► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

What is really happening behind the scenes with top Chinese Amazon sellers? In this episode, Bradley travels to Shenzhen, China, to sit down with Bennett, an eight-figure seller who shares a rare inside look at how serious Amazon sellers in China are building and scaling brands. Helping guide the conversation is Freeman Cui from Helium 10’s Shenzhen office, who serves as Bennett’s translator throughout the interview. From launching his first cleaning product in 2017 to growing one brand to $15 million in annual sales, Bennett breaks down the mindset, systems, and strategies behind his success. One of the most eye-opening parts of the conversation is Bennett’s take on black hat tactics. He confirms that those tactics still exist but says Amazon is making it harder for bad actors to survive in the long term. His belief is that the future belongs to compliant sellers who focus on quality products, strong branding, and long-term stability. That alone makes this episode a must-listen for sellers who assume all Chinese competitors play the same game. Bennett also opens up about how his team uses data to make smarter decisions across product research, market expansion, keyword strategy, and advertising. He shares how Helium 10 tools like Market Tracker 360, Search Query Analyzer, Cerebro, and Helium 10 Ads help his team spot trends, avoid bad opportunities, optimize PPC, and launch products with more precision. He also walks through how they research trends from Amazon, Etsy, customer feedback, and even physical retail stores. This episode is packed with practical insights on global expansion, AI-driven advertising, and product launches, but it also gives listeners something more valuable: perspective. Bennett explains why Brazil could be one of the biggest untapped Amazon opportunities, why patience is one of his company’s unfair advantages, and why his team is aiming to grow from $15 million to $50 million in the coming years. If you want to understand how elite Chinese sellers actually think, this episode pulls back the curtain.

In episode 742 of the Serious Sellers Podcast, Bradley, Bennett, and Freeman discuss:

• 00:00 - Why Chinese Sellers Envy US And European Sellers
• 00:41 - Meeting Bennett In Shenzhen, China
• 01:04 - Bennett’s Background And First Amazon Product
• 02:17 - Building A $15 Million Cleaning Brand
• 02:52 - How He Uses Market Tracker 360 To Find Opportunities
• 04:12 - A Product Win And A Market Shift That Saved Money
• 05:50 - The Truth About Black Hat Tactics In China
• 07:48 - How Search Query Analyzer Changed His PPC Strategy
• 10:07 - Three Unique Strategies Behind His 8-Figure Growth
• 12:28 - Why Brazil Is His Top Expansion Market
• 14:02 - How He Uses AI Advertising And Where It Still Falls Short
• 17:53 - His New Product Launch Strategy And $50 Million Goal

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

In this episode, Bradley Sutton sits down in Long Island City with Shaff Qureshi, a New York-born entrepreneur who built a mid-seven-figure Amazon business after launching with something as simple as painter’s tape. What started as a side hustle during law school quickly became a serious business, even though his immigrant parents initially hoped he would follow a more traditional career path. Shaff shares how he discovered Amazon through a friend connected to a retail business, saw the opportunity early, and jumped in while still in school. The conversation follows his progression from that first painter’s tape launch in 2019 to building multiple brands, including his planner and journal brand, Insight. He explains why he stayed focused on growing in the U.S. instead of expanding internationally too soon, and how that discipline helped him keep scaling year after year. Shaff also talks about recently acquiring part of a larger educational poster brand, revealing that his long-term vision is not just to sell products, but to build a portfolio of household brands. A major highlight of the episode is Shaff’s detailed breakdown of how he launches and grows products. He discusses using auto campaigns aggressively at launch, driving outside traffic from Google, Meta, and email, and relying on keyword rankings as the core success metric for his team. He also explains how Helium 10 tools like Search Query Analyzer, Keyword Tracker, and Helium 10 Ads help his business track market size, measure ranking retention, and identify which ad types are actually driving efficient results. Shaff also shares lessons from both painful losses and unexpected wins. He talks about taking on a large loan for a product expansion that underperformed, and how that failure forced him to improve his systems and decision-making. On the other hand, one supplier mistake accidentally created a product variation customers loved, which became a breakout success. The episode also touches on his TikTok Shop expansion plans, including how Helium 10 Diamond saved him from adding more software subscriptions by already including influencer outreach tools he was about to pay extra for.

In episode 741 of the Serious Sellers Podcast, Bradley and Shaff discuss:

• 00:00 - Introduction
• 01:05 - Shaff’s New York And Pakistan Background
• 02:30 - Law School, Family Influence, And Starting A Business
• 04:05 - Why His Parents Doubted Amazon At First
• 05:17 - How He First Discovered The Amazon Opportunity
• 06:45 - Launching Painter’s Tape In 2019
• 08:28 - Building Insight And Growing Multiple Brands
• 10:06 - Revenue Breakdown, TikTok Shop, And U.S. Marketplace Focus
• 11:32 - Buying Another Brand And Building A Portfolio
• 12:28 - How He Uses Helium 10 For Growth And KPIs
• 15:19 - His Product Launch Strategy And Off-Amazon Traffic
• 24:18 - Biggest Losses, Surprise Wins, And TikTok Shop Software Savings

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Shan Shan Fu joins Bradley in New York to share how she went from working in tech to building an e-commerce brand from scratch. She started selling stylish face masks on Amazon and Etsy during the pandemic, quickly gaining traction as demand surged. That early success gave her the confidence to pursue entrepreneurship full-time and showed her what was possible when she combined market timing with fast execution. When the face mask boom faded, Shanshan had to reinvent the business. She pivoted into women’s clothing accessories, especially tights and stockings, and used a volume-based launch strategy to find winning products. Instead of betting everything on one item, she launched multiple products at once, knowing only a percentage would succeed. That approach helped her grow Millennials in Motion into a high six-figure brand that is now on track for seven figures. Throughout the episode, Shan Shan explains how Helium 10 became central to her growth. She used Helium 10 tools like Cerebro, Keyword Tracker, Search Query Analyzer, Profits, and Ads to research products, track rankings, monitor profitability, and automate PPC decisions across more than 100 SKUs. She also shares how she manages a highly seasonal catalog, controls cash flow, and makes launch decisions with lean budgets. Another major theme is speed through AI. Shan Shan talks about using AI tools like Nano Banana to improve listing images and boost click-through rates, while also using ChatGPT to help create optimized listings at scale. Her story is a strong example of how sellers can adapt when markets change, use data to reduce risk, and build a real brand by staying flexible and moving quickly!

In episode 740 of the Serious Sellers Podcast, Bradley and Shan Shan discuss:

• 00:00 - Introduction
• 02:38 - Why She Started Selling During The Pandemic
• 03:01 - Launching Face Masks On Amazon And Etsy
• 06:06 - Pivoting Into Women’s Tights And Accessories
• 07:35 - Discovering Helium 10 And Researching New Products
• 09:11 - Why She Kept Her Day Job At First
• 10:35 - The Biggest Challenges In The Pivot To A New Product
• 12:16 - Revenue Growth And Marketplace Expansion
• 15:04 - Managing A Seasonal Brand On Amazon
• 16:12 - Finding Winning Products And Variations With Data
• 22:42 - Launching 33 Products In One Month With AI
• 30:41 - The Goal To Hit $1 Million And Beyond

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

In this episode of the Serious Sellers Podcast, Bradley Sutton sits down in Dubai with two entrepreneurs building businesses in very different ways. Abdallah Hesham shares how he went from two failed Amazon products and thousands of dollars in losses to building a seven-figure brand inspired by Project X strategies. He explains how shifting away from basic low-review product hunting and toward deeper niche research, smarter validation, and stronger differentiation completely changed his results. Abdallah also breaks down the tactical side of his success, including how better listing images transformed a struggling product, why he believes sellers should chase winning categories instead of just winning products, and how he uses Helium 10 tools like Magnet, Cerebro, Index Checker, Keyword Tracker, and Listing Optimizer. He also shares a smart relaunch strategy for products coming back in stock, using pricing, coupons, exact-match campaigns, and lightning deals to rebuild momentum and recover rankings. Later, Bradley talks with Rashi Dewan, founder of Nothing Silly, a Dubai-based clean snack bar brand made with natural ingredients and no refined sugar, palm oil, or preservatives. Rashi shares how a personal passion for healthier eating turned into a business opportunity after she struggled to find truly clean snack bars on store shelves. From slow first-month sales on Shopify to steady growth on Amazon UAE and a new retail placement, her story highlights the power of conviction, branding, and persistence. Together, both guests show that whether you are building an Amazon brand or launching a food product from scratch, long-term success comes from spotting real demand, staying resilient through setbacks, and actually putting smart strategies into action. This episode is a reminder that success rarely starts with instant wins. Sometimes it begins with failed launches, slow first sales, tough lessons, and the willingness to keep refining. Whether you connect more with Abdallah Hesham’s Amazon comeback or Rashi Dewan’s passion-driven product journey, the takeaway is the same: real growth happens when you stop chasing shortcuts, trust the process, and execute with purpose.

(Time Stamps) - 

In episode 739 of the Serious Sellers Podcast, Bradley, Abdallah, and Rashi discuss:

• 00:00 - Introduction
• 01:24 - How Project X Helped Spark A 7-Figure Product
• 04:43 - Why The First Two Product Launches Failed
• 06:06 - Finding The First Winning Product After Early Losses
• 07:19 - How Better Images Turned A Weak Launch Around
• 10:35 - Why Sellers Should Chase Winning Categories, Not Just Products
• 13:36 - Favorite Helium 10 Tools For Research And Optimization
• 16:16 - PPC And Relaunch Strategy After Going Out Of Stock
• 19:39 - Big Goals: Pilot License, New Brand, And Family Success
• 21:49 - How A Passion For Clean Eating Became A Snack Brand
• 24:43 - Launching On Amazon UAE And Building Steady Growth
• 29:17 - Final Lessons On Persistence, Product Research, And Taking Action

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Isa is a Germany-born textile manufacturer who has spent decades in Turkey building his production capacities. After the post-pandemic market shift disrupted his B2B world, he made a bold move into selling direct on Amazon. His edge was clear from day one: sustainable materials, verifiable certifications, and total control over quality. Instead of launching what his factory could make, Isa used Helium 10 data to decide what his factory should make. With tools like Black Box, Cerebro, and Magnet, he identified a long-term gap in premium, sustainable blankets. That research led him into a surprising niche as well: certified organic blankets. The result was fast traction, including multiple products ranking strongly in Germany and climbing in the US. Isa shares that 2025 gross sales hit about $1.5M across Europe and the US, with plans to push toward $3M in 2026 and a longer-term goal of $5M. At the same time, he wants to keep the brand positioned as premium and controlled growth, based on production capacity and design standards. He is also expanding beyond Amazon into marketplaces like Otto in Germany, as well as Walmart, Wayfair, and eBay in the US. The episode does not dodge the challenges. Storage and fulfillment fees became an expensive lesson in 2025. Isa explains how switching to AWD in the US, keeping a backup 3PL option, and moving into Pan-EU with additional VAT registrations reshaped his 2026 strategy. He also credits packaging and presentation as key differentiators, treating the unboxing like a premium experience and building listings that balance compliance with strong visuals.

In episode 738 of the Serious Sellers Podcast, Bradley and Isa discuss:

• 00:00 – Introduction
• 01:23 – Isa Dal’s Backstory
• 02:39 – PhD Textile Manufacturer Spots A Gap In Sustainable Products
• 03:55 – Amazon Selling Timeline
• 05:19 – The Brands Behind His Success
• 07:35 – Growing Beyond Amazon
• 08:03 – Fulfillment Plan: FBA & AWD Infrastructure
• 08:29 – Going All In On Helium 10
• 10:29 – “Completely Data Driven” Product Selection
• 18:13 – Biggest 2025 Challenge
• 27:09 – Focusing on the Unboxing Experience & Main Image Insights

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Recording live from Worldef Dubai, Bradley Sutton sits down with two UAE-based ecommerce operators who built seven-figure businesses in very different ways. One through iconic local products and duty-free dominance, the other through acquiring and scaling an Amazon-first brand across markets. First up is Rami Rabia of Al Nassma Chocolates, a Dubai chocolate pioneer known for camel milk chocolate and giftable products. Rami breaks down the region’s offline-heavy reality (with duty-free as a major growth engine), why COVID forced rapid channel diversification, and how Amazon UAE’s cold-chain logistics solved the biggest hurdle in selling chocolate online: heat and product sensitivity. He also shares how he uses Helium 10 to track seasonal search behavior tied to Dubai’s nonstop calendar of holidays and gifting moments, plus his interest in TikTok Shop once it launches locally. Then Aslam Yousuf, founder of S2C, explains how he acquired an Amazon UAE brand (instead of starting from scratch), scaled it beyond $1M, and used “quick commerce” via Noon to accelerate growth. He dives into the systems behind scaling in competitive categories—brand positioning, packaging upgrades, content overhauls, marketplace expansion (India and KSA), and a hard-earned logistics lesson from choosing the wrong shipping partner. The episode wraps with his view on Helium 10’s impact and what it takes to build a regional winner that’s ready for bigger markets.

In episode 737 of the Serious Sellers Podcast, Bradley, Rami, and Aslam discuss:

• 00:00 – Seven-Figure Brands… on Amazon UAE (Live From Dubai)
• 00:55 – Meet Rami Rabia of Al Nassma Chocolates
• 01:17 – Camel Milk Chocolate Origin & Product Line Breakdown
• 02:10 – Online vs Offline Sales & Dubai Duty-Free Dominance
• 03:11 – COVID Forced Channel Diversification
• 04:41 – How Amazon UAE Solves Chocolate Fulfillment (Cold Chain)
• 05:48 – Helium 10 for Seasonal Keyword Demand in Dubai
• 08:48 – TikTok Virality & TikTok Shop Plans
• 09:38 – Meet Aslam Yousuf, Founder of S2C
• 13:42 – Acquisition to Brand Growth
• 14:21 – Noon Explained: 15-Minute “Quick Commerce”
• 24:19 – Biggest Mistake: Wrong Shipping Partner & Customs Nightmare

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Robert Gomez from Kaffe Products is the definition of “build it while you’re still employed.” He started selling online back in 2012 (including an early mistake that got him banned), then worked his way back into Amazon the right way and launched Kaffe Products in mid-2019. The wild part is he scaled the brand while holding down a full-time corporate career, finishing as a senior finance manager at Microsoft. He didn’t go all-in until early 2023, and by then, Kaffe already had nearly 15 employees and real momentum. In this episode, Robert breaks down why he chose the coffee niche and how he positioned Kaffe differently. Instead of competing with endless coffee bean brands, he focused on the accessory ecosystem: grinders, frothers, tools, storage, mugs, and the full coffee-making process. His very first product, a sleek coffee grinder, became a long-term winner with massive review volume online and eventually turned into his first product placed in Walmart stores nationwide. Along the way, he shares how keyword research changed his thinking, including discovering meaningful Spanish search volume on Amazon.com, and why tools like Helium 10 helped his team move faster, defend against competitors, and save serious time. The biggest lesson is that omnichannel isn’t optional anymore; it’s leverage. Robert was thinking beyond Amazon from day one, even landing a major retail-style purchase before the product officially launched online. He explains how being “everywhere” (Amazon, Walmart.com, TikTok Shop, wholesale, and more) helps customers find you where they already shop and makes retail buyers take you seriously. He also gets real about expensive mistakes (like a $30K influencer spend that didn’t move the needle), then flips to unexpected wins like niche channels that generated hundreds of thousands in profit-heavy Q4 sales. If you want a playbook for going from Amazon to omnichannel to big-box shelves, this one is packed.

In episode 736 of the Serious Sellers Podcast, Bradley and Robert discuss:

• 00:00 - Building A Multi-Million Amazon Brand While Working Full-Time
• 00:44 - Meet Robert: Selling Since 2012 & Launching Kaffe Products In 2019
• 01:40 - Microsoft Career & Why He Didn’t Quit Until Early 2023
• 02:58 - Why Coffee: From Planners To Home & Kitchen Opportunity
• 03:56 - The Real Angle of His Business
• 05:08 - First Product To Now In Every Walmart Store
• 07:02 - How Helium 10 Fueled His Business
• 08:10 - Keyword Surprise: Spanish Searches On Amazon.com
• 11:36 - Omnichannel From Day One
• 16:13 - Kaffe’s TikTok Shop Strategy
• 17:38 - Biggest Mistakes He’s Made
• 19:35 - Surprise Wins of Kaffe
• 24:45 - What’s Next for Kaffe

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP20 To Save 20%)

► Learn How To Sell on Amazon: https://h10.me/ft

NeuroGum’s journey from a college dorm room experiment to a 9-figure brand is one of the most compelling success stories in modern eCommerce. Founded by neuroscience student Kent Yoshimura at UC San Diego, NeuroGum was born out of a personal need for clean energy and sustained focus without the crash of traditional energy drinks. By combining natural caffeine with L-theanine in a convenient gum format, the brand introduced a new category: functional energy gum designed for mental clarity, productivity, and performance.

After launching on Indiegogo in 2015 and gaining traction through early biohacking communities, NeuroGum rapidly expanded onto Amazon, where data-driven keyword strategies and smart positioning helped accelerate growth. The brand later gained national attention through Shark Tank and organic mentions from Joe Rogan, further solidifying its authority in the nootropics and energy supplement space. Today, NeuroGum not only dominates Amazon in its category but also outsells 5-Hour Energy at CVS, proving that innovative product development combined with strong eCommerce execution can disrupt even the most established markets.

NeuroGum’s rise highlights key lessons for entrepreneurs: solve a real problem, leverage community validation, use marketplace data to guide expansion, and build a brand that prioritizes both performance and authenticity. What started as a dorm room biohacking experiment has evolved into a nationally recognized energy brand redefining how consumers think about focus, productivity, and functional supplementation.

In this episode of the Serious Sellers Podcast, Bradley and Kent talk about:

• 00:00 – NeuroGum Introduction & Brand Overview
• 05:26 – Discovering Nootropics & Product Idea
• 10:29 – Indiegogo Launch & Early Viral Success
• 12:36 – Scaling NeuroGum on Amazon
• 12:39 – Shark Tank Experience
• 18:09 – CVS Retail Breakthrough & Polar Vortex Crisis
• 19:11 – Post-Shark Tank Lawsuit Battle
• 20:56 – Joe Rogan’s Organic Endorsements
• 22:47 – TikTok Shop Growth Strategy
• 27:30 – Celebrity Investors & Partnerships
• 29:02 – Using Helium 10 for Amazon Growth
• 31:28 – Entrepreneur Mindset & Motivation
• 34:34 – The Future Vision for NeuroGum

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

• Helium 10: 30+ software tools to boost your entire sales pipeline from product and keyword research to listing optimization, advertising, and revenue recovery automation. Make running a successful Amazon and TikTok Shop business easier with better data and insights. Use code SSP20 to save 20% off! See what our customers have to say.
• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
• AM/PM Podcast: Get weekly educational trainings on different aspects of E-Commerce, such as AI, TikTok Shop, and more, as well as keep up to date with everything that happens in Ecom with our Weekly Buzz news series. Don’t forget to subscribe on our YouTube Channel.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

How do you build a 7-figure Amazon brand without quitting your day job or hiring a team? In this episode, Bradley sits down with Jason Ross from Puproar, a longtime listener turned first-time guest, who hit seven figures while working full-time and spending roughly five hours a week on the business. Jason shares the real origin story: he didn’t start with a perfect product; his first launch (pickleball paddles) fizzled fast. But while that was happening, a dog toy idea started gaining traction, so he cut the loser and went all-in on pets. His unfair advantage is his product strategy: watch what’s trending for humans, then build the pet version and design every product with virality in mind so it performs naturally on TikTok and with affiliates. You’ll also hear how Jason runs an ultra-lean operation: using Helium 10 tools like Profits to track margins daily, leveraging Search Query Analyzer to find high-converting terms (and attributing six figures in extra revenue to that data), protecting the brand with Amazon Transparency, and navigating seasonal challenges like Q4 inventory and Amazon capacity limits. If you want a blueprint for scaling without building a huge team, this one delivers.

In episode 734 of the Serious Sellers Podcast, Bradley and Jason discuss:

• 00:00 – Introduction
• 00:21 – 7-Figure Amazon Business In 5 Hours Per Week (No Employees)
• 03:30 – How He Discovered E-Commerce (And Why He Delayed Starting)
• 04:01 – First Launch In 2023 And Why Pickleball Paddles Failed
• 05:10 – The Pivot: Dog Toy Idea Takes Off, And He Commits To A Pet Brand
• 06:11 – 2025 Results: Seven Figures With Over 90% On Amazon
• 07:04 – Puproar Strategy: Human Trends Turned Into Pet Products
• 08:32 – TikTok Virality: Hero Product And Millions Of Views
• 10:01 – Still Working A Full-Time Job While Using An Ad Agency
• 12:28 – Favorite Helium 10 Tool: Profits And Margin Targets
• 16:57 – Using Search Query Analyzer And Attributing Six Figures To Keyword Data
• 23:58 – TikTok Shop Playbook: Affiliates And GMV Max Ads
• 27:54 – Counterfeits And Amazon Transparency ($0.05 Per Unit)
• 30:54 – Seasonal Inventory And Bidding For Amazon Capacity
• 37:03 – 2026 Goal: Flat Revenue, Higher Profit (Efficiency Focus)

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Elizabeth Rivas returns with a behind-the-scenes look at how brands that sell millions (and even tens of millions) actually approach Amazon growth. Instead of relying on gut feel or “big keyword volume,” she explains how modern go-to-market has shifted to a question-driven approach, starting with what you need to know and using data to answer it clearly enough that even senior leadership can buy in. A huge part of her edge is what she calls “storytelling data”: turning overwhelming reports into decisions. What to launch, how to position it, and what messaging will actually resonate. She also breaks down how customer reviews (and real customer language) can uncover product development wins, copywriting angles, and creative direction, so your listing speaks the way shoppers speak. From there, Elizabeth walks through a practical launch workflow: validate demand with keywords, then use tools like Helium 10’s Market Tracker 360 tool to narrow a massive category into your real market—your price tier, your feature set, and your true peer ASINs. Finally, she dives into how AMC (Amazon Marketing Cloud) overlap reports and advertising intel can sharpen everything from targeting and creative to retargeting strategy and launch structure—plus what smaller-budget sellers can do right now to apply the same principles and win.

In episode 733 of the Serious Sellers Podcast, Bradley and Elizabeth discuss:

• 00:00 - Introduction
• 02:02 - Elizabeth’s Backstory
• 04:00 - How She Entered Amazon (2017)
• 06:40 - Her Superpower: Storytelling Data
• 09:02 - Better GTM Than Gut & Keywords
• 10:35 - Review Insights For Copy & Product
• 13:00 - 5-Step Go-To-Market Framework for Amazon Brands
• 15:22 - Define Your True Market
• 21:47 - AMC Overlap Reports Explained
• 26:00 - Launch Ads: Week-One Structure
• 31:49 - Low Budget: Test & Document

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

What does it take to dominate a niche for over a decade without building a giant team or becoming a “warehouse CEO”? Bradley Sutton heads to the UK to visit Cara Sayer at her home in Surrey and unpack the real story behind SnoozeShade: a product used by members of the Royal family and a brand that has stayed on top of its Amazon category for nearly 16 years. Cara’s journey is a classic “scratch your own itch” case study. She needed a better way to protect her baby in a pram from sun, wind, and cold, so she created a stroller “blackout blind” solution that simply didn’t exist at the time. Cara shares her path from working in PR and marketing (including being on the team that helped launch Amazon in the UK back in the early days) to building a physical product business the hard way—trade shows, prototypes, and getting orders before modern Amazon tools even existed. As competition grew, she explains how the brand evolved through distributors, Amazon Vendor Central, and a messy reseller situation (including 37 resellers on her best-selling product) before she took control and moved into Seller Central. Then comes the lesson every seller needs to hear: revenue isn’t the goal—profit is. When the US market turned into “shark-infested waters” full of unsafe knockoffs and price attacks, Cara made the tough call to exit, protect margins, and refocus on what actually made the business stronger.

This episode is packed with long-game strategy: why being obsessively good at product quality and customer service beats shortcuts, why market focus matters more than “go global fast,” and how Cara uses influencer relationships to build real brand awareness. She also shares how Helium 10 helps her organize keyword research, spot competitor moves, and avoid international keyword mistakes (because US/UK/AU English is not the same). If you want a blueprint for building a durable brand that survives copycats, this one’s gold.

In episode 732 of the Serious Sellers Podcast, Bradley and Cara discuss:

• 00:00 - Introduction
• 00:41 - We’re In The UK: Welcome To Cara’s Place
• 04:31 - The Real Reason She Started: A Product Didn’t Exist
• 05:55 - What SnoozeShade Is & Why It Took Off
• 07:13 - #1 In Category For Nearly 16 Years
• 10:22 - Copycats Killed Profit: “Turnover Is Vanity, Profit Is Sanity”
• 12:14 - Her Best Year: Nearly £3M (Now Around £2M)
• 15:48 - Lean Team Setup: Freelancers + VA In The Philippines
• 18:00 - Competitor Tracking + Why Competition Calmed Down
• 21:09 - Royal Family Customers
• 23:42 - TikTok & AI: Awareness Over Amazon-Only Thinking
• 25:16 - International Keyword Differences (UK vs US vs AU)
• 29:25 - Influencers: Relationship-First
• 34:04 - Helium 10: Time Savings and Smarter Keyword Testing

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Jonny Bradley didn’t “quit Amazon” and disappear. He rebuilt from scratch on TikTok Shop and took one SKU to a seven-figure run rate. After years of selling on Amazon (and using Helium 10 for keyword research, review insights, and day-to-day optimization), he intentionally sunset his Amazon brands following a life-changing personal season, then leaned into a new mission: health and longevity. The twist? He didn’t launch the traditional way with Amazon-first or Shopify-first. He went straight into TikTok Shop, where distribution is driven by content, not listings. The core lesson for sellers: on TikTok, you’re not a product company, you’re a content company that monetizes through a product. Jonny explains how they started with founder-led content to create social proof (because creators won’t care about you at zero), then “pattern-broke” with a hook that flipped what everyone else was doing in the niche: instead of “I took NMN for 30 days and feel amazing,” he led with “I’ve been taking NMN for 18 months and I’m sick…” (sick of the shady industry). That approach drove views, comments, and a reply-to-comments content loop that turned into shoppable videos, while a handful of high-performing affiliates helped accelerate momentum. Scaling brought real-world seller headaches: inventory, cash flow, and fulfillment. They moved from a 3PL to FBT (Fulfilled by TikTok) as soon as possible and managed growth with tight reorders and aggressive cash flow cycles. Jonny also shares an underrated edge: treating creators like partners, not disposable traffic with WhatsApp groups, direct support, and small gestures that build loyalty in a space where creators can promote your competitor tomorrow. Now he’s applying the same playbook to a US launch from zero, proving this isn’t “TikTok luck”, it’s a repeatable system Amazon sellers can learn from.

