (and why the platform’s still growing)
- Real-world onboarding and setup advice that saves time and headaches
Timestamps
00:00 Introduction to TikTok's Content Strategy
00:24 The Rise and Risks of TikTok Shop
02:20 Challenges Big Brands Face on TikTok
03:12 The Authenticity Factor
05:16 Opportunities for Small and Medium Businesses
08:52 Getting Started on TikTok
21:12 TikTok Shop vs. TikTok
22:48 Tips for Business Registration
26:38 Canadian Companies and TikTok Shop
28:45 TikTok Ban and Its Impact
34:51 Strategies for TikTok Shop Success
38:02 Content Creation for TikTok Shop
42:03 Conclusion and Final Thoughts
________________________________________________________
This episode is brought to you by Levanta:
Amazon’s not broken—but your strategy might be. If your sales are stalling while ad costs climb, you're not alone. Top brands like HyperIce and Caraway are shifting their mix with performance-based affiliate marketing. With Levanta, you only pay when a sale happens—and you tap into over 10,000 vetted creators, publishers, and review sites driving external traffic that lifts your organic rank. They even built a free tool to show the calculated revenue lift you could see.
Check it out at https://hubs.ly/Q03ghJk60 ________________________________________________________
This episode is brought to you by TraceFuse: Struggling with negative Amazon reviews?
TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.
🚨 As a Lunch With Norm listener, your first two removals are FREE.
 
🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ________________________________________________________
Your Brand Here? – Contact k@Lunchlunchwithnorm.com for sponsorship opportunities]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2698</itunes:duration>
                <itunes:episode>640</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Start Your Beauty Brand in 5 Minutes (No Inventory Needed)</title>
        <itunes:title>Start Your Beauty Brand in 5 Minutes (No Inventory Needed)</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/start-your-beauty-brand-in-5-minutes-no-inventory-needed/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/start-your-beauty-brand-in-5-minutes-no-inventory-needed/#comments</comments>        <pubDate>Mon, 07 Apr 2025 16:07:42 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/0a51ef9f-7c1d-3ee4-96ce-f1b48157b201</guid>
                                    <description><![CDATA[<p>Launching a beauty brand sounds glamorous—until you hit the endless delays, huge upfront costs, and sourcing headaches. In this episode of Lunch With Norm, Adam Chuntz, co-founder of Blanka, shares how anyone from solo entrepreneurs to salons can launch a fully branded beauty line in minutes—without minimums or manufacturing nightmares. Norm and Adam dive into the revival of private label, why North American sourcing is back, and how smart founders are using white label platforms and instant Shopify integrations to build lean, fast-growing brands. They also cover why most people get branding completely wrong, how to price for profit, and what it really takes to stand out in a saturated market.</p>
<p>🔥 Join the Lunch with Norm Newsletter https://LWN.news </p>
<p>Get 15% off your first Sample Order with Blanka, using the code: LUNCHWITHNORM - <a href='https://blankabrand.com/'>https://blankabrand.com/ </a> ________________________________________________________</p>
<p>This episode is brought to you by Levanta:</p>
<p>If you're an Amazon seller, you already know—PPC costs are rising fast. But what if you could grow sales without increasing your ad spend?</p>
<p>The team at Levanta put together a free guide that shows you how to get started, what networks to use, and how to find affiliates who actually perform.</p>
<p>Grab the Free Guide - https://hubs.ly/Q03dyv6R0 ________________________________________________________</p>
<p>This episode is brought to you by TraceFuse:</p>
<p>Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.</p>
<p>🚨 As a Lunch With Norm listener, your first two removals are FREE.</p>
<p>🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ________________________________________________________ Timestamps</p>
<p>00:00 Introduction to Branding Beyond the Logo</p>
<p>02:21 The Evolution of Private Labeling</p>
<p>10:35 Custom Formulations</p>
<p>21:37 The Importance of Brand Development</p>
<p>23:53 Efficient Order Fulfillment Strategies</p>
<p>24:50 Leveraging Warehousing</p>
<p>29:39 Understanding Your Audience</p>
<p>34:34 Expanding Your Product Line</p>
<p>41:07 Final Thoughts</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Launching a beauty brand sounds glamorous—until you hit the endless delays, huge upfront costs, and sourcing headaches. In this episode of Lunch With Norm, Adam Chuntz, co-founder of Blanka, shares how anyone from solo entrepreneurs to salons can launch a fully branded beauty line in minutes—without minimums or manufacturing nightmares. Norm and Adam dive into the revival of private label, why North American sourcing is back, and how smart founders are using white label platforms and instant Shopify integrations to build lean, fast-growing brands. They also cover why most people get branding completely wrong, how to price for profit, and what it really takes to stand out in a saturated market.</p>
<p>🔥 Join the Lunch with Norm Newsletter https://LWN.news </p>
<p>Get 15% off your first Sample Order with Blanka, using the code: LUNCHWITHNORM - <a href='https://blankabrand.com/'>https://blankabrand.com/ </a> ________________________________________________________</p>
<p>This episode is brought to you by Levanta:</p>
<p>If you're an Amazon seller, you already know—PPC costs are rising fast. But what if you could grow sales without increasing your ad spend?</p>
<p>The team at Levanta put together a free guide that shows you how to get started, what networks to use, and how to find affiliates who actually perform.</p>
<p>Grab the Free Guide - https://hubs.ly/Q03dyv6R0 ________________________________________________________</p>
<p>This episode is brought to you by TraceFuse:</p>
<p>Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.</p>
<p>🚨 As a Lunch With Norm listener, your first two removals are FREE.</p>
<p>🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ________________________________________________________ Timestamps</p>
<p>00:00 Introduction to Branding Beyond the Logo</p>
<p>02:21 The Evolution of Private Labeling</p>
<p>10:35 Custom Formulations</p>
<p>21:37 The Importance of Brand Development</p>
<p>23:53 Efficient Order Fulfillment Strategies</p>
<p>24:50 Leveraging Warehousing</p>
<p>29:39 Understanding Your Audience</p>
<p>34:34 Expanding Your Product Line</p>
<p>41:07 Final Thoughts</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/43knhbtn4nw8tnyi/Adam_Chuntz_-_Lunch_With_Norm_1_1_878jv.mp3" length="51789039" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Launching a beauty brand sounds glamorous—until you hit the endless delays, huge upfront costs, and sourcing headaches. In this episode of Lunch With Norm, Adam Chuntz, co-founder of Blanka, shares how anyone from solo entrepreneurs to salons can launch a fully branded beauty line in minutes—without minimums or manufacturing nightmares. Norm and Adam dive into the revival of private label, why North American sourcing is back, and how smart founders are using white label platforms and instant Shopify integrations to build lean, fast-growing brands. They also cover why most people get branding completely wrong, how to price for profit, and what it really takes to stand out in a saturated market.
🔥 Join the Lunch with Norm Newsletter https://LWN.news 
Get 15% off your first Sample Order with Blanka, using the code: LUNCHWITHNORM - https://blankabrand.com/  ________________________________________________________
This episode is brought to you by Levanta:
If you're an Amazon seller, you already know—PPC costs are rising fast. But what if you could grow sales without increasing your ad spend?
The team at Levanta put together a free guide that shows you how to get started, what networks to use, and how to find affiliates who actually perform.
Grab the Free Guide - https://hubs.ly/Q03dyv6R0 ________________________________________________________
This episode is brought to you by TraceFuse:
Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.
🚨 As a Lunch With Norm listener, your first two removals are FREE.
🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ________________________________________________________ Timestamps
00:00 Introduction to Branding Beyond the Logo
02:21 The Evolution of Private Labeling
10:35 Custom Formulations
21:37 The Importance of Brand Development
23:53 Efficient Order Fulfillment Strategies
24:50 Leveraging Warehousing
29:39 Understanding Your Audience
34:34 Expanding Your Product Line
41:07 Final Thoughts]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2584</itunes:duration>
                <itunes:episode>639</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>You're Scaling Your Amazon Ads Wrong - Here's How to Fix It</title>
        <itunes:title>You're Scaling Your Amazon Ads Wrong - Here's How to Fix It</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/youre-scaling-your-amazon-ads-wrong-heres-how-to-fix-it/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/youre-scaling-your-amazon-ads-wrong-heres-how-to-fix-it/#comments</comments>        <pubDate>Mon, 31 Mar 2025 16:58:20 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/c9c0d34a-c067-36bd-8057-425c97b8bdbc</guid>
                                    <description><![CDATA[<p>Amazon ads are getting more expensive, more competitive—and way more confusing. In this episode of Lunch With Norm, PPC strategist Elizabeth Greene breaks down what’s really happening inside Amazon’s ad console in 2024 and what you need to do to scale profitably in 2025. From catchall campaigns and B2B optimization to fractional DSP access and Amazon’s new AI tools, Elizabeth shares advanced strategies that are working now. She also explains why most sellers are mismanaging ad spend, how to evaluate performance across massive catalogs, and why the key to growth isn't more money—it’s smarter strategy. Whether you’re a beginner or running a complex multi-SKU operation, this episode is your crash course in Amazon advertising that actually works.</p>
<p> </p>
<p>Want to know the EXACT ACoS to hit your profit goal? - <a href='https://junglr.com/growthbalanceequation/'>https://junglr.com/growthbalanceequation/ </a></p>
<p>🔥 Join the Lunch with Norm Newsletter <a href='https://LWN.news'>https://LWN.news</a></p>
<p>________________________________________________________</p>
<p>This episode is brought to you by TraceFuse:</p>
<p>Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.</p>
<p>🚨 As a Lunch With Norm listener, your first two removals are FREE.</p>
<p>🚨 Clean up your reviews today at <a href='https://tracefuse.ai/lunchwithnorm-newsletter/'>https://tracefuse.ai/lunchwithnorm-newsletter/ </a></p>
<p>______________________________________</p>
<p>Timestamps</p>
<p>00:00 Intro</p>
<p>02:34 Welcome Elizabeth</p>
<p>06:23 Scaling Strategies</p>
<p>10:31 Optimizing Ad Spend</p>
<p>17:04 Advice for New Amazon Sellers</p>
<p>19:58 Low Bid Strategies</p>
<p>21:33 Leveraging Auto Campaigns</p>
<p>23:28 Advertising Insights and Coaching</p>
<p>30:21 Optimizing PPC</p>
<p>34:18 Effective Bid and Keyword Management</p>
<p>36:32 Final Thoughts</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Amazon ads are getting more expensive, more competitive—and way more confusing. In this episode of Lunch With Norm, PPC strategist Elizabeth Greene breaks down what’s really happening inside Amazon’s ad console in 2024 and what you need to do to scale profitably in 2025. From catchall campaigns and B2B optimization to fractional DSP access and Amazon’s new AI tools, Elizabeth shares advanced strategies that are working now. She also explains why most sellers are mismanaging ad spend, how to evaluate performance across massive catalogs, and why the key to growth isn't more money—it’s smarter strategy. Whether you’re a beginner or running a complex multi-SKU operation, this episode is your crash course in Amazon advertising that actually works.</p>
<p> </p>
<p>Want to know the EXACT ACoS to hit your profit goal? - <a href='https://junglr.com/growthbalanceequation/'>https://junglr.com/growthbalanceequation/ </a></p>
<p>🔥 Join the Lunch with Norm Newsletter <a href='https://LWN.news'>https://LWN.news</a></p>
<p>________________________________________________________</p>
<p>This episode is brought to you by TraceFuse:</p>
<p>Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.</p>
<p>🚨 As a Lunch With Norm listener, your first two removals are FREE.</p>
<p>🚨 Clean up your reviews today at <a href='https://tracefuse.ai/lunchwithnorm-newsletter/'>https://tracefuse.ai/lunchwithnorm-newsletter/ </a></p>
<p>______________________________________</p>
<p>Timestamps</p>
<p>00:00 Intro</p>
<p>02:34 Welcome Elizabeth</p>
<p>06:23 Scaling Strategies</p>
<p>10:31 Optimizing Ad Spend</p>
<p>17:04 Advice for New Amazon Sellers</p>
<p>19:58 Low Bid Strategies</p>
<p>21:33 Leveraging Auto Campaigns</p>
<p>23:28 Advertising Insights and Coaching</p>
<p>30:21 Optimizing PPC</p>
<p>34:18 Effective Bid and Keyword Management</p>
<p>36:32 Final Thoughts</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/6s8h242rhncwkqit/Main_Video_-_Elizabeth_Greene715mo.mp3" length="39024470" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Amazon ads are getting more expensive, more competitive—and way more confusing. In this episode of Lunch With Norm, PPC strategist Elizabeth Greene breaks down what’s really happening inside Amazon’s ad console in 2024 and what you need to do to scale profitably in 2025. From catchall campaigns and B2B optimization to fractional DSP access and Amazon’s new AI tools, Elizabeth shares advanced strategies that are working now. She also explains why most sellers are mismanaging ad spend, how to evaluate performance across massive catalogs, and why the key to growth isn't more money—it’s smarter strategy. Whether you’re a beginner or running a complex multi-SKU operation, this episode is your crash course in Amazon advertising that actually works.
 
Want to know the EXACT ACoS to hit your profit goal? - https://junglr.com/growthbalanceequation/ 
🔥 Join the Lunch with Norm Newsletter https://LWN.news
________________________________________________________
This episode is brought to you by TraceFuse:
Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.
🚨 As a Lunch With Norm listener, your first two removals are FREE.
🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ 
______________________________________
Timestamps
00:00 Intro
02:34 Welcome Elizabeth
06:23 Scaling Strategies
10:31 Optimizing Ad Spend
17:04 Advice for New Amazon Sellers
19:58 Low Bid Strategies
21:33 Leveraging Auto Campaigns
23:28 Advertising Insights and Coaching
30:21 Optimizing PPC
34:18 Effective Bid and Keyword Management
36:32 Final Thoughts]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2439</itunes:duration>
                <itunes:episode>638</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>How to Survive The Trump Tariffs &amp; Supply Chain Chaos</title>
        <itunes:title>How to Survive The Trump Tariffs &amp; Supply Chain Chaos</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/how-to-survive-the-trump-tariffs-supply-chain-chaos/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/how-to-survive-the-trump-tariffs-supply-chain-chaos/#comments</comments>        <pubDate>Mon, 24 Mar 2025 17:19:32 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/5f02a0af-b2b4-3421-9e18-7517baf9c083</guid>
                                    <description><![CDATA[<p>In this episode of Lunch With Norm, supply chain expert Kerim Kfuri joins Norm to break down the hard truths about sourcing in 2025. From tariff pressures and supplier risk to AI-powered product development and nearshoring myths, Kerim delivers no-nonsense advice for Amazon sellers navigating the chaos of global trade. Learn why too much loyalty to your supplier can kill your business, how to negotiate better terms, and the real reason nearshoring might not save you. Plus, hear about how Alibaba is reshaping sourcing with AI. If you rely on imports, want better margins, or just want to survive the next supply chain shake-up, don’t miss this one. _______________________________________________ 
This episode is brought to you by TraceFuse:

Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance. 🚨 As a Lunch With Norm listener, your first two removals are FREE. 

🚨 Clean up your reviews today at <a href='https://tracefuse.ai/lunchwithnorm-newsletter/'>https://tracefuse.ai/lunchwithnorm-newsletter/ </a>
________________________________________________
Timestamps 
00:00 Diversifying Your Supply Chain 
02:44 Karem Kafu's Insights 
05:54 Tariffs and Their Impact on Amazon Sellers 
14:09 Mitigate Tariff Challenges 
20:11 Supplier Relationships 
28:56 Cost Cutting and Quality Control 
34:46 Nearshoring 
37:16 Leveraging AI 
45:05 Shark Tank's Daymond John</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode of Lunch With Norm, supply chain expert Kerim Kfuri joins Norm to break down the hard truths about sourcing in 2025. From tariff pressures and supplier risk to AI-powered product development and nearshoring myths, Kerim delivers no-nonsense advice for Amazon sellers navigating the chaos of global trade. Learn why too much loyalty to your supplier can kill your business, how to negotiate better terms, and the real reason nearshoring might not save you. Plus, hear about how Alibaba is reshaping sourcing with AI. If you rely on imports, want better margins, or just want to survive the next supply chain shake-up, don’t miss this one. _______________________________________________ <br>
This episode is brought to you by TraceFuse:<br>
<br>
Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance. 🚨 As a Lunch With Norm listener, your first two removals are FREE. <br>
<br>
🚨 Clean up your reviews today at <a href='https://tracefuse.ai/lunchwithnorm-newsletter/'>https://tracefuse.ai/lunchwithnorm-newsletter/ </a><br>
________________________________________________<br>
Timestamps <br>
00:00 Diversifying Your Supply Chain <br>
02:44 Karem Kafu's Insights <br>
05:54 Tariffs and Their Impact on Amazon Sellers <br>
14:09 Mitigate Tariff Challenges <br>
20:11 Supplier Relationships <br>
28:56 Cost Cutting and Quality Control <br>
34:46 Nearshoring <br>
37:16 Leveraging AI <br>
45:05 Shark Tank's Daymond John</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/yix22q6nf5sup45b/Kerim_kfurib9sk5.mp3" length="47798102" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In this episode of Lunch With Norm, supply chain expert Kerim Kfuri joins Norm to break down the hard truths about sourcing in 2025. From tariff pressures and supplier risk to AI-powered product development and nearshoring myths, Kerim delivers no-nonsense advice for Amazon sellers navigating the chaos of global trade. Learn why too much loyalty to your supplier can kill your business, how to negotiate better terms, and the real reason nearshoring might not save you. Plus, hear about how Alibaba is reshaping sourcing with AI. If you rely on imports, want better margins, or just want to survive the next supply chain shake-up, don’t miss this one. _______________________________________________ This episode is brought to you by TraceFuse:Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance. 🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ________________________________________________Timestamps 00:00 Diversifying Your Supply Chain 02:44 Karem Kafu's Insights 05:54 Tariffs and Their Impact on Amazon Sellers 14:09 Mitigate Tariff Challenges 20:11 Supplier Relationships 28:56 Cost Cutting and Quality Control 34:46 Nearshoring 37:16 Leveraging AI 45:05 Shark Tank's Daymond John]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2987</itunes:duration>
                <itunes:episode>637</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>The Very Real Stress of an Entrepreneur - How to Handle Stress &amp; Stay Resilient</title>
        <itunes:title>The Very Real Stress of an Entrepreneur - How to Handle Stress &amp; Stay Resilient</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/the-very-real-stress-of-an-entrepreneur-how-to-handle-stress-stay-resilient/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/the-very-real-stress-of-an-entrepreneur-how-to-handle-stress-stay-resilient/#comments</comments>        <pubDate>Mon, 17 Mar 2025 14:00:08 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/c9025492-3566-3004-8985-c41ed34b9a2f</guid>
                                    <description><![CDATA[<p>Starting and scaling a business isn’t just about strategy—it’s a mental game. The pressure, setbacks, and isolation can break even the toughest entrepreneurs. In this episode of Lunch with Norm, Kevin Oldham, founder of DeFactory, joins Norm Farrar to discuss the real struggles of entrepreneurship, mental health, and building resilience.</p>
<p>🔥 Key Topics:</p>
<p>- Why mental health challenges like anxiety, ADHD, and addiction affect so many entrepreneurs.</p>
<p>- How to build resilience and manage stress in business.</p>
<p>- The 75% rule: Why most entrepreneurs regret selling their business.</p>
<p>- How to prepare for an exit strategy that won’t leave you lost.</p>
<p>- The power of mastermind groups and support networks.</p>
<p>Whether you're facing burnout, struggling with self-doubt, or planning an exit, this episode is filled with real talk and actionable advice on how to survive and thrive as an entrepreneur.</p>
<p>📩 How do you handle the stress of entrepreneurship? Drop your thoughts in the comments below!</p>
<p>✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more insights on business, branding, and mental resilience.</p>
<p>🎯 Links &amp; Resources Mentioned:</p>
<p>Kevin Oldham’s Company – DeFactory: defactory.com</p>
<p>Follow Kevin &amp; Learn More: bethefilament.com Lunch with Norm Newsletter: LWN.news</p>
<p>I encourage you to reach out to people in your lives to either seek support, offer support, or check in. If you or someone you know needs help, please do not hesitate to reach out to someone and ask for help. If that feels scary, you can call the mental health and suicide prevention hotline for support by dialing 988</p>
<p>________________________________________________________</p>
<p>This episode is brought to you by TrueOps: Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.</p>
<p>🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back.</p>
<p>🚨 It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________</p>
<p>This episode is brought to you by TraceFuse:</p>
<p>Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.</p>
<p>🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨</p>
<p>Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ________________________________________________________</p>
<p>TIMESTAMPS</p>
<p>00:00 The Harsh Reality of Entrepreneurship</p>
<p>00:42 Introducing Kevin Oldham</p>
<p>02:42 Kevin's Journey and Mission</p>
<p>04:23 The Mental Health Struggles of Entrepreneurs</p>
<p>07:57 Coping Mechanisms and Support Systems</p>
<p>14:39 Identifying and Managing Mental Health Issues</p>
<p>22:51 Turning a Bad Day Around</p>
<p>23:43 Small Wins for Big Confidence</p>
<p>27:56 Lessons from Failure</p>
<p>34:05 Embracing AI and the Future</p>
<p>36:32 Avoiding Seller's Remorse</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Starting and scaling a business isn’t just about strategy—it’s a mental game. The pressure, setbacks, and isolation can break even the toughest entrepreneurs. In this episode of Lunch with Norm, Kevin Oldham, founder of DeFactory, joins Norm Farrar to discuss the real struggles of entrepreneurship, mental health, and building resilience.</p>
<p>🔥 Key Topics:</p>
<p>- Why mental health challenges like anxiety, ADHD, and addiction affect so many entrepreneurs.</p>
<p>- How to build resilience and manage stress in business.</p>
<p>- The 75% rule: Why most entrepreneurs regret selling their business.</p>
<p>- How to prepare for an exit strategy that won’t leave you lost.</p>
<p>- The power of mastermind groups and support networks.</p>
<p>Whether you're facing burnout, struggling with self-doubt, or planning an exit, this episode is filled with real talk and actionable advice on how to survive and thrive as an entrepreneur.</p>
<p>📩 How do you handle the stress of entrepreneurship? Drop your thoughts in the comments below!</p>
<p>✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more insights on business, branding, and mental resilience.</p>
<p>🎯 Links &amp; Resources Mentioned:</p>
<p>Kevin Oldham’s Company – DeFactory: defactory.com</p>
<p>Follow Kevin &amp; Learn More: bethefilament.com Lunch with Norm Newsletter: LWN.news</p>
<p>I encourage you to reach out to people in your lives to either seek support, offer support, or check in. If you or someone you know needs help, please do not hesitate to reach out to someone and ask for help. If that feels scary, you can call the mental health and suicide prevention hotline for support by dialing 988</p>
<p>________________________________________________________</p>
<p>This episode is brought to you by TrueOps: Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.</p>
<p>🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back.</p>
<p>🚨 It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________</p>
<p>This episode is brought to you by TraceFuse:</p>
<p>Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.</p>
<p>🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨</p>
<p>Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ________________________________________________________</p>
<p>TIMESTAMPS</p>
<p>00:00 The Harsh Reality of Entrepreneurship</p>
<p>00:42 Introducing Kevin Oldham</p>
<p>02:42 Kevin's Journey and Mission</p>
<p>04:23 The Mental Health Struggles of Entrepreneurs</p>
<p>07:57 Coping Mechanisms and Support Systems</p>
<p>14:39 Identifying and Managing Mental Health Issues</p>
<p>22:51 Turning a Bad Day Around</p>
<p>23:43 Small Wins for Big Confidence</p>
<p>27:56 Lessons from Failure</p>
<p>34:05 Embracing AI and the Future</p>
<p>36:32 Avoiding Seller's Remorse</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/aevghqi6455dv8dq/Norman_Farrar_-_Kevin_Oldham673o4.mp3" length="41135318" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Starting and scaling a business isn’t just about strategy—it’s a mental game. The pressure, setbacks, and isolation can break even the toughest entrepreneurs. In this episode of Lunch with Norm, Kevin Oldham, founder of DeFactory, joins Norm Farrar to discuss the real struggles of entrepreneurship, mental health, and building resilience.
🔥 Key Topics:
- Why mental health challenges like anxiety, ADHD, and addiction affect so many entrepreneurs.
- How to build resilience and manage stress in business.
- The 75% rule: Why most entrepreneurs regret selling their business.
- How to prepare for an exit strategy that won’t leave you lost.
- The power of mastermind groups and support networks.
Whether you're facing burnout, struggling with self-doubt, or planning an exit, this episode is filled with real talk and actionable advice on how to survive and thrive as an entrepreneur.
📩 How do you handle the stress of entrepreneurship? Drop your thoughts in the comments below!
✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more insights on business, branding, and mental resilience.
🎯 Links &amp; Resources Mentioned:
Kevin Oldham’s Company – DeFactory: defactory.com
Follow Kevin &amp; Learn More: bethefilament.com Lunch with Norm Newsletter: LWN.news
I encourage you to reach out to people in your lives to either seek support, offer support, or check in. If you or someone you know needs help, please do not hesitate to reach out to someone and ask for help. If that feels scary, you can call the mental health and suicide prevention hotline for support by dialing 988
________________________________________________________
This episode is brought to you by TrueOps: Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.
🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back.
🚨 It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________
This episode is brought to you by TraceFuse:
Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.
🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨
Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ________________________________________________________
TIMESTAMPS
00:00 The Harsh Reality of Entrepreneurship
00:42 Introducing Kevin Oldham
02:42 Kevin's Journey and Mission
04:23 The Mental Health Struggles of Entrepreneurs
07:57 Coping Mechanisms and Support Systems
14:39 Identifying and Managing Mental Health Issues
22:51 Turning a Bad Day Around
23:43 Small Wins for Big Confidence
27:56 Lessons from Failure
34:05 Embracing AI and the Future
36:32 Avoiding Seller's Remorse]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2570</itunes:duration>
                <itunes:episode>636</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>The Secret Behind High-Converting Amazon Hero Images</title>
        <itunes:title>The Secret Behind High-Converting Amazon Hero Images</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/the-secret-behind-amazon-hero-images-that-sell/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/the-secret-behind-amazon-hero-images-that-sell/#comments</comments>        <pubDate>Mon, 10 Mar 2025 09:00:00 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/b1d2ae86-6d3f-3b93-8ec1-95b29922be86</guid>
                                    <description><![CDATA[<p>A weak hero image can ruin your conversion rates, increase ad costs, and make you invisible in search results. In this episode of Lunch with Norm, Norm Farrar chats with John Aspinall, Amazon creative expert and brand evangelist for PickFu, to break down how to optimize product images for maximum clicks and conversions. </p>
<p> </p>
<p>Key topics include:</p>
<p>- Why your hero image is the most important factor in click-through rates.</p>
<p>- How to test and optimize images using PickFu &amp; real customer feedback.</p>
<p>- The biggest mistakes sellers make with product photography.</p>
<p>- 3D renders vs. traditional photography—which one works best?</p>
<p>- Insider hacks for budget-friendly product photoshoots (including the secret JCPenney trick).</p>
<p>If you're an Amazon seller, eCommerce brand, or marketer struggling to stand out in search results, this episode is packed with actionable strategies to help you win the click and increase sales. 🎯</p>
<p>Links &amp; Resources Mentioned:</p>
<p>PickFu – Test Your Images: pickfu.com</p>
<p>John Aspinall’s Agency – Go Aspi: goaspi.com</p>
<p> </p>
<p>Thank you to our sponsors! ________________________________________________________</p>
<p>This episode is brought to you by TrueOps:</p>
<p>Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.</p>
<p>🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. 🚨</p>
<p>It takes just three minutes to sign up.</p>
<p>Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________</p>
<p>This episode is brought to you by TraceFuse:</p>
<p>Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.</p>
<p>🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨</p>
<p>Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ________________________________________________________</p>
<p>Timestamps</p>
<p>00:00 Introduction to Hero Images</p>
<p>01:06 The Importance of Packaging</p>
<p>04:37 Creating Compelling Images</p>
<p>06:11 Testing and Feedback</p>
<p>07:36 Avoiding Common Mistakes</p>
<p>09:17 Optimizing for Amazon's Algorithm</p>
<p>12:15 Real-World Examples and Tips</p>
<p>27:52 Clear Hero Images</p>
<p>28:35 Branding Strategies for Small Businesses</p>
<p>31:53 Affordable Photography Hacks</p>
<p>39:44 Maximizing Scroll-Stopping Power</p>
<p>44:47 Answering Audience Questions</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>A weak hero image can ruin your conversion rates, increase ad costs, and make you invisible in search results. In this episode of Lunch with Norm, Norm Farrar chats with John Aspinall, Amazon creative expert and brand evangelist for PickFu, to break down how to optimize product images for maximum clicks and conversions. </p>
<p> </p>
<p>Key topics include:</p>
<p>- Why your hero image is the most important factor in click-through rates.</p>
<p>- How to test and optimize images using PickFu &amp; real customer feedback.</p>
<p>- The biggest mistakes sellers make with product photography.</p>
<p>- 3D renders vs. traditional photography—which one works best?</p>
<p>- Insider hacks for budget-friendly product photoshoots (including the secret JCPenney trick).</p>
<p>If you're an Amazon seller, eCommerce brand, or marketer struggling to stand out in search results, this episode is packed with actionable strategies to help you win the click and increase sales. 🎯</p>
<p>Links &amp; Resources Mentioned:</p>
<p>PickFu – Test Your Images: pickfu.com</p>
<p>John Aspinall’s Agency – Go Aspi: goaspi.com</p>
<p> </p>
<p>Thank you to our sponsors! ________________________________________________________</p>
<p>This episode is brought to you by TrueOps:</p>
<p>Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.</p>
<p>🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. 🚨</p>
<p>It takes just three minutes to sign up.</p>
<p>Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________</p>
<p>This episode is brought to you by TraceFuse:</p>
<p>Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.</p>
<p>🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨</p>
<p>Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ________________________________________________________</p>
<p>Timestamps</p>
<p>00:00 Introduction to Hero Images</p>
<p>01:06 The Importance of Packaging</p>
<p>04:37 Creating Compelling Images</p>
<p>06:11 Testing and Feedback</p>
<p>07:36 Avoiding Common Mistakes</p>
<p>09:17 Optimizing for Amazon's Algorithm</p>
<p>12:15 Real-World Examples and Tips</p>
<p>27:52 Clear Hero Images</p>
<p>28:35 Branding Strategies for Small Businesses</p>
<p>31:53 Affordable Photography Hacks</p>
<p>39:44 Maximizing Scroll-Stopping Power</p>
<p>44:47 Answering Audience Questions</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/qxvf6g7xbsk8ea4i/Norman_Farrar_-_John_Aspinall7zc7p.mp3" length="69012231" type="audio/mpeg"/>
        <itunes:summary><![CDATA[A weak hero image can ruin your conversion rates, increase ad costs, and make you invisible in search results. In this episode of Lunch with Norm, Norm Farrar chats with John Aspinall, Amazon creative expert and brand evangelist for PickFu, to break down how to optimize product images for maximum clicks and conversions. 
 
Key topics include:
- Why your hero image is the most important factor in click-through rates.
- How to test and optimize images using PickFu &amp; real customer feedback.
- The biggest mistakes sellers make with product photography.
- 3D renders vs. traditional photography—which one works best?
- Insider hacks for budget-friendly product photoshoots (including the secret JCPenney trick).
If you're an Amazon seller, eCommerce brand, or marketer struggling to stand out in search results, this episode is packed with actionable strategies to help you win the click and increase sales. 🎯
Links &amp; Resources Mentioned:
PickFu – Test Your Images: pickfu.com
John Aspinall’s Agency – Go Aspi: goaspi.com
 
Thank you to our sponsors! ________________________________________________________
This episode is brought to you by TrueOps:
Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.
🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. 🚨
It takes just three minutes to sign up.
Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________
This episode is brought to you by TraceFuse:
Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.
🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨
Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ________________________________________________________
Timestamps
00:00 Introduction to Hero Images
01:06 The Importance of Packaging
04:37 Creating Compelling Images
06:11 Testing and Feedback
07:36 Avoiding Common Mistakes
09:17 Optimizing for Amazon's Algorithm
12:15 Real-World Examples and Tips
27:52 Clear Hero Images
28:35 Branding Strategies for Small Businesses
31:53 Affordable Photography Hacks
39:44 Maximizing Scroll-Stopping Power
44:47 Answering Audience Questions]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3187</itunes:duration>
                <itunes:episode>635</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Your SEO Strategy is Failing - Panic or Profit</title>
        <itunes:title>Your SEO Strategy is Failing - Panic or Profit</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/your-seo-strategy-is-failing-panic-or-profit/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/your-seo-strategy-is-failing-panic-or-profit/#comments</comments>        <pubDate>Mon, 03 Mar 2025 11:38:23 -0500</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/55a8743e-1218-38ce-8de3-7d155f49081c</guid>
                                    <description><![CDATA[<p>Search engines are shifting, organic visibility is fading, and if you’re not evolving, you’re losing! In this episode of Lunch with Norm, Norm Farrar sits down with SEO expert Dan Kurtz to uncover the latest SEO and keyword strategies that Amazon sellers and eCommerce brands need to dominate the search results in 2024 and beyond. 

Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ Thank you to our sponsors! ________________________________________________________ 
This episode is brought to you by TrueOps:</p>
<p>Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.</p>
<p>🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. 🚨</p>
<p>It takes just three minutes to sign up. Start reclaiming what’s yours today - <a href='https://app.trueops.com/sign-up?via=norm'>https://app.trueops.com/sign-up?via=norm</a></p>
<p>________________________________________________________</p>
<p>This episode is brought to you by TraceFuse:</p>
<p>Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.</p>
<p>🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨 Clean up your reviews today at <a href='https://tracefuse.ai/lunchwithnorm-newsletter/'>https://tracefuse.ai/lunchwithnorm-newsletter/</a>

TIMESTAMPS</p>
<p>00:00 Introduction</p>
<p>01:09 Guest Introduction: Dan Kurtz</p>
<p>02:50 SEO Trends and Strategies</p>
<p>13:25 Press Releases and Backlinks</p>
<p>30:55 Commercial Break: Maximize Your Amazon Reimbursements</p>
<p>32:25 Using IFTTT for Content Distribution</p>
<p>35:19 Understanding Google Knowledge Panels</p>
<p>43:43 The Power of Google Business Profiles</p>
<p>48:52 SEO Tips for Amazon Sellers</p>
<p>50:18 Final Tips and Common Mistakes</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Search engines are shifting, organic visibility is fading, and if you’re not evolving, you’re losing! In this episode of Lunch with Norm, Norm Farrar sits down with SEO expert Dan Kurtz to uncover the latest SEO and keyword strategies that Amazon sellers and eCommerce brands need to dominate the search results in 2024 and beyond. <br>
<br>
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ Thank you to our sponsors! ________________________________________________________ <br>
This episode is brought to you by TrueOps:</p>
<p>Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.</p>
<p>🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. 🚨</p>
<p>It takes just three minutes to sign up. Start reclaiming what’s yours today - <a href='https://app.trueops.com/sign-up?via=norm'>https://app.trueops.com/sign-up?via=norm</a></p>
<p>________________________________________________________</p>
<p>This episode is brought to you by TraceFuse:</p>
<p>Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.</p>
<p>🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨 Clean up your reviews today at <a href='https://tracefuse.ai/lunchwithnorm-newsletter/'>https://tracefuse.ai/lunchwithnorm-newsletter/</a><br>
<br>
TIMESTAMPS</p>
<p>00:00 Introduction</p>
<p>01:09 Guest Introduction: Dan Kurtz</p>
<p>02:50 SEO Trends and Strategies</p>
<p>13:25 Press Releases and Backlinks</p>
<p>30:55 Commercial Break: Maximize Your Amazon Reimbursements</p>
<p>32:25 Using IFTTT for Content Distribution</p>
<p>35:19 Understanding Google Knowledge Panels</p>
<p>43:43 The Power of Google Business Profiles</p>
<p>48:52 SEO Tips for Amazon Sellers</p>
<p>50:18 Final Tips and Common Mistakes</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/tjr828pb9rgcbv3n/Norman_Farrar_-_Dan_Kurtz6b5cv.mp3" length="69227655" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Search engines are shifting, organic visibility is fading, and if you’re not evolving, you’re losing! In this episode of Lunch with Norm, Norm Farrar sits down with SEO expert Dan Kurtz to uncover the latest SEO and keyword strategies that Amazon sellers and eCommerce brands need to dominate the search results in 2024 and beyond. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ Thank you to our sponsors! ________________________________________________________ This episode is brought to you by TrueOps:
Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.
🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. 🚨
It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm
________________________________________________________
This episode is brought to you by TraceFuse:
Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.
🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/TIMESTAMPS
00:00 Introduction
01:09 Guest Introduction: Dan Kurtz
02:50 SEO Trends and Strategies
13:25 Press Releases and Backlinks
30:55 Commercial Break: Maximize Your Amazon Reimbursements
32:25 Using IFTTT for Content Distribution
35:19 Understanding Google Knowledge Panels
43:43 The Power of Google Business Profiles
48:52 SEO Tips for Amazon Sellers
50:18 Final Tips and Common Mistakes]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3487</itunes:duration>
                <itunes:episode>634</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Amazon Search Just Changed Forever... Amazon AI Rules for 2025 | Vanessa Hung</title>
        <itunes:title>Amazon Search Just Changed Forever... Amazon AI Rules for 2025 | Vanessa Hung</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/amazon-search-just-changed-forever-amazon-ai-rules-for-2025-vanessa-hung/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/amazon-search-just-changed-forever-amazon-ai-rules-for-2025-vanessa-hung/#comments</comments>        <pubDate>Mon, 17 Feb 2025 17:23:16 -0500</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/9571c800-2326-31b1-a1f7-1f2e5c179c31</guid>
                                    <description><![CDATA[<p>In this episode of Lunch with Norm, Vanessa Hung breaks down how Amazon’s AI-powered Rufus and Cosmo are changing the game for sellers. She explains how AI is reshaping Amazon search rankings, product listings, and PPC advertising—and why traditional keyword strategies are becoming obsolete.</p>
<p>Vanessa dives deep into how AI personalizes search results, how to optimize listings for Amazon’s new algorithm, and the biggest mistakes sellers must avoid to stay competitive. If you’re an Amazon seller, this episode is packed with must-know insights about the future of eCommerce, audience targeting, and AI-driven marketing strategies. </p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>Thank you to our sponsors! ________________________________________________________</p>
<p>This episode is brought to you by TrueOps:</p>
<p>Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.</p>
<p>🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. 🚨</p>
<p>It takes just three minutes to sign up. Start reclaiming what’s yours today - <a href='https://app.trueops.com/sign-up?via=norm'>https://app.trueops.com/sign-up?via=norm</a></p>
<p>________________________________________________________</p>
<p>This episode is brought to you by TraceFuse:</p>
<p>Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.</p>
<p>🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨</p>
<p>Clean up your reviews today at <a href='https://tracefuse.ai/lunchwithnorm-newsletter/'>https://tracefuse.ai/lunchwithnorm-newsletter/</a></p>
<p>Timestamps</p>
<p>00:00 Introduction</p>
<p>01:13 Guest Introduction: Vanessa</p>
<p>02:52 AI's Role in Amazon's Evolving Landscape</p>
<p>03:34 Understanding Rufus</p>
<p>06:35 The Shift in PPC and Audience Targeting</p>
<p>08:20 Personalized Shopping Experiences with AI</p>
<p>13:16 Optimizing Listings for AI and Rufus</p>
<p>24:45 Future Implications and Strategies for Sellers</p>
<p>30:24 Optimizing Your Amazon Listing</p>
<p>34:30 Introduction to Cosmo Technology</p>
<p>39:52 The Future of AI in Business</p>
<p>46:00 Creating Content with AI Tools</p>
<p>50:53 Conclusion and Final Thoughts</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode of Lunch with Norm, Vanessa Hung breaks down how Amazon’s AI-powered Rufus and Cosmo are changing the game for sellers. She explains how AI is reshaping Amazon search rankings, product listings, and PPC advertising—and why traditional keyword strategies are becoming obsolete.</p>
<p>Vanessa dives deep into how AI personalizes search results, how to optimize listings for Amazon’s new algorithm, and the biggest mistakes sellers must avoid to stay competitive. If you’re an Amazon seller, this episode is packed with must-know insights about the future of eCommerce, audience targeting, and AI-driven marketing strategies. </p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>Thank you to our sponsors! ________________________________________________________</p>
<p>This episode is brought to you by TrueOps:</p>
<p>Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.</p>
<p>🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. 🚨</p>
<p>It takes just three minutes to sign up. Start reclaiming what’s yours today - <a href='https://app.trueops.com/sign-up?via=norm'>https://app.trueops.com/sign-up?via=norm</a></p>
<p>________________________________________________________</p>
<p>This episode is brought to you by TraceFuse:</p>
<p>Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.</p>
<p>🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨</p>
<p>Clean up your reviews today at <a href='https://tracefuse.ai/lunchwithnorm-newsletter/'>https://tracefuse.ai/lunchwithnorm-newsletter/</a></p>
<p>Timestamps</p>
<p>00:00 Introduction</p>
<p>01:13 Guest Introduction: Vanessa</p>
<p>02:52 AI's Role in Amazon's Evolving Landscape</p>
<p>03:34 Understanding Rufus</p>
<p>06:35 The Shift in PPC and Audience Targeting</p>
<p>08:20 Personalized Shopping Experiences with AI</p>
<p>13:16 Optimizing Listings for AI and Rufus</p>
<p>24:45 Future Implications and Strategies for Sellers</p>
<p>30:24 Optimizing Your Amazon Listing</p>
<p>34:30 Introduction to Cosmo Technology</p>
<p>39:52 The Future of AI in Business</p>
<p>46:00 Creating Content with AI Tools</p>
<p>50:53 Conclusion and Final Thoughts</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/hhqqfmg3fzn9eck2/Vanessa_Hung_-_Main_Video90z66.m4a" length="98004259" type="audio/x-m4a"/>
        <itunes:summary><![CDATA[In this episode of Lunch with Norm, Vanessa Hung breaks down how Amazon’s AI-powered Rufus and Cosmo are changing the game for sellers. She explains how AI is reshaping Amazon search rankings, product listings, and PPC advertising—and why traditional keyword strategies are becoming obsolete.
Vanessa dives deep into how AI personalizes search results, how to optimize listings for Amazon’s new algorithm, and the biggest mistakes sellers must avoid to stay competitive. If you’re an Amazon seller, this episode is packed with must-know insights about the future of eCommerce, audience targeting, and AI-driven marketing strategies. 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ 
 
