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    <title>Torrice Talk &amp; Torrice Tech Talk</title>
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    <description>A podcast to keep you up to date on all your HVAC questions and technical questions</description>
    <pubDate>Wed, 28 Feb 2024 10:04:34 -0500</pubDate>
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    <copyright>Copyright 2021 All rights reserved.</copyright>
    <category>News:Business News</category>
    <ttl>1440</ttl>
    <itunes:type>episodic</itunes:type>
          <itunes:summary>A podcast to keep you up to date on all your HVAC questions and technical questions</itunes:summary>
        <itunes:author>Ferguson</itunes:author>
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		<itunes:category text="Business News" />
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	<itunes:category text="Business">
		<itunes:category text="Management" />
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        <itunes:name>Ferguson</itunes:name>
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        <title>Torrice Talk &amp; Torrice Tech Talk</title>
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    <item>
        <title>Episode 169: Introducing the New State X3 Tankless Product</title>
        <itunes:title>Episode 169: Introducing the New State X3 Tankless Product</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-169-introducing-the-new-state-x3-tankless-product/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-169-introducing-the-new-state-x3-tankless-product/#comments</comments>        <pubDate>Wed, 28 Feb 2024 10:04:34 -0500</pubDate>
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                                    <description><![CDATA[<p>We wrap our month-long discussion on State Water Heaters by introducing the new State tankless water heater with X3 technology and discuss the benefits and features of this innovative product.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We wrap our month-long discussion on State Water Heaters by introducing the new State tankless water heater with X3 technology and discuss the benefits and features of this innovative product.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/gtr23g/Episode_169_-_Introducing_the_New_State_X3_Tankless_Product8gzo0.mp3" length="26073232" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We wrap our month-long discussion on State Water Heaters by introducing the new State tankless water heater with X3 technology and discuss the benefits and features of this innovative product.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1423</itunes:duration>
                <itunes:episode>267</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 95: State Water Heaters Troubleshooting &amp; Error Codes</title>
        <itunes:title>Tech Talk Episode 95: State Water Heaters Troubleshooting &amp; Error Codes</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-95-state-water-heaters-troubleshooting-error-codes/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-95-state-water-heaters-troubleshooting-error-codes/#comments</comments>        <pubDate>Thu, 22 Feb 2024 06:00:00 -0500</pubDate>
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                                    <description><![CDATA[<p>We review the resources available to help you troubleshoot problems and error codes for State Water Heaters with Chris Gould from Urell.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We review the resources available to help you troubleshoot problems and error codes for State Water Heaters with Chris Gould from Urell.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/b7hqs8/Episode_95_-_State_Water_Heaters_Troubleshooting_Error_Codesbbd1v.mp3" length="16729448" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We review the resources available to help you troubleshoot problems and error codes for State Water Heaters with Chris Gould from Urell.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>933</itunes:duration>
                <itunes:episode>266</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
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                            <media:title type="html">Tech Talk Episode 95: State Water Heaters Troubleshooting &amp; Error Codes</media:title></media:content>    </item>
    <item>
        <title>Episode 168: Select the Proper State Water Heater for Every Home</title>
        <itunes:title>Episode 168: Select the Proper State Water Heater for Every Home</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-168-select-the-proper-state-water-heater-for-every-home/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-168-select-the-proper-state-water-heater-for-every-home/#comments</comments>        <pubDate>Wed, 21 Feb 2024 06:00:00 -0500</pubDate>
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                                    <description><![CDATA[<p>Chris Gould from Urell is back to help you start selling more State Water Heaters by discussing proper application and walking through the water heater selection tool on the State website and mobile app.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Chris Gould from Urell is back to help you start selling more State Water Heaters by discussing proper application and walking through the water heater selection tool on the State website and mobile app.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/cfasbw/Episode_168_-_Select_the_Proper_State_Water_Heater_for_Every_Home6i1hn.mp3" length="26676685" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Chris Gould from Urell is back to help you start selling more State Water Heaters by discussing proper application and walking through the water heater selection tool on the State website and mobile app.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1443</itunes:duration>
                <itunes:episode>265</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
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    <item>
        <title>Tech Talk Episode 94: Water Heater Venting Principles</title>
        <itunes:title>Tech Talk Episode 94: Water Heater Venting Principles</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-94-water-heater-venting-principals/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-94-water-heater-venting-principals/#comments</comments>        <pubDate>Thu, 15 Feb 2024 06:00:00 -0500</pubDate>
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                                    <description><![CDATA[<p>We welcome Chris Gould from Urell back to Torrice Tech Talk to have an important discussion on the principles of venting State Water Heaters.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Chris Gould from Urell back to Torrice Tech Talk to have an important discussion on the principles of venting State Water Heaters.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/4w8852/Episode_94_-_Water_Heater_Venting_Principals9w7qm.mp3" length="32120634" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Chris Gould from Urell back to Torrice Tech Talk to have an important discussion on the principles of venting State Water Heaters.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2115</itunes:duration>
                <itunes:episode>264</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
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                            <media:title type="html">Tech Talk Episode 94: Water Heater Venting Principles</media:title></media:content>    </item>
    <item>
        <title>Episode 167: State Water Heaters Product Line Overview</title>
        <itunes:title>Episode 167: State Water Heaters Product Line Overview</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-167-state-water-heaters-product-line-overview/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-167-state-water-heaters-product-line-overview/#comments</comments>        <pubDate>Wed, 14 Feb 2024 06:00:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/61385537-b255-3941-ac89-dc78e6068f57</guid>
                                    <description><![CDATA[<p>We welcome Chris Gould from Urell back to Torrice Talk to give a full State Water Heater product line overview while discussing proper application and selling points for each line of water heaters.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Chris Gould from Urell back to Torrice Talk to give a full State Water Heater product line overview while discussing proper application and selling points for each line of water heaters.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/k6kusd/Episode_167_-_StateWater_Heaters_Product_Line_Overview8bm4o.mp3" length="49847445" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Chris Gould from Urell back to Torrice Talk to give a full State Water Heater product line overview while discussing proper application and selling points for each line of water heaters.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2816</itunes:duration>
                <itunes:episode>263</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 93: Technical Breakdown of State Water Heaters</title>
        <itunes:title>Tech Talk Episode 93: Technical Breakdown of State Water Heaters</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-93-technical-breakdown-of-state-water-heaters/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-93-technical-breakdown-of-state-water-heaters/#comments</comments>        <pubDate>Thu, 08 Feb 2024 06:00:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/14868f8e-923d-3d33-a9a0-751ae4da859c</guid>
                                    <description><![CDATA[<p>We welcome Chris Gould from Urell to Torrice Tech Talk to give a full technical breakdown of what makes State Water Heaters different and how they approach components and features to help make a longer lasting water heater.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Chris Gould from Urell to Torrice Tech Talk to give a full technical breakdown of what makes State Water Heaters different and how they approach components and features to help make a longer lasting water heater.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/8rbcbb/Episode_93_-_Technical_Breakdown_of_State_Water_Heatersaeixl.mp3" length="21197634" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Chris Gould from Urell to Torrice Tech Talk to give a full technical breakdown of what makes State Water Heaters different and how they approach components and features to help make a longer lasting water heater.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1164</itunes:duration>
                <itunes:episode>262</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 166: Introduction to State Water Heaters</title>
        <itunes:title>Episode 166: Introduction to State Water Heaters</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-166-introduction-to-state-water-heaters/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-166-introduction-to-state-water-heaters/#comments</comments>        <pubDate>Wed, 07 Feb 2024 06:00:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/0548ac6a-eb09-3679-bda0-de7b2bc32fc8</guid>
                                    <description><![CDATA[<p>We welcome Chris Gould from Urell to introduce Torrice Talk to State Water Heaters and some of the support you can receive when you get your water heaters from S. G. Torrice.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Chris Gould from Urell to introduce Torrice Talk to State Water Heaters and some of the support you can receive when you get your water heaters from S. G. Torrice.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/8hfjeb/Episode_166_-_Introduction_to_State_Water_Heaters7njoy.mp3" length="18328293" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Chris Gould from Urell to introduce Torrice Talk to State Water Heaters and some of the support you can receive when you get your water heaters from S. G. Torrice.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1006</itunes:duration>
                <itunes:episode>261</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 165: Proper Pricing Fundamentals</title>
        <itunes:title>Episode 165: Proper Pricing Fundamentals</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-165-proper-pricing-fundamental/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-165-proper-pricing-fundamental/#comments</comments>        <pubDate>Wed, 29 Nov 2023 11:34:41 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/2de0a290-ad6c-37ec-830a-a8258a9bf4a4</guid>
                                    <description><![CDATA[<p>We welcome back Weldon Long from Contractor University for our monthly discussions on Torrice Talk. This month we are breaking down proper pricing fundamentals and answering the biggest pricing questions facing HVAC business owners.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Weldon Long from Contractor University for our monthly discussions on Torrice Talk. This month we are breaking down proper pricing fundamentals and answering the biggest pricing questions facing HVAC business owners.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/3akaya/Episode_165_-_Proper_Pricing_Fundamentalbecyt.mp3" length="16991383" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Weldon Long from Contractor University for our monthly discussions on Torrice Talk. This month we are breaking down proper pricing fundamentals and answering the biggest pricing questions facing HVAC business owners.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>920</itunes:duration>
                <itunes:episode>260</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 164: An Introduction to A2L Refrigerants</title>
        <itunes:title>Episode 164: An Introduction to A2L Refrigerants</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-164-an-introduction-to-a2l-refrigerants/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-164-an-introduction-to-a2l-refrigerants/#comments</comments>        <pubDate>Wed, 01 Nov 2023 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/34e33fe4-6e5d-31ac-a877-34468c7be299</guid>
                                    <description><![CDATA[<p>We welcome Mike D'Alleva from the S. G. Torrice technical support team to Torrice Talk to introduce A2L refrigerants and discuss some of the important talking points as these refrigerants are phased into the market.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Mike D'Alleva from the S. G. Torrice technical support team to Torrice Talk to introduce A2L refrigerants and discuss some of the important talking points as these refrigerants are phased into the market.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/hb7x82/Episode_164_-_An_Introduction_to_A2L_Refrigerantsaimb3.mp3" length="11007818" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Mike D'Alleva from the S. G. Torrice technical support team to Torrice Talk to introduce A2L refrigerants and discuss some of the important talking points as these refrigerants are phased into the market.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>608</itunes:duration>
                <itunes:episode>259</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
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    <item>
        <title>Tech Talk Episode 92 - Basic Airflow Principles</title>
        <itunes:title>Tech Talk Episode 92 - Basic Airflow Principles</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-92-basic-airflow-principles/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-92-basic-airflow-principles/#comments</comments>        <pubDate>Wed, 18 Oct 2023 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/a6b5ffc2-a4b9-34ab-8cb7-4996c95f1454</guid>
                                    <description><![CDATA[<p>We get back to the basics for HVAC technicians with Mike D'Alleva as we cover the basics of airflow principles such as static pressure, CFM and pressure drop.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We get back to the basics for HVAC technicians with Mike D'Alleva as we cover the basics of airflow principles such as static pressure, CFM and pressure drop.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/7dwa4b/Episode_92_-_Basic_Airflow_Principles9h9zb.mp3" length="10968429" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We get back to the basics for HVAC technicians with Mike D'Alleva as we cover the basics of airflow principles such as static pressure, CFM and pressure drop.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>592</itunes:duration>
                <itunes:episode>258</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 92 - Basic Airflow Principles</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 91: Basic Electric Principles</title>
        <itunes:title>Tech Talk Episode 91: Basic Electric Principles</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-91-basic-electric-principals/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-91-basic-electric-principals/#comments</comments>        <pubDate>Wed, 11 Oct 2023 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/43e1dfea-747f-3609-b2d7-ac38b69f8938</guid>
                                    <description><![CDATA[<p>We welcome back Mike D'Alleva from the S. G. Torrice Technical Support team to go over basic electric principles and discuss the steps you can take to troubleshoot electrical problems in HVAC equipment.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Mike D'Alleva from the S. G. Torrice Technical Support team to go over basic electric principles and discuss the steps you can take to troubleshoot electrical problems in HVAC equipment.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/f5bvu9/Episode_91_-_Basic_Electric_Principals61cwx.mp3" length="16102417" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Mike D'Alleva from the S. G. Torrice Technical Support team to go over basic electric principles and discuss the steps you can take to troubleshoot electrical problems in HVAC equipment.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>919</itunes:duration>
                <itunes:episode>257</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 91: Basic Electric Principles</media:title></media:content>    </item>
    <item>
        <title>Episode 163: Finding &amp; Hiring HVAC Technicians</title>
        <itunes:title>Episode 163: Finding &amp; Hiring HVAC Technicians</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-163-finding-hiring-hvac-technicians/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-163-finding-hiring-hvac-technicians/#comments</comments>        <pubDate>Wed, 04 Oct 2023 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/1b521551-62ea-38e2-9f28-cd9d74b92f16</guid>
                                    <description><![CDATA[<p>We welcome Mike Cappuccio from Dominate Ductless to Torrice Talk to discuss how your hiring trends and tactics need to change to attract new, reliable talent to your HVAC company.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Mike Cappuccio from Dominate Ductless to Torrice Talk to discuss how your hiring trends and tactics need to change to attract new, reliable talent to your HVAC company.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/2x9a6a/Episode_163_-_Finding_Hiring_HVAC_Techniciansb5s2o.mp3" length="23830839" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Mike Cappuccio from Dominate Ductless to Torrice Talk to discuss how your hiring trends and tactics need to change to attract new, reliable talent to your HVAC company.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1292</itunes:duration>
                <itunes:episode>256</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 90 - Introduction to the Symbio Platform</title>
        <itunes:title>Tech Talk Episode 90 - Introduction to the Symbio Platform</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-90-introduction-to-the-symbio-platform/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-90-introduction-to-the-symbio-platform/#comments</comments>        <pubDate>Wed, 27 Sep 2023 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/0e0ca4b7-681e-3484-b68b-a0bb959f722b</guid>
                                    <description><![CDATA[<p>We welcome Bud Sinclair from the S. G. Torrice technical support team to discuss the advantages of the new Symbio system on commercial units, plus the benefits your company will see.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Bud Sinclair from the S. G. Torrice technical support team to discuss the advantages of the new Symbio system on commercial units, plus the benefits your company will see.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/mm4rze/Episode_90_-_Introduction_to_the_Symbio_Platformam3b6.mp3" length="13260642" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Bud Sinclair from the S. G. Torrice technical support team to discuss the advantages of the new Symbio system on commercial units, plus the benefits your company will see.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>697</itunes:duration>
                <itunes:episode>255</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 90 - Introduction to the Symbio Platform</media:title></media:content>    </item>
    <item>
        <title>Episode 162: The Essential Budgeting Discussion</title>
        <itunes:title>Episode 162: The Essential Budgeting Discussion</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-162-the-essential-budgeting-discussion/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-162-the-essential-budgeting-discussion/#comments</comments>        <pubDate>Wed, 13 Sep 2023 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/261115d0-3534-3ad4-bd91-ca72e38b2809</guid>
                                    <description><![CDATA[<p>We continue our conversations with Weldon Long from Contractor University as we have "the essential budgeting discussion" where we explain why budgeting is not strictly about money anymore.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We continue our conversations with Weldon Long from Contractor University as we have "the essential budgeting discussion" where we explain why budgeting is not strictly about money anymore.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/62znwk/Episode_162_-_The_Essential_Budgeting_Discussionb7kky.mp3" length="18038071" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We continue our conversations with Weldon Long from Contractor University as we have "the essential budgeting discussion" where we explain why budgeting is not strictly about money anymore.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>990</itunes:duration>
                <itunes:episode>254</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 89: Stock Your Tech Van for Commercial Heating Season</title>
        <itunes:title>Tech Talk Episode 89: Stock Your Tech Van for Commercial Heating Season</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-89-stock-your-tech-van-for-commercial-heating-season/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-89-stock-your-tech-van-for-commercial-heating-season/#comments</comments>        <pubDate>Thu, 07 Sep 2023 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/cc8ff117-67a9-3879-8334-4f5d094f7ac7</guid>
                                    <description><![CDATA[<p>Bud Sinclair from the S. G. Torrice Technical Support team is back to discuss stocking your technician van for heating season, but this time, he is discussing how to stock a van for commercial HVAC equipment.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Bud Sinclair from the S. G. Torrice Technical Support team is back to discuss stocking your technician van for heating season, but this time, he is discussing how to stock a van for commercial HVAC equipment.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/ducgtt/Episode_89_-_Stock_Your_Tech_Van_for_Commercial_Heating_Season7renl.mp3" length="14284798" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Bud Sinclair from the S. G. Torrice Technical Support team is back to discuss stocking your technician van for heating season, but this time, he is discussing how to stock a van for commercial HVAC equipment.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>749</itunes:duration>
                <itunes:episode>253</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://mcdn.podbean.com/mf/web/y3tbp3/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 89: Stock Your Tech Van for Commercial Heating Season</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 88: Stock Your Tech Van for Residential Heating Season</title>
        <itunes:title>Tech Talk Episode 88: Stock Your Tech Van for Residential Heating Season</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-88-stock-your-tech-van-for-residential-heating-season/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-88-stock-your-tech-van-for-residential-heating-season/#comments</comments>        <pubDate>Wed, 06 Sep 2023 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/1cae9b77-a388-3f11-a5ed-15bcbc1f2ccd</guid>
                                    <description><![CDATA[<p>We welcome Bud Sinclair from the S. G. Torrice Technical Support team to Torrice Tech Talk to discuss the essentials you need in your van for the upcoming heating season.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Bud Sinclair from the S. G. Torrice Technical Support team to Torrice Tech Talk to discuss the essentials you need in your van for the upcoming heating season.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/3uct37/Episode_88_-_Stock_Your_Tech_Van_for_Residential_Heating_Season9lts7.mp3" length="14794219" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Bud Sinclair from the S. G. Torrice Technical Support team to Torrice Tech Talk to discuss the essentials you need in your van for the upcoming heating season.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>768</itunes:duration>
                <itunes:episode>252</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 88: Stock Your Tech Van for Residential Heating Season</media:title></media:content>    </item>
    <item>
        <title>Episode 161: Set Up Your Books to Create Success</title>
        <itunes:title>Episode 161: Set Up Your Books to Create Success</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-161-set-up-your-books-to-create-success/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-161-set-up-your-books-to-create-success/#comments</comments>        <pubDate>Wed, 30 Aug 2023 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/d4d07361-8b24-398d-baa9-07b9336a5478</guid>
                                    <description><![CDATA[<p>On our 250th episode, we welcome back Weldon Long from Contractor University to continue our monthly business development discussions. This month we discuss how properly setting up your books can help your business thrive and make more money.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On our 250th episode, we welcome back Weldon Long from Contractor University to continue our monthly business development discussions. This month we discuss how properly setting up your books can help your business thrive and make more money.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/93n7ct/Episode_161_-_Set_Up_Your_Books_to_Create_Success9kifi.mp3" length="18788878" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On our 250th episode, we welcome back Weldon Long from Contractor University to continue our monthly business development discussions. This month we discuss how properly setting up your books can help your business thrive and make more money.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1030</itunes:duration>
                <itunes:episode>251</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 160: Finance Through Inflation</title>
        <itunes:title>Episode 160: Finance Through Inflation</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-160-finance-through-inflation/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-160-finance-through-inflation/#comments</comments>        <pubDate>Wed, 16 Aug 2023 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/c63e9c42-c529-3e1a-886a-9cf4336c9d27</guid>
                                    <description><![CDATA[<p>We welcome Doug Little from Payzerware back to Torrice Talk to discuss how you can fight the objections due to inflation by offering different financing options to your potential customers. We also discuss important updates to the Payzerware platform.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Doug Little from Payzerware back to Torrice Talk to discuss how you can fight the objections due to inflation by offering different financing options to your potential customers. We also discuss important updates to the Payzerware platform.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/3xxt9f/Episode_160_-_Finance_Through_Inflation7zrtq.mp3" length="27308119" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Doug Little from Payzerware back to Torrice Talk to discuss how you can fight the objections due to inflation by offering different financing options to your potential customers. We also discuss important updates to the Payzerware platform.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1523</itunes:duration>
                <itunes:episode>250</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 157: Call Scoring with SearchKings</title>
        <itunes:title>Episode 157: Call Scoring with SearchKings</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-157-call-scoring-with-searchkings/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-157-call-scoring-with-searchkings/#comments</comments>        <pubDate>Mon, 14 Aug 2023 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/ea22ca88-30dd-3716-8ca4-410aa5b82755</guid>
                                    <description><![CDATA[<p>We welcome Lorne Sederoff from SearchKings back to Torrice Talk to discuss the call scoring strategy used by SearchKings to help your company get better quality leads.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Lorne Sederoff from SearchKings back to Torrice Talk to discuss the call scoring strategy used by SearchKings to help your company get better quality leads.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/w99sty/Episode_157_-_Call_Scoring_with_SearchKings38yj58.mp3" length="27256693" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Lorne Sederoff from SearchKings back to Torrice Talk to discuss the call scoring strategy used by SearchKings to help your company get better quality leads.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1360</itunes:duration>
                <itunes:episode>246</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 159: Exploring Bluon2.0</title>
        <itunes:title>Episode 159: Exploring Bluon2.0</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-159-exploring-bluon20/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-159-exploring-bluon20/#comments</comments>        <pubDate>Wed, 09 Aug 2023 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/599edf74-f924-323c-bbc0-c2b23a34d437</guid>
                                    <description><![CDATA[<p>We discuss the changes to the Bluon app and introduce Bluon2.0's changes and updates with Mary Grace Thoni from Bluon.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We discuss the changes to the Bluon app and introduce Bluon2.0's changes and updates with Mary Grace Thoni from Bluon.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/mqtwry/Episode_159_-_Exlporing_Bluon20bv1h4.mp3" length="17948269" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We discuss the changes to the Bluon app and introduce Bluon2.0's changes and updates with Mary Grace Thoni from Bluon.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1006</itunes:duration>
                <itunes:episode>249</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 87: Mitsubishi Electric PAA Coil Advanced Settings</title>
        <itunes:title>Tech Talk Episode 87: Mitsubishi Electric PAA Coil Advanced Settings</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-87-mitsubishi-electric-paa-coil-advanced-settings/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-87-mitsubishi-electric-paa-coil-advanced-settings/#comments</comments>        <pubDate>Thu, 03 Aug 2023 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/8aad0227-d967-32a1-b31c-f2262430e213</guid>
                                    <description><![CDATA[<p>We welcome Sean Gallagher from Mitsubishi Electric back to Torrice Tech Talk to answer listener questions on advanced settings for the PAA coil.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Sean Gallagher from Mitsubishi Electric back to Torrice Tech Talk to answer listener questions on advanced settings for the PAA coil.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/y9kvpr/Episode_87_-_Mitsubishi_Electric_PAA_Coil_Advanced_Settings8qykc.mp3" length="10540367" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Sean Gallagher from Mitsubishi Electric back to Torrice Tech Talk to answer listener questions on advanced settings for the PAA coil.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>586</itunes:duration>
                <itunes:episode>248</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 87: Mitsubishi Electric PAA Coil Advanced Settings</media:title></media:content>    </item>
    <item>
        <title>Episode 158: HVAC Operations Crash Course</title>
        <itunes:title>Episode 158: HVAC Operations Crash Course</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-158-hvac-operations-crash-course/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-158-hvac-operations-crash-course/#comments</comments>        <pubDate>Wed, 26 Jul 2023 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/d50cab2e-dc14-3e9f-bb15-0e276a8315fe</guid>
                                    <description><![CDATA[<p>Running an HVAC business can be hard, but with the tips and tricks Weldon Long from Contractor University shares in our HVAC Operations Crash Course, we can make your day a little easier!</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Running an HVAC business can be hard, but with the tips and tricks Weldon Long from Contractor University shares in our HVAC Operations Crash Course, we can make your day a little easier!</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/9v48wt/Episode_158_-_HVAC_Operations_Crash_Course74vfv.mp3" length="18572361" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Running an HVAC business can be hard, but with the tips and tricks Weldon Long from Contractor University shares in our HVAC Operations Crash Course, we can make your day a little easier!]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1044</itunes:duration>
                <itunes:episode>247</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 86: Add a Surge Protector on Every Job</title>
        <itunes:title>Tech Talk Episode 86: Add a Surge Protector on Every Job</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-86-add-a-surge-protector-on-every-job/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-86-add-a-surge-protector-on-every-job/#comments</comments>        <pubDate>Wed, 28 Jun 2023 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/7c75eced-d3c9-3b1f-91c6-6e76df6e5530</guid>
                                    <description><![CDATA[<p>We welcome Sean Gallagher from Mitsubishi Electric to Torrice Tech Talk to discuss why adding surge suppression to each job will benefit your company.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Sean Gallagher from Mitsubishi Electric to Torrice Tech Talk to discuss why adding surge suppression to each job will benefit your company.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/4piz9y/Episode_86_-_Add_a_Surge_Protector_on_Every_Job6k04l.mp3" length="11011146" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Sean Gallagher from Mitsubishi Electric to Torrice Tech Talk to discuss why adding surge suppression to each job will benefit your company.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>594</itunes:duration>
                <itunes:episode>245</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 86: Add a Surge Protector on Every Job</media:title></media:content>    </item>
    <item>
        <title>Episode 156: How to Develop an Effective Leadership Strategy</title>
        <itunes:title>Episode 156: How to Develop an Effective Leadership Strategy</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-156-how-to-develop-an-effective-leadership-strategy/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-156-how-to-develop-an-effective-leadership-strategy/#comments</comments>        <pubDate>Wed, 21 Jun 2023 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/823a2dd0-89f7-3719-bad1-6ce8512a8338</guid>
                                    <description><![CDATA[<p>We welcome back Weldon Long as part of a partnership with Contractor University. This episode, we discuss how to develop an effective leadership strategy with Weldon, part of Module 1 of learning on Contractor University.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Weldon Long as part of a partnership with Contractor University. This episode, we discuss how to develop an effective leadership strategy with Weldon, part of Module 1 of learning on Contractor University.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/eg5ji8/Episode_156_-_How_to_Develop_an_Effective_Leadership_Strategya09gl.mp3" length="20999375" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Weldon Long as part of a partnership with Contractor University. This episode, we discuss how to develop an effective leadership strategy with Weldon, part of Module 1 of learning on Contractor University.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1138</itunes:duration>
                <itunes:episode>244</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 85: Learning About the LINK &amp; Diagnostics Mobile App</title>
        <itunes:title>Tech Talk Episode 85: Learning About the LINK &amp; Diagnostics Mobile App</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-85-learning-about-the-link-diagnostics-mobile-app/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-85-learning-about-the-link-diagnostics-mobile-app/#comments</comments>        <pubDate>Thu, 15 Jun 2023 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/f7f3f030-c67b-3827-9932-76c5e348412a</guid>
                                    <description><![CDATA[<p>We welcome Paul Parish from Trane Technologies to Torrice Tech Talk to walk through the Diagnostics Mobile App and the LINK setup assistant for Trane and American Standard LINK-enabled equipment.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Paul Parish from Trane Technologies to Torrice Tech Talk to walk through the Diagnostics Mobile App and the LINK setup assistant for Trane and American Standard LINK-enabled equipment.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/vcy886/Episode_85_-_Learning_About_the_LINK_Diagnostics_Mobile_App6z136.mp3" length="13133785" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Paul Parish from Trane Technologies to Torrice Tech Talk to walk through the Diagnostics Mobile App and the LINK setup assistant for Trane and American Standard LINK-enabled equipment.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>740</itunes:duration>
                <itunes:episode>243</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 85: Learning About the LINK &amp; Diagnostics Mobile App</media:title></media:content>    </item>
    <item>
        <title>Episode 155: Why Sell LINK-Enabled Equipment</title>
        <itunes:title>Episode 155: Why Sell LINK-Enabled Equipment</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-155-why-sell-link-enabled-equipment/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-155-why-sell-link-enabled-equipment/#comments</comments>        <pubDate>Wed, 14 Jun 2023 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/7c8679f3-d97e-3adf-b001-1f68e59e9820</guid>
                                    <description><![CDATA[<p>We welcome Paul Parish from Trane Technologies back to Torrice Talk to explain why dealers should start offering LINK-enabled equipment to their customers and how to sell LINK to them.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Paul Parish from Trane Technologies back to Torrice Talk to explain why dealers should start offering LINK-enabled equipment to their customers and how to sell LINK to them.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/brptfj/Episode_155_-_Why_Sell_LINK_Enabled_Equipmentaqeyt.mp3" length="15564940" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Paul Parish from Trane Technologies back to Torrice Talk to explain why dealers should start offering LINK-enabled equipment to their customers and how to sell LINK to them.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>887</itunes:duration>
                <itunes:episode>242</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 154: Introducing the Trane &amp; American Standard LINK Platform</title>
        <itunes:title>Episode 154: Introducing the Trane &amp; American Standard LINK Platform</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-154-introducing-the-trane-american-standard-link-platform/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-154-introducing-the-trane-american-standard-link-platform/#comments</comments>        <pubDate>Wed, 07 Jun 2023 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/2a8e05bd-7b06-3322-8d50-e1e2421ee477</guid>
                                    <description><![CDATA[<p>We welcome Paul Parish, Digital Adoption Manager at Trane Technologies, to Torrice Talk to introduce the new LINK-enabled equipment and platform and discuss how it can help your company be more efficient.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Paul Parish, Digital Adoption Manager at Trane Technologies, to Torrice Talk to introduce the new LINK-enabled equipment and platform and discuss how it can help your company be more efficient.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/v56rmn/Episode_154_-_Introducing_the_Trane_American_Standard_LINK_Platform77isv.mp3" length="17510493" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Paul Parish, Digital Adoption Manager at Trane Technologies, to Torrice Talk to introduce the new LINK-enabled equipment and platform and discuss how it can help your company be more efficient.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>999</itunes:duration>
                <itunes:episode>241</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 153: Introducing the Mitsubishi Electric Intelli-HEAT A-Coil</title>
        <itunes:title>Episode 153: Introducing the Mitsubishi Electric Intelli-HEAT A-Coil</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-153-introducing-the-mitsubishi-electric-intelli-heat-a-coil/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-153-introducing-the-mitsubishi-electric-intelli-heat-a-coil/#comments</comments>        <pubDate>Thu, 01 Jun 2023 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/7faf2efe-fef1-33a6-8fee-35f35294603e</guid>
                                    <description><![CDATA[<p>We welcome back Sean Gallagher from Mitsubishi Electric to introduce the Intelli-HEAT A-Coil, a new innovation from Mitsubishi Electric that will allow contractors to tap into gas furnaces and ducted systems with the efficiencies of Mitsubishi Electric equipment.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Sean Gallagher from Mitsubishi Electric to introduce the Intelli-HEAT A-Coil, a new innovation from Mitsubishi Electric that will allow contractors to tap into gas furnaces and ducted systems with the efficiencies of Mitsubishi Electric equipment.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/bcr8fg/Episode_153_-_Introducing_the_Mitsubishi_Electric_Intelli-Heat_A-Coilbtcff.mp3" length="16806728" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Sean Gallagher from Mitsubishi Electric to introduce the Intelli-HEAT A-Coil, a new innovation from Mitsubishi Electric that will allow contractors to tap into gas furnaces and ducted systems with the efficiencies of Mitsubishi Electric equipment.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>969</itunes:duration>
                <itunes:episode>240</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 152: Make Your Company More Attractive for New Hires</title>
        <itunes:title>Episode 152: Make Your Company More Attractive for New Hires</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-152-make-your-company-more-attractive-for-new-hires/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-152-make-your-company-more-attractive-for-new-hires/#comments</comments>        <pubDate>Wed, 03 May 2023 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/b6c67cd2-1ef7-3dfa-88d5-efa27d0cf993</guid>
                                    <description><![CDATA[<p>We welcome Kelly Presgrave, CEO of Work With Your Handz, to Torrice Talk to discuss how to make your company a more attractive place for potential new hires in a competitive hiring market.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Kelly Presgrave, CEO of Work With Your Handz, to Torrice Talk to discuss how to make your company a more attractive place for potential new hires in a competitive hiring market.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/qqz54t/Episode_152_-_Make_Your_Company_More_Attractive_for_New_Hires7fl7k.mp3" length="13400873" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Kelly Presgrave, CEO of Work With Your Handz, to Torrice Talk to discuss how to make your company a more attractive place for potential new hires in a competitive hiring market.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>718</itunes:duration>
                <itunes:episode>239</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 151: Proving the Worth of Attending Trade Shows</title>
        <itunes:title>Episode 151: Proving the Worth of Attending Trade Shows</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-151-proving-the-worth-of-attending-trade-shows/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-151-proving-the-worth-of-attending-trade-shows/#comments</comments>        <pubDate>Wed, 26 Apr 2023 10:34:41 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/d86c1875-c3e3-3f95-8c8e-67f90115528d</guid>
                                    <description><![CDATA[<p>We welcome Lucas Ehrbar, Director of Communications & Marketing Partnerships at EGIA, to Torrice Talk to prove the worth of attending or sending your team to HVAC industry trade shows.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Lucas Ehrbar, Director of Communications & Marketing Partnerships at EGIA, to Torrice Talk to prove the worth of attending or sending your team to HVAC industry trade shows.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/2kp8iu/Episode_151_-_Proving_the_Worth_of_Attending_Trade_Shows69z06.mp3" length="18639183" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Lucas Ehrbar, Director of Communications & Marketing Partnerships at EGIA, to Torrice Talk to prove the worth of attending or sending your team to HVAC industry trade shows.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1000</itunes:duration>
                <itunes:episode>238</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 150: Discussing the Relationship Between HARDI &amp; S. G. Torrice</title>
        <itunes:title>Episode 150: Discussing the Relationship Between HARDI &amp; S. G. Torrice</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-150-discussing-the-relationship-between-hardi-s-g-torrice/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-150-discussing-the-relationship-between-hardi-s-g-torrice/#comments</comments>        <pubDate>Wed, 19 Apr 2023 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/0c410470-04db-3c85-88c6-765a784a65ee</guid>
                                    <description><![CDATA[<p>We welcome a special guest to our 150th episode of Torrice Talk as we discuss the relationship between HARDI and S. G. Torrice with HARDI CEO Talbot Gee.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome a special guest to our 150th episode of Torrice Talk as we discuss the relationship between HARDI and S. G. Torrice with HARDI CEO Talbot Gee.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/kjn4u7/Episode_150_-_Discussing_the_Relationship_Between_HARDI_S_G_Torrice7v3as.mp3" length="23111462" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome a special guest to our 150th episode of Torrice Talk as we discuss the relationship between HARDI and S. G. Torrice with HARDI CEO Talbot Gee.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1231</itunes:duration>
                <itunes:episode>237</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 149: Exploring the Mission of Women in HVACR</title>
        <itunes:title>Episode 149: Exploring the Mission of Women in HVACR</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-149-exploring-the-mission-of-women-in-hvacr/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-149-exploring-the-mission-of-women-in-hvacr/#comments</comments>        <pubDate>Wed, 12 Apr 2023 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/083d6ae8-b99d-3eba-92ff-11fd9d8432e2</guid>
                                    <description><![CDATA[<p>We welcome Marcia Christiansen, the President of Women in HVAC/R, to discuss the mission of Women in HVAC/R and what programs they are running to help better the industry.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Marcia Christiansen, the President of Women in HVAC/R, to discuss the mission of Women in HVAC/R and what programs they are running to help better the industry.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/tna92r/Episode_149_-_Exploring_the_Mission_of_Women_in_HVACR6qkxp.mp3" length="15183951" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Marcia Christiansen, the President of Women in HVAC/R, to discuss the mission of Women in HVAC/R and what programs they are running to help better the industry.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>850</itunes:duration>
                <itunes:episode>236</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 148: Updates to JB Warranties Plans for 2023 and Beyond</title>
        <itunes:title>Episode 148: Updates to JB Warranties Plans for 2023 and Beyond</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-148-updates-to-jb-warranties-plans-for-2023-and-beyond/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-148-updates-to-jb-warranties-plans-for-2023-and-beyond/#comments</comments>        <pubDate>Wed, 29 Mar 2023 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/b194fd6c-578a-38b2-abfc-ba882f96adbd</guid>
                                    <description><![CDATA[<p>We welcome Tommy Cue from JB Warranties to Torrice Talk to discuss some of the exciting updates and changes to the JB Warranties offerings for 2023 and beyond.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Tommy Cue from JB Warranties to Torrice Talk to discuss some of the exciting updates and changes to the JB Warranties offerings for 2023 and beyond.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/hcd7ca/Episode_148_-_Updates_to_JB_Warranties_Plans_for_2023_and_Beyond6kc8r.mp3" length="20009809" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Tommy Cue from JB Warranties to Torrice Talk to discuss some of the exciting updates and changes to the JB Warranties offerings for 2023 and beyond.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1125</itunes:duration>
                <itunes:episode>235</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 147: Using Elite Dealer Benefits for Employee Retention</title>
        <itunes:title>Episode 147: Using Elite Dealer Benefits for Employee Retention</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-147-using-elite-dealer-benefits-for-employee-retention/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-147-using-elite-dealer-benefits-for-employee-retention/#comments</comments>        <pubDate>Wed, 22 Mar 2023 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/6b8318fe-a9a5-3afa-825f-15b202c09e48</guid>
                                    <description><![CDATA[<p>We welcome Richard Rojo from Trane Technologies to Torrice Talk to discuss how to utilize the benefits from the American Standard Customer Care and Trane Comfort Specialist programs to retain your current employees and add new employees.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Richard Rojo from Trane Technologies to Torrice Talk to discuss how to utilize the benefits from the American Standard Customer Care and Trane Comfort Specialist programs to retain your current employees and add new employees.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/666zqv/Episode_147_-_Using_Elite_Dealer_Benefits_for_Employee_Retention66kme.mp3" length="22975407" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Richard Rojo from Trane Technologies to Torrice Talk to discuss how to utilize the benefits from the American Standard Customer Care and Trane Comfort Specialist programs to retain your current employees and add new employees.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1190</itunes:duration>
                <itunes:episode>234</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 145: Start Utilizing Media to Help Grow Your Company</title>
        <itunes:title>Episode 145: Start Utilizing Media to Help Grow Your Company</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-145-start-utilizing-media-to-help-grow-your-company/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-145-start-utilizing-media-to-help-grow-your-company/#comments</comments>        <pubDate>Fri, 17 Mar 2023 12:01:09 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/fb97cf3c-0705-34f9-a46e-fa74ae5e6019</guid>
