The Pro Church Marketing Podcast

AI, Side Hustles, Creative Ministry, and $10K Google Grants: What Every Pastor Needs to Know

Wed, 20 Aug 2025 21:12:12 -0400

In this episode of The Pro Church Marketing Podcast, Luke Clayton and Jono Long dive deep into the realities of ministry, entrepreneurship, and digital strategy for churches.

Both Luke and Jono started in full-time ministry, felt the financial strain, and eventually built businesses that now help ministries thrive online. Together, they explore how pastors can pursue side hustles without guilt, why bivocational ministry is becoming the norm, and how ministry skills translate directly into entrepreneurship.

Listeners will hear practical strategies for leveraging the Google Ad Grant ($10K per month in free ads), the importance of SEO and content creation, and why churches need to prioritize their digital presence in the age of AI. They also share candid lessons from their own journeys, including mistakes in hiring, website development, and balancing ministry with business.

If you’re a pastor, creative, or church leader looking for real-world encouragement and actionable tools to expand your reach, this conversation will inspire and equip you.

Why Your Church Growth Strategy Isn’t Working (And What to Do Instead) – With Tyler Harden

Thu, 01 May 2025 19:27:36 -0400

Are your church’s outreach efforts falling flat—even though you’re running ads, building your website, and following best practices? In this episode, Jono Long sits down with Tyler Harden from Firm Foundations Marketing to reveal the #1 mistake most churches make in their growth strategy: not truly knowing their community. Tyler shares practical wisdom on identifying your church’s ideal audience, debunking surface-level targeting terms like “young families” and “unchurched,” and how post-COVID ministry must shift to meet people where they are. Discover the Five P’s of Church Targeting, why authenticity always wins, and why “being for everyone” usually means reaching no one. Whether you’re a rural church with 30 members or a large congregation with resources, this episode delivers fresh, hopeful clarity for engaging your mission field more effectively. Perfect for pastors, church communicators, and outreach leaders.

How to Build a Leadership Pipeline That Actually Works – With Mac Lake

Wed, 09 Apr 2025 10:00:00 -0400

In this episode of The Pro Church Marketing Podcast, host Jono Long interviews leadership development expert and Multiply Group founder Mac Lake. Together, they explore why leadership development continues to be the #1 struggle for churches, despite the abundance of leadership resources. Mac explains the difference between leadership placement and true leadership development, shares insights from his book The Multiplication Effect, and walks through how churches can build a sustainable leadership pipeline based on biblical principles—not cultural norms. Discover practical tools to empower volunteers, train leaders with integrity and passion, and build a church growth strategy rooted in discipleship. Whether you're a solo pastor or part of a large church team, this episode is packed with actionable insights to help you multiply healthy leaders and avoid ministry burnout.

🔗 Get Mac’s free eBook at multiplygroup.org/ebook

📲 Follow Mac on Instagram: @maclake24

Raising Leaders and Reaching Your City with Pastor Ryan Vernon of 902 Church

Thu, 03 Apr 2025 09:06:08 -0400

In this power-packed episode of The Pro Church Marketing Podcast, Jono Long chats with Pastor Ryan Vernon of 902 Church about what it really takes to grow a church in a small town. From leveraging his marketing degree and business background to creating leadership pipelines that work, Pastor Ryan breaks down how 902 Church has thrived in Kinston, NC.

You’ll learn:

How to identify and develop leaders in your church
Why churches struggle with volunteer burnout—and how to fix it
The importance of community involvement for long-term growth
A biblical case for using marketing to spread the Gospel

Pastor Ryan also shares real-world wins from working with Faithworks and gives encouragement to pastors who are on the fence about modern outreach strategies. Whether you're leading in a small town or a growing city, this episode is full of wisdom to help your ministry move forward.

Google Ad Grant 2025 Updates (Part 3): Conversion Tracking

Mon, 24 Mar 2025 18:52:02 -0400

In this episode of The Pro Church Marketing Podcast, we’re diving deep into conversion tracking—why it matters and how to do it right. Jono Long is joined by Google Ads expert John Hosko and Faithworks’s Melissa Keane to simplify the ins and outs of tracking actions like form submissions, phone calls, and donations using Google Tag Manager and GA4 Analytics.

Whether you're a church using the Google Ad Grant or a nonprofit running paid ads, this episode shows how conversion tracking can be the key to unlocking performance. Learn how to stay compliant with Google’s ad grant rules, get practical steps to set up tracking without coding, and discover how to use that data to improve your website’s effectiveness and campaign results.

You’ll also hear real-world examples of how small changes on your website can lead to major gains—and how not tracking your conversions could be costing you clicks, opportunities, and even your grant.

✅ Great for churches, nonprofits, and anyone managing Google Ads!

#GoogleAdGrant #ConversionTracking #ChurchMarketing #FaithworksMarketing #NonprofitMarketing #GoogleTagManager #GA4 #DigitalMissions

Google Ad Grant 2025 Updates (Part 2): Church Website, Landing Pages & Ad Performance

Wed, 12 Mar 2025 23:04:33 -0400

In this episode of The Pro Church Marketing Podcast, Jono and Melissa continue their 3-part series on the 2025 Guide to the Google Ad Grant for Churches. If you've been struggling to get your ads to spend—or wondering why your click-throughs aren’t leading to engagement—this episode is for you.

We’re talking all about your church website and how it can make or break your ad performance. You’ll learn:

Why Google rewards content-rich, relevant landing pages
How to write effective content that aligns with your ad campaigns
The importance of strong calls-to-action and clear navigation
How to optimize for mobile and improve page speed
Common mistakes that tank your ad performance (like vague headers and third-party links)

Jono and Melissa also share insights on conversion optimization, what Google considers a quality score, and why your website content plays a key role in both ad performance and SEO.

