EYE OWN A BUSINESS

How to Turn Contact Lens Dropouts Into Your Best Patients

Tue, 07 Jul 2026 06:41:41 -0400

In this episode, Dr. Steve Vargo sits down with Dr. Shannon Joseph for a conversation about one of the most overlooked revenue opportunities in eye care — the contact lens dropout.

Steve and Shannon explore why so many patients quietly stop wearing contacts and never bring it up again, why doctors aren't having the conversation either, and what happens to a practice when someone finally does. They dig into the assumptions patients carry — that they were told they couldn't wear contacts, that the technology hasn't changed, that nobody can fix what didn't work before — and how a few simple questions can unravel all of it.

This conversation goes beyond contact lens sales. It's about building the kind of patient experience that creates loyalty, drives referrals, and reminds doctors why they got into this work in the first place. Shannon shares how she's built a whole-team approach to re-engaging dropout patients — from the first phone call to the pre-test questionnaire to the exam room — and why fixing a problem a patient didn't even know they had is one of the most powerful things a practice can do.

What If It's Not Burnout? The Three Diagnoses That Actually Explain How You're Feeling

Tue, 30 Jun 2026 07:09:42 -0400

In this episode, Dr. Steve Vargo sits down with Luke Mathers — optometrist, author, and stress resilience expert — for a conversation that challenges one of the most common assumptions in healthcare: that what you're feeling is burnout.

Luke spent 27 years in clinical optometry before following a personal health experience down a rabbit hole of evolutionary biology, neuroscience, and human behavior. What he discovered reshaped how he thinks about stress, exhaustion, and why so many high-achieving professionals feel stuck even when everything looks fine on the outside.

Steve and Luke explore Luke's framework for three distinct states that often get lumped together under the burnout label — burned out, bored out, and checked out — and why getting the diagnosis wrong means the treatment will fail.

They also dig into the business case for human connection, the neuroscience of why presence in the exam room changes patient outcomes, and what it actually means to recover on purpose rather than just waiting for things to slow down.

This conversation goes beyond stress management tips. It's about understanding what's really happening beneath the exhaustion — and finding your way back to the work that gave you a sense of purpose in the first place.

Why Half Your Patients Are Walking Out Without Buying Glasses

Tue, 23 Jun 2026 06:35:57 -0400

In this episode, Dr. Steve Vargo sits down with Chris Millet, Managing Director of Global Sales for Modern Optical, for an honest and timely conversation about what the data is telling us — and what independent practices can no longer afford to ignore.

Capture rates in the independent channel have dropped below 50% for the first time, and the reasons go deeper than the economy. Chris and Steve explore the shifting consumer mindset around affordability, brand loyalty, and the experience patients are now expecting when they walk through your door. They discuss the K-shaped economy playing out inside optical dispensaries, why the "sell up" strategy that worked for years is losing its grip on a growing segment of patients, and what the most adaptive practices are doing differently right now.

But this conversation goes beyond sales strategy. It's about being honest with yourself — about your inventory, your approach, and whether the practice model you've built still matches the patients walking in today. Chris shares practical examples from practices across the country that are plugging leaks, having better conversations, and finding ways to keep patients in the optical without pressure or pretense.

To register for Vision Forward, visit idoc.net to reserve your spot.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

How to Actually Hire an Associate OD (When Nothing Else Is Working)

Tue, 16 Jun 2026 06:30:00 -0400

Finding and hiring an associate OD has become one of the most frustrating challenges in independent practice — and most owners have no idea why their approach isn't working.

In this episode, Dr. Steve Vargo digs into the reality behind the associate shortage: the problem isn't only that there aren't enough doctors. In many cases, the way practices recruit, communicate, and present themselves is quietly disqualifying them before a candidate ever picks up the phone.

Why are qualified ODs going silent after interviews? Why do job postings sit untouched for months? And what does nearly $200,000 in student debt have to do with the way a young doctor reads your job ad?

Drawing on recent research into what today's ODs actually want from employers, Steve unpacks the psychology behind how this generation evaluates opportunities — and why transparency, structure, and specificity matter far more than prestige or promises of "someday."

To register for Vision Forward, visit idoc.net to reserve your spot.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Eye Care in 2030: What's Coming, What to Ignore, and How to Prepare Now

Tue, 09 Jun 2026 06:30:00 -0400

In this episode, Dr. Steve Vargo tackles something that's quietly weighing on a lot of healthcare professionals right now: uncertainty about the future.

What's actually coming? What's hype? And what does any of it mean for independent practices like yours?

Drawing on recent research across multiple healthcare forecasting sources — including data from the AMA, the Journal of the American Medical Association, Pew Research, and McKinsey — Steve breaks down the ten most significant trends shaping healthcare through the end of the decade, with a specific lens on what they mean for independent optometry.

Some of what's coming is disruptive. Some of it is genuinely good news — especially for the parts of practice most of us actually care about. And some of it won't affect your specialty at all.

But here's the through line: the practices that will thrive in the next five years aren't necessarily the biggest or the most technologically advanced. They're the ones that use the right tools to clear the administrative noise — and protect the human relationships that no algorithm can replace.

If you've been feeling uncertain about where eye care is headed, this episode won't add to that anxiety. It's designed to replace it with clarity.

To register for Vision Forward, visit idoc.net to reserve your spot.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

She Thought She Needed More Staff. She Needed This Instead.

Tue, 02 Jun 2026 06:59:23 -0400

In this episode, Dr. Steve Vargo welcomes back optometrist and practice owner Dr. Kristina Pusz for a deeper conversation about the one thing most growing practices are missing: structure that actually sticks.

Steve and Christina explore what happens when a practice is growing on the outside but quietly unraveling on the inside — staff turnover, things slipping through the cracks, and a leader waking up in the middle of the night unable to turn her mind off. Christina shares how shifting from sporadic, one-sided staff meetings to a structured, accountability-driven leadership system changed not just her practice, but her life.

This conversation goes beyond meeting agendas and to-do lists. It's about psychological safety, the courage to let go of control, and why the practices that run the most efficiently are often the ones with the fewest people — not the most. Christina opens up about her own struggle with micromanagement, what her team finally said to her that forced her to change, and why the doctors who say they don't have time for this kind of structure are often the ones who need it most.

If your team goes quiet when you ask for feedback, if accountability keeps slipping, or if you're carrying more than you should be — this one is for you.

To register for Vision Forward, visit idoc.net to reserve your spot.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

AI Isn't Taking Your Job — It's Giving You Your Career Back

Tue, 26 May 2026 06:30:00 -0400

In this episode, Dr. Steve Vargo sits down with optometrist and AI early-adopter Dr. Jay Henry and Josh Gosnell, co-founder of Adit, for a practical and eye-opening conversation about what artificial intelligence is actually doing inside optometry practices right now — and why the doctors who aren't paying attention may already be falling behind.

Steve, Jay, and Josh cut through the hype and the fear to talk about what AI can realistically do for your practice today: answering phones after hours, scheduling patients, scrubbing claims, scribing, and flagging the moment a patient call starts to go sideways. Dr. Henry shares how his group practice uses AI from the first touchpoint to the last — and how it's transformed not just efficiency, but culture. His staff smiles more. His charts are done before he leaves. He goes home.

But this conversation isn't just about technology. It's about getting back to why you became a doctor in the first place. The administrative grind that's quietly burning practices out isn't inevitable — and AI may be the most practical tool available right now to push back against it.

If you've been curious about AI but don't know where to start — or you've been waiting for a reason to take it seriously — this episode is a good place to begin.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Contact Lens Strategy with CooperVision: Driving Success in Your Practice

Tue, 19 May 2026 06:30:00 -0400

In this live episode of Eye Own A Business podcast, we’ll explore how a well-defined contact lens strategy can help you achieve your practice goals. Gain valuable insights into building a strategy that aligns with your team, patients, and long-term vision. A dynamic panel of colleagues will share real-world experiences and actionable tips, giving you the chance to learn from peers, ask questions, and leave with a clear roadmap to elevate your contact lens business.

Speakers:

Dr. Tara Vaz - CooperVision
Dr. Kaleel Shaheen II - Hills & Dales Vision, Inc
Dr. Jennie Zolman - Draisin Vision Group
Steve Vargo - IDOC

easyvision™ — What patients want. What you deserve. Offered exclusively through IDOC and manufactured by CooperVision*, a customer brand family of MyDay® and clariti® 1 day. Patients will love the comfort, convenience, and performance1 — available at prices lower than branded contact lenses and only available through your practice, you’ll love what it does for margins and keeping patients and their reorders where they belong — with you.†2

That’s easy.