Thank you to our sponsors! ________________________________________________________
This episode is brought to you by TrueOps:
Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.
🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. 🚨
It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm
________________________________________________________
This episode is brought to you by TraceFuse:
Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.
🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨
Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/
Timestamps
00:00 Introduction
01:13 Guest Introduction: Vanessa
02:52 AI's Role in Amazon's Evolving Landscape
03:34 Understanding Rufus
06:35 The Shift in PPC and Audience Targeting
08:20 Personalized Shopping Experiences with AI
13:16 Optimizing Listings for AI and Rufus
24:45 Future Implications and Strategies for Sellers
30:24 Optimizing Your Amazon Listing
34:30 Introduction to Cosmo Technology
39:52 The Future of AI in Business
46:00 Creating Content with AI Tools
50:53 Conclusion and Final Thoughts]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3196</itunes:duration>
                <itunes:episode>633</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Amazon Ads Are Bleeding Your Profits - Here's What to Do! | Mike Frekey</title>
        <itunes:title>Amazon Ads Are Bleeding Your Profits - Here's What to Do! | Mike Frekey</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/amazon-ads-are-bleeding-your-profits-heres-what-to-do-mike-frekey/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/amazon-ads-are-bleeding-your-profits-heres-what-to-do-mike-frekey/#comments</comments>        <pubDate>Mon, 10 Feb 2025 15:08:06 -0500</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/aefd94fd-3f2c-3d84-836e-86e68acb29a0</guid>
                                    <description><![CDATA[<p>In this episode of Lunch with Norm, Mike Frekey joins Norm Farrar to break down the latest Amazon advertising strategies and how sellers can adapt to the platform's changing landscape.</p>
<p>🚨Free PPC audit 🚨 <a href='https://igppc.com/services/amazon-ppc-audit/'>https://igppc.com/services/amazon-ppc-audit/</a> to any seller with over $10K in monthly ad spend</p>
<p>From leveraging brand analytics to mastering PPC and understanding the impact of Amazon's new B2B placement modifiers, Mike shares actionable tips to help you maximize your ad spend while staying ahead of the competition. They also discuss the increasing dominance of ads over organic traffic, the power of keyword research, and strategies for balancing profitability with growth. If you’re serious about scaling your Amazon business in 2025, this is an episode you can’t afford to miss!</p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p>Thank you to our sponsors! ________________________________________________________</p>
<p>This episode is brought to you by TrueOps:</p>
<p>Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.</p>
<p>🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. </p>
<p>It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________</p>
<p>This episode is brought to you by TraceFuse:</p>
<p>Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.</p>
<p>🚨 As a Lunch With Norm listener, your first two removals are FREE.</p>
<p>Clean up your reviews today at <a href='https://tracefuse.ai/lunchwithnorm-newsletter/'>https://tracefuse.ai/lunchwithnorm-newsletter/ </a></p>
<p>Timestamps</p>
<p>00:00 Introduction to Amazon's New Ad Placements</p>
<p>00:15 Current Trends in Sponsored Ads</p>
<p>00:24 The Decline of Organic Rankings</p>
<p>00:28 Winning with Brand Analytics</p>
<p>01:24 Guest Introduction: Mike Freckey</p>
<p>02:50 Deep Dive into Brand Analytics</p>
<p>04:02 Identifying Market Keywords</p>
<p>09:16 Using ChatGPT for Market Analysis</p>
<p>10:10 Interpreting Brand Analytics Data</p>
<p>17:18 Effective Sponsored Ad Strategies</p>
<p>21:43 The Impact of Ad Widgets</p>
<p>26:58 External Traffic and Amazon Attribution</p>
<p>33:10 Conclusion and Contact Information</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode of Lunch with Norm, Mike Frekey joins Norm Farrar to break down the latest Amazon advertising strategies and how sellers can adapt to the platform's changing landscape.</p>
<p>🚨Free PPC audit 🚨 <a href='https://igppc.com/services/amazon-ppc-audit/'>https://igppc.com/services/amazon-ppc-audit/</a> to any seller with over $10K in monthly ad spend</p>
<p>From leveraging brand analytics to mastering PPC and understanding the impact of Amazon's new B2B placement modifiers, Mike shares actionable tips to help you maximize your ad spend while staying ahead of the competition. They also discuss the increasing dominance of ads over organic traffic, the power of keyword research, and strategies for balancing profitability with growth. If you’re serious about scaling your Amazon business in 2025, this is an episode you can’t afford to miss!</p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p>Thank you to our sponsors! ________________________________________________________</p>
<p>This episode is brought to you by TrueOps:</p>
<p>Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.</p>
<p>🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. </p>
<p>It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________</p>
<p>This episode is brought to you by TraceFuse:</p>
<p>Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.</p>
<p>🚨 As a Lunch With Norm listener, your first two removals are FREE.</p>
<p>Clean up your reviews today at <a href='https://tracefuse.ai/lunchwithnorm-newsletter/'>https://tracefuse.ai/lunchwithnorm-newsletter/ </a></p>
<p>Timestamps</p>
<p>00:00 Introduction to Amazon's New Ad Placements</p>
<p>00:15 Current Trends in Sponsored Ads</p>
<p>00:24 The Decline of Organic Rankings</p>
<p>00:28 Winning with Brand Analytics</p>
<p>01:24 Guest Introduction: Mike Freckey</p>
<p>02:50 Deep Dive into Brand Analytics</p>
<p>04:02 Identifying Market Keywords</p>
<p>09:16 Using ChatGPT for Market Analysis</p>
<p>10:10 Interpreting Brand Analytics Data</p>
<p>17:18 Effective Sponsored Ad Strategies</p>
<p>21:43 The Impact of Ad Widgets</p>
<p>26:58 External Traffic and Amazon Attribution</p>
<p>33:10 Conclusion and Contact Information</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/wius2xi94bi2nyn8/Norman_Farrar_-_Mike_Frekeyat41j.mp3" length="46602926" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In this episode of Lunch with Norm, Mike Frekey joins Norm Farrar to break down the latest Amazon advertising strategies and how sellers can adapt to the platform's changing landscape.
🚨Free PPC audit 🚨 https://igppc.com/services/amazon-ppc-audit/ to any seller with over $10K in monthly ad spend
From leveraging brand analytics to mastering PPC and understanding the impact of Amazon's new B2B placement modifiers, Mike shares actionable tips to help you maximize your ad spend while staying ahead of the competition. They also discuss the increasing dominance of ads over organic traffic, the power of keyword research, and strategies for balancing profitability with growth. If you’re serious about scaling your Amazon business in 2025, this is an episode you can’t afford to miss!
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ 
Thank you to our sponsors! ________________________________________________________
This episode is brought to you by TrueOps:
Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.
🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. 
It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________
This episode is brought to you by TraceFuse:
Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.
🚨 As a Lunch With Norm listener, your first two removals are FREE.
Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ 
Timestamps
00:00 Introduction to Amazon's New Ad Placements
00:15 Current Trends in Sponsored Ads
00:24 The Decline of Organic Rankings
00:28 Winning with Brand Analytics
01:24 Guest Introduction: Mike Freckey
02:50 Deep Dive into Brand Analytics
04:02 Identifying Market Keywords
09:16 Using ChatGPT for Market Analysis
10:10 Interpreting Brand Analytics Data
17:18 Effective Sponsored Ad Strategies
21:43 The Impact of Ad Widgets
26:58 External Traffic and Amazon Attribution
33:10 Conclusion and Contact Information]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2253</itunes:duration>
                <itunes:episode>632</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Amazon Seller’s $19 Million Nightmare | Debi Slaver</title>
        <itunes:title>Amazon Seller’s $19 Million Nightmare | Debi Slaver</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/amazon-seller-s-19-million-nightmare-debi-slaver/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/amazon-seller-s-19-million-nightmare-debi-slaver/#comments</comments>        <pubDate>Mon, 03 Feb 2025 14:03:37 -0500</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/f577f56f-740b-3e80-974f-2d2d41f5e97a</guid>
                                    <description><![CDATA[<p>In this episode of Lunch With Norm, Norm Farrar sits down with Deb Slaver to tackle one of the most critical challenges for Amazon sellers: avoiding costly compliance mistakes. Deb shares her insights on sourcing authentic products, navigating intellectual property (IP) pitfalls, and the steps every seller must take to protect their account from suspensions.</p>
<p>They discuss real-world horror stories of counterfeit allegations, IP disputes, and packaging errors—and how these common missteps can bankrupt a business. Packed with actionable advice, this episode is a must-watch for anyone serious about staying compliant and thriving on Amazon.</p>
<p> </p>
<p>Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ Thank you to our sponsors!</p>
<p>________________________________________________________</p>
<p>This episode is brought to you by TrueOps:</p>
<p>Amazon sellers, stop leaving money on the table!</p>
<p>TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.</p>
<p>🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. 🚨</p>
<p>It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________</p>
<p>This episode is brought to you by TraceFuse:</p>
<p>Struggling with negative Amazon reviews?</p>
<p>TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.</p>
<p>🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨 Clean up your reviews today at <a href='https://tracefuse.ai/lunchwithnorm-newsletter/'>https://tracefuse.ai/lunchwithnorm-newsletter/</a></p>
<p>Timestamps</p>
<p>00:00 The Costly Mistake: A Copyright Catastrophe</p>
<p>00:30 Navigating Amazon's Minefield: Policies and Compliance</p>
<p>01:05 Introducing Our Expert Guest: Deb Slaver</p>
<p>01:41 Sponsor Spotlight: Tracefuse</p>
<p>02:46 Deb Slaver Joins the Conversation</p>
<p>03:56 Ensuring Product Authenticity on Amazon</p>
<p>09:01 Handling Amazon Notifications and Compliance</p>
<p>18:01 Best Practices for Packaging and Record Keeping</p>
<p>25:56 TrueOps Reimbursement Benefits</p>
<p>26:33 Effective Complaint Handling Strategies</p>
<p>27:37 Addressing Customer Complaints</p>
<p>31:08 Understanding IP Protection</p>
<p>32:32 Importance of Patents and Trademarks</p>
<p>35:46 Challenges with IP and Amazon</p>
<p>44:53 Handling IP Complaints</p>
<p>46:58 Final Thoughts and Contact Information</p>
<p>▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬</p>
<p>THANK YOU TO OUR SPONSORS 🎉</p>
<p>TrueOps - <a href='https://app.trueops.com/sign-up?via=norm'>https://app.trueops.com/sign-up?via=norm </a></p>
<p>Tracefuse - https://tracefuse.ai/lunchwithnorm-newsletter/ AZ Rank - <a href='http://www.azrank.com/'>http://www.azrank.com/ </a></p>
<p>Walmart Marketplace - <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DBLWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy </a></p>
<p>StartUp Club - <a href='https://www.startup.club'>https://www.startup.club</a></p>
<p>HONU Worldwide - <a href='https://www.honuworldwide.com'>https://www.honuworldwide.com</a> ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode of Lunch With Norm, Norm Farrar sits down with Deb Slaver to tackle one of the most critical challenges for Amazon sellers: avoiding costly compliance mistakes. Deb shares her insights on sourcing authentic products, navigating intellectual property (IP) pitfalls, and the steps every seller must take to protect their account from suspensions.</p>
<p>They discuss real-world horror stories of counterfeit allegations, IP disputes, and packaging errors—and how these common missteps can bankrupt a business. Packed with actionable advice, this episode is a must-watch for anyone serious about staying compliant and thriving on Amazon.</p>
<p> </p>
<p>Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ Thank you to our sponsors!</p>
<p>________________________________________________________</p>
<p>This episode is brought to you by TrueOps:</p>
<p>Amazon sellers, stop leaving money on the table!</p>
<p>TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.</p>
<p>🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. 🚨</p>
<p>It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________</p>
<p>This episode is brought to you by TraceFuse:</p>
<p>Struggling with negative Amazon reviews?</p>
<p>TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.</p>
<p>🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨 Clean up your reviews today at <a href='https://tracefuse.ai/lunchwithnorm-newsletter/'>https://tracefuse.ai/lunchwithnorm-newsletter/</a></p>
<p>Timestamps</p>
<p>00:00 The Costly Mistake: A Copyright Catastrophe</p>
<p>00:30 Navigating Amazon's Minefield: Policies and Compliance</p>
<p>01:05 Introducing Our Expert Guest: Deb Slaver</p>
<p>01:41 Sponsor Spotlight: Tracefuse</p>
<p>02:46 Deb Slaver Joins the Conversation</p>
<p>03:56 Ensuring Product Authenticity on Amazon</p>
<p>09:01 Handling Amazon Notifications and Compliance</p>
<p>18:01 Best Practices for Packaging and Record Keeping</p>
<p>25:56 TrueOps Reimbursement Benefits</p>
<p>26:33 Effective Complaint Handling Strategies</p>
<p>27:37 Addressing Customer Complaints</p>
<p>31:08 Understanding IP Protection</p>
<p>32:32 Importance of Patents and Trademarks</p>
<p>35:46 Challenges with IP and Amazon</p>
<p>44:53 Handling IP Complaints</p>
<p>46:58 Final Thoughts and Contact Information</p>
<p>▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬</p>
<p>THANK YOU TO OUR SPONSORS 🎉</p>
<p>TrueOps - <a href='https://app.trueops.com/sign-up?via=norm'>https://app.trueops.com/sign-up?via=norm </a></p>
<p>Tracefuse - https://tracefuse.ai/lunchwithnorm-newsletter/ AZ Rank - <a href='http://www.azrank.com/'>http://www.azrank.com/ </a></p>
<p>Walmart Marketplace - <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DBLWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy </a></p>
<p>StartUp Club - <a href='https://www.startup.club'>https://www.startup.club</a></p>
<p>HONU Worldwide - <a href='https://www.honuworldwide.com'>https://www.honuworldwide.com</a> ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ </p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/j38aixzyj7d7srqa/Norman_Farrar_-_Debi_Slaverbfwwq.mp3" length="66877838" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In this episode of Lunch With Norm, Norm Farrar sits down with Deb Slaver to tackle one of the most critical challenges for Amazon sellers: avoiding costly compliance mistakes. Deb shares her insights on sourcing authentic products, navigating intellectual property (IP) pitfalls, and the steps every seller must take to protect their account from suspensions.
They discuss real-world horror stories of counterfeit allegations, IP disputes, and packaging errors—and how these common missteps can bankrupt a business. Packed with actionable advice, this episode is a must-watch for anyone serious about staying compliant and thriving on Amazon.
 
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ Thank you to our sponsors!
________________________________________________________
This episode is brought to you by TrueOps:
Amazon sellers, stop leaving money on the table!
TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.
🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. 🚨
It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________
This episode is brought to you by TraceFuse:
Struggling with negative Amazon reviews?
TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.
🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/
Timestamps
00:00 The Costly Mistake: A Copyright Catastrophe
00:30 Navigating Amazon's Minefield: Policies and Compliance
01:05 Introducing Our Expert Guest: Deb Slaver
01:41 Sponsor Spotlight: Tracefuse
02:46 Deb Slaver Joins the Conversation
03:56 Ensuring Product Authenticity on Amazon
09:01 Handling Amazon Notifications and Compliance
18:01 Best Practices for Packaging and Record Keeping
25:56 TrueOps Reimbursement Benefits
26:33 Effective Complaint Handling Strategies
27:37 Addressing Customer Complaints
31:08 Understanding IP Protection
32:32 Importance of Patents and Trademarks
35:46 Challenges with IP and Amazon
44:53 Handling IP Complaints
46:58 Final Thoughts and Contact Information
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
THANK YOU TO OUR SPONSORS 🎉
TrueOps - https://app.trueops.com/sign-up?via=norm 
Tracefuse - https://tracefuse.ai/lunchwithnorm-newsletter/ AZ Rank - http://www.azrank.com/ 
Walmart Marketplace - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy 
StartUp Club - https://www.startup.club
HONU Worldwide - https://www.honuworldwide.com ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3093</itunes:duration>
                <itunes:episode>631</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Remove Damaging Amazon Reviews Before It's Too Late! [100% Compliant] | Shane Barker</title>
        <itunes:title>Remove Damaging Amazon Reviews Before It's Too Late! [100% Compliant] | Shane Barker</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/remove-damaging-amazon-reviews-before-its-too-late-100-compliant-shane-barker/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/remove-damaging-amazon-reviews-before-its-too-late-100-compliant-shane-barker/#comments</comments>        <pubDate>Mon, 27 Jan 2025 15:05:26 -0500</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/3fc0f4b1-b451-3c50-8dae-a202273e66f6</guid>
                                    <description><![CDATA[<p>In this episode of Lunch with Norm, Norm Farrar welcomes Shane Barker, founder of Trace Fuse, to discuss the art and science of managing and removing negative reviews on Amazon. Discover proven strategies to protect your star ratings and sales, while staying compliant with Amazon’s guidelines.</p>
<p>Key topics include:</p>
<p>- Why negative reviews aren’t always bad—and how to use them to improve your product.</p>
<p>- The hidden impact of star rating drops on your BSR and PPC costs.</p>
<p>- How to identify and handle non-compliant reviews with expert precision.</p>
<p>- Shane’s top tips for maintaining a 4.3+ rating and avoiding sales decline.</p>
<p> </p>
<p>Whether you’re a new or seasoned Amazon seller, this episode is packed with actionable insights to help you safeguard your reputation, boost conversions, and stay ahead of competitors.</p>
<p>📩 Have a review horror story or a question about removing reviews? Share in the comments below!</p>
<p>✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert advice on eCommerce, branding, and marketing strategies.</p>
<p>Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p>Thank you to our sponsors!</p>
<p>________________________________________________________</p>
<p>This episode is brought to you by TrueOps:</p>
<p>Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.</p>
<p>🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. 🚨 It takes just three minutes to sign up.</p>
<p>Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________</p>
<p>This episode is brought to you by TraceFuse:</p>
<p>Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.</p>
<p>🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨</p>
<p>Clean up your reviews today at <a href='https://tracefuse.ai/lunchwithnorm-newsletter/'>https://tracefuse.ai/lunchwithnorm-newsletter/</a></p>
<p>Timestamps</p>
<p>00:00 Introduction to Negative Reviews</p>
<p>00:33 Impact of Negative Reviews on Amazon Sales</p>
<p>01:27 Strategies for Q4 Success</p>
<p>02:11 Challenges in Removing Amazon Reviews</p>
<p>03:52 Understanding Amazon's Review Guidelines</p>
<p>05:37 Dealing with Unfair Reviews</p>
<p>15:12 Tips for Removing Negative Reviews</p>
<p>26:54 Performance-Based Review Removal</p>
<p>27:34 The Amazon Algorithm's Impact on Reviews</p>
<p>28:14 Negative Reviews and Their Consequences</p>
<p>29:22 Strategies for Managing Reviews</p>
<p>32:15 Buy Box Eligibility and Review Management</p>
<p>38:27 The Role of Vine Reviews</p>
<p>40:59 AI and Review Authenticity</p>
<p>42:59 Final Thoughts and Listener Questions</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode of Lunch with Norm, Norm Farrar welcomes Shane Barker, founder of Trace Fuse, to discuss the art and science of managing and removing negative reviews on Amazon. Discover proven strategies to protect your star ratings and sales, while staying compliant with Amazon’s guidelines.</p>
<p>Key topics include:</p>
<p>- Why negative reviews aren’t always bad—and how to use them to improve your product.</p>
<p>- The hidden impact of star rating drops on your BSR and PPC costs.</p>
<p>- How to identify and handle non-compliant reviews with expert precision.</p>
<p>- Shane’s top tips for maintaining a 4.3+ rating and avoiding sales decline.</p>
<p> </p>
<p>Whether you’re a new or seasoned Amazon seller, this episode is packed with actionable insights to help you safeguard your reputation, boost conversions, and stay ahead of competitors.</p>
<p>📩 Have a review horror story or a question about removing reviews? Share in the comments below!</p>
<p>✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert advice on eCommerce, branding, and marketing strategies.</p>
<p>Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p>Thank you to our sponsors!</p>
<p>________________________________________________________</p>
<p>This episode is brought to you by TrueOps:</p>
<p>Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.</p>
<p>🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. 🚨 It takes just three minutes to sign up.</p>
<p>Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________</p>
<p>This episode is brought to you by TraceFuse:</p>
<p>Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.</p>
<p>🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨</p>
<p>Clean up your reviews today at <a href='https://tracefuse.ai/lunchwithnorm-newsletter/'>https://tracefuse.ai/lunchwithnorm-newsletter/</a></p>
<p>Timestamps</p>
<p>00:00 Introduction to Negative Reviews</p>
<p>00:33 Impact of Negative Reviews on Amazon Sales</p>
<p>01:27 Strategies for Q4 Success</p>
<p>02:11 Challenges in Removing Amazon Reviews</p>
<p>03:52 Understanding Amazon's Review Guidelines</p>
<p>05:37 Dealing with Unfair Reviews</p>
<p>15:12 Tips for Removing Negative Reviews</p>
<p>26:54 Performance-Based Review Removal</p>
<p>27:34 The Amazon Algorithm's Impact on Reviews</p>
<p>28:14 Negative Reviews and Their Consequences</p>
<p>29:22 Strategies for Managing Reviews</p>
<p>32:15 Buy Box Eligibility and Review Management</p>
<p>38:27 The Role of Vine Reviews</p>
<p>40:59 AI and Review Authenticity</p>
<p>42:59 Final Thoughts and Listener Questions</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/xyd2zybyjtv38qyz/Lunch_With_Norm_-_Shane_Barker6lm8n.m4a" length="89608404" type="audio/x-m4a"/>
        <itunes:summary><![CDATA[In this episode of Lunch with Norm, Norm Farrar welcomes Shane Barker, founder of Trace Fuse, to discuss the art and science of managing and removing negative reviews on Amazon. Discover proven strategies to protect your star ratings and sales, while staying compliant with Amazon’s guidelines.
Key topics include:
- Why negative reviews aren’t always bad—and how to use them to improve your product.
- The hidden impact of star rating drops on your BSR and PPC costs.
- How to identify and handle non-compliant reviews with expert precision.
- Shane’s top tips for maintaining a 4.3+ rating and avoiding sales decline.
 
Whether you’re a new or seasoned Amazon seller, this episode is packed with actionable insights to help you safeguard your reputation, boost conversions, and stay ahead of competitors.
📩 Have a review horror story or a question about removing reviews? Share in the comments below!
✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert advice on eCommerce, branding, and marketing strategies.
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ 
Thank you to our sponsors!
________________________________________________________
This episode is brought to you by TrueOps:
Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.
🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. 🚨 It takes just three minutes to sign up.
Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________
This episode is brought to you by TraceFuse:
Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.
🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨
Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/
Timestamps
00:00 Introduction to Negative Reviews
00:33 Impact of Negative Reviews on Amazon Sales
01:27 Strategies for Q4 Success
02:11 Challenges in Removing Amazon Reviews
03:52 Understanding Amazon's Review Guidelines
05:37 Dealing with Unfair Reviews
15:12 Tips for Removing Negative Reviews
26:54 Performance-Based Review Removal
27:34 The Amazon Algorithm's Impact on Reviews
28:14 Negative Reviews and Their Consequences
29:22 Strategies for Managing Reviews
32:15 Buy Box Eligibility and Review Management
38:27 The Role of Vine Reviews
40:59 AI and Review Authenticity
42:59 Final Thoughts and Listener Questions]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3213</itunes:duration>
                <itunes:episode>630</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Your Website Is Costing You Thousands in Sales [Here's How to Fix It] | Matthew Stafford</title>
        <itunes:title>Your Website Is Costing You Thousands in Sales [Here's How to Fix It] | Matthew Stafford</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/your-website-is-costing-you-thousands-in-sales-heres-how-to-fix-it-matthew-stafford/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/your-website-is-costing-you-thousands-in-sales-heres-how-to-fix-it-matthew-stafford/#comments</comments>        <pubDate>Mon, 20 Jan 2025 17:14:23 -0500</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/81be9fbd-7f64-3c43-b9d4-d31bbd004271</guid>
                                    <description><![CDATA[<p>Your Website Is Costing You Thousands in Sales [Here's How to Fix It].

In this episode of Lunch with Norm, Norm Farrar sits down with Matthew Stafford, the CEO of Build Grow Scale, to uncover the secrets to optimizing your website and skyrocketing sales. Learn actionable, data-driven strategies that top eCommerce brands use to convert visitors into customers. 

Key topics include: 
- How to design a website that builds trust and boosts conversions. 
- Why removing clutter can improve navigation and customer experience. 
- The surprising power of negative reviews in driving sales. 
- Secrets to maximizing your revenue per user and average order value. 

</p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/</a></p>
<p> </p>
<p>Links Mentioned: Learn More About Build Grow Scale: buildgrowscale.com

</p>
<p>This episode is brought to you by TrueOps:</p>
<p>Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.</p>
<p>Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back.</p>
<p>It takes just three minutes to sign up. Start reclaiming what’s yours today - <a href='https://app.trueops.com/sign-up?via=norm'>https://app.trueops.com/sign-up?via=norm</a></p>
<p> </p>
<p>This episode is brought to you by TraceFuse:</p>
<p>Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service.</p>
<p>With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.</p>
<p>As a Lunch With Norm listener, your first two removals are FREE.</p>
<p>Clean up your reviews today at <a href='https://tracefuse.ai/lunchwithnorm-newsletter/'>https://tracefuse.ai/lunchwithnorm-newsletter/</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
<p> </p>
<p>Timestamps 
00:00 Intro 
00:06 The Importance of Trust and Navigation 
00:20 Maximizing Search and Filters 
01:09 Guest Introduction: Matthew Stafford 
02:51 Matthew Stafford's Journey 
06:07 Optimizing Your Website for Conversions 
09:06 Effective Navigation and User Experience 
24:08 The Power of Reviews 
24:30 Handling Negative Reviews 
25:32 The Importance of Interaction 
28:13 Giveaway Announcement 
29:48 Q4 Sales Strategies 
31:36 Gift Cards vs. Discounts 
32:32 Key Performance Metrics 
40:40 Data-Driven Optimization</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Your Website Is Costing You Thousands in Sales [Here's How to Fix It].<br>
<br>
In this episode of Lunch with Norm, Norm Farrar sits down with Matthew Stafford, the CEO of Build Grow Scale, to uncover the secrets to optimizing your website and skyrocketing sales. Learn actionable, data-driven strategies that top eCommerce brands use to convert visitors into customers. <br>
<br>
Key topics include: <br>
- How to design a website that builds trust and boosts conversions. <br>
- Why removing clutter can improve navigation and customer experience. <br>
- The surprising power of negative reviews in driving sales. <br>
- Secrets to maximizing your revenue per user and average order value. <br>
<br>
</p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/</a></p>
<p> </p>
<p>Links Mentioned: Learn More About Build Grow Scale: buildgrowscale.com<br>
<br>
</p>
<p>This episode is brought to you by TrueOps:</p>
<p>Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.</p>
<p>Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back.</p>
<p>It takes just three minutes to sign up. Start reclaiming what’s yours today - <a href='https://app.trueops.com/sign-up?via=norm'>https://app.trueops.com/sign-up?via=norm</a></p>
<p> </p>
<p>This episode is brought to you by TraceFuse:</p>
<p>Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service.</p>
<p>With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.</p>
<p>As a <em>Lunch With Norm</em> listener, your first two removals are FREE.</p>
<p>Clean up your reviews today at <a href='https://tracefuse.ai/lunchwithnorm-newsletter/'>https://tracefuse.ai/lunchwithnorm-newsletter/</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
<p> </p>
<p>Timestamps <br>
00:00 Intro <br>
00:06 The Importance of Trust and Navigation <br>
00:20 Maximizing Search and Filters <br>
01:09 Guest Introduction: Matthew Stafford <br>
02:51 Matthew Stafford's Journey <br>
06:07 Optimizing Your Website for Conversions <br>
09:06 Effective Navigation and User Experience <br>
24:08 The Power of Reviews <br>
24:30 Handling Negative Reviews <br>
25:32 The Importance of Interaction <br>
28:13 Giveaway Announcement <br>
29:48 Q4 Sales Strategies <br>
31:36 Gift Cards vs. Discounts <br>
32:32 Key Performance Metrics <br>
40:40 Data-Driven Optimization</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/rgcwqrj9bvbhggfk/Lunch_With_Norm_-_Matthew_Stafford_1_arr61.m4a" length="86876030" type="audio/x-m4a"/>
        <itunes:summary><![CDATA[Your Website Is Costing You Thousands in Sales [Here's How to Fix It].In this episode of Lunch with Norm, Norm Farrar sits down with Matthew Stafford, the CEO of Build Grow Scale, to uncover the secrets to optimizing your website and skyrocketing sales. Learn actionable, data-driven strategies that top eCommerce brands use to convert visitors into customers. Key topics include: - How to design a website that builds trust and boosts conversions. - Why removing clutter can improve navigation and customer experience. - The surprising power of negative reviews in driving sales. - Secrets to maximizing your revenue per user and average order value. 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/
 
Links Mentioned: Learn More About Build Grow Scale: buildgrowscale.com
This episode is brought to you by TrueOps:
Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.
Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back.
It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm
 
This episode is brought to you by TraceFuse:
Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service.
With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.
As a Lunch With Norm listener, your first two removals are FREE.
Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
 
Timestamps 00:00 Intro 00:06 The Importance of Trust and Navigation 00:20 Maximizing Search and Filters 01:09 Guest Introduction: Matthew Stafford 02:51 Matthew Stafford's Journey 06:07 Optimizing Your Website for Conversions 09:06 Effective Navigation and User Experience 24:08 The Power of Reviews 24:30 Handling Negative Reviews 25:32 The Importance of Interaction 28:13 Giveaway Announcement 29:48 Q4 Sales Strategies 31:36 Gift Cards vs. Discounts 32:32 Key Performance Metrics 40:40 Data-Driven Optimization]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2793</itunes:duration>
                <itunes:episode>629</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>AI Predictions That Will Completely Change Your Business In 2025 | Kevin King</title>
        <itunes:title>AI Predictions That Will Completely Change Your Business In 2025 | Kevin King</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/ai-predictions-that-will-completely-change-your-business-in-2025-kevin-king/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/ai-predictions-that-will-completely-change-your-business-in-2025-kevin-king/#comments</comments>        <pubDate>Mon, 13 Jan 2025 15:55:20 -0500</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/0aadc3cc-5e1b-3170-bd02-c197ab09e74b</guid>
                                    <description><![CDATA[<p>In this episode of Lunch with Norm, Norm Farrar and Kevin King dive into the game-changing trends, tools, and strategies Amazon sellers need to dominate in 2025. From leveraging AI innovations to optimizing your network at industry events, this episode is packed with actionable insights! 

Key topics include: 

- The rise of AI tools and how to use them to streamline operations. 
- The power of community at Amazon events and why networking matters. - Predictions for the future of eCommerce and the evolving Amazon landscape. 
- Whether you're a seasoned seller or just starting out, this episode will give you the edge you need to scale your business in the new year. 

Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a>

This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. 

Learn more - <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy </a>

📩 What’s your biggest challenge heading into 2025? Share in the comments below! 
✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more Amazon tips and strategies.

</p>
<p>This episode is brought to you by AMZ Rank:</p>

<p>Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com</p>


<p>Make sure to mention The Beard Guy sent you to unlock an exclusive discount!</p>

<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p>
This episode is brought to you by Seller Basics:</p>
<p>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
<p> </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode of Lunch with Norm, Norm Farrar and Kevin King dive into the game-changing trends, tools, and strategies Amazon sellers need to dominate in 2025. From leveraging AI innovations to optimizing your network at industry events, this episode is packed with actionable insights! <br>
<br>
Key topics include: <br>
<br>
- The rise of AI tools and how to use them to streamline operations. <br>
- The power of community at Amazon events and why networking matters. - Predictions for the future of eCommerce and the evolving Amazon landscape. <br>
- Whether you're a seasoned seller or just starting out, this episode will give you the edge you need to scale your business in the new year. <br>
<br>
Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a><br>
<br>
This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. <br>
<br>
Learn more - <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy </a><br>
<br>
📩 What’s your biggest challenge heading into 2025? Share in the comments below! <br>
✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more Amazon tips and strategies.<br>
<br>
</p>
<p>This episode is brought to you by AMZ Rank:</p>

<p>Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com</p>
<br>

<p>Make sure to mention The Beard Guy sent you to unlock an exclusive discount!</p>

<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p><br>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p><br>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p><br>
This episode is brought to you by Seller Basics:</p>
<p><br>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p><br>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p><br>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
<p> </p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/bj3xwte9kr6kqt4d/New_Year_New_Profits_Mastering_Amazon_Selling_in_20258lp59.m4a" length="86170701" type="audio/x-m4a"/>
        <itunes:summary><![CDATA[In this episode of Lunch with Norm, Norm Farrar and Kevin King dive into the game-changing trends, tools, and strategies Amazon sellers need to dominate in 2025. From leveraging AI innovations to optimizing your network at industry events, this episode is packed with actionable insights! Key topics include: - The rise of AI tools and how to use them to streamline operations. - The power of community at Amazon events and why networking matters. - Predictions for the future of eCommerce and the evolving Amazon landscape. - Whether you're a seasoned seller or just starting out, this episode will give you the edge you need to scale your business in the new year. Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy 📩 What’s your biggest challenge heading into 2025? Share in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more Amazon tips and strategies.
This episode is brought to you by AMZ Rank:

Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com

Make sure to mention The Beard Guy sent you to unlock an exclusive discount!

 
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
 ]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2754</itunes:duration>
                <itunes:episode>628</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Top Amazon Fixes for 2025 Success: Fix Suspensions &amp; Errors Fast! | John Cavendish</title>
        <itunes:title>Top Amazon Fixes for 2025 Success: Fix Suspensions &amp; Errors Fast! | John Cavendish</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/top-amazon-fixes-for-2025-success-fix-suspensions-errors-fast-john-cavendish/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/top-amazon-fixes-for-2025-success-fix-suspensions-errors-fast-john-cavendish/#comments</comments>        <pubDate>Mon, 06 Jan 2025 14:32:29 -0500</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/0c00c775-9be9-34de-866f-94732ac8a66f</guid>
                                    <description><![CDATA[<p>🚀 Are Amazon Issues Holding You Back? Fix Them Fast! In this episode of Lunch with Norm, Norm Farrar sits down with John Cavendish, founder of Seller Candy, to uncover game-changing solutions for Amazon sellers. From resolving suspensions to tackling flat file errors and managing negative reviews, we’re diving deep into:

- Proven strategies to fix Amazon suspensions in record time. 
- Handling product safety and IP violation issues effectively. 
- Managing flat file errors without losing your mind. 
- Learn how to stay ahead in 2025 with actionable insights and expert advice that will help you grow and scale your Amazon business while sidestepping common pitfalls. 

Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a>

This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy </a>

🎯 Don’t let small errors cost you big! Listen now to unlock the tips and tools you need for Amazon success in 2025.</p>
<p>
✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more episodes packed with marketing and eCommerce tips. 

Links Mentioned: 
Seller Candy Academy: sellercandy.academy 
Email John: <a href='mailto:john@sellercandy.com'>john@sellercandy.com</a>

</p>
<p>This episode is brought to you by AMZ Rank:</p>

<p>Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com</p>


<p>Make sure to mention The Beard Guy sent you to unlock an exclusive discount!</p>

<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p>
This episode is brought to you by Seller Basics:</p>
<p>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
<p>

</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>🚀 Are Amazon Issues Holding You Back? Fix Them Fast! In this episode of Lunch with Norm, Norm Farrar sits down with John Cavendish, founder of Seller Candy, to uncover game-changing solutions for Amazon sellers. From resolving suspensions to tackling flat file errors and managing negative reviews, we’re diving deep into:<br>
<br>
- Proven strategies to fix Amazon suspensions in record time. <br>
- Handling product safety and IP violation issues effectively. <br>
- Managing flat file errors without losing your mind. <br>
- Learn how to stay ahead in 2025 with actionable insights and expert advice that will help you grow and scale your Amazon business while sidestepping common pitfalls. <br>
<br>
Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a><br>
<br>
This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy </a><br>
<br>
🎯 Don’t let small errors cost you big! Listen now to unlock the tips and tools you need for Amazon success in 2025.</p>
<p><br>
✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more episodes packed with marketing and eCommerce tips. <br>
<br>
Links Mentioned: <br>
Seller Candy Academy: sellercandy.academy <br>
Email John: <a href='mailto:john@sellercandy.com'>john@sellercandy.com</a><br>
<br>
</p>
<p>This episode is brought to you by AMZ Rank:</p>

<p>Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com</p>
<br>

<p>Make sure to mention The Beard Guy sent you to unlock an exclusive discount!</p>

<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p><br>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p><br>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p><br>
This episode is brought to you by Seller Basics:</p>
<p><br>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p><br>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p><br>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
<p><br>
<br>
</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/gp8644y9ihjidqip/Fast_Amazon_Fixes_to_succeed_in_20258cynu.mp3" length="45425414" type="audio/mpeg"/>
        <itunes:summary><![CDATA[🚀 Are Amazon Issues Holding You Back? Fix Them Fast! In this episode of Lunch with Norm, Norm Farrar sits down with John Cavendish, founder of Seller Candy, to uncover game-changing solutions for Amazon sellers. From resolving suspensions to tackling flat file errors and managing negative reviews, we’re diving deep into:- Proven strategies to fix Amazon suspensions in record time. - Handling product safety and IP violation issues effectively. - Managing flat file errors without losing your mind. - Learn how to stay ahead in 2025 with actionable insights and expert advice that will help you grow and scale your Amazon business while sidestepping common pitfalls. Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy 🎯 Don’t let small errors cost you big! Listen now to unlock the tips and tools you need for Amazon success in 2025.
✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more episodes packed with marketing and eCommerce tips. Links Mentioned: Seller Candy Academy: sellercandy.academy Email John: john@sellercandy.com
This episode is brought to you by AMZ Rank:

Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com

Make sure to mention The Beard Guy sent you to unlock an exclusive discount!

 
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1910</itunes:duration>
                <itunes:episode>627</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Trump Tariffs Are Coming - How Amazon Sellers Can Avoid Disaster in 2025 | Steve Simonson</title>
        <itunes:title>Trump Tariffs Are Coming - How Amazon Sellers Can Avoid Disaster in 2025 | Steve Simonson</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/trump-tariffs-are-coming-how-amazon-sellers-can-avoid-disaster-in-2025-steve-simonson/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/trump-tariffs-are-coming-how-amazon-sellers-can-avoid-disaster-in-2025-steve-simonson/#comments</comments>        <pubDate>Mon, 23 Dec 2024 08:00:00 -0500</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/8acebca4-52be-3381-99d5-e78a55d4c482</guid>
                                    <description><![CDATA[<p>In this episode of Lunch with Norm, we dive into a critical topic that every private-label Amazon seller needs to prepare for: the potential impact of Trump tariffs as he takes office in January. Norm Farrar sits down with e-commerce expert Steve Simonson to unpack the risks, challenges, and strategies for navigating the turbulent waters ahead.

</p>
<p>This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy</a></p>
<p>Make your profits bright this holiday season with Walmart Marketplace. <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>Sign up today</a>. 

Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>This episode is brought to you by AMZ Rank:</p>

<p>Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com</p>


<p>Make sure to mention The Beard Guy sent you to unlock an exclusive discount!</p>

<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p>
This episode is brought to you by Seller Basics:</p>
<p>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode of Lunch with Norm, we dive into a critical topic that every private-label Amazon seller needs to prepare for: the potential impact of Trump tariffs as he takes office in January. Norm Farrar sits down with e-commerce expert Steve Simonson to unpack the risks, challenges, and strategies for navigating the turbulent waters ahead.<br>
<br>
</p>
<p>This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy</a></p>
<p>Make your profits bright this holiday season with Walmart Marketplace. <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>Sign up today</a>. <br>
<br>
Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>This episode is brought to you by AMZ Rank:</p>

<p>Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com</p>
<br>

<p>Make sure to mention The Beard Guy sent you to unlock an exclusive discount!</p>

<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p><br>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p><br>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p><br>
This episode is brought to you by Seller Basics:</p>
<p><br>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p><br>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p><br>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/9urb7jw6cim23jma/Trump_Tariffs_Are_Coming_-_How_Amazon_Sellers_Can_Avoid_Disaster_in_20249jznu.m4a" length="102440758" type="audio/x-m4a"/>
        <itunes:summary><![CDATA[In this episode of Lunch with Norm, we dive into a critical topic that every private-label Amazon seller needs to prepare for: the potential impact of Trump tariffs as he takes office in January. Norm Farrar sits down with e-commerce expert Steve Simonson to unpack the risks, challenges, and strategies for navigating the turbulent waters ahead.
This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy
Make your profits bright this holiday season with Walmart Marketplace. Sign up today. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ 
 
This episode is brought to you by AMZ Rank:

Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com

Make sure to mention The Beard Guy sent you to unlock an exclusive discount!

 
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3268</itunes:duration>
                <itunes:episode>626</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Amazon Suspensions Are Destroying Sellers - Don't be Next! | Joy Williams</title>
        <itunes:title>Amazon Suspensions Are Destroying Sellers - Don't be Next! | Joy Williams</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/amazon-suspensions-are-destroying-sellers-dont-be-next/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/amazon-suspensions-are-destroying-sellers-dont-be-next/#comments</comments>        <pubDate>Wed, 18 Dec 2024 15:44:13 -0500</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/0392b608-9651-37de-aae2-98f7cfb594a5</guid>
                                    <description><![CDATA[<p>In this episode of the Lunch With Norm Podcast, we dive deep into one of the most critical challenges Amazon sellers face: account health, reviews, and suspensions. Joining us is Joy Williams, a seasoned expert from Seller Basics, who shares invaluable insights on how to navigate Amazon’s ever-changing policies and protect your business from costly suspensions.

Joy Williams is a renowned expert in Amazon compliance and account health. As part of Seller Basics, she has helped countless sellers recover from suspensions and build strong, sustainable businesses on Amazon.

This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy</a></p>
<p>Make your profits bright this holiday season with Walmart Marketplace. <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>Sign up today</a>. 

Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>This episode is brought to you by AMZ Rank:</p>

<p>Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com</p>


<p>Make sure to mention The Beard Guy sent you to unlock an exclusive discount!</p>

<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p>
This episode is brought to you by Seller Basics:</p>
<p>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode of the Lunch With Norm Podcast, we dive deep into one of the most critical challenges Amazon sellers face: account health, reviews, and suspensions. Joining us is Joy Williams, a seasoned expert from Seller Basics, who shares invaluable insights on how to navigate Amazon’s ever-changing policies and protect your business from costly suspensions.<br>
<br>
Joy Williams is a renowned expert in Amazon compliance and account health. As part of Seller Basics, she has helped countless sellers recover from suspensions and build strong, sustainable businesses on Amazon.<br>
<br>
This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy</a></p>
<p>Make your profits bright this holiday season with Walmart Marketplace. <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>Sign up today</a>. <br>
<br>
Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>This episode is brought to you by AMZ Rank:</p>

<p>Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com</p>
<br>

<p>Make sure to mention The Beard Guy sent you to unlock an exclusive discount!</p>

<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p><br>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p><br>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p><br>
This episode is brought to you by Seller Basics:</p>
<p><br>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p><br>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p><br>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/mzapuf4kmtbm4pe7/Amazon_Suspensions_Are_Destroying_Sellers_-_Don_t_Be_Nextaie59.m4a" length="108953722" type="audio/x-m4a"/>
        <itunes:summary><![CDATA[In this episode of the Lunch With Norm Podcast, we dive deep into one of the most critical challenges Amazon sellers face: account health, reviews, and suspensions. Joining us is Joy Williams, a seasoned expert from Seller Basics, who shares invaluable insights on how to navigate Amazon’s ever-changing policies and protect your business from costly suspensions.Joy Williams is a renowned expert in Amazon compliance and account health. As part of Seller Basics, she has helped countless sellers recover from suspensions and build strong, sustainable businesses on Amazon.This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy
Make your profits bright this holiday season with Walmart Marketplace. Sign up today. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ 
 
This episode is brought to you by AMZ Rank:

Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com

Make sure to mention The Beard Guy sent you to unlock an exclusive discount!