👉 Want more impact from your grant? Tune in and take action!

🔗 Learn more at faithworksmarketing.com
📩 Questions? Email us at hello@faithworksmarketing.com

Google Ad Grant 2025 Updates (Part 1): Performance Max, AI & Church Marketing

Mon, 03 Mar 2025 20:28:58 -0500

This is the first episode in our multi-part series on how churches can navigate the new changes to Google Ad Grants in 2025!

👀 In this episode, we cover:
✅ The #1 mistake churches make with Google Ad Grants (and how to avoid it)
✅ Performance Max campaigns – what they are & how they help your church grow
✅ Why AI is a tool—not a replacement for smart ad management
✅ How to think about church growth beyond direct attendance

📌 Coming Next in Part 2: We’ll discuss content and landing pages—how to optimize your website so your Google Ad Grant works without cluttering your site.

👉 Join the conversation! Follow Faithworks Marketing on Facebook & Instagram and join our Pro Church Marketing Facebook Group for exclusive insights and expert advice.

#ChurchMarketing #GoogleAdGrant #FaithWorksMarketing #ChurchGrowth #DigitalMinistry

🚀 Why Churches Must Embrace Social Media for Evangelism | Pastor George Ashford & Jono Long

Wed, 19 Feb 2025 14:31:02 -0500

How can churches use social media and digital marketing to spread the gospel more effectively? In this episode, Jono Long sits down with Pastor George Ashford of Journey Church to discuss how he’s using platforms like Facebook, YouTube, and TikTok to reach more people. Pastor George shares insights from his background in marketing, the role of social media in evangelism, and practical strategies for church leaders looking to improve their outreach.

Key takeaways:
✅ The importance of people telling people in evangelism
✅ Why social media is today’s mission field
✅ Overcoming criticism of church marketing
✅ The role of digital content in church growth & giving

🔗 Connect with Pastor George and Journey Church: journeycolumbiasc.org

🎧 Tune in now and learn how your church can expand its impact!

The Power of Storytelling in Church Marketing: Connecting People to Purpose

Fri, 17 Jan 2025 08:07:44 -0500

Join host Jono Long on the Pro Church Marketing Podcast as he chats with Jorgen Strycharz of Story Thread Media about the art of storytelling in the church. Discover how compelling narratives and community testimonies can bridge gaps, foster engagement, and amplify your church's mission. Jorgen shares actionable tips for pastors on identifying and sharing their congregation's stories, aligning messaging with purpose, and why storytelling is central to building impactful relationships. Perfect for church leaders, communicators, and marketers, this episode highlights the transformative potential of a well-told story.

Be Known Before You're Needed: Innovative Outreach Strategies for Churches

Thu, 02 Jan 2025 21:22:10 -0500

In this episode of the Pro Church Marketing Podcast, host Jono Long welcomes Doug Garasic, the passionate pastor of Rust City Church in Youngstown, Ohio. Doug talks about his two decades of ministry, including planting a thriving church in the heart of the Rust Belt. Learn how Doug’s church became a beacon of hope by meeting real community needs, the importance of being "known before needed," and why focusing on people rather than gimmicks is key to meaningful ministry.

Doug also shares the highs and lows of outreach efforts, including a heartwarming story with a surprising twist that taught him invaluable lessons. Whether you're a church leader seeking to engage your community or looking for innovative ideas to transform your outreach programs, this episode is packed with actionable insights.

Don’t miss Doug’s advice on finding champions and coaches within and beyond your church to supercharge your vision. Plus, discover his latest book, Transformative Gospel, a guide to leading yourself and others toward true spiritual growth.

AI Tools for Churches: Harnessing AI for Effective Church Marketing

Thu, 19 Dec 2024 15:10:32 -0500

In this episode of the Pro Church Marketing Podcast, host Jono Long welcomes Dustin Stout, founder of Magai, to discuss the transformative power of AI in marketing and ministry. Dustin shares his journey from running a marketing agency to creating Magai, a cutting-edge AI platform designed to enhance productivity and creativity without limiting the AI’s potential. He reveals how Magai empowers users with unique features like persona creation, webpage analysis, and content repurposing.

The conversation dives into practical applications for churches, such as improving SEO with sermon-driven blog posts, creating personalized study guides, and optimizing social media outreach. Dustin also emphasizes the ethical use of AI, encouraging pastors to maintain their voice and spiritual guidance while leveraging AI as an assistant. The episode concludes with insights into the future of AI, including the rise of AI agents capable of executing complex, multi-step workflows. This is a must-listen for anyone looking to maximize the potential of AI in faith-based and professional settings.

Friendships vs. Friendliness: The Key to Bringing People Back to Church

Tue, 19 Nov 2024 09:00:00 -0500

In this episode of the Pro Church Marketing Podcast, host Jono Long dives into the groundbreaking research from The Great Dechurching, exploring why millions have stopped attending church and what might inspire them to return. Discover why friendships—not just friendliness—are the key to creating a thriving church community. Jono shares actionable insights on how churches can foster authentic relationships, including interest-based small groups and creating welcoming spaces for new connections. If you're a church leader or nonprofit director looking to grow your organization by reaching people where they are, this episode is packed with practical tips to help you succeed.

💡 Ready to take your church marketing to the next level? Email jono@faithworksmarketing.com for personalized strategies!

Why Your Church Isn’t Spending Its Google Ad Grant (And How to Fix It!)