*For product and safety information, visit coopervision.com/safety. 19534 03/26

Learn more at https://idoc.net/vendors/easyvision/

Why Your Patients Want to Say Yes — But Keep Walking Out the Door

Tue, 12 May 2026 06:06:08 -0400

In this episode, Dr. Steve Vargo sits down with Jenna Ellsworth, National Account Manager for CareCredit, to tackle one of the most common — and costly — moments in any practice: the patient who was ready to say yes, but walked out the door anyway.

Why does this keep happening?

Steve and Jenna make the case that price objections are rarely just about money. More often, they're a signal that the patient wasn't given the right information, at the right moment, in the right way. And in most practices, that conversation is happening too late — or not at all.

From when to introduce financing options during the patient journey, to how doctors and staff can bring it up naturally without feeling like a sales pitch, this episode offers a practical roadmap for keeping more patients in-house and helping them actually follow through on the care you're recommending.

If you've ever watched a patient hesitate at checkout — or leave to "think about it" — this episode will change how you think about the price conversation and give your team the tools to have it with confidence.

To register for Vision Forward, visit idoc.net to reserve your spot.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

The Simpler Optical: Reducing Complexity to Increase Capture

Tue, 05 May 2026 07:03:34 -0400

In this episode, Dr. Steve Vargo sits down with Susan Daly, Head of Optical Products at IDOC, live from IDOC Connection to tackle a challenge every independent optometry practice faces: complexity in the optical.

From overloaded frame boards to overwhelming lens options, today’s opticals are often suffering from the “peanut butter problem”, too many choices leading to decision fatigue for both patients and staff. The result? Lower capture rates, walking scripts, and missed revenue.

Susan shares a practical path forward, showing how simplifying your frame selection, lens offerings, and conversations can increase capture, improve team performance, and create a better patient experience.

You will learn:

Why fewer choices can lead to more sales
How the three-pair presentation drives confident decisions
Why confusion, not price, is often the real barrier
How to simplify your lens strategy without sacrificing quality
A clear framework to communicate value in under two minutes

If you want a more efficient, profitable optical that feels easier to run, this episode gives you the blueprint.

Get free IDOC Essential Membership just by using IDOC Labs.

To register for Vision Forward, visit idoc.net to reserve your spot.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

If You Think You Can't Make Money Doing Eye Exams Anymore, Listen to This

Tue, 28 Apr 2026 06:00:00 -0400

In this episode, Dr. Steve Vargo joins certified financial planner and 20/20 Money podcast host Adam Cmejla for a candid conversation about one of the most common — and costly — mindsets in independent optometry: the belief that the business model is broken and that adding new services is the only way out.

The conversation starts with a frustrated email from a real OD — one who feels stuck, undervalued by insurance, and convinced that the only path forward runs through dry eye spas and red light therapy. Steve and Adam unpack why that thinking is understandable, why it's also a little dangerous, and why the same communication gaps that are quietly killing capture rate will follow you right into your next revenue stream.

Steve challenges the profession's complicated relationship with selling, makes the case that better communication, not better services, is usually the first domino to knock over, and shares practical, low-risk ways to start improving patient conversations today.

Originally aired on 20/20 Money, hosted by Adam Cmejla, CFP.

Not fully confident in what your practice's numbers are telling you? It's time for a financial health review.

Book your Financial Health Review Call

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Why Your Gut Is a Terrible Hiring Manager — And What to Do Instead

Tue, 21 Apr 2026 06:00:25 -0400

In this episode, Dr. Steve Vargo tackles a frustrating experience nearly every practice owner has lived through: a candidate who interviews beautifully, gets hired with confidence — and then quietly unravels six weeks later.

Why does this keep happening?

Drawing on research into hiring psychology and behavioral science, Steve makes the case that bad hires aren't bad luck — they're the predictable result of a broken process. The gut instinct we rely on in interviews turns out to be one of the weakest predictors of job performance. Meanwhile, the approaches that actually work are ones most independent practices have never been taught.

In this episode, Steve breaks down the most common places the hiring process goes sideways, why interviews are performance environments that reward the wrong things, and what a smarter — and surprisingly simple — approach looks like in a real-world practice setting.

How to Connect with Gen Z Patients So They Actually Say Yes

Tue, 14 Apr 2026 06:00:00 -0400

In this episode, Dr. Steve Vargo sits down with Kayla Ashlee for a fascinating conversation about one of the most misunderstood groups walking into today’s practices: Gen Z patients.

Why are so many doctors and opticians struggling to connect with this generation?

Steve and Kayla explore how Gen Z’s digital upbringing, constant access to information, and high sensitivity to inauthenticity are changing the way practices need to communicate. They unpack why traditional “doctor talk,” overexplaining, and product-heavy presentations often fall flat—and how these missteps can quietly lead to lower capture rates, weaker trust, and missed opportunities in the optical.

This conversation goes far beyond generational stereotypes. It’s about learning how to communicate more clearly, guide more effectively, and create an experience that feels personal rather than transactional. Kayla shares practical insights on simplifying language, improving handoffs, asking better questions, and creating more customized optical experiences that resonate not only with Gen Z, but with patients across the board.

Not fully confident in what your practice's numbers are telling you? It's time for a financial health review.

Book your Financial Health Review Call

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Why your satisfied patients aren’t referring you (and what actually works)

Tue, 07 Apr 2026 06:00:00 -0400

In this episode, Dr. Steve Vargo tackles a frustration nearly every practice owner has experienced: your patients like you, your patient surveys are positive—and yet referrals just aren’t happening.

Why is that?

Drawing on behavioral science and real-world experience, Steve challenges a common assumption in healthcare: that satisfied patients naturally become advocates. The research tells a different story. Patient satisfaction alone does not drive referrals—trust does. And more specifically, it’s the kind of trust that makes patients feel like you’re genuinely on their side.

Through a relatable story and practical insights, Steve unpacks what actually drives word-of-mouth in healthcare, including the powerful role of memory, emotional moments, and how visits end. He introduces key concepts like the “peak-end rule,” the intention–behavior gap, and why even well-intentioned patients often fail to follow through on referring others.

If you’ve ever wondered why happy patients don’t automatically translate into practice growth, this episode will shift your perspective—and give you a more intentional, human-centered approach to generating referrals that actually happen.

Not fully confident in what your practice's numbers are telling you? It's time for a financial health review.

Book your Financial Health Review Call

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

The Future of the Workforce: Why Your Next Hire Might Not Be in Your Office

Tue, 31 Mar 2026 06:29:39 -0400

In this episode, Dr. Steve Vargo sits down with Cory Pinegar for a practical conversation about virtual assistants, remote staffing, and why more optometry practices are taking a serious look at hybrid teams.

Steve and Cory unpack some of the biggest misconceptions doctors still have about virtual assistants—from concerns about communication and quality to fears about accountability, culture, and whether remote team members can truly feel like part of the practice. They also explore why virtual staffing is not a “plug and play” solution, and what practice owners need to do on their end to make it successful.

This conversation goes beyond outsourcing as a cost-saving tactic. It’s about building a smarter workforce for the future—one that blends in-office staff, remote team members, and AI in a way that reduces overload, protects team culture, and creates more space for meaningful patient connection. Corey shares practical insights on hiring, onboarding, training, setting clear expectations, and helping virtual assistants become real members of the team rather than just invisible support in the background.

Not fully confident in what your practice's numbers are telling you? It's time for a financial health review.

Book your Financial Health Review Call

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

How to Stop Being the Bottleneck in Your Own Practice

Tue, 24 Mar 2026 06:00:00 -0400

In this episode, Dr. Steve Vargo sits down with optometrist and consultant Dr. Larry Golson for a practical conversation about leadership, delegation, and one of the biggest hidden barriers to growth in private practice: the owner who can’t let go.

Building on an earlier discussion about EOS—the Entrepreneurial Operating System introduced in Traction—Steve and Larry focus on one of its most powerful and misunderstood tools: the Accountability Chart. Together, they explore how a clear structure for roles, reporting, and ownership can reduce chaos, improve trust, and help practice owners stop being the bottleneck in their own business.

Larry shares how implementing EOS in his own practice changed everything—from team alignment to sustainable growth—and why many owners unknowingly create stress, confusion, and frustration by leading from control rather than clarity. They also unpack the emotional side of delegation: why trusting your team feels so difficult, how to avoid creating more conflict during organizational change, and why empowering others often leads to better outcomes than trying to hold everything together yourself.

This conversation goes beyond org charts or management tactics. It’s about rethinking leadership, creating structure that gives people confidence, and building a practice that grows because more people are taking ownership—not because the owner is carrying more.

Listen to Episode 24: Transition From Patient Care to Practice Development

Not fully confident in what your practice's numbers are telling you? It's time for a financial health review.

Book your Financial Health Review Call

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

How to Catch Expensive Tax Errors Before the IRS Does

Tue, 17 Mar 2026 06:25:17 -0400

In this episode, Dr. Steve Vargo sits down with financial planner and repeat guest Adam Cmejla for a timely conversation about taxes, costly filing mistakes, and why practice owners need more than just a CPA who “gets it done.”