 
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3444</itunes:duration>
                <itunes:episode>625</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Does Sponsored Brands Cannibalize Organic Sales? Case Study Analysis | Neil Robson</title>
        <itunes:title>Does Sponsored Brands Cannibalize Organic Sales? Case Study Analysis | Neil Robson</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/does-sponsored-brands-cannibalize-organic-sales-case-study-analysis-neil-robson/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/does-sponsored-brands-cannibalize-organic-sales-case-study-analysis-neil-robson/#comments</comments>        <pubDate>Wed, 04 Dec 2024 11:46:32 -0500</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/5b05aa62-c0f4-3f00-84f5-9850339e273f</guid>
                                    <description><![CDATA[<p>What if I told you that your biggest marketing strategy could be secretly sabotaging your organic sales? That's what were finding out today with Neil Robson from PPC Ninja. Our guest is a senior PPC Manager at PPC Ninja working with 7 figure to enterprise-level clients and developing new strategies at the agency. He’s from Edmonton and an ex-Amazon seller, with 3 years of selling experience in Canada and the US markets. He loves everything to do with marketing and data analytics. He even uses data analytics skills in the world of competitive BBQ and compete in the Kansas City BBQ Association.</p>
<p> 
Neil Robson's <a href='https://docs.google.com/spreadsheets/d/1__x_nPpV0NauxRV4gxh_O-EuV71mwAv_UBlpVTYRwzc/edit?gid=0#gid=0'>TACoS Calculator</a></p>
<p> </p>
<p>This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy</p>
<p>Make your profits bright this holiday season with Walmart Marketplace. <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>Sign up today</a>. 

Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>This episode is brought to you by AMZ Rank:</p>

<p>Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com</p>


<p>Make sure to mention The Beard Guy sent you to unlock an exclusive discount!</p>

<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p>
This episode is brought to you by Seller Basics:</p>
<p>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>What if I told you that your biggest marketing strategy could be secretly sabotaging your organic sales? That's what were finding out today with Neil Robson from PPC Ninja. Our guest is a senior PPC Manager at PPC Ninja working with 7 figure to enterprise-level clients and developing new strategies at the agency. He’s from Edmonton and an ex-Amazon seller, with 3 years of selling experience in Canada and the US markets. He loves everything to do with marketing and data analytics. He even uses data analytics skills in the world of competitive BBQ and compete in the Kansas City BBQ Association.</p>
<p> <br>
Neil Robson's <a href='https://docs.google.com/spreadsheets/d/1__x_nPpV0NauxRV4gxh_O-EuV71mwAv_UBlpVTYRwzc/edit?gid=0#gid=0'>TACoS Calculator</a></p>
<p> </p>
<p>This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy</p>
<p>Make your profits bright this holiday season with Walmart Marketplace. <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>Sign up today</a>. <br>
<br>
Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>This episode is brought to you by AMZ Rank:</p>

<p>Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com</p>
<br>

<p>Make sure to mention The Beard Guy sent you to unlock an exclusive discount!</p>

<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p><br>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p><br>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p><br>
This episode is brought to you by Seller Basics:</p>
<p><br>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p><br>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p><br>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/65qbh838yzspqrj7/Does_Sponsored_Brands_cannibalize_our_Sponsored_products_1aj70t.mp3" length="54839876" type="audio/mpeg"/>
        <itunes:summary><![CDATA[What if I told you that your biggest marketing strategy could be secretly sabotaging your organic sales? That's what were finding out today with Neil Robson from PPC Ninja. Our guest is a senior PPC Manager at PPC Ninja working with 7 figure to enterprise-level clients and developing new strategies at the agency. He’s from Edmonton and an ex-Amazon seller, with 3 years of selling experience in Canada and the US markets. He loves everything to do with marketing and data analytics. He even uses data analytics skills in the world of competitive BBQ and compete in the Kansas City BBQ Association.
 Neil Robson's TACoS Calculator
 
This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy
Make your profits bright this holiday season with Walmart Marketplace. Sign up today. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ 
 
This episode is brought to you by AMZ Rank:

Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com

Make sure to mention The Beard Guy sent you to unlock an exclusive discount!

 
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3418</itunes:duration>
                <itunes:episode>624</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Omnichannel Marketing Strategies for Amazon Sellers | Andrew Maff</title>
        <itunes:title>Omnichannel Marketing Strategies for Amazon Sellers | Andrew Maff</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/omnichannel-marketing-strategies-for-amazon-sellers-andrew-maff/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/omnichannel-marketing-strategies-for-amazon-sellers-andrew-maff/#comments</comments>        <pubDate>Wed, 27 Nov 2024 16:19:57 -0500</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/a2855989-697a-3f67-8a35-66756d7bb482</guid>
                                    <description><![CDATA[<p>As a marketing expert with over 15 years of experience, Andrew has worked in just about every role within the marketing world. Working for both agencies and in-house brands, he experienced firsthand the successes and opportunities of working toward results. Frustrated with trying to get separate agencies, departments, and people to try to work together - as he likes to phrase it, “herding cats” - Andrew founded BlueTuskr. He intended to bring a sense of unity to brands by developing an internal team that works together toward one common goal: results.
<a href='https://lunchwithnorm.beehiiv.com/'> </a></p>
<p>This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy</p>
<p>Make your profits bright this holiday season with Walmart Marketplace. <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>Sign up today</a>. 

Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>This episode is brought to you by AMZ Rank:</p>

<p>Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com</p>


<p>Make sure to mention The Beard Guy sent you to unlock an exclusive discount!</p>

<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p>
This episode is brought to you by Seller Basics:</p>
<p>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>As a marketing expert with over 15 years of experience, Andrew has worked in just about every role within the marketing world. Working for both agencies and in-house brands, he experienced firsthand the successes and opportunities of working toward results. Frustrated with trying to get separate agencies, departments, and people to try to work together - as he likes to phrase it, “herding cats” - Andrew founded BlueTuskr. He intended to bring a sense of unity to brands by developing an internal team that works together toward one common goal: results.<br>
<a href='https://lunchwithnorm.beehiiv.com/'> </a></p>
<p>This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy</p>
<p>Make your profits bright this holiday season with Walmart Marketplace. <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>Sign up today</a>. <br>
<br>
Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>This episode is brought to you by AMZ Rank:</p>

<p>Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com</p>
<br>

<p>Make sure to mention The Beard Guy sent you to unlock an exclusive discount!</p>

<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p><br>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p><br>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p><br>
This episode is brought to you by Seller Basics:</p>
<p><br>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p><br>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p><br>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/gubf7bdf9urkhp3i/Omnichannel_Marketing_Strategies_for_Amazon_Sellers_6gvlo.mp3" length="50980982" type="audio/mpeg"/>
        <itunes:summary><![CDATA[As a marketing expert with over 15 years of experience, Andrew has worked in just about every role within the marketing world. Working for both agencies and in-house brands, he experienced firsthand the successes and opportunities of working toward results. Frustrated with trying to get separate agencies, departments, and people to try to work together - as he likes to phrase it, “herding cats” - Andrew founded BlueTuskr. He intended to bring a sense of unity to brands by developing an internal team that works together toward one common goal: results. 
This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy
Make your profits bright this holiday season with Walmart Marketplace. Sign up today. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ 
 
This episode is brought to you by AMZ Rank:

Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com

Make sure to mention The Beard Guy sent you to unlock an exclusive discount!

 
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3177</itunes:duration>
                <itunes:episode>623</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Why Old Marketing Tactics Don’t Work Anymore: Alex Cattoni Explains</title>
        <itunes:title>Why Old Marketing Tactics Don’t Work Anymore: Alex Cattoni Explains</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/the-future-of-marketing-copywriting-secrets-with-alex-cattoni/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/the-future-of-marketing-copywriting-secrets-with-alex-cattoni/#comments</comments>        <pubDate>Mon, 18 Nov 2024 16:00:49 -0500</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/898ab7ad-e455-34d1-ae93-e897aa9fd87f</guid>
                                    <description><![CDATA[<p>In this episode of Lunch with Norm, Norm Farrar sits down with Alex Cattoni, founder of The Copy Posse, to uncover the four major forces shaping the future of marketing. Alex shares her insights on the rise of consumer mistrust, why traditional sales funnels are outdated, and how marketers need to adapt to longer sales cycles. She also breaks down how social media is becoming the new search engine and the crucial role email marketing plays in building trust with audiences. Packed with actionable tips, this episode is a must-watch for anyone navigating today’s marketing challenges.</p>
<p> </p>
<p>Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy</p>
<p>Make your profits bright this holiday season with Walmart Marketplace. <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>Sign up today</a>. 

Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>This episode is brought to you by AMZ Rank:</p>

<p>Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com</p>


<p>Make sure to mention The Beard Guy sent you to unlock an exclusive discount!</p>

<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p>
This episode is brought to you by Seller Basics:</p>
<p>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode of <em>Lunch with Norm</em>, Norm Farrar sits down with Alex Cattoni, founder of The Copy Posse, to uncover the four major forces shaping the future of marketing. Alex shares her insights on the rise of consumer mistrust, why traditional sales funnels are outdated, and how marketers need to adapt to longer sales cycles. She also breaks down how social media is becoming the new search engine and the crucial role email marketing plays in building trust with audiences. Packed with actionable tips, this episode is a must-watch for anyone navigating today’s marketing challenges.</p>
<p> </p>
<p>Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy</p>
<p>Make your profits bright this holiday season with Walmart Marketplace. <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>Sign up today</a>. <br>
<br>
Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>This episode is brought to you by AMZ Rank:</p>

<p>Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com</p>
<br>

<p>Make sure to mention The Beard Guy sent you to unlock an exclusive discount!</p>

<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p><br>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p><br>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p><br>
This episode is brought to you by Seller Basics:</p>
<p><br>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p><br>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p><br>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/aswhuvd7fxnbaczi/The_Future_of_Marketing_Copywriting_Secrets_With_Alex_Cattoni_-6yu8d.mp3" length="47634632" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In this episode of Lunch with Norm, Norm Farrar sits down with Alex Cattoni, founder of The Copy Posse, to uncover the four major forces shaping the future of marketing. Alex shares her insights on the rise of consumer mistrust, why traditional sales funnels are outdated, and how marketers need to adapt to longer sales cycles. She also breaks down how social media is becoming the new search engine and the crucial role email marketing plays in building trust with audiences. Packed with actionable tips, this episode is a must-watch for anyone navigating today’s marketing challenges.
 
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ 
 
This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy
Make your profits bright this holiday season with Walmart Marketplace. Sign up today. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ 
 
This episode is brought to you by AMZ Rank:

Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com

Make sure to mention The Beard Guy sent you to unlock an exclusive discount!

 
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2968</itunes:duration>
                <itunes:episode>622</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>The Guide to TikTok Shop For Amazon Sellers 2024 | Michelle Barnum Smith</title>
        <itunes:title>The Guide to TikTok Shop For Amazon Sellers 2024 | Michelle Barnum Smith</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/amazon-fba-meets-tiktok-shop-2024-michelle-barnum-smith/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/amazon-fba-meets-tiktok-shop-2024-michelle-barnum-smith/#comments</comments>        <pubDate>Mon, 11 Nov 2024 08:00:00 -0500</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/4a03e063-7780-3767-86b9-1cb08cdf2105</guid>
                                    <description><![CDATA[<p>Michelle has been at the forefront of external marketing for Amazon sellers since 2017. In 2022, she explored TikTok’s potential for boosting Amazon brands, and with the launch of TikTok Shop US in 2023, she quickly leveraged it to scale brands beyond Amazon. Her expertise is recognized by Forbes, Business Insider, and INC, and she’s a frequent expert at events like Titan Network, Billion Dollar Seller Summit, Traffic &amp; Conversion, and many others.</p>
<p> </p>
<p>Get 50% off her TikTok Shop course! Use code ASCEND - https://ttshopsellers.com/online-course</p>
<p>Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy</p>
<p>Make your profits bright this holiday season with Walmart Marketplace. <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>Sign up today</a>. 

Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>This episode is brought to you by AMZ Rank:</p>

<p>Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com</p>

<p>Make sure to mention The Beard Guy sent you to unlock an exclusive discount!</p>

<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p>
This episode is brought to you by Seller Basics:</p>
<p>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Michelle has been at the forefront of external marketing for Amazon sellers since 2017. In 2022, she explored TikTok’s potential for boosting Amazon brands, and with the launch of TikTok Shop US in 2023, she quickly leveraged it to scale brands beyond Amazon. Her expertise is recognized by Forbes, Business Insider, and INC, and she’s a frequent expert at events like Titan Network, Billion Dollar Seller Summit, Traffic &amp; Conversion, and many others.</p>
<p> </p>
<p>Get 50% off her TikTok Shop course! Use code ASCEND - https://ttshopsellers.com/online-course</p>
<p>Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy</p>
<p>Make your profits bright this holiday season with Walmart Marketplace. <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>Sign up today</a>. <br>
<br>
Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>This episode is brought to you by AMZ Rank:</p>

<p>Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com</p>
<br>
<p>Make sure to mention The Beard Guy sent you to unlock an exclusive discount!</p>

<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p><br>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p><br>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p><br>
This episode is brought to you by Seller Basics:</p>
<p><br>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p><br>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p><br>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/yisz2kjcmb9ksu34/Amazon_FBA_Meets_TikTok_Shop_1bmx54.mp3" length="61689021" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Michelle has been at the forefront of external marketing for Amazon sellers since 2017. In 2022, she explored TikTok’s potential for boosting Amazon brands, and with the launch of TikTok Shop US in 2023, she quickly leveraged it to scale brands beyond Amazon. Her expertise is recognized by Forbes, Business Insider, and INC, and she’s a frequent expert at events like Titan Network, Billion Dollar Seller Summit, Traffic &amp; Conversion, and many others.
 
Get 50% off her TikTok Shop course! Use code ASCEND - https://ttshopsellers.com/online-course
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ 
 
This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy
Make your profits bright this holiday season with Walmart Marketplace. Sign up today. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ 
 
This episode is brought to you by AMZ Rank:

Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com
Make sure to mention The Beard Guy sent you to unlock an exclusive discount!

 
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3849</itunes:duration>
                <itunes:episode>621</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Hot or Not - What's Working for Amazon Sellers in 2024 | Jon Derkits</title>
        <itunes:title>Hot or Not - What's Working for Amazon Sellers in 2024 | Jon Derkits</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/hot-or-not-whats-working-for-amazon-sellers-in-2024-jon-derkits/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/hot-or-not-whats-working-for-amazon-sellers-in-2024-jon-derkits/#comments</comments>        <pubDate>Wed, 30 Oct 2024 14:35:10 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/2ed2d984-e578-3fb0-87d9-612b8321305b</guid>
                                    <description><![CDATA[<p>In this episode of Lunch with Norm, Norm Farrar talks with Jon Derkits. He is a former Amazon marketplace executive, current 8-figure Amazon seller, and Chief Commercial Officer at Color More Lines. We'll be discussing what currently is working for Amazon sellers in 2024. In addition, Jon authors the widely popular Best@Amazon newsletter, a weekly newsletter for the Top 1% of Amazon Sellers. Jon started his career in M&amp;A advisory with KPMG, spending 9 years serving Fortune 1000 companies, before joining Amazon, where he served as Head of 3P Marketplace for Consumer Electronics on Amazon Canada and worked directly with the top 1% of third-party Consumer Electronics sellers. </p>
<p>Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy</p>
<p>Make your profits bright this holiday season with Walmart Marketplace. <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>Sign up today</a>. 

Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>This episode is brought to you by Stack Influence:

Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.</p>

<p dir="ltr">   </p>


<ul><li>Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months.

</li>
<li>Pay influencers only with products (stop negotiating fees)

</li>
<li>Increase external traffic Amazon sales (get to top page rankings)

</li>
<li>Get full rights image/video UGC (build your brand with authentic content)

</li>
<li>100% automated management (don’t lift a finger to get influencer collabs at scale)   </li>
</ul>


<p dir="ltr">Don't believe it? Check out the results from the<a href='https://3385969a.streaklinks.com/CIIqniK4ePn2rKybQgtFez2B/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3nNW5tNm1P12-KPpW5LHJxw5xWjs6W7GJcgl3cMBlJW2rD50M73NC9mW5gjqw63615CLN1P7bYpRShnlW4Vkk-73Wt1_TW4gZH7K6t3PMrW2kBnxC5Hz2RmVPrY1s60MqTQW9jhPZZ4KfPwNW24vYG-8ZZF5bW6lyH1T4cvv3cW8wQtdj2Mn2wyW60rllD1qMsZYW4r5HXc6BWfyFVLq4ZK3F-FxrN7s2T66nL27HN3FjJ0hsK4wDW81nW8v5rBtSwW7mzHw92T43pmN5X6ybPTFrvFW5byMQb1ljnYLW4WZsmH6WCpmmW1yVZj87g2WQCW7mJpnM1DfTXVW5py54h7KQYbgN6mCJ0m6h7vzW8NNL32523dQ3W90VQHl3pZD4TW4JmKlv8p8PzZW6hF0pm68cGrZN7w_bfxRj0sWW1FSVsp8s0p9hW1V7YLt6ZW2X8W99-07l7p-yWBW69RHFh3r3Kt9W76lYFN7BJ--WW8-ywXw1V5wBBN528-CBFv0G0VDPpxl4VbXCnW9dq93M417gZ2W3DLqsc3XwQc9VkkzlP68Dt5nW5vscL154sgysW4MK3JS7d_dl9W4lyG4m42R4p_W34GZ8Z81_3xdF5sjw7ZCmfgW5gbqC_2k9_d2W2qd_kr4P6CBDW4lW38R5w_4BxVzcc6g9jKQC3W6h5_1T6tTr64W522w6g34ZYR5W5H9tcl95zd3TW3dYC-d3DtLw0W203sB86v0PR-W8f0Bwr95cyv4VJNvTf2lS2p2W70L78m5B01Q-N8PF1RBH9xsCW2-lbKc5C6Bh4VWs-_W4pmj3SW68L-zS4p71N-W2KSlTy8mjtXtW6_p_m36VnlyWW1jGKNh8-sbgdW7jNs338ZHpHbVSGsxB4tyjzbW5G3H279dv-rNW5GKSS07swgklVJBgtZ98Z41NW3vzq2Z8dfxyKVk8rpH4dTX5tW2bRyHn3y9-wBf5qlTKn04'> </a><a href='https://3385969a.streaklinks.com/CIIqniKREXahDCv9oAX3j-VL/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3pLV9wdwr2Z5t1dW7c1rsS20q47vW2PgFZ76Dd6HkW6qYFww4slR87W1fqjBQ4HMDl-W6H839_4CP_YkN3CVvCjhq-L2W1lf7yK1jddKGW78XkRS2yJFshW7tGYvg4Vj1xXW6C9z_t2RVYzCW6LMsKW63pqwPW8DRgq758grJrW1gjlGq3qVrtdN5DVR9-17JgHW2CDFrK3Q2JwWW7GqQXj82BMgGW77Dw2s2xQ0nvN8Tc-WjHrvlBW8gqgzG4tsYKpMrcflSmf_c6VB2dSt8hmgqPN8Qg0z6hn6dMW4fpkjc25vyk9W15HL6Y8zLxyNW7D7fx1124N37W7Jdp828PlfV8VG0dzB7bKWtmW4tB6D767WxkTW6nRK085qpX--W38ZBFW2zH-6XW4L7qTS1GW3M6W28NvnF2k_xbhW876kfR6ldnXFW52Yc_L20z_93W4gCc26143mLxM2lbc7tp-rTW1R7mcC9cXs0hW2ftBWZ3TH21FW4MsxDb8Stz1TW8BBV_z2HfsHZW91ZcT95V-FrbW5JkmCn1WZ_0vW37dRLV1RSK9NVl6My_8z3Y59W5lbg2c87W_2zN6jd2N8b6SBXW7lCTDs5FtgrcW3DsQjc7-y36nW86TTgs1VSXWNW5xqnfD2m3g_cW4ywC0k1K5tZlW2x0tNq7YgwVGW52mzwG9hygv0W5_l6qK7j9pWnV1lhtr4-S4MbVsxLhQ76STTnTz6nR4yNzrpW2K02Vy5k_NcCW2w2kg875Y2FYW2tg92r8NHr_TN3tRSmZj3jwPN1Zf5jsrVyKmVxPcdX3Q8DhyW8_FFZ03dG67hW68_2lC3mcSDkW4smZNG1wCG18W8w6cFB8TJKwMN9drfTQkt9pvN3VVgh5shWMhVLmBq91Rn7tzW8NZjjy1Qp7cmW2kLvwJ3KCB34W7zkR8X52j-8TW7XJbWZ12Cpv9W89W-2H4ctqg6f3Rc9vs04'>Blueland Micro Influencer campaign which generated a 13X ROI</a> scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.  

Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! <a href='https://3385969a.streaklinks.com/CIIqniKBwbJUcHgsWwaJ44t2/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3pmW7vpsCs7lQjLTVc36zq5z-q0WW2NzLJh23FxkBW1GDVpJ90T9CQW2L5Fvc745ysVW1HTkR14jdb3QW89xlcK2y7njmW5-bmzh53gJSQW6hG4-z2GwQsgW6VFLZk7xTSg0W5JSTFr2vfP_KW6vNZSR2tNpQ7W8-vPWM7gv167W6r6sDJ2Vp5qnW5pYY9S26SZB0W4q4VKv3TZlJ0W3GRNPJ50TF7_VxqzgW4tchwHW5HDx356JRWlxW38hLnS5WDNYPW1cHyjp1kHXcRW2FS1741CHdpCW5z10sq1Rd_c4W7hv_Qs8Mpc4HW8x5p381fjlp7W4SflQX8lgwK9W2VNpVC98Z5CVW2N20l-7T6TQxW44y_rS8-R1GmW4FjkCb2d-VbmW154Tk66NLj5xW2pMrLw709Sm_W4s6RV01jPY0HW3wyZyq1S0GdcW5KwKph22QTl_W2rmn2Z7NKjpYW2-wGbT4mnvDvW2LhMcJ5SjSnNW3v6gRy713HPxW3GR68W8mg3F6W6Fjhgd5nvNNjN2x9jd9NzljtW42S8_k7Q-__4W4MCb3f97Mk4bW829Jd31-QYNKW5nrHX-4G6nJLW7HtDsX8gMcSWW7Kh7xG8LfNVgW8cpT2T8fJ-bNN6dM8f7LrzcGW1VFzLd3ycBYnW3Ct8_y3RcHKKW8hdfT36Nlh2sW8WjkHS3HQ3JYW2jj2HW5-gn0qW7PcbR27qTdmKW1WjZrM617wDFW6xwtLg8nf7RSN1ZKZSmxlMj_W5zQSl611nzzGW4NHcCZ26MhlJW4Y3DcJ6jX-CkVvmHGZ6T19ZgW3PlXc67pK3cdW23y8wv7_d9RKVlF7372PkKpZW8SX0cd170DtRN2-kj4tgBfbxW3fbqTk91YxL3VRRrm-2bylV3W6HD_pL8tMHbRW9fkY8G2ZbVLzW6BPCj95kD6M6W63g3tY4dVfW3W6by7fP66RG0BW5trd2g3bmNgJf7cNKVq04'>Get 10% OFF signing up in October.</a></p>

 
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p>
This episode is brought to you by Seller Basics:</p>
<p>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode of Lunch with Norm, Norm Farrar talks with Jon Derkits. He is a former Amazon marketplace executive, current 8-figure Amazon seller, and Chief Commercial Officer at Color More Lines. We'll be discussing what currently is working for Amazon sellers in 2024. In addition, Jon authors the widely popular Best@Amazon newsletter, a weekly newsletter for the Top 1% of Amazon Sellers. Jon started his career in M&amp;A advisory with KPMG, spending 9 years serving Fortune 1000 companies, before joining Amazon, where he served as Head of 3P Marketplace for Consumer Electronics on Amazon Canada and worked directly with the top 1% of third-party Consumer Electronics sellers. </p>
<p>Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy</p>
<p>Make your profits bright this holiday season with Walmart Marketplace. <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>Sign up today</a>. <br>
<br>
Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>This episode is brought to you by Stack Influence:<br>
<br>
Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.</p>

<p dir="ltr">   </p>


<ul><li>Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months.<br>
<br>
</li>
<li>Pay influencers only with products (stop negotiating fees)<br>
<br>
</li>
<li>Increase external traffic Amazon sales (get to top page rankings)<br>
<br>
</li>
<li>Get full rights image/video UGC (build your brand with authentic content)<br>
<br>
</li>
<li>100% automated management (don’t lift a finger to get influencer collabs at scale)   </li>
</ul>


<p dir="ltr">Don't believe it? Check out the results from the<a href='https://3385969a.streaklinks.com/CIIqniK4ePn2rKybQgtFez2B/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3nNW5tNm1P12-KPpW5LHJxw5xWjs6W7GJcgl3cMBlJW2rD50M73NC9mW5gjqw63615CLN1P7bYpRShnlW4Vkk-73Wt1_TW4gZH7K6t3PMrW2kBnxC5Hz2RmVPrY1s60MqTQW9jhPZZ4KfPwNW24vYG-8ZZF5bW6lyH1T4cvv3cW8wQtdj2Mn2wyW60rllD1qMsZYW4r5HXc6BWfyFVLq4ZK3F-FxrN7s2T66nL27HN3FjJ0hsK4wDW81nW8v5rBtSwW7mzHw92T43pmN5X6ybPTFrvFW5byMQb1ljnYLW4WZsmH6WCpmmW1yVZj87g2WQCW7mJpnM1DfTXVW5py54h7KQYbgN6mCJ0m6h7vzW8NNL32523dQ3W90VQHl3pZD4TW4JmKlv8p8PzZW6hF0pm68cGrZN7w_bfxRj0sWW1FSVsp8s0p9hW1V7YLt6ZW2X8W99-07l7p-yWBW69RHFh3r3Kt9W76lYFN7BJ--WW8-ywXw1V5wBBN528-CBFv0G0VDPpxl4VbXCnW9dq93M417gZ2W3DLqsc3XwQc9VkkzlP68Dt5nW5vscL154sgysW4MK3JS7d_dl9W4lyG4m42R4p_W34GZ8Z81_3xdF5sjw7ZCmfgW5gbqC_2k9_d2W2qd_kr4P6CBDW4lW38R5w_4BxVzcc6g9jKQC3W6h5_1T6tTr64W522w6g34ZYR5W5H9tcl95zd3TW3dYC-d3DtLw0W203sB86v0PR-W8f0Bwr95cyv4VJNvTf2lS2p2W70L78m5B01Q-N8PF1RBH9xsCW2-lbKc5C6Bh4VWs-_W4pmj3SW68L-zS4p71N-W2KSlTy8mjtXtW6_p_m36VnlyWW1jGKNh8-sbgdW7jNs338ZHpHbVSGsxB4tyjzbW5G3H279dv-rNW5GKSS07swgklVJBgtZ98Z41NW3vzq2Z8dfxyKVk8rpH4dTX5tW2bRyHn3y9-wBf5qlTKn04'> </a><a href='https://3385969a.streaklinks.com/CIIqniKREXahDCv9oAX3j-VL/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3pLV9wdwr2Z5t1dW7c1rsS20q47vW2PgFZ76Dd6HkW6qYFww4slR87W1fqjBQ4HMDl-W6H839_4CP_YkN3CVvCjhq-L2W1lf7yK1jddKGW78XkRS2yJFshW7tGYvg4Vj1xXW6C9z_t2RVYzCW6LMsKW63pqwPW8DRgq758grJrW1gjlGq3qVrtdN5DVR9-17JgHW2CDFrK3Q2JwWW7GqQXj82BMgGW77Dw2s2xQ0nvN8Tc-WjHrvlBW8gqgzG4tsYKpMrcflSmf_c6VB2dSt8hmgqPN8Qg0z6hn6dMW4fpkjc25vyk9W15HL6Y8zLxyNW7D7fx1124N37W7Jdp828PlfV8VG0dzB7bKWtmW4tB6D767WxkTW6nRK085qpX--W38ZBFW2zH-6XW4L7qTS1GW3M6W28NvnF2k_xbhW876kfR6ldnXFW52Yc_L20z_93W4gCc26143mLxM2lbc7tp-rTW1R7mcC9cXs0hW2ftBWZ3TH21FW4MsxDb8Stz1TW8BBV_z2HfsHZW91ZcT95V-FrbW5JkmCn1WZ_0vW37dRLV1RSK9NVl6My_8z3Y59W5lbg2c87W_2zN6jd2N8b6SBXW7lCTDs5FtgrcW3DsQjc7-y36nW86TTgs1VSXWNW5xqnfD2m3g_cW4ywC0k1K5tZlW2x0tNq7YgwVGW52mzwG9hygv0W5_l6qK7j9pWnV1lhtr4-S4MbVsxLhQ76STTnTz6nR4yNzrpW2K02Vy5k_NcCW2w2kg875Y2FYW2tg92r8NHr_TN3tRSmZj3jwPN1Zf5jsrVyKmVxPcdX3Q8DhyW8_FFZ03dG67hW68_2lC3mcSDkW4smZNG1wCG18W8w6cFB8TJKwMN9drfTQkt9pvN3VVgh5shWMhVLmBq91Rn7tzW8NZjjy1Qp7cmW2kLvwJ3KCB34W7zkR8X52j-8TW7XJbWZ12Cpv9W89W-2H4ctqg6f3Rc9vs04'>Blueland Micro Influencer campaign which generated a 13X ROI</a> scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.  <br>
<br>
Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! <a href='https://3385969a.streaklinks.com/CIIqniKBwbJUcHgsWwaJ44t2/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3pmW7vpsCs7lQjLTVc36zq5z-q0WW2NzLJh23FxkBW1GDVpJ90T9CQW2L5Fvc745ysVW1HTkR14jdb3QW89xlcK2y7njmW5-bmzh53gJSQW6hG4-z2GwQsgW6VFLZk7xTSg0W5JSTFr2vfP_KW6vNZSR2tNpQ7W8-vPWM7gv167W6r6sDJ2Vp5qnW5pYY9S26SZB0W4q4VKv3TZlJ0W3GRNPJ50TF7_VxqzgW4tchwHW5HDx356JRWlxW38hLnS5WDNYPW1cHyjp1kHXcRW2FS1741CHdpCW5z10sq1Rd_c4W7hv_Qs8Mpc4HW8x5p381fjlp7W4SflQX8lgwK9W2VNpVC98Z5CVW2N20l-7T6TQxW44y_rS8-R1GmW4FjkCb2d-VbmW154Tk66NLj5xW2pMrLw709Sm_W4s6RV01jPY0HW3wyZyq1S0GdcW5KwKph22QTl_W2rmn2Z7NKjpYW2-wGbT4mnvDvW2LhMcJ5SjSnNW3v6gRy713HPxW3GR68W8mg3F6W6Fjhgd5nvNNjN2x9jd9NzljtW42S8_k7Q-__4W4MCb3f97Mk4bW829Jd31-QYNKW5nrHX-4G6nJLW7HtDsX8gMcSWW7Kh7xG8LfNVgW8cpT2T8fJ-bNN6dM8f7LrzcGW1VFzLd3ycBYnW3Ct8_y3RcHKKW8hdfT36Nlh2sW8WjkHS3HQ3JYW2jj2HW5-gn0qW7PcbR27qTdmKW1WjZrM617wDFW6xwtLg8nf7RSN1ZKZSmxlMj_W5zQSl611nzzGW4NHcCZ26MhlJW4Y3DcJ6jX-CkVvmHGZ6T19ZgW3PlXc67pK3cdW23y8wv7_d9RKVlF7372PkKpZW8SX0cd170DtRN2-kj4tgBfbxW3fbqTk91YxL3VRRrm-2bylV3W6HD_pL8tMHbRW9fkY8G2ZbVLzW6BPCj95kD6M6W63g3tY4dVfW3W6by7fP66RG0BW5trd2g3bmNgJf7cNKVq04'>Get 10% OFF signing up in October.</a></p>

 
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p><br>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p><br>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p><br>
This episode is brought to you by Seller Basics:</p>
<p><br>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p><br>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p><br>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/kaq3rw5hw2d3wwda/HOT_or_NOT_-_What_s_Working_for_Amazon_Sellers_in_2024_19vhtq.mp3" length="66154007" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In this episode of Lunch with Norm, Norm Farrar talks with Jon Derkits. He is a former Amazon marketplace executive, current 8-figure Amazon seller, and Chief Commercial Officer at Color More Lines. We'll be discussing what currently is working for Amazon sellers in 2024. In addition, Jon authors the widely popular Best@Amazon newsletter, a weekly newsletter for the Top 1% of Amazon Sellers. Jon started his career in M&amp;A advisory with KPMG, spending 9 years serving Fortune 1000 companies, before joining Amazon, where he served as Head of 3P Marketplace for Consumer Electronics on Amazon Canada and worked directly with the top 1% of third-party Consumer Electronics sellers. 
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ 
 
This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy
Make your profits bright this holiday season with Walmart Marketplace. Sign up today. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ 
 
This episode is brought to you by Stack Influence:Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.

   


Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months.
Pay influencers only with products (stop negotiating fees)
Increase external traffic Amazon sales (get to top page rankings)
Get full rights image/video UGC (build your brand with authentic content)
100% automated management (don’t lift a finger to get influencer collabs at scale)   


Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.  Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! Get 10% OFF signing up in October.

 
 
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>4125</itunes:duration>
                <itunes:episode>620</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>The Latest AI Updates in the World of Amazon | Max Sinclair</title>
        <itunes:title>The Latest AI Updates in the World of Amazon | Max Sinclair</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/the-latest-ai-updates-in-the-world-of-amazon-max-sinclair/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/the-latest-ai-updates-in-the-world-of-amazon-max-sinclair/#comments</comments>        <pubDate>Mon, 21 Oct 2024 16:45:34 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/4e85e8e5-9c17-3b71-8ea1-9d48d1185316</guid>
                                    <description><![CDATA[<p>In this episode of Lunch with Norm, Norm Farrar talks with Max Sinclair, the Founder of Ecomtent. Max and Norm will discuss new updates with RUFUS and Amazon Accelerate, and how ‘Agentic AI’ are different from ‘Generative AI’ such as previous Chat GPT and other LLMs?</p>
<p> </p>
<p>🚨 Get 15% off Ecomtent with code: NORM15 → <a href='https://www.ecomtent.ai/?via=norm&amp;utm_source=www.lwn.news&amp;utm_medium=referral&amp;utm_campaign=lwn-when-polar-bears-attack'>Here</a></p>
<p> </p>
<p>Make your profits bright this holiday season with Walmart Marketplace. <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>Sign up today</a>. 

Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>More about Max...</p>
<p>Our guest is the Founder and CEO of Ecomtent, which helps enable sellers to create product listings with Generative AI. Max spent over six years working at Amazon, his roles included the launch of Amazon Business (B2B) in the UK, and owning customer browse and catalogue quality for the launch of Amazon in Singapore</p>
<p> </p>
<p>This episode is brought to you by Stack Influence:

Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.</p>

<p dir="ltr">   </p>


<ul><li>Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months.

</li>
<li>Pay influencers only with products (stop negotiating fees)

</li>
<li>Increase external traffic Amazon sales (get to top page rankings)

</li>
<li>Get full rights image/video UGC (build your brand with authentic content)

</li>
<li>100% automated management (don’t lift a finger to get influencer collabs at scale)   </li>
</ul>


<p dir="ltr">Don't believe it? Check out the results from the<a href='https://3385969a.streaklinks.com/CIIqniK4ePn2rKybQgtFez2B/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3nNW5tNm1P12-KPpW5LHJxw5xWjs6W7GJcgl3cMBlJW2rD50M73NC9mW5gjqw63615CLN1P7bYpRShnlW4Vkk-73Wt1_TW4gZH7K6t3PMrW2kBnxC5Hz2RmVPrY1s60MqTQW9jhPZZ4KfPwNW24vYG-8ZZF5bW6lyH1T4cvv3cW8wQtdj2Mn2wyW60rllD1qMsZYW4r5HXc6BWfyFVLq4ZK3F-FxrN7s2T66nL27HN3FjJ0hsK4wDW81nW8v5rBtSwW7mzHw92T43pmN5X6ybPTFrvFW5byMQb1ljnYLW4WZsmH6WCpmmW1yVZj87g2WQCW7mJpnM1DfTXVW5py54h7KQYbgN6mCJ0m6h7vzW8NNL32523dQ3W90VQHl3pZD4TW4JmKlv8p8PzZW6hF0pm68cGrZN7w_bfxRj0sWW1FSVsp8s0p9hW1V7YLt6ZW2X8W99-07l7p-yWBW69RHFh3r3Kt9W76lYFN7BJ--WW8-ywXw1V5wBBN528-CBFv0G0VDPpxl4VbXCnW9dq93M417gZ2W3DLqsc3XwQc9VkkzlP68Dt5nW5vscL154sgysW4MK3JS7d_dl9W4lyG4m42R4p_W34GZ8Z81_3xdF5sjw7ZCmfgW5gbqC_2k9_d2W2qd_kr4P6CBDW4lW38R5w_4BxVzcc6g9jKQC3W6h5_1T6tTr64W522w6g34ZYR5W5H9tcl95zd3TW3dYC-d3DtLw0W203sB86v0PR-W8f0Bwr95cyv4VJNvTf2lS2p2W70L78m5B01Q-N8PF1RBH9xsCW2-lbKc5C6Bh4VWs-_W4pmj3SW68L-zS4p71N-W2KSlTy8mjtXtW6_p_m36VnlyWW1jGKNh8-sbgdW7jNs338ZHpHbVSGsxB4tyjzbW5G3H279dv-rNW5GKSS07swgklVJBgtZ98Z41NW3vzq2Z8dfxyKVk8rpH4dTX5tW2bRyHn3y9-wBf5qlTKn04'> </a><a href='https://3385969a.streaklinks.com/CIIqniKREXahDCv9oAX3j-VL/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3pLV9wdwr2Z5t1dW7c1rsS20q47vW2PgFZ76Dd6HkW6qYFww4slR87W1fqjBQ4HMDl-W6H839_4CP_YkN3CVvCjhq-L2W1lf7yK1jddKGW78XkRS2yJFshW7tGYvg4Vj1xXW6C9z_t2RVYzCW6LMsKW63pqwPW8DRgq758grJrW1gjlGq3qVrtdN5DVR9-17JgHW2CDFrK3Q2JwWW7GqQXj82BMgGW77Dw2s2xQ0nvN8Tc-WjHrvlBW8gqgzG4tsYKpMrcflSmf_c6VB2dSt8hmgqPN8Qg0z6hn6dMW4fpkjc25vyk9W15HL6Y8zLxyNW7D7fx1124N37W7Jdp828PlfV8VG0dzB7bKWtmW4tB6D767WxkTW6nRK085qpX--W38ZBFW2zH-6XW4L7qTS1GW3M6W28NvnF2k_xbhW876kfR6ldnXFW52Yc_L20z_93W4gCc26143mLxM2lbc7tp-rTW1R7mcC9cXs0hW2ftBWZ3TH21FW4MsxDb8Stz1TW8BBV_z2HfsHZW91ZcT95V-FrbW5JkmCn1WZ_0vW37dRLV1RSK9NVl6My_8z3Y59W5lbg2c87W_2zN6jd2N8b6SBXW7lCTDs5FtgrcW3DsQjc7-y36nW86TTgs1VSXWNW5xqnfD2m3g_cW4ywC0k1K5tZlW2x0tNq7YgwVGW52mzwG9hygv0W5_l6qK7j9pWnV1lhtr4-S4MbVsxLhQ76STTnTz6nR4yNzrpW2K02Vy5k_NcCW2w2kg875Y2FYW2tg92r8NHr_TN3tRSmZj3jwPN1Zf5jsrVyKmVxPcdX3Q8DhyW8_FFZ03dG67hW68_2lC3mcSDkW4smZNG1wCG18W8w6cFB8TJKwMN9drfTQkt9pvN3VVgh5shWMhVLmBq91Rn7tzW8NZjjy1Qp7cmW2kLvwJ3KCB34W7zkR8X52j-8TW7XJbWZ12Cpv9W89W-2H4ctqg6f3Rc9vs04'>Blueland Micro Influencer campaign which generated a 13X ROI</a> scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.  

Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! <a href='https://3385969a.streaklinks.com/CIIqniKBwbJUcHgsWwaJ44t2/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3pmW7vpsCs7lQjLTVc36zq5z-q0WW2NzLJh23FxkBW1GDVpJ90T9CQW2L5Fvc745ysVW1HTkR14jdb3QW89xlcK2y7njmW5-bmzh53gJSQW6hG4-z2GwQsgW6VFLZk7xTSg0W5JSTFr2vfP_KW6vNZSR2tNpQ7W8-vPWM7gv167W6r6sDJ2Vp5qnW5pYY9S26SZB0W4q4VKv3TZlJ0W3GRNPJ50TF7_VxqzgW4tchwHW5HDx356JRWlxW38hLnS5WDNYPW1cHyjp1kHXcRW2FS1741CHdpCW5z10sq1Rd_c4W7hv_Qs8Mpc4HW8x5p381fjlp7W4SflQX8lgwK9W2VNpVC98Z5CVW2N20l-7T6TQxW44y_rS8-R1GmW4FjkCb2d-VbmW154Tk66NLj5xW2pMrLw709Sm_W4s6RV01jPY0HW3wyZyq1S0GdcW5KwKph22QTl_W2rmn2Z7NKjpYW2-wGbT4mnvDvW2LhMcJ5SjSnNW3v6gRy713HPxW3GR68W8mg3F6W6Fjhgd5nvNNjN2x9jd9NzljtW42S8_k7Q-__4W4MCb3f97Mk4bW829Jd31-QYNKW5nrHX-4G6nJLW7HtDsX8gMcSWW7Kh7xG8LfNVgW8cpT2T8fJ-bNN6dM8f7LrzcGW1VFzLd3ycBYnW3Ct8_y3RcHKKW8hdfT36Nlh2sW8WjkHS3HQ3JYW2jj2HW5-gn0qW7PcbR27qTdmKW1WjZrM617wDFW6xwtLg8nf7RSN1ZKZSmxlMj_W5zQSl611nzzGW4NHcCZ26MhlJW4Y3DcJ6jX-CkVvmHGZ6T19ZgW3PlXc67pK3cdW23y8wv7_d9RKVlF7372PkKpZW8SX0cd170DtRN2-kj4tgBfbxW3fbqTk91YxL3VRRrm-2bylV3W6HD_pL8tMHbRW9fkY8G2ZbVLzW6BPCj95kD6M6W63g3tY4dVfW3W6by7fP66RG0BW5trd2g3bmNgJf7cNKVq04'>Get 10% OFF signing up in October.</a></p>

 
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p>
This episode is brought to you by Seller Basics:</p>
<p>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode of Lunch with Norm, Norm Farrar talks with Max Sinclair, the Founder of Ecomtent. Max and Norm will discuss new updates with RUFUS and Amazon Accelerate, and how ‘Agentic AI’ are different from ‘Generative AI’ such as previous Chat GPT and other LLMs?</p>
<p> </p>
<p>🚨 Get 15% off Ecomtent with code: NORM15 <em>→ </em><a href='https://www.ecomtent.ai/?via=norm&amp;utm_source=www.lwn.news&amp;utm_medium=referral&amp;utm_campaign=lwn-when-polar-bears-attack'>Here</a></p>
<p> </p>
<p>Make your profits bright this holiday season with Walmart Marketplace. <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>Sign up today</a>. <br>
<br>
Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>More about Max...</p>
<p>Our guest is the Founder and CEO of Ecomtent, which helps enable sellers to create product listings with Generative AI. Max spent over six years working at Amazon, his roles included the launch of Amazon Business (B2B) in the UK, and owning customer browse and catalogue quality for the launch of Amazon in Singapore</p>
<p> </p>
<p>This episode is brought to you by Stack Influence:<br>
<br>
Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.</p>

<p dir="ltr">   </p>


<ul><li>Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months.<br>
<br>
</li>
<li>Pay influencers only with products (stop negotiating fees)<br>
<br>
</li>
<li>Increase external traffic Amazon sales (get to top page rankings)<br>
<br>
</li>
<li>Get full rights image/video UGC (build your brand with authentic content)<br>
<br>
</li>
<li>100% automated management (don’t lift a finger to get influencer collabs at scale)   </li>
</ul>


<p dir="ltr">Don't believe it? Check out the results from the<a href='https://3385969a.streaklinks.com/CIIqniK4ePn2rKybQgtFez2B/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3nNW5tNm1P12-KPpW5LHJxw5xWjs6W7GJcgl3cMBlJW2rD50M73NC9mW5gjqw63615CLN1P7bYpRShnlW4Vkk-73Wt1_TW4gZH7K6t3PMrW2kBnxC5Hz2RmVPrY1s60MqTQW9jhPZZ4KfPwNW24vYG-8ZZF5bW6lyH1T4cvv3cW8wQtdj2Mn2wyW60rllD1qMsZYW4r5HXc6BWfyFVLq4ZK3F-FxrN7s2T66nL27HN3FjJ0hsK4wDW81nW8v5rBtSwW7mzHw92T43pmN5X6ybPTFrvFW5byMQb1ljnYLW4WZsmH6WCpmmW1yVZj87g2WQCW7mJpnM1DfTXVW5py54h7KQYbgN6mCJ0m6h7vzW8NNL32523dQ3W90VQHl3pZD4TW4JmKlv8p8PzZW6hF0pm68cGrZN7w_bfxRj0sWW1FSVsp8s0p9hW1V7YLt6ZW2X8W99-07l7p-yWBW69RHFh3r3Kt9W76lYFN7BJ--WW8-ywXw1V5wBBN528-CBFv0G0VDPpxl4VbXCnW9dq93M417gZ2W3DLqsc3XwQc9VkkzlP68Dt5nW5vscL154sgysW4MK3JS7d_dl9W4lyG4m42R4p_W34GZ8Z81_3xdF5sjw7ZCmfgW5gbqC_2k9_d2W2qd_kr4P6CBDW4lW38R5w_4BxVzcc6g9jKQC3W6h5_1T6tTr64W522w6g34ZYR5W5H9tcl95zd3TW3dYC-d3DtLw0W203sB86v0PR-W8f0Bwr95cyv4VJNvTf2lS2p2W70L78m5B01Q-N8PF1RBH9xsCW2-lbKc5C6Bh4VWs-_W4pmj3SW68L-zS4p71N-W2KSlTy8mjtXtW6_p_m36VnlyWW1jGKNh8-sbgdW7jNs338ZHpHbVSGsxB4tyjzbW5G3H279dv-rNW5GKSS07swgklVJBgtZ98Z41NW3vzq2Z8dfxyKVk8rpH4dTX5tW2bRyHn3y9-wBf5qlTKn04'> </a><a href='https://3385969a.streaklinks.com/CIIqniKREXahDCv9oAX3j-VL/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3pLV9wdwr2Z5t1dW7c1rsS20q47vW2PgFZ76Dd6HkW6qYFww4slR87W1fqjBQ4HMDl-W6H839_4CP_YkN3CVvCjhq-L2W1lf7yK1jddKGW78XkRS2yJFshW7tGYvg4Vj1xXW6C9z_t2RVYzCW6LMsKW63pqwPW8DRgq758grJrW1gjlGq3qVrtdN5DVR9-17JgHW2CDFrK3Q2JwWW7GqQXj82BMgGW77Dw2s2xQ0nvN8Tc-WjHrvlBW8gqgzG4tsYKpMrcflSmf_c6VB2dSt8hmgqPN8Qg0z6hn6dMW4fpkjc25vyk9W15HL6Y8zLxyNW7D7fx1124N37W7Jdp828PlfV8VG0dzB7bKWtmW4tB6D767WxkTW6nRK085qpX--W38ZBFW2zH-6XW4L7qTS1GW3M6W28NvnF2k_xbhW876kfR6ldnXFW52Yc_L20z_93W4gCc26143mLxM2lbc7tp-rTW1R7mcC9cXs0hW2ftBWZ3TH21FW4MsxDb8Stz1TW8BBV_z2HfsHZW91ZcT95V-FrbW5JkmCn1WZ_0vW37dRLV1RSK9NVl6My_8z3Y59W5lbg2c87W_2zN6jd2N8b6SBXW7lCTDs5FtgrcW3DsQjc7-y36nW86TTgs1VSXWNW5xqnfD2m3g_cW4ywC0k1K5tZlW2x0tNq7YgwVGW52mzwG9hygv0W5_l6qK7j9pWnV1lhtr4-S4MbVsxLhQ76STTnTz6nR4yNzrpW2K02Vy5k_NcCW2w2kg875Y2FYW2tg92r8NHr_TN3tRSmZj3jwPN1Zf5jsrVyKmVxPcdX3Q8DhyW8_FFZ03dG67hW68_2lC3mcSDkW4smZNG1wCG18W8w6cFB8TJKwMN9drfTQkt9pvN3VVgh5shWMhVLmBq91Rn7tzW8NZjjy1Qp7cmW2kLvwJ3KCB34W7zkR8X52j-8TW7XJbWZ12Cpv9W89W-2H4ctqg6f3Rc9vs04'>Blueland Micro Influencer campaign which generated a 13X ROI</a> scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.  <br>
<br>
Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! <a href='https://3385969a.streaklinks.com/CIIqniKBwbJUcHgsWwaJ44t2/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3pmW7vpsCs7lQjLTVc36zq5z-q0WW2NzLJh23FxkBW1GDVpJ90T9CQW2L5Fvc745ysVW1HTkR14jdb3QW89xlcK2y7njmW5-bmzh53gJSQW6hG4-z2GwQsgW6VFLZk7xTSg0W5JSTFr2vfP_KW6vNZSR2tNpQ7W8-vPWM7gv167W6r6sDJ2Vp5qnW5pYY9S26SZB0W4q4VKv3TZlJ0W3GRNPJ50TF7_VxqzgW4tchwHW5HDx356JRWlxW38hLnS5WDNYPW1cHyjp1kHXcRW2FS1741CHdpCW5z10sq1Rd_c4W7hv_Qs8Mpc4HW8x5p381fjlp7W4SflQX8lgwK9W2VNpVC98Z5CVW2N20l-7T6TQxW44y_rS8-R1GmW4FjkCb2d-VbmW154Tk66NLj5xW2pMrLw709Sm_W4s6RV01jPY0HW3wyZyq1S0GdcW5KwKph22QTl_W2rmn2Z7NKjpYW2-wGbT4mnvDvW2LhMcJ5SjSnNW3v6gRy713HPxW3GR68W8mg3F6W6Fjhgd5nvNNjN2x9jd9NzljtW42S8_k7Q-__4W4MCb3f97Mk4bW829Jd31-QYNKW5nrHX-4G6nJLW7HtDsX8gMcSWW7Kh7xG8LfNVgW8cpT2T8fJ-bNN6dM8f7LrzcGW1VFzLd3ycBYnW3Ct8_y3RcHKKW8hdfT36Nlh2sW8WjkHS3HQ3JYW2jj2HW5-gn0qW7PcbR27qTdmKW1WjZrM617wDFW6xwtLg8nf7RSN1ZKZSmxlMj_W5zQSl611nzzGW4NHcCZ26MhlJW4Y3DcJ6jX-CkVvmHGZ6T19ZgW3PlXc67pK3cdW23y8wv7_d9RKVlF7372PkKpZW8SX0cd170DtRN2-kj4tgBfbxW3fbqTk91YxL3VRRrm-2bylV3W6HD_pL8tMHbRW9fkY8G2ZbVLzW6BPCj95kD6M6W63g3tY4dVfW3W6by7fP66RG0BW5trd2g3bmNgJf7cNKVq04'>Get 10% OFF signing up in October.</a></p>

 
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p><br>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p><br>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p><br>
This episode is brought to you by Seller Basics:</p>
<p><br>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p><br>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p><br>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/qyvcwhydphy8gsxg/The_latest_AI_Updates_in_the_world_of_Amazon_17s2jr.mp3" length="44280026" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In this episode of Lunch with Norm, Norm Farrar talks with Max Sinclair, the Founder of Ecomtent. Max and Norm will discuss new updates with RUFUS and Amazon Accelerate, and how ‘Agentic AI’ are different from ‘Generative AI’ such as previous Chat GPT and other LLMs?
 
🚨 Get 15% off Ecomtent with code: NORM15 → Here
 
Make your profits bright this holiday season with Walmart Marketplace. Sign up today. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ 
 
More about Max...
Our guest is the Founder and CEO of Ecomtent, which helps enable sellers to create product listings with Generative AI. Max spent over six years working at Amazon, his roles included the launch of Amazon Business (B2B) in the UK, and owning customer browse and catalogue quality for the launch of Amazon in Singapore
 
This episode is brought to you by Stack Influence:Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.

   


Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months.
Pay influencers only with products (stop negotiating fees)
Increase external traffic Amazon sales (get to top page rankings)
Get full rights image/video UGC (build your brand with authentic content)
100% automated management (don’t lift a finger to get influencer collabs at scale)   


Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.  Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! Get 10% OFF signing up in October.

 
 
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2758</itunes:duration>
                <itunes:episode>619</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Cyber Security 2024 - Is Your Amazon Ecom Business at Risk | Chase Norlin | Ep. 621</title>
        <itunes:title>Cyber Security 2024 - Is Your Amazon Ecom Business at Risk | Chase Norlin | Ep. 621</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/cyber-security-2024-is-your-amazon-ecom-business-at-risk/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/cyber-security-2024-is-your-amazon-ecom-business-at-risk/#comments</comments>        <pubDate>Mon, 14 Oct 2024 11:51:00 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/303fce81-387f-30f7-b059-1a3fd77a445f</guid>
                                    <description><![CDATA[<p>In this episode of Lunch with Norm, Norm Farrar talks with Chase Norlin to dive into cyber security and how to protect your online business. They discuss why should Amazon and eCommerce businesses care about cybersecurity and what is ransomware and how does it affect your online small business?</p>
<p> </p>
<p>Make your profits bright this holiday season with Walmart Marketplace. <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>Sign up today</a>. 

Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>More about Chase...</p>
<p>Chase Norlin is the CEO of Transmosis, a nationally recognized cyber security workforce developer that enables American workers to develop new careers in the rapidly growing information security industry. Transmosis is the creator of eSure.AI, a next-generation cybersecurity platform that protects consumers and small business from cyber attack with integrated financial liability protection. Norlin is a serial technology entrepreneur that founded the Internet's first online video sharing platform, video search engine, and photo sharing service.</p>
<p> </p>
<p>This episode is brought to you by Stack Influence:

Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.</p>

<p dir="ltr">   </p>


<ul><li>Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months.

</li>
<li>Pay influencers only with products (stop negotiating fees)

</li>
<li>Increase external traffic Amazon sales (get to top page rankings)

</li>
<li>Get full rights image/video UGC (build your brand with authentic content)

</li>
<li>100% automated management (don’t lift a finger to get influencer collabs at scale)   </li>
</ul>


<p dir="ltr">Don't believe it? Check out the results from the<a href='https://3385969a.streaklinks.com/CIIqniK4ePn2rKybQgtFez2B/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3nNW5tNm1P12-KPpW5LHJxw5xWjs6W7GJcgl3cMBlJW2rD50M73NC9mW5gjqw63615CLN1P7bYpRShnlW4Vkk-73Wt1_TW4gZH7K6t3PMrW2kBnxC5Hz2RmVPrY1s60MqTQW9jhPZZ4KfPwNW24vYG-8ZZF5bW6lyH1T4cvv3cW8wQtdj2Mn2wyW60rllD1qMsZYW4r5HXc6BWfyFVLq4ZK3F-FxrN7s2T66nL27HN3FjJ0hsK4wDW81nW8v5rBtSwW7mzHw92T43pmN5X6ybPTFrvFW5byMQb1ljnYLW4WZsmH6WCpmmW1yVZj87g2WQCW7mJpnM1DfTXVW5py54h7KQYbgN6mCJ0m6h7vzW8NNL32523dQ3W90VQHl3pZD4TW4JmKlv8p8PzZW6hF0pm68cGrZN7w_bfxRj0sWW1FSVsp8s0p9hW1V7YLt6ZW2X8W99-07l7p-yWBW69RHFh3r3Kt9W76lYFN7BJ--WW8-ywXw1V5wBBN528-CBFv0G0VDPpxl4VbXCnW9dq93M417gZ2W3DLqsc3XwQc9VkkzlP68Dt5nW5vscL154sgysW4MK3JS7d_dl9W4lyG4m42R4p_W34GZ8Z81_3xdF5sjw7ZCmfgW5gbqC_2k9_d2W2qd_kr4P6CBDW4lW38R5w_4BxVzcc6g9jKQC3W6h5_1T6tTr64W522w6g34ZYR5W5H9tcl95zd3TW3dYC-d3DtLw0W203sB86v0PR-W8f0Bwr95cyv4VJNvTf2lS2p2W70L78m5B01Q-N8PF1RBH9xsCW2-lbKc5C6Bh4VWs-_W4pmj3SW68L-zS4p71N-W2KSlTy8mjtXtW6_p_m36VnlyWW1jGKNh8-sbgdW7jNs338ZHpHbVSGsxB4tyjzbW5G3H279dv-rNW5GKSS07swgklVJBgtZ98Z41NW3vzq2Z8dfxyKVk8rpH4dTX5tW2bRyHn3y9-wBf5qlTKn04'> </a><a href='https://3385969a.streaklinks.com/CIIqniKREXahDCv9oAX3j-VL/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3pLV9wdwr2Z5t1dW7c1rsS20q47vW2PgFZ76Dd6HkW6qYFww4slR87W1fqjBQ4HMDl-W6H839_4CP_YkN3CVvCjhq-L2W1lf7yK1jddKGW78XkRS2yJFshW7tGYvg4Vj1xXW6C9z_t2RVYzCW6LMsKW63pqwPW8DRgq758grJrW1gjlGq3qVrtdN5DVR9-17JgHW2CDFrK3Q2JwWW7GqQXj82BMgGW77Dw2s2xQ0nvN8Tc-WjHrvlBW8gqgzG4tsYKpMrcflSmf_c6VB2dSt8hmgqPN8Qg0z6hn6dMW4fpkjc25vyk9W15HL6Y8zLxyNW7D7fx1124N37W7Jdp828PlfV8VG0dzB7bKWtmW4tB6D767WxkTW6nRK085qpX--W38ZBFW2zH-6XW4L7qTS1GW3M6W28NvnF2k_xbhW876kfR6ldnXFW52Yc_L20z_93W4gCc26143mLxM2lbc7tp-rTW1R7mcC9cXs0hW2ftBWZ3TH21FW4MsxDb8Stz1TW8BBV_z2HfsHZW91ZcT95V-FrbW5JkmCn1WZ_0vW37dRLV1RSK9NVl6My_8z3Y59W5lbg2c87W_2zN6jd2N8b6SBXW7lCTDs5FtgrcW3DsQjc7-y36nW86TTgs1VSXWNW5xqnfD2m3g_cW4ywC0k1K5tZlW2x0tNq7YgwVGW52mzwG9hygv0W5_l6qK7j9pWnV1lhtr4-S4MbVsxLhQ76STTnTz6nR4yNzrpW2K02Vy5k_NcCW2w2kg875Y2FYW2tg92r8NHr_TN3tRSmZj3jwPN1Zf5jsrVyKmVxPcdX3Q8DhyW8_FFZ03dG67hW68_2lC3mcSDkW4smZNG1wCG18W8w6cFB8TJKwMN9drfTQkt9pvN3VVgh5shWMhVLmBq91Rn7tzW8NZjjy1Qp7cmW2kLvwJ3KCB34W7zkR8X52j-8TW7XJbWZ12Cpv9W89W-2H4ctqg6f3Rc9vs04'>Blueland Micro Influencer campaign which generated a 13X ROI</a> scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.  

Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! <a href='https://3385969a.streaklinks.com/CIIqniKBwbJUcHgsWwaJ44t2/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3pmW7vpsCs7lQjLTVc36zq5z-q0WW2NzLJh23FxkBW1GDVpJ90T9CQW2L5Fvc745ysVW1HTkR14jdb3QW89xlcK2y7njmW5-bmzh53gJSQW6hG4-z2GwQsgW6VFLZk7xTSg0W5JSTFr2vfP_KW6vNZSR2tNpQ7W8-vPWM7gv167W6r6sDJ2Vp5qnW5pYY9S26SZB0W4q4VKv3TZlJ0W3GRNPJ50TF7_VxqzgW4tchwHW5HDx356JRWlxW38hLnS5WDNYPW1cHyjp1kHXcRW2FS1741CHdpCW5z10sq1Rd_c4W7hv_Qs8Mpc4HW8x5p381fjlp7W4SflQX8lgwK9W2VNpVC98Z5CVW2N20l-7T6TQxW44y_rS8-R1GmW4FjkCb2d-VbmW154Tk66NLj5xW2pMrLw709Sm_W4s6RV01jPY0HW3wyZyq1S0GdcW5KwKph22QTl_W2rmn2Z7NKjpYW2-wGbT4mnvDvW2LhMcJ5SjSnNW3v6gRy713HPxW3GR68W8mg3F6W6Fjhgd5nvNNjN2x9jd9NzljtW42S8_k7Q-__4W4MCb3f97Mk4bW829Jd31-QYNKW5nrHX-4G6nJLW7HtDsX8gMcSWW7Kh7xG8LfNVgW8cpT2T8fJ-bNN6dM8f7LrzcGW1VFzLd3ycBYnW3Ct8_y3RcHKKW8hdfT36Nlh2sW8WjkHS3HQ3JYW2jj2HW5-gn0qW7PcbR27qTdmKW1WjZrM617wDFW6xwtLg8nf7RSN1ZKZSmxlMj_W5zQSl611nzzGW4NHcCZ26MhlJW4Y3DcJ6jX-CkVvmHGZ6T19ZgW3PlXc67pK3cdW23y8wv7_d9RKVlF7372PkKpZW8SX0cd170DtRN2-kj4tgBfbxW3fbqTk91YxL3VRRrm-2bylV3W6HD_pL8tMHbRW9fkY8G2ZbVLzW6BPCj95kD6M6W63g3tY4dVfW3W6by7fP66RG0BW5trd2g3bmNgJf7cNKVq04'>Get 10% OFF signing up in October.</a></p>

 
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p>
This episode is brought to you by Seller Basics:</p>
<p>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode of Lunch with Norm, Norm Farrar talks with Chase Norlin to dive into cyber security and how to protect your online business. They discuss why should Amazon and eCommerce businesses care about cybersecurity and what is ransomware and how does it affect your online small business?</p>
<p> </p>
<p>Make your profits bright this holiday season with Walmart Marketplace. <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>Sign up today</a>. <br>
<br>
Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>More about Chase...</p>
<p>Chase Norlin is the CEO of Transmosis, a nationally recognized cyber security workforce developer that enables American workers to develop new careers in the rapidly growing information security industry. Transmosis is the creator of eSure.AI, a next-generation cybersecurity platform that protects consumers and small business from cyber attack with integrated financial liability protection. Norlin is a serial technology entrepreneur that founded the Internet's first online video sharing platform, video search engine, and photo sharing service.</p>
<p> </p>
<p>This episode is brought to you by Stack Influence:<br>
<br>
Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.</p>

<p dir="ltr">   </p>


<ul><li>Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months.<br>
<br>
</li>
<li>Pay influencers only with products (stop negotiating fees)<br>
<br>
</li>
<li>Increase external traffic Amazon sales (get to top page rankings)<br>
<br>
</li>
<li>Get full rights image/video UGC (build your brand with authentic content)<br>
<br>
</li>
<li>100% automated management (don’t lift a finger to get influencer collabs at scale)   </li>
</ul>


<p dir="ltr">Don't believe it? Check out the results from the<a href='https://3385969a.streaklinks.com/CIIqniK4ePn2rKybQgtFez2B/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3nNW5tNm1P12-KPpW5LHJxw5xWjs6W7GJcgl3cMBlJW2rD50M73NC9mW5gjqw63615CLN1P7bYpRShnlW4Vkk-73Wt1_TW4gZH7K6t3PMrW2kBnxC5Hz2RmVPrY1s60MqTQW9jhPZZ4KfPwNW24vYG-8ZZF5bW6lyH1T4cvv3cW8wQtdj2Mn2wyW60rllD1qMsZYW4r5HXc6BWfyFVLq4ZK3F-FxrN7s2T66nL27HN3FjJ0hsK4wDW81nW8v5rBtSwW7mzHw92T43pmN5X6ybPTFrvFW5byMQb1ljnYLW4WZsmH6WCpmmW1yVZj87g2WQCW7mJpnM1DfTXVW5py54h7KQYbgN6mCJ0m6h7vzW8NNL32523dQ3W90VQHl3pZD4TW4JmKlv8p8PzZW6hF0pm68cGrZN7w_bfxRj0sWW1FSVsp8s0p9hW1V7YLt6ZW2X8W99-07l7p-yWBW69RHFh3r3Kt9W76lYFN7BJ--WW8-ywXw1V5wBBN528-CBFv0G0VDPpxl4VbXCnW9dq93M417gZ2W3DLqsc3XwQc9VkkzlP68Dt5nW5vscL154sgysW4MK3JS7d_dl9W4lyG4m42R4p_W34GZ8Z81_3xdF5sjw7ZCmfgW5gbqC_2k9_d2W2qd_kr4P6CBDW4lW38R5w_4BxVzcc6g9jKQC3W6h5_1T6tTr64W522w6g34ZYR5W5H9tcl95zd3TW3dYC-d3DtLw0W203sB86v0PR-W8f0Bwr95cyv4VJNvTf2lS2p2W70L78m5B01Q-N8PF1RBH9xsCW2-lbKc5C6Bh4VWs-_W4pmj3SW68L-zS4p71N-W2KSlTy8mjtXtW6_p_m36VnlyWW1jGKNh8-sbgdW7jNs338ZHpHbVSGsxB4tyjzbW5G3H279dv-rNW5GKSS07swgklVJBgtZ98Z41NW3vzq2Z8dfxyKVk8rpH4dTX5tW2bRyHn3y9-wBf5qlTKn04'> </a><a href='https://3385969a.streaklinks.com/CIIqniKREXahDCv9oAX3j-VL/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3pLV9wdwr2Z5t1dW7c1rsS20q47vW2PgFZ76Dd6HkW6qYFww4slR87W1fqjBQ4HMDl-W6H839_4CP_YkN3CVvCjhq-L2W1lf7yK1jddKGW78XkRS2yJFshW7tGYvg4Vj1xXW6C9z_t2RVYzCW6LMsKW63pqwPW8DRgq758grJrW1gjlGq3qVrtdN5DVR9-17JgHW2CDFrK3Q2JwWW7GqQXj82BMgGW77Dw2s2xQ0nvN8Tc-WjHrvlBW8gqgzG4tsYKpMrcflSmf_c6VB2dSt8hmgqPN8Qg0z6hn6dMW4fpkjc25vyk9W15HL6Y8zLxyNW7D7fx1124N37W7Jdp828PlfV8VG0dzB7bKWtmW4tB6D767WxkTW6nRK085qpX--W38ZBFW2zH-6XW4L7qTS1GW3M6W28NvnF2k_xbhW876kfR6ldnXFW52Yc_L20z_93W4gCc26143mLxM2lbc7tp-rTW1R7mcC9cXs0hW2ftBWZ3TH21FW4MsxDb8Stz1TW8BBV_z2HfsHZW91ZcT95V-FrbW5JkmCn1WZ_0vW37dRLV1RSK9NVl6My_8z3Y59W5lbg2c87W_2zN6jd2N8b6SBXW7lCTDs5FtgrcW3DsQjc7-y36nW86TTgs1VSXWNW5xqnfD2m3g_cW4ywC0k1K5tZlW2x0tNq7YgwVGW52mzwG9hygv0W5_l6qK7j9pWnV1lhtr4-S4MbVsxLhQ76STTnTz6nR4yNzrpW2K02Vy5k_NcCW2w2kg875Y2FYW2tg92r8NHr_TN3tRSmZj3jwPN1Zf5jsrVyKmVxPcdX3Q8DhyW8_FFZ03dG67hW68_2lC3mcSDkW4smZNG1wCG18W8w6cFB8TJKwMN9drfTQkt9pvN3VVgh5shWMhVLmBq91Rn7tzW8NZjjy1Qp7cmW2kLvwJ3KCB34W7zkR8X52j-8TW7XJbWZ12Cpv9W89W-2H4ctqg6f3Rc9vs04'>Blueland Micro Influencer campaign which generated a 13X ROI</a> scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.  <br>
<br>
Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! <a href='https://3385969a.streaklinks.com/CIIqniKBwbJUcHgsWwaJ44t2/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3pmW7vpsCs7lQjLTVc36zq5z-q0WW2NzLJh23FxkBW1GDVpJ90T9CQW2L5Fvc745ysVW1HTkR14jdb3QW89xlcK2y7njmW5-bmzh53gJSQW6hG4-z2GwQsgW6VFLZk7xTSg0W5JSTFr2vfP_KW6vNZSR2tNpQ7W8-vPWM7gv167W6r6sDJ2Vp5qnW5pYY9S26SZB0W4q4VKv3TZlJ0W3GRNPJ50TF7_VxqzgW4tchwHW5HDx356JRWlxW38hLnS5WDNYPW1cHyjp1kHXcRW2FS1741CHdpCW5z10sq1Rd_c4W7hv_Qs8Mpc4HW8x5p381fjlp7W4SflQX8lgwK9W2VNpVC98Z5CVW2N20l-7T6TQxW44y_rS8-R1GmW4FjkCb2d-VbmW154Tk66NLj5xW2pMrLw709Sm_W4s6RV01jPY0HW3wyZyq1S0GdcW5KwKph22QTl_W2rmn2Z7NKjpYW2-wGbT4mnvDvW2LhMcJ5SjSnNW3v6gRy713HPxW3GR68W8mg3F6W6Fjhgd5nvNNjN2x9jd9NzljtW42S8_k7Q-__4W4MCb3f97Mk4bW829Jd31-QYNKW5nrHX-4G6nJLW7HtDsX8gMcSWW7Kh7xG8LfNVgW8cpT2T8fJ-bNN6dM8f7LrzcGW1VFzLd3ycBYnW3Ct8_y3RcHKKW8hdfT36Nlh2sW8WjkHS3HQ3JYW2jj2HW5-gn0qW7PcbR27qTdmKW1WjZrM617wDFW6xwtLg8nf7RSN1ZKZSmxlMj_W5zQSl611nzzGW4NHcCZ26MhlJW4Y3DcJ6jX-CkVvmHGZ6T19ZgW3PlXc67pK3cdW23y8wv7_d9RKVlF7372PkKpZW8SX0cd170DtRN2-kj4tgBfbxW3fbqTk91YxL3VRRrm-2bylV3W6HD_pL8tMHbRW9fkY8G2ZbVLzW6BPCj95kD6M6W63g3tY4dVfW3W6by7fP66RG0BW5trd2g3bmNgJf7cNKVq04'>Get 10% OFF signing up in October.</a></p>

 
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p><br>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p><br>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p><br>
This episode is brought to you by Seller Basics:</p>
<p><br>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p><br>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p><br>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/nch747d7au6wcgbj/Cyber_Security_2024_-_Is_Your_Amazon_Ecom_Business_at_Risk_1aufp0.mp3" length="58676059" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In this episode of Lunch with Norm, Norm Farrar talks with Chase Norlin to dive into cyber security and how to protect your online business. They discuss why should Amazon and eCommerce businesses care about cybersecurity and what is ransomware and how does it affect your online small business?
 
Make your profits bright this holiday season with Walmart Marketplace. Sign up today. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ 
 
More about Chase...
Chase Norlin is the CEO of Transmosis, a nationally recognized cyber security workforce developer that enables American workers to develop new careers in the rapidly growing information security industry. Transmosis is the creator of eSure.AI, a next-generation cybersecurity platform that protects consumers and small business from cyber attack with integrated financial liability protection. Norlin is a serial technology entrepreneur that founded the Internet's first online video sharing platform, video search engine, and photo sharing service.
 
This episode is brought to you by Stack Influence:Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.

   


Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months.
Pay influencers only with products (stop negotiating fees)
Increase external traffic Amazon sales (get to top page rankings)
Get full rights image/video UGC (build your brand with authentic content)
100% automated management (don’t lift a finger to get influencer collabs at scale)   


Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.  Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! Get 10% OFF signing up in October.

 
 
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3658</itunes:duration>
                <itunes:episode>618</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Finding the Easy Button With Your Marketing | Rachel Miller</title>
        <itunes:title>Finding the Easy Button With Your Marketing | Rachel Miller</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/finding-the-easy-button-with-your-marketing-rachel-miller/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/finding-the-easy-button-with-your-marketing-rachel-miller/#comments</comments>        <pubDate>Wed, 09 Oct 2024 13:46:08 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/63158c33-8c2c-3441-9f8b-9bc6965a0e2c</guid>
                                    <description><![CDATA[<p>In this episode of Lunch with Norm, Norm Farrar sits down with Rachel Miller to dive into the real secrets of building a powerful marketing strategy without breaking the bank. They discuss how AI is changing the game for content creation and automation, making it easier for small businesses to reach their audience without spending on ads. If you're looking for practical advice on making your marketing more effective and efficient, this episode is packed with actionable insights you don’t want to miss!</p>
<p> </p>
<p>Make your profits bright this holiday season with Walmart Marketplace. <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>Sign up today</a>. 

Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>More about Rachel...</p>
<p>Our guest is a proud mom to 6 kids and a collector of businesses. She is a Marketing strategist who supports small businesses in growing their audiences and sales, organically, without ads. Her marketing courses have had over 27,000 students and she regularly keynotes. Her most recent project is building, Pagewheel, because why should we “learn” how to market our businesses when AI with automations can market your business for you!</p>
<p> </p>
<p>This episode is brought to you by Stack Influence:

Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.</p>
 

<p dir="ltr">   </p>


<ul><li>Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months.

</li>
<li>Pay influencers only with products (stop negotiating fees)

</li>
<li>Increase external traffic Amazon sales (get to top page rankings)

</li>
<li>Get full rights image/video UGC (build your brand with authentic content)

</li>
<li>100% automated management (don’t lift a finger to get influencer collabs at scale)   </li>
</ul>


<p dir="ltr">Don't believe it? Check out the results from the<a href='https://3385969a.streaklinks.com/CIIqniK4ePn2rKybQgtFez2B/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3nNW5tNm1P12-KPpW5LHJxw5xWjs6W7GJcgl3cMBlJW2rD50M73NC9mW5gjqw63615CLN1P7bYpRShnlW4Vkk-73Wt1_TW4gZH7K6t3PMrW2kBnxC5Hz2RmVPrY1s60MqTQW9jhPZZ4KfPwNW24vYG-8ZZF5bW6lyH1T4cvv3cW8wQtdj2Mn2wyW60rllD1qMsZYW4r5HXc6BWfyFVLq4ZK3F-FxrN7s2T66nL27HN3FjJ0hsK4wDW81nW8v5rBtSwW7mzHw92T43pmN5X6ybPTFrvFW5byMQb1ljnYLW4WZsmH6WCpmmW1yVZj87g2WQCW7mJpnM1DfTXVW5py54h7KQYbgN6mCJ0m6h7vzW8NNL32523dQ3W90VQHl3pZD4TW4JmKlv8p8PzZW6hF0pm68cGrZN7w_bfxRj0sWW1FSVsp8s0p9hW1V7YLt6ZW2X8W99-07l7p-yWBW69RHFh3r3Kt9W76lYFN7BJ--WW8-ywXw1V5wBBN528-CBFv0G0VDPpxl4VbXCnW9dq93M417gZ2W3DLqsc3XwQc9VkkzlP68Dt5nW5vscL154sgysW4MK3JS7d_dl9W4lyG4m42R4p_W34GZ8Z81_3xdF5sjw7ZCmfgW5gbqC_2k9_d2W2qd_kr4P6CBDW4lW38R5w_4BxVzcc6g9jKQC3W6h5_1T6tTr64W522w6g34ZYR5W5H9tcl95zd3TW3dYC-d3DtLw0W203sB86v0PR-W8f0Bwr95cyv4VJNvTf2lS2p2W70L78m5B01Q-N8PF1RBH9xsCW2-lbKc5C6Bh4VWs-_W4pmj3SW68L-zS4p71N-W2KSlTy8mjtXtW6_p_m36VnlyWW1jGKNh8-sbgdW7jNs338ZHpHbVSGsxB4tyjzbW5G3H279dv-rNW5GKSS07swgklVJBgtZ98Z41NW3vzq2Z8dfxyKVk8rpH4dTX5tW2bRyHn3y9-wBf5qlTKn04'> </a><a href='https://3385969a.streaklinks.com/CIIqniKREXahDCv9oAX3j-VL/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3pLV9wdwr2Z5t1dW7c1rsS20q47vW2PgFZ76Dd6HkW6qYFww4slR87W1fqjBQ4HMDl-W6H839_4CP_YkN3CVvCjhq-L2W1lf7yK1jddKGW78XkRS2yJFshW7tGYvg4Vj1xXW6C9z_t2RVYzCW6LMsKW63pqwPW8DRgq758grJrW1gjlGq3qVrtdN5DVR9-17JgHW2CDFrK3Q2JwWW7GqQXj82BMgGW77Dw2s2xQ0nvN8Tc-WjHrvlBW8gqgzG4tsYKpMrcflSmf_c6VB2dSt8hmgqPN8Qg0z6hn6dMW4fpkjc25vyk9W15HL6Y8zLxyNW7D7fx1124N37W7Jdp828PlfV8VG0dzB7bKWtmW4tB6D767WxkTW6nRK085qpX--W38ZBFW2zH-6XW4L7qTS1GW3M6W28NvnF2k_xbhW876kfR6ldnXFW52Yc_L20z_93W4gCc26143mLxM2lbc7tp-rTW1R7mcC9cXs0hW2ftBWZ3TH21FW4MsxDb8Stz1TW8BBV_z2HfsHZW91ZcT95V-FrbW5JkmCn1WZ_0vW37dRLV1RSK9NVl6My_8z3Y59W5lbg2c87W_2zN6jd2N8b6SBXW7lCTDs5FtgrcW3DsQjc7-y36nW86TTgs1VSXWNW5xqnfD2m3g_cW4ywC0k1K5tZlW2x0tNq7YgwVGW52mzwG9hygv0W5_l6qK7j9pWnV1lhtr4-S4MbVsxLhQ76STTnTz6nR4yNzrpW2K02Vy5k_NcCW2w2kg875Y2FYW2tg92r8NHr_TN3tRSmZj3jwPN1Zf5jsrVyKmVxPcdX3Q8DhyW8_FFZ03dG67hW68_2lC3mcSDkW4smZNG1wCG18W8w6cFB8TJKwMN9drfTQkt9pvN3VVgh5shWMhVLmBq91Rn7tzW8NZjjy1Qp7cmW2kLvwJ3KCB34W7zkR8X52j-8TW7XJbWZ12Cpv9W89W-2H4ctqg6f3Rc9vs04'>Blueland Micro Influencer campaign which generated a 13X ROI</a> scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.  

Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! <a href='https://3385969a.streaklinks.com/CIIqniKBwbJUcHgsWwaJ44t2/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3pmW7vpsCs7lQjLTVc36zq5z-q0WW2NzLJh23FxkBW1GDVpJ90T9CQW2L5Fvc745ysVW1HTkR14jdb3QW89xlcK2y7njmW5-bmzh53gJSQW6hG4-z2GwQsgW6VFLZk7xTSg0W5JSTFr2vfP_KW6vNZSR2tNpQ7W8-vPWM7gv167W6r6sDJ2Vp5qnW5pYY9S26SZB0W4q4VKv3TZlJ0W3GRNPJ50TF7_VxqzgW4tchwHW5HDx356JRWlxW38hLnS5WDNYPW1cHyjp1kHXcRW2FS1741CHdpCW5z10sq1Rd_c4W7hv_Qs8Mpc4HW8x5p381fjlp7W4SflQX8lgwK9W2VNpVC98Z5CVW2N20l-7T6TQxW44y_rS8-R1GmW4FjkCb2d-VbmW154Tk66NLj5xW2pMrLw709Sm_W4s6RV01jPY0HW3wyZyq1S0GdcW5KwKph22QTl_W2rmn2Z7NKjpYW2-wGbT4mnvDvW2LhMcJ5SjSnNW3v6gRy713HPxW3GR68W8mg3F6W6Fjhgd5nvNNjN2x9jd9NzljtW42S8_k7Q-__4W4MCb3f97Mk4bW829Jd31-QYNKW5nrHX-4G6nJLW7HtDsX8gMcSWW7Kh7xG8LfNVgW8cpT2T8fJ-bNN6dM8f7LrzcGW1VFzLd3ycBYnW3Ct8_y3RcHKKW8hdfT36Nlh2sW8WjkHS3HQ3JYW2jj2HW5-gn0qW7PcbR27qTdmKW1WjZrM617wDFW6xwtLg8nf7RSN1ZKZSmxlMj_W5zQSl611nzzGW4NHcCZ26MhlJW4Y3DcJ6jX-CkVvmHGZ6T19ZgW3PlXc67pK3cdW23y8wv7_d9RKVlF7372PkKpZW8SX0cd170DtRN2-kj4tgBfbxW3fbqTk91YxL3VRRrm-2bylV3W6HD_pL8tMHbRW9fkY8G2ZbVLzW6BPCj95kD6M6W63g3tY4dVfW3W6by7fP66RG0BW5trd2g3bmNgJf7cNKVq04'>Get 10% OFF signing up in October.</a></p>

 
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p>
This episode is brought to you by Seller Basics:</p>
<p>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode of Lunch with Norm, Norm Farrar sits down with Rachel Miller to dive into the real secrets of building a powerful marketing strategy without breaking the bank. They discuss how AI is changing the game for content creation and automation, making it easier for small businesses to reach their audience without spending on ads. If you're looking for practical advice on making your marketing more effective and efficient, this episode is packed with actionable insights you don’t want to miss!</p>
<p> </p>
<p>Make your profits bright this holiday season with Walmart Marketplace. <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>Sign up today</a>. <br>
<br>
Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>More about Rachel...</p>
<p>Our guest is a proud mom to 6 kids and a collector of businesses. She is a Marketing strategist who supports small businesses in growing their audiences and sales, organically, without ads. Her marketing courses have had over 27,000 students and she regularly keynotes. Her most recent project is building, Pagewheel, because why should we “learn” how to market our businesses when AI with automations can market your business for you!</p>
<p> </p>
<p>This episode is brought to you by Stack Influence:<br>
<br>
Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.</p>
 

<p dir="ltr">   </p>


<ul><li>Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months.<br>
<br>
</li>
<li>Pay influencers only with products (stop negotiating fees)<br>
<br>
</li>
<li>Increase external traffic Amazon sales (get to top page rankings)<br>
<br>
</li>
<li>Get full rights image/video UGC (build your brand with authentic content)<br>
<br>
</li>
<li>100% automated management (don’t lift a finger to get influencer collabs at scale)   </li>
</ul>


<p dir="ltr">Don't believe it? Check out the results from the<a href='https://3385969a.streaklinks.com/CIIqniK4ePn2rKybQgtFez2B/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3nNW5tNm1P12-KPpW5LHJxw5xWjs6W7GJcgl3cMBlJW2rD50M73NC9mW5gjqw63615CLN1P7bYpRShnlW4Vkk-73Wt1_TW4gZH7K6t3PMrW2kBnxC5Hz2RmVPrY1s60MqTQW9jhPZZ4KfPwNW24vYG-8ZZF5bW6lyH1T4cvv3cW8wQtdj2Mn2wyW60rllD1qMsZYW4r5HXc6BWfyFVLq4ZK3F-FxrN7s2T66nL27HN3FjJ0hsK4wDW81nW8v5rBtSwW7mzHw92T43pmN5X6ybPTFrvFW5byMQb1ljnYLW4WZsmH6WCpmmW1yVZj87g2WQCW7mJpnM1DfTXVW5py54h7KQYbgN6mCJ0m6h7vzW8NNL32523dQ3W90VQHl3pZD4TW4JmKlv8p8PzZW6hF0pm68cGrZN7w_bfxRj0sWW1FSVsp8s0p9hW1V7YLt6ZW2X8W99-07l7p-yWBW69RHFh3r3Kt9W76lYFN7BJ--WW8-ywXw1V5wBBN528-CBFv0G0VDPpxl4VbXCnW9dq93M417gZ2W3DLqsc3XwQc9VkkzlP68Dt5nW5vscL154sgysW4MK3JS7d_dl9W4lyG4m42R4p_W34GZ8Z81_3xdF5sjw7ZCmfgW5gbqC_2k9_d2W2qd_kr4P6CBDW4lW38R5w_4BxVzcc6g9jKQC3W6h5_1T6tTr64W522w6g34ZYR5W5H9tcl95zd3TW3dYC-d3DtLw0W203sB86v0PR-W8f0Bwr95cyv4VJNvTf2lS2p2W70L78m5B01Q-N8PF1RBH9xsCW2-lbKc5C6Bh4VWs-_W4pmj3SW68L-zS4p71N-W2KSlTy8mjtXtW6_p_m36VnlyWW1jGKNh8-sbgdW7jNs338ZHpHbVSGsxB4tyjzbW5G3H279dv-rNW5GKSS07swgklVJBgtZ98Z41NW3vzq2Z8dfxyKVk8rpH4dTX5tW2bRyHn3y9-wBf5qlTKn04'> </a><a href='https://3385969a.streaklinks.com/CIIqniKREXahDCv9oAX3j-VL/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3pLV9wdwr2Z5t1dW7c1rsS20q47vW2PgFZ76Dd6HkW6qYFww4slR87W1fqjBQ4HMDl-W6H839_4CP_YkN3CVvCjhq-L2W1lf7yK1jddKGW78XkRS2yJFshW7tGYvg4Vj1xXW6C9z_t2RVYzCW6LMsKW63pqwPW8DRgq758grJrW1gjlGq3qVrtdN5DVR9-17JgHW2CDFrK3Q2JwWW7GqQXj82BMgGW77Dw2s2xQ0nvN8Tc-WjHrvlBW8gqgzG4tsYKpMrcflSmf_c6VB2dSt8hmgqPN8Qg0z6hn6dMW4fpkjc25vyk9W15HL6Y8zLxyNW7D7fx1124N37W7Jdp828PlfV8VG0dzB7bKWtmW4tB6D767WxkTW6nRK085qpX--W38ZBFW2zH-6XW4L7qTS1GW3M6W28NvnF2k_xbhW876kfR6ldnXFW52Yc_L20z_93W4gCc26143mLxM2lbc7tp-rTW1R7mcC9cXs0hW2ftBWZ3TH21FW4MsxDb8Stz1TW8BBV_z2HfsHZW91ZcT95V-FrbW5JkmCn1WZ_0vW37dRLV1RSK9NVl6My_8z3Y59W5lbg2c87W_2zN6jd2N8b6SBXW7lCTDs5FtgrcW3DsQjc7-y36nW86TTgs1VSXWNW5xqnfD2m3g_cW4ywC0k1K5tZlW2x0tNq7YgwVGW52mzwG9hygv0W5_l6qK7j9pWnV1lhtr4-S4MbVsxLhQ76STTnTz6nR4yNzrpW2K02Vy5k_NcCW2w2kg875Y2FYW2tg92r8NHr_TN3tRSmZj3jwPN1Zf5jsrVyKmVxPcdX3Q8DhyW8_FFZ03dG67hW68_2lC3mcSDkW4smZNG1wCG18W8w6cFB8TJKwMN9drfTQkt9pvN3VVgh5shWMhVLmBq91Rn7tzW8NZjjy1Qp7cmW2kLvwJ3KCB34W7zkR8X52j-8TW7XJbWZ12Cpv9W89W-2H4ctqg6f3Rc9vs04'>Blueland Micro Influencer campaign which generated a 13X ROI</a> scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.  <br>
<br>
Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! <a href='https://3385969a.streaklinks.com/CIIqniKBwbJUcHgsWwaJ44t2/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3pmW7vpsCs7lQjLTVc36zq5z-q0WW2NzLJh23FxkBW1GDVpJ90T9CQW2L5Fvc745ysVW1HTkR14jdb3QW89xlcK2y7njmW5-bmzh53gJSQW6hG4-z2GwQsgW6VFLZk7xTSg0W5JSTFr2vfP_KW6vNZSR2tNpQ7W8-vPWM7gv167W6r6sDJ2Vp5qnW5pYY9S26SZB0W4q4VKv3TZlJ0W3GRNPJ50TF7_VxqzgW4tchwHW5HDx356JRWlxW38hLnS5WDNYPW1cHyjp1kHXcRW2FS1741CHdpCW5z10sq1Rd_c4W7hv_Qs8Mpc4HW8x5p381fjlp7W4SflQX8lgwK9W2VNpVC98Z5CVW2N20l-7T6TQxW44y_rS8-R1GmW4FjkCb2d-VbmW154Tk66NLj5xW2pMrLw709Sm_W4s6RV01jPY0HW3wyZyq1S0GdcW5KwKph22QTl_W2rmn2Z7NKjpYW2-wGbT4mnvDvW2LhMcJ5SjSnNW3v6gRy713HPxW3GR68W8mg3F6W6Fjhgd5nvNNjN2x9jd9NzljtW42S8_k7Q-__4W4MCb3f97Mk4bW829Jd31-QYNKW5nrHX-4G6nJLW7HtDsX8gMcSWW7Kh7xG8LfNVgW8cpT2T8fJ-bNN6dM8f7LrzcGW1VFzLd3ycBYnW3Ct8_y3RcHKKW8hdfT36Nlh2sW8WjkHS3HQ3JYW2jj2HW5-gn0qW7PcbR27qTdmKW1WjZrM617wDFW6xwtLg8nf7RSN1ZKZSmxlMj_W5zQSl611nzzGW4NHcCZ26MhlJW4Y3DcJ6jX-CkVvmHGZ6T19ZgW3PlXc67pK3cdW23y8wv7_d9RKVlF7372PkKpZW8SX0cd170DtRN2-kj4tgBfbxW3fbqTk91YxL3VRRrm-2bylV3W6HD_pL8tMHbRW9fkY8G2ZbVLzW6BPCj95kD6M6W63g3tY4dVfW3W6by7fP66RG0BW5trd2g3bmNgJf7cNKVq04'>Get 10% OFF signing up in October.</a></p>

 
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p><br>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p><br>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p><br>
This episode is brought to you by Seller Basics:</p>
<p><br>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p><br>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p><br>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/zpknq8spy226m37d/Finding_the_Easy_Button_in_Your_Marketing8c5i8.mp3" length="53749015" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In this episode of Lunch with Norm, Norm Farrar sits down with Rachel Miller to dive into the real secrets of building a powerful marketing strategy without breaking the bank. They discuss how AI is changing the game for content creation and automation, making it easier for small businesses to reach their audience without spending on ads. If you're looking for practical advice on making your marketing more effective and efficient, this episode is packed with actionable insights you don’t want to miss!
 
Make your profits bright this holiday season with Walmart Marketplace. Sign up today. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ 
 
More about Rachel...
Our guest is a proud mom to 6 kids and a collector of businesses. She is a Marketing strategist who supports small businesses in growing their audiences and sales, organically, without ads. Her marketing courses have had over 27,000 students and she regularly keynotes. Her most recent project is building, Pagewheel, because why should we “learn” how to market our businesses when AI with automations can market your business for you!
 
This episode is brought to you by Stack Influence:Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.
 

   


Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months.
Pay influencers only with products (stop negotiating fees)
Increase external traffic Amazon sales (get to top page rankings)
Get full rights image/video UGC (build your brand with authentic content)
100% automated management (don’t lift a finger to get influencer collabs at scale)   


Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.  Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! Get 10% OFF signing up in October.

 
 
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
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        <itunes:block>No</itunes:block>
        <itunes:duration>3350</itunes:duration>
                <itunes:episode>617</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Be Your Own Content Creator For Your Brand | Melissa Simonson | Ep. 619</title>
        <itunes:title>Be Your Own Content Creator For Your Brand | Melissa Simonson | Ep. 619</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/be-your-own-content-creator-for-your-brand-melissa-simonson/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/be-your-own-content-creator-for-your-brand-melissa-simonson/#comments</comments>        <pubDate>Tue, 01 Oct 2024 16:20:44 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/c0edc5f0-ccb9-3a48-94ca-6b487461b7f1</guid>
                                    <description><![CDATA[<p>In this episode of Lunch with Norm, Norm Farrar welcomes back Melissa Simonson. We'll be discussing how you can be your very own content creator for your brand.

Make your profits bright this holiday season with Walmart Marketplace. <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>Sign up today</a>. 

Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>More about Melissa...</p>
<p>Melissa, a seasoned eCommerce veteran, has transitioned from writing product descriptions in the early 2000s to becoming a viral content creator on TikTok. Her recent videos have landed her in major publications like People Magazine, Glamour, and Newsweek as she promotes healthy, organic alternatives through TikTok Shop. With a focus on sustainable products made from study-backed medicinal herbs, she’s proving that even the most experienced in eCommerce can find a new calling. Now, she's on a mission to bring these innovative, natural products to the masses.</p>
<p> </p>
<p>This episode is brought to you by Stack Influence:

Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.</p>


<p dir="ltr">   </p>


<ul><li>Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months.

</li>
<li>Pay influencers only with products (stop negotiating fees)

</li>
<li>Increase external traffic Amazon sales (get to top page rankings)

</li>
<li>Get full rights image/video UGC (build your brand with authentic content)

</li>
<li>100% automated management (don’t lift a finger to get influencer collabs at scale)   </li>
</ul>


<p dir="ltr">Don't believe it? Check out the results from the<a href='https://3385969a.streaklinks.com/CIIqniK4ePn2rKybQgtFez2B/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3nNW5tNm1P12-KPpW5LHJxw5xWjs6W7GJcgl3cMBlJW2rD50M73NC9mW5gjqw63615CLN1P7bYpRShnlW4Vkk-73Wt1_TW4gZH7K6t3PMrW2kBnxC5Hz2RmVPrY1s60MqTQW9jhPZZ4KfPwNW24vYG-8ZZF5bW6lyH1T4cvv3cW8wQtdj2Mn2wyW60rllD1qMsZYW4r5HXc6BWfyFVLq4ZK3F-FxrN7s2T66nL27HN3FjJ0hsK4wDW81nW8v5rBtSwW7mzHw92T43pmN5X6ybPTFrvFW5byMQb1ljnYLW4WZsmH6WCpmmW1yVZj87g2WQCW7mJpnM1DfTXVW5py54h7KQYbgN6mCJ0m6h7vzW8NNL32523dQ3W90VQHl3pZD4TW4JmKlv8p8PzZW6hF0pm68cGrZN7w_bfxRj0sWW1FSVsp8s0p9hW1V7YLt6ZW2X8W99-07l7p-yWBW69RHFh3r3Kt9W76lYFN7BJ--WW8-ywXw1V5wBBN528-CBFv0G0VDPpxl4VbXCnW9dq93M417gZ2W3DLqsc3XwQc9VkkzlP68Dt5nW5vscL154sgysW4MK3JS7d_dl9W4lyG4m42R4p_W34GZ8Z81_3xdF5sjw7ZCmfgW5gbqC_2k9_d2W2qd_kr4P6CBDW4lW38R5w_4BxVzcc6g9jKQC3W6h5_1T6tTr64W522w6g34ZYR5W5H9tcl95zd3TW3dYC-d3DtLw0W203sB86v0PR-W8f0Bwr95cyv4VJNvTf2lS2p2W70L78m5B01Q-N8PF1RBH9xsCW2-lbKc5C6Bh4VWs-_W4pmj3SW68L-zS4p71N-W2KSlTy8mjtXtW6_p_m36VnlyWW1jGKNh8-sbgdW7jNs338ZHpHbVSGsxB4tyjzbW5G3H279dv-rNW5GKSS07swgklVJBgtZ98Z41NW3vzq2Z8dfxyKVk8rpH4dTX5tW2bRyHn3y9-wBf5qlTKn04'> </a><a href='https://3385969a.streaklinks.com/CIIqniKREXahDCv9oAX3j-VL/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3pLV9wdwr2Z5t1dW7c1rsS20q47vW2PgFZ76Dd6HkW6qYFww4slR87W1fqjBQ4HMDl-W6H839_4CP_YkN3CVvCjhq-L2W1lf7yK1jddKGW78XkRS2yJFshW7tGYvg4Vj1xXW6C9z_t2RVYzCW6LMsKW63pqwPW8DRgq758grJrW1gjlGq3qVrtdN5DVR9-17JgHW2CDFrK3Q2JwWW7GqQXj82BMgGW77Dw2s2xQ0nvN8Tc-WjHrvlBW8gqgzG4tsYKpMrcflSmf_c6VB2dSt8hmgqPN8Qg0z6hn6dMW4fpkjc25vyk9W15HL6Y8zLxyNW7D7fx1124N37W7Jdp828PlfV8VG0dzB7bKWtmW4tB6D767WxkTW6nRK085qpX--W38ZBFW2zH-6XW4L7qTS1GW3M6W28NvnF2k_xbhW876kfR6ldnXFW52Yc_L20z_93W4gCc26143mLxM2lbc7tp-rTW1R7mcC9cXs0hW2ftBWZ3TH21FW4MsxDb8Stz1TW8BBV_z2HfsHZW91ZcT95V-FrbW5JkmCn1WZ_0vW37dRLV1RSK9NVl6My_8z3Y59W5lbg2c87W_2zN6jd2N8b6SBXW7lCTDs5FtgrcW3DsQjc7-y36nW86TTgs1VSXWNW5xqnfD2m3g_cW4ywC0k1K5tZlW2x0tNq7YgwVGW52mzwG9hygv0W5_l6qK7j9pWnV1lhtr4-S4MbVsxLhQ76STTnTz6nR4yNzrpW2K02Vy5k_NcCW2w2kg875Y2FYW2tg92r8NHr_TN3tRSmZj3jwPN1Zf5jsrVyKmVxPcdX3Q8DhyW8_FFZ03dG67hW68_2lC3mcSDkW4smZNG1wCG18W8w6cFB8TJKwMN9drfTQkt9pvN3VVgh5shWMhVLmBq91Rn7tzW8NZjjy1Qp7cmW2kLvwJ3KCB34W7zkR8X52j-8TW7XJbWZ12Cpv9W89W-2H4ctqg6f3Rc9vs04'>Blueland Micro Influencer campaign which generated a 13X ROI</a> scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.  

Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! <a href='https://3385969a.streaklinks.com/CIIqniKBwbJUcHgsWwaJ44t2/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3pmW7vpsCs7lQjLTVc36zq5z-q0WW2NzLJh23FxkBW1GDVpJ90T9CQW2L5Fvc745ysVW1HTkR14jdb3QW89xlcK2y7njmW5-bmzh53gJSQW6hG4-z2GwQsgW6VFLZk7xTSg0W5JSTFr2vfP_KW6vNZSR2tNpQ7W8-vPWM7gv167W6r6sDJ2Vp5qnW5pYY9S26SZB0W4q4VKv3TZlJ0W3GRNPJ50TF7_VxqzgW4tchwHW5HDx356JRWlxW38hLnS5WDNYPW1cHyjp1kHXcRW2FS1741CHdpCW5z10sq1Rd_c4W7hv_Qs8Mpc4HW8x5p381fjlp7W4SflQX8lgwK9W2VNpVC98Z5CVW2N20l-7T6TQxW44y_rS8-R1GmW4FjkCb2d-VbmW154Tk66NLj5xW2pMrLw709Sm_W4s6RV01jPY0HW3wyZyq1S0GdcW5KwKph22QTl_W2rmn2Z7NKjpYW2-wGbT4mnvDvW2LhMcJ5SjSnNW3v6gRy713HPxW3GR68W8mg3F6W6Fjhgd5nvNNjN2x9jd9NzljtW42S8_k7Q-__4W4MCb3f97Mk4bW829Jd31-QYNKW5nrHX-4G6nJLW7HtDsX8gMcSWW7Kh7xG8LfNVgW8cpT2T8fJ-bNN6dM8f7LrzcGW1VFzLd3ycBYnW3Ct8_y3RcHKKW8hdfT36Nlh2sW8WjkHS3HQ3JYW2jj2HW5-gn0qW7PcbR27qTdmKW1WjZrM617wDFW6xwtLg8nf7RSN1ZKZSmxlMj_W5zQSl611nzzGW4NHcCZ26MhlJW4Y3DcJ6jX-CkVvmHGZ6T19ZgW3PlXc67pK3cdW23y8wv7_d9RKVlF7372PkKpZW8SX0cd170DtRN2-kj4tgBfbxW3fbqTk91YxL3VRRrm-2bylV3W6HD_pL8tMHbRW9fkY8G2ZbVLzW6BPCj95kD6M6W63g3tY4dVfW3W6by7fP66RG0BW5trd2g3bmNgJf7cNKVq04'>Get 10% OFF signing up in October.</a></p>

 
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p>
This episode is brought to you by Seller Basics:</p>
<p>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode of Lunch with Norm, Norm Farrar welcomes back Melissa Simonson. We'll be discussing how you can be your very own content creator for your brand.<br>
<br>
Make your profits bright this holiday season with Walmart Marketplace. <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>Sign up today</a>. <br>
<br>
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>More about Melissa...</p>
<p>Melissa, a seasoned eCommerce veteran, has transitioned from writing product descriptions in the early 2000s to becoming a viral content creator on TikTok. Her recent videos have landed her in major publications like People Magazine, Glamour, and Newsweek as she promotes healthy, organic alternatives through TikTok Shop. With a focus on sustainable products made from study-backed medicinal herbs, she’s proving that even the most experienced in eCommerce can find a new calling. Now, she's on a mission to bring these innovative, natural products to the masses.</p>
<p> </p>
<p>This episode is brought to you by Stack Influence:<br>
<br>
Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.</p>


<p dir="ltr">   </p>


<ul><li>Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months.<br>
<br>
</li>
<li>Pay influencers only with products (stop negotiating fees)<br>
<br>
</li>
<li>Increase external traffic Amazon sales (get to top page rankings)<br>
<br>
</li>
<li>Get full rights image/video UGC (build your brand with authentic content)<br>
<br>
</li>
<li>100% automated management (don’t lift a finger to get influencer collabs at scale)   </li>
</ul>


<p dir="ltr">Don't believe it? Check out the results from the<a href='https://3385969a.streaklinks.com/CIIqniK4ePn2rKybQgtFez2B/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3nNW5tNm1P12-KPpW5LHJxw5xWjs6W7GJcgl3cMBlJW2rD50M73NC9mW5gjqw63615CLN1P7bYpRShnlW4Vkk-73Wt1_TW4gZH7K6t3PMrW2kBnxC5Hz2RmVPrY1s60MqTQW9jhPZZ4KfPwNW24vYG-8ZZF5bW6lyH1T4cvv3cW8wQtdj2Mn2wyW60rllD1qMsZYW4r5HXc6BWfyFVLq4ZK3F-FxrN7s2T66nL27HN3FjJ0hsK4wDW81nW8v5rBtSwW7mzHw92T43pmN5X6ybPTFrvFW5byMQb1ljnYLW4WZsmH6WCpmmW1yVZj87g2WQCW7mJpnM1DfTXVW5py54h7KQYbgN6mCJ0m6h7vzW8NNL32523dQ3W90VQHl3pZD4TW4JmKlv8p8PzZW6hF0pm68cGrZN7w_bfxRj0sWW1FSVsp8s0p9hW1V7YLt6ZW2X8W99-07l7p-yWBW69RHFh3r3Kt9W76lYFN7BJ--WW8-ywXw1V5wBBN528-CBFv0G0VDPpxl4VbXCnW9dq93M417gZ2W3DLqsc3XwQc9VkkzlP68Dt5nW5vscL154sgysW4MK3JS7d_dl9W4lyG4m42R4p_W34GZ8Z81_3xdF5sjw7ZCmfgW5gbqC_2k9_d2W2qd_kr4P6CBDW4lW38R5w_4BxVzcc6g9jKQC3W6h5_1T6tTr64W522w6g34ZYR5W5H9tcl95zd3TW3dYC-d3DtLw0W203sB86v0PR-W8f0Bwr95cyv4VJNvTf2lS2p2W70L78m5B01Q-N8PF1RBH9xsCW2-lbKc5C6Bh4VWs-_W4pmj3SW68L-zS4p71N-W2KSlTy8mjtXtW6_p_m36VnlyWW1jGKNh8-sbgdW7jNs338ZHpHbVSGsxB4tyjzbW5G3H279dv-rNW5GKSS07swgklVJBgtZ98Z41NW3vzq2Z8dfxyKVk8rpH4dTX5tW2bRyHn3y9-wBf5qlTKn04'> </a><a href='https://3385969a.streaklinks.com/CIIqniKREXahDCv9oAX3j-VL/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3pLV9wdwr2Z5t1dW7c1rsS20q47vW2PgFZ76Dd6HkW6qYFww4slR87W1fqjBQ4HMDl-W6H839_4CP_YkN3CVvCjhq-L2W1lf7yK1jddKGW78XkRS2yJFshW7tGYvg4Vj1xXW6C9z_t2RVYzCW6LMsKW63pqwPW8DRgq758grJrW1gjlGq3qVrtdN5DVR9-17JgHW2CDFrK3Q2JwWW7GqQXj82BMgGW77Dw2s2xQ0nvN8Tc-WjHrvlBW8gqgzG4tsYKpMrcflSmf_c6VB2dSt8hmgqPN8Qg0z6hn6dMW4fpkjc25vyk9W15HL6Y8zLxyNW7D7fx1124N37W7Jdp828PlfV8VG0dzB7bKWtmW4tB6D767WxkTW6nRK085qpX--W38ZBFW2zH-6XW4L7qTS1GW3M6W28NvnF2k_xbhW876kfR6ldnXFW52Yc_L20z_93W4gCc26143mLxM2lbc7tp-rTW1R7mcC9cXs0hW2ftBWZ3TH21FW4MsxDb8Stz1TW8BBV_z2HfsHZW91ZcT95V-FrbW5JkmCn1WZ_0vW37dRLV1RSK9NVl6My_8z3Y59W5lbg2c87W_2zN6jd2N8b6SBXW7lCTDs5FtgrcW3DsQjc7-y36nW86TTgs1VSXWNW5xqnfD2m3g_cW4ywC0k1K5tZlW2x0tNq7YgwVGW52mzwG9hygv0W5_l6qK7j9pWnV1lhtr4-S4MbVsxLhQ76STTnTz6nR4yNzrpW2K02Vy5k_NcCW2w2kg875Y2FYW2tg92r8NHr_TN3tRSmZj3jwPN1Zf5jsrVyKmVxPcdX3Q8DhyW8_FFZ03dG67hW68_2lC3mcSDkW4smZNG1wCG18W8w6cFB8TJKwMN9drfTQkt9pvN3VVgh5shWMhVLmBq91Rn7tzW8NZjjy1Qp7cmW2kLvwJ3KCB34W7zkR8X52j-8TW7XJbWZ12Cpv9W89W-2H4ctqg6f3Rc9vs04'>Blueland Micro Influencer campaign which generated a 13X ROI</a> scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.  <br>
<br>
Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! <a href='https://3385969a.streaklinks.com/CIIqniKBwbJUcHgsWwaJ44t2/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJlF8VMXNW8wM-gK6lZ3pmW7vpsCs7lQjLTVc36zq5z-q0WW2NzLJh23FxkBW1GDVpJ90T9CQW2L5Fvc745ysVW1HTkR14jdb3QW89xlcK2y7njmW5-bmzh53gJSQW6hG4-z2GwQsgW6VFLZk7xTSg0W5JSTFr2vfP_KW6vNZSR2tNpQ7W8-vPWM7gv167W6r6sDJ2Vp5qnW5pYY9S26SZB0W4q4VKv3TZlJ0W3GRNPJ50TF7_VxqzgW4tchwHW5HDx356JRWlxW38hLnS5WDNYPW1cHyjp1kHXcRW2FS1741CHdpCW5z10sq1Rd_c4W7hv_Qs8Mpc4HW8x5p381fjlp7W4SflQX8lgwK9W2VNpVC98Z5CVW2N20l-7T6TQxW44y_rS8-R1GmW4FjkCb2d-VbmW154Tk66NLj5xW2pMrLw709Sm_W4s6RV01jPY0HW3wyZyq1S0GdcW5KwKph22QTl_W2rmn2Z7NKjpYW2-wGbT4mnvDvW2LhMcJ5SjSnNW3v6gRy713HPxW3GR68W8mg3F6W6Fjhgd5nvNNjN2x9jd9NzljtW42S8_k7Q-__4W4MCb3f97Mk4bW829Jd31-QYNKW5nrHX-4G6nJLW7HtDsX8gMcSWW7Kh7xG8LfNVgW8cpT2T8fJ-bNN6dM8f7LrzcGW1VFzLd3ycBYnW3Ct8_y3RcHKKW8hdfT36Nlh2sW8WjkHS3HQ3JYW2jj2HW5-gn0qW7PcbR27qTdmKW1WjZrM617wDFW6xwtLg8nf7RSN1ZKZSmxlMj_W5zQSl611nzzGW4NHcCZ26MhlJW4Y3DcJ6jX-CkVvmHGZ6T19ZgW3PlXc67pK3cdW23y8wv7_d9RKVlF7372PkKpZW8SX0cd170DtRN2-kj4tgBfbxW3fbqTk91YxL3VRRrm-2bylV3W6HD_pL8tMHbRW9fkY8G2ZbVLzW6BPCj95kD6M6W63g3tY4dVfW3W6by7fP66RG0BW5trd2g3bmNgJf7cNKVq04'>Get 10% OFF signing up in October.</a></p>

 
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p><br>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p><br>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p><br>
This episode is brought to you by Seller Basics:</p>
<p><br>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p><br>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p><br>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/u8wkzcd37h7gwka4/Be_Your_Own_content_Creator_For_Your_Brand_19ejnv.mp3" length="57889478" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In this episode of Lunch with Norm, Norm Farrar welcomes back Melissa Simonson. We'll be discussing how you can be your very own content creator for your brand.Make your profits bright this holiday season with Walmart Marketplace. Sign up today. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ 
 
More about Melissa...
Melissa, a seasoned eCommerce veteran, has transitioned from writing product descriptions in the early 2000s to becoming a viral content creator on TikTok. Her recent videos have landed her in major publications like People Magazine, Glamour, and Newsweek as she promotes healthy, organic alternatives through TikTok Shop. With a focus on sustainable products made from study-backed medicinal herbs, she’s proving that even the most experienced in eCommerce can find a new calling. Now, she's on a mission to bring these innovative, natural products to the masses.
 
This episode is brought to you by Stack Influence:Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.


   


Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months.
Pay influencers only with products (stop negotiating fees)
Increase external traffic Amazon sales (get to top page rankings)
Get full rights image/video UGC (build your brand with authentic content)
100% automated management (don’t lift a finger to get influencer collabs at scale)   


Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.  Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! Get 10% OFF signing up in October.

 
 
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3609</itunes:duration>
                <itunes:episode>616</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Increase Your Amazon Growth With Micro Influencers | William Gasner | Ep. 618</title>
        <itunes:title>Increase Your Amazon Growth With Micro Influencers | William Gasner | Ep. 618</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/increase-your-amazon-growth-with-micro-influencers-william-gasner-ep-617/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/increase-your-amazon-growth-with-micro-influencers-william-gasner-ep-617/#comments</comments>        <pubDate>Fri, 27 Sep 2024 14:35:01 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/641f5a90-dce0-3c57-b21f-29470eec1947</guid>
                                    <description><![CDATA[<p>In this episode of Lunch with Norm, Norm Farrar welcomes William Gasner, the CMO and Co-Founder of Stack Influence. In this episode we are talking about how to drive external traffic to Amazon listings using influencers.</p>
<p> </p>
<p>Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>More about William...</p>
<p>Our guest is a 6 time founder, 7-figure Amazon seller, and the co-founder and CMO of Stack Influence – the leading micro-influencer marketing platform for Amazon merchants. He has been featured in Forbes, Business Insider, and Wired for his thoughts on the influencer industry and Amazon marketing ecosystem.</p>
<p> </p>
<p>This episode is brought to you by Stack Influence:</p>
<p>Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.</p>
 

<p dir="ltr">Don't believe it? Check out the results from the<a href='https://3385969a.streaklinks.com/CGiClpJHx84C2u6w8gyzSjHF/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJl22-6qcW7lCdLW6lZ3kqW1mt18M8rmBV2W1_F4wP3T4n2GW2q7Q-N4H9qgDW8lP7pq7Wthm6VK7FBb6Hk1TlN5r42yl7cjr1W1W06lW46BDdrW3pGvHy4Bh5_KN4sk0V3l2K35V_GHvb8cDKJWVxkR4m8Jw1-0W85hR0Y3HW6HxW6sT21n2SybVPVrV_6B5_XJR0W445wQD4lS523W6CTYFl3dWfwVW4pZcBW6vj9wjVtz8gq4JW9rTW6yrSy41phHLlW6jgXW84sLtQxW56rzn77rThGvW3hq5BJ8Wdm47W7JxtWy692gDBVpyWGs5k-C00f438r7v04'> </a><a href='https://3385969a.streaklinks.com/CGiClqaMjOWEAa59RgJfnqqW/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJl22-6qcW7lCdLW6lZ3kqW1mt18M8rmBV2W1_F4wP3T4n2GW2q7Q-N4H9qgDW8lP7pq7Wthm6VK7FBb6Hk1TlN5r42yl7cjr1W1W06lW46BDdrW3pGvHy4Bh5_KN4sk0V3l2K35V_GHvb8cDKJWVxkR4m8Jw1-0W85hR0Y3HW6HxW6sT21n2SybVPVrV_6B5_XJR0W445wQD4lS523W6CTYFl3dWfwVW4pZcBW6vj9wjVtz8gq4JW9rTW6yrSy41phHLlW6jgXW84sLtQxW56rzn77rThGvW3hq5BJ8Wdm47W7JxtWy692gDBVpyWGs5k-C00f438r7v04'>Blueland Micro Influencer campaign which generated a 13X ROI</a> scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing. </p>
<p dir="ltr">Increase your Amazon listings ranking for targeted keywords before Oct Prime Day is upon us! <a href='https://3385969a.streaklinks.com/CGiClpVKCjFsusTJYgTmLK4R/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJl22-6qcW7lCdLW6lZ3lWVJD8XZ9bsNyxV6yNN_5mFqxJW6Dtfc14xYHxjW8ZYtW11tcDJ2N8NstmCHH8mKW7trQCB6MThqlN4KJwX1z3NYKW62WNpC3Wr5h5W9gWZTz2DrMKlW7FrsjV21V4sBW4_jYwn8_2H5NW4yF7Z83nLzgLW5fV5Zq2J3r8nW7DKbC164Y4PFW5k7kqt2w3X4tW42TMMZ3hNx69W5rY-vj57PY76W8JtmDR3rnLzNW376FGW8vg4HNW4GNzGg2D9hFMW6jYdfG7bWx6bW2MyKV35JQ27yN155wxc-gbK3W7S5_3X3LMKMNf4FNTB604'>Get 10% OFF signing up in September.</a></p>

<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p>
This episode is brought to you by Seller Basics:</p>
<p>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode of Lunch with Norm, Norm Farrar welcomes William Gasner, the CMO and Co-Founder of Stack Influence. In this episode we are talking about how to drive external traffic to Amazon listings using influencers.</p>
<p> </p>
<p>Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>More about William...</p>
<p>Our guest is a 6 time founder, 7-figure Amazon seller, and the co-founder and CMO of Stack Influence – the leading micro-influencer marketing platform for Amazon merchants. He has been featured in Forbes, Business Insider, and Wired for his thoughts on the influencer industry and Amazon marketing ecosystem.</p>
<p> </p>
<p>This episode is brought to you by Stack Influence:</p>
<p>Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.</p>
 

<p dir="ltr">Don't believe it? Check out the results from the<a href='https://3385969a.streaklinks.com/CGiClpJHx84C2u6w8gyzSjHF/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJl22-6qcW7lCdLW6lZ3kqW1mt18M8rmBV2W1_F4wP3T4n2GW2q7Q-N4H9qgDW8lP7pq7Wthm6VK7FBb6Hk1TlN5r42yl7cjr1W1W06lW46BDdrW3pGvHy4Bh5_KN4sk0V3l2K35V_GHvb8cDKJWVxkR4m8Jw1-0W85hR0Y3HW6HxW6sT21n2SybVPVrV_6B5_XJR0W445wQD4lS523W6CTYFl3dWfwVW4pZcBW6vj9wjVtz8gq4JW9rTW6yrSy41phHLlW6jgXW84sLtQxW56rzn77rThGvW3hq5BJ8Wdm47W7JxtWy692gDBVpyWGs5k-C00f438r7v04'> </a><a href='https://3385969a.streaklinks.com/CGiClqaMjOWEAa59RgJfnqqW/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJl22-6qcW7lCdLW6lZ3kqW1mt18M8rmBV2W1_F4wP3T4n2GW2q7Q-N4H9qgDW8lP7pq7Wthm6VK7FBb6Hk1TlN5r42yl7cjr1W1W06lW46BDdrW3pGvHy4Bh5_KN4sk0V3l2K35V_GHvb8cDKJWVxkR4m8Jw1-0W85hR0Y3HW6HxW6sT21n2SybVPVrV_6B5_XJR0W445wQD4lS523W6CTYFl3dWfwVW4pZcBW6vj9wjVtz8gq4JW9rTW6yrSy41phHLlW6jgXW84sLtQxW56rzn77rThGvW3hq5BJ8Wdm47W7JxtWy692gDBVpyWGs5k-C00f438r7v04'>Blueland Micro Influencer campaign which generated a 13X ROI</a> scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing. </p>
<p dir="ltr">Increase your Amazon listings ranking for targeted keywords before Oct Prime Day is upon us! <a href='https://3385969a.streaklinks.com/CGiClpVKCjFsusTJYgTmLK4R/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJl22-6qcW7lCdLW6lZ3lWVJD8XZ9bsNyxV6yNN_5mFqxJW6Dtfc14xYHxjW8ZYtW11tcDJ2N8NstmCHH8mKW7trQCB6MThqlN4KJwX1z3NYKW62WNpC3Wr5h5W9gWZTz2DrMKlW7FrsjV21V4sBW4_jYwn8_2H5NW4yF7Z83nLzgLW5fV5Zq2J3r8nW7DKbC164Y4PFW5k7kqt2w3X4tW42TMMZ3hNx69W5rY-vj57PY76W8JtmDR3rnLzNW376FGW8vg4HNW4GNzGg2D9hFMW6jYdfG7bWx6bW2MyKV35JQ27yN155wxc-gbK3W7S5_3X3LMKMNf4FNTB604'>Get 10% OFF signing up in September.</a></p>

<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p><br>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p><br>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p><br>
This episode is brought to you by Seller Basics:</p>
<p><br>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p><br>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p><br>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/tc65xzkr6y8tkgqk/Increase_Your_Amazon_growth_With_Micro_Influencers_1_1_6an4c.mp3" length="49256417" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In this episode of Lunch with Norm, Norm Farrar welcomes William Gasner, the CMO and Co-Founder of Stack Influence. In this episode we are talking about how to drive external traffic to Amazon listings using influencers.
 
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ 
 
More about William...
Our guest is a 6 time founder, 7-figure Amazon seller, and the co-founder and CMO of Stack Influence – the leading micro-influencer marketing platform for Amazon merchants. He has been featured in Forbes, Business Insider, and Wired for his thoughts on the influencer industry and Amazon marketing ecosystem.
 
This episode is brought to you by Stack Influence:
Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.
 

Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing. 
Increase your Amazon listings ranking for targeted keywords before Oct Prime Day is upon us! Get 10% OFF signing up in September.

 
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3069</itunes:duration>
                <itunes:episode>615</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>2 Things to Thrive in the World of AI | Mark De Grasse | Ep. 617</title>
        <itunes:title>2 Things to Thrive in the World of AI | Mark De Grasse | Ep. 617</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/2-things-to-thrive-in-the-world-of-ai-mark-de-grasse-ep-617/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/2-things-to-thrive-in-the-world-of-ai-mark-de-grasse-ep-617/#comments</comments>        <pubDate>Mon, 16 Sep 2024 08:00:00 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/82f1c31b-6860-3736-b1ba-3f30722a35ec</guid>
                                    <description><![CDATA[<p>In this episode of Lunch with Norm, Norm Farrar welcomes Mark De Grasse, the former President of Digital Marketer. In this episode we discuss how AI is the biggest thing since the internet and the only 2 things you can do to prepare for an uncertain future. This episode is a must-listen for entrepreneurs looking to optimize their business operations and drive sustained growth.</p>
<p> </p>
<p>Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>More about Mark...</p>
<p>Our guest is the former President of DigitalMarketer.com, a $10 million marketing education development platform that has helped over 120,000 marketers and companies to learn everything necessary to succeed in marketing online. He has worked with over 2,000 business owners and content creators to develop hundreds of successful brands, companies, and marketing campaigns.</p>
<p> </p>
<p>This episode is brought to you by Stack Influence:</p>
<p>Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.</p>
 

<p dir="ltr">Don't believe it? Check out the results from the<a href='https://3385969a.streaklinks.com/CGiClpJHx84C2u6w8gyzSjHF/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJl22-6qcW7lCdLW6lZ3kqW1mt18M8rmBV2W1_F4wP3T4n2GW2q7Q-N4H9qgDW8lP7pq7Wthm6VK7FBb6Hk1TlN5r42yl7cjr1W1W06lW46BDdrW3pGvHy4Bh5_KN4sk0V3l2K35V_GHvb8cDKJWVxkR4m8Jw1-0W85hR0Y3HW6HxW6sT21n2SybVPVrV_6B5_XJR0W445wQD4lS523W6CTYFl3dWfwVW4pZcBW6vj9wjVtz8gq4JW9rTW6yrSy41phHLlW6jgXW84sLtQxW56rzn77rThGvW3hq5BJ8Wdm47W7JxtWy692gDBVpyWGs5k-C00f438r7v04'> </a><a href='https://3385969a.streaklinks.com/CGiClqaMjOWEAa59RgJfnqqW/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJl22-6qcW7lCdLW6lZ3kqW1mt18M8rmBV2W1_F4wP3T4n2GW2q7Q-N4H9qgDW8lP7pq7Wthm6VK7FBb6Hk1TlN5r42yl7cjr1W1W06lW46BDdrW3pGvHy4Bh5_KN4sk0V3l2K35V_GHvb8cDKJWVxkR4m8Jw1-0W85hR0Y3HW6HxW6sT21n2SybVPVrV_6B5_XJR0W445wQD4lS523W6CTYFl3dWfwVW4pZcBW6vj9wjVtz8gq4JW9rTW6yrSy41phHLlW6jgXW84sLtQxW56rzn77rThGvW3hq5BJ8Wdm47W7JxtWy692gDBVpyWGs5k-C00f438r7v04'>Blueland Micro Influencer campaign which generated a 13X ROI</a> scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing. </p>
<p dir="ltr">Increase your Amazon listings ranking for targeted keywords before Oct Prime Day is upon us! <a href='https://3385969a.streaklinks.com/CGiClpVKCjFsusTJYgTmLK4R/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJl22-6qcW7lCdLW6lZ3lWVJD8XZ9bsNyxV6yNN_5mFqxJW6Dtfc14xYHxjW8ZYtW11tcDJ2N8NstmCHH8mKW7trQCB6MThqlN4KJwX1z3NYKW62WNpC3Wr5h5W9gWZTz2DrMKlW7FrsjV21V4sBW4_jYwn8_2H5NW4yF7Z83nLzgLW5fV5Zq2J3r8nW7DKbC164Y4PFW5k7kqt2w3X4tW42TMMZ3hNx69W5rY-vj57PY76W8JtmDR3rnLzNW376FGW8vg4HNW4GNzGg2D9hFMW6jYdfG7bWx6bW2MyKV35JQ27yN155wxc-gbK3W7S5_3X3LMKMNf4FNTB604'>Get 10% OFF signing up in September.</a></p>

<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p>
This episode is brought to you by Seller Basics:</p>
<p>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode of Lunch with Norm, Norm Farrar welcomes Mark De Grasse, the former President of Digital Marketer. In this episode we discuss how AI is the biggest thing since the internet and the only 2 things you can do to prepare for an uncertain future. This episode is a must-listen for entrepreneurs looking to optimize their business operations and drive sustained growth.</p>
<p> </p>
<p>Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>More about Mark...</p>
<p>Our guest is the former President of DigitalMarketer.com, a $10 million marketing education development platform that has helped over 120,000 marketers and companies to learn everything necessary to succeed in marketing online. He has worked with over 2,000 business owners and content creators to develop hundreds of successful brands, companies, and marketing campaigns.</p>
<p> </p>
<p>This episode is brought to you by Stack Influence:</p>
<p>Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.</p>
 

<p dir="ltr">Don't believe it? Check out the results from the<a href='https://3385969a.streaklinks.com/CGiClpJHx84C2u6w8gyzSjHF/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJl22-6qcW7lCdLW6lZ3kqW1mt18M8rmBV2W1_F4wP3T4n2GW2q7Q-N4H9qgDW8lP7pq7Wthm6VK7FBb6Hk1TlN5r42yl7cjr1W1W06lW46BDdrW3pGvHy4Bh5_KN4sk0V3l2K35V_GHvb8cDKJWVxkR4m8Jw1-0W85hR0Y3HW6HxW6sT21n2SybVPVrV_6B5_XJR0W445wQD4lS523W6CTYFl3dWfwVW4pZcBW6vj9wjVtz8gq4JW9rTW6yrSy41phHLlW6jgXW84sLtQxW56rzn77rThGvW3hq5BJ8Wdm47W7JxtWy692gDBVpyWGs5k-C00f438r7v04'> </a><a href='https://3385969a.streaklinks.com/CGiClqaMjOWEAa59RgJfnqqW/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJl22-6qcW7lCdLW6lZ3kqW1mt18M8rmBV2W1_F4wP3T4n2GW2q7Q-N4H9qgDW8lP7pq7Wthm6VK7FBb6Hk1TlN5r42yl7cjr1W1W06lW46BDdrW3pGvHy4Bh5_KN4sk0V3l2K35V_GHvb8cDKJWVxkR4m8Jw1-0W85hR0Y3HW6HxW6sT21n2SybVPVrV_6B5_XJR0W445wQD4lS523W6CTYFl3dWfwVW4pZcBW6vj9wjVtz8gq4JW9rTW6yrSy41phHLlW6jgXW84sLtQxW56rzn77rThGvW3hq5BJ8Wdm47W7JxtWy692gDBVpyWGs5k-C00f438r7v04'>Blueland Micro Influencer campaign which generated a 13X ROI</a> scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing. </p>
<p dir="ltr">Increase your Amazon listings ranking for targeted keywords before Oct Prime Day is upon us! <a href='https://3385969a.streaklinks.com/CGiClpVKCjFsusTJYgTmLK4R/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJl22-6qcW7lCdLW6lZ3lWVJD8XZ9bsNyxV6yNN_5mFqxJW6Dtfc14xYHxjW8ZYtW11tcDJ2N8NstmCHH8mKW7trQCB6MThqlN4KJwX1z3NYKW62WNpC3Wr5h5W9gWZTz2DrMKlW7FrsjV21V4sBW4_jYwn8_2H5NW4yF7Z83nLzgLW5fV5Zq2J3r8nW7DKbC164Y4PFW5k7kqt2w3X4tW42TMMZ3hNx69W5rY-vj57PY76W8JtmDR3rnLzNW376FGW8vg4HNW4GNzGg2D9hFMW6jYdfG7bWx6bW2MyKV35JQ27yN155wxc-gbK3W7S5_3X3LMKMNf4FNTB604'>Get 10% OFF signing up in September.</a></p>

<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p><br>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p><br>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p><br>
This episode is brought to you by Seller Basics:</p>
<p><br>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p><br>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p><br>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/4fxarjjehn9df4tt/2_Things_to_Thrive_in_the_World_of_AI83bts.m4a" length="56647751" type="audio/x-m4a"/>
        <itunes:summary><![CDATA[In this episode of Lunch with Norm, Norm Farrar welcomes Mark De Grasse, the former President of Digital Marketer. In this episode we discuss how AI is the biggest thing since the internet and the only 2 things you can do to prepare for an uncertain future. This episode is a must-listen for entrepreneurs looking to optimize their business operations and drive sustained growth.
 
