Beauty Business Made Easy- Marketing, Home salon business, Profitable

Truth Behind the “6-Figure Beauty Boss” Lie 🤫✨

Mon, 28 Jul 2025 07:00:00 +0900

💸 Are you tired of seeing endless “6-figure beauty boss” promises online? In this week’s episode of The Beauty CEO, I get brutally honest about what’s really behind those shiny offers and why charging your worth is more than just picking a number.

If you feel lost, overwhelmed, or like you’re failing, you are NOT alone! Tune in for real talk, empowering advice, and permission to start small. 💖✨

🔗 Links Mentioned:

🧠 ⁠Join the Waitlist for the Beauty CEO⁠ Method coaching program →
💸 ⁠Grab the Beauty CEO Pricing Toolkit ⁠→
💬 ⁠Book a 1:1 Strategy Session with Me⁠ →

#beautybusiness #business #salons #salonlife #homesalon #nailtech #beauty

7 Steps to Build a Profitable Home Salon Business (Without Burnout or Hustle)

Tue, 08 Jul 2025 09:23:22 +0900

Feeling overwhelmed trying to start or grow your beauty business from home? Wondering how to actually make good money without burning out, working 12-hour days, or chasing clients?

In this episode of The Beauty CEO Show, I’m sharing the exact 7-step framework I use inside my paid coaching program to help you build a profitable, peaceful, and purposeful business that fits around your life, not the other way around.

Whether you're just starting out or ready to reset and simplify your existing business setup, this episode is your roadmap to build a beauty CEO style business.

I dive into the real business foundations most beauty courses skip or use fluff language. I go over what you actually need to attract the right clients, setting boundaries, pricing for profit, and building a schedule that supports your family life (yes, even if you're only working 2–3 days a week).

This is your permission slip to ditch the hustle, drop the confusion, and finally build a beauty business that works for you.

Ready to fall in love with your business again? Let’s do it the Beauty CEO way. 💻✨

🎧 What You’ll Learn:

The #1 mistake home-based beauty pros make (and how to avoid it)
How to attract dream clients who actually respect your time
The power of a confident booking system (no more ghosting or late-night DMs)
Pricing strategies that support your lifestyle and income goals
The exact steps I teach inside my coaching program to simplify & scale your home salon

🔗 Links Mentioned:

🧠 Join the Waitlist for the Beauty CEO Method coaching program →
💸 Grab the Beauty CEO Pricing Toolkit →
💬 Book a 1:1 Strategy Session with Me →

📩 Want weekly biz tips for beauty pros who want more income and less burnout? Join the Beauty CEO Club newsletter →

Instagram Success for Overwhelmed Home Beauty CEOs: Simplify, Attract & Thrive

Mon, 30 Jun 2025 11:49:12 +0900

Are you exhausted by the pressure to post daily on Instagram but not seeing steady bookings? In this episode of The Beauty CEO show, Jessica breaks down her proven Beauty CEO Method for using Instagram as a smart, effective part of your beauty business—without burning out. Discover how to attract your perfect local clients, retain them for the long run, and build a business that feels peaceful, profitable, and driven by purpose.

Whether you’re overwhelmed by social media or just want to attract clients who truly value your services, this episode is packed with actionable strategies for beauty professionals who are ready to grow on their own terms.

to book your personal 1:1 mentoring session where you get 1 hour with Jessica ( me ) looking over your business and talking thorugh your frustations and help you set up a plan to foucs on. book your session here

Limited Spots per month

if you want to join the Beauty CEO Club where I connect with you weekly and share all things Beauty ceo related to inspire you to build you business weekly join here

Pivoting Or Starting A Beauty Business? 5 Questions to Ask Before Starting Your Business

Mon, 23 Jun 2025 10:47:56 +0900

Want to learn about myself and how we can work together to bring your business goals and lifestyle dreams to reality?

You can book your mentoring session with me over at

www.jessicakidner.com

In this episode, I discuss essential questions before starting a business, particularly in the beauty industry. They emphasise the importance of understanding one's current situation, designing an ideal daily life, preparing for the business's realities, and developing a CEO mindset. I also cover the distinction between running a business and creating a hobby, as well as the significance of knowing financial goals and pricing strategies.

Want to be a Podcast Insider? Join the Beauty CEO Club the weekly newsletter that shares all this and more.

https://beautyceohq.myflodesk.com/podcastinsider

Takeaways

🎤 Talent alone does not guarantee business success.