In episode 731 of the Serious Sellers Podcast, Bradley and Jonny discuss:

• 00:00 - Quit Amazon, Build 7-Figure TikTok SKU
• 00:24 - Jonny Bradley’s Backstory
• 02:12 - Job Lessons and Brand Mindset
• 05:22 - Early Amazon Wins and Differentiation
• 08:48 - Using Helium 10 For Amazon Growth
• 10:24 - Why He Sunset Amazon 
• 12:12 - Pivot To Longevity and Choosing NMN
• 16:17 - TikTok Launch: 1 SKU To 7-Figure Run Rate
• 24:24 - TikTok Isn’t Set-And-Forget
• 25:00 - “We’re A Content Company” Reality
• 29:12 - Creator System: Samples and 50–70 Videos/Day
• 32:09 - US Expansion Plan: Social Proof, Ads, and Affiliate

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

AI is quickly becoming the new “front page” for product discovery on Google, in ChatGPT/Gemini-style engines, and even inside Amazon with Rufus. In this episode, Bradley sits down with Leo Sgovio, a longtime seller who’s sold tens of millions online, to break down what it actually takes to get your product recommended by AI (not just ranked on Amazon).

Leo shares a practical GEO (Generative Engine Optimization) approach: build your brand around a domain you can own, publish AI-readable assets (like spec PDFs, schema, and other crawlable files), and then earn mentions where AI systems pull real-world signals, especially Reddit, press releases, and other trusted sources. The big takeaway: in many categories, showing up in AI answers can prompt shoppers to search for your brand directly on Amazon, creating demand that doesn’t require paid ads.

We also dive into what sellers should do within Amazon to stay ahead of the AI curve. Such as using competitor questions to guide listing copy, treating Rufus as new “search real estate,” and optimizing A+ and image assets (including metadata and keyword placement). Additionally, Leo discusses launching products in competitive niches using PPC-only (no giveaways) and why Amazon fundamentals remain important despite the impact of AI on the discovery process.

In episode 730 of the Serious Sellers Podcast, Bradley and Leo discuss:

• 00:00 - Leo Sgovio’s Seller Story: Tens Of Millions Sold Online
• 01:22 - From Italy To Engineering And Early Hustles
• 03:12 - First Online Sales: China Sourcing Before Alibaba
• 04:34 - First Amazon Brand (2015): Skincare In Canada
• 05:50 - SEO Throwback: The “Write To Santa” Website
• 08:09 - The $7M Year And The Brand Crash To Zero
• 10:41 - Pivot To Games + Winning In Competitive Niches
• 12:22 - GEO Strategy: Website Files That AI Can Crawl
• 13:48 - Mentions That Matter: Reddit, Wikipedia, PRs
• 16:13 - Tools Leo Uses: Black Box, Cerebro, QPD Alerts
• 20:24 - PPC-Only Launch: 3,000 Units With No Giveaways
• 24:48 - Optimizing For Rufus + Next-Gen Amazon AI
• 29:06 - Image SEO: A+ Keywords, Metadata, And Ranking

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Andrew Engle transitioned from mechanical/manufacturing engineering to becoming an Amazon seller after identifying where the real money was: selling products on Amazon, not services. In 2019, he launched his first product, found using Helium 10 (Black Box) and guided by Freedom Ticket, and it took off quickly. Within about two years, the “side hustle” out-earned his job, and he went all-in. Today, he and his wife run a lean operation doing roughly $3.2M/year, with about 90% coming from Amazon North America (including remote fulfillment into Canada), plus a growing Shopify slice. A significant driver of their next-level growth has been leveraging Amazon Business, which has expanded B2B sales to around 30% through business pricing rules, dedicated business campaigns, and, in particular, separating out Sponsored Brands for business use to maintain a strong TACoS and ROAS. Andrew also shares the behind-the-scenes realities: how taking on debt during a hot streak got stressful when a major competitor arrived, and how they’ve worked back out of it. He breaks down what they’ve changed to protect profitability amid tariffs and fee pressure (including shipping strategy and AWD), as well as how Amazon Marketing Cloud audiences are helping them run smarter top-of-funnel Sponsored Display and reach campaigns without wasting spend.

In episode 729 of the Serious Sellers Podcast, Bradley and Andrew discuss:

• 00:00 – Seller Story: Freedom Ticket To $3M on Amazon
• 03:06 – Andrew’s Backstory
• 03:56 – $3.2M Revenue And 15% Net Profit
• 05:23 – Platform Breakdown: Amazon, Shopify, Canada
• 06:18 – First Product Found With Helium 10 Black Box
• 07:40 – Amazon Business Scaled To 30% B2B
• 10:02 – Business Pricing And Ad Structure
• 13:05 – Sponsored Brands (Business) Breakthrough
• 18:16 – AMC Audiences And Sponsored Display Reach
• 22:24 – Debt Mistake And Profitability Lessons

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

In this episode, Bradley sits down with Brian Jines, an eight-figure Amazon seller on a clear path to nine figures. Brian breaks down the “boring” reality behind big growth: consistent execution, understanding your numbers, and building systems that scale without relying on hacks. His story starts as a side hustle, but quickly becomes a real operation built on repeatable processes. A big focus is on underused Amazon levers most sellers don’t talk about enough: Amazon Business (B2B), Remote Fulfillment, and AWD. Brian explains how Amazon Business isn’t just for giant companies, and how simple moves, such as enabling business pricing (even small discounts) and offering case-pack options, can unlock larger orders, better margins, and fewer returns. He also shares how his team now uses PPC adjustments to lean further into B2B performance. Finally, Brian gets tactical on fulfillment and scaling operations. Why AWD requires patience, why timelines matter as much as cost, and how a hybrid model (AWD + your own warehouse) can reduce workload while keeping control. The takeaway is clear: the sellers who win in the long term aren’t chasing quick wins, they’re building unsexy systems that compound.

In episode 728 of the Serious Sellers Podcast, Bradley and Brian discuss:

• 00:00 – Introduction and Backstory
• 05:40 – Why switching to FBA mattered
• 06:30 – Parent-child Listings and Ranking
• 08:00 – Omnichannel Growth Beyond Amazon
• 10:10 – Canada Remote Fulfillment “bulk NARF”
• 14:40 – Amazon Business (B2B) Explained Simply
• 19:20 – Why B2B is 30% Sales
• 21:00 – Amazon PPC Tweaks to boost B2B
• 24:30 – When AWD is Worth It
• 27:40 – Hybrid Warehouse + AWD Workflow
• 30:20 – The Boring Blueprint That Wins

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

In this episode of the Serious Sellers Podcast, Bradley sits down with Kseniia, a Project X success story who went from knowing nothing about Amazon to building a multi-platform brand doing millions in revenue. Born in Russia, she later moved to the US and now lives in Panama. She shares how discovering Project X on YouTube provided her with a clear, step-by-step roadmap to launch her first successful product and ultimately build a real business. Today, her brand sells hosting and event accessories across Amazon, TikTok Shop, Shopify, Walmart, and more. Kseniia opens up about early missteps, including a “bad” reusable paper towel product and a nightmare 3PL situation that forced her to remove her main seller from FBA. She breaks down how she used the original Project X process: Black Box research, competitive analysis, and design differentiation to find her first true winner, and then leveled up by validating every new idea with Helium 10 Audience. She also explains how tools like Keyword Tracker and Cerebro help her repeatedly mine new keywords and refine listings. A unique champagne tower product she launched in 2025 alone has already generated over half a million dollars in revenue. From there, the conversation shifts to multi-channel strategy and defending margins in a world of fast Chinese copycats. Kseniia shares how she combats low-price clones with better images, real lifestyle photo shoots, constant product improvements, and external traffic from Meta ads and TikTok content that send warmed-up shoppers straight to Amazon and Shopify. She details her TikTok Shop approach, starting with high affiliate commissions, utilizing GMV Max ads, and allowing creators to drive momentum. And explains why she’s intentionally shifting more volume to her own site for long-term resilience. She closes with encouragement for newer sellers: it’s absolutely not too late to start on Amazon in 2026, as long as you’re willing to differentiate, build a real brand, and eventually expand beyond a single marketplace.

In episode 727 of the Serious Sellers Podcast, Bradley and Kseniia discuss:

• 00:00 – Intro
• 02:45 – Russia to Panama: Kseniia’s backstory
• 04:03 – eBay Flips and First Failed Product
• 05:32 – Using Project X Steps to Find the Winner
• 07:31 – Hosting and Event Products
• 10:14 – 3PL Disaster and Wrong FBA Inventory
• 11:36 – Favorite Helium 10 Tools and Workflows
• 16:50 – Beating Chinese Copycats with Better Branding
• 17:20 – TikTok Shop playbook: Commissions and Creators
• 23:50 – Driving External Traffic with Meta ads
• 33:00 – Shifting Sales to Shopify for Resilience
• 36:51 – Why It’s Still Not Too Late

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Bradley Sutton has never taken a traditional path into e-commerce. In this episode, he shares how a childhood split between California, Japan, and the Philippines, early public speaking in multiple languages, and an obsession with being “different” led him from Korean car parts to nationally ranked sumo wrestling and international Zumba tours. Along the way, a “Crazy Sock TV” YouTube persona racked up tens of millions of views and proved that you can turn fun, strange ideas into real opportunity. Bradley then dives into the Amazon chapter of his story, scaling a phone case business to 1,000-2,000 orders per day, running his own warehouse, and facing a surreal crisis when a business partner was kidnapped by the Chinese mafia over unpaid factory debt. That experience forced him to rethink partnerships, visibility, and risk. With almost no money, he flew to an Amazon conference, slept in a rental car, and decided to go all-in on understanding launches, keywords, and ranking. He launched hundreds of products for brands and eventually joined Helium 10.

From there, Bradley breaks down what he calls the “Maldives mindset”: getting obsessed with the game, using your unique advantages, and turning weaknesses into strengths. He shares case studies, such as Demon Slayer-inspired party products and wooden egg trays, that win in “saturated” niches by being unique, as well as how he utilizes Helium 10 data to revive demand for out-of-stock winners. He also opens up about a heart attack that left him clinically dead for 15 minutes and the regrets that come with kids growing up fast, reminding entrepreneurs that health and family matter more than any sales chart.

In episode 726 of the Serious Sellers Podcast, Bradley talks about:

• 00:00 – Sumo, Zumba, Amazon grind teaser
• 03:20 – Childhood travel, Japan, and public speaking
• 06:50 – Korean car parts million-dollar hustle
• 10:50 – Zumba weight loss and Crazy Sock TV
• 14:40 – Phone case boom and FBM chaos
• 15:55 – Partner kidnapped by Chinese mafia
• 21:30 – Discovering Amazon product launches
• 24:50 – How Helium 10 discovered Bradley
• 29:50 – “Maldives mindset” and loving the game
• 33:40 – Demon Slayer–inspired products and niches
• 41:30 – Regret, family time, and perspective
• 43:20 – How to be featured on the podcast

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

In this episode, Bradley Sutton kicks off a brand-new era for both the AM/PM Podcast and the Serious Sellers Podcast with co-hosts Carrie Miller and Shivali Patel. This simulcast episode sets the tone for what’s coming next: more Amazon, TikTok Shop, Walmart, and AI-driven strategies designed to help you make money in the AM and the PM. Bradley also shares the new format for both shows, including Weekly Buzz moving to AM/PM Podcast, expert-led trainings, and a renewed focus on real seller stories on Serious Sellers Podcast every Monday. From there, things get wild. Carrie tells the story of a truckload of her Amazon inventory being hijacked on the freeway like a scene straight out of Fast & Furious, complete with a fake carrier, turned-off tracking, ransom demands, and a loss that ballooned to around $70K after tariffs. She breaks down what she learned about freight, tariffs, switching manufacturing from China to Turkey, and why sellers need to be more hands-on with carriers and agencies alike. Shivali then shares her own hard lesson: a high-margin product that kept failing customers, forcing her to pull the listing and rebuild the brand off-Amazon using a digital-first strategy that pairs a makeup mastery course with a physical product bonus and a new funnel powered by Google Ads.

To round out the episode, Shivali walks through exactly how she became a TikTok creator in just 12 days, qualified for the Creator Pilot Program, and started monetizing with TikTok Shop using existing camera-roll content, smart reposting, and product tagging. She also reveals some under-the-radar AI tools like Higgsfield and Arcads that can help sellers generate before-and-after content, influencer-style videos, and scalable creatives without always needing the physical product on hand. Carrie closes with one more key reminder for Amazon sellers: start paying attention to Rufus and optimize your listings around the real questions shoppers are asking, because AI-driven search is already changing how people discover products on Amazon.

In episode 725 of the Serious Sellers Podcast, Bradley, Carrie, and Shivali discuss:

• 00:00 – Bradley kicks off the new era of the AM/PM & Serious Sellers Podcasts
• 02:03 – Fast & Furious moment: an Amazon shipment gets hijacked
• 03:20 – How the thieves impersonated the carrier and held the load for ransom
• 05:14 – $70K in losses and what sellers MUST know about subcontracted carriers
• 07:48 – Turning a product failure into a digital-product-first business model
• 15:50 – Carrie moves manufacturing from China to Turkey - costs vs. tariffs
• 16:55 – Major announcement: Weekly Buzz moves to the AM/PM Podcast
• 22:10 – How Shivali became a TikTok Creator in 12 days & 
• 27:45 – Carrie’s Amazon PPC agency disaster & how she rebuilt with Helium 10
• 34:05 – AI tools sellers haven’t heard of
• 36:45 – Optimizing Amazon listings for Rufus AI
• 37:55 – The future format of both podcasts moving forward

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

In this episode, recorded live at Amazon Unboxed in Nashville, Bradley sits down with Jenny Liu, one of the Amazon Ads’ product managers behind the latest wave of AI-powered creative tools. Jenny’s team builds the systems that are transforming how Amazon sellers create videos, images, and ad assets across Sponsored Products, Sponsored Brands, and Sponsored Display. If you’ve heard about Amazon Advertising’s new Creative Agent and wondered how it actually works, this episode gives you the insider perspective. Jenny walks us through the evolution of Amazon’s creative ecosystem: from early one-click image generators to today’s full conversational, agentic workflows that let sellers input nothing more than an ASIN, a simple goal, and a rough idea. The agent then learns your intent, pulls from your product detail page, and automatically generates polished videos, lifestyle imagery, and ad-ready creative concepts. Whether you’re not “graphically inclined” or you’re a creative pro trying to scale variations and testing, these tools are designed to unlock high-quality output for all skill levels.

Bradley and Jenny also dive into real-world applications, how custom creatives now influence performance, what makes shoppers stop scrolling, and why strong visuals matter even in Sponsored Products. Jenny explains why Amazon’s creative philosophy is shifting toward storytelling, brand authenticity, and giving sellers more flexibility to express what makes their product unique. As she puts it, AI is not here to replace the marketer; it’s here to take away the manual work so sellers can focus on what message they want their brand to communicate.

To wrap up the episode, Bradley is joined briefly by longtime SSP guest Destaney Wishon, who shares her two biggest takeaways from Unboxed: the scale-changing impact of Creative Agent and the rollout of Sponsored Products Video placements.

In episode 724 of the Serious Sellers Podcast, Bradley and Jenny discuss:

• 01:40 – Meet Jenny Liu
• 03:20 – The Evolution of Amazon Ad Creatives
• 06:00 – Why Creative Matters More Than Ever in PPC
• 08:10 – Introducing Creative Agent: Amazon’s New AI Creative Partner
• 11:10 – What Inputs Creative Agent Uses (and Why You Don’t Need Prompting Skills)
• 15:00 – Real Use Case: Creative Ideas for Bradley's Brand
• 24:00 – Jenny’s Core Message: These Tools Are Free, Simple, and Ready to Use
• 27:30 – Destaney’s Take: Her Top 2 Favorite Announcements From Unboxed

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
• SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon Owns Black Friday https://finance.yahoo.com/news/amazon-owns-black-friday-160933179.html TikTok Shop had our Biggest BFCM Weekend Ever https://newsroom.tiktok.com/tiktok-shop-had-our-biggest-bfcm-weekend-ever?lang=en Walmart Reports Strong Black Friday And Cyber Monday Performance https://www.nasdaq.com/articles/walmart-reports-strong-black-friday-and-cyber-monday-performance Passkey verification for Seller Central sign-in is coming on December 2 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTExQV1VSOTY0TDZFNTlW

In this episode of the Weekly Buzz by Helium 10, Carrie covers:

• 00:55 - Amazon BFCM Results
• 04:13 - TikTok Shop BFCM Results
• 06:15 - Walmart BFCM
• 07:48 - Smart Complete (Strategy of the Week)
• 10:18 - New Lower Fees
• 11:35 - More Amazon Security

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

What if you could transform your plateaued Amazon business into a thriving powerhouse by 2026? Join us as we unravel the secrets with our expert mentors Kamaljit Singh from AMZ Onestep, Vincenzo Toscano from Ecomcy, and Jason McLellan from Prime Team Agency. Together, we explore transformative strategies to skyrocket sales, featuring the real-world Helium 10 Scale Stories case study of the InMotion Hemp brand, which experienced such explosive growth that their Amazon shelves were left bare. Kamal, Vincenzo, and Jason reveal their insights on optimizing click-through and conversion rates, refining PPC strategies, and venturing into international markets to breathe new life into stalled projects. Our conversation takes a deep dive into David's journey with his InMotion brand, uncovering how strategic enhancements to product listings and advertising approaches can lead to increased sales and better brand performance. We discuss the power of updating visuals with modern lifestyle and infographic images, optimizing A+ content, and crafting compelling brand stories. By isolating successful keywords and refining advertising tactics, David's brand overcame challenges, including hemp product restrictions, to lay a stronger foundation for Amazon success. Listen in as we further dissect Amazon's advertising ecosystem, highlighting innovative approaches to brand optimization. From experimenting with main images and leveraging AI for video ads to harnessing the untapped potential of Sponsored Display and Sponsored Brand Video ads, we cover it all. Our Scale Stories mentors emphasize the significance of understanding your audience and addressing customer pain points to improve customer acquisition and retention. Discover how even small incremental improvements can lead to substantial increases in revenue, and learn practical steps to refine your packaging and maximize Amazon advertising spend.

In episode 723 of the Serious Sellers Podcast, Bradley, Jason, Kamaljut, and Vincenzo discuss:

• 00:01 - Strategies for Amazon Business Growth
• 01:41 - Boosting Sales and Profitability on E-Commerce
• 03:28 - Amazon Brand Scaling Agency Strategy Discussion
• 04:51 - Boosting Amazon Sales With Strategic Changes
• 08:37 - Amazon Advertising Strategy Evaluation and Improvement
• 11:16 - Amazon Brand Optimization Strategies
• 12:28 - Room for Improvement in Brand Growth
• 18:46 - Optimizing Amazon Listing for More Sales 
• 20:27 - Amazon PPC Strategy Optimization
• 27:23 - Amazon Customer Acquisition Strategies
• 34:16 - Optimizing Product Packaging for Amazon
• 37:00 - Understanding Customer Sentiment in Product Design
• 41:58 - Product Optimization Explorer for Success

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

What if you could crack the code to scaling a million-dollar business in a fiercely competitive market? Join us as we chat with Mansour Norouzi, Director of Advertising at Incrementum Digital and a passionate supplement seller from Canada, who has already surpassed $1 million in revenue and is aiming for $2 million. Mansour shares the secrets behind his success in the e-commerce world, particularly on Amazon, revealing his strategic approaches to launching and promoting products. From the importance of enhancing search query performance to the exciting new features like sponsored product videos, Mansour's insights are a goldmine for anyone looking to boost their business in the consumer packaged goods industry. Our conversation unfolds with a deep dive into the Canadian e-commerce market, where Mansour navigates the complexities of launching a supplement brand. He sheds light on the potential expansion opportunities awaiting sellers with the anticipated growth of TikTok Shop in Canada. By focusing on scaling his Amazon presence, Mansour explains why he's holding off on other channels for now. We explore effective pricing strategies, the power of the Amazon Vine program for gathering reviews, and the aggressive use of PPC advertising to make a mark in competitive niches. Mansour's experience in leveraging Amazon's tools for product ranking provides listeners with actionable insights.

We also explore the transformative advancements in Amazon's data analytics tools, which have become more accessible inside platforms like Helium 10. These insights allow sellers to make informed decisions, with tools offering unprecedented views into conversion rates and keyword performance. The episode also highlights the strategic use of Amazon Sponsored Product Videos, noting how advancements in technology have made impactful video content creation more accessible. Mansour's journey and expertise offer invaluable lessons, making this episode a must-listen for both seasoned sellers and those just starting their e-commerce journey.

In episode 722 of the Serious Sellers Podcast, Bradley and Mansour discuss:

• 00:00 - Helium 10 Black Friday Deals
• 04:44 - Strategies for Competitive Amazon Launches
• 06:12 - Entering Competitive Supplement Market Success
• 12:13 - Maximizing Amazon Sponsored Product Videos
• 13:38 - Exciting Unboxed Announcements
• 20:07 - Amazon Data Insights and Profitability Strategies
• 21:01 - Amazon Data in Helium 10
• 27:07 - Amazon Pricing and Deal Strategy
• 30:56 - Comparison of Black Friday Deals
• 33:01 - Focus on Basic Business Principles

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon sellers are facing a hidden glitch suppressing approved Black Friday and Cyber Week deals without warnings or alerts. Learn how to quickly check your listings to avoid losing traffic, badges, and Q4 revenue. Copy media sets to sibling products with new Amazon Image Manager feature https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVFU1M1RYMlk3SEtTSDRW Helium 10 New Feature Alert! Our Keyword Tracker now allows you to sort and tag at both the product and keyword levels for cleaner, more efficient research. Carrie demonstrates how this new feature enables sellers to organize catalogs, filter more efficiently, and stay focused during peak season. New features for Fulfillment by Merchant sellers https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSkVZTlRDTVBRTUJXRjZG View updated Customer Service Insights in Feedback Manager https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNVFNUlJSMkI2SEpaV1dK Amazon has temporarily closed its LIT1 fulfillment center in Arkansas due to structural design errors, which may impact FBA inventory stored in the central US. Sellers should verify whether their stock is impacted, monitor refunds, and use tools like inventory heat maps to ensure their listings remain active during the shutdown. Helium 10 is offering its biggest sale of the year! 35% off Platinum or Diamond plans for up to 12 months during Black Friday through Cyber Monday. Sellers who upgrade to Diamond and mention the broadcast even get access to Bradley’s personal sourcing agent, making now the perfect time to level up their tools. Go to http://h10.me/blackfriday for more information

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:44 - Amazon Black Friday Glitch?
• 03:06 - Image Manager Upgrade
• 04:46 - Organize Keyword Tracker
• 07:25 - FBM Seller Controls
• 09:47 - Share of Voice 
• 12:51 - Customer Service Insights
• 14:33 - FBA Center Closure

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

David Mead, a seasoned professional with nearly five decades of experience in the electric utility sector, shares his extraordinary leap into the world of e-commerce. After experiencing the benefits of a hemp-based pain relief product, he embarked on an unexpected entrepreneurial path, purchasing a hemp seed oil company, which has since flourished under his leadership.

Listeners will learn how David, working in conjunction with his Scale Stories mentors, made strategic decisions that propelled his brand, InMotion Products, to remarkable success. By upgrading product images and refining the brand narrative, his company not only witnessed a surge in sales but also faced the enviable challenge of stock shortages. David's story underscores the significance of mentorship and collaboration, highlighting how external expertise in areas like Amazon advertising catalyzed growth and prevented him from feeling isolated in the e-commerce landscape.

Through candid conversations, the episode sheds light on the crucial role of innovation and adaptability in brand management. David's humility in seeking external insights and his emphasis on data-driven strategies offer invaluable lessons for any business owner aiming to rejuvenate stagnant sales. Whether you're an established seller or just starting out, the strategies discussed, backed by tools like Helium 10, reveal how minor adjustments can lead to significant business growth. Join us for a compelling discussion that promises not only to inspire but also to equip listeners with actionable insights for e-commerce success.

In episode 721 of the Serious Sellers Podcast, Bradley and David discuss:

• 05:50 - Motivation for E-Commerce After Retirement
• 09:01 - Exploring Paths to E-Commerce Success
• 12:31 - Sales Breakdown and Online Platforms
• 16:01 - Business Growth Through Product Innovation
• 20:50 - Learning E-Commerce Selling on YouTube
• 23:58 - Brand Growth Through Collaboration and Innovation
• 25:49 - Significant Sales Increase Through Listing Optimization
• 31:36 - Expanding Market Reach for a CBD Product
• 37:58 - David Discusses Brand Growth

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

E-commerce OG Kevin King returns to the Serious Sellers Podcast, bringing his wealth of experience and innovative strategies to the forefront. Discover how Kevin's unique approach helped him achieve a staggering $700,000 in sales this year, and hear about a fellow seller who managed to triple their sales using similar tactics. Adding a personal touch, Kevin shares his passion for college football and his unwavering support for the Texas A&M Aggies, showcasing the dedication and intensity that drives both his business and personal pursuits. Excitement builds as we preview the upcoming Ecom Mastery AI event in Nashville next April, where AI and e-commerce strategies will intersect in groundbreaking ways. Reflecting on past events in Austin, Iceland, and Hawaii, we spotlight impactful presentations and behind-the-scenes moments, including a standout talk by Anthony Cofrancesco on image creation with Midjourney. AI-driven press releases are put under the microscope, with insights into how these innovations are rapidly boosting rankings and sales for Amazon and TikTok sellers. Join us for a behind-the-scenes look at an exclusive event that places entrepreneurs in the "hot seat" for personalized advice from a panel of experts. This intensive e-commerce growth summit is more than just formal sessions; it's an opportunity for networking and engaging workshops, all held in a luxurious setting. As we wrap up, we reflect on his journey with the AM/PM Podcast and hint at new ventures, including a potential project with Bradley that merges newsletters and podcasts. With a ton of strategies, personal stories, and future prospects, this episode is one you won't want to miss!