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ 
 
More about Mark...
Our guest is the former President of DigitalMarketer.com, a $10 million marketing education development platform that has helped over 120,000 marketers and companies to learn everything necessary to succeed in marketing online. He has worked with over 2,000 business owners and content creators to develop hundreds of successful brands, companies, and marketing campaigns.
 
This episode is brought to you by Stack Influence:
Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.
 

Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing. 
Increase your Amazon listings ranking for targeted keywords before Oct Prime Day is upon us! Get 10% OFF signing up in September.

 
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3568</itunes:duration>
                <itunes:episode>614</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>5 Hacks That Will Help Your Brand Scale | Josh Hadley | Ep. 616</title>
        <itunes:title>5 Hacks That Will Help Your Brand Scale | Josh Hadley | Ep. 616</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/5-hacks-that-will-help-your-brand-scale-josh-hadley-ep-616/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/5-hacks-that-will-help-your-brand-scale-josh-hadley-ep-616/#comments</comments>        <pubDate>Mon, 09 Sep 2024 19:30:07 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/cab855d3-ad8a-3aa3-9e77-15987f4b40e1</guid>
                                    <description><![CDATA[<p>In this episode of Lunch with Norm, Norm Farrar welcomes Josh Hadley to discuss game-changing strategies for business growth and team management. Josh introduces the 1-3-1-1 Process, a powerful framework for setting and achieving goals. Plus, learn how to leverage AI to create role profiles that keep everyone on your team accountable. This episode is a must-listen for entrepreneurs looking to optimize their business operations and drive sustained growth.</p>
<p> </p>
<p>Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>More about Josh...</p>
<p>Josh Hadley, is the founder and CEO of an 8 figure e-commerce business &amp; host of the Ecomm Breakthrough Podcast. His career began in a leadership development program at American Airlines after he received an MBA from the University of Utah in 2014. While Josh was employed at American Airlines, he and his wife started a custom wedding invitation business that they worked on together in the evenings. Since then, their business has pivoted into a stationery empire with over 1,500 products. Josh is also the host of the Ecomm Breakthrough Podcast, where he interviews inspiring business leaders within E-commerce. The purpose of the show is to help share actionable steps a business owner can take, to grow from a 7-figure ecomm business to 8-figures and beyond. Josh loves working together with his wife in their business as they raise their 4 children in Dallas, Texas.</p>
<p> </p>
<p>This episode is brought to you by Stack Influence:</p>
<p>Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.</p>


<p dir="ltr">  </p>


<p dir="ltr">Don't believe it? Check out the results from the<a href='https://3385969a.streaklinks.com/CGiClpJHx84C2u6w8gyzSjHF/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJl22-6qcW7lCdLW6lZ3kqW1mt18M8rmBV2W1_F4wP3T4n2GW2q7Q-N4H9qgDW8lP7pq7Wthm6VK7FBb6Hk1TlN5r42yl7cjr1W1W06lW46BDdrW3pGvHy4Bh5_KN4sk0V3l2K35V_GHvb8cDKJWVxkR4m8Jw1-0W85hR0Y3HW6HxW6sT21n2SybVPVrV_6B5_XJR0W445wQD4lS523W6CTYFl3dWfwVW4pZcBW6vj9wjVtz8gq4JW9rTW6yrSy41phHLlW6jgXW84sLtQxW56rzn77rThGvW3hq5BJ8Wdm47W7JxtWy692gDBVpyWGs5k-C00f438r7v04'> </a><a href='https://3385969a.streaklinks.com/CGiClqaMjOWEAa59RgJfnqqW/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJl22-6qcW7lCdLW6lZ3kqW1mt18M8rmBV2W1_F4wP3T4n2GW2q7Q-N4H9qgDW8lP7pq7Wthm6VK7FBb6Hk1TlN5r42yl7cjr1W1W06lW46BDdrW3pGvHy4Bh5_KN4sk0V3l2K35V_GHvb8cDKJWVxkR4m8Jw1-0W85hR0Y3HW6HxW6sT21n2SybVPVrV_6B5_XJR0W445wQD4lS523W6CTYFl3dWfwVW4pZcBW6vj9wjVtz8gq4JW9rTW6yrSy41phHLlW6jgXW84sLtQxW56rzn77rThGvW3hq5BJ8Wdm47W7JxtWy692gDBVpyWGs5k-C00f438r7v04'>Blueland Micro Influencer campaign which generated a 13X ROI</a> scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing. </p>
<p dir="ltr">Increase your Amazon listings ranking for targeted keywords before Oct Prime Day is upon us! <a href='https://3385969a.streaklinks.com/CGiClpVKCjFsusTJYgTmLK4R/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJl22-6qcW7lCdLW6lZ3lWVJD8XZ9bsNyxV6yNN_5mFqxJW6Dtfc14xYHxjW8ZYtW11tcDJ2N8NstmCHH8mKW7trQCB6MThqlN4KJwX1z3NYKW62WNpC3Wr5h5W9gWZTz2DrMKlW7FrsjV21V4sBW4_jYwn8_2H5NW4yF7Z83nLzgLW5fV5Zq2J3r8nW7DKbC164Y4PFW5k7kqt2w3X4tW42TMMZ3hNx69W5rY-vj57PY76W8JtmDR3rnLzNW376FGW8vg4HNW4GNzGg2D9hFMW6jYdfG7bWx6bW2MyKV35JQ27yN155wxc-gbK3W7S5_3X3LMKMNf4FNTB604'>Get 10% OFF signing up in September.</a></p>

<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p>
This episode is brought to you by Seller Basics:</p>
<p>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode of Lunch with Norm, Norm Farrar welcomes Josh Hadley to discuss game-changing strategies for business growth and team management. Josh introduces the 1-3-1-1 Process, a powerful framework for setting and achieving goals. Plus, learn how to leverage AI to create role profiles that keep everyone on your team accountable. This episode is a must-listen for entrepreneurs looking to optimize their business operations and drive sustained growth.</p>
<p> </p>
<p>Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>More about Josh...</p>
<p>Josh Hadley, is the founder and CEO of an 8 figure e-commerce business &amp; host of the Ecomm Breakthrough Podcast. His career began in a leadership development program at American Airlines after he received an MBA from the University of Utah in 2014. While Josh was employed at American Airlines, he and his wife started a custom wedding invitation business that they worked on together in the evenings. Since then, their business has pivoted into a stationery empire with over 1,500 products. Josh is also the host of the Ecomm Breakthrough Podcast, where he interviews inspiring business leaders within E-commerce. The purpose of the show is to help share actionable steps a business owner can take, to grow from a 7-figure ecomm business to 8-figures and beyond. Josh loves working together with his wife in their business as they raise their 4 children in Dallas, Texas.</p>
<p> </p>
<p>This episode is brought to you by Stack Influence:</p>
<p>Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.</p>


<p dir="ltr">  </p>


<p dir="ltr">Don't believe it? Check out the results from the<a href='https://3385969a.streaklinks.com/CGiClpJHx84C2u6w8gyzSjHF/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJl22-6qcW7lCdLW6lZ3kqW1mt18M8rmBV2W1_F4wP3T4n2GW2q7Q-N4H9qgDW8lP7pq7Wthm6VK7FBb6Hk1TlN5r42yl7cjr1W1W06lW46BDdrW3pGvHy4Bh5_KN4sk0V3l2K35V_GHvb8cDKJWVxkR4m8Jw1-0W85hR0Y3HW6HxW6sT21n2SybVPVrV_6B5_XJR0W445wQD4lS523W6CTYFl3dWfwVW4pZcBW6vj9wjVtz8gq4JW9rTW6yrSy41phHLlW6jgXW84sLtQxW56rzn77rThGvW3hq5BJ8Wdm47W7JxtWy692gDBVpyWGs5k-C00f438r7v04'> </a><a href='https://3385969a.streaklinks.com/CGiClqaMjOWEAa59RgJfnqqW/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJl22-6qcW7lCdLW6lZ3kqW1mt18M8rmBV2W1_F4wP3T4n2GW2q7Q-N4H9qgDW8lP7pq7Wthm6VK7FBb6Hk1TlN5r42yl7cjr1W1W06lW46BDdrW3pGvHy4Bh5_KN4sk0V3l2K35V_GHvb8cDKJWVxkR4m8Jw1-0W85hR0Y3HW6HxW6sT21n2SybVPVrV_6B5_XJR0W445wQD4lS523W6CTYFl3dWfwVW4pZcBW6vj9wjVtz8gq4JW9rTW6yrSy41phHLlW6jgXW84sLtQxW56rzn77rThGvW3hq5BJ8Wdm47W7JxtWy692gDBVpyWGs5k-C00f438r7v04'>Blueland Micro Influencer campaign which generated a 13X ROI</a> scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing. </p>
<p dir="ltr">Increase your Amazon listings ranking for targeted keywords before Oct Prime Day is upon us! <a href='https://3385969a.streaklinks.com/CGiClpVKCjFsusTJYgTmLK4R/https%3A%2F%2Fc2x2204.na1.hs-sales-engage.com%2FCtc%2FLS%2B23284%2Fc2x2204%2FJl22-6qcW7lCdLW6lZ3lWVJD8XZ9bsNyxV6yNN_5mFqxJW6Dtfc14xYHxjW8ZYtW11tcDJ2N8NstmCHH8mKW7trQCB6MThqlN4KJwX1z3NYKW62WNpC3Wr5h5W9gWZTz2DrMKlW7FrsjV21V4sBW4_jYwn8_2H5NW4yF7Z83nLzgLW5fV5Zq2J3r8nW7DKbC164Y4PFW5k7kqt2w3X4tW42TMMZ3hNx69W5rY-vj57PY76W8JtmDR3rnLzNW376FGW8vg4HNW4GNzGg2D9hFMW6jYdfG7bWx6bW2MyKV35JQ27yN155wxc-gbK3W7S5_3X3LMKMNf4FNTB604'>Get 10% OFF signing up in September.</a></p>

<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p><br>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p><br>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p><br>
This episode is brought to you by Seller Basics:</p>
<p><br>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p><br>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p><br>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/6favm8gsriaksduz/5_Hacks_That_Will_Help_Your_Brand_Scale_17vg8l.mp3" length="45988527" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In this episode of Lunch with Norm, Norm Farrar welcomes Josh Hadley to discuss game-changing strategies for business growth and team management. Josh introduces the 1-3-1-1 Process, a powerful framework for setting and achieving goals. Plus, learn how to leverage AI to create role profiles that keep everyone on your team accountable. This episode is a must-listen for entrepreneurs looking to optimize their business operations and drive sustained growth.
 
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ 
 
More about Josh...
Josh Hadley, is the founder and CEO of an 8 figure e-commerce business &amp; host of the Ecomm Breakthrough Podcast. His career began in a leadership development program at American Airlines after he received an MBA from the University of Utah in 2014. While Josh was employed at American Airlines, he and his wife started a custom wedding invitation business that they worked on together in the evenings. Since then, their business has pivoted into a stationery empire with over 1,500 products. Josh is also the host of the Ecomm Breakthrough Podcast, where he interviews inspiring business leaders within E-commerce. The purpose of the show is to help share actionable steps a business owner can take, to grow from a 7-figure ecomm business to 8-figures and beyond. Josh loves working together with his wife in their business as they raise their 4 children in Dallas, Texas.
 
This episode is brought to you by Stack Influence:
Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.


  


Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing. 
Increase your Amazon listings ranking for targeted keywords before Oct Prime Day is upon us! Get 10% OFF signing up in September.

 
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2865</itunes:duration>
                <itunes:episode>613</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>From 10M to 200M - How to Build Systems (So Your Business Runs Without You) | Ryan Deiss | Ep. 615</title>
        <itunes:title>From 10M to 200M - How to Build Systems (So Your Business Runs Without You) | Ryan Deiss | Ep. 615</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/from-10m-to-200m-how-to-build-systems/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/from-10m-to-200m-how-to-build-systems/#comments</comments>        <pubDate>Mon, 02 Sep 2024 09:00:00 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/8cf87e69-c12f-3c1c-8800-432439953a40</guid>
                                    <description><![CDATA[<p>In this episode of Lunch with Norm, Norm Farrar is joined by Ryan, who shares his expertise on the business systems necessary to scale a company to nine figures. From creating a growth engine to systemizing operations, Ryan provides invaluable advice for entrepreneurs aiming to achieve massive growth. Discover the power of visualizing your customer journey, the importance of selling and serving before systemizing, and how to focus on key metrics to optimize your growth engine.</p>
<p> </p>
<p>Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>More about Ryan...</p>
<p>Ryan Deiss is a best selling author, founder of multiple companies collectively employing hundreds around the globe, and one of the most dynamic speakers on marketing in the United States today. Ryan is the founder and CEO of DigitalMarketer.com and Founder and Managing Partner of RivalBrands.com and plattr.com.</p>
<p> </p>
<p>Ryan is the creator of the “Customer Value Optimization” methodology and have introduced and popularized many of the digital selling strategies that modern companies now take for granted. Ryan is also the founder and host of the Traffic &amp; Conversion Summit, the largest digital marketing conversion conference in North America.</p>
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p>
This episode is brought to you by Seller Basics:</p>
<p>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode of Lunch with Norm, Norm Farrar is joined by Ryan, who shares his expertise on the business systems necessary to scale a company to nine figures. From creating a growth engine to systemizing operations, Ryan provides invaluable advice for entrepreneurs aiming to achieve massive growth. Discover the power of visualizing your customer journey, the importance of selling and serving before systemizing, and how to focus on key metrics to optimize your growth engine.</p>
<p> </p>
<p>Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>More about Ryan...</p>
<p>Ryan Deiss is a best selling author, founder of multiple companies collectively employing hundreds around the globe, and one of the most dynamic speakers on marketing in the United States today. Ryan is the founder and CEO of DigitalMarketer.com and Founder and Managing Partner of RivalBrands.com and plattr.com.</p>
<p> </p>
<p>Ryan is the creator of the “Customer Value Optimization” methodology and have introduced and popularized many of the digital selling strategies that modern companies now take for granted. Ryan is also the founder and host of the Traffic &amp; Conversion Summit, the largest digital marketing conversion conference in North America.</p>
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p><br>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p><br>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p><br>
This episode is brought to you by Seller Basics:</p>
<p><br>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p><br>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p><br>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/uff4gyezwr8xgewx/From_10M_to_200M_-_How_to_Build_Systems_166gbp.mp3" length="52965037" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In this episode of Lunch with Norm, Norm Farrar is joined by Ryan, who shares his expertise on the business systems necessary to scale a company to nine figures. From creating a growth engine to systemizing operations, Ryan provides invaluable advice for entrepreneurs aiming to achieve massive growth. Discover the power of visualizing your customer journey, the importance of selling and serving before systemizing, and how to focus on key metrics to optimize your growth engine.
 
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ 
 
More about Ryan...
Ryan Deiss is a best selling author, founder of multiple companies collectively employing hundreds around the globe, and one of the most dynamic speakers on marketing in the United States today. Ryan is the founder and CEO of DigitalMarketer.com and Founder and Managing Partner of RivalBrands.com and plattr.com.
 
Ryan is the creator of the “Customer Value Optimization” methodology and have introduced and popularized many of the digital selling strategies that modern companies now take for granted. Ryan is also the founder and host of the Traffic &amp; Conversion Summit, the largest digital marketing conversion conference in North America.
 
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3301</itunes:duration>
                <itunes:episode>612</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Catching the AI Wave - Create Your Own GPTs | Colin Campell | Ep. 614</title>
        <itunes:title>Catching the AI Wave - Create Your Own GPTs | Colin Campell | Ep. 614</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/catching-the-ai-wave-create-your-own-gpts-colin-campell-ep-614/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/catching-the-ai-wave-create-your-own-gpts-colin-campell-ep-614/#comments</comments>        <pubDate>Mon, 26 Aug 2024 14:56:10 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/53ea3a00-9ed7-34fd-8c3e-34b441126985</guid>
                                    <description><![CDATA[<p>Learn how you can catch the AI wave with Colin Campbell! Don't get left in the dust. In this episode, find out how to create your own GPTs. Learn about Amazon FBA 2023 with Norm Farrar on the Lunch With Norm Podcast!</p>
<p> </p>
<p>Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>More about Colin...</p>
<p>Our guest is the author of #1 Best-seller Start. Scale. Exit. Repeat. He has co-founded several Internet and technology companies, including Internet Direct, Tucows, and Hostopia. He and his partners continue to launch new companies including Startup. club, Paw.com, and Meowingtons.com.</p>
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p>
This episode is brought to you by Seller Basics:</p>
<p>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Learn how you can catch the AI wave with Colin Campbell! Don't get left in the dust. In this episode, find out how to create your own GPTs. Learn about Amazon FBA 2023 with Norm Farrar on the Lunch With Norm Podcast!</p>
<p> </p>
<p>Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p> </p>
<p>More about Colin...</p>
<p>Our guest is the author of #1 Best-seller Start. Scale. Exit. Repeat. He has co-founded several Internet and technology companies, including Internet Direct, Tucows, and Hostopia. He and his partners continue to launch new companies including Startup. club, Paw.com, and Meowingtons.com.</p>
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p><br>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p><br>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p><br>
This episode is brought to you by Seller Basics:</p>
<p><br>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p><br>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p><br>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/3zg7get5wcku4xjy/Catching_the_AI_Wave_-_Create_Your_Own_GPTs_18z95c.mp3" length="51636461" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Learn how you can catch the AI wave with Colin Campbell! Don't get left in the dust. In this episode, find out how to create your own GPTs. Learn about Amazon FBA 2023 with Norm Farrar on the Lunch With Norm Podcast!
 
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ 
 
More about Colin...
Our guest is the author of #1 Best-seller Start. Scale. Exit. Repeat. He has co-founded several Internet and technology companies, including Internet Direct, Tucows, and Hostopia. He and his partners continue to launch new companies including Startup. club, Paw.com, and Meowingtons.com.
 
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3218</itunes:duration>
                <itunes:episode>611</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Social Media Posts in Seconds! Streamline Your Social Media Marketing With AI | Michael Campbell | Ep. 613</title>
        <itunes:title>Social Media Posts in Seconds! Streamline Your Social Media Marketing With AI | Michael Campbell | Ep. 613</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/social-media-in-seconds-streamline-your-social-media-with-ai-michael-campbell-ep-613/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/social-media-in-seconds-streamline-your-social-media-with-ai-michael-campbell-ep-613/#comments</comments>        <pubDate>Mon, 19 Aug 2024 17:49:25 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/3b3fbfd5-abbb-3faa-a475-70d7ffdfc3ce</guid>
                                    <description><![CDATA[<p>I’ve been very excited for this upcoming episode with Founder of Pencila, Michael Campbell. Be blown away with how easy it is to implement AI into your social media marketing using Pencila. It’s a game-changer. Basically a click of a button, you will have graphics, templates, and so much more. You’re not going to want to miss this.</p>
<p>Check out https://pencila.com/pro and use NORM50 to get 50% off for the year.</p>
<p> </p>
<p>This episode is proudly sponsored by Walmart Marketplace - <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy </a></p>
<p>One of the best ways to expand your reach to new customers and grow your business is through Walmart Marketplace. Sign up and start selling *Conditions apply</p>
<p> </p>
<p>Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/</a></p>
<p> </p>
<p>About Michael...</p>
<p>Our guest is a visionary designer and entrepreneur, who has been developing Pencila—an advanced AI design software—for the past two years. Before this, he built the national optical brand Hip Optical, a $99 prescription eyewear brand, showcasing his knack for innovation and business acumen. His  journey is marked by a relentless pursuit of excellence, making him a trailblazer in both technology and design.</p>
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p>
This episode is brought to you by Seller Basics:</p>
<p>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>I’ve been very excited for this upcoming episode with Founder of Pencila, Michael Campbell. Be blown away with how easy it is to implement AI into your social media marketing using Pencila. It’s a game-changer. Basically a click of a button, you will have graphics, templates, and so much more. You’re not going to want to miss this.</p>
<p>Check out https://pencila.com/pro and use NORM50 to get 50% off for the year.</p>
<p> </p>
<p>This episode is proudly sponsored by Walmart Marketplace - <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy </a></p>
<p>One of the best ways to expand your reach to new customers and grow your business is through Walmart Marketplace. Sign up and start selling *Conditions apply</p>
<p> </p>
<p>Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/</a></p>
<p> </p>
<p>About Michael...</p>
<p>Our guest is a visionary designer and entrepreneur, who has been developing Pencila—an advanced AI design software—for the past two years. Before this, he built the national optical brand Hip Optical, a $99 prescription eyewear brand, showcasing his knack for innovation and business acumen. His  journey is marked by a relentless pursuit of excellence, making him a trailblazer in both technology and design.</p>
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p><br>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p><br>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p><br>
This episode is brought to you by Seller Basics:</p>
<p><br>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p><br>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p><br>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/knggxadbwc9gmcst/Transforming_Your_Social_Media_In_Seconds_1_1_aw8yn.mp3" length="52367593" type="audio/mpeg"/>
        <itunes:summary><![CDATA[I’ve been very excited for this upcoming episode with Founder of Pencila, Michael Campbell. Be blown away with how easy it is to implement AI into your social media marketing using Pencila. It’s a game-changer. Basically a click of a button, you will have graphics, templates, and so much more. You’re not going to want to miss this.
Check out https://pencila.com/pro and use NORM50 to get 50% off for the year.
 
This episode is proudly sponsored by Walmart Marketplace - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy 
One of the best ways to expand your reach to new customers and grow your business is through Walmart Marketplace. Sign up and start selling *Conditions apply
 
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/
 
About Michael...
Our guest is a visionary designer and entrepreneur, who has been developing Pencila—an advanced AI design software—for the past two years. Before this, he built the national optical brand Hip Optical, a $99 prescription eyewear brand, showcasing his knack for innovation and business acumen. His  journey is marked by a relentless pursuit of excellence, making him a trailblazer in both technology and design.
 
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3264</itunes:duration>
                <itunes:episode>610</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Expectations vs Reality - Affiliate Marketing with Amazon Attribution | Mike Begg</title>
        <itunes:title>Expectations vs Reality - Affiliate Marketing with Amazon Attribution | Mike Begg</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/expectations-vs-reality-affiliate-marketing-with-amazon-attribution-mike-begg/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/expectations-vs-reality-affiliate-marketing-with-amazon-attribution-mike-begg/#comments</comments>        <pubDate>Tue, 13 Aug 2024 12:50:55 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/6e25869a-b158-3fa0-bd4e-4b1b1df13014</guid>
                                    <description><![CDATA[<p>Today, we are with the Co-Founder of AMZ Advisors, Mike Begg to talk all about implementing affiliate marketing with Amazon attribution. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast!

Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/</a></p>
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p>
This episode is brought to you by Seller Basics:</p>
<p>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Today, we are with the Co-Founder of AMZ Advisors, Mike Begg to talk all about implementing affiliate marketing with Amazon attribution. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast!<br>
<br>
Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/</a></p>
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p><br>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p><br>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p><br>
This episode is brought to you by Seller Basics:</p>
<p><br>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p><br>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p><br>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/ewsb6u8pvn9kerp5/Affiliate_Marketing_with_Amazon_Attribution_1_1_blaev.mp3" length="49819719" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Today, we are with the Co-Founder of AMZ Advisors, Mike Begg to talk all about implementing affiliate marketing with Amazon attribution. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast!Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/
 
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3104</itunes:duration>
                <itunes:episode>609</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Warning to Amazon Sellers... Amazon is About to Change Forever | Steven Selikoff | Ep. 612</title>
        <itunes:title>Warning to Amazon Sellers... Amazon is About to Change Forever | Steven Selikoff | Ep. 612</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/warning-amazon-is-about-to-change-forever-steven-selikoff-ep-612/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/warning-amazon-is-about-to-change-forever-steven-selikoff-ep-612/#comments</comments>        <pubDate>Mon, 12 Aug 2024 13:45:31 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/1eb12f93-0e51-362b-8e3c-6379fb7e63ad</guid>
                                    <description><![CDATA[<p>Steven Selikoff is here to share with you a stark warning that Amazon and eCommerce is about to change forever. You may have read Steven's chilling email he sent out last week about Amazon working with Chinese factories.</p>
<p>Today, we are doing a deep dive on the topic. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast!</p>
<p> </p>
<p>This episode is proudly sponsored by Walmart Marketplace - <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy</a></p>
<p>One of the best ways to expand your reach to new customers and grow your business is through Walmart Marketplace. Sign up and start selling *Conditions apply 

Steven is the Founder of the Product Development Incubator and the Product Development China Trip. He has been selling to retailers since 2001 and on Amazon since 2005. His products have been featured in every major morning TV show and were in the gift bags at the Oscars.</p>
<p>His students have products in retailers all over the globe, have been on Shark Tank, and have won prestigious design awards including Time Magazine’s Best New Invention of the Year.</p>
<p>
Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/</a></p>
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p>
This episode is brought to you by Seller Basics:</p>
<p>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Steven Selikoff is here to share with you a stark warning that Amazon and eCommerce is about to change forever. You may have read Steven's chilling email he sent out last week about Amazon working with Chinese factories.</p>
<p>Today, we are doing a deep dive on the topic. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast!</p>
<p> </p>
<p>This episode is proudly sponsored by Walmart Marketplace - <a href='https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy'>https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy</a></p>
<p>One of the best ways to expand your reach to new customers and grow your business is through Walmart Marketplace. Sign up and start selling *Conditions apply <br>
<br>
Steven is the Founder of the Product Development Incubator and the Product Development China Trip. He has been selling to retailers since 2001 and on Amazon since 2005. His products have been featured in every major morning TV show and were in the gift bags at the Oscars.</p>
<p>His students have products in retailers all over the globe, have been on Shark Tank, and have won prestigious design awards including Time Magazine’s Best New Invention of the Year.</p>
<p><br>
Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/</a></p>
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p><br>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p><br>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p><br>
This episode is brought to you by Seller Basics:</p>
<p><br>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p><br>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p><br>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/gcpgff6gs579uvny/Pre-Recorded_Steven_Selikoff_1_1_bl0ex.mp3" length="58432798" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Steven Selikoff is here to share with you a stark warning that Amazon and eCommerce is about to change forever. You may have read Steven's chilling email he sent out last week about Amazon working with Chinese factories.
Today, we are doing a deep dive on the topic. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast!
 
This episode is proudly sponsored by Walmart Marketplace - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&amp;utm_source=Lunch_With_Norm&amp;utm_medium=Direct_Buy
One of the best ways to expand your reach to new customers and grow your business is through Walmart Marketplace. Sign up and start selling *Conditions apply Steven is the Founder of the Product Development Incubator and the Product Development China Trip. He has been selling to retailers since 2001 and on Amazon since 2005. His products have been featured in every major morning TV show and were in the gift bags at the Oscars.
His students have products in retailers all over the globe, have been on Shark Tank, and have won prestigious design awards including Time Magazine’s Best New Invention of the Year.
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/
 
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3643</itunes:duration>
                <itunes:episode>608</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Steps to Scale Your Amazon Business With SOPs &amp; Systems | Vandana Rastogi | Ep. 609</title>
        <itunes:title>Steps to Scale Your Amazon Business With SOPs &amp; Systems | Vandana Rastogi | Ep. 609</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/steps-to-scale-your-amazon-business-with-systems-vandana-rastogi/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/steps-to-scale-your-amazon-business-with-systems-vandana-rastogi/#comments</comments>        <pubDate>Wed, 31 Jul 2024 11:17:09 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/6fdb4ad6-0509-3007-8107-037a4e27f22d</guid>
                                    <description><![CDATA[<p>Today we are with Vandana Rastogi, Norm's right hand person who manages Norm's brand accounts. We discuss the importance of SOPs and systems, and how to create a turnkey Amazon business.</p>
<p>This episode is proudly sponsored by Walmart Marketplace.</p>
<p>One of the best ways to expand your reach to new customers and grow your business is through Walmart Marketplace. Start selling now and get up to 50% off referral and fulfillment fees. </p>
<p>*Conditions apply - https://marketplace.walmart.com/nss-2024/?utm_campaign=2024-US-MP-NSS-N-NFS&amp;utm_source=Norm_Farrar&amp;utm_medium=Social</p>
<p>
Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/</a></p>
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p>
This episode is brought to you by Seller Basics:</p>
<p>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Today we are with Vandana Rastogi, Norm's right hand person who manages Norm's brand accounts. We discuss the importance of SOPs and systems, and how to create a turnkey Amazon business.</p>
<p>This episode is proudly sponsored by Walmart Marketplace.</p>
<p>One of the best ways to expand your reach to new customers and grow your business is through Walmart Marketplace. Start selling now and get up to 50% off referral and fulfillment fees. </p>
<p>*Conditions apply - https://marketplace.walmart.com/nss-2024/?utm_campaign=2024-US-MP-NSS-N-NFS&amp;utm_source=Norm_Farrar&amp;utm_medium=Social</p>
<p><br>
Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/</a></p>
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p><br>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p><br>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p><br>
This episode is brought to you by Seller Basics:</p>
<p><br>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p><br>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p><br>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/3536pjdgan3sqnva/Steps_to_Scale_Your_Amazon_Business_With_Systems_19ip2c.mp3" length="66306856" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Today we are with Vandana Rastogi, Norm's right hand person who manages Norm's brand accounts. We discuss the importance of SOPs and systems, and how to create a turnkey Amazon business.
This episode is proudly sponsored by Walmart Marketplace.
One of the best ways to expand your reach to new customers and grow your business is through Walmart Marketplace. Start selling now and get up to 50% off referral and fulfillment fees. 
*Conditions apply - https://marketplace.walmart.com/nss-2024/?utm_campaign=2024-US-MP-NSS-N-NFS&amp;utm_source=Norm_Farrar&amp;utm_medium=Social
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/
 
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>4135</itunes:duration>
                <itunes:episode>607</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Finding the Perfect 3PL for Amazon Sellers | Afolabi Oyerokun | Ep. 608</title>
        <itunes:title>Finding the Perfect 3PL for Amazon Sellers | Afolabi Oyerokun | Ep. 608</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/finding-the-perfect-3pl-for-amazon-sellers-afolabi-oyerokun/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/finding-the-perfect-3pl-for-amazon-sellers-afolabi-oyerokun/#comments</comments>        <pubDate>Mon, 22 Jul 2024 13:22:47 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/b9058804-94b9-3e58-bd9f-2d4994805403</guid>
                                    <description><![CDATA[<p>We'll be discussing how to find the perfect 3PL &amp; warehouse for Amazon sellers with special guest, Afolabi Oyerokun, the Co-Founder of HONU Worldwide. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast!</p>
<p> </p>
<p>This episode is proudly sponsored by Walmart Marketplace.</p>
<p>One of the best ways to expand your reach to new customers and grow your business is through Walmart Marketplace. Start selling now and get up to 50% off referral and fulfillment fees. </p>
<p>*Conditions apply - https://marketplace.walmart.com/nss-2024/?utm_campaign=2024-US-MP-NSS-N-NFS&amp;utm_source=Norm_Farrar&amp;utm_medium=Social</p>
<p>
Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/</a></p>
<p> </p>
<p>More about Afolabi...</p>
<p>Our guest is the co-founder of HONU Worldwide. For over 20 years, he has been learning and developing the best logistics strategies, relationships, and tactics to streamline and improve profitability for his clients.</p>
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p>
This episode is brought to you by Seller Basics:</p>
<p>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We'll be discussing how to find the perfect 3PL &amp; warehouse for Amazon sellers with special guest, Afolabi Oyerokun, the Co-Founder of HONU Worldwide. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast!</p>
<p> </p>
<p>This episode is proudly sponsored by Walmart Marketplace.</p>
<p>One of the best ways to expand your reach to new customers and grow your business is through Walmart Marketplace. Start selling now and get up to 50% off referral and fulfillment fees. </p>
<p>*Conditions apply - https://marketplace.walmart.com/nss-2024/?utm_campaign=2024-US-MP-NSS-N-NFS&amp;utm_source=Norm_Farrar&amp;utm_medium=Social</p>
<p><br>
Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/</a></p>
<p> </p>
<p>More about Afolabi...</p>
<p>Our guest is the co-founder of HONU Worldwide. For over 20 years, he has been learning and developing the best logistics strategies, relationships, and tactics to streamline and improve profitability for his clients.</p>
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p><br>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p><br>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p><br>
This episode is brought to you by Seller Basics:</p>
<p><br>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p><br>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p><br>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/fa5gwptqj6a6m3sm/Finding_the_Perfect_3PL_For_Amazon_Sellers_1a0ox2.mp3" length="53929380" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We'll be discussing how to find the perfect 3PL &amp; warehouse for Amazon sellers with special guest, Afolabi Oyerokun, the Co-Founder of HONU Worldwide. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast!
 
This episode is proudly sponsored by Walmart Marketplace.
One of the best ways to expand your reach to new customers and grow your business is through Walmart Marketplace. Start selling now and get up to 50% off referral and fulfillment fees. 
*Conditions apply - https://marketplace.walmart.com/nss-2024/?utm_campaign=2024-US-MP-NSS-N-NFS&amp;utm_source=Norm_Farrar&amp;utm_medium=Social
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/
 
More about Afolabi...
Our guest is the co-founder of HONU Worldwide. For over 20 years, he has been learning and developing the best logistics strategies, relationships, and tactics to streamline and improve profitability for his clients.
 
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3361</itunes:duration>
                <itunes:episode>606</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>The Biggest Myth With SEO - SEO Takes 12 Months | Joshua George | Ep. 607</title>
        <itunes:title>The Biggest Myth With SEO - SEO Takes 12 Months | Joshua George | Ep. 607</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/the-biggest-myth-with-seo-seo-takes-12-months-joshua-george-ep-607/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/the-biggest-myth-with-seo-seo-takes-12-months-joshua-george-ep-607/#comments</comments>        <pubDate>Mon, 15 Jul 2024 08:00:00 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/8dd4b64d-1bf8-3c30-86ce-b266bc5fab8f</guid>
                                    <description><![CDATA[<p>Today we'll be discussing the big myth about SEO... that it takes 12 months to kick in. Also, find out the 5 E-commerce SEO mistakes that 99% of brand owners are making. Joshua George is the Founder of ClickSlice. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast!</p>
<p>Get Free SEO Audit. Book your call here - https://calendly.com/clickslice/discovery-call-lwn</p>
<p> </p>
<p>This episode is proudly sponsored by Walmart Marketplace.</p>
<p>Right now, new sellers get up to 50% off referral and fulfillment fees.* Get Started and Get Selling with Walmart Marketplace.</p>
<p>*Conditions apply - https://marketplace.walmart.com/nss-2024/?utm_campaign=2024-US-MP-NSS-N-NFS&amp;utm_source=Norm_Farrar&amp;utm_medium=Social</p>
<p>
Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/</a></p>
<p> </p>
<p>More about Josh...</p>
<p>Josh has over 9 years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.</p>
<p>His work has been featured in Forbes, Entrepreneur, Agency Analytics, and London Post, just to name a few. Joshua and his team are generating over £1M+ in organic revenue every month for clients, thousands of leads, and millions of dollars in sales by applying the latest SEO strategies and tactics.</p>
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p>
This episode is brought to you by Seller Basics:</p>
<p>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Today we'll be discussing the big myth about SEO... that it takes 12 months to kick in. Also, find out the 5 E-commerce SEO mistakes that 99% of brand owners are making. Joshua George is the Founder of ClickSlice. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast!</p>
<p>Get Free SEO Audit. Book your call here - https://calendly.com/clickslice/discovery-call-lwn</p>
<p> </p>
<p>This episode is proudly sponsored by Walmart Marketplace.</p>
<p>Right now, new sellers get up to 50% off referral and fulfillment fees.* Get Started and Get Selling with Walmart Marketplace.</p>
<p>*Conditions apply - https://marketplace.walmart.com/nss-2024/?utm_campaign=2024-US-MP-NSS-N-NFS&amp;utm_source=Norm_Farrar&amp;utm_medium=Social</p>
<p><br>
Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/</a></p>
<p> </p>
<p>More about Josh...</p>
<p>Josh has over 9 years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.</p>
<p>His work has been featured in Forbes, Entrepreneur, Agency Analytics, and London Post, just to name a few. Joshua and his team are generating over £1M+ in organic revenue every month for clients, thousands of leads, and millions of dollars in sales by applying the latest SEO strategies and tactics.</p>
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p><br>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p><br>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p><br>
This episode is brought to you by Seller Basics:</p>
<p><br>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p><br>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p><br>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/frdyh5rb7t7nah3e/The_Biggest_Myth_With_SEO_-_SEO_Takes_12_Months_1aa4oe.mp3" length="53632161" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Today we'll be discussing the big myth about SEO... that it takes 12 months to kick in. Also, find out the 5 E-commerce SEO mistakes that 99% of brand owners are making. Joshua George is the Founder of ClickSlice. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast!
Get Free SEO Audit. Book your call here - https://calendly.com/clickslice/discovery-call-lwn
 
This episode is proudly sponsored by Walmart Marketplace.
Right now, new sellers get up to 50% off referral and fulfillment fees.* Get Started and Get Selling with Walmart Marketplace.
*Conditions apply - https://marketplace.walmart.com/nss-2024/?utm_campaign=2024-US-MP-NSS-N-NFS&amp;utm_source=Norm_Farrar&amp;utm_medium=Social
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/
 
More about Josh...
Josh has over 9 years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.
His work has been featured in Forbes, Entrepreneur, Agency Analytics, and London Post, just to name a few. Joshua and his team are generating over £1M+ in organic revenue every month for clients, thousands of leads, and millions of dollars in sales by applying the latest SEO strategies and tactics.
 
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3343</itunes:duration>
                <itunes:episode>605</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Creating Custom Amazon A+ Content In Seconds | George Reid | Ep. 606</title>
        <itunes:title>Creating Custom Amazon A+ Content In Seconds | George Reid | Ep. 606</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/creating-custom-amazon-a-content-in-seconds-george-reid-ep-606/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/creating-custom-amazon-a-content-in-seconds-george-reid-ep-606/#comments</comments>        <pubDate>Mon, 08 Jul 2024 08:00:00 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/32c1e958-9ed0-3529-916b-a98cd5077cfc</guid>
                                    <description><![CDATA[<p>Today we'll be talking about how to make custom Amazon A+ content in seconds with George Reid! We'll be talking about what is a design system and how can it help sellers with their storefront and A+ content content, and how templates can save you money when designing. Learn about Amazon FBA 2024 with Norm Farrar on the Lunch With Norm Podcast!

</p>
<p>Check out Georges AMZ Design templates here -</p>
<p><a href='https://amzdesignkit.com/'>https://amzdesignkit.com/</a></p>
<p>
Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/</a></p>
<p> </p>
<p>More about George...</p>
<p>He is the Founder of Amazon Design Kit. He Runs an Amazon advertising agency but specializes in building Amazon design systems. George helps Amazon brands convert more traffic into customers, using conversion optimized design.</p>
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p>
This episode is brought to you by Seller Basics:</p>
<p>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Today we'll be talking about how to make custom Amazon A+ content in seconds with George Reid! We'll be talking about what is a design system and how can it help sellers with their storefront and A+ content content, and how templates can save you money when designing. Learn about Amazon FBA 2024 with Norm Farrar on the Lunch With Norm Podcast!<br>
<br>
</p>
<p>Check out Georges AMZ Design templates here -</p>
<p><a href='https://amzdesignkit.com/'>https://amzdesignkit.com/</a></p>
<p><br>
Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/</a></p>
<p> </p>
<p>More about George...</p>
<p>He is the Founder of Amazon Design Kit. He Runs an Amazon advertising agency but specializes in building Amazon design systems. George helps Amazon brands convert more traffic into customers, using conversion optimized design.</p>
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p><br>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p><br>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p><br>
This episode is brought to you by Seller Basics:</p>
<p><br>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p><br>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p><br>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/evebpgaz4ifjuede/George_Reid_64ovt.mp4" length="9559879" type="video/mp4"/>
        <itunes:summary><![CDATA[Today we'll be talking about how to make custom Amazon A+ content in seconds with George Reid! We'll be talking about what is a design system and how can it help sellers with their storefront and A+ content content, and how templates can save you money when designing. Learn about Amazon FBA 2024 with Norm Farrar on the Lunch With Norm Podcast!
Check out Georges AMZ Design templates here -
https://amzdesignkit.com/
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/
 
More about George...
He is the Founder of Amazon Design Kit. He Runs an Amazon advertising agency but specializes in building Amazon design systems. George helps Amazon brands convert more traffic into customers, using conversion optimized design.
 
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>55</itunes:duration>
                <itunes:episode>604</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Is Prime Day a Waste of Time? The Reality of Prime Day 2024 | Kevin King | Ep. 605</title>
        <itunes:title>Is Prime Day a Waste of Time? The Reality of Prime Day 2024 | Kevin King | Ep. 605</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/is-prime-day-a-waste-of-time-kevin-king-ep-604/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/is-prime-day-a-waste-of-time-kevin-king-ep-604/#comments</comments>        <pubDate>Mon, 01 Jul 2024 09:00:00 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/c7c6e5db-153a-3f85-a176-349bee7c6b62</guid>
                                    <description><![CDATA[<p>With Prime Day announced for July 16 and 17, Norm and Kevin King discuss what Prime Day really means for sellers in 2024. Does the hype online really add up? The duo also discuss several money and time saving travel hacks that you can implement to make travel more comfortable as an entrepreneur travelling the world. Find out on today's Lunch With Norm.

Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/</a></p>
<p> </p>
<p>More about Kevin...</p>
<p>Our guest mentors sellers collectively do over half a billion US dollars per year on Amazon. You may know him from the Freedom Ticket and Helium 10 Elite Masterminds. He also organizes the Billion Dollar Seller Summit and is known for his hit newsletter Billion Dollar Seller Newsletter.</p>
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p>
This episode is brought to you by Seller Basics:</p>
<p>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>With Prime Day announced for July 16 and 17, Norm and Kevin King discuss what Prime Day really means for sellers in 2024. Does the hype online really add up? The duo also discuss several money and time saving travel hacks that you can implement to make travel more comfortable as an entrepreneur travelling the world. Find out on today's Lunch With Norm.<br>
<br>
Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/</a></p>
<p> </p>
<p>More about Kevin...</p>
<p>Our guest mentors sellers collectively do over half a billion US dollars per year on Amazon. You may know him from the Freedom Ticket and Helium 10 Elite Masterminds. He also organizes the Billion Dollar Seller Summit and is known for his hit newsletter Billion Dollar Seller Newsletter.</p>
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p><br>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p><br>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p><br>
This episode is brought to you by Seller Basics:</p>
<p><br>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p><br>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p><br>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/bsc6x9reuryj3jja/Is_Prime_Day_a_Waste_of_Time_18rfbe.mp3" length="44469619" type="audio/mpeg"/>
        <itunes:summary><![CDATA[With Prime Day announced for July 16 and 17, Norm and Kevin King discuss what Prime Day really means for sellers in 2024. Does the hype online really add up? The duo also discuss several money and time saving travel hacks that you can implement to make travel more comfortable as an entrepreneur travelling the world. Find out on today's Lunch With Norm.Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/
 
More about Kevin...
Our guest mentors sellers collectively do over half a billion US dollars per year on Amazon. You may know him from the Freedom Ticket and Helium 10 Elite Masterminds. He also organizes the Billion Dollar Seller Summit and is known for his hit newsletter Billion Dollar Seller Newsletter.
 
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2770</itunes:duration>
                <itunes:episode>603</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>How to Use AI for Amazon Product Image Optimization | Jake Zarastian | Ep. 604</title>
        <itunes:title>How to Use AI for Amazon Product Image Optimization | Jake Zarastian | Ep. 604</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/how-to-use-ai-for-amazon-product-image-optimization-jake-zarastian-ep-604/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/how-to-use-ai-for-amazon-product-image-optimization-jake-zarastian-ep-604/#comments</comments>        <pubDate>Thu, 27 Jun 2024 12:19:48 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/9dbeb6eb-bbec-3b9b-a071-e7c164f01dde</guid>
                                    <description><![CDATA[<p>How to use AI for product image optimization with Jake Zarastian. In today's episode, we discuss how to optimize your Amazon product images using AI tools. Learn about Amazon FBA 2024 with Norm Farrar on the Lunch With Norm Podcast!</p>
<p> </p>
<p>Sign up to Jungle Scout here - <a href='https://get.junglescout.com/loy1yseuu27u'>https://get.junglescout.com/loy1yseuu27u </a></p>
<p>Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/</a></p>
<p> </p>
<p>More about Jake...</p>
<p>Our guest joined Jungle Scout in 2021, after 2 years working at one of the first Amazon-partnered advertising agencies that hyper-focuses on the marketplace. There, he managed over a million dollars in monthly ad spend for a large portfolio of enterprise brands. Since then, He has launched his own Amazon brand while also running a consulting business helping a range of brands grow their sales and profitability.</p>
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p>
This episode is brought to you by Seller Basics:</p>
<p>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>How to use AI for product image optimization with Jake Zarastian. In today's episode, we discuss how to optimize your Amazon product images using AI tools. Learn about Amazon FBA 2024 with Norm Farrar on the Lunch With Norm Podcast!</p>
<p> </p>
<p>Sign up to Jungle Scout here - <a href='https://get.junglescout.com/loy1yseuu27u'>https://get.junglescout.com/loy1yseuu27u </a></p>
<p>Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/</a></p>
<p> </p>
<p>More about Jake...</p>
<p>Our guest joined Jungle Scout in 2021, after 2 years working at one of the first Amazon-partnered advertising agencies that hyper-focuses on the marketplace. There, he managed over a million dollars in monthly ad spend for a large portfolio of enterprise brands. Since then, He has launched his own Amazon brand while also running a consulting business helping a range of brands grow their sales and profitability.</p>
<p> </p>
<p>This episode is brought to you by Startup Club:</p>
<p><br>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p><br>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p><br>
This episode is brought to you by Seller Basics:</p>
<p><br>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p><br>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p><br>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/3vxyjv4p54yzne9j/How_to_use_AI_for_Product_Image_Optimization_1_26zarw.mp3" length="47470397" type="audio/mpeg"/>
        <itunes:summary><![CDATA[How to use AI for product image optimization with Jake Zarastian. In today's episode, we discuss how to optimize your Amazon product images using AI tools. Learn about Amazon FBA 2024 with Norm Farrar on the Lunch With Norm Podcast!
 
Sign up to Jungle Scout here - https://get.junglescout.com/loy1yseuu27u 
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/
 
More about Jake...
Our guest joined Jungle Scout in 2021, after 2 years working at one of the first Amazon-partnered advertising agencies that hyper-focuses on the marketplace. There, he managed over a million dollars in monthly ad spend for a large portfolio of enterprise brands. Since then, He has launched his own Amazon brand while also running a consulting business helping a range of brands grow their sales and profitability.
 
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2957</itunes:duration>
                <itunes:episode>602</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Using Taco Sauce To Boost Search Rank!? | Brian R. Johnson | Ep. 603</title>
        <itunes:title>Using Taco Sauce To Boost Search Rank!? | Brian R. Johnson | Ep. 603</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/using-taco-sauce-to-boost-search-rank-brian-r-johnson-ep-603/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/using-taco-sauce-to-boost-search-rank-brian-r-johnson-ep-603/#comments</comments>        <pubDate>Mon, 17 Jun 2024 14:08:51 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/3635b9f2-4fae-3a65-a0f9-c9279ed7b954</guid>
                                    <description><![CDATA[<p>Learn how to use "Taco Sauce" to boost search rank - introducing a new metric for Amazon Sellers... "Taco Sauce"! Join Co-Founder of DeepM.AI, Brian R. Johnson on the Lunch With Norm Podcast!</p>
<p>Dive deep into the concept of "Taco Sauce", a crucial metric that stands between ACOS and TACOS. In this episode, we explore how ACO SAS measures ad spend relative to search sales, distinct from general ad sales and all sales. We discuss the intricacies of organic search sales, the significance of the A9 search engine, and why this new metric was introduced for better analysis and optimization of advertising performance.</p>
<p> </p>
<p>Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p>More about Brian...</p>
<p>Brian R Johnson’s 17 year career in eCommerce has included building leading-edge solutions for Amazon brands to solve for product visibility, engagement and conversion – including leading-edge software innovation, strategic advertising &amp; marketing training and award-winning agency services that have grown brand sales by over $3.0 Billion.</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p>
This episode is brought to you by Seller Basics</p>
<p>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Learn how to use "Taco Sauce" to boost search rank - introducing a new metric for Amazon Sellers... "Taco Sauce"! Join Co-Founder of DeepM.AI, Brian R. Johnson on the Lunch With Norm Podcast!</p>
<p>Dive deep into the concept of "Taco Sauce", a crucial metric that stands between ACOS and TACOS. In this episode, we explore how ACO SAS measures ad spend relative to search sales, distinct from general ad sales and all sales. We discuss the intricacies of organic search sales, the significance of the A9 search engine, and why this new metric was introduced for better analysis and optimization of advertising performance.</p>
<p> </p>
<p>Join the Beard Nation at <a href='https://www.facebook.com/groups/lunchwithnorm'>https://www.facebook.com/groups/lunchwithnorm </a></p>
<p>Sign up for our Newsletter - <a href='https://lunchwithnorm.beehiiv.com/'>https://lunchwithnorm.beehiiv.com/ </a></p>
<p>More about Brian...</p>
<p>Brian R Johnson’s 17 year career in eCommerce has included building leading-edge solutions for Amazon brands to solve for product visibility, engagement and conversion – including leading-edge software innovation, strategic advertising &amp; marketing training and award-winning agency services that have grown brand sales by over $3.0 Billion.</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p><br>
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p><br>
For more information visit <a href='https://Startup.club'>https://Startup.club</a></p>
<p><br>
This episode is brought to you by Seller Basics</p>
<p><br>
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.<br>
Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p><br>
For more information visit <a href='https://www.sellerbasics.com'>https://www.sellerbasics.com</a></p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/kae5mmd5ibpu37aw/Using_Taco_Sauce_To_Boost_Search_Rank_1_1_7u8f8.mp3" length="59706990" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Learn how to use "Taco Sauce" to boost search rank - introducing a new metric for Amazon Sellers... "Taco Sauce"! Join Co-Founder of DeepM.AI, Brian R. Johnson on the Lunch With Norm Podcast!
Dive deep into the concept of "Taco Sauce", a crucial metric that stands between ACOS and TACOS. In this episode, we explore how ACO SAS measures ad spend relative to search sales, distinct from general ad sales and all sales. We discuss the intricacies of organic search sales, the significance of the A9 search engine, and why this new metric was introduced for better analysis and optimization of advertising performance.
 
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ 
More about Brian...
Brian R Johnson’s 17 year career in eCommerce has included building leading-edge solutions for Amazon brands to solve for product visibility, engagement and conversion – including leading-edge software innovation, strategic advertising &amp; marketing training and award-winning agency services that have grown brand sales by over $3.0 Billion.
 
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3722</itunes:duration>
                <itunes:episode>601</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Get The Most Out of Prime Day With Affiliates | Rob Schab | Ep. 602</title>
        <itunes:title>Get The Most Out of Prime Day With Affiliates | Rob Schab | Ep. 602</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/get-the-most-out-of-prime-day-with-affiliates-rob-schab-ep-602/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/get-the-most-out-of-prime-day-with-affiliates-rob-schab-ep-602/#comments</comments>        <pubDate>Mon, 10 Jun 2024 09:00:00 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/7219f1c7-ba17-3a27-a77b-f736d06bd130</guid>
                                    <description><![CDATA[<p>Learn how to get the most out of Prime Day 2024 with affiliate marketing! Join Co-Founder of Levanta, Rob Schab to learn about Amazon FBA 2024 with Norm Farrar on the Lunch With Norm Podcast!</p>
<p>Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/</p>
<p>Request your FREE forecast now: <a href='https://hubs.ly/Q02yZsbd0'>https://hubs.ly/Q02yZsbd0</a></p>
<p> </p>
<p>Rob is the Co-Founder &amp; CMO at Levanta, a new Affiliate Platform that connects Amazon sellers with revenue-generating publishers, affiliates and influencers to promote their products. Rob previously Co-Founded Grovia, a partner recruitment agency that was acquired by Acceleration Partners.</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
<p> </p>
<p> </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Learn how to get the most out of Prime Day 2024 with affiliate marketing! Join Co-Founder of Levanta, Rob Schab to learn about Amazon FBA 2024 with Norm Farrar on the Lunch With Norm Podcast!</p>
<p>Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/</p>
<p>Request your FREE forecast now: <a href='https://hubs.ly/Q02yZsbd0'>https://hubs.ly/Q02yZsbd0</a></p>
<p> </p>
<p>Rob is the Co-Founder &amp; CMO at Levanta, a new Affiliate Platform that connects Amazon sellers with revenue-generating publishers, affiliates and influencers to promote their products. Rob previously Co-Founded Grovia, a partner recruitment agency that was acquired by Acceleration Partners.</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
<p> </p>
<p> </p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/7kcnvcjeb5qvxmga/Get_the_Most_Out_of_Prime_Day_With_Affiliates_1af1ff.mp3" length="66263212" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Learn how to get the most out of Prime Day 2024 with affiliate marketing! Join Co-Founder of Levanta, Rob Schab to learn about Amazon FBA 2024 with Norm Farrar on the Lunch With Norm Podcast!
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/
Request your FREE forecast now: https://hubs.ly/Q02yZsbd0
 
Rob is the Co-Founder &amp; CMO at Levanta, a new Affiliate Platform that connects Amazon sellers with revenue-generating publishers, affiliates and influencers to promote their products. Rob previously Co-Founded Grovia, a partner recruitment agency that was acquired by Acceleration Partners.
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
 
 ]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>4132</itunes:duration>
                <itunes:episode>600</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>A Special Announcement and Update From Lunch With Norm | Ep. 601</title>
        <itunes:title>A Special Announcement and Update From Lunch With Norm | Ep. 601</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/a-special-announcement-and-update-from-lunch-with-norm-ep-601/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/a-special-announcement-and-update-from-lunch-with-norm-ep-601/#comments</comments>        <pubDate>Thu, 06 Jun 2024 14:53:14 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/fa030ad2-5bc0-3fc7-a6b6-c57b35fa913d</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, Norm shares his experience at the Billion Dollar Seller Summit and Level Up in Hawaii, and shares a special announcement about Lunch With Norm.</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, Norm shares his experience at the Billion Dollar Seller Summit and Level Up in Hawaii, and shares a special announcement about Lunch With Norm.</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/66hj8gfncxvadneg/Big_Announcement_Norm_and_Kelsey_19vsqc.mp3" length="39778221" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, Norm shares his experience at the Billion Dollar Seller Summit and Level Up in Hawaii, and shares a special announcement about Lunch With Norm.
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2477</itunes:duration>
                <itunes:episode>599</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Where is AI Heading w/ Chris Rawlings and Andrew Erickson - Ep - 595 - Lunch With Norm</title>
        <itunes:title>Where is AI Heading w/ Chris Rawlings and Andrew Erickson - Ep - 595 - Lunch With Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/where-is-ai-heading-w-chris-rawlings-and-andrew-erickson-ep-595-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/where-is-ai-heading-w-chris-rawlings-and-andrew-erickson-ep-595-lunch-with-norm/#comments</comments>        <pubDate>Fri, 31 May 2024 13:00:42 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/edc4c5bd-e516-3cb2-a43c-d14c09c0468d</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with the CEO of Sophie Society and an engineer turned entrepreneur,  Chris Rawlings, and Andrew Erickson! We discussed the Impact of Chat GPT 4o. Find out a deep dive into chat gpt4. Our guests created multi-million dollar brands and designed and launched over 100 private-label products. </p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with the CEO of Sophie Society and an engineer turned entrepreneur,  Chris Rawlings, and Andrew Erickson! We discussed the Impact of Chat GPT 4o. Find out a deep dive into chat gpt4. Our guests created multi-million dollar brands and designed and launched over 100 private-label products. </p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/65hkp6vk3nfuzexh/Where_is_AI_Heading_17icnr.mp3" length="50664597" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with the CEO of Sophie Society and an engineer turned entrepreneur,  Chris Rawlings, and Andrew Erickson! We discussed the Impact of Chat GPT 4o. Find out a deep dive into chat gpt4. Our guests created multi-million dollar brands and designed and launched over 100 private-label products. 
 
This episode is brought to you by Post Purchase Pro
 
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
 
For more information visit https://www.postpurchasepro.com/lunch
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3157</itunes:duration>
                <itunes:episode>598</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>The effect of the new Amazon fees on the e-com ecosystem w/ Aaron Biner - Ep - 594 - Lunch With Norm</title>
        <itunes:title>The effect of the new Amazon fees on the e-com ecosystem w/ Aaron Biner - Ep - 594 - Lunch With Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/the-effect-of-the-new-amazon-fees-on-the-e-com-ecosystem-w-aaron-biner-ep-594-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/the-effect-of-the-new-amazon-fees-on-the-e-com-ecosystem-w-aaron-biner-ep-594-lunch-with-norm/#comments</comments>        <pubDate>Fri, 31 May 2024 12:33:37 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/30fdbe7e-bd12-3da0-8186-7463f7f7ae4a</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with an e-commerce consultant, Aaron Biner! We discussed the effect of the new Amazon fees on the e-commerce ecosystem. Find out what are Amazon seller's options with the new fees. Our guest sales total last year was 1.7MM and looking to push past 3MM in 2024. </p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with an e-commerce consultant, Aaron Biner! We discussed the effect of the new Amazon fees on the e-commerce ecosystem. Find out what are Amazon seller's options with the new fees. Our guest sales total last year was 1.7MM and looking to push past 3MM in 2024. </p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/s6dfhtttdv838u43/The_effect_of_the_new_Amazon_fees_on_the_e-com_ecosystem_17pdq6.mp3" length="45127113" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with an e-commerce consultant, Aaron Biner! We discussed the effect of the new Amazon fees on the e-commerce ecosystem. Find out what are Amazon seller's options with the new fees. Our guest sales total last year was 1.7MM and looking to push past 3MM in 2024. 
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2811</itunes:duration>
                <itunes:episode>597</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Amazon Seller Strategies: Fees, Programs &amp; Profits w/ Rebecca Thomas - Ep - 593 - Lunch With Norm</title>
        <itunes:title>Amazon Seller Strategies: Fees, Programs &amp; Profits w/ Rebecca Thomas - Ep - 593 - Lunch With Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/amazon-seller-strategies-fees-programs-profits-w-rebecca-thomas-ep-593-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/amazon-seller-strategies-fees-programs-profits-w-rebecca-thomas-ep-593-lunch-with-norm/#comments</comments>        <pubDate>Fri, 31 May 2024 12:00:13 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/c96d9f8e-9b1e-3411-b9bd-533ea20986ae</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with the VP of Operations at Upper Echelon Products and Head Growth Officer of Execuseller, Rebecca Thomas! We discussed Amazon seller strategies: fees, programs &amp; profits. Find out the impact of new fees introduced by Amazon in 2024. Our guest strategic vision and deep understanding of Amazon's seller ecosystem empower entrepreneurs and businesses to thrive in the competitive landscape of 2024.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with the VP of Operations at Upper Echelon Products and Head Growth Officer of Execuseller, Rebecca Thomas! We discussed Amazon seller strategies: fees, programs &amp; profits. Find out the impact of new fees introduced by Amazon in 2024. Our guest strategic vision and deep understanding of Amazon's seller ecosystem empower entrepreneurs and businesses to thrive in the competitive landscape of 2024.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/uzwx374semgztbyv/Amazon_Seller_Strategies_Fees_Programs_Profits_196dry.mp3" length="60303015" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with the VP of Operations at Upper Echelon Products and Head Growth Officer of Execuseller, Rebecca Thomas! We discussed Amazon seller strategies: fees, programs &amp; profits. Find out the impact of new fees introduced by Amazon in 2024. Our guest strategic vision and deep understanding of Amazon's seller ecosystem empower entrepreneurs and businesses to thrive in the competitive landscape of 2024.
 
This episode is brought to you by Post Purchase Pro
 
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
 
For more information visit https://www.postpurchasepro.com/lunch
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3759</itunes:duration>
                <itunes:episode>596</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>How To Audit Your Amazon PPC Like A Pro w/ Noemi Bolojan - Ep - 592 -  Lunch with Norm</title>
        <itunes:title>How To Audit Your Amazon PPC Like A Pro w/ Noemi Bolojan - Ep - 592 -  Lunch with Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/how-to-audit-your-amazon-ppc-like-a-pro-w-noemi-bolojan-ep-592-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/how-to-audit-your-amazon-ppc-like-a-pro-w-noemi-bolojan-ep-592-lunch-with-norm/#comments</comments>        <pubDate>Fri, 31 May 2024 11:52:07 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/852f625a-1cc8-32ff-aadb-e34f8363b4bb</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with an accomplished Amazon seller and private label owner, Noemi Bolojan! We discussed how to audit your Amazon PPC like a pro. Find out what common mistakes are made during Amazon PPC audits. Our guest expertise led to the creation of Scale Wave, an agency focused on Amazon PPC advertising.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, an accomplished Amazon seller and private label owner, Noemi Bolojan is here. Today, we discussed how to audit your Amazon PPC like a pro. Her expertise led to the creation of Scale Wave, an agency focused on Amazon PPC advertising.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with an accomplished Amazon seller and private label owner, Noemi Bolojan! We discussed how to audit your Amazon PPC like a pro. Find out what common mistakes are made during Amazon PPC audits. Our guest expertise led to the creation of Scale Wave, an agency focused on Amazon PPC advertising.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, an accomplished Amazon seller and private label owner, Noemi Bolojan is here. Today, we discussed how to audit your Amazon PPC like a pro. Her expertise led to the creation of Scale Wave, an agency focused on Amazon PPC advertising.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/f26v8jz7p9mgn7k4/How_to_Audit_your_Amazon_PPC_like_a_Pro_1b8ikn.mp3" length="48132434" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with an accomplished Amazon seller and private label owner, Noemi Bolojan! We discussed how to audit your Amazon PPC like a pro. Find out what common mistakes are made during Amazon PPC audits. Our guest expertise led to the creation of Scale Wave, an agency focused on Amazon PPC advertising.
 
This episode is brought to you by Post Purchase Pro
 
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
 
For more information visit https://www.postpurchasepro.com/lunch
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
In this episode, an accomplished Amazon seller and private label owner, Noemi Bolojan is here. Today, we discussed how to audit your Amazon PPC like a pro. Her expertise led to the creation of Scale Wave, an agency focused on Amazon PPC advertising.
 
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2999</itunes:duration>
                <itunes:episode>595</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
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    <item>
        <title>The Marketing Misfits w/ Kevin King - Ep - 591 - Lunch With Norm</title>
        <itunes:title>The Marketing Misfits w/ Kevin King - Ep - 591 - Lunch With Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/the-marketing-misfits-w-kevin-king-ep-591-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/the-marketing-misfits-w-kevin-king-ep-591-lunch-with-norm/#comments</comments>        <pubDate>Wed, 29 May 2024 12:46:24 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/94ed93ae-b0c0-3764-9ff5-5d9ec2f0d265</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with an Amazon mentor, Kevin King! We discussed the marketing misfits. Find out business is all about business and marketing. Our guest organizes the Billion Dollar Seller Summit and his successful newsletter - the Billion Dollar Seller Newsletter.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by VAA Philippines</p>
<p> </p>
<p>VAA offers Amazon sellers access to high-quality and reliable virtual assistants from the Philippines.</p>
<p> </p>
<p>VAA invests in their virtual assistants through a thorough screening process, intensive Amazon training, ongoing professional development, and support. Hiring through VAA gives Amazon sellers peace of mind with a dedicated, skilled and motivated virtual assistant who is committed to a long-term working relationship. The company’s founders have a deep understanding of the Amazon marketplace and ensure that their virtual assistants are always up-to-date with the latest tools and trends.</p>
<p> </p>
<p>For more information visit https://www.vaaphilippines.com</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, an Amazon mentor, Kevin King, is here. Today, we discussed the marketing misfits. He organizes the Billion Dollar Seller Summit along with his successful newsletter - the Billion Dollar Seller Newsletter.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, VAA Philippines, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with an Amazon mentor, Kevin King! We discussed the marketing misfits. Find out business is all about business and marketing. Our guest organizes the Billion Dollar Seller Summit and his successful newsletter - the Billion Dollar Seller Newsletter.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by VAA Philippines</p>
<p> </p>
<p>VAA offers Amazon sellers access to high-quality and reliable virtual assistants from the Philippines.</p>
<p> </p>
<p>VAA invests in their virtual assistants through a thorough screening process, intensive Amazon training, ongoing professional development, and support. Hiring through VAA gives Amazon sellers peace of mind with a dedicated, skilled and motivated virtual assistant who is committed to a long-term working relationship. The company’s founders have a deep understanding of the Amazon marketplace and ensure that their virtual assistants are always up-to-date with the latest tools and trends.</p>
<p> </p>
<p>For more information visit https://www.vaaphilippines.com</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, an Amazon mentor, Kevin King, is here. Today, we discussed the marketing misfits. He organizes the Billion Dollar Seller Summit along with his successful newsletter - the Billion Dollar Seller Newsletter.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, VAA Philippines, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/tnsc6hbz9qr6nfdu/Marketing_Misfits_18n5w5.mp3" length="48372821" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with an Amazon mentor, Kevin King! We discussed the marketing misfits. Find out business is all about business and marketing. Our guest organizes the Billion Dollar Seller Summit and his successful newsletter - the Billion Dollar Seller Newsletter.
 
This episode is brought to you by Post Purchase Pro
 
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
 
For more information visit https://www.postpurchasepro.com/lunch
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by VAA Philippines
 
VAA offers Amazon sellers access to high-quality and reliable virtual assistants from the Philippines.
 
VAA invests in their virtual assistants through a thorough screening process, intensive Amazon training, ongoing professional development, and support. Hiring through VAA gives Amazon sellers peace of mind with a dedicated, skilled and motivated virtual assistant who is committed to a long-term working relationship. The company’s founders have a deep understanding of the Amazon marketplace and ensure that their virtual assistants are always up-to-date with the latest tools and trends.
 
For more information visit https://www.vaaphilippines.com
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
In this episode, an Amazon mentor, Kevin King, is here. Today, we discussed the marketing misfits. He organizes the Billion Dollar Seller Summit along with his successful newsletter - the Billion Dollar Seller Newsletter.
 
This episode is brought to you by Startup Club, VAA Philippines, Post Purchase Pro, Seller Basics, and HONU Worldwide...
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
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        <itunes:block>No</itunes:block>
        <itunes:duration>3014</itunes:duration>
                <itunes:episode>594</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
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    <item>
        <title>The Power of AI Content w/ Fatos Fatin - Ep - 590 - Lunch With Norm</title>
        <itunes:title>The Power of AI Content w/ Fatos Fatin - Ep - 590 - Lunch With Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/the-power-of-ai-content-w-fatos-fatin-ep-590-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/the-power-of-ai-content-w-fatos-fatin-ep-590-lunch-with-norm/#comments</comments>        <pubDate>Tue, 28 May 2024 11:56:29 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/b7a929d5-81d2-34af-afe1-f1506a871aa6</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with the founder of Maxamaze, Fatos Fatin! We discussed the power of A+ content. Find out what are the different types of A+ content. Our guest's passion and unwavering commitment to excellence, she manages to transform listings into powerful selling tools that allow sellers to build sustainable, bankable brands.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the the founder of Maxamaze, Fatos Fatin is here. Today, we discussed the power of A+ content. Through her passion and unwavering commitment to excellence, she manages to transform listings into powerful selling tools that allow sellers to build sustainable, bankable brands.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with the founder of Maxamaze, Fatos Fatin! We discussed the power of A+ content. Find out what are the different types of A+ content. Our guest's passion and unwavering commitment to excellence, she manages to transform listings into powerful selling tools that allow sellers to build sustainable, bankable brands.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the the founder of Maxamaze, Fatos Fatin is here. Today, we discussed the power of A+ content. Through her passion and unwavering commitment to excellence, she manages to transform listings into powerful selling tools that allow sellers to build sustainable, bankable brands.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/8xicpstq2ii3vnnt/The_Power_of_A_Content_18jrs0.mp3" length="43485038" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with the founder of Maxamaze, Fatos Fatin! We discussed the power of A+ content. Find out what are the different types of A+ content. Our guest's passion and unwavering commitment to excellence, she manages to transform listings into powerful selling tools that allow sellers to build sustainable, bankable brands.
 
This episode is brought to you by Post Purchase Pro
 
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
 
For more information visit https://www.postpurchasepro.com/lunch
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
In this episode, the the founder of Maxamaze, Fatos Fatin is here. Today, we discussed the power of A+ content. Through her passion and unwavering commitment to excellence, she manages to transform listings into powerful selling tools that allow sellers to build sustainable, bankable brands.
 
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2708</itunes:duration>
                <itunes:episode>593</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>How To Break Through The $20k/month Revenue Plateau With Profitable Ad Spend w/ Simon Trafford - Ep - 589 - Lunch With Norm</title>
        <itunes:title>How To Break Through The $20k/month Revenue Plateau With Profitable Ad Spend w/ Simon Trafford - Ep - 589 - Lunch With Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/how-to-break-through-the-20kmonth-revenue-plateau-with-profitable-ad-spend-w-simon-trafford-ep-599-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/how-to-break-through-the-20kmonth-revenue-plateau-with-profitable-ad-spend-w-simon-trafford-ep-599-lunch-with-norm/#comments</comments>        <pubDate>Wed, 22 May 2024 17:46:08 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/d2e3915c-f10f-31a9-ac7b-27725c8e7162</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with the co-owner of Social Lite, and co-founder of Merchant Master, Simon Trafford! We discussed how to break through the $20k/month revenue plateau with profitable ad spend. Find out the optimization of ad creative and messaging in achieving higher revenue targets. Our guest taught eCommerce strategies on industry-leading stages, podcasts, and webinars.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the co-owner of Social Lite, and co-founder of Merchant Master, Simon Trafford is here. Today, we discussed how to break through the $20k/month revenue plateau with profitable ad spend. He taught eCommerce strategies on industry-leading stages, podcasts, and webinars.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with the co-owner of Social Lite, and co-founder of Merchant Master, Simon Trafford! We discussed how to break through the $20k/month revenue plateau with profitable ad spend. Find out the optimization of ad creative and messaging in achieving higher revenue targets. Our guest taught eCommerce strategies on industry-leading stages, podcasts, and webinars.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the co-owner of Social Lite, and co-founder of Merchant Master, Simon Trafford is here. Today, we discussed how to break through the $20k/month revenue plateau with profitable ad spend. He taught eCommerce strategies on industry-leading stages, podcasts, and webinars.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/yvhytv6ddkithiz8/How_to_break_through_the_20kmonth_revenue_plateau_with_profitable_ad_spend_1aebpd.mp3" length="54372010" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with the co-owner of Social Lite, and co-founder of Merchant Master, Simon Trafford! We discussed how to break through the $20k/month revenue plateau with profitable ad spend. Find out the optimization of ad creative and messaging in achieving higher revenue targets. Our guest taught eCommerce strategies on industry-leading stages, podcasts, and webinars.
 
This episode is brought to you by Post Purchase Pro
 
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
 
For more information visit https://www.postpurchasepro.com/lunch
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
In this episode, the co-owner of Social Lite, and co-founder of Merchant Master, Simon Trafford is here. Today, we discussed how to break through the $20k/month revenue plateau with profitable ad spend. He taught eCommerce strategies on industry-leading stages, podcasts, and webinars.
 
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3389</itunes:duration>
                <itunes:episode>592</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Are Google Ads Worth it for Your Small Business w/  John Horn - Ep - 588 - Lunch With Norm</title>
        <itunes:title>Are Google Ads Worth it for Your Small Business w/  John Horn - Ep - 588 - Lunch With Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/are-google-ads-worth-it-for-your-small-business-w-john-horn-ep-588-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/are-google-ads-worth-it-for-your-small-business-w-john-horn-ep-588-lunch-with-norm/#comments</comments>        <pubDate>Fri, 17 May 2024 17:00:56 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/446cbd6b-b510-3511-9d1b-75d8d24aeaf0</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with the CEO of StubGroup, John Horn! We discussed are Google Ads is worth it for your small business. Find out what are the effective strategies for directing Google Ads traffic to Amazon listings. Our guest has taught digital advertising to over 100,000 students via online courses.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the CEO of StubGroup, John Horn is here. Today, we discussed are Google Ads is worth it for your small business. He has taught digital advertising to over 100,000 students via online courses.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with the CEO of StubGroup, John Horn! We discussed are Google Ads is worth it for your small business. Find out what are the effective strategies for directing Google Ads traffic to Amazon listings. Our guest has taught digital advertising to over 100,000 students via online courses.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the CEO of StubGroup, John Horn is here. Today, we discussed are Google Ads is worth it for your small business. He has taught digital advertising to over 100,000 students via online courses.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/kmjijeq5j3rjm8wi/Are_Google_Ads_Worth_it_for_Your_Small_Business_1aou0i.mp3" length="49369350" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with the CEO of StubGroup, John Horn! We discussed are Google Ads is worth it for your small business. Find out what are the effective strategies for directing Google Ads traffic to Amazon listings. Our guest has taught digital advertising to over 100,000 students via online courses.
 
This episode is brought to you by Post Purchase Pro
 
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
 
For more information visit https://www.postpurchasepro.com/lunch
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
In this episode, the CEO of StubGroup, John Horn is here. Today, we discussed are Google Ads is worth it for your small business. He has taught digital advertising to over 100,000 students via online courses.
 
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3076</itunes:duration>
                <itunes:episode>591</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Practical ways to get your listings ready for Amazon AI w/ Matt Kostan - Ep - 587 - Lunch With Norm</title>
        <itunes:title>Practical ways to get your listings ready for Amazon AI w/ Matt Kostan - Ep - 587 - Lunch With Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/practical-ways-to-get-your-listings-ready-for-amazon-ai-w-matt-kostan-ep-587-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/practical-ways-to-get-your-listings-ready-for-amazon-ai-w-matt-kostan-ep-587-lunch-with-norm/#comments</comments>        <pubDate>Fri, 17 May 2024 16:52:22 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/8d8ffe12-2d54-3cb6-98a4-6029baaa574c</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with the CEO of ProductPinion, Matt Kostan! We discussed practical ways to get your listings ready for Amazon AI. Find out why is Amazon all in with AI. Our guest is a seasoned Amazon seller with over a decade of experience building multiple seven-figure brands.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the CEO of ProductPinion, Matt Kostan is here. Today, we discussed practical ways to get your listings ready for Amazon AI. He is a seasoned Amazon seller with over a decade of experience building multiple seven-figure brands. </p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with the CEO of ProductPinion, Matt Kostan! We discussed practical ways to get your listings ready for Amazon AI. Find out why is Amazon all in with AI. Our guest is a seasoned Amazon seller with over a decade of experience building multiple seven-figure brands.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the CEO of ProductPinion, Matt Kostan is here. Today, we discussed practical ways to get your listings ready for Amazon AI. He is a seasoned Amazon seller with over a decade of experience building multiple seven-figure brands. </p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/37cz4kjx5dvk9mnb/Practical_ways_to_get_your_listings_ready_for_Amazon_AI_16syfe.mp3" length="46645378" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with the CEO of ProductPinion, Matt Kostan! We discussed practical ways to get your listings ready for Amazon AI. Find out why is Amazon all in with AI. Our guest is a seasoned Amazon seller with over a decade of experience building multiple seven-figure brands.
 
This episode is brought to you by Post Purchase Pro
 
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
 
For more information visit https://www.postpurchasepro.com/lunch
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
In this episode, the CEO of ProductPinion, Matt Kostan is here. Today, we discussed practical ways to get your listings ready for Amazon AI. He is a seasoned Amazon seller with over a decade of experience building multiple seven-figure brands. 
 
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2906</itunes:duration>
                <itunes:episode>590</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Avoid This $10,000 Mistake - Navigating BOI Reporting w/ Frank Tuminello - Ep - 586 - Lunch with Norm</title>
        <itunes:title>Avoid This $10,000 Mistake - Navigating BOI Reporting w/ Frank Tuminello - Ep - 586 - Lunch with Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/avoid-this-10000-mistake-navigating-boi-reporting-w-frank-tuminello-ep-593-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/avoid-this-10000-mistake-navigating-boi-reporting-w-frank-tuminello-ep-593-lunch-with-norm/#comments</comments>        <pubDate>Fri, 17 May 2024 16:44:24 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/9c8e3507-f6b7-3c01-b2fd-31216fbf5e29</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with the CEO and Co-Founder of FileForms, Frank Tuminello! We discussed avoiding this $10,000 mistake - navigating BOI reporting. Find out how you file a BOI report. Our guest led a pre-tax healthcare benefits third-party administrator through eight successful acquisitions and a sale to a multi-billion-dollar private equity firm.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the CEO and Co-Founder of FileForms, Frank Tuminello is here. Today, we discussed avoiding this $10,000 mistake - navigating BOI reporting. He led a pre-tax healthcare benefits third-party administrator through eight successful acquisitions and a sale to a multi-billion-dollar private equity firm.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with the CEO and Co-Founder of FileForms, Frank Tuminello! We discussed avoiding this $10,000 mistake - navigating BOI reporting. Find out how you file a BOI report. Our guest led a pre-tax healthcare benefits third-party administrator through eight successful acquisitions and a sale to a multi-billion-dollar private equity firm.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the CEO and Co-Founder of FileForms, Frank Tuminello is here. Today, we discussed avoiding this $10,000 mistake - navigating BOI reporting. He led a pre-tax healthcare benefits third-party administrator through eight successful acquisitions and a sale to a multi-billion-dollar private equity firm.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/f67b35swbhjc5dhr/Avoid_This_10_000_Mistake_-_Navigating_BOI_Reporting_18c7pu.mp3" length="38521001" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with the CEO and Co-Founder of FileForms, Frank Tuminello! We discussed avoiding this $10,000 mistake - navigating BOI reporting. Find out how you file a BOI report. Our guest led a pre-tax healthcare benefits third-party administrator through eight successful acquisitions and a sale to a multi-billion-dollar private equity firm.
 
This episode is brought to you by Post Purchase Pro
 
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
 
For more information visit https://www.postpurchasepro.com/lunch
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
In this episode, the CEO and Co-Founder of FileForms, Frank Tuminello is here. Today, we discussed avoiding this $10,000 mistake - navigating BOI reporting. He led a pre-tax healthcare benefits third-party administrator through eight successful acquisitions and a sale to a multi-billion-dollar private equity firm.
 
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2398</itunes:duration>
                <itunes:episode>589</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Leveraging AI in Video Content for Effective Product Marketing w/ Kadel Yerushalmi - Ep - 585 - Lunch With Norm</title>
        <itunes:title>Leveraging AI in Video Content for Effective Product Marketing w/ Kadel Yerushalmi - Ep - 585 - Lunch With Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/leveraging-ai-in-video-content-for-effective-product-marketing-w-kadel-yerushalmi-ep-585-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/leveraging-ai-in-video-content-for-effective-product-marketing-w-kadel-yerushalmi-ep-585-lunch-with-norm/#comments</comments>        <pubDate>Tue, 14 May 2024 16:45:11 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/851fb452-b14b-3de4-a030-de0c72d7f551</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with the co-founder of Spark.AI, Kadel Yerushalmi! We discussed leveraging AI in video content for effective product marketing. Find out why you should use videos to sell your product. Our guest has a background in online marketing, focusing on growth and helping small companies and startups.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the co-founder of Spark.AI, Kadel Yerushalmi is here. Today, we discussed leveraging AI in video content for effective product marketing. He has a background in online marketing, focusing on growth and helping small companies and startups.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with the co-founder of Spark.AI, Kadel Yerushalmi! We discussed leveraging AI in video content for effective product marketing. Find out why you should use videos to sell your product. Our guest has a background in online marketing, focusing on growth and helping small companies and startups.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the co-founder of Spark.AI, Kadel Yerushalmi is here. Today, we discussed leveraging AI in video content for effective product marketing. He has a background in online marketing, focusing on growth and helping small companies and startups.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/zbb7sp6knn4rcxhe/Leveraging_AI_in_Video_Content_for_Effective_Product_Marketing_19b6sp.mp3" length="32887150" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with the co-founder of Spark.AI, Kadel Yerushalmi! We discussed leveraging AI in video content for effective product marketing. Find out why you should use videos to sell your product. Our guest has a background in online marketing, focusing on growth and helping small companies and startups.
 
This episode is brought to you by Post Purchase Pro
 
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
 
For more information visit https://www.postpurchasepro.com/lunch
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
In this episode, the co-founder of Spark.AI, Kadel Yerushalmi is here. Today, we discussed leveraging AI in video content for effective product marketing. He has a background in online marketing, focusing on growth and helping small companies and startups.
 
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2046</itunes:duration>
                <itunes:episode>588</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>The Power of SMS Marketing in 2024 w/ Tadej Bogataj - Ep - 584 - Lunch With Norm</title>
        <itunes:title>The Power of SMS Marketing in 2024 w/ Tadej Bogataj - Ep - 584 - Lunch With Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/the-power-of-sms-marketing-in-2024-w-tadej-bogataj-ep-584-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/the-power-of-sms-marketing-in-2024-w-tadej-bogataj-ep-584-lunch-with-norm/#comments</comments>        <pubDate>Fri, 10 May 2024 18:35:15 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/00a3ad52-d21c-38eb-91c6-543b3294501f</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with the co-founder of CartBoss, Tadej Bogataj! We discussed the power of SMS marketing in 2024. Find out why should sellers care about SMS marketing. Our guest looks to address the challenges of cart abandonment, turning lost opportunities into recovered sales by implementing timely and personalized text messages.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the co-founder of CartBoss, Tadej Bogataj is here. Today, we discussed the power of SMS marketing in 2024. He looks to address the challenges of cart abandonment, turning lost opportunities into recovered sales by implementing timely and personalized text messages.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with the co-founder of CartBoss, Tadej Bogataj! We discussed the power of SMS marketing in 2024. Find out why should sellers care about SMS marketing. Our guest looks to address the challenges of cart abandonment, turning lost opportunities into recovered sales by implementing timely and personalized text messages.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the co-founder of CartBoss, Tadej Bogataj is here. Today, we discussed the power of SMS marketing in 2024. He looks to address the challenges of cart abandonment, turning lost opportunities into recovered sales by implementing timely and personalized text messages.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/rszjvwy5hja899i5/The_Power_of_SMS_Marketing_in_2024ac2qv.mp3" length="48849865" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with the co-founder of CartBoss, Tadej Bogataj! We discussed the power of SMS marketing in 2024. Find out why should sellers care about SMS marketing. Our guest looks to address the challenges of cart abandonment, turning lost opportunities into recovered sales by implementing timely and personalized text messages.
 
This episode is brought to you by Post Purchase Pro
 
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
 
For more information visit https://www.postpurchasepro.com/lunch
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
In this episode, the co-founder of CartBoss, Tadej Bogataj is here. Today, we discussed the power of SMS marketing in 2024. He looks to address the challenges of cart abandonment, turning lost opportunities into recovered sales by implementing timely and personalized text messages.
 
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3053</itunes:duration>
                <itunes:episode>587</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>13 Ways AI Can Accelerate Your Ecommerce Business w/ Colin Campbell - Ep - 583 - Lunch With Norm</title>
        <itunes:title>13 Ways AI Can Accelerate Your Ecommerce Business w/ Colin Campbell - Ep - 583 - Lunch With Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/13-ways-ai-can-accelerate-your-ecommerce-business-w-colin-campbell-ep-583-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/13-ways-ai-can-accelerate-your-ecommerce-business-w-colin-campbell-ep-583-lunch-with-norm/#comments</comments>        <pubDate>Fri, 10 May 2024 17:58:07 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/ed9d2e29-5b0d-3d29-b144-a0e8c8674a55</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with the author of #1 Best-seller Start. Scale. Exit. Repeat, Colin Campbell! We discussed 13 ways AI can accelerate your ecommerce business. Find out what are the key ways AI can speed up your e-commerce growth. Our guest has co-founded several Internet and technology companies, including Internet Direct, Tucows, and Hostopia. </p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the author of the #1 Best-seller Start. Scale. Exit. Repeat, Colin Campbell is here. Today, we discussed 13 ways AI can accelerate your e-commerce business. He has co-founded several Internet and technology companies, including Internet Direct, Tucows, and Hostopia.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with the author of #1 Best-seller Start. Scale. Exit. Repeat, Colin Campbell! We discussed 13 ways AI can accelerate your ecommerce business. Find out what are the key ways AI can speed up your e-commerce growth. Our guest has co-founded several Internet and technology companies, including Internet Direct, Tucows, and Hostopia. </p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the author of the #1 Best-seller Start. Scale. Exit. Repeat, Colin Campbell is here. Today, we discussed 13 ways AI can accelerate your e-commerce business. He has co-founded several Internet and technology companies, including Internet Direct, Tucows, and Hostopia.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/huwuhe8f5b5wceiz/13_ways_AI_can_accelerate_your_ecommerce_businessalzmz.mp3" length="55744397" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with the author of #1 Best-seller Start. Scale. Exit. Repeat, Colin Campbell! We discussed 13 ways AI can accelerate your ecommerce business. Find out what are the key ways AI can speed up your e-commerce growth. Our guest has co-founded several Internet and technology companies, including Internet Direct, Tucows, and Hostopia. 
 
