In this insightful episode, we delve into the profound journey of Glenna Hecht, a speaker, author, and consultant, who shares her groundbreaking approach to dementia care inspired by her experiences as a caregiver for her mother. Glenna's new book, 'How Old Are You Today? Dementia, A Mother, A Daughter and the Game that Transformed Their Lives,' unveils the transformative power of engaging loved ones with dementia through empathy, presence, and simple questions. Join us as we explore compelling stories, practical advice, and the art of maintaining human connection in the face of dementia, offering hope and guidance for caregivers everywhere.

00:00 Introduction and Guest Overview 03:43 The Reality of Dementia 05:38 Glenna's Personal Journey 11:08 The Game: How Old Are You Today? 17:12 Lessons and Reflections 27:23 Advice for Caregivers 34:09 Conclusion and Final Thoughts

Book link:  https://a.co/d/3Jh4LML  

In this podcast episode, Vivica interviews Meghann Conter, the founder and CEO of The Dames, a business accelerator for women running six, seven, and eight-figure businesses. Meghann shares her journey of transitioning from a marketing business to focusing full time on The Dames, highlighting the importance of aligning one's business with personal passions and values. The discussion covers the significance of letting go of what no longer serves, embracing vulnerability, and the balance between professional and personal growth. Meghann and Vivica also explore the misconceptions around money and spirituality, and the role of AI in conscious business practices.

Links:

https://www.thedames.co/

00:00 Welcome and Introduction

00:03 Meet Megan Con: CEO and Founder of The Dames

02:48 The Art of Letting Go and Evolving Your Business

07:34 Vision, Mission, and Personal Growth

13:53 The Dames: A Unique Business Community

27:34 The Power of Collaboration and Vulnerability

32:36 Embracing AI and Future Trends

35:05 Conclusion and Final Thoughts

Join us as we engage with Jordache, an AI-first cultural architect and founder of Never Tech Behind. In this episode, we delve into his groundbreaking analogies like 'seasoning the pan', his innovative methodologies including the ADAPT system, DICE method, and AHA framework. Jordache shares his journey with AI, offering practical insights on how businesses and individuals can thrive in an AI-driven world. From personal anecdotes to professional strategies, discover how to leverage AI for smarter decision-making, enhanced productivity, and meaningful innovation. Whether you're an AI novice or a seasoned pro, this conversation is packed with valuable takeaways to elevate your AI game.

00:00 Introduction and Guest Welcome 00:35 The Concept of Seasoning the Pan 00:50 Jordache's Background and Expertise 02:09 The Evolution of AI in Business 03:30 Practical Applications of AI 07:28 AI as a Thought Partner 12:32 Implementing AI Workflows 20:20 Human-AI Collaboration 23:52 Convincing Leadership to Adopt AI 24:47 Understanding Daily Activities 25:37 First AI Wins and Dopamine Hits 26:21 AI in Marketing and Customer Avatars 28:17 LinkedIn Profiles and Dream Interpretation 30:51 AI for Personal Projects and Learning 35:47 AI's Role in Enhancing Skills 43:13 AI's Impact on Communication and Relationships 46:44 Final Thoughts and Where to Find More Information----------

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In this episode, we introduce our special guest, psychic medium Rick Finbo, a lifelong intuitive who has helped countless individuals gain clarity, connection, and confidence. Recently, Rick has ventured into watercolor painting, adding another dimension to his fascinating journey. We delve into the significance of intuition, particularly for those in their second or third acts of life, and the barriers often faced in corporate environments. Rick shares insights on Mercury retrograde and its varied impacts. As a business coach who integrates intuitive guidance, Rick offers practical advice on tapping into intuition and handling skepticism. The episode also features a live reading for co-host Steve, emphasizing the role of openness and imagination in perceiving opportunities. Tune in to explore the magical interplay between intuition, business, and personal growth.

00:00 Introducing Our Fascinating Guest:  01:41 Understanding Mercury Retrograde and Its Impact 03:28 Blending Psychic Abilities with Business Coaching 04:23 The Power of Intuition in Personal and Professional Life 07:38 Rick's Journey and the Importance of Grounding 11:34 Practical Tips to Enhance Your Intuition 13:45 Rick's New Passion: Watercolor Painting 15:55 Navigating Passion Projects and Overcoming Obstacles 18:24 Live Reading: Insights and Predictions 23:48 Embracing Change and New Beginnings 24:22 Dealing with Feeling Trapped 25:54 The Importance of Specific Questions 27:57 Manifesting and Intuition 28:21 Learning from Experience 29:48 The Role of Imagination 36:29 Farley's Story 38:47 Skepticism and Open-Mindedness 39:18 Concluding Thoughts and Reflections ----------

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In this episode, we dive into Fotine's inspiring transition from a Fortune 500 corporate strategist to a successful entrepreneur and fractional CMO. Fotine, founder of Thavma Consulting, shares her personal journey, the importance of bold strategies, authentic connections, and measurable results in building a sustainable business. She offers crucial advice for those looking to escape corporate life and start their own ventures, emphasizing the necessity of community, mentorship, and persistence. Discover how Fotine balances her professional and personal life, the challenges she faced, and the strategies that led to her remarkable growth. 03:07 Introduction and Guest Overview 04:42 Fotine's Transition from Corporate to Entrepreneurship 06:25 Advice for Aspiring Entrepreneurs 07:30 The Importance of Community and Support 17:05 The Role of Strategy in Business Success 20:54 Navigating the Highs and Lows of Entrepreneurship 23:38 Final Thoughts and How to Connect with Fotine

https://www.thavmaconsulting.com/ ----------

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In this episode of 'Gray Matters,' hosts Steve and Viveka von Rosen welcome esteemed author and consultant Jamie Turner. Jamie, who has penned four books with a new one on the way in 2026, shares his incredible journey from an early career in marketing to his current focus on leadership development. They discuss the nuances of resilience, overcoming personal struggles, and how effective leadership starts from within. Jamie offers practical advice on how to connect better with others through eye contact, conversational techniques, and the importance of projecting positive energy. Additionally, Jamie emphasizes the transformative power of meditation and journaling. He also provides a sneak peek into his upcoming book, 'Being a Better You: A Guidebook to Transformation,' which aims to guide readers in achieving their best selves. Tune in for an inspiring conversation packed with actionable insights for personal and professional growth.

00:00 Introduction and Guest Introduction 00:41 Jamie's Background and Achievements 01:37 Personal Struggles and Resilience 02:33 High School Reunion Reflections 03:44 Shift from Marketing to Leadership 05:57 Unspoken Rules of Leadership 07:36 Practical Tips for Better Communication 18:25 Generational Perspectives on Leadership 20:11 Generational Reflections and Theater Experiences 21:01 The Importance of Teamwork in Theater 21:41 Bridging Generational Gaps 23:20 Understanding Different Mindsets 24:39 Embracing Leadership and Personal Growth 26:32 The Power of Meditation 31:03 Journaling and Gratitude Practices 36:41 Upcoming Book and Final Thoughts

https://60secondmarketer.com/ ----------

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Special guest Bernie Borges, a self-proclaimed fulfillment architect, joins hosts Vivica and Steve to discuss the essential elements of achieving fulfillment in both work and life. Bernie delves into his journey of discovering fulfillment, the significance of the Happiness U Curve, and his five-pillar framework encompassing health, fitness, career, relationships, and legacy. The conversation highlights actionable insights for leaders looking to improve team engagement, reduce turnover, and drive productivity through a fulfillment-centric approach. Don't miss this enriching discussion packed with practical tips for both personal and professional growth.