Steve and Adam unpack a real-world example that started with a social media post: a doctor’s tax return included an $83,000 qualified business income deduction they likely didn’t qualify for—an error that could have created more than $30,000 in back taxes, plus penalties and interest. From there, the conversation expands into the broader issues practice owners need to understand during tax season: the difference between tax preparation and tax planning, why a second set of eyes matters, and how seemingly small errors can turn into expensive problems years later.

This conversation isn’t about fear. It’s about clarity. It’s about helping doctors understand their numbers, ask better questions, and take a more intentional approach to taxes as part of a complete financial plan.

Book your Financial Health Review Call

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Why Patients Don’t Follow Through (And What We’re Getting Wrong About “Noncompliance”)

Tue, 10 Mar 2026 06:17:17 -0400

In this episode, Dr. Steve Vargo explores a frustrating experience nearly every doctor has faced: explaining a treatment plan clearly, receiving agreement from the patient—and then watching them never follow through.

Why does this happen?

Drawing on recent research he conducted on patient behavior and adherence, Steve unpacks the uncomfortable reality that patient “non-compliance” is rarely about patients simply not caring or not listening. In fact, the World Health Organization and behavioral science research suggest something very different: many adherence failures are predictable outcomes of human behavior—and often influenced by how treatment plans are communicated and implemented.

If you’ve ever wondered why patients nod in the exam room but don’t act afterward, this episode will challenge the way you think about compliance—and offer a smarter approach to designing care that patients actually follow.

Book your Financial Health Review Call

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

If You’re Drowning in Staffing Issues, Listen to This

Tue, 03 Mar 2026 06:00:00 -0500

In this episode, Dr. Steve Vargo is joined by repeat guest Ankit Patel—AI and remote staffing expert and founder of My Business Care Team—for a practical conversation about one word that matters more than ever right now: scalability.

Steve and Ankit unpack why so many optometry practices feel stuck in a staffing trap—constant turnover, missed calls, overwhelmed teams, and owners carrying far more operational weight than they should. And they connect the dots to a hidden consequence most doctors don’t think about until it’s too late: if your practice is still “key-person dependent,” it becomes harder to scale… and less attractive to buy.

You’ll hear how Ankit has built a hybrid model using remote teams and AI to strip away administrative noise—phones, confirmations, insurance verification, recalls—so in-office staff can focus on the patient experience. They explore what changes when remote staffing is done right: fewer distractions, higher capture rates, stronger patient flow, improved profitability, and a business that feels less like a job and more like an asset.

This isn’t a conversation about outsourcing to save a few dollars. It’s about building a modern practice that can grow without compounding chaos—and creating the kind of structure that can increase valuation and help you sell faster, and at a higher price, when the time comes.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

The #1 Mistake Practice Owners Make: Hoping Growth Happens “Naturally”

Tue, 24 Feb 2026 06:13:45 -0500

In this episode, Dr. Steve Vargo sits down with Australian host Michael Nasser for a candid conversation about the real reason so many practices plateau—even when the doctor is working harder than ever: a leadership gap no one trained you for.

Steve breaks down the hidden difference between management (running the day-to-day) and leadership (creating direction, clarity, and momentum)—and why most practice problems don’t live in the exam room. They unpack what happens when goals are fuzzy, communication is inconsistent, and accountability is avoided… and how that quietly creates staff friction, stalled growth, and burnout.

You’ll hear practical, immediately usable ideas—like how to build accountability without confrontation, how to identify (or develop) the right office manager, and the five pillars Steve sees behind most team issues: clarity, development, strengths, accountability, and autonomy.

If you’ve ever felt like you’re carrying the entire practice on your back… if staffing is draining your energy… or if you know your practice could grow—but your team isn’t aligned—this episode will feel like a reset.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

How to Build an Invisible Team That Gives You Your Practice Back

Tue, 17 Feb 2026 06:11:21 -0500

In this episode, Dr. Steve Vargo sits down with optometrist, author, and podcast host Dr. David Kading for an honest and timely conversation about burnout, staffing strain, and why the way we’ve been running practices may no longer be sustainable.

Steve and David explore the concept of the “Invisible Team”—virtual professionals who work behind the scenes to reduce administrative overload, protect in-office staff, and restore the parts of practice ownership that many doctors feel they’ve lost. They discuss how staffing shortages, rising complexity, and constant interruptions quietly erode patient care and physician satisfaction—and why adding more people in-office isn’t always the answer.

This conversation goes beyond cost savings or efficiency. It’s about redesigning the practice around meaningful patient connection, reclaiming time and energy, and building systems that support doctors instead of draining them. David shares hard-won lessons from implementing virtual teams in his own practice, including the mindset shifts, systems, and leadership changes required to make it work.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Why You’re Still “Dabbling” in Dry Eye—and What Actually Changes That

Tue, 10 Feb 2026 06:28:37 -0500

If you’ve ever felt confident diagnosing dry eye… but frustrated by inconsistent follow-through, stalled treatment plans, or patients who quietly disappear, this episode will feel like a reset.

In this conversation, Dr. Steve Vargo sits down with Dr. Crystal Brimer, founder of Dry Eye Institute, to unpack why so many doctors stay stuck in “dabble mode” with dry eye—and what it actually takes to turn it into a meaningful, sustainable specialty. Dr. Brimer shares the mindset shift that changed everything for her practice, the non-negotiable systems that create consistency even in busy offices, and why most dry eye failures have far less to do with patients—and far more to do with leadership, flow, and clarity.

You’ll hear how screening every patient changes outcomes, why one well-trained “dry eye ambassador” can transform team buy-in, and how clear communication—grounded in objective findings, not pressure—dramatically improves patient trust and follow-through. This isn’t about adding another device or chasing the next trend. It’s about building a process that works in real life, with real staff, and real patients who are overwhelmed.

If you know dry eye could be a game-changer in your practice—but something keeps breaking down—this conversation will help you see exactly where, and what to do next.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Why Trying Harder is Holding Your Practice Back

Tue, 03 Feb 2026 06:43:10 -0500

In this episode, Dr. Steve Vargo shares the full conversation from his recent guest appearance on Ankit Patel’s podcast, Optometrists Building Empires—a wide-ranging and deeply honest discussion about leadership, growth, and why so many practice owners feel stuck despite working harder than ever.

Steve and Ankit explore the unseen challenges of practice ownership that no one talks about in school: the pressure to do everything yourself, the isolation that comes with leadership, and the quiet burnout that builds when the business depends entirely on you. They unpack why mindset—not market conditions—is often the real constraint on growth, and how learning to lean on others, build systems, and redefine success can completely change the trajectory of a practice.

If you’ve ever felt overwhelmed by ownership… if you’ve wondered whether growth is worth the cost… or if you’ve sensed there’s a better way to lead without burning yourself out—this conversation will resonate deeply.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

What a National Championship Taught Me About Turning Around a Practice

Tue, 27 Jan 2026 06:14:43 -0500

In this episode, Dr. Steve Vargo reflects on a moment he never expected to witness as an Indiana University alum: watching IU football win a national championship after decades as one of the most historically losing programs in college football. What made the moment even more striking wasn’t just the win—it was how quickly the turnaround happened under new leadership.

Using Indiana’s transformation under head coach Curt Cignetti as a real-world case study, Steve explores why struggling practices and small businesses don’t fail overnight—they drift there slowly. Lowered expectations, tolerated dysfunction, unclear standards, and leaders who are busy but not aligned.
This episode breaks down the leadership principles behind Indiana’s rapid rise and translates them directly into lessons for optometry practices: redefining identity before strategy, raising standards without burning out your team, focusing relentlessly on fundamentals, making hard people decisions, and committing to execution long enough for momentum to compound.

This isn’t about becoming a “national champion” practice. It’s about understanding what it actually takes to change the trajectory of a business in 18–24 months.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

The moment I realized sales wasn’t the problem—I was

Tue, 20 Jan 2026 06:06:48 -0500

In this episode, Dr. Steve Vargo shares the full conversation from his recent guest appearance on Adam Cmejla’s podcast, 2020 Money—a conversation that explores why so many healthcare professionals feel conflicted, uncomfortable, or even resistant to the idea of “sales,” despite spending their entire careers trying to influence outcomes that matter.

Steve and Adam unpack how early experiences, subconscious narratives, and professional conditioning shape the way doctors communicate, prescribe, lead, and even avoid conversations that could improve patient care. They explore why being a doctor doesn’t automatically guarantee influence—and how listening, asking better questions, and letting go of control can actually create trust and clarity.

This episode isn’t about selling more products. It’s about recognizing that influence is already part of your role—and that avoiding it may be costing you more than you realize.