In episode 720 of the Serious Sellers Podcast, Bradley and Kevin discuss:

• 00:00 - Kevin King's Entrepreneur Passion
• 06:37 - Billion Dollar Seller Summit Legacy
• 07:27 - EcomMastery AI Event and Business Strategies
• 10:49 - Cutting Edge Content and Memories at BDSS
• 12:28 - Maximizing AI Impact for Amazon Sellers
• 20:54 - Navigating Information Overload in Business
• 22:06 - Intensive E-Commerce Growth Summit
• 26:54 - Scaling Stories and Expert Assistance
• 30:44 - Advanced Email Marketing Strategies
• 33:48 - AM/PM Podcast Legacy and New Ventures
• 39:13 - Email Marketing Mini Case Study with Bradley?

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon’s next-gen AI assistant for shopping is now even smarter, more capable, and more helpful https://www.aboutamazon.com/news/retail/amazon-rufus-ai-assistant-personalized-shopping-features TikTok Is Making a Major Holiday Shopping Push https://www.socialmediatoday.com/news/tiktoks-making-a-major-push-on-holiday-shopping/805710/ Seller Challenge launches for Account Health Assurance https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHV005OU5XUEtXSFM4U0U3 Helium 10’s Scale Stories follows real entrepreneurs overcoming roadblocks and scaling their Amazon and TikTok Shop businesses with expert help. Watch Scale Stories episodes now on YouTube! https://www.youtube.com/watch?v=yJ-e6UGh_I8&list=PLZhJ7LRjHHEU4iGcpDAXZ1kHVlGUrELTV

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:41 - Black Friday Week Live!
• 02:34 - New TikTok Shop Tools
• 04:58 - Rufus Gets Upgraded
• 12:20 - Ebay Listing Check
• 14:38 - TikTok Holiday Push
• 16:13 - AI Assistant
• 17:51 - Seller Challenge

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

In this Serious Sellers Podcast episode, host Bradley Sutton dives deep into the world of TikTok Shop with three top experts and mentors of our TikTok Shop Scale Stories episode — Ryan Maya, Michelle Barnum-Smith, and “Hurricane” Liz Herrera. Together, they break down exactly how sellers can build and scale profitable TikTok Shop businesses, even if they’re starting from zero. From short, 30-second videos that have driven 10 million views and six-figure sales, to proven frameworks for content, affiliates, and advertising, this episode is packed with actionable insights for e-commerce entrepreneurs ready to tap into TikTok’s explosive growth.

Listeners will learn the three-bucket strategy for scaling on TikTok Shop, which involves consistent content creation, building an affiliate network, and running smart GMV Max ads. The guests reveal how to pick “TikTok-able” products that are visual, problem-solving, and impulse-friendly, priced between $30 and $50, to drive fast conversions. They also discuss why free shipping and clear discounts are essential, how to use faceless videos if you’re camera-shy, and the right posting cadence to feed the TikTok algorithm for consistent reach.

The episode wraps with a deep dive into live selling, creator recruitment, and real-world ad spend optimization. Whether you’re an established Amazon seller or launching your first product, this conversation will show you how to turn short-form videos into real revenue streams and leverage TikTok’s tools to expand your brand. For a full visual breakdown of these strategies, make sure to catch the Scale Stories case study on YouTube, where our TikTok Shop mentors guide a new seller from zero to hero on TikTok Shop.

In episode 719 of the Serious Sellers Podcast, Bradley, Liz, Michelle, and Ryan discuss:

• 00:00 - TikTok Shop Expert Strategies
• 07:56 - Strategies for TikTok Shop Success
• 13:53 - Creating Engaging TikTok Shop Videos
• 22:05 - TikTok Live Selling Strategies
• 25:55 - TikTok Shop Pricing and Strategies
• 33:21 - Optimizing TikTok Shop Posting Frequency

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Could AI be the game-changer for Amazon sellers striving for efficiency and scalability on a budget? Join us as Shivali Patel from Helium 10 and e-commerce expert Leo Sgovio unpack the transformative role of AI in revolutionizing e-commerce. We'll explore how AI tools are streamlining essential processes like product research, SEO, and ad creation, eliminating the need for large teams and hefty budgets. From AI-generated graphics to Helium 10's innovative Listing Builder tool, discover how sellers are now empowered to generate content and optimize their listings effortlessly, making it possible to launch products even with modest budgets.

Shivali and Leo also shed light on the evolving strategies for optimizing Amazon listings with AI tools such as Rufus. We'll discuss the importance of maintaining a safety stock and leveraging Amazon's FBA for seamless inventory management and fulfillment. Learn how the integration of Amazon with TikTok Shop can significantly expand market reach and maximize sales potential. Finally, understand the power of competitive analysis tools to enhance visibility and sales performance across multiple channels, and how real-time optimization and bidding strategies are being revolutionized by cutting-edge AI solutions.

In episode 718 of the Serious Sellers Podcast, Shivali and Leo discuss:

• 00:00 - AI's Impact on E-Commerce
• 05:15 - Keyword Research and Content Creation Efficiency
• 10:48 - Discovering Market Trends With AI
• 12:00 - Optimizing Listings With AI Strategies
• 16:44 - AI Applications for Amazon Ads 
• 20:26 - AI Advertising and Rules-Based Automation
• 21:19 - Maximizing Sales With AI Strategies

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Show your products in action with Amazon Sponsored Products video https://advertising.amazon.com/en-us/resources/whats-new/unboxed-2025-sponsored-products-video/ Boost advertising efficiency with Ads Agent https://advertising.amazon.com/en-us/resources/whats-new/unboxed-2025-introducing-ads-agent/ Streamline campaign analysis with the new unified reporting experience from Amazon Ads https://advertising.amazon.com/en-us/resources/whats-new/unboxed-2025-campaign-analysis-with-unified-reporting/ Bradley Sutton and advertising expert Destaney Wishon discussed the biggest takeaways from Amazon Unboxed 2025, highlighting the new Creative Studio Agentic Partner as a powerful tool that helps sellers easily create ad assets using their ASIN data. They also spotlighted Sponsored Products Video, which introduces interactive video placements in search results to expand ad inventory and improve engagement. Amazon just dropped major updates at unBoxed — a suite of new AI tools designed to simplify campaign management, speed creative production, and deepen insights. Here are the highlights: https://www.linkedin.com/posts/helium10_unboxed-activity-7394117119078068224-kOof TikTok announced that starting January 2026, all USPS shipping labels must be purchased directly through TikTok Shipping, as outside USPS labels will no longer be accepted. This change signals TikTok’s push for sellers to adopt its own fulfillment system, though it may create challenges for those using third-party logistics or integrated tools like Shopify or ShipStation. Manage returns more easily with new dashboard https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHU1k4SlA2NVFZNFlKTkFX For this week’s Strategy of the Week, let’s discuss the Helium 10 Insights Dashboard, which automatically monitors your listings and competitors 24/7, alerting you to important changes such as budget limits, ranking drops, or listing issues. It saves sellers time and money by providing real-time insights that help them respond more quickly to opportunities and threats in their Amazon business. The final update of the week covers Amazon’s announcement on Extended Producer Responsibility (EPR) requirements for sellers in the European Union. Amazon is expanding its EPR Pay on Behalf service to simplify compliance across countries like France, Spain, Italy, and the UK. Automatically managing eco fees and reporting for eligible sellers to ensure they can keep selling without disruption.

And that wraps up this week’s Helium 10 Weekly Buzz! Stay tuned for next week’s episode to catch all the latest Amazon and e-commerce updates. See you then!

In this episode of the Weekly Buzz by Helium 10, Carrie covers:

• 00:50 - Unboxed Announcements
• 05:02 - Unboxed Reactions
• 09:53 - TikTok Shipping
• 12:10 - Manage AMZ Returns
• 13:32 - Insights Dashboard Tip
• 17:12 - Amazon EU EPR

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Gracey Ryback, a standout influencer in the Amazon and TikTok spheres, graces our podcast to share her compelling transformation from a social media influencer to a savvy e-commerce entrepreneur. With her recent and upcoming Amazon and TikTok Shop launches, Gracey sheds light on her changing focus in the volatile world of social media. Her journey reveals not only her own evolution but also insights into the growing acceptance of TikTok live, a trend even high-profile creators like David Dobrik are embracing. The conversation heats up as we dissect the January 1st, 2025 algorithm shift that has reshaped the social media landscape. Organic growth has become a Herculean task, pushing creators to explore paid strategies to stay relevant. Platforms like Facebook, Instagram, and YouTube Shorts are mimicking TikTok’s discovery model, leveling the playing field for those without a large following. New creators eager to capitalize on this shift are encouraged to repurpose content across platforms and carefully choose products that resonate on both TikTok Shop and Amazon. In our exploration of e-commerce growth strategies, we tackle the nuts and bolts of affiliate marketing and influencer outreach. From the importance of deep linking to innovative, camera-shy-friendly content creation methods, Gracey shares actionable insights. She also recounts her entrepreneurial journey, offering listeners a window into the trials of product development and the balancing act between data and intuition. As we look to the future, Gracey ruminates on AI's potential in influencer marketing and the importance of income diversification, leaving listeners with inspiration and practical tips for thriving in this ever-evolving landscape.

In episode 717 of the Serious Sellers Podcast, Bradley and Gracey discuss:

• 00:00 - Gracey Ryback on Social Media & E-Commerce
• 03:27 - Changes in Influencer/Affiliate Strategies
• 04:42 - Evolution of Social Media Algorithms
• 11:37 - Effective Strategies for E-Commerce Growth
• 16:36 - Amazon Seller Journey
• 19:18 - Navigating Challenges in Entrepreneurship
• 24:07 - Future Career Goals and Income Streams
• 25:18 - Future of Influencer Marketing
• 27:21 - Income Diversification Goals and Strategies
• 31:05 - Video Creation Tips for Content Creators
• 31:35 - Creating High-Converting Faceless Video Content

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

How can still product photos evolve into mesmerizing cinematic experiences, such as Amazon product videos? AI expert Andrew Bell joins us for a captivating discussion on the transformative power of AI in e-commerce. Andrew shares his insights on how AI can elevate brand content by seamlessly turning static lifestyle images into dynamic videos without losing the essence of traditional production values. We explore the storytelling artistry and strategic complexities involved in using AI tools to create engaging motion content, offering e-commerce sellers innovative ways to captivate their audience and enhance product presentation.

We also navigate the intricacies of generating product videos with AI, focusing on items like blankets, and the challenges of rapidly producing multiple versions. Our conversation dives into refining Generative Business Templates (GBTs) to evoke themes of elegance and sophistication. From blending AI-generated visuals with real assets to utilizing cutting-edge tools like Sora 2, Google Gemini, and Runway, listeners will gain practical tips on maximizing creative possibilities even when resources are constrained. Join us for this informative journey into the future of AI-driven video content creation, packed with insights and strategies for aspiring digital storytellers. Want to see the AI magic in action? 🎥 Head over to our YouTube channel to watch this episode and see Andrew Bell create videos from still photos, live on screen: https://youtu.be/ea5pqM1QmxY Want to try Andrew Bell’s AI video GPTs and tools yourself? 🚀 Access his custom GPTs for video creation using the link in the show notes and start turning your product photos into cinematic videos today: https://andrewbell.craft.me/hip1qvfS5vkZ9Y

In episode 716 of the Serious Sellers Podcast, Carrie and Andrew discuss:

• 00:00 - Creating Cinematic Videos From Still Photos
• 01:51 - AI Enhancing Brand Motion Content
• 11:33 - Product Photography for Water Bottles
• 13:34 - Exploring AI-Generated Video Creation
• 15:53 - Creating Visual Content for Business
• 22:36 - Optimizing Video Generation for Amazon
• 28:32 - Creating Videos on Google Gemini
• 32:53 - Video Generation Model Options Considered

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon.com announces third quarter results https://www.aboutamazon.com/news/company-news/amazon-earnings-q3-2025-report Amazon Rufus on track for $ 10 billion in sales https://channelx.world/2025/11/amazon-rufus-on-track-for-10-billion-in-sales/ Amazon Sues Perplexity As AI Browser War Escalates https://www.pcmag.com/news/amazon-sends-perplexity-a-cease-and-desist-over-its-ai-agents-shopping Amazon introduces Kindle Translate, an AI-powered translation service for authors to reach global readers https://www.aboutamazon.com/news/books-and-authors/amazon-kindle-translate-books-authors New Brand Store page views metric for Sponsored Brands https://advertising.amazon.com/en-us/resources/whats-new/new-brand-store-page-views-metric/ From sellers to solution providers: fueling business expansion https://sellingpartners.aboutamazon.com/from-sellers-to-solution-providers-fueling-business-expansion Register for Amazon Ads unBoxed, our flagship advertising conference https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWVZGWTRNR0hIVDhXU1ZY

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:47 - Amazon Rufus Generates $10B In Sales?
• 03:43 - Perplexity Sued by Amazon
• 05:41 - TikTok Product Finder
• 09:25 - KDP Translation
• 10:44 - Customer Polls
• 13:42 - Sponsored Brand Update
• 14:54 - TikTok Hot Videos
• 17:38 - Amazon 25 Year Anniversary
• 18:30 - New P&L Tool
• 22:14 - Amazon Unboxed

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Unlock the secrets to doubling your e-commerce sales with insights straight from industry expert mentors. In our latest episode of the Serious Sellers Podcast by Helium 10, Bradley Sutton is joined by Leo Sgovio and Melissa Burdick, two experts who have navigated the complex waters of e-commerce and are here to share their wealth of knowledge. We dive into the Scale Stories episode 2 case study with Essential Candy, addressing common challenges such as competition, tariffs, and inflation, while providing actionable strategies to overcome them. With Leo's expertise in SEO and Amazon and Melissa's impressive journey from Amazon ads to Pacvue, this episode is packed with practical advice suited for brands looking to thrive in the digital marketplace. Discover the game-changing role AI plays in revolutionizing advertising on platforms like Amazon. Imagine having an army of assistants to refine your marketing strategy. AI makes this a reality. From manual bids to automated intelligence, we explore how technology has advanced and opened new doors for advertisers. We reflect on the evolution of Amazon advertising and share personal anecdotes about pioneering advertising efforts, such as Unilever's Amazon homepage video ad. This transformation has not only leveled the playing field but also advanced ad optimization and market analysis to new heights. We also dive into optimizing your e-commerce basics for growth and improving your brand's Amazon presence. Leo and Melissa evaluate a brand's strategies and provide insights on leveraging tools like Amazon's Product Opportunity Explorer to gain a competitive advantage. Enhancing product listings, utilizing customer insights, and considering new platforms like TikTok Shop are among the strategies discussed. Whether you're looking to refine your advertising, streamline business processes, or explore new marketing channels, this episode offers a comprehensive guide to scaling your e-commerce business. Listen in and equip yourself with the strategies you need to propel your brand to new heights.

In episode 715 of the Serious Sellers Podcast, Bradley, Leo, and Melissa discuss:

• 00:00 - Scale Stories AMA With Expert Mentors
• 05:17 - AI Impact on E-Commerce Growth
• 17:41 - Starting Small Business Success Journey
• 21:26 - Improving E-Commerce Basics for Growth
• 27:47 - Focus on Basics Before Advanced Strategies
• 33:24 - Evolving Accessibility and Targeting in E-Commerce
• 35:44 - Amazon's Rapidly Changing Marketplace
• 37:00 - Improving Sales Through Customer Insights
• 42:20 - Strategies to Boost E-Commerce Sales
• 46:21 - Discussion on Creative Sample Packs
• 48:17 - Utilizing Helium 10 for Sales Growth

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Could unlocking the full potential of e-commerce tools like Helium 10 revolutionize your business strategy? In an episode packed with game-changing insights, we explore how Helium 10's arsenal of features can elevate your presence on major platforms like Amazon, TikTok Shop, and Walmart. Learn about the power of advanced keyword research strategies, including eight unique data points from Helium 10’s Listing Builder tool, which could help you outrank competitors. Whether you’re a seasoned seller or new to the platform, these strategies promise to provide a significant edge. Journey with us as we navigate the dynamic world of TikTok Shop and Amazon marketing through Helium 10's Influencer Finder and Managed Refund Service. Discover how to connect with the right influencers by leveraging specific criteria, such as follower demographics and niche interests, to effectively promote your products in creative ways. We also uncover how sellers can reclaim lost revenue from fulfillment errors with Helium 10’s Managed Refund Service, streamlining processes and returning potentially significant sums to your business. Finally, we get into the art of product discovery and demand analysis with Helium 10's Chrome extension, uncovering market potential and advertising opportunities on Amazon. From analyzing the rise of trending products on TikTok to mastering complex Amazon PPC strategies, our episode covers a plethora of resources available through Helium 10, including their renowned Amazon PPC course, Ads Academy. Join us to transform your e-commerce strategies with advanced tools and insights, helping you maximize your earnings and outpace the competition.

In episode 714 of the Serious Sellers Podcast, Bradley covers:

• 00:00 - Seller Strategy Masterclass With Helium 10

• 02:46 - Listing Builder 8-in-1 Keyword Research Tool

• 07:42 - Influencer Finder & Influencer Messenger Tool

• 11:27 - Managed Refund Service

• 14:08 - Search Query Performance Analyzer

• 17:13 - Demand Analyzer

• 20:23 - Tracking Advertising on Product Pages Using Xray

• 22:02 - Ads Academy

• 23:53 - TikTok Shop Product Finder Tool

• 27:18 - Catch Amazon Hijackers Fast with Helium 10

• 29:20 - How to Translate Amazon Keywords Instantly in Helium 10

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. When is Black Friday 2025? Here’s everything you need to know https://www.aboutamazon.com/news/retail/when-is-black-friday-2025 Amazon Reigns: The Most-Visited E-Commerce Sites of 2025 https://www.visualcapitalist.com/amazon-reigns-the-most-visited-e-commerce-sites-of-2025/ Walmart Announces 2025 Black Friday Deals Events Wrapped in the Magic of WhoKnewVille https://finance.yahoo.com/news/walmart-announces-2025-black-friday-182700386.html Amazon links up with USPS for doorstep returns https://www.supplychaindive.com/news/amazon-us-postal-service-doorstep-returns/803544/ Amazon’s delivery glasses: The newest innovation designed to enhance the delivery experience https://www.aboutamazon.com/news/transportation/smart-glasses-amazon-delivery-drivers Amazon’s new AI-powered shopping feature ‘Help Me Decide’ makes it easy to quickly pick the right product https://www.aboutamazon.com/news/retail/amazon-things-to-buy-help-me-decide-gen-ai Get fast mobile alerts for account issues with the Amazon Seller app https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ05RTkJRQkUzUlRFWkE3

New Amazon AI tool helps you optimize existing product listings https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVVhKRDIyVjlSMjhHS1pV Customize and analyze key data in one tool https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVkVEOEEyVjc3R1BENkJB Amazon says India's e-commerce exports top $20 billion, despite US tariffs https://www.reuters.com/business/retail-consumer/amazon-says-indias-e-commerce-exports-top-20-billion-despite-us-tariffs-2025-10-27/ Follow the Serious Sellers Podcast on TikTok http://h10.me/ssptiktok

In this episode of the Weekly Buzz by Helium 10, Shivali covers:

• 00:45 - Black Friday Countdown
• 02:49 - Walmart Deals Events
• 05:03 - Smarter Delivery is Here
• 07:19 - AI Purchase Feature
• 09:00 - Barcode Creator (Strategy of the Week)
• 11:46 - Seller App Alerts
• 13:00 - Enhance Your Listing
• 14:19 - Quick Seller Tips
• 15:33 - Custom Analytics
• 17:04 - India Exports Top $20B

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

What happens when you mix culinary creativity with entrepreneurial spirit? Meet Dean and Tracy Ernst, the masterminds behind Essential Candy, who turned a heartfelt gesture into a thriving e-commerce success story. Tracy's culinary background and a personal mission to aid a friend battling cancer gave birth to Essential Candy's unique botanical lozenges. Through strategic e-commerce maneuvers, they've doubled their sales and significantly expanded their customer base with a mere $400 investment over a weekend. Their innovative thinking doesn't just stop there. With the help of the Scale Stories by Helium 10 mentors, will they crack the code to thriving on Amazon? Let’s follow their journey in this e-commerce venture.

Craft shows and farmers' markets might seem like an unexpected venue for a booming online business, but Dean and Tracy have found gold where others haven't looked. By setting up booths at these local events, they engage directly with customers, test new products, and foster relationships that drive recurring revenue, often surpassing their online sales. Listen as they reveal the logistics behind this strategy, including the use of technology to capture customer data through SMS, which leads to an ever-growing marketing database and long-term sales growth.

As we dive further into Essential Candy's journey, you'll learn about their eye-opening experiences with Amazon FBA optimization and the potential of local retail opportunities, including sharing tales of pitching their products to Walmart. Their story is not just one of immediate success but of ongoing growth, with plans to multiply their achievements by 2025. This episode is packed with actionable insights and inspiration for anyone looking to elevate their e-commerce game. Don’t miss out on the chance to learn from a brand that’s reshaping the industry landscape, one lozenge at a time. 

In episode 713 of the Serious Sellers Podcast, Bradley, Dean, and Tracy discuss:

• 00:00 - Scaling E-Commerce Business From Scratch
• 01:50 - Transitioning and Succeeding in E-Commerce
• 12:51 - Benefits of Selling at Craft Shows
• 19:17 - The Perfect Circle of Customer Transactions
• 21:21 - Exploring Local Markets and Retail Opportunities
• 23:54 - Selling Products in Walmart Retail Stores
• 28:57 - Meeting Buyers With Unexpected Recognition
• 32:38 - Amazon FBA Optimization Strategies
• 34:34 - Exploring TikTok for Revenue Growth
• 37:13 - Future Growth and Collaboration

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Unlock the secrets of Amazon Marketing Cloud (AMC) with insights from PPC expert Destaney Wishon, and transform your advertising strategies to outpace the competition. Discover how to harness the power of AMC to not only make it to page one of keyword search results, but to also thrive there. Destaney shares her expertise on curating audience segments beyond traditional keyword targeting, providing you with a competitive edge in a market where costs and competition are constantly rising. By leveraging AMC's audience features, you can focus on engaging customers who have shown interest in your products, turning casual browsers into committed buyers. Explore advanced strategies within AMC as we discuss the balance between improved conversion rates and scalability, pivotal for targeting AMC audiences. Learn about the impact of Amazon's shift to contextual and behavioral search results on your conversion strategies. We dive into how to create tailored audience pools and the importance of engaging customers before they're ready to purchase. With Destaney's guidance, you'll navigate the nuanced role of analytics in justifying campaign efforts and understanding customer behavior, all while exploring opportunities beyond sponsored products, like utilizing sponsored brands and DSP to amplify customer education and conversion rates. Tune in to craft strategies that are not only effective but also insightful, as we explore new-to-brand metrics, cross-platform impacts, and more.

In episode 713 of the Serious Sellers Podcast, Carrie and Destaney discuss:

• 00:00 - Amazon Marketing Cloud (AMC) Strategies
• 07:10 - Maximizing Conversion Rates for Profit
• 12:54 - Optimizing AMC Audience Selection
• 13:56 - Advanced Amazon Marketing Cloud Strategies
• 16:48 - Non-Linear Path to Amazon Purchase Journey
• 19:48 - Optimizing Marketing Strategies With Data 
• 20:11 - AMC Audience Strategies
• 26:46 - Utilizing AMC for Enhanced PPC Results

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, TikTok Shop, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. OpenAI unveils ChatGPT Atlas browser, sending Alphabet shares lower https://www.cnbc.com/2025/10/21/openai-browser-alphabet-stock.html E-commerce sites see low sales from ChatGPT traffic, study finds https://www.modernretail.co/technology/e-commerce-sites-see-low-sales-from-chatgpt-traffic-study-finds-but-that-could-change/ Amazon customers report delivery delays after major AWS outage https://www.geekwire.com/2025/amazon-customers-report-delivery-delays-after-major-aws-outage/ Drive top-of-search visibility and engagement by reserving branded share of voice through Sponsored Brands https://advertising.amazon.com/API/docs/en-us/release-notes/index#drive-top-of-search-visibility-and-engagement-by-reserving-branded-share-of-voice-through-sponsored-brands Analyze your Multi-Channel Fulfillment performance with new dashboard https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVjdCM0JFOE5DTTNGVkdR Lastly, join Bradley Sutton at the Seller Summit 2025 Taiwan Cross-Border E-Commerce Summit on Oct 29, 2025 in Taiwan. Go to http://h10.me/taiwan

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:46 - New ChatGPT Browser
• 04:47 - AWS Outage
• 06:01 - TikTok Product Finder
• 09:14 - Sponsored Brand Update
• 11:02 - FBT Product History Tip
• 15:23 - New MCF Dashboard
• 16:31 - Taiwan Event

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Scale Stories Mentors and Amazon selling veterans Leo Sgovio, Melisa Vong, and Clarence Cheang take center stage, sharing how they collectively amassed tens of millions in sales and offering a roadmap for aspiring Amazon and TikTok Shop sellers aiming for success in 2025. Melisa is navigating the launch of new brands with groundbreaking marketing strategies, while Leo's expertise in SEO and influencer marketing sheds light on connecting with audiences like never before. Clarence, with his knack for product research and algorithm mastery, underscores the evolving landscape of Amazon selling and the endless opportunities for those ready to innovate. Together, they paint a picture of a marketplace ripe for those who can harness its potential.

The conversation takes a deep dive into the transformation of Amazon's product launch strategies from the days of Project X in 2019 to now. The discussion emphasizes the significance of reliable data and the efficiency brought by AI advancements in research and A/B testing. With the ever-changing dynamics of e-commerce, the trio stresses the need to extend reach beyond Amazon, exploring platforms like TikTok and Google Ads to gain a competitive edge. They share insights on avoiding pitfalls like patent issues, underscoring the critical role of data-driven decision-making in successful product launches.