00:00 Welcome to Gray Matters 00:14 Introducing Bernie Borges: The Fulfillment Architect 02:12 The Journey to Fulfillment 03:16 Understanding the Happiness U Curve 04:51 Defining Fulfillment 06:02 The Five Pillars of Fulfillment 12:58 Self-Awareness and Fulfillment 18:43 Leadership and Self-Awareness 20:21 The Impact of Fulfillment on Productivity 23:36 Practical Steps for Leaders 24:47 Building a Framework for Fulfillment 31:56 The Importance of Recognition 32:52 Addressing Workforce Disengagement 35:57 The Life Fulfilled Podcast

Guest: Bernie Borges is CEO of Fulfilled@Work Academy, a dynamic speaker, leadership consultant, and host of the Life Fulfilled Podcast. Creator of the Fulfillment-Centric Leadership™ framework, Bernie helps leaders and professionals align personal purpose with organizational success for thriving workplaces. https://fulfilledatworkacademy.com/podcast/ https://fulfilledatworkacademy.com/resources/

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https://www.nextpivotpoint.com/

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02:30 Introduction and Guest Introduction 02:58 The Journey to Creating Silvering Beauty 04:21 Challenges and Realities of the Beauty Industry 06:10 Embracing Silver Hair and Personal Identity 09:46 The Power and Representation of Older Women 18:26 Media Representation and Female Directors 20:14 The Birth of Silvering Beauty 20:47 Navigating the Beauty Industry During COVID 21:25 Creating Unique Haircare Solutions 21:56 The Importance of Research and Development 22:58 Embracing Silver Hair 25:13 Entrepreneurial Spirit and Canadian Pride 30:00 Advice for Aspiring Entrepreneurs 36:39 The Value of Community and Passion 37:11 Where to Find Silvering Beauty 37:29 Final Thoughts and Encouragement Contact Info:

https://silveringbeauty.com/ Instagram: SILVERING Bespoke Care for Silvering Hair🤍Wisdom.Is.Beautiful. (@silvering_beauty) Facebook: Silvering Beauty | Toronto ON LinkedIn: https://www.linkedin.com/in/alexiseizinas/

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Join hosts Steve and Viveka von Rosen in this insightful episode of Gray Matters as they welcome guest Mike Gingrich, a former digital marketing executive turned digital nomad living in Quito, Ecuador. Mike shares his transformative journey through divorce, business failure, and therapy. Learn about his shift from a high-stress corporate lifestyle to a fulfilling career in personal coaching and corporate training. Mike's story offers valuable lessons in slowing down, reassessing life goals, and embracing authentic living. Tune in for practical tips on navigating midlife pivots and achieving holistic well-being.

00:00 Introduction and Welcome 00:10 Reconnecting with Mike Gingrich 00:48 Mike's Journey: From Digital Marketing to Digital Nomad 02:02 The Impact of Personal Challenges 03:16 Business Failure and Lessons Learned 05:43 The Role of Stress and Health 06:56 Understanding and Overcoming Personal Triggers 10:37 The Importance of Slowing Down 14:20 Mike's Coaching Approach 22:07 The Power of Authenticity and Present Moment 32:58 Mike's Retreats in Ecuador 34:54 Conclusion and Final Thoughts Mike's Links www.liveitwell.eu

https://liveitwell.eu/coaching-for-high-performers/

https://liveitwell.eu/work-with-me/ ----------

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 Meagan, an award-winning author, keynote speaker, and human connection specialist with over 15 years of experience in leadership development and storytelling, shares insights on creating cultures of inclusion, empathy, and resilience. They discuss her influential TEDx talk, 'What to Do When You Disagree With Someone You Love,' which forms the basis of their conversation. Meagan also reveals her collaboration with musician Kelly Rose on a Spotify song tied to her TEDx talk, and provides personal anecdotes about her journey, challenges, and strategies for effective communication with family members holding different political beliefs. She emphasizes vulnerability, understanding the underlying 'why,' and fostering genuine conversations. Meagan's latest book, 'Help Free,' and her ongoing project on cancel culture are also highlighted. Stay tuned to learn more about fostering meaningful connections in a divided world.

00:00 Introduction 01:20 Meagan's TEDx Talk and Musical Collaboration 03:51 Meagan's Personal Journey and Growth 08:26 Navigating Political and Personal Differences 15:25 Practical Communication Strategies 21:31 Conclusion and Contact Information ----------

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In this episode, Dr. Sam Graber joins us to address the holistic health challenges faced by high-achieving women, particularly those aged 50 and above. With her deep expertise in metabolic, hormonal health, and mindset mastery, Dr. Sam provides valuable insights into managing menopause, stress, sleep issues, and burnout. She emphasizes the importance of treating the body as an ally, not an adversary, and discusses how aligning health with purpose can elevate and extend success. Tune in for an in-depth conversation about metabolic health, the significance of understanding one's cycles, and the holistic approach needed to sustain both enterprise and wellbeing during and after menopause.

00:00 Introduction and Audience 02:25 Meet Dr. Sam Graber 03:06 The Importance of Holistic Health 06:56 Understanding Metabolism 07:49 Cycles and Seasons of Life 10:57 Generational Wisdom and Trauma 1224 Empowerment Through Knowledge 16:57 Metabolism and Aging 17:48 The Cost of Wellness 18:07 Personalized Health Conversations 18:45 Understanding Metabolic Health 19:31 Challenging Conventional Wisdom 20:45 The Role of Nutrition 22:13 Empowering Clients 23:43 Finding the Right Balance 2839 Connecting with Dr. Sam 2945 Conclusion and Farewell

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In this podcast episode, we dive into an inspiring conversation with Katie McDonald, creator of the Be Nourished journal. Katie shares her transformative journey from a demanding corporate career that led to severe mental and physical health crises, to embracing self-care, alternative health, and plant-based nutrition. Her focus on the powerful balance between self-care and productivity challenges the myth that self-care hampers success. Listen as Katie discusses the importance of asking ‘What do I need?’ to maintain energy, creativity, and efficiency. This episode is an essential guide for high achievers, especially Gen X and Boomers, navigating new entrepreneurial ventures. Learn about creating a balanced daily routine, the significance of transition rituals, and the practical tools Katie offers to foster a healthier, more intentional life.

Katies Website https://bnourished.com/

00:00 Introduction to Katie McDonald 03:57 Katie's Journey from Corporate to Self-Care 04:55 The Importance of Self-Care 05:30 Balancing Self-Care and Productivity 06:58 The Power of Saying No 07:32 Managing Time and Self 12:13 The Be Nourished Journal 15:32 Differences in Work-Life Balance Between Genders 18:10 The Dangers of Pushing the River 19:20 Understanding Your Energy Cycles 19:58 Crafting Your Perfect Day 21:50 Balancing Productivity and Relaxation 24:59 Creating Effective Transition Rituals 16:59 Reflecting on Daily Triumphs and Growth 28:00 Exploring New Passions and Projects 28:52 Connecting and Finding Resources----------

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In this episode of Gray Matters, Vivica introduces Neeli Clute, a neuro leadership speaker and brain health ambassador. Neeli explains how she helps high-performing professionals optimize their mental bandwidth using neuroscience-based strategies. They discuss Neeli's role as the founder of Agile Intellect, which focuses on enhancing cognitive performance and preventing mental decline. Topics include the concept of 'broken brain syndrome,' the impact of severe COVID-19 on brain health, and the anticipated Alzheimer's epidemic. Neeli shares practical advice on maintaining brain health through sleep, hydration, cognitive rhythm, and more. They also dive into the challenges and strategies of being a digital nomad and balancing mental wellness in a rapidly changing world. The episode concludes with Neeli sharing her 'Fit Brain' model and tips for sustainable brain health practices.

02:00 Introduction to Neeli 02:29 Neeli's Background and Expertise 03:19 Digital Nomad Lifestyle 05:02 Understanding Broken Brain Syndrome 06:15 Impact of COVID on Brain Health 06:51 Maintaining Mental Wellness 12:58 Importance of Sleep 17:13 Sleep Strategies and Tips 20:17 Balancing Body and Brain 21:16 Understanding Your Limits and Strategic Energy Use 21:34 Building Sustainable Micro Habits 22:08 Corporate Wellness and Remote Work Challenges 22:50 Introducing the 12-Week Program 25:02 Dealing with Time Zones and Travel Stress 29:38 The Importance of Community and Brain Health 31:56 The FIT BRAIN Acronym for Wellness 37:20 Final Thoughts and Contact Information----------

Grey Matters is Sponsored by: 

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💻Join us for our live events every week: https://dottotech.com/event-registrat...  🥰Support Dotto Tech on Patreon: / dottotech 👩🏻‍🎤Learn more from Viveka at https://www.beyondthedreamboard.com/blog

Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

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Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

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In this episode, we welcome Renelle Everett Darr, a strategic advisor specializing in the intersection of strategy, culture, and leadership. Renelle collaborates with executives, founders, and organizations to navigate complexities and lead meaningful transformations through conscious leadership and vertical development. The discussion delves into the escalating complexity in the world, the importance of evolving our internal operating systems, and how personal growth can lead to more effective leadership. Renelle shares insightful practices and tools such as the Leadership Circle profile and the Immunity to Change map to aid in this developmental journey. The conversation also highlights the role of purpose versus safety in personal and professional development, the relevance of this work to solopreneurs and entrepreneurs, and the transformative outcomes achievable through self-expansion.