If you’ve ever felt tension between being a clinician and being a business owner… if you’ve ever wondered why patients don’t always follow your recommendations… or if you’ve questioned whether “sales” belongs in healthcare at all—this conversation will make you rethink everything.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Why You’re Working Too Much—and What Actually Lets You Work Less

Tue, 13 Jan 2026 06:00:00 -0500

You didn’t start your practice to feel trapped inside it. Yet somewhere along the way, longer hours became normal. Days off felt stressful. And the idea of stepping away—even briefly—started to feel impossible. If you’ve ever thought, “If I’m not there, everything falls apart,” you’re not alone.

In this episode of Eye Own a Business, Dr. Ruth Mannschreck shares a powerful story that began with a personal crisis—and led to a complete rethinking of how a practice can run. What started as a necessity turned into a blueprint for freedom. Not by working harder. Not by sacrificing care or growth. But by building the right systems, empowering the right people, and leading in a fundamentally different way.

This conversation isn’t about shortcuts or “hacks.” It’s about a shift—from being the engine of your practice to becoming its architect. This episode shows you what’s possible when your business finally supports your life, not the other way around.

In this episode, you’ll learn:

Why you’re working too much—and what actually allows you to work less
How to build systems that run the practice without constant doctor input
The real reason delegation often fails (and how to fix it)
Simple ways to empower your team without losing control
How intentional culture and leadership create freedom, not chaos

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

How to Achieve Your 2026 Goals Without Burning Out or Falling Behind

Tue, 06 Jan 2026 06:43:29 -0500

You don’t need more motivation—you need a better system.
If you’ve ever started the year feeling hopeful, only to wonder by March where your goals went, this episode is for you.

Every January, you promise yourself this year will be different. You set goals with good intentions, real excitement, and a desire to grow. But then real life shows up—patients, staff issues, unexpected fires—and slowly, quietly, those goals fade into the background. Not because you don’t care. Not because you’re lazy. But because the way most goals are set almost guarantees they won’t survive real life.

In this episode of Eye Own a Business, we flip the script on traditional goal setting. You’ll learn why annual goals feel inspiring—but fail you when execution matters most. More importantly, you’ll discover a simple, human framework that replaces pressure with clarity, overwhelm with focus, and frustration with momentum.

In this episode, you’ll learn:

Why you don’t fail because of motivation—but because of fragile systems
How to turn big goals into simple, weekly actions you can actually execute
The real reason annual goals quietly lose urgency
Simple ways to recover fast when you fall off track
How to create accountability without shame or burnout

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

The #1 mistake you make with dry eye: trying to ‘quick fix’ it

Tue, 30 Dec 2025 06:02:40 -0500

If you’ve ever watched a dry eye patient nod along… then disappear, stall, or come back unchanged, this episode will feel like a reset. Because the truth is: dry eye isn’t just “bad tears.” It’s stress, sleep, diet, inflammation, screens, habits—and a patient who’s overwhelmed by one more thing to do.

In this conversation, ophthalmologist Dr. Laura Periman (the “Dry Eye Master”) shows you how to reorient patients without lecturing or shaming them. You’ll hear how she uses simple, memorable language (and humor) to build trust, create momentum, and help patients actually stick with change. And with Science-Based Health’s Zach Denning, you’ll learn how to recommend supplements and lifestyle tools confidently—without feeling like you’re “selling.”

Hit play if you’re ready to stop chasing symptoms—and start creating real, lasting results for your dry eye patients.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

RE-RELEASE: The Future of Optometry: What the Next Generation of ODs Really Want

Tue, 23 Dec 2025 06:09:15 -0500

The future of optometry is evolving, and today’s new grads have different expectations, career goals, and challenges than ever before. In this episode, I sit down with Howard Purcell, OD, FAAO, President and CEO of New England College of Optometry, to discuss what the next generation of optometrists really wants—from practicing to the full extent of their licensure to navigating student debt and business ownership. We also explore the shifting dynamics between experienced ODs and new graduates, the role of AI and technology in optometry’s future, and how seasoned doctors can mentor and attract young talent to their practices.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Why Most Doctors Leave Thousands on the Table with Contact Lenses

Tue, 16 Dec 2025 06:02:25 -0500

You might be leaving thousands of dollars on the table in contact lenses every year—and not even know it.

If you’ve ever stared at your CL numbers and thought, “We’re busy… so why isn’t this more profitable?” this episode is for you.

In this conversation, you’ll step into the shoes of a practice owner who stopped guessing and started treating contact lenses like a real profit engine. Dr. Justin Bazan didn’t do it by chasing every new brand or arguing over pennies per box—he did it by simplifying. He chose the right partners, leaned into key relationships, and built a strategy that rewards his practice for doing what’s best for patients.

If you’ve ever felt overwhelmed by vendors, confused about rebates, or frustrated that your associate isn’t on board with your preferred brands, you’re not alone. Justin has been there—and he walks you through the exact mindset and moves that changed everything, including why going deeper with fewer companies created more freedom, not less.

By the end, you’ll see your CL line differently: not as a chaotic cost center, but as a focused, trackable, and highly profitable part of your business.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

How to stop falling behind: the AI shift every OD must make now

Tue, 09 Dec 2025 06:00:00 -0500

In this conversation with Dr. Brianna Rhue, you’ll step into a new way of thinking about your practice: not as a small business desperately trying to keep up with tech, but as a tech-enabled practice that happens to deliver incredible eye care. Instead of treating AI like a buzzword or a threat, you’ll see how it becomes the quiet engine behind smoother days, fewer bottlenecks, and more time with patients.

Brianna doesn’t sugarcoat the reality: ODs who ignore this shift will feel more irrelevant over time. But she also shows you a path that feels doable, even if you’re not “techy” and you’re already maxed out. From missed calls and broken systems to data you never use and staff who are stuck doing mundane work, she’ll show you how AI can quietly take weight off your shoulders while you stay firmly in control.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

The Hidden Opportunity in Your Exam Lane: Why Emerging Presbyopes Are Your Most Valuable Contact Lens Patients

Tue, 02 Dec 2025 06:00:00 -0500

In this episode, you’ll step into one of the most overlooked opportunities in eye care—an opportunity that affects every patient over 40 and can quietly transform the way your practice grows.

Dr. Amanda Nanasy shares a story most of us forget: presbyopia isn’t just a refractive change… it’s an emotional moment. It’s the instant a patient realizes their vision—and their identity—is shifting. And for many, it feels like a reminder that time is moving faster than they’d like.

But inside that discomfort is massive potential.

You’ll hear how simple conversations, better expectations, and a patient-centered fitting process can turn frustration into relief… uncertainty into confidence… and lost revenue into lifelong loyalty.

If you’ve ever rushed through a presbyope conversation, avoided bringing up multifocal lenses, or assumed a patient “wouldn’t be interested,” this episode will change how you approach these moments.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Tue, 07 Oct 2025 06:00:00 -0400

In this episode, you’ll step into a conversation that challenges the way most ODs think about marketing.

It’s easy to see marketing as an expense, a line item on a budget that you either cut or dabble in when things slow down. But what if you looked at it differently? What if your marketing wasn’t about spending more—but about finally getting clear on who you are, who you serve, and how you want to grow?

Jeremy Bono from IDOC Marketing Services joins me to share why the last three months of the year are the perfect time to reset, reflect, and get intentional about 2026. Together, we unpack how successful practices approach marketing not as guesswork, but as a system—one built on consistency, differentiation, and alignment with the practice’s bigger vision.

If you’ve ever felt like your marketing dollars weren’t pulling their weight, or you’ve wondered how to stand out in a crowded market, this episode will give you the clarity and direction to turn uncertainty into a strategy—and marketing into momentum.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

What Top ODs Revealed About Contact Lens Success—and What’s Holding Them Back

Tue, 30 Sep 2025 06:00:00 -0400

In this episode, you’ll hear what happens when a group of forward-thinking ODs come together, not just to share clinical tips, but to challenge the way we think about contact lenses.

We didn’t sit around talking about products. We dug into something bigger—the opportunities hiding in plain sight. The moments when patients walk out the door because we never asked the right question. The silent objections that keep them from trying contacts. The staff conversations that either build excitement or quietly kill momentum.

Dr. Tara Vaz joins me to bring you inside that Puerto Rico roundtable, where successful doctors admitted they still face the same barriers we all do—but also revealed how they’re turning those barriers into growth.

If you’ve ever wondered why more of your patients don’t say yes to contacts—or how to stop the dropouts before they happen—this conversation will give you practical ways to make contact lenses a true growth engine in your practice.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Innovation, AI, and the Patient Experience: A Conversation with Newton’s CEO

Tue, 23 Sep 2025 06:00:00 -0400

In this episode, you’ll discover what reinvention really looks like when innovation isn’t just a buzzword—it’s a mindset.

