Customer Growth Sessions

S3 EP20: Balancing Agility and Process in Business Operations with Tino Dietrich from SNYDER Golf USA

Wed, 27 May 2026 12:00:00 +0200

In this episode of Customer Growth Sessions, Pat Ahern speaks with Tino Dietrich, founder and CEO of SNYDER Golf USA, about his entrepreneurial journey from organizing local golf tournaments in Germany to expanding an international brand.

Tino shares lessons learned from scaling a business across global markets, adapting operations for different customer needs, and navigating the logistics challenges that come with rapid growth. He also discusses the importance of building scalable systems, staying agile in changing markets, and creating operational structures that support long-term success.

Pat and Tino also discuss leadership, delegation, and the value of empowering teams to take ownership as companies grow. During the conversation, Pat recommends the book Turn the Ship Around! by L. David Marquet as a valuable resource for leaders looking to become more effective at delegating responsibility and building stronger teams.

Want to know more about SNYDER Golf USA? Visit the official website at SNYDER Golf USA and follow the company on Instagram

Interested in Pat’s leadership book recommendation? Learn more about Turn the Ship Around! here: Turn the Ship Around! by L. David Marquet.

Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes, and leave us a review on Spotify or Apple Podcast!

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S3 EP19: Trade Ins and Things That Don’t Scale with Meng Wang from Our Little Treasures

Wed, 20 May 2026 12:00:00 +0200

In this episode of Customer Growth Sessions, Pat Ahern speaks with Meng Wang, founder of Our Little Treasures, about her innovative approach to sustainable baby clothing and building a purpose-driven brand.

Meng shares how the brand’s Trade-Up program encourages sustainability by giving parents a way to exchange outgrown baby clothes while reducing waste. She also discusses the logistics behind running the program, the challenges of scaling customer-focused initiatives, and why investing in “non-scalable” activities can create long-term value for both brands and customers.

Want to know more about Our Little Treasures?

To learn more about Our Little Treasures and follow the brand’s latest updates, visit the official website, follow the brand on Instagram, and check out their TikTok.

Learn more about the Trade-Up program.

Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Episode 100: Thinking Like a Lawyer for Ecommerce Success with Steffi Schmidt from Fig for Kids

Wed, 13 May 2026 12:00:00 +0200

In this episode of Customer Growth Sessions, Pat Ahern speaks with Stefanie “Steffi” Schmidt, founder of Fig for Kids, about her journey from corporate lawyer to e-commerce entrepreneur.

Steffi shares how her mother’s cancer diagnosis led her family to rethink everyday products and ultimately inspired her to launch Fig for Kids, a children’s clothing brand focused on safer, thoughtfully made apparel. She also offers practical legal advice for founders, including tips on trademarks, contracts, and protecting your brand in the early stages of building a business.

Want to know more about Fig for Kids?

To learn more about Fig for Kids and follow the brand’s latest updates, visit the official Fig for Kids website and follow the brand on Instagram.

Connect with Steffi on LinkedIn.

Resources Steffi recommends for additional legal guidance:

Search Y Combinator for a wide range of free templates.

Visit the United States Patent and Trademark Office (USPTO).

Learn more about TaxCloud.

Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S3 EP17: SEO Shorts - AEO Means Doing SEO Better

Wed, 06 May 2026 12:00:00 +0200

What if landing features in top-tier publications didn’t require a pricey PR agency? Pat Ahern reveals a smarter, more scalable approach to digital PR using expert commentary. Instead of chasing relationships, brands can earn consistent media coverage by identifying the citation sources that LLMs regularly pull from, such as industry publications and third-party review sites. By getting cited in these reputable outlets, you influence both LLM recommendations and traditional search engine rankings.

Pat also shares realistic expectations around using tools like SparkToro to identify where your target demographic is most active, allowing you to prioritize the right communities—like Reddit or LinkedIn—for maximum impact.

Resources Mentioned

Read the Original Article: AEO: Doing SEO Better
Deep Dive on Positioning: Positioning in the AI Era
Audience Research Tool: SparkToro

Connect with Pat Ahern

LinkedIn: pahern
Instagram: @pahern1

Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to https://intergrowth.com/cgs to book a complimentary strategy session with our team.

S3 EP16: Maximizing AI Search Visibility with James Kirkby from Kirkby Consulting

Wed, 29 Apr 2026 12:00:00 +0200

In this episode of Customer Growth Sessions, Pat Ahern sits down with James Kirkby from Kirkby Consulting to discuss the shift from Google and Amazon searches to conversational queries in LLMs like ChatGPT and Gemini. James explains why establishing authority in these models now acts as a critical hedge against changing consumer behavior.

James breaks down the essential "levers" for LLM optimization, including the use of structured data (schema markup) to make sites machine-readable and the importance of third-party reviews for building AI trust. He also explains why long-form informational content is necessary to capture detailed follow-up questions from AI.

Want to dive deeper? Check out Kirkby Consulting to explore their work or run a complimentary AI visibility audit on your site. You can also connect with James Kirkby on LinkedIn for daily insights on the future of Shopify and AI search.

Use their recommended tool, validator.schema.org,

Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to https://intergrowth.com/cgs to book a complimentary strategy session with our team.

S3 EP15: Lessons from Building Multiple Million-Dollar Pet Food Brands with Jeremy Petersen from identity Pet Nutrition

Wed, 22 Apr 2026 12:00:00 +0200

He built an $8.5M company in two years—then lost everything. Now he’s rebuilding from zero, on his own terms.

In this episode of Customer Growth Sessions, Pat Ahern sits down with Jeremy Petersen from Identity Pet Nutrition to discuss what it really takes to rebuild a company after failure—and why he’s choosing to do it without investors, big salaries, or shortcuts.

Jeremy shares the story behind his first company, Wild Calling, which scaled rapidly before financial struggles and internal decisions led to his departure and the company’s bankruptcy. He walks through the lessons learned from that experience and how they directly shaped the foundation of Identity Pet Nutrition.

Throughout the conversation, Jeremy breaks down his contrarian approach to building a modern CPG brand—from hiring for grit over experience, to using digital marketing instead of a traditional sales force, to maintaining strict cost control in an inventory-heavy business. He also offers a candid perspective on private equity, explaining why many founders regret selling and how independent operators can compete without giving up ownership.

Want to dive deeper? Check out Identity Pet Nutrition and explore their products and mission. You can also connect with Jeremy on LinkedIn or read more of his thoughts on Substack.

Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to https://intergrowth.com/cgs to book a complimentary strategy session with our team.

S3 EP14: The Ins and Outs of Docuseries as a Marketing Strategy with Mason Duling from Almost Manic

Wed, 15 Apr 2026 12:00:00 +0200

We welcome back Mason Duling for his second appearance to discuss the continued journey of building Almost Manic, a mental health-focused apparel brand rooted in storytelling and purpose. Mason shares insights from producing the *Beyond the Blur* docu-series, highlighting the connection between endurance racing and mental resilience.

He also touches on the realities of content creation, the value of strong creative partnerships, and how strategic execution can turn a vision into meaningful brand impact.

Whether you're building a brand or creating content, this episode offers practical takeaways on using storytelling to connect and grow.

Resources & Links:

Almost Manic Website:
https://almostmanic.com/

Beyond the Blur – Season One:
https://almostmanic.com/pages/beyond-the-blur-season-one

Optimal Focus Productions:
https://optimalfocusproductions.com/

Apollo.io:
https://apollo.io

Fractured Atlas:
https://www.fracturedatlas.org

Watch Mason’s First Interview:
https://www.youtube.com/watch?v=H38F4qST2kU

Connect with Almost Manic:

Instagram
TikTok
Facebook

Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to https://intergrowth.com/cgs to book a complimentary strategy session with our team.

S3 EP13: SEO Shorts: Getting Quoted in Forbes Through Expert Commentary PR

Wed, 08 Apr 2026 12:00:00 +0200

What if landing features in top-tier publications didn’t require a pricey PR agency?

Pat Ahern reveals a smarter, more scalable approach to digital PR using expert commentary. Instead of chasing relationships or relying on unpredictable traditional PR methods, brands can earn consistent media coverage by responding directly to journalists' requests. We explore how platforms like HARO, MentionMatch, and Qwoted unlock opportunities to get cited in major outlets like Forbes.

Pat also shares realistic expectations around success rates, time investment, and how even small wins can compound into powerful SEO growth over time.

https://intergrowth.com/expert-commentary-pr/

https://intergrowth.com/seo/haro/

Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to https://intergrowth.com/cgs to book a complimentary strategy session with our team.

S3 EP12: Conversion Rate Optimization in the AI Era with Krisztián Király from OptiMonk

Wed, 01 Apr 2026 12:00:00 +0200

In this episode of Customer Growth Sessions, Pat Ahern sits down with Krisztián Király

from OptiMonk to discuss how e-commerce brands can unlock more value from existing traffic through smarter conversion rate optimization.

Krisztián breaks down what CRO really means beyond surface-level tactics, emphasizing the importance of both quantitative and qualitative data analysis. He shares practical strategies for using tools like Google Analytics and Hotjar to identify funnel leaks, alongside techniques like customer feedback surveys and session recordings to uncover why users don’t convert.

Throughout the conversation, Krisztián highlights the importance of bridging the "physical gap" in online shopping through better visuals and AI chatbots, while diving into A/B testing best practices and the power of AI-driven personalization to boost revenue.

Exclusive Offer for Listeners: Use the coupon code customergrowthsessions at checkout to receive 20% off any OptiMonk subscription plan. This is a great opportunity for growing brands to implement AI-powered personalization and smart pop-ups at a discounted rate.

