Leading For Wellness

https://www.linkedin.com/in/jkocher/

EP 30 - Unlocking the Power of Nitric Oxide: The Miracle Molecule - Joel Kocher

Mon, 20 Apr 2026 12:44:37 -0600

Joel Kocher shares his remarkable journey from tech industry leadership to pioneering in the nutraceutical space with a focus on nitric oxide and its impact on human health. Discover how science, purpose, and strategic vision are transforming health and wellness.

Chapters

00:00 From Tech to Nutraceuticals: A Journey of Purpose

02:57 The Miracle Molecule: Understanding Nitric Oxide

05:55 The Science Behind Human Products

09:02 Building Trust in the Nutraceutical Industry

11:50 Disrupting the Market: The Role of Education

14:45 The Future of Healthcare and Nutrition

17:47 Navigating the Challenges of the Nutraceutical Industry

20:55 The Path Forward: Sustainability and Reform

31:23 The Role of AI in Trust and Industry Sustainability

33:21 Vision and Purpose in Entrepreneurship

35:20 Hiring for Culture Fit and Revolutionary Mindsets

41:11 Articulating Vision and Corporate Objectives

43:36 Transitioning from Tech to Entrepreneurship

51:47 The Importance of Talent in Scaling Businesses

52:33 Working with a Spouse in Business

54:24 Health, Nutrition, and Personal Well-being

Joel Kocher

https://humann.com/

Contact Liesl Bernard:

https://www.nutriventia.com

EP 29 - Harnessing AI and Evidence in Nutraceutical Innovation - Rajat Mittal Shah

Fri, 03 Apr 2026 10:41:02 -0600

Rajat Mittal Shah is the Co-founder of Nutriventia, a science-backed nutraceutical ingredients company, a patented inventor, published researcher, and APAC Regional Co-Chair of Women in Nutraceuticals, and today, a candidate for the WIN Global Board of Directors. She brings something rare to this industry: a technology and systems mindset layered on top of deep pharma and nutraceutical experience, and a belief that science is the only durable currency in wellness.

About Nutriventia

Headquartered in Mumbai, India, Nutriventia Limited is a leading innovator in premium nutraceutical ingredients, combining science and nature to deliver effective health solutions. With nearly four decades of experience and a pioneering role in Novel Drug Delivery Systems (NDDS), Nutriventia develops high-performance, clinically validated ingredients that address bioavailability, stability, and efficacy. Its advanced delivery platforms enhance consumer convenience, compliance, and outcomes. Trusted by nutraceutical brands worldwide, Nutriventia continues to set benchmarks in creating safe, effective, and consumer-friendly health solutions.

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In this insightful interview, Rajat Mittal shares her journey from India to the US, her entrepreneurial ventures in nutraceuticals, and her vision for the industry's future, emphasizing evidence-based solutions, technology, and diversity in leadership.

Chapters

00:00 Introduction to Rashad Mattel and Nutraceuticals

01:46 Rajat's Journey: From Education to Entrepreneurship

04:09 Personal Motivation Behind Nutraceuticals

06:56 The Future of the Nutraceutical Industry

10:33 Women in Nutraceuticals: The Importance of Diversity

15:19 Challenges and Opportunities in the APAC Region

19:38 Cultural Nuances in Business: The McDonald's Example

23:06 Framework for Entering the APAC Market

26:04 The Role of AI in the Future of Nutraceuticals

31:33 Vision for Women in Nutraceuticals Board

34:37 Conclusion and Call to Action

Rajat Mittal Shah

https://www.linkedin.com/in/rajatmittal/

https://www.nutraceuticalsworld.com/exclusives/dont-just-move-east-why-global-programs-miss-the-mark-when-designed-in-the-west-and-how-apac-teams-can-fix-them/

https://www.nutriventia.com/

Contact Liesl Bernard:

https://www.linkedin.com/in/marktager/

EP 28 - Integrative Aesthetics: Merging Wellness and Beauty - Mark Tager, MD

Tue, 17 Feb 2026 09:55:11 -0600

In this enlightening conversation, Dr. Mark Tager discusses his journey from family medicine to the field of aesthetics, emphasizing the merging of wellness and beauty. He explores the importance of nutrition, exercise, and hormonal balance in maintaining skin health, while also addressing the impact of sugar and the science behind collagen treatments. Dr. Tager advocates for a comprehensive approach to wellness clinics that prioritize personalized care and preventive measures, highlighting the role of epigenetics and mindfulness in achieving overall health and beauty.

Chapters

00:00 Introduction to Integrative Aesthetics

03:04 The Merging of Aesthetics and Wellness

06:00 The Role of Exercise and Nutrition

08:57 Understanding Hormones and Skin Health

11:45 The Impact of Sugar on Skin

14:56 The Journey of Collagen Health

17:51 Building a Comprehensive Clinic

21:05 The Importance of Testing and Personalization

24:00 The Role of Lifestyle in Longevity

26:54 The Future of Healthcare and Patient Relationships

29:56 The Science of Epigenetics and Presence

Contact Mark Tager

Contact@drtager.com

https://www.amazon.com/Integrative-Aesthetics-Roadmap-Practice-Success/dp/0971625069

Contact Liesl Bernard:

https://www.linkedin.com/in/jeremybartos/

EP 27 - The Science Behind Nutraceuticals - Jeremy Bartos, Ph.D.

Mon, 02 Feb 2026 14:16:04 -0600

Jeremy Bartos, Ph.D., is the Chief Science Officer at INW, a contract manufacturing conglomerate specializing in dry dosage forms, liquids, softgels, and functional bars. He has over 18 years of experience working in the dietary supplements industry in a variety of R&D, product development, innovation, business development and sales roles. He specializes in probiotics, having formulated probiotic dietary supplements that have generated close to $1 Billion in sales to date and is an elected member of the International Probiotics Association’s Board of Directors and Executive Advisory Committee Member for the United Natural Products Alliance (UNPA). In his current role, he utilizes his knowledge of the scientific and clinical benefits of nutraceutical ingredients to create new finished product solutions for the dietary supplement, food, beverage and personal care industries, specializing in probiotic, sports nutrition, and health condition-specific innovative solutions.

His accolades include authoring peer-reviewed publications, co-inventing numerous natural products patents and launching both branded proprietary ingredients and successful finished products tailored for various dietary supplement markets.

Dr. Bartos received his B.S. in Ecology and Evolutionary Biology from the University of Rochester and his Ph.D. in Molecular Biology from Roswell Park Cancer Institute, a division of the State University of New York at Buffalo.

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In this conversation, Liesl interviews Jeremy Bartos, PhD, the Chief Science Officer of INW, about his unique journey from the pharmaceutical industry to the nutraceutical space. Jeremy shares insights on the differences between these fields, the importance of product development, and the role of science in marketing nutraceuticals. He discusses the impact of AI on consumer behavior, the integration of traditional medicine with modern science, and emerging trends in the nutraceutical industry. The conversation emphasizes the need for real science behind products and the importance of education in consumer health practices.

Chapters

00:00 Journey from Pharmaceuticals to Nutraceuticals

05:08 The Role of Product Development in Nutraceuticals

10:21 Understanding R&D and Product Development

15:14 The Importance of Science in Marketing Claims

18:40 Navigating Consumer Behavior in the Digital Age

20:33 The Impact of AI on Product Development

24:10 Integrating Traditional Medicine into Modern Formulations

29:40 Trends in the Nutraceutical Industry

37:45 Personal Health Practices and Industry Insights

Contact Jeremy Bartos:

jbartos@inwmfg.com

https://www.inwmfg.com/

Contact Liesl Bernard:

https://www.linkedin.com/in/duffy-mackay-6ab19b12/

EP 26 - Navigating the Dietary Supplement Landscape - Duffy MacKay

Tue, 27 Jan 2026 14:38:49 -0600

In this conversation, Liesl interviews Duffy MacKay, Senior Vice President of Dietary Supplements for the Consumer Healthcare Products Association (CHPA).

Duffy shares his extensive background in the supplement industry, discussing the evolution of dietary supplements, the role of CHPA in ensuring quality and access to self-care products, and the challenges faced by the industry today.

He emphasizes the importance of education for consumers, the need for stricter regulations, and the future focus on integrating dietary supplements into overall wellness. Duffy also shares his personal health practices and the significance of community in navigating the industry.