Davis Corley, CEO of Newton (formerly Neurolens), didn’t just announce a rebrand. He revealed a bold new vision for the future of eyecare—one that challenges us to rethink how we lead, how we innovate, and how we meet the expectations of a new generation of patients.

We talk about why “innovation” is really just change with purpose, why lagging behind is riskier than ever, and how practices can future-proof themselves by embracing the tools and technologies that patients already expect. From AI-powered staff training to breakthrough lens designs for today’s screen-heavy lifestyles, this conversation isn’t about products—it’s about the future of your practice.

If you’ve ever felt hesitant about change, this episode will show you how leaning into innovation can unlock growth, loyalty, and a patient experience that truly stands out.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

The Myopia Growth Engine: How Two ODs Turned a Niche into a Practice Driver

Tue, 16 Sep 2025 06:00:00 -0400

In this episode, you step into the exam room with two ODs who turned “maybe someday” into a thriving myopia management program—without waiting to have it all figured out.

Dr. Alecia Barnes and Dr. Jenn Lyerly share how they moved from dabbling to discipline: simple scripts that spark parent buy-in, a clean consult flow that saves time, pricing built on chair cost (not guesswork), and team training that keeps the message consistent.

No hype. No heroics. Just a clear path from “interested” to “implemented”—so more kids get better outcomes, your team has a plan, and your practice gains a specialty that compounds over time.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Reimagining Eyecare: The Impact of AI on Optometry’s Next Decade

Tue, 09 Sep 2025 06:13:35 -0400

In this episode, you step into a future that’s already knocking on your door—and learn how to meet it with confidence.

Dr. Scot Morris doesn’t talk about artificial intelligence; he tells the story of a profession on the edge of reinvention. If you’ve ever felt buried by admin, boxed in by EHRs, or frustrated by 3rd-party red tape, this conversation reframes what’s possible when you pair human care with technology.

Because the future won’t replace you. The future will reward you—if you learn to lead it.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

From Amazon to Eye Exams: Preparing Your Practice for Tomorrow’s Patients

Tue, 02 Sep 2025 06:00:00 -0400

In this episode, you’ll step into the shoes of tomorrow’s patient—and see how their expectations are already reshaping the way you need to run your practice today.

The healthcare world isn’t changing slowly anymore. It’s being redefined by the same forces that transformed shopping, travel, and entertainment. Amazon taught us convenience. Netflix taught us personalization. Uber taught us immediacy. And now, your patients are quietly expecting the same from you.

Through research, stories, and real-world examples, we’ll explore how the “patient of the future” is more than just a phrase—it’s your next appointment. They want transparency in pricing, digital convenience, personalized options, and the human connection that builds trust. They’re not comparing you to the OD down the street. They’re comparing you to every consumer experience they’ve had this week.

If you’ve been running your practice the same way for the past five or ten years, this episode may feel like a wake-up call. But it’s also an opportunity. Because if you understand these shifts and act on them now, you won’t just meet expectations—you’ll exceed them, build loyalty, and future-proof your practice.

The future isn’t five years away. It’s already here. The only question is: are you ready?

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Proven Strategies from the Top 5 Downloaded Episodes

Tue, 26 Aug 2025 05:59:25 -0400

To celebrate 100 episodes, we're bringing you the best insights from our top 5 most downloaded shows. From team building and leadership to optical strategy and staff training, this episode pulls the key takeaways that have helped practices scale fast and smart.

You'll hear highlights from:

Sharon Carter on leadership development and executing what matters most
Susan Daly on designing an optical that sells for you
Dr. Joel Tuite on growing a cold-start practice to seven figures in 5 years
Kayla Ashlee on turning staff training into a growth engine

These are the actionable nuggets that have resonated most with our audience and could be game changers for your practice.

🎧 Listen in, take notes, and revisit the full episodes linked below if you want to go deeper!

Full Podcast Episodes:

Structure Your Optical so the Selling is Done for You:

https://www.podbean.com/media/share/pb-nn4ga-14280fd

Staff Training: A Recipe for Success:

https://www.podbean.com/media/share/pb-jqyyy-1402173

Team Building: The Magic to Creating a Multi-Million Dollar Practice:

https://www.podbean.com/media/share/pb-76rqk-13b6557

Becoming a Multi-Million Dollar Practice in 5 Years:

https://www.podbean.com/media/share/pb-whmh6-143e978

Take Your Practice to the Next Level:

https://www.podbean.com/media/share/pb-e9xkt-159e1a5

Additional Links:

Sharon is the owner of ECOC Optometric Consulting. Learn more about her company here: https://ecoc.biz/

Click here to access Kayla’s New Hire Training Checklist

The Secret to Sales—Just Shut Up!

Tue, 19 Aug 2025 06:00:00 -0400

In this episode, you’ll discover why the most powerful thing you can say to a patient might be nothing at all.

It started with one piece of advice from a seasoned VP of sales: “Ask a question, and then just shut up.” Simple, but transformational.

We explore how this counterintuitive approach can change everything—from the way patients perceive your recommendations to the trust they place in you. You’ll see how talking less can actually reveal more, leading to better outcomes, stronger relationships, and fewer missed opportunities.

If you’ve ever felt frustrated watching a patient nod politely and walk away from a solution you know they need, this conversation will give you a new framework—one that taps into human psychology, emotional decision-making, and the subtle art of listening.

Because sometimes, the best way to sell, educate, or inspire action is to stop talking and start hearing what matters most.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Small Changes, Big Growth: How Dr. Smith Built a Thriving Practice One Step at a Time

Tue, 12 Aug 2025 06:00:00 -0400

In this episode, you’ll discover how small, steady changes can quietly transform a practice—and your future.

Dr. Mariah Smith didn’t make one big leap. Over the past decade, she built a thriving, six-times-more-profitable practice by making intentional improvements—one at a time.

No shortcuts. No flash. Just smart systems, better leadership, and the discipline to keep going.

If you’re feeling stuck, overwhelmed, or unsure how to grow without burning out, this episode will show you what’s possible when you play the long game.

Because success isn’t always loud. Sometimes, it looks like quiet momentum that never stops.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Pricing Mistakes That Sink Your Optical Profit—and How to Fix Them

Tue, 05 Aug 2025 06:00:00 -0400

You didn’t become an optometrist to feel like a discount retailer. But somewhere along the way, insurance plans took over, patients started price-shopping, and the optical—once the heart of your business—started to feel like a race to the bottom. In this conversation, we step back and ask: What if the problem isn’t the patients? What if it’s how we’ve been taught to sell to them? We explore the emotional side of optical retail—from the silent frustration of presenting options you know are better, only to have patients walk, to the missed opportunities hiding in your pricing strategy, your frame boards, and even your staff conversations. Chris Millet from Modern Optical helps us unpack the psychology of choice, the power of perceived value, and how a few key changes in the patient journey can reignite not just your profits—but your passion for helping people see and look their best.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

From Gen A to Gen B(oomers): Customizing Eye Care by Generation

Tue, 05 Aug 2025 05:41:35 -0400

In this episode, Dr. Steve Vargo welcomes Dr. Juawana Hall to discuss the importance of understanding generational differences in patient care. They explore how different generations, from Boomers to Gen Z, have distinct expectations and behaviors regarding eye care. Dr. Hall shares her journey and the methods she uses to tailor communication and recommendations to various age groups. The discussion delves into the value of personality profiling, generational models, and the specific preferences and needs of each age group. They also discuss innovative approaches to contact lens recommendations and the importance of personalizing patient interactions to build loyalty and provide superior care.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Beyond the Photo: How Wide Field Retinal Imaging Drives Patient Compliance & Profit

Tue, 22 Jul 2025 06:00:00 -0400

In this episode, Dr. Steve Vargo chats with Dr. James Wood to discuss the underutilized potential of retinal imaging in eye care practices. They explore how retinal imaging, particularly widefield and ultra-widefield imaging, can significantly enhance patient education, boost compliance, and improve financial outcomes for practices. Dr. Wood shares practical tips for obtaining clearer images and strategies for increasing patient acceptance of screening procedures. The conversation also delves into the future of retinal imaging technology and its role in addressing the growing needs of an aging population.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Where's the Money? Fixing the Cracks in Your Billing

Tue, 08 Jul 2025 05:44:25 -0400

In this episode of Eye Own a Business, Dr. Steve Vargo sits down with Cindy Braden, Vice President of Sales at OneSpot, to uncover the hidden breakdowns in the billing process that are costing eye care practices serious money. From aging A/R to the risks of relying on a single biller, Cindy shares eye-opening insights on how to protect your revenue and streamline your billing systems—whether in-house or outsourced. You’ll also hear how technology, including AI, is reshaping revenue cycle management and giving practices powerful tools to stay ahead.