00:00 Introduction and Guest Introduction 05:54 Understanding Complexity and Conscious Leadership 07:04 The Importance of Upgrading Our Internal Systems 15:10 The Role of Leadership in Personal and Organizational Growth 19:27 Practical Tools and Techniques for Leaders 24:47 The Importance of Inner Work for Lasting Change 30:57 Final Thoughts and Contact Information ----------

Grey Matters is Sponsored by: 

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Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

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Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

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In this episode, we sit down with Karen Laos, a seasoned communication expert and confidence coach who has dedicated her career to empowering women to find and own their voices. With 25 years of experience, including advising leaders at companies like Google, Starbucks, and NASA, Karen shares valuable insights on negotiating, asking for what you're worth, and breaking through self-doubt. We also delve into the significance of being assertive, understanding one's value, and practical strategies for negotiating compensation. Men can benefit from this discussion too, as Karen's mission is universal. Don't miss this inspiring and educational conversation!

03:15 Introduction to Karen Laos 03:34Karen's Background and Mission 04:35 The Importance of Asking for Your Worth 06:05 Personal Stories and Experiences 07:55 Negotiation Tips and Strategies 10:05 Overcoming Societal Conditioning 13:25 Practical Advice for Women 15:161 Effective Communication in Professional Settings 21:00 Understanding the Problem and Value 22:10 Transitioning from Speaker to Partner 24:10 Knowing Your Worth 26:10 Networking and Transparency 26:35 Valuing Yourself and Your Services 30:34 Negotiation Strategies 33:16 Alternative Compensation Methods 35:25 Conclusion and Contact Information----------

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https://karenlaos.com/

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Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

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Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

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Join hosts Steve Dotter and Viveka Von Rosen on 'Gray Matters', a podcast devoted to helping Baby Boomers and Gen Xers thrive in the digital age. In this episode, they discuss the impact of technology with a focus on the rise of AI and its implications. Furthermore, they chat with relationship coaches Josseline Charas and Joseph Olewitz about reinventing relationships, maintaining mutual respect, and effective communication. Discover actionable strategies for strengthening relationships and understand the importance of staying informed and proactive in today’s rapidly changing technological landscape.

00:00 Introduction to Gray Matters Podcast 00:16 Interview with Relationship Coaches Jolyn and Joseph 00:53 The Importance of Relationships as We Age 01:29 Navigating Technological Changes 03:36 The Impact of AI on Society 06:15 Embracing AI Responsibly 08:25 Introduction to Joseph and Jocelyn's Relationship Insights 10:47 Open and Honest Communication in Relationships 15:54 Making Requests in Relationships 18:43 Understanding Relationship Requests 19:26 The Importance of Explicit Agreements 20:30 Navigating Relationship Dynamics 22:01 The Power of Making Requests 23:59 The Role of Communication in Relationships 26:02 Adapting to Changes in Relationships 31:24 Workshops and Support for Couples 32:58 Conclusion and Final Thoughts

For More information: www.magicalrelationships.com

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Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

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In this episode of Gray Matters, host Steve Dotto and co-host Vivica von Rosen discuss the challenges and opportunities in the professional speaking world post-Covid. They explore the shift from live events to virtual conferences, the hurdles of re-entering the speaking circuit, and strategies for landing speaking gigs in the current landscape. Vivica shares her insights on rebuilding a speaking business, including the importance of visibility, identifying the right audiences, and leveraging AI tools for research. 

00:00 Introduction to Gray Matters 00:32 Impact of COVID-19 on Speaking Engagements 01:24 The Rise of Online Conferences 02:31 Personal Reflections on Speaking Engagements 03:50 Introducing Vivica von Rosen 05:30 Vivica's Journey Back to Speaking 06:51 Strategies for Getting Speaking Gigs 09:46 Research and Networking Tips 16:59 Balancing Passion and Profession 19:43 Conclusion and Future Outlook

----------

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Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

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In this episode of Gray Matters, host Steve Doto delves into the complexities of navigating the digital age as a baby boomer or Gen Xer. He shares insights on staying informed and responsibly sharing news, particularly during divisive political times like the unique federal election happening in Canada and the global 'trade circus' led by US President Donald Trump. Steve urges listeners to fact-check content before sharing on social media to avoid spreading misinformation. 

The discussion then shifts to Vivica's interview with Dana Steele, a former rock radio host turned author and playwright, who talks about her career pivots, her journey with her mother's Alzheimer's, and her latest venture into theater with her play 'The Woman in the Mirror.' Dana shares her experiences of caregiving, the challenges of producing a play, and the importance of staying true to oneself. This episode is brought to you by Magi, an AI solution that integrates various AI models into one user-friendly platform.

00:00 Introduction to Gray Matters 00:36 Current Events and Global Chaos 01:50 The Canadian Election and Social Media Responsibility 02:31 The Impact of Social Media on Political Discourse 05:26 Introducing Magi: The Ultimate AI Command Center 06:52 Interview with Dana Steele: A Journey Through Radio and Alzheimer's 12:19 Dana Steele's Multifaceted Career and Personal Insights 25:25 The Journey of a Playwright 26:02 Navigating the Challenges of Production 27:35 The Emotional Core of the Play 27:43 Financial Hurdles and Industry Realities 29:28 Personal Reflections and Decisions 30:16 Taking Control and Moving Forward 30:57 Support Systems and Learning Curves 37:17 Embracing Authenticity and Confidence 38:29 Final Thoughts and Encouragement

Karen Joy Fritz, known as the 'Purpose Mentor,' discusses her journey from corporate to entrepreneurism and offers insights into aligning business practices with personal purpose. Karen highlights the importance of understanding one's energy cycles and the cyclical nature of work, particularly for women. She introduces her Purpose Audit tool and the upcoming Purpose Tivity app to help entrepreneurs plan their activities according to their best working cycles. The conversation also touches on seasonal productivity, the role of purpose in business, and the importance of efficient systems for entrepreneurial success.

00:00 Introduction to Magi: The Ultimate AI Command Center 01:28 Seasonal Changes and Personal Rhythms 04:42 Productivity and Energy Management 06:21 Interview with Karen Joy Fritz: Empowering Entrepreneurs 08:57 Karen's Journey and Insights on Entrepreneurship 10:15 The Evolution of Entrepreneurship 16:20 Finding Your Purpose and Overcoming Imposter Syndrome 19:42 Defining a Good Day 20:09 Structuring Workflow Around Clients 20:42 The Importance of Personal Authority 20:45 Applying Skills in Small Business 21:43 Common Threads Among Clients 23:09 Challenges with Time Management 24:09 Energy Cycles and Workload Management 26:20 Purpose Audit and Business Alignment 28:48 Karen's Upcoming Projects 29:57 Final Thoughts and Reflections ----------

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Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

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In this episode of Gray Matters, Steve Dotter is joined by Viveka Von Rosen for an engaging discussion on the challenges and opportunities for baby boomers and Gen Xers living in the digital age. The podcast delves into a range of topics including the impending Canadian election's impact, the rise of misinformation, and the rapid evolution of AI technology. Special guest Thomas Triumph, a business marketing and technology executive, shares his experiences with global technology revolutions and offers insights into how AI will shape our future. The conversation also touches on the importance of creativity, continuous learning, and maintaining human connections in an increasingly digital world.

00:00 Introduction and Casual Banter 01:05 The Upcoming Canadian Election 01:59 The Impact of Misinformation 04:51 Social Media and Misinformation 07:15 Sponsor Message: Ground News 10:07 Interview with Thomas Triumph 13:02 AI and Technological Disruption 24:23 The Impact of Social Media 25:02 Managing Technology Use 25:30 AI and Job Displacement Fears 26:12 Embracing Creativity 27:16 Developing Creativity 28:28 Overcoming Limitations 31:56 Finding Personal Power in a Changing World 32:24 The Prisoner's Dilemma of AI 33:14 Discovering Unique Abilities 34:45 The Importance of Struggle 35:56 Trusting Creative Cycles 38:53 The Role of Resistance 40:58 Final Thoughts and Contact Information 42:30 Reflections on the Interview----------

Tom Triumph Website: https://tomtriumph.com/

Social: LinkedIn: https://www.linkedin.com/in/thomastriumph/ YouTube: https://www.youtube.com/@thomastriumph Instagram: https://www.instagram.com/thomastriumph/

3 TEDx Talks https://www.ted.com/talks/tom_triumph_creating_yourself https://www.ted.com/talks/tom_triumph_think_like_an_artist_oct_2020 https://www.ted.com/talks/tom_triumph_the_innovation_of_you?subtitle=en

Book: https://www.amazon.com/Evolve-Die-World-Class-Innovation-Creativity/dp/1732686602

-------- Grey Matters is Sponsored by:  http://dott.to/groundnews http://dott.to/magai

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Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

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Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

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In this episode of Gray Matters, hosts Steve Dotto and Viveka Von Rosen explore the concept of deliberate disruption with expert Bernadette McClelland. Bernadette shares her insights on intentional disruption, the importance of evolving rather than pivoting, and how leaders can transform uncertainty into results. Through personal stories and practical advice, the discussion delves into making conscious decisions to disrupt the status quo and the potential growth that comes from these transformative changes. Join the conversation and learn how to approach disruption with courage, conviction, and choice.