Want to know more about OptiMonk? Visit the official website and explore their AI-powered CRO tools, or connect with Krisztián on LinkedIn.

Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to https://intergrowth.com/cgs to book a complimentary strategy session with our team.

S3 EP11: Building a Scalable Intern System with Annamarie von Firley from Adventuretown Toy Emporiumium

Wed, 25 Mar 2026 12:00:00 +0100

In this episode of Customer Growth Sessions, Pat Ahern sits down with Annemarie von Firley, founder and CEO of Adventuretown Toy Emporium, to discuss her innovative approach to building a thriving educational toy business.

Annemarie shares how she developed a unique internship system that allows her to effectively find, vet, and manage interns while creating meaningful real-world learning experiences for students. She also dives into her sourcing strategies and management techniques that have supported the growth of her business.

Throughout the conversation, Annemarie highlights the importance of balancing operational efficiency with mentorship and how empowering young talent can contribute to both company success and personal development.

Visit the official website of Adventuretown Toy Emporium to learn more:

Want to know more about Adventuretown Toy Emporium? Visit the official website and follow the brand on Instagram and YouTube

Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to https://intergrowth.com/cgs to book a complimentary strategy session with our team.

S3 EP10: Teal Organizations with Benjamin du Haÿs from Baumier

Wed, 18 Mar 2026 12:00:00 +0100

In this episode of Customer Growth Sessions, Pat Ahern sits down with Benjamin du Haÿs from Baumier to discuss his entrepreneurial journey and how he built a company around the principles of self-management.

Benjamin shares the story behind Baumier, a brand focused on thoughtfully designed bikes and a values-driven team culture. He explains the concept of a teal organization and how self-management empowers individuals to take ownership and accountability within a company.

Throughout the conversation, Benjamin also reflects on the challenges of navigating team dynamics without traditional hierarchies and contrasts the venture capital path with bootstrapping, highlighting the importance of balancing financial growth with the well-being of the team.

This is the resource Benjamin mentioned for learning more about teal organizations and self-management:
https://www.reinventingorganizations.com/

Want to know more about Baumier?

To learn more about Baumier and follow the brand’s latest updates, visit the official Baumier website and follow the brand on Instagram.

Connect with Benjamin on LinkedIn.

Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to https://intergrowth.com/cgs to book a complimentary strategy session with our team.

S3 EP9: Overcoming the Meta Ads Growth Plateau with Jonathan Spyralatos

Wed, 11 Mar 2026 12:00:00 +0100

In this episode of Customer Growth Sessions, we sit down with Jonathan Spyralatos — better known as Jon the Freelancer — to unpack what it really takes to scale successfully with Meta ads.

Jonathan breaks down the most common growth plateaus businesses face when running paid social campaigns and explains why increasing Average Order Value (AOV) is often the key lever for unlocking sustainable scale.

He shares practical insights on overcoming creative fatigue, structuring ad accounts for performance, and adapting your marketing strategy to align with how Meta’s platform actually works.

From breaking through scaling ceilings to building effective testing frameworks and avoiding costly management mistakes, this episode delivers tactical, actionable advice for brands looking to grow profitably without burning budget.

Resources & Links Foreplay

https://www.foreplay.co/

Connect with Jonathan:
Check out Jon’s website to learn more about his work and services.
Follow him on Instagram for insights on scaling Meta ads and creative strategy.

Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S3 EP8: Exiting a Business via an Employee-Owned Trust with Tricia Salcido from Softstar Shoes

Wed, 04 Mar 2026 12:00:00 +0100

In this episode of Customer Growth Sessions, Pat Ahern sits down with Tricia Salcido, CEO of Softstar Shoes, to explore the company’s remarkable journey — and its recent transition to 100% employee ownership.

Tricia shares her personal background and the story behind Softstar Shoes, a values-driven footwear company known for its craftsmanship and community roots. She walks through the strategic and emotional considerations behind the company’s move to an employee-owned trust (EOT), explaining how the structure works and why it aligned so deeply with the founders’ long-term vision.

This is the organization that Tricia mentioned that can help with setting up an employee-owned trust. https://project-equity.org/

Want to know more about Softstar Shoes?
Visit their website here: 👉 Softstar Shoes

Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S3 EP7: Your Network is Your Net Worth with Luciano Hernandez of Spirit Fire

Wed, 25 Feb 2026 12:00:00 +0100

In this episode, Pat Ahern sits down with Luciano Hernandez, owner and co-founder of Spirit Fire. Luciano shares his entrepreneurial journey, reflecting on a recent injury and recovery that tested both his resilience and mindset. He discusses the founding of Spirit Fire, key lessons learned in building the brand, and the importance of adaptability in entrepreneurship.

The conversation explores effective marketing strategies, the power of authentic relationships, and the importance of strong networking for long-term success. Luciano also highlights the mindset required to overcome setbacks, emphasizing the importance of building a supportive community and finding small daily wins to maintain motivation and momentum.

To learn more about Luciano Hernandez and his work at Spirit Fire, visit the official Spirit Fire website, connect with Luciano on LinkedIn, and follow Spirit Fire on Instagram.

Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S3 EP6: The Ins and Outs of Big Box Retailers with Mason Duling from Almost Manic

Wed, 18 Feb 2026 12:00:00 +0100

In this episode, Mason Duling, Managing Director of Almost Manic and co-founder of TruColour Products, shares his journey building and scaling consumer brands. He breaks down big-box retail, EDI and ERP systems, marketing strategies that drive sell-through, and his latest venture, Almost Manic—a mental health–focused performance wear brand.

To learn more about Mason Duling and his work at Almost Manic, visit the official Almost Manic website and follow the brand on Instagram, TikTok, Facebook, and X.

Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S3 EP5: Vetting Manufacturing Partners with Aya Shimura from A.SHIMUS

Wed, 11 Feb 2026 12:00:00 +0100

In this episode of Customer Growth Sessions, Pat Ahern speaks with Aya Shimura, founder of A.Shimus, a women’s workwear brand specializing in petite designs made in Japan. Aya shares her journey of building the brand, the value of Japanese craftsmanship, and the process of finding the right manufacturing partners. She also breaks down key considerations for emerging businesses, including minimum order quantities, production lead times, and effective communication with manufacturers.

Additionally, Aya discusses inventory management and the challenges of shipping and tariffs in the fashion industry.

To learn more, visit the official A.Shimus website and follow the brand on Instagram.

Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S3 EP4: How to Launch an Ecommerce Website with Amber Caro from Marketbite

Wed, 04 Feb 2026 12:00:00 +0100

In this episode of Customer Growth Sessions, Pat Ahern talks with Amber Caro, founder of Marketbite, about launching successful e-commerce sites. Amber shares when Shopify is the right choice, when to consider alternatives, and how early-stage brands can approach DIY builds.

They also cover CRO, user experience, and when hiring an agency makes sense, plus how Marketbite supports growing brands with affordable, high-quality solutions.

Visit Marketbite to learn more.

Submit your business here to be featured in Amber’s weekly CPG Wins on LinkedIn

Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S3 EP3: How to Professionally Ask for Help with Josh Nowack from Breaking Free Industries

Wed, 28 Jan 2026 12:00:00 +0100

In this episode of Customer Growth Sessions, we talk with Josh Nowak, co-founder of Breaking Free Industries, about his journey from incarceration to entrepreneurship. Josh shares how his experiences shaped his values, his belief in second chances, and his mission to support justice-impacted individuals.

The conversation explores work–life balance, asking for help, accessing free business resources, practical sales strategies, and how to raise prices while maintaining trust and integrity.

Visit Breaking Free Industries to learn more.

Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S3 EP2: Building Corporate Partnerships Through B2B Sales with Josh Parks from Ghostfit Apparel

Wed, 21 Jan 2026 12:00:00 +0100

In this episode, we sit down with Josh Parks, founder of GhostFit Apparel, to explore the brand’s evolution from a direct-to-consumer (B2C) startup into a thriving B2B apparel business. Josh breaks down the realities of sales—how to handle rejection, push through setbacks, and stay consistent when prospects say no.

He also shares practical strategies for winning conversations at trade shows, leveraging LinkedIn outreach, and navigating common sales objections. For new and aspiring entrepreneurs, Josh offers grounded advice on building with intentionality, focus, and long-term vision.

🔧 Tools mentioned: PhantomBuster for outreach automation

👉 Check out GhostFit Apparel
📸 Follow them on Instagram
💼 Connect with Josh on LinkedIn to learn more.

Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S3 EP1: Showcasing Your (Personal) Brand with Traci Stumpf from Getting on Brand

Wed, 14 Jan 2026 12:00:00 +0100

WE’RE BACK. Season 3 starts now. 🚀

Pat Ahern kicks things off with Emmy Award winning TV host and Getting On Brand founder Tracy Stumpf.

They dive into personal branding in a video first world covering how to show up confidently on camera and why authenticity is your ultimate advantage.

Want more? Visit Getting On Brand and follow or connect with Tracy on Instagram.

Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP50: Make 2026 Your Best Year for Ecommerce SEO with Two Quick Tips

Wed, 31 Dec 2025 12:00:00 +0100

In this episode of Customer Growth Sessions, Pat Ahern discusses two key SEO strategies for e-commerce businesses to boost revenue, especially during the post-holiday slump. He emphasizes the importance of creating collections pages to enhance search engine visibility and user experience, and the benefits of setting up Google Merchant Center to tap into additional revenue streams.

Pat shares practical advice and real-world examples to illustrate how these strategies can lead to significant revenue increases.

Pat also recommends the Google & YouTube app for Shopify, which makes integrating Google Merchant Center with your store straightforward.

Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP49: Finding + Fixing Broken Backlinks for Fast SEO Gains with Pat Ahern from Intergrowth

Wed, 24 Dec 2025 12:00:00 +0100

In this episode of Customer Growth Sessions, we delve into the importance of fixing broken backlinks to enhance your SEO efforts. Pat shares insights on how links act as the digital currency and the critical role they play in the AI-integrated customer journey. Learn a step-by-step method using the tool Ahrefs to identify broken backlinks and effectively redirect them.

This quick tip aims to help you recover lost link equity and boost your website's profitability as we approach 2026.

Learn a step-by-step method using the tool Ahrefs to identify broken backlinks and effectively redirect them.

Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP48: Building a Slow Fashion Business Abroad with Brianna Raich from Banda Bags

Wed, 17 Dec 2025 12:00:00 +0100

In this episode of Customer Growth Sessions, Brianna Raich, founder of Banda Bags, discusses building a socially conscious, slow-fashion business that empowers women artisans in Indonesia.

She shares her compelling founding story, which began after a quarter-life crisis, and the unique experience of starting a business in a remote, rural area outside the U.S.. Brianna highlights the powerful difference between the ethical slow fashion model and the exploitative fast fashion industry, noting its impact on workers and the environment. The conversation concludes with how the Indonesian emphasis on work-life balance taught her a beautiful lesson in slowing down and working ethically.

Want to dive deeper? Head over to www.bandabags.com to learn more. And follow Banda Bags on Instagram.

Learn more about the risks of fast fashion and poor working conditions: The Rana Plaza collapse in 2013 is a tragic example of a garment factory disaster: https://en.wikipedia.org/wiki/Rana_Plaza_collapse

Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP47 Managing Operations as a 6-7 figure Ecom Brand with Sean Agatep, COO of Vincero

Wed, 10 Dec 2025 12:00:00 +0100

In this episode of Customer Growth Sessions, Sean Agatep, COO and co-founder of Vincero, discusses the often-overlooked aspects of operations in e-commerce. He emphasizes the importance of operations for scaling brands, particularly in the transition from start-up to established business. Sean shares insights on the role of third-party logistics, the impact of discounts on brand integrity, and the necessity of systemization in operations.

He also highlights key metrics for success, the flexibility of the EOS framework, and the importance of hiring for curiosity and initiative. The conversation concludes with a discussion on adapting company structures for growth and building trust among a global workforce.

Want to dive deeper? Head over to VINCERO and Tidal to learn more.

Follow Sean’s latest insights and updates on X and LinkedIn

Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP46: The Ins and Outs of a Successful Kickstarter Campaign with Kerry Moher of Red Rooster Golf

Wed, 03 Dec 2025 12:00:00 +0100

In this Customer Growth Sessions episode, Red Rooster Golf CEO Kerry Moher reveals that their $75K Kickstarter win came from preparation, not platform luck. After beta testing and growing an 8,000-person email list (which drove 90% of backers), the team ran a 7–8-email nurture sequence built on authentic storytelling.

They hit their $25K goal in the first 24 hours, sparked major PR (Forbes, TSN), and boosted revenue with a popular add-on, the glove compartment, purchased by 45% of supporters. Expert guidance from campaign manager Vilius Stanislovaitis was key.

Visit Red Rooster Golf's official website to learn more about its high-quality gloves and accessories.

Resources mentioned:

Your First Kickstarter Campaign (book)
Damon Didier Customer Growth Session Episode 9 on setting up your email domain for success.

Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP45: Product Development and Scaling Through Amazon with Jeff Greenslade of APEX Sports

Wed, 26 Nov 2025 12:00:00 +0100

Join us as we chat with Jeff Greenslade, Founder and CEO of Apex Sports, an at-home sports training equipment brand. Jeff shares the story behind Apex Sports, the challenges of building the company from the ground up, and how Apex carved out a niche in the competitive Amazon marketplace. Learn about their approach to product development, the importance of customer experience, and the strategies they use to successfully launch and scale new products.

Get a special discount on Apex Sports products!
Use code Apex 20 at checkout at apexsports.co.

Learn more about Apex Sports on their official website and join the community on Instagram, TikTok, and Facebook.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP44: Managing Cashflow During Growth Periods with Maggie Outridge and Tim Rogers from ST ARGO

Wed, 19 Nov 2025 12:00:00 +0100

Maggie Outridge and Tim Rogers, co-founders of ST ARGO, share how they turned a side hustle into a thriving Australian pet accessories brand.

They open up about the realities of managing rapid growth, from cash flow challenges to financing options, and offer practical advice on reinvesting in your business.

Maggie and Tim also discuss how to navigate retailer relationships, set fair payment terms, and maintain other income sources while scaling an eCommerce brand.

Resources mentioned:

Shoe Dog by Phil Knight

Learn more about St. Argo on their official website and join the community on Instagram, TikTok, and other platforms.

Listen now and discover how Maggie and Tim built ST ARGO into a premium pet accessories brand by balancing ambition with smart financial strategy.

Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP43: How to Build an Effective SMS Marketing Campaign with Phil Portman from Textdrip

Wed, 12 Nov 2025 06:00:00 +0100

Phil Portman, founder and CEO of Textdrip, shares actionable insights on using SMS marketing to boost engagement and sales. He covers how to build effective campaigns, stay compliant, and integrate SMS into your omni-channel strategy, while also reflecting on his entrepreneurial journey and lessons in growth and resilience.

Resources mentioned:
Phil’s book – The Three Keys to Success
Atomic Habits by James Clear
Positive Intent AI
Landline Remover

Listen now and discover how Textdrip is helping businesses connect, convert, and grow.

Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP42: How to Build an Unforgettable Women’s Health Brand with Kelly Donohue from Viv for your V

Wed, 05 Nov 2025 12:00:00 +0100

Join us as we chat with Kelly Donohue, Marketing Director at Viv for your V, a sustainable period care brand. Kelly discusses her journey with Viv, the importance of branding and design, creating a trustworthy product, and engaging with customers. Learn about their innovative product development process, marketing strategies, and the role of social media in building a relatable and authentic brand.

Learn more about Viv for your V official website and join the community on Instagram, TikTok, YouTube and Facebook.

Revisit our chat with Greg Rollet, Head of Brand Growth at Gromett, for more insights on brand strategy and audience engagement: Listen on Spotify

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP41: The Three Pillars of Product Proof with Alex and Ezra from Andiem

Wed, 29 Oct 2025 12:00:00 +0100

In this episode of Customer Growth Sessions, Pat interviews Alex Morel and Ezra Smyser, co-founders of Andiem, a company focused on creating sports gear to prevent injuries, specifically ankle sprains in basketball. They discuss their journey from college athletes to entrepreneurs, overcoming challenges, early sales strategies, the importance of validation, and building partnerships with influencers and professional athletes.

Curious about Andiem? Check out their website and give them a follow on Instagram!

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Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP40: Launching an effective pilot program with Paula Wise from Sampleit

Wed, 22 Oct 2025 12:00:00 +0200

In this episode of Customer Growth Sessions, host Pat welcomes Paula Wise, the founder of Sampleit, a curated box of healthy snacks for kids designed as an interactive taste test game. Paula talks about the inspiration behind Sampleit, the challenges she faced, and the steps she took in launching her business.

She shares valuable insights on gathering customer feedback, the importance of launching even without perfection, and the role of community and inner circles in promoting her business. Paula also discusses her experiences with different marketing strategies and tools, concluding with practical advice for aspiring entrepreneurs.

Discover how Sampleit is reimagining healthy snacking—explore their full offerings on Sampleit and follow @sampleitbox on Instagram.

Tools mentioned in this episode:

99designs—used to create a very inexpensive logo
Canva—used to create the scorecard and other materials
Google Forms—used for collecting information and creating surveys
Squarespace—used to build the initial website and create a page with snack links
Venmo—used for payment processing in the early stages
Typeform—used to create and send out surveys for feedback
Pirate Ship—used for shipping management
Subbly is used as a website platform specifically for subscription boxes

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP39: The Nitty Gritty on Acquiring a Business with Mira Nair from AZARIA

Wed, 15 Oct 2025 12:00:00 +0200

In this episode of Customer Growth Sessions, Pat Ahern interviews Mira Nair, CEO and owner of AZARIA. Mira shares the story of how AZARIA evolved from a chic diaper bag brand into a luxury, vegan leather bag company.

She breaks down the acquisition process, including her strategic use of the Rollover for Business Startups (ROBS) program and how she used Quiet Light to find and purchase the business. Mira also dives into the realities of running a product-based company—from navigating financial due diligence to overcoming operational challenges—and opens up about how she balances entrepreneurship with family life.

Curious about the ROBS program Mira used to acquire AZARIA? Learn more about how it works through the IRS ROBS Compliance Project.

Discover how Mira is building a purpose-driven brand—explore AZARIA's full collection at azaria.com, check out Quiet Light, the platform Mira used to acquire the business, and follow AZARIA on Instagram, Facebook, and TikTok.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP38: Marketing When Customers Aren’t Searching for You with Tom DeMartino from JustFoodforDogs

Wed, 08 Oct 2025 12:00:00 +0200

In this episode of Customer Growth Sessions, Pat Ahern interviews Tom DeMartino, Head of Growth at JustFoodForDogs. Tom shares the company’s origin story, which is rooted in transparency and a commitment to providing human-grade dog food.

He breaks down how shifting cultural attitudes toward pet ownership have shaped their marketing strategies, the importance of educating consumers on the drawbacks of traditional kibble, and how their team uses user-generated content to fuel successful paid social campaigns. Tom also discusses how JustFoodForDogs finds and engages with their top customers to gather valuable feedback that drives growth.

Discover how JustFoodForDogs is redefining pet nutrition—connect with Tom on LinkedIn, check out Gassed the performance media agency Tom recommends and explore the Facebook Ads Library for ad inspiration from other brands.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP37: Dispelling Common Fears of Starting an Ecommerce Business with Ro Trivedi from Pietra

Wed, 01 Oct 2025 12:00:00 +0200

In this episode of Customer Growth Sessions, Pat Ahern interviews Ronak Trivedi, CEO and co-founder of Pietra. Ronak shares how Pietra helps small e-commerce businesses by using AI to streamline operations, reduce costs, and make launching a business easier.

He also addresses common challenges entrepreneurs face, including balancing a side hustle with a full-time job, competing with established brands, and overcoming the fears of starting something new.

Discover how Pietra is empowering entrepreneurs—visit their website

and follow them on Instagram TikTok and LinkedIn for the latest updates.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP36: SEO Shorts: Positioning in the AI Era with Pat Ahern from Intergrowth

Wed, 24 Sep 2025 12:00:00 +0200

In this episode of Customer Growth Sessions, Pat delves into the essential strategies for effective business positioning in the AI era. Pat highlights the importance of clearly defining what makes your business unique to excel in customer acquisition when customers rely heavily on Large Language Models (LLMs) like ChatGPT for recommendations. Key takeaways include crafting a distinct business pitch, maintaining internal alignment, communicating positioning across online channels, and optimizing for search engines and LLMs.

Read Pat’s full article on positioning here: https://intergrowth.com/positioning/

Learn more about Discoverability, Crawlability, and Indexability: https://intergrowth.com/seo/indexability-crawlability/

Get a detailed breakdown of the key technical SEO issues to focus on first: https://intergrowth.com/seo/pareto-principle/#3

Pat's LinkedIn: https://www.linkedin.com/in/pahern/

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP35: How to Build a Business Through Organic Social with Zechariah Thomas from Swift Hockey

Wed, 17 Sep 2025 12:00:00 +0200

In this episode of Customer Growth Sessions, Pat is joined by Zechariah Thomas, founder and CEO of Swift Hockey. Zechariah shares his journey from being a professional hockey player to founding Swift Hockey and discusses their unique approach to social media marketing. He emphasizes the importance of consistency and creativity in content creation, which has helped Swift Hockey dominate the market despite a limited budget.

Zechariah also recounts his experience on Dragon's Den and provides practical advice for e-commerce brands looking to grow their social media presence.

Learn more about Swift Hockey and don’t forget to follow them on Instagram for the latest updates.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP34: Timing a Business Exit + Finding the Right Business Partners with Scott Bailey from Path Projects

Wed, 10 Sep 2025 12:00:00 +0200

In this episode of Customer Growth Sessions, Pat Ahern interviews Scott Bailey, CEO and co-founder of Path Projects. Scott discusses his journey in the trail running apparel industry, his previous ventures, and key lessons learned about business planning, partnership, and successful exits.

He emphasizes the importance of having complementary skill sets among partners, staying focused on successful products, and strategically planning for long-term growth.

Discover high-performance gear from PATH Projects—visit their website, and follow them on YouTube and Instagram for the latest updates.

Pat mentioned this episode as a similar listen:
“Leather and Leadership” with Dave Munson.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP33: Pivoting When Your Main Growth Channel Shuts Down with LeiLani Kopp from Sweet LeiLani Cosmetics

Wed, 03 Sep 2025 12:00:00 +0200

In this episode, Pat interviews LeiLani Kopp, founder and formulator of Sweet LeiLani Cosmetics—a clean, plant-based, vegan, and cruelty-free beauty brand. LeiLani shares her journey from working in film and TV to starting her own cosmetics company, inspired by her pro bono work with cancer, burn, and trauma patients.

She discusses the challenges of pivoting her business from retail to e-commerce during the COVID-19 pandemic, the importance of adaptability, and her mission to redefine beauty with a holistic approach.

Check out Sweet LeiLani Cosmetics on Instagram, Facebook, and TikTok for beauty tips, product updates, and behind-the-scenes content.

Connect with LeiLani on LinkedIn to learn more about her journey and mission!

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Special Offer:
Get 20% off your order at sweetleilani.com with code PLANTPOWERED (all caps) at checkout.

S2 EP32: Buying and Scaling Schuil Coffee Successfully with Tim Volkema

Wed, 27 Aug 2025 12:00:00 +0200

In this episode of Customer Growth Sessions, Tim Volkema, CEO of Schuil Coffee, shares how he acquired and scaled a specialty coffee business.

He breaks down key growth strategies—spotting acquisition opportunities, scaling a team from 15 to 55, and auditing your own business for hidden potential. Tim also explores the impact of launching e-commerce and keeping margins strong to drive profitability.

Be sure to check out Schuil Coffee and give them a follow on Facebook and Instagram to stay updated on their latest offerings and coffee insights.

Resources Mentioned by Tim:

Traction by Gino Wickman - A powerful guide to building a strong, scalable business using the Entrepreneurial Operating System (EOS).

Joven Coffee -Supporting the next generation of coffee farmers with ethically sourced beans from around the world.

Brew Sparrows – Discover a thoughtful blend of coffee culture and intentional living through curated brews and lifestyle content.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP31: How to Scale Output Without Raising Costs with Davina Kaonohi from Element Apothec

Wed, 20 Aug 2025 12:00:00 +0200

In this episode of Customer Growth Sessions, Davina Kaonohi, CEO and co-founder of Element Apothec, shares the story behind her health and wellness brand.

She discusses strategies for business growth, including the importance of building a strong advisory network, creating impactful internship programs, and leveraging AI to enhance efficiency.

Davina offers practical advice for entrepreneurs looking to scale their businesses effectively.

Davina shared this resource: Founder Institute FAST Agreement Template — a standardized template for early-stage startup advisor agreements. It's a great tool for clearly defining advisor roles, equity, and expectations.

Davina introduces her AI venture, PopTech Studio, for brand voice and SEO.

Be sure to check out Element Apothec and give them a follow on Instagram, TikTok, and Facebook to stay updated on their latest products and wellness tips.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP30: Getting Comfortable with "No" in Ecommerce B2B Partnerships with Kate Cervini from 100mL

Wed, 13 Aug 2025 12:00:00 +0200

In this episode of Customer Growth Sessions, Pat sits down with Kate Cervini, Founder and CEO of 100ml. Kate shares how her brand delivers skincare and wellness products designed for travelers, and walks us through her journey of building partnerships with boutique hotels.

She offers valuable insights into effective cold outreach, the power of persistence, and the importance of adapting to feedback. Kate also provides practical advice for aspiring entrepreneurs, emphasizing the value of testing, learning, and growing through every experience.

Check out 100ml for the latest updates, and be sure to follow them on TikTok and Instagram for more content and behind-the-scenes insights.

Kate uses Snov.io as a go-to tool for email discovery.

For more on approachable A/B testing, check out this episode of the Paire Podcast: Listen on Spotify.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP29: Building the Perception of a $50mm Business Through Brand with Meghan Martin from Funk It Wellness

Wed, 06 Aug 2025 12:00:00 +0200

In this episode of Customer Growth Sessions, Meghan Martin, Brand Director at Funk It Wellness, discusses the company's focus on women's hormone health through food-based supplements. She shares insights on creating a strong brand strategy, visual identity, and credibility.

Meghan also talks about the balance between education and engagement in their content approach and offers advice on DIY branding and when to hire experts.

Get to know Funk It Wellness and connect with Meghan on LinkedIn to follow her journey.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP28: Marketing Attribution and the Marketing Metrics You Need to Know with Derek Rasmussen from Outdoor Vitals

Wed, 30 Jul 2025 12:00:00 +0200

In this episode, Pat interviews Derek Rasmussen, Marketing Director at Outdoor Vitals. Derek dives into what most brands get wrong about marketing budgets, how to attribute revenue across multiple marketing channels, and the crucial financials you need to know to succeed in marketing.

He shares Outdoor Vitals' journey from Amazon reliance, their use of Triple Whale for attribution, and their unique Live Ultralight Membership program.

Visit Outdoor Vitals for their latest gear and updates. Also, make sure to follow their YouTube channel and connect with them on Instagram, TikTok, and Facebook for more content!

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP27: Business Partnerships and Lessons from Failed Businesses with Vipul Lakhi from My Trio Rings

Wed, 23 Jul 2025 12:00:00 +0200

In this episode, Pat interviews Vipul Lakhi, the founder of My Trio Rings. Vipul discusses his unique jewelry brand, previous business ventures, the importance of choosing the right partners, and balancing work with personal life. He shares insights on making strategic decisions, tackling founder burnout, and achieving business growth.

Check out My Trio Rings to see their latest styles and updates.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP26: Bootstrapping a Technology Ecommerce Brand with Bryn Davis Williams and Jessica Bosman from DOUBL

Wed, 16 Jul 2025 12:00:00 +0200

In this episode of Customer Growth Sessions, Pat chats with Jessica Bossman and Brynn Davis Williams, co-founders of DOUBL.

They dive into DOUBL’s innovative process for automating the production of custom-fit clothing, their path to launching the business, and how they bootstrapped while building advanced technology.

They also discuss how they secured government grants, the critical role of accurate customer feedback, and their strategies for balancing the demands of startup life. Jessica and Brynn share insights on hiring effectively for technical roles as they scale their company.

Visit DOUBL and be sure to follow along on Instagram, TikTok, and Facebook to stay updated and learn more about their journey.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP25: Getting Acquired and Finding Success in In-Person Events with Eliza Trendiak of Lavoh

Wed, 09 Jul 2025 12:00:00 +0200

In this episode of Customer Growth Sessions, we talk to Eliza Trendiak of Lavoh. Eliza shares her journey from owning a hair salon to launching Lavoh, a reusable face cloth brand.

She discusses the challenges of selling her salon, the strategic shift to B2B, and the significance of in-person events for brand growth.

Eliza also provides valuable insights into hiring and delegating effectively. Get inspired by Eliza’s entrepreneurial journey and learn key business lessons.

Ready to explore? Visit Lavoh.com to discover their game-changing products.

Don't miss out! Follow Lavoh on Instagram, TikTok, and Facebook for updates.

Connect with Eliza on | Instagram | Facebook

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP24: Scaling Through UGC and Influencer Marketing with Olivia Stumpf from Oliver Logan

Wed, 02 Jul 2025 12:00:00 +0200

In this episode of Customer Growth Sessions, Pat chats with Olivia Stumpf, the Partnerships and Social Media Manager at Oliver Logan.

Olivia explains the brand's focus on timeless, comfortable denim and shares insights into their effective use of user-generated content and influencer marketing.

She discusses building meaningful partnerships, identifying red flags, legal considerations, and tracking the success of marketing campaigns.

Visit their Oliver Logan official website to learn more about the products.

Olivia recommended Refunnel as a powerful tool she actively uses, definitely worth checking out!

And don’t forget to like and follow Oliver Logan on Instagram, TikTok, and Facebook to stay updated with her latest insights and content!

Also, be sure to follow Olivia Stumpf on Instagram for even more inspiration and updates.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP23: How to Nail the PR Side of a Product Launch with Yoav Shalev of Tap With Us

Wed, 25 Jun 2025 12:00:00 +0200

In this episode of Customer Growth Sessions, Pat sits down with Yoav Shalev, the CMO over at Tap With Us, to discuss how to nail the PR side of a product launch.

Tap With Us has developed a wearable controller that allows users to input into any device using finger taps and gestures, designed for controlling audio, scrolling content, or typing into devices.

Yoav shares his expertise on how Tap With Us achieved significant press coverage by strategically crafting their launch story and targeting key amplifiers in the media landscape.

In addition to his role at Tap With Us, Yoav also runs PingBell — a tool designed to ensure you never miss shipping an order and more.

Head over to tapwithus.com to discover their innovative products.

Plus, gain more insights from Yoav directly on his official website.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP22: The Minimum Viable Product Path to Ecommerce Success with Andy Fine from Sartoro

Wed, 18 Jun 2025 12:00:00 +0200

In this episode of Customer Growth Sessions, Pat interviews Andy Fine, founder of Sartoro, an all-online custom suit brand. Andy shares his unique entrepreneurial journey, moving from finance to e-commerce, and the pivotal decision to establish manufacturing in Vietnam. He discusses the evolution of his business from an initial proof-of-concept brand to Sartoro, emphasizing a commitment to delivering elevated quality and customer experience. Andy also provides insights into effective marketing strategies, including focused paid acquisition channels and a contrarian view on extensive A/B testing. Want to know more about Sartoro? Check out their latest updates on Instagram, Facebook, and TikTok. Discover their latest collections and learn more at sartoro.co You can book a free suit consultation to meet with their team for help with decisions, sizing, or any questions.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP21: Scaling an Apparel Brand Through Live Shopping + Inclusivity with Tori Wells from Feline Apparel

Wed, 11 Jun 2025 12:00:00 +0200

In this episode of Customer Growth Sessions, Pat interviews Tori Wells, founder of Feline Apparel, a women's luxury athleisure brand.

Tori shares her journey starting in the business in 2018, inspired by her fashion background and the need for inclusive, stylish activewear. She discusses key business strategies such as live shopping on TikTok, limited product launches, and her college pop-up tour initiative aimed at empowering young women.

Want to know more about Feline Apparel?

Check out their latest updates and styles on Instagram, TikTok, and Facebook.

For more information and updates, be sure to visit their official website.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP20: An Approachable Way to A/B Test Everything with Nathan Yun from Paire

Wed, 04 Jun 2025 12:00:00 +0200

In this episode of Customer Growth Sessions, Pat interviews Nathan Yun, co-founder and CEO of Paire, an Australian basics clothing brand.

Nathan shares how Paire uses fabric technology to create functional, comfortable, and sustainable products. He discusses the brand's early growth hacking strategies, including AB testing and unique PR approaches, that led to its success.

Helpful Tools Mentioned in This Episode:

👉 Visit the Paire website to learn more, and connect with Nathan and Rex on Instagram and TikTok for more updates and behind-the-scenes content!

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP19: Transitioning from Corporate to Starting a DTC Business with Ally Weiss from Grip Baby

Wed, 28 May 2025 12:00:00 +0200

In this episode of Customer Growth Sessions, Pat interviews Ally Weiss, founder of Grip Baby, an innovative infant crawling support onesie. Ally discusses transitioning from her job at Google to entrepreneurship, covering financial challenges, the importance of IP, and customer feedback. She shares strategies for growing her Instagram following and provides a sneak peek into upcoming Grip Baby products. This episode offers valuable insights for aspiring entrepreneurs and parents.

To learn more, visit Grip Baby and follow along on Instagram

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP18: Corey Maynard on Licensing, Building BCKR, and Learning the Hard Way

Wed, 21 May 2025 12:00:00 +0200

In this episode of Customer Growth Sessions, Pat talks with Corey Maynard, CEO, and founder of BCKR, a startup focused on high-end performance fan apparel.

Corey discusses his background, lessons learned from his years as CMO for large brands like YETI Coolers, the challenges of trademarking, navigating licensing deals with universities, and premium market positioning. Learn how BCKR aims to revolutionize fan gear by integrating high-quality materials and design.

To learn more, visit bckr.com and follow along on Instagram

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP17: Hiring and Delegating Effectively to Grow from Etsy Side Project to 30+ Employees with Mike Yarbrough from Rustic & Main

Wed, 14 May 2025 12:00:00 +0200

In this episode of Customer Growth Sessions, Pat Ahern sits down with Mike Yarbrough, Founder and CEO of Rustic and Main: A handcrafted jewelry brand that started as a garage hobby and has grown into a thriving company with over 30 employees creating story-driven rings from reclaimed and historic materials.

We talked about scaling a handmade product business, building a culture around craftsmanship, and using AI for hiring smarter. If you’re interested in creating strong brand foundations or want to rethink how you lead and delegate, this one’s for you.

To learn more, visit Rustic and Main and follow them on Instagram and YouTube.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 EP16: The Social Media Strategy Behind Brevite’s 2.5M+ Followers with Co-Founder Brandon Kim

Wed, 07 May 2025 12:00:00 +0200

In this episode of Customer Growth Sessions, Pat Ahern sits down with Brandon Kim, Co-Founder and CEO of Brevite: A backpack brand that evolved from a college Kickstarter project into a direct-to-consumer powerhouse boasting over 2.5 million followers across social platforms.

Visit Brevite & follow them on Instagram, YouTube, and TikTok

We talked about growing Brevite’s TikTok presence—if you want to dive deeper into TikTok strategy, check out our episode with David Casey of VIX Media.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 E15: Balancing Exclusivity and The Customer Experience: Scaling NCMPRBL Through Limited Releases with Dr. Mario McCoy

Wed, 30 Apr 2025 12:00:00 +0200

Dr. Mario McCoy, founder and creative director of NCMPRBL, joins Customer Growth Sessions to talk about building a premium minimalist brand rooted in culture, confidence, and intentional design.

He shares how a childhood love for accessories turned into a watch and eyewear company known for its limited releases, how exclusivity can actually deepen customer loyalty, and the way NCMPRBL leans into transparency while staying true to their brand’s mission.

We also dig into how Mario uses social platforms to nurture community and why “don’t be regular” is more than just a tagline.

Visit and Learn more about NCMPRBL

Make sure to follow NCMPRBL on Instagram and LinkedIn

Check out the virtual try-on feature for their eyewear and watches

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 E14: The “Second Half of the Equation”: Keeping Your Spot on Shelves of Big Retailers with Kyle Berner from Feelgoodz

Wed, 23 Apr 2025 12:00:00 +0200

In this episode, we delve into the world of sustainable lifestyle brands with Kyle Berner, Founder & CEO of Feelgoodz.

Gain insights into the journey of creating and scaling Feelgoodz, a company specializing in footwear and accessories made in countries like Vietnam, Thailand, Turkey, Nepal, and India. Learn how a backpacking trip inspired Kyle to start the business and hear about the challenges and successes experienced along the way, including securing a deal with Whole Foods.

Visit and learn more about Feelgoodz .

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 E13: Nicole Krantz Bernstein on How Meems Turned In-Person Events into a Growth Engine

Wed, 16 Apr 2025 12:00:00 +0200

In this episode, we delve into the world of e-commerce and brand building alongside Nicole Krantz Bernstein, Founder & CEO of Meems.

Gain insights into the strategies and techniques used to effectively scale an e-commerce business, with practical advice about bootstrapping, engaging in-person events, effective customer service, and utilizing customer feedback for business growth.

Make sure to explore further resources and follow Nicole for more valuable content and updates.

Learn more about Meems and follow on Instagram

Check out Ecoenclose, the packaging brand Nicole uses for their products.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 E12: Beyond Borders: How Alberto Benhamu Used Amazon to Expand Shoozas Internationally

Wed, 09 Apr 2025 12:00:00 +0200

In this episode, Alberto Benhamu, Co-Founder of Shoozas, shares his journey of expanding a shoe care brand internationally through Amazon FBA. He discusses how leveraging Amazon’s fulfillment network simplified ecommerce operations and allowed Shoozas to grow in 10+ countries.

He covers topics like early challenges, rapid international expansion, managing inventory across multiple markets, and using data tools to stay ahead of competitors.

Discover more about Shoozas at shoozas.com and connect with Alberto on LinkedIn or via email at Jungle Scout and Helium 10 to optimize your Amazon strategy.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 E11: How to Balance Inventory in a Bootstrapped Ecommerce Business with Laura Berens from Love and Fit

Wed, 02 Apr 2025 12:30:00 +0200

In this episode, we delve into the world of e-commerce and brand building alongside Laura Berens, Founder & CEO of Love and Fit.

Gain insights into the strategies and techniques used to effectively scale an e-commerce business, with practical advice about bootstrapping with zero-interest credit cards, managing inventory and cash flow, leveraging paid ads, and overcoming common challenges in the e-commerce space.

Make sure to explore further resources and follow Laura for more valuable content and updates.

Learn more about Love and Fit at loveandfit.com and connect with Laura at itslauraberens.com

Follow Laura on Instagram: @ecomwithlaurab
Follow Love and Fit on Instagram: @loveandfitshop
Follow Love and Fit on TikTok: @loveandfitshop

Check out ShipStation at shipstation.com

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 E10: Leather and Leadership: Lessons from Saddleback Leather’s Founder Dave Munson

Wed, 26 Mar 2025 12:50:00 +0100

In this episode, Dave Munson, founder and CEO of Saddleback Leather, discusses his journey from starting the company in Mexico to creating high-quality leather bags that are now sold throughout the world.

He covers topics like early challenges, rapid growth, the importance of delegation, and balancing business success with personal fulfillment.

Discover more about Saddleback Leather and follow them on Instagram and YouTube.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 E9: Keep it Simple: Maximizing Meta Ads for Ecommerce with Axel Axelsson from Bright Spot Media

Wed, 19 Mar 2025 10:20:00 +0100

In this episode, we delve into the dynamic world of Meta Ads for ecommerce alongside industry expert Axel Axelsson, Founder of Bright Spot Media.

Gain insights into the strategies and techniques used to effectively scale your ecomerce business through Meta Ads, with practical advice about how to create assets for ads, common mistakes Axel sees, and more.

Make sure to explore further resources and follow Axel for more valuable content and updates.

Learn more about Bright Spot Media and Connect with Axel on Instagram and Linkedin.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 E8: From Authenticity to Sales: Caroline Priebe’s Guide to Presale Success on a Budget

Wed, 12 Mar 2025 12:35:00 +0100

In this episode of Customer Growth Sessions, Pat Ahern interviews Caroline Priebe, the CEO and founder of Driftless Goods, an online marketplace focused on plastic-free, regenerative wool products.

Caroline shares the inspiration behind the brand, stemming from her extensive background in sustainable fashion and her desire to create eco-friendly performance wear.

She details the challenges and successes of launching the brand on a limited marketing budget, the importance of authenticity in marketing, and the surprising media coverage Driftless Goods received from major publications. Caroline also provides valuable advice for aspiring entrepreneurs looking to build a genuine and impactful brand.

Learn more about Driftless Goods and connect with Caroline for collaborations and to explore their eco-friendly wool products.

Connect with Caroline on Substack and Follow Driftless Goods on TikTok & Pinterest.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 E7: Smashing Imposter Syndrome and Building Your Brand with MacKenzie Morris

Wed, 05 Mar 2025 12:15:00 +0100

In this episode of Customer Growth Sessions, Pat Ahern sits down with MacKenzie Morris, a business coach and visibility strategist.

MacKenzie shares her entrepreneurial journey, from launching multiple businesses to helping others build their personal brands. She offers valuable insights into effective content strategies, the power of lead magnets, and how to overcome fear and imposter syndrome as an entrepreneur.

Discover more about MacKenzie Morris by visiting her website,
and don’t forget to follow her on Instagram and Facebook!

Enjoyed the episode? Subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 E6: Selling Period Underwear & Smashing Stigmas: How Revol Cares is Changing the Game

Wed, 26 Feb 2025 12:04:00 +0100

In this episode of Customer Growth Sessions, Pat Ahern interviews Mayo Santos, the CRO and co-founder of Revol Cares.

Mayo discusses the initial challenges and strategies of generating sales and growing the business with co-founder Sarah in the early days, from meeting at a farmers market to scaling to major retail success.

They dive into effective sales tactics, the importance of in-person events, overcoming taboos around period products, and navigating online marketing through Facebook and other platforms.

Check out Revol Cares to see their innovative products in action!

S2 E5: How to Build a Loyal Community (+ Customer Base) with Kelly Moffat of Kirrin Finch

Thu, 20 Feb 2025 14:19:33 +0100

In this episode of Customer Growth Sessions, Pat Ahern interviews Kelly Moffat, the COO and co-founder of Kirrin Finch, a pioneering apparel brand specializing in menswear-inspired clothing for women, trans, and non-binary individuals. Kelly discusses the brand’s unique journey, from launching on Kickstarter to becoming a mainstay in the niche fashion industry.

Discover more about Kirrin Finch and don't forget to follow them on Instagram

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 E4: The Ins and Outs of Creating High Quality Clothing with Katya Eckert of A DOMANI

Thu, 13 Feb 2025 13:38:01 +0100

In this episode of Customer Growth Sessions, Pat Ahern interviews Katya Eckert, the founder of A DOMANI.

Katya shares her journey of creating A DOMANI, a sustainable sleepwear brand. She discusses the behind-the-scenes process of taking apparel from idea to customer's front door, including determining the right type of fabric and finding a great manufacturer.

Learn more about A DOMANI and connect directly with Katya for collaborations and to try out their innovative sleepwear.

Connect with Katya on Instagram and Facebook.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S2 E3: Hiring an SEO Company: Hiring for Fit (Part 2)

Wed, 05 Feb 2025 11:40:00 +0100

Today, we're taking a break from interviewing experts to bring you our next episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms.

This episode is part 2 of our series on How to Hire an SEO Company. Missed part 1? Check it here.

In this episode of Customer Growth Sessions, Intergrowth Managing Partner, Pat Ahern, provides a comprehensive guide on what to consider when hiring an SEO agency. He emphasizes the complexity of SEO and the importance of asking the right questions to vet potential agencies. This episode focuses on specific questions to ensure you hire the right agency for your business' unique needs.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

See https://intergrowth.com/seo/how-choose-seo-agency/ for more.
Follow Pat on LinkedIn

S2 E2: Hiring an SEO Company: Hiring for Quality (Part 1)

Wed, 29 Jan 2025 11:17:00 +0100

Today, we're taking a break from interviewing experts to bring you our next episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms.

Keep an eye out for Part 2, where we'll discuss how to decide between two reputable SEO companies to decide which is the right fit for you.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

See https://intergrowth.com/seo/hiring-seo-company/ for more.
Follow Pat on LinkedIn

S2 E1: From Algorithms to Ad Budgets: David Casey from Vix Media Breaks Down TikTok Marketing

Wed, 22 Jan 2025 12:43:00 +0100

In this episode of Customer Growth Sessions, Pat Ahern interviews David Casey, the founding partner of Vix Media.

David shares his deep insights into TikTok marketing strategies, algorithm-based content's significance, and the importance of effective ad budgeting.

David explores why businesses should use TikTok, the advantages for B2B sectors, and practical tips for creating engaging TikTok content.

He discusses the benefits of Spark Posting and TikTok’s Creative Challenge to help amplify reach. Additionally, David touches upon future digital marketing technologies that excite him.

Learn more about Vix Media and join their free Discord for consultations.

Connect with David on LinkedIn.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E32: Building the Next Healthcare Revolution: Insights from Elo Health’s Ari Tulla

Thu, 09 Jan 2025 13:02:00 +0100

In this episode, Ari Tulla, the CEO of Elo Health, shares his expertise in personalized nutrition and the intersection of AI and healthcare.

Ari explores why he is so passionate about nutrition, the origins and mission behind starting Elo Health, and the challenges he's faced in building Elo Health and Luminary Vitamins.

He also delves into his personal growth story of founding multiple businesses, providing valuable insights and inspiration.

Learn more about Elo Health and Luminary Vitamins.

Connect with Ari on LinkedIn.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E31: The Missing Layer in E-commerce Retention: Phone Sales with Consio's Philippe Roireau

Mon, 30 Dec 2024 13:30:00 +0100

Join host Pat Ahern in this interview with Philippe Roireau, the co-founder of Consio. Philippe shares his expertise in using phone sales to boost e-commerce retention and engagement.

He offers insights on best practices for launching a phone channel for ecommerce, the hidden benefits of calling past customers, when to make phone calls to potential customers, and how founders should think about hiring for this role.

Philippe also discusses how Consio turns abandoned checkouts and churned subscribers into loyal customers.

Connect with Philippe and Consio:

Visit the website: consio.ai

Email: phil@consio.ai

Stay connected by linking with Philippe on LinkedIn.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E30: Google Ads Mastery: Transform Your Campaigns with Dan Wood from Break Digital

Wed, 18 Dec 2024 12:30:00 +0100

In this episode, Dan Wood, the founder of Break Digital, shares his expertise in Google Ads.

He explores effective strategies for optimizing Google Ads campaigns, offering valuable insights on common pitfalls and best practices. You’ll gain practical tips for setting up conversion tracking, choosing the right keywords, targeting your audience, and integrating other advertising methods to maximize your ROI.

Dan also opens up about his journey and shares his strategies for using Google Ads to elevate and grow your business.

Connect with Dan and Break Digital:

Visit the website: breakdigital.com
Email: dan@breakdigital.com
Follow him on LinkedIn

If you're looking to enhance your online advertising strategy, be sure to check out Break Digital’s free Google Ads training and workshops.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E29: Chase Johnson on the Power of Video Content in Growing Your Brand

Wed, 11 Dec 2024 12:10:00 +0100

In this episode, Chase Johnson, the founder of Bloom Creativ, shares his expertise in video production. He explores the key differences between professional and DIY video content, offering valuable insights on the pros and cons of each. You’ll gain practical tips for creating captivating videos, crafting compelling stories, selecting the right talent, and effectively planning your video projects.

Chase also opens up about his personal journey and shares his strategies for using video to elevate and grow your brand.

Connect with Chase and Bloom Creativ:

Visit the website: bloomcreativ.com
Email: chase@bloomcreativ.com
Follow on Instagram: @bloomcreativ

If you're looking for studio space for your next video project, check out Peerspace for a wide range of creative locations (this is the platform Chase uses to rent out their office during non-business hours).

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E28: From Concept to Coverage: Mickie Kennedy’s Guide to Effective Press Releases

Mon, 02 Dec 2024 13:12:00 +0100

Join us for an enlightening session with Mickie Kennedy, President and Founder of eReleases.

In this episode, Mickie shares his expertise on the importance of press releases for businesses, how to craft a compelling story that captures national media attention, and practical tips for leveraging press releases to build credibility and grow your brand.

Discover the art of engaging journalists, creating data-driven press releases, and effectively timing your media push. Plus, learn about valuable resources and strategies to boost your PR efforts.

Connect with Mickie Kennedy and eReleases:
Learn more about eReleases and connect with Mickie on LinkedIn or visit their website at eReleases.com.

You can also reach eReleases directly via email at info@ereleases.com.

Follow eReleases on X and Facebook.

Free Masterclass:
Sign up for the free masterclass at eReleases.com/plan to learn how to maximize your press release efforts and gain local media attention.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E27: Pivoting Your Ecommerce Business with Jon Mason, founder of SwingJuice

Tue, 19 Nov 2024 12:39:00 +0100

Join us today for an exclusive interview with Jon Mason, the Creative Director and Founder of SwingJuice. In this insightful conversation, Jon shares his remarkable journey from running an energy drink business that reached 300 stores to launching a thriving golf apparel brand.

Discover the pivotal moments that inspired his transition, how he smoothly wound down his energy drink venture, and the strategic approaches he employed to successfully promote his new apparel line.

Learn more about Jon Mason and SwingJuice.

Connect with Jon on Instagram and Linkedin

Don’t forget to follow SwingJuice on Facebook and X.com for the latest updates!

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E26: SEO Shorts: Customer Acquisition Content

Thu, 07 Nov 2024 17:40:06 +0100

Today, we're taking a break from interviewing other experts to bring you our next episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms.

We often see brands wasting money creating content that doesn't align with their business goals. With this episode, we're discussing the only three types of content that businesses should be creating to acquire customers. We call it "Customer Acquisition Content."

Intergrowth Managing Partner, Pat Ahern, gives the full breakdown on what Customer Acquisition Content is and how to get started creating content that brings new customers to your business.

See https://intergrowth.com/content-marketing/content-strategy-components/ for more.
Follow Pat on LinkedIn.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E25: ICPs and Go-to-Market Strategies with Melissa Hollis of Taylor Street Collective

Mon, 28 Oct 2024 15:20:22 +0100

Join us today for an interview with Melissa Hollis, Co-Founder and CEO of Taylor Street Collective.

Melissa delves into the critical aspects of defining ICPs, and buyer personas, and building effective go-to-market strategies for startups and solo marketing teams.

She discusses the fundamentals of persona development, the importance of knowing your ideal customer, and practical advice for navigating limited marketing budgets.

Learn more about Taylor Street Collective and connect with Melissa on LinkedIn or via their website at taylorstreetco.com. You can also reach Taylor Street Collective via email at info@taylorstreetco.com.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E24: Building + Elevating Your Brand Identity with Jordan Obinger, Creative Director at Edition Studios

Mon, 14 Oct 2024 14:57:05 +0200

Join us today for an interview with Jordan Obinger, Creative Director and Founder at Edition Studios.

Jordan delves into the critical aspects of building and elevating brand identity for businesses. He discusses the fundamentals of brand creation, the importance of visual identity, and effective ways to differentiate your brand in competitive markets.

Learn more about Edition Studios and connect with Jordan on Instagram or via their website at editionstudios.com.

You can also reach them via email at hello@editionstudios.com.

Explore these resources for insights into branding and identity creation:

Pinterest: A platform to gather inspiration and visualize brand elements through mood boards.
Milanote: A tool for creating collaborative visual boards, timelines, and brainstorming sessions.
Figma: A design platform for wireframing, web design, and collaborative projects.
Canva: An accessible tool for designing brand elements, perfect for those without a design background.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E23: Elevating Customer Service for Ecommerce: A Deep Dive with Alex Holmes from Influx

Tue, 01 Oct 2024 10:46:45 +0200

Join us today for an interview with Alex Holmes, Chief Growth Officer at Influx. Alex delves into the critical aspects of building and scaling a customer experience (CX) strategy for ecommerce businesses. He discusses the importance of early CX planning, essential metrics for measuring success, and the role of both AI tools and human management in creating an exceptional CX system. Learn more about Influx and connect Alex on Linkedin Explore these resources for insights into customer support and managing CX teams:

Support Driven is a Slack community for customer support professionals, providing networking opportunities and access to valuable discussions.
Fractional Talent by Influx connects you with part-time fractional operators for customer service and operational support. For insights on how eCommerce brands can boost star ratings with Influx, check out this Influx blog post.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E22: How Ecommerce Brands Can Scale Through Limited Release Product Launches with Audrey Fairbrother, Content Marketing Manager at EQL

Tue, 24 Sep 2024 12:46:46 +0200

In this episode of Customer Growth Sessions, we welcome Audrey Fairbrother, the Content Marketing Manager at EQL, to speak about limited product launches.

Audrey shares her expertise on the concept and execution of limited product launches, providing insightful strategies for both established and emerging brands.

Connect with Audrey Fairbrother on Linkedin
For more information follow EQL and visit their website
Download EQL's free launch strategy guide.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E21: How to Launch an Influencer Marketing Program from Scratch with Yash Chavan, Founder of SARAL

Tue, 10 Sep 2024 14:48:32 +0200

In this episode of Customer Growth Sessions, Pat chats with Yash Chavan, CEO and founder of SARAL, about building effective influencer marketing campaigns. Yash outlines a six-step framework, covering everything from finding the right influencers to creating compelling offers and nurturing long-term relationships. Tune in for essential tips whether you’re a B2C or e-commerce business looking to amplify your marketing efforts.

Learn more about SARAL and get in touch with Yash on LinkedIn.

Don't miss the exclusive 14-day trial offer from SARAL.

Access SARAL's our six-step system for building an influencer marketing program here.

For die-hard fans, explore the Chrome extension from SARAL.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E20: From Startup to Success: Jim Simon on the Evolution of JiMMYBAR!

Thu, 29 Aug 2024 11:33:00 +0200

Join us today for an interview with Jim Simon, the founder of JiMMYBAR!, a family-owned company known for its healthy food products. Jim dives into the challenges and strategies of running a family business in the competitive CPG industry.

Discover how JiMMYBAR! has evolved over the years, from its unique go-to-market strategies to navigating supply chain control, all while staying profitable. Learn valuable lessons on entrepreneurship, funding, and innovation in this insightful conversation.

For more information, visit Jimmybars.com or contact Jim directly at jim@jimmybars.com.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E19: The Podcast on How to Start a Podcast with Miklós Kovács, founder + CEO of Gracing Media

Tue, 20 Aug 2024 09:30:00 +0200

Join us today for an interview with Miklós Kovács, founder and CEO of Gracing Media, and an early inspiration behind the Customer Growth Sessions podcast.

Miklós does a deep dive into the benefits of podcasting for businesses and how to successfully launch a podcast to promote your brand. He shares his insights on everything from choosing the right equipment, to finding compelling topics, to promoting and distributing your podcast effectively.

Discover the strategies that have helped him and his clients create impactful and engaging podcasts. Learn about the pivotal moments in his podcasting journey and the wisdom he wishes to share with new podcasters.

Learn more about Gracing Media and connect Miklós on Linkedin.

For those new to podcasting, he recommends this microphone (it's also the same microphone that our host, Pat Ahern, uses to record his podcast episodes).

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E18: Better Product Development Through Live Shopping with Marcy McKenna, Founder of Live Shopping Academy

Wed, 07 Aug 2024 13:00:00 +0200

Join us today for an interview with live shopping expert, Marcy McKenna, a serial entrepreneur and the creator and founder of Live Shopping Academy.

Marcy does a deep dive into the benefits of live shopping for ecommerce brands and how to successfully launch a live shopping campaign for your business, while also diving into her entrepreneurial journey.

Discover the pivotal moment that propelled her into the world of live shopping and learn about her passion for helping brands tap into this powerful sales channel.

Visit Live Shopping Academy to learn more, and be sure to check out Marcy's YouTube channel. A few videos in particular that would be great to explore:

Special Offer:

Marcy has an exclusive offer just for our viewers and listeners: a comprehensive course from the Live Shopping Academy.

Use the code "intergrowth100" to save $100 on Live Shopping Academy.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E17: How Emerging Brands Can Grow Through Influencer Marketing with Amber Caro, Founder of Marketbite

Fri, 26 Jul 2024 15:59:27 +0200

In this episode of Customer Growth Sessions, Amber Caro, founder of Marketbite, shares strategies on influencer marketing for emerging brands. Learn about selecting influencers, commission structures, and leveraging platforms like TikTok and Shopify.

To run influencer marketing campaigns, Amber recommends using https://www.getsaral.com/.

For more insights, visit Marketbite or contact her via email at amber@mktbite.com or on Linkedin.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E16: How to Invest in New Technology for Your Ecommerce Business with Lauren Linzer and Dusty Fields from Tonic

Tue, 16 Jul 2024 17:05:51 +0200

In this episode of Customer Growth Sessions, we sit down with Dusty Fields, Mobile Lead at Tonic, and Lauren Linzer, Director of Solutions at Tonic. We discuss Tonic’s approach to custom technology solutions, how e-commerce businesses should consider technology investments, and the process of building effective mobile applications.

Get in touch with Tonic to learn more, or by contacting Lauren directly: lauren.linzer@hellotonic.com.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E15: Selling Internationally: International Logistics with Ammar Moiz, CEO and Founder of Mayple

Fri, 05 Jul 2024 12:30:23 +0200

In this episode, Pat interviews Ammar Moiz, founder and CEO of Mayple. They discuss how Mayple's digital logistics platform helps e-commerce brands expand globally, focusing on how brands can effectively manage international shipping.

Ammar shares strategies for overcoming common challenges in global logistics, explains key milestones for international growth, and highlights tools and trends that benefit e-commerce businesses aiming to reach international markets.

To learn more about Mayple and to connect directly with Ammar, visit Mayple or reach out via email at ammar@mayple.com. You can also connect with Ammar on LinkedIn.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E14: Scaling a Franchise, Brick and Mortar vs. Ecommerce, and Much More with Erin Casey Wolf, Co-Franchisor of Bella Bridesmaids

Tue, 18 Jun 2024 11:07:19 +0200

Join us today for an inspiring session with Erin Casey Wolf, co-franchisor of Bella Bridesmaids. Erin shares the story of Bella Bridesmaids' humble beginnings, which started from a less-than-ideal shopping experience for her own wedding and has grown into a trusted name in the bridal industry.

Erin discusses how Bella Bridesmaids has expanded into a successful franchise with over 40 locations across the U.S., all renowned for their exceptional customer service.

Learn how the brand continuously adapts to market changes and stays connected to customer needs to remain relevant.

Visit bellabridesmaids.com to learn more. Want to know more about Bella Bridesmaids? Connect with Erin on Instagram, X, and Facebook.

P.S. Here's the link to the headband that Erin was wearing during this episode.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E13: Acquiring Your First $1,000 in Ecommerce Sales with Greg Rollett, Head of Brand Growth at Grommet

Mon, 03 Jun 2024 15:17:10 +0200

Today, we're talking early-stage customer acquisition with Greg Rollett, the Head of Brand Growth at Grommet.

We talk through Greg's entrepreneurial journey, exploring his early ventures from starting a record label to his significant contributions in the digital marketing space.

Greg shares his experiences and strategies around customer acquisition, the power of content creation, and the importance of offer strategy for early-stage brands, with a particular focus on how brands can acquire their first thousand dollars in sales.

Visit Grommet.com for more information
Check out Areteshades.com, the sunglasses company Greg and his son launched
Looking to get in touch with Greg? Connect with Greg on LinkedIn or Instagram

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E12: Building a Community-Driven Business with Jason Sealand, Founder & CEO of Mad Viking Beard

Thu, 23 May 2024 11:29:33 +0200

Today, join us for an enlightening conversation with Jason Sealand, founder and CEO of Mad Viking Beard, as we explore the unique origins and entrepreneurial journey of the company. Jason shares captivating stories about the brand's inception, inspired by his great-grandfather, a Swedish immigrant known as 'the Mad Viking.' Discover how a simple beard-growing contest among friends sparked the creation of a flourishing beard care brand.

Learn about the brand's deep connection to community and charity, the strategic use of social media for effective brand building, and valuable insights into navigating the challenges of e-commerce.

Interested in learning more about Mad Viking Beard? Visit madvikingbeard.com or connect with them on Facebook:

https://www.facebook.com/groups/275112825992965/335293733308207/

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E11: Email Segmentation with George Kapernaros, Owner of YOCTO Agency

Tue, 14 May 2024 14:24:57 +0200

Today, we're delving into the world of email marketing with George Kapernaros, the founder of YOCTO Agency.

George shares insights on email segmentation, workflows for different customer segments, common mistakes in email marketing, and recommendations for building effective email campaigns.

Looking to connect with George? Visit the YOCTO Agency website or reach out to George on Linkedln.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E10: Scaling a Business Through Community Education with Bill Spohn, President and CEO of TruTech Tools

Tue, 23 Apr 2024 16:15:42 +0200

Today, join us for an insightful discussion with Bill Spohn, President and CEO of TruTech, as we delve into the world of HVAC and building science technology. Bill shares his expertise on customer growth, business strategies, and community building in the HVAC industry.

Explore how Bill's journey in the industry has led to success and innovation in the field.

Looking to get in touch with Bill? Learn more about Bill Spohn visit trutechtools.com website

or send him an email: bill@trutechtools.com

connect with him directly on LinkedIn www.linkedin.com/in/billspohn/

Currently working in HVAC? Join the BetterHVAC community to help shape the future of HVAC.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E9: Scaling Your Email Lists with Damon Didier, the Founder of Win at Ecommerce

Tue, 09 Apr 2024 14:14:22 +0200

Today, we're exploring the world of retention marketing with Damon Didier from Win at Ecommerce.

Damon discusses the importance of email marketing and retention strategies for e-commerce businesses, sharing valuable insights on customer acquisition, first-party data, automation, and deliverability. Learn how to optimize your email marketing efforts and drive customer engagement for better results.

Looking to connect with Damon?

Visit https://winatecommerce.com/ for more information, or reach out to Damon on LinkedIn.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E8: Community-Driven Business Growth with Bastian Kröhnert-Ferron, Founder of Mammutmarsch

Wed, 27 Mar 2024 16:42:58 +0100

Today, we're talking about community-driven business growth with Bastian Kröhnert-Ferron, Founder of Mammutmarsch.

Bastian shares the inspiring journey of creating and scaling extreme hiking events from a small gathering to large community-driven experiences pushing participants beyond their limits. He delves into the significance of building a robust community, the challenges and triumphs of expansion, and the innovative strategies implemented for growth and engagement.

Looking to learn more about Mammutmarsch? Connect with Bastian on LinkedIn or Instagram, and visit the Mammutmarsch website to learn about participating in your first event.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E7: Starting an Ecommerce Business with Ramin Ramhormozi, Managing Partner at SKU Agency

Tue, 12 Mar 2024 16:03:02 +0100

Today, we're talking about how to start an ecommerce business with Ramin Ramhormozi, the Managing Partner at SKU Agency.

We discuss primary considerations before launching your first website, scaling up manufacturing, and more.

Looking to get in touch with Ramin? Learn more about The Ecommerce Revolution community here or connect with Ramin on LinkedIn.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E6: How to Build [+ Systematize] an Influencer Marketing Campaign with Johan Jedåker, Founder of Better Support

Mon, 04 Mar 2024 15:53:02 +0100

Today, we're talking through how you can build and systematize an influencer marketing campaign with Johan Jedåker, the Founder of Better Support.

Johan shares guidance on how to find influencers to partner with, common mistakes he sees in influencer marketing, benchmarks for how much to expect to pay for a campaign, and much more.

Looking to get in touch with Johan? Learn more about Better Support on their website, or contact Johan directly via email or LinkedIn.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E5: How to Design + Prioritize CRO Experiments with with Nils Koppelmann, Experimentation Consultant at 3tech

Thu, 22 Feb 2024 17:53:39 +0100

Today, we're talking through Holistic CRO with Nils Koppelmann, Experimentation Consultant at 3tech.

Nils shares his guidance on how to design and prioritize CRO experiments to grow your business, talking through the intersection of customer development and conversion rate optimization to learn about your customers to improve your product and website experience.

Looking to get in touch with Nils? Connect with him directly on LinkedIn and subscribe to his newsletter, Experimentation Tuesday.

A few additional sources Nils recommends on the podcast:

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E4: SEO Shorts: The SEO Road Trip — Explaining the Principles of SEO

Fri, 16 Feb 2024 15:06:39 +0100

Today, we're taking a break from interviewing other experts to bring you our first episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms.

We're discussing the 3 core principles of SEO: Relevancy, Authority, and Crawlability. Our Managing Partner, Pat Ahern, explains these principles by equating them to a road trip.

See https://intergrowth.com/seo/principles/ for more
Follow Pat on LinkedIn

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

S1 E3: Google Ads Performance Max Campaigns with Jim Hammerel, CEO of Xtropy

Fri, 02 Feb 2024 16:37:00 +0100

Today, we're talking through Google Ads Performance Max (PMax) campaigns with Jim Hammerel, CEO of the Google Ads agency, Xtropy.

Jim dives into the pros and cons of PMax, what types of businesses see the best results from it, and how to effectively drive results with PMax. Jim also shares a secret script that can be used to uncover hidden data from your PMax campaign: https://github.com/agencysavvy/pmax.

Looking to get in touch with Jim? Learn more about Xtropy here, or connect with him directly on LinkedIn.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.