If you're tired of leaving money on the table, this episode is your blueprint for identifying billing gaps, improving collections, and gaining control of your financial health.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

The Most Valuable Day of the Year: How Annual Retreats Are Transforming Practice Culture

Tue, 01 Jul 2025 06:51:40 -0400

In this episode, Dr. Vargo sits down with Dr. Elizabeth Roush, a practice owner from Northeast Indiana, to discuss the transformative impact of annual retreats on leadership, teamwork, and business growth. Dr. Roche explains the logistics, planning, and execution of successful annual retreats, sharing how they have become her staff's favorite day of the year. She delves into the themes, activities, and strategies that make these retreats effective, including team-building exercises, custom-tailored content, and the importance of fostering vulnerability and connection among staff. Dr. Roche also provides insights on maintaining the momentum of retreat learnings throughout the year for sustained improvements in practice operations and patient care.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

The CLEAR Leadership Model: 5 Simple Shifts that Transform Team Performance

Tue, 24 Jun 2025 05:57:51 -0400

In this episode, host Dr. Steve Vargo turns the focus to leadership, presenting the CLEAR Leadership Model. Dr. Vargo outlines a five-step framework designed to build trust, boost accountability, and foster engagement within an eyecare practice. The model, which stands for Coach with Curiosity, Lead by Listening, Equip with Skills, Align Around Purpose, and Reinforce through Recognition, aims to simplify effective leadership through intentional communication. Whether you're an office manager, team lead, or practice owner, this episode provides practical insights to improve team dynamics and drive better performance.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

You Can’t Be the Doctor and the Manager: Why EOS Might Be the System You Need

Tue, 17 Jun 2025 05:53:30 -0400

In this episode, Steve interviews Dr. Garrett Whitmore, an OD who has successfully implemented the Entrepreneurial Operating System (EOS) to manage his thriving, multi-location practice. Dr. Whitmore explains the six core components of EOS—vision, people, data, issues, processes, and traction—and how these practical tools help run a business efficiently. He shares his journey, from the initial struggle to get team buy-in to achieving significant growth and operational excellence. The conversation also dives into accountability, the importance of clear vision and communication, and the role of coaches in successfully adopting EOS. Dr. Whitmore offers valuable advice for other practice owners considering EOS, emphasizing the impact on both professional success and personal well-being.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

The Future Is Clear: Game-Changing Lens Tech Every OD Should Know

Tue, 10 Jun 2025 09:08:23 -0400

In this episode, the focus is on the integral yet often overlooked area of lens technologies, including progressive lenses, task lenses, and digital enhancements. The guest, Phil Cummins, Director of Sales at Three Rivers Optical, shares insights into the latest advancements in lens technology, particularly around filters for headaches, myopia control lenses, and progressive lenses. The discussion covers the rapid changes in lens technology, the importance of understanding patient needs, and the role of AI and data in optimizing lens choices.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Using AI for Smarter Hiring, Training and Efficiency

Tue, 03 Jun 2025 06:20:53 -0400

In this episode, we welcome back Ankit Patel to discuss the innovative use of AI in his business, My Business Care Team, which provides virtual staffing solutions for eyecare practices. Ankit explains how AI can address staffing challenges, create effective job descriptions, facilitate behavioral-based interviews, and streamline the hiring process. He also delves into AI's role in training and development and practical steps to integrate AI into workflows for improved efficiency and automation.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Built for Kids: How Dr. Jeremy Ciano Created a Pediatric Powerhouse in Optometry

Tue, 27 May 2025 06:20:32 -0400

In this episode, Dr. Jeremy Ciano shares insights into his journey in pediatric optometry. Dr. Ciano moved to Indiana and started an adult clinic 18 years ago, expanding into pediatric care 12 years ago. Now with four practices, he discusses the unique challenges and rewards of pediatric eye care. Highlights include essential qualities for pediatric specialists, the significance of compassionate staff, and effective marketing strategies, particularly the benefits of consistent communication with pediatricians. Dr. Ciano also emphasizes the importance of creating an inviting environment for children and the importance of balancing fun and professionalism in pediatric care.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Out of Sight, Top of Mind: Leading Remote Teams in Eyecare

Tue, 20 May 2025 06:00:00 -0400

In this episode, Dr. Steve Vargo chats with Corey Pinnegar, founder of remote staffing company TEEM. They delve into the evolving landscape of remote work in optometry. They discuss the challenges of staffing shortages, rising payroll costs, and the potential for virtual assistants (VAs) to fill gaps and alleviate administrative burdens in optometry practices. Corey shares insights on integrating VAs into teams, emphasizing trust, clear expectations, and continuous employee development. This episode provides valuable guidance for practice owners considering the leap to remote staffing solutions.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Core Value Dispensing: How Trust and Integrity Drive Optical Revenue

Tue, 13 May 2025 06:26:28 -0400

In this episode, I’m joined by respected optician and educator Joy Gibb to explore how integrity, empathy, and curiosity—not sales tactics—drive the most impactful optical experiences. Joy introduces the concept of core value dispensing, where product recommendations are rooted in genuine care and a desire to improve each patient’s quality of life. We discuss how opticians can uncover lifestyle needs through better questions, collaborate more effectively with doctors, and build lasting trust with patients. Whether you're a doctor, optician, or team leader, this episode offers practical insights to help you elevate care, boost confidence in recommendations, and align your work with what matters most.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

How Eye Doctors Are Helping Migraine Sufferers See the Light

Tue, 06 May 2025 05:49:15 -0400

In this episode, Dr. Steve Vargo interviews Dr. Charles Posternack about his extensive career in healthcare and the founding of Avulux, a company dedicated to developing specialized lenses to aid migraine sufferers. Dr. Posternack shares personal stories and statistical insights into the prevalence and impact of migraines, particularly on those under 50 and on veterans. He explains the scientific basis behind Avulux lenses, their effectiveness, and their high success rate. The discussion also covers the FDA-approved safety of these lenses and the significant opportunity they present for optometrists to differentiate their practices and better serve patients.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Navigating Tariffs: Impact on Eye Care Practices

Tue, 29 Apr 2025 07:25:40 -0400

In this episode, Dr. Steve Vargo explores the impact of recent tariffs on the eye care industry. Joined by Omar Elkhatib, Senior Manager of Government Relations, and Rick Van Arnam, regulatory counsel from the Vision Council, they discuss the implications of tariffs imposed on various countries, emphasizing how eyecare professionals might be affected. Key insights include the impact on costs for optical products such as frames, lenses, and equipment, and strategies for managing these challenges.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Why Patients Say No—And How to Help Them Say Yes

Tue, 22 Apr 2025 05:50:59 -0400

In this special episode of Eye Own a Business, I’m sharing three powerful conversations from a previous podcast I hosted, Can I Ask You One Question? Each segment features a bestselling author exploring a common theme: how to influence human behavior in ways that lead to better outcomes—for your patients and your practice. You'll hear from Dr. Stephen Trzeciak on the science behind compassionate care, Dr. William Miller on what truly motivates people to change, and Dr. Kathleen Starr on overcoming resistance to healthcare recommendations. Whether you're leading a team or guiding patients, this episode offers science-backed insights you can apply right away.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

“How Can I Afford to Hire?” Turning Payroll Anxiety into Practice Growth

Tue, 15 Apr 2025 05:36:05 -0400

In this episode, Steve Vargo interviews Nathan Hayes, discussing the challenges and strategies surrounding payroll and hiring in optometry practices. They explore the complexities of hiring decisions, balancing fear and logic, and the importance of having the right team members to drive growth. They also touch on practical advice for managing staff, the benefits of outsourcing tasks like bookkeeping, and the nuanced role of incentive bonuses. The conversation aims to provide clarity and actionable insights for practice owners navigating the current labor market.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

How to Make Your Associate OD a Revenue Driver

Tue, 08 Apr 2025 06:32:53 -0400

In this episode, Dr. Steve Vargo addresses a common challenge faced by practice owners: how to increase revenue production from associate ODs. He emphasizes the importance of clear communication in setting expectations, tracking performance metrics, and having productive review meetings. Dr. Vargo highlights the need for mentorship, focusing on patient care rather than just revenue, and creating a supportive environment. He concludes with tips on hiring the right associate and key metrics to track for ongoing success.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Start Over, Start Fresh: How One OD Designed a Practice That Aligns with Her Life

Tue, 01 Apr 2025 05:57:25 -0400

In this episode, Dr. Jennifer Stewart returns to discuss her remarkable journey back into private practice after selling her first practice. Reflecting on her initial decision to step away and the motivations behind her return, Dr. Stewart shares insights into what she learned about patient care and business operations. The conversation explores the challenges and rewards of cold starting a new practice and highlights the importance of focusing on what one truly enjoys in the profession. This episode offers valuable advice on decision-making, risk-taking, and seeking support from others in the optometry field. Dr. Stewart's candid discussion provides a blend of success stories and lessons from failures, making it a must-listen for anyone considering changes in their practice or career path.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Tue, 04 Feb 2025 05:30:00 -0500

Are you stuck in the “Admin Day” mindset, drowning in tasks that keep you from growing your practice? In this episode, Steve and guest Adam Cmejla challenge the way optometry practice owners think about time management, delegation, and productivity. They explore why so many ODs struggle to let go of certain tasks, how opportunity cost affects practice growth, and why saying no to low-value activities can be the key to scaling successfully.