Bernadette's Website https://www.bernadettemcclelland.com/

00:00 Introduction to Gray Matters Podcast 01:01 Meet Bernadette McClelland 02:21 Understanding Deliberate Disruption 04:11 Personal Stories of Disruption 10:42 The Deliberate Disruption Model 13:33 Evolving Identities and Reinvention 17:18 Practical Advice for Deliberate Disruption 26:43 Final Thoughts and Farewell ----------

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Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

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In this episode of Gray Matters, hosts Steve Dotto and Viveka Von Rosen explore the world of book publishing and writing with book coach Jane Tabachnick. The episode discusses the advantages of using AI in the writing process, the challenges authors face with self-publishing, and the importance of book marketing. Jane shares valuable insights on when to write a book, creating a writing habit, and the critical role of a good book cover and editor. Tune in to learn how to navigate the evolving landscape of publishing and make your book a success.

00:00 Introduction to Magi: The Ultimate AI Command Center 01:27 Welcome to Gray Matters: Meet the Hosts 01:36 Vivica's Impressive Journey and Today's Guest 02:19 The Changing Landscape of Book Publishing 05:48 Interview with Jane Tabachnik: Becoming a Published Author 07:30 The Right Time to Write a Book 08:32 Marketing Your Book Effectively 12:03 Blueprints and Habits for Successful Writing 18:35 The Importance of Editors and Design in Self-Publishing 21:29 The Importance of Professional Book Presentation 23:21 Crafting a Strategic Book Content 24:18 Seeding Your Book for Success 25:31 Investing in Your Book's Marketing 28:00 Networking and Outreach for Authors 28:52 Overcoming Author Fears and Challenges 32:06 The Role of Book Coaches and Writing Communities 40:53 The Impact of AI on the Writing Process

Jane's website https://www.janetabachnick.com/ ----------

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Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

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Join Steve Dotto in this solo episode of Gray Matters, the podcast for Boomers and Gen X. Steve dives deep into the significant changes that Boomers and Gen X have experienced in the business world from their early careers to the present day. He discusses the old 'plan and execute' business model, contrasting it with today's more dynamic 'seed and grow' approach. Steve provides invaluable insights and personal experiences, highlighting how modern tools like AI have revolutionized business opportunities and success rates. Tune in and discover how to leverage change to your advantage and succeed in today's fast-paced business environment.

00:00 Introduction and Today's Topic 01:39 Reflecting on Past Business Challenges 12:06 The Evolution of Business Practices 17:19 Leveraging AI in Modern Business 19:29 Embracing Change and Experience 21:36 Conclusion and Audience Engagement ----------

Sponsored by:  http://dott.to/groundnews http://dott.to/magai

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Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

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In this episode of Grey Matters, Steve Dotto dives into the unsettling influence of social media algorithms on our opinions and behaviors. Reflecting on how sources of information have evolved from our youth to the rise of platforms like YouTube and Facebook, Steve examines the transition from intentional content consumption to algorithm-driven feeds. He highlights the potential manipulative power of these algorithms and emphasizes the importance of awareness and intent in our digital interactions. 

 Join the conversation and share your thoughts on the impact of social media algorithms.

00:00 Introduction and Podcast Overview 00:24 The Influence of Algorithms 01:23 Reflecting on the Past 02:35 The Rise of Social Platforms 03:45 Intent vs. Algorithm-Driven Content 05:35 The Role of Ground News 06:22 Concerns About Social Media 09:10 Seeking Solutions 10:45 Conclusion and Call to Action ----------

Sponsored by:  http://dott.to/groundnews http://dott.to/magai

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Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

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In this episode of Gray Matters, host Steve Dotter and co-host Viveka von Rosen dive into the complexities of true leadership in today's world. Joined by special guest and business coach Kami Guildner, the discussion covers the multifaceted nature of modern leadership for Baby Boomers and Gen Xers. Topics include the impact of social media, the essential role of self-care, and the importance of clarity in one's message to the world. Cami shares her profound insights on how entrepreneurs and solopreneurs can step into their leadership roles effectively, emphasizing visibility, voice, and the necessity of integrating personal well-being into their success strategies. This episode is a must-watch for anyone looking to lead authentically and sustainably in both their business and personal lives.

00:00 Introduction to Gray Matters Podcast 00:21 The Challenges of Modern Leadership 01:02 Introducing the Guest: Cammie Gildner 01:41 Leadership for Entrepreneurs and Solopreneurs 03:28 The Importance of Visibility and Voice 07:54 Self-Care for Leaders 11:40 Curiosity and Listening in Leadership 19:19 Women in Leadership 21:32 Final Thoughts and Advice for Entrepreneurs 24:54 Closing Remarks and Reflections

Kami Guildner's website https://www.kamiguildner.com/ ----------

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Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

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In this special edition of Grey Matters, host Steve Dotto is joined by Todd Maffin to discuss the viral nature of TikTok. Todd, a former CBC radio show host and digital marketer, talks about his journey from having a modest TikTok account to gaining significant traction by posting content about identifying Canadian goods during trade tensions between Canada and the US. The conversation delves into the TikTok algorithm, the platform's unique engagement features, and strategies for repurposing content across other social media platforms. Tune in for an insightful discussion on content marketing, community growth, and the dynamics of social media virality.

Links: Tod's website https://todayindigital.com/

Naniamo Infusion https://engageq.notion.site/Tod-s-Nanaimo-Infusion-Apr-25-27-19b3dc1abb9480b9a501d697edccf661

00:00 Introduction and Today's Topic 00:24 Meet Todd Maffin: Background and Expertise 01:34 Todd's TikTok Journey Begins 04:20 The Viral Growth Explained 06:09 TikTok Algorithm Insights 09:37 Engagement and Interactive Features 13:43 Cross-Promotion and Repurposing Content 19:16 Future Plans and Final Thoughts 22:10 Conclusion and Call to Action ----------

Sponsored by:  http://dott.to/groundnews http://dott.to/magai

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Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

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Links from this episode: https://goodereader.com/blog/kindle/amazon-changes-licensing-text-when-kindle-books-are-purchased

Step by Step walkthroughs to download your books (if it still is possible) https://www.youtube.com/watch?v=EGJDisov240

In this episode of Gray Matters, Steve Dotto and guest Mike Vardy discuss Amazon's upcoming changes to the Kindle bookstore's terms of service, effective February 25, 2025. These changes mean that when you 'purchase' a Kindle book, you are actually only licensing it, similar to how streaming services operate. They explore the implications for users, such as potential removal of books from your library and the challenges of downloading and retaining books. They also discuss the growing distrust in high-tech companies and alternative e-reader options like Kobo. Tune in for important insights and practical tips on navigating these changes.

00:00 Introduction and Overview 00:25 Amazon's New Terms of Service 01:17 Implications of Licensing vs. Owning 02:04 Potential Impact and Concerns 02:38 Discussion with Mike Vardy 05:39 Historical Context and Precedents 09:31 Steps to Protect Your eBooks 12:37 Exploring Alternatives to Kindle 16:32 Final Thoughts and Recommendations 19:09 Conclusion and Engagement

----------

Sponsored by:  http://dott.to/groundnews http://dott.to/magai

💻Join us for our live events every week: https://dottotech.com/event-registrat...  🥰Support Dotto Tech on Patreon: / dottotech 👩🏻‍🎤Learn more from Viveka at https://www.beyondthedreamboard.com/blog

Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

📘Facebook: https://www.facebook.com/DottoTech/ 📸Instagram: https://instagram.com/dottotech/

Host: Steve Dotto Co-Host: Viveka Von Rosen

EPISODE SUMMARY: This episode explores the controversial trend of social media vigilantism and the ethical implications of using social platforms to deliver justice.

*Podcast notes generated by AI (Claude 3.5)

Visit us on Youtube https://www.youtube.com/user/dottotech

Welcome back to Gray Matters! Steve Dotto and co-host Viveka von Rosen reboot the podcast after a three-year hiatus. In this episode, Steve shares his guilt and challenges about pausing the podcast and announces exciting new changes, including the addition of Viveka as co-host. They discuss expanding their content beyond just online business-building for Baby Boomers and Gen X, delving into social issues, health, and the impact of technology. The episode also introduces the podcast's move to YouTube, where listeners can interact and engage in conversations through comments. Join us as we navigate the digital world, address key life transitions, and provide valuable insights with a dose of humour.