💣 Having more clients can lead to burnout without proper management.

⚡️ Identify what you dislike about your current situation to clarify your goals.

👏🏼 Success is a personal journey that requires self-awareness.

💰 Understand your pricing based on your unique business needs.

👯‍♀️ Develop a resilient mindset to navigate the ups and downs of entrepreneurship.

Chapters

00:00 Five Honest Questions Before Starting a Business

04:19 Misconceptions About Business Success

07:58 Defining Your Ideal Lifestyle

09:57 Preparing for Business Realities

14:10 Developing a CEO Mindset

14:33 Book Your Mentoring Session

Beauty Business, Nail business, entrepreneurship, beauty industry, mindset, success, planning, financial goals, self-development, work-life balance, business strategy

The Beauty CEO Relaunch: Why I Rebuilt My Business with Profit, Peace & Purpose

Mon, 16 Jun 2025 13:40:40 +0900

Ready for a fresh start in your beauty business?

In this powerful relaunch episode, I’m sharing the real story behind why I shut everything down to focus on my health, reconnect with what truly matters, and rebuild from the ground up with a whole new approach. In more ways than one.

I found my passion again, not just for doing services, but for mentoring and helping others see that yes, it can be done in a way that aligns with your life.

You’ll hear how the Beauty CEO Method has changed and how Profit, Peace, and Purpose became the new pillars of everything I teach and live by.

Whether you're a salon owner, service provider, or beauty pro ready to build a business that supports your life (instead of running it), this episode is for you.

✨ What you’ll get:

Why I walked away from the hustle
How I rebuilt a home salon
How you can design a business that feels good and makes real profit

This is your permission slip to build a beauty business that’s cozy, profitable, and truly aligned with who you are.

🎧 Tune in now and join the movement to become a Beauty CEO.

Work with me: If you're wanting one one-on-one support, you can book a session with me here https://tidycal.com/beautyceo/60-minute-meeting

Join our Podcast Indsiders - The Beauty CEO Club is where you can be in the community of profitable, peaceful and purposeful business owners.

https://beautyceohq.myflodesk.com/podcastinsider

Resilience In Marketing

Tue, 28 Feb 2023 12:14:58 +0900

When you become a business owner your focus should shift from focusing on the service you provide to the marketing of you business and understanding who your ideal client it.

Today's episode walks you through the process of how I break this down for my private one on one clients giving you a look at what it's like to work ON the business with a mentor instead of inside your business.

Find out more at beautyceohq.com

Building A Resilient Beauty Business in 2023

Tue, 14 Feb 2023 15:39:24 +0900

Welcome to the new season of the Rise Of The Beauty CEO Podcast.

2023 is kicking off with a bang.

The new generation of Beauty CEO's is upon us, and now more than ever, beauty professionals are starting to see the value in their skills and the benefits of working for themselves.

I am focused this year on building a community of passionate beauty business owners ready to back themselves, step out of the rat race and start strategically building their businesses to focus on profit and support their everyday life.

This year the vision for Beauty CEO HQ will be:

Simplify ~ Profitable ~ Actionable

Today's episode is based on building a resilient beauty business in 2023.

✨ Learn 4 tips on how to manage the financial downturn.

These are based on my experience buying and growing my 2 salons in 2008 and 2009.

Ways to connect with me

Beauty CEO Instagram https://www.instagram.com/beautyceo_hq/

Personal Instagram https://www.instagram.com/jessica_kidner/Ask the Beauty CEO https://www.beautyceohq.com/contact

Work with me https://www.beautyceohq.com/work-with-me/

Day 5: Beauty Business Reset Challenge: Support Network

Fri, 25 Feb 2022 06:00:00 +0900

A support network is a huge part of building a business that is sustainable and not overwhelming.

Why?

because as self-employed people we can overthink in areas that in turn keep you stuck. having a go-to mentor or network helps you break down whatever is going on and move past the fear and imposter symptoms we all can experience at times.

But not everyone can afford or is ready for 1:1 provide mentoring and that is why I have now created the Beauty CEO Method Society.

This is your answer to wanting guidance and a framework and the added support of having a coach to discuss whatever is happening in your life and business.

this isn't just a standard business membership. this society is based on the understanding that building a business take time, that life sometimes gets in the way of processing in certain areas and that you need support over a longer period of time.