Chapters

00:00 Introduction to Duffy MacKay and His Journey

03:08 The Role of CHPA in Dietary Supplements

06:11 Consumer Access and Product Quality Initiatives

08:55 Challenges Facing the Dietary Supplement Industry

11:55 The Impact of Social Media on Consumer Trust

15:05 Future Focus of CHPA and Regulatory Changes

18:06 Navigating the Dietary Supplement Landscape

20:48 Personal Health Practices of Duffy MacKay

23:53 Conclusion and Future Events

Contact Duffy MacKay:

Dmackay@chpa.org

https://www.chpa.org/

Contact Liesl Bernard:

https://www.linkedin.com/in/scott-dicker-6a83b965/

EP 25 - Unlocking the Future of Wellness: Trends in Supplements - Scott Dicker

Tue, 20 Jan 2026 13:11:06 -0600

Scott Dicker is a recognized thought leader in the natural products and active nutrition industries, known for transforming complex market data into clear, actionable insights. As a leading voice in the space, Scott is a frequent keynote speaker at major industry conferences, where he helps brands, retailers, suppliers, and investors understand not just where the market is today — but where it’s heading next.

With a background rooted in data‑driven analysis and strategic storytelling, Scott has built a reputation for spotting emerging trends early and translating them into practical strategies that drive growth. His work at SPINS, where he serves as Sr. Director of Market Insights, has made him a go‑to expert for companies seeking to navigate the rapidly evolving health, wellness, and CPG landscape.

Whether he’s breaking down the latest consumer behavior shifts, forecasting category growth, or revealing the next big opportunity in wellness, Scott brings clarity, depth, and forward‑thinking perspective to every conversation. His engaging style and ability to make data meaningful have made him a sought‑after guest for podcasts, panels, and stages across the country.

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In this episode, Liesl Bernard welcomes Scott Dicker, the Senior Director for Market Insights at SPINS, to discuss the latest trends in the supplement and wellness industry. Scott shares his unconventional journey from being a sports nutritionist to leading market insights at SPINS, where he analyzes consumer behavior and industry trends. He emphasizes the importance of understanding how shoppers' preferences are evolving and how brands can adapt to meet these changes. Scott also highlights the release of SPINS' 2026 prediction report, which identifies key trends such as conscious consumption, anywhere commerce, and the rise of non-human participation in product discovery.

Chapters

00:00 Introduction to Trends in Supplements

04:27 Scott Dicker's Journey in Nutrition and Data

08:25 Key Insights from the 2026 Prediction Report

12:50 Emerging Categories: Joint Health, Energy, and Hormones

19:29 The Rise of Personalized Nutrition

22:24 Trends in Sleep and Mood Support

27:35 Final Thoughts and Personal Health Practices

Contact Scott Dicker:

https://www.spins.com/resources/report/2026-trend-predictions/

Contact Liesl Bernard:

https://www.linkedin.com/in/herbalpharmacist/

EP 24 - The Herbal Pharmacist: A Journey of Transformation - David Foreman

Mon, 15 Dec 2025 11:01:02 -0600

David Foreman, RPh, widely recognized as The Herbal Pharmacist®, is a pioneer in the natural health and wellness industry. As a registered pharmacist, he has dedicated his career to bridging the gap between conventional medicine and natural healing, championing an integrative approach to health. With a passion for empowering individuals to take charge of their well-being through natural solutions, Foreman has become a highly sought-after speaker, author, and media personality in the fields of herbal and nutritional medicine.

A Journey from Traditional Pharmacy to Natural Health

David Foreman began his professional journey in the pharmaceutical field, earning his pharmacy degree from the University of South Carolina. His early career was grounded in traditional pharmacy, where he gained firsthand experience with the advantages and limitations of prescription medications. While working as a pharmacist, Foreman developed an interest in natural medicine and recognized the potential of holistic approaches to complement conventional treatments. This realization prompted him to shift his career towards natural health, paving the way for his future as The Herbal Pharmacist®.

Foreman advocates for the responsible use of dietary supplements, herbal remedies, and lifestyle changes to enhance overall health. He believes that true wellness is achieved through a balanced approach that incorporates proper nutrition, physical activity, stress management, and supplementation when necessary. His philosophy revolves around four pillars of health: Diet, Exercise, Spirituality, and Supplementation—a framework that has guided his work and teachings for decades.

A Leading Voice in Herbal and Nutritional Medicine

With his distinctive background in both pharmacy and natural health, Foreman has made a name for himself as a trusted authority in the wellness community. He has written extensively about the benefits of natural ingredients and has contributed to various health publications. His skill in translating complex scientific information into easily understandable knowledge has made him a sought-after educator and speaker at conferences, health expos, and industry events around the world.

As an advocate for evidence-based natural medicine, Foreman frequently collaborates with leading supplement manufacturers, research institutions, and health organizations. He has played a key role in educating both healthcare professionals and consumers about the latest advancements in herbal and nutritional science. His expertise covers a broad spectrum of health topics, including cognitive health, cardiovascular wellness, immune support, joint health, and active nutrition.

Media Presence and Public Outreach

David Foreman’s impact reaches well beyond the lecture hall. As a media personality, he has appeared on various television and radio programs, sharing his insights with a wide audience. His talent for simplifying complex health concepts has garnered him a dedicated following, establishing him as a reliable source for those seeking natural health solutions.

Besides his media appearances, Foreman is a prolific writer. His blogs, articles, and educational content offer practical advice on how to incorporate herbal and nutritional strategies into daily life. Through his website, social media platforms, and public engagements, he continues to reach thousands seeking alternative and complementary ways to enhance their health.

Advancing the Science of Natural Health

Foreman is not only a proponent of natural medicine but also an advocate for advancing scientific research in the field. He collaborates closely with industry leaders to ensure the quality, efficacy, and safety of herbal and nutritional products. By remaining at the forefront of emerging research and trends, he helps shape the future of the natural health industry.

One of Foreman’s main missions is to teach healthcare practitioners how to integrate natural solutions into conventional medicine. He believes that a holistic approach to health, supported by scientific validation, can result in better patient outcomes. His work has shaped a growing movement toward integrative healthcare, where natural and pharmaceutical approaches function together for optimal well-being.

A Vision for the Future

As The Herbal Pharmacist®, David is committed to his mission of promoting natural health and empowering individuals to make informed choices about their well-being. His vision is to continue educating, inspiring, and advocating for the responsible use of herbal and nutritional therapies. Through his speaking engagements, writing, and collaborations with industry leaders, he seeks to make natural health more accessible and widely accepted.

With decades of experience in both pharmacy and natural medicine, Foreman serves as a bridge between two worlds, providing a unique perspective that resonates with both healthcare professionals and consumers. His steadfast commitment to enhancing health through natural means positions him as a pioneer in the field, and his efforts continue to shape the future of integrative wellness.

Whether he is speaking at global health conferences, writing educational content, or appearing in media segments, David Foreman continues to be a passionate advocate for natural health solutions. His legacy embodies education, empowerment, and transformation—helping people lead healthier, more vibrant lives through the synergy of nature and science.

Herbal Pharmacist Media provides science-driven content, branding, and educational media for the natural health, nutraceutical, and functional-food industries. We create high-impact blogs, videos, articles, presentations, social content, and strategic messaging that translate complex scientific research into consumer-friendly education and B2B marketing assets. Our mission is to empower brands, formulators, and consumers with clear, credible, and engaging natural-health communication.

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In this engaging podcast episode, Liesl Bernard interviews David Foreman, a pioneer in the natural health and wellness industry. David shares his journey from being a traditional pharmacist to becoming an herbal pharmacist, emphasizing the importance of innovation in the nutraceutical industry, particularly through technology. He discusses the significance of women's health, the four pillars of health, and the role of spirituality in overall well-being. The conversation also explores the impact of AI on personalized nutrition and David's passion for travel and cultural experiences. He concludes with his aspirations for the future, including launching an animal health division and integrating more AI into his work.