Wed, 30 Oct 2024 10:49:30 -0400

If you’re frustrated trying to spend your church’s Google Ad Grant, you’re not alone. In this episode, Jono Long breaks down practical ways to make the most of your $10,000 Google Grant budget each month. Learn why spending the entire grant is challenging, how to set up essential tools like conversion tracking, and why having multiple ad groups per campaign can make all the difference. Jono also shares creative ideas for connecting your church’s unique offerings—like community food pantries or even a church dog park! Whether you’re a beginner or an experienced marketer, this episode will give you insights and inspiration to drive more online engagement for your church. Don’t miss these tips to unlock the full potential of your Google Ad Grant!

Simple Tips for Improving Your Church’s Google Reviews

Tue, 24 Sep 2024 14:00:42 -0400

In this episode of the Pro Church Marketing Podcast, host Jono Long explains why your church or nonprofit needs Google reviews and how they impact your online visibility. With over 7 million monthly searches for churches in the U.S., appearing in Google's "map pack" is essential to attracting new visitors. Jono shares proven strategies to collect high-quality reviews and avoid common issues, such as reviews not showing up. He also provides practical tips to ensure reviews contribute to your church’s online presence. Don't miss out on these key insights for improving your church's digital outreach!

Tune in to learn:

How Google reviews affect your church’s ranking
Why some Google reviews don’t appear
Tips to get consistent, positive reviews

For personalized help, email Jono at jono@faithworksmarketing.com, or schedule a discovery call.

Transform Your Church's Space: Practical Design Tips from The Honest Pixel

Mon, 16 Sep 2024 15:25:49 -0400

In this episode, Jono Long chats with Tiffany Kelly from The Honest Pixel about how churches can leverage spatial design to make a memorable first impression and foster community engagement. Tiffany shares her expertise in blending graphic design, architecture, and ministry to help churches and small businesses create visually appealing and functional spaces. Learn practical tips on enhancing church environments with limited budgets, the importance of wayfinding signage, and creating spaces that photograph well to boost your church’s online and offline presence. Whether you're involved in a new building project or looking to refresh your current church space, this episode provides actionable advice to help your church be more welcoming and effective in its outreach. Tune in and discover how to make your church’s physical space a powerful tool for ministry.

How One Small Town Church is Transforming Lives with Facebook Ads

Fri, 30 Aug 2024 12:58:34 -0400

Join Jono Long on the Pro Church Marketing Podcast as he interviews Pastor Neal Dose from Mansfield Baptist Church. Discover how Pastor Neal is leading a small-town church in Georgia through a season of growth and revitalization. Learn about the challenges of stepping into a new pastoral role, the impact of COVID on church attendance, and the strategies being used to re-engage the community. Pastor Neal shares how Faithworks' ad campaigns on Facebook and Instagram are driving new visitors to the church and helping create a welcoming environment that keeps people coming back. This episode offers insights into effective church marketing, the power of community, and the importance of fostering genuine connections. Tune in for an inspiring conversation on church leadership and outreach!

Relationships Over Marketing

Tue, 30 Jul 2024 19:58:45 -0400

Join Jono on the Pro Church Marketing Podcast as he explores the vital role of relationships over marketing in church growth. In this insightful episode, Jono tackles the debate surrounding church marketing, highlighting that while it can boost visibility, it cannot replace the power of personal invitations and genuine connections. Drawing from his extensive experience, Jono contrasts flashy church programs with welcoming communities, emphasizing that people stay where they feel they belong. He also addresses the recent surge in church marketing, suggesting it stems from a decline in personal engagement and invitations. Tune in to learn why creating a warm, inviting environment is crucial for fostering long-term growth and discipleship in your church.

Google Ad Grant FAQs: Everything Churches Need to Know

Fri, 12 Jul 2024 18:34:04 -0400

In this episode of the Pro Church Marketing Podcast, host Jono dives deep into the intricacies of the Google Ad Grant, a valuable resource providing non-profits with $10,000 in ad credits each month. Jono addresses common questions, such as the nature of the grant, compliance requirements, and best practices for managing ad campaigns. Listeners will learn how to maintain eligibility, avoid pitfalls, and maximize the grant's potential without incurring additional costs. With real-life examples and actionable tips, this episode is a must-listen for any church or non-profit looking to enhance their online presence through Google Ads. For more insights, connect with Jono on social media or reach out via email. Tune in and empower your ministry to reach more people effectively!

List Your Social Profiles On Google

Wed, 12 Jun 2024 17:25:37 -0400

Join Jono Long in this Pro Church Marketing Podcast episode as he explores the latest Google update that allows churches to link their social media profiles directly to their Google Business Profiles. Discover why this new feature is a game-changer for enhancing your church’s online visibility and learn how to optimize your profile to ensure your church stands out on Google Maps. Jono provides a step-by-step guide to adding your social media accounts, including Facebook, Instagram, YouTube, Pinterest, LinkedIn, and TikTok, to your Google Business Profile. By leveraging these tools, you can boost your church’s digital presence and reach more people with the gospel. Tune in for practical tips and insights to maximize your church’s online outreach and connect with a broader audience. Don't miss out on this opportunity to improve your church’s SEO and visibility on Google. Listen now!

Facebook vs. Google Ads for Churches

Fri, 31 May 2024 15:58:30 -0400

Join host Jono Long in this insightful episode of the Pro Church Marketing podcast as he explores the differences between Facebook (Meta) ads and Google ads. Discover which platform might be the best fit for your church or nonprofit as Jono breaks down the pros and cons of each. Learn how Meta ads target users based on interests and how Google ads reach users with intent, and why combining both can amplify your outreach. Plus, find out how your church can leverage Google’s $10,000 monthly ad grant. Tune in for practical tips and strategies to enhance your online marketing efforts and reach more people in your community. For personalized guidance, contact Jono at jono@faithworksmarketing.com.