                                    <description><![CDATA[<p>We welcome Weldon Long to Torrice Talk to discuss the first steps any company can take to start leveraging social media and videos to help your marketing efforts and grow your business.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Weldon Long to Torrice Talk to discuss the first steps any company can take to start leveraging social media and videos to help your marketing efforts and grow your business.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/i2ez3x/Episode_145_-_Start_Utlizing_Media_to_Help_Grow_Your_Company6ootx.mp3" length="23267264" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Weldon Long to Torrice Talk to discuss the first steps any company can take to start leveraging social media and videos to help your marketing efforts and grow your business.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1250</itunes:duration>
                <itunes:episode>232</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 144: The Art of Delegation</title>
        <itunes:title>Episode 144: The Art of Delegation</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-144-the-art-of-delegation/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-144-the-art-of-delegation/#comments</comments>        <pubDate>Fri, 17 Mar 2023 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/d31f635c-9b46-3af1-a361-0c355a9d416e</guid>
                                    <description><![CDATA[<p>We welcome James Leichter, founder of Aptora, to Torrice Talk to discuss the art of delegation and how to take the steps to start delegating tasks within your company.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome James Leichter, founder of Aptora, to Torrice Talk to discuss the art of delegation and how to take the steps to start delegating tasks within your company.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/ukbx4c/Episode_144_-_The_Art_of_Delegation65ryo.mp3" length="24235660" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome James Leichter, founder of Aptora, to Torrice Talk to discuss the art of delegation and how to take the steps to start delegating tasks within your company.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1320</itunes:duration>
                <itunes:episode>231</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 146 - Wrapping Up EPIC 2023</title>
        <itunes:title>Episode 146 - Wrapping Up EPIC 2023</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-146-wrapping-up-epic-2023/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-146-wrapping-up-epic-2023/#comments</comments>        <pubDate>Fri, 17 Mar 2023 05:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/224266f2-6022-36ea-aea7-bb349374963a</guid>
                                    <description><![CDATA[<p>We wrap up our week at EPIC 2023 by welcoming back Jeff Matulich to discuss the success of the event and reveal where EPIC 2024 will be and how to register.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We wrap up our week at EPIC 2023 by welcoming back Jeff Matulich to discuss the success of the event and reveal where EPIC 2024 will be and how to register.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/qji684/Episode_146_-_Wrapping_Up_EPIC_2023992j8.mp3" length="10677697" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We wrap up our week at EPIC 2023 by welcoming back Jeff Matulich to discuss the success of the event and reveal where EPIC 2024 will be and how to register.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>540</itunes:duration>
                <itunes:episode>233</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 143: Sounds from the Showroom Floor at EPIC 2023</title>
        <itunes:title>Episode 143: Sounds from the Showroom Floor at EPIC 2023</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-143-sounds-from-the-showroom-floor-at-epic-2023/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-143-sounds-from-the-showroom-floor-at-epic-2023/#comments</comments>        <pubDate>Thu, 16 Mar 2023 15:32:13 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/0c938099-5464-387b-8d77-ac4787d2550b</guid>
                                    <description><![CDATA[<p>We are live from the showroom floor at EPIC 2023 to chat with some of the vendors at the event including Trane Technologies, Bluon, Optimus Financing and more!</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We are live from the showroom floor at EPIC 2023 to chat with some of the vendors at the event including Trane Technologies, Bluon, Optimus Financing and more!</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/n4zrr5/Episode_143_-_Sounds_from_the_Showroom_Floor_at_EPIC_20236z7g1.mp3" length="9607558" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We are live from the showroom floor at EPIC 2023 to chat with some of the vendors at the event including Trane Technologies, Bluon, Optimus Financing and more!]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>610</itunes:duration>
                <itunes:episode>230</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 142 - Align Your Sales &amp; Marketing Messaging for Better Results with Drew Cameron &amp; Russ Horrocks from Flow Odyssey</title>
        <itunes:title>Episode 142 - Align Your Sales &amp; Marketing Messaging for Better Results with Drew Cameron &amp; Russ Horrocks from Flow Odyssey</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-142-align-your-sales-marketing-messaging-for-better-results-with-drew-cameron-russ-horrocks-from-flow-odyssey/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-142-align-your-sales-marketing-messaging-for-better-results-with-drew-cameron-russ-horrocks-from-flow-odyssey/#comments</comments>        <pubDate>Thu, 16 Mar 2023 12:49:43 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/f801676e-c4c5-3432-afa1-e651ab83427a</guid>
                                    <description><![CDATA[<p>We welcome Drew Cameron and Russ Horrocks from Contractor University and Flow Odyssey to Torrice Talk, live from Caesar's Palace in Las Vegas at EPIC 2023, to discuss how aligning your sales and marketing messaging will lead to greater trust and better results for your business.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Drew Cameron and Russ Horrocks from Contractor University and Flow Odyssey to Torrice Talk, live from Caesar's Palace in Las Vegas at EPIC 2023, to discuss how aligning your sales and marketing messaging will lead to greater trust and better results for your business.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/im5nzd/Episode_142_-_Align_Your_Sales_Marketing_Messaging_for_Better_Results_with_Drew_Cameron_Russ_Horrocks_from_Flow_Odyssey8mba2.mp3" length="40815820" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Drew Cameron and Russ Horrocks from Contractor University and Flow Odyssey to Torrice Talk, live from Caesar's Palace in Las Vegas at EPIC 2023, to discuss how aligning your sales and marketing messaging will lead to greater trust and better results for your business.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2255</itunes:duration>
                <itunes:episode>229</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 141 - Taking Advantage of Your Time at EPIC 2023</title>
        <itunes:title>Episode 141 - Taking Advantage of Your Time at EPIC 2023</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-141-taking-advantage-of-your-time-at-epic-2023/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-141-taking-advantage-of-your-time-at-epic-2023/#comments</comments>        <pubDate>Thu, 16 Mar 2023 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/279b1b77-69a8-3523-9cae-d578739180af</guid>
                                    <description><![CDATA[<p>We welcome Jeff Matulich, Vice President of Marketing & Member Services at EGIA, to Torrice Talk live from Caesar's Palace in Las Vegas to discuss how contractors can make the most of their time at EPIC 2023 as the event kicks off.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Jeff Matulich, Vice President of Marketing & Member Services at EGIA, to Torrice Talk live from Caesar's Palace in Las Vegas to discuss how contractors can make the most of their time at EPIC 2023 as the event kicks off.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/9augp8/Episode_141_-_Taking_Advantage_of_Your_Time_at_EPIC_2023a3x5a.mp3" length="11296340" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Jeff Matulich, Vice President of Marketing & Member Services at EGIA, to Torrice Talk live from Caesar's Palace in Las Vegas to discuss how contractors can make the most of their time at EPIC 2023 as the event kicks off.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>570</itunes:duration>
                <itunes:episode>228</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 140:- Live from Tee Off for the Trades Golf Tournament</title>
        <itunes:title>Episode 140:- Live from Tee Off for the Trades Golf Tournament</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-14-live-from-tee-off-for-the-trades-golf-tournament/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-14-live-from-tee-off-for-the-trades-golf-tournament/#comments</comments>        <pubDate>Wed, 15 Mar 2023 14:04:03 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/f4979acf-5112-373f-a9a7-33a42da69c0b</guid>
                                    <description><![CDATA[<p>We are live at the Angel Park Golf Course in Las Vegas to discuss the Tee Off for the Trades Golf Tournament with members of The EGIA Foundation and Women in HVACR, the two charitable organizations hosting the event, about how this tournament can help spread the word about careers in the HVAC industry.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We are live at the Angel Park Golf Course in Las Vegas to discuss the Tee Off for the Trades Golf Tournament with members of The EGIA Foundation and Women in HVACR, the two charitable organizations hosting the event, about how this tournament can help spread the word about careers in the HVAC industry.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/fmhiu8/Episode_140_-_Live_from_Tee_Off_for_the_Trades_Golf_Tournament5yhxw.mp3" length="6621196" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We are live at the Angel Park Golf Course in Las Vegas to discuss the Tee Off for the Trades Golf Tournament with members of The EGIA Foundation and Women in HVACR, the two charitable organizations hosting the event, about how this tournament can help spread the word about careers in the HVAC industry.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>457</itunes:duration>
                <itunes:episode>227</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 139 - FLEXtime – American Standard Home Diagnostics &amp; Link</title>
        <itunes:title>Episode 139 - FLEXtime – American Standard Home Diagnostics &amp; Link</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-139-flextime-%e2%80%93-american-standard-home-diagnostics-link/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-139-flextime-%e2%80%93-american-standard-home-diagnostics-link/#comments</comments>        <pubDate>Wed, 22 Feb 2023 06:00:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/831eb968-a514-34f8-9bfe-7ab7fef535a8</guid>
                                    <description><![CDATA[<p>We welcome Paul Parish, Digital Adoption Manager at Trane Technologies, on to discuss the American Standard LINK systems and talk about the future of diagnostics. </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Paul Parish, Digital Adoption Manager at Trane Technologies, on to discuss the American Standard LINK systems and talk about the future of diagnostics. </p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/6tm5rw/Episode_139_-_FLEXtime_American_Standard_Home_Diagnostics_Link81v3r.mp3" length="34338398" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Paul Parish, Digital Adoption Manager at Trane Technologies, on to discuss the American Standard LINK systems and talk about the future of diagnostics. ]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2670</itunes:duration>
                <itunes:episode>226</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/FLEXtime-rgb_zfefj2.jpg" medium="image">
                            <media:title type="html">Episode 139 - FLEXtime – American Standard Home Diagnostics &amp; Link</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 84 - Utilizing Contractor University to Train your Technicians</title>
        <itunes:title>Tech Talk Episode 84 - Utilizing Contractor University to Train your Technicians</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-84-utilizing-contractor-university-to-train-your-technicians/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-84-utilizing-contractor-university-to-train-your-technicians/#comments</comments>        <pubDate>Wed, 15 Feb 2023 06:00:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/68d85f0e-707f-3824-b4b7-be36bf7483a8</guid>
                                    <description><![CDATA[<p>We welcome back Jeff Revlett from Contractor University to discuss utilizing the learning paths in Contractor University to help train your technicians in both soft skills and technical skills. Plus, we have a special offer at the end of the episode!</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Jeff Revlett from Contractor University to discuss utilizing the learning paths in Contractor University to help train your technicians in both soft skills and technical skills. Plus, we have a special offer at the end of the episode!</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/nkkgd2/Episode_84_-_Utlizing_Contractor_University_to_Train_your_Technicians7wy5f.mp3" length="15769381" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Jeff Revlett from Contractor University to discuss utilizing the learning paths in Contractor University to help train your technicians in both soft skills and technical skills. Plus, we have a special offer at the end of the episode!]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>885</itunes:duration>
                <itunes:episode>225</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 84 - Utilizing Contractor University to Train your Technicians</media:title></media:content>    </item>
    <item>
        <title>Episode 138: The Health of the HVAC Industry with Contractor University</title>
        <itunes:title>Episode 138: The Health of the HVAC Industry with Contractor University</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-138-the-health-of-the-hvac-industry-with-contractor-university/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-138-the-health-of-the-hvac-industry-with-contractor-university/#comments</comments>        <pubDate>Wed, 08 Feb 2023 06:00:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/1f178e29-f419-3926-80c0-aad9b7dc7a8b</guid>
                                    <description><![CDATA[<p>We welcome Jeff Revlett, GM of Contractor University, to Torrice Talk to discuss the health of the HVAC industry, utilizing Contractor University and more. Plus, we make a show announcement and special offer.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Jeff Revlett, GM of Contractor University, to Torrice Talk to discuss the health of the HVAC industry, utilizing Contractor University and more. Plus, we make a show announcement and special offer.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/6y2dvk/Episode_138_-_The_Health_of_the_HVAC_Industry_with_Contractor_University6lhj3.mp3" length="23202937" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Jeff Revlett, GM of Contractor University, to Torrice Talk to discuss the health of the HVAC industry, utilizing Contractor University and more. Plus, we make a show announcement and special offer.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1275</itunes:duration>
                <itunes:episode>224</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 137: FLEXtime – 2023 DOE Round Table Discussion with Trane Technologies</title>
        <itunes:title>Episode 137: FLEXtime – 2023 DOE Round Table Discussion with Trane Technologies</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-137-flextime-%e2%80%93-2023-doe-round-table-discussion-with-trane-technologies/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-137-flextime-%e2%80%93-2023-doe-round-table-discussion-with-trane-technologies/#comments</comments>        <pubDate>Wed, 18 Jan 2023 06:00:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/6f089195-f1eb-38c9-9883-015f42f674f1</guid>
                                    <description><![CDATA[<p>We welcome Mark Woodruff and Jay Seitz from Trane Technologies to discuss the changes to equipment and ratings that have gone into effect with the new 2023 DOE changes.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Mark Woodruff and Jay Seitz from Trane Technologies to discuss the changes to equipment and ratings that have gone into effect with the new 2023 DOE changes.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/49sphp/Episode_137_-_FLEXtime_2023_DOE_Round_Table_Discussion_with_Trane_Technologies76iog.mp3" length="32447812" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Mark Woodruff and Jay Seitz from Trane Technologies to discuss the changes to equipment and ratings that have gone into effect with the new 2023 DOE changes.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2616</itunes:duration>
                <itunes:episode>223</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 136: FLEXtime - The GE Connect Advantage</title>
        <itunes:title>Episode 136: FLEXtime - The GE Connect Advantage</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-136-flextime-the-ge-connect-advantage/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-136-flextime-the-ge-connect-advantage/#comments</comments>        <pubDate>Wed, 11 Jan 2023 06:00:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/1ec39e9d-318c-339d-8ce5-f4207e1825f6</guid>
                                    <description><![CDATA[<p>We welcome Tim Eaton and Frank Melberg from Emerson Swan to discuss the advantages of selling and installing the GE Connect line of equipment.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Tim Eaton and Frank Melberg from Emerson Swan to discuss the advantages of selling and installing the GE Connect line of equipment.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/nrzcvf/Episode_136_-_FLEXtime_-_The_GE_Connect_Advantage7clh8.mp3" length="54475022" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Tim Eaton and Frank Melberg from Emerson Swan to discuss the advantages of selling and installing the GE Connect line of equipment.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>4115</itunes:duration>
                <itunes:episode>222</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/FLEXtime-rgb_zfefj2.jpg" medium="image">
                            <media:title type="html">Episode 136: FLEXtime - The GE Connect Advantage</media:title></media:content>    </item>
    <item>
        <title>Episode 135: FLEXtime – The Bluon Advantage</title>
        <itunes:title>Episode 135: FLEXtime – The Bluon Advantage</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-135-flextime-%e2%80%93-the-bluon-advantage/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-135-flextime-%e2%80%93-the-bluon-advantage/#comments</comments>        <pubDate>Wed, 14 Dec 2022 06:00:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/51821f28-5f90-3c62-b501-aeb143722468</guid>
                                    <description><![CDATA[<p>We welcome Mary Grace Shuster from Bluon to FLEXtime to discuss the advantage of using the Bluon app to stay in contact with S. G. Torrice, for parts lookup, ordering and more.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Mary Grace Shuster from Bluon to FLEXtime to discuss the advantage of using the Bluon app to stay in contact with S. G. Torrice, for parts lookup, ordering and more.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/cphh9g/Episode_135_-_FLEXtime_The_Bluon_Advantagebfosb.mp3" length="34098137" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Mary Grace Shuster from Bluon to FLEXtime to discuss the advantage of using the Bluon app to stay in contact with S. G. Torrice, for parts lookup, ordering and more.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2670</itunes:duration>
                <itunes:episode>221</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/FLEXtime-rgb_zfefj2.jpg" medium="image">
                            <media:title type="html">Episode 135: FLEXtime – The Bluon Advantage</media:title></media:content>    </item>
    <item>
        <title>Episode 134: FLEXtime - The Airzone Aidoo with RST Thermal</title>
        <itunes:title>Episode 134: FLEXtime - The Airzone Aidoo with RST Thermal</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-134-flextime-the-airzone-aidoo-with-rst-thermal/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-134-flextime-the-airzone-aidoo-with-rst-thermal/#comments</comments>        <pubDate>Wed, 07 Dec 2022 06:00:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/bcf9e68e-5ada-398a-b3cf-fff0cf352484</guid>
                                    <description><![CDATA[<p>We welcome Kevin Bergeron from RST Thermal to our first FLEXtime session to discuss the advantages of offering and installing the Aidoo from Airzone.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Kevin Bergeron from RST Thermal to our first FLEXtime session to discuss the advantages of offering and installing the Aidoo from Airzone.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/kwbd4n/Episode_134_-_FLEXtime_-_The_Airzone_Aidoo_with_RST_Thermal8xgrs.mp3" length="35994869" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Kevin Bergeron from RST Thermal to our first FLEXtime session to discuss the advantages of offering and installing the Aidoo from Airzone.
]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2605</itunes:duration>
                <itunes:episode>220</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 133: Start Offering Financing on Every Job Like the Auto Industry</title>
        <itunes:title>Episode 133: Start Offering Financing on Every Job Like the Auto Industry</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-133-start-offering-financing-on-every-job-like-the-auto-industry/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-133-start-offering-financing-on-every-job-like-the-auto-industry/#comments</comments>        <pubDate>Wed, 09 Nov 2022 06:00:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/96f9ff19-6e88-3e5e-8c1d-6e9bc7eefaf4</guid>
                                    <description><![CDATA[<p>We welcome back Doug Little from Payzerware to take a different look at financing in the HVAC industry and how thinking like the auto industry can help grow your business.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Doug Little from Payzerware to take a different look at financing in the HVAC industry and how thinking like the auto industry can help grow your business.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/jazapf/Episode_133_-_Start_Offering_Financing_on_Every_Job_Like_the_Auto_Industryayp64.mp3" length="27319587" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Doug Little from Payzerware to take a different look at financing in the HVAC industry and how thinking like the auto industry can help grow your business.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1455</itunes:duration>
                <itunes:episode>219</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 83 - Wiring and Addressing Errors for Mitsubishi Electric Equipment</title>
        <itunes:title>Tech Talk Episode 83 - Wiring and Addressing Errors for Mitsubishi Electric Equipment</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-83-wiring-and-addressing-errors-for-mitsubishi-electric-equipment/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-83-wiring-and-addressing-errors-for-mitsubishi-electric-equipment/#comments</comments>        <pubDate>Thu, 03 Nov 2022 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/3fb00001-d366-3b5a-931c-667400cb9445</guid>
                                    <description><![CDATA[<p>We welcome back Ed Fish from Mitsubishi Electric to discuss some of the common errors made when wiring and addressing Mitsubishi Electric equipment.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Ed Fish from Mitsubishi Electric to discuss some of the common errors made when wiring and addressing Mitsubishi Electric equipment.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/c6nqjz/Episode_83_-_Wrigin_and_Addressing_Errors_for_Mitsubishi_Electric_Equipment8vw6x.mp3" length="13126840" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Ed Fish from Mitsubishi Electric to discuss some of the common errors made when wiring and addressing Mitsubishi Electric equipment.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>675</itunes:duration>
                <itunes:episode>218</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 83 - Wiring and Addressing Errors for Mitsubishi Electric Equipment</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 82 - Common Application and Installation Errors for Mitsubishi Electric Equipment</title>
        <itunes:title>Tech Talk Episode 82 - Common Application and Installation Errors for Mitsubishi Electric Equipment</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-82-common-application-and-installation-errors-for-mitsubishi-electric-equipment/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-82-common-application-and-installation-errors-for-mitsubishi-electric-equipment/#comments</comments>        <pubDate>Thu, 27 Oct 2022 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/2d390cf1-5c54-3ecf-b2fe-f63d6afdd106</guid>
                                    <description><![CDATA[<p>We welcome back Ed Fish from Mitsubishi Electric to discuss some of the most common application and installation errors he has seen working with Mitsubishi Electric equipment.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Ed Fish from Mitsubishi Electric to discuss some of the most common application and installation errors he has seen working with Mitsubishi Electric equipment.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/wugutw/Episode_82_-_Common_Application_and_Installation_Errors_for_Mitsubishi_Electric_Equipment8mjpt.mp3" length="13693381" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Ed Fish from Mitsubishi Electric to discuss some of the most common application and installation errors he has seen working with Mitsubishi Electric equipment.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>705</itunes:duration>
                <itunes:episode>217</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 82 - Common Application and Installation Errors for Mitsubishi Electric Equipment</media:title></media:content>    </item>
    <item>
        <title>Episode 132: The Value of Learning How to Use Wrightsoft Software</title>
        <itunes:title>Episode 132: The Value of Learning How to Use Wrightsoft Software</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-132-the-value-of-learning-how-to-use-wrightsoft-software/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-132-the-value-of-learning-how-to-use-wrightsoft-software/#comments</comments>        <pubDate>Wed, 28 Sep 2022 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/a7dd474f-bca7-39a4-beb5-7049f4eb125c</guid>
                                    <description><![CDATA[<p>We welcome Alex Meaney from Mean HVAC to discuss the benefits of learning how to use Wrightsoft software and how bringing these calculations in-house can help improve your HVAC business.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Alex Meaney from Mean HVAC to discuss the benefits of learning how to use Wrightsoft software and how bringing these calculations in-house can help improve your HVAC business.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/wtdth4/Episode_132_-_The_Value_of_Learning_How_to_Use_Wrightsoft_Softwareaitan.mp3" length="28852431" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Alex Meaney from Mean HVAC to discuss the benefits of learning how to use Wrightsoft software and how bringing these calculations in-house can help improve your HVAC business.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1675</itunes:duration>
                <itunes:episode>216</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 81 - Basic Technician Functions with Mitsubishi Electric</title>
        <itunes:title>Tech Talk Episode 81 - Basic Technician Functions with Mitsubishi Electric</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-81-basic-technician-functions-with-mitsubishi-electric/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-81-basic-technician-functions-with-mitsubishi-electric/#comments</comments>        <pubDate>Thu, 22 Sep 2022 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/4e11790f-7b8f-3608-ad5d-68e984362133</guid>
                                    <description><![CDATA[<p>We welcome Ed Fish from Mitsubishi Electric to Torrice Tech Talk to go over basic skills and functions needed for technicians before going to a call involving Mitsubishi Electric equipment.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Ed Fish from Mitsubishi Electric to Torrice Tech Talk to go over basic skills and functions needed for technicians before going to a call involving Mitsubishi Electric equipment.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/6jdxi2/Episode_81_-_Basic_Technician_Functions_with_Mitsubishi_Electric9k8ak.mp3" length="13142879" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Ed Fish from Mitsubishi Electric to Torrice Tech Talk to go over basic skills and functions needed for technicians before going to a call involving Mitsubishi Electric equipment.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>675</itunes:duration>
                <itunes:episode>215</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 131: An Introduction to the SERA Platform &amp; Partnership with JB Warranties</title>
        <itunes:title>Episode 131: An Introduction to the SERA Platform &amp; Partnership with JB Warranties</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-131-an-introduction-to-the-sera-platform-partnership-with-jb-warranties/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-131-an-introduction-to-the-sera-platform-partnership-with-jb-warranties/#comments</comments>        <pubDate>Wed, 21 Sep 2022 11:25:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/50172df7-4b05-3a4d-84cb-98c101a54aed</guid>
                                    <description><![CDATA[<p>We welcome AJ Jones from SERA and Kevin Thornton from JB Warranties to Torrice Talk to introduce the SERA field service management platform and announce an exclusive partnership between SERA and JB Warranties.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome AJ Jones from SERA and Kevin Thornton from JB Warranties to Torrice Talk to introduce the SERA field service management platform and announce an exclusive partnership between SERA and JB Warranties.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/i5a24w/Episode_131_-_An_Introduction_to_the_SERA_Platform_Partnership_with_JB_Warranties5ywi9.mp3" length="22374337" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome AJ Jones from SERA and Kevin Thornton from JB Warranties to Torrice Talk to introduce the SERA field service management platform and announce an exclusive partnership between SERA and JB Warranties.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1225</itunes:duration>
                <itunes:episode>214</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 130: Maintenance Plan Annuity Plans for Technicians</title>
        <itunes:title>Episode 130: Maintenance Plan Annuity Plans for Technicians</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-130-maintenance-plan-annuity-plans-for-technicians/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-130-maintenance-plan-annuity-plans-for-technicians/#comments</comments>        <pubDate>Thu, 15 Sep 2022 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/457e25c6-9560-3dd6-b163-4cab10b952a4</guid>
                                    <description><![CDATA[<p>Doug Little from Payzerware is back for part two of our maintenance plan discussion. This time, Doug is discussing the innovative annuity plan to incentivize technicians to sell more maintenance agreements and make money doing it.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Doug Little from Payzerware is back for part two of our maintenance plan discussion. This time, Doug is discussing the innovative annuity plan to incentivize technicians to sell more maintenance agreements and make money doing it.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/tbyz6k/Episode_130_-_Maintenance_Plan_Annuity_Plans_for_Techniciansann5s.mp3" length="16836168" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Doug Little from Payzerware is back for part two of our maintenance plan discussion. This time, Doug is discussing the innovative annuity plan to incentivize technicians to sell more maintenance agreements and make money doing it.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>870</itunes:duration>
                <itunes:episode>213</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 129: Using Maintenance Plans to Predict Forward-Looking Revenue</title>
        <itunes:title>Episode 129: Using Maintenance Plans to Predict Forward-Looking Revenue</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-129-using-maintenance-plans-to-predict-forward-looking-revenue/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-129-using-maintenance-plans-to-predict-forward-looking-revenue/#comments</comments>        <pubDate>Wed, 14 Sep 2022 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/3ad6e6e4-4159-3c62-8b03-a59904e5bcc2</guid>
                                    <description><![CDATA[<p>We welcome Doug Little from Payzerware back to Torrice Talk to discuss how administering a maintenance plan program can help your HVAC company predict forward-looking revenue.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Doug Little from Payzerware back to Torrice Talk to discuss how administering a maintenance plan program can help your HVAC company predict forward-looking revenue.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/udytzb/Episode_129_-_Using_Maintenance_Plans_to_Predict_Forward-LookingRevenue9a6hs.mp3" length="32043028" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Doug Little from Payzerware back to Torrice Talk to discuss how administering a maintenance plan program can help your HVAC company predict forward-looking revenue.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1655</itunes:duration>
                <itunes:episode>212</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 128: Analyzing HVAC Technology and the Doomsday Clock</title>
        <itunes:title>Episode 128: Analyzing HVAC Technology and the Doomsday Clock</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-128-analyzing-hvac-technology-and-the-doomsday-clock/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-128-analyzing-hvac-technology-and-the-doomsday-clock/#comments</comments>        <pubDate>Wed, 07 Sep 2022 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/9e4a7ccf-068b-3f8e-aed7-9354bf49ba93</guid>
                                    <description><![CDATA[<p>Doug Little, President at Payzerware, joins Torrice Talk to discuss why HVAC companies need to be leveraging technology and introduces the "doomsday clock" theory for dealers and how soon your company could be affected by it.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Doug Little, President at Payzerware, joins Torrice Talk to discuss why HVAC companies need to be leveraging technology and introduces the "doomsday clock" theory for dealers and how soon your company could be affected by it.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/hhebk9/Episode_128_-_Analyzing_HVAC_Technology_and_the_Doomsday_Clock6eyir.mp3" length="32984188" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Doug Little, President at Payzerware, joins Torrice Talk to discuss why HVAC companies need to be leveraging technology and introduces the "doomsday clock" theory for dealers and how soon your company could be affected by it.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1710</itunes:duration>
                <itunes:episode>211</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 127 - An Introduction to the TransparenSEE Dashboard</title>
        <itunes:title>Episode 127 - An Introduction to the TransparenSEE Dashboard</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-127-an-introduction-to-the-transparensee-dashboard/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-127-an-introduction-to-the-transparensee-dashboard/#comments</comments>        <pubDate>Wed, 31 Aug 2022 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/f6ed8297-1d9a-3723-ae80-8b9d01384e6e</guid>
                                    <description><![CDATA[<p>We welcome back Amanda Woolums from the DAC Group to discuss the TransparenSEE dashboard and how dealers can use it to help their review management and local presence.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Amanda Woolums from the DAC Group to discuss the TransparenSEE dashboard and how dealers can use it to help their review management and local presence.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/kr5mw7/Episode_127_-_An_Introduction_to_the_TransparenSEE_Dashboardaplhh.mp3" length="12147843" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Amanda Woolums from the DAC Group to discuss the TransparenSEE dashboard and how dealers can use it to help their review management and local presence.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>660</itunes:duration>
                <itunes:episode>210</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 126: Introducing the Airzone Aidoo</title>
        <itunes:title>Episode 126: Introducing the Airzone Aidoo</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-126-introducing-the-airzone-aidoo/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-126-introducing-the-airzone-aidoo/#comments</comments>        <pubDate>Wed, 10 Aug 2022 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/b43f835f-47c5-3185-abf5-6460ad53a151</guid>
                                    <description><![CDATA[<p>We welcome Victoria Garcia Massimo, North America Operations Manager at Airzone, to Torrice Talk to introduce dealers to the Aidoo WiFi and the Aidoo Pro controller by discussing the benefits of using the Aidoo platform to integrate your ductless units.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Victoria Garcia Massimo, North America Operations Manager at Airzone, to Torrice Talk to introduce dealers to the Aidoo WiFi and the Aidoo Pro controller by discussing the benefits of using the Aidoo platform to integrate your ductless units.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/dfhphf/Episode_126_-_Introducing_the_Airzone_Aidoo85co8.mp3" length="17308630" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Victoria Garcia Massimo, North America Operations Manager at Airzone, to Torrice Talk to introduce dealers to the Aidoo WiFi and the Aidoo Pro controller by discussing the benefits of using the Aidoo platform to integrate your ductless units.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>920</itunes:duration>
                <itunes:episode>209</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 125: Maximizing Your Digital Advertising During the Busy Season</title>
        <itunes:title>Episode 125: Maximizing Your Digital Advertising During the Busy Season</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-125-maximizing-your-digital-advertising-during-the-busy-season/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-125-maximizing-your-digital-advertising-during-the-busy-season/#comments</comments>        <pubDate>Wed, 13 Jul 2022 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/5ebb6865-0df8-313d-ad80-6c5eb2ea2cd2</guid>
                                    <description><![CDATA[<p>We welcome back Lorne Sederoff from SearchKings to discuss how shifting your digital strategy during the summer months can help your company maximize your digital advertising spend in the busy season and set you up for success when business slows back down.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Lorne Sederoff from SearchKings to discuss how shifting your digital strategy during the summer months can help your company maximize your digital advertising spend in the busy season and set you up for success when business slows back down.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/5egxs5/Episode_125_-_Maximizing_Your_Digital_Advertising_During_the_Busy_Season7b8h7.mp3" length="19155205" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Lorne Sederoff from SearchKings to discuss how shifting your digital strategy during the summer months can help your company maximize your digital advertising spend in the busy season and set you up for success when business slows back down.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>995</itunes:duration>
                <itunes:episode>208</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 124 - Discussing the NAVAC Tool Line</title>
        <itunes:title>Episode 124 - Discussing the NAVAC Tool Line</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-124-discussing-the-navac-tool-line/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-124-discussing-the-navac-tool-line/#comments</comments>        <pubDate>Wed, 06 Jul 2022 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/17a552eb-6edb-30b2-b3cc-1154be9b895a</guid>
                                    <description><![CDATA[<p>We welcome back Warren Little from Williston-Allen Associates to discuss the line of refrigeration tools from NAVAC.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Warren Little from Williston-Allen Associates to discuss the line of refrigeration tools from NAVAC.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/5vzc5g/Episode_124_-_Discussing_the_NAVAC_Tool_Line6c1kb.mp3" length="15912201" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Warren Little from Williston-Allen Associates to discuss the line of refrigeration tools from NAVAC.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>885</itunes:duration>
                <itunes:episode>207</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 123: Introducing NAVAC Vacuum Pumps</title>
        <itunes:title>Episode 123: Introducing NAVAC Vacuum Pumps</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-123-introducing-navac-vacuum-pumps/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-123-introducing-navac-vacuum-pumps/#comments</comments>        <pubDate>Wed, 22 Jun 2022 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/7b12c445-2790-363f-8a07-c933fab04dc4</guid>
                                    <description><![CDATA[<p>We welcome Warren Little, Regional Sales Manager at Williston-Allen Associates, to Torrice Talk to introduce the line of NAVAC vacuum pumps and explain why they are the premier choice for pumps.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Warren Little, Regional Sales Manager at Williston-Allen Associates, to Torrice Talk to introduce the line of NAVAC vacuum pumps and explain why they are the premier choice for pumps.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/w89dwe/Episode_123_-_Introducing_NAVAC_Vacuum_Pumps9drli.mp3" length="13540606" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Warren Little, Regional Sales Manager at Williston-Allen Associates, to Torrice Talk to introduce the line of NAVAC vacuum pumps and explain why they are the premier choice for pumps.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>730</itunes:duration>
                <itunes:episode>206</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 122 - Breaking Down the 2023 DOE Changes for Residential Equipment</title>
        <itunes:title>Episode 122 - Breaking Down the 2023 DOE Changes for Residential Equipment</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-122-breaking-down-the-2023-doe-changes-for-residential-equipment/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-122-breaking-down-the-2023-doe-changes-for-residential-equipment/#comments</comments>        <pubDate>Thu, 09 Jun 2022 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/81069f7e-cd89-3965-aed3-344f7b580f3b</guid>
                                    <description><![CDATA[<p>We welcome Chris Hoskeer, Director of Commercial Sales and Vendor Relations at S. G. Torrice, back to Torrice Talk to discuss the changes made by the US Department of Energy for residential HVAC equipment.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Chris Hoskeer, Director of Commercial Sales and Vendor Relations at S. G. Torrice, back to Torrice Talk to discuss the changes made by the US Department of Energy for residential HVAC equipment.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/r6ec3m/Episode_122_-_Breaking_Down_the_2023_DOE_Changes_for_Residential_Equipment9ctw2.mp3" length="12537911" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Chris Hoskeer, Director of Commercial Sales and Vendor Relations at S. G. Torrice, back to Torrice Talk to discuss the changes made by the US Department of Energy for residential HVAC equipment.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>660</itunes:duration>
                <itunes:episode>205</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 121: Breaking Down the 2023 DOE Changes for Commercial Equipment</title>
        <itunes:title>Episode 121: Breaking Down the 2023 DOE Changes for Commercial Equipment</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-121-breaking-down-the-2023-doe-changes-for-commercial-equipment/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-121-breaking-down-the-2023-doe-changes-for-commercial-equipment/#comments</comments>        <pubDate>Wed, 08 Jun 2022 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/070b2cb5-36f8-3c84-bf0b-af4be2cb61cf</guid>
                                    <description><![CDATA[<p>We welcome Chris Hoskeer, Director of Commercial Sales and Vendor Relations at S. G. Torrice, to Torrice Talk to break down the efficiency changes made by the US Department of Energy for commercial HVAC equipment and what it means for dealers.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Chris Hoskeer, Director of Commercial Sales and Vendor Relations at S. G. Torrice, to Torrice Talk to break down the efficiency changes made by the US Department of Energy for commercial HVAC equipment and what it means for dealers.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/jibrcj/Episode_121_-_Breaking_Down_the_2023_DOE_Changes_for_Commercial_Equipment97k5s.mp3" length="15169800" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Chris Hoskeer, Director of Commercial Sales and Vendor Relations at S. G. Torrice, to Torrice Talk to break down the efficiency changes made by the US Department of Energy for commercial HVAC equipment and what it means for dealers.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>810</itunes:duration>
                <itunes:episode>204</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 120 - Introduction to the Flair Puck Pro</title>
        <itunes:title>Episode 120 - Introduction to the Flair Puck Pro</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-120-introduction-to-the-flair-puck-pro/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-120-introduction-to-the-flair-puck-pro/#comments</comments>        <pubDate>Wed, 11 May 2022 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/0873786d-62af-30da-973d-b8994e3d5acd</guid>
                                    <description><![CDATA[<p>We welcome Johnny Anderson from Flair to Torrice Talk to introduce dealers to the Flair Puck Pro integrated control and the key features and benefits to the thermostat.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Johnny Anderson from Flair to Torrice Talk to introduce dealers to the Flair Puck Pro integrated control and the key features and benefits to the thermostat.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/vnkvmq/Episode_120_-_Introduction_to_the_Flair_Puck_Pro6lfy2.mp3" length="22050876" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Johnny Anderson from Flair to Torrice Talk to introduce dealers to the Flair Puck Pro integrated control and the key features and benefits to the thermostat.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1165</itunes:duration>
                <itunes:episode>203</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 80 - Reading System Diagnostic Information</title>
        <itunes:title>Tech Talk Episode 80 - Reading System Diagnostic Information</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-80-reading-system-diagnostic-information/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-80-reading-system-diagnostic-information/#comments</comments>        <pubDate>Thu, 28 Apr 2022 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/e254d76a-6991-3c77-9cb7-d52651cbbd22</guid>
                                    <description><![CDATA[<p>We welcome back Jacob Wright to break down what information can be seen by a dealer in diagnostics and how to read that information to make informed decisions on equipment.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Jacob Wright to break down what information can be seen by a dealer in diagnostics and how to read that information to make informed decisions on equipment.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/ay7e9v/Episode_80_-_Reading_Diagnostic_Information_from_your_Smart_Controls6id9j.mp3" length="19843613" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Jacob Wright to break down what information can be seen by a dealer in diagnostics and how to read that information to make informed decisions on equipment.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>975</itunes:duration>
                <itunes:episode>202</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 80 - Reading System Diagnostic Information</media:title></media:content>    </item>
    <item>
        <title>Episode 119 - The Future of Connected Controls &amp; Smart Home</title>
        <itunes:title>Episode 119 - The Future of Connected Controls &amp; Smart Home</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-119-the-future-of-connected-controls-smart-home/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-119-the-future-of-connected-controls-smart-home/#comments</comments>        <pubDate>Wed, 27 Apr 2022 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/6e85245a-cc14-3d40-ba77-a9542bfefbbc</guid>
                                    <description><![CDATA[<p>We welcome Carri Norton and Michael Morey from Trane Technologies to discuss the future of connected controls, smart home and the Matter standard.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Carri Norton and Michael Morey from Trane Technologies to discuss the future of connected controls, smart home and the Matter standard.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/y78c6r/Episode_119_-_The_Future_of_Connected_Controls_Smart_Home7kbpt.mp3" length="23992861" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Carri Norton and Michael Morey from Trane Technologies to discuss the future of connected controls, smart home and the Matter standard.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1235</itunes:duration>
                <itunes:episode>201</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 79 - Technical Tour of Dealer Remote Configuration</title>
        <itunes:title>Tech Talk Episode 79 - Technical Tour of Dealer Remote Configuration</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-79-technical-tour-of-dealer-remote-control/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-79-technical-tour-of-dealer-remote-control/#comments</comments>        <pubDate>Thu, 21 Apr 2022 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/f4d09914-e5ae-3adc-ac3f-3c8b1591f499</guid>
                                    <description><![CDATA[<p>We welcome back Jacob Wright from Trane Technologies to take a tour of the technical aspects of Dealer Remote Configuration and answer some of the common questions technicians have about DRC.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Jacob Wright from Trane Technologies to take a tour of the technical aspects of Dealer Remote Configuration and answer some of the common questions technicians have about DRC.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/v8mr8y/Episode_79_-_Technical_Tour_of_Dealer_Remote_Control6qfi3.mp3" length="16226927" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Jacob Wright from Trane Technologies to take a tour of the technical aspects of Dealer Remote Configuration and answer some of the common questions technicians have about DRC.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>805</itunes:duration>
                <itunes:episode>200</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 79 - Technical Tour of Dealer Remote Configuration</media:title></media:content>    </item>
    <item>
        <title>Episode 118 - Learning Dealer Remote Configuration in Dealer Diagnostics</title>
        <itunes:title>Episode 118 - Learning Dealer Remote Configuration in Dealer Diagnostics</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-118-learning-dealer-remote-configuration-in-dealer-diagnostics/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-118-learning-dealer-remote-configuration-in-dealer-diagnostics/#comments</comments>        <pubDate>Wed, 20 Apr 2022 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/d87cd449-fc37-3163-b109-06315f079006</guid>
