Explore full transcript and links: https://www.internationalbunch.com/post/davina-bhanabhai-joins-the-international-bunch

Join Hannah as she dives into the importance of upskilling and reskilling in our dynamic industry.

Explore full transcript and links: https://www.internationalbunch.com/post/upskilling-reskilling-to-stay-relevant-in-a-dynamic-world 

Explore full transcript and links: https://www.internationalbunch.com/post/what-was-hot-in-may-2024-a-look-back-at-the-latest-news 

Explore full transcript and links: https://www.internationalbunch.com/post/embracing-collaboration-at-university-press-redux-2024 

Join Lou as she explores the post-digital world, generative vs regenerative AI, and how you can stay agile in a constantly changing technology landscape.

Explore full transcript and links: https://www.internationalbunch.com/post/staying-relevant-while-living-in-a-post-digital-world 

Explore transcript and links: https://www.internationalbunch.com/post/what-was-hot-in-april-2024-a-look-back-at-the-latest-news 

Make sure you say hi!

Explore full transcript and links: https://www.internationalbunch.com/post/meet-hannah-at-redux2024 

Learn all about our new Director of Marketing Success in her blog post.

Explore links and transcript: https://www.internationalbunch.com/post/hannah-baldwin-joins-the-international-bunch 

Explore full transcript and links: https://www.internationalbunch.com/post/monthly-hot-topics-and-industry-news-march-2024 

Explore full transcript and links: https://www.internationalbunch.com/post/are-you-compliant-with-the-european-accessibility-act-the-2025-deadline-is-fast-approaching 

Audio credited to Irina Kara.

How can you write high quality ALT text? Join Lou for a deep dive in this episode.

Explore full transcript and links: https://www.internationalbunch.com/post/only-25-of-publishers-use-alt-text-in-social-media 

Christina Emery joins us in discussing what being a marketer at Springer Nature is like.

Explore full transcript and links: https://www.internationalbunch.com/post/a-day-in-the-life-of-a-marketer-christina-emery 

Join some of the great women in our industry as they share insights on lessons learned, career advice, who inspires them and top tips.

Explore full episode and transcripts: https://www.internationalbunch.com/post/celebrating-international-women-s-day-from-across-our-industry 

• the international journal Early Warning List
• changes to Clarivate Impact Factor category rankings
• sign ups for Bluesky opening to the general public
• the latest news on marketing team skills gaps

...and more.

Explore full transcript and links: https://www.internationalbunch.com/post/what-was-hot-in-february-2024-a-look-back-at-the-latest-news 

Guest writer Tamilore Adeoye shares some insights into the ethics of market segmentation. Our CEO Lou mentors Tamilore through The Freelance Coalition for Developing Countries. Tamilore is based in Lagos, Nigeria and is a budding copywriter and student.

Explore full transcript and links: https://www.internationalbunch.com/post/the-ethics-of-market-segmentation 

Explore the full transcript and links: https://www.internationalbunch.com/post/howiamprioritizingdeiaatworkandimplementingitacrossasmallorganization 

• Website owners have been reporting a bug where Google has been de-ranking websites from search results throughout the weekend, only to be restored to normal on Monday
• TikTok has been spotted testing 30 minute long uploads.

...and more.

Explore full transcript and links: https://www.internationalbunch.com/post/12-26-january-marketing-and-scholcomms-news-round-up 

Explore transcript and links: https://www.internationalbunch.com/post/8-exciting-scholarly-publishing-events-to-look-forward-to-in-2024 

Discover news like this and more in this week's marketing and scholcomms news round up.

Explore the full transcript on our website.

Explore some of the key trends in 2024 to elevate your marketing over the next 12 months.

Discover news like this and more in this week's marketing and scholcomms news round up.

Explore the transcript on our website.

Explore the full transcript and links: https://www.internationalbunch.com/post/be-empowered-in-2024-inspiring-meaningful-support-for-the-scholarly-communications-industry

Explore the full transcript and links: https://www.internationalbunch.com/post/22-29decembermarketingandscholcommsnewsroundup

Explore the full transcript and links: https://www.internationalbunch.com/post/15-22-december-marketing-and-scholcomms-news-round-up 

Explore the full transcript and links: https://www.internationalbunch.com/post/another-year-another-lesson-what-have-we-learned-in-2023-our-year-in-review

Explore the full transcript and links: https://www.internationalbunch.com/post/8-15-december-marketing-and-scholcomms-news-round-up

Explore the full transcript and links: https://www.internationalbunch.com/post/key-scholarly-publishing-terms-your-ultimate-guide

Explore the full transcript and links: https://www.internationalbunch.com/post/1-8-december-marketing-and-scholcomms-news-round-up

Explore the full transcript and links: https://www.internationalbunch.com/post/top-tips-for-creating-accessible-content

Explore news like this and more in our latest marketing and scholcomms news round up.

Discover the full transcript and links: https://www.internationalbunch.com/post/22-november-1-december-marketing-and-scholcomms-news-round-up 

Join us to learn how paper mills are utilizing language models and what is being done to combat this.

Explore the full transcript and links: https://www.internationalbunch.com/post/understanding-and-combatting-false-research-how-are-language-models-featuring-in-the-fight-against

Explore this and other marketing and scholcomms news in this week's news round up.

Discover the whole transcript on our website. 

This time, we joined our CEO Lou Peck on the beautiful Gower Peninsula to enjoy some food, a good catch up, the wonderful rainy weather of South Wales and the chance to take some fun new photos for our website.

Discover what we got up to in our Wales trip!

Explore full transcript and links: https://www.internationalbunch.com/post/the-international-bunch-team-explore-the-sea-and-sights-of-swansea 

Explore the full transcript and links: Measuring the ROI of events: an ultimate guide (internationalbunch.com)

Discover more news like this in our latest marketing and scholcomms news round up.

Explore the full transcript and links on our website: https://www.internationalbunch.com/post/27-october-3-november-marketing-and-scholcomms-news-round-up 

Explore full transcript and links: https://www.internationalbunch.com/post/rowan-pierce-joins-the-international-bunch 

Explore the full transcript and links: Marketing an academic journal – quick top tips for new or small presses (internationalbunch.com)

Explore the full transcript and links: Busting open access publishing myths for Open Access Week 2023: discover the truth about OA (internationalbunch.com)

Explore full transcript and links: https://www.internationalbunch.com/post/a-green-revolution-discover-the-marketing-companies-pioneering-sustainable-practices 

(Trigger warning: this podcast contains a discussion of mental health and references to death and suicide.)

Discover the full transcript on our website.

Explore the full transcript and links: https://www.internationalbunch.com/post/social-media-superstars-check-out-these-library-accounts-during-libraries-week

Explore the full transcript and links: Peer Review Week 2023: Is scholarly publishing prepared for open peer review? (internationalbunch.com)

Explore transcript and links: https://www.internationalbunch.com/post/x-marks-the-spot-or-does-it-mark-the-end 

Explore the full transcript and links: ALPSP 2023 - discover our highlights (internationalbunch.com)

Explore top tips in this post from Director of Content and Research, Megan Taylor.

Explore the full transcript and links: The role of sensitivity readers in academic publishing (internationalbunch.com)

Explore the full transcript: Join us for a fun Manchester walking tour at ALPSP 2023 (internationalbunch.com)

If you look at social media now, AI is everywhere. People are discussing AI's impact on creating marketing content.

So, how are AI content creation tools affecting marketing and scholarly communications? Let's find out.

Explore the full transcript and links: AI generated content: what does it mean for marketers? (internationalbunch.com)

Explore the full transcript and links: #PrideMonth2023: LGBTQ+ DEIA - the current scholarly communications landscape (internationalbunch.com)

Explore the full transcript and links: From fleek to lit: a look at the lexicon of the next generation (internationalbunch.com)

Explore the full transcript and links: London Book Fair 2023: scholarly publishing highlights (internationalbunch.com)

Explore the full transcript and links: https://www.internationalbunch.com/post/top-marketing-events-to-watch-out-for-in-2023

The digital realm has transformed the world in immeasurable ways since the dawn of the world wide web. Digital platforms and their content play a significant part in daily lives. To not have access is akin to a lack of food and water. It starves the very essence of one’s being and results in a technological famine.

Despite the rapid innovations that continue to transform digital realms, the majority of these platforms, and their respective digital content, are not accessible to a significant demographic: people with disabilities.