Chapters:

00:00 The Journey from Pharmacist to Herbal Pharmacist

02:52 Current Role and Industry Insights

05:53 Global Perspectives on Nutraceuticals

08:51 Innovation and Technology in Health

12:04 Women’s Health: An Underserved Market

14:55 The Four Pillars of Health

20:04 Spirituality and Emotional Health in Wellness

22:46 The Future of AI in Personalized Nutrition

27:59 Embracing AI: Opportunities and Challenges

30:43 Traveling the World: Cultural Experiences and Insights

39:17 Future Aspirations: Expanding Horizons in Health and Wellness

Contact David Foreman:

david@herbalpharmacist.com

https://herbalpharmacist.com/

Contact Liesl Bernard:

https://www.joyfulhumans.com/

EP 23 - The Entrepreneurial Spirit: Building a Functional Food Brand - Paul Frantellizzi

Tue, 18 Nov 2025 10:56:51 -0600

Paul is a passionate and motivational leader with results-oriented entrepreneurial vision and a unique ability to bring great value to every relationship and business opportunity. A former native of NYC, Paul has a 40+ year history and experience with start-ups, executive management, the organic food industry, two-term Mayor, Police Commissioner, filmmaker, and a national sales and marketing director for Mount Sinai Hospital in NYC. He currently leads the team@ Joyful Humans & Blue Toad® developing microdose delivery formats, MGBA support nutrient-rich supplements, protein bars, tinctures, powders, drinks, chocolate, etc., all utilizing Nootropics, Ayurvedic Botanicals, Hemp/ Cannabis/ Mushroom products.

Prior to creating Joyful & the Toad, Paul was the Chief Innovation Officer for Stanley Brothers Cannabis (founders of Charlotte's Web), he founded the country's premiere co-manufacturer of functional-foods, GOOD SUPERFOODS® (winner of NUTRACON & SSW Editors Choice) and Superfood Innovation Lab® where he innovated for iconic clients such as; USANA, Melaleuca, NuSkin, NewWays, Young Living, Scentsy, Modere, Dr. Mercola, Onnit Nutrition, Walmart, Garden of Life, Kroger, Labrada Nutrition, and many more. Paul also founded the country’s first organic vending distribution company (NextGen Vending®), and developed that industry’s first PLA-based biodegradable water bottle (Earthpure Organics®).

His beautiful family, core values, sense of community, and a powerful work ethic inspire Paul to be his best everyday

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In this conversation, Liesl Bernard interviews Paul Frantalisi, a serial entrepreneur in the functional food space, about his journey from battling chronic Lyme disease to founding Joyful Humans, a brand focused on addressing metabolic health. Paul shares his experiences with alternative healing methods, the challenges of building a successful chocolate company, and the impact of a health crisis that led him to prioritize wellness. He discusses the importance of gut health, the role of psychedelics in his healing journey, and the innovative products Joyful Humans offers to promote homeostasis and balance in the body.

Save 25% off with CODE: Leading25

Chapters

00:00 Introduction to Paul Frantelisi and Joyful Humans

01:42 The Journey into Functional Foods

04:32 From Struggles to Success: Building a Chocolate Company

08:33 Navigating Challenges and Innovations in the Industry

10:16 The Impact of COVID-19 on Business

11:26 Health Crisis: A Wake-Up Call

13:57 Healing Through Lifestyle Changes

16:25 Exploring Spiritual Practices and Microdosing

19:54 The Science of Happiness and Wellness

21:02 The High of Running and Healing Journeys

22:08 Inspiration Behind Joyful Humans

24:06 The Power of the Name 'Joyful'

25:39 Understanding Metabolic Dysfunction

28:34 Biohacking for Health and Balance

31:21 Spiritual Practices and Psychedelics

34:37 The Vision and Strategy for Joyful Humans

Contact Paul Frantellizzi:

https://www.joyfulhumans.com/

https://www.linkedin.com/in/paulfrantellizzi/

https://www.instagram.com/joyful.humans/

Contact Liesl Bernard:

EP 22 - Navigating the Social Media Landscape: TikTok & Meta - Ari Gordon

Tue, 04 Nov 2025 13:07:18 -0600

In this conversation, Ari Gordon discusses the evolution of his company, Like and Likes, which helps brands grow on TikTok and Meta. He shares insights on the differences between the two platforms, the importance of effective content creation, and the costs associated with advertising on TikTok.

Ari also emphasizes the role of influencer marketing and the necessity of having a strategic approach to social media marketing, especially for CPG brands. The discussion highlights the changing landscape of consumer behavior and the growing importance of digital marketing in driving sales.

Chapters

00:00 Introduction to Like and Likes

02:38 Understanding TikTok vs. Meta for CPG Brands

06:01 Navigating Advertising Costs on TikTok

10:54 The Backend of TikTok: A Competitor to Amazon

13:37 Influencer Marketing Strategies on TikTok

17:39 Agency vs. In-House Marketing: Finding the Right Fit

20:21 The Evolving Landscape of Consumer Behavior

21:09 Finding and Working with Influencers

Contact Ari Gordon:

https://likeandlikes.ai/

Ari@likandlikes.ai

Instagram: arialgordon

Contact Liesl Bernard:

https://www.linkedin.com/in/sandra-carter-3b6b3241/

EP 21 - From Medicine to Mushrooms: A Journey of Transformation - Sandra Carter

Wed, 15 Oct 2025 12:05:20 -0600

Dr. Sandra Carter, M.A., MPH, Ph.D. is a pioneer in preventative medicine, sports performance, and integrative health — and a visionary entrepreneur who transformed the functional mushroom industry. After decades in public health and disease prevention, Dr. Carter founded M2 Ingredients at the age of 55, bringing scientific rigor and mission-driven innovation to a field on the cusp of mainstream awareness.

As Founder and Chief Visionary Officer of the largest functional mushroom supplier in the Western Hemisphere, Dr. Carter built M2 Ingredients with a clear conviction: while others in the industry debated marketing semantics, she focused firmly on science, research, and measurable impact. She anticipated the noise that would inevitably follow the mushroom boom — and knew that real data and clinical research would be the most powerful differentiator.

Under her leadership, M2 has invested heavily in scientific validation, assembling the largest team of scientists in the industry and leading research on mushroom-derived compounds, gut health, immune support, and cognitive function. This unwavering commitment to science has positioned M2 as the go-to partner for brands seeking integrity, innovation, and efficacy.

In parallel, Dr. Carter also built a national consumer brand — now sold in Whole Foods, Sam’s Club, Walmart, and Target — helping bring the benefits of functional mushrooms to millions. Widely recognized as a category architect, she continues to lead with clarity, compassion, and a steadfast belief in the power of fungi, food, and evidence-based wellness.

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In this conversation, Liesl Bernard interviews Sandra Carter, founder of Om Superfoods and M2 Ingredients, discussing her journey from a successful career in preventive medicine to becoming an entrepreneur in the functional mushroom industry. Sandra shares key milestones in her business, the importance of focus and discipline, and the challenges she faced, including overcoming imposter syndrome. She emphasizes the significance of mentorship, community, and data-driven research in building a successful brand. The discussion also covers the health benefits of mushrooms, the future of the industry, and Sandra's personal practices for maintaining balance and intuition.

Chapters

00:00 Founding Success: Milestones in Entrepreneurship

02:52 Transitioning Careers: From Medicine to Entrepreneurship

05:54 Navigating Challenges: Advice for Aspiring Entrepreneurs

08:49 Vision and Discipline: Keys to Business Success

11:48 Building a Brand: The Journey of Om Superfoods

14:50 Sales Strategy: The Hands-On Approach

17:41 Overcoming Imposter Syndrome: Gaining Confidence

20:50 Mentorship and Community: Learning from Others

23:36 Data vs. Vision: Balancing Insights for Future Growth

25:24 Articulating Confidence in Ideas

26:25 The Impressive Mushroom Facility

29:55 Health Benefits of Mushrooms

34:12 The Future of Mushroom Products

38:44 Cultivating Intuition and Connection

43:20 Personal Growth and Lifelong Learning

45:28 Finding Purpose in Life

Contact Sandra Carter:

https://ommushrooms.com/

https://m2ingredients.com/

Contact Liesl Bernard:

EP 20 - Unlocking the Power of Magnesium - Rafea Naffa

Mon, 25 Aug 2025 11:35:45 -0600

In this episode, Liesl Bernard interviews Rafea Naffa, PhD bioanalytical chemist, Scientific Advisor for AIDP, about the critical role of magnesium in human health.

They discuss the importance of magnesium for various bodily functions, its bioavailability, and the different forms of magnesium supplements available. Rafea emphasizes the need for daily magnesium intake, the symptoms of deficiency, and the impact of magnesium on brain health and hormonal balance.

The conversation also touches on recent research and clinical studies that highlight the benefits of magnesium supplementation, particularly in improving cognitive performance and sleep quality.

