Marketing for Law Firms https://jorgeargota.podbean.com Legal marketing owner Jorge Argota pulls back the curtain on what it actually takes to grow a law firm's online presence. From SEO and PPC to AI-generated content, keyword research, and website builds; every episode is a raw, unfiltered look at the real process behind ranking, converting, and signing cases. No fluff. No theory. Just 14 years of legal marketing experience meets the latest in AI and search strategy.

]]> Mon, 04 May 2026 16:35:04 -0400 https://podbean.com/?v=5.5 en us Copyright 2026 All rights reserved. Business:Marketing 1440 episodic Jorge Argota is a legal marketing strategist with 10 years of experience helping law firms turn their digital presence into signed cases. Each episode breaks down the real strategies behind SEO, Google Ads, AI-powered content, website builds, keyword research, and case generation for attorneys across every practice area. From building campaigns that convert to testing AI tools like ChatGPT, Gemini, and Claude against each other; nothing is scripted, nothing is filtered. Whether you’re a solo attorney trying to figure out where to spend your first marketing dollar or a firm looking to scale, this podcast gives you the playbook that actually works. Visit jorgeargota.com to learn more. Jorge Argota Jorge Argota No false https://pbcdn1.podbean.com/imglogo/image-logo/22219622/Gemini_Generated_Image_fhh4e9fhh4e9fhh4_mvw98j.jpg Marketing for Law Firms https://jorgeargota.podbean.com 144 144 Law Firm Marketing: SEO, PPC, AI Search & High Converting Web Design Law Firm Marketing: SEO, PPC, AI Search & High Converting Web Design https://jorgeargota.podbean.com/e/law-firm-marketing-seo-ppc-ai-search-high-converting-web-design/ https://jorgeargota.podbean.com/e/law-firm-marketing-seo-ppc-ai-search-high-converting-web-design/#comments Mon, 04 May 2026 16:35:04 -0400 jorgeargota.podbean.com/d6cbae9d-4b7b-3a16-8c7a-9bc681d1a948 Jorge Argota, founder of Argota Marketing and a former paralegal with 10+ years in legal, joins Echo to break down modern web design for personal injury law firms. They cover the move from early AI builders to AI + WordPress, why schema, meta tags, and page speed matter for Google AI Overviews and ChatGPT, how UI/UX upgrades can double a 1–2% conversion rate, and how to surface hidden USPs (like a former insurance defense attorney background) that actually rank. Ends with a one-step action plan using Google PageSpeed Insights and AI-driven design research. Learn more at https://jorgeargota.com

]]> Jorge Argota, founder of Argota Marketing and a former paralegal with 10+ years in legal, joins Echo to break down modern web design for personal injury law firms. They cover the move from early AI builders to AI + WordPress, why schema, meta tags, and page speed matter for Google AI Overviews and ChatGPT, how UI/UX upgrades can double a 1–2% conversion rate, and how to surface hidden USPs (like a former insurance defense attorney background) that actually rank. Ends with a one-step action plan using Google PageSpeed Insights and AI-driven design research. Learn more at https://jorgeargota.com

]]> Jorge Argota false No 713 2 full Google Ads for Law Firms: What's Actually Working in 2026 Google Ads for Law Firms: What's Actually Working in 2026 https://jorgeargota.podbean.com/e/google-ads-for-law-firms-whats-actually-working-in-2026/ https://jorgeargota.podbean.com/e/google-ads-for-law-firms-whats-actually-working-in-2026/#comments Sun, 29 Mar 2026 17:18:29 -0400 jorgeargota.podbean.com/a5e3b752-5e04-30ab-b08b-3481edcf430c Legal marketing strategist Jorge Argota breaks down what's really happening with Google Ads for law firms right now; from campaign structure and negative keyword strategy to Local Service Ads setup and budget allocation by practice area. With 14 years in legal marketing and hands on experience managing ad spend across personal injury, medical malpractice, and immigration firms, Jorge shares the strategies that actually generate signed cases, not just clicks.

Whether you're a solo attorney running your own campaigns or a managing partner wondering where your ad budget is going, this episode gives you the real playbook.

Topics covered: Google Ads campaign setup for attorneys; Negative keyword management and wasted spend; Local Service Ads vs traditional PPC for law firms; Budget strategy by practice area and location; Tracking calls and conversions that lead to signed cases

πŸ”— Learn more and work with Jorge: https://jorgeargota.com

]]> Legal marketing strategist Jorge Argota breaks down what's really happening with Google Ads for law firms right now; from campaign structure and negative keyword strategy to Local Service Ads setup and budget allocation by practice area. With 14 years in legal marketing and hands on experience managing ad spend across personal injury, medical malpractice, and immigration firms, Jorge shares the strategies that actually generate signed cases, not just clicks.

Whether you're a solo attorney running your own campaigns or a managing partner wondering where your ad budget is going, this episode gives you the real playbook.

Topics covered: Google Ads campaign setup for attorneys; Negative keyword management and wasted spend; Local Service Ads vs traditional PPC for law firms; Budget strategy by practice area and location; Tracking calls and conversions that lead to signed cases

πŸ”— Learn more and work with Jorge: https://jorgeargota.com

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