                                    <description><![CDATA[<p>We welcome back Paul Parish from Trane Technologies to educate dealers on the use and benefits of Dealer Remote Control, known as the DRC, while working in Dealer Diagnostics with smart thermostats.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Paul Parish from Trane Technologies to educate dealers on the use and benefits of Dealer Remote Control, known as the DRC, while working in Dealer Diagnostics with smart thermostats.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/sammxp/Episode_118_-_Learning_Dealer_Remote_Configuration_in_Dealer_Diagnostics73cte.mp3" length="22221274" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Paul Parish from Trane Technologies to educate dealers on the use and benefits of Dealer Remote Control, known as the DRC, while working in Dealer Diagnostics with smart thermostats.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1145</itunes:duration>
                <itunes:episode>199</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 78 - Installation &amp; Setup Tips &amp; Tricks for Connected Controls</title>
        <itunes:title>Tech Talk Episode 78 - Installation &amp; Setup Tips &amp; Tricks for Connected Controls</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-78-installation-setup-tips-tricks-for-connected-controls/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-78-installation-setup-tips-tricks-for-connected-controls/#comments</comments>        <pubDate>Thu, 14 Apr 2022 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/d62229b2-08d9-3e50-9734-85f42a83cdfc</guid>
                                    <description><![CDATA[<p>We welcome Thomas Krugler, the Product Performance Specialist for Controls at Trane Technologies, to discuss installation and setup tips for smart thermostats. He also discusses how to work zoning into your connected controls, including his idea for "poor man's zoning" on non-communicating systems.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Thomas Krugler, the Product Performance Specialist for Controls at Trane Technologies, to discuss installation and setup tips for smart thermostats. He also discusses how to work zoning into your connected controls, including his idea for "poor man's zoning" on non-communicating systems.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/ra6zev/Episode_78_-_Installation_Setup_Tips_Tricks_for_Connected_Controls7py98.mp3" length="27139502" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Thomas Krugler, the Product Performance Specialist for Controls at Trane Technologies, to discuss installation and setup tips for smart thermostats. He also discusses how to work zoning into your connected controls, including his idea for "poor man's zoning" on non-communicating systems.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1360</itunes:duration>
                <itunes:episode>198</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 78 - Installation &amp; Setup Tips &amp; Tricks for Connected Controls</media:title></media:content>    </item>
    <item>
        <title>Episode 117: An Introduction to Smart Thermostats and the Home App</title>
        <itunes:title>Episode 117: An Introduction to Smart Thermostats and the Home App</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-117-an-introduction-to-smart-thermostats-and-the-home-app/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-117-an-introduction-to-smart-thermostats-and-the-home-app/#comments</comments>        <pubDate>Wed, 13 Apr 2022 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/6599d89a-bedc-39a3-9182-5ead57e68482</guid>
                                    <description><![CDATA[<p>We welcome Michael Morey, the Product Manager for Thermostats at Trane Technologies, to introduce the full line of smart thermostats and the Trane and American Standard Home apps and discuss how this can help dealers.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Michael Morey, the Product Manager for Thermostats at Trane Technologies, to introduce the full line of smart thermostats and the Trane and American Standard Home apps and discuss how this can help dealers.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/46ewgu/Episode_117_-_An_Introducton_to_Smart_Thermostats_and_the_Home_App84i2d.mp3" length="18928510" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Michael Morey, the Product Manager for Thermostats at Trane Technologies, to introduce the full line of smart thermostats and the Trane and American Standard Home apps and discuss how this can help dealers.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>965</itunes:duration>
                <itunes:episode>197</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 77 - Basic Setup of Dealer Diagnostics</title>
        <itunes:title>Tech Talk Episode 77 - Basic Setup of Dealer Diagnostics</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-77-basic-setup-of-dealer-diagnostics/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-77-basic-setup-of-dealer-diagnostics/#comments</comments>        <pubDate>Thu, 07 Apr 2022 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/9962c74c-8adf-3eb0-8698-0d177653696a</guid>
                                    <description><![CDATA[<p>We welcome Jacob Wright, the Technical Product Support Engineer for Diagnostics at Trane Technologies, to break down the technical aspects of setting up and using Dealer Diagnostics.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Jacob Wright, the Technical Product Support Engineer for Diagnostics at Trane Technologies, to break down the technical aspects of setting up and using Dealer Diagnostics.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/8j4h53/Episode_77_-_Basic_Setup_of_Dealer_Diagnostics8rrea.mp3" length="20393961" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Jacob Wright, the Technical Product Support Engineer for Diagnostics at Trane Technologies, to break down the technical aspects of setting up and using Dealer Diagnostics.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1035</itunes:duration>
                <itunes:episode>196</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 77 - Basic Setup of Dealer Diagnostics</media:title></media:content>    </item>
    <item>
        <title>Episode 116: Why Start Selling Connected Controls &amp; Smart Home</title>
        <itunes:title>Episode 116: Why Start Selling Connected Controls &amp; Smart Home</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-116-why-start-selling-connected-controls-smart-home/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-116-why-start-selling-connected-controls-smart-home/#comments</comments>        <pubDate>Wed, 06 Apr 2022 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/8c8bd8a4-5b6c-3269-967e-8e16330eee62</guid>
                                    <description><![CDATA[<p>We welcome Paul Parish, Digital Adoption Manager at Trane Technologies, to Torrice Talk to discuss what benefits a dealer sees when starting to offer connected controls and smart home for Trane and American Standard Heating & Air Conditioning equipment.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Paul Parish, Digital Adoption Manager at Trane Technologies, to Torrice Talk to discuss what benefits a dealer sees when starting to offer connected controls and smart home for Trane and American Standard Heating & Air Conditioning equipment.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/76baz9/Episode_116_-_Why_Start_Selling_Connected_Controls_Smart_Homeaobi6.mp3" length="27190893" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Paul Parish, Digital Adoption Manager at Trane Technologies, to Torrice Talk to discuss what benefits a dealer sees when starting to offer connected controls and smart home for Trane and American Standard Heating & Air Conditioning equipment.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1405</itunes:duration>
                <itunes:episode>195</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 115 - Introducing the Mitsubishi Electric FS Equipment Line</title>
        <itunes:title>Episode 115 - Introducing the Mitsubishi Electric FS Equipment Line</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-115-introducing-the-mitsubishi-electric-fs-equipment-line/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-115-introducing-the-mitsubishi-electric-fs-equipment-line/#comments</comments>        <pubDate>Wed, 23 Mar 2022 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/ef81d28d-ffe2-3471-b5dd-ba830266a9bf</guid>
                                    <description><![CDATA[<p>We welcome Sean Gallagher, Area Sales Manager at Mistubishi Electric, to break down the features and benefits of the FS line of equipment. </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Sean Gallagher, Area Sales Manager at Mistubishi Electric, to break down the features and benefits of the FS line of equipment. </p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/5dqct5/Episode_115_-_Introducing_the_Mitsubishi_Electric_FS_Equipment_Lineao2v0.mp3" length="17611063" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Sean Gallagher, Area Sales Manager at Mistubishi Electric, to break down the features and benefits of the FS line of equipment. ]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>938</itunes:duration>
                <itunes:episode>194</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 114 - Using Company Culture in Your Marketing</title>
        <itunes:title>Episode 114 - Using Company Culture in Your Marketing</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-114-using-company-culture-in-your-marketing/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-114-using-company-culture-in-your-marketing/#comments</comments>        <pubDate>Wed, 16 Mar 2022 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/889d7bae-728b-3487-9f5f-e09e77de5e3b</guid>
                                    <description><![CDATA[<p>We welcome back Elaina Wellstead from Change HVAC Marketing to discuss how you can foster a better company culture and use that culture in your marketing efforts.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Elaina Wellstead from Change HVAC Marketing to discuss how you can foster a better company culture and use that culture in your marketing efforts.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/d4ekyt/Episode_114_-_Using_Company_Culture_in_Your_Marketing9p989.mp3" length="19577511" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Elaina Wellstead from Change HVAC Marketing to discuss how you can foster a better company culture and use that culture in your marketing efforts.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1030</itunes:duration>
                <itunes:episode>193</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 113 - Offering Extended Warranties on Mitsubishi Electric Equipment</title>
        <itunes:title>Episode 113 - Offering Extended Warranties on Mitsubishi Electric Equipment</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-113-offering-extended-warranties-on-mitsubishi-electric-equipment/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-113-offering-extended-warranties-on-mitsubishi-electric-equipment/#comments</comments>        <pubDate>Wed, 09 Mar 2022 06:00:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/2e0110d8-94fe-3cc8-8f02-96b1135b7b1b</guid>
                                    <description><![CDATA[<p>We welcome Tim Staniels from JB Warranties to Torrice Talk to discuss the benefits of offering extended labor warranties on all your Mitsubishi Electric Heating & Air Conditioning equipment.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Tim Staniels from JB Warranties to Torrice Talk to discuss the benefits of offering extended labor warranties on all your Mitsubishi Electric Heating & Air Conditioning equipment.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/3uqg5z/Episode_113_-_Offering_Extended_Warranties_on_Mitsubishi_Electric_Equipment6v5yf.mp3" length="19206633" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Tim Staniels from JB Warranties to Torrice Talk to discuss the benefits of offering extended labor warranties on all your Mitsubishi Electric Heating & Air Conditioning equipment.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1005</itunes:duration>
                <itunes:episode>192</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 76 - Installation Tips for ERV’s</title>
        <itunes:title>Tech Talk Episode 76 - Installation Tips for ERV’s</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-76-installation-tips-for-erv-s/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-76-installation-tips-for-erv-s/#comments</comments>        <pubDate>Thu, 03 Mar 2022 06:00:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/55468bce-083c-37d4-a873-5f85e3b36131</guid>
                                    <description><![CDATA[<p>Ken Gott is back to discuss some of his tips and tricks for installing ERV's in your customers homes.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Ken Gott is back to discuss some of his tips and tricks for installing ERV's in your customers homes.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/yig5d9/Episode_76_-_Installation_Tips_for_ERV_s70v01.mp3" length="7294116" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Ken Gott is back to discuss some of his tips and tricks for installing ERV's in your customers homes.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>350</itunes:duration>
                <itunes:episode>191</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 76 - Installation Tips for ERV’s</media:title></media:content>    </item>
    <item>
        <title>Episode 112 - The Benefits of Rebranding</title>
        <itunes:title>Episode 112 - The Benefits of Rebranding</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-112-the-benefits-of-rebranding/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-112-the-benefits-of-rebranding/#comments</comments>        <pubDate>Wed, 02 Mar 2022 06:00:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/576abaf1-ff28-3cf0-b5ba-c6f091891160</guid>
                                    <description><![CDATA[<p>We welcome back Elaina Wellstead, President of Change HVAC Marketing, to continue our branding discussion by looking at the benefits that comes from rebranding your HVAC company.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Elaina Wellstead, President of Change HVAC Marketing, to continue our branding discussion by looking at the benefits that comes from rebranding your HVAC company.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/6uiawj/Episode_112_-_The_Benefits_of_Rebranding96txr.mp3" length="24652714" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Elaina Wellstead, President of Change HVAC Marketing, to continue our branding discussion by looking at the benefits that comes from rebranding your HVAC company.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1280</itunes:duration>
                <itunes:episode>190</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 111 - The Basics of Rebranding</title>
        <itunes:title>Episode 111 - The Basics of Rebranding</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-111-the-basics-of-rebranding/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-111-the-basics-of-rebranding/#comments</comments>        <pubDate>Wed, 16 Feb 2022 06:00:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/d07a3873-011f-3e5a-a658-8735705a290e</guid>
                                    <description><![CDATA[<p>We welcome Elaina Wellstead, President of Change HVAC Marketing, to Torrice Talk to discuss the basics of rebranding your HVAC company and how small changes can take your brand to the next level.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Elaina Wellstead, President of Change HVAC Marketing, to Torrice Talk to discuss the basics of rebranding your HVAC company and how small changes can take your brand to the next level.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/tnxrue/Episode_111_-_The_Basics_of_Rebrandingb08jk.mp3" length="25148689" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Elaina Wellstead, President of Change HVAC Marketing, to Torrice Talk to discuss the basics of rebranding your HVAC company and how small changes can take your brand to the next level.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1285</itunes:duration>
                <itunes:episode>189</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 110 - Updates to the Diamond Contractor Program &amp; Scorecard</title>
        <itunes:title>Episode 110 - Updates to the Diamond Contractor Program &amp; Scorecard</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-110-updates-to-the-diamond-contractor-program-scorecard/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-110-updates-to-the-diamond-contractor-program-scorecard/#comments</comments>        <pubDate>Wed, 09 Feb 2022 06:00:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/516e58ba-477e-35a1-89ed-f927c8ef10cf</guid>
                                    <description><![CDATA[<p>We welcome Matt Tilas, Area Sales Manager in New Hampshire and Maine with Mitsubishi Electric Heating & Air Conditioning, to Torrice Talk to discuss changes and updates made in 2022 to the Diamond Contractor program and program scorecard.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Matt Tilas, Area Sales Manager in New Hampshire and Maine with Mitsubishi Electric Heating & Air Conditioning, to Torrice Talk to discuss changes and updates made in 2022 to the Diamond Contractor program and program scorecard.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/nfp49a/Episode_110_-_Updates_to_the_Diamond_Contractor_Program_Scorecard6p317.mp3" length="21961835" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Matt Tilas, Area Sales Manager in New Hampshire and Maine with Mitsubishi Electric Heating & Air Conditioning, to Torrice Talk to discuss changes and updates made in 2022 to the Diamond Contractor program and program scorecard.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1140</itunes:duration>
                <itunes:episode>188</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 109 - Targeted Hiring Campaigns with SearchKings</title>
        <itunes:title>Episode 109 - Targeted Hiring Campaigns with SearchKings</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-109-targeted-hiring-campaigns-with-searchkings/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-109-targeted-hiring-campaigns-with-searchkings/#comments</comments>        <pubDate>Wed, 02 Feb 2022 06:00:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/7755f952-e684-34cc-8b12-b0a8876ae5dd</guid>
                                    <description><![CDATA[<p>We welcome Lorne Sederoff, VP of Training and Channel Development, and Mimi Valentim, Account Executive, from SearchKings to Torrice Talk to discuss targeted hiring campaigns with SearchKings and how these campaigns can benefit your HVAC company.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Lorne Sederoff, VP of Training and Channel Development, and Mimi Valentim, Account Executive, from SearchKings to Torrice Talk to discuss targeted hiring campaigns with SearchKings and how these campaigns can benefit your HVAC company.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/m7cp5g/Episode_109_-_Targeting_Potential_New_Employees_with_SearchKings9pdjt.mp3" length="28639144" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Lorne Sederoff, VP of Training and Channel Development, and Mimi Valentim, Account Executive, from SearchKings to Torrice Talk to discuss targeted hiring campaigns with SearchKings and how these campaigns can benefit your HVAC company.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1485</itunes:duration>
                <itunes:episode>187</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 75 - Preparing for a Technical Support Call</title>
        <itunes:title>Tech Talk Episode 75 - Preparing for a Technical Support Call</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-75-preparing-for-a-technical-support-call/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-75-preparing-for-a-technical-support-call/#comments</comments>        <pubDate>Thu, 27 Jan 2022 06:00:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/47cb9862-5b9a-3c43-94b9-392f2b013b03</guid>
                                    <description><![CDATA[<p>We welcome back Ken Gott to walk through what information is needed from the field before starting a technical support call with a member of our team.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Ken Gott to walk through what information is needed from the field before starting a technical support call with a member of our team.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/cq2uya/Episode_75_-_Preparing_for_a_Technical_Support_Callatedi.mp3" length="7013957" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Ken Gott to walk through what information is needed from the field before starting a technical support call with a member of our team.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>340</itunes:duration>
                <itunes:episode>186</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 75 - Preparing for a Technical Support Call</media:title></media:content>    </item>
    <item>
        <title>Episode 108 - Changes to Google &amp; Google Local Services in 2022</title>
        <itunes:title>Episode 108 - Changes to Google &amp; Google Local Services in 2022</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-108-changes-to-google-google-local-services-in-2022/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-108-changes-to-google-google-local-services-in-2022/#comments</comments>        <pubDate>Wed, 26 Jan 2022 08:07:12 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/b2a09846-390a-3922-891e-caff3bfab8eb</guid>
                                    <description><![CDATA[<p>We welcome back Lorne Sederoff, VP of Training and Channel Development at SearchKings, to discuss changes being made to the Google Local Services platform and how you can take advantage of these changes to help your standing on Google.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Lorne Sederoff, VP of Training and Channel Development at SearchKings, to discuss changes being made to the Google Local Services platform and how you can take advantage of these changes to help your standing on Google.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/mpvh3i/Episode_108_-_Changes_to_Google_Google_Local_Services_in_20229ltay.mp3" length="24529165" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Lorne Sederoff, VP of Training and Channel Development at SearchKings, to discuss changes being made to the Google Local Services platform and how you can take advantage of these changes to help your standing on Google.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1200</itunes:duration>
                <itunes:episode>185</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 74 - The Dos &amp; Don’ts of Flex Duct Installation</title>
        <itunes:title>Tech Talk Episode 74 - The Dos &amp; Don’ts of Flex Duct Installation</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-74-the-dos-don-ts-of-flex-duct-installation/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-74-the-dos-don-ts-of-flex-duct-installation/#comments</comments>        <pubDate>Thu, 20 Jan 2022 06:00:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/3d841a43-6d23-3c07-8f43-ab81367db1fa</guid>
                                    <description><![CDATA[<p>We welcome Ken Gott to Torrice Tech Talk to give his dos and don'ts along with installation tips for the installation of flex duct.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Ken Gott to Torrice Tech Talk to give his dos and don'ts along with installation tips for the installation of flex duct.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/fijgac/Episode_74_-_The_Dos_Don_ts_of_Flex_Duct_Installationb2jsc.mp3" length="6959923" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Ken Gott to Torrice Tech Talk to give his dos and don'ts along with installation tips for the installation of flex duct.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>335</itunes:duration>
                <itunes:episode>184</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 74 - The Dos &amp; Don’ts of Flex Duct Installation</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 73 - Performing a Triple Evacuation</title>
        <itunes:title>Tech Talk Episode 73 - Performing a Triple Evacuation</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-73-performing-a-triple-evacuation/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-73-performing-a-triple-evacuation/#comments</comments>        <pubDate>Thu, 13 Jan 2022 06:00:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/eb369d24-ab54-3ff7-bbd5-72bcb9879aa1</guid>
                                    <description><![CDATA[<p>We welcome back Russell Lattime to discuss how to properly perform a triple evacuation and why it is so important.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Russell Lattime to discuss how to properly perform a triple evacuation and why it is so important.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/uvfuxx/Episode_73_-_Performing_a_Triple_Evacuation82twv.mp3" length="8447061" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Russell Lattime to discuss how to properly perform a triple evacuation and why it is so important.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>420</itunes:duration>
                <itunes:episode>183</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 73 - Performing a Triple Evacuation</media:title></media:content>    </item>
    <item>
        <title>Episode 107: An Introduction to Insperity</title>
        <itunes:title>Episode 107: An Introduction to Insperity</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-107-an-introduction-to-insperity/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-107-an-introduction-to-insperity/#comments</comments>        <pubDate>Wed, 22 Dec 2021 09:09:34 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/6f18da1b-9e89-3492-bf5e-9fd4448b70c7</guid>
                                    <description><![CDATA[<p>We welcome Kyle Oliver from Insperity to Torrice Talk to discuss what benefits TCS and Customer Care dealers can leverage by using the Insperity ancillary benefit on their Elite Dealer Program benefits.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Kyle Oliver from Insperity to Torrice Talk to discuss what benefits TCS and Customer Care dealers can leverage by using the Insperity ancillary benefit on their Elite Dealer Program benefits.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/2p94ju/Episode_107_-_An_Introduction_to_Insperitybpqhf.mp3" length="20454643" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Kyle Oliver from Insperity to Torrice Talk to discuss what benefits TCS and Customer Care dealers can leverage by using the Insperity ancillary benefit on their Elite Dealer Program benefits.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1035</itunes:duration>
                <itunes:episode>182</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 106 - Changes &amp; Updates to the Customer Care &amp; TCS Programs</title>
        <itunes:title>Episode 106 - Changes &amp; Updates to the Customer Care &amp; TCS Programs</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-106-changes-updates-to-the-customer-care-tcs-programs/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-106-changes-updates-to-the-customer-care-tcs-programs/#comments</comments>        <pubDate>Wed, 08 Dec 2021 06:00:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/09cf08cf-90ee-3b0e-8ca6-037a33fe026d</guid>
                                    <description><![CDATA[<p>We welcome in Richard Rojo, the Elite Dealer Program Leader at Trane Technologies, to discuss the changes, updates and new benefits to the American Standard Customer Care and Trane TCS Elite Dealer Programs for 2022.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome in Richard Rojo, the Elite Dealer Program Leader at Trane Technologies, to discuss the changes, updates and new benefits to the American Standard Customer Care and Trane TCS Elite Dealer Programs for 2022.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/jk32hb/Episode_106_-_Changes_Updates_to_the_Customer_Care_TCS_Programsb4dqi.mp3" length="24759541" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome in Richard Rojo, the Elite Dealer Program Leader at Trane Technologies, to discuss the changes, updates and new benefits to the American Standard Customer Care and Trane TCS Elite Dealer Programs for 2022.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1275</itunes:duration>
                <itunes:episode>181</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 105: Introducing the New SGTorrice.com</title>
        <itunes:title>Episode 105: Introducing the New SGTorrice.com</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-105-introducing-the-new-sgtorricecom/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-105-introducing-the-new-sgtorricecom/#comments</comments>        <pubDate>Wed, 01 Dec 2021 06:00:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/afa05cfa-c663-3442-b7ce-d5b6b1a2df82</guid>
                                    <description><![CDATA[<p>We are back with a special announcement about the new SGTorrice.com. Matt LaPan walks you through our new, more complete website and mobile app features.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We are back with a special announcement about the new SGTorrice.com. Matt LaPan walks you through our new, more complete website and mobile app features.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/myddy7/Episode_105_-_Introducing_the_New_SGTorrice7br21.mp3" length="6118585" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We are back with a special announcement about the new SGTorrice.com. Matt LaPan walks you through our new, more complete website and mobile app features.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>355</itunes:duration>
                <itunes:episode>180</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 104: Commercial Applications for the REME Halo &amp; PHI Equipment</title>
        <itunes:title>Episode 104: Commercial Applications for the REME Halo &amp; PHI Equipment</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-104-commercial-applications-for-the-reme-halo-phi-equipment/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-104-commercial-applications-for-the-reme-halo-phi-equipment/#comments</comments>        <pubDate>Wed, 11 Aug 2021 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/9e78913a-48fb-3423-80c5-7facd18f1d4c</guid>
                                    <description><![CDATA[<p>We welcome back Jim Cherubini from Northway Group to discuss commercial indoor air quality applications for the REME Halo as well as other PHI-action IAQ equipment.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Jim Cherubini from Northway Group to discuss commercial indoor air quality applications for the REME Halo as well as other PHI-action IAQ equipment.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/hsk3t7/Episode_104_-_Commercial_Applications_for_the_REME_Haloabhvt.mp3" length="14098617" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Jim Cherubini from Northway Group to discuss commercial indoor air quality applications for the REME Halo as well as other PHI-action IAQ equipment.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>813</itunes:duration>
                <itunes:episode>179</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 72 - Setting Up Accessories on Mitsubishi Electric Equipment Using a CN24 Relay Kit</title>
        <itunes:title>Tech Talk Episode 72 - Setting Up Accessories on Mitsubishi Electric Equipment Using a CN24 Relay Kit</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-72-setting-up-accessories-on-mitsubishi-electric-equipment-using-a-cn24-relay-kit/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-72-setting-up-accessories-on-mitsubishi-electric-equipment-using-a-cn24-relay-kit/#comments</comments>        <pubDate>Thu, 05 Aug 2021 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/3d247ab7-2c81-3fa5-b473-85d847ecc692</guid>
                                    <description><![CDATA[<p>We welcome back Phil Valpey to discuss how to add accessories such as a humidifier or ERV to your Mitsubishi Electric Heating & Air Conditioning equipment by using a CN24 Relay Kit.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Phil Valpey to discuss how to add accessories such as a humidifier or ERV to your Mitsubishi Electric Heating & Air Conditioning equipment by using a CN24 Relay Kit.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/9ddqst/Episode_72_-_Setting_Up_Accessories_on_Mitsubishi_Electric_Equipment_Using_a_CN24_Relay_Kit9hc2c.mp3" length="12084449" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Phil Valpey to discuss how to add accessories such as a humidifier or ERV to your Mitsubishi Electric Heating & Air Conditioning equipment by using a CN24 Relay Kit.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>660</itunes:duration>
                <itunes:episode>178</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 103: Exploring The Benefits of Working With EGIA</title>
        <itunes:title>Episode 103: Exploring The Benefits of Working With EGIA</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-103-exploring-the-benefits-of-working-with-egia/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-103-exploring-the-benefits-of-working-with-egia/#comments</comments>        <pubDate>Wed, 28 Jul 2021 08:10:03 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/7cc03078-5fc4-3a6d-ae04-6afa44b6dcbc</guid>
                                    <description><![CDATA[<p>We welcome Jeff Matulich, VP of Marketing at EGIA, to Torrice Talk to discuss what EGIA offers HVAC contractors and how it can help grow your business. We also have an exciting show announcement related to EGIA's EPIC2021 event.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Jeff Matulich, VP of Marketing at EGIA, to Torrice Talk to discuss what EGIA offers HVAC contractors and how it can help grow your business. We also have an exciting show announcement related to EGIA's EPIC2021 event.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/hc76k7/Episode_103_-_Exploring_The_Benefits_of_Working_With_EGIA7been.mp3" length="20573076" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Jeff Matulich, VP of Marketing at EGIA, to Torrice Talk to discuss what EGIA offers HVAC contractors and how it can help grow your business. We also have an exciting show announcement related to EGIA's EPIC2021 event.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1130</itunes:duration>
                <itunes:episode>177</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 71: Advanced Checks for Failing Mitsubishi Electric Systems</title>
        <itunes:title>Tech Talk Episode 71: Advanced Checks for Failing Mitsubishi Electric Systems</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-71-advanced-checks-for-failing-mitsubishi-electric-systems/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-71-advanced-checks-for-failing-mitsubishi-electric-systems/#comments</comments>        <pubDate>Thu, 22 Jul 2021 05:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/5be023e9-244d-3d59-abd2-ba262705ed17</guid>
                                    <description><![CDATA[<p>Phil Valpey is back to take you through more advanced checks on failing Mitsubishi Electric Heating & Air Conditioning equipment</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Phil Valpey is back to take you through more advanced checks on failing Mitsubishi Electric Heating & Air Conditioning equipment</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/acpty7/Episode_71_-_Advanced_Checks_for_Failing_Mitsubishi_Electric_Systems9izjr.mp3" length="13806936" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Phil Valpey is back to take you through more advanced checks on failing Mitsubishi Electric Heating & Air Conditioning equipment]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>805</itunes:duration>
                <itunes:episode>176</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 71: Advanced Checks for Failing Mitsubishi Electric Systems</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 70: Common Checks for Failing Mitsubishi Electric Systems</title>
        <itunes:title>Tech Talk Episode 70: Common Checks for Failing Mitsubishi Electric Systems</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-70-common-checks-for-failing-mitsubishi-electric-systems/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-70-common-checks-for-failing-mitsubishi-electric-systems/#comments</comments>        <pubDate>Thu, 08 Jul 2021 08:32:20 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/16688962-36dd-3e51-8374-897425be777d</guid>
                                    <description><![CDATA[<p>Phil Valpey is back on Tech Talk to give you some of the common checks to make when you experience a failing Mitsubishi Electric Heating & Air Conditioning system in the field.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Phil Valpey is back on Tech Talk to give you some of the common checks to make when you experience a failing Mitsubishi Electric Heating & Air Conditioning system in the field.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/dbx2yd/Episode_70_-_Common_Checks_for_Failing_Mitsubishi_Electric_Systems96pot.mp3" length="10181336" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Phil Valpey is back on Tech Talk to give you some of the common checks to make when you experience a failing Mitsubishi Electric Heating & Air Conditioning system in the field.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>585</itunes:duration>
                <itunes:episode>175</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 70: Common Checks for Failing Mitsubishi Electric Systems</media:title></media:content>    </item>
    <item>
        <title>Episode 102: Integrating Your Quickbooks Data with Service Fusion and Baytek</title>
        <itunes:title>Episode 102: Integrating Your Quickbooks Data with Service Fusion and Baytek</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-102-integrating-your-quickbooks-data-with-servicefusion-and-baytek/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-102-integrating-your-quickbooks-data-with-servicefusion-and-baytek/#comments</comments>        <pubDate>Wed, 07 Jul 2021 08:17:52 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/d1b85077-3e95-35ae-b63c-f151e3746239</guid>
                                    <description><![CDATA[<p>We welcome Jordan Bostic, the Partner Development Manager at Service Fusion as well as Judy Thornell, the President of Baytek, to discuss how Service Fusion has fully integrated their software with Quickbooks and how they work with Baytek to ensure a quick, seamless onboarding process for Quickbooks.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Jordan Bostic, the Partner Development Manager at Service Fusion as well as Judy Thornell, the President of Baytek, to discuss how Service Fusion has fully integrated their software with Quickbooks and how they work with Baytek to ensure a quick, seamless onboarding process for Quickbooks.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/dcmy3n/Episode_102_-_Integrating_Your_Quickbooks_Data_with_ServiceFusion_and_Baytek9nwes.mp3" length="19535376" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Jordan Bostic, the Partner Development Manager at Service Fusion as well as Judy Thornell, the President of Baytek, to discuss how Service Fusion has fully integrated their software with Quickbooks and how they work with Baytek to ensure a quick, seamless onboarding process for Quickbooks.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1090</itunes:duration>
                <itunes:episode>174</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 101: An Introduction to the Field Edge Platform</title>
        <itunes:title>Episode 101: An Introduction to the Field Edge Platform</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-101-an-introduction-to-the-field-edge-platform/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-101-an-introduction-to-the-field-edge-platform/#comments</comments>        <pubDate>Wed, 16 Jun 2021 08:15:08 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/e8b1ee91-0ec5-3dd9-a0eb-12e98043953f</guid>
                                    <description><![CDATA[<p>We welcome Jacob Kingdon and Dylan Walden from FieldEdge to discuss the FieldEdge Field Service Management platform and some of the advantages HVAC contractors have when switching to FieldEdge.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Jacob Kingdon and Dylan Walden from FieldEdge to discuss the FieldEdge Field Service Management platform and some of the advantages HVAC contractors have when switching to FieldEdge.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/y2hs7k/Episode_101_-_An_Introduction_to_the_Field_Edge_Platformb36du.mp3" length="21865400" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Jacob Kingdon and Dylan Walden from FieldEdge to discuss the FieldEdge Field Service Management platform and some of the advantages HVAC contractors have when switching to FieldEdge.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1225</itunes:duration>
                <itunes:episode>173</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 100: The Best of Torrice Talk's 100 Episodes</title>
        <itunes:title>Episode 100: The Best of Torrice Talk's 100 Episodes</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-100-the-best-of-torrice-talks-100-episodes/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-100-the-best-of-torrice-talks-100-episodes/#comments</comments>        <pubDate>Wed, 09 Jun 2021 08:11:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/27d84ba5-773d-3f8d-9640-2700bca1081d</guid>
                                    <description><![CDATA[<p>We celebrate 100 episodes of Torrice Talk by looking back at some of the best moments in podcast history.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We celebrate 100 episodes of Torrice Talk by looking back at some of the best moments in podcast history.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/8w3rkz/Episode_100_-_The_Best_of_Torrice_Talks_100_Episodes65xrn.mp3" length="7858960" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We celebrate 100 episodes of Torrice Talk by looking back at some of the best moments in podcast history.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>425</itunes:duration>
                <itunes:episode>172</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 69: A Deep Dive Into Spin Fin Coil Technology</title>
        <itunes:title>Tech Talk Episode 69: A Deep Dive Into Spin Fin Coil Technology</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-69-a-deep-dive-into-spin-fin-coil-technology/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-69-a-deep-dive-into-spin-fin-coil-technology/#comments</comments>        <pubDate>Thu, 03 Jun 2021 08:20:03 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/cb7eb686-edcd-38f0-bacb-f871372a2a4a</guid>
                                    <description><![CDATA[<p>We welcome Ray Rite from Trane Technologies to take a deeper look at spine fin technology and how Trane Technologies is using the technology to make a better, more efficient product.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Ray Rite from Trane Technologies to take a deeper look at spine fin technology and how Trane Technologies is using the technology to make a better, more efficient product.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/3aqr5g/Episode_69_-_A_Deep_Dive_Into_Spinfin_Technologya84ql.mp3" length="13405201" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Ray Rite from Trane Technologies to take a deeper look at spine fin technology and how Trane Technologies is using the technology to make a better, more efficient product.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>765</itunes:duration>
                <itunes:episode>171</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 99: Ductless IAQ Solutions Using PHI</title>
        <itunes:title>Episode 99: Ductless IAQ Solutions Using PHI</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-99-ductless-iaq-solutions-using-phi/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-99-ductless-iaq-solutions-using-phi/#comments</comments>        <pubDate>Wed, 02 Jun 2021 07:59:44 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/ad294212-ef19-38c9-abaa-b2a8c82ed81e</guid>
                                    <description><![CDATA[<p>We welcome back Jim Cherubini from Northway group to discuss an IAQ solution for ductless minisplits using PHI, the same action as the REME Halo.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Jim Cherubini from Northway group to discuss an IAQ solution for ductless minisplits using PHI, the same action as the REME Halo.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/ascyub/Episode_99_-_Ductless_IAQ_Solutions_Using_PHI76dxm.mp3" length="8897531" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Jim Cherubini from Northway group to discuss an IAQ solution for ductless minisplits using PHI, the same action as the REME Halo.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>485</itunes:duration>
                <itunes:episode>170</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 68: An Introduction to the Symbio 700 Commercial Control</title>
        <itunes:title>Tech Talk Episode 68: An Introduction to the Symbio 700 Commercial Control</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-68-an-introduction-to-the-symbio-700-commercial-control/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-68-an-introduction-to-the-symbio-700-commercial-control/#comments</comments>        <pubDate>Thu, 20 May 2021 08:14:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/efdb762c-ace5-3474-9c80-2408df141ddf</guid>
                                    <description><![CDATA[<p>We welcome in Ken Gott to have our first discussion on the new Symbio 700 commercial control.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome in Ken Gott to have our first discussion on the new Symbio 700 commercial control.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/7p8m2r/Episode_68_-_An_Introduction_to_the_Symbio_700_Commercial_Control7uv1e.mp3" length="6436314" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome in Ken Gott to have our first discussion on the new Symbio 700 commercial control.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>350</itunes:duration>
                <itunes:episode>169</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 98: Using Google Posts</title>
        <itunes:title>Episode 98: Using Google Posts</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-98-using-google-posts/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-98-using-google-posts/#comments</comments>        <pubDate>Wed, 19 May 2021 08:13:27 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/ab94c08a-df9f-307d-9554-358c62c0ccbe</guid>
                                    <description><![CDATA[<p>We welcome in Amanda Woolums from The DAC Group to discuss what Google Posts are, how to use Google Posts and how they can help your Google ranking in local search.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome in Amanda Woolums from The DAC Group to discuss what Google Posts are, how to use Google Posts and how they can help your Google ranking in local search.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/a6zctq/Episode_98_-_Using_Google_Posts709lw.mp3" length="11180840" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome in Amanda Woolums from The DAC Group to discuss what Google Posts are, how to use Google Posts and how they can help your Google ranking in local search.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>630</itunes:duration>
                <itunes:episode>168</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 67: Troubleshooting Expansion Valves</title>
        <itunes:title>Tech Talk Episode 67: Troubleshooting Expansion Valves</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-67-troubleshooting-expansion-valves/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-67-troubleshooting-expansion-valves/#comments</comments>        <pubDate>Thu, 13 May 2021 08:39:11 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/83ce6b3a-e127-3a9e-97d7-78a2a98ba78e</guid>
                                    <description><![CDATA[<p>We welcome back Phil Valpey to discuss troubleshooting thermostatic expansion valves - better known as TXV's - and electronic expansion valves - better known as EEV's or LEV's.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Phil Valpey to discuss troubleshooting thermostatic expansion valves - better known as TXV's - and electronic expansion valves - better known as EEV's or LEV's.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/xj5uj7/Episode_67_-_Troubleshooting_Expansion_Valvesb7eag.mp3" length="14857486" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Phil Valpey to discuss troubleshooting thermostatic expansion valves - better known as TXV's - and electronic expansion valves - better known as EEV's or LEV's.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>855</itunes:duration>
                <itunes:episode>167</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 67: Troubleshooting Expansion Valves</media:title></media:content>    </item>
    <item>
        <title>Episode 97: Massachusetts Venting Pipe Code Change Details</title>
        <itunes:title>Episode 97: Massachusetts Venting Pipe Code Change Details</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-97-massachusetts-venting-pipe-code-change-details/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-97-massachusetts-venting-pipe-code-change-details/#comments</comments>        <pubDate>Wed, 12 May 2021 09:21:08 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/385c94f4-72ac-32f7-92e4-0049a1e4f635</guid>
                                    <description><![CDATA[<p>We welcome on Doug Hamilton to discuss the recent announcement from the Massachusetts Board of State Examiners of Plumbers and Gas Fitters to Fuel Gas Code, 248 CMR 5.00, impacting the materials that can be used for the venting of appliances by stating, "The only plastic piping which may be used for venting appliances shall be CPVC, polypropylene, and other pipes which have been product-accepted for that purpose by the Board."</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome on Doug Hamilton to discuss the recent announcement from the Massachusetts Board of State Examiners of Plumbers and Gas Fitters to Fuel Gas Code, 248 CMR 5.00, impacting the materials that can be used for the venting of appliances by stating, "The only plastic piping which may be used for venting appliances shall be CPVC, polypropylene, and other pipes which have been <em>product-accepted</em> for that purpose by the Board."</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/s7gceu/Episode_97_-_Massachusetts_Venting_Pipe_Code_Change_Detailsbg4r7.mp3" length="8245136" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome on Doug Hamilton to discuss the recent announcement from the Massachusetts Board of State Examiners of Plumbers and Gas Fitters to Fuel Gas Code, 248 CMR 5.00, impacting the materials that can be used for the venting of appliances by stating, "The only plastic piping which may be used for venting appliances shall be CPVC, polypropylene, and other pipes which have been product-accepted for that purpose by the Board."]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>440</itunes:duration>
                <itunes:episode>166</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 66: Proper Line Set Installation Practices</title>
        <itunes:title>Tech Talk Episode 66: Proper Line Set Installation Practices</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-66-proper-line-set-installation-practices/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-66-proper-line-set-installation-practices/#comments</comments>        <pubDate>Thu, 06 May 2021 09:29:44 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/cf55c4ea-60fe-3b89-ad53-33b2525b8e2e</guid>
                                    <description><![CDATA[<p>Mark Guenthner is back, this week discussing proper installation practices for line sets in both unitary and ductless equipment.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Mark Guenthner is back, this week discussing proper installation practices for line sets in both unitary and ductless equipment.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/yg8hrk/Episode_66_Proper_Line_Set_Installation_Practices8s3pt.mp3" length="7326232" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Mark Guenthner is back, this week discussing proper installation practices for line sets in both unitary and ductless equipment.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>395</itunes:duration>
                <itunes:episode>165</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 66: Proper Line Set Installation Practices</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 65: Proper Duct Installation Practices</title>
        <itunes:title>Tech Talk Episode 65: Proper Duct Installation Practices</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-65-proper-duct-installation-practices/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-65-proper-duct-installation-practices/#comments</comments>        <pubDate>Thu, 29 Apr 2021 08:49:27 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/2d3ac460-e2cf-3a14-b59e-94b1250826ec</guid>
                                    <description><![CDATA[<p>We welcome back Mark Guenthner to give his insight into proper duct installation practices and how good ductwork installation can make or break your next job.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Mark Guenthner to give his insight into proper duct installation practices and how good ductwork installation can make or break your next job.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/t2g3ti/Episode_65_-_Proper_Duct_Installation_Practices64fd2.mp3" length="9176125" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Mark Guenthner to give his insight into proper duct installation practices and how good ductwork installation can make or break your next job.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>480</itunes:duration>