Chapters

00:00 Introduction to Magnesium and Its Importance

02:00 The Role of Magnesium in the Body

05:58 Bioavailability and Sources of Magnesium

10:47 Understanding Magnesium Forms and Their Functions

13:01 Magnesium's Impact on Brain Health

16:00 Symptoms of Magnesium Deficiency

21:41 Magnesium and Hormonal Balance

25:40 Research and Clinical Studies on Magnesium

29:40 Daily Magnesium Intake and Recommendations

38:26 Personal Insights and Recommendations on Magnesium

Contact Rafea Naffa:

https://aidp.com/

rafea@aidp.com

Contact Liesl Bernard:

https://www.nbjsummit.com/

EP 19 - Transforming Wellness and the Future of Nutrition and Mental Health - Tom Aarts

Wed, 23 Jul 2025 13:01:34 -0600

In this conversation, Liesl Bernard interviews Tom Aarts, a leading authority in the global wellness industry. Tom shares his journey in the nutrition sector, his passion for mental health, and his proud accomplishments, including the founding of the Nutrition Business Journal and the NBJ Summit. He discusses the importance of personalized nutrition, the impact of AI, and the growing trend of biohacking. Tom also reflects on the political landscape's influence on the wellness industry and shares insights on successful strategies for companies. He emphasizes the significance of mindset and spirituality in health and concludes with his aspirations for a legacy that contributes to solving major health issues like Alzheimer's.

Chapters

00:00 Introduction to Tom Aarts and His Journey

02:59 The Importance of Nutrition and Mental Health

06:05 Proud Accomplishments in the Wellness Industry

08:48 Navigating Mergers and Acquisitions in Wellness

12:09 The Future of Personalized Nutrition and AI

14:59 Biohacking and Wellness Trends

17:53 Political Landscape and Its Impact on Wellness

20:40 Keys to Success in the Wellness Industry

23:49 Personal Health Journey and Longevity Practices

27:03 Mindset, Meditation, and Mental Health

29:52 Legacy and Future Aspirations

Contact Tom Aarts:

Contact Liesl Bernard:

https://kromawellness.com/

EP 18 - From Adversity to Empowerment: Lessons in Entrepreneurship - Lisa Odenweller

Tue, 08 Jul 2025 12:06:23 -0600

Lisa Odenweller is a pioneering wellness entrepreneur and the Founder & CEO of Kroma Wellness, a modern functional nutrition brand dedicated to simplifying healthy living for busy, high-performing lifestyles. With over two decades of experience in the health and wellness industry, Lisa has committed her career to making premium, science-backed nutrition accessible, delicious, and effortless.

Before launching Kroma, Lisa founded Beaming, one of Southern California’s most influential wellness café brands, renowned for its clean nutrition and culinary creativity. After successfully scaling Beaming into a multi-location business and exiting in 2018, she turned her focus to addressing a deeper problem: the overwhelming, flavorless, and unsustainable nature of many wellness routines. With Kroma, she introduced a first-of-its-kind 5-Day Whole Body Reset and a range of instant, shelf-stable, adaptogen-rich products that enable people to nourish themselves with joy, ease, and purpose—anytime, anywhere. Lisa’s ability to merge functional nutrition with indulgent flavor and modern lifestyle design has established her as a category innovator and a leading voice in the next era of wellness.

Beyond Kroma, Lisa is a mom of 3 grown kids, a passionate mentor to female founders, a frequent speaker on health and entrepreneurship, and a tireless advocate for making wellness more intuitive, empowering, and enjoyable

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In this episode of the Leading for Wellness podcast, Liesl Bernard interviews Lisa Odenweller, founder of Kroma Wellness and Beaming, discussing her journey in the wellness industry, the challenges she faced, and the lessons learned from adversity. Lisa shares insights on self-worth, the importance of energy in business, and her innovative approach to nutrition with Kroma. The conversation emphasizes the significance of community support, personal growth, and the unique challenges female entrepreneurs face in fundraising. Lisa also highlights her daily rituals for maintaining positivity and energy.

Chapters

00:00 Introduction to Wellness and Entrepreneurship

03:06 The Journey of Beaming: A Superfood Cafe

05:56 Lessons from Adversity: Overcoming Challenges

08:51 Self-Reflection and Healing: The Path to Growth

11:51 Building Self-Worth and Confidence

14:54 The Importance of Energy in Business

17:38 Fundraising Insights for Female Entrepreneurs

20:54 Creating a Nutrition System: The Chroma Brand

23:30 Daily Rituals for Energy and Positivity

26:34 The Power of Community and Support

29:22 Innovations and Future Vision for Chroma

32:36 Conclusion and Special Offers

Contact Lisa Odenweller:

https://www.instagram.com/kromawellness/

Contact Liesl Bernard:

president@naturallysandiego.org

EP 17 - The Power of Branding and Intention in the Natural Foods Industry - Ari Raz

Tue, 17 Jun 2025 09:26:42 -0600

Ari Raz is a distinguished entrepreneur and executive in the natural foods industry, renowned for his leadership and innovative contributions.

Before joining The Coconut Cult in August 2021, Ari co-founded Once Upon a Farm, a company specializing in cold-pressed baby food, where he held the positions of CEO and later President from 2015 to 2021. Once Upon a Farm is currently on a $250M revenue run rate and valued at over $1B.

His tenure was marked by significant growth and the establishment of the brand as a trusted name in children's nutrition.

Under Ari's leadership, The Coconut Cult has grown from a $2.7M annual revenue business to a $36M revenue run rate actual and $57M revenue run rate if capacity existed to fill all orders.

His strategic vision continues to propel The Coconut Cult toward new heights in the plant-based yogurt market.

He is also the President of Naturally San Diego, a nonprofit organization and business network that fosters sustainability and responsible business practices, stimulates conscious growth, supports entrepreneurship, and develops leadership in the San Diego natural products community.

Chapters

00:00 Introduction to Ari Raz and His Journey

01:01 Inspiration from Family and Early Experiences

05:45 The Birth of Once Upon a Farm

10:51 Branding and Marketing in the Food Industry

15:09 The Role of Jennifer Garner in Once Upon a Farm

24:12 Commitment to Growth

26:00 Navigating Leadership Transitions

28:42 The Impact of COVID-19 on Business

30:51 Manifestation and Intuition in Entrepreneurship

33:54 Building Naturally San Diego

40:22 Personal Biohacks for Entrepreneurs

48:05 Mindfulness and Global Awareness

Contact Ari Raz:

https://naturallysandiego.org/

https://thecoconutcult.com/

Contact Liesl Bernard:

https://www.linkedin.com/in/susan-buckwalter-hartman-704a19a/

EP 16 - From Corporate to Co-Founder of a Unique Wellness Beverage Brand - Susan Buckwalter Hartman

Wed, 11 Jun 2025 10:17:29 -0600

In this inspiring episode, Liesl Bernard interviews Susan Buckwalter Hartman, co-founder of Recoup Beverage, discussing her journey from corporate marketing to entrepreneurship, the unique aspects of Recoup's products, and the personal stories that inspired their creation.

They explore the challenges of building a brand in a competitive beverage market, balancing family life with entrepreneurship, and the future plans for Recoup, including their recognition in the industry and commitment to regenerative organic practices.

Chapters

00:00 Introduction to Recoup Drinks and Susan's Background

02:12 The Leap to Entrepreneurship

04:07 What Sets Recoup Apart

09:10 The Unique Ingredients of Recoup

12:42 Challenges in Building a Brand

15:48 Balancing Entrepreneurship and Family Life

18:46 Future Plans for Recoup

22:37 Recognition and Industry Impact

Contact Susan Buckwalter Hartman:

https://www.instagram.com/recoupwellness/

https://www.recoupwellness.com/

Connect with Liesl Bernard:

https://www.linkedin.com/in/madelyn-hadley-29542394/

EP 15 - From Personal Shopper to Vegan CEO Transforming Plant-Based Eating – Madelyn Hadley

Thu, 22 May 2025 09:09:42 -0600

Madelyn Hadley is the founder of Madly Hadley, a San Diego-based innovative plant-based food brand. With a background as a private chef focused on plant-based cooking, she worked closely with naturopathic doctors and their patients to create delicious, health-conscious meals. Motivated by a passion to make her chef-quality, vegan, soy-free, and gluten-free recipes accessible to a wider audience, she launched Madly Hadley in 2021. The brand is known for its popular products like coconut bacon bits and cashew Parmesan, which are available nationally in Sprouts and nationally in Whole Foods Market and other natural grocers. Madelyn's mission is to transform familiar foods into healthier, environmentally friendly versions that delight consumers while supporting wellness and sustainability.