Shifting gears to brand storytelling, the episode unpacks the art of building engaging narratives that captivate customers and drive sales, even with limited budgets. The guests dive into the nuances of selling subjective products, such as perfumes, and the challenges of standing out in competitive spaces like supplements. They highlight strategies for differentiation, rapid market entry, and sales channel diversification, exploring platforms like TikTok Shop and emerging technologies like OpenAI's Instant Checkout. As the episode winds down, listeners are invited to connect with the guests across social media platforms, offering a chance to learn directly from their experiences and stories, adding an inspiring touch to the episode's conclusion.

In episode 711 of the Serious Sellers Podcast, Bradley, Clarence, Leo, and Melisa discuss:

• 00:00 - Launching a Successful Amazon Business in 2025
• 01:32 - Amazon Industry Experts on Scaling Stories
• 04:56 - Launching on Amazon in 2025
• 08:10 - Starting on Amazon
• 14:15 - Evolving Strategies for Amazon Success
• 16:09 - Evolution of Amazon FBA With AI
• 23:08 - Analyzing Competitors for Private Label Launch
• 28:14 - Building Brand Stories for Success
• 31:24 - Struggles With Perfume Sales
• 33:40 - Diversifying Strategies for E-Commerce Growth
• 36:00 - Marketing Strategies for New Products
• 39:34 - Optimizing E-Commerce With AI Recommendation
• 44:05 - Maximizing Visibility With Shop App

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: https://instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

What if you could turn Amazon’s endless data into real customer understanding and use AI to speak directly to what shoppers feel?

In this special episode recorded live at Amazon Accelerate in Seattle, host Bradley Sutton sits down with two Amazonians who reveal how sellers can combine AI-driven customer insights and AMC’s advanced advertising analytics to supercharge growth.

First up, Isaac Quiros, Senior Customer Success Manager at Amazon, breaks down how sellers can escape what he calls the “operational trap”, getting so caught up in logistics that they lose sight of their customers. He demonstrates how to transform Seller Central data into human stories using tools like Market Basket Analysis and Demographics Dashboards, revealing why customers make purchases, not just what they buy. Isaac shares how AI can analyze reviews, surface emotional triggers, and even help sellers build “AI personas” that mirror their real buyers. Then use those insights to craft A+ content that truly connects. Then we’re joined by Alan Lewis, Director of Product for Amazon Marketing Cloud (AMC), who pulls back the curtain on one of the biggest announcements from Accelerate: AMC is now available to every Sponsored Ads advertiser, no SQL required. Alan explains how this powerful tool enables you to track the entire shopper journey, discover which campaigns drive conversions, and build high-performing custom audiences, such as retargeting shoppers who have already added your products to their cart. Together, these conversations reveal the future of selling on Amazon: where data meets emotion, and where tools like AI and AMC work hand in hand to help you understand, reach, and retain your ideal customers. Whether you’re refining your A+ content, building your first audience segment, or simply learning to “talk to your data,” this episode delivers actionable insights to help you grow smarter and faster in the evolving world of selling on Amazon.

In episode 710 of the Serious Sellers Podcast, Bradley, Isaac, and Alan discuss:

• 00:00 - Harnessing AI for Customer Growth
• 08:38 - Customer-Centric Sales Strategy
• 14:14 - Customer Personas Through Market Basket Analysis
• 17:07 - Getting Started With AI in Amazon
• 21:44 - Utilizing Data for Customer Insights
• 25:22 - Understanding Amazon Marketing Cloud for Advertisers
• 29:09 - Audience Targeting for Sponsored Ads
• 32:49 - Empowering Sellers With Unique Insights
• 36:16 - Utilizing Audience Insights for Amazon Advertising Success
• 39:15 - Successful Coffin Shelf Case Study
• 42:55 - Enhancing Advertising With Helium 10

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
• SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

We’re back with another episode of the Weekly Buzz with Helium 10’s Sr. Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. 2026 US Referral and FBA fee changes summary https://sellercentral.amazon.com/help/hub/reference/G201411300 2026 US FBA fulfillment fee changes https://sellercentral.amazon.com/help/hub/reference/GABBX6GZPA8MSZGW Walmart is incorporating ChatGPT into online shopping. Here's how. https://www.usatoday.com/story/money/2025/10/14/walmart-chatgpt-openai-shopping/86688757007/ In this episode of the Weekly Buzz by Helium 10, Shivali covers:

• 00:49 - Amazon Raises Seller Fees!
• 11:03 - How to Sell Elsewhere
• 12:25 - Pay with OpenAI at Walmart
• 15:22 - A New FBA Feature to Appreciate

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Meet Natalie Dorsey, our inspiring contestant from the new Helium 10 series Scale Stories. With a background that spans a move from Columbus, Ohio, to the tranquil Hocking Hills and a passion for fashion design, Natalie is on a mission to take the e-commerce world by storm. She's courageously ventured into entrepreneurship with various businesses and is now preparing to launch her Amazon FBA venture. Her story is one of determination and a relentless drive to break free from the traditional 9-to-5 grind, as she seeks to dictate her own professional and personal path. Join us as we pull back the curtain on product research and launch strategies with a live "Ask Me Anything" session featuring three seasoned mentors. Discover how these experts guide aspiring sellers like Natalie in making data-driven decisions, whether it's considering unique items like cauldrons or tea sets. Go to http://h10.me/ssama1. Budgeting is addressed with thoughtful insights into starting investments of $5,000, later expanding to $10,000. The discussion navigates the balance between passion and market demand, stressing the importance of validating multiple product ideas to ensure success.

Networking and personal goals round out our discussion, exploring the power of connections within the sales and Amazon communities. We celebrate the importance of building lasting relationships and outline the transparent process of documenting the highs and lows of starting an Amazon business. With personal aspirations such as achieving financial freedom and supporting family planning at the forefront, listeners will gain an in-depth understanding of setting significant income targets. As we follow Natalie's ongoing journey, we eagerly anticipate sharing her progress and future victories.

In episode 709 of the Serious Sellers Podcast, Bradley and Natalie discuss:

• 00:00 - Entrepreneurial Journey With Natalie
• 07:24 - Inspiration to Accept Challenge
• 12:43 - Overcoming Challenges in Entrepreneurship
• 17:09 - Product Research and Data-Driven Decisions
• 21:29 - E-Commerce Strategy
• 22:50 - E-Commerce Goals and Networking Strategies
• 24:37 - Amazon Business Journey With Natalie 
• 29:58 - Future Updates on Natalie's Products

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

What if you could revolutionize your Amazon product launches with insider knowledge straight from the builders? In this episode, Bradley brings together Jeff Nickerson, Director of Product from Amazon’s Brand Experience & Excellence team, and Zhen Li, Sr. Product Manager from Amazon’s Product Opportunity Explorer team to show how to simplify, de-risk, and boldly accelerate your Amazon launches. They unpack the newest tools, including Amazon Vine pre-launch access and AI reviewer matching, as well as Product Performance Spotlight. Explaining how early demand testing, benchmarks, and focused research turn signals into growth. Amazon is investing in better data, faster feedback loops, and tailored guidance so brands can spot high-potential products sooner and make smarter calls. Speed and strategy work best together. Regional launches place inventory near customers for day-one delivery, while the New Selection Program eases testing with fee relief and simpler exits. On the review side, Vine now enables pre-launch distribution to Vine Voices, paired with AI that matches products to reviewers who know your niche, creating social proof on release day. Alongside performance alerts and comparable funnels in Product Performance Spotlight, these updates help you decide whether to scale, iterate, or sunset.

We blend research and execution with the latest from the Product Opportunity Explorer. Zhen details two years of niche metrics and the new Identify Market Demand experience, which surfaces underserved customer intents and translates them into development guidance and positioning cues. Add shoppable A+ Content to cross-sell and strengthen brand storytelling. Throughout, Jeff and Zhen highlight Amazon’s mission to give sellers the confidence to launch, learn fast, and grow. We close by looking ahead to more personalized AI insights and pre-validation tools and invite them back next year to share what’s next.

In episode 708 of the Serious Sellers Podcast, Bradley, Jeff, and Zhen discuss:

• 00:00 - Amazon Launch Strategies and Support
• 03:35 - Amazon's Features for Seller Launching Success
• 07:20 - Regional Inventory Testing for Faster Delivery
• 10:01 - Exciting Enhancements to the Amazon Vine Program
• 14:15 - Strategies for Product Launch Failure
• 19:02 - Upcoming Amazon Seller Central Innovations
• 23:35 - Amazon's Support for Product Launching
• 24:33 - Discovering Product Opportunities With AI
• 34:49 - Identifying Market Demand for Product
• 39:56 - Enhancing Business Success on Amazon
• 41:19 - Amazon Data Insights and Opportunities

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcast On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. AMAZON PRIME BIG DEAL DAYS EARLY READ RESULTS ARE IN; CONSUMERS FOCUSING ON HOUSEHOLD ESSENTIALS, NUMERATOR REPORTS https://www.globenewswire.com/news-release/2025/10/09/3164227/0/en/AMAZON-PRIME-BIG-DEAL-DAYS-EARLY-READ-RESULTS-ARE-IN-CONSUMERS-FOCUSING-ON-HOUSEHOLD-ESSENTIALS-NUMERATOR-REPORTS.html Helium 10 has launched a new series called Scale Stories, which follows the journey of new and current Amazon sellers as they start and grow their businesses with guidance from mentors. The series aims to inspire and educate viewers on how launching products on Amazon and other E-commerce is still very possible and rewarding today. http://h10.me/ss PS - You can join the live AMA for Scale Stories Episode 1 to ask the mentors your questions and get firsthand advice! http://h10.me/ssama1 Amazon October Prime Day Underwhelms Shoppers, Signaling Caution For Holidays https://www.forbes.com/sites/pamdanziger/2025/10/09/amazon-october-prime-day-underwhelms-shoppers-signaling-caution-for-holiday-2025/ Amazon Prime launches ‘Add to Delivery’ feature in app. How it works. https://www.usatoday.com/story/money/2025/10/07/amazon-add-to-delivery-prime/86567603007/ Bradley Sutton shares this week’s training tip on Customer Intelligence, a powerful Helium 10 feature that helps sellers track key metrics, such as customer lifetime value, acquisition cost, and purchase frequency. This data-driven tool helps advanced sellers make smarter advertising and profitability decisions based on real customer insights. Shippo Launches TikTok Shop Integration to Help Merchants Save Time, Minimize Costs, and Ship Reliably This Peak Season https://www.streetinsider.com/PRNewswire/Shippo+Launches+TikTok+Shop+Integration+to+Help+Merchants+Save+Time%2C+Minimize+Costs%2C+and+Ship+Reliably+This+Peak+Season/25438548.html TikTok Announces New Automation Updates for Advertisers: Smarter Ads, More Control, and Measurable Impact https://newsroom.tiktok.com/tiktok-announces-new-automation-updates-for-advertisers?lang=en

In this episode of the Weekly Buzz by Helium 10, Carrie covers:

• 00:54 - Prime Big Deal Days Results
• 03:50 - Scale Stories
• 05:07 - AMZ Add to delivery
• 06:27 - Customer Intelligence Tip
• 09:27 - Shippo/TikTok Integration
• 11:22 - TikTok Ads Updates

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

E-commerce aficionado Tomer Raabinovich returns to the podcast, sharing his groundbreaking journey in launching Messless, a brand crafted to supercharge the productivity of digital entrepreneurs. With the audacious goal of hitting eight figures, Tomer breaks the mold by offering a candid look into his brand's development, a rarity in a world where most Amazon sellers guard their secrets. Tomer's story is not just about launching a brand; it's about revolutionizing the way we think about transparency and innovation in the e-commerce landscape. Get ready to uncover the secrets behind a successful product launch on TikTok. Tomer walks us through his strategic use of this vibrant platform to captivate audiences with minimal competition on Amazon. By focusing on creative campaigns, magician-inspired packaging, and a unique 30-day productivity challenge, he demonstrates the power of blending creativity with tactical marketing. Tomer’s approach includes cold outreach to creators, leveraging TikTok's potential for virality, and utilizing meta ads for upselling, offering a masterclass in modern digital marketing techniques. Finally, we explore advanced strategies that are reshaping the e-commerce industry. From the cutting-edge use of AI in product development to the critical management of PPC campaigns, Tomer emphasizes the importance of maintaining control over core operations. With tools like Helium 10 and an in-house PPC strategy, he paints a picture of how brands can build competitive edges and drive growth. Action over perfection is the mantra here, Tomer’s experiences remind us of the value in taking risks, learning from missteps, and consistently pushing forward to turn aspirations into reality.

In episode 707 of the Serious Sellers Podcast, Bradley and Tomer discuss:

• 00:00 - E-Commerce Brand Launch Strategy Discussion
• 08:49 - Product Launch Strategies and TikTok Marketing
• 09:24 - Productivity Challenge and Amazon Keyword Research
• 15:04 - Utilizing Challenges for Shopify Traction
• 16:53 - Advanced E-Commerce Product Strategies
• 22:35 - Amazon PPC Advertising Strategies for Brands
• 23:58 - Amazon Sellers' Profit Growth Strategies
• 25:25 - Evolving Strategies for Amazon Success
• 36:10 - Overcoming Fear of Failure

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Join us as we bring you an exciting new chapter with the return of Project X, now reimagined as Scale Stories. We welcome back Zoe Lu, the General Manager of Helium 10, who shares her inspiring journey from VP of Product to leading Pacvue's SMB side. Zoe opens up about her journey and the power of leveraging social media, particularly through employee-generated content, to connect with ambitious women and inspire entrepreneurship. Emphasizing the importance of content creation in fostering business growth and personal connections in today's digital world. In another segment, we highlight the incredible success and growth of Helium 10 in the e-commerce space, driven by its strong customer and community connections and a forward-thinking approach to innovation. Helium 10’s new series, Scale Stories, captures the emotional and human aspects of the entrepreneurial journey, featuring real entrepreneurs at various stages. Unlike Project X, this series offers expert guidance to navigate challenges and achieve growth, ensuring a broader connection with our audience by bringing diverse narratives to the forefront.

Tune in to discover the unique stories and challenges faced by contestants in our upcoming series, introduced through a casting call. In the first episode, we follow Natalie, who has overcome significant personal hurdles and now advocates for mental health through her budding business. With guidance from mentors like Melissa, Leo Segovio, and Clarence, the series aims to demonstrate that success in e-commerce is accessible to everyone, regardless of background or experience. Don't miss the live premiere of the first episode on YouTube, set for October 7th at 9 am Central time, prepare for more insights and inspiration with episode two on October 21st, and more episodes to come. Go to http://h10.me/ss to watch the premiere of this exciting series!

In episode 706 of the Serious Sellers Podcast, Bradley and Zoe discuss:

• 00:00 - Project X, Scale Stories, and Entrepreneurship Insights
• 05:02 - Boosting Engagement With @Leadwithzoe's Content
• 14:04 - Helium 10's Success Through Community and Adaptation
• 19:57 - E-Commerce Strategy Beyond Amazon
• 21:10 - Scale Stories Episode 1 Trailer
• 23:05 - Casting Calls and A New Helium 10 Series
• 28:55 - Business Scaling With Mentors and a Couple
• 31:58 - E-Commerce Success Strategies and Feedback
• 34:08 - Launching Products and Strategies With Mentors

Listen to the Serious Sellers Podcast on your favorite platform: ► New YT Channel: https://www.youtube.com/@Helium10SeriousSellersPodcast

► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876

► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. OpenAI rolls out ‘instant’ purchases directly from ChatGPT, in a radical shift to e-commerce and a direct challenge to Google https://fortune.com/2025/09/29/openai-rolls-out-purchases-direct-from-chatgpt-in-a-radical-shift-to-e-commerce-and-direct-challenge-to-google/ ‘Expect compliance chaos’: Sweeping new sales tax law on digital ads in Washington takes effect https://www.geekwire.com/2025/sweeping-new-sales-tax-law-on-digital-ads-in-washington-takes-effect-amid-compliance-confusion/

MercadoLibre Sinks as Rival Amazon Boosts Presence in Brazil https://www.bloomberg.com/news/articles/2025-10-01/mercadolibre-slumps-as-rival-amazon-boosts-presence-in-brazil Helium 10’s Chrome extension now lets brand-registered sellers instantly see the top three most-clicked products on any Amazon search results page, along with their share of sales. This quick insight helps sellers identify competitors, assess their own performance, and adjust bids without requiring a comprehensive review of brand analytics. Amazon unveils the next generation of AI-powered Echo devices, purpose-built for Alexa+ https://www.aboutamazon.com/news/devices/amazon-new-echo-devices-alexa-plus Helium 10 is launching a brand-new case study series called Scale Stories, created with a professional film crew and featuring real contestants at different stages of their Amazon and TikTok Shop journeys. Premiering on YouTube with a live watch party, this series builds on the legacy of Project X, promising next-level insights and inspiration for sellers.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:47 - Chat GPT Instant Purchases
• 07:02 - New Advertising Tax?
• 10:17 - TikTok Creator Search 
• 13:50 - Amazon Brazil Push
• 15:59 - Brand Analytics Hack
• 18:40 - Alexa+
• 20:28 - New Project X

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.

SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Digital marketing veteran Joanna Lambadjieva shares her expertise on the transformative power of AI in e-commerce. Known for her impactful work in the E-commerce space, Joanna takes us on a journey through the rapidly evolving world of AI, revealing how platforms like ChatGPT are not just reshaping how products are discovered but also massively boosting referral traffic for big players such as Amazon and Walmart. Her insights unravel the core data sources behind these large learning models, providing businesses with the knowledge to ensure their products appear right where customers are most likely to look. As the e-commerce landscape shifts, a holistic approach to AI's role in platform strategies, especially on Amazon, becomes essential. With AI-driven search traffic surging and the complexities of the buyer's journey more pronounced, Joanna emphasizes the importance of adapting to AI's ranking preferences. We unpack the necessity of establishing a strong presence on user-generated sites like Reddit and Wikipedia, underscoring their influence on AI recommendations. Joanna's methodical strategies highlight the shift from hack-based tactics to more sustainable, customer-focused marketing efforts that align with AI's evolving capabilities.

In a world where authentic engagement and media presence hold the key to visibility, we explore practical strategies that businesses can adopt. From leveraging HARO for media coverage to using AI tools for automating journalist communication, we discuss building meaningful relationships in this AI-driven world. Joanna also emphasizes the importance of optimizing product information to align with AI's needs, ensuring content is both accessible and credible. This episode promises a ton of strategies to not just navigate, but thrive in, the dynamic AI-infused e-commerce landscape.

In episode 705 of the Serious Sellers Podcast, Shivali and Joanna discuss:

• 00:00 - AI's Impact on E-Commerce Marketing
• 01:17 - Global Ecommerce Expert Shares Insights
• 04:00 - Future Impact of AI on E-Commerce
• 05:37 - AI Traffic Trends and High Intent
• 10:29 - AI Search Engines Favor Reputable Sources
• 13:48 - Using SEMrush for Keyword Research
• 22:34 - AI and Paid Options for PR
• 25:45 - Effective PR Strategies for Building Relationships
• 31:24 - Simplifying Marketing Tools and Costs
• 33:40 - Optimizing E-Commerce With AI Insights
• 36:32 - Analyzing Customer Reviews in Cloud
• 39:46 - Table Creation for Product Analysis

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Anthony Cofrancesco returns with a ton of insights on revolutionizing your e-commerce game. Renowned for his expertise in split testing, Anthony unpacks how this once niche strategy has become a cornerstone of modern marketing for Amazon sellers. He advocates for creating "high-volume variations" of creative assets to push boundaries and outperform competitors. Anthony also sheds light on the role AI plays in making these strategies more accessible and affordable, while addressing the challenges faced by larger sellers who are hesitant to change their successful tactics. Get ready to elevate your e-commerce visuals with Anthony’s advanced image optimization strategies. His detailed four-phase approach offers a roadmap for categorizing, generating, validating, and executing image assets to boost click-through and conversion rates. Anthony dives into the power of AI tools like ChatGPT and Midjourney, alongside competitive testing platforms such as Helium 10, to systematically refine and implement winning strategies. He underscores the importance of analyzing competitor images to discover untapped opportunities, illustrating how AI can streamline these efforts to achieve significant improvements. Stepping beyond Amazon, Anthony explores the potential of expanding into new marketplaces like Walmart, Target, and Home Depot. Through compelling case studies, including the impressive rise of Pink Miracle's revenue, Anthony illustrates the transformative power of upgrading product images and leveraging direct-to-consumer strategies. His personal travel experiences and reflections on the evolving e-commerce landscape provide a unique perspective, encouraging listeners to act before automation reshapes the industry. Anthony’s tales of global adventures, from skiing in Niseko to revisiting favorite European spots, add a personal touch and inspire listeners to embrace the dynamic world of e-commerce.

In episode 704 of the Serious Sellers Podcast, Bradley and Anthony discuss:

• 00:00 - Optimizing Conversion Rates With Split Testing
• 03:59 - Utilizing High-Volume Variations for Marketing
• 06:02 - Optimizing Listings With Manage Your Experiments 
• 09:10 - Optimizing Image Strategy With AI
• 12:09 - Image Optimization Strategies in Marketing
• 18:06 - Effective Hypothesis Testing in Optimization
• 22:51 - Expanding Beyond Amazon for E-commerce Success
• 24:27 - Simplified Multichannel Selling With Technology
• 32:20 - Strategies for Growth and Social Media
• 32:44 - Global Travel and E-Commerce Insights

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Prime Big Deal Days is back October 7-8: Here are 5 shopping tips to save big during the event https://www.aboutamazon.com/news/retail/amazon-prime-big-deals-day-when-october-7-8 Walmart Deals is officially back this October — here’s everything you need to know https://www.nbcnews.com/select/shopping/walmart-oct-deals-announcement-2025-rcna233259 Amazon invites Walmart product sellers to use its warehouses for orders https://www.axios.com/2025/09/18/amazon-walmart-order-shopify-shein Outsourced to Optimized: It’s Time to Run Your Own Ads Tired of outsourcing your ad spend and not seeing results? This video series will empower you to confidently run your own ads using Helium 10 Ads. https://pages.helium10.com/outsourced-to-optimized-webinar-2025 New FBA fulfillment fee discount on Amazon Business bulk orders https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUE43QU5XQ1BHR1JaSk1C Watch Amazon Accelerate 2025 sessions on demand https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVTgyWVpQRUFKNVg2MlZB And for those ready to turbocharge their product launches, Bradley's updated Maldives Honeymoon Amazon Launch Strategy in episode 700 might just be the edge you need. Go to http://h10.me/700. Tune in to stay ahead in the e-commerce arena with these compelling updates and strategies.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:57 - Prime Big Deal Days
• 01:50 - Walmart Deals
• 02:27 - Amazon Fulfills Walmart Orders
• 03:41 - Outsourced to Optimized
• 05:15 - FBA Business Bulk Discount
• 06:17 - Strategy of the Week with Bradley
• 08:39 - Accelerate Replays
• 09:16 - Launch Strategy Update

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

From the vibrant stage of Amazon Accelerate in Seattle, we’re bringing you a special double feature. In this episode, Bradley sits down with Alex Berry, Director at Amazon Global Logistics, and Mike Stiles, Head of US-EU Global Selling at Amazon. Together, they pull back the curtain on two major pillars of scaling your Amazon business: moving products smarter with AGL and selling beyond US borders with Amazon’s global marketplaces.

Alex shares his intriguing journey from journalism and finance at the University of Missouri to leading Amazon Global Logistics (AGL), the program helping sellers import goods seamlessly from China (and soon Vietnam, India, and beyond) straight into Amazon’s network. He explains AGL’s role in simplifying freight forwarding, shipment rerouting, and customs, while unveiling innovations like the upcoming “time-to-prime” promise and Amazon Managed Placement, tools designed to give sellers speed, reliability, and visibility across their supply chain.

Then, the conversation shifts with Mike Stiles, who has spent more than a decade helping US-based sellers expand globally. He breaks down the Sell Globally workflow, the Marketplace Guidance tool, and strategies to tap into Europe’s 10 Amazon marketplaces (and 30+ consumer countries) through programs like Pan-EU FBA and remote fulfillment. Mike also shares how Amazon is listening to seller feedback, simplifying VAT and compliance hurdles, and equipping brands with resources to confidently scale into international markets.

Whether you’re looking to optimize freight forwarding into the US or unlock new revenue streams in the EU and beyond, this episode is packed with practical insights, upcoming innovations, and step-by-step guidance to future-proof your Amazon business. Where can Sellers learn more about selling globally and the EU? Where can I share feedback?

1. (Evergreen) Sharing a few links here to get you started:
   1. https://sell.amazon.com/blog/amazon-usa-vs-europe
   2. https://sell.amazon.com/global-selling/europe

In episode 703 of the Serious Sellers Podcast, Bradley, Alex, and Mike discuss:

• 00:00 - Amazon Global Logistics and AWD
• 04:10 - Benefits of Using AGL as Forwarder 
• 11:03 - AGL Program Expansion and Future Vision
• 11:42 - Improving Logistics Through Dynamic Routing
• 14:39 - International Shipping Destination Expansion Strategy
• 16:06 - AGL Program Enhancements and Innovations
• 18:57 - Origin Splits for Cost Efficiency
• 21:40 - Global Expansion and Seller Feedback
• 22:35 - Global Logistics for International Expansion
• 30:03 - EU Marketplace Expansion and Global Selling
• 33:39 - Expanding Sales Into the EU
• 40:00 - Amazon's PanEU Program Overview 
• 44:28 - Bradley's Cross-Border Expansion Commitment

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

What if mastering the nuances of Amazon flat files could transform your e-commerce success? Alexander “Sasha” Zubitov, an expert in consulting and managing Amazon businesses, takes us on an insightful journey through the intricacies of these powerful tools. He reveals how recent Amazon updates have increased the importance of flat files, making them essential for bulk edits, SEO enhancement, and variation management. Sasha's experience with defending against hijackers and resolving compliance issues makes his insights invaluable for both newcomers and seasoned sellers eager to optimize their Amazon listings.

