In this episode of *Your Social Media Compass*, I sit down with Felipe Cofino, an experienced HR leader, LinkedIn Top Voice, content creator, podcast host, and author. We chat about how Felipe built a community of more than 36,000 followers on LinkedIn, why genuine relationship building beats the cold pitch, and how simple actions like commenting, engaging, and showing up consistently can lead to unexpected opportunities.

We also dive into AI and how it's changing HR, recruiting, content creation, and the way we work. Felipe shares why AI should be used as a tool to save time and support your skills without replacing your personality, creativity, or human touch.

Plus, we talk about experimenting with content, learning through trial and error, not obsessing over the algorithm, and why sometimes the posts you least expect are the ones that perform the best.

A huge thank you to Felipe for joining me and sharing so many great insights! Be sure to connect with him on LinkedIn and follow along with everything he's working on.

🔗 Connect with Felipe on LinkedIn: https://www.linkedin.com/in/felipe-cofino/

Website: www.jaclynbaker.com

Email: info@jaclynbaker.com

Book a consult: https://calendly.com/jaclynbaker/30min

Instagram: https://www.instagram.com/jbakermedia_/

LinkedIn: https://www.linkedin.com/in/jaclyn-michelle-baker/ 

Dr. Vicki shares her journey from corporate technology leadership to entrepreneurship and discusses how she uses AI as a tool to save time, spark ideas, and support better decision-making without replacing human judgment.

We also dive into:

✨ Using AI effectively in business ✨ Why the human element still matters ✨ Leadership and navigating change ✨ Choosing the right social media platforms ✨ Engagement vs. views on social media ✨ Repurposing content to reach new audiences ✨ Marketing multiple businesses and initiatives ✨ Finding the right timing for webinars and promotions ✨ Dr. Vicki's work supporting caregivers ✨ Diary of Successful Black Single Mothers ✨ What's next for Dr. Vicki

One of the biggest takeaways from our conversation? AI should be an enabler, not the final decision-maker.

Diary of Successful Black Single Mothers: https://singlemoms.vwhtechnologyllc.ai/ 

🌐 Website: https://vickiwrighthamilton.com/ 💼 VWH Consulting: https://vwh-consulting.com/ 🤖 PeacefulCare AI: https://peacefulcare.ai/ 🔗 LinkedIn: https://www.linkedin.com/in/vickiwhamilton/ 📸 Instagram: https://www.instagram.com/vickiwhamilton/ ▶️ YouTube: https://www.youtube.com/@vickiwhamilton 🐦 X / Twitter: https://twitter.com/vickiwhamilton

🎬 Learn more: https://vickiwrighthamilton.com/documentary/

Your Social Media Compass features conversations with entrepreneurs, experts, and business leaders sharing their experiences, insights, and practical advice for navigating business, marketing, leadership, and social media.

👍 If you enjoyed the conversation, be sure to like, subscribe, and share the episode.

www.jaclynbaker.com 

Jason shares his journey from working in the fitness industry in the United States to relocating to Colombia, where he began teaching English before an unexpected interest in relationships led him into entrepreneurship. He eventually launched a speed-dating company with his wife that resulted in more than 200 marriages, and today he continues that work through Spirit Link, a dating company focused on connecting faith- and fitness-oriented people.

The conversation also dives into Jason's experience with podcasting and content creation. He discusses how podcasting can help entrepreneurs establish their authority, generate opportunities, improve their online visibility, and land speaking engagements. Jason and Jacqueline also share their experiences using LinkedIn to grow their businesses and why consistency matters more than trying to publish content every single day.

Jason also introduces The Gridiron Circle, a podcast focused on conversations with retired NFL players and helping athletes navigate life and new opportunities after professional sports.

On a more personal note, Jason opens up about his passion for mental wellness and the inspiration behind his Circle Back to You podcast and Circle of Friends Club. The conversation explores loneliness, relationships, faith, community, and the importance of creating spaces where people can feel connected and supported.

From turning podcasts into social media content to building communities around a mission, this episode is packed with insights for entrepreneurs, podcasters, creators, and anyone interested in using their voice to create meaningful connections.

Jason Wilson, known as JW The Wingman, is an entrepreneur, podcast producer, community builder, and founder focused on creating meaningful human connection. He is the Founder of Circle of Friends Club, a global mental-wellness community, and CEO of Spirit Linc, a faith-based platform designed to help people build authentic relationships. He also hosts the Circle Back to You Podcast, where he explores relationships, mental wellness, faith, purpose, and personal growth.

Jason’s work centers on combating loneliness and helping people create stronger, healthier connections—personally, professionally, and spiritually.

Jason Wilson / JW The Wingman 💼 LinkedIn: https://www.linkedin.com/in/jwthewingman/ 📘 Facebook: https://www.facebook.com/jasonwilson008

Spirit Linc 🌐 https://spiritlinc.com

Circle of Friends Club 🌐 https://circleoffriendsclub.com 📸 Instagram: https://www.instagram.com/circleoffriendsclub/

Circle Back to You Podcast ▶️ YouTube: https://www.youtube.com/@circlebacktoyoupodcast

Follow Jason and his work to learn more about building meaningful relationships, strengthening mental wellness, and creating communities where genuine connection comes first.