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In this inspiring episode, Liesl Bernard sits down with Madelyn Hadley, the dynamic CEO of a thriving vegan snack brand, to explore her path from personal shopper at Whole Foods to trailblazing entrepreneur. Madelyn opens up about the leap of faith that took her from grocery aisles to launching her own line of plant-based products—driven by passion, purpose, and a deep commitment to wellness.

She shares the challenges and lessons she’s faced breaking into the competitive food industry, offering honest insights on everything from sourcing ingredients to scaling a startup. She also dives into her creative process—how she approaches product development, packaging design, and building a brand that truly resonates with today’s conscious consumer.

Madelyn discusses the strategies she’s used to connect with customers, build a loyal following, and spread the message that healthy, flavorful food can be for everyone—no matter your dietary choices. This episode is full of practical advice, authentic stories, and empowering takeaways for anyone looking to turn their vision into reality.

Chapters

00:00 The Journey Begins: From Personal Shopper to CEO

03:05 Creating Vegan Alternatives: The Inspiration Behind the Products

05:57 Overcoming Challenges: Lessons from the Food Industry

09:01 Vision for the Future: Expanding Offerings and Market Reach

11:55 Mindset and Personal Practices: Staying Grounded as an Entrepreneur

15:05 Creative Expression: The Art Behind the Brand

18:06 Building a Team: From Solo Entrepreneur to Collaborative Efforts

21:01 Marketing Strategies: Spreading the Word About Vegan Products

24:06 The Broader Impact: Making Plant-Based Eating Accessible to All

26:51 Connecting with the Community: Engaging Customers and Investors

Connect with Madelyn Hadley:

https://www.madlyhadley.com/

https://www.instagram.com/madlyhadleymagic/

Connect with Liesl Bernard:

https://www.linkedin.com/company/leading-for-wellness/

https://www.linkedin.com/in/samschatz/

EP 14: Data Driven and Fungi Focused – The Future of Microbiome Science - Sam Schatz

Thu, 08 May 2025 10:45:26 -0600

Sam Schatz is the CEO of Biohm Technologies, a company pioneering microbiome-based ingredients using proprietary datasets that integrate genetic analysis, metadata, and AI. Joining Biohm in 2021 as President, he became CEO in 2023, driving business expansion, capital raising, and P&L management. Previously, Sam was Managing Director at AeroFarms, scaling it to 300+ employees. With more than 15 years of experience in management and entrepreneurship, Sam holds an MSc from London School of Economics and a BA from Columbia University and serves on leadership councils at 92NY and YPO Polaris.

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In this episode of Leading for Wellness, Liesl Bernard interviews Sam Schatz, CEO of Biohm Technologies, about the intersection of data science and biology in understanding the human microbiome. Sam discusses the importance of both bacterial and fungal microbiome data, the balance of Candida in gut health, and the innovative testing methods used to personalize health recommendations.

The conversation also explores the link between microbiome health and longevity, as well as Biohm's AI-driven discovery platform for developing new health products.

Sam also discusses the innovative approaches of Biohm Technologies in enhancing nutrient absorption through their product Mycosa, the importance of expanding microbiome research beyond gut health, and the future of microbiome science with a focus on postbiotics.

He emphasizes the need for targeted formulations based on clinical data and the role of fungi in gut health.

Additionally, he shares insights on cultivating a culture of innovation within his remote team and personal health strategies that contribute to longevity and wellbeing.

Chapters:

00:00 Introduction to Biohme Technologies and Sam Schatz

01:03 The Intersection of Data Science and Biology

03:35 Understanding the Human Microbiome

07:28 Researching Fungi in the Microbiome

14:01 The Balance of Candida in Gut Health

15:26 Personalized Microbiome Testing and Recommendations

18:04 Improving Microbiome Health Over Time

20:55 The Link Between Microbiome and Longevity

22:01 Biohme's Symbiont AI Discovery Platform

27:04 Innovative Products: Mycosa and Its Mechanism

31:56 Enhancing Nutrient Absorption with Mycosa

34:00 Expanding Beyond Gut Health

35:42 The Future of Microbiome Science

41:37 Innovating with Targeted Formulations

46:43 Cultivating a Culture of Innovation

52:12 Personal Health Strategies and Biohacks

54:53 Exploring the Heart-Gut Connection

Connect with Sam Schatz:

https://biohmtechnologies.com/

Sam@biohmtech.com

Connect with Liesl Bernard:

douglas@marketwellnutrition.com

EP13: GLP-1 - The Key to Weight Management and Optimal Health – Doug Lynch

Thu, 03 Apr 2025 08:00:00 -0600

In this episode, Liesl Bernard interviews Doug Lynch, a global executive with a three-decade experience in commercialization of clinical nutrition products, supplements, cosmetics, animal health, and proprietary actives. He’s held global executive roles and intellectual property portfolio management for proprietary ingredient companies and brands alike. He’s developed and marketed scores of consumer products over his career, is a frequent industry speaker on current and future nutrition trends, and serves as a current board member for the Organic and Natural Health Association in Washington, D.C.

Doug Lynch discusses the significance of GLP-1 supplements in weight management and overall health.

Doug explains the mechanism of GLP-1, its role in satiety, and the challenges associated with GLP-1 medications, including side effects and muscle loss. He also highlights the importance of dietary supplements as alternatives to GLP-1 medications and their potential in promoting longevity.

The conversation further delves into the relationship between GLP-1, gut health, and the emerging understanding of prebiotics, probiotics, and postbiotics.

Episode Breakdown:

00:00 - Introduction to GLP-1 and Its Importance

03:09 - The Mechanism of GLP-1 in Weight Management

05:50 - Side Effects and Challenges of GLP-1 Medications

09:05 - Dietary Supplements as Alternatives to GLP-1

11:57 - The Role of GLP-1 in Longevity and Overall Health

19:54 - Understanding Prebiotics, Probiotics, and Postbiotics

Links:

Connect with Doug Lynch:

https://www.linkedin.com/in/marketwellnutritionceo/

https://marketwellnutrition.com/

Connect with Liesl Bernard:

https://www.linkedin.com/in/sjennings1/

EP12: Taking Creatine to the Next Level - Steve Jennings

Tue, 25 Mar 2025 13:06:51 -0600

More than 30 years ago, Steve Jennings played a pivotal role in introducing the world to the benefits of creatine supplementation at the 1992 Barcelona Olympics.

In this conversation, Steve will share the reason behind why he's now leading the charge with creatine 2.0, and how we can shift our perception beyond the world of gyms and performance sports, and introduce the broader health and wellbeing benefits of creatine to the mass population.

Episode Breakdown:

00:00 - The Genesis of Creatine Supplementation

08:59 - Creatine's Evolution and Its Broader Applications

18:10 - Understanding Mitochondrial Health and Creatine

22:54 - The Future of Creatine: Formats and Innovations

28:05 - Understanding Creatine Stability and Usage

32:08 - Innovations in Liquid Creatine Technology

34:55 - The Future of Creatine in Mainstream Nutrition

39:39 - Challenges in Creatine Manufacturing and Supply Chain

43:39 - The Need for Onshore Manufacturing

46:52 - The Broader Impact of Creatine on Health and Longevity

Links

Connect with Steve Jennings:

steve@helloyeu.com

https://www.instagram.com/creatineog/

Connect with Liesl Bernard:

EP11: Gut Check - The Science of Peak Performance

Mon, 10 Mar 2025 10:58:11 -0600

Your gut does more than digest food. It shapes your cravings, energy, and even your mood. So how can you work with it instead of against it?

Liesl Bernard sits down with Sierra Simpson, founder and CEO of BrilliantBiome, to talk about the microbiome’s surprising influence on health and performance. After struggling with the effects of long-term antibiotic use, Sierra turned to science to heal herself and discovered the powerful connection between gut health and the brain. She explains how the gut-brain axis works, why enzymes and metabolites act as messengers between systems, and how small shifts in diet and lifestyle can create a big impact.