Explore the full transcript and links: Disability rights are human rights: improving digital accessibility in law (internationalbunch.com)

All research sources, transcription and additional reading are available on our blog post: https://www.internationalbunch.com/post/mastodon-versus-twitter-is-this-the-research-community-s-new-digital-town-square 

Links from the session (Amazon affiliate links may be used)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

• Sweet Dreams (romance novels)
• John Kotter – Leading Change - https://www.amazon.co.uk/Leading-Change/dp/B004YQ843Q/ref=sr_1_1?crid=17Y6QIMFX0R0F&keywords=john+kotter+leading+change&qid=1664203647&sprefix=john+kotter+%2Caps%2C108&sr=8-1
• John Kotter – The 8 Steps for Leading Change - https://www.kotterinc.com/methodology/8-steps/
• John Kotter – Our Iceberg Is Melting - https://www.amazon.co.uk/Our-Iceberg-Melting-Succeeding-Conditions/dp/0230014208
• Kate Atkinson – A God in Ruins - https://www.amazon.co.uk/God-Ruins-Kate-Atkinson/dp/0316176508
• Kate Atkinson – Life After Life - https://www.amazon.co.uk/Life-After-global-bestseller-major/dp/1529177189/ref=sr_1_1?keywords=kate+atkinson+life+after+life&qid=1664204556&s=books&sprefix=kate+atkinson+life%2Cstripbooks%2C65&sr=1-1
• Meg Mason – Sorrow and Bliss - https://www.amazon.co.uk/Sorrow-Bliss-Meg-Mason/dp/1474622976
• Chris Warburton – The Staircase: The Real Story podcast - https://www.bbc.co.uk/sounds/brand/p0ccgwwn
• BBC – Obsessed With… podcast - https://www.bbc.co.uk/programmes/p0742833
• Kermode and Mayo’s Film Review podcast - https://podcasts.apple.com/gb/podcast/kermode-and-mayos-film-review/id73802698

When designing new marketing campaigns, content accessibility for those with colour blindness is often overlooked.

Explore the full transcript and links: Why you need to start paying attention to colour blindness (internationalbunch.com)

Let us explore some of the major highlights from Google's latest algorithm updates and how social media giants are increasing their revenue.

Explore the full transcript and links: Are you affected? Latest Google updates and social media subscriptions (internationalbunch.com)

Explore the full transcript and links - https://www.internationalbunch.com/post/create-an-authentic-connection-with-your-target-audience

• Training courses - https://www.internationalbunch.com/training
• Check out our Incorporating inclusion blog post (https://www.internationalbunch.com/post/incorporate-inclusion-into-your-communications-strategy)
• The open marketing podcast with Katy Alexander and Simon Holt of Publishing Enabled - https://www.internationalbunch.com/post/openmarketing-podcast-in-conversation-with-katy-alexander-and-simon-holt-from-publishing-enabled
• Boost your copywriting skills with these formulas - https://www.internationalbunch.com/post/boost-your-copywriting-skills-with-these-formul
• How great leaders inspire action, Simon Sinek TED talk - https://youtu.be/qp0HIF3SfI4
• How can your localized marketing strategy help you connect with customers? Check out our blog post - https://www.internationalbunch.com/post/how-can-your-localized-marketing-strategy-help-you-connect-with-customers
• Fundamental Questions Elemental Answers - https://www.rsc.org/campaigns/m/m19/fundamental-questions-elemental-answers/

There is growing interest among researchers, funding agencies, academic institutions, editors, and publishers in increasing both the transparency and accessibility of research contributions.

Explore the full transcript and links: How can researchers and publishers ensure all contributors are credited for their work? (internationalbunch.com)

We explore the issues surrounding rainbow washing and look at examples of successful #PrideMonth campaigns. Join us and find out how marketers doing a better job in supporting the LGBTQ+ community leads not only to a more inclusive world but to increased brand impact too.

Explore the full transcript and links: How can marketers support the LGBTQ+ community beyond #PrideMonth? (internationalbunch.com)

Sab talks with us for #PrideMonth about:

• the importance of having diverse role models
• examples of drag throughout history and culture
• identity loss and respecting the way others identify
• the challenges of being a storytelling drag queen including dealing with trolling
• an inspiring story showing the impact of the storytelling

Resources

• Drag Queen Story Hour UK - https://www.dragqueenstoryhour.co.uk/
• Safeguarding policy - https://www.dragqueenstoryhour.co.uk/_files/ugd/45d42a_1fdf094b952d412e9718928dcdc3b9fc.pdf
• Drag Queen Story Hour Isn’t Going Anywhere — But It’s Getting Serious About Safety - https://www.rollingstone.com/culture/culture-news/drag-queen-story-hour-proud-boy-safety-1368900/
• Bristol library service defends hosting Drag Queen Story Hour UK - https://www.bristolworld.com/news/drag-queen-story-hour-bristol-library-service-defends-hosting-summer-tour-3703172
• Drag queen doxxed and threatened with crucifixion by Mumsnet users all because she wanted to read books to children - https://www.pinknews.co.uk/2020/06/23/drag-queen-story-hour-uk-aida-h-dee-sab-samuel-leeds-city-council-sarah-field-mumsnet/
• BBC News Story - Drag queen act for kids goes on despite hate mail - https://www.bbc.co.uk/news/uk-england-oxfordshire-60939344
• BBC News Story - Children's Drag Queen Story Hour UK event cancelled 'over' hate comments - https://www.bbc.co.uk/news/uk-england-leeds-53164255

Explore the full transcript and links: https://www.internationalbunch.com/post/how-well-do-you-understand-researchers-in-china 

What is localization – and how is it different from translation?

Explore the full transcript and links: How can your localized marketing strategy help you connect with customers? (internationalbunch.com)

That is why the FAIR Data Principles were published in 2016 – to provide a solution for enhancing the reusability of data, with a particular emphasis on machines having the ability to automatically locate, use and enable the reuse of data when it is needed in the future.

Explore the full transcript and links: The changing landscape of research data - FAIR Data, tips for data management and open/FAIR data (internationalbunch.com)

Join us in the next entry to our #OpenMarketing episode from our Behind the Fluff podcast as we discuss:

• The importance of developing a localized and bespoke strategy for China
• The push to increase the size of the domestic Chinese STM publishing market and publish more papers in domestic journals
• WeChat as a prerequisite to being in the Chinese market and raising your brand profile
• The success of short videos and live streaming in China
• Creating an authentic brand presence within China and linking it back to great content

#OpenMarketing

• Transcription - https://www.internationalbunch.com/blog/categories/open-marketing
• Be inspired - https://www.internationalbunch.com/beinspired
• Andrew Smith on LinkedIn – https://www.linkedin.com/in/andrew-smith-081a2412/
• The Charlesworth Group WeChat Gateway – https://cwbot.com.cn/
• The Charlesworth Group WeChat Account Management Services – https://www.cwrepresentation.com/WeChat
• ALPSP Blog: “Spotlight on the Charlesworth WeChat Gateway” – https://blog.alpsp.org/2020/08/spotlight-on-charlesworth-wechat.html

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. Explore our #BehindTheFluff podcast (https://www.internationalbunch.com/podcast).

• her favourite (two!) words ‘summer afternoon’
• life since retiring and focusing on internal growth
• her career path in book publishing and how she got to where she is today
• the challenges of moving from a product role to a general management role
• the importance of spending time with your customer or client
• the best advice she has been given
• her favourite reads and podcast

Links from the session (Amazon affiliate links may be used)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Summer Afternoon

• Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. by Brené Brown – https://www.amazon.co.uk/Dare-Lead-Brave-Conversations-Hearts/dp/1785042149
• How To Be an Antiracist by Ibram X. Kendi – https://www.amazon.co.uk/How-Be-Antiracist-Ibram-Kendi/dp/1847925995
• Lean In: Women, Work, and the Will to Lead by Sherly Sandberg – https://www.amazon.co.uk/Lean-Women-Work-Will-Lead/dp/0753541629
• On Being podcast by Krista Tippett – https://onbeing.org/series/podcast/

• her favourite word 'myriad' and how it inspires positivity for her
• how she has discovered podcasts and the breadth of knowledge they can cover
• the small joys in life – running and cake!
• Inspirational leaders who focus on helping junior staff find their voice
• how her early career in psychology shaped her experiences and skills
• taking skills she had developed in internal roles and applying them to the challenge of becoming a CEO
• the challenges and opportunities of being a female leader in the technology industry

Links from the session (Amazon affiliate links may be used)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Myriad

• Today in Focus podcast by The Guardian – https://www.theguardian.com/news/series/todayinfocus
• Subtract: The Untapped Science of Less by Leidy Klotz – https://www.amazon.co.uk/Subtract-Untapped-Science-Leidy-Klotz/dp/1250249864
• The Idiot by Fyodor Dostoyevsky – https://www.amazon.co.uk/Idiot-Penguin-Classics-Fyodor-Dostoyevsky/dp/014044792X
• Girl, Woman, Other by Bernardine Evaristo – https://www.amazon.co.uk/Girl-Woman-Other-WINNER-BOOKER/dp/0241984998
• Mr Loverman by Bernardine Evaristo – https://www.amazon.co.uk/Mr-Loverman-Bernardine-Evaristo/dp/0241145783
• Blonde Roots by Bernardine Evaristo – https://www.amazon.co.uk/Blonde-Roots-Bernardine-Evaristo/dp/0141031522
• Soul Tourists by Bernardine Evaristo – https://www.amazon.co.uk/Soul-Tourists-Bernardine-Evaristo/dp/0140297820 

• her favourite word 'imagination' and of it in challenging circumstances
• the benefits of reducing ‘busyness’ and appreciating a slower pace
• her favourite creative inspirations – including Dr. Seuss and Shrek!
• how living during a pandemic has brought home the significance of resilience in many forms
• marketing as a way to use creative skills but also practice analytical thinking
• how sometimes what you project on the outside is different to the self-doubt you might feel on the inside

Links from the session (Amazon affiliate links may be used)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Imagination