Website: www.jaclynbaker.com

Email: info@jaclynbaker.com

Book a consult: https://calendly.com/jaclynbaker/30min

Instagram: https://www.instagram.com/jbakermedia_/

LinkedIn: https://www.linkedin.com/in/jaclyn-michelle-baker/

In this episode of Your Social Media Compass, Jaclyn Baker sits down with Mark Young, founder of the Luos Foundation, to explore his approach to releasing stress, processing trauma, and creating a stronger connection between the mind and body. Drawing from his own life experiences, Mark shares how his personal healing journey led him to develop his 78-Day Reset, a method that combines body-focused practices, ancient teachings, spirituality, and his interpretation of scientific research.

Jaclyn and Mark also discuss the nervous system, vagus nerve, human connection, energy, relationships, and the impact our environment can have on how we feel. Mark explains why he believes learning to pay attention to signals from the body can help people better understand their emotions and experiences.

The conversation then shifts to LinkedIn, personal branding, social media marketing, and AI-generated content. Mark shares how he has grown his LinkedIn following, why lived experiences resonate online, and how he uses AI as a tool for research and improving his writing.

In this episode, you'll hear about:

• The connection between the mind, body, and stress

• Mark Young's personal healing journey

• The nervous system and vagus nerve

• Why human connection and environment can affect how we feel

• Mark's 78-Day Reset approach

• Growing an audience and generating leads on LinkedIn

• Authenticity and personal storytelling on social media

• AI-generated content and the future of online communication

• Mark's plans to make his approach more accessible online

If you're interested in stress management, inner peace, mind-body wellness, personal growth, LinkedIn marketing, AI, or authentic personal branding, this conversation offers plenty to think about.

Listen now and discover Mark Young's perspective on creating change from the body, mind, and spirit.

Connect With Mark

https://www.linkedin.com/in/mark-young-luos-foundation/

https://www.linkedin.com/company/luosfoundation/

https://luos-foundation.co.uk/ 

Connect With Jaclyn

www.jaclynbaker.com 

Toni shares how 16 years in a convent shaped her understanding of obedience, certainty, and inner knowing. She also explains why a wrong turn can still become useful, how technology can act as a thinking partner, and why people still need human coaches who can tell the truth without taking over.

• Why people pleasing can make it hard to hear what you want
• How the Enneagram can reveal patterns that block self-trust
• What Toni learned from 16 years in a convent
• Why a difficult career in computer programming became useful later
• How to turn a frustrating decision into information
• Where AI can help and where human judgment still matters
• Why asking for help is different from giving away authority

00:00 Welcome and introduction

00:21 Meet Dr. Toni LaMotta, the Inner Compass Coach

01:52 Who Toni helps and the Enneagram Type 6 pattern

02:58 Referrals, workshops, and finding clients

03:57 Toni's monthly Trust Yourself workshop

04:35 Taking speaking and coaching online

06:58 Toni's books and writing process

09:05 Why life is happening for you, not to you

10:36 You cannot get it wrong

11:56 What frustration can teach you

12:45 Learning to ask for help

14:53 Using AI as a thinking partner

16:12 Why people still need coaches

17:49 How relationships shape your growth

18:17 How to connect with Toni

19:04 Final thought: it is happening for you

Dr. Toni LaMotta is a spiritual teacher, author, speaker, coach, and founder of Paths to Transformation. Her work combines spiritual principles, the Enneagram, conscious aging, and practical support for people who want to trust themselves more deeply.

• Website: https://pathstotransformation.com/ 
• About Toni: https://pathstotransformation.com/about 

Your Social Media Compass is hosted by Jaclyn Baker of J Baker Media.

• J Baker Media: www.jaclynbaker.com 

This episode and its supporting media package were produced with Vivin Sales. Vivin helps B2B founders turn one conversation into a complete sales and marketing engine, including guest booking, production, video clips, articles, newsletters, and social content.

• Learn more: https://vivinsales.ca/
• Book a free strategy call: https://vivinsales.ca/#book

In this episode of Your Social Media Compass, Jaclyn sits down with Martin Vassilev, founder of OttawaSEO.com to talk about his unconventional journey through SEO, web design, entrepreneurship, and AI.

Martin shares how he got his start in the early days of digital marketing, including his experience ranking websites at the top of Google, working in the controversial world of “black hat” SEO, and even being interviewed by The New York Times. Today, he applies more than 15 years of experience to helping businesses improve their organic visibility and build custom websites.

Jaclyn and Martin also dive into how AI is transforming the way entrepreneurs work from creating websites and managing SEO campaigns to automating content, analyzing Google Search Console data, and handling everyday business tasks.

They discuss whether WordPress can keep up with AI-powered custom websites, why businesses shouldn’t trust agencies that guarantee first-page Google rankings, how social media and SEO work together, and what increasingly powerful AI tools could mean for agencies and entrepreneurs in the years ahead.

If you’re a business owner, marketer, content creator, or entrepreneur wondering how AI is changing SEO, websites, and digital marketing, this conversation is packed with insights and real-world experiences.