Sasha sheds light on the often-overlooked impact of "product type" on flat file attributes, a crucial detail that can unlock new editing possibilities. By understanding how product type influences product display, sellers can effectively manage variations, even as Amazon phases out certain options. Sasha guides listeners through the process of creating new SKUs or variations, ensuring they maintain control over their listings amidst these changes. The detailed exploration of listing violations further equips sellers with strategies to address and overcome compliance challenges.

The conversation doesn't stop there. We dive into effective listing management, from handling violations to deletion strategies. Sasha discusses how to strategically use deletion and re-uploading as troubleshooting methods, emphasizing the need for patience to allow changes to propagate. He also shares advanced recovery strategies, offering a roadmap to quick listing reinstatement. With Sasha's guidance, you're not just surviving the complex world of Amazon Seller Central, you're mastering it.

In episode 702 of the Serious Sellers Podcast, Shivali and Sasha discuss:

• 00:01 - Utilizing Amazon Flat Files Effectively
• 02:50 - Optimizing Amazon Category Listing Reports
• 13:23 - Amazon Flat File Attributes and Variations
• 14:27 - Amazon Listing Optimization Tips
• 21:02 - Amazon Deprecation Announcement Overview
• 28:55 - Effective Listing Deletion Strategies
• 33:01 - Effective Amazon Listing Recovery Strategies
• 34:38 - Listing Recovery Process With Agencies

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon and E-commerce space for serious sellers of any level. Join us for a thrilling recap of Amazon Accelerate 2025, where we uncover the latest releases and initiatives that are reshaping the seller landscape. With Andrea Marquez, Senior Producer and Host of the This Is Small Business Podcast by Amazon, as our special guest, we reflect on how the event has grown to offer sellers an increasingly valuable experience. Andrea shares insights on the importance of attending Amazon Accelerate, not just for learning about new product releases, but also for the unparalleled networking opportunities and direct support through the Amazon Seller Café. Sellers can resolve complex issues face-to-face with Amazon experts, turning potential problems into quick fixes. The event is a community-building hub, enhanced by social activities like the popular block party.

We explore Amazon's efforts to improve the customer experience, emphasizing the new measures that ensure customers receive the exact product they ordered from brand owners. The discussion covers enhanced return policies that allow for partial refunds and the option to send missing pieces rather than entire replacements, offering sellers increased flexibility and cost savings. These changes, coupled with the strategic use of AI as highlighted in the event, aim to enhance both customer satisfaction and seller profitability. The conversation underscores how these developments enable sellers and entrepreneurs to better incorporate returns into their business models.

Celebrate 25 years of independent sellers on Amazon with us as we highlight key milestones and future aspirations. The introduction of an AI creative studio is democratizing access to high-quality creative assets, empowering entrepreneurs to compete with larger companies by reducing the barrier to entry. This innovation allows sellers to focus on product quality and customer satisfaction while reshaping the entrepreneurial landscape. Listen in as we discuss regional product launch testing, A+ content enhancements, and the transformative potential of the Amazon Marketing Cloud for targeted marketing. Discover the inspiring stories of innovative entrepreneurs like Brendan from Lalo and the honor of presenting the Sellers Force for Good awards, recognizing entrepreneurs making a positive impact through their ventures.

In this episode of the Weekly Buzz by Helium 10, Bradley and Andrea cover:

• 00:00 - Amazon Accelerate 2025 Recap of New Releases 
• 02:35 - Impact of Seller Cafe at Accelerate
• 09:06 - Amazon Labeling Changes Impact Sellers
• 10:28 - Improved Customer Experience and Returns Flexibility
• 13:13 - Celebrating 25 Years and AI Advancements
• 17:09 - AI's Impact on Entrepreneurship and Creativity
• 20:23 - Product Launch Testing and A+ Content
• 26:09 - Enhancing Customer Experience and Targeted Marketing

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
• SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Curious about how AI and Rules can revolutionize your Amazon advertising strategy? Imagine harnessing the power of emerging AI tools to supercharge your PPC campaigns and keep your brand ahead of the competition. Join us as Destaney Wishon shares her expertise on striking the perfect balance between AI, automation, and rule-based approaches to unlock the full potential of your Amazon advertising efforts.

Our conversation takes an insightful turn as we explore the complexities of managing advertising campaigns for brands with intricate SKU lines and varied objectives. Destaney unpacks the nuances of using AI and rules-based systems, revealing how to leverage these tools without losing sight of your brand's unique insights and goals. We get into the importance of contextual understanding when evaluating key metrics like ACoS, ensuring that your strategies align with your specific product types and campaign goals. Plus, uncover the trade-offs between automation and manual control, and learn how agencies can enhance operational efficiency while maintaining that all-important personal touch.

But that's not all. We offer a comprehensive guide to optimizing your advertising strategies with Amazon Marketing Cloud (AMC) and audience targeting techniques. You'll learn how to use Helium 10 Ads to set up AMC instances and discover practical tips for building profitable audience segments. From increasing your Return on Advertising Spend (ROAS) to avoiding campaign cannibalization, we equip you with the tools and insights necessary to thrive in a competitive Amazon marketplace. To top it off, we invite you to subscribe to the Serious Sellers Podcast’s new YouTube channel for a chance to win a one-on-one session with either Carrie, Bradley, or Shivali, offering personal insights and a unique opportunity to enhance your advertising game.

In episode 701 of the Serious Sellers Podcast, Carrie and Destaney discuss:

• 00:59 - AI vs Automation in Amazon Advertising
• 06:47 - Optimizing AI for Different Goals 
• 09:30 - Advanced Strategies for Amazon Advertising
• 10:14 - Interpreting ACoS for Amazon PPC Success 
• 15:53 - AI vs. Keyword Harvesting in Marketing
• 18:38 - Importance of Video in Amazon Advertising
• 22:37 - Strategies for Amazon Ad Console
• 31:23 - Optimizing PPC Campaigns for Improved ROAS
• 34:24 - Engagement Incentives for Video Viewers

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Can you imagine launching a product on Amazon and seeing it soar to page one with minimal sales effort? Join Bradley Sutton from the beautiful Milaidhoo Resort in the Maldives as he uncovers the secrets of the Newest version of the Maldives Honeymoon Amazon Launch Strategy for 2025 and 2026. Bradley dives deep into the nuances of keyword research amidst evolving AI search behaviors and how sellers can leverage this to optimize product listings. Discover why the honeymoon period offers a unique competitive edge and how to maximize visibility during this crucial timeframe.

Unlock the secrets to keeping your product on Amazon's first page with the right strategies and tools. We unravel the mystery of title density and how to utilize Helium 10's Listing Analyzer for evaluating your SEO power against competitors. By choosing strategic keywords and understanding your "right to win," you can maintain sustained visibility beyond the initial launch boost. Explore how analyzing competitor strength prepares you to stay competitive in your niche and maintain top rankings.

Optimize your Amazon launch with a toolkit that includes Helium 10 tools, TikTok launches, and influencer marketing. Learn about the power of test listings and other strategies in enhancing product relevancy signals and maximizing exposure. We explore managing reviews with future launch dates and handling SEO challenges while launching on TikTok. With insights into tracking keywords and monitoring changes, we guide you through efficiently managing your advertising budget and ensuring a successful product launch on Amazon. Dive into this resource-rich episode and take your Amazon selling game to the next level.

In episode 700 of the Serious Sellers Podcast, Bradley talks about:

• 00:00 - A New Maldives Honeymoon Launch Strategy Episode
• 03:15 - Step 0.5: What the Amazon “Honeymoon Period” Really Means
• 10:20 - Step 1: Check Title Density
• 11:30 - Step 2: Analyze Competitor Strength with Listing Analyzer by Helium 10 
• 12:40 - Step 3: Audit SEO Strength with Listing Builder by Helium 10  
• 13:40 - Step 4: Explore Bundling via Frequently Bought Together & Black Box
• 15:10 - Step 5: Pick the Right Variation using Xray's Child-level Sales Data
• 16:10 - Step 6: Review Mining, Rufus Questions, & POE 
• 18:30 - Step 7: Optimize Images & Split-Test with Helium 10 Audience
• 20:20 - Step 9: Build a Fully-Optimized Test Listing
• 31:00 - Step 10: Set Real Listing’s Launch Date in the Future
• 32:00 - Step 11: Enroll in Vine Pre-Launch Reviews
• 33:00 - Step 12: Create Single-Keyword Campaigns
• 34:10 - Step 13: Add Broad/Auto/Exact Low-Bid Harvesters with Helium 10 Ads
• 35:20 - Step 14: Track Rankings & Ads with Keyword Tracker with Boost Feature
• 35:50 - Step 15: Turn On Alerts by Helium 10
• 36:20 - Step 16: Day-1 List-Price Purchases + CPR Pacing
• 37:20 - Bonus: Check Inventory Heat Maps
• 37:50 - Bonus: Parallel TikTok Shop Launch (MCF tie-in + Influencer Finder)
• 38:06 - Case Study: Trademark-Constrained Launch & Rufus vs. SEO (Demon Slayer product example)
• 42:26 - Outro & Offers (Helium 10 Discount Codes and TikTok Tools)

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Multiple sellers are reporting issues with sending inventory to Amazon Warehousing & Distribution (AWD), with messages saying there’s no capacity available. Some were told by seller support to wait seven days, raising concerns across Facebook groups. Helium 10’s new Listing Builder feature consolidates keyword research by pulling data from eight unique sources, including brand analytics, search query performance, and historical rankings, directly into one workflow. This streamlines the process of optimizing or creating listings, saving sellers time while giving them access to exclusive insights competitors can’t get elsewhere, outside Helium 10. Netflix turns to Amazon to make its ads easier to buy https://digiday.com/marketing/netflix-turns-to-amazon-to-make-its-ads-easier-to-buy/ Sellers can now easily fulfill TikTok Shop orders using their existing Amazon FBA inventory through Helium 10’s MCF integration. By mapping TikTok SKUs to Amazon SKUs, orders are automatically shipped by Amazon, with options for safety stock and fulfillment speed, all without manual tracking or order creation. Amazon Virtual Packs https://sellercentral.amazon.com/help/hub/reference/GK2U2WZY6GSSTJZY Helium 10 Elite Q3 Workshop at Amazon Accelerate http://h10.me/q3workshop - Use Code: Elite100 for free tickets Whether you're a seasoned seller or just starting out, this episode offers valuable insights and strategies to maximize your success in the ever-evolving world of e-commerce.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:48 - AWD Out of space?
• 01:35 - 8 In 1 Keyword Research
• 10:52 - Netflix x Amazon
• 13:15 - MCF For TikTok
• 16:08 - Virtual Multipacks
• 18:11 - Amazon Accelerate

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

What if a single tweak to your Amazon listing could skyrocket your sales in 2025? In this episode, we uncover powerful Amazon keyword research strategies that are transforming the way sellers approach e-commerce on Amazon. Broadcasting from Jakarta, Indonesia, I take you on a journey that bridges past and future, drawing inspiration from the famous Bali Blast Strategy episodes. Discover how the dawn of AI and Amazon's own Rufus are reshaping the landscape, demanding we rethink our tried-and-true methods for optimal product visibility.

Join me as we unravel the intricacies of Amazon's evolving search ecosystem. Despite the buzz around AI, traditional keyword research remains a cornerstone for success. We dissect examples like the "noodle camera" to illustrate the power of keywords in product indexing and visibility. Moreover, we’ll examine the impact of Amazon’s Rufus, revealing why sticking to foundational keyword strategies is still crucial amidst technological advancements.

As we journey through advanced tactics, you'll learn how to leverage the Helium 10 tools to not only identify top-performing keywords but also capitalize on seasonal trends and competitor strategies. From using Etsy's related searches to uncovering niche opportunities with Amazon's Product Opportunity Explorer, this episode shares a ton of insights. Whether you're launching a new product or refining an existing Amazon listing, these cutting-edge tactics will position you ahead of the curve in Amazon’s competitive marketplace.

In episode 699 of the Serious Sellers Podcast, Bradley talks about:

• 00:00 - A New Bali Blast Episode
• 01:57 - New Approaches to Amazon Keyword Research
• 03:39 - The Importance of Amazon Keyword Research
• 11:50 - Amazon Product Page Usage Analysis
• 12:25 - Impact of Rufus on Amazon Search
• 25:27 - Maximizing Keyword Research for Amazon
• 28:10 - Brand Analytics Keywords in Helium 10
• 30:42 - Advanced Amazon Keyword Research Techniques
• 36:25 - Comprehensive Amazon Keyword Research Guide
• 39:31 - Leveraging Keywords for Complementary Sales

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: h10.me/sspyt

Join us on this TikTok Thursday episode as we explore the transformative impact of TikTok Shop on business growth and brand visibility. Today’s host will be Shivali Patel, Senior brand evangelist at Helium 10, and our guest Ryan Maya, an accomplished entrepreneur with two successful brands, Beyond Braid and Professor Pickleball. With over 400,000 followers, Ryan shares how TikTok Shop has become a game-changer, contributing to a remarkable 100% increase in revenue year over year. Discover how creating viral content on TikTok can lead to a “halo effect”, boosting sales across other platforms like Amazon and the brand's website.

Listen in as we discuss effective content creation strategies that drive engagement and sales on TikTok Shop. From crafting clear calls to action to utilizing the power of raw, unedited content, I share insights on how simplicity can captivate audiences. Ryan and I also explore the iterative process of refining video-making skills, highlighting the importance of persistence and experimentation. Whether you're creating your own content or collaborating with influencers, engaging with the platform can unlock significant potential for your brand.

Finally, explore the strategic aspects of optimizing your TikTok Shop presence. We touch on authentic content creation, leveraging affiliates, and the integration of Helium 10’s suite of tools for TikTok Shop sellers. Learn about the challenges and opportunities of collaborating with influencers and the power of live shopping. Ryan's experience with pickleball products on TikTok Shop offers a glimpse into the potential for success, underscoring the importance of creative content and compelling offers. Tune in to discover how TikTok Shop can revolutionize your E-commerce sales strategy and propel your Amazon brand to new heights.

In episode 698 of the Serious Sellers Podcast, Shivali and Ryan discuss:

• 00:00 - Leveraging TikTok Shop for Sales Success
• 03:55 - Creating Effective TikTok Shop Videos
• 16:30 - Maximize TikTok Shop Sales With Authentic Content
• 20:21 - Content Creation and Strategy Insights
• 24:50 - Influencer, TikTok, and Advertising Strategies
• 29:48 - TikTok Shop Sales Strategy Discussion
• 35:39 - Video Performance Sustainability and Success

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10SeriousSellersPodcast/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Create deals now for Amazon Prime Big Deal Days https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHS01KNVc1UkdNSkQ0WVI4 Walmart’s latest AI innovations represent a shift for big retail https://www.cnbc.com/2025/08/30/walmart-stores-ai-innovation-retail-shopping-shift.html Helium 10 Academy YouTube Channel - http://h10.me/ytacademy Introducing Amazon Lens Live: Instant scanning, real-time product matches, and insights from Amazon's AI Shopping Assistant https://www.aboutamazon.com/news/retail/search-image-amazon-lens-live-shopping-rufus Amazon launches first-ever Second Chance Deal Days, offering customers high-quality returned and refurbished items at great prices https://www.aboutamazon.eu/news/retail/amazon-launches-first-ever-second-chance-deal-days-offering-customers-high-quality-returned-and-refurbished-items-at-great-prices Retail panic: What the end of the 'de minimis' exemption means for brands across the globe https://www.nbcnews.com/business/business-news/retail-panic-end-de-minimis-exemption-means-brands-globe-rcna227990 New Serious Sellers Podcast YouTube Channel - https://www.youtube.com/@Helium10SeriousSellersPodcast Amazon cracks down on Prime free shipping sharing https://www.cnbc.com/2025/09/02/amazon-eliminates-prime-share-shipping.html Final call: Don’t miss Amazon Accelerate 2025 https://sell.amazon.com/blog/final-call Join the Elite Workshop a day before Amazon Accelerate 2025 http://h10.me/q3workshop

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:45 - Prime Big Deals
• 01:53 - Walmart AI Agent
• 04:10 - All New Academy
• 04:52 - Amazon Lens Live
• 06:29 - Second Chance Deals
• 08:09 - Competitor Sales without SQP
• 12:09 - De Minimis Ends
• 13:32 - SSP New Channel
• 14:00 - Prime Sharing Restriction
• 14:55 - Amazon Accelerate 2025

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

E-commerce seller Ranno Tasane from Estonia joins the Serious Sellers Podcast to share his fascinating journey from print-on-demand to skyrocketing private label Amazon sales. Imagine doubling your revenue every year for four consecutive years and reaching a projected $3 million! Despite Estonia's modest population, Ranno is part of a vibrant e-commerce community that thrives on innovation and tenacity. This episode also includes a chuckle-worthy tale from the host about a prolonged identity mix-up between Ranno and another Estonian seller, Neeme.

Ranno's story is packed with entrepreneurial wisdom as he recounts the challenges of managing multiple brands and the strategic pivots that led to his current success. During the pandemic, Ranno made bold decisions that involved phasing out brands and selling others, propelling him to concentrate on a flourishing fruit powder business. Listen as he details an unexpected move to Kenya and the intricacies of building a sustainable business model between Estonia and Poland, all while keeping a sharp eye on inventory management.

The episode also uncovers Ranno's aggressive marketing techniques and niche strategies that make his Amazon ventures stand out. From the Subscribe and Save program to sourcing rare ingredients like the wild blueberry, Ranno's focus on market dominance is unwavering. With a customer-first approach, Ranno emphasizes the importance of turning potential negative experiences into positive ones, maintaining a robust brand reputation. As the conversation wraps up, the Bradley shares his admiration for Estonia, considering it one of their top 10 favorite countries, and looks forward to seeing if Ranno's impressive growth trend will continue.

In episode 697 of the Serious Sellers Podcast, Bradley and Ranno discuss:

• 01:41 - Estonian Seller Community Growth 
• 04:24 - Ranno's Backstory
• 07:46 - Copyright Infringement and Revenue Growth
• 12:46 - Struggles of Launching Multiple Brands in Amazon
• 16:28 - Brand Phasing and Selling Success
• 20:40 - Steps to Scale a Brand
• 26:06 - Optimizing Subscribe and Save Discounts
• 28:39 - Aggressive Marketing Strategies for Unique Products
• 30:59 - Customer-Centric Amazon Success Strategy
• 32:06 - The Jungle Powders Brand
• 34:32 - Future Growth and International Success

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Vince Montero, former senior product marketing manager at Helium 10 and now CEO and Founder of Evinced Digital, joins us to uncover the transformative updates in Amazon advertising that are revolutionizing campaign management for sellers. Vince breaks down the latest innovations, including the game-changing keyword harvesting update in Helium 10 Ads, which clears the path for more efficient and focused advertising by eliminating redundant keyword suggestions. With Vince's expert insights, you’ll learn how to leverage the new automation toggle to streamline your campaign efforts and maximize the potential of Amazon Marketing Cloud for smarter audience targeting, as well as benefit from new-to-brand bid adjustments.

Explore the future of Amazon advertising with advanced AI-powered creative tools that are setting new standards for campaign strategies. From the AI video generator that crafts engaging, dynamic content in no time to the AI audience query generator that refines targeting precision, these tools are reshaping the way sellers approach advertising. Alongside these creative advancements, we discuss Amazon's strategic pivot to long-term metrics and forecasted ROAS, offering a fresh perspective on the enduring impact of ads beyond immediate sales. This episode promises a ton of actionable strategies and forward-thinking insights, essential for anyone eager to outpace the competition in the evolving Amazon PPC landscape.

In episode 696 of the Serious Sellers Podcast, Shivali and Vince discuss:

• 00:00 - Amazon Advertising Updates for Sellers
• 02:14 - Automating Keyword Harvesting for Campaigns
• 06:52 - Amazon Ads Brand Bid Adjustments
• 10:14 - Amazon Ads Audience Capabilities Update
• 13:41 - Amazon Advertising Strategies and Audience Targeting
• 14:55 - Testing Bid Adjustments for Successful Campaigns
• 18:01 - Introduction to Audience Management Console
• 20:25 - Advanced Creative Tools and Long-Term Metrics
• 23:59 - Amazon Video Ads with AI

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Update to irrelevant or redundant variation theme removal https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUEszWTIyTko1MktORVVQ New YouTube Channel for the Serious Sellers Podcast and Weekly Buzz by Helium 10 https://www.youtube.com/@Helium10SeriousSellersPodcast Amazon resumes Google Shopping ads – but not in the U.S. https://searchengineland.com/amazon-resumes-google-shopping-ads-international-domains-461238 Walmart ties marketplace to stores, debuts AI seller tools https://finance.yahoo.com/news/walmart-ties-marketplace-stores-debuts-122600640.html Walmart Rolls Out Faster Deliveries for 3rd-Party Sellers https://www.pymnts.com/walmart/2025/walmart-rolls-out-faster-deliveries-for-3rd-party-sellers/ Send meltable inventory to FBA starting September 22, 2025 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVTROUlI3OFIzRFZLSkta Enrollment changes for FBA Liquidations and Donations programs https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ0dHSzlXWFhVNlo2Q0g2 Protect your account from deactivation with Account Health Assurance https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSFpFSlU0SkFXOEJBRlJQ Optimized targeting for Sponsored Display Conversion campaigns https://advertising.amazon.com/en-us/resources/whats-new/sponsored-display-automatic-targeting-for-conversions/ Don't miss out on these crucial updates and insights for sellers looking to thrive in the e-commerce landscape.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:51 - Variation Armageddon Update
• 02:29 - New YouTube Channel
• 03:23 - Amazon Google Ads
• 05:02 - Black Box Update
• 08:00 - AI Walmart Tools
• 09:52 - Walmart Next Day Delivery
• 10:50 - Meltable Inventory Update
• 11:42 - FBA Liquidations Update
• 12:57 - Custom Ads Rules
• 19:05 - Protect You Account
• 20:47 - Optimized Targeting

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Ever wondered how to protect your products and discover new opportunities simultaneously? Join us as we chat with patent expert Rich Goldstein, who makes his fourth appearance on the Serious Sellers Podcast. Fresh off our adventure at the Billion Dollar Seller Summit in Hawaii, Rich and I dive into the dual nature of patents, not just as shields for your products but as keys to unlocking new market possibilities. Plus, Bradley shares how Rich has been his travel guru, transforming his journeys through airline loyalty strategies that have made my trips not only frequent but comfortable.

Our discussion takes a turn towards the modern challenges of intellectual property management with Amazon's increasing reliance on AI to handle infringement complaints. We uncover the inefficiencies and pitfalls of AI-driven decisions and the hurdles sellers face in this tech-centric landscape. Listen as we provide practical guidance on navigating these complex waters and ensure your innovations don't unintentionally step on existing patents, using tools like Google Patents as a starting point. Wrapping up, we strategically dissect the considerations for obtaining patents, with a keen eye on cost-effectiveness and market impact. From the nuances of small vs. large-scale product launches to the significance of securing patents across different jurisdictions, Rich shares wisdom from his book, "The ABA Consumer Guide to Obtaining a Patent." We sprinkle in some light-hearted banter about our travel adventures, promising to bring Rich back for more insights into the ever-evolving patent world.

In episode 695 of the Serious Sellers Podcast, Bradley and Rich discuss:

• 00:00 - Travel Hacking and Patent Strategies
• 03:54 - Travel Hacking Success From Rich's Tips
• 08:31 - Impact of AI on IP Infringement
• 12:01 - Patent Search and Infringement Concerns
• 17:27 - Timing and Considerations for Patent Applications
• 21:13 - IP Strategies and Product Development
• 25:37 - Foreign Patent Filing for US Applicants
• 33:28 - Benefits of Enforcing Patents
• 35:36 - Patent Book Recommendations

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.

SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join us for an exciting exploration of the future of AI image generation as we introduce you to a revolutionary era where ChatGPT-5 transforms how Amazon sellers create professional-quality images for their product listings. In this episode of the Serious Sellers Podcast by Helium 10, we’re joined by AI expert Andrew Bell to discuss the latest advancements in AI technology. Learn how ChatGPT-5 combines the best features of previous versions to enhance image generation and listing creation, providing tools that could potentially replace traditional photography. Whether you’re new to selling on Amazon or a seasoned veteran, discover how these innovations can optimize your listings with AI-generated visuals, avoiding costly photo shoots and improving your product presentation.

Listen in as we explore the intricacies of maximizing image generation quality and prompts. Uncover the secrets behind ensuring your AI-generated images meet the highest standards by specifying "maximum quality" in prompts. We’ll discuss strategies for using uploaded images as reference points and emphasize focusing on environment, mood, and composition. Andrew shares insights on a custom GPT model designed to generate precise prompts from product images, using examples like a water bottle to demonstrate its versatility. Additionally, learn about the use of Sora for generating multiple images simultaneously, enhancing productivity and creativity in your design process.