Can changing what you eat really improve mental clarity? How does the microbiome affect peak performance for athletes and high achievers? Sierra breaks it all down with strategies, from incorporating whole foods and fermented products to using mindfulness techniques that strengthen the gut-brain connection. Whether you’re looking for better digestion, more energy, or sharper focus, Liesl and Sierra’s conversation offers insight into how your microbiome holds the key.

Episode Breakdown:

00:00 Introduction

02:21 Discovering the Microbiome

06:30 Tips for a Healthy Microbiome

09:16 Probiotics, Prebiotics, and Postbiotics

13:14 Future of Microbiome Testing in Healthcare

17:35 Addressing Sugar Cravings and Candida

19:04 Lifestyle Changes for Microbiome Health

22:28 Holistic Approach to Health

30:08 Microbiome and Autoimmune Disorders

32:44 Dietary Recommendations for Inflammation

36:36 Accessing Brilliant Biome Services

Links

Connect with Sierra Simpson:

www.brilliantbiome.com, discount code "KALON"

Connect with Liesl Bernard:

Podcast production and show notes provided by HiveCast.fm

EP10: AI & Nutraceuticals: Innovating Health One Algorithm at a Time

Wed, 19 Feb 2025 13:57:30 -0600

AI won’t take your job. Someone who knows how to use it will. So what does that mean for the nutraceuticals industry?

Liesl Bernard sits down with Andy Dahlen, a veteran in consumer packaged goods and dietary supplements, to talk about how AI is shaking up nutraceuticals and personalized nutrition. With experience leading brands like General Mills, Beech-Nut, and MegaFood, Andy shares how AI is speeding up ingredient research, making product development more efficient, and giving smaller brands a real shot at competing with industry giants.

Consumers want supplements backed by science. Sorting through mountains of research takes time, but AI is changing that. Companies that use AI tools can cut research time dramatically, making it easier to develop innovative, science-backed products. But will businesses embrace the technology fast enough to keep up?

Andy also challenges leaders to get hands-on with AI. Instead of waiting for their teams to figure it out, they should be modeling its use and encouraging experimentation across departments. The companies that do will be the ones driving the future of personalized nutrition. Will yours be one of them?

Episode Breakdown:

00:00 Introduction

01:10 Andy Dahlen’s Background in CPG and Supplements

02:03 AI in the Supplement Space

03:44 Job Impact of AI in the Industry

05:01 Tools and Efficiency in the Supplement Industry

06:40 AI’s Role in R&D and Other Areas

08:04 Recommendations for Companies to Embrace AI

12:13 AI Adoption in Different Company Sizes

15:14 Challenges in Embracing AI in the Supplement Industry

19:15 Advice for CEOs on Implementing AI

24:44 Training and Employee Involvement in AI

27:20 AI’s Impact on Job Satisfaction and Efficiency

29:10 Importance of Accurate AI Output and Data Privacy

30:00 Shifting Mindsets Towards AI Usage

31:24 Training and Skill Development for AI

32:42 Encouraging Curiosity and Innovation with AI

33:29 Leadership’s Role in AI Adoption

34:07 Closing

Links

Welcome to AI: A Human Guide to Artificial Intelligence: Shrier, David L.: 9781647827526: Amazon.com: Books

HBR Podcasts:

Why AI Isn’t Enough To Beat The Competition

The AI Skills You Should Be Building Now

Tech at Work: What GenAI Means for Companies Right Now

Connect with Liesl Bernard:

Podcast production and show notes provided by HiveCast.fm

EP09: Dr. Hemal Patel - Groundbreaking Research on Testing Mitochondrial Health

Mon, 03 Feb 2025 12:38:07 -0600

Mitochondria fuel every cell in your body, but how often do you check in on their health?

In this episode, Dr. Hemal Patel, a tenured professor at UC San Diego and Chief Scientific Advisor for Versailles Discovery, joins Liesl Bernard to unpack why these tiny powerhouses hold the key to longevity and how an innovative at-home test can provide real insights into your energy levels, resilience, and overall well-being.

Dr. Patel shares research-backed strategies to improve mitochondrial function, from diet and supplementation to meditation and lifestyle shifts. Drawing on studies with NASA and collaborations with Dr. Joe Dispenza, Dr. Patel reveals how meditation influences biomarkers and why tracking mitochondrial health could change the way we approach disease prevention. Whether you’re optimizing performance or looking for ways to age well, this episode offers science-driven tools to help you take control of your health.

Quotes

“At the end of the day, that’s all we are, right? We’re a bag of energy that moves around and does all these crazy, amazing things. And as soon as that energy stops, we're unable to generate that energy, we die.” (03:09 | Dr. Hemal Patel)
“Mitochondria really become these gatekeepers of how well you live and how poorly you live. And if you know where you are on that continuum, it’s a great way to then start to fix that core state of who we are.” (09:56 | Dr. Hemal Patel)
“There are hundreds of products that say ‘mitochondrial improvement’ and ‘high energy’ and ‘take this and you’ll be living on cloud’ and all this stuff, right? And you take them and you don’t feel any different, or maybe you feel a little different, but you don’t really know quantitatively what’s happening.” (21:35 | Dr. Hemal Patel)
“Mitochondria are networked organisms, so there are organisms living inside us. And so, they like to be socially connected. When they’re socializing and connecting, they’re able to sense their environment, the stressors, and adapt to it in a unique kind of way.” (17:50 | Dr. Hemal Patel)
“Meditation seems to be one of those things that can push mitochondrial biology very rapidly. We see those same things change—the microbiome shifts, the metabolomics change, and the mitochondrial potential changes as well. So we do capture that dynamic.” (31:11 | Dr. Hemal Patel)

Links

Mitochondrial Efficiency Screen: https://mescreen.com/ - use discount code KALON1

Connect with Liesl Bernard:

Podcast production and show notes provided by HiveCast.fm

EP08: Johnny Blackburn - Navigating Trauma and Fear Effectively

Tue, 28 Jan 2025 02:01:00 -0600

Adversity often opens unexpected doors to purpose, growth, and deeper spirituality. In this episode, Liesl Bernard sits down with Johnny Blackburn, the founder and director of Mystics, a school for personal and spiritual development.

Johnny shares how a life-altering injury transformed his path and led him from consulting to a deep dive into spirituality and personal development. He reflects on the power of facing difficult emotions and explains how practices like breathwork and meditation can help release trauma and unlock greater awareness. Johnny challenges us to see loss as a gateway to presence and empathy, and offers practical insights for integrating spirituality into daily life.

Join Johnny and Liesl’s conversation to be reminded of how even in our toughest moments, growth is possible.

Quotes

“There’s a quote I love by Rumi: ‘The wound is where the light gets in.’ …I also want to note that it's important that we don't spiritually bypass because many of us in our own way… there’s a tremendous sense of loss and having everything taken away. So, I think it’s important that as we look at these things, we first meet the experience with presence and empathy and really imagine what something’s like for someone.” (04:34 | Johnny Blackburn)
“Like Alan Watts says, you can’t get wet from the word ‘water.’ So, these squiggles, our brain interprets as meaning something, but the direct felt sense of being wet is something that we experience in the present moment through our body. And so, there’s another stage of deepening spiritually where we have to actually feel and be embodied and expand open from there versus being in our minds and mentally trying to understand something.” (07:31 | Johnny Blackburn)
“In a way, our past sort of keeps us stuck from the greater future wanting to live through us.” (17:26 | Johnny Blackburn)
“No matter what’s happening, I can always direct my attention to my breath if there’s pain in the body, if there’s overthinking. So, bringing the attention back to the breath is a great first place to start. The breath and the body are some of the best anchors to the present moment.” (27:41 | Johnny Blackburn)

Links

Connect with Johnny Blackburn:

Johnnyblackburn.net

Connect with Liesl Bernard:

Podcast production and show notes provided by HiveCast.fm

EP07: Jim Tonkin - The Functional Beverage Guru

Tue, 14 Jan 2025 00:01:00 -0600

Mastering leadership, understanding consumer behavior, and balancing intuition with business savvy are important to success in the functional beverage world—insights Jim Tonkin has cultivated over four decades. Jim, the “Functional Beverage Guru,” joins Liesl Bernard in this episode to share his journey of creating iconic brands like Essentia Water, Zico Coconut Water, and Suja Juice. From leaving his family’s 7-Up franchise to pursuing healthier options, Jim’s story is a masterclass in leadership, consumer understanding, and the balance between gut instinct and business strategy.