Crazy Ministry Story Part 2

Fri, 24 May 2024 15:12:19 -0400

Welcome to the Pro Church Marketing Podcast! In this episode, host Jono Long delves into a humorous and insightful story from his youth pastor days in metro Atlanta. Join Jono as he recalls the frantic moments of nearly losing a youth group member at the bustling Atlanta Fest held at Stone Mountain Park. Through this story, Jono underscores the inevitable slip-ups in ministry and offers heartfelt encouragement to fellow church staff. Tune in to discover that you're not alone in your ministry challenges. Plus, learn how Jono and his team at Faithworks can help your church enhance its online presence with expert strategies for Facebook ads and the Google Ad Grant. Whether you're a seasoned pastor or new to church staff, this episode is packed with relatable experiences and valuable advice. Listen now and be inspired to keep pushing forward in your ministry efforts!

Why Your Church Should Apply For The Google Ad Grant Today

Fri, 10 May 2024 13:21:11 -0400

Welcome to this episode of the Pro Church Marketing Podcast. I'm your host, Jono Long, and today I'm sharing my insights into the Google Ad Grants program and why your church or nonprofit should apply now if you want to be ready for the back-to-school season in August and September.

The grant offers up to $10,000 per month in free Google ads, enabling your organization to reach people in your community by targeting keywords like "church near me" or "youth ministry." But managing these ads requires expertise because of Google's compliance guidelines and learning phase.

I'll guide you through the application process and explain why it's essential to start early. I also provide practical advice on structuring your campaigns, such as creating multiple ad groups and using specific keywords to maximize the grant's potential.

Join me for a free workshop on May 21st for a comprehensive guide to applying for and utilizing the grant effectively. Or, if you'd rather have some direct help, I'll share details on a campaign setup service that can get you up and running with one campaign for a one-time fee.

Tune in to learn how to leverage Google's Ad Grants to reach more people and grow your church's online presence.

How To Convince Your Leadership To Try Online Marketing For Your Church

Tue, 23 Apr 2024 11:51:22 -0400

In this enlightening episode of the Pro Church Marketing Podcast, host Jono Long tackles a common challenge faced by many church leaders: convincing their leadership team to embrace digital marketing strategies. Discover why some church elders and board members may resist online outreach initiatives and learn practical tips on how to effectively communicate the benefits of digital evangelism. Whether it's leveraging social media, optimizing Google Ad grants, or simply reframing the concept of marketing to "digital outreach," Jono offers valuable insights and real-life solutions to help you advocate for digital tools that can expand your church's reach and impact. This episode is a must-listen for any church leader striving to bridge the gap between traditional church values and modern outreach methods. Join us for a discussion that's not only informative but crucial for any church looking to thrive in the digital age.

Crazy Ministry Story

Tue, 02 Apr 2024 15:10:04 -0400

In this refreshing departure from the usual tips and trends, Jono Long, host of the Pro Church Marketing Podcast, dives into a heartwarming and unexpectedly humorous tale from his early days in youth ministry. With over two decades of experience in local church ministry, Jono shares a story that highlights the unpredictable, often challenging, yet deeply rewarding journey of serving in ministry. This episode is a reminder that we're not alone in the quirks and chaos of ministry life, and that sometimes, the most memorable moments come from the least expected situations. Whether you're a church leader, involved in ministry, or just looking for a good story with a twist, this episode is for you. Join us as we explore the lighter side of ministry work, laugh together, and remember the importance of community and understanding in our spiritual journeys. Don't miss this unique episode of the Pro Church Marketing Podcast, where real-life ministry meets real-life drama, all wrapped up with a message of faith and perseverance.

Why You Should NOT Google Your Church

Mon, 25 Mar 2024 19:08:07 -0400

Dive into this insightful episode with Jono Long as he reveals why Googling your church's name could be sabotaging your online presence. Uncover the secrets behind search engine algorithms and how personalized search results are not a true reflection of your church's visibility online.

Jono shares expert tips on using analytical tools to get a genuine view of your church's online performance and introduces a must-have Google Business Profile Optimization Checklist tailored for churches. Learn how to enhance your digital footprint and ensure your church appears where it matters most.

For churches looking to navigate the complexities of online marketing effortlessly, Jono also highlights how Faithworks Marketing stands ready to help elevate your church's digital presence.

Tune in for actionable strategies and discover how your church can thrive online. Visit faithworksmarketing.com for more information and access our exclusive resources at checklist.faithworksmarketing.com

Unlocking the Power of Podcasting for Your Ministry

Wed, 20 Mar 2024 18:07:02 -0400

In this episode, Jono interviews Tim Hull from Sonimorphic about why pastors and church leaders should start a podcast. Tim shares his background in podcasting and how he helps ministries create engaging podcasts. They discuss the misconception that the podcast market is oversaturated and why there is still room for new podcasts. They also explore the benefits of podcasting, including networking, building deeper connections with listeners, and repurposing sermon content. Additionally, they discuss the idea of pastors creating behind-the-scenes podcasts and the potential for small group discussions through podcast episodes. In this conversation, Tim and Jono discuss the idea of creating a podcast to dive deeper into faith and provide a next step for people interested in Christianity. They address the fear of adding another task for busy ministry leaders and emphasize the importance of investing time in podcasting for the right reasons. They also explore the concept of using seasons to manage podcasting commitments and encourage getting started even if the podcast is not perfect. Finally, they provide practical advice for ministry leaders who are not tech-savvy and want to start a podcast inexpensively and easily.