You can join the program here and become a lifetime member of the Beauty CEO MEthod society.

That means coaching calls monthly, the framework, templates and updates to the program for the life of the program.

Check out more details Below

https://beauty-ceo-method-society.teachery.co/join-beauty-ceo-method-society

Day 4: Beauty Business Reset Challenge: Systems and automation

Thu, 24 Feb 2022 06:00:00 +0900

Day 4 is about your sysems and automation, making your life easy to be able to do everything
you desire.

The most common question I get is how did you build it all, I'm so overwhelmed with all the moving parts of building my busines.
The truth is simple, I automated as much as I could and put systems in for everything else! Even down to ordering milk for the coffees we would drink 🤪

You know what needs to be done in your business, You don't need help with the "how to " of running your business. You need support with the systems and the belief you need to be doing it all and making it complicated. It doesn't have to be.

Today I get you to take a action step on auditing everything single task you do inside your business.

remember YOUR business can be run anyway YOU want it to be. allowing yourself to make it as easy as possible is allowed and highly recommended here at the beauty CEO HQ

Sign up to the challenge here

https://view.flodesk.com/pages/6209ab25e0eda1a0d870aa0a

check out other blogs on
www.beautyceohq.com

Day 3: Beauty Business Reset Challenge: Pricing and menu

Wed, 23 Feb 2022 06:00:00 +0900

Day 3 is about your Menu and Pricing.

How to structure your menu and prices to help design your business around your life and profit. Too often we are stuck in our own fear of what our clients will say and what our competitors are doing to really align our prices to our OWN goals.

At the beauty CEO HQ we are passionate about growing a business that supports our life outside of the business, but to have that balance there needs to profit factored in to our menus and prices.

In this episode, I share with you the power of picking a number of treatments you WANT to do and then pricing them for profit.

If you haven't already signed up to receive the work book today is the day to do it because you will get access to out pricing work sheet to help you see what is going on inside your business when it comes to money.

Sign up to the challenge here

https://view.flodesk.com/pages/6209ab25e0eda1a0d870aa0a

check out other blogs on
www.beautyceohq.com

Day 2: Beauty Business Reset Challenge - Time Management

Tue, 22 Feb 2022 06:00:00 +0900

Day 2 is about your time. Too often we forget that our time is precious as the CEO and the beauty professional.

At the beauty CEO HQ we are passionate about growing a business that supports our life outside of the business, but to have that balance there needs to be a few things built into your routine to ensure you stay on track.

In this episode, I bring up the idea of auditing your time for your tasks inside your business AND your service's.

You will need to complete the action step in this quick episode to get the most out of day 3 where we will talk about pricing.

Sign up to the challenge here

https://view.flodesk.com/pages/6209ab25e0eda1a0d870aa0a

check out other blogs on
www.beautyceohq.com

Day 1: Beauty Business Reset Challenge

Mon, 21 Feb 2022 10:00:00 +0900

2022 is here and it's time to redesign what your business means to you and get you focused on making it happen.. but that doesn't mean working yourself to the point of exhaustion.

This week I will be sharing an episode a day to walk you through the 5 areas of running a profitable beauty business around your life.
I'm passionate about encouraging women to build their business without overcomplicating it and pushing themselves to burn out.
This episode is about aligning your business with your goals, goals for your life and your business.
I also share the key element of may be missing from your goal setting and stopping you from reaching those milestones year after year.

Sign up to the challenge to get the daily reminders and workbook

https://view.flodesk.com/pages/6209ab25e0eda1a0d870aa0a

Head to the blog to find out more on being a Beauty CEO

What Are Sales Funnels And Why They Will Change Your Business Forever

Mon, 07 Dec 2020 06:00:00 +0900

Getting this one idea cemented into your business is going to be a game-changer for you.

Sales funnels are not new but they haven't been really talked about in the beauty industry until very recently as they have tended to be the domain of online sales business.

I used "funnels" inside my salon business for years and it created a stream of income and new clients every month.

there are a number of different type of funnels which can be used inside your business to make the marketing and income streams a lot easier.

Using emails and funnels any salon can adapt this successful style of marketing to produce big and quick results when you need it.
I love sales funnels for their effectiveness and their set-and-forget style.