                <itunes:episode>164</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 65: Proper Duct Installation Practices</media:title></media:content>    </item>
    <item>
        <title>Episode 96: Relative Humidity &amp; Viruses</title>
        <itunes:title>Episode 96: Relative Humidity &amp; Viruses</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-96-relative-humidity-viruses/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-96-relative-humidity-viruses/#comments</comments>        <pubDate>Wed, 28 Apr 2021 06:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/484c2f15-a1ab-31d4-803c-153baa3d4848</guid>
                                    <description><![CDATA[<p>We welcome back Marc Marchillo from Aprilaire to discuss how viruses react in humidity and how having the proper relative humidity in your space can help slow the spread of viruses.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Marc Marchillo from Aprilaire to discuss how viruses react in humidity and how having the proper relative humidity in your space can help slow the spread of viruses.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/a5apys/Episode_96_-_Relative_Humidity_Virusesan23s.mp3" length="22339957" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Marc Marchillo from Aprilaire to discuss how viruses react in humidity and how having the proper relative humidity in your space can help slow the spread of viruses.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1200</itunes:duration>
                <itunes:episode>163</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 64: Proper Installation &amp; Maintenance Practices for Anden Dehumidifiers</title>
        <itunes:title>Tech Talk Episode 64: Proper Installation &amp; Maintenance Practices for Anden Dehumidifiers</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-64-proper-installation-maintenance-practices-for-anden-dehumidifiers/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-64-proper-installation-maintenance-practices-for-anden-dehumidifiers/#comments</comments>        <pubDate>Thu, 22 Apr 2021 08:23:04 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/022b9e3d-6f8b-332c-855e-4ff737da75a3</guid>
                                    <description><![CDATA[<p>We welcome back Randy Lenz from Anden to give an overview of proper installation and maintenance practices for Anden dehumidifiers when installed in a grow room.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Randy Lenz from Anden to give an overview of proper installation and maintenance practices for Anden dehumidifiers when installed in a grow room.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/tfpfnh/Episode_64_-_Proper_Installation_Maintenance_Practices_for_Anden_Dehumidifiers7mtir.mp3" length="11582216" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Randy Lenz from Anden to give an overview of proper installation and maintenance practices for Anden dehumidifiers when installed in a grow room.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>470</itunes:duration>
                <itunes:episode>162</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 64: Proper Installation &amp; Maintenance Practices for Anden Dehumidifiers</media:title></media:content>    </item>
    <item>
        <title>Episode 95: A Deep Dive Into the Anden Dehumidifier Line</title>
        <itunes:title>Episode 95: A Deep Dive Into the Anden Dehumidifier Line</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-95-a-deep-dive-into-the-anden-dehumidifier-line/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-95-a-deep-dive-into-the-anden-dehumidifier-line/#comments</comments>        <pubDate>Wed, 21 Apr 2021 08:23:32 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/ef87791b-de18-35af-9399-f41f3fe337b9</guid>
                                    <description><![CDATA[<p>We take a deeper look at the full line of Anden dehumidifiers with Randy Lenz, the Product Application Engineer at Anden.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We take a deeper look at the full line of Anden dehumidifiers with Randy Lenz, the Product Application Engineer at Anden.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/erv9m3/Episode_95_-_A_Deep_Dive_Into_the_Anden_Dehumidifier_Line94fhq.mp3" length="24498370" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We take a deeper look at the full line of Anden dehumidifiers with Randy Lenz, the Product Application Engineer at Anden.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1010</itunes:duration>
                <itunes:episode>161</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 63 - An Introduction to Anden's VLGR Technology</title>
        <itunes:title>Tech Talk Episode 63 - An Introduction to Anden's VLGR Technology</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-63-an-introduction-to-andens-vlgr-technology/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-63-an-introduction-to-andens-vlgr-technology/#comments</comments>        <pubDate>Thu, 15 Apr 2021 08:29:58 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/46f765f7-b2e7-3e32-a6e5-33c3a41ae904</guid>
                                    <description><![CDATA[<p>We continue our Anden discussion by welcoming in Chip Seidel, Director of Operations at Anden, to introduce their proprietary VLGR technology and explain how variable low grain refrigerant can lead to a better dehumidifier for any grow room.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We continue our Anden discussion by welcoming in Chip Seidel, Director of Operations at Anden, to introduce their proprietary VLGR technology and explain how variable low grain refrigerant can lead to a better dehumidifier for any grow room.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/2ei7ar/Episode_63_-_An_Introduction_to_Anden_s_VLGR_Technology8y5j2.mp3" length="19862798" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We continue our Anden discussion by welcoming in Chip Seidel, Director of Operations at Anden, to introduce their proprietary VLGR technology and explain how variable low grain refrigerant can lead to a better dehumidifier for any grow room.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>815</itunes:duration>
                <itunes:episode>160</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 94: An Introduction to the Anden Dehumidifier &amp; Humidifier Line</title>
        <itunes:title>Episode 94: An Introduction to the Anden Dehumidifier &amp; Humidifier Line</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-94-an-introduction-to-the-anden-dehumidifier-humidifier-line/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-94-an-introduction-to-the-anden-dehumidifier-humidifier-line/#comments</comments>        <pubDate>Wed, 14 Apr 2021 08:10:17 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/fe0f31c5-9edd-3f7f-b4a5-5b6a15c031fc</guid>
                                    <description><![CDATA[<p>We introduce the Anden line of grow room optimized dehumidifiers and humidifiers by welcoming East Coast Regional Manager at Anden, Victoria Aceves to Torrice Talk. She discusses what important differences go into the Anden line to ensure it is the ideal application for grow rooms and cultivation.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We introduce the Anden line of grow room optimized dehumidifiers and humidifiers by welcoming East Coast Regional Manager at Anden, Victoria Aceves to Torrice Talk. She discusses what important differences go into the Anden line to ensure it is the ideal application for grow rooms and cultivation.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/wbzpuu/Episode_94_-_An_Introduction_to_the_Anden_Dehumidifier_Humidifier_Line8y3qs.mp3" length="20299149" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We introduce the Anden line of grow room optimized dehumidifiers and humidifiers by welcoming East Coast Regional Manager at Anden, Victoria Aceves to Torrice Talk. She discusses what important differences go into the Anden line to ensure it is the ideal application for grow rooms and cultivation.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>835</itunes:duration>
                <itunes:episode>159</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 62: Preparing Your Rooftop Units for Summer</title>
        <itunes:title>Tech Talk Episode 62: Preparing Your Rooftop Units for Summer</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-62-preparing-your-rooftop-units-for-summer/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-62-preparing-your-rooftop-units-for-summer/#comments</comments>        <pubDate>Thu, 08 Apr 2021 08:07:31 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/af9a9985-bcb1-38b1-bd37-dc2f491dc0b7</guid>
                                    <description><![CDATA[<p>We welcome back Ken Gott to discuss tips for yearly maintenance and system checks you should be making when preparing commercial rooftop units for summer.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Ken Gott to discuss tips for yearly maintenance and system checks you should be making when preparing commercial rooftop units for summer.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/55ivre/Episode_62_-_Preparing_Your_Rooftop_Units_for_Summer9wo8p.mp3" length="9782228" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Ken Gott to discuss tips for yearly maintenance and system checks you should be making when preparing commercial rooftop units for summer.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>395</itunes:duration>
                <itunes:episode>158</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 62: Preparing Your Rooftop Units for Summer</media:title></media:content>    </item>
    <item>
        <title>Episode 93: Discussing Whole Home Dehumidification</title>
        <itunes:title>Episode 93: Discussing Whole Home Dehumidification</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-93-discussing-whole-home-dehumidification/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-93-discussing-whole-home-dehumidification/#comments</comments>        <pubDate>Wed, 07 Apr 2021 08:08:54 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/e00752e2-0b40-3258-8354-e83689d37b4d</guid>
                                    <description><![CDATA[<p>We welcome Marc Marchillo, Corporate Training Manager at Aprilaire, to discuss the benefits of whole home dehumidification and how Aprilaire can help you start selling more dehumidifiers.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Marc Marchillo, Corporate Training Manager at Aprilaire, to discuss the benefits of whole home dehumidification and how Aprilaire can help you start selling more dehumidifiers.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/pdbqac/Episode_93_-_Discussing_Whole_Home_Dehumidificationb5mb2.mp3" length="26538423" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Marc Marchillo, Corporate Training Manager at Aprilaire, to discuss the benefits of whole home dehumidification and how Aprilaire can help you start selling more dehumidifiers.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1095</itunes:duration>
                <itunes:episode>157</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 61: Stock Your Tech Bag for Cooling Season</title>
        <itunes:title>Tech Talk Episode 61: Stock Your Tech Bag for Cooling Season</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-61-stock-your-tech-bag-for-cooling-season/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-61-stock-your-tech-bag-for-cooling-season/#comments</comments>        <pubDate>Fri, 02 Apr 2021 07:35:21 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/2763b174-c811-3854-b59b-9a7ae70ac69a</guid>
                                    <description><![CDATA[<p>We continue our discussion on stocking up for cooling season by welcoming in John Souza from S. G. Torrice to talk about what needs to be taken out of your bag, and what needs to go in to work on cooling equipment.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We continue our discussion on stocking up for cooling season by welcoming in John Souza from S. G. Torrice to talk about what needs to be taken out of your bag, and what needs to go in to work on cooling equipment.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/pz569f/Episode_61_-_Stock_Your_Tech_Bag_for_Coling_Season67m1v.mp3" length="19141814" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We continue our discussion on stocking up for cooling season by welcoming in John Souza from S. G. Torrice to talk about what needs to be taken out of your bag, and what needs to go in to work on cooling equipment.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>785</itunes:duration>
                <itunes:episode>156</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 92 (Part 2): Stock Your Truck for Commercial Cooling Season</title>
        <itunes:title>Episode 92 (Part 2): Stock Your Truck for Commercial Cooling Season</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-92-part-2-stock-your-truck-for-commercial-cooling-season/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-92-part-2-stock-your-truck-for-commercial-cooling-season/#comments</comments>        <pubDate>Thu, 01 Apr 2021 08:06:53 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/31effdda-3ab8-39e5-8146-d332a048edc5</guid>
                                    <description><![CDATA[<p>In part two of our cooling season stock discussion, Jay Seitz from Trane Technologies is back to discuss what you should have on your trucks or in your warehouses when working on commercial equipment ahead of this cooling season.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In part two of our cooling season stock discussion, Jay Seitz from Trane Technologies is back to discuss what you should have on your trucks or in your warehouses when working on commercial equipment ahead of this cooling season.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/nt8xvk/Episode_92_-_Stock_Your_Truck_for_Cooling_Season_Part_2_7k73m.mp3" length="12258018" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In part two of our cooling season stock discussion, Jay Seitz from Trane Technologies is back to discuss what you should have on your trucks or in your warehouses when working on commercial equipment ahead of this cooling season.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>500</itunes:duration>
                <itunes:episode>155</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 92 (Part 1): Stock Your Trucks for Cooling Season</title>
        <itunes:title>Episode 92 (Part 1): Stock Your Trucks for Cooling Season</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-92-part-1-stock-your-trucks-for-cooling-season/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-92-part-1-stock-your-trucks-for-cooling-season/#comments</comments>        <pubDate>Wed, 31 Mar 2021 08:18:48 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/e9076b0b-c955-3f88-8bee-2752d750e77a</guid>
                                    <description><![CDATA[<p>We welcome back Jay Seitz, the Northeast Regional Manager for Independent Distribution representing all American Standard and Trane Equipment and Parts at Trane Technologies, to talk about what stock you need on your trucks and in your warehouses to start cooling season. Plus we discuss preseason buys and selling IAQ items as the season begins.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Jay Seitz, the Northeast Regional Manager for Independent Distribution representing all American Standard and Trane Equipment and Parts at Trane Technologies, to talk about what stock you need on your trucks and in your warehouses to start cooling season. Plus we discuss preseason buys and selling IAQ items as the season begins.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/xffwc4/Episode_92_-_Stock_Your_Trucks_for_Cooling_Season_Part_1_9q7rc.mp3" length="35299272" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Jay Seitz, the Northeast Regional Manager for Independent Distribution representing all American Standard and Trane Equipment and Parts at Trane Technologies, to talk about what stock you need on your trucks and in your warehouses to start cooling season. Plus we discuss preseason buys and selling IAQ items as the season begins.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1460</itunes:duration>
                <itunes:episode>154</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 60: Cooling Season Service &amp; Maintenance Plan</title>
        <itunes:title>Tech Talk Episode 60: Cooling Season Service &amp; Maintenance Plan</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-60-cooling-season-service-maintenance-plan/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-60-cooling-season-service-maintenance-plan/#comments</comments>        <pubDate>Thu, 25 Mar 2021 08:18:33 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/2c78e4d1-7e10-3fa4-966b-255e4557b41e</guid>
                                    <description><![CDATA[<p>We welcome back Russell Lattime to help you create a checklist of service and maintenance items on indoor and outdoor equipment as you prepare for cooling season.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Russell Lattime to help you create a checklist of service and maintenance items on indoor and outdoor equipment as you prepare for cooling season.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/burrn8/Episode_60_-_Cooling_Season_Service_Maintenance_Plan6k8yk.mp3" length="16141916" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Russell Lattime to help you create a checklist of service and maintenance items on indoor and outdoor equipment as you prepare for cooling season.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>660</itunes:duration>
                <itunes:episode>153</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 60: Cooling Season Service &amp; Maintenance Plan</media:title></media:content>    </item>
    <item>
        <title>Episode 91: Tips &amp; Tricks to Get Ahead of Your Accounting Before the Busy Season</title>
        <itunes:title>Episode 91: Tips &amp; Tricks to Get Ahead of Your Accounting Before the Busy Season</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-91-tips-tricks-to-get-ahead-of-your-accounting-before-the-busy-season/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-91-tips-tricks-to-get-ahead-of-your-accounting-before-the-busy-season/#comments</comments>        <pubDate>Wed, 24 Mar 2021 08:19:06 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/49375afd-02ca-35d1-b7ea-521218f0d227</guid>
                                    <description><![CDATA[<p>We welcome on Andrea Kranitz from Baytek to give you some tips and tricks on getting your accounting software in order ahead of the busy season.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome on Andrea Kranitz from Baytek to give you some tips and tricks on getting your accounting software in order ahead of the busy season.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/6wbqgs/Episode_91_-_Tips_Tricks_to_Get_Ahead_of_Your_Accounting_Before_the_Busy_Seasonb8ldq.mp3" length="21738610" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome on Andrea Kranitz from Baytek to give you some tips and tricks on getting your accounting software in order ahead of the busy season.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>895</itunes:duration>
                <itunes:episode>152</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 59: Installation &amp; Maintenance Tips for Humidifiers &amp; Dehumidifiers</title>
        <itunes:title>Tech Talk Episode 59: Installation &amp; Maintenance Tips for Humidifiers &amp; Dehumidifiers</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-59-installation-maintenance-tips-for-humidifiers-dehumidifiers/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-59-installation-maintenance-tips-for-humidifiers-dehumidifiers/#comments</comments>        <pubDate>Thu, 18 Mar 2021 08:39:23 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/e95263af-6e45-39a4-b401-4ca422eb3181</guid>
                                    <description><![CDATA[<p>We welcome back Ken Gott to give some tips on installing and maintaining humidifiers and Dehumidifiers.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Ken Gott to give some tips on installing and maintaining humidifiers and Dehumidifiers.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/8ui73i/Episode_59_-_Installation_Maintenance_Tips_for_Humidifiers_Dehumidifiersaiq4a.mp3" length="12901918" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Ken Gott to give some tips on installing and maintaining humidifiers and Dehumidifiers.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>525</itunes:duration>
                <itunes:episode>151</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 59: Installation &amp; Maintenance Tips for Humidifiers &amp; Dehumidifiers</media:title></media:content>    </item>
    <item>
        <title>Episode 90: Maintenance Agreements Are Not Four-Letter Words</title>
        <itunes:title>Episode 90: Maintenance Agreements Are Not Four-Letter Words</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-90-maintenance-agreements-are-not-four-letter-words/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-90-maintenance-agreements-are-not-four-letter-words/#comments</comments>        <pubDate>Wed, 17 Mar 2021 08:13:10 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/155fe556-4d5c-3026-be6b-5f71e4132aac</guid>
                                    <description><![CDATA[<p>We chat with Doug Little from Payzerware about offering maintenance agreements to help give your company a boost.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We chat with Doug Little from Payzerware about offering maintenance agreements to help give your company a boost.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/8u37wn/Episode_90_-_Maintenance_Agreements_Are_Not_Four-Letter_Wordsaxoy1.mp3" length="34218433" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We chat with Doug Little from Payzerware about offering maintenance agreements to help give your company a boost.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1415</itunes:duration>
                <itunes:episode>150</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 58: Calculating Airflow</title>
        <itunes:title>Tech Talk Episode 58: Calculating Airflow</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-58-calculating-airflow/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-58-calculating-airflow/#comments</comments>        <pubDate>Thu, 11 Mar 2021 08:24:02 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/b389386d-c2d1-3396-a6a2-cf4448cd1100</guid>
                                    <description><![CDATA[<p>Phil Valpey is back on Torrice Tech Talk to discuss why calculating airflow is important and how to calculate CFM's with the temperature rise method and with a dual port manometer.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Phil Valpey is back on Torrice Tech Talk to discuss why calculating airflow is important and how to calculate CFM's with the temperature rise method and with a dual port manometer.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/b8yvbr/Episode_58_-_Calculating_Airflow6t9y4.mp3" length="19262168" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Phil Valpey is back on Torrice Tech Talk to discuss why calculating airflow is important and how to calculate CFM's with the temperature rise method and with a dual port manometer.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>790</itunes:duration>
                <itunes:episode>149</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 58: Calculating Airflow</media:title></media:content>    </item>
    <item>
        <title>Episode 89: You Should be Paying More Attention to Your HR</title>
        <itunes:title>Episode 89: You Should be Paying More Attention to Your HR</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-89-you-should-be-paying-more-attention-to-your-hr/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-89-you-should-be-paying-more-attention-to-your-hr/#comments</comments>        <pubDate>Wed, 10 Mar 2021 08:11:26 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/237e7897-bacd-3ba9-9bca-657e65393afa</guid>
                                    <description><![CDATA[<p>We discuss the importance of staying on top of your HR rather than being reactive. Plus how HRPlus OnDemand can help you and your company when it comes to HR issues with Judy Thornell, President at Baytek, and Chris Cooley, Principal at MyHRConcierge.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We discuss the importance of staying on top of your HR rather than being reactive. Plus how HRPlus OnDemand can help you and your company when it comes to HR issues with Judy Thornell, President at Baytek, and Chris Cooley, Principal at MyHRConcierge.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/bgaifw/Episode_89_-_You_Should_be_Paying_More_Attention_to_Your_HRbgfvo.mp3" length="24738490" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We discuss the importance of staying on top of your HR rather than being reactive. Plus how HRPlus OnDemand can help you and your company when it comes to HR issues with Judy Thornell, President at Baytek, and Chris Cooley, Principal at MyHRConcierge.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1020</itunes:duration>
                <itunes:episode>148</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 57 - The Basics of Superheat &amp; Subcooling</title>
        <itunes:title>Tech Talk Episode 57 - The Basics of Superheat &amp; Subcooling</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-57-the-basics-of-superheat-subcooling/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-57-the-basics-of-superheat-subcooling/#comments</comments>        <pubDate>Thu, 04 Mar 2021 08:23:45 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/65f8bf95-b7bd-34bb-8a77-289b4e5d1e20</guid>
                                    <description><![CDATA[<p>We welcome back Russell Lattime to go over the basics and applications of superheat and subcooling.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Russell Lattime to go over the basics and applications of superheat and subcooling.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/zmwkza/Episode_57_-_The_Basics_of_Superheat_Subcooling7niyl.mp3" length="19141813" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Russell Lattime to go over the basics and applications of superheat and subcooling.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>785</itunes:duration>
                <itunes:episode>147</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 57 - The Basics of Superheat &amp; Subcooling</media:title></media:content>    </item>
    <item>
        <title>Episode 88: Discussing the REME Halo Pathogen Test Results</title>
        <itunes:title>Episode 88: Discussing the REME Halo Pathogen Test Results</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-88-discussing-the-reme-halo-pathogen-test-results/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-88-discussing-the-reme-halo-pathogen-test-results/#comments</comments>        <pubDate>Wed, 03 Mar 2021 08:08:07 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/41cd1c86-572a-394f-a2b4-30929b6331f9</guid>
                                    <description><![CDATA[<p>We welcome back Jim Cherubini to break down and discuss the pathogen test results for the REME Halo against the SARS-CoV-2 virus.</p>
<p></p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Jim Cherubini to break down and discuss the pathogen test results for the REME Halo against the SARS-CoV-2 virus.</p>
<p></p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/yhwebp/Episode_88_-_Discussing_the_REME_Halo_Pathogen_Test_Resultsa9wuk.mp3" length="13939469" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Jim Cherubini to break down and discuss the pathogen test results for the REME Halo against the SARS-CoV-2 virus.
]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>570</itunes:duration>
                <itunes:episode>146</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 56 - Setting Up Zone Dampers Properly</title>
        <itunes:title>Tech Talk Episode 56 - Setting Up Zone Dampers Properly</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-56-setting-up-zone-dampers-properly/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-56-setting-up-zone-dampers-properly/#comments</comments>        <pubDate>Thu, 25 Feb 2021 08:07:53 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/1d4ba748-05ec-3af5-9731-631fdfd2f2dc</guid>
                                    <description><![CDATA[<p>We bring in Phil Valpey to discuss the correct steps to take to ensure zone dampers and sensors are installed correctly in a zoned system.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We bring in Phil Valpey to discuss the correct steps to take to ensure zone dampers and sensors are installed correctly in a zoned system.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/zmhk59/Episode_56_-_Setting_Up_Zone_Dampers_Properlyamgnx.mp3" length="28021142" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We bring in Phil Valpey to discuss the correct steps to take to ensure zone dampers and sensors are installed correctly in a zoned system.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1155</itunes:duration>
                <itunes:episode>145</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 56 - Setting Up Zone Dampers Properly</media:title></media:content>    </item>
    <item>
        <title>Episode 87: Make Your Company More Efficient With Technology</title>
        <itunes:title>Episode 87: Make Your Company More Efficient With Technology</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-87-make-your-company-more-efficient-with-technology/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-87-make-your-company-more-efficient-with-technology/#comments</comments>        <pubDate>Wed, 24 Feb 2021 08:15:18 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/ce8b1e12-5c9b-3d70-a1af-ff3214c2e9ff</guid>
                                    <description><![CDATA[<p>We welcome back Doug Little, President and Co-Founder of Payzer, to discuss how utilizing technology can help make your company more efficient, organized and profitable.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Doug Little, President and Co-Founder of Payzer, to discuss how utilizing technology can help make your company more efficient, organized and profitable.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/8trsn2/Episode_87_-_Make_Your_Company_More_Efficient_With_Technologyar89i.mp3" length="31242355" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Doug Little, President and Co-Founder of Payzer, to discuss how utilizing technology can help make your company more efficient, organized and profitable.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1291</itunes:duration>
                <itunes:episode>144</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 55: Breaking Down the Technical Components of RunTru Outdoor Units</title>
        <itunes:title>Tech Talk Episode 55: Breaking Down the Technical Components of RunTru Outdoor Units</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-55-breaking-down-the-technical-components-of-runtru-outdoor-units/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-55-breaking-down-the-technical-components-of-runtru-outdoor-units/#comments</comments>        <pubDate>Thu, 18 Feb 2021 09:13:05 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/ebca86d3-3928-3a6b-aa89-f0e56e90e23a</guid>
                                    <description><![CDATA[<p>mark Guenthner is back on Torrice Tech Talk to continue his technical breakdown of RunTru by Trane. This week, he discusses the technical components of RunTru AC's and heat pumps.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>mark Guenthner is back on Torrice Tech Talk to continue his technical breakdown of RunTru by Trane. This week, he discusses the technical components of RunTru AC's and heat pumps.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/tk8xqt/Episode_55_-_Breaking_Down_the_Tec_hincal_Components_of_RunTru_Outdoor_Unitsbk77g.mp3" length="9661897" type="audio/mpeg"/>
        <itunes:summary><![CDATA[mark Guenthner is back on Torrice Tech Talk to continue his technical breakdown of RunTru by Trane. This week, he discusses the technical components of RunTru AC's and heat pumps.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>390</itunes:duration>
                <itunes:episode>143</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 86: Updating Your Local Presence with The DAC Group</title>
        <itunes:title>Episode 86: Updating Your Local Presence with The DAC Group</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-86-updating-your-local-presence-with-the-dac-group/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-86-updating-your-local-presence-with-the-dac-group/#comments</comments>        <pubDate>Wed, 17 Feb 2021 08:25:57 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/0e78d1a6-b19a-334d-9b90-b6445ae4659a</guid>
                                    <description><![CDATA[<p>We welcome Amanda Woolums, Account Executive at The DAC Group, to discuss what steps to take to update your local presence and how updating your local presence can help grow your company.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Amanda Woolums, Account Executive at The DAC Group, to discuss what steps to take to update your local presence and how updating your local presence can help grow your company.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/s24dgq/Episode_86_-_Updating_Your_Local_Presence_with_The_DAC_Group79kik.mp3" length="30739549" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Amanda Woolums, Account Executive at The DAC Group, to discuss what steps to take to update your local presence and how updating your local presence can help grow your company.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1270</itunes:duration>
                <itunes:episode>142</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 54: Breaking Down the Technical Components of RunTru Indoor Units</title>
        <itunes:title>Tech Talk Episode 54: Breaking Down the Technical Components of RunTru Indoor Units</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-54-breaking-down-the-technical-components-of-runtru-indoor-units/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-54-breaking-down-the-technical-components-of-runtru-indoor-units/#comments</comments>        <pubDate>Thu, 11 Feb 2021 07:12:43 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/1d544c06-c798-36d8-99f9-d2ffdaaa1e1a</guid>
                                    <description><![CDATA[<p>We welcome back Mark Guenthner to discuss the technical components of RunTru by Trane furnaces, air handlers and coils.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Mark Guenthner to discuss the technical components of RunTru by Trane furnaces, air handlers and coils.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/79dpbd/Episode_54_-_Breaking_Down_the_Tec_hincal_Components_of_RunTru_Indoor_Unitsarlkr.mp3" length="10743367" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Mark Guenthner to discuss the technical components of RunTru by Trane furnaces, air handlers and coils.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>435</itunes:duration>
                <itunes:episode>141</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 85: Learning About Elite Dealer Programs with Trane Technologies</title>
        <itunes:title>Episode 85: Learning About Elite Dealer Programs with Trane Technologies</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-85-learning-about-elite-dealer-programs-with-trane-technologies/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-85-learning-about-elite-dealer-programs-with-trane-technologies/#comments</comments>        <pubDate>Wed, 10 Feb 2021 08:22:13 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/a2dd765e-625e-363f-af70-e0fd5a3e88b9</guid>
                                    <description><![CDATA[<p>We welcome in Lindsey Mathews, Chanel Marketing Manager at Trane Technologies, and Chris Owanesian, Elite Dealer Programs Manager at Trane Technologies, to discuss the Trane TCS and American Standard Customer Care programs along with some of the changes made to the program in 2021.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome in Lindsey Mathews, Chanel Marketing Manager at Trane Technologies, and Chris Owanesian, Elite Dealer Programs Manager at Trane Technologies, to discuss the Trane TCS and American Standard Customer Care programs along with some of the changes made to the program in 2021.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/9tegj8/Episode_85_-_Learning_About_Elite_Dealer_Programs_with_Trane_Technologiesajh1b.mp3" length="31682395" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome in Lindsey Mathews, Chanel Marketing Manager at Trane Technologies, and Chris Owanesian, Elite Dealer Programs Manager at Trane Technologies, to discuss the Trane TCS and American Standard Customer Care programs along with some of the changes made to the program in 2021.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1320</itunes:duration>
                <itunes:episode>140</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 53: A Technical Overview of the REME Halo Product Line</title>
        <itunes:title>Tech Talk Episode 53: A Technical Overview of the REME Halo Product Line</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-53-a-technical-overview-of-the-reme-halo-product-line/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-53-a-technical-overview-of-the-reme-halo-product-line/#comments</comments>        <pubDate>Thu, 04 Feb 2021 07:58:31 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/e9445df8-1cc8-3618-9415-7b510c7533f7</guid>
                                    <description><![CDATA[<p>Jim Cherubini is back to discuss the technical aspects of the REME Halo product line and why it is so effective as a whole-home air purifier.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Jim Cherubini is back to discuss the technical aspects of the REME Halo product line and why it is so effective as a whole-home air purifier.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/rpshiz/Episode_53_-_A_Technical_Overview_of_the_Reme_Halo_Product_Lineb4ura.mp3" length="16141925" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Jim Cherubini is back to discuss the technical aspects of the REME Halo product line and why it is so effective as a whole-home air purifier.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>660</itunes:duration>
                <itunes:episode>139</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 53: A Technical Overview of the REME Halo Product Line</media:title></media:content>    </item>
    <item>
        <title>Episode 84: An Introduction to the REME Halo Product Line</title>
        <itunes:title>Episode 84: An Introduction to the REME Halo Product Line</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-84-an-introduction-to-the-reme-halo-product-line/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-84-an-introduction-to-the-reme-halo-product-line/#comments</comments>        <pubDate>Wed, 03 Feb 2021 08:04:27 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/bf68f9fc-4c55-371f-b2f6-dfa6dacd1bac</guid>
                                    <description><![CDATA[<p>We welcome in Jim Cherubini, the Regional Vice President at Northway Marketers, to introduce you to the REME Halo product line. Jim discusses the REME Halo whole home air purifier, the Halo LED whole home air purifier and more.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome in Jim Cherubini, the Regional Vice President at Northway Marketers, to introduce you to the REME Halo product line. Jim discusses the REME Halo whole home air purifier, the Halo LED whole home air purifier and more.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/ex54xd/Episode_84_-_An_Introduction_to_the_Reme_Halo_Product_Line72ynm.mp3" length="23419410" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome in Jim Cherubini, the Regional Vice President at Northway Marketers, to introduce you to the REME Halo product line. Jim discusses the REME Halo whole home air purifier, the Halo LED whole home air purifier and more.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>965</itunes:duration>
                <itunes:episode>138</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 52: Installation &amp; Maintenance of iWave Products</title>
        <itunes:title>Tech Talk Episode 52: Installation &amp; Maintenance of iWave Products</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-52-installation-maintenance-of-iwave-products/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-52-installation-maintenance-of-iwave-products/#comments</comments>        <pubDate>Thu, 28 Jan 2021 08:57:40 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/80868d0f-281f-3456-b8d3-545b4ce61e21</guid>
                                    <description><![CDATA[<p>We welcome in Ken Gott to discuss the proper installation and maintenance of iWave products to ensure the best indoor air quality experience.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome in Ken Gott to discuss the proper installation and maintenance of iWave products to ensure the best indoor air quality experience.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/dgr62n/Tech_Talk_Episode_52_-_Installation_Maintenance_of_iWave_Products7fco6.mp3" length="9781635" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome in Ken Gott to discuss the proper installation and maintenance of iWave products to ensure the best indoor air quality experience.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>395</itunes:duration>
                <itunes:episode>137</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 52: Installation &amp; Maintenance of iWave Products</media:title></media:content>    </item>
    <item>
        <title>Episode 83: Discussing the iWave Pathogen Test Results</title>
        <itunes:title>Episode 83: Discussing the iWave Pathogen Test Results</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-83-discussing-the-iwave-pathogen-test-results/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-83-discussing-the-iwave-pathogen-test-results/#comments</comments>        <pubDate>Wed, 27 Jan 2021 08:21:49 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/b97c4c7a-818f-394a-9614-288660c08735</guid>
                                    <description><![CDATA[<p>We welcome S. G. Torrice Territory Manager Tyler Cleary to Torrice Talk to discuss the pathogen testing done by NuCalgon and iWave against airborne pathogens, including COVID-19.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome S. G. Torrice Territory Manager Tyler Cleary to Torrice Talk to discuss the pathogen testing done by NuCalgon and iWave against airborne pathogens, including COVID-19.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/ccni3a/Episode_83_-_Discussing_the_iWave_Pathogen_Test_Results6tegd.mp3" length="18739309" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome S. G. Torrice Territory Manager Tyler Cleary to Torrice Talk to discuss the pathogen testing done by NuCalgon and iWave against airborne pathogens, including COVID-19.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>770</itunes:duration>
                <itunes:episode>136</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 82 (Part 2): A Deep Dive into Intuit QuickBooks Online Advanced</title>
        <itunes:title>Episode 82 (Part 2): A Deep Dive into Intuit QuickBooks Online Advanced</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-82-part-2-a-deep-dave-into-intuit-quickbooks-online-advanced/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-82-part-2-a-deep-dave-into-intuit-quickbooks-online-advanced/#comments</comments>        <pubDate>Thu, 21 Jan 2021 07:58:13 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/003b72ac-2d44-3fc7-822c-8b6296bbfc13</guid>
                                    <description><![CDATA[<p>We welcome in Judy Thornell, President of Baytek, Andrea Kranitz, Senior Technical Analyst at Baytek and Jamie Delvechio, Senior Channel Account Manager at Intuit to take a deep dive into the Intuit QuickBooks Online Advanced product and how your company can utilize Quickbooks, and Baytek's services, to get a better grasp on your accounting and business practices.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome in Judy Thornell, President of Baytek, Andrea Kranitz, Senior Technical Analyst at Baytek and Jamie Delvechio, Senior Channel Account Manager at Intuit to take a deep dive into the Intuit QuickBooks Online Advanced product and how your company can utilize Quickbooks, and Baytek's services, to get a better grasp on your accounting and business practices.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/2iz9sr/Episode_82_Part_2_-_A_Deep_Dive_Into_Intuit_Quickbooks_Online_Advanced7pa3z.mp3" length="22682689" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome in Judy Thornell, President of Baytek, Andrea Kranitz, Senior Technical Analyst at Baytek and Jamie Delvechio, Senior Channel Account Manager at Intuit to take a deep dive into the Intuit QuickBooks Online Advanced product and how your company can utilize Quickbooks, and Baytek's services, to get a better grasp on your accounting and business practices.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>945</itunes:duration>
                <itunes:episode>135</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 82 (Part 1): A Deep Dive into Intuit QuickBooks Desktop</title>
        <itunes:title>Episode 82 (Part 1): A Deep Dive into Intuit QuickBooks Desktop</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-82-part-1-a-deep-dave-into-intuit-quickbooks-desktop/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-82-part-1-a-deep-dave-into-intuit-quickbooks-desktop/#comments</comments>        <pubDate>Wed, 20 Jan 2021 10:57:56 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/93d2c7c5-fd7a-38a2-9392-a7ca08503c21</guid>
                                    <description><![CDATA[<p>We welcome in Judy Thornell, President of Baytek, Andrea Kranitz, Senior Technical Analyst at Baytek and Jamie Delvechio, Senior Channel Account Manager at Intuit to take a deep dive into the Intuit QuickBooks Desktop product and how your company can utilize Quickbooks, and Baytek's services, to get a better grasp on your accounting and business practices.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome in Judy Thornell, President of Baytek, Andrea Kranitz, Senior Technical Analyst at Baytek and Jamie Delvechio, Senior Channel Account Manager at Intuit to take a deep dive into the Intuit QuickBooks Desktop product and how your company can utilize Quickbooks, and Baytek's services, to get a better grasp on your accounting and business practices.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/e4v3fg/Episode_82_Part_1_-_A_Deep_Dive_Into_Intuit_Quickbooks_Desktop8b7ik.mp3" length="28579121" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome in Judy Thornell, President of Baytek, Andrea Kranitz, Senior Technical Analyst at Baytek and Jamie Delvechio, Senior Channel Account Manager at Intuit to take a deep dive into the Intuit QuickBooks Desktop product and how your company can utilize Quickbooks, and Baytek's services, to get a better grasp on your accounting and business practices.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1180</itunes:duration>
                <itunes:episode>134</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 81: An Introduction to Baytek</title>
        <itunes:title>Episode 81: An Introduction to Baytek</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-81-an-introduction-to-baytek/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-81-an-introduction-to-baytek/#comments</comments>        <pubDate>Wed, 13 Jan 2021 09:18:30 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/22e91dbf-36d9-3245-b0af-0070fcc1664a</guid>
                                    <description><![CDATA[<p>We welcome Judy Thornell, the President of Baytek, to Torrice Talk to discuss how Baytek can help HVAC businesses by assisting with accounting through QuickBooks, human resources with HRPlus OnDemand and much more!</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Judy Thornell, the President of Baytek, to Torrice Talk to discuss how Baytek can help HVAC businesses by assisting with accounting through QuickBooks, human resources with HRPlus OnDemand and much more!</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/k6i2xi/Episode_81_-_An_Introduction_to_Baytek894y2.mp3" length="18018939" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Judy Thornell, the President of Baytek, to Torrice Talk to discuss how Baytek can help HVAC businesses by assisting with accounting through QuickBooks, human resources with HRPlus OnDemand and much more!]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>740</itunes:duration>
                <itunes:episode>133</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 80 - Learning About Massachusetts' Gas Fired Furnace "G" Rating</title>
        <itunes:title>Episode 80 - Learning About Massachusetts' Gas Fired Furnace "G" Rating</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-80-learning-about-massachusetts-gas-fired-furnace-g-rating/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-80-learning-about-massachusetts-gas-fired-furnace-g-rating/#comments</comments>        <pubDate>Wed, 06 Jan 2021 08:17:20 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/b1b028ab-f775-349b-af5a-5f73cf3033f5</guid>
                                    <description><![CDATA[<p>We start 2021 by talking to Mike Donaghey, EVP of Business Development at S. G. Torrice, about the "G" rating that is needed for gas fired equipment in the state of Massachusetts by the Mass Plumbing and Gas Fitting Board</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We start 2021 by talking to Mike Donaghey, EVP of Business Development at S. G. Torrice, about the "G" rating that is needed for gas fired equipment in the state of Massachusetts by the Mass Plumbing and Gas Fitting Board</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/xf55n7/Episode_80_-_Learning_About_Gas_Fired_Furnaces_G_Ratingsbjdja.mp3" length="13698724" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We start 2021 by talking to Mike Donaghey, EVP of Business Development at S. G. Torrice, about the "G" rating that is needed for gas fired equipment in the state of Massachusetts by the Mass Plumbing and Gas Fitting Board]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>560</itunes:duration>
                <itunes:episode>132</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 79 - Paths to an HVAC Career</title>
        <itunes:title>Episode 79 - Paths to an HVAC Career</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-79-paths-to-an-hvac-career/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-79-paths-to-an-hvac-career/#comments</comments>        <pubDate>Wed, 02 Dec 2020 08:22:21 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/ea000a44-343d-320d-a9e1-ad9b574eedf0</guid>
                                    <description><![CDATA[<p>We welcome Rich Lavoie, General Manager at Central Cooling & Heating, and Drew Clark, Business Analyst at Central Cooling & Heating, to discuss the opportunities that are available in the HVAC industry - plus how success can come from many different career paths.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Rich Lavoie, General Manager at Central Cooling & Heating, and Drew Clark, Business Analyst at Central Cooling & Heating, to discuss the opportunities that are available in the HVAC industry - plus how success can come from many different career paths.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/guwtij/Episode_79_-_Paths_to_an_HVAC_Careerauk7h.mp3" length="20778721" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Rich Lavoie, General Manager at Central Cooling & Heating, and Drew Clark, Business Analyst at Central Cooling & Heating, to discuss the opportunities that are available in the HVAC industry - plus how success can come from many different career paths.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>855</itunes:duration>
                <itunes:episode>131</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 51: Preparing Technicians for Heating Season</title>
        <itunes:title>Tech Talk Episode 51: Preparing Technicians for Heating Season</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-51-preparing-technicians-for-heating-season/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-51-preparing-technicians-for-heating-season/#comments</comments>        <pubDate>Thu, 03 Sep 2020 08:59:54 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/bd982edf-1e48-31e7-b5f8-499232e619a3</guid>
                                    <description><![CDATA[<p>We welcome in S. G. Torrice Territory Manager John Souza to discuss how technicians should be preparing for heating season plus what they need in their tech bags for service calls.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome in S. G. Torrice Territory Manager John Souza to discuss how technicians should be preparing for heating season plus what they need in their tech bags for service calls.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/bcddpq/Episode_51_-_Preparing_Technicians_for_Heating_Seasonb1x4m.mp3" length="24782385" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome in S. G. Torrice Territory Manager John Souza to discuss how technicians should be preparing for heating season plus what they need in their tech bags for service calls.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1020</itunes:duration>