• Start with Why, Simon Sinek - https://www.amazon.co.uk/Start-Why-Leaders-Inspire-Everyone/dp/B09J5FTXCS/ref=sr_1_1?adgrpid=120341255739&gclid=Cj0KCQiA9OiPBhCOARIsAI0y71DPfCsChomM2YgdtjyCjK4XreoIRZn7jIE2NXpjOg1vWnT4ttNhCvoaAkTKEALw_wcB&hvadid=510722158070&hvdev=c&hvlocphy=1007460&hvnetw=g&hvqmt=e&hvrand=4143831796350564001&hvtargid=kwd-296960221096&hydadcr=18496_1817308&keywords=start+with+why+by+simon+sinek&qid=1643832201&sr=8-1
• The Five Dysfunctions of a Team, Patrick Lencioni - https://www.amazon.co.uk/Five-Dysfunctions-Team-Leadership-Fable/dp/B002SQ2ZFC/ref=sr_1_1?crid=1SJ9LTX2EC5GD&keywords=The+Five+Dysfunctions+of+a+Team&qid=1643832294&s=audible&sprefix=the+five+dysfunctions+of+a+team%2Caudible%2C60&sr=1-1
• This Is Marketing, Seth Godin - https://www.amazon.co.uk/This-Marketing-Cant-Until-Learn/dp/B07JZCTC78/ref=sr_1_1?crid=1J8EPZ5E2AEU1&keywords=This+Is+Marketing%2C+Seth+Godin&qid=1643832446&s=audible&sprefix=this+is+marketing+seth+godin+%2Caudible%2C54&sr=1-1
• Arianna Huffington, Thrive Global - https://thriveglobal.com/authors/arianna-huffington/
• Huffington Post - https://www.nytimes.com/topic/organization/the-huffington-post
• Josh Linkner - https://joshlinkner.com/
• French and Saunders - Titting About - https://www.audible.co.uk/pd/French-Saunders-Titting-About-Podcast/B08JHCBZXB 

• her favourite word 'shenanigans'
• taking a rare advantage of family time that the pandemic created
• her career working through different cultures and countries
• the importance of transferable marketing skills across sectors
• inspirational leaders in marketing
• being brave and trying something new
• the best advice she has ever been given
• marketing hints and tips

Links from the session (Amazon affiliate links may be used)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Shenanigans

The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures by Frans Johansson https://www.amazon.co.uk/Medici-Effect-Preface-Discussion-Guide/dp/1633692949/ref=sr_1_1?crid=1LYPA35FAKW3H&keywords=The+Medici+Effect+by+Frans+Johansson&qid=1642757927&sprefix=the+medici+effect+by+frans+johansson%2Caps%2C47&sr=8-1

Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work by Jay Acunzo https://jayacunzo.com/break-the-wheel

Unthinkable podcast by Jay Acunzo https://jayacunzo.com/unthinkable-podcast

Jay Acunzo Newsletter - https://jayacunzo.com/newsletter 

Santa talks with us about:

• her favourite word 'serendipity'
• her love of family and how her parents have inspired her
• her career with the likes of Thomson and British Standards Institution
• the importance of two way clear communication
• progressing and nurturing talent in teams
• understanding the needs of your stakeholders and managing expectations - focus on the people
• marketing technology (MarTech)
• the best advice she has been given
• her favourite reads and podcasts

Links from the session (Amazon affiliate links may be used)

• Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo
• Be inspired - https://www.internationalbunch.com/beinspired
• #IntBunchWordOfTheDay - Serendipity
• Smart Insights - https://www.smartinsights.com/blog/
• Digital Doughnut - https://www.digitaldoughnut.com/resources
• Jakob Nielsen blog posts - https://www.nngroup.com/articles/
• Zoe Loveland podcast - https://youtu.be/SHgQ5zxOx7A
• Write to Sell, Andy Maslen - https://www.amazon.co.uk/Write-Sell-Ultimate-Guide-Copywriting-ebook/dp/B081PPBGDH/ref=sr_1_1?crid=22JUZ11073ACY&keywords=Write+to+Sell%22+by+Andy+Maslen&qid=1642596759&sprefix=write+to+sell+by+andy+maslen%2Caps%2C58&sr=8-1
• Digital Leadership, Sofie Sandell - https://www.amazon.co.uk/Digital-Leadership-Creativity-Business-Results/dp/1780356943/ref=sr_1_1?crid=1HGPIWIY2J7Q5&keywords=Digital+Leadership+sofie&qid=1642596831&sprefix=digital+leadership+sofie%2Caps%2C44&sr=8-1
• Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers, David Meerman Scott - https://www.amazon.co.uk/Cashing-Content-Innovative-Marketers-Information-ebook/dp/B00I54CPV0/ref=sr_1_1?crid=1YP6NG1IYX59O&keywords=Cashing+in+with+Content&qid=1642596895&sprefix=cashing+in+with+content%2Caps%2C61&sr=8-1
• Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer Series), Alexander Osterwalder and Yves Pigneur - https://www.amazon.co.uk/Business-Model-Generation-Visionaries-Challengers/dp/0470876417/ref=sr_1_1?crid=121BNX3FCJQRR&keywords=Business+Model+Generation&qid=1642596975&sprefix=business+model+generation%2Caps%2C51&sr=8-1

Links from the session (Amazon affiliate links may be used below) Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Schadenfreude

Louis Theroux and Jon Ronson - https://www.bbc.co.uk/sounds/play/m000hw0b 

The Secret History by Donna Tartt - https://www.amazon.co.uk/Secret-History-Donna-Tartt/dp/0140167773/ref=sr_1_1?crid=1YJ1CFNCEVHD7&keywords=The+Secret+History+by+Donna+Tartt&qid=1640169877&sprefix=the+secret+history+by+donna+tartt%2Caps%2C118&sr=8-1

A Little Life by Hanya Yanagihara - https://www.amazon.co.uk/Little-Life-Shortlisted-Booker-Prize-ebook/dp/B00UXKJ1HK/ref=sr_1_1?crid=1GDNMYZ0MYUEX&keywords=A+Little+Life+by+Hanya+Yanagihara&qid=1640170076&sprefix=a+little+life+by+hanya+yanagihara%2Caps%2C78&sr=8-1

High Sobriety by Alice King - https://www.amazon.co.uk/High-Sobriety-Confessions-Alice-King/dp/0752889559

A Million Little Pieces by James Frey - https://www.amazon.co.uk/Million-Little-Pieces-exploration-addiction-ebook/dp/B002VHI8T0/ref=sr_1_1?crid=36PYMIJ7XS9WI&keywords=A+Million+Little+Pieces+by+James+Frey&qid=1640170228&s=books&sprefix=a+million+little+pieces+by+james+frey%2Cstripbooks%2C52&sr=1-1

This American Life - https://www.thisamericanlife.org/

A Marriage Story - https://www.imdb.com/title/tt7653254/

Comfort Eating podcast with Grace Dent - https://www.theguardian.com/lifeandstyle/series/comforteatingwithgracedent

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).

The organizers of our conferences, seminars, and events have employed creative ingenuity to react to life in a pandemic. Around the world, talented teams of marketers, planners, organizers and speakers have shown the agility to change the way the industry works, literally overnight.

Explore the full transcript and links: The (re)birth of the virtual meeting (internationalbunch.com)

This agreement was designed to reduce both cost and administration time for institutions and their researchers. In addition to these benefits, the agreement also helps institutions to ensure they are meeting existing funder requirements around open access.

Explore the full transcript and links: The 2020 Jisc-Wiley transitional agreement – has it achieved its aims over the first year? (internationalbunch.com)

With the release of the new Springer Nature white paper, we thought this would be a great opportunity to compare and summarize both findings. Both papers look at how choosing to publish open access can change the post publication outcomes for research.

Explore the full transcript and links: How do recent white papers from Springer Nature and Wiley compare? (internationalbunch.com)

Explore the full transcript and links: Key findings from the STM Global Brief 2021- Economics & Market Size (internationalbunch.com)

How much of the research coming out of Horizon 2020 is open access, and how could open science targets coming out of similar future programmes, such as Horizon Europe, be improved?

Explore the full transcript and links: Monitoring the open access policy of Horizon 2020 (internationalbunch.com)

On the face of it, identity is such a broad term – so what does it mean in relation to peer review, and why is it significant? This blog post looks at some of the concepts identity might encompass, and explores the important role it can all play in peer review.