00:00 Welcome Back to Gray Matters 00:10 Why We Stopped and Why We're Back 01:09 Introducing the New Co-Host: Viveka von Rosen 01:22 New Focus and Content of the Podcast 04:34 The Importance of YouTube for Podcasts 06:43 Personal Reflections and Guilt of Stopping 08:28 Vivica's New Venture: Beyond the Dream Board 14:42 Addressing Ageism and Social Issues 24:02 Engaging with Our Community 27:44 Commitment to Weekly Episodes----------

The age old question for entrepreneurs, "What should my business look like?" is one where the answer - or at least the correct answer - can elude us for far longer than we were hoping or imagining. Business owners are challenged with the need for customers, the desire to become profitable, and doubts about the right way to proceed. 

How do we balance the passions we have with the problems we can solve for customers? How do we identify the right opportunities where our business can be the answer to customer problems? How do we avoid targeting too broadly, or too narrowly, for our ideal audience?

All of these questions are answered by Steve in another helpful episode of the Grey Matters podcast. What are you waiting for? Figure out your business focus - the right one - today. 

Links from this Episode

Why We See Ads Online for Items We Were Just Talking About

Twitter Spaces Comes to Desktop, Not Just Mobile

Now You Can Hide Like Counts on Facebook and Instagram

Got a Graphics Card You Aren't Using? You Might Be Able to Cash In

Epic Games vs. Apple

• Weekly live, free tutorials -  Webinar Wednesday
• Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks)
• Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business

• Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

First up: Instagram adds a new Drops feature in its Shopping tab, providing a new way to keep shoppers on the forefront of your latest products they can shop for right through the app. (Need to set up your own Shopping feature on Instagram? Check the show Links below for a great how-to.)

Next, Steve takes us back to the earlier days of YouTube to a video which has become today's version of the original Mona Lisa artwork. Whether you're into bitcoin technology or over it already, we dig into how this new type of currency is impacting more than just money.

Want a little light yet meaningful fun? Try out a new online game that lets you battle your way through a series of opt-out dialog boxes and messages to see if you can successfully take your data from the jaws of businesses. 

Lastly, we prepare for the long goodbye to a technology staple if the internet world. But don't worry, it's going to be a whole year before we finally see the sun go down on a browser of old.

Get on the rollercoaster that is this week's Grey Matters podcast episode and ponder with us what it all means for the reality we live in today. 

Links from this Episode

NFTs: Today's Original Art Ownership?

Internet Explorer’s Imminent Demise

Brave browser (what Steve uses)

Instagram adds Drops to Shopping tab

How to Set Up Instagram Shopping for Your Business

Online game pokes fun at how grabby websites (and we) can be about information capturing

• Weekly live, free tutorials -  Webinar Wednesday
• Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks)
• Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business

• Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

In this episode of the Grey Matters podcast, Steve Dotto shares five apps that are his new "daily drivers:" tools that support his goals for health, productivity, finance, e-commerce, and creativity. 

Listen to Steve share his experiences with Restream for multistreaming his video broadcasts, Quardio for recording and tracking his blood pressure, Wise for managing financial transactions, ThriveCart for consolidating his business shopping carts, and Ayoa for crucial mind-mapping. 

Chances are you have your own personal and professional list of daily drivers; once you listen to this episode, come on over to the Grey Zone Facebook group to share what yours are! 

Links from this Episode

LinkedIn Sales Navigator adds Champions List capability

Twitter Blue for $2.99/month

• Weekly live, free tutorials -  Webinar Wednesday
• Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks)
• Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business

• Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

In this episode of the Grey Matters podcast, Steve welcomes Mike Vardy, founder of Productivityist and author of The Front Nine: How to Start the Year You Want Anytime You Want, The Productivityist Playbook, and TimeCrafting: A Better Way to Get the Right Things Done (coming soon!). 

The pandemic caused a seismic shift in all of our lives, as well as a shift in what has worked for us focus our time on being productive. Steve and Mike chat about misconceptions about how we all assumed we could focus more, how we all thought we'd spend our time, and how we plan to focus in the future.

You'll recognize the phrases and sayings we've all been hearing for the last 12+ months, which Mike and Steve have some rather particular reactions to as the realities of time management have been anything but simple. 

Your challenge? Focus on this podcast and let us know what you get out of it and how you're crafting your time today!

Links from this Episode

Twitter introduces the Tip Jar

Bitcoin worthless? So says the Bank of England. 

Instagram adds caption stickers to Stories and (soon) Reels

U.S. taxes YouTube creators from afar

• Weekly live, free tutorials -  Webinar Wednesday
• Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks)
• Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business

• Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Passive income has been on the same level as the Holy Grail or Aladdin's Lamp for years now. As entrepreneurs build our businesses, we repeatedly see assurances and promises online from soothsayers who guarantee they have the secret for how we can also achieve passive income. But it's important to define exactly what passive income is, and specifically what work must be done to try to succeed at. 

Because passive income isn't all there is for us. There are several ways and means to make money with your business, and if we focus on passive income we may count ourselves out of other, more reliable methods to earn money through what we know or do. 

By the end of this episode, you'll be able to define several ways you can earn income, and they aren't pipe dreams. With the right approach and effort, your income can get you a bit closer to that promised land of entrepreneurial success. 

Links from this Episode

They Ask, You Answer by Marcus Sheridan

Steve's Evernote content at DottoTech.com

Steve's News Stories for the week:

First YouTube video in 2005

The deep fakes that keep Steve up at night

Rachel's News Stories for the week:

EU sues Apple for violating antitrust laws

Tech helps seniors with medication and health

• Weekly live, free tutorials -  Webinar Wednesday
• Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks)
• Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business

• Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

We live in an age of constant distractions. Think about all of the things vying for your attention: website tabs, notifications on your computer, notifications and calls on your smartphone, notifications on your wearables, deliveries, loved ones. And we haven't even mentioned that all of this can be aggravated by everyone being home more due to lockdowns and quarantines! Today it's tougher than ever before to stay focused and get in our flow, which is when we can accomplish the best work. 

That's one thing Steve wants to help you with this week as he challenges you to an exercise that will show you where your time is going each day. Whether your goal is to get more work done or better work done - or a combination of both - this episode will get you on the road to reclaimed time and productivity. 

Links from this Episode

Steve's link for the RescueTime app

Here's a visual of an Eisenhower Matrix (easy to create as a table in Excel or Word):

Steve's News Stories for the week:

AirTags and the new iMacs (both via Apple)

Rachel's News Stories for the week:

Amazon adds email marketing feature to brands

Paying with your palm at Whole Foods

• Weekly live, free tutorials -  Webinar Wednesday
• Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks)
• Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business

• Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

None of us enjoy the feeling of knowing we have something to share yet being unable to put what's in our brain into words on a page. Whatever our personal obstacles are, this episode of Grey Matters will reset your thinking and help you believe that writing whatever is inside you is possible. 

Often we get stuck on believing that writing something as intensive and, well, as big as a book should be something that just comes out ready for the world. Yet we wouldn't think that way about baking a cake or raising a child, would we? The best things take time, effort, work, and (when possible) tweaking all along the way. 

Steve talks to guest Vicki McLeod - award-winning writer, coach, and entrepreneur - all about how she breaks writing down into three main areas, and then into three main themes, and then into three main topics... You get a bit of an idea of how she tackles writing major projects, and thus how you can make your writing possible a bit more digestible than daunting. 

Get in your mind the writing project you've been putting off for far too long and get ready to "break the log jam" with this episode of the Grey Matters podcast!

Links from this Episode

Steve's News Stories for the week:

Pew research on social media app use is eye-opening

EU is (thankfully) looking at putting the brakes on AI

Rachel's News Stories for the week:

Facebook's latest attempt to support small businesses: News Feed items

Facebook creating/copying for a new audio mashup of Instagram Live and Clubhouse: Hotline

• Weekly live, free tutorials -  Webinar Wednesday
• Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks)
• Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business

• Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Think about the last time you wrote or received a check. Even depositing a check these days can be done by taking pictures with your smartphone and conducting the transaction online with your bank. Things today are far different from how they used to be, and while the traditional methods of sending and receiving payments do still work, online payment methods work better. Faster. More conveniently. 

If only someone would take the time to walk you through the options... but wait! Steve does just that in this episode of Grey Matters. Pop in your earbuds to learn more about options like PayPal, Stripe, and Square, plus Steve's favorite discovery for online and international banking, Wise. From exchange rates to actual pocket change, you'll get what you need to start managing online transactions for your business instead of them managing you. 