                <itunes:episode>130</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 51: Preparing Technicians for Heating Season</media:title></media:content>    </item>
    <item>
        <title>Episode 78: Stock Your Truck for Heating Season</title>
        <itunes:title>Episode 78: Stock Your Truck for Heating Season</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-78-stock-your-truck-for-heating-season/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-78-stock-your-truck-for-heating-season/#comments</comments>        <pubDate>Wed, 02 Sep 2020 08:19:39 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/d6293e8e-4ea7-353c-aaa0-83a27d2646cf</guid>
                                    <description><![CDATA[<p>We welcome Jay Seitz, the Northeast Regional Manager for Independent Distribution representing all American Standard and Trane Equipment and Parts at Trane Technologies, to discuss what parts are essential to have on your van or truck for heating season, plus why stocking your shop and preseason buys are so important to the success of your business.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Jay Seitz, the Northeast Regional Manager for Independent Distribution representing all American Standard and Trane Equipment and Parts at Trane Technologies, to discuss what parts are essential to have on your van or truck for heating season, plus why stocking your shop and preseason buys are so important to the success of your business.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/z93zjr/Episode_78_-_Stock_Your_Truck_for_Heating_Season7zazz.mp3" length="39978733" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Jay Seitz, the Northeast Regional Manager for Independent Distribution representing all American Standard and Trane Equipment and Parts at Trane Technologies, to discuss what parts are essential to have on your van or truck for heating season, plus why stocking your shop and preseason buys are so important to the success of your business.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1655</itunes:duration>
                <itunes:episode>129</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 77: Three Tips to Increase your Profits</title>
        <itunes:title>Episode 77: Three Tips to Increase your Profits</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-77-three-tips-to-increase-your-profits/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-77-three-tips-to-increase-your-profits/#comments</comments>        <pubDate>Wed, 19 Aug 2020 08:43:47 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/9bc7ca98-525a-30cc-8582-f87cef8d1a5b</guid>
                                    <description><![CDATA[<p>We welcome back Sean Singleton, the Director of Business Development at Payzerware, to discuss three helpful tips to increase your company's profits.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Sean Singleton, the Director of Business Development at Payzerware, to discuss three helpful tips to increase your company's profits.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/d3fbwp/Episode_77_-_Three_Tips_to_Increase_your_Profits6fm5q.mp3" length="21378087" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Sean Singleton, the Director of Business Development at Payzerware, to discuss three helpful tips to increase your company's profits.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>880</itunes:duration>
                <itunes:episode>128</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 76 - An Introduction to Service Fusion</title>
        <itunes:title>Episode 76 - An Introduction to Service Fusion</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-76-an-introduction-to-service-fusion/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-76-an-introduction-to-service-fusion/#comments</comments>        <pubDate>Wed, 12 Aug 2020 08:35:18 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/98dbf937-bdee-33c4-a488-725044d8b560</guid>
                                    <description><![CDATA[<p>We welcome Jeremy O'Hara, the Director of Partnerships at Service Fusion, to introduce the Service Fusion All-In-One Field Service Management Software.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Jeremy O'Hara, the Director of Partnerships at Service Fusion, to introduce the Service Fusion All-In-One Field Service Management Software.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/yveima/Episode_76_-_An_Introduction_to_Service_Fusion938n1.mp3" length="28939594" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Jeremy O'Hara, the Director of Partnerships at Service Fusion, to introduce the Service Fusion All-In-One Field Service Management Software.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1195</itunes:duration>
                <itunes:episode>127</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 50: Heat Pump Terminology and Operation</title>
        <itunes:title>Tech Talk Episode 50: Heat Pump Terminology and Operation</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-50-heat-pump-terminology-and-operation/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-50-heat-pump-terminology-and-operation/#comments</comments>        <pubDate>Thu, 06 Aug 2020 08:27:55 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/b0a57cd7-daaf-3ebb-a59d-22d4b0f40cdd</guid>
                                    <description><![CDATA[<p>We welcome back Russell Lattime to discuss common heat pump terminology and operations that will help lead to a quicker, more efficient technical diagnosis.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Russell Lattime to discuss common heat pump terminology and operations that will help lead to a quicker, more efficient technical diagnosis.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/qs9m2c/Episode_50_-_Heat_Pump_Terminology_and_Operation6nihy.mp3" length="12542027" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Russell Lattime to discuss common heat pump terminology and operations that will help lead to a quicker, more efficient technical diagnosis.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>510</itunes:duration>
                <itunes:episode>126</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 50: Heat Pump Terminology and Operation</media:title></media:content>    </item>
    <item>
        <title>Episode 75: Leadership in the Trades</title>
        <itunes:title>Episode 75: Leadership in the Trades</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-75-leadership-in-the-trades/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-75-leadership-in-the-trades/#comments</comments>        <pubDate>Wed, 05 Aug 2020 04:30:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/943f44f6-12b8-3aa6-ad86-7b69babcbb60</guid>
                                    <description><![CDATA[<p>We discuss the unique challenges of being a leader in the HVAC industry along with some different ways to convey leadership in 2020 and beyond with Tom Howard, the VP of Customer Experience at ServiceTitan.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We discuss the unique challenges of being a leader in the HVAC industry along with some different ways to convey leadership in 2020 and beyond with Tom Howard, the VP of Customer Experience at ServiceTitan.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/z7dxz9/Episode_75_-_Leadership_in_the_Trades7tkgn.mp3" length="29779056" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We discuss the unique challenges of being a leader in the HVAC industry along with some different ways to convey leadership in 2020 and beyond with Tom Howard, the VP of Customer Experience at ServiceTitan.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1230</itunes:duration>
                <itunes:episode>125</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 49: Rooftop Unit Defrost &amp; Low Ambient Cooling</title>
        <itunes:title>Tech Talk Episode 49: Rooftop Unit Defrost &amp; Low Ambient Cooling</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-49-rooftop-unit-defrost-low-ambient-cooling/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-49-rooftop-unit-defrost-low-ambient-cooling/#comments</comments>        <pubDate>Thu, 30 Jul 2020 08:36:33 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/d77d0007-ceff-351b-a8ce-300c78543f7f</guid>
                                    <description><![CDATA[<p>We welcome back Ken Gott to discuss the defrost cycle and the basics of low ambient cooling on rooftop units.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Ken Gott to discuss the defrost cycle and the basics of low ambient cooling on rooftop units.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/3zdmfy/episode_49_-_rooftop_unit_defrost_low_ambient_cooling6omt8.mp3" length="7622446" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Ken Gott to discuss the defrost cycle and the basics of low ambient cooling on rooftop units.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>305</itunes:duration>
                <itunes:episode>124</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 49: Rooftop Unit Defrost &amp; Low Ambient Cooling</media:title></media:content>    </item>
    <item>
        <title>Episode 74: Top Three Questions About Consumer Financing (Part 2)</title>
        <itunes:title>Episode 74: Top Three Questions About Consumer Financing (Part 2)</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-74-top-three-questions-about-consumer-financing-part-2/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-74-top-three-questions-about-consumer-financing-part-2/#comments</comments>        <pubDate>Wed, 29 Jul 2020 04:30:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/2470227b-6be9-3bc4-8fed-a6a142e77f70</guid>
                                    <description><![CDATA[<p>We welcome back Doug Little, President and Co-Founder of Payzer, to continue our discussion on consumer financing. This week, Doug answers the top three questions dealers have about offering financing.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Doug Little, President and Co-Founder of Payzer, to continue our discussion on consumer financing. This week, Doug answers the top three questions dealers have about offering financing.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/dtj9yz/episode_74_-_top_three_questions_about_conumer_financing_part_2_9o8os.mp3" length="33139475" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Doug Little, President and Co-Founder of Payzer, to continue our discussion on consumer financing. This week, Doug answers the top three questions dealers have about offering financing.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1370</itunes:duration>
                <itunes:episode>123</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 48: Heat Pump Defrost</title>
        <itunes:title>Tech Talk Episode 48: Heat Pump Defrost</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-48-heat-pump-defrost/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-48-heat-pump-defrost/#comments</comments>        <pubDate>Thu, 23 Jul 2020 08:36:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/23a45e40-a24a-35ee-b7f8-16e7e8536b0d</guid>
                                    <description><![CDATA[<p>We welcome back Ken Gott to discuss the defrost cycle in heat pumps.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Ken Gott to discuss the defrost cycle in heat pumps.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/hsj7zs/episode_48_-_heat_pump_defrostb50d8.mp3" length="7382930" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Ken Gott to discuss the defrost cycle in heat pumps.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>295</itunes:duration>
                <itunes:episode>122</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 73 - Top Three Questions About Consumer Financing (Part 1)</title>
        <itunes:title>Episode 73 - Top Three Questions About Consumer Financing (Part 1)</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-73-top-three-questions-about-consumer-financing-part-1/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-73-top-three-questions-about-consumer-financing-part-1/#comments</comments>        <pubDate>Wed, 22 Jul 2020 04:30:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/bb66bc5b-d14f-34be-96a2-7ecd1c3fceb1</guid>
                                    <description><![CDATA[<p>We discuss why your company should offer consumer financing and how to implement financing in part one of a two-part series with Doug Little, President and Co-Founder of Payzer.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We discuss why your company should offer consumer financing and how to implement financing in part one of a two-part series with Doug Little, President and Co-Founder of Payzer.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/qtynwm/episode_73_-_top_three_questions_about_conumer_financing_part_1_7mve7.mp3" length="42378672" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We discuss why your company should offer consumer financing and how to implement financing in part one of a two-part series with Doug Little, President and Co-Founder of Payzer.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1755</itunes:duration>
                <itunes:episode>121</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 47 - Diagnosing Heat Exchanger Failures</title>
        <itunes:title>Tech Talk Episode 47 - Diagnosing Heat Exchanger Failures</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-47-diagnosing-heat-exchanger-failures/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-47-diagnosing-heat-exchanger-failures/#comments</comments>        <pubDate>Thu, 16 Jul 2020 08:27:25 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/ef542083-30d6-52b6-928d-65cfb0523b98</guid>
                                    <description><![CDATA[<p>We welcome back Phil Valpey to talk you through testing your system to find and diagnose bad, or cracked heat exchangers.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Phil Valpey to talk you through testing your system to find and diagnose bad, or cracked heat exchangers.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/dif7qf/Episode_47_-_Diagnosing_Heat_Exchanger_Failures_an9kk.mp3" length="18181967" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Phil Valpey to talk you through testing your system to find and diagnose bad, or cracked heat exchangers.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>745</itunes:duration>
                <itunes:episode>120</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 47 - Diagnosing Heat Exchanger Failures</media:title></media:content>    </item>
    <item>
        <title>Episode 72 - RunTru Extended Warranty Program with JB &amp; Associates</title>
        <itunes:title>Episode 72 - RunTru Extended Warranty Program with JB &amp; Associates</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-72-runtru-extended-warranty-program-with-jb-associates/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-72-runtru-extended-warranty-program-with-jb-associates/#comments</comments>        <pubDate>Wed, 15 Jul 2020 08:11:21 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/a8a2475a-be27-58ec-90ad-ec98fc9d8445</guid>
                                    <description><![CDATA[<p>We welcome back Cody Grant from JB Warranties to discuss the new RunTru by Trane extended warranty program, exclusively administered by JB Warranties.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Cody Grant from JB Warranties to discuss the new RunTru by Trane extended warranty program, exclusively administered by JB Warranties.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/im9o8i/Episode_72_-_RunTru_Extended_Warranty_Program_with_JB_Associates_8nm2f.mp3" length="13458614" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Cody Grant from JB Warranties to discuss the new RunTru by Trane extended warranty program, exclusively administered by JB Warranties.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>550</itunes:duration>
                <itunes:episode>119</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 46 - Learning the Kumo Touch MHK2 Wireless Controller</title>
        <itunes:title>Tech Talk Episode 46 - Learning the Kumo Touch MHK2 Wireless Controller</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-46-learning-the-kumo-touch-mhk2-wireless-controller/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-46-learning-the-kumo-touch-mhk2-wireless-controller/#comments</comments>        <pubDate>Thu, 09 Jul 2020 08:28:30 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/81fc39a1-4a8c-5622-b424-f26dd83d09f3</guid>
                                    <description><![CDATA[<p>Ken Gott is back on Torrice Tech Talk to discuss the Kumo Touch MHK2 wireless controller for Mitsubishi Electric.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Ken Gott is back on Torrice Tech Talk to discuss the Kumo Touch MHK2 wireless controller for Mitsubishi Electric.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/9vli5u/Episode_46_-_Learning_the_Kumo_Touch_MHK2_Wireless_Controller_bep7m.mp3" length="13218497" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Ken Gott is back on Torrice Tech Talk to discuss the Kumo Touch MHK2 wireless controller for Mitsubishi Electric.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>540</itunes:duration>
                <itunes:episode>118</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 46 - Learning the Kumo Touch MHK2 Wireless Controller</media:title></media:content>    </item>
    <item>
        <title>Episode 71 - Discovering Mitsubishi Electric's MLZ Ceiling Cassette Units</title>
        <itunes:title>Episode 71 - Discovering Mitsubishi Electric's MLZ Ceiling Cassette Units</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-71-discovering-mitsubishi-electrics-mlz-ceiling-cassette-units/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-71-discovering-mitsubishi-electrics-mlz-ceiling-cassette-units/#comments</comments>        <pubDate>Wed, 08 Jul 2020 08:03:12 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/e27fa6db-c3ca-5315-b20f-0b696ec4daa7</guid>
                                    <description><![CDATA[<p>We welcome back Chris Morin from Mitsubishi Electric to help provide more information on Mitsubishi Electric's MLZ ceiling cassette series - an innovative one-way ceiling cassette that fits between the studs of homes. We take a deep dive into the full set of features that make this a one-of-a-kind indoor unit for you to sell.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Chris Morin from Mitsubishi Electric to help provide more information on Mitsubishi Electric's MLZ ceiling cassette series - an innovative one-way ceiling cassette that fits between the studs of homes. We take a deep dive into the full set of features that make this a one-of-a-kind indoor unit for you to sell.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/jm6l3a/Episode_71_-_Discovering_Mitsubishi_Electric_s_MLZ_Ceiling_Cassette_Units_7mlhi.mp3" length="16578896" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Chris Morin from Mitsubishi Electric to help provide more information on Mitsubishi Electric's MLZ ceiling cassette series - an innovative one-way ceiling cassette that fits between the studs of homes. We take a deep dive into the full set of features that make this a one-of-a-kind indoor unit for you to sell.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>680</itunes:duration>
                <itunes:episode>117</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 45 - Setting Up a 3 &amp; 5 Port Branch Box</title>
        <itunes:title>Tech Talk Episode 45 - Setting Up a 3 &amp; 5 Port Branch Box</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-45-setting-up-a-3-5-port-branch-box/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-45-setting-up-a-3-5-port-branch-box/#comments</comments>        <pubDate>Thu, 02 Jul 2020 04:30:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/1cd6ac24-bc48-51f5-a1d7-2303ba776426</guid>
                                    <description><![CDATA[<p>We bring back Russell Lattime to help walk you through setting up a Branch Box for your Mitsubishi Electric ductless equipment.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We bring back Russell Lattime to help walk you through setting up a Branch Box for your Mitsubishi Electric ductless equipment.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/wb0kni/Episode_45_-_Setting_Up_a_3_5_Port_Branch_Box_awewc.mp3" length="8702663" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We bring back Russell Lattime to help walk you through setting up a Branch Box for your Mitsubishi Electric ductless equipment.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>350</itunes:duration>
                <itunes:episode>116</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 45 - Setting Up a 3 &amp; 5 Port Branch Box</media:title></media:content>    </item>
    <item>
        <title>Episode 70 - The Importance of Adaptibility in Your Business</title>
        <itunes:title>Episode 70 - The Importance of Adaptibility in Your Business</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-70-the-importance-of-adaptibility-in-your-business/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-70-the-importance-of-adaptibility-in-your-business/#comments</comments>        <pubDate>Wed, 01 Jul 2020 04:30:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/5616baf8-3dae-5b18-8456-60492432fd8d</guid>
                                    <description><![CDATA[<p>We welcome Chris Hunter, Director of Customer Relations at ServiceTitan, to Torrice Talk to discuss the importance of Adaptability in your business and why it is so important to be flexible and adapt to the current market as an HVAC business owner. </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Chris Hunter, Director of Customer Relations at ServiceTitan, to Torrice Talk to discuss the importance of Adaptability in your business and why it is so important to be flexible and adapt to the current market as an HVAC business owner. </p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/ziisb9/Episode_70_-_The_Importance_of_Adaptibility_in_Your_Business_6ilqt.mp3" length="24498373" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Chris Hunter, Director of Customer Relations at ServiceTitan, to Torrice Talk to discuss the importance of Adaptability in your business and why it is so important to be flexible and adapt to the current market as an HVAC business owner. ]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1010</itunes:duration>
                <itunes:episode>115</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 69: Exploring the Payzerware Platform</title>
        <itunes:title>Episode 69: Exploring the Payzerware Platform</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-69-exploring-the-payzerware-platform/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-69-exploring-the-payzerware-platform/#comments</comments>        <pubDate>Wed, 24 Jun 2020 04:30:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/4e360cb4-948e-5e56-bba9-b429ee05ed4e</guid>
                                    <description><![CDATA[<p>We explore Payzerware - a full field management platform for contractors - with Sean Singleton, the Director of Business Development at Payzerware, in this episode of Torrice Talk.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We explore Payzerware - a full field management platform for contractors - with Sean Singleton, the Director of Business Development at Payzerware, in this episode of Torrice Talk.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/30lyxm/Episode_69_-_Exploring_the_Payzerware_Platform_7qfpb.mp3" length="19354327" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We explore Payzerware - a full field management platform for contractors - with Sean Singleton, the Director of Business Development at Payzerware, in this episode of Torrice Talk.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>795</itunes:duration>
                <itunes:episode>114</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 68: Improve Efficiency with ServiceTitan</title>
        <itunes:title>Episode 68: Improve Efficiency with ServiceTitan</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-68-improve-efficiency-with-servicetitan/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-68-improve-efficiency-with-servicetitan/#comments</comments>        <pubDate>Wed, 17 Jun 2020 04:00:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/0c5f4e4f-1805-58d1-a4fb-60be71d7d228</guid>
                                    <description><![CDATA[<p>We welcome back Carly Armstrong of ServiceTitan to discuss how you can improve efficiency and help your company thrive with ServiceTitan.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Carly Armstrong of ServiceTitan to discuss how you can improve efficiency and help your company thrive with ServiceTitan.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/oojswy/Episode_68_-_Imnprove_Efficiency_with_ServiceTitan_9guwb.mp3" length="27258775" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Carly Armstrong of ServiceTitan to discuss how you can improve efficiency and help your company thrive with ServiceTitan.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1125</itunes:duration>
                <itunes:episode>113</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 67: Building Trust With Your Customers</title>
        <itunes:title>Episode 67: Building Trust With Your Customers</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-67-building-trust-with-your-customers/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-67-building-trust-with-your-customers/#comments</comments>        <pubDate>Tue, 26 May 2020 09:03:24 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/8697389f-cfa7-5746-9b43-b2361777ff4d</guid>
                                    <description><![CDATA[<p>We discuss the best ways to build trust with your customers during the uncertain times of the COVID-19 pandemic with Carly Armstrong from ServiceTitan.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We discuss the best ways to build trust with your customers during the uncertain times of the COVID-19 pandemic with Carly Armstrong from ServiceTitan.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/ezwbpa/Episode_67_-_Building_Trust_with_Your_Customers_aj5ge.mp3" length="13561983" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We discuss the best ways to build trust with your customers during the uncertain times of the COVID-19 pandemic with Carly Armstrong from ServiceTitan.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>565</itunes:duration>
                <itunes:episode>112</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 66: Surviving "Corona Chaos" </title>
        <itunes:title>Episode 66: Surviving "Corona Chaos" </itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-66-surviving-corona-chaos/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-66-surviving-corona-chaos/#comments</comments>        <pubDate>Mon, 18 May 2020 08:37:19 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/e6a8569b-51da-54c1-9356-dccbf2a15bf7</guid>
                                    <description><![CDATA[<p>We welcome back Carly Armstrong of ServiceTitan to discuss how dealers can survive the current "Corona Chaos" and help their company become a better, more efficient company during the current state of the industry.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Carly Armstrong of ServiceTitan to discuss how dealers can survive the current "Corona Chaos" and help their company become a better, more efficient company during the current state of the industry.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/5xq1d9/Episode66-SurvivingCoronaChaosb8xu1.mp3" length="14658546" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Carly Armstrong of ServiceTitan to discuss how dealers can survive the current "Corona Chaos" and help their company become a better, more efficient company during the current state of the industry.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>600</itunes:duration>
                <itunes:episode>111</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 65: Leadership During a Crisis Playbook</title>
        <itunes:title>Episode 65: Leadership During a Crisis Playbook</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-65-leadership-during-a-crisis-playbook/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-65-leadership-during-a-crisis-playbook/#comments</comments>        <pubDate>Mon, 11 May 2020 08:43:39 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/3980d85b-bec3-56f8-94e8-56e81da0742e</guid>
                                    <description><![CDATA[<p>We discuss effective leadership and go through the "Leadership During a Crisis Playbook" with Carly Armstrong from ServiceTitan on this episode of Torrice Talk.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We discuss effective leadership and go through the "Leadership During a Crisis Playbook" with Carly Armstrong from ServiceTitan on this episode of <em>Torrice Talk</em>.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/eycoqo/Episode65-LeadershipDuringaCrisisPlaybook86y3z.mp3" length="21019478" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We discuss effective leadership and go through the "Leadership During a Crisis Playbook" with Carly Armstrong from ServiceTitan on this episode of Torrice Talk.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>865</itunes:duration>
                <itunes:episode>110</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 64 - Utilizing Your SearchKings Elite Dealer Benefits</title>
        <itunes:title>Episode 64 - Utilizing Your SearchKings Elite Dealer Benefits</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-64-utlizing-your-searchkings-elite-dealer-benefits/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-64-utlizing-your-searchkings-elite-dealer-benefits/#comments</comments>        <pubDate>Wed, 29 Apr 2020 09:21:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/480bdd4b-ef99-5967-9d75-3aa482a88238</guid>
                                    <description><![CDATA[<p>We discuss how to utilize your SearchKings benefits package through your American Standard Customer Care or Trane TCS elite dealer programs with Lorne Sederoff from SearchKings.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We discuss how to utilize your SearchKings benefits package through your American Standard Customer Care or Trane TCS elite dealer programs with Lorne Sederoff from SearchKings.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/tmhaff/Episode_64_-_Utlizing_Your_SearchKings_Elite_Dealer_Benefits.mp3" length="8778510" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We discuss how to utilize your SearchKings benefits package through your American Standard Customer Care or Trane TCS elite dealer programs with Lorne Sederoff from SearchKings.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>355</itunes:duration>
                <itunes:episode>109</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 63 - Breaking Down the Google Local Services Platform</title>
        <itunes:title>Episode 63 - Breaking Down the Google Local Services Platform</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-63-breaking-down-the-google-local-services-platform/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-63-breaking-down-the-google-local-services-platform/#comments</comments>        <pubDate>Wed, 15 Apr 2020 09:20:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/4f9e844a-2c21-5072-acd3-16309ea5e868</guid>
                                    <description><![CDATA[<p>We welcome Lorne Sederoff, Director of Channel Development at SearchKings, back to discuss the Google Local Services platform and the benefits of being Google Guaranteed and receiving leads through Google Local Services.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Lorne Sederoff, Director of Channel Development at SearchKings, back to discuss the Google Local Services platform and the benefits of being Google Guaranteed and receiving leads through Google Local Services.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/3b4zmr/Episode_63_-_Breaking_Down_the_Google_Local_Services_Platform.mp3" length="16819001" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Lorne Sederoff, Director of Channel Development at SearchKings, back to discuss the Google Local Services platform and the benefits of being Google Guaranteed and receiving leads through Google Local Services.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>690</itunes:duration>
                <itunes:episode>108</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 62 - An Introduction to SearchKings</title>
        <itunes:title>Episode 62 - An Introduction to SearchKings</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-62-an-introduction-to-searchkings/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-62-an-introduction-to-searchkings/#comments</comments>        <pubDate>Wed, 08 Apr 2020 09:17:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/4a39c037-478f-5c44-88e8-32172e11442b</guid>
                                    <description><![CDATA[<p>We introduce you to SearchKings, a digital marketing firm with a focus on the HVAC market, and the benefits of working with them to take your digital marketing plan to the next level.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We introduce you to SearchKings, a digital marketing firm with a focus on the HVAC market, and the benefits of working with them to take your digital marketing plan to the next level.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/4h3tth/Episode_62_-_An_Introduction_to_SearchKings.mp3" length="14659179" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We introduce you to SearchKings, a digital marketing firm with a focus on the HVAC market, and the benefits of working with them to take your digital marketing plan to the next level.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>600</itunes:duration>
                <itunes:episode>107</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 61 - Examining the Digital HVAC Market &amp; Trends During the COVID-19 Pandemic</title>
        <itunes:title>Episode 61 - Examining the Digital HVAC Market &amp; Trends During the COVID-19 Pandemic</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-61-examining-the-digital-hvac-market-trends-during-the-covid-19-pandemic/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-61-examining-the-digital-hvac-market-trends-during-the-covid-19-pandemic/#comments</comments>        <pubDate>Thu, 02 Apr 2020 08:40:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/77afb970-c905-59c8-8c6c-1bb6ad1b185d</guid>
                                    <description><![CDATA[<p>We welcome Darryl Margaux, President & Co-Founder of SearchKings, and Lorne Sederoff, Director of Channel Development at SearchKings, to discuss the trends in the digital market for HVAC dealers during the COVID-19 pandemic. They give their expert opinion on how to adjust your digital marketing plan and stay top of mind - and making sure you do not stop advertising despite the current state of the market.</p>
<p> </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Darryl Margaux, President & Co-Founder of SearchKings, and Lorne Sederoff, Director of Channel Development at SearchKings, to discuss the trends in the digital market for HVAC dealers during the COVID-19 pandemic. They give their expert opinion on how to adjust your digital marketing plan and stay top of mind - and making sure you do not stop advertising despite the current state of the market.</p>
<p> </p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/cstmy8/Episode_61_-_Examining_the_Digital_HVAC_Market_Trends_During_the_COVID-19_Pandemic.mp3" length="33259240" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Darryl Margaux, President & Co-Founder of SearchKings, and Lorne Sederoff, Director of Channel Development at SearchKings, to discuss the trends in the digital market for HVAC dealers during the COVID-19 pandemic. They give their expert opinion on how to adjust your digital marketing plan and stay top of mind - and making sure you do not stop advertising despite the current state of the market.
 ]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1375</itunes:duration>
                <itunes:episode>106</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 60: Keeping Your Company Relevant Through the COVID-19 Pandemic</title>
        <itunes:title>Episode 60: Keeping Your Company Relevant Through the COVID-19 Pandemic</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-60-keeping-your-company-relevant-through-the-covid-19-pandemic/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-60-keeping-your-company-relevant-through-the-covid-19-pandemic/#comments</comments>        <pubDate>Mon, 30 Mar 2020 14:47:11 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/83bc9df3-4a5d-5e3f-b9d1-a9fb315a91c3</guid>
                                    <description><![CDATA[<p>We welcome back Elaina Wellstead from EB&L Marketing to discuss the current HVAC market and how to market and keep your company relevant through the corona virus (COVID-19) pandemic.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Elaina Wellstead from EB&L Marketing to discuss the current HVAC market and how to market and keep your company relevant through the corona virus (COVID-19) pandemic.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/i59uzi/Episode_60_-_Keeping_Your_Company_Relevant_Through_the_COVID-19_Pandemic.mp3" length="22339209" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Elaina Wellstead from EB&L Marketing to discuss the current HVAC market and how to market and keep your company relevant through the corona virus (COVID-19) pandemic.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>920</itunes:duration>
                <itunes:episode>105</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 44: Converting an R22 System to R410A</title>
        <itunes:title>Tech Talk Episode 44: Converting an R22 System to R410A</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-44-converting-an-r22-system-to-r410a/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-44-converting-an-r22-system-to-r410a/#comments</comments>        <pubDate>Wed, 18 Mar 2020 04:30:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/793e90ce-5521-544f-aa16-8cd63a4766e8</guid>
                                    <description><![CDATA[<p>We discuss converting an old R22 system to R410A and the correct steps to take with Phil Valpey on this Torrice Tech Talk.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We discuss converting an old R22 system to R410A and the correct steps to take with Phil Valpey on this Torrice Tech Talk.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/ffkwx3/Episode_44_-_Converting_an_R22_System_to_R410A.mp3" length="15783925" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We discuss converting an old R22 system to R410A and the correct steps to take with Phil Valpey on this Torrice Tech Talk.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>645</itunes:duration>
                <itunes:episode>104</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 44: Converting an R22 System to R410A</media:title></media:content>    </item>
    <item>
        <title>Episode 59: Discussing Nexia Dealer Diagnostics Improvements and Updates</title>
        <itunes:title>Episode 59: Discussing Nexia Dealer Diagnostics Improvements and Updates</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-59-discussing-nexia-dealer-diagnostics-improvements-and-updates/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-59-discussing-nexia-dealer-diagnostics-improvements-and-updates/#comments</comments>        <pubDate>Wed, 11 Mar 2020 07:26:32 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/d5c72130-b0d4-5cd7-ab14-fc7276a8cff1</guid>
                                    <description><![CDATA[<p>We welcome AJ Jones, the Dealer Development Specialist for Dealer Diagnostics at Nexia, to Torrice Talk to discuss updates and improvements to the Nexia Dealer Diagnostics web platform that will help dealers diagnose any potential problems in systems more easily, faster and with greater data accuracy.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome AJ Jones, the Dealer Development Specialist for Dealer Diagnostics at Nexia, to Torrice Talk to discuss updates and improvements to the Nexia Dealer Diagnostics web platform that will help dealers diagnose any potential problems in systems more easily, faster and with greater data accuracy.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/yvxc99/Episode_59_-_Discussing_Nexia_Dealer_Diagnostics_Improvements_and_Updates.mp3" length="36258504" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome AJ Jones, the Dealer Development Specialist for Dealer Diagnostics at Nexia, to Torrice Talk to discuss updates and improvements to the Nexia Dealer Diagnostics web platform that will help dealers diagnose any potential problems in systems more easily, faster and with greater data accuracy.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1500</itunes:duration>
                <itunes:episode>103</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 58 - Innovations in Furnace Specifications &amp; Design</title>
        <itunes:title>Episode 58 - Innovations in Furnace Specifications &amp; Design</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-58-innovations-in-furnace-specifications-design/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-58-innovations-in-furnace-specifications-design/#comments</comments>        <pubDate>Wed, 04 Mar 2020 08:25:21 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/1b7aeac6-5f4f-50d9-bf34-a97d0968d4e4</guid>
                                    <description><![CDATA[<p>We welcome Kellie Lindenmoyer, the Associate Product Manager for Furnaces at Trane Technologies, and John Bailey, the Furnace Engineering Manager at Trane Technologies, to discuss the future of furnace design as well as innovations in furnace specifications and design.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Kellie Lindenmoyer, the Associate Product Manager for Furnaces at Trane Technologies, and John Bailey, the Furnace Engineering Manager at Trane Technologies, to discuss the future of furnace design as well as innovations in furnace specifications and design.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/6w4tck/Episode_58_-_Innovations_in_Furnace_Specifications_Design.mp3" length="27978509" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Kellie Lindenmoyer, the Associate Product Manager for Furnaces at Trane Technologies, and John Bailey, the Furnace Engineering Manager at Trane Technologies, to discuss the future of furnace design as well as innovations in furnace specifications and design.]]></itunes:summary>
        <itunes:author>sgtorrice</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1155</itunes:duration>
                <itunes:episode>102</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 57 - Forecasting the HVAC Industry with John Hofmann</title>
        <itunes:title>Episode 57 - Forecasting the HVAC Industry with John Hofmann</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-57-forecasting-the-hvac-industry-with-john-hofmann-from-trane-technologies/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-57-forecasting-the-hvac-industry-with-john-hofmann-from-trane-technologies/#comments</comments>        <pubDate>Wed, 26 Feb 2020 04:30:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/14d8880d-68ff-55a4-a7d9-0ebb73cd3589</guid>
                                    <description><![CDATA[<p>We welcome John Hofmann, VP of Independent Distribution for American Standard and Trane, to Torrice talk to discuss an industry forecast. John discusses Trane Technologies, where he sees the HVAC industry evolving in the 2020's and much more!</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome John Hofmann, VP of Independent Distribution for American Standard and Trane, to Torrice talk to discuss an industry forecast. John discusses Trane Technologies, where he sees the HVAC industry evolving in the 2020's and much more!</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/7udihy/Episode_57_-_Forecasting_the_HVAC_Industry_with_John_Hofmann_from_Trane_Technologies.mp3" length="27138436" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome John Hofmann, VP of Independent Distribution for American Standard and Trane, to Torrice talk to discuss an industry forecast. John discusses Trane Technologies, where he sees the HVAC industry evolving in the 2020's and much more!]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1120</itunes:duration>
                <itunes:episode>101</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 56 - Discovering the RenewAire Line of ERV's</title>
        <itunes:title>Episode 56 - Discovering the RenewAire Line of ERV's</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-56-discovering-the-renewaire-line-of-ervs/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-56-discovering-the-renewaire-line-of-ervs/#comments</comments>        <pubDate>Wed, 12 Feb 2020 04:30:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/b6636903-03de-5f48-8754-f333feb85cd9</guid>
                                    <description><![CDATA[<p>We welcome Rich Bialobrzewski from RST Thermal onto Torrice Talk to discuss RenewAire products, centering our discussion around Energy Recovery Ventilators (ERV's).</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Rich Bialobrzewski from RST Thermal onto Torrice Talk to discuss RenewAire products, centering our discussion around Energy Recovery Ventilators (ERV's).</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/7w8i4e/Episode_56_-_Discovering_the_RenewAire_Line_of_ERV_s.mp3" length="14298071" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Rich Bialobrzewski from RST Thermal onto Torrice Talk to discuss RenewAire products, centering our discussion around Energy Recovery Ventilators (ERV's).]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>585</itunes:duration>
                <itunes:episode>100</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 55: Using Social Media as an Advertising Platform</title>
        <itunes:title>Episode 55: Using Social Media as an Advertising Platform</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-55-using-social-media-as-an-advertising-platform/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-55-using-social-media-as-an-advertising-platform/#comments</comments>        <pubDate>Wed, 05 Feb 2020 07:47:16 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/0f6a5d0e-17af-534c-8252-ee90d2dbb192</guid>
                                    <description><![CDATA[<p>We analyze how to properly use social media as an advertising tool by welcoming in both Elaina Wellstead and Jeannie Steinbuch from EB&L marketing. We discuss how to create audiences, what to include in ads and more!</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We analyze how to properly use social media as an advertising tool by welcoming in both Elaina Wellstead and Jeannie Steinbuch from EB&L marketing. We discuss how to create audiences, what to include in ads and more!</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/bycdru/Episode_55_-_Using_Social_Media_as_an_Advertising_Platform.mp3" length="35057901" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We analyze how to properly use social media as an advertising tool by welcoming in both Elaina Wellstead and Jeannie Steinbuch from EB&L marketing. We discuss how to create audiences, what to include in ads and more!]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1450</itunes:duration>
                <itunes:episode>99</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 54 - Key Advantages &amp; Specifications of RunTru Furnaces</title>
        <itunes:title>Episode 54 - Key Advantages &amp; Specifications of RunTru Furnaces</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-54-key-advantages-specifications-of-runtru-furnaces/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-54-key-advantages-specifications-of-runtru-furnaces/#comments</comments>        <pubDate>Fri, 31 Jan 2020 10:31:30 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/7a16ddf8-da5e-5350-a604-0defb0739394</guid>
                                    <description><![CDATA[<p>We dive into the furnace line for RunTru by Trane, and welcome Kellie Lindenmoyer from Trane to help discuss key features, specs and advantages of the RunTru line of furnaces. Trane and RunTru are trademarks of Trane in the U.S. and other countries.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We dive into the furnace line for RunTru by Trane, and welcome Kellie Lindenmoyer from Trane to help discuss key features, specs and advantages of the RunTru line of furnaces. Trane and RunTru are trademarks of Trane in the U.S. and other countries.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/ydizas/Episode_54_-_Key_Advantages_Specifications_of_RunTru_Furnaces.mp3" length="20418259" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We dive into the furnace line for RunTru by Trane, and welcome Kellie Lindenmoyer from Trane to help discuss key features, specs and advantages of the RunTru line of furnaces. Trane and RunTru are trademarks of Trane in the U.S. and other countries.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>840</itunes:duration>
                <itunes:episode>98</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 53: Key Advantages &amp; Specifications of RunTru Outdoor Units</title>
        <itunes:title>Episode 53: Key Advantages &amp; Specifications of RunTru Outdoor Units</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-53-key-advantages-specifications-of-runtru-outdoor-units/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-53-key-advantages-specifications-of-runtru-outdoor-units/#comments</comments>        <pubDate>Wed, 22 Jan 2020 04:30:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/e933f74a-a0ae-56f6-a6e7-a41d1f2256cc</guid>
                                    <description><![CDATA[<p>We take a deep dive into outdoor units for RunTru by Trane by exploring the key advantages and specifications of RunTru's Air Conditioners and Heat Pumps.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We take a deep dive into outdoor units for RunTru by Trane by exploring the key advantages and specifications of RunTru's Air Conditioners and Heat Pumps.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/hmtzkz/Episode_53_-_Key_Advantages_Specifications_of_RunTru_Outdoor_Units.mp3" length="18378832" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We take a deep dive into outdoor units for RunTru by Trane by exploring the key advantages and specifications of RunTru's Air Conditioners and Heat Pumps.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>755</itunes:duration>
                <itunes:episode>97</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 52: Why Choose RunTru by Trane</title>
        <itunes:title>Episode 52: Why Choose RunTru by Trane</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-52-why-choose-runtru-by-trane/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-52-why-choose-runtru-by-trane/#comments</comments>        <pubDate>Wed, 15 Jan 2020 04:30:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/8c33ea04-181d-5ead-84e4-807babbe7cf4</guid>
                                    <description><![CDATA[<p>We continue our discussion on RunTru by Trane by welcoming Patrick Van Deventer back to Torrice Talk. This week, we discuss product features, key benefits of the RunTru product line and the new warranty program.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We continue our discussion on RunTru by Trane by welcoming Patrick Van Deventer back to Torrice Talk. This week, we discuss product features, key benefits of the RunTru product line and the new warranty program.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/nqx32w/Episode_52_-_Why_Choose_RunTru_by_Trane.mp3" length="27738373" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We continue our discussion on RunTru by Trane by welcoming Patrick Van Deventer back to Torrice Talk. This week, we discuss product features, key benefits of the RunTru product line and the new warranty program.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1145</itunes:duration>
                <itunes:episode>96</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 51 - Introduction to RunTru by Trane</title>
        <itunes:title>Episode 51 - Introduction to RunTru by Trane</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-51-introduction-to-runtru-by-trane/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-51-introduction-to-runtru-by-trane/#comments</comments>        <pubDate>Wed, 08 Jan 2020 04:30:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/4d11f667-ffba-59fd-9bc4-411327d1fc6f</guid>
                                    <description><![CDATA[<p>We introduce you to RunTru by Trane on our latest podcast. To do so, we welcome Patrick Van Deventer from Trane as he introduces the newest value equipment line that is backed by Trane.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We introduce you to RunTru by Trane on our latest podcast. To do so, we welcome Patrick Van Deventer from Trane as he introduces the newest value equipment line that is backed by Trane.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/39heri/Episode_51_-_Introduction_to_RunTru_by_Trane.mp3" length="19451700" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We introduce you to RunTru by Trane on our latest podcast. To do so, we welcome Patrick Van Deventer from Trane as he introduces the newest value equipment line that is backed by Trane.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>810</itunes:duration>
                <itunes:episode>95</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 50: The Fundamentals of Great Customer Service (Part 2)</title>