Explore the full transcript and links: Inclusivity and identity in peer review (internationalbunch.com)

Explore the full transcript and links: Handy tips for remote working - flexible working and multitasking in response to COVID-19 (internationalbunch.com)

• Providing a safe space for people with a disability in the publishing industry
• Highlighting the positives that having a disability can have e.g. adaptable thinking
• Improving how we do marketing and how we think about communications
• Opportunities arising from COVID-19 – flexibility, acceptance and adaptability
• The need for buy-in at a senior leadership level for culture to change within an organization
• Tools to measure accessibility and what you should be thinking about and trying out for yourself
• The importance of providing information in different ways as people access and consume content in a variety of ways
• Digital marketing that lets us constantly test, tweak and improve what we’re doing
• Normalizing disability – the key to creating an inclusive culture

Links from the session (Amazon affiliate links may be used below)

• Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo
• Be inspired - https://www.internationalbunch.com/beinspired
• #IntBunchWordOfTheDay - Laughter and Serendipity
• Incorporate inclusion into your communications masterclass and blog post - https://www.internationalbunch.com/post/incorporate-inclusion-into-your-communications-strategy
• The problem solvers you don't know about yet: valuing disability in the publishing industry - https://scholarlykitchen.sspnet.org/2019/07/29/guest-post-the-problem-solvers-you-dont-know-about-yet-valuing-disability-in-the-publishing-industry/
• Publishing Enabled LinkedIn page - https://www.linkedin.com/company/publishing-enabled/
• Web Accessibility Evaluation Tool - https://wave.webaim.org/
• UK Black Tech - https://ukblacktech.com/stock-photos/
• Data Wrappers - https://www.datawrapper.de/ 
• Read Aloud - https://chrome.google.com/webstore/detail/read-aloud-a-text-to-spee/hdhinadidafjejdhmfkjgnolgimiaplp?hl=en
• Reader View - https://chrome.google.com/webstore/detail/reader-view/ecabifbgmdmgdllomnfinbmaellmclnh/related?hl=en 

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together.

Explore our Behind the Fluff podcast (https://www.internationalbunch.com/podcast).

Explore the full transcript and links: Google Analytics – what’s in the latest update and how could it affect your marketing? (internationalbunch.com)

• about her love of all things awkward
• how rummaging through microfiche and microfilm planted the seed to her future career with libraries
• she’ll also talk with us about advice that she’d give to her earlier career-self about not taking things too seriously. “The older you get…you know the sun is going to rise tomorrow…everything’s going to be okay”
• that the giving of your time to mentor others is the greatest gift that you can give, the greatest currency
• how the pandemic has left her in awe of people’s ability to overcome all obstacles in order to put their families first
• and what words she will be taking back with her to the US from her time in Australia!

Links from the session (Amazon affiliate links may be used below)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Awkward

The Five Dysfunctions of Team by Patrick Lencioni - https://amzn.to/3xowCaq

The First 90 Days; Critical Success Strategies - https://amzn.to/3rUBKlr

How Women Rise - https://amzn.to/3CeCTZY

Adapt Lead Succeed blog - https://adaptleadsucceed.com/blog

Tignum Thoughts blog - https://tignum.com/tignum-thoughts.html

Missing colleagues' shoes blog post - https://adaptleadsucceed.com/blog/f/i-miss-3-d-colleagues-especially-their-feet

The STRAYAN Dictionary - https://amzn.to/2VimjrC

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).

Explore the full transcripts and links: iOS 15 – how will Apple’s new privacy settings affect your email marketing? (internationalbunch.com)

Originally emerging from Silicon Valley, it was a term coined by keynote speaker and author, Sean Ellis, and used by start-ups as a means of promotion with minimal budget.

Growth hacking vs traditional advertising?

Although many people consider them to be the same thing, there is a subtle difference. Growth hacking is not a substitute for marketing; it is a part of it. It is a mindset within a marketing team; a means of revenue generation for a minimal outlay. Typically, growth hacking combines advertising, optimization and developmental know-how to create automated advertising on a very small budget.

Explore the full transcript and links: Growth hacking – is it still relevant today (internationalbunch.com)

Explore the full transcript and links: The rise of #BookTok – why are printed books trending on TikTok and how can marketers get involved? (internationalbunch.com)

Explore the full transcript and links: How is the funding landscape for monograph publishers changing? (internationalbunch.com)

• How a two-week internship at Penguin launched her career
• How she progressed through smaller societies to much larger organizations
• All about managing the team at Altmetrics that brings essential data to librarians and information managers that allows them to make smart decisions
• Why taking your time and learning from others is a more valuable experience than worrying that people think
• Why it is important to make sure you don't take on too much, professionally
• A love of historical podcasts
• The joys of a good travel guide collection
• How it's possible to spark inspiration in your team members
• The importance of adding value, being authentic and telling your company’s story

Links from the session (Amazon affiliate links may be used below) Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Snooze

You're Dead To Me podcast - https://www.bbc.co.uk/programmes/p07mdbhg/episodes/downloads

It Doesn't Have to Be Crazy at Work, Jason Fried and David Heinemeier Hansson - https://amzn.to/3d86hpI

Act Like a Leader, Think Like a Leader, Herminia Ibarra - https://amzn.to/3gS6AY3

Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds, Carmine Gallo - https://amzn.to/3zS2Wot

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).

• Working from a rooftop garden in lockdown
• Being inspired by children and their parents overcoming their challenges
• His incredible family and how they inspire him
• Looking for inspiration in the non-profit sector
• Having pride in your own achievements
• Driving forwards inclusive employment in Malta
• Accepting the good and the bad about being in a position of responsibility
• The importance of focusing your time to get the most out of it
• 27 marathons in 27 consecutive days in 27 countries
• Marketing is about connecting with people
• Asking for forgiveness rather than permission

Links from the session (Amazon affiliate links may be used below)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Aubergine

Xterra - https://www.xterraplanet.com/malta 

Alonement podcast - https://www.alonement.com/alonement-podcast 

A Million Steps, Nathan Farrugia - https://amzn.to/3iyDU7Q 

The 7 Habits of Highly Effective People, Stephen Covey - https://amzn.to/3itAxio 

The Miracle of Mindfulness, John Sackville, Thích Nhất Hạnh, et al - https://amzn.to/2RFi33m 

Who Moved My Cheese, Dr Spencer Johnson - https://amzn.to/3pDwGRs 

Conversational Intelligence, Judith Glaser - https://amzn.to/3zqLMOP 

Thinking Fast and Slow, Daniel Kahneman - https://amzn.to/2TYrtb7 

The Patterning Instinct, Jeremy Lent - https://amzn.to/3vd6vlN

Survival of the Fittest, Mike Stroud - https://amzn.to/3zgDyIF 

Explorers: Tales of Endurance and Exploration - https://amzn.to/3czd1wB 

Nathan Farrugia, LinkedIn - https://www.linkedin.com/in/nathanfarrugia/ 

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).

Social Media Masterclass - https://www.youtube.com/watch?v=R_gn_82zcpg 

Links from the session (Amazon affiliate links may be used below)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Awesome

Sheryl Sandberg, Lean In - https://amzn.to/3utptnz

Simon Sinek, Start With Why - https://amzn.to/2QYlB0q

Simon Sinek, TED Talk - https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action/up-next?language=en

Jason Dorsey and Denise Villa, Zconomy - https://amzn.to/3yGbfmY Become an

Email Marketing Superhero - https://youtu.be/0sw_WfLLTnw

Kara Swisher, Sway - https://www.nytimes.com/column/sway

Jane Goodall, Sway - https://www.nytimes.com/2020/11/23/opinion/sway-kara-swisher-jane-goodall.html

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).

Become an email marketing superhero masterclass - https://youtu.be/0sw_WfLLTnw

A no-no in email marketing - just one simple tip to improve your email engagement - 

https://www.internationalbunch.com/post/a-no-no-in-email-marketing

33% open an email based on the email subject alone - https://www.internationalbunch.com/post/33-open-an-email-based-on-the-subject-line-alone 

https://www.internationalbunch.com/resources 

Links from the session (Amazon affiliate links may be used below)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired 

#IntBunchWordOfTheDay - Petrichor - https://www.linkedin.com/feed/update/urn:li:activity:6759470176346882048

Exploding Kittens Card Game - https://amzn.to/2RMNuZs

Caitlin Moran - https://amzn.to/3uLbfQb

Catlin Moran - How to be a woman (2012) - https://amzn.to/2SNTMIL 

Caitlin Moran - More than a woman (2020) - https://amzn.to/3tH8bmH 

Alan Titchmarsh - https://amzn.to/2RMNKHU

Dr Sam Collins - third world country mentoring - https://aspireforequality.com/ 

David McCandless - http://davidmccandless.com/

Information is Beautiful website - https://informationisbeautiful.net/

David McCandless - Information is Beautiful - https://amzn.to/3tCXode

Billion Dollar Gram - https://www.informationisbeautiful.net/visualizations/the-billion-dollar-gram/

Michael Watkins - The First 90 Days - https://amzn.to/3w1QuQj 

Inc - https://www.inc.com/

Wired - https://www.wired.co.uk/ 

HBR - https://hbr.org/ 

EIU - https://www.eiu.com/n/ 

Spencer Johnson, Who Moved My Cheese - https://amzn.to/3boqs1U 

How to be awesome at your job - https://awesomeatyourjob.com/podcast/

Gold Nugget - https://awesomeatyourjob.com/home/every-gold-nugget/

Podcasts from the midlife - https://www.postcardsfrommidlife.com/

Feel better, live more - https://drchatterjee.com/blog/category/podcast/

Zoe Loveland - Linked - https://www.linkedin.com/in/zo%C3%AB-loveland-3386a04/

Zoe Loveland - Twitter - https://twitter.com/zoe2302 

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).