Tune in to learn actionable strategies for reclaiming your time, avoiding burnout, and focusing on what truly moves the needle in your business and personal life. Plus, Adam shares his “Next Best Step” framework to help you start making immediate changes.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Interested in an optometry specialty? Join our community FB group! https://www.facebook.com/groups/idocspecialty

Tue, 07 Jan 2025 06:01:08 -0500

In this insightful episode, Dr. Steve Vargo interviews Dr. Janelle Davison, a leader in dry eye therapy and owner of Brilliant Eyes Vision Center and Premier Dry Eye Spa. Dr. Davison offers advice for ODs looking to grow their dry eye services, starting with simple steps and gradually advancing their offerings. The episode underscores the significance of combining innovation with tradition to achieve lasting success in dry eye management and patient satisfaction.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Staff Conflict is Inevitable: How to Embrace it and Manage it Effectively

Tue, 17 Dec 2024 05:57:55 -0500

In this episode of Eye Own a Business, host Steve Vargo dives into the often-dreaded topic of workplace conflict, reframing it as an opportunity for growth rather than a threat to harmony. Drawing from personal experiences, leadership workshops, and compelling research, Steve explains why conflict is a natural and even beneficial part of team dynamics—when managed effectively.

Could Your Patient’s Headache Journey End with You?

Tue, 10 Dec 2024 07:59:49 -0500

In this episode, Dr. Vargo converses with Dr. Amanda Nanasy, an expert in neuro-optometric rehab in South Florida. They delve into the potential for optometrists to treat patients with headaches more effectively, challenging common assumptions and exploring practice-building opportunities. Dr. Nanasy shares her methods for diagnosing and treating headaches, the role of Neurolens technology, and the importance of patient and provider education. Additionally, she provides insights into managing referrals and co-managing with other healthcare providers to enhance patient outcomes.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Interested in an optometry specialty? Join our community FB group! https://www.facebook.com/groups/idocspecialty

Why One-on-One Meetings Are the Key to Thriving Teams

Tue, 03 Dec 2024 17:33:32 -0500

In this episode, Dr. Steve Vargo discusses the transformative power of one-on-one meetings with Dr. Steven Rogelberg. Dr. Rogelberg, an organizational psychologist and author of acclaimed books on meetings, explains how effective one-on-one meetings can improve team culture, boost productivity, and enhance employee retention. They dive into why bad meetings fail, the benefits of one-on-one meetings over team meetings, and how leaders can structure these interactions for maximum impact.

Watch Episodes on YouTube at Eye Own a Business - YouTube

Facebook https://www.facebook.com/IDOC.OptometricAlliance

LinkedIn https://www.linkedin.com/company/idoc

Interested in an optometry specialty? Join our community FB group https://www.facebook.com/groups/idocspecialty

Precise and Personalized: Customizing Patient Care with New Technology

Tue, 12 Nov 2024 09:26:26 -0500

In this episode, industry experts Dr. Jessilin Quint and Dr. Janelle Davison share their insights on integrating new technologies in optometry practices. They discuss the impact of innovation on patient care, particularly through the lens of dry eye treatments and the new Precision7 contact lenses. The conversation covers strategies for convincing both staff and patients to adopt new technologies, emphasizing patient comfort, innovative treatment plans, and the importance of clear communication. The episode also touches on the benefits of the new Precision7 lenses, including its intuitive one-week disposable schedule, sustained comfort, and blue light filtering technology.

WATCH EPISODES ON YOUTUBE

Resources for Independent Optometrist!

If you are interested in more ways to help your business IDOC has great resources!

2023 Optometry Benchmarks Report Download

How is Your Website Really Performing? Free Website Audit

Case Study: See The Strategies Needed to Say Relevant in The Market

How to Respond When Parents Say, ‘Not Interested’

Tue, 29 Oct 2024 07:30:59 -0400

In this episode, Dr. Steve Vargo and Dr. Justin Kwan from CooperVision discuss how optometrists can effectively respond when parents say "not interested" to myopia management recommendations. They share insights gathered from a recent workshop with over 60 doctors and explore strategies to handle patient objections with empathy and clarity.

WATCH EPISODES ON YOUTUBE

Resources for Independent Optometrist!

If you are interested in more ways to help your business IDOC has great resources!

2023 Optometry Benchmarks Report Download

How is Your Website Really Performing? Free Website Audit

Case Study: See The Strategies Needed to Say Relevant in The Market

From One Location to Six: Dr. Garrett Whitmore’s Secrets to Practice Growth

Tue, 15 Oct 2024 07:33:47 -0400

In this episode, Dr. Steve Vargo interviews Dr. Garrett Whitmore, a successful optometry practice owner who expanded from one to six locations, doubling revenue multiple times. Dr. Whitmore shares insights into the challenges of scaling a practice, emphasizing the importance of leadership, systems, culture, and marketing. He discusses the role of strategic planning and communication, offers strategies for maintaining consistency across multiple locations, and highlights the benefits of utilizing third-party services. The conversation also touches on effective partnership communication and the impact of structured marketing strategies on practice growth.

WATCH EPISODES ON YOUTUBE

Resources for Independent Optometrist!

If you are interested in more ways to help your business IDOC has great resources!

2023 Optometry Benchmarks Report Download

How is Your Website Really Performing? Free Website Audit

Case Study: See The Strategies Needed to Say Relevant in The Market

The Power of Failure: Learning from What Doesn’t Work

Tue, 01 Oct 2024 06:01:00 -0400

In this episode, Dr. Steve Vargo challenges traditional notions of business success by emphasizing the importance of embracing failure. Contrasting the usual focus on success strategies, Dr. Vargo advocates for taking risks and learning from failures, highlighting how an experimental mindset can drive growth and innovation in optometry practices. Through practical examples and industry insights, he illustrates how small, low-risk tests can provide valuable data and lead to significant improvements. He also emphasizes building a culture of experimentation within practices and encourages staff empowerment to test new ideas.

WATCH EPISODES ON YOUTUBE

Resources for Independent Optometrist!

If you are interested in more ways to help your business IDOC has great resources!

2023 Optometry Benchmarks Report Download

How is Your Website Really Performing? Free Website Audit

Case Study: See The Strategies Needed to Say Relevant in The Market

Strategies for Boosting Second Pair Sales

Tue, 17 Sep 2024 05:00:00 -0400

In this episode, Dr. Steve Vargo speaks with Johann Van Zyl, Business Development Manager at Younger Optics. They discuss the vital role of second pair sales in the profitability of independent optical practices. Johan shares insights on effective communication strategies for both doctors and opticians, the importance of understanding patient needs, and how independent practices can learn from the success of corporate optometry. They also explore the role of discounts, the significance of dedicated sunwear sections, and how to educate patients about specialty lenses to enhance their visual experience.

Find more information about how IDOC can help grow your practice at Optometry Practice Management & Alliance | IDOC

From Pain to Profit: Integrating Migraine Solutions into your Practice

Tue, 10 Sep 2024 14:04:15 -0400

In this episode, Dr. Steve Vargo interviews Dr. Allie Markowski, an optometrist specializing in migraine management using Avulux lenses. Dr. Markowski shares her journey of incorporating this technology to help patients suffering from migraines and light sensitivity, drawing from her own experience as a migraine sufferer. The discussion covers how to effectively integrate a migraine subspecialty into an optometry practice, emphasizing patient communication, staff training, and the potential for both improved patient outcomes and practice profitability. The episode highlights the benefits of differentiating a practice through specialized care and offers insights on how to get started with Avulux lenses.

Achieving Success Without Vision Plans: An Optometry Practice Case Study

Tue, 03 Sep 2024 05:00:00 -0400

In this episode, Dr. Steve Vargo engages in a deep conversation with Dr. Bart Higley, an IDOC member and owner of New England Eyeworks, to explore the story of his highly successful optometry practice. Dr. Higley shares insights on how he has never accepted vision plans, highlighting the benefits of operating a cash-pay model, focusing on quality of care, and emphasizing the importance of brand and patient experience. The discussion touches on metrics, marketing strategies, and managing patient expectations, offering valuable advice for practice owners contemplating a similar path.