Finally, we dive into the practical applications of custom GPT tools within ChatGPT for e-commerce optimization. Discover how to navigate the ChatGPT interface to access features like Sora for creating lifestyle images, and how the $20 monthly ChatGPT plan can generate multiple product images quickly and efficiently. We’ll guide you through the process of using Helium 10 Audience tool’s feature to test and identify the most effective product images for increasing click-through and conversion rates. This episode is packed with insights that promise to enhance your understanding of AI tools, offering cost-effective strategies to boost your e-commerce success. 👉 Access Andrew Bell’s custom GPT models for Amazon listing image and Premium A+ Content image generation here: https://h10.me/andrewbell-imagegpt

In episode 694 of the Serious Sellers Podcast, Bradley and Andrew discuss:

• 00:00 - Future of AI Amazon Listing Image Generation
• 03:05 - Improving Instruction Following With GPT-5
• 06:28 - Maximizing Image Generation Quality and Prompts
• 09:47 - Making Changes for Office Use
• 12:58 - Generating Image Decks for Podcasts
• 18:27 - Discussion on Premium A+ Content
• 19:25 - Enhancing Image Generation With Prompts
• 26:19 - Enhancing AI Prompt Generation for Graphics
• 28:02 - AI Image Generation for Amazon Optimization
• 30:44 - Andrew's Custom GPT for Amazon Listings
• 36:01 - Amazon Main Image Requirements for AI-Generated Images

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Removal of irrelevant variation themes will start September 2 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRVozVFk2UlpLQ0xSUk05 Alexa+ tests product discovery through conversational AI https://advertising.amazon.com/en-us/resources/whats-new/alexa-test-product-discovery-through-conversational-ai/ TikTok's new AI mandate is getting backlash from big advertisers https://www.businessinsider.com/tiktok-gmv-max-september-shop-ads-big-brand-pushback-2025-8 Amazon Deal Types https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQlFYRTJDR1RLTVlBS1lG Protect your account health by preventing trademark violations https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVUZVVFlUWFhENE5VQlJB Boost Labor Day sales with Outlet deals https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNDVYMks1RlU4NE4zRzNU Update to percentage-off promotions without claim codes https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTEdEQzc0UzRKOTVZQlZR As we prepare for episode 700 of the Serious Sellers Podcast, Bradley is excited to share our new global launch strategies and keyword research adventures. From an upcoming Maldives trip to a Bali blast episode, we offer insights into optimizing listings and securing top search results for key product launches. With practical tips and strategies, this episode is a must-listen for anyone looking to thrive in the evolving e-commerce landscape.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 01:04 - Huge Variation Update
• 05:46 - Alexa + Showing Ads
• 09:21 - EU Inventory Heat Maps
• 11:07 - TikTok AI Ads Change
• 12:29 - Amazon Deal Types
• 16:19 - Amazon Influencers
• 20:39 - Trademark Rules Reminder
• 21:43 - Labor Day Outlet Deals
• 23:00 - % Off Promos
• 23:41 - 2 PPC Workshops Next Week!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Join us for an engaging episode as we sit down with E-commerce legend Ezra Firestone, where our shared passion for sumo wrestling takes center stage. We explore the fascinating journey of sumo wrestlers like Koto Shoho and Anishiki, highlighting the surprising rise of Ukrainian athletes in this traditionally Japanese sport. Ezra shares his personal connection to Ukraine, influenced by his business ties and extensive work with Ukrainian professionals. Listen in as we reminisce about the Hawaiian sumo champions who inspired Ezra during his childhood in Hawaii, where Japanese culture played a significant role in shaping his interests and career path.

This conversation then transitions into the dynamic world of e-commerce, focusing on the importance of resilience and adaptation. Ezra and Bradley discuss the parallels between maintaining physical well-being and thriving in a competitive business environment. Drawing from personal experiences, we discuss the journey from being sedentary to embracing a healthier lifestyle and how this transformation mirrors our strategic decisions in e-commerce. The shift from Shopify expertise to embracing Amazon's dominance showcases the necessity of staying agile in an ever-evolving market landscape. Finally, we explore the transformative role of AI in e-commerce and the strategies for maximizing growth. AI-powered tools like Zipify are revolutionizing Shopify store performance, but not without raising concerns about the impact on traditional job roles. Our discussion touches on the strategic expansion from Amazon to Shopify, emphasizing the importance of adapting to technological advancements while considering their broader implications. We also dive into effective marketing strategies, highlighting the power of email and SMS in engaging audiences and the importance of balancing business success with personal fulfillment. Join us for a thoughtful conversation that bridges the worlds of sumo and e-commerce, offering insights and inspiration for sellers at any stage.

In episode 693 of the Serious Sellers Podcast, Bradley and Ezra discuss:

• 02:03 - Sumo Fans Discuss Wrestlers From Ukraine and Japan
• 04:30 - Rediscovering Judo in Upstate New York
• 06:57 - Resilience and Adaptation in eCommerce
• 12:00 - Amazon as an Extension of Brand
• 16:40 - E-Commerce Strategy and Amazon Growth
• 16:50 - AI-Powered Shopify Store Optimization Strategy 
• 27:24 - Marketing Strategies for E-Commerce Growth
• 29:33 - E-Commerce Marketing Strategies and Goals
• 35:03 - Rock Star Mentality and Enjoying Life

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Unlock these secret strategies for Kindle Direct Publishing (KDP) and transform your Amazon entrepreneurial journey with insights from our conversation with Shivali Patel. You'll discover how KDP can become a powerful tool for brand expansion, offering sustained royalties with much less hassle than traditional publishing. Shivali shares her incredible path from a teenage entrepreneur to a successful KDP author and Amazon FBA seller, emphasizing the importance of creative control and the freedom from traditional publishers that KDP provides.

Throughout the episode, we tackle the nuances of maximizing success on the KDP platform. From the necessity of thorough research in the Kindle Store to the savvy use of tools like Helium 10, we provide a roadmap for aspiring authors. Learn from industry veterans like Dominic, who has mastered the art of selling over 1.5 million paperbacks, and uncover strategies for identifying trends, optimizing keywords, and breaking into lucrative niches. Whether it's conducting manual research or harnessing AI tools for book creation, this episode is packed with practical techniques to elevate your publishing game.

The conversation takes a strategic turn as we explore keyword optimization and competitor research to enhance book visibility. With the assistance of Helium 10 tools like Cerebro and Magnet, we dive into methods for refining search results and selecting high-impact keywords. Explore how AI can streamline the writing process, from organizing content to crafting compelling descriptions. By integrating creativity with data-driven insights, this episode serves as your guide to capitalizing on KDP's potential and achieving lasting success in the publishing world.

In episode 692 of the Serious Sellers Podcast, Carrie and Shivali discuss:

• 00:01 - Utilizing KDP for Online Sales
• 01:58 - Leveraging Amazon KDP for Passive Income Potential
• 10:22 - Analyzing Kindle Store for KDP Books
• 13:20 - Researching Book Niches for Success
• 16:09 - Inconsistent Revenue Data on Amazon
• 17:46 - Strategic Approach to Amazon Keywords
• 23:35 - Competitor Research With Helium 10's Chrome Extension
• 29:04 - Keyword Research For KDP With Magnet and Cerebro
• 34:09 - Custom GPTs for Brand Promotion
• 39:13 - Benefits of Enrolling in KDP Select
• 44:02 - Utilizing KDP As An Amazon Seller

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Plan your Amazon Accelerate 2025 experience! https://sell.amazon.com/blog/plan-for-accelerate Amazon Accelerate Agenda Builder now available to customize your experience https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTVNGUzVGVDRURlVFTlVH Helium 10 Elite Q3 Workshop at Amazon Accelerate - https://h10.me/q3workshop Amazon now offers same-day perishable grocery delivery in over 1,000 cities and towns with plans to double that reach by year's end https://www.aboutamazon.com/news/retail/grocery-delivery-amazon-same-day-store Helium 10 Ads now supports TikTok advertising, allowing users to create, manage, and analyze TikTok ad and live campaigns alongside their Amazon and Walmart ads in one dashboard. Currently available for Elite members, this version lets you connect your TikTok accounts, view performance metrics, and manage campaigns, with more features planned for future rollouts. Strategy of the Week: Helium 10’s Keyword Tracker lets you instantly view historical keyword ranking data from past years, even if you just started tracking today. This feature works for both your products and competitors, making it easy to see rankings from key events like past Prime Days or Q4 without losing any historical insights. Get ready for the holiday shopping season - Q4 Inventory Deadlines https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQlFYRTJDR1RLTVlBS1lG You can now enroll heavy and bulky items in Amazon Vine https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRUY5UThOTUE4R0RNTTg5 Monthly AI Webinar by Helium 10 - Amazon Image Generation with Chat GPT-5 Register here: http://h10.me/aimaugust Helium 10 Ads now includes a powerful update to keyword harvesting that prevents duplicate keywords or ASIN targets from being suggested across campaigns with the same match type. This automation saves sellers significant time by ensuring new targets are only added where they don’t already exist, eliminating the need for manual cross-checking. Whether you're looking to optimize your current strategies or explore new avenues, this episode has the buzzing insights to help you thrive in the evolving e-commerce landscape.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:47 - Amazon Accelerate Discount
• 03:03 - TikTok Ads Boost
• 06:01 - Prime Grocery Expansion
• 07:12 - Spy Competitor Sales
• 09:54 - Q4 Inventory Deadlines
• 11:24 - Ads Keyword Harvesting
• 16:02 - More Vine Reviews
• 16:22 - Monthly AI Webinar

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

What if a simple change in your product imagery could skyrocket your sales? Join us for an insightful episode with Justin Chen, the visionary founder of PickFu, as we unpack the power of split testing in e-commerce. Gain first-hand insights from Helium 10 Audience and discover how data-driven strategies can revolutionize your approach to Amazon product presentation. Learn how to harness the power of consumer insights to refine your packaging designs and creative elements, ensuring your product stands out in a saturated market. Through engaging anecdotes and compelling case studies, we reveal how small, informed changes can lead to substantial business advantages.

We explore the intricate world of visual testing and its crucial role in optimizing product listings. From selecting dog models in pet-related items to the subtle art of tweaking packaging text, we emphasize the importance of ongoing feedback and iteration. Discover how comparing your offerings against competitors can yield valuable insights and drive enhancements in click-through and conversion rates. Whether you're a seasoned seller or a newcomer, our discussion underscores the necessity of continuous adaptation and strategic decision-making to thrive in the ever-evolving e-commerce landscape. Looking ahead, we will talk about the exciting future developments of PickFu and its strategic collaboration with Helium 10. Explore how PickFu is breaking new ground by expanding into global markets, offering native language feedback, and tailored testing solutions. With a commitment to high-quality data and innovative testing methodologies, PickFu is setting the stage for the next wave of e-commerce optimization. As we anticipate the new features and international capabilities, we encourage you to connect with PickFu and join us at upcoming Helium 10 gatherings for more enriching conversations and shared growth opportunities.

In episode 691 of the Serious Sellers Podcast, Bradley and Justin discuss:

• 00:00 - Increasing Sales With Split Testing
• 02:42 - Evolving Trends in Amazon Selling
• 10:52 - Optimizing Product Listings Through Visual Testing
• 11:29 - Dog Models Impact on Sales
• 13:30 - Optimizing Product Images for Competition
• 16:28 - Improving Listings Through Image Testing
• 20:47 - Evolving Amazon Seller Product Validation
• 21:45 - Expanding Features for Global Sellers
• 28:57 - Testing and Optimization Strategies for Listings
• 37:33 - Future Plans for PickFu and Helium 10

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Ever wondered how strategic partnerships and innovative ideas can turn humble beginnings into e-commerce superstardom? Join us as we catch up with our favorite guest, Janelle Page, who opens up about her incredible journey. From launching a supplement line with Dr. Sten Ekberg to designing stylish safety eyewear with influencers like John Malecki and NataLee from Designed to the Nines, Janelle's story is a testament to the power of creativity and collaboration. She also shares her latest real estate adventure, renovating a historic Victorian home in Utah.

Discover the magic of transforming hobbies into thriving businesses as we discuss the rise of niche audiences. By channeling passion and utilizing innovative content strategies, we explore how her pickleball newsletter amassed 1,100 subscribers in just eight weeks, unlocking unexpected opportunities like creating content on a luxury yacht in Croatia. Janelle shows us the importance of marketing prowess in scaling a pickleball facility, "The Kitchen," and establishing a strong e-commerce presence, proving that with the right mindset, even pastimes can become entrepreneurial goldmines.

Branding and storytelling take center stage as we delve into the art of launching successful products. Learn about creating the three-in-one charger, Alpha Charge, and the Mess Less brand, both tailored for entrepreneurs. Janelle illustrates the importance of knowing your audience and utilizing platforms like Kickstarter and TikTok for impactful product launches. Drawing inspiration from successful branding strategies, the conversation highlights how personal branding, strategic investments, and networking at business events can lay the groundwork for long-term success. Tune in for an episode brimming with insights and inspiration for aspiring entrepreneurs!

In episode 690 of the Serious Sellers Podcast, Bradley and Janelle discuss:

• 00:00 - E-Commerce Success Strategies With Janelle Page
• 05:30 - Testing Product Market Fit Before Investment
• 06:26 - Building Niche Audience in Pickleball
• 09:40 - Becoming Co-Owner of Pickleball Facility
• 15:25 - Entrepreneurial Brand Strategy and Product Launch
• 18:07 - TikTok Launch Strategy for Product Launch
• 20:21 - Investing in Branding and Diversification
• 30:01 - Investment Opportunities and Strategies
• 31:59 - Building Strong Brands Through Storytelling
• 38:12 - Amazon Seller Networking at Business Events

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Shein’s and Temu’s prices will get hit even harder by the new de minimis rule https://edition.cnn.com/2025/08/03/business/trump-suspends-duty-free-shipments-temu-shein Expand your reach with the new global selling experience https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWkM3N0dIMlVOWDJUTFhH New Feature Alert: Helium 10 Ads Now Supports Store Spotlight and Video Campaign Creation!

Sellers can now create Sponsored Brand Store Spotlight and Sponsored Video ads directly within Helium 10 Ads, without jumping to Seller Central. This makes keyword and ASIN harvesting for these campaigns more streamlined than ever. IRS Targeting E-Commerce Sellers in 2025: Clear Start Tax Warns Shopify, Etsy, and Amazon Vendors to Prepare https://www.usatoday.com/press-release/story/11793/irs-targeting-e-commerce-sellers-in-2025-clear-start-tax-warns-shopify-etsy-and-amazon-vendors-to-prepare/ Amazon CEO wants to put ads in your Alexa+ conversations https://techcrunch.com/2025/07/31/amazon-ceo-wants-to-put-ads-in-your-alexa-conversations/ Amazon’s latest actions against fake review brokers: Amazon secures largest-ever legal win against global fake review network https://www.aboutamazon.com/news/policy-news-views/amazons-latest-actions-against-fake-review-brokers Amazon.com announces second quarter results https://www.aboutamazon.com/news/company-news/amazon-earnings-q2-2025-report Finally, discover how Helium 10's Inventory Heat Maps can revolutionize your inventory management, ensuring you outpace customer expectations. Get ready for insights tailored to boost your e-commerce success!

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:51 - Worldwide De Mimimus Rule
• 03:05 - Star Rating Update
• 04:59 - New Amazon Global Experience
• 06:46 - Sponsored Brand Video Ads
• 08:59 - IRS Targeting Ecom Sellers
• 11:09 - Alexa Ads
• 12:39 - Fake Reviews CrackDown
• 14:33 - Strategy of the Week: Inventory Heat Maps
• 16:35 - Amazon Earnings

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Are you ready to unlock exclusive Amazon strategies that could revolutionize your e-commerce game? This episode reveals ten game-changing Helium 10 tools and features that your competition is likely missing out on, from understanding the nuances of title density to tapping into the powerful insights offered by Helium 10. We also venture into international expansion, sharing practical tips to broaden your market reach and tap into a global customer base. These essential strategies are designed to propel you forward in the ever-evolving e-commerce landscape, ensuring Helium 10 users stay at the forefront of innovation.

As the conversation unfolds, we tackle the impending changes to Amazon's barcode labeling requirements and the advantages of factory barcoding, a must-know for serious sellers. Learn how Helium 10's cutting-edge features, like the barcode label design tool and Helium 10 Audience tool powered by PickFu for split testing, can optimize your product listings and catapult your conversion rates. Dive into advanced tools like Magnet’s "Smart Complete" for exhaustive keyword research and Listing Builder’s sync for smooth Amazon listing updates. Whether you want to streamline operations or discover untapped product ideas, our discussion offers many insights to enhance your Amazon selling experience.

In episode 689 of the Serious Sellers Podcast, Bradley talks about:

• 02:47 - Title Density
• 04:47 - Expansion Ticket
• 06:08 - Customer Intelligence
• 08:47 - Barcode Creator
• 11:17 - Audience
• 13:53 - Insights Dashboard
• 16:31 - eBay Price checker
• 18:23 - Share Of Voice
• 20:50 - Smart Complete
• 23:03 - Listing Builder Sync

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join us on this exciting episode as we welcome Delaney Del Mundo, VP of Account Strategy at Vendo, to explore the dynamic world of TikTok Shop. Delaney shares her expertise on crafting a successful 60-day blueprint for launching on TikTok Shop, a platform with significant potential to rival Amazon in sales. Discover how TikTok Shop not only creates demand but also enhances branded search volumes on Amazon, benefiting existing businesses. Delaney emphasizes the importance of patience and strategic planning, suggesting that TikTok Shop needs at least six months to establish a solid proof of concept.

Listen in as we discuss building robust affiliate and influencer partnerships to boost sales on TikTok Shop. We dive into strategies for launching GMV Max campaigns and constructing an effective affiliate pre-sale funnel. Discover how to utilize top-performing creatives as ads and the significance of setting optimal target ROAS. We highlight the importance of clear communication with affiliates, competitive commission rates, and tiered incentive programs. By creating leaderboards for affiliate performance, brands can foster healthy competition and learning among creators, ultimately enhancing engagement and driving sales.

Finally, we explore strategies for maximizing TikTok Shop growth through influencer collaboration and optimizing sales across various e-commerce platforms. Delaney shares insights on the nuances of TikTok Shop, including creator network effects, ad amplification, and affiliate incentives. Discover how to overcome new brands' challenges in attracting affiliates and the importance of securing initial sales to establish proof of concept. Learn about setting strategic commission rates and the potential for success with high-ticket products through proper discounts and incentives. This episode is packed with valuable strategies to help you thrive on TikTok Shop and beyond.

In episode 688 of the Serious Sellers Podcast, Bradley and Delaney discuss:

• 00:00 - TikTok Training for Sellers 
• 01:30 - Strategies for Launching on TikTok Shop
• 03:18 - Driving Demand From TikTok to Amazon
• 08:09 - Utilizing Helium 10 for TikTok Trends
• 11:19 - Optimizing Listings for TikTok Shop
• 13:13 - Building Affiliate and Influencer Partnerships
• 23:24 - Optimizing Affiliate Engine For TikTok
• 26:47 - Maximizing TikTok Shop Growth With Influencers
• 31:52 - Optimizing Commission Rates for TikTok Shop
• 36:34 - Discounting Strategy for High-End Products
• 40:31 - Utilizing TikTok for Business Growth

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Update to Amazon seller feedback experience: Introducing star-only ratings https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOU1HS0pZSkJERVVBTVBD Amazon Halts All Google Shopping Ads Globally in July 2025 https://www.webpronews.com/amazon-halts-all-google-shopping-ads-globally-in-july-2025/ Walmart bets on AI super agents to boost e-commerce growth https://www.reuters.com/business/retail-consumer/walmart-bets-ai-super-agents-boost-e-commerce-growth-2025-07-24/ No More Amazon Prep https://sellercentral.amazon.com/help/hub/reference/G201023020 Temu Hits Roadblock in Efforts to Compete With Amazon https://www.pymnts.com/news/ecommerce/2025/temu-hits-roadblock-in-efforts-to-compete-with-amazon/ TikTok expands efforts to move beyond the phone https://www.retaildive.com/news/tiktok-out-of-phone-westfield-malls-rockbot/756324/ Offer faster regional deliveries with Premium Shipping https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTERCUENBVThUSDdBMjQ0 With these insights, we aim to equip our listeners with valuable strategies and knowledge to navigate the ever-evolving e-commerce landscape.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 01:01 - Seller Feedback Change
• 06:23 - Amazon Says Bye to Google
• 07:39 - Auto Keyword Harvesting
• 11:01 - Walmart AI Super Agents
• 13:12 - No More Amazon Prep
• 15:02 - SQP With AI
• 19:21 - Temu Trouble
• 20:20 - New TikTok Placements
• 22:09 - Premium Shipping

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Unlock the potential of your Amazon advertising with insights from expert Destaney Wishon. Discover how the Amazon Marketing Cloud (AMC) is revolutionizing the way sellers approach their strategies by shifting from traditional keyword-based ads to advanced audience demographic models. By tapping into AMC's rich customer data, sellers can align their ads more closely with audience needs, leading to increased conversion rates, reduced costs, and enhanced profitability in an ever-competitive marketplace.

Explore the art of balancing audience targeting with bidding strategies to maximize the impact of your advertising campaigns. While targeting specific audiences offers unmatched precision, it's crucial to avoid overly narrow strategies that may limit your reach. Learn the advantages of aiming for the Top of Search placements, where higher CPCs can translate to greater visibility and conversion rates. We'll also dive into techniques for calculating bid boosts and setting base bids that drive optimal results, leveraging Amazon's proprietary audience data to elevate both ad revenue and product sales.

Finally, we discuss the strategic use of high-traffic search terms to enhance organic rankings, especially for premium brands. By targeting audiences who have interacted with your brand through channels like TV ads or registries, you can significantly boost conversion rates. With tools like Helium 10 Ads, sellers can customize their AMC instances for more precise audience targeting, leveraging exact match campaigns and keyword harvesting for greater accuracy. Whether you're a seasoned Amazon seller or a beginner, our conversation provides hands-on tips and strategies to help you navigate the intricate world of Amazon PPC with confidence and creativity.

In episode 687 of the Serious Sellers Podcast, Carrie and Destaney discuss:

• 00:00 - Unlocking Amazon Marketing Cloud (AMC) for Sellers
• 07:14 - Amazon Advertising Audience Targeting Options
• 10:53 - Optimizing Amazon Marketing Cloud Audiences
• 15:40 - Optimizing Amazon Ads for High-Traffic Terms
• 16:15 - Leveraging Amazon Marketing Cloud Audiences
• 18:42 - Targeted Advertising Strategies for Brands
• 23:04 - Creating Audiences for Amazon Ad Console
• 24:51 - Optimizing Amazon Advertising Audience Targeting

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.

SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join us as we explore the top  innovative features and tools Helium 10 has rolled out this year. We kick things off by discussing the return of a crucial data point that alerts sellers if their products are classified as adult items—a status that can severely impact advertising and keyword indexing. Additionally, we explore the significance of managing inventory levels with rules-based advertising, allowing sellers to adjust their bids based on stock availability, thereby maintaining visibility and sales momentum. Our discussion extends to the introduction of the Amazon Influencer Bootcamp, which equips sellers with resources to create income-generating video reviews.

We also examine the market expansion opportunities for Amazon sellers, particularly in emerging regions like the Middle East. Furthermore, we delve into the nuances of entering new marketplaces with the Expansion Ticket tool, which aids in compliance and regulation navigation across different regions. To ensure competitive pricing, we highlight the utility of the eBay Price Checker and discuss the advantages of keyword translation tools for creating multilingual listings, thereby expanding market reach.

In our final segment, we shift our focus to optimizing e-commerce listings through influencer collaborations and platform integrations. We explore strategies for finding and engaging with TikTok influencers, emphasizing the potential of smaller followings to drive virality. The ease of converting Amazon listings for TikTok Shop is also showcased, offering a streamlined, time-saving approach compared to traditional methods. Lastly, we highlight the seamless integration of Amazon and TikTok platforms for inventory management and order fulfillment, along with leveraging Helium 10's Black Box Brand Analytics to optimize keyword strategies and uncover market opportunities. Listen in as we share practical examples and insights designed to maximize your business potential in the dynamic world of e-commerce.

In episode 686 of the Serious Sellers Podcast, Carrie and Shivali discuss:

• 01:12 - Helium 10 Alerts Adult Checker
• 02:01 - Rules-based Advertising
• 04:30 - Helium 10 Influencer Bootcamp
• 09:26 - Helium 10 Saudi Arabia
• 12:13 - Helium 10 Expansion Ticket
• 13:26 - eBay Price Checker
• 14:25 - Keyword Translation
• 17:17 - Manage Refund Services
• 19:03 - Helium 10 Ads Academy
• 21:15 - Helium 10 TikTok Shop Training
• 23:31 - Influencer Bootcamp
• 27:51 - TikTok Shop Listing Converter
• 30:34 - Connect your Amazon Listings to TikTok Shop
• 32:19 - Black Box Brand Analytics
• 36:58 - Search Query Analyzer

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon Raises Prices on Low-Cost Goods Following Tariffs https://www.pymnts.com/news/retail/2025/amazon-raises-prices-on-low-cost-goods-following-tariffs/ Amazon Accelerate speaker lineup announced and early bird pricing ends soon https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWVpWWVhURFk2RzYzMlQ5 New Fee Explainer tool breaks down charges to your selling account https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRlA2UVc5QllKWENDWUtS In our final segment, we introduce new tools from Helium 10 that can transform your marketing efforts. The Share of Voice feature and the upgraded Amazon Influencer Finder tool offer insights into brand visibility and influencer outreach, helping you navigate the competitive landscape. With these tools, you'll be equipped to connect with niche influencers and secure authentic reviews, enhancing your brand's presence in the digital marketplace. Join us as we unpack these powerful resources and set you on the path to success.

In this episode of the Weekly Buzz by Helium 10, Shivali covers:

• 00:51 - PPC Targeting Hack
• 05:11 - Price War Twist?
• 07:06 - Accelerate Savings Alert
• 08:20 - Amazon Fee Explainer
• 09:26 - Share of Voice
• 12:15 - Influencer Finder

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

AI in e-commerce is evolving rapidly, and we're thrilled to have Ritu Java, CEO of PPC Ninja, sharing her unique insights on how sellers can adapt. Ritu discusses using Amazon's AI tool, Rufus, which transforms customer queries into high-converting listing copy. The shift from traditional keyword searches to conversational searches is not just a trend but a paradigm shift that sellers must grasp to remain competitive. With Ritu's vast experience in e-commerce and Amazon advertising, she provides invaluable advice on making your product listings AI-ready, ensuring they rank and convert effectively.

Amazon's AI ecosystem is more robust than ever, with tools like Rufus and COSMO leading the charge. We explore how these systems, in conjunction with Alexa Plus, create a more personalized shopping experience by understanding user intent beyond simple keyword matching. Rufus, with its Q&A format, assists shoppers in an intuitive way, enhancing the overall shopping journey. By diving into the intricacies of these AI models, including advancements in semantic understanding and personalization, you'll gain a clearer understanding of how these technologies can be leveraged to enhance product discovery and customer satisfaction. But how do you make sure Rufus notices your listings? We unpack strategies to optimize product visibility and engagement, from using synonyms in listings to transforming FAQs into compelling visuals that address customer concerns. A standout main image can significantly influence both search visibility and consumer interest, and utilizing all available image slots can cater to a diverse audience. Ritu offers creative solutions for presenting additional product information without overwhelming potential buyers, including the strategic use of comparison slides and detailed specifications. Tune in to discover how to stay ahead in the AI-powered e-commerce landscape.