Explore the full transcript and links: https://www.internationalbunch.com/post/balancing-babies-covid-19-and-a-career-returning-to-work-after-a-pandemic-maternity-leave

Links from the session (Amazon affiliate links may be used below)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired Simon Sinek - The Golden Circle - https://simonsinek.com/commit/the-golden-circle

RSC TikTok - https://www.tiktok.com/@royalsocietyofchemistry?lang=en

Our Place - Mark Cocker - https://amzn.to/3t2a5Ok

Alonement podcast - https://www.alonement.com/alonement-podcast

Gilead series, Marilynne Robinson - https://amzn.to/3vs7m2t

Jack, Marilynne Robinson - https://amzn.to/3uegzLm

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).

Join Lou in a conversation with Wayne Sime, an industry chief executive. It's certainly full of laughs, Wayne talks about how he went up the ranks from starting in IT to libraries to then a professional member body, Captain Sir Tom Moore, his love of Terry Pratchett, key takeaways and even a history lesson about Henry VIII! Discover helpful insights to help you progress your career.

Links from the session (Amazon affiliate links may be used below)

Full transcription - https://www.internationalbunch.com/post/in-conversation-with-wayne-sime-episode-1-inspiring-the-next-cmo

#IntBunchWordofTheDay - Gadabout - https://www.linkedin.com/feed/update/urn:li:activity:6768167550464360450/

Terry Pratchett, Discworld novels - https://amzn.to/2PXJd4U

Terry Pratchett, Night Watch - https://amzn.to/3dmUNPU

Terry Pratchett, Eric - https://amzn.to/3gdPjJ8 (though not recommended by Wayne to read!)

Dan Brown, An Open Letter To Educators - https://youtu.be/-P2PGGeTOA4

Dr Nancy Roberts - https://blog.alpsp.org/2021/01/what-does-good-look-like-diversity-inclusion.html

Dr Spencer Johnson, Who Moved My Cheese - https://amzn.to/2Q93ZhL

Micky Flanagan, Going 'Out Out' - https://youtu.be/Q5k8Su_ek2k

Explore the full transcript and links: 33% open an email based on the subject line alone (internationalbunch.com)

Discover the full transcript and links: A no-no in email marketing - just one simple tip to improve your email engagement (internationalbunch.com)

Explore the full transcript: Sponsored Welsh places for UKSG and ALPSP conferences in 2021 (internationalbunch.com)

Discover a series of tips and exercises for you and your team to do at your virtual desk. 

Explore the full transcript: Combat the negative physical effects of remote working (internationalbunch.com)

Discover the accompanying blog post with all the information, images and links mentioned in the podcast: https://www.internationalbunch.com/post/raise-your-game-with-social-media 

Mondelēz International, the global snack food company with brands like Cadbury, Oreo and Philadelphia, have crafted a new concept aligned to their diversity and inclusion strategy called 'humaning'.

Here's the definition in their words:

"Humaning is a unique, consumer-centric approach to marketing that creates real, human connections with purpose, moving Mondelēz International beyond cautious, data-driven tactics, and uncovering what unites us all. We are no longer marketing to consumers, but creating connections with humans."

Now that to me is a mouthful and could do with an extra full stop/period to make more of an impact.

You can read more on their website, however, the content has since disappeared due to the uproar it has caused. But those in the know can go to Wayback Archive - The Internet Archive and see the page that was archived. (Just to note, this is a free service like Wikipedia that is always looking for funding.) Here is the page for your reference: https://web.archive.org/web/20201112102335/https://www.mondelezinternational.com/News/New-Approach-to-Marketing-Humaning

Why has it caused such an uproar?

Since its launch, this new marketing strategy 'humaning' has been heavily criticized. While their intentions clearly came from a good place, it has gone down like a lead balloon facing criticism from the media, PR and marketing professionals and many on social media. I feel sorry for the people that bought into this new concept - we're all human and we've all had moments where we have a failed campaign or sent something out with an error etc. So, should we cut them some slack, or is 'humaning' just another failed buzzword fuelling the 'marketing is fluff' fire?

Mondelēz International chief marketing officer Martin Renaud has defended this new strategy. Ultimately he said that he expected some criticism but hoped people would look at what has been achieved so far and where can they accelerate the journey. He welcomes the criticism as a form of feedback, though they will continue to adopt this strategy and hope people will start to concentrate on 'why' they created the word - not what the word is.

He goes on to say: "Humaning is when storytelling becomes storydoing." Now, I have a problem with this. Why take such a great concept like storytelling and try to spin into something new called 'storydoing'? I get what they are trying to achieve, with one being telling the story to someone and the other being those individuals actually taking action. But if they really understood storytelling, they'd know it was more than about action - it's about that feeling you get inside, the connection you feel, what resonates and what you do because of that. If anything, storydoing is just a part of storytelling. It's like saying when marketing becomes events. Events sits under the umbrella of marketing: events is part of the ideology of marketing.

When I first saw 'humaning' last week, it didn't resonate with me. I understood what it was trying to achieve in the grand scheme of things, but it just doesn't work for me and it left me feeling confused. I applaud them moving from a financially driven mindset to a consumer-centric one with human connection at their core. I like that their marketing team has four key areas of focus now: leading with purpose; making each product "right"; mastering creativity, and being digital-first. But humaning and storydoing.... no, not for me. Only yesterday someone mentioned to me that idea of marketing being fluffy - clearly as marketers, we know it's not, but how can we move away from that when we're creating buzzwords like this?

If you are interested in reading more, here are some additional sources:

• https://www.marketingweek.com/ritson-humaning-mondelez-marketing-rubbish/

• https://www.campaignlive.co.uk/article/mondelez-cmo-defends-calling-marketing-strategy-humaning/1700239

Let us know what you think...Facebook Twitter LinkedIn with #humaning

• improve the journal's impact in your subject niche
• disseminate key messages with your audience aligned to your strategy
• improve the visibility of your journal and it’s articles
• encourage conversations around your journal/articles/topics

• Launch xx [journal] on 1st March 2021 to the global chemistry research community - the journal needs to launch by a certain date to meet the objective and to a specific community - that is how it is measured as a success
• Reach an audience of over one million across social media through the 2021 launch campaign on Facebook, Twitter and LinkedIn - here we have given the specific campaign, social channels and our key performance indicator (KPI) one million
• Launch [journal] email sent out 1st March 2021 to existing institution relevant contacts to have a unique click to open rate above industry average at 15% and a call to action to submit - this is specific to an email campaign and rather than focusing on click-through rate, this focuses on those that are engaged and opened the email that have then actually then gone on to click through
• XX submissions to [the journal] in March 2021 - we are giving a KPI here and by the launch month of the journal
• Increase submissions from the US by 10% in 2021 - this one relates to regional growth and will have specific objectives about how to achieve - this could be a high-level objective that filters down through marketing, sales and editorial to have their own department-level objectives to support the journal
• Publish 20% more articles in [journal] in 2021 than 2020 - this is using a previous year as a benchmark and using growth as a key strategy

• Identify what the journal’s scope is and which niche it will resonate most with
• What is the most important pain point or challenge your journal is addressing?
• Think about all the stakeholders - not just the researchers, authors and readers - but the advocates - librarians, funders, internal staff and colleagues, and finally the public who are more engaged in research than ever before
• Align your key messaging with your defined strategy to ensure you achieve what you set out to do, and don't get sidetracked - keep focused
• Tell the story of your journal - engage, inspire and motivate your community to get involved
• Communicate to a global audience - think about simple clear communications
• Help your journal stand out from the crowd and be UNforgettable
• Identify the best tools/platforms to effectively reach your target audience

• Discoverability – being search friendly is important in today’s digital world so make sure the journal homepage and articles contain up-to-date information and is search engine optimized. For example, Wiley states that more than 50% of traffic to Wiley’s Online Library comes from online searches so getting this right can make a massive difference to your impact. Also, think about where is your journal content indexed and which directories is your journal on - how accessible is your content? Is your content aggregated?
• Printed collateral – traditional marketing tactics like printed promotional materials such as posters, business cards and flyers can be key to raising the visibility of your journal at events and conferences, but they can be hard to measure the effectiveness of. Many publishers are now looking to reduce their costs and environmental impact by hugely cutting back what they print
• Online media – digital marketing is becoming increasingly important and can result in better response times, improved customer interaction and provide clearly measurable results. Having journal-specific social media accounts can be an effective way of disseminating key messages and published content - or having subject level social accounts so you can share the responsibility of populating social channels with colleagues. Don’t forget to include links to the journal homepage or individual articles within your posts to make it easy for your audience to access. Once you decide on a social media channel, you need to be committed to it and have a strategy in place. Social advertising gives you greater flexibility and more targetted approaches and may be worth considering. We've got a series of hints and tips for YouTube, Instagram, Twitter, Facebook, LinkedIn, Reddit and WeChat for you to check out - https://www.youtube.com/playlist?list=PLzZ3BrpL2eGso7yhy-x-Aiq6Th6mQ5Vny
• Promotions – dependent on your strategy, you could be looking to have exciting and sought after promotional items at events, encourage opt-ins to TOC alerts and journal newsletters through competitions, and have giveaways - just be mindful of the legalities around
• Email campaign – sending out a series of emails to your existing audience is an easy way to spread the message of your new journal amongst your list of already relevant and engaged contacts. Do not send out an email to everyone in your list - you'll end up spamming people not interested, increase the likelihood of opt-outs and have poor engagement metrics. Carefully consider who really wants to know, and how engaged have they been in emails over the last year as a couple of examples
• Digital banners – whether you have budget available for digital advertising like MPU banners or are just creating social banners, these can be an effective way to target your audience. The content of the banner needs to clearly inform the end-user and contain a specific call-to-action, e.g. submit to the journal. It’s important to select a site that is both relevant to your subject and is a place your target audience visit regularly. Of course, banners don't have to be just for websites and social channels but can be used as email signatures too. Animate your banners, include videos and GIFs rather than just static text for better engagement. We found this handy Google doc listing up-to-date social media image specifications for a number of social channels - https://www.internationalbunch.com/social-media-specifications
• Email signatures – including links to your social media profiles and journal homepage on your email signature is an easy win to help widen your reach, as well as create an email signature banner - though be aware that images in emails like in signatures can cause your email to be flagged to sensitive spam filters
• Press release – create a press release to alert the media of the launch. Make sure the story will be of interest to the wider public. Check out Class PR for guidance on how to write a press release

Pay Per Click (also known as PPC) is an online advertising model where the advertiser pays each time their advert is clicked. Search engine advertising is one of the most popular types of PPC. Keywords form the foundation of a PPC campaign.