Learn more about how IDOC can help your practice at Optometry Practice Management & Alliance | IDOC

Reducing Contact Lens Dropouts: Strategies for Success

Tue, 20 Aug 2024 05:00:00 -0400

In this episode, special guest Dr. Scott Moscow, Clinical Director at Roswell Eye Clinic, shares insights on preventing contact lens dropouts and reigniting interest in contact lenses among patients. The discussion covers the benefits of contact lenses for both patients and practices, methods to increase contact lens capture rates, and the importance of consistent staff training. The episode also explores how to address common patient complaints about contact lenses, the business impact of fitting more patients with contact lenses, and innovative strategies for effectively presenting contact lenses to patients.

Learn more at Optometry Practice Management & Alliance | IDOC

Revving Up Revenues with Driver Intelligence Lenses

Tue, 06 Aug 2024 05:00:00 -0400

In this episode, Dr. Steve Vargo interviews Robert Rivera from Shamir about their advanced lens technology aimed at enhancing driving safety and comfort. Rivera, who has extensive experience in optics, explains the features of Shamir’s Driver Intelligence lenses, including special nighttime myopia correction and advanced AR coating to reduce visual noise. They discuss how these specialty lenses can differentiate optical practices and drive sales by addressing specific needs of patients. Rivera emphasizes the importance of product knowledge and patient engagement, suggesting methods for opticians and optometrists to introduce and market these lenses effectively.

Learn more about IDOC: Optometry Practice Management & Alliance | IDOC

From Hunting to Fishing to Golf: Meeting the Needs of Your Outdoor Enthusiasts

Tue, 23 Jul 2024 05:00:00 -0400

In this episode, Dr. Steve Vargo interviews Norm Kester, founder of the outdoor lifestyle brand RLVNT. Launched in 2019, RLVNT specializes in eyewear designed to meet the unique needs of outdoor activities such as hunting, fishing, and golf. Norm discusses the unmet demand in the market for specialized eyewear and how his products fill that gap. The conversation covers relevant statistics about the outdoor activity market, the innovative features of their eyewear, including UV and screen-view technology, and the importance of understanding and catering to patients' passions. The episode concludes with recommendations on how optometry practices can integrate and promote specialized eyewear solutions to better serve their patients.

Learn more at Optometry Practice Management & Alliance | IDOC

Leverage Google Ads to Grow Your Practice

Tue, 09 Jul 2024 05:00:00 -0400

In this episode, host Dr. Steve Vargo dives into the intricacies of digital advertising, specifically focusing on Google Ads, to help practice owners increase visibility and attract more patients. Dr. Vargo is joined by Onyé Anyanwu, Senior Marketing Strategist at IDOC, who offers detailed insights into creating effective Google Ads campaigns. Key topics include keyword research, optimizing ad copy, tracking performance metrics, and understanding the future trends like AI in digital marketing. This episode is a valuable resource for anyone looking to enhance their practice’s marketing strategies.

Learn more about Optometry Marketing Services: https://optometrymarketingservices.com/

Developing a Successful Dry Eye Clinic on a Budget

Tue, 25 Jun 2024 05:00:00 -0400

In this episode with Dr. Shane Swatts of Eastern Virginia Eye Associates and Riley Azevedo, marketing manager at Science Based Health, the focus is on helping practice owners develop successful dry eye specialties without significant upfront investments. Dr. Swatts discusses his diverse career, including working with professional athletes and his transition to specializing in dry eye treatments. Emphasizing the importance of foundational home therapy, Dr. Swatts talks about practical strategies like using a slit lamp, stains, and minimal but effective tools like meibography and slit lamp cameras for diagnosing and treating dry eye. Riley Azevedo contributes insights on integrating nutraceuticals and highlights the necessity of effective internal branding and marketing. Both guests underscore the importance of patient education, persistent follow-ups, and setting realistic expectations for treatments. The episode also touches on the future of dry eye management, emphasizing the roles of AI and proactive strategies in enhancing patient care.

Facebook https://www.facebook.com/IDOC.OptometricAlliance

LinkedIn https://www.linkedin.com/company/idoc

Interested in an optometry specialty? Join our community FB group https://www.facebook.com/groups/idocspecialty

Find more information about how IDOC can help your practice: Optometry Practice Management & Alliance | IDOC

From Insurance to Independence: Creating a Premium Practice and Work-Life Harmony

Tue, 11 Jun 2024 05:00:00 -0400

Dr. Susan Elizondo shares her journey of transforming her practice into a private pay model and focusing on high-end optical services. By dropping insurance plans and offering a premium experience, she has increased her revenue per patient and created a practice that aligns with her values and goals.

Learn more about IDOC: Optometry Practice Management & Alliance | IDOC

ChatGPT is a Free Employee

Tue, 28 May 2024 05:00:00 -0400

Artificial intelligence can’t replace eyecare providers (not yet anyway), but it can certainly make our work lives easier. In this episode, we shine a spotlight on ChatGPT – a remarkable tool that harnesses AI to generate human-like text, images, and conversational dialogue. We'll share specific examples of how ChatGPT can simplify tasks and workflows in an eyecare practice, potentially saving you countless hours of work each week.

The future is here! With the help of AI technology, you can take working smarter, not harder, to a new level.

Behind the Benchmarks: Insights for Managing Overhead and Profitability

Tue, 14 May 2024 05:00:00 -0400

Nathan Hayes, the director of financial services at IDOC, discusses the importance of comparing practice financials to other practices. He explains how the Books and Benchmarks service can provide accurate and reliable data to help practice owners make informed decisions about their business.

Download the report here: https://bit.ly/44HRX0V

Disruption: Technology and The Future of Eye Care

Tue, 30 Apr 2024 15:08:16 -0400

Technology will continue to disrupt the eye care profession. This poses both opportunities and threats for ECPs. In this episode with Travis Beaven, Alcon’s Global Vice President of Vision Care Digital Health, we discuss the role technology will play in the future of eye care.

A few things we discuss are which technologies will have the greatest impact on the eye care profession, artificial intelligence, adapting to change, privacy issues, and much more!

While change and disruption can be unsettling, it also opens the door for innovation and new opportunities that improve the experience for both provider and patient.

Learn more about MARLO: https://home.meetmarlo.com/

Reimagining Your Insurance Billing Operations

Tue, 23 Apr 2024 05:00:00 -0400

Managing billing operations has historically been one of the most challenging tasks of practice ownership. In this episode we explore the reasons for this, how practices are handling (or not handling) these challenges, and the evolving role of technology in billing. One of the more exciting platforms to hit the market is OneSpot, a centralized digital hub to streamline billing processes. OneSpot is productivity software for your insurance biller. The tool helps billers organize, manage, track, and resolve outstanding insurance claims. OneSpot also gives eyecare practice owners and managers visibility into their insurance billing operations, something that the PMS/EHR has not been able to do. Tune in to gain insights into the future of billing and the role OneSpot plays in shaping it.

3 Surprising Reasons Patients Don’t Buy from You

Tue, 02 Apr 2024 05:00:00 -0400

Resistance to a sale is often countered with additional patient education, assuming that more information will lower the barrier to a sale. In reality, many of our purchase decisions are not driven by what we KNOW about something, they’re driven by what we FEEL about something.

Fear, excitement, anticipation, trust, safety, confusion, curiosity, and certainty are some examples of emotions that influence our purchase decisions. Research shows the overwhelming majority of our decisions are primarily driven by emotions, not logic.

In this episode we explore some of the not so obvious reasons people resist making a purchase, along with strategies to counter these situations.

Current Trends in Eyewear Fashion and Design

Tue, 19 Mar 2024 05:00:00 -0400

In this episode, Selin Olmsted (founder of Selin Olmsted Studio) shares her expertise on a topic many ODs marginalize. Eyewear fashion and design!

A few things we discuss are insights on the latest eyewear trends, factors to consider when selecting frames, options for implementing private label, and adapting to future trends.

Doctors know a lot about the clinical side of eye care. Patients want great vision and healthy eyes, but don’t neglect something that is also very important to your patients… Looking good!

More about Selin and her company https://www.selinolmsted.com/

Take Your Practice to the Next Level

Tue, 05 Mar 2024 05:00:00 -0500

In this episode, Sharon Carter shares her strategies for getting “unstuck” and taking your practice to the next level.

We cover a lot of reasons practices fail to reach their full potential and how to put strategies in place to maintain growth. Spoiler alert! You can’t do this alone. After a certain point, designating a leadership team is necessary. However, those efforts can be sabotaged by putting the wrong people in these roles. It’s also possible that you have the right people with the right attributes, but your approach to promotion and development sets them up for failure.

What’s the best way to track success? Numbers! In Sharon’s words, “The numbers don’t lie.” In this interview we cover the importance of KPI’s (key performance indicators), which KPI’s to track, and how to hold employees accountable for outcomes.

Sharon is the owner of ECOC Optometric Consulting. Learn more about her company here: https://ecoc.biz/