Links from this Episode

Steve's News Stories for the week:

Growth of Crypto and the changing nature of cash

Discord moves in on audio features to compete with Clubhouse

Rachel's News Stories for the week:

Facebook 2019 data breach drops 533 million people's data in 2021

Amazon working on Sidewalk, a crowdsourcing way to connect Echo and Ring devices in private residences

• Weekly live, free tutorials -  Webinar Wednesday
• Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks)
• Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business

• Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

In this episode of Grey Matters, Steve interviews Tod Maffin - a podcast producer who heralds back to the early days of podcasting and currently hosts a daily (you read that right) podcast called Today in Digital. What started as a bit of a copycat idea and noticing a void in the podcast universe has evolved into a powerful podcast which has a lot of pull in the digital marketing community.

In the spirit of "seed and grow" business building, Tod shares how he monetizes and promotes his podcast, and where it might lead him in the future. If you're planning and/or producing your own podcast, listen in to this week's Grey Matters to get insights for your own show!

Links from this Episode

Programmatic podcast advertising with Red Circle

Steve's News Stories for the week:

Facebook takes away Analytics in push to Facebook Business tools

YouTube loosens advertising rules for channels using profanity and sexual/violent content

Rachel's News Stories for the week:

Discord and LinkedIn are in copycat mode of Clubhouse

MLB Opening Day includes Twitch in programming lineup

• Weekly live, free tutorials -  Webinar Wednesday
• Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks)
• Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business

• Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

The "New Normal" is a phrase we've often heard to reference all of the new ways we live life today: face masks and social distancing are the most obvious evidence, but consider all of the other outcomes of trying day after day to survive a pandemic.

For one thing, how have our freedoms been impacted as far as travel? While in the past we could fairly affordably and easily hop on any mode of transportation to get around, the future may look very different and impact smaller communities as well as business mobility.

On another topic, how has our home and work life balance had to adjust? More and more workers are finding their work space is in their home space for the long term. Cities and towns are experiencing change to their traffic trends - some for the better and some not so much.

And frontline workers? In addition to healthcare and grocery employees, food service, janitorial, and delivery teams may be seen differently now that they've been on the forefront of a pandemic as their jobs put them in a position of risk so that we can all feel just a tiny bit more normal. What changes does the future hold for them?

Listen in this week and ponder the possibilities with us. Who knows, maybe one of our listeners will come up with the perfect name for the COVID-19 generation!

Links from this Episode

Steve's News Stories for the week:

YouTube may scan your videos for products to serve up more options

Apple smartwatches may be able to check your blood glucose levels

Rachel's News Stories for the week:

Your Under-13 Kids May Get Their Own Instagram App

Google develops Memory: an upgrade to Google Assistant

• Weekly live, free tutorials -  Webinar Wednesday
• Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks)
• Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business

• Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

This week's Grey Matters with Steve Dotto and guest Janice Sanders explores the complexities of calling it a day when it comes to your career. Any number of conditions can determine if your retirement is a positive or negative experience, and the results of your retirement are just as complex. 

Will you find enough to do after you retire? Will you wind up doing too much? Are your former colleagues missing you as much as you miss them? Are you fulfilled with the legacy you're leaving, or is there more for you to do? Do you now live with regret, or are you able to leave regret in the dust?

These are just a handful of questions we should each be asking ourselves before retirement creeps any closer (or saunters beside us, however you want to look at it). Janice Sanders of I Just Retired... Now What? joins Steve in a very transparent and thoughtful sharing of her experience and learnings that can help you take control of your retirement instead of retirement controlling you.

Links from this Episode

Visit Janice's website for helpful resources to start creating your intentional retirement:

ijustretirednowwhat.com/

Steve's News Stories for the week:

Facebook's AR/VR Wearables

Be careful which apps you trust

Rachel's News Stories for the week:

When Facebook, Instagram, and WhatsApp went down

Twitter testing YouTube videos playing natively in the feed

• Weekly live, free tutorials -  Webinar Wednesday
• Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks)
• Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business

• Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

When we think about a job that allows you to travel, often we imagine a role in sales or event planning. Yet as technology has evolved - as connectivity becomes cheaper and computers become more portable - traveling while working spans across many more diverse roles and industries. 

This episode of Grey Matters introduces us to two digital nomads - Amanda Robinson and Lisa Jenkins - who share their experiences of leaving the permanent and living the temporary, adventurous, sometimes arduous, often rewarding lifestyle of roaming the globe while earning a living. 

Listen for the points that prompt excitement and the pains that bring you pause as you consider if there might be a day in your future when you decide to try becoming a digital nomad. 

Links from this Episode

Thinking of living and working as a digital nomad? Here are helpful resources from this week's guests:

iOverlander

LandLopers

Seat61

Skyroam 

Steve's News Stories for the week:

New options with Cameo celebrity greetings

Get on the Neeva browser waitlist

Rachel's News Stories for the week:

Twitter Spaces adding "tip the host" capability

Remote workers making permanent moves

• Weekly live, free tutorials -  Webinar Wednesday
• Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks)
• Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business

• Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Why do Boomers tend to have a tougher time wielding LinkedIn for building their business? It could be generational or even based on gender as it's a primary platform for self-promotion, which doesn't come as naturally to many people.

Take a listen to all the reasons that Steve and Joyce give for how Boomers and even GenXers can use LinkedIn today:

• Reconnecting with people in your network
• Delivering value through your experience and skills
• Providing thought leadership that can set you apart, or even ahead, of the rest of the crowd

This week also catches you up on the latest in marketing and business news you can use as you build your brand online. 

Links from this Episode

Joyce Feustel | Boomers Social Media Tutor

Steve's News Stories for the week:

Google following in Apple's advertising footsteps?

Google's Blog: Charting a course toward a more privacy-first web

The Top 6 Social Media Trends of 2021 (Infographic by Social Media Today)

Rachel's News Stories for the week:

Facebook's "Good Ideas Deserve to Be Found" Initiative for Small Businesses

Other States Adopting Data Privacy Laws like California's CCPA

• Weekly live, free tutorials -  Webinar Wednesday
• Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks)
• Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business

• Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

This episode of Grey Matters takes a brief trip down memory lane as we look back at what all used to go into building a business. Remember how making and collecting payments was all done via paper or hand-to-hand exchanges? How about marketing and advertising when everything was in print or broadcast and cost a fortune? And would you ever start a business without spending weeks on developing a business plan?

So much has changed in how businesses are built and maintained today. And it can be difficult for us to adapt to all the new - dare we say better? - approaches to business building when we've had decades to rely on what was available in the past. 

Shift forward with us as Steve helps address our blind spots of how we can adapt business practices of then to work in our business building now.

Also take a listen to the news stories in marketing that captured Steve and Rachel's attention this last week!

Links from this Episode

Steve's News Stories for the week:

Clubhouse taking it on the chin

Misinformation on Clubhouse

Celebrities and Hollywood taking to podcasting

Rachel's News Stories for the week:

LinkedIn adds Marketplace for freelancers

Twitter Patterns after Facebook and Patreon

• Weekly live, free tutorials -  Webinar Wednesday
• Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks)
• Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business

• Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

In this episode of Grey Matters, we get into the specifics of planning a podcast for your business. Since we're pretty much reading your mind, here's what we know going in about why you haven't yet gotten your own podcast off the ground:

• You're afraid of small subscriber or listener numbers
• You're daunted by how much work it'll take
• You're lacking the tech to even create a podcast

These are all reasonable reservations to have, but that's why you really need to listen to this episode so we can dispel your fears and prove the point, purpose, and sheer power of podcasting for your business and brand. 

We talk shop about podcasts, too: formats, tech, tools, gear, and even goals. Once you're done, you'll get why there has really never been a better time to get started with your own podcast.

Links from this Episode

AnswerthePublic.com for finding topics people are interested in 

Pat Flynn's Podcasting Guide

Riverside.fm for easy cloud recording

• Weekly live, free tutorials -  Webinar Wednesday
• Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks)
• Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business

• Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Jasmine's reaction is a very uncertain "yes," and that pretty much sums up this week's discussion in the Grey Matters podcast. Whether you're venturing into a chat room or listening to this podcast religiously (we certainly hope you are!) or connecting with your business customers, trust these days is at the heart of every interaction we have. 

And it's no wonder. According to Edelman's Trust Barometer (polling respondents in 28 countries), we have been in a trust bankruptcy of late which has thrown the world for a loop. Who can you trust? Who should you trust? And, more to the point, who are you trusting - or mistrusting - right now?

In this episode, Steve and Rachel chat about:

• the shiny new penny that is Clubhouse on iOS devices
• how audio/voice is ushering us all into a new frontier of trust
• ways we as business professionals can make the most of today's trust deficiencies

It's a great episode. You can take our word for it. 