Marketing Isn’t A Dirty Word For Churches

Tue, 12 Mar 2024 18:44:46 -0400

Dive into a powerful discussion on the Pro Church Marketing Podcast, where host Jono Long tackles the controversies surrounding church marketing. This episode sheds light on the genuine intent behind marketing for churches—not to commercialize faith, but to amplify the Gospel's reach through ethical online strategies. Jono passionately debunks myths, illustrating how marketing acts as modern outreach, extending the church's presence beyond its physical boundaries to connect with a broader audience online.

Learn how SEO, social media, and ads can transform visibility and impact for churches hidden away or unknown to their community. This isn't just marketing; it's a ministry tool aiding churches in fulfilling the Great Commission.

Tune in to explore how digital outreach can be a force for good in spreading the word of God. For insights on using digital marketing to grow your church's reach, contact jono@faithworksmarketing.com.

Subscribe now for practical tips on navigating church marketing with integrity and purpose.

Revolutionizing Church Marketing with AI: Insights from Jono Long & Jonathan Mast

Thu, 22 Feb 2024 13:34:55 -0500

In this must-listen episode of The Pro Church Marketing Podcast, host Jono Long, from Faithworks Marketing, teams up with AI and marketing maven Jonathan Mast of White Beard Strategies, to delve into the transformative power of Artificial Intelligence in the realm of church marketing.

🚀 Key Highlights:

Demystifying AI: Jono and Jonathan break down the basics of AI, making it accessible and understandable, showing how it can be a game-changer for church communities.
Real-World Applications: From chatbots that offer instant support to AI-driven insights for personalized community engagement, discover practical ways your church can harness AI today.
Navigating Ethical Waters: Tackling the crucial aspect of ethics, our guests discuss how to utilize AI responsibly, ensuring it aligns with your church's values and respects the privacy of your community.
Future Perspectives: Look ahead with Jono and Jonathan as they explore the potential of AI to revolutionize church growth, engagement, and the overall experience of community members.

This episode is packed with actionable advice, thoughtful insights, and visionary ideas on integrating AI into church marketing strategies. Whether you're a church leader keen on leveraging technology to foster growth, a marketer looking to deepen your understanding of AI in faith-based contexts, or simply intrigued by the intersection of technology and spirituality, this conversation is for you.

🎧 Tune in now to discover how AI can not only streamline your church's operations but also create more meaningful connections within your community. Let's embark on this journey of innovation together, embracing the possibilities that AI brings to church marketing.

How to Stop Those Spam Messages On Facebook

Wed, 14 Feb 2024 18:34:12 -0500

In this essential episode of the Pro Church Marketing Podcast, host Jono Long tackles a pervasive issue plaguing church Facebook pages: spam messages masquerading as threats from "Meta" about policy violations and page shutdowns. With a wealth of experience managing multiple church Facebook pages, Jono shares a practical, step-by-step guide to safeguard your church's social media presence against these fraudulent attacks. Drawing from real-world challenges and solutions, he delves into the importance of setting country restrictions to mitigate spam, ensuring your church's message remains clear and accessible to your true audience. This episode is not just about overcoming spam; it's a gateway to understanding the broader landscape of online security for churches and faith-based organizations. Whether you're a church leader or a nonprofit director aiming to reach more people online, Jono's insights and the detailed walkthrough can help you create a safer, more engaging online community. Plus, discover Faithworks Marketing's holistic approach to digital growth, from Facebook and Instagram ads to leveraging the Google ad grant and SEO strategies. Tune in for an episode packed with actionable tips and the promise of fostering genuine connections in the digital age.

References: https://www.facebook.com/help/www/778445532225441

The 2024 Guide to the Google Ad Grant For Churches | Part 2

Tue, 06 Feb 2024 19:01:59 -0500

In this enlightening second part of the Google Grant series, join Jono and Melissa as they delve deeper into the practical steps of leveraging the Google Ad Grant for churches. Following up on their guide to obtaining the grant, this episode focuses on actionable strategies to effectively use the grant once acquired. From addressing common misconceptions about Google Ads for small to medium-sized churches to detailed walkthroughs on setting up your first campaign, the duo covers essential tips to maximize your grant's potential. Whether you're looking to enhance your church's online presence or curious about the intricacies of Google Ads, this episode offers invaluable insights into making the most out of this fantastic opportunity. Tune in to transform your digital marketing efforts and engage your community like never before.

🔔 Subscribe for more episodes on church marketing strategies, digital trends, and insights from industry experts. Together, let's transform your church's digital outreach!

Check out our website for more information on the Google Ad Grant: https://www.faithworksmarketing.com/google-ad-grants-for-churches

Google Business Profile Optimization Checklist

Thu, 01 Feb 2024 14:06:26 -0500

In this insightful episode of The Pro Church Marketing Podcast, host Jono Long unveils a powerful resource designed to transform your church's online presence: a Comprehensive Checklist for Optimizing your Google Business Profile. Jono expertly navigates the nuances of online marketing, emphasizing the crucial role of a well-crafted Google Business Profile in enhancing your church's visibility and reach. From leveraging the full potential of the 750-character description to the strategic use of reviews and social media integration, this episode is packed with actionable tips that promise to elevate your church's digital footprint. Whether you're a seasoned marketer or a church leader looking to make a mark online, this episode offers invaluable insights and practical advice to help your church shine in the digital age.

Download the free checklist at checklist.faithworksmarketing.com.

Mastering Local SEO for Churches in 2024

Mon, 15 Jan 2024 16:59:48 -0500

In this enlightening episode of The Pro Church Marketing Podcast, we delve deep into the dynamic world of local SEO for churches in 2024. Discover the secrets to boosting your church's online presence and ensuring you're at the top of Google searches in your community. We unravel the intricacies of Google Business Profiles, keyword optimization, and the crucial role of mobile-friendly websites. We also explore the power of genuine engagement through Google reviews and how to infuse your digital strategy with your church’s mission. Tune in to learn actionable tips and strategies to make your church more visible and accessible online, connecting with more people in your community. Whether you're a seasoned marketer or just starting, this episode is a treasure trove of insights for any church looking to make a significant digital impact in 2024!