Advertisers bid to place their ad in a search engine’s sponsored links section when someone searches a related keyword with real-time bidding. Ultimately the person clicks on the link to complete the call to action.

There are several tools available to help research and select the right keywords. Ensure that PPC campaigns are carefully targeted and relevant (e.g. be niche). Search engines reward efficient campaigns by charging less per click.

Successful PPC campaigns share – campaigns, ad groups, keywords, ad text and landing pages

Discover more helpful resources at www.internationalbunch.com/resources     

Nowadays, consumers live on social media. In fact in the UK in 2019, it was reported that people spend nearly 2 full hours every day on social platforms (1 hour 50 to be precise). Over the past decade, social media has quickly become one of the most important aspects of digital marketing.

However, the world of social media can be daunting.

Many small businesses shy away from social media because they don’t know where to start or think there’s a high cost involved. Luckily for, us it’s completely free! This means you aren’t limited and have the same opportunity as every other brand, including your competition.

So what is the key to success on social? It’s all about creating, executing and monitoring your social media marketing strategy. This may not mean much to you now, but continue reading and you’ll set yourself up for success.

Below are our top tips to help you create a strategy and succeed:

1. Define your goals – first of all it’s important to identify what you want social media to help your business achieve. Examples of goals are to increase awareness amongst your audience or generate new business sales/enquiries. Also think about how you can measure these to make sure what you're doing works and you're not wasting your time.

2. Identify your target audience – identifying your customers and understanding who they are is an essential aspect of marketing. Think about their interests, their online activity (when they go online and why) and how they use social media. It’s important to always have this information in mind, particularly when planning your content. Most importantly you need to identify your niche and resonate with them - by concentrating on your niche you can focus on those that are most important to what you are offering and have better engagement.

3. Decide which platforms are right for you – recent statistics show that there are over 75 live social media platforms. It’s not an effective use of your time or money to manage an account on every network. Instead, you should consider the platforms which allow you to engage with your target audience the best. As a starting point, we recommend launching two or three platforms and once these are more established, then look at expanding onto other networks if it will help you achieve your goal(s).

4. Keep personal and business accounts separate – your family might enjoy receiving updates of your child/pet however clients probably don’t, and vice versa. Keep your accounts separate to avoid your customers becoming less engaged with you.

5. Choose suitable account names – when choosing your account names, consider how easy the handle (account name) is for your customers to find. Make sure the name is clearly associated with your brand and even consider the spelling. If your spelling is unusual will it restrict who can find your account?

6. Conduct competitor analysis – keeping an eye on what your competitors are doing on social media is a great way to identify what does and doesn’t go down well with your audience. It can also help you highlight any gaps in your own strategy or give you inspiration.

7. Find inspiration from other accounts that you admire – this is a great way to find inspiration and use as a benchmark. Look at what accounts you engage with regularly personally and if you can, find out what accounts your audience admire.

8. Consistently share a range of content – whilst it might be important to share your products/services/brand, don’t make this all you post about. Share anything your audience will be interested in. In marketing it’s called the 80-20 rule – use 80% of your content to inform, educate or entertain your audience, and the other 20% to promote your product/service/brand. No one likes a robot, be human and post great content.

Check out our Storytelling Masterclass for inspiration.

9. And finally, be yourself – make sure your content shows off your personality, after all, you is what makes your brand/business unique!

If you follow all of our advice, it will take your social media strategy to the next level!

Develop your skills

If you want to learn more about social media marketing:

• we have a range of hints and tips videos, recorded webinars and live webinars

• check out Google's range of Digital Garage online courses - a set of excellent short videos that cover the basics of digital marketing and are completely free. Upon completion of the full set, you'll also receive a nice certificate!

• alternatively, if you're short on time, check out this tutorial on YouTube - How to start social media marketing (4 essential tips for beginners).

Get in touch

Please get in touch if you would want to find out about our services and how we can help your organization grow.

Ensuring your intended audience feels a sense of belonging helps improve retention and customer satisfaction.

• Have you considered The Social Model of Disability when you are writing?

• Are you writing person-first language?

• Are you including scripts with videos and podcasts?

These are just some of the things you need to think about. We have a super helpful Masterclass on 'Incorporate Inclusion Into Your Communications Strategy' to discover more about how you can improve your communications.

We also have a web accessibility checklist to think about/use when looking at your content platform and how you can improve the accessibility of your content.

Here are some hints and tips when thinking about producing documents which weren't covered in the masterclass:

• use meaningful heading, bullet points, structure – using styles for bullets and tables helps a screen reader read content

• use heading structured hierarchy ‘heading 1’, ‘heading 2’ etc instead of bolding headings

• minimum of 12pt font size

• sans serif font e.g. Arial or Helvetica

• sentence case – avoid capital letters and italics

• left aligned more favourable then justified

• avoid underlining except for hyperlinks

• single continuous columns easier to read than complex layouts

• keep tables simple – avoid splitting or merging cells – use for data

• avoid using colour as a sole meaning e.g. click on the green button – how would someone who is blind easily know which button is green

• avoid footnotes and add explanations inline

Make sure you check out the range of our free marketing resources.

But first, what exactly is public relations and why is it important?

Public relations (PR) is about managing your organization's brand and communications, by using media channels (e.g. broadcast, print and online), relationships and activities. It is used to drive awareness, foster positive positioning, and counter negativity - especially in times of crisis. Introducing a PR strategy for you/your organization/brand can help you increase awareness, help manage your reputation and strengthen community relations.

1. Decide the best format

Before even deciding who is right to represent your organization/brand, you need to be thinking about which format of the response is appropriate. Is it a live interview or a written statement? It needs to align with your existing communications strategy, and you may want to reduce any reputational damage surrounding the story.

If for example, you need to defend a negative story that attacks your brand/organization; you're dealing with a reputation issue where you are already depicted as the villain; or crisis communication, you may want to issue a written statement rather than an interview and avoid attention-grabbing headlines by saying something you later regret.

2. Match the spokesperson to the format

Dependent on the format of the interview, you need to select the best person for the job. Consider whether they are quick on their feet to answer a question in a live interview, or whether they are better suited to respond to media queries in writing. You'll need to prepare the spokesperson for different kinds of reporters.

3. Research your interviewer and the medium

Discover a bit more about the person who is interviewing you. Look at their previous interviews to get a sense about what questions they may ask you. You can do this simply by popping their name into an online search engine like Google or Bing. They may even send over their questions in advance if you ask. It's vital to understand the motivations of the interviewer, you may discover through the research that the interviewer likes to delve into private/personal issues and so you need to be prepared for how to answer these. Also do confirm their correspondence email address matches that of the media outlet they say they represent. Many media outlets do commission freelancer writers - you just need to be sure they are credible individuals.

Also, look at the credibility of their platform and better understand who their audience is to ensure the answers resonate, and for you to get a better sense of what they might ask you.

4. Be prepared and consistent

Think about what questions you will be asked and prepare rough answers/list out summary points to discuss, and have a clear focus about the story you intend to tell. We recommend making a list of anything you want to cover. Don’t write a full script, keep your answers natural and tailored to the question. By developing go-to phrases to ensure a consistent 'to brand' message.

You may also want to think about how you can illustrate any points you make with examples. Where possible, undertake media training or get a real-life interview under your belt as soon as possible.

5. Display control and clear communication

To ensure you resonate in a multi-global environment, talk slowly and clearly during the interview and pause to emphasise certain points. This can be really helpful for those with stronger regional accents. By simplifying your language you'll have a clear more impactful message.

When answering a question, incorporate the question within the start of your answer to help keep your answers succinct. Do get your message across early and give examples - you don't have to wait to be asked - just make sure it fits with your responses and doesn't sound out of place. It's your story so use 'bridging' to help you get where you need to be.

Regardless of how much preparation you do, there may be someone that throws you a curveball. Stay composed and don't rise to the bait in an interview to keep the audience with you. Stick to the facts and don't speculate - remember it becomes public record - but avoid saying no comment. Some example answers to pivot or rephrase where appropriate are:

- I don't know about that, but what I can tell you is...

- the real issue is...

- what really matters is…

- that’s an interesting point however I think the real issue here is...