This episode touches on the trends shaping the industry, from innovative packaging to the rise of health-focused drinks with ingredients like probiotics and turmeric. Jim also shares candid advice for entrepreneurs, including why market research and financial planning matter as much as the passion behind a great idea. His personal take on wellness and moderation ties it all together as he offers a holistic perspective on what it means to lead in the world of better-for-you beverages.

If you’re curious about the future of functional drinks or seeking insight into building impactful brands, Jim’s wisdom is not to be missed! What lessons will you take from his remarkable career?

Quotes

“Most businesses are people-driven… I’m very, very focused on the individuals at the top of the food chain and any small entrepreneurial or startup.” (11:33 | Jim Tonkin)
“In today’s world, for example, most players that are looking to purchase companies on the private equity or family office side, or even banks, they want companies with positive EBIT, with earnings before interest and taxes. So, if you can’t show a bottom line with some profit, it basically means you haven’t got a business.” (14:20 | Jim Tonkin)
“Understanding consumer behavior and listening to your customer tell you what they think about your product is really, really important.” (18:10 | Jim Tonkin)
“Moderation is the key to success. So, drinking eight Diet Cokes doesn’t make it any better than drinking eight Cokes with sugar in them, in my opinion.” (38:54 | Jim Tonkin)

Links

Connect with Jim Tonkin:

https://www.linkedin.com/in/james-tonkin-51021aa/

Email: jimtonkin@outlook.com

Connect with Liesl Bernard:

Podcast production and show notes provided by HiveCast.fm

EP06: Tim Wood - CEO of Fired Up! Popcorn - From Fireman to CEO

Tue, 24 Dec 2024 00:01:00 -0600

“Our vision is to pop it fresh and have really quality popcorn with purpose. Our popcorn is with purpose because we put intentional ingredients into it,” says Tim Wood, the CEO of Fired Up! Popcorn and a full-time fireman at Rancho Santa Fe in San Diego. In this episode, Tim joins Liesl Bernard to share his journey from creating a simple, healthy snack at the fire station to building a business rooted in wellness. His dedication to quality ingredients, like pure avocado oil and turmeric, reflects a broader mission to prioritize health in every bite.

Tim also opens up about the challenges of being a first responder and the toll it takes on mental health. How does he face trauma and loss daily yet remain passionate about helping others? The answer lies in his commitment to mental health advocacy, which led to co-founding Burning Layers, which is an initiative providing tools for emotional resilience, especially for first responders.

Could stadium snacks actually fuel wellness? Fired Up! Popcorn can be the answer, as Tim envisions replacing unhealthy options with nutritious, intentional choices that serve the community.

Quotes

“If we don’t face more challenges and try new things and be creative, for me personally, I’ll always be in this little rut.” (03:47 | Tim Wood)
“Mental and emotional health has been just always on the forefront of my mind to live with compassion and empathy, to understand that people are struggling in so many different ways.” (07:20 | Tim Wood)
“Our vision is to pop it fresh and have really quality popcorn with purpose. Our popcorn is with purpose because we put intentional ingredients into it.” (11:42 | Tim Wood)
“Things can always get better. Things are always changing. There is nothing permanent in this world. There’s always a shift. There’s always a change in thought. There’s always a change in an idea.” (30:25 | Tim Wood)
“We all have purpose. We all have meaning. Everybody’s different. We all have something to shine through.” (31:09 | Tim Wood)
“Sometimes all we really need is to reconnect that we’re alive and we’re not alone.” (32:33 | Tim Wood)

Links

Connect with Tim Wood:

https://www.fireduppopcorn.com/

https://www.instagram.com/fireduppopcorn/

https://www.linkedin.com/in/tim-wood-6b0a08233/

https://www.instagram.com/alovingperspective/

Connect with Liesl Bernard:

Podcast production and show notes provided by HiveCast.fm

EP05: Gary Seelhorst - Psychedelics and Functional Wellness for Elite Performance

Wed, 11 Dec 2024 11:59:34 -0600

“There’s a lot of tradition and culture involved with the treatment and consumption of psychedelics that needs to be honored because of the nature of how all of it really started out years and years ago. We’re just kind of coming about it right now, and there’s a lot of wisdom there that we can understand,” says Gary Seelhorst, a pharma, biotech, and functional wellness executive. In this episode, he joins Liesl Bernard to talk about how psychedelics and functional wellness are redefining treatment for conditions like PTSD and depression, especially for veterans and elite athletes. Gary explains why diagnostics and preparation are important, and why integration work is often the most transformative part of the healing process.

Drawing from his personal health journey and years in big pharma, Gary discusses the need for a holistic shift in wellness—one that prioritizes root causes over symptoms. He shares actionable insights for leveraging tools like neurofeedback, meditation, and customized health protocols.

Join Gary and Liesl’s discussion as they challenge conventional approaches to health and explore how psychedelics can unlock new paths for resilience and recovery.

Quotes

“I started to really understand the power of plant medicine. And then it was really more an experience that I’d had just before that, in the compounding pharmacy space, that I started to learn a little bit more about what naturopaths did because they were ordering a lot of products through the compounding pharmacy, with vitamin infusions, peptides, hormones, all those kinds of things. And that’s really what I think turned me into such a fan of functional health in general, and eventually plant medicine, if indicated.” (03:29 | Gary Seelhorst)
“It’s really more about how effective the program is in which these different drugs are used, and that’s really the value. There’s a lot of pre-work you need to do in order to get to a space where it’s going to be effective—there’s the set and setting, and the dosing around the actual treatment. And then there’s all the work afterwards that needs to be employed as well, and that’s probably the biggest part.” (06:36 | Gary Seelhorst)
“As a scientist, I like to kind of test a lot of hypotheses in general and work through all the different types of psychedelics that are out there. There’s a lot of tradition and culture involved with the treatment and consumption of psychedelics that needs to be honored because of the nature of how all of it really started out years and years ago. We’re just kind of coming about it right now, and there’s a lot of wisdom there that we can understand.” (14:49 | Gary Seelhorst)

Links

Connect with Gary Seelhorst:

linkedin.com/in/garyseelhorst

Connect with Liesl Bernard:

Podcast production and show notes provided by HiveCast.fm

EP04: Michael ZonFrilli - Leading the Chef-Crafted Kombucha Industry

Mon, 11 Nov 2024 00:01:00 -0600

“The beauty of kombucha, besides the big, bright flavor, are the health benefits. So, if you’re not offering those live probiotics, I just think you’re doing a disservice to the potential of kombucha for wellness and health,” says Michael ZonFrilli, creator of Bambucha Kombucha. Known for his chef-crafted, wellness-driven beverages, Michael brings both culinary artistry and a commitment to authentic kombucha into each batch he makes. By keeping his kombucha live and raw, he preserves the probiotics that contribute to gut health and overall well-being.

Michael joins Liesl Bernard to talk about his journey from chef to wellness entrepreneur. What does it take to build a kombucha brand that stands out? Michael believes it’s about quality, patience, and an uncompromising approach to flavor. Starting from humble beginnings, Bambucha Kombucha grew through self-funding and hard work, allowing him to stay true to his values without outside pressures.

Michael’s culinary background infuses each flavor he creates. His kombucha blends take inspiration from around the world, like the Thai Ginger, which features flavors like fresh lime leaf and lemongrass, and the Mango Masala, a nod to Indian Ayurvedic spices. Creating a drink that feels genuine and layered, something both delicious and meaningful, is at the heart of his work.

Outside of work, Michael shares his wellness practices, which include surfing, music, and time with his family. These habits keep him grounded, bringing energy and perspective back to his craft. His story speaks to anyone passionate about wellness and authenticity. Bambucha Kombucha is available at natural grocers along the West Coast and ships nationwide. For kombucha fans and the curious alike, it’s a chance to experience a drink that’s chef-crafted and wellness-focused at every level.