Capturing Faith Through the Lens - A Talk with Ben Stapley

Wed, 10 Jan 2024 18:07:20 -0500

In this episode of The Pro Church Marketing Podcast, we're thrilled to welcome Ben Stapley, Executive Pastor at The Life Christian Church. Join us as we explore the profound impact of photography in church ministry and its power to tell compelling stories of faith and community.

📸 In This Episode:

Visual Storytelling in Church Ministry: Ben shares his insights on how photography can be more than just a visual aid; it's a storytelling tool that captures the vibrancy and diversity of church life.
Engaging the Congregation: Discover how photography can involve different age groups and individuals in the church, providing a unique platform for engagement and participation.
Overcoming Photography Challenges: From managing resources to ensuring diversity in imagery, Ben offers practical advice on navigating the common challenges faced by churches in photography.
Photography as an Accessible Ministry Tool: Learn why photography can be a cost-effective and impactful way for churches to enhance their digital footprint and community connection.

🌍 For Church Leaders and Creatives: Whether you’re just beginning to integrate photography into your church’s marketing strategy or looking to deepen your existing efforts, this episode is packed with invaluable guidance and inspiration.

👂 Listen Now: Tune in to gain fresh perspectives on leveraging photography in your church's storytelling and marketing efforts. Let's dive into the world of visual narratives and their role in enriching our faith communities.

🙏 About The Pro Church Marketing Podcast: Hosted by Faithworks Marketing, this podcast is a treasure trove of expertise in church marketing, digital storytelling, and community engagement, all grounded in Christian values and practices.

🔗 Connect with Us:

Visit our website: www.faithworksmarketing.com

Embracing the Digital Ministry: Insights from Boxcast’s Gary Buchanan

Wed, 20 Dec 2023 13:39:52 -0500

Welcome to another insightful episode of The Pro Church Marketing Podcast! In this episode, we are thrilled to host Gary Buchanan, the Community Manager at Boxcast, a leading figure in the world of live streaming technology for churches.

Gary, who seamlessly merges his background as a pastor with his passion for technology, delves into the transformative power of live streaming for church engagement. From the humble beginnings of Boxcast to its pivotal role during the COVID-19 pandemic, Gary shares how Boxcast has become an indispensable tool for churches looking to expand their digital footprint.

In This Episode, You'll Discover:

The inspiring story behind the inception of Boxcast (starts at 02:45)
How live streaming has become a necessity for modern churches (starts at 09:30)
Tips and tricks for creating engaging and immersive live streams (starts at 15:20)
Addressing concerns about live streaming vs. in-person attendance (starts at 21:10)
The impact of high-quality streaming on church marketing and outreach (starts at 27:40)

Gary's Takeaway Message: Embracing live streaming is not just about technology; it's about opening new avenues for connection and community in your church. It's an invitation to explore and engage with your faith in a digital world.

Don't miss Gary's practical advice for churches aiming to enhance their live-streaming capabilities and his vision for the future of digital ministry!

🎧 Listen, learn, and let us know your thoughts in the comments or on our social media channels. If you find this episode valuable, please share it with other church leaders and digital ministry enthusiasts!

Subscribe to our podcast: https://www.podbean.com/site/podcatcher/index/blog/RML5meI3jC2m
Visit our website: https://faithworksmarketing.com/
Follow us on social media:
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The 2024 Guide to the Google Ad Grant For Churches | Part 1

Tue, 05 Dec 2023 20:27:20 -0500

In this episode, we dive into the transformative world of Google Ad Grants and their impact on church growth and digital outreach. In this enlightening episode, we're joined by digital marketing expert and Faithworks Marketing's very own, Melissa Keane, to explore how churches can effectively leverage this powerful tool.

🔹 In This Episode:

Understanding Google Ad Grants: We start by breaking down what Google Ad Grants are and how they can be a game-changer for your church's online presence.
Eligibility and Application Tips: Melissa shares insider tips on navigating the application process, ensuring your church meets Google's criteria.
Creating Impactful Ad Campaigns: Learn how to craft compelling ad campaigns that resonate with your community, driving engagement and attendance.
Optimizing for Success: From choosing the right keywords to analyzing ad performance, we cover key strategies for maximizing your grant's impact.

🔹 Why Listen: Whether you're new to Google Ad Grants or looking to refine your church's existing digital strategy, this episode is packed with actionable insights and real-world examples. Gain a deeper understanding of how to use digital tools not just for visibility, but for meaningful community connection and growth.

🔔 Subscribe for more episodes on church marketing strategies, digital trends, and insights from industry experts. Together, let's transform your church's digital outreach!

Check out our website for more information on the Google Ad Grant: https://www.faithworksmarketing.com/google-ad-grants-for-churches

How Changing Your Churches Hours On Google Can Help You Show Up When People Are Looking For A Church

Tue, 28 Nov 2023 16:03:44 -0500

It's important for your Church to show up at the top of Google. We have a new recommendation on optimizing your Google Business Profile.

www.faithworksmarketing.com

Interview with Mark MacDonald

Wed, 08 Nov 2023 15:22:42 -0500

Welcome to another insightful episode of The Pro Church Marketing Podcast! In this edition, your host, Jono Long, is joined by a special guest, Mark MacDonald, a distinguished expert in church branding. Together, they embark on an enlightening journey into the realm of church websites and the crucial realm of SEO optimization.