- I'm focused on [2020 and the challenges facing us right now]

Listen closely to what is being said, acknowledge what is being asked and decide how you want to answer.

When interviewing on the phone, if you stand up and smile as you speak (looking into a mirror helps), you'll project better and appear to have more energy. For a print interview - that starts the moment you walk in a room or answer the call.

6. Know the facts

When speaking to an authoritative figure, the interviewer will expect you to have a grasp of the facts and figures related to what you are discussing. Anything that needs to be clarified should be sent soon after the interview to avoid delays in dissemination. Ensure they are correct when stating them as they may become public record.

They are also great for combating challenging questions.

7. Beware of fake news

As part of your research, you will have looked into the interviewer and their platform to check the authenticity to minimize being part of a fake news outlet/story. If you see any errors or misquotes from the interviewer - make sure you reach out to the reporter, cite any errors and ask for them to be corrected before print. If printed, they may need to send out an amendment. Where possible, ask to approve the final piece to ensure the accuracy of information.

8. Concentrate on the flow

Practice doing interviews with a friend or colleague, record yourself on a device like a mobile and replay to see how you come across. Try to breathe and be more relaxed and natural, rather than robotic. When you bring in personal experience, you demonstrate more empathy which resonates well which can also be done with storytelling. Think of it more like a performance and inject some enthusiasm into it (but not too much so you don't want to go over the top!).

Most people feel daunted and on-edge when being filmed – if this is you, it’s important you practice. Discover examples of good interviews on YouTube.

Don't talk over the interviewer - always make sure you listen to their question and then give your considered response. It can make you look defensive, rushed and unprofessional if you answer before they finish.

9. What is your body saying?

When being filmed, use eye contact where possible with the interviewer to reinforce confidence. By using facial expressions you can easily portray your emotions – if it’s a positive story, remember to smile! Do use your hands to help you express your message but don't over-using them, and try not to fidget.

Telling you to relax is easier said than done, but if you prepare well, it will help you make the most of the opportunity. Remember to breathe!

10. Thank the interviewer

Be sure to thank the interviewer for their time and the opportunity.

11. Be the one asked to be quoted

When you demonstrate your authentic expertise in a smart, accessible way and provide interesting quotes, you'll become more attractive to the media to reach out to for quotes.

12. Dealing with trolls

Sadly we live in a world that has created an environment for trolls and trolling. These are individuals (anonymous or fake accounts, or true individuals) who post abusive, harsh, irrelevant and hurtful comments. They are looking to create a stir, cause a reaction and provoke a response. Regardless of your story or what is being trolled, you need to be prepared for this and have a strategy in place to minimize the impact:

- check they are actually a troll before taking any immediate action

- establish a community policy if managing a page or group and remind people of the rules with a link. Most social platforms have their own

- ignore them, don't feed the fire - be mindful your followers and fans may not ignore them but they will be watching how you might respond

- don't be baited

- if you've made a mistake, correct it and own it

- respond to them with facts to disprove their argument and misinformation

- make light of the situation and diffuse with humour

- don't delete their posts as it can escalate their behaviour

- either you or someone should be in control of blocking or banning them

- if you have a blog, make sure you approve comments so you can disregard trolling comments

- by having a loyal community, you may find that the community does some of the work for you

- submit a report to the social platform if they are in violation of the language policies

Check out Hootsuite's social media etiquette.

It’s also important to look after your own mental health – try not to let any negativity get to you and remember the reason behind your story.

We hope you’ve found our tips useful. If you would like further advice or one-on-one media coaching, please get in touch with us. We’re happy to help.

Make sure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover in our videos. The next in this series will be about Reddit. These are useful for those in academic and scholarly marketing.

Discover our helpful resources:

• Blog - https://www.internationalbunch.com/blog

• Done in 60 Seconds Podcast - https://www.internationalbunch.com/donein60seconds

• Podcast - https://www.internationalbunch.com/podcast 

• Marketing Resources - https://www.internationalbunch.com/marketing-resources

• Website - https://www.internationalbunch.com

Explore the full transcript and links: Boost your copywriting skills with these formulas (internationalbunch.com)

Make sure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover in our videos. The next in this series will be about Reddit. These are useful for those in academic and scholarly marketing.

Discover our helpful resources:

• Blog - https://www.internationalbunch.com/blog

• Done in 60 Seconds Podcast - https://www.internationalbunch.com/donein60seconds

• Podcast - https://www.internationalbunch.com/podcast 

• Marketing Resources - https://www.internationalbunch.com/marketing-resources

• Website - https://www.internationalbunch.com

Discover our helpful resources:  

• Blog - https://www.internationalbunch.com/blog

• Done in 60 Seconds Podcast - https://www.internationalbunch.com/donein60seconds

• Podcast - https://www.internationalbunch.com/podcast 

• Marketing Resources - https://www.internationalbunch.com/marketing-resources

• Website - https://www.internationalbunch.com

Explore the full transcript and links: Social Media trends 2020 – what to expect (internationalbunch.com)

Read the blog post - https://bit.ly/2R2rC8Y 

This fourth podcast covers Facebook algorithms and top tips for posting engaging content. Ensure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover. Our content is useful for those in academic and scholarly marketing, and beyond. 

Discover our helpful resources:

• Blog - https://www.internationalbunch.com/blog

• Done in 60 Seconds Podcast - https://www.internationalbunch.com/donein60seconds

• Podcast - https://www.internationalbunch.com/podcast 

• Marketing Resources - https://www.internationalbunch.com/marketing-resources

• Website - https://www.internationalbunch.com

Explore the full transcript and links: Bring your own (BYOB) - putting the fun into virtual networking and conferences (internationalbunch.com)

Beijing-based company ByteDance created the video social network Douyin for the Chinese market in 2016. They then launched TikTok in 2017 for those outside of China.

Users create short lip-sync, comedy and talent videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds. Made by young people for young people it is now seeing worldwide adoption across the age ranges.

TikTok is having phenomenal success, challenging YouTube in the video space. In 2019 it was declared the 7th most downloaded app of the decade.

There are four primary ad formats:

1. in-feed vertical video
2. branded filters
3. full-screen takeovers
4. and hashtag campaigns

If you're looking to engage with digital adopters and early career researchers, this is a great tool.

Discover more helpful resources at internationalbunch.com/resources

Explore the full transcript and links: https://www.internationalbunch.com/post/china-increases-research-output-new-findings-and-a-response-to-coronavirus-covid-19 

• Blog - https://www.internationalbunch.com/blog
• Done in 60 Seconds Podcast - https://www.internationalbunch.com/donein60seconds
• Podcast - https://www.internationalbunch.com/podcast
• Marketing Resources - https://www.internationalbunch.com/marketing-resources
• Website - https://www.internationalbunch.com

Ensure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover in our videos and podcasts. The next in this series will be about Twitter. These videos are useful for those in academic and scholarly marketing. Discover our helpful resources:

• Blog - https://www.internationalbunch.com/blog
• Done in 60 Seconds Podcast - https://www.internationalbunch.com/donein60seconds
• Podcast - https://www.internationalbunch.com/podcast
• Marketing Resources - https://www.internationalbunch.com/marketing-resources
• Website - https://www.internationalbunch.com/

Discover our helpful resources:

• Blog - https://www.internationalbunch.com/blog
• Done in 60 Seconds Podcast - https://www.internationalbunch.com/donein60seconds
• Podcast - https://www.internationalbunch.com/podcast
• Marketing Resources - https://www.internationalbunch.com/marketing-resources
• Website - https://www.internationalbunch.com/

DORA recognises the need to improve how we evaluate scholarly research outputs like removing such heavy reliance on impact factor as a key measure. It acknowledges that the evaluation of scholarly and research outputs should be based on the accomplishments of those individual outputs, rather than on journal-level metrics.

It was developed in 2012 during the Annual Meeting of the American Society for Cell Biology in San Francisco, then published on the 13th May 2013.

DORA has become a worldwide initiative covering all scholarly disciplines and all key stakeholders including publishers, funders, professional societies, researchers and institutions.

As of January 2020, 1,800 institutions have signed the declaration and 15,500 individuals.

Discover more helpful resources at internationalbunch.com/resources

1. Single-blind peer review – reviewers know who the authors are, but the authors do not know who the reviewers are
2. Double-blind peer review – authors and reviewers remain anonymous to each other
3. Open/transparent peer review – authors and reviewers are aware of who each other are
4. Post-publication peer review – peer review happens after the work is published – e.g. preprints, papers on F1000
5. Collaborative peer review – peer reviewers can view each other's interactions and produce a final report
6. Interactive peer review – peer reviewers interact with authors providing real-time feedback and collaborate with fellow peer reviewers. Once the final version is agreed, it is published!

Discover more helpful resources at internationalbunch.com/resources

Explore the full transcript and links: Addressing three major challenges for the Indian research community (internationalbunch.com)

Explore the full transcript and links: https://www.internationalbunch.com/post/peter-singer-free-ebook-and-audio-book-on-ending-global-poverty

Explore the full transcript and links: China’s increased investment in research brings opportunities and challenges (internationalbunch.com)

Peer review has played an essential role since ancient Greece, and is the backbone to the article publishing process, and ensures high-quality research is published.  

Upon submission, the paper is reviewed by the editorial office to assess originality, validity, and significance. If the editorial team is satisfied, industry peers (or assigned experts) review the paper, and decide whether to accept or reject it – generally there is feedback to make modifications as part of acceptance. It is quite common for peer reviewers to do this work voluntarily. 

Here are six common types of peer review: 

1. Single-blind 
2. Double-blind  
3. Post-publication 
4. Collaborative 
5. Interactive 

Discover more helpful resources at internationalbunch.com/resources  

Explore the full transcript and links: Helping libraries highlight their impact and value (internationalbunch.com)

Explore the full transcript and links: The challenges and opportunities for open access (OA) book publishers (internationalbunch.com)

DOI stands for digital object identifier and is a unique number assigned by a registration agency (for example doi.org) to a range of different content. It provides a persistent URL to online content.

Like ORCID provides researchers with a unique ID, DOIs provide a unique ID for published content.

Publishers assign DOIs to content as part of the publishing process and they do this through services like CrossRef.

DOIs start with a 10 and contain a prefix and suffix. The prefix is unique to the organization assigning it (for example the publisher or repositories like figshare).

You’ll find DOIs used in citations and by a number of services like Kudos and Altmetric to expose article metadata and show altmetrics relating to the article to demonstrate impact.

Discover more helpful resources at internationalbunch.com/resources

Explore the full transcript and links: Open access monographs are more important than ever (internationalbunch.com)

Explore the full transcript and links: https://www.internationalbunch.com/post/research-needs-to-become-more-alluring

Open research is purely and simply opening up knowledge to the benefit of all - and the earlier on in the process we make the information accessible, the better. Also know as open science, there are five key areas of open research:

1. open access
2. open collaboration
3. open data
4. open practices, and
5. open recognition and research

The research community has made significant progress in open research adoption though there are still challenges for example time and effort taken to share outputs can put researchers at a competitive disadvantage, and concern about being scooped. 

Key stakeholders like funders and publishers are really embracing open research and have lots of great support available.

Discover more helpful resources at internationalbunch.com/resources 

Daniel Himmelstein, Biodata Scientist, University of Pennsylvanian, USA discusses Realtime Open Research and the future of publishers. He also has a little request for better metadata - something close to Lou's heart!

Thanks so much to Daniel for taking the time to speak to us.

Released under a CC BY 4.0 License.

As the author you are the first copyright owner of your work unless commissioned by your institution or funder.

For subscription journals you sign a publisher copyright transfer agreement (CTA) for all versions of that work. You MIGHT have additional rights like reusing parts of the article; distributing a limited free copy; and/or self-archiving in a repository.

For open access (OA) journals you, the institution or funder pay the publisher an Article Processing Charge (APC) and sign an open licence like Creative Commons – e.g. Attribution Only or CC BY. The publisher still edits, prints and distributes the article for commercial means but you retain the other rights.

For hybrid journals you will EITHER sign a CTA or pay the APC and sign an open licence.

Before submitting, check what is available to ensure you understand your rights.

Discover more at internationalbunch.com/resources

Image sourced from - https://creativecommons.org/licenses/

Hi this is Lou Peck from the International Bunch and I’m going to talk to you about library publishing in under 60 seconds.

Library publishing (also known as campus-based publishing) is where an academic library provides publishing services like electronic open access content.

Library publishing services can complement a university press and though both at the same institution may have different objectives, but they are mostly aligned under the institutions vision.

A library publishing service could concentrate on pioneering publishing innovatives e.g. open source publishing platform DPubS (Cornell University) and the press publishes books and journals, or the press could publish open access books and the library publishes peer-reviewed journals (University of Pittsburgh).

Check out SPARC and the Library Publishing Coalition for more in-depth information.

Discover more helpful resources at internationalbunch.com/resources

Image taken from - https://www.hastac.org/news/library-publishing-coalition 

Hi, this is Claire Sewell from the Office of Scholarly Communication in Cambridge and I’m going to talk about the problem of predatory publishers. These are publishers which take advantage of a lack of knowledge about how Open Access works in order to dupe researchers into publishing with them. They do this by charging a fee to make work available but without providing the services this would normally cover like copyediting and peer review. This results in substandard work being published as legitimate research.

These publishers often solicit content directly from researchers which can be very flattering. Authors should always check potential publishers carefully to ensure that they provide the services they claim to and offer high quality research. Problems to watch out for include overly flattering emails offering to publish, peer review times which seem too good to be true and a poor quality website. If in doubt, researchers should use a website like Think. Check. Submit to help them assess the title.

To find out more, go to internationalbunch.com/resources

Explore the full transcript and links: https://www.internationalbunch.com/post/donein60seconds

Hi, this is Andy Tattersall from The School of Health and Related Research at The University of Sheffield and I’m going to talk about Altmetrics in under 60 seconds.

Altmetrics first appeared in 2010 and are in essence alternative indicators of scholarly interest. They provide additional information in addition to traditional metrics such as citations and impact factor scores. They can measure traditional and social media attention, Wikipedia and policy document citations, downloads, views and how many times an article has been saved to a reference management tool such as Mendeley.

Not only can they measure traditional outputs such as journal articles but other artefacts such as datasets, posters and figures, anything that has a trackable ID such as a Pubmed ID, ISBN or DOI. There are several platforms out there that track or make sense of such attention so its worth looking at Altmetric.com, Growkudos, ImpactStory, Figshare, Dimensions and Plum Analytics.

To find out more, go to internationalbunch.com/resources

Projekt DEAL represents nearly 700 academic institutions in Germany and announced in January 2019 a countrywide partnership with Wiley. This three year agreement gives Projekt DEAL access to Wiley’s academic content back to 1997 for an annual fee – and Projekt DEAL can publish articles open access in Wiley’s journals.

It encompasses three new initiatives:

1. A new flagship OA interdisciplinary journal
2. An open science and author services development group focused on innovating and accelerating new publishing approaches
3. An annual symposium for early career German researchers focused on cutting-edge ideas on the future of research communications

This is the first major transformative deal of its kind.

To find out more, go to internationalbunch.com/resources

Hi this is Lou Peck from the International Bunch and I’m going to describe a University Press in under 60 seconds.

So what is a university press? Well it’s an extension to an academic institution that simply publishes content. They are different to commercial publisher as they are not-for-profit and often subsidized by their institution to compensate the shortfall. They’ll publish scholarly content like books and journals and target a smaller audience with a regional or subject focus and most offer open access content. They support publishing efforts of their own institution’s researchers or the wider researcher community. They are aligned to the institution’s mission and objectives as well as work closely with or even in the university library.

To find out more, go to internationalbunch.com/resources

What is Plan S?

Hi this is Lou Peck from the International Bunch and I’m going to talk to you about Plan S in under 60 seconds.

Launched in September 2018 by Science Europe, Plan S requires that scientists and researchers who benefit from public funded research institutions and organizations have to publish their work in compliant open access journals or platforms by 1st January 2020. This open access science is supported by a consortium called cOAlition S which was launched by 13 national research funding organizations, 3 charitable foundations from 13 countries, together with the European Commission and the European Research Council. Funders are still being invited to join.

To find out more, go to www.internationalbunch.com/resources

How do I write a good title for my journal article?

Hi this is Lou Peck from the International Bunch and I’m going to talk to you about writing a discoverable article title in under 60 seconds.

With over 2.5 million journal articles published each year, you need to ensure your work is discoverable, read and cited. To help with this, writing a good title will showcase your research so here are some title tips:

• Be clear and concise – people need to understand exactly what the article is about and why it is important to them
• Use keywords which are indexed with search engines like Google Scholar, Microsoft Academic, Scopus and Web of Science
• Declare a key finding from your research
• Position the title as a question
• Keep it short – up to 15 words
• Use punctuation to break up the title structure like a full stop or colon
• And finally use a subtitle if appropriate

To find out more, go to www.internationalbunch.com/resources

What is Open Access?

Hi this is Lou Peck from the International Bunch and I’m going to talk to you about Open Access in under 60 seconds.

What is Open Access Publishing?

If you are looking to publish a book, article or other type of publication with immediate free access to everyone electronically – you use OA. Publishers recoup costs through examples like Article Processing Charges (AKA APCs), donations, advertising etc. Your work could have a Creative Commons license to help promote reuse.

There are different types of OA like:

• Platinum – also referred to as Diamond or Universal, where you are not charged to publish OA
• Gold – your processing charges are funded by organizations, institutions or funders
• Green – you place a self-archived copy of the publication in your own repository for sharing
• Delayed – it has an embargo – e.g. 6 or 12 months

To find out more, go to internationalbunch.com/resources

What is Agile Marketing?

Hi this is Lou Peck from the International Bunch and I’m going to talk to you about Agile Marketing in under 60 seconds.

Agile Marketing helps you work smarter and be efficient. It’s a flexible way of working that supports you in prioritizing project and campaign work aligned to business objectives. It supports changes in business needs and market landscape. It ensures collective efforts are focused so basically you are not doing unnecessary work that you shouldn’t be doing. It’s very much a team effort, helping individuals work collaboratively and increases their skill set.

It measures impact and continuously improves delivering the best value to customers whether they are external or internal. It basically provides high performing marketing teams.

Find out more at www.internationalbunch.com/agile