In episode 658 of the Serious Sellers Podcast, Carrie and Ritu discuss:

• 00:00 - AI-Powered Product Listings for High Conversions
• 03:34 - Shifting to Conversational Search on Amazon
• 09:00 - The Future of Rufus Search
• 14:46 - Understanding COSMO and Rufus on Amazon
• 20:50 - Customized Ranking and Personalization on Amazon
• 25:43 - AI Strategies for Rufus Engagement
• 31:58 - Optimizing Responses to Product Questions
• 33:08 - Maximizing Product Listing Keywords for Rufus
• 36:35 - Maximizing SEO With Your Main Image
• 43:38 - Frequency of Extracting Questions From Rufus

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join us in a captivating discussion with Jonathan from NeuroGum, the popular brand recognized for its appearance on Shark Tank and use by personalities like Joe Rogan. We explore NeuroGum's impressive strategies on e-commerce platforms like Amazon and TikTok Shop, revealing how they leverage tools like Helium 10 to enhance their online presence. Jonathan shares his personal journey from Korea to Texas, then New Jersey, and how his diverse academic background in communications, entrepreneurship, and art history has shaped his perspective on business and travel. Discover NeuroGum's ambitious growth plans and their recent move from Los Angeles to Las Vegas.

Listen in as we explore the entrepreneurial journey of an e-commerce success story. Beginning with a modest role at Bed, Bath & Beyond, our featured entrepreneur stumbled upon a life-changing YouTube video that propelled him into the world of Amazon selling. This narrative intertwines with the origin of NeuroGum, crafted by college friends Kent Yoshimura and Ryan Chen, who turned their dorm room creation into a thriving e-commerce product. Despite the allure of Shark Tank, they opted to focus on Amazon and TikTok, proving the power of strategic decisions in online retail. Their story illustrates the dynamic shift from traditional keyword ranking to innovative product offerings like nootropic gum and caffeine gum, tailoring marketing messages across platforms for maximum impact.

Gain insights into the evolving landscape of e-commerce and the strategies that propel brands like NeuroGum to success. Discover how influencer marketing tools, such as Helium 10's Influencer Finder for TikTok and Amazon, can amplify business growth when paired with the right creators and organic content. Uncover the logistical considerations of fulfillment strategies, balancing personal warehouses with TikTok's services. Additionally, we share a compelling tip for enhancing your Amazon brand’s presence through personal TikTok accounts centered on unique interests. This episode offers many strategies for aspiring sellers, emphasizing the importance of networking, collaboration, and strategic product offerings to achieve e-commerce success.

In episode 684 of the Serious Sellers Podcast, Bradley and Jonathan discuss:

• 00:00 - NeuroGum Amazon Strategies and Origin
• 04:25 - Entrepreneurial Journey in E-Commerce and TikTok
• 05:00 - Late Start Leads to Successful Career
• 10:00 - Optimizing Advertising Spend for Sales Growth
• 16:56 - E-Commerce Platforms and Fulfillment Strategies
• 17:49 - TikTok Viral Video Success
• 25:06 - E-Commerce Strategies and TikTok Marketing
• 26:58 - Unique Approach to Amazon Business
• 30:24 - Amazon vs TikTok Subscription Savings
• 33:29 - "Employee Generated Content" for Brand Success 
• 35:49 - TikTok Strategy for Amazon Success

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Commerce Accelerated: Prime Day 2025 Preliminary Wrap-Up https://www.linkedin.com/pulse/commerce-accelerated-prime-day-2025-preliminary-wrap-up-burdick-xmbtc/ Prime Day event drives over $24 billion in US e-commerce sales, sees AI-driven boost https://americanbazaaronline.com/2025/07/15/prime-day-event-drives-over-24-billion-in-us-e-commerce-sales-sees-ai-driven-boost-465082/ OpenAI Seeks Piece of ChatGPT-Driven eCommerce Sales https://www.pymnts.com/artificial-intelligence-2/2025/openai-seeks-piece-of-chatgpt-driven-ecommerce-sales/ Amazon Bulk Upload Improvements https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR044TEY0VEJOVVM0VDdC Amazon’s AI brand name tool now includes personality field https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRVMzOERTVFI0RVZQS0VC Amazon’s new guide helps you enroll in Brand Registry https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM1lKV1I1OUZXR1g5QktZ FBA Inventory page updates will temporarily affect reports https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHS0pRWUQ5QjNRRVRFVDgy Use vacation mode to protect your Amazon account’s health https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSERQR1A5TlZOVFZOOFY5 In this week’s strategy, Bradley shares a quick strategy for Amazon sellers to effortlessly convert their Amazon listings into TikTok Shop listings using Helium 10's Listing Converter tool, saving significant time and leveraging AI to optimize content for TikTok’s unique format. This fast, bulk conversion process can help sellers tap into TikTok’s growing e-commerce potential and even surpass Amazon sales. Thanks for tuning in to the show! If you found value in today’s episode, be sure to subscribe, leave a review, and share it with a fellow E-commerce entrepreneur. For more tips, tools, and strategies to level up your e-commerce game, check out our other episodes and stay connected with us. Until next time, keep pushing forward and keep crushing it!

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:49 - Prime Day Results
• 04:54 - Prime Day and AI
• 07:13 - Chat GPT Ecommerce
• 08:41 - Chrome Ext for KSA
• 12:10 - Bulk Upload Improvements
• 13:18 - AI Brand Name Tool
• 14:33 - Brand Registry Guide
• 15:06 - Strategy of the Week: How to Convert Your Amazon Listing to TikTok Shop
• 17:20 - FBA Inventory Updates
• 18:36 - Vacation for Sellers

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Can you really master over 300 PPC campaigns in just 10 minutes a week? Bradley Sutton reveals how, using the power of Helium 10 Ads. This episode is packed with transformative strategies that have catapulted users from $6,000 to an astounding $250,000 in monthly ad sales. Through the magic of automation and the right data, discover how you can boost your advertising efficiency and profitability with minimal effort. Plus, we tackle your burning questions in a dynamic Q&A segment aimed at unlocking new levels of Amazon advertising success.

Ever wondered how to cut down your advertising costs while boosting performance? Bradley shares his personal journey managing his own Amazon accounts, demonstrating the power of optimizing ad strategies using Helium 10 tools. This episode shares practical insights, including auditing existing accounts to find quick wins and maximize the value of your advertising efforts. We spotlight efficient keyword harvesting and reveal the secret sauce to transforming manual processes into time-saving automated solutions, ensuring your advertising is consistently on point.

Finally, take a deep dive into the world of automating bidding strategies and mastering rules-based advertising. Learn how to set up personalized bidding rules that reduce ACoS incrementally, maintaining both visibility and profitability. Tailor your strategies to suit different accounts with unique algorithms and explore the concept of Dayparting to significantly cut wasted ad spend. This episode equips you with customizable strategies for managing ads, launching new products, and understanding the nuances of keyword management. An essential listen for anyone looking to elevate their Amazon advertising game.

In episode 683 of the Serious Sellers Podcast, Bradley discusses:

• 00:01 - Maximizing Amazon PPC Campaigns Efficiency With Helium 10
• 03:16 - Leveraging Helium 10 Ads for Amazon PPC
• 11:10 - Helium 10 Ads Optimization Strategy
• 16:02 - Efficient Keyword Harvesting With Helium 10 Ads
• 18:19 - Cross-Campaign Keyword Optimization
• 22:37 - Automating Bidding Strategies for PPC
• 24:05 - Setting Up Automated Bid Rules
• 27:12 - Gradual ACoS Reduction Strategy
• 30:52 - Mastering Rules-Based Advertising With Helium 10 Ads
• 31:26 - Bidding Optimization Strategy for Amazon Advertising
• 37:20 - Maximizing Profitability With Helium 10 Ads
• 41:33 - Implementing Customized Ad Campaign Strategies
• 46:10 - Keyword Harvesting Automation and Conversion Analysis

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Are you ready to unlock the secrets of international e-commerce success? With Natalia from Avask as our expert guide, you'll gain invaluable insights into the essential considerations for global expansion. Natalia's multicultural upbringing and rich professional background offer a unique lens on the complexities of international market entry. From understanding VAT regulations to the nuances of packaging requirements, our conversation uncovers the pivotal elements that can make or break your cross-border ventures.

Our deep dive into global e-commerce tax considerations will give you the knowledge to navigate the European market and beyond. Discover why obtaining a VAT number is crucial and how Amazon's role as a marketplace facilitator can alleviate some tax responsibilities for non-EU sellers. We also shed light on the hurdles European sellers encounter when entering the US market, stressing the significance of mastering regional tax regulations to ensure your business thrives internationally.

Finally, we explore promising avenues for expansion beyond the familiar territories of the US and EU. Markets like Australia present unique opportunities with less saturation and favorable tax thresholds. As Natalia reminds us, global expansion isn't just a growth opportunity; it's a smart hedge against market fluctuations. With the right preparation and expert support, expanding your Amazon business across borders doesn't have to be overwhelming. From understanding VAT rules to knowing where (and where not) to store your inventory, success lies in the details. Don’t wait for Q4 panic or Prime Day regret to start the process. Lay the groundwork now, so you're ready when the moment comes.

And if you’re ready for step-by-step guidance, don’t miss the Expansion Ticket course inside Freedom Ticket! Available to all Helium 10 users. It’s your fast track to global readiness, whether you're scaling from the U.S. to Europe, or vice versa.

In episode 682 of the Serious Sellers Podcast, Bradley and Natalia discuss:

• 00:00 - Global Expansion Strategies for E-Commerce
• 04:29 - Natalia's Backstory
• 11:16 - VAT Requirements for Amazon Sellers
• 13:47 - Global E-Commerce Tax Considerations
• 15:59 - Understanding State Taxes and VAT 
• 19:56 - European Sellers Expanding to US Market
• 21:32 - International E-Commerce Expansion Considerations
• 27:03 - Global Expansion Opportunities in E-Commerce 
• 30:45 - Optimizing E-Commerce Shipping for Profit
• 33:35 - International E-Commerce Strategies

► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon Prime Day Kicks Off With $7.9B In U.S. Online Sales On First Day https://stocktwits.com/news-articles/markets/equity/amazon-prime-day-kicks-off-with-7-9b-in-us-online-sales-on-first-day/chFUCoOR500 Amazon Vine frequently asked questions https://sellercentral.amazon.com/help/hub/reference/GX3CEV63Y4ZZAP37 Helium 10 Launches Bulk Keyword Uploader for Seamless Migration from Other Tools Users can now upload hundreds of keywords across multiple products instantly. Plus, retain historical rank data and benefit from Helium 10’s superior, full-page tracking. A new TikTok app may be coming. Here’s what we know so far https://edition.cnn.com/2025/07/09/tech/tiktok-new-app-us-sale Instantly See Amazon’s Top 3 Clicked Products with Helium 10's Chrome Extension Carrie reveals how sellers with Amazon Brand Registry can view real-time click and conversion data straight from Amazon while casually browsing, with no deep dive required. Amazon Supercharges Influencer Earnings for Prime Day https://influencermarketinghub.com/amazon-supercharges-influencer-earnings-for-prime-day/ Helium 10 Ads Launches “Super Wizard” for Custom Campaign Creation Sellers can now build multiple ad campaigns at once with personalized naming structures, making campaign management faster, easier, and fully customizable. Join Helium 10’s New TikTok Shop Facebook Community for Sellers In this growing Helium 10-hosted Facebook group, you can connect with fellow TikTok Shop sellers, ask questions, share tips, and compete for future prizes. http://h10.me/tiktokgroup Helium 10’s Monthly AI Workshop Returns Next Friday with Ritu Java Join top AI expert Ritu Java for July’s AIM workshop, where she’ll share advanced strategies to use AI for keyword and product research in your e-commerce business. Sign up here: https://h10.me/aimjuly Helium 10 Elite Gets AI-Powered Search Query Performance Analyzer The new AI analysis toggle delivers instant charts and insights, such as top-converting keywords and high-value, low-visibility opportunities, streamlining data review for sellers. Last Call: Apply Now for Project X Season 2 - Casting Contestants and E-Commerce Mentors Helium 10 is filming a high-production case study series to help new and scaling sellers on Amazon, TikTok Shop, and beyond, with $10K in product funding and expert mentorship. https://h10.me/px2 That’s it for this week’s Weekly Buzz. Stay tuned, stay informed, and as always, keep crushing it in your e-commerce journey!

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 01:03 - Prime Day Results?
• 02:56 - Big Vine Update Details
• 10:13 - Bulk Keyword Migration
• 13:05 - No More TikTok App?
• 15:45 - Search Results Strategy
• 18:13 - Amazon Influencer Increase
• 19:22 - Custom Campaign Creation
• 21:08 - TikTok Shop Community
• 21:56 - AI Workshop
• 22:54 - SQP AI
• 26:12 - Project X

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join us for an engaging conversation with our returning guest, Benjamin Webber, as we explore a spectrum of e-commerce strategies with a spotlight on Amazon Prime Day tactics. Known for his innovative and entertaining approach to Amazon listings, Ben shares insights from his journey of transitioning from managing his own Amazon businesses to becoming a strategic advisor at ClearAds Agency. We discuss his role in expanding their services beyond advertising to provide full-service Amazon solutions. Alongside his current ventures, including partnering with a friend to scale a business and launching a product with Matt Altman, we speculate on how the timing of Prime Day near the 4th of July and its extended duration could impact traffic and sales.

Listen in as we uncover effective strategies for optimizing Amazon Prime Day sales. We outline tactics such as leveraging frequently bought together deals, utilizing Prime exclusive discounts, and targeting deals of the day. Ben offers a unique perspective on capturing conversions from cautious shoppers by running deals on the fourth day of Prime. Post-Prime Day, we emphasize the importance of using DSP for retargeting and employing coupons to convert pending sales and engage customers beyond the Prime Day excitement.

We also discuss enhancing Amazon listings for conversions and sales optimization through diversification. With tools like Amazon Marketing Cloud, we examine how businesses can gain a competitive edge by refining audience targeting and adapting to new algorithms. We touch on the potential of international market expansion, particularly in high-barrier markets like Germany, and the importance of strategic pricing. Ben shares valuable insights into analyzing sales data for optimal bidding and recognizing different customer behaviors throughout the day. Lastly, we highlight the benefits of exploring other sales platforms like Walmart and TikTok, while focusing on core competencies to sustain growth.

In episode 681 of the Serious Sellers Podcast, Bradley and Benjamin discuss:

• 00:01 - Amazon Prime Day Strategies and More
• 00:54 - Discussing E-Commerce Strategies
• 04:22 - Impact of Extended Prime Day
• 10:53 - Optimizing Amazon Prime Day Sales
• 13:13 - Post-Prime Day Sales Strategy
• 16:07 - Enhancing Amazon Listings for Conversions
• 19:42 - Enhancing Product Listings With Emotional Connection
• 24:01 - Optimizing Images for Amazon Conversion
• 28:35 - Amazon Sales Optimization and Diversification
• 29:00 - Optimizing Dayparting Ad Bids for Peak Times
• 34:04 - Expanding Market Reach With Pricing Strategies
• 39:21 - Product Management Strategies for Conversion Rates

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Andrew Bell, a standout figure in the realm of AI and custom GPTs, kicks off our very first installment of AIM, our Monthly AI workshop on all things artificial intelligence. In this episode, Andrew opens up about his journey from the Moody Bible Institute to becoming an e-commerce maestro on platforms like Amazon. Growing up in the quirky town of Santa Claus, Indiana, and now living in Kentucky, Andrew captivates with his unique perspective, connecting the dots between local sports rivalries and the debates surrounding artificial intelligence. His pioneering work with Touch of Class and his learnings from the Freedom Ticket course by Helium 10 laid the groundwork for his success, making him a voice worth listening to in the fast-paced world of e-commerce.

As we engage with Andrew, we discover the fascinating world of AI-driven tools designed for Amazon listing optimization and product research. With over 350 custom GPTs under his belt, Andrew discusses the art of prompting and how robust strategies can mitigate errors. The conversation takes a turn into the challenges faced when AI relies on outdated data, such as the myths surrounding the Amazon A10 algorithm. By blending AI with reliable resources like Helium 10’s data, the episode reveals how sellers can enhance the accuracy and trust of their listings, amidst a landscape of evolving AI capabilities.

Rounding out the episode, Andrew shares strategic insights for maximizing AI in product research and listing optimization. From the intricacies of using Amazon's generative AI-powered shopping assistant Rufus to the innovative application of AI reasoning models, Andrew highlights ways to maintain accurate and engaging Amazon listings. We explore the benefits of visual label tagging and new features for price alerts, all aimed at boosting conversion rates during key sales events. Don't miss Andrew's reflections on the continued evolution of AI technology and its growing impact on both personal and professional realms.

For those eager to try out Andrew Bell’s custom GPTs firsthand, listeners of the Serious Sellers Podcast get exclusive access. While many of his 350+ custom GPTs are still gated for private workshops and Helium 10 events, Andrew makes a few powerful ones available for our audience. Go to https://h10.me/andrewbellgpt to access a curated selection, including GPTs for product research, demand validation, e-commerce script agents, and even one cleverly titled NoMDashes, designed to remove those pesky AI giveaway dashes from your copy. These GPTs aren’t available to the general public yet, so this is your chance to explore cutting-edge AI tools before they’re widely released. Just one more perk of tuning in.

In episode 680 of the Serious Sellers Podcast, Bradley and Andrew discuss:

• 01:00 - Andrew Bell's Backstory
• 04:55 - Success in Amazon Seller Optimization
• 09:03 - Pricing Strategies Across Different Niches
• 11:57 - Leveraging AI for Amazon Listing Optimization
• 14:35 - Trust in AI and Misconceptions
• 17:29 - Keyword Generation in ChatGPT
• 20:41 - Maximizing AI for Product Research
• 22:36 - The Future of Data Augmentation
• 26:29 - Leveraging AI for Comprehensive Product Research
• 34:07 - E-commerce Sellers Optimizing for AI in 2025
• 34:19 - Amazon Listing Optimization Strategies
• 37:51 - Visual and Textual Content for Conversions
• 40:39 - Click Training Data and Customer Questions
• 46:04 - Advancements in Reasoning Models and AI
• 47:00 - Amazon Rufus and AI Reasoning Models

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Get Amazon Vine reviews before your product launch https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUkVFTDNBUEtNVEdTUFlZ Project X Casting Call - h10.me/px2

New Product Announcement: Introducing Amazon Ads Enhanced Video Generator https://www.linkedin.com/posts/jeffreycohen_amazon-ads-launches-enhanced-ai-powered-video-activity-7345838124293345280-AjIG/ Tariff Pressure Hits Temu and Shein in U.S. as European Growth Accelerates https://www.modaes.com/global/companies/temu-and-shein-users-plummet-in-the-us-over-tariffs-rise-in-europe US user base of Chinese E-commerce platforms Temu & Shein plummets amid US-China trade conflict https://www.koreapost.com/news/articleView.html Alternative options when West Coast ports are congested https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ1ZMS0JMVjNDR1JUWjRO Maximum box length for FBA orders to increase https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRExXTTMyVVhTVEdFNUM2 TikTok Shop opens for business in Japan as US fate hangs in balance https://www.scmp.com/tech/big-tech/article/3316505/tiktok-shop-opens-business-japan-us-fate-hangs-balance Trump says he has 'a group of very wealthy people' to buy TikTok https://www.bbc.com/news/articles/c20nqdl5ydjo From insightful updates to valuable KDP tools, this episode is packed with everything you need to navigate the evolving e-commerce landscape.

(Time Stamps) - 

In this episode of the Weekly Buzz by Helium 10, Shivali covers:

• 00:50 - Prelaunch Vine Reviews?
• 02:16 - Project X Casting Call
• 03:47 - Ads AI Video Generator
• 05:16 - Helium 10 New Feature Alert
• 08:33 - Temu & Shein Tariff Fallout
• 10:17 - Port Congestion Warning
• 11:18 - FBA Box Dimension Change
• 13:28 - TikTok Shop Japan
• 14:37 - TikTok US Buyer Found?
• 16:41 - Training Tip of The Week

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join us as we explore innovative seller strategies in the ever-evolving Amazon and TikTok Shop marketplace, with a special focus on leveraging Helium 10's exclusive tools. We'll uncover how understanding the history of products frequently bought together can open up new bundling opportunities and product lines. For instance, finding out that bat-shaped shower curtain hooks are often purchased with bat-shaped bath mats can spark ideas for unique product offerings. By tapping into these insights, sellers can enhance their advertising strategies and target customers more effectively, ultimately gaining a competitive edge in a crowded marketplace.

We'll also discuss the transformative power of Helium 10's features, like automated keyword harvesting and heat maps. These tools not only streamline the process of discovering new keywords but also help manage inventory challenges. By automating notifications for relevant keywords and illustrating how shipping times are affected by stock levels, sellers can save time and optimize their listings. This provides a competitive advantage, allowing sellers to focus on strategic growth rather than tedious tasks. Additionally, we'll touch on TikTok Shop fulfillment tips, exploring how to distribute inventory effectively and utilize Amazon's Multi-Channel Fulfillment for a seamless order processing experience. Lastly, let’s dive into the impact of influencer marketing and Amazon advertising on boosting brand reach and conversion rates. The Helium 10 influencer finder becomes an invaluable resource for identifying potential collaborators, while the widget provides insights into the most clicked products in search results. These tools, along with exclusive Amazon seller strategies, make Helium 10 an indispensable suite for optimizing business operations. By harnessing these resources, sellers can uncover opportunities that might be missed when relying solely on traditional methods, significantly reducing the time spent managing ad campaigns and positioning themselves for success. Listen in as we unpack these strategies and more, equipping you with the knowledge to thrive in the e-commerce world. 

In episode 679 of the Serious Sellers Podcast, Bradley talks about:

• 00:00 - Unique Seller Strategies Masterclass
• 09:48 - Automated Keyword Harvesting and Heat Maps
• 12:15 - Automated Keyword Tracking for Competitors
• 15:44 - Amazon FBA Inventory Management Tips
• 19:06 - Amazon Data for Competitor Sales 
• 24:34 - Easily Migrate and Track Keywords
• 25:54 - Influencer Marketing and Amazon Advertising
• 30:06 - Wooden Egg Holder Advertising Confusion
• 32:43 - Optimizing Amazon PPC Campaigns Manually
• 37:39 - Exclusive Amazon Seller Tools and Strategies
• 37:57 - Helium 10 Bid Suggestions for ACoS

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join us as we sit down with Justin Liu, the General Manager for Alibaba.com in North America, to uncover some exciting new AI features on the Alibaba platform. Justin shares his journey from growing up in China and studying at Georgetown University to his experiences at Amazon, where he gained valuable insights into the needs of sellers. Now at Alibaba, he focuses on helping North American suppliers set up storefronts and list products to access a global network of retailers and distributors. This conversation highlights how Alibaba is not just a sourcing hub but a gateway for North American manufacturers to reach international markets, addressing common misconceptions about its services.

In another segment, we explore the challenges of managing tariffs and supply chain risks for sellers expanding their businesses on platforms like TikTok Shop. With Alibaba's vast network of suppliers from various regions, sellers can confidently navigate international trade. We emphasize the importance of risk management tools, such as Alibaba's trade assurance program, which safeguards transactions. Additionally, we introduce Accio, the world's first AI-supported sourcing platform that transforms product discovery through a conversational interface similar to ChatGPT. By integrating with B2B platforms like Alibaba, Accio is setting itself apart as an adaptive resource for sellers worldwide. Listen in as we unpack these strategies and tools that empower sellers to grow their E-commerce businesses.

In episode 678 of the Serious Sellers Podcast, Bradley and Justin discuss:

• 00:00 - Alibaba's AI Features and Supplier Opportunities
• 03:39 - Alibaba's Expansion in North America
• 06:36 - Changing Landscape of E-Commerce Market
• 13:08 - Account Managers and TikTok Shop Services
• 13:59 - Managing Tariffs and Supply Chain Risks
• 18:48 - Managing Risks in Global E-Commerce Sourcing
• 23:24 - AI-Supported Sourcing Platform for Sellers
• 23:46 - AI-Based Sourcing Tool

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Walmart, Target announce competing Prime Day sales https://www.retaildive.com/news/walmart-target-competing-amazon-prime-day-summer-sales-events/751328/ Amazon temporarily waives seller fee tied to Walmart orders https://www.supplychaindive.com/news/amazon-mcf-walmart-surcharge-waived/751236/ Amazon Seller Central: Update product listings with new Fix Recommendations tool https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNU5XTFdHUVNUUzNNN0Ja Amazon Seller Central: Ensure compliance documentation comes from compliant labs https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWE5LQVZaRjk3SkQ1NE41 Amazon Seller Central: Add or change price discounts in bulk with new template https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRldHV0JMUk5HWUJNS1VT Amazon Seller Central: Quality guidelines for promotions https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUVNMM1MzNzMyMzQ2SDVM Walmart testing ‘dark stores’ to fill online orders, according to report https://chainstoreage.com/walmart-testing-dark-stores-fill-online-orders-according-report

Wrap up the week with us as we share insights and highlights buzzing through the e-commerce world, preparing you for the upcoming trends and discussions.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:54 - Big Box vs Amazon
• 02:22 - Training Tip: Index Checker
• 05:53 - Waived MCF Fees
• 07:22 - New AI Listing Tool
• 08:16 - New Compliance Req
• 09:22 - Helium 10 New Feature Alerts
• 16:25 - New Buk Template
• 17:19 - Promotions Guidelines
• 19:16 - Walmart Dark Stores

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

What if TikTok Shop could be the next big thing for your e-commerce business? Paul Harvey of Rankster, a seasoned expert in both Amazon and TikTok Shop, joins us to unravel the hidden potential of TikTok Shop's dynamic platform for sellers looking to break new ground. Discover how Paul's transition from teaching to mastering e-commerce reveals insights into leveraging TikTok Shop's distinct marketplace, offering fresh opportunities for brands to thrive. We touch on the power of Helium 10's tools that simplify integrating your Amazon inventory with TikTok, streamlining your sales strategy across platforms.

For those eager to maximize their sales, understanding TikTok's unique environment is key. Not all products will shine here. While quirky and first-to-market items may capture the spotlight, more mundane offerings might fall short. We share intriguing success stories, like the unexpected popularity of premium sunflower seeds, underscoring the need for tailored strategies that resonate with TikTok's unique audience. Learn from common pitfalls as we discuss why some Amazon sellers struggle to replicate their success on TikTok without adapting their approach.