Tune in as Jono and Mark unravel the secrets to transforming your church website into not just a visual delight but also a search engine magnet. Discover the essential elements that both your congregation and the wider community are actively seeking on your website, and, more importantly, learn how to optimize these elements effectively.

Mark and Jono dive deep into the world of SEO, unveiling strategies that will elevate your church's online presence. Gain valuable insights into the influential role of an engaging staff page and understand the significance of crafting a compelling about page that resonates with your audience.

But that's not all – the duo goes on to reveal the magic of leveraging Frequently Asked Questions (FAQs) to enhance your website's search visibility. Uncover the potential of this often-underutilized tool and witness a significant boost in your website's discoverability.

Whether you're a pastor, church administrator, or anyone involved in managing your church's online presence, this episode is a goldmine of practical tips and strategies. If you're eager to make your church website stand out, captivate your audience, and reach more people online, then this is a must-listen episode. Join Jono and Mark as they equip you with the tools to elevate your church's digital footprint. Don't miss out!

Navigating the Google Core Algorithm Updates: What It Means for Your Church

Tue, 31 Oct 2023 15:09:25 -0400

In this Pro Church Marketing Podcast episode, host Jono Long discusses the latest Google core algorithm update and its impact on your church's search engine rankings. With Google releasing numerous updates throughout the year, church leaders and nonprofit directors must stay informed. Jono explains the nature of core algorithm updates, their potential to cause fluctuations in website rankings, and the patience required to recover from them. He also emphasizes the importance of producing high-quality, human-centered content that aligns with Google's EAT (Expertise, Authoritativeness, Trustworthiness) guidelines. For churches looking to maintain their online visibility, Jono offers creative ideas, such as transcribing sermons into blog posts and creating hyper-localized content. If you're concerned about your SEO and have questions, feel free to reach out for assistance.

Christmas Outreach Strategy

Wed, 18 Oct 2023 11:19:04 -0400

In this episode of the Pro Church Marketing Podcast, host Jono Long shares a powerful Christmas outreach strategy for churches. He advises creating a dedicated Christmas landing page on your church's website with event details, videos, and sign-up options.

Jono explains how to use Google and Facebook ads to drive traffic to this page, targeting keywords and demographics to engage potential attendees. He stresses the importance of tracking conversions to measure success. This episode offers a simple, cost-effective way to boost your church's Christmas outreach. Don't miss this opportunity to connect with more people during the holiday season.

Struggles with Humility in Ministry: A Candid Monologue

Mon, 02 Oct 2023 10:00:00 -0400

In this episode of the Pro Church Marketing Podcast, we're diving into a topic that affects us all, whether you're in ministry or not: humility. Join us as we explore the challenges of staying humble, especially when you're on a church staff and find yourself in the spotlight more often than you'd expect. Our host shares personal experiences and biblical wisdom on the importance of cultivating humility in our lives. Whether you're currently dealing with ego struggles or want to be prepared for the future, this episode offers valuable insights and practical advice. Don't miss it!

Thrive Resources: Empowering Youth Ministry on a Budget

Tue, 26 Sep 2023 15:47:49 -0400

Join host Jono Long in this special episode of the Pro Church Marketing podcast as he delves into the challenges of youth ministry, particularly when faced with limited budgets. Discover how Thrive Resources (www.thriveresources.org) provides a wealth of free resources for youth pastors, from Bible study curriculum to event planning guides, devotional thoughts, and more. Explore the heart behind this resource hub and how it aims to empower youth leaders to reach, disciple, and inspire young people in their faith journey. If you're involved in youth ministry or looking for practical resources to enrich your church's youth programs, this episode is a must-listen. Don't miss out on this valuable resource that can transform your youth ministry!

How To Spend More Of Your Google Grant

Wed, 13 Sep 2023 15:06:56 -0400

In this episode of the Pro Church Marketing Podcast, host Jono Long delves into a common challenge faced by churches and faith-based nonprofits: underutilizing the Google Ad Grant. Many organizations acquire the $10,000 monthly grant from Google but struggle to spend it effectively. Jono addresses this issue by focusing on one crucial aspect: AD QUALITY. He explains how Google's ad quality score plays a pivotal role in ad performance and offers insights into improving it. Listeners will discover key factors such as expected click-through rate, ad relevance, and landing page experience that can make a significant difference in utilizing the grant to its fullest potential. If you want to harness the power of Google's grant to reach more people and grow your ministry, this episode provides valuable guidance and practical tips. Don't miss out on this essential advice to maximize your online presence and make the most of Google's generosity for your church or nonprofit.

Unlocking Growth: The Google Ad Grant for Churches

Mon, 28 Aug 2023 11:24:48 -0400

Discover how your church can leverage the power of the Google Ad Grant to reach more people online in this episode of the Pro Church Marketing Podcast. Host Jono Long breaks down the basics of the Google Ad Grant program, explaining how it works, who's eligible, and how churches can use it effectively to boost their online presence. Don't miss this opportunity to learn how to utilize Google's resources to grow your church without breaking the bank. Tune in now and take the first step towards expanding your church's reach in the digital world.

Cracking the Code: From Organic to Paid Social Media for Church Growth

Wed, 16 Aug 2023 17:12:02 -0400

In a digital age, social media is a crucial tool for churches and faith-based nonprofits to reach a broader audience. But how effective is just posting a few times a week? In this episode of the Pro Church Marketing Podcast, your host Jono Long delves into the dynamics of organic versus paid social media strategies for attracting new attendees to your church. Join Jono as he explores the nuances of this digital landscape, sharing insights and strategies that can truly make a difference in your church's online presence. Discover why organic posts, while not a direct ticket to new guests, are still important, and why they might be keeping potential visitors engaged. Uncover the hidden power of paid social media advertising and learn how to create compelling ads that resonate with those actively seeking a church community. Whether you're a church leader, nonprofit director, or simply passionate about effective online outreach, this episode will provide you with valuable perspectives to transform your social media strategy into a growth engine for your organization.