Join me in this week's episode to learn what they are and how you can start using them.

Links mentioned in the podcast

Roadmap to my successful beauty business

www.jessicakidner.net/roadmap

Jump in on the new EMAIL PROFIT SYSTEM course at the current rate OF $47
BEFORE THE UPDATED VERSION WHICH YOU WILL ALSO GET FOR FREE

www.jessicakidner.net/emailprofit

What Type Of Beauty CEO Are You?

Mon, 23 Nov 2020 18:00:00 +0900

Ever wondered what your next step is to grow yourself and your business?

Well, I have designed a quiz to help you figure that out.

I've coached many different types of beauty businesses and I've been through all the different stages of Beauty CEO. From starting as a solo business owner and then moving through the different stages of CEO heading towards a profitable business. I have found 4 key areas most people fall into when it comes to growing their beauty business. When you discover what type of Beauty CEO you are, you will then know what path to take and what area you need to work in.

Take the quiz today at www.jessicakidner.net and find out which Beauty CEO you are.

Interview with Stephanie Mitchell from Sunnystorm Marketing

Mon, 16 Nov 2020 06:00:00 +0900

Rise of the beauty CEO loves to highlight all the other jobs roles we need to think about when it comes to growing our business. Marketing Is the biggest part of our new role in owning a business. Stephanie Mitchell is an online marketing guru who specialises in the beauty industry.

We talk all things business and what 2020 has done to our industry this year and what are we need to focus on for 2021 to be a successful and profitable year starting with self-belief and strategy.

You can find Stephanie over on https://sunnystorm.marketing/

and you can also see my interview with her here
https://sunnystorm.marketing/blog/earn-more-money-with-email-marketing-for-your-salon

3 Pillars To Focus On First In Your Business.

Mon, 26 Oct 2020 17:00:00 +0900

In business, we get pulled in all the directions. it leaves you feeling confused frustrated and overwhelmed at the number of things you have to do. It also leaves you feeling left behind.

today I highlight 3 areas to focus on to ensure you are ready to start a business or take your business to the next step.

for your copy of the roadmap to success for any business head to
www.jessicaidner.net/roadmap

How To Get More Clients On Autopilot

Mon, 19 Oct 2020 12:00:00 +0900

One of the biggest struggles any business has is constantly finding new clients to keep coming into the business. Today I share the 4 step method ( C.E.O.m system ) I used to put my salon marketing on autopilot to allow me to grow my business, make building my business easier and to ensure I had an asset in my business to be able to sell it for 6 figures.

listen to today's episodes and then grab my 4 step roadmap on my website

www.jessicakidner.net/roadmap

4 Things You Must Have On Your Instagram Bio

Mon, 12 Oct 2020 06:00:00 +0900

Instagram is a free marketing platform that many of us have BUT are you doing these 4 things to help your ideal client realise you're the business for them?

Today's podcast walks through 4 areas that you need to have in your Bio to ensure you are gaining clients that you can turn in to clients.

www.jessicakidner.net/instagram

How To Start Getting Ready for 2021 Now

Mon, 05 Oct 2020 11:00:00 +0900

The year 2020 has given us all some serious challenges and the beauty industry has certainly been hit significantly. In the past, some companies have used downturns and challenges to their advantage and risen from the ashes to become powerhouses - companies like Apple, Amazon, Mailchimp and Microsoft. Now is the time to start thinking about 2021 and in this podcast, I share my thoughts on what I think you can do right now to get ready for 2021 so your in the best possible position to rise up.

How Your Website Can Help Grow And Automate Your Business

Mon, 28 Sep 2020 07:00:00 +0900

Last week I introduced you to websites and also launched Beauty Biz website in a box with Alethea from Cloudxs Digital.

This week I talk about 4 things that the website did for my business and how you can use a website in your business. How it should work for you and really drive home the importance of taking all your marketing efforts on social media and drive it into your own platform.

Check out the Website in a box offer here
www.jessicakidner.net/wesbite

catch up in all the podcast and blogs over on www.jessicakidner.net

5 Tips On What You Need On Your Website with Alethea from CloudXS Digital

Mon, 21 Sep 2020 07:00:00 +0900

Website are a vital part of any business in today's world. today Alethea from Cloudxss talk about 5 things you need on your website to ensure you are found and can start building a marketing stardgey to gain new clients on autopilot.