        <itunes:title>Episode 50: The Fundamentals of Great Customer Service (Part 2)</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-50-the-fundamentals-of-great-customer-service-part-2/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-50-the-fundamentals-of-great-customer-service-part-2/#comments</comments>        <pubDate>Wed, 18 Dec 2019 04:30:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-50-the-fundamentals-of-great-customer-service-part-2-692b477a4c57dd28aeef1d4a92f8c272</guid>
                                    <description><![CDATA[<p>We welcome Patty Gillette from Mitsubishi Electric back for part two of our customer service discussion where we break down the best way to set appointments and close calls with potential customers.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Patty Gillette from Mitsubishi Electric back for part two of our customer service discussion where we break down the best way to set appointments and close calls with potential customers.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/pb7g8g/Episode_50_-_The_Fundamentals_of_Great_Customer_Service_Part_2_.mp3" length="26058201" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Patty Gillette from Mitsubishi Electric back for part two of our customer service discussion where we break down the best way to set appointments and close calls with potential customers.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1075</itunes:duration>
                <itunes:episode>94</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 49: The Fundamentals of Great Customer Service (Part 1)</title>
        <itunes:title>Episode 49: The Fundamentals of Great Customer Service (Part 1)</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-49-the-fundamentals-of-great-customer-service-part-1/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-49-the-fundamentals-of-great-customer-service-part-1/#comments</comments>        <pubDate>Wed, 11 Dec 2019 09:49:54 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-49-the-fundamentals-of-great-customer-service-part-1-eaf96f002abcc3006474db7e67cec005</guid>
                                    <description><![CDATA[<p>We explore the fundamentals of great customer service with Patty Gillette, Northeast Channel Marketing Manager for Mitsubishi Electric. In part one, we define a customer and go through the 10 rules to abide by in customer service.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We explore the fundamentals of great customer service with Patty Gillette, Northeast Channel Marketing Manager for Mitsubishi Electric. In part one, we define a customer and go through the 10 rules to abide by in customer service.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/qm34wf/Episode_49_-_The_Fundamentals_of_Great_Customer_Service_Part_1.mp3" length="23297789" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We explore the fundamentals of great customer service with Patty Gillette, Northeast Channel Marketing Manager for Mitsubishi Electric. In part one, we define a customer and go through the 10 rules to abide by in customer service.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>960</itunes:duration>
                <itunes:episode>93</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 48: Discovering the Google Local Services Platform with SearchKings</title>
        <itunes:title>Episode 48: Discovering the Google Local Services Platform with SearchKings</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-48-discovering-the-google-local-services-platform-with-searchkings/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-48-discovering-the-google-local-services-platform-with-searchkings/#comments</comments>        <pubDate>Wed, 04 Dec 2019 04:30:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-48-discovering-the-google-local-services-platform-with-searchkings-18aba67354e3fa9b3065e12c2e0a6910</guid>
                                    <description><![CDATA[<p>We welcome Lorne Sederoff from SearchKings to Torrice Talk to introduce HVAC dealers to SearchKings and discuss the Google Local Services program and the Google Guarantee program to help dealers get more leads and "spend their money on their own terms, not Google's".</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Lorne Sederoff from SearchKings to Torrice Talk to introduce HVAC dealers to SearchKings and discuss the Google Local Services program and the Google Guarantee program to help dealers get more leads and "spend their money on their own terms, not Google's".</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/awqc4j/Episode_48_-_Discovering_the_Google_Local_Services_Platform_with_SearchKings.mp3" length="39617645" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Lorne Sederoff from SearchKings to Torrice Talk to introduce HVAC dealers to SearchKings and discuss the Google Local Services program and the Google Guarantee program to help dealers get more leads and "spend their money on their own terms, not Google's".]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1640</itunes:duration>
                <itunes:episode>92</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 47: Utilizing the HVAC Pro Blog</title>
        <itunes:title>Episode 47: Utilizing the HVAC Pro Blog</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-47-utilizing-the-hvac-pro-blog/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-47-utilizing-the-hvac-pro-blog/#comments</comments>        <pubDate>Wed, 27 Nov 2019 08:08:13 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-47-utilizing-the-hvac-pro-blog-23f0c0a836bfe2d62d75d46103d7cffb</guid>
                                    <description><![CDATA[<p>We welcome Chris Morin, owner of the HVAC Pro Blog, to Torrice Talk to discuss how HVAC contractors can utilize HVACProBlog.com and the training classes offered by Chris.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Chris Morin, owner of the HVAC Pro Blog, to Torrice Talk to discuss how HVAC contractors can utilize HVACProBlog.com and the training classes offered by Chris.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/mc9a24/Episode_47_-_Utilizing_the_HVAC_Pro_Blog.mp3" length="22938530" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Chris Morin, owner of the HVAC Pro Blog, to Torrice Talk to discuss how HVAC contractors can utilize HVACProBlog.com and the training classes offered by Chris.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>945</itunes:duration>
                <itunes:episode>91</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 46: Learning About the iWave Air Purification System</title>
        <itunes:title>Episode 46: Learning About the iWave Air Purification System</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-46-learning-about-the-iwave-air-purification-system/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-46-learning-about-the-iwave-air-purification-system/#comments</comments>        <pubDate>Wed, 20 Nov 2019 08:09:58 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-46-learning-about-the-iwave-air-purification-system-40ee623501a55bd17da38bd41405adaa</guid>
                                    <description><![CDATA[<p>We bring Territory Manager Tyler Cleary back to Torrice Talk to discuss the advantages of installing an iWave air purification system on all of your unitary or ductless HVAC jobs. </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We bring Territory Manager Tyler Cleary back to Torrice Talk to discuss the advantages of installing an iWave air purification system on all of your unitary or ductless HVAC jobs. </p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/3i7bw8/Episode_46_-_Learning_About_the_iWave_Air_Purification_System.mp3" length="17178237" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We bring Territory Manager Tyler Cleary back to Torrice Talk to discuss the advantages of installing an iWave air purification system on all of your unitary or ductless HVAC jobs. ]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>705</itunes:duration>
                <itunes:episode>90</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Episode 46: Learning About the iWave Air Purification System</media:title></media:content>    </item>
    <item>
        <title>Episode 45: Utilizing S. G. Torrice's System Selection Tool</title>
        <itunes:title>Episode 45: Utilizing S. G. Torrice's System Selection Tool</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-45-utilizing-s-g-torrices-system-selection-tool/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-45-utilizing-s-g-torrices-system-selection-tool/#comments</comments>        <pubDate>Wed, 23 Oct 2019 08:30:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-45-utilizing-s-g-torrices-system-selection-tool-c39d9190b6c0ab63d390ba771da63eed</guid>
                                    <description><![CDATA[<p>We discuss how to use the System Selection Tool and the benefits it brings to dealers with S. G. Torrice CEO, and founder of the tool, Matt Bedard.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We discuss how to use the System Selection Tool and the benefits it brings to dealers with S. G. Torrice CEO, and founder of the tool, Matt Bedard.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/d5qcyf/Episode_45_-_Utilizing_S_G_Torrice_s_System_Selection_Tool.mp3" length="13578354" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We discuss how to use the System Selection Tool and the benefits it brings to dealers with S. G. Torrice CEO, and founder of the tool, Matt Bedard.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>555</itunes:duration>
                <itunes:episode>89</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 43 - Introducing the Honeywell RedLink System</title>
        <itunes:title>Tech Talk Episode 43 - Introducing the Honeywell RedLink System</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-43-introducing-the-honeywell-redlink-system/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-43-introducing-the-honeywell-redlink-system/#comments</comments>        <pubDate>Fri, 04 Oct 2019 05:30:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-43-introducing-the-honeywell-redlink-system-9789ab03ac2ab39c665c85e05d8effae</guid>
                                    <description><![CDATA[<p>Ken Gott is back on Torrice Tech Talk to discuss using the Honeywell RedLink system for operating a 2-stage furnace with a wireless furnace or a heat pump with a wireless sensor.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Ken Gott is back on Torrice Tech Talk to discuss using the Honeywell RedLink system for operating a 2-stage furnace with a wireless furnace or a heat pump with a wireless sensor.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/vuhhiq/Episode_43_-_Intorducing_the_Honeywell_RedLink_System.mp3" length="10021111" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Ken Gott is back on Torrice Tech Talk to discuss using the Honeywell RedLink system for operating a 2-stage furnace with a wireless furnace or a heat pump with a wireless sensor.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>405</itunes:duration>
                <itunes:episode>88</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 43 - Introducing the Honeywell RedLink System</media:title></media:content>    </item>
    <item>
        <title>Episode 44: Social Media 101</title>
        <itunes:title>Episode 44: Social Media 101</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-44-social-media-101/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-44-social-media-101/#comments</comments>        <pubDate>Wed, 02 Oct 2019 08:59:27 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-44-social-media-101-0e4e087ee7de19169e35342c4a014fcf</guid>
                                    <description><![CDATA[<p>We break down all the major social media platforms with Elaina Burdick Wellstead, President of EB&L Marketing, to help dealers get started on the right path for using social media to promote their HVAC company.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We break down all the major social media platforms with Elaina Burdick Wellstead, President of EB&L Marketing, to help dealers get started on the right path for using social media to promote their HVAC company.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/uv7m69/Episode_44_-_Social_Media_101.mp3" length="36852371" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We break down all the major social media platforms with Elaina Burdick Wellstead, President of EB&L Marketing, to help dealers get started on the right path for using social media to promote their HVAC company.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1535</itunes:duration>
                <itunes:episode>87</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Tech Talk Episode 42: The Best of Year 1 - Torrice Tech Talk</title>
        <itunes:title>Tech Talk Episode 42: The Best of Year 1 - Torrice Tech Talk</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-42-the-best-of-year-1-torrice-tech-talk/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-42-the-best-of-year-1-torrice-tech-talk/#comments</comments>        <pubDate>Thu, 05 Sep 2019 05:30:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-42-the-best-of-year-1-torrice-tech-talk-c2025c4a9def199dfc36f33010a0be05</guid>
                                    <description><![CDATA[<p>We look back at our first year of Torrice Tech Talk on our 1st Anniversary to take you back to some of the best moments.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We look back at our first year of Torrice Tech Talk on our 1st Anniversary to take you back to some of the best moments.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/2gqbkx/Episode_42_-_Best_of_Year_1_-_Torrice_Tech_Talk.mp3" length="11581556" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We look back at our first year of Torrice Tech Talk on our 1st Anniversary to take you back to some of the best moments.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>470</itunes:duration>
                <itunes:episode>86</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/Torrice_Tech_Talk_rgb.jpg" medium="image">
                            <media:title type="html">Tech Talk Episode 42: The Best of Year 1 - Torrice Tech Talk</media:title></media:content>    </item>
    <item>
        <title>Episode 43: The Best of Torrice Talk - Year 1</title>
        <itunes:title>Episode 43: The Best of Torrice Talk - Year 1</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-43-the-best-of-torrice-talk-year-1/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-43-the-best-of-torrice-talk-year-1/#comments</comments>        <pubDate>Wed, 04 Sep 2019 05:30:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-43-the-best-of-torrice-talk-year-1-8e42c2500426a3327a9244a42e89bea6</guid>
                                    <description><![CDATA[<p>We look back at our first year of Torrice Talk on our 1st Anniversary to take you back to some of the best moments.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We look back at our first year of Torrice Talk on our 1st Anniversary to take you back to some of the best moments.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/jmnw23/Episode_43_-_The_Best_of_Year_1_-_Torrice_Talk.mp3" length="11778398" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We look back at our first year of Torrice Talk on our 1st Anniversary to take you back to some of the best moments.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>480</itunes:duration>
                <itunes:episode>85</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>Episode 42: Examining the ServiceTitan Platform</title>
        <itunes:title>Episode 42: Examining the ServiceTitan Platform</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-42-examining-the-servicetitan-platform/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-42-examining-the-servicetitan-platform/#comments</comments>        <pubDate>Wed, 21 Aug 2019 05:30:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-42-examining-the-servicetitan-platform-1833835b03c355ec05fbfbede1204a0e</guid>
                                    <description><![CDATA[<p>We examine the features and services of the ServiceTitan platform to show how it will help your company run more efficiently and lead to more profits. We welcome Garrett Cross from ServiceTitan and John Eccleston of S. G. Torrice to the podcast to explain the platform.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We examine the features and services of the ServiceTitan platform to show how it will help your company run more efficiently and lead to more profits. We welcome Garrett Cross from ServiceTitan and John Eccleston of S. G. Torrice to the podcast to explain the platform.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/32e27r/Episode_42_-_Examining_the_ServiceTitan_Platform.mp3" length="31596864" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We examine the features and services of the ServiceTitan platform to show how it will help your company run more efficiently and lead to more profits. We welcome Garrett Cross from ServiceTitan and John Eccleston of S. G. Torrice to the podcast to explain the platform.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1310</itunes:duration>
                <itunes:episode>84</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 42: Examining the ServiceTitan Platform</media:title></media:content>    </item>
    <item>
        <title>Episode 41: Exploring the S9 &amp; S8 Series Furnaces</title>
        <itunes:title>Episode 41: Exploring the S9 &amp; S8 Series Furnaces</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-41-exploring-the-s9-s8-series-furnaces/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-41-exploring-the-s9-s8-series-furnaces/#comments</comments>        <pubDate>Wed, 14 Aug 2019 05:30:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-41-exploring-the-s9-s8-series-furnaces-b5d76f9626f1dc39a178d9fff31a22aa</guid>
                                    <description><![CDATA[<p>Don Garside is back to help dealers explore the key features and benefits of the S9 & S8 Series furnaces for Trane & American Standard.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Don Garside is back to help dealers explore the key features and benefits of the S9 & S8 Series furnaces for Trane & American Standard.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/mk2sbz/Episode_41_-_Exploring_the_S9_S8_Series_Furnaces.mp3" length="21036709" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Don Garside is back to help dealers explore the key features and benefits of the S9 & S8 Series furnaces for Trane & American Standard.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>870</itunes:duration>
                <itunes:episode>83</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 41: Exploring the S9 &amp; S8 Series Furnaces</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 41 - Detecting, Repairing &amp; Preventing Refrigeration Leaks</title>
        <itunes:title>Tech Talk Episode 41 - Detecting, Repairing &amp; Preventing Refrigeration Leaks</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-41-detecting-repairing-preventing-refrigeration-leaks/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-41-detecting-repairing-preventing-refrigeration-leaks/#comments</comments>        <pubDate>Thu, 08 Aug 2019 05:30:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-41-detecting-repairing-preventing-refrigeration-leaks-b90bff6750e85650e552c4a57b916bb9</guid>
                                    <description><![CDATA[<p>Russell Lattime is back to walk through the proper procedure for testing, repairing and preventing refrigeration leaks within your HVAC system.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Russell Lattime is back to walk through the proper procedure for testing, repairing and preventing refrigeration leaks within your HVAC system.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/4irdsj/Episode_41_-_Detecting_Repairing_Preventing_Refrigeration_Leaks.mp3" length="15276826" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Russell Lattime is back to walk through the proper procedure for testing, repairing and preventing refrigeration leaks within your HVAC system.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>630</itunes:duration>
                <itunes:episode>82</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 41 - Detecting, Repairing &amp; Preventing Refrigeration Leaks</media:title></media:content>    </item>
    <item>
        <title>Episode 40: Exploring &amp; Understanding the Podium Platform</title>
        <itunes:title>Episode 40: Exploring &amp; Understanding the Podium Platform</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-40-exploring-understanding-the-podium-platform/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-40-exploring-understanding-the-podium-platform/#comments</comments>        <pubDate>Wed, 07 Aug 2019 05:30:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-40-exploring-understanding-the-podium-platform-22ec331d6b39a552c2d58fd9f070b702</guid>
                                    <description><![CDATA[<p>We bring Director of Sales for Home Services at Podium. Matt Chambers, in to Torrice Talk to discuss the Podium platform and how it can help your company grow and become more convenient for customers to reach.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We bring Director of Sales for Home Services at Podium. Matt Chambers, in to Torrice Talk to discuss the Podium platform and how it can help your company grow and become more convenient for customers to reach.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/evdcw4/Episode_40_-_Exploring_Understanding_the_Podium_Platform.mp3" length="27037148" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We bring Director of Sales for Home Services at Podium. Matt Chambers, in to Torrice Talk to discuss the Podium platform and how it can help your company grow and become more convenient for customers to reach.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1120</itunes:duration>
                <itunes:episode>81</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 40: Exploring &amp; Understanding the Podium Platform</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 40: Correct Electrical Testing in Your HVAC Equipment</title>
        <itunes:title>Tech Talk Episode 40: Correct Electrical Testing in Your HVAC Equipment</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-40-correct-electrical-testing-in-your-hvc-equipment/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-40-correct-electrical-testing-in-your-hvc-equipment/#comments</comments>        <pubDate>Thu, 01 Aug 2019 05:30:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-40-correct-electrical-testing-in-your-hvc-equipment-00430ed683155dfc41f4ce3933ca83ad</guid>
                                    <description><![CDATA[<p>Phil Valpey is back to help you ensure you are performing the correct electrical tests in your HVAC equipment.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Phil Valpey is back to help you ensure you are performing the correct electrical tests in your HVAC equipment.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/96sdth/Episode_40_-_Correct_Electrical_Testing_in_Your_HVC_Equipment.mp3" length="17437252" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Phil Valpey is back to help you ensure you are performing the correct electrical tests in your HVAC equipment.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>720</itunes:duration>
                <itunes:episode>80</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 40: Correct Electrical Testing in Your HVAC Equipment</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 39: Post-Install Benefits and Features of the 724 Thermostat</title>
        <itunes:title>Tech Talk Episode 39: Post-Install Benefits and Features of the 724 Thermostat</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-39-post-install-benefits-and-features-of-the-724-thermostat/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-39-post-install-benefits-and-features-of-the-724-thermostat/#comments</comments>        <pubDate>Thu, 25 Jul 2019 05:30:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-39-post-install-benefits-and-features-of-the-724-thermostat-7142b53a0c08015fffb1717c8ee9e089</guid>
                                    <description><![CDATA[<p>Ken Gott is back on Torrice Tech Talk to discuss the benefits and features of the 724 thermostat for American Standard and Trane.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Ken Gott is back on Torrice Tech Talk to discuss the benefits and features of the 724 thermostat for American Standard and Trane.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/gy62ih/Episode_39_-_Post-Install_Benefits_and_Features_of_the_724_Thermostat.mp3" length="8796790" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Ken Gott is back on Torrice Tech Talk to discuss the benefits and features of the 724 thermostat for American Standard and Trane.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>360</itunes:duration>
                <itunes:episode>79</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 39: Post-Install Benefits and Features of the 724 Thermostat</media:title></media:content>    </item>
    <item>
        <title>Episode 39: Zoned Comfort Solutions</title>
        <itunes:title>Episode 39: Zoned Comfort Solutions</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-39-zoned-comfort-solutions/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-39-zoned-comfort-solutions/#comments</comments>        <pubDate>Wed, 24 Jul 2019 05:30:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-39-zoned-comfort-solutions-3d5f31291055663939f302b3fec2babe</guid>
                                    <description><![CDATA[<p>We discuss how dealers can mix ducted and ductless Mitsubishi Electric Cooling & Heating equipment in a Zoned Comfort Solution to create a more efficient home with Chris Morin - Area Manager at Mitsubishi Electric.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We discuss how dealers can mix ducted and ductless Mitsubishi Electric Cooling & Heating equipment in a Zoned Comfort Solution to create a more efficient home with Chris Morin - Area Manager at Mitsubishi Electric.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/cxv3r3/Episode_39_-_Zoned_Comfort_Solutions.mp3" length="18517655" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We discuss how dealers can mix ducted and ductless Mitsubishi Electric Cooling & Heating equipment in a Zoned Comfort Solution to create a more efficient home with Chris Morin - Area Manager at Mitsubishi Electric.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>765</itunes:duration>
                <itunes:episode>78</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 39: Zoned Comfort Solutions</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 38 - The Importance of Continued Technical Training</title>
        <itunes:title>Tech Talk Episode 38 - The Importance of Continued Technical Training</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-38-the-importance-of-continued-technical-training/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-38-the-importance-of-continued-technical-training/#comments</comments>        <pubDate>Thu, 18 Jul 2019 08:01:29 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-38-the-importance-of-continued-technical-training-8a03686a3fd636ee31ef03c347d7ac79</guid>
                                    <description><![CDATA[<p>We discuss the importance of continued technical training and the benefits to you company and technicians with Mark Guenthner on this Torrice Tech Talk.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We discuss the importance of continued technical training and the benefits to you company and technicians with Mark Guenthner on this Torrice Tech Talk.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/sz9crg/Episode_38_-_The_Importance_of_Continued_Technical_Training.mp3" length="9517132" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We discuss the importance of continued technical training and the benefits to you company and technicians with Mark Guenthner on this Torrice Tech Talk.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>390</itunes:duration>
                <itunes:episode>77</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 38 - The Importance of Continued Technical Training</media:title></media:content>    </item>
    <item>
        <title>Episode 38: Ductless in New Construction</title>
        <itunes:title>Episode 38: Ductless in New Construction</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-38-ductless-in-new-construction/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-38-ductless-in-new-construction/#comments</comments>        <pubDate>Wed, 17 Jul 2019 05:30:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-38-ductless-in-new-construction-d774f223f4ac32bde47bdced7f812943</guid>
                                    <description><![CDATA[<p>We explore using ductless equipment in new construction applications and the advantages it can bring dealers, developers and end users with Roger Willett, New England Regional Sales Manager for Mitsubishi Electric Cooling & Heating.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We explore using ductless equipment in new construction applications and the advantages it can bring dealers, developers and end users with Roger Willett, New England Regional Sales Manager for Mitsubishi Electric Cooling & Heating.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/5qv233/Episode_38_-_Ductless_in_New_Construction.mp3" length="27757484" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We explore using ductless equipment in new construction applications and the advantages it can bring dealers, developers and end users with Roger Willett, New England Regional Sales Manager for Mitsubishi Electric Cooling & Heating.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1150</itunes:duration>
                <itunes:episode>76</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 38: Ductless in New Construction</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 37: Advanced Setting on Kumo Cloud &amp; Kumo Station</title>
        <itunes:title>Tech Talk Episode 37: Advanced Setting on Kumo Cloud &amp; Kumo Station</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-37-advanced-setting-on-kumo-cloud-kumo-station/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-37-advanced-setting-on-kumo-cloud-kumo-station/#comments</comments>        <pubDate>Wed, 10 Jul 2019 05:30:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-37-advanced-setting-on-kumo-cloud-kumo-station-5c30369edf8dc31f846ff46ebf00307b</guid>
                                    <description><![CDATA[<p>Ken Gott is back to walk you through setting up the advanced settings on your Mitsubishi Electric Kumo Cloud & Kumo Station connected controls.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Ken Gott is back to walk you through setting up the advanced settings on your Mitsubishi Electric Kumo Cloud & Kumo Station connected controls.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/4a4ya4/Episode_37_-_Advanced_Settings_on_Kumo_Cloud_Kumo_Station.mp3" length="13837367" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Ken Gott is back to walk you through setting up the advanced settings on your Mitsubishi Electric Kumo Cloud & Kumo Station connected controls.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>570</itunes:duration>
                <itunes:episode>75</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 37: Advanced Setting on Kumo Cloud &amp; Kumo Station</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 36: The Importance of Heat Load Calculations</title>
        <itunes:title>Tech Talk Episode 36: The Importance of Heat Load Calculations</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-36-the-importance-of-heat-load-calculations/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-36-the-importance-of-heat-load-calculations/#comments</comments>        <pubDate>Thu, 27 Jun 2019 05:30:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-36-the-importance-of-heat-load-calculations-8dd4b5766f4961aac9c36034eae4597f</guid>
                                    <description><![CDATA[<p>We discuss why it is so important to get a heat load calculation - either a Manual J or Manual S - before installing any HVAC job with Mark Guenthner.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We discuss why it is so important to get a heat load calculation - either a Manual J or Manual S - before installing any HVAC job with Mark Guenthner.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/3vidy5/Episode_36_-_The_Importance_of_Heat_Load_Calculations.mp3" length="11917048" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We discuss why it is so important to get a heat load calculation - either a Manual J or Manual S - before installing any HVAC job with Mark Guenthner.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>490</itunes:duration>
                <itunes:episode>74</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 36: The Importance of Heat Load Calculations</media:title></media:content>    </item>
    <item>
        <title>Episode 37: The Importance of Retargeting Existing Customers</title>
        <itunes:title>Episode 37: The Importance of Retargeting Existing Customers</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-37-the-importance-of-retargeting-existing-customers/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-37-the-importance-of-retargeting-existing-customers/#comments</comments>        <pubDate>Wed, 26 Jun 2019 08:46:44 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-37-the-importance-of-retargeting-existing-customers-0212162f2056f692b426041dd20ed6fc</guid>
                                    <description><![CDATA[<p>It is vital to the success of your business to market to your existing customer base and keep those customers engaged. We welcome Dan Bolt of BlueWing and S. G. Torrice Company Territory Manager John Eccleston to Torrice Talk to explain why, and how to do it effectively.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>It is vital to the success of your business to market to your existing customer base and keep those customers engaged. We welcome Dan Bolt of BlueWing and S. G. Torrice Company Territory Manager John Eccleston to Torrice Talk to explain why, and how to do it effectively.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/k75jdm/Episode_37_-_The_Importance_of_Retargeting_Existing_Customers.mp3" length="21757073" type="audio/mpeg"/>
        <itunes:summary><![CDATA[It is vital to the success of your business to market to your existing customer base and keep those customers engaged. We welcome Dan Bolt of BlueWing and S. G. Torrice Company Territory Manager John Eccleston to Torrice Talk to explain why, and how to do it effectively.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>900</itunes:duration>
                <itunes:episode>73</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 37: The Importance of Retargeting Existing Customers</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 35: Avoiding Common Kumo Cloud &amp; Kumo Station Mistakes</title>
        <itunes:title>Tech Talk Episode 35: Avoiding Common Kumo Cloud &amp; Kumo Station Mistakes</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-35-avoiding-common-kumo-cloud-kumo-station-mistakes/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-35-avoiding-common-kumo-cloud-kumo-station-mistakes/#comments</comments>        <pubDate>Thu, 20 Jun 2019 08:19:09 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-35-avoiding-common-kumo-cloud-kumo-station-mistakes-ec24caffe41142aa25af573e5583216c</guid>
                                    <description><![CDATA[<p>Ken Gott is back to give technicians a quick refresher course and provide new troubleshooting tips when installing Mitsubishi Electric's Kumo Cloud and/or Kumo Station connected controls.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Ken Gott is back to give technicians a quick refresher course and provide new troubleshooting tips when installing Mitsubishi Electric's Kumo Cloud and/or Kumo Station connected controls.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/shzd5z/Episode_35_-_Avoiding_Common_Mistakes_with_Kumo_Cloud_Kumo_Station.mp3" length="9036906" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Ken Gott is back to give technicians a quick refresher course and provide new troubleshooting tips when installing Mitsubishi Electric's Kumo Cloud and/or Kumo Station connected controls.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>370</itunes:duration>
                <itunes:episode>72</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 35: Avoiding Common Kumo Cloud &amp; Kumo Station Mistakes</media:title></media:content>    </item>
    <item>
        <title>Episode 36: Exploring the M-Series &amp; P-Series Equipment Lines</title>
        <itunes:title>Episode 36: Exploring the M-Series &amp; P-Series Equipment Lines</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-36-exploring-the-m-series-p-series-equipment-lines/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-36-exploring-the-m-series-p-series-equipment-lines/#comments</comments>        <pubDate>Wed, 19 Jun 2019 05:30:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-36-exploring-the-m-series-p-series-equipment-lines-18bf6e7af6de3fc5f9e1dc3f9a095a96</guid>
                                    <description><![CDATA[<p>Chris Morin, Area Manager for Mitsubishi Electric, joins Torrice Talk to discuss key advantages and features of M-Series and P-Series equipment for Mitsubishi Electric Cooling & Heating.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Chris Morin, Area Manager for Mitsubishi Electric, joins Torrice Talk to discuss key advantages and features of M-Series and P-Series equipment for Mitsubishi Electric Cooling & Heating.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/xixxem/Episode_36_-_Exploring_the_M-Series_P-Series_Equipment_Lines.mp3" length="34477036" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Chris Morin, Area Manager for Mitsubishi Electric, joins Torrice Talk to discuss key advantages and features of M-Series and P-Series equipment for Mitsubishi Electric Cooling & Heating.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1430</itunes:duration>
                <itunes:episode>71</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 36: Exploring the M-Series &amp; P-Series Equipment Lines</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 34: Testing Thermostatic Expansion Valves</title>
        <itunes:title>Tech Talk Episode 34: Testing Thermostatic Expansion Valves</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-34-testing-thermostatic-expansion-valves/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-34-testing-thermostatic-expansion-valves/#comments</comments>        <pubDate>Thu, 13 Jun 2019 05:30:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-34-testing-thermostatic-expansion-valves-f493ca1131b3838d79260310e321f4a4</guid>
                                    <description><![CDATA[<p>Phil Valpey is back to discuss the temperature and pressure measurements needed to test a thermostatic expansion valve in air conditioners.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Phil Valpey is back to discuss the temperature and pressure measurements needed to test a thermostatic expansion valve in air conditioners.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/xmj399/Episode_34_-_Testing_Thermostatic_Expansion_Valves.mp3" length="11197319" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Phil Valpey is back to discuss the temperature and pressure measurements needed to test a thermostatic expansion valve in air conditioners.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>460</itunes:duration>
                <itunes:episode>70</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 34: Testing Thermostatic Expansion Valves</media:title></media:content>    </item>
    <item>
        <title>Episode 35: The Benefits of Flame-Free Brazing</title>
        <itunes:title>Episode 35: The Benefits of Flame-Free Brazing</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-35-the-benefits-of-flame-free-brazing/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-35-the-benefits-of-flame-free-brazing/#comments</comments>        <pubDate>Wed, 12 Jun 2019 05:30:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-35-the-benefits-of-flame-free-brazing-7632ad672fe9be14520dc98a3fa7ec9d</guid>
                                    <description><![CDATA[<p>We talk with Chris Morley of Morley Associates to explore the benefits of flame-free brazing options and the Zoomlock set of tools that can help perform this task.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We talk with Chris Morley of Morley Associates to explore the benefits of flame-free brazing options and the Zoomlock set of tools that can help perform this task.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/d5sb4r/Episode_35_-_The_Benefits_of_Flame-Free_Brazing.mp3" length="22837275" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We talk with Chris Morley of Morley Associates to explore the benefits of flame-free brazing options and the Zoomlock set of tools that can help perform this task.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>945</itunes:duration>
                <itunes:episode>69</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 35: The Benefits of Flame-Free Brazing</media:title></media:content>    </item>
    <item>
        <title>Episode 34 - The State of Mitsubishi Electric &amp; the Ductless Market</title>
        <itunes:title>Episode 34 - The State of Mitsubishi Electric &amp; the Ductless Market</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-34-the-state-of-mitsubishi-electric-the-ductless-market/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-34-the-state-of-mitsubishi-electric-the-ductless-market/#comments</comments>        <pubDate>Wed, 29 May 2019 05:30:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-34-the-state-of-mitsubishi-electric-the-ductless-market-445a83967dd07b960c5892347f8a1183</guid>
                                    <description><![CDATA[<p>We welcome Steve O'Brien, the Senior Vice President of Residential and Commercial Business at Mitsubishi Electric Trane, to "Torrice Talk" to discuss the state of Mitsubishi Electric, the ductless market and the future of ductless.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Steve O'Brien, the Senior Vice President of Residential and Commercial Business at Mitsubishi Electric Trane, to "Torrice Talk" to discuss the state of Mitsubishi Electric, the ductless market and the future of ductless.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/vx3wym/Episode_34_-_The_State_of_Mitsubishi_Electric_the_Ductless_Market.mp3" length="25681964" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Steve O'Brien, the Senior Vice President of Residential and Commercial Business at Mitsubishi Electric Trane, to "Torrice Talk" to discuss the state of Mitsubishi Electric, the ductless market and the future of ductless.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1070</itunes:duration>
                <itunes:episode>68</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 34 - The State of Mitsubishi Electric &amp; the Ductless Market</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 33: Setting Up the MRCH1</title>
        <itunes:title>Tech Talk Episode 33: Setting Up the MRCH1</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-33-setting-up-the-mrch1/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-33-setting-up-the-mrch1/#comments</comments>        <pubDate>Thu, 23 May 2019 05:30:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-33-setting-up-the-mrch1-46d94d19296175f1113ec228e627a8c1</guid>
                                    <description><![CDATA[<p>We welcome back Mark Guenthner to help walk you through setting up the MRCH1 and pairing it with your Mitsubishi Electric equipment.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Mark Guenthner to help walk you through setting up the MRCH1 and pairing it with your Mitsubishi Electric equipment.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/s43f6n/Episode_33_-_Setting_Up_the_MRCH1.mp3" length="9036244" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Mark Guenthner to help walk you through setting up the MRCH1 and pairing it with your Mitsubishi Electric equipment.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>370</itunes:duration>
                <itunes:episode>67</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 33: Setting Up the MRCH1</media:title></media:content>    </item>
    <item>
        <title>Episode 33: Using the Mitsubishi Electric Diamond Contractor Program</title>
        <itunes:title>Episode 33: Using the Mitsubishi Electric Diamond Contractor Program</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-33-using-the-mitsubishi-electric-diamond-contractor-program/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-33-using-the-mitsubishi-electric-diamond-contractor-program/#comments</comments>        <pubDate>Wed, 22 May 2019 05:30:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-33-using-the-mitsubishi-electric-diamond-contractor-program-2a2bcf6b7b1387110cb2cabf73425cc8</guid>
                                    <description><![CDATA[<p>We welcome Joe Wood of Boston Standard & New England Ductless to discuss the benefits of having both of his companies be Mitsubishi Electric Cooling & Heating Diamond Contractors, and how he utilizes the Diamond Elite program in his businesses.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Joe Wood of Boston Standard & New England Ductless to discuss the benefits of having both of his companies be Mitsubishi Electric Cooling & Heating Diamond Contractors, and how he utilizes the Diamond Elite program in his businesses.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/8sz8dc/NED_Diamond_Contractor_Podcast_Recording.mp3" length="13956709" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Joe Wood of Boston Standard & New England Ductless to discuss the benefits of having both of his companies be Mitsubishi Electric Cooling & Heating Diamond Contractors, and how he utilizes the Diamond Elite program in his businesses.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>575</itunes:duration>
                <itunes:episode>66</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 33: Using the Mitsubishi Electric Diamond Contractor Program</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 32: Kumo Station Basic Setup &amp; Installation</title>
        <itunes:title>Tech Talk Episode 32: Kumo Station Basic Setup &amp; Installation</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-32-kumo-station-basic-setup-installation/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-32-kumo-station-basic-setup-installation/#comments</comments>        <pubDate>Wed, 15 May 2019 05:30:00 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-32-kumo-station-basic-setup-installation-ab31ce71864a4e3fea567300a7822143</guid>
                                    <description><![CDATA[<p>We walk you through the setup and installation of Mitsubishi Electric's Kumo Station with Ken Gott on this "Torrice Tech Talk".</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We walk you through the setup and installation of Mitsubishi Electric's Kumo Station with Ken Gott on this "Torrice Tech Talk".</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/8sm6gh/Episode_32_-_Kumo_Station_Basic_Setup_Installation.mp3" length="14676831" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We walk you through the setup and installation of Mitsubishi Electric's Kumo Station with Ken Gott on this "Torrice Tech Talk".]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>605</itunes:duration>
                <itunes:episode>65</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 32: Kumo Station Basic Setup &amp; Installation</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 31: Installing the Kumo Cloud Wireless Temperature &amp; Humidity Sensor</title>
        <itunes:title>Tech Talk Episode 31: Installing the Kumo Cloud Wireless Temperature &amp; Humidity Sensor</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-31-installing-the-kumo-cloud-wireless-temperature-humidity-sensor/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-31-installing-the-kumo-cloud-wireless-temperature-humidity-sensor/#comments</comments>        <pubDate>Thu, 09 May 2019 09:05:08 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-31-installing-the-kumo-cloud-wireless-temperature-humidity-sensor-81bbad0fe0c2c3219a2e3d13f299e2e7</guid>
                                    <description><![CDATA[<p>Now that your Kumo Cloud Wireless Interfaces are installed, Ken Gott is back to walk you through setting up and installing the wireless temperature and humidity sensor to have your Mitsubishi Electric system working at optimal levels.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Now that your Kumo Cloud Wireless Interfaces are installed, Ken Gott is back to walk you through setting up and installing the wireless temperature and humidity sensor to have your Mitsubishi Electric system working at optimal levels.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/awbk4u/Episode_31_-_Kumo_Cloud_Humidity_Sensor_Installation.mp3" length="8436910" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Now that your Kumo Cloud Wireless Interfaces are installed, Ken Gott is back to walk you through setting up and installing the wireless temperature and humidity sensor to have your Mitsubishi Electric system working at optimal levels.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>345</itunes:duration>
                <itunes:episode>64</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 31: Installing the Kumo Cloud Wireless Temperature &amp; Humidity Sensor</media:title></media:content>    </item>
    <item>
        <title>Episode 32: Exploring Aprilaire's Product Offering</title>
        <itunes:title>Episode 32: Exploring Aprilaire's Product Offering</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-32-exploring-aprilaires-product-offering/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-32-exploring-aprilaires-product-offering/#comments</comments>        <pubDate>Wed, 08 May 2019 08:40:32 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-32-exploring-aprilaires-product-offering-a381107fffaf0c89469a9d1f56f2b5f4</guid>
                                    <description><![CDATA[<p>We discuss the IAQ product offering from Aprialire by welcoming Kevin Durkin - New England District Sales Manager for Aprilaire - to Torrice Talk.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We discuss the IAQ product offering from Aprialire by welcoming Kevin Durkin - New England District Sales Manager for Aprilaire - to Torrice Talk.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/b2x8f7/Episode_32_-_Exploring_Aprilaire_Products.mp3" length="29796299" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We discuss the IAQ product offering from Aprialire by welcoming Kevin Durkin - New England District Sales Manager for Aprilaire - to Torrice Talk.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1235</itunes:duration>
                <itunes:episode>63</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 32: Exploring Aprilaire&#039;s Product Offering</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 30: Kumo Cloud Basic Setup &amp; Installation</title>
        <itunes:title>Tech Talk Episode 30: Kumo Cloud Basic Setup &amp; Installation</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-30-kumo-cloud-basic-setup-installation/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-30-kumo-cloud-basic-setup-installation/#comments</comments>        <pubDate>Wed, 01 May 2019 08:01:26 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-30-kumo-cloud-basic-setup-installation-e6dd8b42671e79c34484ed1099613238</guid>
                                    <description><![CDATA[<p>Ken Gott is back to walk you through the basic setup and installation of Mitsubishi Electric Cooling & Heating's Kumo Cloud wireless interfaces on "Torrice Tech Talk".</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Ken Gott is back to walk you through the basic setup and installation of Mitsubishi Electric Cooling & Heating's Kumo Cloud wireless interfaces on "Torrice Tech Talk".</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/p2tabc/Episode_30_-_Kumo_Cloud_Basic_Setup_Installation.mp3" length="14557084" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Ken Gott is back to walk you through the basic setup and installation of Mitsubishi Electric Cooling & Heating's Kumo Cloud wireless interfaces on "Torrice Tech Talk".]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>600</itunes:duration>
                <itunes:episode>62</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 30: Kumo Cloud Basic Setup &amp; Installation</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 29: Zoning Setup on 1050 Connected Controls</title>
        <itunes:title>Tech Talk Episode 29: Zoning Setup on 1050 Connected Controls</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-29-zoning-setup-on-1050-connected-controls/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-29-zoning-setup-on-1050-connected-controls/#comments</comments>        <pubDate>Thu, 25 Apr 2019 08:11:54 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-29-zoning-setup-on-1050-connected-controls-4fc206a8f4a2ff0a3888fedd649395a6</guid>