This episode is brought to you by Post Purchase Pro
 
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
 
For more information visit https://www.postpurchasepro.com/lunch
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
In this episode, the author of the #1 Best-seller Start. Scale. Exit. Repeat, Colin Campbell is here. Today, we discussed 13 ways AI can accelerate your e-commerce business. He has co-founded several Internet and technology companies, including Internet Direct, Tucows, and Hostopia.
 
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3484</itunes:duration>
                <itunes:episode>586</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Visibility on Amazon: Strategies for Boosting Traffic and Sales w/ Larisa Herbai - Ep - 582 - Lunch With Norm</title>
        <itunes:title>Visibility on Amazon: Strategies for Boosting Traffic and Sales w/ Larisa Herbai - Ep - 582 - Lunch With Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/visibility-on-amazon-strategies-for-boosting-traffic-and-sales-w-larisa-herbai-ep-582-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/visibility-on-amazon-strategies-for-boosting-traffic-and-sales-w-larisa-herbai-ep-582-lunch-with-norm/#comments</comments>        <pubDate>Mon, 06 May 2024 17:46:06 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/d7253f92-0646-39d9-afe3-ca068bef88f4</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with the CMO and co-founder of intelliRANK, Larisa Herbai! We discussed the visibility on Amazon: strategies for boosting traffic and sales. Find out what are some effective strategies for improving organic ranking on Amazon. Our guest offers tailored marketing strategies and develops a solid social media strategy that will work well with every e-commerce business goal. </p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the CMO and co-founder of intelliRANK, Larisa Herbai is here. Today, we discussed the visibility on Amazon: strategies for boosting traffic and sales. She offers tailored marketing strategies and develops a solid social media strategy that will work well with every e-commerce business goal. </p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with the CMO and co-founder of intelliRANK, Larisa Herbai! We discussed the visibility on Amazon: strategies for boosting traffic and sales. Find out what are some effective strategies for improving organic ranking on Amazon. Our guest offers tailored marketing strategies and develops a solid social media strategy that will work well with every e-commerce business goal. </p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the CMO and co-founder of intelliRANK, Larisa Herbai is here. Today, we discussed the visibility on Amazon: strategies for boosting traffic and sales. She offers tailored marketing strategies and develops a solid social media strategy that will work well with every e-commerce business goal. </p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/a4cegbjnp2d4894c/Visibility_on_Amazon_Strategies_for_Boosting_Traffic_and_Sales_1ar2n9.mp3" length="50443361" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with the CMO and co-founder of intelliRANK, Larisa Herbai! We discussed the visibility on Amazon: strategies for boosting traffic and sales. Find out what are some effective strategies for improving organic ranking on Amazon. Our guest offers tailored marketing strategies and develops a solid social media strategy that will work well with every e-commerce business goal. 
 
This episode is brought to you by Post Purchase Pro
 
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
 
For more information visit https://www.postpurchasepro.com/lunch
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
In this episode, the CMO and co-founder of intelliRANK, Larisa Herbai is here. Today, we discussed the visibility on Amazon: strategies for boosting traffic and sales. She offers tailored marketing strategies and develops a solid social media strategy that will work well with every e-commerce business goal. 
 
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3143</itunes:duration>
                <itunes:episode>585</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>A Broke college dropout turned multi-million dollar business owner w/ Chandler Bolt - Ep - 581 - Lunch With Norm</title>
        <itunes:title>A Broke college dropout turned multi-million dollar business owner w/ Chandler Bolt - Ep - 581 - Lunch With Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/a-broke-college-dropout-turned-multi-million-dollar-business-owner-w-chandler-bolt-ep-581-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/a-broke-college-dropout-turned-multi-million-dollar-business-owner-w-chandler-bolt-ep-581-lunch-with-norm/#comments</comments>        <pubDate>Tue, 30 Apr 2024 13:46:13 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/86315ee8-6e42-3b36-9c59-ef7df4c629e4</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with an investor and the CEO of SelfPublishing.com, Chandler Bolt! We discussed a broke college dropout turned multi-million dollar business owner. Find out why should entrepreneurs and sellers write a book. Through our guest books, podcasts, YouTube channels, and selfpublishing.com, he’s helped thousands of people write a book that grows their income, impact, and business.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, an investor and the CEO of SelfPublishing.com, Chandler Bolt is here. Today, we discussed a broke college dropout turned multi-million dollar business owner. Through his books, podcasts, YouTube channels, and selfpublishing.com, he’s helped thousands of people write a book that grows their income, impact, and business.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with an investor and the CEO of SelfPublishing.com, Chandler Bolt! We discussed a broke college dropout turned multi-million dollar business owner. Find out why should entrepreneurs and sellers write a book. Through our guest books, podcasts, YouTube channels, and selfpublishing.com, he’s helped thousands of people write a book that grows their income, impact, and business.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, an investor and the CEO of SelfPublishing.com, Chandler Bolt is here. Today, we discussed a broke college dropout turned multi-million dollar business owner. Through his books, podcasts, YouTube channels, and selfpublishing.com, he’s helped thousands of people write a book that grows their income, impact, and business.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/gkdfvkrt7qip65ss/how_a_college_dropout_turned_multi-million_dollar_business_owner_in_18_months_189qk3.mp3" length="45926153" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with an investor and the CEO of SelfPublishing.com, Chandler Bolt! We discussed a broke college dropout turned multi-million dollar business owner. Find out why should entrepreneurs and sellers write a book. Through our guest books, podcasts, YouTube channels, and selfpublishing.com, he’s helped thousands of people write a book that grows their income, impact, and business.
 
This episode is brought to you by Post Purchase Pro
 
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
 
For more information visit https://www.postpurchasepro.com/lunch
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
In this episode, an investor and the CEO of SelfPublishing.com, Chandler Bolt is here. Today, we discussed a broke college dropout turned multi-million dollar business owner. Through his books, podcasts, YouTube channels, and selfpublishing.com, he’s helped thousands of people write a book that grows their income, impact, and business.
 
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2861</itunes:duration>
                <itunes:episode>584</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Google March AI Update and What it Could Mean for How Amazon Treats AI Content w/ Jonathan Gillham - Ep - 580 - Lunch With Norm</title>
        <itunes:title>Google March AI Update and What it Could Mean for How Amazon Treats AI Content w/ Jonathan Gillham - Ep - 580 - Lunch With Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/google-march-ai-update-and-what-it-could-mean-for-how-amazon-treats-ai-content-w-jonathan-gillham-ep-580-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/google-march-ai-update-and-what-it-could-mean-for-how-amazon-treats-ai-content-w-jonathan-gillham-ep-580-lunch-with-norm/#comments</comments>        <pubDate>Mon, 29 Apr 2024 12:41:21 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/23f4a7af-7e05-3cd3-9abb-fc4af8b84bb2</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with the founder and CEO of Originality.AI, Jonathan Gillham! We discussed the Google March AI update and what it could mean for how Amazon treats AI content. Find out what has happened with the March Google update. Our guest recognized the immense potential of artificial intelligence in transforming content creation and verification.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the founder and CEO of Originality.AI, Jonathan Gillham is here. Today, we discussed the Google March AI update and what it could mean for how Amazon treats AI content. He recognized the immense potential of artificial intelligence in transforming content creation and verification.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with the founder and CEO of Originality.AI, Jonathan Gillham! We discussed the Google March AI update and what it could mean for how Amazon treats AI content. Find out what has happened with the March Google update. Our guest recognized the immense potential of artificial intelligence in transforming content creation and verification.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the founder and CEO of Originality.AI, Jonathan Gillham is here. Today, we discussed the Google March AI update and what it could mean for how Amazon treats AI content. He recognized the immense potential of artificial intelligence in transforming content creation and verification.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/h97pfvy2nxk23m45/Google_March_AI_Update_and_What_it_Could_Mean_for_How_Amazon_Treats_AI_Content_174usx.mp3" length="54067441" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with the founder and CEO of Originality.AI, Jonathan Gillham! We discussed the Google March AI update and what it could mean for how Amazon treats AI content. Find out what has happened with the March Google update. Our guest recognized the immense potential of artificial intelligence in transforming content creation and verification.
 
This episode is brought to you by Post Purchase Pro
 
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
 
For more information visit https://www.postpurchasepro.com/lunch
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
In this episode, the founder and CEO of Originality.AI, Jonathan Gillham is here. Today, we discussed the Google March AI update and what it could mean for how Amazon treats AI content. He recognized the immense potential of artificial intelligence in transforming content creation and verification.
 
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3370</itunes:duration>
                <itunes:episode>583</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Using emotional copy to Improve Conversion w/ Benjamin Webber - Ep - 579 - Lunch With Norm</title>
        <itunes:title>Using emotional copy to Improve Conversion w/ Benjamin Webber - Ep - 579 - Lunch With Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/using-emotional-copy-to-improve-conversion-w-benjamin-webber-ep-579-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/using-emotional-copy-to-improve-conversion-w-benjamin-webber-ep-579-lunch-with-norm/#comments</comments>        <pubDate>Mon, 29 Apr 2024 12:20:17 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/3e35bea2-bacd-3dd4-9a48-3fe0ac19f77a</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with an Amazon seller since 2015, Benjamin Webber! We discussed using emotional copy using to improve the conversation. Find out Amazon’s use of Q&amp;A in ranking. Our guest and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, an Amazon seller since 2015, Benjamin Webber is here. Today, we discussed using emotional copy using to improve the conversation. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with an Amazon seller since 2015, Benjamin Webber! We discussed using emotional copy using to improve the conversation. Find out Amazon’s use of Q&amp;A in ranking. Our guest and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, an Amazon seller since 2015, Benjamin Webber is here. Today, we discussed using emotional copy using to improve the conversation. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/kvzr29iagk4b4q73/Using_emotional_copy_to_Improve_Conversion_19vnhm.mp3" length="45858868" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with an Amazon seller since 2015, Benjamin Webber! We discussed using emotional copy using to improve the conversation. Find out Amazon’s use of Q&amp;A in ranking. Our guest and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business.
 
This episode is brought to you by Post Purchase Pro
 
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
 
For more information visit https://www.postpurchasepro.com/lunch
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
In this episode, an Amazon seller since 2015, Benjamin Webber is here. Today, we discussed using emotional copy using to improve the conversation. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business.
 
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2857</itunes:duration>
                <itunes:episode>582</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Amazon Influencer Marketing in 2024 w/ Karandeep Mehta - Ep - 578 - Lunch With Norm</title>
        <itunes:title>Amazon Influencer Marketing in 2024 w/ Karandeep Mehta - Ep - 578 - Lunch With Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/amazon-influencer-marketing-in-2024-w-karandeep-mehta-ep-578-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/amazon-influencer-marketing-in-2024-w-karandeep-mehta-ep-578-lunch-with-norm/#comments</comments>        <pubDate>Tue, 23 Apr 2024 12:20:08 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/b16b4fd5-ddf2-3ef0-8c42-50041a8ea0a2</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with the founder of Perci, Britton Upchurch! We discussed how to prompt like a pro - a deep dive into LLM prompting. Find out what are the most powerful prompt tricks. Perci is the most advanced AI Amazon listing tool on the market, and their small team is building the next generation of Amazon selling tools.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the founder of Perci, Britton Upchurch is here. Today, we discussed how to prompt like a pro - a deep dive into LLM prompting. Perci is the most advanced AI Amazon listing tool on the market, and their small team is building the next generation of Amazon selling tools.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with the founder of Perci, Britton Upchurch! We discussed how to prompt like a pro - a deep dive into LLM prompting. Find out what are the most powerful prompt tricks. Perci is the most advanced AI Amazon listing tool on the market, and their small team is building the next generation of Amazon selling tools.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the founder of Perci, Britton Upchurch is here. Today, we discussed how to prompt like a pro - a deep dive into LLM prompting. Perci is the most advanced AI Amazon listing tool on the market, and their small team is building the next generation of Amazon selling tools.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/stshj782zeuqswp7/Amazon_Influencer_Marketing_in_2024_16cyq1.mp3" length="49380778" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with the founder of Perci, Britton Upchurch! We discussed how to prompt like a pro - a deep dive into LLM prompting. Find out what are the most powerful prompt tricks. Perci is the most advanced AI Amazon listing tool on the market, and their small team is building the next generation of Amazon selling tools.
 
This episode is brought to you by Post Purchase Pro
 
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
 
For more information visit https://www.postpurchasepro.com/lunch
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
In this episode, the founder of Perci, Britton Upchurch is here. Today, we discussed how to prompt like a pro - a deep dive into LLM prompting. Perci is the most advanced AI Amazon listing tool on the market, and their small team is building the next generation of Amazon selling tools.
 
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3077</itunes:duration>
                <itunes:episode>581</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>How to prompt like a pro- A deep dive into LLM Prompting w/ Britton Upchurch - Ep - 577 - Lunch With Norm</title>
        <itunes:title>How to prompt like a pro- A deep dive into LLM Prompting w/ Britton Upchurch - Ep - 577 - Lunch With Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/how-to-prompt-like-a-pro-a-deep-dive-into-llm-prompting-w-britton-upchurch-ep-577-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/how-to-prompt-like-a-pro-a-deep-dive-into-llm-prompting-w-britton-upchurch-ep-577-lunch-with-norm/#comments</comments>        <pubDate>Fri, 19 Apr 2024 17:16:09 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/00ebb0bc-e64f-3329-b75f-1990c4565e07</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with the founder of Perci, Britton Upchurch! We discussed how to prompt like a pro - a deep dive into LLM prompting. Find out what are the most powerful prompt tricks. Perci is the most advanced AI Amazon listing tool on the market, and their small team is building the next generation of Amazon selling tools.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the founder of Perci, Britton Upchurch is here. Today, we discussed how to prompt like a pro - a deep dive into LLM prompting. Perci is the most advanced AI Amazon listing tool on the market, and their small team is building the next generation of Amazon selling tools.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with the founder of Perci, Britton Upchurch! We discussed how to prompt like a pro - a deep dive into LLM prompting. Find out what are the most powerful prompt tricks. Perci is the most advanced AI Amazon listing tool on the market, and their small team is building the next generation of Amazon selling tools.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the founder of Perci, Britton Upchurch is here. Today, we discussed how to prompt like a pro - a deep dive into LLM prompting. Perci is the most advanced AI Amazon listing tool on the market, and their small team is building the next generation of Amazon selling tools.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/8y75pskmgx3ycv6v/How_to_prompt_like_a_pro-_A_deep_dive_into_LLM_Prompting_18u8oz.mp3" length="61455639" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with the founder of Perci, Britton Upchurch! We discussed how to prompt like a pro - a deep dive into LLM prompting. Find out what are the most powerful prompt tricks. Perci is the most advanced AI Amazon listing tool on the market, and their small team is building the next generation of Amazon selling tools.
 
This episode is brought to you by Post Purchase Pro
 
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
 
For more information visit https://www.postpurchasepro.com/lunch
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
In this episode, the founder of Perci, Britton Upchurch is here. Today, we discussed how to prompt like a pro - a deep dive into LLM prompting. Perci is the most advanced AI Amazon listing tool on the market, and their small team is building the next generation of Amazon selling tools.
 
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3832</itunes:duration>
                <itunes:episode>580</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>How to use AI for Video Creation &amp; Editing w/ Vikram Chalana - Ep - 576 - Lunch With Norm</title>
        <itunes:title>How to use AI for Video Creation &amp; Editing w/ Vikram Chalana - Ep - 576 - Lunch With Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/how-to-use-ai-for-video-creation-editing-w-vikram-chalana-ep-576-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/how-to-use-ai-for-video-creation-editing-w-vikram-chalana-ep-576-lunch-with-norm/#comments</comments>        <pubDate>Fri, 19 Apr 2024 15:37:59 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/093945e0-39b2-340f-b72b-69f374a062d4</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with an engineer turned serial entrepreneur, Vikram Chalana! We discussed how to use AI for video creation &amp; editing. Find out how AI helps in the world of videos. Our guest is currently building an innovative software company, Pictory, that uses artificial intelligence (AI) to enable anyone to turn their message into engaging video content quickly &amp; easily.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, an engineer turned serial entrepreneur, Vikram Chalana is here. Today, we discussed how to use AI for video creation &amp; editing. He is currently building an innovative software company, Pictory, that uses artificial intelligence (AI) to enable anyone to turn their message into engaging video content quickly &amp; easily. </p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with an engineer turned serial entrepreneur, Vikram Chalana! We discussed how to use AI for video creation &amp; editing. Find out how AI helps in the world of videos. Our guest is currently building an innovative software company, Pictory, that uses artificial intelligence (AI) to enable anyone to turn their message into engaging video content quickly &amp; easily.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, an engineer turned serial entrepreneur, Vikram Chalana is here. Today, we discussed how to use AI for video creation &amp; editing. He is currently building an innovative software company, Pictory, that uses artificial intelligence (AI) to enable anyone to turn their message into engaging video content quickly &amp; easily. </p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/rvvn8tcnnyuyvwb4/How_to_use_AI_for_video_creation_editing_16ifd1.mp3" length="44867343" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with an engineer turned serial entrepreneur, Vikram Chalana! We discussed how to use AI for video creation &amp; editing. Find out how AI helps in the world of videos. Our guest is currently building an innovative software company, Pictory, that uses artificial intelligence (AI) to enable anyone to turn their message into engaging video content quickly &amp; easily.
 
This episode is brought to you by Post Purchase Pro
 
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
 
For more information visit https://www.postpurchasepro.com/lunch
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
In this episode, an engineer turned serial entrepreneur, Vikram Chalana is here. Today, we discussed how to use AI for video creation &amp; editing. He is currently building an innovative software company, Pictory, that uses artificial intelligence (AI) to enable anyone to turn their message into engaging video content quickly &amp; easily. 
 
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2795</itunes:duration>
                <itunes:episode>579</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Diversification within the Supply Chain w/ Steven Blustein - Ep - 575 - Lunch With Norm</title>
        <itunes:title>Diversification within the Supply Chain w/ Steven Blustein - Ep - 575 - Lunch With Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/diversification-within-the-supply-chain-w-steven-blustein-ep-570-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/diversification-within-the-supply-chain-w-steven-blustein-ep-570-lunch-with-norm/#comments</comments>        <pubDate>Wed, 17 Apr 2024 11:44:44 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/2042c153-bfc5-3299-b533-584531fa4e23</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with the co-founder of both Gembah Inc and PrideBites Pet Products, Steven Blustein! We discussed diversification within the supply chain. Find out how long it takes to transition outside of your current supply chain. Our guest have owned and operated businesses that have designed, manufactured, and sold millions of consumer products from all over the world.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the co-founder of both Gembah Inc. and PrideBites Pet Products, Steven Blustein is here. Today, we discussed diversification within the supply chain. He has owned and operated businesses that have designed, manufactured, and sold millions of consumer products from all over the world.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with the co-founder of both Gembah Inc and PrideBites Pet Products, Steven Blustein! We discussed diversification within the supply chain. Find out how long it takes to transition outside of your current supply chain. Our guest have owned and operated businesses that have designed, manufactured, and sold millions of consumer products from all over the world.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the co-founder of both Gembah Inc. and PrideBites Pet Products, Steven Blustein is here. Today, we discussed diversification within the supply chain. He has owned and operated businesses that have designed, manufactured, and sold millions of consumer products from all over the world.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/m3ied4tch2q82u2c/Diversification_within_the_Supply_Chain_19wuoh.mp3" length="48703453" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with the co-founder of both Gembah Inc and PrideBites Pet Products, Steven Blustein! We discussed diversification within the supply chain. Find out how long it takes to transition outside of your current supply chain. Our guest have owned and operated businesses that have designed, manufactured, and sold millions of consumer products from all over the world.
 
This episode is brought to you by Post Purchase Pro
 
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
 
For more information visit https://www.postpurchasepro.com/lunch
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
In this episode, the co-founder of both Gembah Inc. and PrideBites Pet Products, Steven Blustein is here. Today, we discussed diversification within the supply chain. He has owned and operated businesses that have designed, manufactured, and sold millions of consumer products from all over the world.
 
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3035</itunes:duration>
                <itunes:episode>578</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>My Favorite AI Tools and Software w/ Norm Farrar - Ep - 574 - Lunch With Norm</title>
        <itunes:title>My Favorite AI Tools and Software w/ Norm Farrar - Ep - 574 - Lunch With Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/my-favorite-ai-tools-and-software-w-norm-farrar-ep-574-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/my-favorite-ai-tools-and-software-w-norm-farrar-ep-574-lunch-with-norm/#comments</comments>        <pubDate>Mon, 15 Apr 2024 21:05:27 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/3e2ca7c6-1633-3602-b8b5-b199853212f8</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, Norm is back for a special LIVE Amazon Q&amp;A! That's right Norm checks in with the Beard Nation and answers all questions submitted by our Amazon and eCom Beardos. Today, we talk about Norm’s favorite AI tools and apps! Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, The Beard Guy sits down for a special Amazon Q&amp;A. Today, we discussed Norm’s favorite AI tools and apps! Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, Norm is back for a special LIVE Amazon Q&amp;A! That's right Norm checks in with the Beard Nation and answers all questions submitted by our Amazon and eCom Beardos. Today, we talk about Norm’s favorite AI tools and apps! Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, The Beard Guy sits down for a special Amazon Q&amp;A. Today, we discussed Norm’s favorite AI tools and apps! Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/pupgt7gcitau5hig/My_Favorite_AI_Tools_and_Software_18idng.mp3" length="65358586" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, Norm is back for a special LIVE Amazon Q&amp;A! That's right Norm checks in with the Beard Nation and answers all questions submitted by our Amazon and eCom Beardos. Today, we talk about Norm’s favorite AI tools and apps! Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential.
 
This episode is brought to you by Post Purchase Pro
 
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
 
For more information visit https://www.postpurchasepro.com/lunch
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
In this episode, The Beard Guy sits down for a special Amazon Q&amp;A. Today, we discussed Norm’s favorite AI tools and apps! Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands.
 
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
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        <itunes:block>No</itunes:block>
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                <itunes:episode>577</itunes:episode>
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    <item>
        <title>Behind the Beard - The Story of the Beard Guy w/ Norm Farrar - Ep - 573 - Lunch With Norm</title>
        <itunes:title>Behind the Beard - The Story of the Beard Guy w/ Norm Farrar - Ep - 573 - Lunch With Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/behind-the-beard-the-story-of-the-beard-guy-w-norm-farrar-ep-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/behind-the-beard-the-story-of-the-beard-guy-w-norm-farrar-ep-lunch-with-norm/#comments</comments>        <pubDate>Mon, 15 Apr 2024 20:58:31 -0400</pubDate>
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                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with an Amazon, e-commerce and online marketing expert, Norm Farrar! We discussed Behind the Beard - the story of the Beard guy. Find out how the bearded guy came to be. Our guest is passionate mentor who coaches those with any level of experience.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, an Amazon, e-commerce and online marketing expert, Norm Farrar, is here. Today, we discussed Behind the Beard - the story of the Beard guy. He is a passionate mentor who coaches those with any level of experience.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with an Amazon, e-commerce and online marketing expert, Norm Farrar! We discussed Behind the Beard - the story of the Beard guy. Find out how the bearded guy came to be. Our guest is passionate mentor who coaches those with any level of experience.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, an Amazon, e-commerce and online marketing expert, Norm Farrar, is here. Today, we discussed Behind the Beard - the story of the Beard guy. He is a passionate mentor who coaches those with any level of experience.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/zy4r7kdazckzw2me/Abe_Chomali_1a30j9.mp3" length="53826224" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with an Amazon, e-commerce and online marketing expert, Norm Farrar! We discussed Behind the Beard - the story of the Beard guy. Find out how the bearded guy came to be. Our guest is passionate mentor who coaches those with any level of experience.
 
This episode is brought to you by Post Purchase Pro
 
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
 
For more information visit https://www.postpurchasepro.com/lunch
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
In this episode, an Amazon, e-commerce and online marketing expert, Norm Farrar, is here. Today, we discussed Behind the Beard - the story of the Beard guy. He is a passionate mentor who coaches those with any level of experience.
 
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3355</itunes:duration>
                <itunes:episode>576</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
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    <item>
        <title>Buy Back Time through Smart Delegation w/ Mike Abramowitz - Ep -572 - Lunch With Norm</title>
        <itunes:title>Buy Back Time through Smart Delegation w/ Mike Abramowitz - Ep -572 - Lunch With Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/buy-back-time-through-smart-delegation-w-mike-abramowitz-ep-572-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/buy-back-time-through-smart-delegation-w-mike-abramowitz-ep-572-lunch-with-norm/#comments</comments>        <pubDate>Thu, 11 Apr 2024 15:14:48 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/f9fdab7a-f3a9-3878-8e6e-bdcecdfee61d</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with the founder of Better Than Rich, Mike Abramowitz! We discussed buyback time through smart delegation. Find out how AI contribute to your business growth. Our guest has scaled six-figure businesses and non-profits to be run without him so he can experience the freedom he desires.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the founder of Better Than Rich, Mike Abramowitz is here. Today, we discussed buyback time through smart delegation. He has scaled six-figure businesses and non-profits to be run without him so he can experience the freedom he desires.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with the founder of Better Than Rich, Mike Abramowitz! We discussed buyback time through smart delegation. Find out how AI contribute to your business growth. Our guest has scaled six-figure businesses and non-profits to be run without him so he can experience the freedom he desires.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the founder of Better Than Rich, Mike Abramowitz is here. Today, we discussed buyback time through smart delegation. He has scaled six-figure businesses and non-profits to be run without him so he can experience the freedom he desires.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/k6q5s5au94zrpkus/Buy_Back_Time_through_Smart_Delegation_186jrz.mp3" length="39395703" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with the founder of Better Than Rich, Mike Abramowitz! We discussed buyback time through smart delegation. Find out how AI contribute to your business growth. Our guest has scaled six-figure businesses and non-profits to be run without him so he can experience the freedom he desires.
 
This episode is brought to you by Post Purchase Pro
 
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
 
For more information visit https://www.postpurchasepro.com/lunch
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
In this episode, the founder of Better Than Rich, Mike Abramowitz is here. Today, we discussed buyback time through smart delegation. He has scaled six-figure businesses and non-profits to be run without him so he can experience the freedom he desires.
 
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2453</itunes:duration>
                <itunes:episode>575</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
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    <item>
        <title>How to Give ChatGPT Access to Your Favorite Apps w/ Bryan McAnulty - Ep - 571 - Lunch With Norm</title>
        <itunes:title>How to Give ChatGPT Access to Your Favorite Apps w/ Bryan McAnulty - Ep - 571 - Lunch With Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/how-to-give-chatgpt-access-to-your-favorite-apps-w-bryan-mcanulty-ep-571-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/how-to-give-chatgpt-access-to-your-favorite-apps-w-bryan-mcanulty-ep-571-lunch-with-norm/#comments</comments>        <pubDate>Wed, 10 Apr 2024 12:18:53 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/9e62236b-1c64-3894-96e4-9afba0deba2e</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with the founder of Heights Platform, Bryan McAnulty! We discussed how to give chatGPT access to your favorite apps. Find out how to give chatgpt give access to apps. Our guest has traveled to more than 30 countries and 100+ cities, meeting creators along the way.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the founder of Heights Platform, Bryan McAnulty is here. Today, we discussed how to give chatGPT access to your favorite apps. He has traveled to more than 30 countries and 100+ cities, meeting creators along the way.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with the founder of Heights Platform, Bryan McAnulty! We discussed how to give chatGPT access to your favorite apps. Find out how to give chatgpt give access to apps. Our guest has traveled to more than 30 countries and 100+ cities, meeting creators along the way.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the founder of Heights Platform, Bryan McAnulty is here. Today, we discussed how to give chatGPT access to your favorite apps. He has traveled to more than 30 countries and 100+ cities, meeting creators along the way.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/27mx87gi46isebpg/How_to_Give_ChatGPT_Access_to_Your_Favorite_Apps_174tps.mp3" length="52901433" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with the founder of Heights Platform, Bryan McAnulty! We discussed how to give chatGPT access to your favorite apps. Find out how to give chatgpt give access to apps. Our guest has traveled to more than 30 countries and 100+ cities, meeting creators along the way.
 
This episode is brought to you by Post Purchase Pro
 
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
 
For more information visit https://www.postpurchasepro.com/lunch
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
In this episode, the founder of Heights Platform, Bryan McAnulty is here. Today, we discussed how to give chatGPT access to your favorite apps. He has traveled to more than 30 countries and 100+ cities, meeting creators along the way.
 
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3297</itunes:duration>
                <itunes:episode>574</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Using Custom Creative to get an ACoS edge in PPC w/ Chris Rawlings - Ep - 570 - Lunch With Norm</title>
        <itunes:title>Using Custom Creative to get an ACoS edge in PPC w/ Chris Rawlings - Ep - 570 - Lunch With Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/using-custom-creative-to-get-an-acos-edge-in-ppc-w-chris-rawlings-ep-570-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/using-custom-creative-to-get-an-acos-edge-in-ppc-w-chris-rawlings-ep-570-lunch-with-norm/#comments</comments>        <pubDate>Wed, 10 Apr 2024 12:12:58 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/798f59d1-c232-3052-b740-c7b7da8acb28</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with the CEO of Sophie Society, Chris Rawlings! We discussed using custom creative to get an ACoS edge in PPC. Find out why to focus on customer creativity in PPC. Our guest designed his own products &amp; built his personal care brand into a multi-million $ success on Amazon. </p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the CEO of Sophie Society, Chris Rawlings is here. Today, we discussed using custom creative to get an ACoS edge in PPC. He designed his own products &amp; built his personal care brand into a multi-million $ success on Amazon. </p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with the CEO of Sophie Society, Chris Rawlings! We discussed using custom creative to get an ACoS edge in PPC. Find out why to focus on customer creativity in PPC. Our guest designed his own products &amp; built his personal care brand into a multi-million $ success on Amazon. </p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, the CEO of Sophie Society, Chris Rawlings is here. Today, we discussed using custom creative to get an ACoS edge in PPC. He designed his own products &amp; built his personal care brand into a multi-million $ success on Amazon. </p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/mvd5nx3vmydjxyxh/Using_Custom_Creative_to_get_an_ACoS_Edge_in_PPC_1aw710.mp3" length="54798353" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with the CEO of Sophie Society, Chris Rawlings! We discussed using custom creative to get an ACoS edge in PPC. Find out why to focus on customer creativity in PPC. Our guest designed his own products &amp; built his personal care brand into a multi-million $ success on Amazon. 
 
This episode is brought to you by Post Purchase Pro
 
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
 
For more information visit https://www.postpurchasepro.com/lunch
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
In this episode, the CEO of Sophie Society, Chris Rawlings is here. Today, we discussed using custom creative to get an ACoS edge in PPC. He designed his own products &amp; built his personal care brand into a multi-million $ success on Amazon. 
 
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3415</itunes:duration>
                <itunes:episode>573</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>HE+RO Branding for Ecommerce: Leveraging AI for Creative at Scale w/ Amara Omoregie and Jace Brown - Ep - 569 - Lunch With Norm</title>
        <itunes:title>HE+RO Branding for Ecommerce: Leveraging AI for Creative at Scale w/ Amara Omoregie and Jace Brown - Ep - 569 - Lunch With Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/hero-branding-for-ecommerce-leveraging-ai-for-creative-at-scale-w-amara-omoregie-and-jace-brown-ep-568-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/hero-branding-for-ecommerce-leveraging-ai-for-creative-at-scale-w-amara-omoregie-and-jace-brown-ep-568-lunch-with-norm/#comments</comments>        <pubDate>Mon, 08 Apr 2024 10:27:53 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/1e314a8c-1186-39f8-bb9a-d6f2619ae5fd</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with a creative director and CEO of FullStack agency, Amara Omoregie and Jace Brown! We discussed HE+RO branding for e-commerce: leveraging AI for creativity at scale. Find out how HE+RO Branding uses AI for e-commerce creativity. Our guest trained internal teams such as Digital Marketer and Hubspot, and is a certified agency partner for both as well as Proposify, Databox, Google, and more.</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with a creative director and CEO of FullStack agency, Amara Omoregie and Jace Brown! We discussed HE+RO branding for e-commerce: leveraging AI for creativity at scale. Find out how HE+RO Branding uses AI for e-commerce creativity. Our guest trained internal teams such as Digital Marketer and Hubspot, and is a certified agency partner for both as well as Proposify, Databox, Google, and more.</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/bsmjsi/HE_RO_Branding_for_E-commerce_Leveraging_AI_for_Creative_at_Scale_19pum2.mp3" length="59214486" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with a creative director and CEO of FullStack agency, Amara Omoregie and Jace Brown! We discussed HE+RO branding for e-commerce: leveraging AI for creativity at scale. Find out how HE+RO Branding uses AI for e-commerce creativity. Our guest trained internal teams such as Digital Marketer and Hubspot, and is a certified agency partner for both as well as Proposify, Databox, Google, and more.
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3691</itunes:duration>
                <itunes:episode>572</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>30 Days Of Emails That Sell And Compel…Done In 3 Minutes w/ Jon Benson - Ep - 568 - Lunch With Norm</title>
        <itunes:title>30 Days Of Emails That Sell And Compel…Done In 3 Minutes w/ Jon Benson - Ep - 568 - Lunch With Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/30-days-of-emails-that-sell-and-compel%e2%80%a6done-in-3-minutes-w-jon-benson-ep-568-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/30-days-of-emails-that-sell-and-compel%e2%80%a6done-in-3-minutes-w-jon-benson-ep-568-lunch-with-norm/#comments</comments>        <pubDate>Mon, 01 Apr 2024 15:11:22 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/0be1be01-b5c4-3614-bffa-ea9518ca0762</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with one of the top copywriters and sales copy strategists in the world, Jon Benson! We discussed 30 Days Of Emails That Sell And Compel. Find out why are prompts not the answer to AI and copy. Our guest is a pioneer in the AI copy movement and the creator of the video sales letter.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, one of the top copywriters and sales copy strategists in the world, Jon Benson is here. Today, we discussed 30 Days Of Emails That Sell And Compel. He is a pioneer in the AI copy movement and the creator of the video sales letter.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with one of the top copywriters and sales copy strategists in the world, Jon Benson! We discussed 30 Days Of Emails That Sell And Compel. Find out why are prompts not the answer to AI and copy. Our guest is a pioneer in the AI copy movement and the creator of the video sales letter.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, one of the top copywriters and sales copy strategists in the world, Jon Benson is here. Today, we discussed 30 Days Of Emails That Sell And Compel. He is a pioneer in the AI copy movement and the creator of the video sales letter.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/hcd3ye/30_Days_Of_Emails_That_Sell_And_Compel-7fhyv.mp3" length="62844804" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with one of the top copywriters and sales copy strategists in the world, Jon Benson! We discussed 30 Days Of Emails That Sell And Compel. Find out why are prompts not the answer to AI and copy. Our guest is a pioneer in the AI copy movement and the creator of the video sales letter.
 
This episode is brought to you by Post Purchase Pro
 
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
 
For more information visit https://www.postpurchasepro.com/lunch
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
In this episode, one of the top copywriters and sales copy strategists in the world, Jon Benson is here. Today, we discussed 30 Days Of Emails That Sell And Compel. He is a pioneer in the AI copy movement and the creator of the video sales letter.
 
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
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        <itunes:block>No</itunes:block>
        <itunes:duration>3918</itunes:duration>
                <itunes:episode>571</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
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    <item>
        <title>How to Unlock Customer Demand Year-Round w/ Scott Cunningham - Ep - 567 - Lunch With Norm</title>
        <itunes:title>How to Unlock Customer Demand Year-Round w/ Scott Cunningham - Ep - 567 - Lunch With Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/how-to-unlock-customer-demand-year-round-w-scott-cunningham-ep-567-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/how-to-unlock-customer-demand-year-round-w-scott-cunningham-ep-567-lunch-with-norm/#comments</comments>        <pubDate>Wed, 27 Mar 2024 13:54:57 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/604672d4-daad-3048-a68f-db65e2f4b685</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with an award-winning e-commerce sales expert, Scott Cunningham! We discussed how to unlock customer demand year-round. Find out what risks do businesses face if they fail to generate additional customer demand. Our guest’s team has hosted almost 30 Shopify Meetups across North America that connect, educate, and empower store owners to grow in the competitive e-commerce space.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, an award-winning e-commerce sales expert, Scott Cunningham is here. Today, we discussed how to unlock customer demand year-round. His team has hosted almost 30 Shopify Meetups across North America that connect, educate, and empower store owners to grow in the competitive e-commerce space.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with an award-winning e-commerce sales expert, Scott Cunningham! We discussed how to unlock customer demand year-round. Find out what risks do businesses face if they fail to generate additional customer demand. Our guest’s team has hosted almost 30 Shopify Meetups across North America that connect, educate, and empower store owners to grow in the competitive e-commerce space.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, an award-winning e-commerce sales expert, Scott Cunningham is here. Today, we discussed how to unlock customer demand year-round. His team has hosted almost 30 Shopify Meetups across North America that connect, educate, and empower store owners to grow in the competitive e-commerce space.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/ykxjm2/How_to_Unlock_Customer_Demand_Year-Round_1be01a.mp3" length="49802869" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with an award-winning e-commerce sales expert, Scott Cunningham! We discussed how to unlock customer demand year-round. Find out what risks do businesses face if they fail to generate additional customer demand. Our guest’s team has hosted almost 30 Shopify Meetups across North America that connect, educate, and empower store owners to grow in the competitive e-commerce space.
 
This episode is brought to you by Post Purchase Pro
 
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
 
For more information visit https://www.postpurchasepro.com/lunch
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
In this episode, an award-winning e-commerce sales expert, Scott Cunningham is here. Today, we discussed how to unlock customer demand year-round. His team has hosted almost 30 Shopify Meetups across North America that connect, educate, and empower store owners to grow in the competitive e-commerce space.
 
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3103</itunes:duration>
                <itunes:episode>570</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
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    <item>
        <title>Making More Profit &amp; Improving Cash Flow By Leveraging Your Financial Data w/ Ryan Hurley - Ep - 566 - Lunch With Norm</title>
        <itunes:title>Making More Profit &amp; Improving Cash Flow By Leveraging Your Financial Data w/ Ryan Hurley - Ep - 566 - Lunch With Norm</itunes:title>
        <link>https://lunchwithnorm.podbean.com/e/making-more-profit-improving-cash-flow-by-leveraging-your-financial-data-w-ryan-hurley-ep-566-lunch-with-norm/</link>
                    <comments>https://lunchwithnorm.podbean.com/e/making-more-profit-improving-cash-flow-by-leveraging-your-financial-data-w-ryan-hurley-ep-566-lunch-with-norm/#comments</comments>        <pubDate>Tue, 26 Mar 2024 17:41:52 -0400</pubDate>
        <guid isPermaLink="false">lunchwithnorm.podbean.com/971441ab-04c7-31ce-b3b9-dbfb0899fa0c</guid>
                                    <description><![CDATA[<p>On today’s Lunch With Norm, we are with a 7-year Amazon veteran, Ryan Hurley! We discussed making more profit &amp; improving cash flow by leveraging your financial data. Find out what are good product profit margins &amp; refund benchmarks. Our guest recently started a bookkeeping software &amp; service company called SellAnalytix to scratch his pain points as a seller.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, a 7-year Amazon veteran, Ryan Hurley is here. Today, we discussed making more profit &amp; improving cash flow by leveraging your financial data. He recently started a bookkeeping software &amp; service company called SellAnalytix to scratch his pain points as a seller.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On today’s Lunch With Norm, we are with a 7-year Amazon veteran, Ryan Hurley! We discussed making more profit &amp; improving cash flow by leveraging your financial data. Find out what are good product profit margins &amp; refund benchmarks. Our guest recently started a bookkeeping software &amp; service company called SellAnalytix to scratch his pain points as a seller.</p>
<p> </p>
<p>This episode is brought to you by Post Purchase Pro</p>
<p> </p>
<p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p>
<p> </p>
<p>For more information visit https://www.postpurchasepro.com/lunch</p>
<p> </p>
<p>This episode is brought to you by Startup Club</p>
<p> </p>
<p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p>
<p> </p>
<p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.</p>
<p> </p>
<p>For more information visit https://Startup.club</p>
<p> </p>
<p>This episode is brought to you by Seller Basics</p>
<p> </p>
<p>Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.</p>
<p> </p>
<p>Consider Seller Basics your Amazon account's comprehensive health plan.</p>
<p> </p>
<p>For more information visit https://www.sellerbasics.com</p>
<p> </p>
<p>In this episode, a 7-year Amazon veteran, Ryan Hurley is here. Today, we discussed making more profit &amp; improving cash flow by leveraging your financial data. He recently started a bookkeeping software &amp; service company called SellAnalytix to scratch his pain points as a seller.</p>
<p> </p>
<p>This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...</p>
<p> </p>
<p>*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/mcy69y/Making_more_profit_improving_cash_flow_by_leveraging_your_financial_data_17vkab.mp3" length="51763145" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On today’s Lunch With Norm, we are with a 7-year Amazon veteran, Ryan Hurley! We discussed making more profit &amp; improving cash flow by leveraging your financial data. Find out what are good product profit margins &amp; refund benchmarks. Our guest recently started a bookkeeping software &amp; service company called SellAnalytix to scratch his pain points as a seller.
 
This episode is brought to you by Post Purchase Pro
 
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
 
For more information visit https://www.postpurchasepro.com/lunch
 
This episode is brought to you by Startup Club
 
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
 
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
 
For more information visit https://Startup.club
 
This episode is brought to you by Seller Basics
 
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
 
Consider Seller Basics your Amazon account's comprehensive health plan.
 
For more information visit https://www.sellerbasics.com
 
In this episode, a 7-year Amazon veteran, Ryan Hurley is here. Today, we discussed making more profit &amp; improving cash flow by leveraging your financial data. He recently started a bookkeeping software &amp; service company called SellAnalytix to scratch his pain points as a seller.
 
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
 
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.]]></itunes:summary>
        <itunes:author>Norman Farrar</itunes:author>
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