Boosting Church SEO: The Power of Google Reviews

Mon, 07 Aug 2023 15:18:07 -0400

In this episode of the Pro Church Marketing Podcast, host Jono Long dives into a critical aspect of church marketing – Google reviews. Discover how Google reviews impact your church's search engine optimization (SEO) and online visibility. Jono explains the concept of the "local pack" on Google search results and why reviews play a crucial role in attracting visitors. Learn the art of requesting reviews without feeling uncomfortable, and explore creative strategies to steadily accumulate reviews over time. Whether you're a seasoned church leader or a nonprofit director, this episode offers practical insights to enhance your organization's online presence. Tune in to leverage the influence of Google reviews and connect with those seeking faith-based communities in your area.

Unlocking the Power of Google Business Profile Categories for Church Rankings

Thu, 27 Jul 2023 22:19:18 -0400

In this episode, Jono Long explores the untapped potential of Google for churches. Discover how optimizing your Google Business Profile's categories can boost your church's rankings and visibility. Learn the importance of selecting specific denominational categories and secondary options to stand out in search results. Don't miss out on reaching more people online and maximizing your church's impact.

Unlocking Church Growth Strategies: Expert Insights with Chandler Boyce

Thu, 13 Jul 2023 21:40:36 -0400

Join the insightful conversation on The Pro Church Marketing Podcast as Jono Long and Chandler Boyce dive deep into effective church growth strategies. Discover the power of SEO, optimizing your Google business profile, social media success measurement, and the importance of running ads to reach new audiences. Gain valuable tips and expert insights on expanding your church's reach and impact in the digital age.

Optimizing Your Church’s Google Business Profile for Maximum Visibility

Mon, 10 Jul 2023 17:26:45 -0400

Join host Jono Long as he shares key insights on optimizing your church's Google Business Profile. Discover why it's crucial to showcase your church as open 24/7 and how it improves your chances of appearing in top search results. Don't miss this short but valuable episode packed with actionable tips to make your church the go-to choice for online seekers.

Why your Church should care about the Google Business Profile

Thu, 29 Jun 2023 12:11:38 -0400

In this episode, Jono Long talks about why a Google Business Profile is important for your Church.

Your Google Business Profile is where people can leave reviews, get directions, and learn more about your Church. It's a great way to reach more people.

A Conversation About Church With Jonathan Malm of SundaySocial.tv

Fri, 24 Mar 2023 21:47:01 -0400

In this episode of The Pro Church Marketing Podcast, host Jono Long talks with Jonathan Malm of SundaySocial.tv, about creating relatable social media content, ideas to bring more people to church, targeting the right audience, Facebook campaigns for churches, and how to create high-performing videos for church marketing. This episode is a must-listen for anyone looking to effectively reach out to their community and grow their congregation.

An Interview with Pastor Brian Widmer

Mon, 20 Feb 2023 19:15:34 -0500

In this episode of the Pro Church Marketing Podcast, our host Jono Long interviews Pastor Brian Widmer from Union Chapel Church, Monroe.

Facebook Groups for Churches

Mon, 12 Sep 2022 10:27:00 -0400

In this episode of the Pro Church Marketing Podcast, we will go over why Facebook groups aren't just about keeping in touch with people, but also about brand awareness, evangelism, and disciple-making... and much more!

”The Comeback Effect” with Jason Young

Mon, 05 Sep 2022 11:00:00 -0400

On this episode of the Pro Church Marketing Podcast, we're excited to dive into a conversation with Jason Young, who serves as a keynote speaker, executive coach, and consultant. In this episode, we will dive into the importance of hospitality in attracting new members and bringing existing ones back.

Leadership Life Support

Thu, 04 Aug 2022 19:43:19 -0400

In this episode, Neal Dose, Pastor of Student and Family Discipleship at Eagle's Landing First Baptist Church joined us to talk about investing in your leadership team whether that's volunteers or paid staff. If you've got anything to do with Church leadership, this is for you.

Leading A Worship Team with Juan DeVevo of Casting Crowns

Fri, 29 Jul 2022 12:29:13 -0400

I had an opportunity to interview musician, singer, and songwriter Juan DeVevo about what it's like to look at a worship ministry through leadership eyes. If you're a worship leader, this is one conversation you won't want to miss. The worship team is the nucleus of a church's praise and worship experience. In this Pro Church Marketing Podcast episode, Juan DeVevo shares tips for growing and leading a worship team.

How to get $120,000 a year of FREE advertising from Google for your Church or Non-profit

Mon, 06 Jun 2022 13:08:21 -0400

In this episode, we share how to get $120,000 of FREE advertising from Google every year. This is a huge opportunity for Churches and Non-profits to reach more people with their message without spending their own money.

The 2021 Guide to Google Maps for Churches

Thu, 28 Apr 2022 20:06:20 -0400

The lion's share of searchers go to Google and click on the MAP Listings more than any other area when looking for Churches. In this episode, I will share the latest changes to Google Maps and a proven formula for getting Churches ranked in the Top 3.

What Makes A Great Church Website?

Tue, 22 Mar 2022 21:56:59 -0400

In this episode our guest Shane Hodge will talk about 5 Major Points that will help you make a “Great Church Website”.

3 Easy Ways To Improve Your Church’s Social Media

Tue, 01 Mar 2022 18:05:19 -0500

In this episode our guest Zach Orr will talk about 3 Easy Ways To Improve Your Church's Social Media.