Links from this Episode

Clubhouse - Apple Store for iOS

Edelman's Trust Barometer report

• Weekly live, free tutorials -  Webinar Wednesday
• Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks)
• Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business

• Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

It's easy to confuse phrases we hear today describing work that isn't mainstream or full-time. We hear about the "gig economy" (on-demand talent and skill) and the "side hustle" (work geared for upward growth), and both sound appealing when we're faced with unemployment or underemployment. 

• Is either a gig or a side hustle a viable solution for a work force that is being aged out of mainstream employment?
• The marketplace's view of older professionals and skilled workers has skewed to realm of being expendable, regardless of years of experience we offer.
• Stepping into a side gig or hustle isn't as easy as flipping a switch. Networking, personal branding, and even marketing can mean either success or squandered effort. 
• What is required of us if we anticipate needing to try a gig or side hustle?

• Weekly live, free tutorials -  Webinar Wednesday
• Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks)
• Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business

• Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

So much research has gone into "crafting the perfect offer". In some cases, online marketers spend more time on the sales pitch that they do on the product they are selling, and that offends me. 

I have thin skin when it comes to online ethics.

This week I break down our current project as wee are preparing to take the sales offer to the public. I look behind the scenes at a product launch and the decision-making process we are going through to best strike a balance between effective and manipulative sales.

I just wish Facebook was a better partner! 

Bella Vasta knows how to build effective communities in Facebook, uses communities to grow her own community and teacher others (like us) to do as well.

Check out Bella at

https://jumpconsulting.net/

I did not really want to record this episode, and to be perfectly honest, I have reservations about posting it. 

But all of us must take time to search inward if we are ever going to be a part of the change we desire for our world.

Bosco Anthony is one of the most creative marketers I know. He has spearheaded some of the more memorable social campaigns I have been privy to.

This week on Grey Matters, Bosco shared his insights on what is the current state of the nation in online marketing.

Follow Bosco

http://boscoanthony.com/

Scott Stratten has been a top-flight keynote speaker for well over a decade, as well as the best selling author, of UnMarketing.

In part one of our two-part interview, we talk about how Scott has adjusted to his business being turned upside down.

This interview was recorded on Grey Matters Unscripted, our weekly Livestream where you get the opportunity to ask questions and interact with our guests.

Join us Fridays 10am Pacific at 

The Grey Zone on Facebook

or 

YouTube

Close to the top of the list of those most severely impacted was the conference industry in general, and the rather small cohort of professional and full-time speakers. 

Scott Stratten has been a top-flight keynote speaker for well over a decade, as well as the best selling author, of UnMarketing.

In part one of our two-part interview, we talk about how Scott has adjusted to his business being turned upside down.

This interview was recorded on Grey Matters Unscripted, our weekly Livestream where you get the opportunity to ask questions and interact with out guests.

Join us Fridays 10 A Pacific at 

The Grey Zone on Facebook

or 

YouTube

Google and youtube give us incredible insight into what topics will be popular, generate views, responses and revenue.

But is serving the algorithm the best content strategy for your community?

A little over a year ago Ryan McKenzie and his team took a bit of a flyer on selling the strips.

The result has been a fascinating masterclass in online marketing as Ryan has shepherded the product through online sales, traditional distribution and Amazon sales. 

It is not often that we get this kind of an inside look at how a modern company rapidly adapts and evolves with a product.

Tru.Earth Laundry Strips

Each week we strive to deliver:

• 2 YouTube Videos
• 1 Webinar
• 1 Podcast
• 1 Livestream (for ourselves)
• 1 Livestream we host for a client.

Plus our community content, such as zoom meetings and coaching sessions for our members.

Each and every one of these content pieces need supporting graphics, promo material, social posts etc.

Like I said, a lot of content, and we do it with a team of 3.

These are my top 5 content Creation Tools I use. 

5- BitMoji - https://youtu.be/OEi01uA9JAI

4- Evernote Here is a link to our introductory Evernote Course. Evernote QuickStart https://dottotechu.thinkific.com/courses/evernote-quick-start

Pocket is an alternative more of a reading and research tool than a creations tool.

3- Invideo 

https://invideo.io?ref=stevedotto3

2- Canva 

https://canva.7eqqol.net/zoDW6

1- Screenflow 

https://telestream.pxf.io/B9dYy

Our Video Production Process - https://dottotech.com/make-youtube-video-tutorials/

Marcus Sheridan faced a challenge in 2008 as the recession hit his company hard. His response has become the blueprint for thousands of online marketers.

They Ask You Answer, the simple mantra to serve your community, provide value, which generates trust. 

Trust has become the most valuable currency online. 

Links from this episode:

They Ask You Answer, by Marcus Sheridan

Strength Finder Personality Test

The answer is clear, it is consistency.

Consistency, especially in publishing frequency.

It amazes me how often the same narrative takes place.

The creators who stay the course find success. The creators who establish frequency and publish relevant content on time grow their community, and build their authority, it never fails. 

But consistency is a difficult thing to master. When we start any venture we have a honeymoon period where we are motivated, but eventually, constantly creating content becomes a chore. 

How do we overcome the fate of most of our colleagues, who’s commitment falters?

That is the topic this week on GreayMatters. 

For so many of you, the need to work from home is not a choice but an edict.

As we practice social distancing, we also need to practice new work habits to maintain our sanity, productivity and even our relationships while we work from home,

Here are some of my best tips, take them with the spirit intended, to help us all get through a difficult time.

Mark Schaeffer got me thinking about my own personal response to the COVID-19 shutdown, with a brilliantly timed blog post 

The Corona Virus, A Love Letter

That post inspired this Podcast, as Mark shares his thoughts on how we can deal with the very real grief and sense of loss we are all experiencing as we cope with Corona.

Links from this Podcast

• Mark’s Blog Post
• Marketing Rebellion: The Most Human Company Wins
• Known: The handbook for building and unleashing your personal brand in the digital age

Failing is not such a bad thing in many Millenials opinion.

"If you aren't failing you aren't trying"

They believe we learn from failure and it is a natural part of our journey. Even to the pont of encouraging each other to embrace failure as a step forward, a positive outcome, necessary to reach our goals.

Heady stuff! And for many of my generation, passing strange.

But there is wisdom here, real value, I am entranced by the concept of "Failing Forward"  

I know I sound like I am preaching, but it is so true!

Ask yourself these questions as you envision your website:

All our other Links Worth Visiting!

→ Join us for Webinar Wednesday, every week!: http://dottotech.com/webinarwednesday → Hire Steve as a Speaker: https://dottotech.com/speaker/ → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp → Steve’s Vlog: https://dottotech.com/vlog/

Steve’s Social Accounts → Blog: https://dottotech.com/ → Twitter: https://twitter.com/dottotech → Facebook: https://www.facebook.com/DottoTech/ → Instagram: https://instagram.com/dottotech/

→ Support Dotto Tech on Patreon: https://dottotech.com/

#wearethegreywave #greymatters

She shares some incredibly valuable insight on her conversion journey, lessons I believe help Boomers big time, as we make the changes we need to to remain relevant in the digital age. 

AmyTV - YouTube https://www.youtube.com/channel/UCR9gMSj0UUxGvgfpNhhF3Jw

Amy's Book Vlog Like a Boss https://amzn.to/2WVsVvE

All our other Links Worth Visiting!

→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp → Steve’s Vlog: https://dottotech.com/vlog/

Steve’s Social Accounts → Blog: https://dottotech.com/ → Twitter: https://twitter.com/dottotech → Facebook: https://www.facebook.com/DottoTech/ → Instagram: https://instagram.com/dottotech/

→ Support Dotto Tech on Patreon: https://dottotech.com/

#wearethegreywave #greymatters

Today for you I am providing a list of five tools that have helped me to stay on track, be effective and productive, and continue to grow my business. I hope you find it beneficial for your business as well.

Here is a link to the post with all the links covered in this podcast

All our other Links Worth Visiting!

→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp → Steve’s Vlog: https://dottotech.com/vlog/

Steve’s Social Accounts → Blog: https://dottotech.com/ → Twitter: https://twitter.com/dottotech → Facebook: https://www.facebook.com/DottoTech/ → Instagram: https://instagram.com/dottotech/

→ Support Dotto Tech on Patreon: https://dottotech.com/

#wearethegreywave #greymatters

Lisa shares some great tips on managing change and opportunity in our lives, and how to carve out your niche.

You can find more with Lisa at:

https://lisalarter.com/

Lisa's book

https://amzn.to/2EYK1h8

All our other Links Worth Visiting!