Quotes

“The beauty of kombucha, besides the big, bright flavor, are the health benefits. So, if you’re not offering those live probiotics, I just think you’re doing a disservice to the potential of kombucha for wellness and health.” (04:11 | Michael ZonFrilli)
“There’s nothing else like kombucha. You’re not going to get that anywhere else. There’s something magical about the fermentation process that converts organic cane sugar into those beneficial acids and probiotics… there’s something in kombucha that makes people crave it and almost need it.” (24:31 | Michael ZonFrilli)
“I’m grateful to be able to create something that I love. Just as a chef, as a culinary instructor, we’re all about that creation of something delicious and always trying to, as chefs say, you’re only as good as your last plate. Now, I’m only as good as my last can of kombucha. The striving never stops. We’re not a giant factory; we’re a medium-sized brewery. Every batch is crafted, every batch is tested and tasted, and tweaked if necessary. The beauty of kombucha is that it is a living, breathing culture that has almost a will of its own.” (31:48 | Michael ZonFrilli)

Links

Connect with Michael ZonFrilli:

https://www.bambuchakombucha.com/

https://www.instagram.com/bambuchakombucha/

https://www.facebook.com/bambuchakombucha/

https://www.linkedin.com/in/michael-zonfrilli-6169994a

Connect with Liesl Bernard:

Podcast production and show notes provided by HiveCast.fm

EP03: Broccoli - The Miracle Superfood

Mon, 28 Oct 2024 00:01:00 -0600

“Broccoli microgreens are the most potent antioxidant compound. They contain sulforaphane, which is beneficial for the immune system, has anti-cancer properties, and so forth. They’re also linked to longevity and anti-aging,” says Vladi Delsoglio, the CEO of Ederra, a farm-to-body functional food company. He joins Liesl Bernard in this episode to share how a personal health scare—being diagnosed with fatty liver disease—opened his eyes to the incredible power of broccoli microgreens. What started as a quest to heal himself turned into the creation of a supplement that pairs these nutrient-packed microgreens with lion’s mane mushrooms, a blend designed to support both physical health and cognitive function.

Vladi points out the importance of knowing where your supplements come from. His company takes transparency seriously and uses only high-quality ingredients sourced from local farms. With so many Americans missing out on key nutrients, especially fruits and vegetables, Vladi’s product aims to make getting those essentials easier and more effective.

But Ederra’s mission goes beyond supplements. Vladi shares his vision for expanding the product line to serve not only adults but also children and even pets. His goal? Building a community that prioritizes health and wellness through real, functional foods. Tune in and you’ll be rethinking your own health routine—and wondering how early you should start investing in your well-being.

Quotes

“Broccoli microgreens are the most potent antioxidant compound. They contain sulforaphane, which is beneficial for the immune system, has anti-cancer properties, and so forth. They’re also linked to longevity and anti-aging.” (08:45 | Vladi Delsoglio)
“The American diet has a huge deficiency in vegetables and fruits. Why? Because people here are highly productive, super busy, multitaskers, which means that all day they’re always on the run, working, creating, and so forth… One of the main reasons why we incorporate the broccoli microgreens is because there’s the sulforaphane. It’s so potent, so powerful that it’s like you are eating one pound of broccoli each scoop.” (10:08 | Vladi Delsoglio)
“Being beautiful doesn’t start from outside, it starts from inside.” (11:54 | Vladi Delsoglio)
“The two main pillars of our life are health and time, and we really need to respect them as much as possible.” (13:35 | Vladi Delsoglio)
“We don’t want to be perceived as a powder company, as a supplement company. We are creating a community. Matter of fact, we are working closely with nutritionists. We are working closely with the one-star Michelin chefs.” (23:45 | Vladi Delsoglio)

Links

Connect with Vladi Delsoglio:

Website: ederralyfe.com

IG: tryederra

Connect with Liesl Bernard:

Podcast production and show notes provided by HiveCast.fm

EP02: John Stockman, CEO of Nordic Naturals – Leading the Global Omega-3 Market

Mon, 21 Oct 2024 00:01:00 -0600

“80% of consumers in the US are deficient in Omega-3s,” shares John Stockman, the CEO of Nordic Naturals, a company that is known for their commitment to wellness through high-quality supplements. He joins Liesl Bernard to share his journey from the corporate world to leading a brand that's focused on delivering the purest, most potent, and freshest Omega-3 supplements. How much do you really know about the role Omega-3s play in your health? John breaks down the benefits for joint, heart, and brain function and why more people need to be paying attention to their Omega-3 levels.

In this episode, John talks about Nordic Naturals’ unique approach to wellness, not just through their products but in how they support their employees. From meditation and yoga to encouraging physical activity, it’s all about balance. John even shares his personal wellness routine—Omega-3s, multivitamins, probiotics, and daily exercise—and how it has made a noticeable difference in his own life. Want to learn more about why quality supplements matter and how they can elevate your overall well-being? Tune in to this episode to discover how Nordic Naturals is leading the way in educating consumers on the importance of Omega-3s and proactive wellness.

Quotes

“What I loved about Nordic Naturals was that they truly believe in their purpose, which is helping people find better health for a better life. You could see it immediately when I met the people who work there; that’s why they chose to be part of the company. They really focus on doing what’s right and ensuring they have the highest quality products, which was inspiring.” (01:35 | John Stockman)
“We talk about purity, potency, and freshness, and that’s what Nordic Naturals is all about: having the purest fish oil, the most potent (meaning the highest concentration of fish oils), and the freshest fish oils. We achieve this by owning our supply chain.” (03:46 | John Stockman)
“Omega-3s are found in every cell of your body and serve many functions. They can support arthritis and joint health, provide anti-inflammatory benefits, enhance heart health, and contribute to cognition and brain health.” (17:01 | John Stockman)
“Our vision is to help basically eradicate the Omega-3 deficiency. And to do that, we measure by how much household penetration we have in the U.S.” (18:30 | John Stockman)
“Many nutritionists would say, ‘We would rather have people taking Omega-3s because they’re in every cell of your body, and they do all these other things compared to some of these other forms of supplementation.’ But it’s our job to educate people on that, and so, that’s really our vision.” (18:56 | John Stockman)

Links

Connect with John Stockman:

nordicnaturals.com

Connect with Liesl Bernard:

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EP01: NutraCode CEO Shaun Ahuja on Innovation in Supplement Delivery Systems

Mon, 14 Oct 2024 00:01:00 -0600

“I think there will be an ever-growing interest in wellness, but also in how supplements will propel us forward into the next decade, century, and beyond,” says Shaun Ahuja in this first episode of “Leading for Wellness.” Host Liesl Bernard, CEO of Kalon Executive Search and Staffing, sits down with Shaun to talk about his journey as the founder and CEO of Nutracode, a New York-based company known for its innovative supplement delivery systems.

Shaun talks about how Nutracode is pushing the boundaries of supplement innovation by developing formats like liquid and beadlet capsules designed to boost both effectiveness and consumer appeal. He shares how creativity plays an important role in product development and how his team works closely with clients to bring cutting-edge solutions to market. Reflecting on the industry’s rapid transformation, especially in a post-COVID landscape, Shaun envisions a future where personalized supplements, driven by advancements in AI and biotechnology, reshape the way we think about wellness.

How does Shaun maintain balance while running a company? In this episode, he also opens up about his wellness routine and the habits that help him stay grounded. Tune in for a conversation on industry innovation, plus get an inside look at the wellness practices Shaun swears by—showing just how essential holistic health is for both personal and professional success.

Quotes

“Our customers are very much big on creating something brand new from scratch that’s never been seen before in the market. And I think that’s what drives their success and what motivates myself to also infuse some of the creativity into the products that we make.” (01:50 | Shaun Ahuja)
“We can create peppermint oil beadlets, which are great for digestion. And that protects the actives and it protects you. And it’s also a more optimal method or mechanism to deliver it for the purpose it’s meant to.” (04:50 | Shaun Ahuja)
“Yoga, I found, is probably the greatest agent for de-aging or longevity. Yoga might be the number one natural remedy.” (07:03 | Shaun Ahuja)
“The supply chain, you know, you think of it as a chain, but it’s actually more like a circle. We’re all in this together. I know it sounds kind of ‘kumbaya,’ but it’s funny because you never know when your vendor or your client might reverse roles. Your client could become your supplier, or vice versa. That’s actually true for us—we even have some of our competitors who are our customers. It’s unusual how business works or goes through cycles. So, the moral of the story for me is: work with people you get along with, respect everyone, and give back and forth.” (10:48 | Shaun Ahuja)
“I think there will be an ever-growing interest in wellness, but also in how supplements will propel us forward into the next decade, century, and beyond.” (24:53 | Shaun Ahuja)

Links

Connect with Shaun Ahuja:

https://nutracode.life/

Mail: info@nutracode.life

Connect with Liesl Bernard: