https://insync-ooona-a.podbean.com

Insights and stories from the media localization world.

Step into the heart of media localization through honest conversations with the people behind the workflows. InSync brings diverse voices together, from industry professionals to academic researchers, to explore the challenges, ideas, innovations and stories that drive the field forward.

]]> Thu, 30 Apr 2026 02:04:01 -0300 https://podbean.com/?v=5.5 en Copyright 2026 All rights reserved. Business 1440 episodic Staying InSync - Insights and stories from the media localization world OOONA OOONA No false https://pbcdn1.podbean.com/imglogo/image-logo/22223834/insync1400_jpg.jpg https://insync-ooona-a.podbean.com 144 144 E4: Aaron Bhugobaun on Why We Need to Stay Human and Liquid https://insync-ooona-a.podbean.com/e/e4-aaron-bhugobaun-on-why-we-need-to-stay-human-and-liquid/ https://insync-ooona-a.podbean.com/e/e4-aaron-bhugobaun-on-why-we-need-to-stay-human-and-liquid/#comments Thu, 30 Apr 2026 02:04:01 -0300 insync-ooona-a.podbean.com/daf6bed3-e82d-3c8e-b8ef-e6f51cda7ae2 What does it take to stay relevant in an AI-driven industry? In this episode, Aaron Bhugobaun explains why he sees AI as an industrial shift rather than just another tool, and why adaptability, networking, and continuous learning are essential. He reflects on the tension between speed, cost, and quality, talks about transparency in AI use, and argues that “being human” may become the most valuable skill in an AI-shaped future. He also shares his “crystal ball” view, making predictions about the future of media, localization, and content production – from shrinking film budgets to real-time AI video streams, hyper-personalized content, the convergence of linear content and gaming, hybrid workflows and more.

]]> What does it take to stay relevant in an AI-driven industry? In this episode, Aaron Bhugobaun explains why he sees AI as an industrial shift rather than just another tool, and why adaptability, networking, and continuous learning are essential. He reflects on the tension between speed, cost, and quality, talks about transparency in AI use, and argues that “being human” may become the most valuable skill in an AI-shaped future. He also shares his “crystal ball” view, making predictions about the future of media, localization, and content production – from shrinking film budgets to real-time AI video streams, hyper-personalized content, the convergence of linear content and gaming, hybrid workflows and more.

]]> OOONA false No 2921 4 full E3: Belén Agulló García on How to Build a Sustainable Future in the AI Localization Era https://insync-ooona-a.podbean.com/e/e3-belen-agullo-garcia-on-how-to-build-a-sustainable-future-in-the-ai-localization-era/ https://insync-ooona-a.podbean.com/e/e3-belen-agullo-garcia-on-how-to-build-a-sustainable-future-in-the-ai-localization-era/#comments Wed, 08 Apr 2026 03:56:58 -0300 insync-ooona-a.podbean.com/444567ed-82f8-36bf-9c53-8b9f9e704e1a In a world where AI is reshaping every industry, localization professionals cannot afford to stand still. In this episode, Dr. Belén Agulló García talks about her journey in the localization industry that led to her role of Executive Consultant of Innovation at Terra Localizations. She discusses automation vs. augmentation, AI applications in localization, content tiering and the risks of poor governance. She also introduces us to the AI Localization Think Tank she co-founded to help localization professionals make sense of the AI evolution through agenda-free knowledge sharing, and reflects on the AI ThoughtCon, the Think Tank's inaugural conference. A grounded conversation about how to shape the future of localization rather than let it happen to you.

]]> In a world where AI is reshaping every industry, localization professionals cannot afford to stand still. In this episode, Dr. Belén Agulló García talks about her journey in the localization industry that led to her role of Executive Consultant of Innovation at Terra Localizations. She discusses automation vs. augmentation, AI applications in localization, content tiering and the risks of poor governance. She also introduces us to the AI Localization Think Tank she co-founded to help localization professionals make sense of the AI evolution through agenda-free knowledge sharing, and reflects on the AI ThoughtCon, the Think Tank's inaugural conference. A grounded conversation about how to shape the future of localization rather than let it happen to you.

]]> OOONA false No 2532 3 full E2: Scott McCarthy & Simon Constable on AI, Dubbing and Audience Trust https://insync-ooona-a.podbean.com/e/in-sync-episode-2-simon-constable-and-scott-mccarthy/ https://insync-ooona-a.podbean.com/e/in-sync-episode-2-simon-constable-and-scott-mccarthy/#comments Mon, 06 Apr 2026 10:40:16 -0300 insync-ooona-a.podbean.com/d3cbc9c9-7f6f-3f45-b5af-afe805227b04 AI in media localization is here – but trust, transparency and talent are still catching up. Scott McCarthy, VP Localization at DreamWorks Animation, and Simon Constable, COO at Visual Data, join us for a candid conversation on the realities of using AI in dubbing, subtitling and accessibility, and why the human connection is the best way to manage risk. From partner selection to consumer trust, to the skills gap looming over the industry, we discuss where AI works and where it doesn’t, and why transparency is the most important thing we can do right now to drive the industry forward. 

]]> AI in media localization is here – but trust, transparency and talent are still catching up. Scott McCarthy, VP Localization at DreamWorks Animation, and Simon Constable, COO at Visual Data, join us for a candid conversation on the realities of using AI in dubbing, subtitling and accessibility, and why the human connection is the best way to manage risk. From partner selection to consumer trust, to the skills gap looming over the industry, we discuss where AI works and where it doesn’t, and why transparency is the most important thing we can do right now to drive the industry forward. 

]]> OOONA false No 2866 2 full E1: Toby Scales on Security, AI and the Future of Media https://insync-ooona-a.podbean.com/e/in-sync-episode-1-toby-scales/ https://insync-ooona-a.podbean.com/e/in-sync-episode-1-toby-scales/#comments Mon, 06 Apr 2026 10:38:47 -0300 insync-ooona-a.podbean.com/dfb3a46d-4313-3a0e-9de2-aebb57809ecd Hollywood has always danced between technology and creativity. For the debut episode of InSync, we dive into the technology side. Hosts Damián Santilli and Blanca Arias Badia sit down with Toby Scales from Google Cloud’s Office of the CISO to explore how AI is reshaping security in the Media & Entertainment vertical. We cover how AI supercharges security threats, the regulatory landscape around AI and IP, what media might look like in five years and the role of human storytellers. Tune in to listen to Toby’s advice for newcomers in the industry! 

]]> Hollywood has always danced between technology and creativity. For the debut episode of InSync, we dive into the technology side. Hosts Damián Santilli and Blanca Arias Badia sit down with Toby Scales from Google Cloud’s Office of the CISO to explore how AI is reshaping security in the Media & Entertainment vertical. We cover how AI supercharges security threats, the regulatory landscape around AI and IP, what media might look like in five years and the role of human storytellers. Tune in to listen to Toby’s advice for newcomers in the industry! 

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