                                    <description><![CDATA[<p>Last week, Phil Valpey taught you to set up a 1050 connected control. This week he is back on "Torrice Tech Talk" to teach you how to set up zoning on the same 1050 control.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Last week, Phil Valpey taught you to set up a 1050 connected control. This week he is back on "Torrice Tech Talk" to teach you how to set up zoning on the same 1050 control.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/xat2s5/Episode_29_-_Zoning_Setup_on_1050_Connected_Controls.mp3" length="25116616" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Last week, Phil Valpey taught you to set up a 1050 connected control. This week he is back on "Torrice Tech Talk" to teach you how to set up zoning on the same 1050 control.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1040</itunes:duration>
                <itunes:episode>61</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 29: Zoning Setup on 1050 Connected Controls</media:title></media:content>    </item>
    <item>
        <title>Episode 31: Benefits of Using Flat Rate Pricing</title>
        <itunes:title>Episode 31: Benefits of Using Flat Rate Pricing</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-31-benefits-of-using-flat-rate-pricing/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-31-benefits-of-using-flat-rate-pricing/#comments</comments>        <pubDate>Wed, 24 Apr 2019 08:17:57 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-31-benefits-of-using-flat-rate-pricing-6a0d754552442c2034520c02a5308e30</guid>
                                    <description><![CDATA[<p>We discuss the benefits of using flat rate pricing for your HVAC service with Jay Sackett from Coolfront Technologies to help your company garner more trust with customers and make more money.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We discuss the benefits of using flat rate pricing for your HVAC service with Jay Sackett from Coolfront Technologies to help your company garner more trust with customers and make more money.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/5zazcm/Episode_31_-_Benefits_of_Using_Flat_Rate_Pricing.mp3" length="17797315" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We discuss the benefits of using flat rate pricing for your HVAC service with Jay Sackett from Coolfront Technologies to help your company garner more trust with customers and make more money.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>735</itunes:duration>
                <itunes:episode>60</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 31: Benefits of Using Flat Rate Pricing</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 28 - Installation &amp; Setup of 1050 Connected Controls</title>
        <itunes:title>Tech Talk Episode 28 - Installation &amp; Setup of 1050 Connected Controls</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-28-installation-setup-of-1050-connected-controls/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-28-installation-setup-of-1050-connected-controls/#comments</comments>        <pubDate>Thu, 18 Apr 2019 07:31:43 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-28-installation-setup-of-1050-connected-controls-bf5b029b30e233fd78cdd25bf967b1df</guid>
                                    <description><![CDATA[<p>Phil Valpey is back to walk you through the proper installation and setup of the 1050, aka the AccuLink or ComfortLink, connected control for your system.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Phil Valpey is back to walk you through the proper installation and setup of the 1050, aka the AccuLink or ComfortLink, connected control for your system.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/87mvgi/Episode_28_-_Installation_Setup_of_1050_Connected_Controls.mp3" length="22682062" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Phil Valpey is back to walk you through the proper installation and setup of the 1050, aka the AccuLink or ComfortLink, connected control for your system.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>945</itunes:duration>
                <itunes:episode>59</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 28 - Installation &amp; Setup of 1050 Connected Controls</media:title></media:content>    </item>
    <item>
        <title>Episode 30: Branding Your HVAC Company</title>
        <itunes:title>Episode 30: Branding Your HVAC Company</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-30-branding-your-hvac-company/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-30-branding-your-hvac-company/#comments</comments>        <pubDate>Wed, 17 Apr 2019 10:17:55 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-30-branding-your-hvac-company-5ca4760ff3feb104d1094dc51788f634</guid>
                                    <description><![CDATA[<p>We welcome back Elaina Burdick of EB&L Marketing to help you learn the correct way to brand your HVAC company and avoid marketing cliches.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Elaina Burdick of EB&L Marketing to help you learn the correct way to brand your HVAC company and avoid marketing cliches.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/98csn2/Episode_30_-_Branding_Your_HVAC_Company.mp3" length="40043499" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Elaina Burdick of EB&L Marketing to help you learn the correct way to brand your HVAC company and avoid marketing cliches.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1668</itunes:duration>
                <itunes:episode>58</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 30: Branding Your HVAC Company</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 27: Cooling Season Maintenance for Unitary Air Conditioners</title>
        <itunes:title>Tech Talk Episode 27: Cooling Season Maintenance for Unitary Air Conditioners</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-27-cooling-season-maintenance-for-unitary-air-conditioners/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-27-cooling-season-maintenance-for-unitary-air-conditioners/#comments</comments>        <pubDate>Thu, 11 Apr 2019 08:19:40 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-27-cooling-season-maintenance-for-unitary-air-conditioners-3c1f19ac9c458e617c087ddc41cc2d5f</guid>
                                    <description><![CDATA[<p>We welcome Mark Guenthner back to "Torrice Tech Talk" to discuss cooling season maintenance for your Trane and American Standard air conditioners ahead of the summer rush.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Mark Guenthner back to "Torrice Tech Talk" to discuss cooling season maintenance for your Trane and American Standard air conditioners ahead of the summer rush.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/n8ewrc/Episode_27_-_Cooling_Season_Maintenance_for_Unitary_Air_Conditioners.mp3" length="7716566" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Mark Guenthner back to "Torrice Tech Talk" to discuss cooling season maintenance for your Trane and American Standard air conditioners ahead of the summer rush.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>315</itunes:duration>
                <itunes:episode>57</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 27: Cooling Season Maintenance for Unitary Air Conditioners</media:title></media:content>    </item>
    <item>
        <title>Episode 29: Meet Our New Sales Managers</title>
        <itunes:title>Episode 29: Meet Our New Sales Managers</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-29-meet-our-new-sales-managers/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-29-meet-our-new-sales-managers/#comments</comments>        <pubDate>Wed, 10 Apr 2019 09:03:58 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-29-meet-our-new-sales-managers-3c8630d6562b70fd5f86d8f295360d8b</guid>
                                    <description><![CDATA[<p>On this "Torrice Talk" we introduce you to our two new sales managers at the S. G. Torrice Company - Chad Baril and Scott Adler.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On this "Torrice Talk" we introduce you to our two new sales managers at the S. G. Torrice Company - Chad Baril and Scott Adler.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/bwr9ic/Episode_29_-_Meet_Our_New_Sales_Managers.mp3" length="17437444" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On this "Torrice Talk" we introduce you to our two new sales managers at the S. G. Torrice Company - Chad Baril and Scott Adler.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>720</itunes:duration>
                <itunes:episode>56</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 29: Meet Our New Sales Managers</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 26 - Kumo Cloud Internet Connectivity Setup &amp; Troubleshooting</title>
        <itunes:title>Tech Talk Episode 26 - Kumo Cloud Internet Connectivity Setup &amp; Troubleshooting</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-26-kumo-cloud-internet-connectivity-setup-troubleshooting/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-26-kumo-cloud-internet-connectivity-setup-troubleshooting/#comments</comments>        <pubDate>Wed, 03 Apr 2019 08:37:12 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-26-kumo-cloud-internet-connectivity-setup-troubleshooting-01b9589117f7b43260377dc6749f324d</guid>
                                    <description><![CDATA[<p>On a special episode of "Torrice Tech Talk", Ken Gott joins us to discuss setting up and troubleshooting the internet connection needed for Mitsubishi Electric Cooling & Heating's Kumo Cloud and Kumo Station connected controls - a problem facing many dealers installing Mitsubishi Electric equipment.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On a special episode of "Torrice Tech Talk", Ken Gott joins us to discuss setting up and troubleshooting the internet connection needed for Mitsubishi Electric Cooling & Heating's Kumo Cloud and Kumo Station connected controls - a problem facing many dealers installing Mitsubishi Electric equipment.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/fz8sd5/Kumo_Cloud_Internet_Connection_Podcast_Recording.mp3" length="11281807" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On a special episode of "Torrice Tech Talk", Ken Gott joins us to discuss setting up and troubleshooting the internet connection needed for Mitsubishi Electric Cooling & Heating's Kumo Cloud and Kumo Station connected controls - a problem facing many dealers installing Mitsubishi Electric equipment.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>470</itunes:duration>
                <itunes:episode>55</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 26 - Kumo Cloud Internet Connectivity Setup &amp; Troubleshooting</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode  25 - Installing a Hydronic Heater on a TAM9 Air Handler</title>
        <itunes:title>Tech Talk Episode  25 - Installing a Hydronic Heater on a TAM9 Air Handler</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode_25-installing-a-hydronic-heater-on-a-tam9-air-handler/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode_25-installing-a-hydronic-heater-on-a-tam9-air-handler/#comments</comments>        <pubDate>Thu, 28 Mar 2019 08:36:24 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode_25-installing-a-hydronic-heater-on-a-tam9-air-handler-4abe9cfded78400083372a11d145996d</guid>
                                    <description><![CDATA[<p>We welcome Ken Gott back to "Torrice Tech Talk" to discuss the installation of a hydronic heater on a TAM9 air handler for American Standard and Trane.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Ken Gott back to "Torrice Tech Talk" to discuss the installation of a hydronic heater on a TAM9 air handler for American Standard and Trane.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/jer5ze/Episode_25_-_Installing_a_Hydronic_Heater_on_a_TAM9_Air_Handler.mp3" length="6636980" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Ken Gott back to "Torrice Tech Talk" to discuss the installation of a hydronic heater on a TAM9 air handler for American Standard and Trane.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>270</itunes:duration>
                <itunes:episode>54</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode  25 - Installing a Hydronic Heater on a TAM9 Air Handler</media:title></media:content>    </item>
    <item>
        <title>Episode 28: Taking Advantage of the Local Presence Management Tool with the DAC Group</title>
        <itunes:title>Episode 28: Taking Advantage of the Local Presence Management Tool with the DAC Group</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-28-taking-advantage-of-the-local-presence-management-tool-with-the-dac-group/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-28-taking-advantage-of-the-local-presence-management-tool-with-the-dac-group/#comments</comments>        <pubDate>Wed, 27 Mar 2019 08:07:48 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-28-taking-advantage-of-the-local-presence-management-tool-with-the-dac-group-17e781c44ba7af3df0a311fe295c5a27</guid>
                                    <description><![CDATA[<p>We welcome David Mabry from The DAC Group to "Torrice Talk" to discuss the advantages of using the Local Presence Management Tool with the DAC Group - a program that manages the local presence and location management on Google, and many other platforms.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome David Mabry from The DAC Group to "Torrice Talk" to discuss the advantages of using the Local Presence Management Tool with the DAC Group - a program that manages the local presence and location management on Google, and many other platforms.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/87xbwq/Episode_28_-_Taking_Advantage_of_the_Local_Presence_Managment_Tool_with_the_DAC_Group.mp3" length="22236705" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome David Mabry from The DAC Group to "Torrice Talk" to discuss the advantages of using the Local Presence Management Tool with the DAC Group - a program that manages the local presence and location management on Google, and many other platforms.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>920</itunes:duration>
                <itunes:episode>53</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 28: Taking Advantage of the Local Presence Management Tool with the DAC Group</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 24: Cooling Season Maintenance for M-Series &amp;amp; P-Series Equipment</title>
        <itunes:title>Tech Talk Episode 24: Cooling Season Maintenance for M-Series &amp;amp; P-Series Equipment</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-24-cooling-season-maintenance-for-m-series-p-series-equipment/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-24-cooling-season-maintenance-for-m-series-p-series-equipment/#comments</comments>        <pubDate>Thu, 21 Mar 2019 08:05:38 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-24-cooling-season-maintenance-for-m-series-p-series-equipment-c48e119c3603b6161c1effce945ea5b9</guid>
                                    <description><![CDATA[<p>We welcome Russell Lattime back to "Torrice Tech Talk" to discuss the maintenance needed for Mitsubishi Electric Cooling & Heating M-Series and P-Series equipment ahead of cooling season.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Russell Lattime back to "Torrice Tech Talk" to discuss the maintenance needed for Mitsubishi Electric Cooling & Heating M-Series and P-Series equipment ahead of cooling season.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/hdkikj/Episode_24_-_Cooling_Season_Maintenance_for_M-Series_P-Series_Equipment.mp3" length="9036911" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Russell Lattime back to "Torrice Tech Talk" to discuss the maintenance needed for Mitsubishi Electric Cooling & Heating M-Series and P-Series equipment ahead of cooling season.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>370</itunes:duration>
                <itunes:episode>52</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 24: Cooling Season Maintenance for M-Series &amp;amp; P-Series Equipment</media:title></media:content>    </item>
    <item>
        <title>Episode 27: Learning the Benefits of Nexia Integrated Controls</title>
        <itunes:title>Episode 27: Learning the Benefits of Nexia Integrated Controls</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-27-learning-the-benefits-of-nexia-integrated-controls/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-27-learning-the-benefits-of-nexia-integrated-controls/#comments</comments>        <pubDate>Wed, 20 Mar 2019 08:17:56 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-27-learning-the-benefits-of-nexia-integrated-controls-d0439b8ce395ca8ac79353a9e835abf5</guid>
                                    <description><![CDATA[<p>We welcome in Devoe Ward, Business Development Manager for Nexia, to discuss all of the benefits of using Nexia Integrated Controls on your American Standard and Trane equipment. He also discusses how Nexia as a whole-home solution and can create a smart home ecosystem in your home.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome in Devoe Ward, Business Development Manager for Nexia, to discuss all of the benefits of using Nexia Integrated Controls on your American Standard and Trane equipment. He also discusses how Nexia as a whole-home solution and can create a smart home ecosystem in your home.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/ask974/Episode_27_-_Learning_the_Benefits_of_Nexia_Integrated_Controlls.mp3" length="31957370" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome in Devoe Ward, Business Development Manager for Nexia, to discuss all of the benefits of using Nexia Integrated Controls on your American Standard and Trane equipment. He also discusses how Nexia as a whole-home solution and can create a smart home ecosystem in your home.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1325</itunes:duration>
                <itunes:episode>51</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 27: Learning the Benefits of Nexia Integrated Controls</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 23: Proper Filter Replacement</title>
        <itunes:title>Tech Talk Episode 23: Proper Filter Replacement</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-23-proper-filter-replacement/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-23-proper-filter-replacement/#comments</comments>        <pubDate>Thu, 14 Mar 2019 09:04:17 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-23-proper-filter-replacement-b5a4e1ffeb234e49375500ebb5dc2541</guid>
                                    <description><![CDATA[<p>Mark Guenthner is back on "Torrice Tech Talk" to remind you about proper filter replacement and maintenance to make sure your system is running at peak efficiency.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Mark Guenthner is back on "Torrice Tech Talk" to remind you about proper filter replacement and maintenance to make sure your system is running at peak efficiency.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/zyk3fg/Episode_23_-_Proper_Filter_Replacement.mp3" length="8797386" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Mark Guenthner is back on "Torrice Tech Talk" to remind you about proper filter replacement and maintenance to make sure your system is running at peak efficiency.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>360</itunes:duration>
                <itunes:episode>50</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 23: Proper Filter Replacement</media:title></media:content>    </item>
    <item>
        <title>Episode 26 - Discussing The Platinum 19/XV19 Low Profile Heat Pump</title>
        <itunes:title>Episode 26 - Discussing The Platinum 19/XV19 Low Profile Heat Pump</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-26-discussing-the-platinum-19xv19-low-profile-heat-pump/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-26-discussing-the-platinum-19xv19-low-profile-heat-pump/#comments</comments>        <pubDate>Wed, 13 Mar 2019 08:18:20 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-26-discussing-the-platinum-19xv19-low-profile-heat-pump-e2ad9fd088f4e7dc0d3fb601a2405bac</guid>
                                    <description><![CDATA[<p>We welcome Don Garside back to "Torrice Talk" to discuss the 19-SEER, low profile heat pumps from Trane & American Standard - The Platinum 19 and the XV19. He walks through applications, benefits and specifics for these units, and why you should start installing them.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Don Garside back to "Torrice Talk" to discuss the 19-SEER, low profile heat pumps from Trane & American Standard - The Platinum 19 and the XV19. He walks through applications, benefits and specifics for these units, and why you should start installing them.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/y9snnb/Episode_26_-_Discussing_The_Platinum_19-XV19_Low_Profile_Heat_Pump.mp3" length="21757705" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Don Garside back to "Torrice Talk" to discuss the 19-SEER, low profile heat pumps from Trane & American Standard - The Platinum 19 and the XV19. He walks through applications, benefits and specifics for these units, and why you should start installing them.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>900</itunes:duration>
                <itunes:episode>49</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 26 - Discussing The Platinum 19/XV19 Low Profile Heat Pump</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 22: Troubleshooting the Cooling System on a ReliaTel Controlled Rooftop</title>
        <itunes:title>Tech Talk Episode 22: Troubleshooting the Cooling System on a ReliaTel Controlled Rooftop</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-22-troubleshooting-the-cooling-system-on-a-reliatel-controlled-rooftop/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-22-troubleshooting-the-cooling-system-on-a-reliatel-controlled-rooftop/#comments</comments>        <pubDate>Thu, 07 Mar 2019 08:48:03 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-22-troubleshooting-the-cooling-system-on-a-reliatel-controlled-rooftop-5d88acfe69a7da4be1657aef048d4529</guid>
                                    <description><![CDATA[<p>Last week, we discussed troubleshooting the heating system on a ReliaTel controlled rooftop unit. This week, Ken Gott is back on "Torrice Tech Talk" to discuss troubleshooting the cooling system on a ReliaTel controlled rooftop unit.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Last week, we discussed troubleshooting the heating system on a ReliaTel controlled rooftop unit. This week, Ken Gott is back on "Torrice Tech Talk" to discuss troubleshooting the cooling system on a ReliaTel controlled rooftop unit.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/vxwzw3/Episode_22_-_Troubleshooting_the_Cooling_System_on_a_ReliaTel_Controlled_Rooftop.mp3" length="10110864" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Last week, we discussed troubleshooting the heating system on a ReliaTel controlled rooftop unit. This week, Ken Gott is back on "Torrice Tech Talk" to discuss troubleshooting the cooling system on a ReliaTel controlled rooftop unit.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>414</itunes:duration>
                <itunes:episode>48</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 22: Troubleshooting the Cooling System on a ReliaTel Controlled Rooftop</media:title></media:content>    </item>
    <item>
        <title>Episode 25: Reviewing the Benefits of the Mitsubishi Electric Diamond Contractor Program</title>
        <itunes:title>Episode 25: Reviewing the Benefits of the Mitsubishi Electric Diamond Contractor Program</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-25-reviewing-the-benefits-of-the-mitsubishi-electric-diamond-contractor-program/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-25-reviewing-the-benefits-of-the-mitsubishi-electric-diamond-contractor-program/#comments</comments>        <pubDate>Wed, 06 Mar 2019 08:07:34 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-25-reviewing-the-benefits-of-the-mitsubishi-electric-diamond-contractor-program-d8fc27e44f11f54e4b09773478e84e56</guid>
                                    <description><![CDATA[<p>On this "Torrice Talk" we discuss the benefits of being a Mitsubishi Electric Cooling & Heating Diamond Contractor, and the steps to take to get involved in the different levels of the program with Brian Cristman of Mitsubishi Electric Trane HVAC. We also discuss the importance of the Diamond Contractor Scorecard.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On this "Torrice Talk" we discuss the benefits of being a Mitsubishi Electric Cooling & Heating Diamond Contractor, and the steps to take to get involved in the different levels of the program with Brian Cristman of Mitsubishi Electric Trane HVAC. We also discuss the importance of the Diamond Contractor Scorecard.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/mhwupq/Episode_25_-_Reviewing_the_Diamond_Conractor_Program.mp3" length="40237965" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On this "Torrice Talk" we discuss the benefits of being a Mitsubishi Electric Cooling & Heating Diamond Contractor, and the steps to take to get involved in the different levels of the program with Brian Cristman of Mitsubishi Electric Trane HVAC. We also discuss the importance of the Diamond Contractor Scorecard.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1670</itunes:duration>
                <itunes:episode>47</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 25: Reviewing the Benefits of the Mitsubishi Electric Diamond Contractor Program</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 21: Troubleshooting the Heating System on a ReliaTel Controlled Rooftop</title>
        <itunes:title>Tech Talk Episode 21: Troubleshooting the Heating System on a ReliaTel Controlled Rooftop</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-21-troubleshooting-the-heating-system-on-a-reliatel-controlled-rooftop/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-21-troubleshooting-the-heating-system-on-a-reliatel-controlled-rooftop/#comments</comments>        <pubDate>Thu, 28 Feb 2019 08:07:10 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-21-troubleshooting-the-heating-system-on-a-reliatel-controlled-rooftop-ccc7d1cb417386db20042af82bc2e535</guid>
                                    <description><![CDATA[<p>Ken Gott is back on "Torrice Tech Talk" and is discussing how to troubleshoot the heating system on a ReliaTel controlled rooftop unit.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Ken Gott is back on "Torrice Tech Talk" and is discussing how to troubleshoot the heating system on a ReliaTel controlled rooftop unit.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/zdsrh8/Episode_21_-_Troubleshooting_the_Heating_System_on_a_ReliaTel_Controlled_Rooftop.mp3" length="9276409" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Ken Gott is back on "Torrice Tech Talk" and is discussing how to troubleshoot the heating system on a ReliaTel controlled rooftop unit.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>380</itunes:duration>
                <itunes:episode>46</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 21: Troubleshooting the Heating System on a ReliaTel Controlled Rooftop</media:title></media:content>    </item>
    <item>
        <title>Episode 24: Commercial Leasing &amp;amp; Rebate Programs</title>
        <itunes:title>Episode 24: Commercial Leasing &amp;amp; Rebate Programs</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-24-commercial-leasing-rebate-programs/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-24-commercial-leasing-rebate-programs/#comments</comments>        <pubDate>Wed, 27 Feb 2019 08:11:39 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-24-commercial-leasing-rebate-programs-13efa1e8db6ecd69b7a94459abbcef76</guid>
                                    <description><![CDATA[<p>We cover everything you need to know about the Commercial Leasing and Commercial Rebate Programs with American Standard and Trane as we welcome S. G. Torrice Territory Manager Jon Corson and Inside Sales Associate Michael Donaghey Jr. to "Torrice Talk".</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We cover everything you need to know about the Commercial Leasing and Commercial Rebate Programs with American Standard and Trane as we welcome S. G. Torrice Territory Manager Jon Corson and Inside Sales Associate Michael Donaghey Jr. to "Torrice Talk".</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/j8gfjm/Episode_24_-_Commercial_Leasing_Rebate_Programs.mp3" length="14917159" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We cover everything you need to know about the Commercial Leasing and Commercial Rebate Programs with American Standard and Trane as we welcome S. G. Torrice Territory Manager Jon Corson and Inside Sales Associate Michael Donaghey Jr. to "Torrice Talk".]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>615</itunes:duration>
                <itunes:episode>45</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 24: Commercial Leasing &amp;amp; Rebate Programs</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 20: Flame Rectification Systems in Gas Burning Furnaces</title>
        <itunes:title>Tech Talk Episode 20: Flame Rectification Systems in Gas Burning Furnaces</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-20-flame-rectification-systems-in-gas-burning-furnaces/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-20-flame-rectification-systems-in-gas-burning-furnaces/#comments</comments>        <pubDate>Thu, 21 Feb 2019 09:48:14 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-20-flame-rectification-systems-in-gas-burning-furnaces-1a9c0e36282572474243e83c1ae74995</guid>
                                    <description><![CDATA[
We bring Russell Lattime back to "Torrice Tech Talk" to discuss the flame rectification systems for Trane & American Standard Heating & Air Conditioning gas burning furnaces.
]]></description>
                                                            <content:encoded><![CDATA[
We bring Russell Lattime back to "Torrice Tech Talk" to discuss the flame rectification systems for Trane & American Standard Heating & Air Conditioning gas burning furnaces.
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/jqzuyh/Episode_20_-_Flame_Rectification_Systems_in_Gas_Burning_Furnaces.mp3" length="10597353" type="audio/mpeg"/>
        <itunes:summary><![CDATA[
We bring Russell Lattime back to "Torrice Tech Talk" to discuss the flame rectification systems for Trane & American Standard Heating & Air Conditioning gas burning furnaces.
]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>435</itunes:duration>
                <itunes:episode>44</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 20: Flame Rectification Systems in Gas Burning Furnaces</media:title></media:content>    </item>
    <item>
        <title>Episode 23: Extended Warranty Programs with JB &amp;amp; Associates</title>
        <itunes:title>Episode 23: Extended Warranty Programs with JB &amp;amp; Associates</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-23-extended-warranty-programs-with-jb-associates/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-23-extended-warranty-programs-with-jb-associates/#comments</comments>        <pubDate>Wed, 20 Feb 2019 08:01:27 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-23-extended-warranty-programs-with-jb-associates-f28b43ee98cc5cf03690dd36abe775a4</guid>
                                    <description><![CDATA[<p>We welcome Cody Grant of JB & Associates to "Torrice Talk" to discuss their extended warranty programs that can help protect equipment and labor for years after installation.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Cody Grant of JB & Associates to "Torrice Talk" to discuss their extended warranty programs that can help protect equipment and labor for years after installation.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/63gadu/Episode_23_-_Extended_Warranty_Programs_with_JB_Associates.mp3" length="25957562" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Cody Grant of JB & Associates to "Torrice Talk" to discuss their extended warranty programs that can help protect equipment and labor for years after installation.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1075</itunes:duration>
                <itunes:episode>43</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk.png" medium="image">
                            <media:title type="html">Episode 23: Extended Warranty Programs with JB &amp;amp; Associates</media:title></media:content>    </item>
    <item>
        <title>Episode 22: Features &amp;amp; Benefits of Installing the Foundation Light Commercial Unit</title>
        <itunes:title>Episode 22: Features &amp;amp; Benefits of Installing the Foundation Light Commercial Unit</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-22-features-benefits-of-installing-the-foundation-light-commercial-unit/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-22-features-benefits-of-installing-the-foundation-light-commercial-unit/#comments</comments>        <pubDate>Wed, 13 Feb 2019 08:31:24 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-22-features-benefits-of-installing-the-foundation-light-commercial-unit-30ab31c159008e4f39688cc90be38951</guid>
                                    <description><![CDATA[<p>The new Foundation Light Commercial Unit is an efficient, economical solution for rooftop installations or replacements - and it doesn't need a curb adapter in many situations! We welcome Meg Rice and Greg Walters from Ingersoll Rand on to "Torrice Talk" to discuss the innovations and benefits of installing the Foundation Light Commercial Unit.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>The new Foundation Light Commercial Unit is an efficient, economical solution for rooftop installations or replacements - and it doesn't need a curb adapter in many situations! We welcome Meg Rice and Greg Walters from Ingersoll Rand on to "Torrice Talk" to discuss the innovations and benefits of installing the Foundation Light Commercial Unit.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/kzqmey/Episode_22_-_Features_Benefits_of_Installing_the_Foundation_Light_Commercial_Unit.mp3" length="17197369" type="audio/mpeg"/>
        <itunes:summary><![CDATA[The new Foundation Light Commercial Unit is an efficient, economical solution for rooftop installations or replacements - and it doesn't need a curb adapter in many situations! We welcome Meg Rice and Greg Walters from Ingersoll Rand on to "Torrice Talk" to discuss the innovations and benefits of installing the Foundation Light Commercial Unit.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>710</itunes:duration>
                <itunes:episode>42</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 22: Features &amp;amp; Benefits of Installing the Foundation Light Commercial Unit</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 19: Understanding &amp;amp; Troubleshooting the 80 Volt Ignition System on Trane &amp;amp; American Standard Furnaces</title>
        <itunes:title>Tech Talk Episode 19: Understanding &amp;amp; Troubleshooting the 80 Volt Ignition System on Trane &amp;amp; American Standard Furnaces</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-19-understanding-troubleshooting-the-80-volt-ignition-system-on-trane-american-standard-furnaces/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-19-understanding-troubleshooting-the-80-volt-ignition-system-on-trane-american-standard-furnaces/#comments</comments>        <pubDate>Thu, 07 Feb 2019 08:36:44 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-19-understanding-troubleshooting-the-80-volt-ignition-system-on-trane-american-standard-furnaces-a83d6931b5e15be0723a1836e3842c1b</guid>
                                    <description><![CDATA[<p>We welcome Ken Gott back to "Torrice Tech Talk" to discuss a common problem: Understanding & Troubleshooting the 80 Volt Ignition System on Trane & American Standard Furnaces. </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Ken Gott back to "Torrice Tech Talk" to discuss a common problem: Understanding & Troubleshooting the 80 Volt Ignition System on Trane & American Standard Furnaces. </p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/jh65it/Tech_Talk_Episode_19_-_Understanding_Troubleshooting_the_80_Volt_Ignition_System_on_Trane_American_Standard_Furnaces.mp3" length="7836988" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Ken Gott back to "Torrice Tech Talk" to discuss a common problem: Understanding & Troubleshooting the 80 Volt Ignition System on Trane & American Standard Furnaces. ]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>320</itunes:duration>
                <itunes:episode>41</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 19: Understanding &amp;amp; Troubleshooting the 80 Volt Ignition System on Trane &amp;amp; American Standard Furnaces</media:title></media:content>    </item>
    <item>
        <title>Episode 21: Innovations and Benefits of Mitsubishi Ductless Equipment</title>
        <itunes:title>Episode 21: Innovations and Benefits of Mitsubishi Ductless Equipment</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-21-innovations-and-benefits-of-mitsubishi-ductless-equipment/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-21-innovations-and-benefits-of-mitsubishi-ductless-equipment/#comments</comments>        <pubDate>Wed, 06 Feb 2019 07:57:24 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-21-innovations-and-benefits-of-mitsubishi-ductless-equipment-d6adfe1153c73ffe3c6b230b3fbdffae</guid>
                                    <description><![CDATA[<p>On this "Torrice Talk", we welcome in David Hazel - the Northeast Business Unit Sales Manager for Mitsubishi Electric Trane HVAC - to discuss recent innovations in Mitsubishi Electric Trane ductless equipment, programs to help enrich dealers businesses and the benefits these innovations and programs present.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On this "Torrice Talk", we welcome in David Hazel - the Northeast Business Unit Sales Manager for Mitsubishi Electric Trane HVAC - to discuss recent innovations in Mitsubishi Electric Trane ductless equipment, programs to help enrich dealers businesses and the benefits these innovations and programs present.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/zhmatz/Episode_21_-_Innovations_and_Benefits_of_Mitsubishi_Ductless_Equipment.mp3" length="31357396" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On this "Torrice Talk", we welcome in David Hazel - the Northeast Business Unit Sales Manager for Mitsubishi Electric Trane HVAC - to discuss recent innovations in Mitsubishi Electric Trane ductless equipment, programs to help enrich dealers businesses and the benefits these innovations and programs present.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1300</itunes:duration>
                <itunes:episode>40</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 21: Innovations and Benefits of Mitsubishi Ductless Equipment</media:title></media:content>    </item>
    <item>
        <title>Episode 20: Exploring the New Rebate Structure for 2019</title>
        <itunes:title>Episode 20: Exploring the New Rebate Structure for 2019</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-20-exploring-the-new-rebate-structure-for-2019/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-20-exploring-the-new-rebate-structure-for-2019/#comments</comments>        <pubDate>Wed, 30 Jan 2019 09:08:42 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-20-exploring-the-new-rebate-structure-for-2019-578332deba0a77c57a5c27f3ec491dbf</guid>
                                    <description><![CDATA[<p>We welcome in Brian Cristman, the President of ACA New England, and Chris Morin, the 2nd Vice President of ACA New England, to "Torrice Talk" to discuss the end of the Mass CEC rebate program and the transition to Mass Save rebate program. We discuss the requirements and tiered levels of rebates in the new program. **REMINDER**: The Mass CEC rebate program ends March 20, 2019.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome in Brian Cristman, the President of ACA New England, and Chris Morin, the 2nd Vice President of ACA New England, to "Torrice Talk" to discuss the end of the Mass CEC rebate program and the transition to Mass Save rebate program. We discuss the requirements and tiered levels of rebates in the new program. **REMINDER**: The Mass CEC rebate program ends March 20, 2019.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/f3naug/Episode_20_-_Exploring_the_New_Rebate_Structure_for_2019.mp3" length="27996296" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome in Brian Cristman, the President of ACA New England, and Chris Morin, the 2nd Vice President of ACA New England, to "Torrice Talk" to discuss the end of the Mass CEC rebate program and the transition to Mass Save rebate program. We discuss the requirements and tiered levels of rebates in the new program. **REMINDER**: The Mass CEC rebate program ends March 20, 2019.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1160</itunes:duration>
                <itunes:episode>39</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 20: Exploring the New Rebate Structure for 2019</media:title></media:content>    </item>
    <item>
        <title>Episode 19: The Benefits of Joining ACA New England</title>
        <itunes:title>Episode 19: The Benefits of Joining ACA New England</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-19-the-benefits-of-joining-aca-new-england/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-19-the-benefits-of-joining-aca-new-england/#comments</comments>        <pubDate>Wed, 23 Jan 2019 08:21:46 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-19-the-benefits-of-joining-aca-new-england-e1f6039da6e1898da5fe8202a05f1516</guid>
                                    <description><![CDATA[<p>On this "Torrice Talk" we discuss the benefits of joining the Air Conditioners Association of New England - better known as ACA New England - with their Vice President Doug Hamilton of Central Cooling and Heating and board member Michael Donaghey of the S. G. Torrice Company.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On this "Torrice Talk" we discuss the benefits of joining the Air Conditioners Association of New England - better known as ACA New England - with their Vice President Doug Hamilton of Central Cooling and Heating and board member Michael Donaghey of the S. G. Torrice Company.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/gesief/Episode_19_-_The_Benefits_of_Joining_ACA_New_England.mp3" length="21036711" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On this "Torrice Talk" we discuss the benefits of joining the Air Conditioners Association of New England - better known as ACA New England - with their Vice President Doug Hamilton of Central Cooling and Heating and board member Michael Donaghey of the S. G. Torrice Company.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>870</itunes:duration>
                <itunes:episode>38</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 19: The Benefits of Joining ACA New England</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 18: Inverter Compressor Operation &amp;amp; Testing</title>
        <itunes:title>Tech Talk Episode 18: Inverter Compressor Operation &amp;amp; Testing</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-18-inverter-compressor-operation-testing/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-18-inverter-compressor-operation-testing/#comments</comments>        <pubDate>Thu, 17 Jan 2019 08:20:08 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-18-inverter-compressor-operation-testing-73e77738c82256895116b3baa57eb843</guid>
                                    <description><![CDATA[<p>Inverter technology is very important to know for today's HVAC technicians. Phil Valpey is back on Torrice Tech Talk to discuss the operation and testing for inverter compressors on new air conditioners and heat pumps.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Inverter technology is very important to know for today's HVAC technicians. Phil Valpey is back on <em>Torrice Tech Talk</em> to discuss the operation and testing for inverter compressors on new air conditioners and heat pumps.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/qfrcw3/Tech_Talk_Episode_18_-_Inverter_Compressor_Operation_Testing.mp3" length="12636773" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Inverter technology is very important to know for today's HVAC technicians. Phil Valpey is back on Torrice Tech Talk to discuss the operation and testing for inverter compressors on new air conditioners and heat pumps.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>520</itunes:duration>
                <itunes:episode>37</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 18: Inverter Compressor Operation &amp;amp; Testing</media:title></media:content>    </item>
    <item>
        <title>Episode 18: Completing a Load Calculation with the S. G. Torrice Company</title>
        <itunes:title>Episode 18: Completing a Load Calculation with the S. G. Torrice Company</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-18-completing-a-load-calculation-with-the-s-g-torrice-company/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-18-completing-a-load-calculation-with-the-s-g-torrice-company/#comments</comments>        <pubDate>Wed, 16 Jan 2019 08:46:17 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-18-completing-a-load-calculation-with-the-s-g-torrice-company-d1de3f7da02ee196a4015af4cfe4293e</guid>
                                    <description><![CDATA[<p>We welcome Inside Sales Associate Michael Donaghey Jr. onto "Torrice Talk" to discuss the steps to take and the benefits of completing a load calculation with the S. G. Torrice Company.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Inside Sales Associate Michael Donaghey Jr. onto "Torrice Talk" to discuss the steps to take and the benefits of completing a load calculation with the S. G. Torrice Company.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/q7bj2x/Episode_18_-_Completing_A_Load_Calculation_Manual_J_with_the_S_G_Torrice_Company.mp3" length="13836968" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Inside Sales Associate Michael Donaghey Jr. onto "Torrice Talk" to discuss the steps to take and the benefits of completing a load calculation with the S. G. Torrice Company.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>570</itunes:duration>
                <itunes:episode>36</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk.png" medium="image">
                            <media:title type="html">Episode 18: Completing a Load Calculation with the S. G. Torrice Company</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 17: Pressure Testing &amp;amp; Evacuation for New Systems and Repairs</title>
        <itunes:title>Tech Talk Episode 17: Pressure Testing &amp;amp; Evacuation for New Systems and Repairs</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-17-pressure-testing-evacuation-for-new-systems-and-repairs/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-17-pressure-testing-evacuation-for-new-systems-and-repairs/#comments</comments>        <pubDate>Thu, 10 Jan 2019 09:09:01 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-17-pressure-testing-evacuation-for-new-systems-and-repairs-b543037f95c54be2da2dde79ddf2c257</guid>
                                    <description><![CDATA[<p>We welcome back Russell Latime to "Torrice Tech Talk" to discuss the correct way to perform pressure tests and evacuations for Mitsubishi Electric Cooling & Heating, American Standard and Trane air conditioning units.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Russell Latime to "Torrice Tech Talk" to discuss the correct way to perform pressure tests and evacuations for Mitsubishi Electric Cooling & Heating, American Standard and Trane air conditioning units.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/ecc5xj/Episode_17_-_Pressure_Testing_Evacuation_for_New_Systems_and_Repairs.mp3" length="18037241" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Russell Latime to "Torrice Tech Talk" to discuss the correct way to perform pressure tests and evacuations for Mitsubishi Electric Cooling & Heating, American Standard and Trane air conditioning units.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>745</itunes:duration>
                <itunes:episode>35</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 17: Pressure Testing &amp;amp; Evacuation for New Systems and Repairs</media:title></media:content>    </item>
    <item>
        <title>Episode 17: Meet Our New Marlborough Branch Staff</title>
        <itunes:title>Episode 17: Meet Our New Marlborough Branch Staff</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-17-meet-our-new-marlborough-branch-staff/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-17-meet-our-new-marlborough-branch-staff/#comments</comments>        <pubDate>Wed, 09 Jan 2019 08:14:37 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-17-meet-our-new-marlborough-branch-staff-50bc4e20e8bafd8f9740fec02f51c86b</guid>
                                    <description><![CDATA[<p>With our new Marlborough branch now open, we welcome Branch Manager Chris Bergeron and Assistant Branch Manager Andre Allen on to "Torrice Talk" to discuss the new branch and how they plan to serve customers coming to that branch. Make sure to stop by at 164 Locke Drive, Marlborough, MA 01752.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>With our new Marlborough branch now open, we welcome Branch Manager Chris Bergeron and Assistant Branch Manager Andre Allen on to "Torrice Talk" to discuss the new branch and how they plan to serve customers coming to that branch. Make sure to stop by at 164 Locke Drive, Marlborough, MA 01752.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/ym2h94/Episode_17_-_Meet_Our_New_Marlborough_Branch_Staff.mp3" length="16356611" type="audio/mpeg"/>
        <itunes:summary><![CDATA[With our new Marlborough branch now open, we welcome Branch Manager Chris Bergeron and Assistant Branch Manager Andre Allen on to "Torrice Talk" to discuss the new branch and how they plan to serve customers coming to that branch. Make sure to stop by at 164 Locke Drive, Marlborough, MA 01752.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>675</itunes:duration>
                <itunes:episode>33</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 17: Meet Our New Marlborough Branch Staff</media:title></media:content>    </item>
    <item>
        <title>Episode 16: Exploring Indoor Air Quality &amp;amp; Accessories</title>
        <itunes:title>Episode 16: Exploring Indoor Air Quality &amp;amp; Accessories</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-16-exploring-indoor-air-quality-accessories/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-16-exploring-indoor-air-quality-accessories/#comments</comments>        <pubDate>Wed, 02 Jan 2019 11:12:15 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-16-exploring-indoor-air-quality-accessories-dc5bd5cd10cb457ef190f16b9bbe1657</guid>
                                    <description><![CDATA[<p>We kick off 2019 by welcoming in Territory Manager Dan Hettler to explore the importance of Indoor Air Quality (IAQ) and the accessories that can help improve your IAQ.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We kick off 2019 by welcoming in Territory Manager Dan Hettler to explore the importance of Indoor Air Quality (IAQ) and the accessories that can help improve your IAQ.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/2a8quz/Episode_16_-_Exploring_Indoor_Air_Quality_Accessories.mp3" length="22236675" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We kick off 2019 by welcoming in Territory Manager Dan Hettler to explore the importance of Indoor Air Quality (IAQ) and the accessories that can help improve your IAQ.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>920</itunes:duration>
                <itunes:episode>32</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 16: Exploring Indoor Air Quality &amp;amp; Accessories</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 16: The Best of Torrice Tech Talk 2018</title>
        <itunes:title>Tech Talk Episode 16: The Best of Torrice Tech Talk 2018</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-16-the-best-of-torrice-tech-talk-2018/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-16-the-best-of-torrice-tech-talk-2018/#comments</comments>        <pubDate>Wed, 26 Dec 2018 08:45:00 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-16-the-best-of-torrice-tech-talk-2018-36ace8c6e3fee0b58ff90853c2eaacd3</guid>
                                    <description><![CDATA[<p>We review the best of our technical advice from our tech staff in the Best of "Torrice Tech Talk - 2018".</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We review the best of our technical advice from our tech staff in the Best of "Torrice Tech Talk - 2018".</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/xtrhwv/Episode_16_-_Best_of_Torrice_Tech_Talk_2018.mp3" length="12397273" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We review the best of our technical advice from our tech staff in the Best of "Torrice Tech Talk - 2018".]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>510</itunes:duration>
                <itunes:episode>34</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 16: The Best of Torrice Tech Talk 2018</media:title></media:content>    </item>
    <item>
        <title>Episode 15: The Best of Torrice Talk 2018</title>
        <itunes:title>Episode 15: The Best of Torrice Talk 2018</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-15-the-best-of-torrice-talk-2018/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-15-the-best-of-torrice-talk-2018/#comments</comments>        <pubDate>Wed, 19 Dec 2018 09:35:38 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-15-the-best-of-torrice-talk-2018-3339f2aa0cbc6d1187c42f32d0d28ae8</guid>