Finally, we tackle the art of optimizing ad campaigns on TikTok, highlighting the game-changing GMV Max ads that promise impressive returns. Paul shares the significance of forging strong affiliate partnerships, and how features like Helium 10's Influencer Finder tool can amplify your reach with the right creators. Whether you're a veteran Amazon seller or a newcomer, these insights equip you to harness TikTok Shop's potential, ensuring your business not only survives but thrives in this vibrant new landscape.

In episode 677 of the Serious Sellers Podcast, Bradley and Paul discuss:

• 00:01 - Mastering TikTok Shop for Amazon Sellers
• 01:40 - TikTok Shop Experience
• 06:14 - Aggregator Era Software Limitations
• 09:13 - Maximizing Sales on TikTok Shop
• 13:39 - Maximizing Sales Across Different Platforms
• 22:30 - Maximizing ROI With TikTok Ads
• 26:27 - GMV Max Delivery and ROI Optimization
• 31:51 - Fulfilling Orders Using FBA and TikTok
• 32:04 - Optimizing TikTok Sales and Fulfillment
• 37:40 - Maximizing ROI With GMV Max Ads
• 39:44 - TikTok Influencer Finder Tool for Sellers
• 41:28 - Creating AI-Powered Influencer Campaigns

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

What if your Amazon Prime Day PPC strategy could skyrocket your sales like never before? Join us for an enlightening TACoS Tuesday session with Destaney Wishon, CEO of btr media, as she unveils the secrets to making the most of this bustling shopping event. As Prime Day continues to gain traction akin to a national holiday, Destaney shares unique insights into consumer behavior, comparing it with other major shopping events such as Black Friday. Tune in to understand how deal-seeking tendencies and burgeoning search intentions can be your golden ticket to optimizing ad performance and capturing a broad audience.

Together, we dissect the art and science of Amazon PPC campaigns. Destaney takes us through the intricacies of advanced keyword targeting, emphasizing the power of long-tail keywords that drive higher conversion rates due to their specific search intent. Discover how diversifying your approach with various match types can set you apart from the competition, enhancing both impressions and bid management. Avoid common pitfalls by learning the importance of not over-relying on core terms, and instead, optimize your campaigns through comprehensive keyword research. It's time to rethink your strategy and master the tools at your disposal to enhance your brand's visibility. For those looking to maximize advertising efficiency during high-traffic times like Prime Day, this episode serves as your roadmap. Destaney explains the benefits of both automatic and manual targeting, offering tips for effective campaign management using tools like Helium 10 Ads. From search term report analysis to strategic budget management, you'll gain actionable insights to refine your approach. Whether you're a seasoned seller or just starting out, this conversation is packed with expert advice to ensure your Amazon advertising strategy is primed for success.

In episode 676 of the Serious Sellers Podcast, Shivali and Destaney discuss:

• 00:00 - Maximizing Amazon Ads for Prime Day
• 03:34 - Prime Day's Impact on Amazon Customers
• 06:22 - Advanced Amazon PPC Keyword Targeting
• 09:18 - Customer Intent and Long Tail Keywords
• 12:08 - Maximizing Amazon Advertising Efficiency and Performance
• 19:11 - Amazon Search Query Performance Data
• 20:10 - Optimizing Amazon Advertising for Prime
• 22:49 - Optimizing Advertising for Prime Day
• 27:36 - Amazon PPC Strategy for Prime Day
• 27:58 - Advanced Prime Day Campaign Strategy
• 30:18 - Advanced Audience Targeting and Rule-Based Bidding
• 32:06 - Amazon Prime Day Advertising Strategies
• 35:25 - Customizing Budgets for Prime Wee

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Prime Day is back July 8-11, with double the days and millions of deals https://www.aboutamazon.com/news/retail/amazon-prime-day-2025-date Chinese-backed Temu resumes direct sales to US after Washington-Beijing trade truce https://www.scmp.com/tech/tech-war/article/3314334/chinese-backed-temu-resumes-direct-sales-us-after-washington-beijing-trade-truce TikTok Shop is where shoppers come to discover https://newsroom.tiktok.com/en-us/tiktok-shop-is-where-shoppers-come-to-discover Helium 10 just upgraded its Influencer Finder tool, making it easier than ever to discover Amazon and TikTok creators who’ve already made videos for products like yours. With new Chrome extension features and detailed influencer insights like email, video stats, and social links, you can now connect with relevant creators in minutes instead of hours. TikTok Rolls Out New Badges To Highlight Seller Performance https://www.socialmediatoday.com/news/tiktok-adds-more-seller-badges-highlight-customer-service-performance/750637/ Helium 10’s Cerebro gives you unmatched visibility by showing keyword rankings across all seven Amazon search result pages—not just the top two or three like other tools. It also reveals where products appear in Amazon’s ad placements, helping you uncover competitor gaps, monitor fluctuations, and make smarter PPC decisions.

Resellers can now generate reviews with Amazon Vine https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNjZKNlRDRzUyVVFDOVo4 Roku And Amazon’s New Deal Will Target 80% Of US CTV-Watching Households https://www.adexchanger.com/tv/roku-and-amazons-new-deal-will-target-80-of-us-ctv-watching-households/ TikTok Shop to launch e-commerce service in Japan as soon as this month https://www.japantimes.co.jp/business/2025/06/17/companies/tiktok-shop-japan/ Amazon may be extending its Black Friday/Cyber Monday deals to a surprising 12-day window, from November 20th to December 1st, based on what's showing in Seller Central. Sellers should check their dashboards now to see if they qualify and can start scheduling deals for this extended event. Helium 10 is hosting a live, in-person Elite AI Workshop on June 26th at its Irvine, CA headquarters, featuring top experts like Ritu Java and Andrew Bell— Go to h10.me/q2workshop free tickets are available with code ELITE100. For virtual attendees, join the free TikTok Shop success webinar with Paul Harvey on June 25th at h10.me/ttwebinar, and don’t miss the AI Arsenal beginner workshop with Andrew Bell and Bradley Sutton on June 23rd at h10.me/aiwebinar. This episode is packed with actionable insights to keep you ahead in the fast-evolving world of e-commerce.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:50 - Prime Day 2025 Dates
• 03:11 - Temu Shipping From China Again?
• 06:19 - TikTok Shop Up 120%
• 09:58 - Influencer Finder
• 16:26 - New TikTok Badges
• 17:59 - Training Tip of the Week
• 21:59 - Vine For Resellers
• 22:57 - Roku X Amazon
• 25:17 - TikTok Japan
• 25:37 - Amazon Black Friday Week?
• 27:14 - Webinars/Workshops

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

What if you could transform from a complete novice to a $3 million Amazon seller within a few years? Join us as Amina Solohova, a vibrant member of the Helium 10 members Facebook community, unveils her incredible journey from an international relations student in St Petersburg to a thriving entrepreneur navigating the bustling world of e-commerce. With stops in Thailand, Spain, and now Ireland, Amina shares how her relentless pursuit of a fulfilling career led her to Amazon, despite having no background in business. Listen to learn how community involvement and determination can propel you to unprecedented heights.

Amina’s story isn't just about selling products; it’s about mastering strategies and tools that ensure success in competitive markets. Together with her husband, she’s managed to maintain a healthy profit margin, even in Europe’s challenging market landscape. She opens up about the pivotal role Helium 10 has played in streamlining her operations and how they’ve effectively handled PPC and product design. Plus, she gives us a glimpse of her ambitious expansion plans, which include potential ventures onto platforms like TikTok Shop and launching in new markets across the US and Europe.

But that’s not all—experience the camaraderie and local flavor as Amina recounts hosting a memorable meetup with Irish sellers. As she anticipates breaking sales records and invites us to future discussions on her ongoing success, Amina’s insights become a beacon for aspiring Amazon sellers. This episode is not just a testament to innovation and resilience in e-commerce; it's an invitation to embrace the power of community and the endless possibilities it offers.

In episode 675 of the Serious Sellers Podcast, Bradley and Amina discuss:

• 00:00 - From Newbie to $3 Million Seller
• 01:07 - Helium 10 Community Engagement Yields Amazon Success
• 13:13 - Optimizing Amazon Sales and Strategies
• 13:51 - Utilizing Facebook Groups for Amazon Sellers
• 17:35 - Expanding Business to Europe and Online
• 22:59 - Localizing Amazon Listings for Higher Conversion
• 23:30 - Global Amazon Seller Strategies
• 26:32 - Keywords in Amazon Sponsored Brand Targeting
• 32:05 - Importance of Native-Sounding Listings
• 34:17 - Ireland Meetup and Future Plans

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Curious about tapping into new markets without breaking a sweat? What if you could seamlessly expand your Amazon business onto TikTok Shop with minimal effort? We've got just the episode for you! Join us as we chat with Helium 10's Bradley Sutton, who unveils the secrets to effortlessly listing your Amazon products on TikTok. With these new suite of TikTok Shop tools for sellers, you can find and connect with influencers who can skyrocket your brand's visibility and manage order fulfillment through Amazon MCF, ensuring your TikTok Shop venture runs like a well-oiled machine. 

This episode is your key to unlocking the potential of TikTok Shop by leveraging Helium 10's powerful suite of tools. We walk you through each step of setting up your TikTok Shop account, from signing up and connecting your token with Helium 10 to adapting your Amazon listings for TikTok's unique format. You’ll gain valuable insights into the nuances of listing migration, fulfillment options, and product compliance requirements. Whether you're on the starter plan or a seasoned seller, our conversation promises a ton of strategies to help you optimize your product listings for maximum profitability.

But that's not all! Discover how to find and collaborate with influencers whose audiences align perfectly with your niche market. Whether your products cater to spooky-themed enthusiasts or a more general crowd, Helium 10’s TikTok Influencer Finder tool will help you build successful partnerships with influencers, maximizing your outreach and sales. Plus, learn how to map your TikTok products to Amazon FBA SKUs, ensuring a seamless multi-channel fulfillment process. Bradley also shares tips on syncing inventory and managing orders efficiently, paving the way for a smooth and profitable expansion onto TikTok Shop. Don’t miss this opportunity to broaden your e-commerce reach and enhance your brand’s presence on one of the world’s most engaging platforms! Thinking about selling on TikTok Shop—or maybe you are already in it and ready to scale? Unlock all of Helium 10’s brand-new TikTok Shop tools with our Diamond plan—everything from bulk Amazon to TikTok listing conversions to instant Amazon MCF fulfillment. Best of all? You use the discount code TT10 to get 10% off Diamond for 6 months — even if you've used a coupon before. So go ahead and upgrade and let Helium 10 do the heavy lifting so you can focus on what really matters. For more info on our new TikTok shop offerings, visit h10.me/tiktok. 

In episode 674 of the Serious Sellers Podcast, Bradley discusses:

• 00:35 - Seller Strategy Masterclass for TikTok Shop Tools
• 01:48 - How to Learn How to Sell on TikTok Shop
• 04:12 - How to Check TikTok Shop Profitability of Your Amazon Products
• 06:52 - How to Connect Your TikTok Shop Token to Helium 10
• 10:30 - How to Convert Your Amazon Listings in Seconds to TikTok Shop
• 16:41 - How to Find and Message TikTok Influencers
• 27:22 - How to Map Your TikTok Products to Amazon FBA SKUs
• 36:25 - How to Use Amazon MCF to Fulfill TikTok Shop Orders

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. The Posts API will be discontinued as of June 3, 2025 https://advertising.amazon.com/API/docs/en-us/release-notes/index#posts-are-deprecated-as-of-june-3-2025

Create up to 100 coupons at once with new bulk upload feature https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUlc5Q0FTQjZGUVVVUjk1

Set automated ad rules in Ads by Helium 10 based on inventory levels—pause, bid adjust, or trigger actions as stock changes.

Floor loaded shipping now available for Amazon Partnered Carrier program https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOUtGQlk0WUxITEI3Uk1B

Surcharge waived for use of alternative carriers to fulfill Walmart orders https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSFYzUEtXODg5Q0NMWURE

Helium 10’s Keyword Tracker with Boost lets you track keyword rankings hourly—24 times a day—for real-time insights across browsing conditions.

Temu sees 48% drop in US users after de minimis loophole ends https://www.usatoday.com/story/money/retail/2025/06/04/temu-user-base-plunges-tariffs/84028372007/

Prepping for Prime Day 2025? Don’t miss our complete Prime Day checklist—stay organized and boost your momentum! Go to h10.me/primedaychecklist

In this episode of the Weekly Buzz by Helium 10, Shivali covers:

• 00:46 - Bye Amazon Posts
• 01:57 - Bulk Coupon Upload
• 02:42 - PPC Inventory Rule
• 08:38 - No Pallet? No Problem
• 09:38 - Walmart Fee Waived
• 10:35 - Hourly Keyword Tracking
• 13:19  - Temu Traffic Drops 48%
• 14:27 - EU Battery Ban Incoming
• 15:58 - Prime Day Checklist

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Can you imagine turning your side hustle into a million-dollar success story on TikTok Shop? Discover the inspiring journey of Jared Mortensen, Founder & Chief Designer of Real Men Apparel Company, a former aerospace industry professional turned e-commerce powerhouse. With a background in finance and engineering, Jared's story takes us from his Southern Utah roots to working with industry giants like Boeing and Spirit Aerosystems, before making a pivotal shift into the world of e-commerce. It's a transformation fueled by innovation and learning, as he shares the early challenges and ultimate triumphs of launching his own business on TikTok Shop. Navigate the ups and downs of starting an e-commerce business, as we explore Jared's initial foray into Amazon selling and his eventual pivot to TikTok live streaming. He candidly shares the hurdles of cash flow issues and overstocking, which led to his revolutionary approach to live selling. Just before Black Friday 2023, Jared's live streaming strategy exploded, generating nearly $2 million in revenue. He uncovers the impactful role live commerce plays in the digital marketplace, inspired by its booming success in China, and the remarkable achievement of selling 12,000 units in a single hour. Unpack the tactics and strategies that make TikTok live sales a game-changer in today's e-commerce environment. Jared offers valuable insights into creating engaging content and the importance of maintaining authenticity without striving for perfection. With practical advice on setting up streams and connecting with audiences, he emphasizes the power of affiliate outreach and consistent experimentation. Learn from his experiences and those of brands like Real Men Apparel, who leverage TikTok live selling to build a devoted fan base and redefine success beyond platforms like Amazon. Join us as we explore the evolving landscape of e-commerce and the limitless potential of TikTok. Thinking about selling on TikTok Shop—or maybe you are already in it and ready to scale? Unlock all of Helium 10’s brand-new TikTok Shop tools with our Diamond plan—everything from bulk Amazon to TikTok listing conversions to instant Amazon MCF fulfillment. Best of all? You use the discount code TT10 to get 10% off Diamond for 6 months — even if you've used a coupon before. So go ahead and upgrade and let Helium 10 do the heavy lifting so you can focus on what really matters. For more info on our new TikTok shop offerings, visit h10.me/tiktok.

In episode 672 of the Serious Sellers Podcast, Bradley and Jared discuss:

• 00:00 - TikTok Shop Seller's Success Story
• 07:28 - Product Launch Success and Market Confidence
• 10:23 - Successful Amazon Business Growth and Marketing 
• 14:52 - TikTok Shop Live Sales Strategies
• 19:56 - Trends in Handwritten Content Marketing 
• 23:25 - Demonstrating Products With POV Shots
• 26:28 - TikTok Live Streaming Strategies
• 29:40 - Creating Content for Live Streams
• 32:50 - Maximizing TikTok Engagement Through Content Volume

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Submit Prime-Exclusive Price Discounts for Amazon’s Prime Day 2025 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0FMQkJBTUg2UVlZSE1I TikTok Shop Wants to Be Your New Favorite Bookstore https://www.insidehook.com/books/tiktok-shop-your-new-favorite-bookstore TikTok Introduces AI-Powered Seller Assistant to Streamline In-App Shopping https://influencermarketinghub.com/tiktok-ai-powered-seller-assistant-in-app-shopping/ Our conversation takes a deep dive into the practical aspects of using AI-powered tools to transform your Amazon listings for TikTok Shop. We guide you through the user-friendly process of converting listings, selecting products, and setting up multi-channel fulfillment to ensure smooth operations. By connecting your Amazon inventory to TikTok Shop, sellers can optimize their formatting and streamline their expansion on this dynamic platform with confidence.

In the quest to amplify your product's reach, harness the power of TikTok influencers with Helium 10's latest tool. Learn how to manage your inventory effectively to ride the wave of viral success and use AI features to identify influencers who best match your brand's needs. Finally, we spotlight the significant role of keyword rankings in driving sales, using real-world examples to show how strategic optimization through Helium 10's Cerebro tool can lead to improved business decisions. Join us as we explore these transformative strategies and the new Helium 10 TikTok suite of tools to elevate your e-commerce game. Ready to get started using these powerful tools for TikTok Shop? Get 10% off on the Helium 10 Diamond Plan for 6 months, use this special discount code TT10

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 01:18 - Prime Day Discounts
• 03:06 - TikTok Bookstore?
• 04:42 - AI Seller Assistant
• 07:19 - TikTok Shop Course
• 09:18 - TikTok Profitability Calculator
• 11:00 - Connect Your TT Account
• 12:12 - Bulk Convert to TT Shop
• 15:17 - Connect MCF to TT Shop
• 17:23 - TikTok Influencer Finder Tool for Sellers
• 22:46 - Sales Fluctuations? Find out Why

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

What if navigating the complex world of tariffs could become your competitive advantage? Join Carrie Miller as she hosts industry veterans Steve Simonson, Chad Rubin of Profasee, Burak Yolga of Forceget, and Rob Hahn from Pattern share invaluable strategies for Amazon businesses grappling with the ongoing challenges of tariffs. We tackle the pressing issues of adapting sourcing practices, ensuring supply chain visibility, and building resilient operations amidst political and economic changes. Whether it's mitigating tariff impacts or exploring new sourcing opportunities, our experts equip you with the tools to thrive in an ever-shifting global market.

This conversation takes a deep dive into the art of negotiation with suppliers. Discover the power of clarity and specificity in agreements, and learn how persistence can lead to advantageous deals. We also explore the concept of Delivered Duty Paid (DDP) importing, weighing its convenience against potential risks. Building long-term, cooperative relationships with suppliers is crucial, and our discussion highlights strategies to ensure mutual benefits in dynamic environments. Additionally, we delve into the intricacies of international trade, examining the shift from China to other manufacturing hubs like Vietnam and Mexico.

As we explore global manufacturing diversification, we emphasize the need for strategic, long-term planning in response to geopolitical and economic disruptions. From the challenges of relocating production to understanding HTS codes and tariffs, we offer actionable insights for setting up your business for success. Our discussion also touches on the nuances of bonded warehouses and free trade zones, providing guidance on optimizing costs and cash flow. Tune in to gain practical advice on maneuvering through the complexities of the global trade landscape and ensuring your business remains resilient and future-ready.

In episode 670 of the Serious Sellers Podcast, Carrie, Burak, Chad, Rob and Steve discuss:

• 00:01 - Navigating Tariffs for Long-Term Success
• 05:23 - Brands' Pricing and Supply Chain Strategies
• 09:06 - Amazon Pricing Strategy Considerations
• 11:09 - Negotiating Terms and DDP Importing
• 14:12 - Navigating Tariffs and Import Strategies
• 16:35 - Navigating Tariffs in E-Commerce Space
• 19:43 - Navigating Supplier Pricing and Taxes
• 23:36 - Understanding Bonded Warehouses and FTZs
• 25:15 - Importance of Shipping and Invoicing Carefully
• 30:03 - Global Manufacturing Diversification Trends
• 30:30 - Exploring Opportunities and Managing Volatility
• 33:12 - Trade-Offs and Market Targeting Strategy
• 35:24 - Global Manufacturing and Tariff Strategies
• 38:51 - Navigating Tariffs and Economic Trends

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Big Amazon Walmart Policy Shift https://marketplacelearn.walmart.com/guides/Policies%20&%20standards/Shipping%20&%20fulfillment/Shipping-and-fulfillment-policy Amazon Ads Summit: Prep for Prime Day https://h10.me/primeads Nike to return to Amazon, raise prices https://www.retaildive.com/news/nike-amazon-marketplace-raising-footwear-prices-tariffs/748986/ Helium 10 launched the Expansion Ticket course inside Freedom Ticket to all members to help sellers expand to global Amazon marketplaces with guidance from Avask experts. FBA Capacity Change https://sellercentral.amazon.com/inventoryplanning/manageinventoryhealth?ref_=xx_invplan_dnav_xx Helium 10 just launched the new TikTok Influencer Finder tool, which allows users to bulk search and message influencers for TikTok Shop collaborations! Sponsored ads and Stores launch in Ireland https://advertising.amazon.com/en-us/resources/whats-new/sponsored-ads-and-stores-launch-in-ireland/ Helium 10 Size Tier Alerts Feature https://youtu.be/0zKf-czW2q8?si=ls9ZzCvXFz2NqKXE&t=2028 Helium 10’s Alerts tool can flag products close to a lower Amazon size tier. Bradley saved $5,625 by shrinking packaging and reducing FBA fees by $3.75/unit. Amazon FBA $4 billion investment in rural delivery https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUTNXUDNMSkFBQVU1S01X Join us as we explore these dynamic shifts in the e-commerce landscape and equip you with strategies to stay ahead of the curve.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:45 - Big Amazon Walmart Policy Shift
• 03:23 - Prime Day Ads Prep
• 03:59 - Nike Back on Amazon
• 05:22 - Expansion Ticket
• 07:26 - FBA Capacity Change
• 09:06 - Influencer Finder
• 12:56 - Ireland Sponsored Ads
• 13:34 - Size Tier Alerts
• 17:32 - FBA Rural Delivery
• 19:16 - Estonia Event

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join Shivali Patel as we continue our Seller Strategy Masterclass, where we focus on the power of the Helium 10 Chrome Extension for Amazon, Walmart, and TikTok Shop sellers. In this episode, Shivali explores how to harness this tool to estimate product sales, locate Alibaba suppliers, and optimize packaging to reduce costs. By highlighting lesser-known features like child-level variation sales and seller location insights, she offers guidance on leveraging these tools to gain a competitive edge. We'll also discuss the Amazon search bar as a product research strategy, utilizing long-tail keyword suggestions, title density analysis, and the significance of Amazon's related searches. Plus, Shivali introduces the Smart Complete feature, which offers fresh keyword suggestions from real user data. It provides new opportunities for sellers to enhance their product research and discover new niches in the Amazon marketplace.

Listen in as we explore advanced product research techniques with the Xray tool from the Helium 10 Chrome extension. We’ll show you how to use it beyond the typical search results page, applying it to Amazon's best sellers page and seller storefronts to validate product demand efficiently. We'll examine key metrics like seller location, listing age, and fulfillment type to assess market competitiveness and opportunities. By customizing product opportunity criteria with the two-factor success score, you'll learn how to evaluate niches efficiently. We also focus on understanding the intersecting factors influencing profitability in Amazon selling, like price and FBA fees, while exploring strategies to detect review manipulation. Whether you're a seasoned seller or just starting, this episode is packed with strategies to optimize your E-commerce business.

In episode 668 of the Serious Sellers Podcast, Shivali talks about:

• 00:00 - Amazon Sales Strategy the Helium 10 Chrome Extension
• 08:11 - Real-Time Keyword Validation and Product Idea Generation
• 11:00 - Maximizing Amazon Keyword Data With Helium 10 Xray Keywords
• 12:18 - Advanced Product Research Techniques
• 16:39 - Efficient Product Opportunity Qualification Strategy
• 23:48 - Importance of Product Dimensions for Profits
• 23:52 - Amazon Product Profit Analysis
• 27:16 - Assessing Review Manipulation Risk Factors

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. New Amazon report shows small businesses have created millions of US jobs and built thriving communities https://www.aboutamazon.com/news/small-business/amazon-2024-small-business-empowerment-report Are US TikTok users turning to TikTok Shop? https://business.yougov.com/content/52193-are-us-tiktok-users-turning-to-tiktok-shop Got a Surprise Amazon Refund? We Now Know Why https://www.pcmag.com/news/got-a-surprise-amazon-refund-we-now-know-why EU plans 2 euro fee for low-value parcels in setback for Shein, Temu https://www.reuters.com/business/retail-consumer/eu-eyes-2-euro-handling-fee-online-parcels-customs-reform-2025-05-21/ Shopify launches AI tool that builds complete online stores from keywords https://www.reuters.com/business/shopify-launches-ai-tool-that-builds-complete-online-stores-keywords-2025-05-21/ Boost sales with Memorial Day Outlet merchandising https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHMjlOQ1RLUUIyVEZFSzJQ Manage shipments easier with new Send to Amazon features https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSEFZSzlLRkszTFI5S0hG Change to Buyer-Seller Messaging options https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNENSQUpOSzJENkQ0VFJO For our new feature alerts, Helium 10 has introduced a powerful update to its Helium 10 Ads Campaign Builder, now supporting Sponsored Display Audience Targeting with options to optimize for impressions, visits, or conversions, along with expanded audience targeting and multiple ad formats, including video. Additionally, the revamped Ads Academy. Hosted by Bradley Sutton and Destaney Wishon, offers a comprehensive, beginner-to-advanced course on Amazon advertising, accessible to all Helium 10 paid subscribers. This week's strategy highlights how sellers can use Helium 10’s Search Query Performance Analyzer tool to identify every keyword that generated a sale over a specific period directly from Amazon data. Unlike Amazon Seller Central, this tool allows for efficient filtering by product, keyword, and time frame, offering a faster, clearer view of what’s truly driving sales. As we wrap up this episode, we invite you to stay tuned for the latest trends shaping the e-commerce landscape, equipping you to thrive in a rapidly evolving market.

In this episode of the Weekly Buzz by Helium 10, Shivali covers:

• 00:50 - $2.5 Trillion Milestone
• 02:52 - TikTok Shop Truth
• 05:23 - Refunds from 2018
• 06:52 - EU Hits Back
• 08:50 - Shopify Builds Stores
• 10:08 - Amazon Adds Audio
• 12:08 - Homepage Outlet Push
• 13:34 - Send-to-Amazon Updates
• 14:50 - Message Marked Gone
• 15:38 - Helium 10 New Feature Alerts
• 18:29 - Training Tip: Search Query Analyzer by Helium 10