Want the show notes go to jessicakidner.net

To check out our Beauty Biz Website In A Box head to
www.jessicakidner.net/website

3 BEST Emails To Start Sending In Your Business Today

Mon, 14 Sep 2020 07:00:00 +0900

Email Marketing IS where I focused all my marketing efforts in my business. From that 1 strategy alone I was able to build a great foundation to grow my revenue and also support my client base after they left the salon.

Here are the 3 best emails to start sending in your business today.

1. the welcome email
2. Monthly email
3. the review email

Listen to find out why and how I used these in the salon to grow to multiple6 figures and no advertising.

www.jessicakidner.net

6 Tips For Hiring Staff

Mon, 07 Sep 2020 07:00:00 +0900

When I talk to salon owners one of the most challenging things they raise with me is hiring and managing staff. One of the most important things that I tell them is that they need to change their mindset surrounding their staff. In this podcast episode, I list my 6 top tips for dealing with staff.

6 Tips To Balancing Business and Life

Mon, 31 Aug 2020 07:00:00 +0900

In our journey of becoming a business owner we can lose ourselves in all the tasks and worries that come with building a business every single day. As women we also have the extra pressure of having the babies, looking after family and ourselves if we are lucky.

Today I share the changes and the mindset shifts in being able to juggle all the things plus have 3 children.

Having time to stay home recover and not feel pressure to be somewhere the next day was very important to me as a woman, a mother and A wife.

I built flexibility into my days so that I removed the need to be seen as the perfect business owner and mother.

www.jessicakidner.net/roadmap

5 Things I Did To Grow My Business In The First Year

Mon, 24 Aug 2020 07:00:00 +0900

Growing a business is a forever changing path, Now I have moved through all the stages of buying growing and selling a business i look back on the key things I did in the first year that put the business in a good position to be able to grow in to the dream business I always wanted.

Listen to these Takeaways and compare them to your business.

Links
www.instagram.com/jessica_kidner_beautyceo

www.jessicakidner.net/roadmap

To become the best version of yourself you need to step in to the fear and start when you're not ready.

5 Instagram Tips For Salon Businesses

Mon, 17 Aug 2020 15:00:00 +0900

Instagram is a huge part of any business right now.

After years of trying to avoid it (in the beginning), I have found a love for Instagram and have spent many, many hours using and learning everything I can about it.

I see a lot of salons using Instagram but I also hear a lot the frustrations they have trying to figure out where it fits in their marketing system.

Here are 5 tips you can implement today to make your time on the platform worthwhile.

Website
www.jessicakidner.net

http://jessicakidner.net/roadmap
Free download to your Foundations Roadmap

Grab Your Mini Email Training 👇🏼

www.jessicakidner.net/emailfunnel

6 Tips to Help You Get Back to Business After Covid

Mon, 17 Aug 2020 13:00:00 +0900

We have all been affected by COVID-19 in some form or another.

I wanted to start the process of thinking beyond this pandemic and get you focusing on what will be happening on the other side.
What do you want your business to look like once it's back open?
How do you want to come back?
You need to change your mindset to focus on the possibilities ahead.

www.jessicakidner.net/roadmap

The Story Of How I Started In The Beauty Business

Mon, 17 Aug 2020 11:00:00 +0900

Welcome to the podcast! This episode is a little intro and run down on my personal story and how I started in the beauty industry.

The ups and downs of buying and learning to hire staff, deal with negative comments and trying to build a business whilst growing a family. Hear how I started working for other business owners which lead me to explore renting space and finally buying my own salon.

Links mentioned in the podcast:

https://www.jessicakidner.net/roadmap

Email scripts - How I sold to my existing clients and made $5000 extra in 2 days
https://www.jessicakidner.net/product/how-to-hold-a-flash-sale-salon-email-scripts/

Intro to the podcast

Thu, 12 Mar 2020 17:00:00 +0900

UPDATE - A quick intro to the podcast, Who I am and what to expect inside these episodes.
If you are a beauty service business and looking for inspiration, actionable tips and a community to hold you up when needed, this is the podcast for you.
Subscribe to be apart of the family.
You can expect Info on the biggest game changes to grow your business -Mindset- Growing a business, Email marketing, Social media plus much much more.

The links in this podcast have changed. to get your hands on the NEW Foundation road map go to
www.jessicakidner.net/roadmap