                                    <description><![CDATA[<p>As the end of the 2018 approaches, we take you back through some of the best moments in the inaugural year of "Torrice Talk" with our year in review.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>As the end of the 2018 approaches, we take you back through some of the best moments in the inaugural year of "Torrice Talk" with our year in review.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/9kzcut/Episode_15_-_The_Best_of_Torrice_Talk_2018.mp3" length="18036799" type="audio/mpeg"/>
        <itunes:summary><![CDATA[As the end of the 2018 approaches, we take you back through some of the best moments in the inaugural year of "Torrice Talk" with our year in review.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>745</itunes:duration>
                <itunes:episode>31</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 15: The Best of Torrice Talk 2018</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 15: Sizing a New System</title>
        <itunes:title>Tech Talk Episode 15: Sizing a New System</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-15-sizing-a-new-system/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-15-sizing-a-new-system/#comments</comments>        <pubDate>Fri, 14 Dec 2018 08:22:15 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-15-sizing-a-new-system-b21ee4c097c649ee93a8eff5d4e41223</guid>
                                    <description><![CDATA[<p>Phil Valpey is back on "Torrice Tech Talk" to discuss the information needed for a Manual J - the correct way to size a new system in a home.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Phil Valpey is back on "Torrice Tech Talk" to discuss the information needed for a Manual J - the correct way to size a new system in a home.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/9p9j22/Episode_15_-_Sizing_a_New_System.mp3" length="11916984" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Phil Valpey is back on "Torrice Tech Talk" to discuss the information needed for a Manual J - the correct way to size a new system in a home.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>490</itunes:duration>
                <itunes:episode>30</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 15: Sizing a New System</media:title></media:content>    </item>
    <item>
        <title>Episode 14 - Selling Dealers on Selling Mitsubishi</title>
        <itunes:title>Episode 14 - Selling Dealers on Selling Mitsubishi</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-14-selling-dealers-on-selling-mitsubishi/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-14-selling-dealers-on-selling-mitsubishi/#comments</comments>        <pubDate>Thu, 13 Dec 2018 08:18:34 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-14-selling-dealers-on-selling-mitsubishi-75a6da7628fe7cd7b9148c505f6cc087</guid>
                                    <description><![CDATA[<p>We welcome Territory Manager Tyler Cleary to "Torrice Talk" to discuss how he sells dealers on adding Mitsubishi Electric Cooling & Heating ductless equipment to their offerings and some of the advantages that presents companies.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Territory Manager Tyler Cleary to "Torrice Talk" to discuss how he sells dealers on adding Mitsubishi Electric Cooling & Heating ductless equipment to their offerings and some of the advantages that presents companies.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/c5tq2v/Episode_14_-_Selling_Dealers_on_Selling_Mitsubishi.mp3" length="23196452" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Territory Manager Tyler Cleary to "Torrice Talk" to discuss how he sells dealers on adding Mitsubishi Electric Cooling & Heating ductless equipment to their offerings and some of the advantages that presents companies.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>960</itunes:duration>
                <itunes:episode>29</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 14 - Selling Dealers on Selling Mitsubishi</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 14 - Identifying Basic Circuits Within Your Systems</title>
        <itunes:title>Tech Talk Episode 14 - Identifying Basic Circuits Within Your Systems</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-14-identifying-basic-circuits-within-your-systems/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-14-identifying-basic-circuits-within-your-systems/#comments</comments>        <pubDate>Thu, 06 Dec 2018 09:43:27 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-14-identifying-basic-circuits-within-your-systems-d7ba5f4de8cf783e3bda70f0d6de3e0d</guid>
                                    <description><![CDATA[<p>We welcome our newest Technical Support Representative, Russell Lattime, to "Torrice Tech Talk" as we get back to the basics and work on identifying basic circuits within your HVAC systems.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome our newest Technical Support Representative, Russell Lattime, to "Torrice Tech Talk" as we get back to the basics and work on identifying basic circuits within your HVAC systems.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/hft6w5/Episode_14_-_Identifying_Basic_Curcits_Within_Your_Systems.mp3" length="12996573" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome our newest Technical Support Representative, Russell Lattime, to "Torrice Tech Talk" as we get back to the basics and work on identifying basic circuits within your HVAC systems.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>535</itunes:duration>
                <itunes:episode>28</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 14 - Identifying Basic Circuits Within Your Systems</media:title></media:content>    </item>
    <item>
        <title>Episode 13 - Tracking Your Marketing Efforts</title>
        <itunes:title>Episode 13 - Tracking Your Marketing Efforts</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-13-tracking-your-marketing-efforts/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-13-tracking-your-marketing-efforts/#comments</comments>        <pubDate>Wed, 05 Dec 2018 10:07:06 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-13-tracking-your-marketing-efforts-2e8ee8cb82ae14ec965a983aeac86607</guid>
                                    <description><![CDATA[<p>Last week, we discussed goal setting with Elaina Burdick of EB&L Marketing. This week, we discuss how to effectively track your marketing efforts to make sure your goals are being reached and you are maximizing your returns on your marketing efforts.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Last week, we discussed goal setting with Elaina Burdick of EB&L Marketing. This week, we discuss how to effectively track your marketing efforts to make sure your goals are being reached and you are maximizing your returns on your marketing efforts.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/kadmv4/Episode_13_-_Tracking_Your_Marketing_Efforts.mp3" length="27156825" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Last week, we discussed goal setting with Elaina Burdick of EB&L Marketing. This week, we discuss how to effectively track your marketing efforts to make sure your goals are being reached and you are maximizing your returns on your marketing efforts.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1125</itunes:duration>
                <itunes:episode>27</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 13 - Tracking Your Marketing Efforts</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 13: Correctly Inspecting &amp;amp; Servicing a Furnace</title>
        <itunes:title>Tech Talk Episode 13: Correctly Inspecting &amp;amp; Servicing a Furnace</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-13-correctly-inspecting-servicing-a-furnace/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-13-correctly-inspecting-servicing-a-furnace/#comments</comments>        <pubDate>Thu, 29 Nov 2018 08:52:18 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-13-correctly-inspecting-servicing-a-furnace-cdf72b591d9cbeb4dccbbac006ac4466</guid>
                                    <description><![CDATA[<p>We welcome Phil Valpey back to "Torrice Tech Talk" to discuss a very important topic - correctly inspecting and servicing a furnace during heating season.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Phil Valpey back to "Torrice Tech Talk" to discuss a very important topic - correctly inspecting and servicing a furnace during heating season.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/ibef52/Episode_13_-_Correctly_Inspecting_Servicing_A_Furnace.mp3" length="12876827" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Phil Valpey back to "Torrice Tech Talk" to discuss a very important topic - correctly inspecting and servicing a furnace during heating season.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>530</itunes:duration>
                <itunes:episode>26</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 13: Correctly Inspecting &amp;amp; Servicing a Furnace</media:title></media:content>    </item>
    <item>
        <title>Episode 12: Setting Your Marketing Goals</title>
        <itunes:title>Episode 12: Setting Your Marketing Goals</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-12-setting-your-marketing-goals/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-12-setting-your-marketing-goals/#comments</comments>        <pubDate>Wed, 28 Nov 2018 08:29:23 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-12-setting-your-marketing-goals-b0c1f819726e029fc1dea0374146f57b</guid>
                                    <description><![CDATA[<p>We welcome back Elaina Burdick from EB&L Marketing on "Torrice Talk" to discuss setting marketing goals for your company in order to better execute your marketing plan.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Elaina Burdick from EB&L Marketing on "Torrice Talk" to discuss setting marketing goals for your company in order to better execute your marketing plan.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/ie3y34/Episode_12_-_Setting_Marketing_Goals.mp3" length="23676735" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Elaina Burdick from EB&L Marketing on "Torrice Talk" to discuss setting marketing goals for your company in order to better execute your marketing plan.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>980</itunes:duration>
                <itunes:episode>25</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 12: Setting Your Marketing Goals</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 12: Install a Drain Pan With Every System</title>
        <itunes:title>Tech Talk Episode 12: Install a Drain Pan With Every System</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-12-install-a-drain-pan-on-with-every-system/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-12-install-a-drain-pan-on-with-every-system/#comments</comments>        <pubDate>Thu, 15 Nov 2018 08:39:53 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-12-install-a-drain-pan-on-with-every-system-89007e1b9a2cd7476939133d59c967f9</guid>
                                    <description><![CDATA[<p>Mark Guenthner joins us for a "Torrice Tech Talk" where he explains why dealers and installers should install a drain pan with every system, and which drain pan will work best for you.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Mark Guenthner joins us for a "Torrice Tech Talk" where he explains why dealers and installers should install a drain pan with every system, and which drain pan will work best for you.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/gdgs6i/Episode_12_-_Install_a_Drain_Pan_With_Every_System.mp3" length="9996671" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Mark Guenthner joins us for a "Torrice Tech Talk" where he explains why dealers and installers should install a drain pan with every system, and which drain pan will work best for you.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>410</itunes:duration>
                <itunes:episode>24</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 12: Install a Drain Pan With Every System</media:title></media:content>    </item>
    <item>
        <title>Episode 11: Using The S. G. Torrice Fabrication Shop</title>
        <itunes:title>Episode 11: Using The S. G. Torrice Fabrication Shop</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-11-using-the-s-g-torrice-fabrication-shop/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-11-using-the-s-g-torrice-fabrication-shop/#comments</comments>        <pubDate>Wed, 14 Nov 2018 08:42:02 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-11-using-the-s-g-torrice-fabrication-shop-c86e510d6b477f2a811735b984f0c662</guid>
                                    <description><![CDATA[<p>On this "Torrice Talk" we take customers to our Fabrication Shop by welcoming in Shop Manager Brad Willows. He discusses how our sheet metal shop has grown, the types of projects he and his team produce and how they can handle nearly every custom job your company might have.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On this "Torrice Talk" we take customers to our Fabrication Shop by welcoming in Shop Manager Brad Willows. He discusses how our sheet metal shop has grown, the types of projects he and his team produce and how they can handle nearly every custom job your company might have.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/yy3h6x/Episode_11_-_Why_Use_Our_Shop.mp3" length="15757238" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On this "Torrice Talk" we take customers to our Fabrication Shop by welcoming in Shop Manager Brad Willows. He discusses how our sheet metal shop has grown, the types of projects he and his team produce and how they can handle nearly every custom job your company might have.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>650</itunes:duration>
                <itunes:episode>23</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 11: Using The S. G. Torrice Fabrication Shop</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 11: Troubleshooting Power Burners on Commercial Rooftop Units</title>
        <itunes:title>Tech Talk Episode 11: Troubleshooting Power Burners on Commercial Rooftop Units</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-11-troubleshooting-power-burners-on-commercial-rooftop-units/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-11-troubleshooting-power-burners-on-commercial-rooftop-units/#comments</comments>        <pubDate>Thu, 08 Nov 2018 09:35:10 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-11-troubleshooting-power-burners-on-commercial-rooftop-units-5249fa07f8ee610fe7d452a60a47fdcf</guid>
                                    <description><![CDATA[<p>Ken Gott is back to talk more commercial applications on "Torrice Tech Talk". He discusses troubleshooting and testing power burners on commercial rooftop units.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Ken Gott is back to talk more commercial applications on "Torrice Tech Talk". He discusses troubleshooting and testing power burners on commercial rooftop units.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/4i24mq/Episode_11_-_Troubleshooting_Power_Burners_on_Commercial_Rooftop_Units.mp3" length="9396690" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Ken Gott is back to talk more commercial applications on "Torrice Tech Talk". He discusses troubleshooting and testing power burners on commercial rooftop units.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>385</itunes:duration>
                <itunes:episode>22</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 11: Troubleshooting Power Burners on Commercial Rooftop Units</media:title></media:content>    </item>
    <item>
        <title>Episode 10 - Benefits of Mitsubishi Electric Ductless vs. Unitary Units</title>
        <itunes:title>Episode 10 - Benefits of Mitsubishi Electric Ductless vs. Unitary Units</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-10-benefits-of-mitsubishi-electric-ductless-vs-unitary-units/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-10-benefits-of-mitsubishi-electric-ductless-vs-unitary-units/#comments</comments>        <pubDate>Wed, 07 Nov 2018 08:47:09 -0500</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-10-benefits-of-mitsubishi-electric-ductless-vs-unitary-units-33d665501210295a3db53fdbc6ac069e</guid>
                                    <description><![CDATA[<p>On this "Torrice Talk" we welcome Darren Hamilton, Owner of Central Cooling & Heating, to discuss the benefits of installing Mitsubishi Electric Cooling & Heating ductless systems versus traditional unitary units for dealers as well as home owners.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On this "Torrice Talk" we welcome Darren Hamilton, Owner of Central Cooling & Heating, to discuss the benefits of installing Mitsubishi Electric Cooling & Heating ductless systems versus traditional unitary units for dealers as well as home owners.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/uvhwzj/Episode_10_-_Benefits_of_Mitsubishi_Ductless_vs_Unitary_Units.mp3" length="29317256" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On this "Torrice Talk" we welcome Darren Hamilton, Owner of Central Cooling & Heating, to discuss the benefits of installing Mitsubishi Electric Cooling & Heating ductless systems versus traditional unitary units for dealers as well as home owners.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1215</itunes:duration>
                <itunes:episode>21</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 10 - Benefits of Mitsubishi Electric Ductless vs. Unitary Units</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 10 - Troubleshooting Electronic Expansion Valves</title>
        <itunes:title>Tech Talk Episode 10 - Troubleshooting Electronic Expansion Valves</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-10-troubleshooting-electronic-expansion-valves/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-10-troubleshooting-electronic-expansion-valves/#comments</comments>        <pubDate>Thu, 01 Nov 2018 08:55:45 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-10-troubleshooting-electronic-expansion-valves-3a1f5e8e958fc07eb2efc14ac79ea231</guid>
                                    <description><![CDATA[<p>On this "Torrice Tech Talk", Phil Valpey walks you through the setup, testing and troubleshooting of electronic expansion valves - a very common part in Air Handlers.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On this "Torrice Tech Talk", Phil Valpey walks you through the setup, testing and troubleshooting of electronic expansion valves - a very common part in Air Handlers.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/w9ke5x/Episode_10_-_Troubleshooting_Electronic_Expansion_Valves.mp3" length="13600315" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On this "Torrice Tech Talk", Phil Valpey walks you through the setup, testing and troubleshooting of electronic expansion valves - a very common part in Air Handlers.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>560</itunes:duration>
                <itunes:episode>20</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 10 - Troubleshooting Electronic Expansion Valves</media:title></media:content>    </item>
    <item>
        <title>Episode 9: A New Approach to Service Calls</title>
        <itunes:title>Episode 9: A New Approach to Service Calls</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-9-a-new-approach-to-service-calls/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-9-a-new-approach-to-service-calls/#comments</comments>        <pubDate>Wed, 31 Oct 2018 08:59:43 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-9-a-new-approach-to-service-calls-f4d671fd1de287bf5432ca06d11fb37a</guid>
                                    <description><![CDATA[<p>We welcome Territory Manager John Souza to "Torrice Talk" as he shares his innovative approach to service calls and sales - treating it like you are a doctor.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome Territory Manager John Souza to "Torrice Talk" as he shares his innovative approach to service calls and sales - treating it like you are a doctor.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/2sudyu/Episode_9_-_A_New_Approach_to_Service_Calls.mp3" length="20316923" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome Territory Manager John Souza to "Torrice Talk" as he shares his innovative approach to service calls and sales - treating it like you are a doctor.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>840</itunes:duration>
                <itunes:episode>19</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 9: A New Approach to Service Calls</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 9: Voyager Rooftop Zone Sensor Troubleshooting</title>
        <itunes:title>Tech Talk Episode 9: Voyager Rooftop Zone Sensor Troubleshooting</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-9-voyager-rooftop-zone-sensor-troubleshooting/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-9-voyager-rooftop-zone-sensor-troubleshooting/#comments</comments>        <pubDate>Thu, 25 Oct 2018 08:32:15 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-9-voyager-rooftop-zone-sensor-troubleshooting-da772a38897ffe348851bdcd9f494918</guid>
                                    <description><![CDATA[<p>In our first commercial rooftop discussion on "Torrice Tech Talk", Ken Gott discusses troubleshooting common problems found with the zone sensors on Voyager rooftop units.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In our first commercial rooftop discussion on "Torrice Tech Talk", Ken Gott discusses troubleshooting common problems found with the zone sensors on Voyager rooftop units.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/d8qsri/Episode_9_-_Voyager_Rooftop_Zone_Sensor_Troubleshooting.mp3" length="8581696" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In our first commercial rooftop discussion on "Torrice Tech Talk", Ken Gott discusses troubleshooting common problems found with the zone sensors on Voyager rooftop units.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>345</itunes:duration>
                <itunes:episode>18</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 9: Voyager Rooftop Zone Sensor Troubleshooting</media:title></media:content>    </item>
    <item>
        <title>Episode 8: Total Immersion Sales Training Overview</title>
        <itunes:title>Episode 8: Total Immersion Sales Training Overview</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-8-total-immersion-sales-training-overview/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-8-total-immersion-sales-training-overview/#comments</comments>        <pubDate>Wed, 24 Oct 2018 08:24:13 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-8-total-immersion-sales-training-overview-7b47626113bd9fc5af8dfc20b2002052</guid>
                                    <description><![CDATA[<p>On this "Torrice Talk" we welcome in Joe Crisara, founder of the Total Immersion Sales training, to discuss his program and how it can help dealers grow their business. We also welcome in Rick Picard from Rodenhiser Home Services to discuss how the Total Immersion Sales course has changed his selling techniques and helped him be more successful with customers.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>On this "Torrice Talk" we welcome in Joe Crisara, founder of the Total Immersion Sales training, to discuss his program and how it can help dealers grow their business. We also welcome in Rick Picard from Rodenhiser Home Services to discuss how the Total Immersion Sales course has changed his selling techniques and helped him be more successful with customers.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/7x4kba/Total_Immersion_Sales_Podcast_Recording.mp3" length="31092808" type="audio/mpeg"/>
        <itunes:summary><![CDATA[On this "Torrice Talk" we welcome in Joe Crisara, founder of the Total Immersion Sales training, to discuss his program and how it can help dealers grow their business. We also welcome in Rick Picard from Rodenhiser Home Services to discuss how the Total Immersion Sales course has changed his selling techniques and helped him be more successful with customers.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1289</itunes:duration>
                <itunes:episode>17</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 8: Total Immersion Sales Training Overview</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 8: Testing Pressure Switches &amp;amp; Heat Exchangers</title>
        <itunes:title>Tech Talk Episode 8: Testing Pressure Switches &amp;amp; Heat Exchangers</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-8-testing-pressure-switches-heat-exchangers/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-8-testing-pressure-switches-heat-exchangers/#comments</comments>        <pubDate>Fri, 19 Oct 2018 12:08:01 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-8-testing-pressure-switches-heat-exchangers-074eadfc342f3d453ddb2765bfc2f3f8</guid>
                                    <description><![CDATA[<p>We start to transition to heating season on "Torrice Tech Talk" as Phil Valpey walks through how to properly test pressure switches and heat exchangers and what to look for rather than replacing them.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We start to transition to heating season on "Torrice Tech Talk" as Phil Valpey walks through how to properly test pressure switches and heat exchangers and what to look for rather than replacing them.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/dm2849/Testing_Pressure_Switches_Heat_Exchangers_Podcast_Recording.mp3" length="10716462" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We start to transition to heating season on "Torrice Tech Talk" as Phil Valpey walks through how to properly test pressure switches and heat exchangers and what to look for rather than replacing them.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>440</itunes:duration>
                <itunes:episode>16</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 8: Testing Pressure Switches &amp;amp; Heat Exchangers</media:title></media:content>    </item>
    <item>
        <title>Episode 7: Defining Culture with Jason Bingham, President of Residential HVAC &amp;amp; Supply at Ingersoll Rand</title>
        <itunes:title>Episode 7: Defining Culture with Jason Bingham, President of Residential HVAC &amp;amp; Supply at Ingersoll Rand</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-7-defining-culture-with-jason-bingham-president-of-residential-hvac-supply-at-ingersoll-rand/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-7-defining-culture-with-jason-bingham-president-of-residential-hvac-supply-at-ingersoll-rand/#comments</comments>        <pubDate>Wed, 17 Oct 2018 09:05:37 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-7-defining-culture-with-jason-bingham-president-of-residential-hvac-supply-at-ingersoll-rand-dace6dc341c1862bef55781a3a9aad53</guid>
                                    <description><![CDATA[<p>"Torrice Talk" welcomes special guest Jason Bingham, the President of Residential HVAC & Supply at Ingersoll Rand, to the podcast. He joins us to define culture, discuss how to build and foster an effective culture in a company, integrating culture across all levels of your company effectively and more. </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>"Torrice Talk" welcomes special guest Jason Bingham, the President of Residential HVAC & Supply at Ingersoll Rand, to the podcast. He joins us to define culture, discuss how to build and foster an effective culture in a company, integrating culture across all levels of your company effectively and more. </p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/kyeq4c/Jason_Bingham_Podcast_Recording.mp3" length="20197235" type="audio/mpeg"/>
        <itunes:summary><![CDATA["Torrice Talk" welcomes special guest Jason Bingham, the President of Residential HVAC & Supply at Ingersoll Rand, to the podcast. He joins us to define culture, discuss how to build and foster an effective culture in a company, integrating culture across all levels of your company effectively and more. ]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>835</itunes:duration>
                <itunes:episode>15</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk2.png" medium="image">
                            <media:title type="html">Episode 7: Defining Culture with Jason Bingham, President of Residential HVAC &amp;amp; Supply at Ingersoll Rand</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 7: S9V2 Furnace Post Installation Configuration</title>
        <itunes:title>Tech Talk Episode 7: S9V2 Furnace Post Installation Configuration</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-7-s9v2-furnace-post-installation-configuration/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-7-s9v2-furnace-post-installation-configuration/#comments</comments>        <pubDate>Thu, 11 Oct 2018 08:37:09 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-7-s9v2-furnace-post-installation-configuration-3759dc6b9f1f24228ad7a1fca087b8c4</guid>
                                    <description><![CDATA[<p>We welcome back Mark Guenthner for another episode of "Torrice Tech Talk" to walk you through the post-installation configurations for an S9V2 furnace for American Standard and Trane.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>We welcome back Mark Guenthner for another episode of "Torrice Tech Talk" to walk you through the post-installation configurations for an S9V2 furnace for American Standard and Trane.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/asufsx/S9V2_Post_Install_Setup_Podcast_Recording.mp3" length="11556548" type="audio/mpeg"/>
        <itunes:summary><![CDATA[We welcome back Mark Guenthner for another episode of "Torrice Tech Talk" to walk you through the post-installation configurations for an S9V2 furnace for American Standard and Trane.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>475</itunes:duration>
                <itunes:episode>14</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 7: S9V2 Furnace Post Installation Configuration</media:title></media:content>    </item>
    <item>
        <title>Episode 6: Avoiding the Slow Season with Marketing &amp;amp; Advertising</title>
        <itunes:title>Episode 6: Avoiding the Slow Season with Marketing &amp;amp; Advertising</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-6-avoiding-the-slow-season-with-marketing-advertising/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-6-avoiding-the-slow-season-with-marketing-advertising/#comments</comments>        <pubDate>Wed, 10 Oct 2018 08:31:48 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-6-avoiding-the-slow-season-with-marketing-advertising-18d395fcae5cd60007587a6bef61fc29</guid>
                                    <description><![CDATA[<p>"Torrice Talk" continues our marketing focus by welcoming in Territory Manager Josh Baer to discuss setting up a marketing plan and the specific ways that a dealer can avoid the dreaded slow season.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>"Torrice Talk" continues our marketing focus by welcoming in Territory Manager Josh Baer to discuss setting up a marketing plan and the specific ways that a dealer can avoid the dreaded slow season.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/sz8f6h/Episode_6_-_Avoiding_The_Slow_Season_With_Marketing_and_Advertising.mp3" length="27519822" type="audio/mpeg"/>
        <itunes:summary><![CDATA["Torrice Talk" continues our marketing focus by welcoming in Territory Manager Josh Baer to discuss setting up a marketing plan and the specific ways that a dealer can avoid the dreaded slow season.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1140</itunes:duration>
                <itunes:episode>13</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk.png" medium="image">
                            <media:title type="html">Episode 6: Avoiding the Slow Season with Marketing &amp;amp; Advertising</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 6: ECM Motor Troubleshooting</title>
        <itunes:title>Tech Talk Episode 6: ECM Motor Troubleshooting</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-6-ecm-motor-troubleshooting/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-6-ecm-motor-troubleshooting/#comments</comments>        <pubDate>Thu, 04 Oct 2018 08:00:41 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-6-ecm-motor-troubleshooting-1227459c7753dd3127098ad771234e59</guid>
                                    <description><![CDATA[<p>This week on "Torrice Tech Talk" Ken Gott returns to help walk you through troubleshooting any issues you might be facing with ECM motors.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>This week on "Torrice Tech Talk" Ken Gott returns to help walk you through troubleshooting any issues you might be facing with ECM motors.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/yubxc8/Episode_5_-_ECM_Motor_Troubleshooting.mp3" length="9150979" type="audio/mpeg"/>
        <itunes:summary><![CDATA[This week on "Torrice Tech Talk" Ken Gott returns to help walk you through troubleshooting any issues you might be facing with ECM motors.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>374</itunes:duration>
                <itunes:episode>12</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 6: ECM Motor Troubleshooting</media:title></media:content>    </item>
    <item>
        <title>Episode 5: Using Your Co-Op Wisely &amp;amp; Correctly</title>
        <itunes:title>Episode 5: Using Your Co-Op Wisely &amp;amp; Correctly</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-6-using-your-co-op-wisely-correctly/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-6-using-your-co-op-wisely-correctly/#comments</comments>        <pubDate>Wed, 03 Oct 2018 08:08:16 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-6-using-your-co-op-wisely-correctly-24137e2dcf0f27d9173b0288076b2095</guid>
                                    <description><![CDATA[<p style="margin:0px;">Our first marketing discussion on "Torrice Talk" welcomes Elaina Burdick, President of EB&L Marketing, onto the podcast. She uses her marketing expertise to help dealers know the best way to utilize their co-op funds and avoid "The December Dump".</p>
]]></description>
                                                            <content:encoded><![CDATA[<p style="margin:0px;">Our first marketing discussion on "Torrice Talk" welcomes Elaina Burdick, President of EB&L Marketing, onto the podcast. She uses her marketing expertise to help dealers know the best way to utilize their co-op funds and avoid "The December Dump".</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/g5emh7/Episode_6_-_Using_Your_Co-Op_Wisely_Correctly.mp3" length="37477549" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Our first marketing discussion on "Torrice Talk" welcomes Elaina Burdick, President of EB&L Marketing, onto the podcast. She uses her marketing expertise to help dealers know the best way to utilize their co-op funds and avoid "The December Dump".]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1555</itunes:duration>
                <itunes:episode>11</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk.png" medium="image">
                            <media:title type="html">Episode 5: Using Your Co-Op Wisely &amp;amp; Correctly</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 5: Troubleshooting Mitsubishi Communication Wiring Issues</title>
        <itunes:title>Tech Talk Episode 5: Troubleshooting Mitsubishi Communication Wiring Issues</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-5-troubleshooting-mitsubishi-communication-wiring-issues/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-5-troubleshooting-mitsubishi-communication-wiring-issues/#comments</comments>        <pubDate>Thu, 27 Sep 2018 08:13:01 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-5-troubleshooting-mitsubishi-communication-wiring-issues-448c57f737d4b6931fa96c24abab36fb</guid>
                                    <description><![CDATA[<p>Phil Valpey is back on "Torrice Tech Talk" and helping you troubleshoot wiring issues between Mitsubishi condensers and indoor heads to help make your installation quicker and easier.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Phil Valpey is back on "Torrice Tech Talk" and helping you troubleshoot wiring issues between Mitsubishi condensers and indoor heads to help make your installation quicker and easier.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/t2cpaf/Episode_4_-_Troubleshooting_Mitsubishi_Communicating_Wiring_Issues.mp3" length="8214988" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Phil Valpey is back on "Torrice Tech Talk" and helping you troubleshoot wiring issues between Mitsubishi condensers and indoor heads to help make your installation quicker and easier.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>335</itunes:duration>
                <itunes:episode>10</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 5: Troubleshooting Mitsubishi Communication Wiring Issues</media:title></media:content>    </item>
    <item>
        <title>Episode 4: Customer Satisfaction</title>
        <itunes:title>Episode 4: Customer Satisfaction</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-4-customer-satisfaction/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-4-customer-satisfaction/#comments</comments>        <pubDate>Wed, 26 Sep 2018 09:41:40 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-4-customer-satisfaction-e61f73dc066f87020d0fc13ac8df6308</guid>
                                    <description><![CDATA[<p>"Torrice Talk" welcomes in S. G. Torrice Company Territory Manager Butch Kershaw to discuss his process of providing the highest level of customer service for increased customer satisfaction.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>"Torrice Talk" welcomes in S. G. Torrice Company Territory Manager Butch Kershaw to discuss his process of providing the highest level of customer service for increased customer satisfaction.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/bb8mha/Customer_Satisfaction_Podcast_Recording2.mp3" length="14557280" type="audio/mpeg"/>
        <itunes:summary><![CDATA["Torrice Talk" welcomes in S. G. Torrice Company Territory Manager Butch Kershaw to discuss his process of providing the highest level of customer service for increased customer satisfaction.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>600</itunes:duration>
                <itunes:episode>9</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk.png" medium="image">
                            <media:title type="html">Episode 4: Customer Satisfaction</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 4: Correctly Flushing Lines</title>
        <itunes:title>Tech Talk Episode 4: Correctly Flushing Lines</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-4-correctly-flushing-lines/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-4-correctly-flushing-lines/#comments</comments>        <pubDate>Thu, 20 Sep 2018 09:18:50 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-4-correctly-flushing-lines-3ed685050535c002456de45d3bcdc117</guid>
                                    <description><![CDATA[<p>Our newest episode of Torrice Tech Talk introduces Mark Guenthner as he discusses how to correctly flush lines in your system. This might sound simple, but many do not complete the process correctly.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Our newest episode of Torrice Tech Talk introduces Mark Guenthner as he discusses how to correctly flush lines in your system. This might sound simple, but many do not complete the process correctly.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/emrf2i/Flushing_Lines_Podcast_Recording.mp3" length="11435532" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Our newest episode of Torrice Tech Talk introduces Mark Guenthner as he discusses how to correctly flush lines in your system. This might sound simple, but many do not complete the process correctly.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>469</itunes:duration>
                <itunes:episode>8</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 4: Correctly Flushing Lines</media:title></media:content>    </item>
    <item>
        <title>Episode 3: Heat Pumps vs. Air Conditioners</title>
        <itunes:title>Episode 3: Heat Pumps vs. Air Conditioners</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-3-heat-pumps-vs-air-conditioners/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-3-heat-pumps-vs-air-conditioners/#comments</comments>        <pubDate>Wed, 19 Sep 2018 08:50:31 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-3-heat-pumps-vs-air-conditioners-669ebd46f966dfc72e1a952ffa62576f</guid>
                                    <description><![CDATA[<p>A new episode of Torrice Talk brings a new guest in S. G. Torrice Inside Sales Manager Don Garside. He joins Matt & Kevin to discuss the differences between Heat Pumps and Air Conditioners, plus the advantages of both.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>A new episode of Torrice Talk brings a new guest in S. G. Torrice Inside Sales Manager Don Garside. He joins Matt & Kevin to discuss the differences between Heat Pumps and Air Conditioners, plus the advantages of both.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/n8s322/Episode_3_-_Heat_Pumps_vs_Air_Conditioner_Units.mp3" length="24097610" type="audio/mpeg"/>
        <itunes:summary><![CDATA[A new episode of Torrice Talk brings a new guest in S. G. Torrice Inside Sales Manager Don Garside. He joins Matt & Kevin to discuss the differences between Heat Pumps and Air Conditioners, plus the advantages of both.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>997</itunes:duration>
                <itunes:episode>7</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk.png" medium="image">
                            <media:title type="html">Episode 3: Heat Pumps vs. Air Conditioners</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 3: Post-Installation Setup of a TAM9 Air Handler</title>
        <itunes:title>Tech Talk Episode 3: Post-Installation Setup of a TAM9 Air Handler</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-3-post-installation-setup-of-a-tam9-air-handler/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-3-post-installation-setup-of-a-tam9-air-handler/#comments</comments>        <pubDate>Thu, 13 Sep 2018 10:12:43 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-3-post-installation-setup-of-a-tam9-air-handler-552e0641f377887a6818fd25a9cee390</guid>
                                    <description><![CDATA[<p style="background-color:transparent;color:#1d2129;font-family:Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant:normal;font-weight:400;letter-spacing:normal;text-align:left;text-decoration:none;text-indent:0px;text-transform:none;word-spacing:0px;margin:0px 0px 6px 0px;">Torrice Tech Talk is back! This week, we will walk you through the post-installation setup of a TAM9 Air Handler for <a href='https://www.facebook.com/AmericanStandardAir/?fref=mentions&__xts__%5B0%5D=68.ARAD3zcxGNJxYUrePMEJu9u098MO77679uSdLmPkM6FSy4XfxRyGxy-A5awMLI03pOdz-Fe8Opb69Kd8Mu450n1kjGZ_58rgw8DSkA7UJz9G-sXY9h9_uc7G3OKHEcCMMaVhOj3Ud8pjANnSTE1hB6NayvvGKB0Z0xDzT4iclyLe53M1xTVGLg&__tn__=K-R'>American Standard Heating & Air Conditioning</a> & <a href='https://www.facebook.com/Trane/?fref=mentions&__xts__%5B0%5D=68.ARAD3zcxGNJxYUrePMEJu9u098MO77679uSdLmPkM6FSy4XfxRyGxy-A5awMLI03pOdz-Fe8Opb69Kd8Mu450n1kjGZ_58rgw8DSkA7UJz9G-sXY9h9_uc7G3OKHEcCMMaVhOj3Ud8pjANnSTE1hB6NayvvGKB0Z0xDzT4iclyLe53M1xTVGLg&__tn__=K-R'>Trane</a>.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p style="background-color:transparent;color:#1d2129;font-family:Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant:normal;font-weight:400;letter-spacing:normal;text-align:left;text-decoration:none;text-indent:0px;text-transform:none;word-spacing:0px;margin:0px 0px 6px 0px;">Torrice Tech Talk is back! This week, we will walk you through the post-installation setup of a TAM9 Air Handler for <a href='https://www.facebook.com/AmericanStandardAir/?fref=mentions&__xts__%5B0%5D=68.ARAD3zcxGNJxYUrePMEJu9u098MO77679uSdLmPkM6FSy4XfxRyGxy-A5awMLI03pOdz-Fe8Opb69Kd8Mu450n1kjGZ_58rgw8DSkA7UJz9G-sXY9h9_uc7G3OKHEcCMMaVhOj3Ud8pjANnSTE1hB6NayvvGKB0Z0xDzT4iclyLe53M1xTVGLg&__tn__=K-R'>American Standard Heating & Air Conditioning</a> & <a href='https://www.facebook.com/Trane/?fref=mentions&__xts__%5B0%5D=68.ARAD3zcxGNJxYUrePMEJu9u098MO77679uSdLmPkM6FSy4XfxRyGxy-A5awMLI03pOdz-Fe8Opb69Kd8Mu450n1kjGZ_58rgw8DSkA7UJz9G-sXY9h9_uc7G3OKHEcCMMaVhOj3Ud8pjANnSTE1hB6NayvvGKB0Z0xDzT4iclyLe53M1xTVGLg&__tn__=K-R'>Trane</a>.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/pvkkyh/Episode_3_-_TAM9_Post_Install_Configuration.mp3" length="11782873" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Torrice Tech Talk is back! This week, we will walk you through the post-installation setup of a TAM9 Air Handler for American Standard Heating & Air Conditioning & Trane.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>484</itunes:duration>
                <itunes:episode>6</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 3: Post-Installation Setup of a TAM9 Air Handler</media:title></media:content>    </item>
    <item>
        <title>Episode 2: The S. G. Torrice Way</title>
        <itunes:title>Episode 2: The S. G. Torrice Way</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-2-the-s-g-torrice-way/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-2-the-s-g-torrice-way/#comments</comments>        <pubDate>Wed, 12 Sep 2018 08:51:40 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-2-the-s-g-torrice-way-d40376816800b52007c117f02980ec4f</guid>
                                    <description><![CDATA[<p style="background-color:transparent;color:#1d2129;font-family:Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant:normal;font-weight:400;letter-spacing:normal;text-align:left;text-decoration:none;text-indent:0px;text-transform:none;word-spacing:0px;margin:0px 0px 6px 0px;">Torrice Talk Episode 2 is here! This week, we talk with CEO Matt Bedard about company culture and "The S. G. Torrice Way".</p>
]]></description>
                                                            <content:encoded><![CDATA[<p style="background-color:transparent;color:#1d2129;font-family:Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant:normal;font-weight:400;letter-spacing:normal;text-align:left;text-decoration:none;text-indent:0px;text-transform:none;word-spacing:0px;margin:0px 0px 6px 0px;">Torrice Talk Episode 2 is here! This week, we talk with CEO Matt Bedard about company culture and "The S. G. Torrice Way".</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/v2j8au/Company_Culture_Podcast_Recording.mp3" length="28248557" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Torrice Talk Episode 2 is here! This week, we talk with CEO Matt Bedard about company culture and "The S. G. Torrice Way".]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1170</itunes:duration>
                <itunes:episode>5</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk.png" medium="image">
                            <media:title type="html">Episode 2: The S. G. Torrice Way</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 2: Setting The Branch Box Charge</title>
        <itunes:title>Tech Talk Episode 2: Setting The Branch Box Charge</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-2-setting-the-branch-box-charge/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-2-setting-the-branch-box-charge/#comments</comments>        <pubDate>Fri, 07 Sep 2018 08:33:23 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-2-setting-the-branch-box-charge-a30e67a1bcdcc78445bae5c00a0e3d7f</guid>
                                    <description><![CDATA[<p>A special Friday edition of Torrice Tech Talk! After setting up the wiring and switches on a Mitsubishi Branch Box – which we went over in episode 1 – you need to set the charge. Phil Valpey talks you through getting the correct amount of refrigerant into your new Branch Box system.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>A special Friday edition of Torrice Tech Talk! After setting up the wiring and switches on a Mitsubishi Branch Box – which we went over in episode 1 – you need to set the charge. Phil Valpey talks you through getting the correct amount of refrigerant into your new Branch Box system.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/5bbfx8/Setting_Branch_Box_Charge_Podcast_Recording.mp3" length="9275116" type="audio/mpeg"/>
        <itunes:summary><![CDATA[A special Friday edition of Torrice Tech Talk! After setting up the wiring and switches on a Mitsubishi Branch Box – which we went over in episode 1 – you need to set the charge. Phil Valpey talks you through getting the correct amount of refrigerant into your new Branch Box system.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>379</itunes:duration>
                <itunes:episode>4</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 2: Setting The Branch Box Charge</media:title></media:content>    </item>
    <item>
        <title>Tech Talk Episode 1: Setting Up Branch Box Switches &amp;amp; Wiring </title>
        <itunes:title>Tech Talk Episode 1: Setting Up Branch Box Switches &amp;amp; Wiring </itunes:title>
        <link>https://fergusonofficial.podbean.com/e/tech-talk-episode-1-setting-up-branch-box-switches-wiring/</link>
                    <comments>https://fergusonofficial.podbean.com/e/tech-talk-episode-1-setting-up-branch-box-switches-wiring/#comments</comments>        <pubDate>Thu, 06 Sep 2018 09:30:36 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/tech-talk-episode-1-setting-up-branch-box-switches-wiring-0fafc9f188a57f0ae8fea9af17046b96</guid>
                                    <description><![CDATA[
<p style="margin:0px 0px 10px 0px;">Each week, we will bring you “Torrice Tech Talk”, a look into some of the common problems techs might face in the field, and how to fix them. Our technical experts will guide you through the problem quickly and easily. Our first episode features Phil Valpey who will work through wiring and setting the switches on a Mitsubishi Branch Box. Tune in every Thursday for more Tech Talks!</p>
]]></description>
                                                            <content:encoded><![CDATA[
<p style="margin:0px 0px 10px 0px;">Each week, we will bring you “Torrice Tech Talk”, a look into some of the common problems techs might face in the field, and how to fix them. Our technical experts will guide you through the problem quickly and easily. Our first episode features Phil Valpey who will work through wiring and setting the switches on a Mitsubishi Branch Box. Tune in every Thursday for more Tech Talks!</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/pyur8c/Episode_1_-_Setting_Up_Branch_Box_Switches_Wiring.mp3" length="17074173" type="audio/mpeg"/>
        <itunes:summary><![CDATA[
Each week, we will bring you “Torrice Tech Talk”, a look into some of the common problems techs might face in the field, and how to fix them. Our technical experts will guide you through the problem quickly and easily. Our first episode features Phil Valpey who will work through wiring and setting the switches on a Mitsubishi Branch Box. Tune in every Thursday for more Tech Talks!
]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>704</itunes:duration>
                <itunes:episode>3</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-tech-talk.png" medium="image">
                            <media:title type="html">Tech Talk Episode 1: Setting Up Branch Box Switches &amp;amp; Wiring </media:title></media:content>    </item>
    <item>
        <title>Episode 1: Why Choose The S. G. Torrice Company</title>
        <itunes:title>Episode 1: Why Choose The S. G. Torrice Company</itunes:title>
        <link>https://fergusonofficial.podbean.com/e/episode-1-why-choose-the-s-g-torrice-company/</link>
                    <comments>https://fergusonofficial.podbean.com/e/episode-1-why-choose-the-s-g-torrice-company/#comments</comments>        <pubDate>Wed, 05 Sep 2018 09:44:32 -0400</pubDate>
        <guid isPermaLink="false">sgtorrice.podbean.com/episode-1-why-choose-the-s-g-torrice-company-2eb757cc9fd037e7b8646c3d5806559c</guid>
                                    <description><![CDATA[<p>In the first Episode of “Torrice Talk”, hosts Matt LaPan and Kevin Ronningen welcome in Stephen Torrice, President of the S. G. Torrice Company, and Matt Bedard, CEO of the S. G. Torrice Company, to discuss what makes our company the top choice for all of your HVAC needs.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In the first Episode of “Torrice Talk”, hosts Matt LaPan and Kevin Ronningen welcome in Stephen Torrice, President of the S. G. Torrice Company, and Matt Bedard, CEO of the S. G. Torrice Company, to discuss what makes our company the top choice for all of your HVAC needs.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/hai986/Episode_1_-_Why_Choose_The_S_G_Torrice_Company.mp3" length="40476311" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In the first Episode of “Torrice Talk”, hosts Matt LaPan and Kevin Ronningen welcome in Stephen Torrice, President of the S. G. Torrice Company, and Matt Bedard, CEO of the S. G. Torrice Company, to discuss what makes our company the top choice for all of your HVAC needs.]]></itunes:summary>
        <itunes:author>Ferguson</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1680</itunes:duration>
                <itunes:episode>2</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <media:content url="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3392549/torrice-talk.png" medium="image">
                            <media:title type="html">Episode 1: Why Choose The S. G. Torrice Company</media:title></media:content>    </item>
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