Connect with Martin: OttawaSEO.com

https://www.linkedin.com/company/ottawa-seo-inc/

Connect with Jaclyn:

https://www.jaclynbaker.com 

The conversation explores the growing influence of technology, social media, and artificial intelligence on filmmaking and everyday life. Franco discusses his belief in a hybrid approach to filmmaking with AI, where emerging tools enhance scenes and creative possibilities without replacing the actors, cinematographers, and other professionals who bring a production to life. He also highlights the legal and ethical questions surrounding AI and the growing importance of consultation, transparency, and fact-checking.

Beyond filmmaking, Franco talks about staying active through basketball and walking, keeping up with new technology, and using platforms such as Instagram and LinkedIn to connect with others. The discussion also touches on the power of personalization and how even small, thoughtful gestures can have a meaningful impact on customer experiences and professional relationships.

Currently working on a feature film and exploring ways to combine live-event marketing with filmmaking, Franco offers practical lessons from his career about navigating change, embracing technology thoughtfully, finding the right mentors, and creating genuine relationships. His story is a reminder that while technology continues to transform creative industries, human connection remains at the heart of lasting success.

ABOUT FRANCO:  Franco Galvan is an independent filmmaker, writer, visual artist, and live events production lead based in Hollywood, California. An alumnus of Full Sail University, he has built a diverse career bridging traditional film, animation, and high-profile experiential marketing events. His background spans foundational work in Broadway theatre production, which informs his sharp sense of live spectacle and dramatic pacing.

Today, Galvan focuses on cutting-edge integrated filmmaking, seamlessly combining traditional cinema techniques with generative AI workflows to pioneer new methods of visual storytelling.

FOLLOW FRANCO: 

Whether you're a remodeling contractor, business owner, or industry leader, this conversation offers valuable insights into how AI is transforming one of the industry's biggest operational challenges.

Learn more about VeraAI: https://VeraAI.co

Connect with Jeff on LinkedIn: https://www.linkedin.com/in/veraai

J Baker Media: www.jaclynbaker.com

In this episode of Your Social Media Compass, Jaclyn Baker explores one of the biggest questions facing entrepreneurs, creators, and marketers today: Is AI killing social media?

You'll discover why authentic content is becoming more valuable than ever, how to use AI without losing your brand's voice, and the biggest mistakes businesses are making when relying too heavily on automation.

Whether you're just starting to experiment with AI or already using it every day, this episode will give you practical strategies to work smarter while continuing to build genuine connections with your audience.

In this episode, you'll learn:

• Why AI isn't replacing great marketers

• The biggest AI mistake businesses are making

• How to create content that stands out in an AI-driven world

• Practical ways to use AI without sounding robotic

• Why authenticity will always outperform automation

If you're a business owner looking to stay ahead of the curve and build a brand people actually remember, this episode is for you.

🎧 Listen now and discover how to use AI as your greatest marketing tool, not your biggest competitor.

www.jaclynbaker.com

We also explore Peter's 30+ years in publishing, the evolution of technology, and why staying curious and adaptable is more important than ever.

Follow Jaclyn:

Website: www.jaclynbaker.com 

LinkedIn: www.linkedin.com/in/jaclyn-michelle-baker Instagram: https://www.instagram.com/jbakermedia_  Follow Peter:

Website: https://yourtaxmatterspartner.com/

LinkedIn: https://www.linkedin.com/in/peterjreillycpa/

Facebook: https://www.facebook.com/peterreillycpa/ 

You'll learn why views, likes, and followers aren't always the metrics that matter most, how to identify whether you're attracting the right audience, and the common mistakes that stop potential customers from taking the next step.

Jaclyn also shares practical strategies for building trust, positioning yourself as an expert, using storytelling effectively, creating stronger calls-to-action, and turning your social media into a tool that consistently supports your business goals.

If you're posting regularly but not seeing real results, this episode will help you shift your strategy from simply creating content to creating content that converts.

https://www.jaclynbaker.com

https://www.instagram.com/jbakermedia_/

https://www.linkedin.com/in/jaclyn-michelle-baker/ 

Jaclyn explains why treating social media like a digital billboard leads to low engagement and missed opportunities. Instead of constantly promoting products and services, businesses should focus on creating content that educates, entertains, inspires, or solves problems for their audience.

Listeners will learn:

• Why valuable content consistently outperforms promotional content.
• How building trust leads to more sales over time.
• The importance of the 80/20 rule, where 80% of content provides value and only 20% focuses on selling.
• Practical content ideas that encourage engagement and strengthen customer relationships.
• A simple exercise to evaluate whether your current content is truly capturing your audience's attention.

Whether you're a business owner managing your own social media or looking to improve your marketing strategy, this episode offers actionable advice to help you create content people actually want to see.

Key takeaway: Stop asking, "What do I want to promote today?" and start asking, "What would genuinely help my audience today?" That's where meaningful engagement and long-term business growth begin.

Website: www.jaclynbaker.com

LinkedIn: www.linkedin.com/in/jaclyn-michelle-baker Instagram: https://www.instagram.com/jbakermedia_