→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp → Steve’s Vlog: https://dottotech.com/vlog/

Steve’s Social Accounts → Blog: https://dottotech.com/ → Twitter: https://twitter.com/dottotech → Facebook: https://www.facebook.com/DottoTech/ → Instagram: https://instagram.com/dottotech/

→ Support Dotto Tech on Patreon: https://dottotech.com/

#wearethegreywave #greymatters

Liron aka TheTechieGuy, is the Director of Customer Success at vidIQ, , a YouTube analytics company.

Liron has coached hundreds of YouTube Creators helping them overcome the issues that block channel growth.

In this Podcast we tackle the oh so difficult first steps all publishers need to go through while launching their channel.

Links from this Episode

Liron Segev, TheTechieGuy https://thetechieguy.com/

VidIQ, YouTube Analytics https://vidiq.com/

They Ask You Answer, Marcus Sheridan https://amzn.to/2YD7wDU

His channels are:

Video Influencers

Think Media

Links Mentioned in this Podcast:

Amazon Associates Program

Heather Torres Homeschooling YouTube Channel

We do sometimes get so focused on our content that we forget about monetizing it effectively. In this episode I look at my pillars of income, and share with you ways to keep your "eyes on the prize"!

Affiliate programs have been a big part of her success. Great lessons in this podcast with one of my favorite online influencers.

Amy’s Podcast Online Business Made Easy

Here is a list of the resources I used to help me craft this Podcast, some terrific ideas and advice!

In this podcast, I talk about the foundation for your online business, the things you need to invest your time and money into to get started on the right foot.

It sounds great, but I don't agree 100% with the idea, BUT I do believe we need to surround ourselves with those who are smarter, than us, different than us those who can lift us up and challenge and support us. 

We also need to surround ourselves with mentors, those who can help mold us into more successful entrepreneurs, and that applies to ALL of us, regardless of age and experience. 

Where do you find those people? That is a challenge, especially for those of us re-inventing ourselves. 

I found my new inner circle when I attended some live conferences. The networking opportunities at these conferences far surpass the actual content shared in each one!

Follow my Friends.....

Sue B Zimmerman

Ian Cleary

Amy Landino

BUT all video is NOT created equal. Not by a long shot, and I am not talking about quality, I am talking about application. 

This week on Grey Matters we discuss (actually I pontificate) on styles of video and how the ultimate delivery network determines the type of video you should be creating. 

Links for this episode

How to Create Video in Less Time than Writing a Blog

I am increasingly realizing the value of investing in Affiliate relationships which are leading to increasing monthly passive income. 

In this episode, I will share with you the mechanics of Affiliate Marketing, how all the pieces fit together. 

We will also outline the 3 main styles of Affiliate Relationships.

Here are the links mentioned in the Podcast:

Warrior Forum 

Clickbank

Join us Each Week for Webinar Wednesday

Too Dramatic?

I am not saying Facebook Ads have no value, they do! It is just that they have become a massively sophisticated platform that we simply do not have the skill set to effectively manage. 

That is you and I, the average content creator. 

Too many of my online colleagues will encourage you to take a course to unlock the power of Facebook ads and manage your campaigns yourself. 

More of my humble opinion........BAD IDEA! Listen to learn why!

The questions I was asked spoke to some universal challenges I believe we all face when we contemplate online entrepreneurship.  

 Who is my ICA (Idea Customer Avitar)? The person I am trying to attract, to serve.

What is my focus? What product will I ultimately sell and how do I determine exactly what it is?

So many of us look at the opportunities online, know we want to be there, but where to start? What to do?

Your Passion is a great place to start. 

Building an Online Business has been a rewarding experience, financially and personally, however, there have been detours along the road. This week I share with you some of the key milestones I passed as I built my Online Business.

I hope to offer some context, how long it takes, and where breakthroughs come from.

Push the Damn Button is one of Brian's signature calls to action! He embraces tech on all fronts, but like me, he has a passion for putting the user in charge of the technology.

Learn more about Brian at iSocialFanz

Email lists!!!!

Seriously Steve!

2006 is calling!

You are going to spend this whole episode talking about email lists?

Darn tootin!

I have only one thing to say: if you build a good solid email list, you will have a good solid online business.

If you build a freaking awesome mail list, you will have have a freaking awesome online business.

If you don't build an email list, no guarantees....you are on your own.

Here is a link to the post by our friends at OptIn Monster (they know a thing or two about list-building......just notice the aggressive popups when you read this article. This post talks about open and click-through rates......fascinating!

That is a shame because the online space needs more marketers and content creators concerned with being ethical, and setting a good example.

In this episode of Grey Matters, we expolre some of  the less than ethical practces we find online, and what we can learn from those practices.

Links from this Episode

Archive of Verge Article on "The Syndicate"

You can find her at

https://phylliskhare.com/

Do you Grok This?

For those of you confused by our “blast from the past” riffing on Phyllis using the term, Grock.

It is a term coined in the Robert A Heinlein book, Stranger in a Strange Land (1961). A Science Fiction staple for all of us who grew up in the ‘70s.

What does it mean?

To Grok something is to understand it so fully that it becomes a part of you, and you of it. I probably butchered that description, but here is the Wikipedia Page 

Love this article from Yahoo

https://finance.yahoo.com/news/over-50-entrepreneurial-life-just-191044173.html

If you like this podcast do me a favour and write a review.

We are in our early stages, and iTunes reviews are so valuable to us!

Michael Hyatt wrote a great book on Platform, way back in 2012.

The most common building blocks of a platform include the following:

1. Your own website, including your Blog/Vlog
2. Mail List
3. Regular Gigs Affiliations, such as regular guest appearances on TV, Radio, Print Gigs etc.
4. Guest appearances on TV, Radio, Guest posts on Vlogs, Podcasts Collab videos or podcasts
5. Speaking Engagements
6. Social Reach, conversation, Facebook Twitter
7. Social Publishing ,Instagram. YouTube, Twitch, FB Live
8. Book Sales
9. Individuals of influence that you know—personal contacts (organizational, media, celebrity, relatives) who can help you market at no cost to yourself, whether through blurbs, promotion, or other means

You Need to become Visible

Then you strive to be influential

I would be lying if I told you that Content Marketing was a guaranteed path to riches.

It took me over 2 years of being a full time content creator before I was able to look at my income and feel some sense of security.

Is that representative of what you may experience, can you do it in a shorter time or will it take longer?

I have no idea, 2 years is how long it took me.

I do believe, however, that you can find success in the online world, and it is a matter of when, not if.

8 Ways I will Show You The Money

1. Advertizing, using Google Adsense and others
2. Affiliate Marketing, Amazon and others (https://youtu.be/quKxxSUnNag)
3. Consulting
4. Online Courses (https://youtu.be/OEASVDtkGYU)
5. Sponsored Content on YouTube, Blog or Podcasts
6. Become an Author, building a platform
7. Gig Economy - Writing, editing, accounting, managing, supporting
8. Membership Sites and Online Communities

Creating a Podcast

https://youtu.be/OEASVDtkGYU

Patreon

https://youtu.be/8NZxgw3b6kE

In this episode:

The Big Leap

Gat Edwards

To essentially be able to create your very own private broadcast network, complete with comments and chat is nothing short of mindblowing!

One of the challenges in talking about Webinars, is they apply in so many vertical areas.

Key takeaways from this Podcast.

1. Webinars are flexible
2. Webinars are relevant
3. You can leverage webinars
4. Anyone can do Webinars
5. Webinars are a fast track to KLT
6. Webinars have unlimited reach

1) Webinars are flexible

• Teaching
• Training
• Marketing
• Sales
• Promotion
• Entertainment

2) Webinars are relevant

People enter with intent

3) You can leverage Webinars

Record and create evergreen content

Outstanding lisbuilders

Gathering email addresses is a huge key.

4) Anyone can do a webinar

You can start out with just a few people

You get better as you go

Loads of great resources to teach you how

5) Fasttrack to Know, Like, trust (KLT)

6) Unlimited Reach

4 key goals of EVERY Webinar Steve's Webinar Tools and Setup Managing the Live Event Setting up your Webinar Creating Hybrid Webinars Analytics and statistics What to do when things go wrong

I am constantly updating this free course which test the most popular Webinar platforms, helping you choose the right one for you.

Increase your skills, Increase your knowledge

Here are all of Steve's Recommended Tools on Amazon…..these are affiliate links

https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp

Webinar Wednesday

Join us live each week for our weekly live tutorial webinar,

http://members.dottotech.com/?page_id=4728

Other Links

Share and like the videos and follow Steve.

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